10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

FORM 10-Q

x           QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Quarterly Period Ended October 2, 2010

or

¨           TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission file number: 1-16153

   Coach, Inc.

(Exact name of registrant as specified in its charter)

Maryland	52-2242751
(State or other jurisdiction of	(I.R.S. Employer
incorporation or organization)	Identification No.)

516 West 34th Street, New York, NY  10001

(Address of principal executive offices);  (Zip Code)

(212) 594-1850

(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. þ Yes    ¨ No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes þ No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a small reporting company.  See definition of “large accelerated filer,” “accelerated filer” and “small reporting company” in Rule 12b-2 of the Exchange Act.

Large Accelerated Filer þ		Accelerated Filer ¨
Non-accelerated filer ¨	(Do not check if a smaller reporting company)	Small Reporting Company ¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

¨ Yes  þ No

On October 29, 2010, the Registrant had 296,381,251 outstanding shares of common stock, which is the Registrant’s only class of common stock.

The document contains 33 pages excluding exhibits.

COACH, INC.

TABLE OF CONTENTS

		Page Number
PART I – FINANCIAL INFORMATION
ITEM 1.	Financial Statements
	Condensed Consolidated Balance Sheets –
	At October 2, 2010 and July 3, 2010		4
	Condensed Consolidated Statements of Income –
	For the Quarters Ended
	October 2, 2010 and September 26, 2009		5
	Condensed Consolidated Statements of Cash Flows –
	For the Quarters Ended
	October 2, 2010 and September 26, 2009		6
	Notes to Condensed Consolidated Financial Statements		7
ITEM 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations		20
ITEM 3.	Quantitative and Qualitative Disclosures about Market Risk		29
ITEM 4.	Controls and Procedures		30
PART II – OTHER INFORMATION
ITEM 1.	Legal Proceedings		31
ITEM 1A.	Risk Factors		31
ITEM 2.	Unregistered Sales of Equity Securities and Use of Proceeds		31
ITEM 6.	Exhibits		32
SIGNATURE			33

2

SPECIAL NOTE ON FORWARD-LOOKING INFORMATION

This Form 10-Q contains certain “forward-looking statements,” based on current expectations, that involve risks and uncertainties that could cause our actual results to differ materially from our management’s current expectations.  These forward-looking statements can be identified by the use of forward-looking terminology such as “may,” “will,” “should,” “expect,” “intend,” “estimate,” “are positioned to,” “continue,” “project,” “guidance,” “target,” “forecast,” “anticipated,” or comparable terms.  Future results will vary from historical results and historical growth is not indicative of future trends, which will depend upon a number of factors, including but not limited to: (i) the successful execution of our growth strategies; (ii) the effect of existing and new competition in the marketplace; (iii) our exposure to international risks, including currency fluctuations; (iv) changes in economic or political conditions in the markets where we sell or source our products; (v) our ability to successfully anticipate consumer preferences for accessories and fashion trends; (vi) our ability to control costs; (vii) the effect of seasonal and quarterly fluctuations in our sales on our operating results; (viii) our ability to protect against infringement of our trademarks and other proprietary rights; and such other risk factors as set forth in the Company’s Annual Report on Form 10-K for the fiscal year ended July 3, 2010.  Coach, Inc. assumes no obligation to update or revise any such forward-looking statements, which speak only as of their date, even if experience, future events or changes make it clear that any projected financial or operating results will not be realized.

WHERE YOU CAN FIND MORE INFORMATION

Coach’s quarterly financial results and other important information are available by calling the Investor Relations Department at (212) 629-2618.

Coach maintains a website at www.coach.com where investors and other interested parties may obtain, free of charge, press releases and other information as well as gain access to our periodic filings with the SEC.

3

PART I – FINANCIAL INFORMATION

ITEM 1.  Financial Statements

COACH, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(amounts in thousands, except share data)

(unaudited)

	October 2,			July 3,
	2010			2010
ASSETS
Current Assets:
Cash and cash equivalents	$	621,371		$	596,470
Short-term investments		90,592			99,928
Trade accounts receivable, less allowances of $8,287 and $6,965, respectively		133,173			109,068
Inventories		458,920			363,285
Other current assets		121,194			133,890
Total current assets		1,425,250			1,302,641
Property and equipment, net		546,246			548,474
Goodwill		321,671			305,861
Other assets		316,663			310,139
Total assets	$	2,609,830		$	2,467,115
LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
Accounts payable	$	105,448		$	105,569
Accrued liabilities		463,453			422,725
Current portion of long-term debt		750			742
Total current liabilities		569,651			529,036
Long-term debt		24,064			24,159
Other liabilities		433,442			408,627
Total liabilities		1,027,157			961,822
See note on commitments and contingencies
Stockholders' Equity:
Preferred stock: (authorized 25,000,000 shares; $0.01 par value) none issued		-			-
Common stock: (authorized 1,000,000,000 shares; $0.01 par value) issued
and outstanding - 295,677,161 and 296,867,247 shares, respectively		2,957			2,969
Additional paid-in-capital		1,567,364			1,502,982
Accumulated deficit		(22,935	)		(30,053	)
Accumulated other comprehensive income		35,287			29,395
Total stockholders' equity		1,582,673			1,505,293
Total liabilities and stockholders' equity	$	2,609,830		$	2,467,115

See accompanying Notes to Condensed Consolidated Financial Statements.

4

COACH, INC.

CONDENSED CONSOLIDATED STATEMENTS OF INCOME

(amounts in thousands, except per share data)

(unaudited)

	Quarter Ended
	October 2,			September 26,
	2010			2009
Net sales	$	911,669		$	761,437
Cost of sales		235,498			211,259
Gross profit		676,171			550,178
Selling, general and administrative expenses		390,511			326,931
Operating income		285,660			223,247
Interest income, net		248			1,835
Other expense		(810	)		-
Income before provision for income taxes		285,098			225,082
Provision for income taxes		96,222			84,255
Net income	$	188,876		$	140,827
Net income per share
Basic	$	0.64		$	0.44
Diluted	$	0.63		$	0.44
Shares used in computing net income per share
Basic		296,304			318,286
Diluted		301,249			321,115

See accompanying Notes to Condensed Consolidated Financial Statements.

5

COACH, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(amounts in thousands)

(unaudited)

	Quarter Ended
	October 2,			September 26,
	2010			2009
CASH FLOWS FROM OPERATING ACTIVITIES
Net income	$	188,876		$	140,827
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization		32,251			33,380
Provision for bad debt		2,015			845
Share-based compensation		22,342			18,968
Excess tax benefit from share-based compensation		(2,587	)		(362	)
Deferred income taxes		9,896			(9,047	)
Other, net		(4,408	)		(5,251	)
Changes in operating assets and liabilities:
(Increase) decrease in trade accounts receivable		(23,749	)		5,238
Increase in inventories		(97,681	)		(6,331	)
Decrease (increase) in other assets		4,443			(9,818	)
Decrease in accounts payable		(1,935	)		(10,906	)
Increase in accrued liabilities		15,093			69,631
Increase in other liabilities		32,900			13,365
Net cash provided by operating activities		177,456			240,539
CASH FLOWS FROM INVESTING ACTIVITIES
Acquisition of interest in equity method investment		(776	)		-
Purchases of property and equipment		(23,080	)		(20,034	)
Purchases of investments		(90,592	)		-
Proceeds from maturities and sales of investments		99,928			-
Net cash used in investing activities		(14,520	)		(20,034	)
CASH FLOWS FROM FINANCING ACTIVITIES
Dividend payment		(44,774	)		(23,843	)
Repurchase of common stock		(137,500	)		-
Repayment of long-term debt		(86	)		(447	)
Repayments of revolving credit facilities		-			(7,496	)
Proceeds from share-based awards, net		39,477			(1,010	)
Excess tax benefit from share-based compensation		2,587			362
Net cash used in financing activities		(140,296	)		(32,434	)
Effect of changes in foreign exchange rates on cash and cash equivalents		2,261			6,247
Increase in cash and cash equivalents		24,901			194,318
Cash and cash equivalents at beginning of period		596,470			800,362
Cash and cash equivalents at end of period	$	621,371		$	994,680

See accompanying Notes to Condensed Consolidated Financial Statements.

