0001398344-23-009616.txt : 20230512 0001398344-23-009616.hdr.sgml : 20230512 20230512155316 ACCESSION NUMBER: 0001398344-23-009616 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230331 FILED AS OF DATE: 20230512 DATE AS OF CHANGE: 20230512 EFFECTIVENESS DATE: 20230512 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MOGY JOEL R INVESTMENT COUNSEL INC CENTRAL INDEX KEY: 0001126735 IRS NUMBER: 953533539 STATE OF INCORPORATION: CA FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-05915 FILM NUMBER: 23915337 BUSINESS ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 BUSINESS PHONE: 3105520529 MAIL ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001126735 XXXXXXXX 03-31-2023 03-31-2023 false MOGY JOEL R INVESTMENT COUNSEL INC

315 SO BEVERLY DRIVE, SUITE 400 BEVERLY HILLS CA 90212

13F HOLDINGS REPORT 028-05915 000111622 801-15669 N Joel R. Mogy 310-552-0529 /s/ Joel R. Mogy Beverly Hills CA 05-12-2023 0 119 1127541222 INFORMATION TABLE 2 fp0083445-1_13fhr-table.xml 3M CO COM 88579Y101 967327 9203 SH SOLE 0 0 9203 AT&T INC COM 00206R102 1081042 56158 SH SOLE 0 0 56158 ABBOTT LABS COM 002824100 6490057 64093 SH SOLE 0 0 64093 ABBVIE INC COM 00287Y109 10036485 62976 SH SOLE 0 0 62976 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 27682699 96857 SH SOLE 0 0 96857 ADOBE SYSTEMS INCORPORATED COM 00724F101 21549120 55918 SH SOLE 0 0 55918 ALPHABET INC CAP STK CL A 02079K305 32220613 310620 SH SOLE 0 0 310620 ALPHABET INC CAP STK CL C 02079K107 38944880 374470 SH SOLE 0 0 374470 ALTRIA GROUP INC COM 02209S103 984987 22075 SH SOLE 0 0 22075 AMAZON COM INC COM 023135106 35483420 343532 SH SOLE 0 0 343532 AMGEN INC COM 031162100 1736686 7184 SH SOLE 0 0 7184 APPLE INC COM 037833100 113642238 689159 SH SOLE 0 0 689159 AUTOMATIC DATA PROCESSING IN COM 053015103 267156 1200 SH SOLE 0 0 1200 AUTOZONE INC COM 053332102 1703498 693 SH SOLE 0 0 693 BECTON DICKINSON & CO COM 075887109 204221 825 SH SOLE 0 0 825 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 44082475 142768 SH SOLE 0 0 142768 BERKSHIRE HATHAWAY INC DEL CL A 084670108 4190400 9 SH SOLE 0 0 9 BIOGEN INC COM 09062X103 1935089 6960 SH SOLE 0 0 6960 BLACKROCK INC COM 09247X101 10169286 15198 SH SOLE 0 0 15198 BOOKING HOLDINGS INC COM 09857L108 2273115 857 SH SOLE 0 0 857 BRISTOL-MYERS SQUIBB CO COM 110122108 2163165 31210 SH SOLE 0 0 31210 BROOKFIELD CORP CL A LTD VT SH 11271J107 4023887 123470 SH SOLE 0 0 123470 BROOKFIELD ASSET MANAGMT LTD CL A LMT VTG SHS 113004105 1264268 38639 SH SOLE 0 0 38639 CATERPILLAR INC COM 149123101 242570 1060 SH SOLE 0 0 1060 SCHWAB CHARLES CORP COM 808513105 768647 14674 SH SOLE 0 0 14674 CHARTER COMMUNICATIONS INC N CL A 16119P108 422695 1182 SH SOLE 0 0 1182 CHEVRON CORP NEW COM 166764100 1287822 7893 SH SOLE 0 0 7893 CISCO SYS INC COM 17275R102 14058943 268942 SH SOLE 0 0 268942 COLGATE PALMOLIVE CO COM 194162103 450900 6000 SH SOLE 0 0 6000 COMCAST CORP NEW