10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

FORM 10-Q

(Mark One)

☒	Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
	For the quarterly period ended August 4, 2018

OR

☐	Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
	For the transition period from              to

Commission file number: 001-32320

BUILD-A-BEAR WORKSHOP, INC.

(Exact Name of Registrant as Specified in Its Charter)

Delaware	43-1883836
(State or Other Jurisdiction of Incorporation or Organization)	(IRS Employer Identification No.)

1954 Innerbelt Business Center Drive St. Louis, Missouri	63114
(Address of Principal Executive Offices)	(Zip Code)

(314) 423-8000

(Registrant’s Telephone Number, Including Area Code)

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.     Yes  ☒    No   ☐

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes  ☒    No   ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer  ☐	Accelerated filer ☒
Non-accelerated filer ☐	Smaller reporting company ☐
(Do not check if a smaller reporting company)	Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 14(a) of the Exchange Act. ☐    

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ☐    No   ☒

As of September 6, 2018, there were 14,971,775 issued and outstanding shares of the registrant’s common stock.

1

BUILD-A-BEAR WORKSHOP, INC.

INDEX TO FORM 10-Q

		Page
Part I Financial Information
Item 1.	Financial Statements (Unaudited)	3
	Condensed Consolidated Balance Sheets	4
	Condensed Consolidated Statements of Operations and Comprehensive Income (Loss)	5
	Condensed Consolidated Statements of Cash Flows	6
	Notes to Condensed Consolidated Financial Statements
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	12
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	17
Item 4.	Controls and Procedures	18
Part II Other Information
Item 1A.	Risk Factors	18
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	18
Item 6.	Exhibits	19
Signatures		20

2

PART I-FINANCIAL INFORMATION

Item 1. Financial Statements

BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

 (Dollars in thousands, except share and per share data)

	August 4,			December 30,			July 29,
	2018			2017			2017
	(Unaudited)						(Unaudited)
ASSETS
Current assets:
Cash and cash equivalents	$	20,398		$	30,445		$	12,236
Inventories		47,833			53,136			59,368
Receivables		8,693			13,302			8,357
Prepaid expenses and other current assets		13,686			13,346			12,789
Total current assets		90,610			110,229			92,750
Property and equipment, net		76,157			77,751			75,854
Deferred tax assets		4,847			6,381			9,879
Other intangible assets, net		1,013			995			1,302
Other assets, net		2,182			2,633			2,500
Total Assets	$	174,809		$	197,989		$	182,285
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Accounts payable	$	15,046		$	18,942		$	16,388
Accrued expenses		12,482			15,189			10,806
Gift cards and customer deposits		14,502			33,926			28,919
Deferred revenue and other		2,154			1,806			1,887
Total current liabilities		44,184			69,863			58,000
Deferred rent		18,342			17,906			17,838
Deferred franchise revenue		1,100			1,208			529
Other liabilities		1,854			1,697			1,554
Commitments and contingencies		-			-			-
Stockholders' equity:
Preferred stock, par value $0.01, Shares authorized: 15,000,000; No shares issued or outstanding at August 4, 2018, December 30, 2017 and July 29, 2017		-			-			-
Common stock, par value $0.01, Shares authorized: 50,000,000; Issued and outstanding: 14,972,136, 15,515,960 and 16,033,667 shares, respectively		150			155			160
Additional paid-in capital		67,383			68,962			69,936
Accumulated other comprehensive loss		(12,015	)		(11,562	)		(11,901	)
Retained earnings		53,811			49,760			46,169
Total stockholders' equity		109,329			107,315			104,364
Total Liabilities and Stockholders' Equity	$	174,809		$	197,989		$	182,285

See accompanying notes to condensed consolidated financial statements.

3

BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF INCOME

AND COMPREHENSIVE INCOME

(Unaudited)

(Dollars in thousands, except share and per share data)

	Thirteen weeks ended						Twenty-six weeks ended
	August 4,			July 29,			August 4,			July 29,
	2018			2017			2018			2017
Revenues:
Net retail sales	$	81,037		$	76,383		$	162,462		$	165,126
Commercial revenue		1,055			2,086			2,074			4,124
International franchising revenue		1,086			711			1,826			1,133
Total revenues		83,178			79,180			166,362			170,383
Costs and expenses:
Cost of merchandise sold - retail		46,601			42,339			91,986			88,795
Cost of merchandise sold - commercial		591			978			1,070			2,079
Cost of merchandise sold - international franchising		587			257			919			257
Total cost of merchandise sold		47,779			43,574			93,975			91,131
Consolidated gross profit		35,399			35,606			72,387			79,252
Selling, general and administrative expense		37,928			35,780			74,265			75,008
Interest expense (income), net		16			(10	)		21			(16	)
Income (loss) before income taxes		(2,545	)		(164	)		(1,899	)		4,260
Income tax expense (benefit)		(745	)		(208	)		(453	)		1,587
Net income (loss)	$	(1,800	)	$	44		$	(1,446	)	$	2,673
Foreign currency translation adjustment		(468	)		160			(1,215	)		596
Comprehensive (loss) income	$	(2,268	)	$	204		$	(2,661	)	$	3,269
Income (loss) per common share:
Basic	$	(0.12	)	$	0.00		$	(0.10	)	$	0.17
Diluted	$	(0.12	)	$	0.00		$	(0.10	)	$	0.17
Shares used in computing common per share amounts:
Basic		14,618,582			15,646,014			14,600,578			15,603,909
Diluted		14,618,582			15,871,274			14,600,578			15,785,939

See accompanying notes to condensed consolidated financial statements.

4

BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

(Dollars in thousands)

	Twenty-six weeks ended
	August 4,			July 29,
	2018			2017
Cash flows from operating activities:
Net income (loss)	$	(1,446	)	$	2,673
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization		8,138			7,892
Stock-based compensation		1,689			2,039
Asset impairment		-			69
Deferred taxes		(1,264	)		1,133
Provision for doubtful accounts		-			112
Loss on disposal of property and equipment		30			67
Change in assets and liabilities:
Inventories		9,343			(2,128	)
Receivables		(326	)		2,269
Prepaid expenses and other assets		(632	)		(5,388	)
Accounts payable and accrued expenses		(4,246	)		(10,692	)
Lease related liabilities		867			2,201
Gift cards and customer deposits		(4,717	)		(5,320	)
Deferred revenue		326			(270	)
Net cash provided by (used in) operating activities		7,762			(5,343	)
Cash flows from investing activities:
Purchases of property and equipment		(7,111	)		(9,178	)
Purchases of other assets and other intangible assets		-			(148	)
Proceeds from property insurance		82			-
Cash flow used in investing activities		(7,029	)		(9,326	)
Cash flows from financing activities:
Proceeds from the exercise of employee stock options, net of withholding tax payments		(357	)		(456	)
Payments made under capital leases		(47	)		(39	)
Purchases of Company's common stock		(1,429	)		-
Cash flow used in financing activities		(1,833	)		(495	)
Effect of exchange rates on cash		(1	)		(296	)
Net decrease in cash and cash equivalents		(1,101	)		(15,460	)
Cash and cash equivalents, beginning of period		21,499			27,696
Cash and cash equivalents, end of period	$	20,398		$	12,236
Supplemental disclosure of cash flow information:
Net cash paid during the period for income taxes	$	1,721		$	928

See accompanying notes to condensed consolidated financial statements.

5

Notes to Condensed Consolidated Financial Statements

1. Basis of Presentation

The condensed consolidated financial statements included herein are unaudited and have been prepared by Build-A-Bear Workshop, Inc. and its subsidiaries (collectively, the “Company”) pursuant to the rules and regulations of the U.S. Securities and Exchange Commission (“SEC”). Certain information and footnote disclosures normally included in financial statements prepared in accordance with U.S. generally accepted accounting principles (“GAAP”) have been condensed or omitted pursuant to such rules and regulations. The condensed consolidated balance sheet of the Company as of December 30, 2017 was derived from the Company’s audited consolidated balance sheet as of that date. All other condensed consolidated financial statements contained herein are unaudited and reflect all adjustments which are, in the opinion of management, necessary to summarize fairly the financial position of the Company and the results of the Company’s operations and cash flows for the periods presented. All of these adjustments are of a normal recurring nature. All significant intercompany balances and transactions have been eliminated in consolidation. Because of the seasonal nature of the Company’s operations, results of operations of any single reporting period should not be considered as indicative of results for a full year. These condensed consolidated financial statements should be read in conjunction with the Company’s audited consolidated financial statements for the fiscal year ended December 30, 2017, which were included in the Company’s Annual Report on Form 10-K filed with the SEC on March 15, 2018. Certain amounts in prior fiscal periods have been reclassified to conform with the presentation adopted in the current fiscal year.

Change in Fiscal Year

In January 2018, the Company's Board of Directors approved a change in the Company’s fiscal year-end, which previously ended on the Saturday closest to December 31, to the Saturday closest to January 31. This change was effective following the end of the Company's 2017 fiscal year. The first 12-month fiscal year under the new calendar will encompass February 4, 2018 through February 2, 2019. Recast historical unaudited financial information for the thirteen and twenty-six weeks ended July 29, 2017 is included in the consolidated financial statements and accompanying notes.

Recent Accounting Pronouncements – Adopted in the current year

In March 2018, the FASB issued Accounting Standards Update (“ASU”) 2018-05, Income Taxes (Topic 740)—Amendments to SEC Paragraphs Pursuant to SEC Staff Accounting Bulletin No. 118, that codified SEC Staff Accounting Bulletin (“SAB”) No. 118, as it relates to allowing for recognition of provisional amounts related to the U.S. Tax Cuts and Jobs Act (“TCJA”) in the event that the accounting is not complete and a reasonable estimate can be made. Where necessary information is not available, prepared, or analyzed to determine a reasonable estimate, no provisional amount should be recorded. The guidance allows for a measurement period of up to one year from the enactment date to finalize the accounting related to the TCJA. The Company has applied the guidance in this update to its financial statements for the twenty-six weeks ended August 4, 2018 and will finalize and record any adjustments related to the TCJA within the one year measurement period.

Effective December 31, 2017, the Company adopted Accounting Standards Codification (“ASC”) 606, Revenue from Contracts with Customers, and all the related amendments using the modified retrospective method for contracts that were not completed as of December 31, 2017. ASC 606 requires an entity to recognize revenue for the transfer of goods or services equal to the amount that it expects to be entitled to receive for those goods or services. The standard also requires additional disclosure about the nature, amount, timing and uncertainty of revenue and cash flows arising from customer contracts, including significant judgments and changes in judgments. Nearly all of the Company’s revenue is derived from retail sales (including e-commerce sites) and is recognized when control of the merchandise is transferred to the customer.

The Company’s most significant ASC 606 impact relates to accounting for gift card breakage. The Company's adjustment for gift card breakage reflects the impact of the change to recognize gift card breakage proportionately as gift card balances are used rather than when it is deemed remote that the unused gift card balance would be redeemed, as done for certain categories of gift cards under the previous standards. In addition, the Company has identified minor changes to the timing of revenues for certain outbound licensing arrangements and international franchise agreements.