6

COACH, INC.

Notes to Condensed Consolidated Financial Statements

(dollars and shares in thousands, except per share data)

(unaudited)

1.   Basis of Presentation and Organization

The accompanying unaudited condensed consolidated financial statements include the accounts of Coach, Inc. (“Coach” or the “Company”) and all 100% owned subsidiaries.  These condensed consolidated financial statements have been prepared pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”).  Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted from this report as is permitted by SEC rules and regulations.  However, the Company believes that the disclosures are adequate to make the information presented not misleading.  This report should be read in conjunction with the audited consolidated financial statements and notes thereto, included in the Company’s Annual Report on Form 10-K filed with the SEC for the year ended July 3, 2010 (“fiscal 2010”).

In the opinion of management, the accompanying unaudited condensed consolidated financial statements contain all normal and recurring adjustments necessary to present fairly the consolidated financial condition, results of operations and changes in cash flows of the Company for the interim periods presented.  The results of operations for the quarter ended October 2, 2010 are not necessarily indicative of results to be expected for the entire fiscal year, which will end on July 2, 2011 (“fiscal 2011”).

The Company evaluated subsequent events through the date these financial statements were issued, and concluded there were no events to recognize or disclose.

2.   Stockholders’ Equity

Activity for the quarters ended October 2, 2010 and September 26, 2009 in the accounts of Stockholders’ Equity is summarized below:

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COACH, INC.

Notes to Condensed Consolidated Financial Statements

(dollars and shares in thousands, except per share data)

(unaudited)

							Retained			Accumulated
	Common			Additional			Earnings/			Other			Total
	Stockholders'			Paid-in-			(Accumulated			Comprehensive			Stockholders'
	Equity			Capital			Deficit)			Income			Equity
Balances at June 27, 2009	$	3,180		$	1,189,060		$	499,951		$	3,851		$	1,696,042
Net income		-			-			140,827			-			140,827
Unrealized losses on cash flow hedging derivatives, net of tax		-			-			-			(89	)		(89	)
Translation adjustments		-			-			-			9,763			9,763
Comprehensive income														150,501
Shares issued for stock options and employee benefit plans		6			(1,016	)		-			-			(1,010	)
Share-based compensation		-			18,968			-			-			18,968
Excess tax benefit from share-based compensation		-			362			-			-			362
Dividend declared		-			-			(23,882	)		-			(23,882	)
Balances at September 26, 2009	$	3,186		$	1,207,374		$	616,896		$	13,525		$	1,840,981
Balances at July 3, 2010	$	2,969		$	1,502,982		$	(30,053	)	$	29,395		$	1,505,293
Net income		-			-			188,876			-			188,876
Unrealized losses on cash flow hedging derivatives, net of tax		-			-			-			(5,364	)		(5,364	)
Translation adjustments		-			-			-			11,256			11,256
Comprehensive income														194,768
Shares issued for stock options and employee benefit plans		24			39,453			-			-			39,477
Share-based compensation		-			22,342			-			-			22,342
Excess tax benefit from share-based compensation		-			2,587			-			-			2,587
Repurchase of common stock		(36	)		-			(137,464	)		-			(137,500	)
Dividend declared		-			-			(44,294	)		-			(44,294	)
Balances at October 2, 2010	$	2,957		$	1,567,364		$	(22,935	)	$	35,287		$	1,582,673

The components of accumulated other comprehensive income, as of the dates indicated, are as follows:

	October 2,			July 3,
	2010			2010
Cumulative translation adjustments	$	46,317		$	35,061
Cumulative effect of previously adopted accounting pronouncements and minimum pension liability, net of taxes		(3,574	)		(3,574	)
Unrealized losses on cash flow hedging derivatives, net of taxes of $5,389 and $1,920		(7,456	)		(2,092	)
Accumulated other comprehensive income	$	35,287		$	29,395

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COACH, INC.

Notes to Condensed Consolidated Financial Statements

(dollars and shares in thousands, except per share data)

(unaudited)

3.   Earnings Per Share

Basic net income per share is calculated by dividing net income by the weighted-average number of shares outstanding during the period.  Diluted net income per share is calculated similarly but includes potential dilution from the exercise of stock options and employee benefit and share awards.

The following is a reconciliation of the weighted-average shares outstanding and calculation of basic and diluted net income per share:

	Quarter Ended
	October 2,		September 26,
	2010		2009
Net income	$	188,876	$	140,827
Total weighted-average basic shares		296,304		318,286
Dilutive securities:
Employee benefit and share award plans		1,380		812
Stock option programs		3,565		2,017
Total weighted-average diluted shares		301,249		321,115
Net income per share:
Basic	$	0.64	$	0.44
Diluted	$	0.63	$	0.44

At October 2, 2010, options to purchase 7,235 shares of common stock were outstanding but not included in the computation of diluted earnings per share, as these options’ exercise prices, ranging from $38.41 to $51.56, were greater than the average market price of the common shares.

At September 26, 2009, options to purchase 22,157 shares of common stock were outstanding but not included in the computation of diluted earnings per share, as these options’ exercise prices, ranging from $28.80 to $51.56, were greater than the average market price of the common shares.

9

COACH, INC.

Notes to Condensed Consolidated Financial Statements

(dollars and shares in thousands, except per share data)

(unaudited)

4.   Share-Based Compensation

The following table shows the total compensation cost charged against income for share-based compensation plans and the related tax benefits recognized in the income statement for the periods indicated:

	Quarter Ended
	October 2,		September 26,
	2010		2009
Share-based compensation expense	$	22,342	$	18,968
Income tax benefit related to share-based compensation expense		7,828		6,665

Stock Options

A summary of option activity under the Coach stock option plans as of October 2, 2010 and changes during the period then ended is as follows:

	Number of			Weighted-
	Options			Average
	Outstanding			Exercise Price
Outstanding at July 3, 2010		24,905		$	30.87
Granted		3,330			38.45
Exercised		(1,774	)		28.26
Forfeited or expired		(139	)		33.57
Outstanding at October 2, 2010		26,322			31.99
Vested and expected to vest at October 2, 2010		26,207			31.96
Exercisable at October 2, 2010		17,581			31.59

At October 2, 2010, $70,848 of total unrecognized compensation cost related to non-vested stock option awards is expected to be recognized over a weighted-average period of 1.2 years.

The weighted-average grant-date fair value of individual options granted during the first quarter of fiscal 2011 and fiscal 2010 was $11.17 and $9.56, respectively.  The total intrinsic value of options exercised during the first quarter of fiscal 2010 and fiscal 2009 was $21,361 and $4,183, respectively.  The total cash received from these option exercises was $50,117 and $4,622, respectively, and the actual tax benefit realized from these option exercises was $7,892 and $1,639, respectively.

10

COACH, INC.

Notes to Condensed Consolidated Financial Statements

(dollars and shares in thousands, except per share data)

(unaudited)

Share Unit Awards

The grant-date fair value of each Coach share unit award is equal to the fair value of Coach stock at the grant date.  The following table summarizes information about non-vested share units as of and for the period ended October 2, 2010:

	Number of Non-vested Share Units			Weighted-Average Grant-Date Fair Value
Non-vested at July 3, 2010		3,780		$	29.40
Granted		1,795			38.45
Vested		(893	)		32.33
Forfeited		(47	)		30.35
Non-vested at October 2, 2010		4,635			32.31

At October 2, 2010, $108,554 of total unrecognized compensation cost related to non-vested share awards is expected to be recognized over a weighted-average period of 1.3 years.

The weighted-average grant-date fair value of share awards granted during the first quarter of fiscal 2011 and fiscal 2010 was $38.45 and $29.31, respectively.  The total fair value of shares vested during the first quarter of fiscal 2011 and fiscal 2010 was $34,608 and $16,175, respectively.

