0001398344-24-001973.txt : 20240205 0001398344-24-001973.hdr.sgml : 20240205 20240202174916 ACCESSION NUMBER: 0001398344-24-001973 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240205 DATE AS OF CHANGE: 20240202 EFFECTIVENESS DATE: 20240205 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MOGY JOEL R INVESTMENT COUNSEL INC CENTRAL INDEX KEY: 0001126735 ORGANIZATION NAME: IRS NUMBER: 953533539 STATE OF INCORPORATION: CA FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-05915 FILM NUMBER: 24593123 BUSINESS ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 BUSINESS PHONE: 3105520529 MAIL ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001126735 XXXXXXXX 12-31-2023 12-31-2023 false MOGY JOEL R INVESTMENT COUNSEL INC

315 SO BEVERLY DRIVE, SUITE 400 BEVERLY HILLS CA 90212

13F HOLDINGS REPORT 028-05915 000111622 801-15669 N Joel R. Mogy 310-552-0529 /s/ Joel R. Mogy Beverly Hills CA 01-26-2024 0 104 1323574795 INFORMATION TABLE 2 fp0086611-1_13fhr-table.xml 3M CO COM 88579Y101 251764 2303 SH SOLE 2303 0 0 AT&T INC COM 00206R102 419181 24981 SH SOLE 24981 0 0 ABBOTT LABS COM 002824100 6378667 57951 SH SOLE 57951 0 0 ABBVIE INC COM 00287Y109 8145378 52561 SH SOLE 52561 0 0 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 33700697 96038 SH SOLE 96038 0 0 ADOBE INC COM 00724F101 34039610 57056 SH SOLE 57056 0 0 ALPHABET INC CAP STK CL A 02079K305 42584776 304852 SH SOLE 304852 0 0 ALPHABET INC CAP STK CL C 02079K107 50579777 358900 SH SOLE 358900 0 0 ALTRIA GROUP INC COM 02209S103 554675 13750 SH SOLE 13750 0 0 AMAZON COM INC COM 023135106 52018026 342359 SH SOLE 342359 0 0 AMGEN INC COM 031162100 1999147 6941 SH SOLE 6941 0 0 APPLE INC COM 037833100 125829277 653557 SH SOLE 653557 0 0 AUTOZONE INC COM 053332102 5091066 1969 SH SOLE 1969 0 0 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 49456972 138667 SH SOLE 138667 0 0 BERKSHIRE HATHAWAY INC DEL CL A 084670108 4883625 9 SH SOLE 7 0 0 BIOGEN INC COM 09062X103 1801039 6960 SH SOLE 6960 0 0 BLACKROCK INC COM 09247X101 11753240 14478 SH SOLE 14478 0 0 BOOKING HOLDINGS INC COM 09857L108 3628806 1023 SH SOLE 1023 0 0 BRISTOL-MYERS SQUIBB CO COM 110122108 1072892 20910 SH SOLE 20910 0 0 CATERPILLAR INC COM 149123101 313410 1060 SH SOLE 1060 0 0 SCHWAB CHARLES CORP COM 808513105 891128 12952 SH SOLE 12952 0 0 CHARTER COMMUNICATIONS INC N CL A 16119P108 454367 1169 SH SOLE 1169 0 0 CHEVRON CORP NEW COM 166764100 1162404 7793 SH SOLE 7793 0 0 CISCO SYS INC COM 17275R102 8780682 173806 SH SOLE 173806 0 0 COMCAST CORP NEW CL A 20030N101 223460 5096 SH SOLE 