As a result of this change, the Company expects a negative impact to revenue and pre-tax income of $3.9 million in fiscal 2018 with the remaining balance of the cumulative effect adjustment predominantly impacting fiscal years 2019 and 2020. The comparative historical financial information has not been restated and continues to be reported under the accounting standards in effect for those periods. As a result of applying the modified retrospective method to transition to ASC 606, the following adjustments were made to the consolidated balance sheet as of December 31, 2017 (dollars in thousands):

Balance Sheet	Balance as of December 30, 2017		Adjustments due to ASC 606			Balance as of December 31, 2017
Assets
Prepaid expenses and other current assets	$	13,346	$	(13	)	$	13,333
Deferred tax assets		6,381		(2,880	)		3,501
Adjustment: assets			$	(2,893	)
Liabilities
Accrued expenses (1)		15,189		151			15,340
Gift cards and customer deposits		33,926		(12,297	)		21,629
Stockholders' equity
Retained Earnings		49,760		9,253			59,013
Adjustment: liabilities and stockholders' equity			$	(2,893	)

(1) - The impact on the balances due to the adoption of ASC 606 includes income tax payable.

6

The following tables reflect the impact of adoption of ASC 606 for select accounts on the Company’s condensed consolidated statement of income for the thirteen and twenty-six weeks ended August 4, 2018 and its condensed consolidated balance sheet as of August 4, 2018 and the amounts as if the previous standards were in effect (“Without Adoption of ASC 606”) (dollars in thousands):

	For the thirteen weeks ended August 4, 2018									For the twenty-six weeks ended August 4, 2018
	As Reported			Without Adoption of ASC 606			Effect of Change			As Reported			Without Adoption of ASC 606			Effect of Change
Select income statement
Revenues
Net retail sales	$	81,037		$	81,779		$	(742	)	$	162,462		$	163,803		$	(1,341	)
Commercial revenue		1,055			1,055			–			2,074			2,074			–
International franchising revenue		1,086			1,086			–			1,826			1,826			–
Total revenues		83,178			83,920			(742	)		166,362			167,703			(1,341	)
Total costs and expenses		–			–			–			–			–			–
Income tax expense		(745	)		(528	)		217			(453	)		(133	)		320
Net loss	$	(1,800	)	$	(1,275	)	$	(525	)	$	(1,446	)	$	(425	)	$	(1,021	)

	August 4, 2018
	As Reported		Without Adoption of ASC 606		Effect of Change
Select balance sheet
Liabilities
Accrued expenses(1)	$	12,482	$	12,651	$	169
Gift cards and customer deposits(1)		14,502		25,458		10,956
Stockholders' equity
Retained earnings(1)		53,811		45,579		(8,232	)
Net effect of Change on Liabilities and Stockholders’ equity					$	2,893

(1) - The impact on the balances without adoption of ASC 606 includes the activity for the twenty-six weeks ended August 4, 2018 and the December 31, 2017 adjustment.

The impact of adoption of ASC 606 on the Company's condensed consolidated statement of cash flows from operating activities for the thirteen and twenty-six weeks ended August 4, 2018 was not significant.

Recently Issued Accounting Pronouncements

In February 2016, the FASB issued Accounting Standards Update (“ASU”) No. 2016-02, Leases (ASU 2016-02), which will replace most existing lease accounting guidance in U.S. GAAP. The core principle of the ASU is that an entity should recognize the rights and obligations resulting from leases as assets and liabilities. ASU 2016-02 will be effective for the Company beginning in fiscal 2019. In 2017, the Company established a cross-functional team to use a detailed approach to assess the impact of the new standard. The Company is in the process of implementing new lease accounting software to assess the portfolio of leases, assist in the quantification of the expected impact on the consolidated balance sheet and to facilitate the calculations of the related accounting entries and disclosures. Lease data, required for lease accounting, has been extracted and loaded into the software solution. While the Company has not yet completed its evaluation of the impact the new lease accounting guidance will have on its consolidated financial statements, the Company expects to recognize a material impact to the consolidated balance sheet with the addition of significant right-of-use assets and related liabilities because the Company's retail location leases are currently deemed to be operating leases.

2. Revenue

Nearly all of the Company’s revenue is derived from retail sales (including e-commerce sites) and is recognized when control of the merchandise is transferred to the customer. The Company accounts for revenue in accordance with ASC 606 which was adopted December 31, 2017 (See Note 1— Basis of Presentation and Note 7 — Stockholder's Equity for additional information). The Company's disaggregated revenue is fully disclosed as net sales to external customers by reporting segment and by geographic area (See Note 10 — Segment Information for additional information). The Company's direct-to-consumer reporting segment represents nearly 98% of consolidated revenue. The majority of these sales transactions are single performance obligations that are recorded when control is transferred to the customer.

The following is a description of principal activities from which the Company generates its revenue, by reportable segment.

The Company’s direct-to-consumer segment includes the operating activities of corporately-managed stores, other retail-delivered operations and online sales. Direct-to-consumer revenue is recognized when control of the merchandise is transferred to the customer. For the Company’s online sales, revenue is recognized when control of the merchandise is transferred to the customer, which generally occurs upon delivery to the customer. Revenue is measured as the amount of consideration, including any discounts or incentives, the Company expects to receive in exchange for transferring the merchandise. Product returns have historically averaged less than one-tenth of one percent due to the interactive nature of sales, where consumers customize their own stuffed animal. The Company has elected to exclude from revenue all collected sales, value add and other taxes paid by its customers.

7

For the Company’s gift cards, revenue is deferred for single transactions until redemption including any related gift card discounts. Historically, gift card redemptions have occurred within three years of acquisition and approximately 75% of gift cards have been redeemed within the first twelve months. In addition, unredeemed gift cards or breakage revenue will be recorded in proportion to the customer’s redemption period using an estimated breakage rate based on historical experience. For certain qualifying transactions, a portion of revenue transactions are deferred for the obligation related to the Company’s loyalty program or when a material right in the form of a future discount is granted. In these transactions, the transaction price is allocated to the separate performance obligations based on the relative standalone selling price. The standalone selling price for the points earned for the Company's loyalty program is estimated using the retail value of the merchandise earned, adjusted for estimated breakage based on historical redemption patterns. The revenue associated with the initial merchandise purchased is recognized immediately and the value assigned to the points is deferred until the points are redeemed, forfeited or expired. In regards to the consolidated balance sheet, contract liabilities for gift cards are classified as gift cards and customer deposits.

The Company’s commercial segment includes transactions with other businesses and are mainly comprised of licensing the Company’s intellectual properties for third-party use and wholesale sales of merchandise, including supplies and fixtures. Revenue for wholesale sales is recognized when control of the merchandise or fixtures is transferred to the customer, which generally occurs upon delivery to the customer. The license agreements provide the customer with highly interrelated rights that are not distinct in the context of the contract and therefore, have been accounted for as a single performance obligation and recognized as licensee sales occur. If the contract includes a guaranteed minimum, the minimum guarantee is recognized on a straight-line basis over the guarantee term until such time as royalties earned through licensee sales exceed the minimum guarantee. The Company classifies these guaranteed minimum contract liabilities as deferred revenue on the consolidated balance sheet.

The Company’s international franchising segment includes the activities with franchisees who operate store locations in certain countries and includes development fees, sales-based royalties and merchandise, including supplies and fixture sales. The Company's obligations under the franchise agreement are ongoing and include operations and product development support and training, generally concentrated around new store openings. These obligations are highly interrelated rights that are not distinct in the context of the contract and, therefore, have been accounted for as a single performance obligation and recognized as franchisee sales occur. If the contract includes an initial, one-time nonrefundable development fee, this fee is recognized on a straight-line basis over the term of the franchise agreement, which may extend for periods up to 25 years. The Company classifies these initial, one-time nonrefundable franchise fee contract liabilities as deferred revenue on the consolidated balance sheet. Revenue from merchandise and fixture sales is recognized when control is transferred to the franchisee.

The Company also incurs expenses directly related to the startup of new franchises, including finder’s fees, legal and travel costs as well as expenses related to its ongoing support of the franchisees, predominantly travel and employee compensation. Accordingly, the Company’s policy is to capitalize the finder’s fee, an incremental cost, and expense all other costs as incurred.  Additionally, the Company amortizes these capitalized costs into expense in the same pattern as the development fee's recording of revenue as described previously.

3. Prepaid Expenses and Other Current Assets

Prepaid expenses and other current assets consist of the following (in thousands):

	August 4,		December 30,		July 29,
	2018		2017		2017
Prepaid occupancy	$	7,137	$	7,688	$	7,069
Other		6,549		5,658		5,720
Total	$	13,686	$	13,346	$	12,789

4. Accrued Expenses

Accrued expenses consist of the following (in thousands):

	August 4,		December 30,		July 29,
	2018		2017		2017
Accrued wages, bonuses and related expenses	$	5,864	$	5,863	$	5,908
Sales and cross-border taxes payable		3,050		4,858		1,882
Accrued rent and related expenses		3,294		3,679		3,016
Current income taxes payable		274		789		–
Total	$	12,482	$	15,189	$	10,806

5. Stock-based Compensation

On March 14, 2017, the Company’s Board of Directors (the Board) adopted, subject to stockholder approval, the Build-A-Bear Workshop, Inc. 2017 Omnibus Incentive Plan (the Incentive Plan). On May 11, 2017, at the Company’s 2017 Annual Meeting of Stockholders, the Company’s stockholders approved the Incentive Plan. The Incentive Plan, which is administered by the Compensation and Development Committee of the Board, permits the grant of stock options (including both incentive and non-qualified stock options), stock appreciation rights, restricted stock, cash and other stock-based awards, some of which may be performance-based pursuant to the terms of the Incentive Plan. The Board may amend, modify or terminate the Incentive Plan at any time, except as otherwise provided in the Incentive Plan. The Incentive Plan will terminate on March 14, 2027, unless earlier terminated by the Board. The number of shares of the Company’s common stock authorized for issuance under the Incentive Plan is 1,000,000, plus shares of stock subject to outstanding awards made under the Company’s Third Amended and Restated 2004 Stock Incentive Plan that on or after March 21, 2017 may be forfeited, expire or be settled for cash.

8

For the thirteen and twenty-six weeks ended August 4, 2018, selling, general and administrative expense includes $0.9 million and $1.7 million, respectively, of stock-based compensation expense. For the thirteen and twenty-six weeks ended July 29, 2017, selling, general and administrative expense includes $0.8 million and $2.0 million, respectively, of stock-based compensation expense. As of August 4, 2018, there was $4.7 million of total unrecognized compensation expense related to unvested restricted stock and option awards which is expected to be recognized over a weighted-average period of 1.5 years.