5.   Fair Value Measurements

In accordance with Accounting Standards Codification (“ASC”) 820-10, “Fair Value Measurements and Disclosures,” the Company categorizes its assets and liabilities, based on the priority of the inputs to the valuation technique, into a three-level fair value hierarchy as set forth below.  The three levels of the hierarchy are defined as follows:

Level 1 — Unadjusted quoted prices in active markets for identical assets or liabilities.  Coach currently does not have any Level 1 financial assets or liabilities.

Level 2 — Observable inputs other than quoted prices included in Level 1.  Level 2 inputs include quoted prices for identical assets or liabilities in non-active markets, quoted prices for similar assets or liabilities in active markets, and inputs other than quoted prices that are observable for substantially the full term of the asset or liability.

Level 3 — Unobservable inputs reflecting management’s own assumptions about the input used in pricing the asset or liability.

11

COACH, INC.

Notes to Condensed Consolidated Financial Statements

(dollars and shares in thousands, except per share data)

(unaudited)

The following table shows the fair value measurements of the Company’s assets and liabilities at October 2, 2010 and July 3, 2010:

	Level 2				Level 3
	October 2,		July 3,		October 2,		July 3,
	2010		2010		2010		2010
Assets:
Long-term investment - auction rate security (a)	$	-	$	-	$	6,000	$	6,000
Derivative assets -  zero-cost collar options (b)		394		2,052		-		-
Total	$	394	$	2,052	$	6,000	$	6,000
Liabilities:
Derivative liabilities - zero-cost collar options (b)	$	10,065	$	5,120	$	-	$	-
Derivative liabilities - cross-currency swap (c)		-		-		9,323		2,418
Total	$	10,065	$	5,120	$	9,323	$	2,418

(a) The fair value of the security is determined using a model that takes into consideration the financial conditions of the issuer and the bond insurer, current market conditions and the value of the collateral bonds.

(b) The Company enters into zero-cost collar options to manage its exposure to foreign currency exchange rate fluctuations resulting from Coach Japan's and Coach Canada’s U.S. dollar-denominated inventory purchases.  The fair value of these cash flow hedges is primarily based on the forward curves of the specific indices upon which settlement is based and includes an adjustment for the counterparty’s or Company’s credit risk.

(c) The Company is a party to a cross-currency swap transaction to manage its exposure to foreign currency exchange rate fluctuations resulting from Coach Japan's U.S. dollar-denominated fixed rate intercompany loan.  The fair value of this cash flow hedge is primarily based on the forward curves of the specific indices upon which settlement is based and includes an adjustment for the Company's credit risk.

As of October 2, 2010 and July 3, 2010, the Company’s investments included an auction rate security (“ARS”), deemed a long-term investment classified within other assets, as the auction for this security has been unsuccessful.  The underlying investments of the ARS are scheduled to mature in 2035.  This auction rate security is currently rated A, an investment grade rating afforded by credit rating agencies.  We have determined that the significant majority of the inputs used to value this security fall within Level 3 of the fair value hierarchy as the inputs are based on unobservable estimates.  The fair value of the Company’s ARS has been $6,000 since the beginning of the Company’s first quarter of fiscal 2010.

As of October 2, 2010 and July 3, 2010, the fair value of the Company’s cross-currency swap derivatives were included within accrued liabilities.  The Company uses a management model, to value these derivatives, which includes a combination of observable inputs, such as tenure of the agreement and notional amount, and unobservable inputs, such as the Company’s credit rating.  The table below presents the changes in the fair value of the cross-currency swaps during the first quarters of fiscal 2011 and 2010:

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COACH, INC.

Notes to Condensed Consolidated Financial Statements

(dollars and shares in thousands, except per share data)

(unaudited)

	Cross-Currency Swaps
Balance at July 3, 2010	$	2,418
Unrealized loss, recorded in accumulated other comprehensive income		6,905
Balance at October 2, 2010	$	9,323
Balance at June 27, 2009	$	36,118
Unrealized loss, recorded in accumulated other comprehensive income		15,059
Balance at September 26, 2009	$	51,177

The Company’s short-term investments of $90,592 and $99,928 as of October 2, 2010 and July 3, 2010, respectively, consist of U.S. treasury bills and commercial paper which are classified as held-to-maturity based on our positive intent and ability to hold the securities to maturity.  They are stated at amortized cost, which approximates fair market value due to their short maturities.

6.   Commitments and Contingencies

At October 2, 2010, the Company had letters of credit outstanding totaling $147,380.  The letters of credit, which expire at various dates through 2013, primarily collateralize the Company’s obligation to third parties for the purchase of inventory.

In the ordinary course of business, Coach is a party to several pending legal proceedings and claims.  Although the outcome of such items cannot be determined with certainty, Coach’s General Counsel and management are of the opinion that the final outcome will not have a material effect on Coach’s financial position, results of operations or cash flows.

13

COACH, INC.

Notes to Condensed Consolidated Financial Statements

(dollars and shares in thousands, except per share data)

(unaudited)

7.   Derivative Instruments and Hedging Activities

Substantially all purchases and sales involving international parties are denominated in U.S. dollars, which limits the Company’s exposure to foreign currency exchange rate fluctuations.  However, the Company is exposed to foreign currency exchange risk related to Coach Japan’s and Coach Canada’s U.S. dollar-denominated inventory purchases and Coach Japan’s $139,400 U.S. dollar-denominated fixed rate intercompany loan.  Coach uses derivative financial instruments to manage these risks.  These derivative transactions are in accordance with the Company’s risk management policies. Coach does not enter into derivative transactions for speculative or trading purposes.

Coach Japan and Coach Canada enter into certain foreign currency derivative contracts, primarily zero-cost collar options, to manage the exchange rate risk related to their inventory purchases.  As of October 2, 2010 and July 3, 2010, $185,593 and $248,555 of foreign currency forward contracts were outstanding, respectively.

On July 1, 2005, to manage the exchange rate risk related to its $231,000 intercompany loan, Coach Japan entered into a cross-currency swap transaction.  The terms of the cross-currency swap transaction included an exchange of a Japanese Yen fixed interest rate for a U.S. dollar fixed interest rate and an exchange of Japanese Yen and U.S. dollar-based notional values.  On July 2, 2010, the maturity date of the original intercompany loan, Coach Japan repaid the loan and settled the cross-currency swap, and entered into a new $139,400 intercompany loan agreement.  Concurrently, to manage the exchange rate risk on the new loan, Coach Japan entered into a new cross-currency swap transaction, the terms of which included an exchange of a Japanese Yen fixed interest rate for a U.S. dollar fixed interest rate.  The loan matures on June 30, 2011, at which point the swap requires an exchange of Japanese Yen and U.S. dollar based notional values.

The Company’s derivative instruments are designated as cash flow hedges. The effective portion of gains or losses on the derivative instruments are reported as a component of other comprehensive income and reclassified into earnings in the same periods during which the hedged transaction affects earnings. The ineffective portion of gains or losses on the derivative instruments are recognized in current earnings and are included within net cash provided by operating activities.

14

COACH, INC.

Notes to Condensed Consolidated Financial Statements

(dollars and shares in thousands, except per share data)

(unaudited)

The following tables provide information related to the Company’s derivatives:

Derivatives Designated as Hedging	Balance Sheet	Fair Value
Instruments	Classification	At October 2, 2010		At July, 3, 2010
Foreign exchange contracts	Other Current Assets	$	394	$	2,052
Total derivative assets		$	394	$	2,052
Foreign exchange contracts	Accrued Liabilities	$	19,388	$	7,538
Total derivative liabilities		$	19,388	$	7,538

	Amount of Gain or (Loss) Recognized in OCI on Derivatives (Effective Portion)
	Quarter Ended
Derivatives in Cash Flow	October 2,			September 26,
Hedging Relationships	2010			2009
Foreign exchange contracts	$	(5,816	)	$	(1,359	)
Total	$	(5,816	)	$	(1,359	)

For the first quarters of fiscal 2011 and fiscal 2010, the amounts above are net of tax of $3,882 and $985, respectively.