5096 0 0 COSTCO WHSL CORP NEW COM 22160K105 67827353 102756 SH SOLE 102756 0 0 CSX CORP COM 126408103 624060 18000 SH SOLE 18000 0 0 DIMENSIONAL ETF TRUST US CORE EQUITY 2 25434V708 215717 7380 SH SOLE 7380 0 0 DIMENSIONAL ETF TRUST WORLD EX US CORE 25434V880 133089 5450 SH SOLE 5450 0 0 EQUINIX INC COM 29444U700 9267926 11507 SH SOLE 11507 0 0 EXXON MOBIL CORP COM 30231G102 3013692 30143 SH SOLE 30143 0 0 FEDEX CORP COM 31428X106 430049 1700 SH SOLE 1700 0 0 HERSHEY CO COM 427866108 248525 1333 SH SOLE 1333 0 0 HOME DEPOT INC COM 437076102 38354181 110674 SH SOLE 110674 0 0 HONEYWELL INTL INC COM 438516106 209710 1000 SH SOLE 1000 0 0 INTERNATIONAL BUSINESS MACHS COM 459200101 392520 2400 SH SOLE 2400 0 0 IDEXX LABS INC COM 45168D104 39108823 70460 SH SOLE 70460 0 0 INTEL CORP COM 458140100 1794327 35708 SH SOLE 35708 0 0 INTUIT COM 461202103 44917430 71864 SH SOLE 71864 0 0 INTUITIVE SURGICAL INC COM NEW 46120E602 22300508 66103 SH SOLE 66103 0 0 INVESCO QQQ TR UNIT SER 1 46090E103 673660 1645 SH SOLE 1645 0 0 ISHARES TR CORE S&P500 ETF 464287200 2404389 5034 SH SOLE 5034 0 0 ISHARES TR CORE S&P MCP ETF 464287507 1142967 4124 SH SOLE 4124 0 0 ISHARES TR CORE S&P SCP ETF 464287804 138885 1283 SH SOLE 1283 0 0 ISHARES TR ISHARES BIOTECH 464287556 132454 975 SH SOLE 975 0 0 ISHARES TR RUSSELL 2000 ETF 464287655 64227 320 SH SOLE 320 0 0 ISHARES TR U.S. UTILITS ETF 464287697 47958 600 SH SOLE 600 0 0 JOHNSON & JOHNSON COM 478160104 9770545 62336 SH SOLE 62336 0 0 JPMORGAN CHASE & CO COM 46625H100 674617 3966 SH SOLE 3966 0 0 KELLANOVA COM 487836108 262777 4700 SH SOLE 4700 0 0 ELI LILLY & CO COM 532457108 15842017 27177 SH SOLE 27177 0 0 LOCKHEED MARTIN CORP COM 539830109 443397 978 SH SOLE 978 0 0 MASTERCARD INCORPORATED CL A 57636Q104 16127086 37812 SH SOLE 37812 0 0 MCCORMICK & CO INC COM NON VTG 579780206 201839 2950 SH SOLE 2950 0 0 MCDONALDS CORP COM 580135101 2174220 7333 SH SOLE 7333 0 0 MERCK & CO INC COM 58933Y105 3294936 30223 SH SOLE 30223 0 0 META PLATFORMS INC CL A 30303M102 33804242 95503 SH SOLE 95503 0 0 MICROSOFT CORP COM 594918104 114335357 304051 SH SOLE 304051 0 0 MONDELEZ INTL INC CL A 609207105 3128686 43196 SH SOLE 43196 0 0 MSCI INC COM 55354G100 6562671 11602 SH SOLE 11602 0 0 NETFLIX INC COM 64110L106 10150961 20849 SH SOLE 20849 0 0 NEXTERA ENERGY INC COM 65339F101 5042635 83020 SH SOLE 83020 0 0 NIKE INC CL B 654106103 13647683 125704 SH SOLE 125704 0 0 NOVO-NORDISK A S ADR 670100205 16002060 154684 SH SOLE 154684 0 0 NVIDIA CORPORATION COM 67066G104 62558734 126325 SH SOLE 126325 0 0 OREILLY AUTOMOTIVE