The following table is a summary of the balances and activity for stock options for the twenty-six weeks ended August 4, 2018:

	Options
	Shares			Weighted Average Exercise Price
Outstanding, February 4, 2018		791,567		$	9.67
Granted		213,687			8.60
Exercised		(8,604	)		5.65
Forfeited		—			—
Canceled or expired		—			—
Outstanding, August 4, 2018		996,650		$	9.47

The following table is a summary of the balances and activity related to time-based and performance-based restricted stock for the twenty-six weeks ended August 4, 2018:

	Restricted Stock					Performance Shares
	Shares			Weighted Average Grant Date Fair Value		Shares			Weighted Average Grant Date Fair Value
Outstanding, February 4, 2018		357,412		$	10.96		289,615		$	13.66
Granted		205,434			8.67		83,256			8.60
Vested		(176,769	)		11.80		(6,323	)		20.58
Forfeited		(1,208	)		13.63		(1,280	)		13.69
Canceled or expired		—			—		(50,000	)		20.80
Outstanding, August 4, 2018		384,869		$	9.35		315,268		$	11.05

The total fair value of shares vested during the twenty-six weeks ended August 4, 2018 and July 29, 2017 was $2.2 million and $2.3 million, respectively.

In March 2018, the Company awarded three-year performance-based restricted stock subject to the achievement of pre-established consolidated total pre-tax income growth objectives for fiscal 2018, 2019 and 2020. In addition, the Company awarded three-year performance-based restricted stock subject to the achievement of pre-established consolidated revenue growth objectives for fiscal 2018, 2019 and 2020. These shares have a payout opportunity ranging from 25% to 200% of the target number of shares. In 2017, the Company awarded three-year performance-based restricted stock subject to the achievement of pre-established pre-tax income growth objectives for 2017, 2018 and 2019. In 2016, the Company awarded three-year performance-based restricted stock subject to the achievement of pre-established cumulative total revenue goals for fiscal 2016, 2017 and 2018.

The outstanding performance shares as of August 4, 2018 consist of the following:

	August 4, 2018
Earned shares subject to time-based restrictions at actual		—
Unearned shares subject to performance-based restrictions at target:
2015 - 2017 consolidated pre-tax income		—
2016 - 2018 consolidated cumulative total revenues		148,115
2017 - 2019 consolidated pre-tax income growth objectives		83,897
2018 - 2020 consolidated total revenues growth objectives		20,756
2018 - 2020 consolidated pre-tax income growth objectives		62,500
Performance shares outstanding, August 4, 2018		315,268

6. Income Taxes

The effective tax rate was 29.3% and 23.9% for the thirteen and twenty-six weeks ended August 4, 2018, respectively, compared to 126.8% and 37.3% for the thirteen and twenty-six weeks ended July 29, 2017, respectively. The 2018 effective tax differed from the statutory rate of 21% primarily due to the jurisdictional mix of earnings. The fiscal 2017 effective tax rate differed from the statutory rate of 34% primarily due to the effect of discrete tax items.  

On December 22, 2017, the Tax Cuts and Job Act (“Tax Reform Act”) was enacted, which significantly changes U.S. tax law effective by, among other things, lowering the maximum corporate income tax statutory rate from 35% to 21%, implementing a territorial tax system and imposing a repatriation tax on deemed repatriated earnings of foreign subsidiaries. The Tax Reform Act was effective as of January 1, 2018. The Company recorded a provisional tax charge of $1.4 million for the re-measurement of its U.S. net deferred tax assets in fiscal 2017 but it does not anticipate a significant charge for the one-time transition tax on the deemed repatriation of foreign earnings. The Global Intangible Low-Taxed Income (“GILTI”) provisions of the Tax Reform Act require a company to include in its U.S. income tax return foreign subsidiary earnings in excess of an allowable return on the foreign subsidiary’s tangible assets. The Base-Eroding Anti-abuse Tax (“BEAT”) provisions of the Tax Reform Act assess tax on certain payments made by a U.S. company to a related foreign company. The Company does not expect the incremental tax charge due to GILTI or BEAT to be significant. In accordance with SAB 118 and ASU 2018-05, the financial reporting impact of the Tax Reform Act is expected to be completed in the fourth quarter of fiscal 2018.

9

7. Stockholders’ Equity

The following table sets forth the changes in stockholders’ equity (in thousands) for the twenty-six week periods ended August 4, 2018 and July 29, 2017:

	Twenty-six week periods
	February 3, 2018 to			January 28, 2017 to
	August 4, 2018			July 29, 2017
Beginning balance	$	112,102		$	99,514
Stock-based compensation		1,689			2,038
Shares issued under employee stock plans		(376	)		(457	)
Share repurchase and retirement		(1,429	)		-
Other comprehensive income (loss)		(1,215	)		596
Net income (loss)		(1,446	)		2,673
Other		4			-
Ending balance	$	109,329		$	104,364

In August 2017, the Company’s Board of Directors authorized a share repurchase program of up to $20 million. From the date of such authorization through August 4, 2018, the Company has repurchased 1.2 million shares at an average price of $8.77 per share for an aggregate amount of $10.7 million.

8. Income per Share

The Company uses the two-class method to compute basic and diluted net income or loss per common share. In periods of net loss, no effect is given to the Company’s participating securities as they do not contractually participate in the losses of the Company. The following table sets forth the computation of basic and diluted net income per share (in thousands, except share and per share data):

	Thirteen weeks ended					Twenty-six weeks ended
	August 4,			July 29,		August 4,			July 29,
	2018			2017		2018			2017
NUMERATOR:
Net income (loss) before allocation of earnings to participating securities	$	(1,800	)	$	44	$	(1,446	)	$	2,673
Less: Earnings allocated to participating securities		-			-		-			33
Net income (loss)	$	(1,800	)	$	44	$	(1,446	)	$	2,640
DENOMINATOR:
Weighted average number of common shares outstanding - basic		14,618,582			15,646,014		14,600,578			15,603,909
Dilutive effect of share-based awards:		-			225,260		-			182,030
Weighted average number of common shares outstanding - dilutive		14,618,582			15,871,274		14,600,578			15,785,939
Basic income (loss) per common share attributable to Build-A-Bear Workshop, Inc. stockholders	$	(0.12	)	$	0.00	$	(0.10	)	$	0.17
Diluted income (loss) per common share attributable to Build-A-Bear Workshop, Inc. stockholders	$	(0.12	)	$	0.00	$	(0.10	)	$	0.17

In calculating diluted income per share for the thirteen and twenty-six week periods ended August 4, 2018, options to purchase 594,411 and 548,400 shares of common stock, respectively, that were outstanding at the end of the period were not included in the computation of diluted income per share due to their anti-dilutive effect. For the thirteen and twenty-six week periods ended July 29, 2017, the number of options to purchase common shares that were excluded from the calculation were 339,772 and 323,598 shares, respectively.

9. Comprehensive Income (Loss)

The difference between comprehensive income or loss and net income or loss results from foreign currency translation adjustments on the balance sheets of subsidiaries whose functional currency is not the U.S. Dollar. The accumulated other comprehensive income (loss) balance at August 4, 2018 and July 29, 2017 was comprised entirely of foreign currency translation. For the thirteen and twenty-six weeks ended August 4, 2018 and July 29, 2017, there were no reclassifications out of accumulated other comprehensive loss.

10. Segment Information 

The Company’s operations are conducted through three operating segments consisting of direct-to-consumer (DTC), commercial and international franchising. The DTC segment includes the operating activities of corporately-managed stores in the United States, Canada, the United Kingdom, Ireland, Denmark and China and other retail delivery operations, including the Company’s e-commerce sites and temporary stores. The international franchising segment includes the activities of the Company’s franchisees with store locations in Europe (outside of the United Kingdom, Ireland and Denmark), Asia, Australia, the Middle East, Africa and Mexico. The commercial segment includes the Company’s transactions with other businesses, mainly comprised of licensing the Company’s intellectual properties for third party use and wholesale activities. The operating segments have discrete sources of revenue, different capital structures and different cost structures. These operating segments represent the basis on which the Company’s chief operating decision maker regularly evaluates the business in assessing performance, determining the allocation of resources and the pursuit of future growth opportunities. Accordingly, the Company has determined that each of its operating segments represent a reportable segment. The three reportable segments follow the same accounting policies used for the Company’s consolidated financial statements.

10

Following is a summary of the financial information for the Company’s reportable segments (in thousands): 

	Direct-to-					International
	Consumer			Commercial		Franchising			Total
Thirteen weeks ended August 4, 2018
Net sales to external customers	$	81,037		$	1,055	$	1,086		$	83,178
Income (loss) before income taxes		(3,148	)		289		314			(2,545	)
Capital expenditures		4,081			-		-			4,081
Depreciation and amortization		4,021			-		2			4,023
Thirteen weeks ended July 29, 2017
Net sales to external customers	$	76,383		$	2,086	$	711		$	79,180
Income (loss) before income taxes		(1,006	)		930		(88	)		(164	)
Capital expenditures		5,518			-		-			5,518
Depreciation and amortization		3,970			-		15			3,985
Twenty-six weeks ended August 4, 2018
Net sales to external customers	$	162,462		$	2,074	$	1,826		$	166,362
Income (loss) before income taxes		(3,171	)		651		621			(1,899	)
Capital expenditures		7,111			-		-			7,111
Depreciation and amortization		8,137			1		-			8,138
Twenty-six weeks ended July 29, 2017
Net sales to external customers	$	165,126			4,124		1,133			170,383
Income (loss) before income taxes		2,472			1,722		66			4,260
Capital expenditures		9,326			-		-			9,326
Depreciation and amortization		7,859			1		32			7,892
Total Assets as of:
August 4, 2018	$	163,907		$	5,847	$	5,055		$	174,809
July 29, 2017		174,017			6,041		2,227			182,285

The Company’s reportable segments are primarily determined by the types of products and services that each offers. Each reportable segment may operate in many geographic areas. The Company allocates revenues to geographic areas based on the location of the customer or franchisee. The following schedule is a summary of the Company’s sales to external customers and long-lived assets by geographic area (in thousands):

	North
	America (1)		Europe (2)		Other (3)		Total
Thirteen weeks ended August 4, 2018
Net sales to external customers	$	71,964	$	10,604	$	610	$	83,178
Thirteen weeks ended July 29, 2017
Net sales to external customers		66,220		12,466		494		79,180
Twenty-six weeks ended August 4, 2018
Net sales to external customers		141,932		23,430		1,000		166,362
Property and equipment, net		66,606		9,530		21		76,157
Twenty-six weeks ended July 29, 2017
Net sales to external customers		142,963		26,502		918		170,383
Property and equipment, net		66,203		9,617		34		75,854

For purposes of this table only:

(1)  North America includes the United States, Canada, Puerto Rico and international franchising revenue in Mexico 

(2)  Europe includes the United Kingdom, Ireland, Denmark and international franchising revenue in Europe 

(3)  Other includes international franchising revenue outside of North America and Europe and a corporately-managed store in China 

11. Contingencies

In the normal course of business, the Company is subject to legal proceedings, government inquiries and claims, and other commercial disputes. If one or more of these matters has an unfavorable resolution, it is possible that the results of operations, liquidity or financial position of the Company could be materially affected in any particular period. The Company accrues a liability for these types of contingencies when it believes that it is both probable that a liability has been incurred and that it can reasonably estimate the amount of the loss. Gain contingencies are recorded when the underlying uncertainty has been settled.

