0001398344-23-014795.txt : 20230814 0001398344-23-014795.hdr.sgml : 20230814 20230814123655 ACCESSION NUMBER: 0001398344-23-014795 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230630 FILED AS OF DATE: 20230814 DATE AS OF CHANGE: 20230814 EFFECTIVENESS DATE: 20230814 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MOGY JOEL R INVESTMENT COUNSEL INC CENTRAL INDEX KEY: 0001126735 IRS NUMBER: 953533539 STATE OF INCORPORATION: CA FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-05915 FILM NUMBER: 231167979 BUSINESS ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 BUSINESS PHONE: 3105520529 MAIL ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001126735 XXXXXXXX 06-30-2023 06-30-2023 false MOGY JOEL R INVESTMENT COUNSEL INC

315 SO BEVERLY DRIVE, SUITE 400 BEVERLY HILLS CA 90212

13F HOLDINGS REPORT 028-05915 000111622 801-15669 N Joel R. Mogy 310-552-0529 /s/ Joel R. Mogy Beverly Hills CA 08-09-2023 0 115 1258204263 INFORMATION TABLE 2 fp0084584-1_13fhr-table.xml 3M CO COM 88579Y101 921128 9203 SH SOLE 0 0 9203 AT&T INC COM 00206R102 879770 55158 SH SOLE 0 0 55158 ABBOTT LABS COM 002824100 6979242 64018 SH SOLE 0 0 64018 ABBVIE INC COM 00287Y109 8484756 62976 SH SOLE 0 0 62976 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 30001384 97224 SH SOLE 0 0 97224 ADOBE SYSTEMS INCORPORATED COM 00724F101 27922307 57102 SH SOLE 0 0 57102 ALPHABET INC CAP STK CL A 02079K305 37127229 310169 SH SOLE 0 0 310169 ALPHABET INC CAP STK CL C 02079K107 45058180 372474 SH SOLE 0 0 372474 ALTRIA GROUP INC COM 02209S103 963984 21280 SH SOLE 0 0 21280 AMAZON COM INC COM 023135106 45061020 345666 SH SOLE 0 0 345666 AMGEN INC COM 031162100 1816969 8184 SH SOLE 0 0 8184 APPLE INC COM 037833100 133017009 685761 SH SOLE 0 0 685761 AUTOZONE INC COM 053332102 2515800 1009 SH SOLE 0 0 1009 BERKSHIRE HATHAWAY INC DEL CL A 084670108 4660290 9 SH SOLE 0 0 9 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 48716624 142864 SH SOLE 0 0 142864 BIOGEN INC COM 09062X103 1982556 6960 SH SOLE 0 0 6960 BLACKROCK INC COM 09247X101 10679495 15452 SH SOLE 0 0 15452 BOOKING HOLDINGS INC COM 09857L108 2395193 887 SH SOLE 0 0 887 BRISTOL-MYERS SQUIBB CO COM 110122108 1976694 30910 SH SOLE 0 0 30910 BROOKFIELD CORP CL A LTD VT SH 11271J107 4601133 136735 SH SOLE 0 0 136735 CATERPILLAR INC COM 149123101 260813 1060 SH SOLE 0 0 1060 SCHWAB CHARLES CORP COM 808513105 831748 14674 SH SOLE 0 0 14674 CHARTER COMMUNICATIONS INC N CL A 16119P108 434231 1182 SH SOLE 0 0 1182 CHEVRON CORP NEW COM 166764100 1226229 7793 SH SOLE 0 0 7793 CISCO SYS INC COM 17275R102 13395334 258897 SH SOLE 0 0 258897 COLGATE PALMOLIVE CO COM 194162103 462240 6000 SH SOLE 0 0 6000 COMCAST CORP NEW CL A 20030N101 1956839 47096 SH SOLE 0 0 47096 COSTCO WHSL CORP NEW COM 22160K105 56724934 105362 SH SOLE 0 0 105362 CSX CORP COM 