INC COM 67103H107 4901463 5159 SH SOLE 5159 0 0 ORACLE CORP COM 68389X105 16780344 159161 SH SOLE 159161 0 0 PALO ALTO NETWORKS INC COM 697435105 42840166 145280 SH SOLE 145280 0 0 PEPSICO INC COM 713448108 23108202 136059 SH SOLE 136059 0 0 PFIZER INC COM 717081103 1594621 55388 SH SOLE 55388 0 0 PHILIP MORRIS INTL INC COM 718172109 1126608 11975 SH SOLE 11975 0 0 PPG INDS INC COM 693506107 343965 2300 SH SOLE 2300 0 0 PROCTER AND GAMBLE CO COM 742718109 19149940 130681 SH SOLE 130681 0 0 PROLOGIS INC. COM 74340W103 10048267 75381 SH SOLE 75381 0 0 SALESFORCE INC COM 79466L302 51258356 194795 SH SOLE 194795 0 0 SIMON PPTY GROUP INC NEW COM 828806109 402958 2825 SH SOLE 2825 0 0 SOUTHERN CO COM 842587107 500026 7131 SH SOLE 7131 0 0 SPDR S&P 500 ETF TR TR UNIT 78462F103 1145497 2410 SH SOLE 2410 0 0 STARBUCKS CORP COM 855244109 32487864 338380 SH SOLE 338380 0 0 STRYKER CORPORATION COM 863667101 27715791 92553 SH SOLE 92553 0 0 PRICE T ROWE GROUP INC COM 74144T108 1268050 11775 SH SOLE 11775 0 0 TESLA INC COM 88160R101 2286513 9202 SH SOLE 9202 0 0 COCA COLA CO COM 191216100 991792 16830 SH SOLE 16830 0 0 THERMO FISHER SCIENTIFIC INC COM 883556102 12219317 23021 SH SOLE 23021 0 0 UNION PAC CORP COM 907818108 14219584 57893 SH SOLE 57893 0 0 VANGUARD INDEX FDS GROWTH ETF 922908736 1175126 3780 SH SOLE 3780 0 0 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 798155 7150 SH SOLE 7150 0 0 VANGUARD BD INDEX FDS INTERMED TERM 921937819 450642 5900 SH SOLE 5900 0 0 VANGUARD INDEX FDS LARGE CAP ETF 922908637 174520 800 SH SOLE 800 0 0 VANGUARD INDEX FDS MID CAP ETF 922908629 1059675 4555 SH SOLE 4555 0 0 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 401856 920 SH SOLE 920 0 0 VANGUARD BD INDEX FDS SHORT TRM BOND 921937827 1070578 13900 SH SOLE 13900 0 0 VANGUARD INDEX FDS SMALL CP ETF 922908751 186664 875 SH SOLE 875 0 0 VANGUARD INDEX FDS SM CP VAL ETF 922908611 71988 400 SH SOLE 400 0 0 VANGUARD INDEX FDS TOTAL STK MKT 922908769 1351442 5697 SH SOLE 5697 0 0 VANGUARD INDEX FDS VALUE ETF 922908744 749743 5015 SH SOLE 5015 0 0 VERIZON COMMUNICATIONS INC COM 92343V104 297943 7903 SH SOLE 7903 0 0 VISA INC COM CL A 92826C839 48307422 185548 SH SOLE 185548 0 0 WEC ENERGY GROUP INC COM 92939U106 1322142 15708 SH SOLE 15708 0 0 WALMART INC COM 931142103 3237658 20537 SH SOLE 20537 0 0 DISNEY WALT CO COM 254687106 2374898 26303 SH SOLE 26303 0 0 WILLIAMS SONOMA INC COM 969904101 1029078 5100 SH SOLE 5100 0 0 YUM BRANDS INC COM 988498101 1264789 9680 SH SOLE 9680 0 0 YUM CHINA HLDGS INC COM 98850P109 380173 8960 SH SOLE 8960 0 0