0001398344-22-009324.txt : 20220512 0001398344-22-009324.hdr.sgml : 20220512 20220511200139 ACCESSION NUMBER: 0001398344-22-009324 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20220331 FILED AS OF DATE: 20220512 DATE AS OF CHANGE: 20220511 EFFECTIVENESS DATE: 20220512 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MOGY JOEL R INVESTMENT COUNSEL INC CENTRAL INDEX KEY: 0001126735 IRS NUMBER: 953533539 STATE OF INCORPORATION: CA FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-05915 FILM NUMBER: 22915303 BUSINESS ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 BUSINESS PHONE: 3105520529 MAIL ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001126735 XXXXXXXX 03-31-2022 03-31-2022 false MOGY JOEL R INVESTMENT COUNSEL INC

315 SO BEVERLY DRIVE, SUITE 400 BEVERLY HILLS CA 90212

13F HOLDINGS REPORT 028-05915 N Joel R. Mogy 310-552-0529 /s/ Joel R. Mogy Beverly Hills CA 05-10-2022 0 111 1263983 INFORMATION TABLE 2 fp0075894_13fhr-table.xml 13F INFORMATION TABLE AT&T INC COM 00206R102 1425 60289 SH SOLE 0 0 60289 ABBOTT LABS COM 002824100 7555 63827 SH SOLE 0 0 63827 ABBVIE INC COM 00287Y109 10156 62646 SH SOLE 0 0 62646 ADOBE SYSTEMS INCORPORATED COM 00724F101 23402 51364 SH SOLE 0 0 51364 AIR LEASE CORP CL A 00912X302 317 7100 SH SOLE 0 0 7100 ALPHABET INC CAP STK CL C 02079K107 54190 19402 SH SOLE 0 0 19402 ALPHABET INC CAP STK CL A 02079K305 42816 15394 SH SOLE 0 0 15394 ALTRIA GROUP INC COM 02209S103 1154 22080 SH SOLE 0 0 22080 AMAZON COM INC COM 023135106 55517 17030 SH SOLE 0 0 17030 AMGEN INC COM 031162100 1564 6466 SH SOLE 0 0 6466 APPLE INC COM 037833100 127404 729648 SH SOLE 0 0 729648 AUTOMATIC DATA PROCESSING IN COM 053015103 273 1200 SH SOLE 0 0 1200 BECTON DICKINSON & CO COM 075887109 259 975 SH SOLE 0 0 975 BERKSHIRE HATHAWAY INC DEL CL A 084670108 5289 10 SH SOLE 0 0 10 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 50827 144023 SH SOLE 0 0 144023 BIOGEN INC COM 09062X103 1369 6500 SH SOLE 0 0 6500 BLACKROCK INC COM 09247X101 10607 13880 SH SOLE 0 0 13880 BOOKING HOLDINGS INC COM 09857L108 1991 848 SH SOLE 0 0 848 BRISTOL-MYERS SQUIBB CO COM 110122108 2256 30895 SH SOLE 0 0 30895 BROOKFIELD ASSET MGMT INC CL A LTD VT SH 112585104 6407 113250 SH SOLE 0 0 113250 CSX CORP COM 126408103 2449 65400 SH SOLE 0 0 65400 CATERPILLAR INC COM 149123101 236 1060 SH SOLE 0 0 1060 CHARTER COMMUNICATIONS INC N CL A 16119P108 645 1182 SH SOLE 0 0 1182 CHEVRON CORP NEW COM 166764100 2006 12318 SH SOLE 0 0 12318 CISCO SYS INC COM 17275R102 18582 333252 SH SOLE 0 0 333252 COCA COLA CO COM 191216100 1489 24014 SH SOLE 0 0 24014 COLGATE PALMOLIVE CO