Assessments made by the United Kingdom customs authority in 2012 have been appealed by the Company, which has paid the disputed duty, strictly under protest, pending the outcome of the continuing dispute, and this is included in receivables in the DTC segment. The United Kingdom customs authority is contesting the Company's appeal. The Company maintains a provision against the related receivable, based on a current evaluation of collectability, using the latest facts available in the dispute. As of August 4, 2018, the Company had a gross receivable balance of $3.7 million and a reserve of $2.9 million, leaving a net receivable of $0.8 million. However, the Company continues to vigorously dispute the customs audit findings and believes that the outcome of this dispute will not have a material adverse impact on the results of operations, liquidity or financial position of the Company.

11

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Cautionary Notice Regarding Forward-Looking Statements

The following Management’s Discussion and Analysis of Financial Condition and Results of Operations contains forward-looking statements that involve risks and uncertainties, and we undertake no obligation to update these statements except as required by the federal securities laws. Our actual results may differ materially from the results discussed in the forward-looking statements. These risks and uncertainties include, without limitation, those detailed under the caption “Risk Factors” in the Company’s Annual Report on Form 10-K for the fiscal year ended December 30, 2017, as filed with the SEC, and include the following:

● we depend upon the shopping malls in which we are located to attract guests to our stores and a decline in mall traffic could adversely affect our financial performance and profitability;

● if we are unable to generate interest in and demand for our interactive retail experience and products, including being able to identify and respond to consumer preferences in a timely manner, our sales, financial condition and profitability could be adversely affected;

● consumer interests change rapidly and our success depends on the ongoing effectiveness of our marketing and online initiatives to build consumer affinity for our brand, drive consumer demand for key products and generate traffic for our stores;

● decline in general global economic conditions could lead to disproportionately reduced consumer demand for our products, which represent relatively discretionary spending, and have an adverse effect on our liquidity and profitability;

● our merchandise is manufactured by foreign manufacturers and we transact business in various foreign countries; therefore, the availability and costs of our products, as well as our product pricing, may be negatively affected by risks associated with international manufacturing and trade and foreign currency fluctuations;

● if we are unable to renew, renegotiate or replace our store leases or enter into leases for new stores on favorable terms, or if we violate any of the terms of our current leases, our growth and profitability could be harmed;

● we are subject to a number of risks related to disruptions, failures or security breaches of our information technology infrastructure. If we improperly obtain or are unable to protect our data or violate privacy or security laws or expectations, we could be subject to liability as well as damage to our reputation;

● we may not be able to evolve our store locations to align with market trends or to effectively manage our overall portfolio of stores which could adversely affect our ability to grow and could significantly harm our profitability;

● we may not be able to operate successfully if we lose key personnel, are unable to hire qualified additional personnel, or experience turnover of our management team;

● we may suffer negative publicity or be sued if the manufacturers of our merchandise or of Build-A-Bear branded merchandise sold by our licensees ship any products that do not meet current safety standards or production requirements or if such products are recalled or cause injuries;

● we may not be able to operate our international corporately-managed locations profitably;

● we are subject to risks associated with technology and digital operations;

● we rely on a few vendors to supply substantially all of our merchandise, and significant price increases or any disruption in their ability to deliver merchandise could harm our ability to source products and supply inventory to our stores;

● we may fail to renew, register or otherwise protect our trademarks or other intellectual property and may be sued by third parties for infringement or, misappropriation of their proprietary rights, which could be costly, distract our management and personnel and which could result in the diminution in value of our trademarks and other important intellectual property;

● we may suffer negative publicity or be sued if the manufacturers of our merchandise violate labor laws or engage in practices that consumers believe are unethical;

● our company-owned distribution center which services the majority of our stores in North America and our third-party distribution center providers used in the western United States and Europe may experience disruptions in their ability to support our stores or may operate inefficiently;

● our profitability could be adversely affected by fluctuations in petroleum products prices;

● if we are unable to effectively manage our international franchises, attract new franchisees or if the laws relating to our international franchises change, our growth and profitability could be adversely affected and we could be exposed to additional liability;

● our business may be adversely impacted at any time by a significant variety of competitive threats;

● we may suffer negative publicity or a decrease in sales or profitability if the products from other companies that we sell in our stores do not meet our quality standards or fail to achieve our sales expectations;

● we may be unsuccessful in acquiring businesses or engaging in other strategic transactions, which may negatively affect our financial condition and profitability;

● fluctuations in our operating results could reduce our cash flow and we may be unable to repurchase shares at all or at the times or in the amounts we desire or the results of our share repurchase program may not be as beneficial as we would like;

● fluctuations in our quarterly results of operations could cause the price of our common stock to substantially decline;

● limited public float and trading volume for our common stock may have an adverse impact and cause significant fluctuation of market price; and

● our certificate of incorporation and bylaws and Delaware law contain provisions that may prevent or frustrate attempts to replace or remove our current management by our stockholders, even if such replacement or removal may be in our stockholders’ best interests.

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Overview

We are the only global company that offers an interactive “make your own stuffed animal” retail entertainment experience under the Build-A-Bear Workshop brand, in which guests participate in the stuffing, fluffing, dressing, accessorizing and naming of their own teddy bears and other stuffed animals. As of August 4, 2018, we operated 365 stores globally and had 96 franchised stores operating internationally under the Build-A-Bear Workshop brand. In addition to our stores, we sell products on our company-owned e-commerce sites, third party e-commerce marketplaces, franchisee sites and through third party retail locations under wholesale agreements.

Our company is in the late stages of the execution of a multi-year turnaround plan that was initiated in 2013 to improve both sales and profitability with the goal of achieving sustained profitability. In the second quarter of 2018, we continued to evolve and execute our strategic plan with key initiatives in the areas outlined below, which are intended to drive long-term shareholder value:

• Development of our experiential retail model to diversify and expand the impact and reach of our brand globally 

• Simultaneously, leverage the power of our brand and intellectual properties to build margin accretive revenue streams

• Improve long-term profitability through the execution of these strategies as well as disciplined expense management and on-going efforts in process and systems upgrades.

We operate in three segments that share the same infrastructure, including management, systems, merchandising and marketing, and generate revenues as follows:

• Direct-to-consumer (“DTC”) – Corporately-managed retail stores located in the United States, Canada, Puerto Rico, the United Kingdom, Ireland, Denmark and China and two e-commerce sites;

• Commercial – Transactions with other businesses, mainly comprised of wholesale product sales and licensing our intellectual property, including entertainment properties, for third-party use; and

• International Franchising – Royalties and other revenue from international operations under franchise agreements.

Selected financial data attributable to each segment for the thirteen and twenty-six week periods ended August 4, 2018 and July 29, 2017 are set forth in the notes to our condensed consolidated financial statements included elsewhere in this Quarterly Report on Form 10-Q.

Strategy

We expect to improve consolidated sales and profit through the following key initiatives:

● Development of our experiential retail model to diversify and expand the impact and reach of our brand globally: We expect to continue to diversify our real estate portfolio to focus on places where families are increasingly going to shop or going for entertainment. We have been actively identifying and securing more tourist locations. We also expect to continue to diversify our store portfolio inclusive of a new, lower capital, more flexible “concourse shop” model. We expect to continue to make improvements to our aged store fleet by leveraging our new Discovery format in conjunction with select natural lease events. Overall, these locations continue to perform ahead of heritage locations in both sales and profitability. In addition, we expect to continue to grow e-commerce sales. We expect to expand globally through existing and new franchise agreements including the recently added franchises in China and India.

● Leverage the power of our brand and intellectual properties to build margin accretive revenue streams: To meet the needs of our core consumer base (girls and boys ages 3 to 12) while systematically building secondary consumer segments (including collectors, gift-givers and teen-plus target), we expect to continue to develop and expand offerings of successful intellectual properties balanced with core products and a comprehensive program of key licensed products. We expect to leverage the power of both our Build-A-Bear brand as well as our other intellectual properties to further develop our outbound licensed programs and expand these and other margin accretive revenue streams. We also expect to build the entertainment aspects of our business model as we continue to develop content to connect with consumers beyond our retail stores including mobile apps, music videos and other entertainment opportunities to increase engagement, improve efficiency and lead to profitable sales growth.

● Long-Term Profitability Improvement: We are focused on improving profitability through the execution of our stated strategies detailed above as well as disciplined expense management and on-going efforts in process and systems upgrades. While we continue to monitor consolidated comparable sales as an important metric in our business, we believe that total revenue growth and profitability improvement are more indicative of the progress in our business initiatives on a go forward basis.

Retail Stores:

The table below sets forth the number of Build-A-Bear Workshop corporately-managed stores in North America, Europe and Asia for the periods presented:

	Twenty-six weeks ended
	August 4, 2018											July 29, 2017
	North											North
	America			Europe			Asia		Total			America			Europe			Asia		Total
Beginning of period		294			59			1		354			277			60			1		338
Opened		15			-			-		15			22			-			-		22
Closed		(2	)		(2	)		-		(4	)		(5	)		(2	)		-		(7	)
End of period		307			57			1		365			294			58			1		353

During 2018, we expect to continue to make improvements to our aged store fleet by leveraging the new Discovery format in conjunction with select natural lease events. As of August 4, 2018, 34% of our store base was in an updated Discovery design.  We also expect to close certain stores in accordance with natural lease events as an ongoing part of our real estate management and day-to-day operational plans. Current plans include expansion into more non-traditional locations, made possible in part by concourse shops. Concourse shops are stand-alone retail units that occupy approximately 200 square feet designed to be operated in open, concourse areas of malls or other covered pedestrian areas. We currently expect to have 40 to 45 concourse shops open by the end of fiscal 2018.

13

International Franchise Revenue:

Our first franchisee location was opened in November 2003. All franchised stores have similar signage, store layout, merchandise characteristics and guest experience as our corporately-managed stores. As of August 4, 2018, we had eight master franchise agreements, which typically grant franchise rights for a particular country or group of countries, covering an aggregate of 14 countries.

The number of franchised stores opened and closed for the periods presented below are summarized as follows:

	Twenty-six weeks ended
	August 4, 2018			July 29, 2017
Beginning of period		100			92
Opened		7			8
Closed		(11	)		(11	)
End of period		96			89

In the ordinary course of business, we anticipate signing additional master franchise agreements and terminating other such agreements. We believe there is a market potential for approximately 300 international stores outside of the United States, Canada, the United Kingdom and Ireland. We continue to expect franchisees to leverage the new formats that have been developed for our corporately-managed operations and sourcing changes that have significantly reduced the capital and expenses required to open stores. We expect to continue to develop market expansion through both new and existing franchisees in 2018 and beyond. For example, our new China franchise partner operates three locations and plans to open up to 10 locations by the end of fiscal year 2018.

