8-K

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549
______________

FORM 8-K

CURRENT REPORT



Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

Date of report (Date of earliest event reported):      October 26, 2010

Coach, Inc.

(Exact name of registrant as specified in its charter)

Maryland	1-16153	52-2242751
(State of Incorporation)	(Commission File Number)	(IRS Employer Identification No.)

516 West 34th Street, New York, NY 10001

(Address of principal executive offices) (Zip Code)

(212) 594-1850

(Registrant’s telephone number, including area code)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

⃞ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

⃞ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

⃞ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

⃞ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 2.02: Results of Operations and Financial Condition.

On October 26, 2010, Coach, Inc. (the “Company”) issued a press release (the “Press Release”) in which the Company announced its financial results for its fiscal quarter ended October 2, 2010.  All information in the press release is being furnished to the Securities and Exchange Commission and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934 (the “Exchange Act”) or otherwise subject to liability under that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such a filing.

The attached press release includes the following Non-GAAP financial information:

• Percentage increases/decreases in sales for Coach Japan have been presented both including and excluding currency fluctuation effects from translating foreign-denominated sales into U.S. dollars and compared to the same period in the prior fiscal year.

The Company believes that it is appropriate to present this supplemental information, for the following reasons:

• Presenting Coach Japan sales increases/decreases including and excluding currency fluctuation effects will help investors and analysts to understand the effect on this valuable performance measure of significant year-over-year currency fluctuations.

Item 9.01:  Financial Statements and Exhibits.

(c)  Exhibits.  The following exhibit is being furnished herewith:

99.1                Text of Press Release, dated October 26, 2010

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Dated:	November 4, 2010
		COACH, INC.
		By:	/s/ Todd Kahn
			Todd Kahn
			Senior Vice President, General Counsel
			and Secretary

EXHIBIT INDEX

99.1 Text of Press Release, dated October 26, 2010

EX-99.1

Exhibit 99.1

Coach Reports First Quarter Earnings of $0.63, up 43%; on 20% Sales Gain

NEW YORK--(BUSINESS WIRE)--October 26, 2010--Coach, Inc. (NYSE: COH), a leading marketer of modern classic American accessories, today reported sales of $912 million for its first fiscal quarter ended October 2, 2010, compared with $761 million reported in the same period of the prior year, an increase of 20%. Net income for the quarter totaled $189 million, with earnings per diluted share of $0.63. This compared to net income of $141 million and earnings per diluted share of $0.44 in the prior year’s first quarter, representing an increase of 34% and 43%, respectively.

Lew Frankfort, Chairman and Chief Executive Officer of Coach, Inc., said, “We’re extremely pleased with our fiscal first quarter results. This quarter’s performance demonstrated a continuation of the strength we have seen in our business throughout 2010, as the wind was once again at our back. Our performance also reflects the resiliency of the premium handbag and accessory category in North America, as well as significant growth in developing markets, as our globalization initiatives take hold.”

For the quarter, operating income totaled $286 million, up 28% from the $223 million reported in the comparable year-ago period, while operating margin was 31.3% versus 29.3% reported for the prior year. During the quarter, gross profit rose 23% to $676 million from $550 million a year ago. Gross margin was 74.2% versus 72.3% a year ago, with the expansion driven primarily by sourcing cost improvements. SG&A expenses as a percentage of net sales totaled 42.8%, as compared to 42.9% reported in the year-ago quarter.

The company also announced that during the first fiscal quarter, it repurchased and retired nearly 3.6 million shares of its common stock at an average cost of $38.35, spending a total of $137 million. At the end of the period, approximately $422 million remained under the company’s present repurchase authorization.

First fiscal quarter sales results in each of Coach’s primary channels of distribution were as follows:

• Direct-to-consumer sales increased 19% to $775 million from $654 million last year. North American comparable store sales rose 8.5% for the quarter. In Japan, sales rose 3% on a constant-currency basis, while dollar sales rose 14%, adjusted for a stronger yen. China results continued very strong, with comparable store sales rising at a double-digit rate.
• Indirect sales increased 27% to $136 million in the first quarter from the $108 million reported for the prior year. This gain reflected significant growth in shipments into U.S. department stores and international wholesale, given positive POS sales, notably in the international business, and expectations for a stronger holiday season for Coach.

During the first quarter of fiscal 2011 in North America the company opened three retail stores – including one in a new market for Coach. In addition, seven factory stores were opened including two traditional locations and the first five men’s factory stores. This brought the total to 345 retail stores and 128 factory stores as of October 2, 2010. In Japan, Coach opened two locations, bringing the total to 169 at the end of the quarter. In China, eight new locations were opened during the quarter, bringing the total to 49.