COM 194162103 455 6000 SH SOLE 0 0 6000 COMCAST CORP NEW CL A 20030N101 2205 47096 SH SOLE 0 0 47096 COSTCO WHSL CORP NEW COM 22160K105 62137 107904 SH SOLE 0 0 107904 CRANE CO COM 224399105 573 5290 SH SOLE 0 0 5290 DANAHER CORPORATION COM 235851102 293 1000 SH SOLE 0 0 1000 DIMENSIONAL ETF TRUST US CORE EQUITY 2 25434V708 224 8130 SH SOLE 0 0 8130 DISNEY WALT CO COM 254687106 15593 113684 SH SOLE 0 0 113684 DOCUSIGN INC COM 256163106 225 2100 SH SOLE 0 0 2100 EDWARDS LIFESCIENCES CORP COM 28176E108 350 2970 SH SOLE 0 0 2970 EQUINIX INC COM 29444U700 13665 18426 SH SOLE 0 0 18426 ETSY INC COM 29786A106 303 2440 SH SOLE 0 0 2440 EXXON MOBIL CORP COM 30231G102 2611 31620 SH SOLE 0 0 31620 META PLATFORMS INC CL A 30303M102 20456 91996 SH SOLE 0 0 91996 FEDEX CORP COM 31428X106 393 1700 SH SOLE 0 0 1700 GENERAL MLS INC COM 370334104 691 10200 SH SOLE 0 0 10200 HERSHEY CO COM 427866108 289 1333 SH SOLE 0 0 1333 HOME DEPOT INC COM 437076102 35489 118563 SH SOLE 0 0 118563 HONEYWELL INTL INC COM 438516106 1304 6700 SH SOLE 0 0 6700 IDEXX LABS INC COM 45168D104 35283 64495 SH SOLE 0 0 64495 INTEL CORP COM 458140100 4876 98392 SH SOLE 0 0 98392 INTERNATIONAL BUSINESS MACHS COM 459200101 1006 7737 SH SOLE 0 0 7737 INVESCO QQQ TR UNIT SER 1 46090E103 646 1782 SH SOLE 0 0 1782 INTUIT COM 461202103 34981 72750 SH SOLE 0 0 72750 INTUITIVE SURGICAL INC COM NEW 46120E602 19811 65669 SH SOLE 0 0 65669 ISHARES TR CORE S&P500 ETF 464287200 3053 6729 SH SOLE 0 0 6729 ISHARES TR CORE S&P MCP ETF 464287507 1071 3993 SH SOLE 0 0 3993 ISHARES TR RUSSELL 2000 ETF 464287655 216 1050 SH SOLE 0 0 1050 ISHARES TR CORE S&P SCP ETF 464287804 383 3547 SH SOLE 0 0 3547 JPMORGAN CHASE & CO COM 46625H100 582 4266 SH SOLE 0 0 4266 JOHNSON & JOHNSON COM 478160104 29277 165193 SH SOLE 0 0 165193 KELLOGG CO COM 487836108 322 5000 SH SOLE 0 0 5000 LOCKHEED MARTIN CORP COM 539830109 1368 3100 SH SOLE 0 0 3100 MASTERCARD INCORPORATED CL A 57636Q104 14158 39615 SH SOLE 0 0 39615 MCCORMICK & CO INC COM NON VTG 579780206 484 4850 SH SOLE 0 0 4850 MCDONALDS CORP COM 580135101 1701 6878 SH SOLE 0 0 6878 MERCK & CO INC COM 58933Y105 3635 44300 SH SOLE 0 0 44300 MERCURY GENL CORP NEW COM 589400100 275 5000 SH SOLE 0 0 5000 MICROSOFT CORP COM 594918104 101201 328245 SH SOLE 0 0 328245 MONDELEZ INTL INC CL A 609207105 3625 57735 SH SOLE 0 0 57735 NETFLIX INC COM 64110L106 7111 18984 SH SOLE 0 0 18984 NEXTERA ENERGY INC COM 65339F101 6657 78580 SH SOLE 0 0 78580 NIKE INC CL B 654106103 17201 127831 SH SOLE 0 0 127831 NVIDIA CORPORATION COM 67066G104 31798 116535 SH SOLE 0 0 116535 ORACLE CORP COM 68389X105 14548 175854 SH