EXHIBIT 99.2

February 2, 2006 Company Press Release Flowers Foods (NYSE: FLO)

FLOWERS FOODS TO ACQUIRE DERST BAKING COMPANY

Flowers Foods, Inc. (NYSE: FLO) today announced it has reached an agreement to acquire Derst Baking Company, headquartered in Savannah, Ga. The transaction, expected to be complete within a few weeks, will be accomplished as a merger involving the exchange of Flowers Foods common stock for Derst Baking Company stock.

Derst Baking Company, which operates profitably on annualized sales of approximately $50 million, is a family-owned business with one bakery in Savannah. The company employs 475 people and operates 165 direct-store-delivery routes that serve customers and consumers in South Carolina, eastern Georgia, and north Florida with fresh breads and rolls under the Captain John Derst’s Old Fashioned Bread and Sunbeam brands.

George E. Deese, Flowers Foods’ chairman of the board, chief executive officer and president said, “The Derst family name has been a part of the U.S. bakery business for 139 years and we are fortunate to have this fine organization merge with Flowers Foods. The merger will provide more efficient service as well as new products and brands throughout the territories served, which will benefit Flowers Foods and Derst Baking as well as our customers.”

Deese noted Derst Baking Company will operate under its current name as a part of Flowers Foods Bakeries Group.

Headquartered in Thomasville, Ga., Flowers Foods, with annual sales of over $1.7 billion, is one of the nation’s leading producers and marketers of packaged bakery foods for retail and foodservice customers. Flowers operates 35 bakeries that produce a wide range of bakery products marketed throughout the Southeastern, Southwestern, and mid-Atlantic states via an extensive direct-store-delivery network and nationwide through other delivery systems. Among the company’s top brands are Nature’s Own, Cobblestone Mill, Sunbeam, BlueBird, and Mrs. Freshley’s. For more information, visit www.flowersfoods.com.

EXHIBIT 99.2

FORWARD-LOOKING STATEMENTS

Statements contained in this press release and certain other written or oral statements made from time to time by the company and its representatives that are not historical facts are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements relate to current expectations regarding the company’s future financial condition and results of operations and are often identified by the use of words and phrases such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “predict,” “project,” “should,” “will,” “would,” “is likely to,” “is expected to” or “will continue,” or the negative of these terms or other comparable terminology. These forward looking statements are based upon assumptions the company believes are reasonable. Forward-looking statements are based on current information and are subject to risks and uncertainties that could cause actual results to differ materially from those projected. Certain factors that may cause actual results, performance, and achievements to differ materially from those projected may include, but are not limited to (a) unexpected changes in any of the following: (i) general economic and business conditions; (ii) the competitive setting in which the company operates, including changes in pricing, advertising or promotional strategies by the company or its competitors, as well as changes in consumer demand; (iii) interest rates and other terms available to the company on its borrowings; (iv) energy and raw materials costs and availability; (v) relationships with employees, independent distributors and third party service providers; and (vi) laws and regulations (including health-related issues), accounting standards or tax rates in the markets in which the company operates; (b) the loss or financial instability of any significant customer(s); (c) the company’s ability to execute its business strategy, which may involve integration of recent acquisitions or the acquisition or disposition of assets at presently targeted values; (d) the company’s ability to operate existing, and any new, manufacturing lines according to schedule; (e) the level of success the company achieves in developing and introducing new products and entering new markets; (f) changes in consumer behavior, trends and preferences, including weight loss trends; (g) the company’s ability to implement new technology as required; (h) the credit and business risks associated with independent distributors and customers that operate in the highly competitive retail food industry, including the amount of consolidation in that industry; (i) customer and consumer reaction to pricing actions; (j) existing or future governmental regulations resulting from the events of September 11, 2001, the military action in Iraq and the continuing threat of terrorist attacks that could adversely affect the company’s business and its commodity and service costs; and (k) any business disruptions due to political instability, armed hostilities, incidents of terrorism, natural disasters, or the responses to or repercussions from any of these or similar events or conditions. The foregoing list of important factors does not include all such factors nor necessarily present them in order of importance. In addition, you should consult other disclosures made by the company (such as in our other filings with the Securities and Exchange Commission (“SEC”) or in other company press releases) for other factors that may cause actual results to differ materially from those projected by the company. You should not place undue reliance on forward-looking statements, as they speak only as of the date made and are inherently uncertain. The company undertakes no obligation to publicly revise or update such statements, except as required by law. You are advised, however, to consult any further public disclosures by the company (such as in our filings with the SEC or in company press releases) on related subjects.

Contact:

Marta J. Turner, Senior VP/Corporate Relations, (229) 227-2348

Mary A. Krier, Vice President/Communications, (229) 227-2333

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