Results of Operations

The following table sets forth, for the periods indicated, selected income statement data expressed as a percentage of total revenues, except where otherwise indicated. Percentages will not total due to cost of merchandise sold being expressed as a percentage of net retail sales, commercial revenue, international franchising as well as immaterial rounding:

BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF INCOME

(Unaudited)

	Thirteen weeks ended						Twenty-six weeks ended
	August 4,			July 29,			August 4,			July 29,
	2018			2017			2018			2017
Revenues:
Net retail sales		97.4	%		96.5	%		97.7	%		96.9	%
Commercial revenue		1.3			2.6			1.2			2.4
International franchising revenue		1.3			0.9			1.1			0.7
Total revenues		100.0			100.0			100.0			100.0
Costs and expenses:
Cost of merchandise sold - retail (1)		57.5			55.4			56.6			53.8
Cost of merchandise sold - commercial (1)		56.0			46.9			51.6			50.4
Cost of merchandise sold - international franchising (1)		54.1			36.1			50.3			22.7
Total cost of merchandise sold		57.4			55.0			56.5			53.5
Consolidated gross profit		42.6			45.0			43.5			46.5
Selling, general and administrative expense		45.6			45.2			44.6			44.0
Interest expense (income), net		0.0			(0.0	)		0.0			0.0
Income (loss) before income taxes		(3.1	)		(0.2	)		(1.1	)		2.5
Income tax expense (benefit)		(0.9	)		(0.3	)		(0.2	)		0.9
Net income (loss)		(2.2	)		0.1			(0.9	)		1.6
Retail Gross Margin (2)		42.5	%		44.6	%		43.4	%		46.2	%

(1)	Cost of merchandise sold – retail is expressed as a percentage of net retail sales. Cost of merchandise sold – commercial is expressed as a percentage of commercial revenue. Cost of merchandise sold – international franchising is expressed as a percentage of international franchising revenue.
(2)	Retail gross margin represents net retail sales less cost of merchandise sold - retail; retail gross margin percentage represents retail gross margin divided by net retail sales.

14

Thirteen weeks ended August 4, 2018 compared to thirteen weeks ended July 29, 2017

Total revenues. Consolidated revenues rose 5.0%, including an 8.7% increase in North America and a 14.9% decrease in Europe inclusive of a 14.4% increase in consolidated e-commerce. Notably, the European results reflected the impact caused by the ongoing uncertainty surrounding Brexit, as well as the May 2018 implementation of new privacy laws, which restricted our ability to directly market to guests.

Net retail sales for the thirteen weeks ended August 4, 2018 were $81.0 million, compared to $76.4 million for the thirteen weeks ended July 29, 2017, an increase of $4.6 million, or 6.1%. The components of this increase are as follows:

	Thirteen weeks ended
	August 4, 2018
	(dollars in millions)
Increase in existing store and e-commerce sales	$	5.7
Impact of store closures		(4.0	)
Increase from new stores		3.4
Impact of foreign currency exchange rates		0.4
Change in deferred revenue estimates and accounting treatment, including gift card breakage		(0.9	)
	$	4.6

The revenue increase was driven primarily by the mid-July launch of a new benefit to our Bonus Club loyalty members targeting the birthday celebrations of children in which the price paid for our special ‘Birthday Treat Bear’ is the age they are turning in their birthday month. The program (“Count Your Candles”) was launched with a one-day event that offered all Bonus Club members the opportunity to ‘pay their age’ for any furry friend in a store (“Pay Your Age Day”). The increased revenue from the promotion, follow-on vouchers and ongoing birthday program more than offset the $2.8 million impact from the January 2018 closure of our previously most productive store and the adoption of the new revenue recognition standard (See Note 1 — Basis of Presentation and Note 2 — Revenue for additional information). In addition, revenue continued to be impacted by the Toys“R”Us liquidation proceedings which we believe negatively impacted stores particularly those in close proximity to Toys“R”Us liquidating locations during the first two months of the quarter, as well as the aforementioned European drivers.

Commercial revenue was $1.1 million for the thirteen weeks ended August 4, 2018 compared to $2.1 million for the thirteen weeks ended July 29, 2017. The $1.0 million decrease related primarily to the timing of the prior year’s wholesale orders. 

Retail gross margin. Retail gross margin dollars increased $0.4 million to $34.4 million for the thirteen weeks ended August 4, 2018 compared to the thirteen weeks ended July 29, 2017, while the retail gross margin rate declined 210 basis points to 42.5%. The rate decline was driven by contraction in merchandise margin due to the higher promotional activity associated with the Count Your Candles and Pay Your Age Day events covering the final four weeks of the quarter, partially offset by the leverage of fixed occupancy costs.  The decrease in gross margin rate also included an expected 50-basis point impact from adoption of the new revenue recognition standard.

Selling, general and administrative. Selling, general and administrative expenses (“SGA”) were $37.9 million for the thirteen weeks ended August 4, 2018, or 45.6% of total revenues, a 40-basis point increase compared to the thirteen weeks ended July 29, 2017. The increase in SGA was primarily driven by store labor and costs related to the stronger sales trend at the end of the thirteen weeks ended August 4, 2018 as well as unfavorable currency exchange rates. 

Interest expense (income), net. Interest expense (income) was less than $0.1 million for both the thirteen weeks ended August 4, 2018 and July 29, 2017, respectively.

Provision for income taxes. The income tax provision was a benefit of $0.7 million with a tax rate of 29.3% for the thirteen weeks ended August 4, 2018 as compared to $0.2 million for the thirteen weeks ended July 29, 2017.  In the second quarter of fiscal 2018, the effective tax rate differed from the statutory rate of 21% primarily due to the jurisdictional mix of earnings. In the second quarter of fiscal 2017, the effective tax rate differed from the statutory rate of 34% primarily due to the effect of discrete tax items. The statutory rate decreased to 21% as a result of the enactment of the Tax Cut and Jobs Act on December 22, 2017.

Twenty-six weeks ended August 4, 2018 compared to twenty-six weeks ended July 29, 2017

Total revenues. Net retail sales for the twenty-six weeks ended August 4, 2018 were $162.5 million, compared to $165.1 million for the twenty-six weeks ended July 29, 2017, a decrease of $2.6 million, or 1.6%. The components of this decrease are as follows:

	Twenty-six weeks ended
	August 4, 2018
	(dollars in millions)
Decrease in existing store and e-commerce sales	$	(2.1	)
Impact of store closures		(8.3	)
Increase from new stores		7.5
Impact of foreign currency exchange rates		2.2
Change in deferred revenue estimates and accounting treatment, including gift card breakage		(1.9	)
	$	(2.6	)

15

The decrease in net retail sales included the $1.3 million impact from the adoption of the new revenue recognition standard (See Note 1 — Basis of Presentation and Note 2 — Revenue for additional information). In addition, our previously most productive store closed in January 2018 and Toys“R”Us conducted liquidation proceedings which we believe negatively impacted sales at our stores, particularly those in closer proximity to a liquidating Toys“R”Us location, partially offset by revenue increase associated with the Pay Your Age events.

Commercial revenue was $2.1 million for the twenty-six weeks ended August 4, 2018 compared to $4.1 million for the twenty-six weeks ended July 29, 2017. The $2.0 million decrease related primarily to the timing of the prior year's wholesale orders. 

Retail gross margin. Retail gross margin was $70.5 million for the twenty-six weeks ended August 4, 2018 compared to $76.3 million for the twenty-six weeks ended July 29, 2017, a decrease of $5.8 million, or 7.7%. As a percentage of net retail sales, retail gross margin was 43.4% for the twenty-six weeks ended August 4, 2018 compared to 46.2% for the twenty-six weeks ended July 29, 2017. This 280 basis-point gross margin decrease was largely driven by contraction in merchandise margin due to the higher promotional activity associated with the Pay Your Age events.

Selling, general and administrative (“SGA”). SGA was $74.3 million for the twenty-six weeks ended August 4, 2018, compared to $75.0 million for the twenty-six weeks ended July 29, 2017, a decrease of $0.7 million, or 1.0%. The decrease in SGA was primarily due to reduced advertising spend, partially offset by store labor and costs related to the stronger sales trend at the close of the thirteen weeks ended August 4, 2018.

Interest expense (income), net. Interest expense (income) was less than $0.1 million for both the twenty-six weeks ended August 4, 2018 and July 29, 2017, respectively.

Provision for income taxes. The income tax provision was a benefit of $0.5 million with a tax rate of 23.9% for the twenty-six weeks ended August 4, 2018 as compared to income tax expense of $1.6 million with a tax rate of 37.3% for the twenty-six weeks ended July 29, 2017.  In the first half of fiscal 2018, the effective tax rate differed from the statutory rate of 21% primarily due to the jurisdictional mix of earnings.  In the first half of fiscal 2017, the effective tax rate differed from the statutory rate of 34% primarily due to the effect of discrete tax items.  The statutory rate decreased to 21% as a result of the enactment of the Tax Cut and Jobs Act on December 22, 2017.

 Seasonality and Quarterly Results

Our operating results for one period may not be indicative of results for other periods, and may fluctuate significantly because of a variety of factors, including, but not limited to: (1) changes in general economic conditions and consumer spending patterns; (2) increases or decreases in our existing store and e-commerce sales; (3) fluctuations in the profitability of our stores; (4) changes in foreign currency exchange rates; (5) the timing and frequency of the sales of licensed products tied to major theatrical releases, our marketing initiatives, including national media and other public relations events; (6) the timing of our store openings and closings and related expenses; (7) changes in consumer preferences; (8) the effectiveness of our inventory management; (9) the actions of our competitors or mall anchors and co-tenants; (10) seasonal shopping patterns and holiday and vacation schedules; and (11) weather conditions.

The timing of store closures, remodels and openings may result in fluctuations in quarterly results based on the revenues and expenses associated with each store location. Expenses related to store closings are typically incurred in stages: when the decision is made to close the store typically associated with a lease event such as an expiration or lease triggered clause; when the closure is communicated to store associates; and at the time of closure. We typically incur most preopening costs for a new store in the three months immediately preceding the store’s opening.

As a retailer that has toy products as part of our revenue model, our sales are highest in our fourth quarter. The timing of holidays and school vacations can impact our quarterly results. We cannot assure you that this will continue to be the case. In addition, for accounting purposes, the quarters of each fiscal year consist of 13 weeks, although we will have a 14-week quarter approximately once every six years. For example, the 2014 fiscal fourth quarter had 14 weeks and the transition period ended February 3, 2018 had five weeks.