SOLE 0 0 175854 PPG INDS INC COM 693506107 301 2300 SH SOLE 0 0 2300 PACWEST BANCORP DEL COM 695263103 302 7000 SH SOLE 0 0 7000 PALO ALTO NETWORKS INC COM 697435105 28005 44988 SH SOLE 0 0 44988 PAYPAL HLDGS INC COM 70450Y103 2070 17896 SH SOLE 0 0 17896 PEPSICO INC COM 713448108 23453 140121 SH SOLE 0 0 140121 PFIZER INC COM 717081103 5101 98532 SH SOLE 0 0 98532 PHILIP MORRIS INTL INC COM 718172109 1538 16375 SH SOLE 0 0 16375 PRICE T ROWE GROUP INC COM 74144T108 3277 21675 SH SOLE 0 0 21675 PROCTER AND GAMBLE CO COM 742718109 22011 144049 SH SOLE 0 0 144049 PROLOGIS INC. COM 74340W103 15787 97764 SH SOLE 0 0 97764 RAYTHEON TECHNOLOGIES CORP COM 75513E101 5389 54393 SH SOLE 0 0 54393 SPDR S&P 500 ETF TR TR UNIT 78462F103 1619 3584 SH SOLE 0 0 3584 SALESFORCE COM INC COM 79466L302 41201 194050 SH SOLE 0 0 194050 SCHWAB CHARLES CORP COM 808513105 1210 14347 SH SOLE 0 0 14347 SIMON PPTY GROUP INC NEW COM 828806109 480 3650 SH SOLE 0 0 3650 SOUTHERN CO COM 842587107 1572 21683 SH SOLE 0 0 21683 STARBUCKS CORP COM 855244109 32361 355738 SH SOLE 0 0 355738 STRYKER CORPORATION COM 863667101 25231 94375 SH SOLE 0 0 94375 TESLA INC COM 88160R101 3305 3067 SH SOLE 0 0 3067 THERMO FISHER SCIENTIFIC INC COM 883556102 11705 19817 SH SOLE 0 0 19817 3M CO COM 88579Y101 1370 9203 SH SOLE 0 0 9203 UNION PAC CORP COM 907818108 15481 56665 SH SOLE 0 0 56665 UNITED PARCEL SERVICE INC CL B 911312106 643 3000 SH SOLE 0 0 3000 VANECK ETF TRUST BIOTECH ETF 92189F726 5645 34816 SH SOLE 0 0 34816 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 800 7130 SH SOLE 0 0 7130 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 381 918 SH SOLE 0 0 918 VANGUARD INDEX FDS MID CAP ETF 922908629 1130 4751 SH SOLE 0 0 4751 VANGUARD INDEX FDS GROWTH ETF 922908736 1191 4140 SH SOLE 0 0 4140 VANGUARD INDEX FDS VALUE ETF 922908744 750 5075 SH SOLE 0 0 5075 VANGUARD INDEX FDS TOTAL STK MKT 922908769 1333 5857 SH SOLE 0 0 5857 VERIZON COMMUNICATIONS INC COM 92343V104 1845 36213 SH SOLE 0 0 36213 VISA INC COM CL A 92826C839 43000 193895 SH SOLE 0 0 193895 WEC ENERGY GROUP INC COM 92939U106 1568 15708 SH SOLE 0 0 15708 WALMART INC COM 931142103 3303 22182 SH SOLE 0 0 22182 WALGREENS BOOTS ALLIANCE INC COM 931427108 354 7904 SH SOLE 0 0 7904 WELLS FARGO CO NEW COM 949746101 267 5500 SH SOLE 0 0 5500 WILLIAMS SONOMA INC COM 969904101 1378 9500 SH SOLE 0 0 9500 YUM BRANDS INC COM 988498101 1147 9680 SH SOLE 0 0 9680 YUM CHINA HLDGS INC COM 98850P109 402 9680 SH SOLE 0 0 9680 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 32200 95483 SH SOLE 0 0 95483 MEDTRONIC PLC SHS G5960L103 1167 10520 SH SOLE 0 0 10520