126408103 613800 18000 SH SOLE 0 0 18000 DANAHER CORPORATION COM 235851102 240000 1000 SH SOLE 0 0 1000 DIMENSIONAL ETF TRUST US CORE EQUITY 2 25434V708 200367 7380 SH SOLE 0 0 7380 DIMENSIONAL ETF TRUST WORLD EX US CORE 25434V880 159674 6850 SH SOLE 0 0 6850 EDWARDS LIFESCIENCES CORP COM 28176E108 280160 2970 SH SOLE 0 0 2970 EQUINIX INC COM 29444U700 9708608 12384 SH SOLE 0 0 12384 ETSY INC COM 29786A106 660719 7809 SH SOLE 0 0 7809 EXXON MOBIL CORP COM 30231G102 3232831 30143 SH SOLE 0 0 30143 FEDEX CORP COM 31428X106 421430 1700 SH SOLE 0 0 1700 GENERAL MLS INC COM 370334104 782340 10200 SH SOLE 0 0 10200 HERSHEY CO COM 427866108 332850 1333 SH SOLE 0 0 1333 HOME DEPOT INC COM 437076102 35924058 115645 SH SOLE 0 0 115645 HONEYWELL INTL INC COM 438516106 207500 1000 SH SOLE 0 0 1000 INTERNATIONAL BUSINESS MACHS COM 459200101 836580 6252 SH SOLE 0 0 6252 IDEXX LABS INC COM 45168D104 34770890 69233 SH SOLE 0 0 69233 INTEL CORP COM 458140100 2336587 69874 SH SOLE 0 0 69874 INTUIT COM 461202103 33789880 73746 SH SOLE 0 0 73746 INTUITIVE SURGICAL INC COM NEW 46120E602 22932206 67065 SH SOLE 0 0 67065 INVESCO QQQ TR UNIT SER 1 46090E103 607696 1645 SH SOLE 0 0 1645 ISHARES TR CORE S&P500 ETF 464287200 2286047 5129 SH SOLE 0 0 5129 ISHARES TR CORE S&P MCP ETF 464287507 1242553 4752 SH SOLE 0 0 4752 ISHARES TR CORE S&P SCP ETF 464287804 353459 3547 SH SOLE 0 0 3547 ISHARES TR ISHARES BIOTECH 464287556 123786 975 SH SOLE 0 0 975 ISHARES TR RUSSELL 2000 ETF 464287655 116107 620 SH SOLE 0 0 620 ISHARES TR U.S. UTILITS ETF 464287697 49050 600 SH SOLE 0 0 600 JOHNSON & JOHNSON COM 478160104 26390012 159437 SH SOLE 0 0 159437 JPMORGAN CHASE & CO COM 46625H100 576815 3966 SH SOLE 0 0 3966 KELLOGG CO COM 487836108 337000 5000 SH SOLE 0 0 5000 LILLY ELI & CO COM 532457108 366742 782 SH SOLE 0 0 782 LOCKHEED MARTIN CORP COM 539830109 1427178 3100 SH SOLE 0 0 3100 MASTERCARD INCORPORATED CL A 57636Q104 15313034 38935 SH SOLE 0 0 38935 MCCORMICK & CO INC COM NON VTG 579780206 257329 2950 SH SOLE 0 0 2950 MCDONALDS CORP COM 580135101 2188152 7333 SH SOLE 0 0 7333 MERCK & CO INC COM 58933Y105 5217885 45220 SH SOLE 0 0 45220 META PLATFORMS INC CL A 30303M102 27342306 95276 SH SOLE 0 0 95276 MICROSOFT CORP COM 594918104 105658665 310268 SH SOLE 0 0 310268 MONDELEZ INTL INC CL A 609207105 4486539 61510 SH SOLE 0 0 61510 MSCI INC COM 55354G100 2320170 4944 SH SOLE 0 0 4944 NETFLIX INC COM 64110L106 9041498 20526 SH SOLE 0 0 20526 NEXTERA ENERGY INC COM 65339F101 6294386 84830 SH SOLE 0 0 84830 NEXTPLAY TECHNOLOGIES INC COM NEW 65344G201 39001 33334 SH SOLE 0 0 33334 NIKE INC CL B 654106103 14310795 129662 SH SOLE 0 0 129662 NVIDIA CORPORATION COM 67066G104 54086967 127859 SH SOLE 0 0 127859 OREILLY AUTOMOTIVE INC COM 67103H107 2329977 2439 SH SOLE 0 0 2439 ORACLE CORP COM 68389X105 19182660 161077 SH SOLE 