CORRESP 1 filename1.htm secaddltime10510.htm - Generated by SEC Publisher for SEC Filing
October 5, 2010 
 
By EDGAR 
 
 
Securities and Exchange Commission 
Division of Corporation Finance 
100 F Street, N.E. 
Washington D.C. 20549 
Attention:    Ms. Vanessa Robertson, 
              Staff Accountant 
 
Re:    Principal Financial Group, Inc. 
     Form 10-Q for the Quarterly Period Ended March 31, 2010 
     File No. 001-16725 
 
Dear Ms. Robertson: 
 
This confirms our telephone conversation today regarding the proposed submission date 
for Principal Financial Group, Inc.’s response to the Staff’s comment provided via 
telephone on September 23, 2010, concerning the above-referenced periodic report. 
 
You requested the company to respond within ten business days, or in the alternative, to 
inform the Staff when the company will provide a response. As discussed, the company 
plans to provide its response no later than October 21, 2010. 
 
Please let me know if your recollection of our conversation is inconsistent with what I have 
described. Please call me if you have any questions or comments. 
 
Sincerely,   
 
/s/ Patrick A. Kirchner 
 
Patrick A. Kirchner 
Assistant General Counsel 
Voice: 515-235-9417 
Facsimile: 515-248-3011 
Kirchner.Patrick@principal.com 
 
cc:     Jim B. Rosenberg (Securities and Exchange Commission) 
     Mary Mast (Securities and Exchange Commission)