Mr. Frankfort continued, “We believe we are at another inflection point for the Coach brand. We have responded to a muted consumer environment globally with our merchandising, marketing and pricing strategies and are experiencing strong top and bottom line results. We continue to become increasingly global, as we expand our distribution in both new and existing regions, while implementing new initiatives, such as men’s, throughout our multi-channel distribution model.”

“We are particularly pleased with our recent developments in Europe, notably plans to open our first regional global flagship, which will be located on New Bond Street in London, as well as additional locations in France, Spain and Portugal, over the next several months.”

“We’re well positioned for the upcoming holiday season and the balance of the fiscal year and remain confident in our growth prospects and ability to drive sales and earnings at a double-digit pace, given the current strength of the Coach business and our increasing global expansion,” Mr. Frankfort concluded.

Coach will host a conference call to review first fiscal quarter results at 8:30 a.m. (ET) today, October 26, 2010. Interested parties may listen to the webcast by accessing www.coach.com/investors on the Internet or dialing into 1-888-405-2080 and asking for the Coach earnings call led by Andrea Shaw Resnick, SVP of Investor Relations & Corporate Communications. A telephone replay will be available starting at 12:00 noon today, for a period of five business days. The number to call is 1-866-352-7723. A webcast replay of this call will be available for five business days on the Coach website.

Coach, with headquarters in New York, is a leading American marketer of fine accessories and gifts for women and men, including handbags, women’s and men’s small leathergoods, business cases, weekend and travel accessories, footwear, watches, outerwear, scarves, sunwear, fragrance, jewelry and related accessories. Coach is sold worldwide through Coach stores, select department stores and specialty stores, through the Coach catalog in the U.S. by calling 1-800-223-8647 and through Coach’s website at www.coach.com. Coach’s shares are traded on the New York Stock Exchange under the symbol COH.

This press release contains forward-looking statements based on management's current expectations. These statements can be identified by the use of forward-looking terminology such as "may," "will," "should," "expect," "intend," "estimate," "are positioned to," "continue," "project," "guidance," “target,” "forecast," "anticipated," or comparable terms. Future results may differ materially from management's current expectations, based upon risks and uncertainties such as expected economic trends, the ability to anticipate consumer preferences, the ability to control costs, etc. Please refer to Coach’s latest Annual Report on Form 10-K for a complete list of risk factors.

COACH, INC.
CONDENSED CONSOLIDATED STATEMENTS OF INCOME
For the Quarters Ended October 2, 2010 and September 26, 2009
(in thousands, except per share data)
(unaudited)
	QUARTER ENDED
	October 2,			September 26,
	2010			2009(1)
Net sales	$	911,669		$	761,437
Cost of sales		235,498			211,259
Gross profit		676,171			550,178
Selling, general and
administrative expenses		390,511			326,931
Operating income		285,660			223,247
Interest income, net		248			1,835
Other expense		(810	)		-
Income before provision for income taxes		285,098			225,082
Provision for income taxes		96,222			84,255
Net income	$	188,876		$	140,827
Net income per share
Basic	$	0.64		$	0.44
Diluted	$	0.63		$	0.44
Shares used in computing
net income per share
Basic		296,304			318,286
Diluted		301,249			321,115

(1) Amounts presented differ from amounts previously reported due to change in income statement classification. On July 4, 2010, the Company changed its income statement classification for interest and penalties recognized for uncertain tax positions, codified within the Accounting Standards Codification Topic 740, from interest income, net to the provision for income taxes.

COACH, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
At October 2, 2010, July 3, 2010 and September 26, 2009
(in thousands)
(unaudited)
	October 2,		July 3,		September 26,
		2010		2010		2009
ASSETS
Cash, cash equivalents and short term investments	$	711,963	$	696,398	$	994,680
Receivables		133,173		109,068		105,120
Inventories		458,920		363,285		337,545
Other current assets		121,194		133,890		173,128
Total current assets		1,425,250		1,302,641		1,610,473
Property and equipment, net		546,246		548,474		582,230
Other noncurrent assets		638,334		616,000		601,913
Total assets	$	2,609,830	$	2,467,115	$	2,794,616
LIABILITIES AND STOCKHOLDERS' EQUITY
Accounts payable	$	105,448	$	105,569	$	94,198
Accrued liabilities		463,453		422,725		437,259
Current portion of long-term debt		750		742		704
Total current liabilities		569,651		529,036		532,161
Long-term debt		24,064		24,159		24,429
Other liabilities		433,442		408,627		397,045
Stockholders' equity		1,582,673		1,505,293		1,840,981
Total liabilities and stockholders' equity	$	2,609,830	$	2,467,115	$	2,794,616

CONTACT:
Coach
Analysts & Media:
Andrea Shaw Resnick, 212-629-2618
SVP Investor Relations & Corporate Communications