Liquidity and Capital Resources

Our cash requirements are primarily for the relocation and remodeling of existing stores in our new design, opening of new stores, investments in information technology infrastructure and working capital. Over the past several years, we have met these requirements through capital generated from cash flow provided by operations. We have access to additional cash through our revolving line of credit that has been in place since 2000.

A summary of our operating, investing and financing activities are shown in the following table (dollars in thousands):

	Twenty-six weeks ended
	August 4, 2018			July 29, 2017
Net cash provided by (used in) operating activities	$	7,762		$	(5,343	)
Net cash used in investing activities		(7,029	)		(9,326	)
Net cash used in financing activities		(1,833	)		(495	)
Effect of exchange rate changes on cash		(1	)		(296	)
Net decrease in cash	$	(1,101	)	$	(15,460	)

Operating Activities. Cash provided by operating activities increased $11.3 million for the twenty-six weeks ended August 4, 2018, as compared to the twenty-six weeks ended July 29, 2017. Generally, changes in cash from operating activities are driven by changes in net income and changes in operating assets and liabilities. This increase in cash from operating activities was primarily due to the timing of inventory and payroll payments.

Investing Activities. Cash used in investing activities decreased $2.3 million for the twenty-six weeks ended August 4, 2018, as compared to the twenty-six weeks ended July 29, 2017. Cash used in investing activities during the twenty-six weeks ended August 4, 2018 primarily related to store construction and upgrades, and purchases of information technology infrastructure partially offset by the benefit of an insurance claim. Cash used in investing activities during the twenty-six weeks ended July 29, 2017 primarily related to store construction and upgrades as well as purchases of information technology infrastructure.

16

Financing Activities. Financing activities used cash of $1.8 million for the twenty-six weeks ended August 4, 2018, including $1.4 million in purchases of our common stock and $0.4 million related to stock-based compensation. In the twenty-six weeks ended July 29, 2017, financing activities used cash of $0.5 million primarily related to stock-based compensation. No borrowings were made under our line of credit in either the twenty-six weeks ended August 4, 2018 or July 29, 2017.

Capital Resources. As of August 4, 2018, we had a consolidated cash balance of $20.4 million and approximately two-thirds of this balance was domiciled within the United States. We also have a line of credit which we can use to finance capital expenditures and working capital needs throughout the year. On May 4, 2017, we amended the credit agreement, extending the expiration date to December 31, 2018 and increasing the amount of permitted lease and rental payments for personal property from $100,000 to $1.0 million. The bank line provides availability of $35.0 million. Borrowings under the credit agreement are secured by our assets and a pledge of 66% of our ownership interest in certain of our foreign subsidiaries. The credit agreement contains various restrictions on indebtedness, liens, guarantees, redemptions, mergers, acquisitions or sale of assets, loans, transactions with affiliates and investments. It also prohibits us from declaring dividends without the bank’s prior consent, unless such payment of dividends would not violate any terms of the credit agreement. We are also prohibited from repurchasing shares of our common stock unless such repurchase of shares would not violate any terms of the credit agreement, and we may not use the proceeds of the line of credit to repurchase shares. Borrowings bear interest at LIBOR plus 1.8%. Financial covenants include maintaining a minimum tangible net worth, maintaining a minimum fixed charge coverage ratio (as defined in the credit agreement) and not exceeding a maximum funded debt to earnings before interest, depreciation and amortization ratio. As of August 4, 2018: (i) we were in compliance with all covenants; (ii) there were no borrowings under our line of credit; and (iii) there was approximately $35.0 million available for borrowing under the line of credit. We may incur borrowings in amounts that are expected to fluctuate throughout the remainder of the year and all of which we expect to repay before the end of the fiscal year.

In fiscal 2018, we expect to spend a total of $15 to $18 million on capital expenditures. Capital spending through the twenty-six weeks ended August 4, 2018 totaled $7.1 million, on track with our full year plans. Capital spending in fiscal 2018 is expected to primarily support our store activity, including both remodels and new stores and investments in information technology infrastructure.

We believe that cash generated from operations and borrowings under our credit agreement will be sufficient to fund our working capital and other cash flow requirements for the near future. Our credit agreement expires on December 31, 2018.

In August 2017, our Board of Directors authorized a share repurchase program of up to $20 million. This program authorized us to purchase up to $20 million of our common stock in the open market (including through 10b5-1 trading plans), or through privately negotiated transactions. The primary source of funding for the program is expected to be cash on hand. The timing and amount of share repurchases, if any, will depend on price, market conditions, applicable regulatory requirements, and other factors. The program authorizes us to repurchase shares through September 30, 2020, and does not require us to repurchase any specific number of shares, and may be modified, suspended or terminated at any time without prior notice. Shares repurchased under the program will be subsequently retired. Under this program through August 4, 2018, we repurchased approximately 1.2 million shares at an average price of $8.77 per share for an aggregate amount of $10.7 million.

Off-Balance Sheet Arrangements

None.

Inflation

We do not believe that inflation has had a material adverse impact on our business or operating results during the periods presented. We cannot provide assurance, however, that our business will not be affected by inflation in the future.

Critical Accounting Estimates

The preparation of financial statements in conformity with U.S. GAAP requires the appropriate application of certain accounting policies, which require us to make estimates and assumptions about future events and their impact on amounts reported in our financial statements and related notes. Since future events and their impact cannot be determined with certainty, the actual results will inevitably differ from our estimates. Such differences could be material to the financial statements.

We believe application of accounting policies, and the estimates inherently required therein, are reasonable. These accounting policies and estimates, including those related to inventory, long-lived assets, revenue recognition and income taxes, are reevaluated on an ongoing basis, and adjustments are made when facts and circumstances dictate a change. Historically, we have found our application of accounting policies to be appropriate, and actual results have not differed materially from those determined using necessary estimates.

Our critical accounting policies and estimates are discussed in and should be read in conjunction with our Annual Report on Form 10-K, as filed with the Securities and Exchange Commission (SEC) on March 15, 2018, which includes audited consolidated financial statements for our 2017, 2016 and 2015 fiscal years. There have been no material changes to the critical accounting estimates disclosed in the 2017 Form 10-K. 

Recent Accounting Pronouncements

See Note 1 to the Condensed Consolidated Financial Statements — Basis of Presentation — Recently Issued Accounting Pronouncements

Item 3. Quantitative and Qualitative Disclosures About Market Risk.

There have been no material changes to our Quantitative and Qualitative Disclosures About Market Risk as disclosed in our Annual Report on Form 10-K for the year ended December 30, 2017 as filed with the SEC on March 15, 2018.

17

Item 4. Controls and Procedures.

Our management, with the participation of our President and Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of our disclosure controls and procedures, as of the end of the period covered by this report. Our disclosure controls and procedures are designed to ensure that information required to be disclosed by us in the reports filed or submitted under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and is accumulated and communicated to management, including our certifying officers, as appropriate to allow timely decisions regarding required disclosure. Based on the foregoing evaluation, our management, including the President and Chief Executive Officer and Chief Financial Officer, concluded that our disclosure controls and procedures were effective as of August 4, 2018, the end of the period covered by this Quarterly Report.

It should be noted that our management, including the President and Chief Executive Officer and the Chief Financial Officer, does not expect that our disclosure controls and procedures or internal controls will prevent all error and all fraud. A control system, no matter how well conceived or operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the controls. The design of any system of controls is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions; over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

Changes in Internal Control Over Financial Reporting. The Company’s management, with the participation of the Company’s President and Chief Executive Officer and Chief Financial Officer, also conducted an evaluation of the Company’s internal control over financial reporting to determine whether any changes occurred during the period covered by this report that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

In fiscal 2018, we implemented a new enterprise resource planning (“ERP”) system by transitioning certain of our corporate operations, including corporate general ledger, corporate procurement and payments, non-retail order to cash and corporate cash management functions to the new ERP system.

We have modified our existing internal controls infrastructure, as well as added other processes and internal controls, to adapt to our new ERP system as well as take advantage of the increased functionality of the new system. We believe that the new ERP system and related changes to processes and the design of our internal controls will enhance our internal control over financial reporting while providing us with the ability to scale our business. We believe we have taken the necessary steps to monitor and maintain appropriate internal control over financial reporting and we will continue to evaluate the operating effectiveness of related key internal controls during subsequent periods.

With the exception of the implementation of our ERP solution, no change in our internal control over financial reporting occurred during the fiscal quarter ended August 4, 2018 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting. Based on that evaluation, there has been no such change during the period covered by this report.

PART II – OTHER INFORMATION

Item 1A. Risk Factors

There have been no material changes to our risk factors as disclosed in our Annual Report on Form 10-K for the year ended December 30, 2017 as filed with the Securities and Exchange Commission on March 15, 2018.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

ISSUER PURCHASES OF EQUITY SECURITIES

Period	(a) Total Number of Shares (or Units) Purchased (1)		(b) Average Price Paid Per Share (or Unit)		(c) Total Number of Shares (or Units) Purchased as Part of Publicly Announced Plans or Programs (2)		(d) Maximum Number (or Approximate Dollar Value) of Shares (or Units) that May Yet Be Purchased Under the Plans or Programs (2)
May 6, 2018 – June 2, 2018		167	$	8.85		-	$	9,993,666
June 3, 2018 – July 7, 2018		90,998		7.71		90,777		9,293,740
July 8, 2018 – August 4, 2018		212		8.15		-		9,293,740
Total		91,377	$	7.71		90,777	$	9,293,740

(1) Includes shares of our common stock delivered to us in satisfaction of the tax withholding obligation of holders of restricted shares which vested during the quarter. Our equity incentive plans provide that the value of shares delivered to us to pay the withholding tax obligations is calculated at the closing trading price of our common stock on the date the relevant transaction occurs.

(2) In August 2017, the Board of Directors adopted a share repurchase program authorizing the repurchase of up to $20 million of our common stock. This program authorizes the Company to repurchase shares through September 30, 2020 and does not require the Company to repurchase any specific number of shares, and may be modified, suspended or terminated at any time without prior notice. Shares repurchased under the program will be subsequently retired.

