SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM 6-K

                        REPORT OF FOREIGN PRIVATE ISSUER

                      Pursuant to Rule 13a-16 or 15d-16 of
                      the Securities Exchange Act of 1934

                         For the month of December, 2006

                       PRUDENTIAL PUBLIC LIMITED COMPANY

                (Translation of registrant's name into English)

                            LAURENCE POUNTNEY HILL,
                           LONDON, EC4R 0HH, ENGLAND
                    (Address of principal executive offices)


Indicate by check mark whether the registrant files or will file annual reports
under cover Form 20-F or Form 40-F.

                          Form 20-F X     Form 40-F


Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

                                 Yes      No X

If "Yes" is marked, indicate below the file number assigned to the registrant
in connection with Rule 12g3-2(b): 82-



Enclosures: Prudential plc - Egg

Embargo: 07.00am Monday 11 December 2006



PRUDENTIAL PLC - EGG


Following weekend press speculation, Prudential confirms that it received a very
preliminary approach with respect to Egg.

It was clear that it was speculative and conditional and not in our
shareholders' interests to pursue further.

Our focus remains on our continuing review of the UK business and completing the
integration of Egg.

                                      ENDS



Enquiries

Media                                 Investors / analysts
Jon Bunn                020 7548 3559 James Matthews            020 7548 3561
William Baldwin-Charles 020 7548 3719 Valerie Pariente          020 7548 3511


*Prudential  plc is a  company  incorporated  and  with its  principal  place of
business in the United Kingdom,  and its affiliated  companies constitute one of
the  world's  leading  financial  services  groups.  It provides  insurance  and
financial   services  directly  and  through  its  subsidiaries  and  affiliates
throughout  the  world.  It has been in  existence  for over 150  years  and has
GBP237.5 billion in assets under management as at 30th June 2006. Prudential plc
is not affiliated in any manner with Prudential Financial,  Inc, a company whose
principal place of business is in the United States of America.


Forward-Looking Statements

This statement may contain certain "forward-looking statements" with respect to
certain of Prudential's plans and its current goals and expectations relating to
its future financial condition, performance, results, strategy and objectives.
Statements containing the words "believes", "intends", "expects", "plans",
"seeks" and "anticipates", and words of similar meaning, are forward-looking. By
their nature, all forward-looking statements involve risk and uncertainty
because they relate to future events and circumstances which are beyond
Prudential's control including among other things, UK domestic and global
economic and business conditions, market related risks such as fluctuations in
interest rates and exchange rates, and the performance of financial markets
generally; the policies and actions of regulatory authorities, the impact of
competition, inflation, and deflation; experience in particular with regard to
mortality and morbidity trends, lapse rates and policy renewal rates; the
timing, impact and other uncertainties of future acquisitions or combinations
within relevant industries; and the impact of changes in capital, solvency or
accounting standards, and tax and other legislation and regulations in the
jurisdictions in which Prudential and its affiliates operate. This may for
example result in changes to assumptions used for determining results of
operations or re-estimations of reserves for future policy benefits. As a
result, Prudential's actual future financial condition, performance and results
may differ materially from the plans, goals, and expectations set forth in
Prudential's forward-looking statements. Prudential undertakes no obligation to
update the forward-looking statements contained in this statement or any other
forward-looking statements it may make.



                                   SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

Date 11 December 2006


                                     PRUDENTIAL PUBLIC LIMITED COMPANY

                                     By: /s/    Jon Bunn

                                                Jon Bunn
                                                Director of Public Relations