Location of Gain or (Loss)	Amount of Gain or (Loss) Reclassified from Accumulated OCI into Income (Effective Portion)
Reclassified from	Quarter Ended
Accumulated OCI into Income	October 2,			September 26,
(Effective Portion)	2010			2009
Cost of Sales	$	(840	)	$	(2,189	)
Total	$	(840	)	$	(2,189	)

During the quarters ended October 2, 2010 and September 26, 2009, there were no material gains or losses recognized in income due to hedge ineffectiveness.

The Company expects that $12,072 of net derivative losses included in accumulated other comprehensive income at October 2, 2010 will be reclassified into earnings within the next 12 months.  This amount will vary due to fluctuations in the Japanese Yen and Canadian Dollar exchange rates.

15

COACH, INC.

Notes to Condensed Consolidated Financial Statements

(dollars and shares in thousands, except per share data)

(unaudited)

Hedging activity affected accumulated other comprehensive (loss) income, net of tax, as follows:

	October 2,			July 3,
	2010			2010
Balance at beginning of period	$	(2,092	)	$	(335	)
Net losses transferred to earnings		452			1,606
Change in fair value, net of tax		(5,816	)		(3,363	)
Balance at end of period	$	(7,456	)	$	(2,092	)

8.   Goodwill and Intangible Assets

The change in the carrying value of goodwill for the first quarter of fiscal 2011 ended October 2, 2010, by operating segment, is as follows:

	Direct-to-
	Consumer		Indirect		Total
Goodwill balance at July 3, 2010	$	304,345	$	1,516	$	305,861
Foreign exchange impact		15,810		-		15,810
Goodwill balance at October 2, 2010	$	320,155	$	1,516	$	321,671

At October 2, 2010 and July 3, 2010, intangible assets not subject to amortization consisted of $9,788 of trademarks.

9.   Segment Information

The Company operates its business in two reportable segments: Direct-to-Consumer and Indirect.  The Company's reportable segments represent channels of distribution that offer similar merchandise and service and utilize similar marketing strategies.  Sales of Coach products through Company-operated stores in North America, Japan, Hong Kong, Macau and mainland China, the Internet and the Coach catalog constitute the Direct-to-Consumer segment.  The Indirect segment includes sales to wholesale customers in over 20 countries, including the United States, and royalties earned on licensed product.  In deciding how to allocate resources and assess performance, the Company's executive officers regularly evaluate the net sales and operating income of these segments.  Operating income is the gross margin of the segment less direct expenses of the segment.  Unallocated corporate expenses include production variances, general marketing, administration and information systems expenses, as well as distribution and consumer service expenses.

16

COACH, INC.

Notes to Condensed Consolidated Financial Statements

(dollars and shares in thousands, except per share data)

(unaudited)

	Direct-to-				Corporate
	Consumer		Indirect		Unallocated			Total
Quarter Ended October 2, 2010
Net sales	$	775,469	$	136,200	$	-		$	911,669
Operating income		300,333		76,064		(90,737	)		285,660
Income before provision for income taxes		300,333		76,064		(91,299	)		285,098
Depreciation and amortization expense		21,220		3,036		7,995			32,251
Additions to long-lived assets		20,026		2,171		4,593			26,790
Quarter Ended September 26, 2009
Net sales	$	653,892	$	107,545	$	-		$	761,437
Operating income		246,821		62,267		(85,841	)		223,247
Income before provision for income taxes		246,821		62,267		(84,006	)		225,082
Depreciation and amortization expense		20,636		2,800		9,944			33,380
Additions to long-lived assets		14,636		754		3,782			19,172

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COACH, INC.

Notes to Condensed Consolidated Financial Statements

(dollars and shares in thousands, except per share data)

(unaudited)
 

The following is a summary of the common costs not allocated in the determination of segment performance:

	Quarter Ended
	October 2,			September 26,
	2010			2009
Production variances	$	16,367		$	5,353
Advertising, marketing and design		(37,406	)		(32,366	)
Administration and information systems		(57,496	)		(48,141	)
Distribution and customer service		(12,202	)		(10,687	)
Total corporate unallocated	$	(90,737	)	$	(85,841	)

10.   Stock Repurchase Program

Purchases of Coach’s common stock are made from time to time, subject to market conditions and at prevailing market prices, through the open market.  Repurchased shares of common stock become authorized but unissued shares and may be issued in the future for general corporate and other purposes.  The Company may terminate or limit the stock repurchase program at any time.

Coach accounts for stock repurchases and retirements by allocating the repurchase price to common stock, additional paid-in-capital and retained earnings.  The repurchase price allocation is based upon the equity contribution associated with historical issuances, beginning with the earliest issuance.  During the fourth quarter of fiscal 2010, cumulative stock repurchases allocated to retained earnings have resulted in an accumulated deficit balance.  Since its initial public offering, the Company has not experienced a net loss in any fiscal year, and the net accumulated deficit balance in stockholders’ equity is attributable to the cumulative stock repurchase activity.

For the first quarter of fiscal 2011, the Company repurchased and retired 3,585 shares of common stock at an average cost of $38.35 per share.  The Company did not repurchase any shares of common stock during the first quarter of fiscal 2010.  As of October 2, 2010, Coach had $422,128 remaining in the stock repurchase program.

11.   Change in Accounting Principle

Coach adopted the FASB’s guidance for accounting for uncertainty in income taxes, codified within ASC 740 “Income Taxes,” on July 1, 2007, the first day of fiscal 2008.  At adoption, Coach elected to classify interest and penalties related to uncertain tax positions as a component of interest expense included within Interest income, net.  On July 4, 2010, the Company changed its method of accounting to include such amounts as a component of the provision for income taxes.  The Company believes this change is preferable because: it will improve Coach’s comparability with its industry peers; it is more consistent with the way in which the Company manages the settlement of uncertain tax positions as one overall amount inclusive of interest and penalties; and it will provide more meaningful information to investors by including only interest expense related to revolving credit facilities and long-term debt financing activities within Interest income, net.

18

COACH, INC.

Notes to Condensed Consolidated Financial Statements

(dollars and shares in thousands, except per share data)

(unaudited) 

The change in accounting method for presentation of interest and penalties for uncertain tax positions was completed in accordance with ASC 250, “Accounting Changes and Error Corrections.”  Accordingly, the change in accounting principle has been applied retrospectively by adjusting the financial statement amounts for the prior periods presented.  The change to current or historical periods presented herein due to the change in accounting principle was limited to income statement classification, with no effect on net income.

The following table details the retrospective application impact on previously reported amounts:

For the Quarter Ended  September 26, 2009	As Previously Reported			Effect of Accounting Principle Change		Adjusted
Interest (expense) income, net	$	(596	)	$	2,431	$	1,835
Provision for income taxes		81,824			2,431		84,255

The following table shows the impact of the accounting principle change on reported balances for the quarter ended October 2, 2010:

For the Quarter Ended  October 2, 2010	As Computed Under Prior Method			Effect of Accounting Principle Change		As Reported Under Current Method
Interest income, net	$	(1,842	)	$	2,090	$	248
Provision for income taxes		94,132			2,090		96,222

12.   Recent Accounting Developments

ASC 820-10 “Fair Value Measurements and Disclosures,” was amended in January 2010 to require additional disclosures related to recurring and nonrecurring fair value measurements. The guidance requires disclosure of transfers of assets and liabilities between Levels 1 and 2 of the fair value hierarchy, including the reasons and the timing of the transfers and information on purchases, sales, issuances, and settlements on a gross basis in the reconciliation of the assets and liabilities measured under Level 3 of the fair value hierarchy. The guidance was effective for the Company beginning on December 27, 2009, except for certain disclosures about purchases, sales, issuances, and settlements related to Level 3 fair value measurements, which are effective for the Company beginning on January 2, 2011.  The disclosure guidance adopted on December 27, 2009 did not have a material impact on our consolidated financial statements and we do not expect the additional disclosure requirements, effective for the Company beginning on January 2, 2011, to have a material impact on our consolidated financial statements.