CL A 20030N101 1785409 47096 SH SOLE 0 0 47096 COSTCO WHSL CORP NEW COM 22160K105 52226136 105110 SH SOLE 0 0 105110 CSX CORP COM 126408103 538920 18000 SH SOLE 0 0 18000 DANAHER CORPORATION COM 235851102 252040 1000 SH SOLE 0 0 1000 DIMENSIONAL ETF TRUST US CORE EQUITY 2 25434V708 188042 7380 SH SOLE 0 0 7380 DIMENSIONAL ETF TRUST WORLD EX US CORE 25434V880 157961 6850 SH SOLE 0 0 6850 EDWARDS LIFESCIENCES CORP COM 28176E108 245708 2970 SH SOLE 0 0 2970 EQUINIX INC COM 29444U700 9136298 12671 SH SOLE 0 0 12671 ETSY INC COM 29786A106 495085 4447 SH SOLE 0 0 4447 EXXON MOBIL CORP COM 30231G102 3305476 30143 SH SOLE 0 0 30143 FEDEX CORP COM 31428X106 388433 1700 SH SOLE 0 0 1700 GENERAL MLS INC COM 370334104 871692 10200 SH SOLE 0 0 10200 HERSHEY CO COM 427866108 339129 1333 SH SOLE 0 0 1333 HOME DEPOT INC COM 437076102 34044158 115357 SH SOLE 0 0 115357 INTERNATIONAL BUSINESS MACHS COM 459200101 819575 6252 SH SOLE 0 0 6252 IDEXX LABS INC COM 45168D104 33906424 67802 SH SOLE 0 0 67802 INTEL CORP COM 458140100 2470636 75624 SH SOLE 0 0 75624 INTUIT COM 461202103 32623164 73174 SH SOLE 0 0 73174 INTUITIVE SURGICAL INC COM NEW 46120E602 17124921 67033 SH SOLE 0 0 67033 INVESCO QQQ TR UNIT SER 1 46090E103 540767 1685 SH SOLE 0 0 1685 ISHARES TR CORE S&P500 ETF 464287200 2108429 5129 SH SOLE 0 0 5129 ISHARES TR CORE S&P MCP ETF 464287507 1230287 4918 SH SOLE 0 0 4918 ISHARES TR CORE S&P SCP ETF 464287804 342995 3547 SH SOLE 0 0 3547 ISHARES TR ISHARES BIOTECH 464287556 125931 975 SH SOLE 0 0 975 ISHARES TR RUS 1000 GRW ETF 464287614 29320 120 SH SOLE 0 0 120 ISHARES TR RUSSELL 2000 ETF 464287655 113284 635 SH SOLE 0 0 635 ISHARES TR RUS MDCP VAL ETF 464287473 6903 65 SH SOLE 0 0 65 ISHARES TR S&P MC 400GR ETF 464287606 27603 386 SH SOLE 0 0 386 ISHARES TR U.S. UTILITS ETF 464287697 50226 600 SH SOLE 0 0 600 JOHNSON & JOHNSON COM 478160104 24923690 160798 SH SOLE 0 0 160798 JPMORGAN CHASE & CO COM 46625H100 539614 4141 SH SOLE 0 0 4141 KELLOGG CO COM 487836108 334800 5000 SH SOLE 0 0 5000 LILLY ELI & CO COM 532457108 229061 667 SH SOLE 0 0 667 LOCKHEED MARTIN CORP COM 539830109 1465463 3100 SH SOLE 0 0 3100 MASTERCARD INCORPORATED CL A 57636Q104 13986924 38488 SH SOLE 0 0 38488 MCCORMICK & CO INC COM NON VTG 579780206 403569 4850 SH SOLE 0 0 4850 MCDONALDS CORP COM 580135101 2050297 7333 SH SOLE 0 0 7333 MERCK & CO INC COM 58933Y105 4812717 45237 SH SOLE 0 0 45237 META PLATFORMS INC CL A 30303M102 20015402 94439 SH SOLE 0 0 94439 MICROSOFT CORP COM 594918104 89915869 311883 SH SOLE 0 0 311883 MONDELEZ INTL INC CL A 609207105 4246645 60910 SH SOLE 0 0 60910 MSCI INC COM 55354G100 1660600 2967 SH SOLE 0 0 2967 NETFLIX INC COM 64110L106 6734787 19494 SH SOLE 0 0 19494 NEXTERA ENERGY INC COM 65339F101 6446971 83640 SH SOLE 0 0 83640 NIKE INC CL B 654106103 15767334 128566 SH SOLE 0 0 128566 NVIDIA CORPORATION COM 67066G104 34977632 125923 SH SOLE 0 0 125923 OREILLY AUTOMOTIVE INC COM 