18

Item 6. Exhibits

The following is a list of exhibits filed as a part of the quarterly report on Form 10-Q:

Exhibit No.	Description
2.1	Agreement and Plan of Merger dated April 3, 2000 between Build-A-Bear Workshop, L.L.C. and the Registrant (incorporated by reference from Exhibit 2.1 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)
3.1	Third Amended and Restated Certificate of Incorporation (incorporated by reference from Exhibit 3.1 of our Current Report on Form 8-K, filed on November 11, 2004)
3.2	Amended and Restated Bylaws, as amended through February 23, 2016 (incorporated by reference from Exhibit 3.1 of our Current Report on Form 8-K, filed on February 24, 2016)
4.1	Specimen Stock Certificate (incorporated by reference from Exhibit 4.1 to Amendment No. 3 to our Registration Statement on Form S-1, filed on October 1, 2004, Registration No. 333-118142)
31.1	Rule 13a-14(a)/15d-14(a) certification (pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, executed by the President and Chief Executive Officer)
31.2	Rule 13a-14(a)/15d-14(a) certification (pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, executed by the Chief Financial Officer)
32.1	Section 1350 Certification (pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, executed by the President and Chief Executive Officer)
32.2	Section 1350 Certification (pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, executed by the Chief Financial Officer)
101.INS	XBRL Instance
101.SCH	XBRL Extension Schema
101.CAL	XBRL Extension Calculation
101.DEF	XBRL Extension Definition
101.LAB	XBRL Extension Label
101.PRE	XBRL Extension Presentation

19

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Date: September 13, 2018

BUILD-A-BEAR WORKSHOP, INC.
(Registrant)
By:	/s/ Sharon John
	Sharon John
	President and Chief Executive Officer (on behalf of the registrant and as principal executive officer)
By:	/s/ Voin Todorovic
	Voin Todorovic
	Chief Financial Officer (on behalf of the registrant and as principal financial officer)

20

EX-31.1

Exhibit 31.1

CERTIFICATION PURSUANT TO

SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

AND RULE 13a-14(a) OF

THE SECURITIES EXCHANGE ACT OF 1934

I, Sharon John, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Build-A-Bear Workshop, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

/s/ Sharon John

Sharon John

President and Chief Executive Officer

Build-A-Bear Workshop, Inc.

(Principal Executive Officer)

Date: September 13, 2018

EX-31.2

Exhibit 31.2

CERTIFICATION PURSUANT TO

SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

AND RULE 13a-14(a) OF

THE SECURITIES EXCHANGE ACT OF 1934

I, Voin Todorovic, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Build-A-Bear Workshop, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

/s/ Voin Todorovic

Voin Todorovic

Chief Financial Officer

Build-A-Bear Workshop, Inc.

(Principal Financial Officer)

Date: September 13, 2018

EX-32.1

Exhibit 32.1

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the quarterly report of Build-A-Bear Workshop, Inc. (the “Company”) on Form 10-Q for the period ended August 4, 2018 filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Sharon John, President and Chief Executive Officer of the Company, certify, to the best of my knowledge, pursuant to Rule 13a-14(b) and Section 1350 of Chapter 63 of Title 18 of the United States Code, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

/s/ Sharon John

Sharon John

President and Chief Executive Officer

Build-A-Bear Workshop, Inc.

(Principal Executive Officer)

Date: September 13, 2018

EX-32.2

Exhibit 32.2

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the quarterly report of Build-A-Bear Workshop, Inc. (the “Company”) on Form 10-Q for the period ended August 4, 2018 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Voin Todorovic, Chief Financial Officer of the Company, certify, to the best of my knowledge, pursuant to Rule 13a-14(b) and Section 1350 of Chapter 63 of Title 18 of the United States Code, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

/s/ Voin Todorovic

Voin Todorovic

Chief Financial Officer

Build-A-Bear Workshop, Inc.

(Principal Financial Officer)

Date: September 13, 2018

XML

Document And Entity Information - shares	6 Months Ended
	Aug. 04, 2018	Sep. 06, 2018
Document Information [Line Items]
Entity Registrant Name	BUILD A BEAR WORKSHOP INC
Entity Central Index Key	0001113809
Trading Symbol	bbw
Current Fiscal Year End Date	--02-02
Entity Filer Category	Accelerated Filer
Entity Current Reporting Status	Yes
Entity Voluntary Filers	No
Entity Well-known Seasoned Issuer	No
Entity Common Stock, Shares Outstanding (in shares)		14,971,775
Document Type	10-Q
Document Period End Date	Aug. 04, 2018
Document Fiscal Year Focus	2019
Document Fiscal Period Focus	Q2
Amendment Flag	false

XML

Condensed Consolidated Balance Sheets (Unaudited) - USD ($) $ in Thousands	Aug. 04, 2018		Dec. 30, 2017		Jul. 29, 2017
Current assets:
Cash and cash equivalents	$ 20,398		$ 30,445		$ 12,236
Inventories	47,833		53,136		59,368
Receivables	8,693		13,302		8,357
Prepaid expenses and other current assets	13,686		13,346		12,789
Total current assets	90,610		110,229		92,750
Property and equipment, net	76,157		77,751		75,854
Deferred tax assets	4,847		6,381		9,879
Other intangible assets, net	1,013		995		1,302
Other assets, net	2,182		2,633		2,500
Total Assets	174,809		197,989		182,285
Current liabilities:
Accounts payable	15,046		18,942		16,388
Accrued expenses	12,482	[1]	15,189	[2]	10,806
Gift cards and customer deposits	14,502	[1]	33,926		28,919
Deferred revenue and other	2,154		1,806		1,887
Total current liabilities	44,184		69,863		58,000
Deferred rent	18,342		17,906		17,838
Deferred franchise revenue	1,100		1,208		529
Other liabilities	1,854		1,697		1,554
Commitments and contingencies
Stockholders' equity:
Preferred stock, par value $0.01, Shares authorized: 15,000,000; No shares issued or outstanding at August 4, 2018, December 30, 2017 and July 29, 2017
Common stock, par value $0.01, Shares authorized: 50,000,000; Issued and outstanding: 14,972,136, 15,515,960 and 16,033,667 shares, respectively	150		155		160
Additional paid-in capital	67,383		68,962		69,936
Accumulated other comprehensive loss	(12,015)		(11,562)		(11,901)
Retained earnings	53,811	[1]	49,760		46,169
Total stockholders' equity	109,329		107,315		104,364
Total Liabilities and Stockholders' Equity	$ 174,809		$ 197,989		$ 182,285

[1] The impact on the balances without adoption of ASC 606 includes the activity for the twenty-six weeks ended August 4, 2018 and the December 31, 2017 adjustment.

[2] The impact on the balances due to the adoption of ASC 606 includes income tax payable.

XML

Condensed Consolidated Balance Sheets (Unaudited) (Parentheticals) - $ / shares	Aug. 04, 2018	Dec. 30, 2017	Jul. 29, 2017
Preferred stock, par value (in dollars per share)	$ 0.01	$ 0.01	$ 0.01
Preferred stock, shares authorized (in shares)	15,000,000	15,000,000	15,000,000
Preferred stock, shares issued (in shares)	0	0	0
Preferred stock, shares outstanding (in shares)	0	0	0
Common stock, par value (in dollars per share)	$ 0.01	$ 0.01	$ 0.01
Common stock, shares authorized (in shares)	50,000,000	50,000,000	50,000,000
Common stock, shares issued (in shares)	14,972,136	15,515,960	16,033,667
Common stock, shares outstanding (in shares)	14,972,136	15,515,960	16,033,667

XML

Condensed Consolidated Statements of Income and Comprehensive Income (Unaudited) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Aug. 04, 2018	Jul. 29, 2017	Aug. 04, 2018	Jul. 29, 2017
Revenues:
Revenue	$ 83,178	$ 79,180	$ 166,362	$ 170,383
Costs and expenses:
Cost of merchandise sold	47,779	43,574	93,975	91,131
Consolidated gross profit	35,399	35,606	72,387	79,252
Selling, general and administrative expense	37,928	35,780	74,265	75,008
Interest expense (income), net	16	(10)	21	(16)
Income (loss) before income taxes	(2,545)	(164)	(1,899)	4,260
Income tax expense (benefit)	(745)	(208)	(453)	1,587
Net income (loss)	(1,800)	44	(1,446)	2,673
Foreign currency translation adjustment	(468)	160	(1,215)	596
Comprehensive (loss) income	$ (2,268)	$ 204	$ (2,661)	$ 3,269
Income (loss) per common share:
Basic (in dollars per share)	$ (0.12)	$ 0	$ (0.10)	$ 0.17
Diluted (in dollars per share)	$ (0.12)	$ 0	$ (0.10)	$ 0.17
Shares used in computing common per share amounts:
Basic (in shares)	14,618,582	15,646,014	14,600,578	15,603,909
Diluted (in shares)	14,618,582	15,871,274	14,600,578	15,785,939
Retail [Member]
Revenues:
Revenue	$ 81,037	$ 76,383	$ 162,462	$ 165,126
Costs and expenses:
Cost of merchandise sold	46,601	42,339	91,986	88,795
Commercial Product and Service [Member]
Revenues:
Revenue	1,055	2,086	2,074	4,124
Costs and expenses:
Cost of merchandise sold	591	978	1,070	2,079
International Franchising [Member]
Revenues:
Revenue	1,086	711	1,826	1,133
Costs and expenses:
Cost of merchandise sold	$ 587	$ 257	$ 919	$ 257

XML

Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($) $ in Thousands	6 Months Ended
	Aug. 04, 2018	Jul. 29, 2017
Cash flows from operating activities:
Net loss	$ (1,446)	$ 2,673
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization	8,138	7,892
Stock-based compensation	1,689	2,039
Asset impairment		69
Deferred taxes	(1,264)	1,133
Provision for doubtful accounts		112
Loss on disposal of property and equipment	30	67
Change in assets and liabilities:
Inventories	9,343	(2,128)
Receivables	(326)	2,269
Prepaid expenses and other assets	(632)	(5,388)
Accounts payable and accrued expenses	(4,246)	(10,692)
Lease related liabilities	867	2,201
Gift cards and customer deposits	(4,717)	(5,320)
Deferred revenue	326	(270)
Net cash provided by (used in) operating activities	7,762	(5,343)
Cash flows from investing activities:
Purchases of property and equipment	(7,111)	(9,178)
Purchases of other assets and other intangible assets		(148)
Proceeds from property insurance	82
Cash flow used in investing activities	(7,029)	(9,326)
Cash flows from financing activities:
Proceeds from the exercise of employee stock options, net of withholding tax payments	(357)	(456)
Payments made under capital leases	(47)	(39)
Purchases of Company's common stock	(1,429)
Cash flow used in financing activities	(1,833)	(495)
Effect of exchange rates on cash	(1)	(296)
Net decrease in cash and cash equivalents	(1,101)	(15,460)
Cash and cash equivalents, beginning of period	21,499	27,696
Cash and cash equivalents, end of period	20,398	12,236
Supplemental disclosure of cash flow information:
Net cash paid during the period for income taxes	$ 1,721	$ 928

XML

Note 1 - Basis of Presentation

6 Months Ended

Aug. 04, 2018

Notes to Financial Statements

Business Description and Basis of Presentation [Text Block]

1.