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ITEM 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion of Coach’s financial condition and results of operations should be read together with Coach’s condensed consolidated financial statements and notes to those statements, included elsewhere in this document.  When used herein, the terms “Coach,” “Company,” “we,” “us” and “our” refer to Coach, Inc., including consolidated subsidiaries.  The fiscal year ending July 2, 2011 (“fiscal 2011”) is a 52-week period.  The fiscal year ended July 3, 2010 (“fiscal 2010”) was a 53-week period.

EXECUTIVE OVERVIEW

Coach is a leading American marketer of fine accessories and gifts for women and men.  Our product offerings include handbags, women’s and men’s accessories, footwear, jewelry, wearables, business cases, sunwear, travel bags, fragrance and watches.  Coach operates in two segments: Direct-to-Consumer and Indirect.  The Direct-to-Consumer segment includes sales to consumers through Company-operated stores in North America, Japan, Hong Kong and Macau, and mainland China, the Internet and the Coach catalog.  The Indirect segment includes sales to wholesale customers in over 20 countries, including the United States, and royalties earned on licensed product.  As Coach’s business model is based on multi-channel international distribution, our success does not depend solely on the performance of a single channel or geographic area.

In order to sustain growth within our global framework, we continue to focus on two key growth strategies: increased global distribution, with an emphasis on North America and China, and improved store sales productivity.  To that end, we are focused on four key initiatives:

· Build market share in the North American women’s accessories market.  As part of our culture of innovation and continuous improvement, we implemented a number of initiatives to accelerate the level of newness, elevate our product offering and enhance the in-store and online experience.  These initiatives, supported by a comprehensive digital media strategy, will enable us to continue to leverage our leadership position in the market.

· Continue to grow our North American retail store base primarily by opening stores in new markets and adding stores in under-penetrated existing markets.  We believe that North America can support about 500 retail stores in total, including up to 30 in Canada.  Through the first quarter of fiscal 2011, we opened three new retail locations.  The pace of our future retail store openings will depend upon the economic environment and reflect opportunities in the marketplace, with a focus on new markets.

· Build Men’s market share globally, with a focus in North American, Japan and the rest of Asia.  The Men’s market is a global multichannel opportunity for locations in retail stores, factory locations and through distributor locations.  We have implemented a number of initiatives to elevate our men’s product offering through image-enhancing and accessible locations. During the first quarter of fiscal 2011, we opened our first five men’s standalone factory stores.  In addition, based on our initial success with our men’s store on Bleecker Street, we will be opening additional men’s retail store locations later during fiscal 2011 in select markets in North America.

· Raise brand awareness in emerging markets, notably in China, where our brand awareness is increasing and the category is developing rapidly.  China represents the single largest emerging market for Coach and the pace of our future retail store openings will reflect this opportunity.

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We believe the growth strategies outlined above will allow us to deliver long-term superior returns on our investments and drive increased cash flows from operating activities.  However, the current macroeconomic environment, while improving, continues to present a challenging retail market in which consumers, notably in North America and Japan, remain cautious.  The Company believes long-term growth can still be achieved through a combination of expanded distribution with an emphasis on China, along with a focus on innovation to support productivity and disciplined expense control.  Our multi-channel distribution model is diversified and includes substantial international and factory businesses, which complement our full-price U.S. business.  With an essentially debt-free balance sheet and significant cash position, we believe we are well positioned to manage our business to take advantage of profitable growth opportunities.

FIRST QUARTER OF FISCAL 2011 HIGHLIGHTS

The key metrics of the first quarter of fiscal 2011 were:

· Earnings per diluted share increased 43.0% to $0.63.

· Net sales increased 19.7% to $911.7 million.

· Direct-to-consumer sales rose 18.6% to $775.5 million.

· Comparable store sales in North America increased 8.5%, primarily due to improved conversion in our factory and full-priced stores.

· In North America, Coach opened three new retail and seven new factory stores, including five Men’s stand-alone factory stores, bringing the total number of retail and factory stores to 345 and 128, respectively, at the end of the first quarter of fiscal 2011.

· Coach China results continued to be strong with double-digit growth in comparable stores.  Coach China opened eight new locations, bringing the total number of locations at the end of the first quarter of fiscal 2011 to 49.

· Coach Japan opened two new locations, bringing the total number of locations at the end of the first quarter of fiscal 2010 to 163.

· Coach Japan sales, when translated into U.S. dollars, rose 13.8% to $173.1 million.  This increase includes a 10.6% positive impact from currency translation.

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RESULTS OF OPERATIONS

FIRST QUARTER FISCAL 2011 COMPARED TO FIRST QUARTER FISCAL 2010

The following table summarizes results of operations for the first quarter of fiscal 2011 compared to the first quarter of fiscal 2010:

	Quarter Ended
	October 2, 2010					September 26, 2009					Variance
	(dollars in millions, except per share data)
	(unaudited)
			% of					% of
	Amount		net sales			Amount		net sales			Amount			%
Net sales	$	911.7		100.0	%	$	761.4		100.0	%	$	150.2			19.7	%
Gross profit		676.2		74.2			550.2		72.3			126.0			22.9
Selling, general and administrative expenses		390.5		42.8			326.9		42.9			63.6			19.4
Operating income		285.7		31.3			223.2		29.3			62.4			28.0
Interest income, net		0.2		0.0			1.8		0.2			(1.6	)	nm		*
Other expense		0.8		0.1			-		0.0			0.8		nm		*
Provision for income taxes		96.2		10.6			84.3		11.1			12.0			14.2
Net income		188.9		20.7			140.8		18.5			48.0			34.1
Net income per share:
Basic	$	0.64				$	0.44				$	0.19			44.1	%
Diluted		0.63					0.44					0.19			43.0

* - Percentage change is not meaningful

Net Sales

Net sales by business segment in the first quarter of fiscal 2011, compared to the first quarter of fiscal 2010, were as follows:

	Quarter Ended
	(unaudited)
								Percentage of
	Net Sales							Total Net Sales
	October 2,		September 26,		Rate of			October 2,			September 26,
	2010		2009		Change			2010			2009
	(dollars in millions)
Direct-to-Consumer	$	775.5	$	653.9		18.6	%		85.1	%		85.9	%
Indirect		136.2		107.5		26.7			14.9			14.1
Total net sales	$	911.7	$	761.4		19.7			100.0	%		100.0	%

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Direct-to-Consumer

Net sales increased 18.6% to $775.5 million during the first quarter of fiscal 2011 from $653.9 million during the same period in fiscal 2010, driven by sales increases in our Company-operated stores in North America, Japan and China.

In North America, net sales increased 17.0% driven by a 8.5% increase in comparable store sales and sales from new and expanded stores.  Since the end of the first quarter of fiscal 2010, Coach opened 5 net new retail stores and 12 new factory stores, and expanded three factory stores in North America.  In Japan, net sales increased 13.8% driven by an approximately $16.1 million or 10.6% positive impact from foreign currency exchange.  Since the end of the first quarter of fiscal 2010, Coach opened six net new locations and expanded two locations in Japan.  Coach China results continued to be strong with double-digit growth in comparable store sales.  Since the end of the first quarter of fiscal 2010, Coach opened 16 net new stores in Hong Kong and mainland China.

Indirect

Net sales increased 26.7% to $136.2 million in the first quarter of fiscal 2011 from $107.5 million during the same period of fiscal 2010.  The increase was driven primarily by a 23.1% and 35.7% increase in U.S. Wholesale and Coach International Wholesale, respectively.  Licensing revenue of approximately $4.2 million and $3.5 million in the first quarter of fiscal 2011 and fiscal 2010, respectively, is included in Indirect sales.

