EXHIBIT 99

                            CERTIFICATION PURSUANT TO
                             18 U.S.C. SECTION 1350
                             AS ADOPTED PURSUANT TO
                  SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Annual Report of Flowers Foods, Inc. (the "company") on
Form 10-K for the fiscal year ended December 28, 2002 as filed with the
Securities and Exchange Commission on the date hereof (the "Report"), each of
the undersigned officers of the company certifies, pursuant to 18 U.S.C. Section
1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002,
that:

      1.    The Report fully complies with the requirements of section 13(a) or
            15(d) of the Securities Exchange Act of 1934; and

      2.    The information contained in the Report fairly presents, in all
            material respects, the financial condition and results of operations
            of the company.


March 28, 2003


/s/ Amos R. McMullian
---------------------------
Amos R. McMullian
Chairman of the Board and Chief Executive Officer


/s/ Jimmy M. Woodward
---------------------------
Jimmy M. Woodward
Senior Vice President and Chief Financial Officer

The foregoing certification is being furnished solely pursuant to 18 U.S.C.
Section 1350 and is not being filed as part of the Report or as a separate
disclosure document.