67103H107 1594384 1878 SH SOLE 0 0 1878 ORACLE CORP COM 68389X105 15208867 163677 SH SOLE 0 0 163677 PALO ALTO NETWORKS INC COM 697435105 28339511 141882 SH SOLE 0 0 141882 PAYPAL HLDGS INC COM 70450Y103 1800841 23714 SH SOLE 0 0 23714 PEPSICO INC COM 713448108 25716509 141067 SH SOLE 0 0 141067 PFIZER INC COM 717081103 3914148 95935 SH SOLE 0 0 95935 PHILIP MORRIS INTL INC COM 718172109 1621644 16675 SH SOLE 0 0 16675 PPG INDS INC COM 693506107 307234 2300 SH SOLE 0 0 2300 PROCTER AND GAMBLE CO COM 742718109 20444136 137495 SH SOLE 0 0 137495 PROLOGIS INC. COM 74340W103 10876899 87176 SH SOLE 0 0 87176 RAYTHEON TECHNOLOGIES CORP COM 75513E101 7315175 74698 SH SOLE 0 0 74698 SALESFORCE INC COM 79466L302 38800472 194216 SH SOLE 0 0 194216 SIMON PPTY GROUP INC NEW COM 828806109 385177 3440 SH SOLE 0 0 3440 SOUTHERN CO COM 842587107 1512182 21733 SH SOLE 0 0 21733 SPDR S&P 500 ETF TR TR UNIT 78462F103 1141789 2789 SH SOLE 0 0 2789 STARBUCKS CORP COM 855244109 36379169 349363 SH SOLE 0 0 349363 STRYKER CORPORATION COM 863667101 26654484 93371 SH SOLE 0 0 93371 PRICE T ROWE GROUP INC COM 74144T108 2445979 21665 SH SOLE 0 0 21665 TESLA INC COM 88160R101 1919420 9252 SH SOLE 0 0 9252 COCA COLA CO COM 191216100 1478175 23830 SH SOLE 0 0 23830 THERMO FISHER SCIENTIFIC INC COM 883556102 12390802 21498 SH SOLE 0 0 21498 UNION PAC CORP COM 907818108 12352131 61374 SH SOLE 0 0 61374 UNITED PARCEL SERVICE INC CL B 911312106 581970 3000 SH SOLE 0 0 3000 VANECK ETF TRUST BIOTECH ETF 92189F726 5899914 36399 SH SOLE 0 0 36399 VANGUARD INDEX FDS GROWTH ETF 922908736 982794 3940 SH SOLE 0 0 3940 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 779645 7390 SH SOLE 0 0 7390 VANGUARD BD INDEX FDS INTERMED TERM 921937819 527588 6875 SH SOLE 0 0 6875 VANGUARD INDEX FDS LARGE CAP ETF 922908637 149448 800 SH SOLE 0 0 800 VANGUARD INDEX FDS MID CAP ETF 922908629 1067255 5060 SH SOLE 0 0 5060 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 372309 990 SH SOLE 0 0 990 VANGUARD BD INDEX FDS SHORT TRM BOND 921937827 1154999 15100 SH SOLE 0 0 15100 VANGUARD INDEX FDS SMALL CP ETF 922908751 165865 875 SH SOLE 0 0 875 VANGUARD INDEX FDS SM CP VAL ETF 922908611 174636 1100 SH SOLE 0 0 1100 VANGUARD INDEX FDS TOTAL STK MKT 922908769 1145817 5614 SH SOLE 0 0 5614 VANGUARD INDEX FDS VALUE ETF 922908744 720244 5215 SH SOLE 0 0 5215 VERIZON COMMUNICATIONS INC COM 92343V104 570244 14663 SH SOLE 0 0 14663 VISA INC COM CL A 92826C839 42819138 189919 SH SOLE 0 0 189919 WEC ENERGY GROUP INC COM 92939U106 1488961 15708 SH SOLE 0 0 15708 WALGREENS BOOTS ALLIANCE INC COM 931427108 263465 7619 SH SOLE 0 0 7619 WALMART INC COM 931142103 3042926 20637 SH SOLE 0 0 20637 DISNEY WALT CO COM 254687106 5652939 56456 SH SOLE 0 0 56456 WILLIAMS SONOMA INC COM 969904101 1155770 9500 SH SOLE 0 0 9500 YUM BRANDS INC COM 988498101 1278534 9680 SH SOLE 0 0 9680 YUM CHINA HLDGS INC COM 98850P109 613615 9680 SH SOLE 0 0 9680