Operating Income

Operating income increased 28.0% to $285.7 million in the first quarter of fiscal 2011 as compared to $223.2 million in the first quarter of fiscal 2010.  Operating margin increased to 31.3% as compared to 29.3% in the same period of the prior year, mainly due to an improvement in gross margin.

Gross profit increased 22.9% to $676.2 million in the first quarter of fiscal 2011 from $550.2 million during the same period of fiscal 2010.  Gross margin was 74.2% in the first quarter of fiscal 2011 as compared to 72.3% during the same period of fiscal 2010.  The gross margin improvement was primarily due to sourcing cost improvements, notably in the factory channel where product mix continued to favor higher margin, made-for-factory product.

Selling, general and administrative expenses increased 19.4% to $390.5 million in the first quarter of fiscal 2011 as compared to $326.9 million in the first quarter of fiscal 2010, driven primarily by increased selling expenses.  However, as a percentage of net sales, selling, general and administrative expenses decreased to 42.8% during the first quarter of fiscal 2011 as compared to 42.9% during the first quarter of fiscal 2010 as we leveraged our selling expense base on higher sales.

Selling expenses were $269.1 million, or 29.5% of net sales, in the first quarter of fiscal 2011 compared to $232.9 million, or 30.6% of net sales, in the first quarter of fiscal 2010.  The dollar increase in selling expenses was due to higher operating expenses in North American stores, Coach China and Japan, due to openings.  North American store expenses as a percentage of sales decreased primarily due to operating efficiencies achieved since the end of the first quarter of fiscal 2010.  The decrease in Coach Japan operating expenses in constant currency of $0.6 million was offset by the impact of foreign currency exchange rates which increased reported expenses by approximately $6.1 million.

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Advertising, marketing, and design costs were $51.0 million, or 5.6% of net sales, in the first quarter of fiscal 2011, compared to $34.6 million, or 4.5% of net sales, during the same period of fiscal 2010.  The increase was primarily due to new design expenditures and development costs for new merchandising initiatives.  Also contributing to the increase were marketing expenses related to consumer communications, coach.com, our global e-commerce sites, marketing sites and social networking websites.  The Company utilizes and continues to explore implementing new technologies such as our sites, social networking websites and blogs as cost-effective consumer communication opportunities to increase on-line and store sales and build brand awareness.

Distribution and consumer service expenses were $12.9 million, or 1.4% of net sales, in the first quarter of fiscal 2011, compared to $11.3 million, or 1.5% of net sales, in the first quarter of fiscal 2010.

Administrative expenses were $57.5 million, or 6.3% of net sales, in the first quarter of fiscal 2011 compared to $48.1 million, or 6.3% of net sales, during the same period of fiscal 2010.  The increase in administrative expenses was primarily due to higher share-based compensation and performance-based compensation.

Interest Income, Net

Net interest income was $0.2 million in the first quarter of fiscal 2011 as compared to $1.8 million in the first quarter of fiscal 2010.  The decrease is attributable to lower returns on our investments primarily due to changes in interest rates, including interest rates on the cross-currency swaps, and lower cash and investment balances.

Provision for Income Taxes

The effective tax rate was 33.75% in the first quarter of fiscal 2011 as compared to 37.43% in the first quarter of fiscal 2010.  The decrease in the effective tax rate is primarily attributable to higher profitability in lower tax rate jurisdictions in which income is earned and a lower effective state tax rate.

Net Income

Net income was $188.9 million in the first quarter of fiscal 2011 as compared to $140.8 million in the first quarter of fiscal 2010.  This increase was primarily due to an improvement in operating income as well as a decrease in the Company's effective tax rate.

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FINANCIAL CONDITION

Cash Flow

Net cash provided by operating activities was $177.5 million in the first quarter of fiscal 2011 compared to $240.5 million in the first quarter of fiscal 2010.  The decrease of $63.1 million was primarily the result of working capital changes between the two periods, the most significant of which occurred in inventory, accrued liabilities and accounts receivable, partially offset by the increase in net income of $48.0 million in the current period.  Changes during the period in inventory balances resulted in a use of cash of $97.7 million in the current fiscal period compared to a source of cash of $5.2 million in the prior fiscal period, primarily due to higher inventory levels year over year driven by the improved overall economic conditions.  Changes during the period in accrued liabilities balances provided cash of $15.1 million in the current fiscal period, compared to $69.6 million in the prior fiscal period, primarily due to higher bonus payouts in the current year.  Changes during the period in accounts receivable balances used cash of $23.7 million in the current fiscal period compared to providing cash of $5.2 million in the prior fiscal period, primarily driven by an increase in net sales in the current period, as well as the timing of sales and receipts.

Net cash used in investing activities was $14.5 million in the first quarter of fiscal 2011 compared to $20.0 million in the first quarter of fiscal 2010.  Proceeds from maturities and sales of investments, net of purchases of investments, resulted in investing cash inflows of $9.3 million in the current fiscal period.  The Company had no comparable investment activity in the prior fiscal year period.  Purchases of property and equipment were $23.1 million in the current fiscal period, which was $3.0 million higher than the prior year period, reflecting planned increased capital investment.

Net cash used in financing activities was $140.3 million in the first quarter of fiscal 2011 as compared to $32.4 million in the first quarter of fiscal 2010.  The increase of $107.9 million in net cash used was attributable to $137.5 million in funds expended in the first three months of fiscal 2011 for repurchases of common stock, with no repurchases occurring in the prior fiscal period, as well as $20.9 million higher dividend payments, due to the higher dividend payment rate in the current fiscal period.  The overall increase in net cash used in financing activities was partially offset by $40.5 million higher proceeds from exercises of share-based awards in the current fiscal period.

Revolving Credit Facilities

On July 26, 2007, the Company renewed its $100 million revolving credit facility with certain lenders and Bank of America, N.A. as the primary lender and administrative agent (the “Bank of America facility”), extending the facility expiration to July 26, 2012.  At Coach’s request and the lenders’ consent, the Bank of America facility can be expanded to $200 million.  The facility can also be extended for two additional one year periods, at Coach’s request and the lenders’ consent.

Coach’s Bank of America facility is available for seasonal working capital requirements or general corporate purposes and may be prepaid without penalty or premium.  During the first quarter of fiscal 2011 and fiscal 2010 there were no borrowings under the Bank of America facility.  Accordingly, as of October 2, 2010 and September 26, 2009, there were no outstanding borrowings under the Bank of America facility.  The Company’s borrowing capacity as of October 2, 2010 was $90.0 million, due to outstanding letters of credit.

Coach pays a commitment fee of 6 to 12.5 basis points on any unused amounts and interest of LIBOR plus 20 to 55 basis points on any outstanding borrowings.  Both the commitment fee and the LIBOR margin are based on the Company’s fixed charge coverage ratio.  At October 2, 2010, the commitment fee was 7 basis points and the LIBOR margin was 30 basis points.

25

The Bank of America facility contains various covenants and customary events of default.  Coach has been in compliance with all covenants since its inception.

To provide funding for working capital and general corporate purposes, Coach Japan has available credit facilities with several Japanese financial institutions.  These facilities allow a maximum borrowing of 4.1 billion Japanese Yen, or approximately $49.2 million, at October 2, 2010.  Interest is based on the Tokyo Interbank rate plus a margin of 30 basis points.  During the first quarter of fiscal 2011 and fiscal 2010, there were no borrowings under the Japanese credit facilities.  As of October 2, 2010 and July 3, 2010, there were no outstanding borrowings under the Japanese credit facilities.

To provide funding for working capital and general corporate purposes, Coach Shanghai Limited has a credit facility that allows a maximum borrowing of 67 million Chinese Renminbi, or approximately $10 million, at October 2, 2010.  Interest is based on the People's Bank of China rate.  During the first quarter of fiscal 2011 and fiscal 2010, the peak borrowings under this credit facility were $0 and $7.5 million, respectively.  As of October 2, 2010 and July 3, 2010, there were no outstanding borrowings under this facility.