0 0 161077 PALO ALTO NETWORKS INC COM 697435105 37088554 145155 SH SOLE 0 0 145155 PAYPAL HLDGS INC COM 70450Y103 2045608 30655 SH SOLE 0 0 30655 PEPSICO INC COM 713448108 26102065 140925 SH SOLE 0 0 140925 PFIZER INC COM 717081103 3394624 92547 SH SOLE 0 0 92547 PHILIP MORRIS INTL INC COM 718172109 1539956 15775 SH SOLE 0 0 15775 PPG INDS INC COM 693506107 341090 2300 SH SOLE 0 0 2300 PROCTER AND GAMBLE CO COM 742718109 20901674 137747 SH SOLE 0 0 137747 PROLOGIS INC. COM 74340W103 10619003 86594 SH SOLE 0 0 86594 RAYTHEON TECHNOLOGIES CORP COM 75513E101 7639704 77988 SH SOLE 0 0 77988 SALESFORCE INC COM 79466L302 41786383 197796 SH SOLE 0 0 197796 SIMON PPTY GROUP INC NEW COM 828806109 375310 3250 SH SOLE 0 0 3250 SOUTHERN CO COM 842587107 1372193 19533 SH SOLE 0 0 19533 SPDR S&P 500 ETF TR TR UNIT 78462F103 1099334 2480 SH SOLE 0 0 2480 STARBUCKS CORP COM 855244109 34460795 347878 SH SOLE 0 0 347878 STRYKER CORPORATION COM 863667101 28827821 94490 SH SOLE 0 0 94490 PRICE T ROWE GROUP INC COM 74144T108 2404509 21465 SH SOLE 0 0 21465 TESLA INC COM 88160R101 2500427 9552 SH SOLE 0 0 9552 COCA COLA CO COM 191216100 1435043 23830 SH SOLE 0 0 23830 THERMO FISHER SCIENTIFIC INC COM 883556102 11761289 22542 SH SOLE 0 0 22542 UNION PAC CORP COM 907818108 12337893 60297 SH SOLE 0 0 60297 UNITED PARCEL SERVICE INC CL B 911312106 537750 3000 SH SOLE 0 0 3000 VANECK ETF TRUST BIOTECH ETF 92189F726 5755124 36880 SH SOLE 0 0 36880 VANGUARD INDEX FDS GROWTH ETF 922908736 1092226 3860 SH SOLE 0 0 3860 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 774311 7300 SH SOLE 0 0 7300 VANGUARD BD INDEX FDS INTERMED TERM 921937819 517206 6875 SH SOLE 0 0 6875 VANGUARD INDEX FDS LARGE CAP ETF 922908637 162176 800 SH SOLE 0 0 800 VANGUARD INDEX FDS MID CAP ETF 922908629 1101901 5005 SH SOLE 0 0 5005 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 382029 938 SH SOLE 0 0 938 VANGUARD BD INDEX FDS SHORT TRM BOND 921937827 1141107 15100 SH SOLE 0 0 15100 VANGUARD INDEX FDS SMALL CP ETF 922908751 174029 875 SH SOLE 0 0 875 VANGUARD INDEX FDS SM CP VAL ETF 922908611 181940 1100 SH SOLE 0 0 1100 VANGUARD INDEX FDS TOTAL STK MKT 922908769 1249208 5671 SH SOLE 0 0 5671 VANGUARD INDEX FDS VALUE ETF 922908744 733236 5160 SH SOLE 0 0 5160 VERIZON COMMUNICATIONS INC COM 92343V104 471830 12687 SH SOLE 0 0 12687 VISA INC COM CL A 92826C839 45036182 189642 SH SOLE 0 0 189642 WEC ENERGY GROUP INC COM 92939U106 1386074 15708 SH SOLE 0 0 15708 WALMART INC COM 931142103 3228006 20537 SH SOLE 0 0 20537 DISNEY WALT CO COM 254687106 2539391 28443 SH SOLE 0 0 28443 WILLIAMS SONOMA INC COM 969904101 1188830 9500 SH SOLE 0 0 9500 YUM BRANDS INC COM 988498101 1341164 9680 SH SOLE 0 0 9680 YUM CHINA HLDGS INC COM 98850P109 546920 9680 SH SOLE 0 0 9680 ZIMMER BIOMET HOLDINGS INC COM 98956P102 200928 1380 SH SOLE 0 0 1380