Common Stock Repurchase Program

In April 2010, the Company completed its $1.0 billion common stock repurchase program, which was put into place in August 2008.  In April 2010, the Company’s Board approved a new common stock repurchase program to acquire up to $1.0 billion of Coach’s outstanding common stock through June 2012.  Purchases of Coach stock are made from time to time, subject to market conditions and at prevailing market prices, through open market purchases.  Repurchased shares become authorized but unissued shares and may be issued in the future for general corporate and other uses.  The Company may terminate or limit the stock repurchase program at any time.

During the first quarter of fiscal 2011, the Company repurchased and retired 3.6 million shares, or $137.5 million of common stock, at an average cost of $38.35.  The Company did not repurchase any common stock during the first quarter of fiscal 2010.  As of October 2, 2010, $422.1 million remained available for future purchases under the existing program.

Liquidity and Capital Resources

The Company expects total capital expenditures for the fiscal year ending July 2, 2011 to be approximately $150 million.  Capital expenditures will be primarily for new stores in North America, Japan, Hong Kong and mainland China.  We will also continue to invest in corporate infrastructure and department store and distributor locations.  These investments will be financed primarily from on hand cash and operating cash flows.

Coach experiences significant seasonal variations in its working capital requirements.  During the first fiscal quarter Coach builds inventory for the holiday selling season, opens new retail stores and generates higher levels of trade receivables.  In the second fiscal quarter, working capital requirements are reduced substantially as Coach generates greater consumer sales and collects wholesale accounts receivable.  During the first quarter fiscal 2010, Coach purchased approximately $331 million of inventory, which was funded by operating cash flow.

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Management believes that cash flow from continuing operations and on hand cash will provide adequate funds for the foreseeable working capital needs, planned capital expenditures, dividend payments and the common stock repurchase program.  Any future acquisitions, joint ventures or other similar transactions may require additional capital.  There can be no assurance that any such capital will be available to Coach on acceptable terms or at all.  Coach’s ability to fund its working capital needs, planned capital expenditures, dividend payments and scheduled debt payments, as well as to comply with all of the financial covenants under its debt agreements, depends on its future operating performance and cash flow, which in turn are subject to prevailing economic conditions and to financial, business and other factors, some of which are beyond Coach’s control.

Reference should be made to our most recent Annual Report on Form 10-K for additional information regarding liquidity and capital resources.

Seasonality

Because Coach products are frequently given as gifts, Coach has historically realized, and expects to continue to realize, higher sales and operating income in the second quarter of its fiscal year, which includes the holiday months of November and December.  In addition, fluctuations in sales and operating income in any fiscal quarter are affected by the timing of seasonal wholesale shipments and other events affecting retail sales.  Over the past several years, we have achieved higher levels of growth in the non-holiday quarters, which has reduced these seasonal fluctuations.

NON-GAAP MEASURES

Currency Fluctuation Effects

Percentage increase in sales in the first quarter of fiscal 2011 for Coach Japan has been presented both including and excluding currency fluctuation effects from translating foreign-denominated sales into U.S. dollars and compared to the same period in the prior fiscal year.

We believe that presenting Coach Japan sales increases, including and excluding currency fluctuation effects, will help investors and analysts to understand the effect on this valuable performance measure of significant year-over-year currency fluctuations.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

Our discussion of results of operations and financial condition relies on our consolidated financial statements that are prepared based on certain critical accounting policies that require management to make judgments and estimates that are subject to varying degrees of uncertainty.  We believe that investors need to be aware of these policies and how they impact our financial statements as a whole, as well as our related discussion and analysis presented herein.  While we believe that these accounting policies are based on sound measurement criteria, actual future events can and often do result in outcomes that can be materially different from these estimates or forecasts.  The accounting policies and related risks described in our Annual Report on Form 10-K for the year ended July 3, 2010 are those that depend most heavily on these judgments and estimates.  As of October 2, 2010, there have been no material changes to any of the critical accounting policies contained therein other than the Company’s change in accounting method for interest and penalties related to uncertain tax positions.  See the footnote on Change in Accounting Principle.

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Recent Accounting Developments

ASC 820-10 “Fair Value Measurements and Disclosures,” was amended in January 2010 to require additional disclosures related to recurring and nonrecurring fair value measurements. The guidance requires disclosure of transfers of assets and liabilities between Levels 1 and 2 of the fair value hierarchy, including the reasons and the timing of the transfers and information on purchases, sales, issuances, and settlements on a gross basis in the reconciliation of the assets and liabilities measured under Level 3 of the fair value hierarchy. The guidance was effective for the Company beginning on December 27, 2009, except for certain disclosures about purchases, sales, issuances, and settlements related to Level 3 fair value measurements, which are effective for the Company beginning on January 2, 2011.  The disclosure guidance adopted on December 27, 2009 did not have a material impact on our consolidated financial statements and we do not expect the additional disclosure requirements, effective for the Company beginning on January 2, 2011, to have a material impact on our consolidated financial statements.

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ITEM 3. Quantitative and Qualitative Disclosures about Market Risk

The market risk inherent in our financial instruments represents the potential loss in fair value, earnings or cash flows arising from adverse changes in interest rates or foreign currency exchange rates.  Coach manages these exposures through operating and financing activities and, when appropriate, through the use of derivative financial instruments with respect to Coach Japan and Coach Canada.  The use of derivative financial instruments is in accordance with Coach’s risk management policies.  Coach does not enter into derivative transactions for speculative or trading purposes.

The following quantitative disclosures are based on quoted market prices obtained through independent pricing sources for the same or similar types of financial instruments, taking into consideration the underlying terms and maturities and theoretical pricing models.  These quantitative disclosures do not represent the maximum possible loss or any expected loss that may occur, since actual results may differ from those estimates.

Foreign Currency Exchange

Foreign currency exposures arise from transactions, including firm commitments and anticipated contracts, denominated in a currency other than the entity’s functional currency, and from foreign-denominated revenues and expenses translated into U.S. dollars.

Substantially all of Coach’s fiscal 2011 non-licensed product needs are purchased from independent manufacturers in countries other than the United States.  These countries include China, Italy, Hong Kong, India, Thailand, Vietnam, Peru, Philippines, Turkey, Ecuador, Great Britain, Macau and Malaysia.  Additionally, sales are made through international channels to third party distributors.  Substantially all purchases and sales involving international parties, excluding Coach Japan and Coach China, are denominated in U.S. dollars and, therefore, are not subject to foreign currency exchange risk.

In Japan and Canada, Coach is exposed to market risk from foreign currency exchange rate fluctuations resulting from Coach Japan and Coach Canada’s U.S. dollar denominated inventory purchases.  Coach Japan and Coach Canada enter into certain foreign currency derivative contracts, primarily zero-cost collar options, to manage these risks.  As of October 2, 2010 and July 3, 2010, open foreign currency forward contracts designated as hedges with a notional amount of $185.6 million and $248.6 million, respectively, were outstanding.

Coach is also exposed to market risk from foreign currency exchange rate fluctuations with respect to Coach Japan as a result of its $139.4 million U.S. dollar-denominated fixed rate intercompany loan from Coach.  To manage this risk, on July 2, 2010, Coach Japan entered into a cross-currency swap transaction, the terms of which include an exchange of a Japanese Yen fixed interest rate for a U.S. dollar fixed interest rate.  The loan matures on June 30, 2011, at which point the swap requires an exchange of Japanese Yen and U.S. dollar based notional values.

The fair value of open foreign currency derivatives included in current assets at October 2, 2010 and July 3, 2010 was $0.4 million and $2.1 million, respectively.  The fair value of open foreign currency derivatives included in current liabilities at October 2, 2010 and September 26, 2009 was $19.4 million and $7.5 million, respectively.  The fair value of these contracts is sensitive to changes in Japanese Yen and Canadian Dollar exchange rates.

Coach believes that exposure to adverse changes in exchange rates associated with revenues and expenses of foreign operations, which are denominated in Japanese Yen, Chinese Renminbi, Hong Kong Dollar, Macau Pataca and Canadian Dollars, are not material to the Company’s consolidated financial statements.

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Interest Rate

Coach is exposed to interest rate risk in relation to its investments, revolving credit facilities and long-term debt.

The Company’s investment portfolio is maintained in accordance with the Company’s investment policy, which identifies allowable investments, specifies credit quality standards and limits the credit exposure of any single issuer.  The primary objective of our investment activities is the preservation of principal while maximizing interest income and minimizing risk.  We do not hold any investments for trading purposes.  The Company’s investment portfolio consists of U.S. government and agency securities as well as corporate debt securities.  As the Company does not have the intent to sell and will not be required to sell these securities until maturity, investments are classified as held-to-maturity and stated at amortized cost, except for auction rate securities, which are classified as available-for-sale.  At October 2, 2010 and July 3, 2010, the Company’s investments, classified as held-to-maturity, consisted of commercial paper and treasury bills valued at $90.6 million and $99.9 million, on those dates respectively.  As the adjusted book value of the commercial paper and treasury bills equals its fair value, there were no unrealized gains or losses associated with these investments.  At October 2, 2010 and July 3, 2010, the Company’s investments, classified as available-for-sale, consisted of a $6.0 million auction rate security.  At October 2, 2010, as the auction rate security’s adjusted book value equaled its fair value, there were no unrealized gains or losses associated with this investment.

As of October 2, 2010, the Company had no outstanding borrowings on its Bank of America facility, nor its revolving credit facilities maintained by Coach Japan and Coach Shanghai.  The fair value of any future borrowings may be impacted by fluctuations in interest rates.

As of October 2, 2010, Coach’s outstanding long-term debt, including the current portion, was $24.8 million.  A hypothetical 10% change in the interest rate applied to the fair value of debt would not have a material impact on earnings or cash flows of Coach.

ITEM 4. Controls and Procedures

Based on the evaluation of the Company's disclosure controls and procedures, as that term is defined in Rule 13a-15(e) under the Securities Exchange Act of 1934, as amended, each of Lew Frankfort, the Chairman and Chief Executive Officer of the Company, and Michael F. Devine, III, Executive Vice President and Chief Financial Officer of the Company, have concluded that the Company's disclosure controls and procedures are effective as of October 2, 2010.

There were no changes in the Company’s internal control over financial reporting that occurred during the Company’s most recent fiscal quarter that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

Reference should be made to our most recent Annual Report on Form 10-K for additional information regarding discussion of the effectiveness of the Company’s controls and procedures.

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PART II – OTHER INFORMATION

ITEM 1. Legal Proceedings

Coach is involved in various routine legal proceedings as both plaintiff and defendant incident to the ordinary course of its business, including proceedings to protect Coach’s intellectual property rights, litigation instituted by persons alleged to have been injured upon premises within Coach’s control and litigation with present or former employees.

As part of Coach’s policing program for its intellectual property rights, from time to time, Coach files lawsuits in the U.S. and abroad alleging acts of trademark counterfeiting, trademark infringement, patent infringement, trade dress infringement, trademark dilution and/or state or foreign law claims.  At any given point in time, Coach may have a number of such actions pending.  These actions often result in seizure of counterfeit merchandise and/or out of court settlements with defendants.  From time to time, defendants will raise, either as affirmative defenses or as counterclaims, the invalidity or unenforceability of certain of Coach’s intellectual properties.

Although Coach’s litigation with present or former employees is routine and incidental to the conduct of Coach’s business, as well as for any business employing significant numbers of U.S.-based employees, such litigation can result in large monetary awards when a civil jury is allowed to determine compensatory and/or punitive damages for actions claiming discrimination on the basis of age, gender, race, religion, disability or other legally protected characteristic or for termination of employment that is wrongful or in violation of implied contracts.

Coach believes that the outcome of all pending legal proceedings in the aggregate will not have a material adverse effect on Coach’s business or consolidated financial statements.

ITEM 1A. Risk Factors

There are no material changes from the risk factors previously disclosed in our Annual Report on Form 10-K for the fiscal year ended July 3, 2010.

ITEM 2. Unregistered Sales of Equity Securities and Use of Proceeds

The Company’s share repurchases during the first quarter of fiscal 2011 were as follows:

Period	Total Number of Shares Purchased		Average Price Paid per Share		Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs (1)		Approximate Dollar Value of Shares that May Yet be Purchased Under the Plans or Programs (1)
	(in thousands, except per share data)
Period 1 (7/4/2010 - 8/7/2010)		-	$	-		-	$	559,627
Period 2 (8/8/2010 - 9/4/2010)		2,333		37.66		2,333		471,782
Period 3 (9/5/2010 - 10/2/2010)		1,252		39.65		1,252		422,128
Total		3,585				3,585

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(1) The Company repurchases its common shares under repurchase programs that were approved by the Board of Directors as follows:

DateShareRepurchase ProgramswerePublicly Announced	TotalDollarAmount Approved	ExpirationDateofPlan
April 20, 2010	$ 1.0 billion	June 2012

ITEM 6. Exhibits

(a) Exhibits

18	Letter re: change in accounting principle
31.1	Rule 13(a) – 14(a)/15(d) – 14(a) Certifications
32.1	Section 1350 Certifications
101.INS	XBRL Instance Document
101.SCH	XBRL Taxonomy Extension Schema Document
101.CAL	XBRL Taxonomy Extension Calculation Linkbase
101.LAB	XBRL Taxonomy Extension Label Linkbase
101.PRE	XBRL Taxonomy Extension Presentation Linkbase
101.DEF	XBRL Taxonomy Extension Definition Linkbase

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SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

COACH, INC.
(Registrant)
By:	/s/ Michael F. Devine, III
Name:	Michael F. Devine, III
Title:	Executive Vice President,
	Chief Financial Officer and
	Chief Accounting Officer

Dated:  November 8, 2010

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EX-31.1

EXHIBIT 31.1

I, Lew Frankfort, certify that,

1. I have reviewed this Quarterly Report on Form 10-Q of Coach, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this quarterly report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal controls over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Date: November 8, 2010

By:	/s/ Lew Frankfort	.
Name:	Lew Frankfort
Title:	Chairman and Chief Executive Officer

I, Michael F. Devine, III, certify that,

1. I have reviewed this Quarterly Report on Form 10-Q of Coach, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this quarterly report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal controls over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Date: November 8, 2010

By:	/s/ Michael F. Devine, III	.
Name:	Michael F. Devine, III
Title:	Executive Vice President and Chief Financial Officer

EX-32.1

EXHIBIT 32.1

Pursuant to 18 U.S.C. § 1350, as created by Section 906 of the Sarbanes-Oxley Act of 2002, the undersigned officer of Coach, Inc. (the “Company”) hereby certifies, to such officer’s knowledge, that:

(i)           the accompanying Quarterly Report on Form 10-Q of the Company for the fiscal quarter ended October 2, 2010 (the “Report”) fully complies with the requirements of Section 13(a) or Section 15(d), as applicable, of the Securities Exchange Act of 1934, as amended; and

(ii)          the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: November 8, 2010

By:	/s/ Lew Frankfort	.
Name:	Lew Frankfort
Title:	Chairman and Chief Executive Officer

Pursuant to 18 U.S.C. § 1350, as created by Section 906 of the Sarbanes-Oxley Act of 2002, the undersigned officer of Coach, Inc. (the “Company”) hereby certifies, to such officer’s knowledge, that:

(i)           the accompanying Quarterly Report on Form 10-Q of the Company for the fiscal quarter ended October 2, 2010 (the “Report”) fully complies with the requirements of Section 13(a) or Section 15(d), as applicable, of the Securities Exchange Act of 1934, as amended; and

(ii)          the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: November 8, 2010

By:	/s/ Michael F. Devine, III	.
Name:	Michael F. Devine, III
Title:	Executive Vice President and Chief Financial Officer