Basis of Presentation

The condensed consolidated financial statements included herein are unaudited and have been prepared by Build-A-Bear Workshop, Inc. and its subsidiaries (collectively, the “Company”) pursuant to the rules and regulations of the U.S. Securities and Exchange Commission (“SEC”). Certain information and footnote disclosures normally included in financial statements prepared in accordance with U.S. generally accepted accounting principles (“GAAP”) have been condensed or omitted pursuant to such rules and regulations. The condensed consolidated balance sheet of the Company as of

December 30, 2017

was derived from the Company’s audited consolidated balance sheet as of that date. All other condensed consolidated financial statements contained herein are unaudited and reflect all adjustments which are, in the opinion of management, necessary to summarize fairly the financial position of the Company and the results of the Company’s operations and cash flows for the periods presented. All of these adjustments are of a normal recurring nature. All significant intercompany balances and transactions have been eliminated in consolidation. Because of the seasonal nature of the Company’s operations, results of operations of any single reporting period should

not

be considered as indicative of results for a full year. These condensed consolidated financial statements should be read in conjunction with the Company’s audited consolidated financial statements for the fiscal year ended

December 30, 2017,

which were included in the Company’s Annual Report on Form

10

-K filed with the SEC on

March 15, 2018.

Certain amounts in prior fiscal periods have been reclassified to conform with the presentation adopted in the current fiscal year.

Change in Fiscal Year

In

January 2018,

the Company's Board of Directors approved a change in the Company’s fiscal year-end, which previously ended on the Saturday closest to

December 31,

to the Saturday closest to

January 31.

This change was effective following the end of the Company's

2017

fiscal year. The

first

12

-month fiscal year under the new calendar will encompass

February 4, 2018

through

February 2, 2019.

Recast historical unaudited financial information for the

thirteen

and

twenty-six

weeks ended

July 29, 2017 

is included in the consolidated financial statements and accompanying notes.

Recent Accounting Pronouncements – Adopted in the current year

In

March 2018,

the FASB issued Accounting Standards Update (“ASU”)

2018

-

05,

Income Taxes (Topic

740

)—Amendments to SEC Paragraphs Pursuant to SEC Staff Accounting Bulletin

No.

118,

that codified SEC Staff Accounting Bulletin (“SAB”)

No.

118,

as it relates to allowing for recognition of provisional amounts related to the U.S. Tax Cuts and Jobs Act (“TCJA”) in the event that the accounting is

not

complete and a reasonable estimate can be made. Where necessary information is

not

available, prepared, or analyzed to determine a reasonable estimate,

no

provisional amount should be recorded. The guidance allows for a measurement period of up to

one

year from the enactment date to finalize the accounting related to the TCJA. The Company has applied the guidance in this update to its financial statements for the

twenty-six

weeks ended

August 4, 2018

and will finalize and record any adjustments related to the TCJA within the

one

year measurement period.

Effective

December 31, 2017,

the Company adopted Accounting Standards Codification (“ASC”)

606,

Revenue from Contracts with Customers, and all the related amendments using the modified retrospective method for contracts that were

not

completed as of

December 31, 2017.

ASC

606

requires an entity to recognize revenue for the transfer of goods or services equal to the amount that it expects to be entitled to receive for those goods or services. The standard also requires additional disclosure about the nature, amount, timing and uncertainty of revenue and cash flows arising from customer contracts, including significant judgments and changes in judgments. Nearly all of the Company’s revenue is derived from retail sales (including e-commerce sites) and is recognized when control of the merchandise is transferred to the customer.

The Company’s most significant ASC

606

impact relates to accounting for gift card breakage. The Company's adjustment for gift card breakage reflects the impact of the change to recognize gift card breakage proportionately as gift card balances are used rather than when it is deemed remote that the unused gift card balance would be redeemed, as done for certain categories of gift cards under the previous standards. In addition, the Company has identified minor changes to the timing of revenues for certain outbound licensing arrangements and international franchise agreements.

As a result of this change, the Company expects a negative impact to revenue and pre-tax income of

$3.9

million in fiscal

2018

with the remaining balance of the cumulative effect adjustment predominantly impacting fiscal years

2019

and

2020.

The comparative historical financial information has

not

been restated and continues to be reported under the accounting standards in effect for those periods. As a result of applying the modified retrospective method to transition to ASC

606,

the following adjustments were made to the consolidated balance sheet as of

December 31, 2017 (

dollars in thousands):

Balance Sheet	Balance as of December 30, 2017		Adjustments due to ASC 606			Balance as of December 31, 2017
Assets
Prepaid expenses and other current assets	$	13,346	$	(13	)	$	13,333
Deferred tax assets		6,381		(2,880	)		3,501
Adjustment: assets			$	(2,893	)
Liabilities
Accrued expenses (1)		15,189		151			15,340
Gift cards and customer deposits		33,926		(12,297	)		21,629
Stockholders' equity
Retained Earnings		49,760		9,253			59,013
Adjustment: liabilities and stockholders' equity			$	(2,893	)

(

1

) - The impact on the balances due to the adoption of ASC

606

includes income tax payable.

The following tables reflect the impact of adoption of ASC

606

for select accounts on the Company’s condensed consolidated statement of income for the

thirteen

and

twenty-six

weeks ended

August 4, 2018

and its condensed consolidated balance sheet as of

August 4, 2018 

and the amounts as if the previous standards were in effect (“Without Adoption of ASC

606”

) (dollars in thousands):

	For the thirteen weeks ended August 4, 2018									For the twenty-six weeks ended August 4, 2018
	As Reported			Without Adoption of ASC 606			Effect of Change			As Reported			Without Adoption of ASC 606			Effect of Change
Select income statement
Revenues
Net retail sales	$	81,037		$	81,779		$	(742	)	$	162,462		$	163,803		$	(1,341	)
Commercial revenue		1,055			1,055			–			2,074			2,074			–
International franchising revenue		1,086			1,086			–			1,826			1,826			–
Total revenues		83,178			83,920			(742	)		166,362			167,703			(1,341	)
Total costs and expenses		–			–			–			–			–			–
Income tax expense		(745	)		(528	)		217			(453	)		(133	)		320
Net loss	$	(1,800	)	$	(1,275	)	$	(525	)	$	(1,446	)	$	(425	)	$	(1,021	)

	August 4, 2018
	As Reported		Without Adoption of ASC 606		Effect of Change
Select balance sheet
Liabilities
Accrued expenses (1)	$	12,482	$	12,651	$	169
Gift cards and customer deposits (1)		14,502		25,458		10,956
Stockholders' equity
Retained earnings (1)		53,811		45,579		(8,232	)
Net effect of Change on Liabilities and Stockholders’ equity					$	2,893

(

1

) - The impact on the balances without adoption of ASC

606

includes the activity for the

twenty-six

 weeks ended

August 4, 2018

and the

December 31, 2017

adjustment.

The impact of adoption of ASC

606

on the Company's condensed consolidated statement of cash flows from operating activities for the

thirteen

and

twenty-six

 weeks ended

August 4, 2018 

was

not

significant.

Recently Issued Accounting Pronouncements

In

February 2016,

the FASB issued Accounting Standards Update (“ASU”)

No.

2016

-

02,

Leases (ASU

2016

-

02

), which will replace most existing lease accounting guidance in U.S. GAAP. The core principle of the ASU is that an entity should recognize the rights and obligations resulting from leases as assets and liabilities. ASU

2016

-

02

will be effective for the Company beginning in fiscal

2019.

In

2017,

the Company established a cross-functional team to use a detailed approach to assess the impact of the new standard. The Company is in the process of implementing new lease accounting software to assess the portfolio of leases, assist in the quantification of the expected impact on the consolidated balance sheet and to facilitate the calculations of the related accounting entries and disclosures. Lease data, required for lease accounting, has been extracted and loaded into the software solution. While the Company has

not

yet completed its evaluation of the impact the new lease accounting guidance will have on its consolidated financial statements, the Company expects to recognize a material impact to the consolidated balance sheet with the addition of significant right-of-use assets and related liabilities because the Company's retail location leases are currently deemed to be operating leases.

XML

Note 2 - Revenue

6 Months Ended

Aug. 04, 2018

Notes to Financial Statements

Revenue from Contract with Customer [Text Block]

2.

Revenue

Nearly all of the Company’s revenue is derived from retail sales (including e-commerce sites) and is recognized when control of the merchandise is transferred to the customer. The Company accounts for revenue in accordance with ASC 

606

which was adopted

December 31, 2017 (

See Note

1—

Basis of Presentation and Note

7

— Stockholder's Equity for additional information). The Company's disaggregated revenue is fully disclosed as net sales to external customers by reporting segment and by geographic area (See Note

10

— Segment Information for additional information). The Company's direct-to-consumer reporting segment represents nearly 

98%

of consolidated revenue. The majority of these sales transactions are single performance obligations that are recorded when control is transferred to the customer.

The following is a description of principal activities from which the Company generates its revenue, by reportable segment.

The Company’s direct-to-consumer segment includes the operating activities of corporately-managed stores, other retail-delivered operations and online sales. Direct-to-consumer revenue is recognized when control of the merchandise is transferred to the customer. For the Company’s online sales, revenue is recognized when control of the merchandise is transferred to the customer, which generally occurs upon delivery to the customer. Revenue is measured as the amount of consideration, including any discounts or incentives, the Company expects to receive in exchange for transferring the merchandise. Product returns have historically averaged less than

one

-

tenth

of

one

percent due to the interactive nature of sales, where consumers customize their own stuffed animal. The Company has elected to exclude from revenue all collected sales, value add and other taxes paid by its customers.

For the Company’s gift cards, revenue is deferred for single transactions until redemption including any related gift card discounts. Historically, gift card redemptions have occurred within 

three

years of acquisition and approximately

75%

 of gift cards have been redeemed within the

first

twelve

months. In addition, unredeemed gift cards or breakage revenue will be recorded in proportion to the customer’s redemption period using an estimated breakage rate based on historical experience. For certain qualifying transactions, a portion of revenue transactions are deferred for the obligation related to the Company’s loyalty program or when a material right in the form of a future discount is granted. In these transactions, the transaction price is allocated to the separate performance obligations based on the relative standalone selling price. The standalone selling price for the points earned for the Company's loyalty program is estimated using the retail value of the merchandise earned, adjusted for estimated breakage based on historical redemption patterns. The revenue associated with the initial merchandise purchased is recognized immediately and the value assigned to the points is deferred until the points are redeemed, forfeited or expired. In regards to the consolidated balance sheet, contract liabilities for gift cards are classified as gift cards and customer deposits.

The Company’s commercial segment includes transactions with other businesses and are mainly comprised of licensing the Company’s intellectual properties for

third

-party use and wholesale sales of merchandise, including supplies and fixtures. Revenue for wholesale sales is recognized when control of the merchandise or fixtures is transferred to the customer, which generally occurs upon delivery to the customer. The license agreements provide the customer with highly interrelated rights that are

not

distinct in the context of the contract and therefore, have been accounted for as a single performance obligation and recognized as licensee sales occur. If the contract includes a guaranteed minimum, the minimum guarantee is recognized on a straight-line basis over the guarantee term until such time as royalties earned through licensee sales exceed the minimum guarantee. The Company classifies these guaranteed minimum contract liabilities as deferred revenue on the consolidated balance sheet.

The Company’s international franchising segment includes the activities with franchisees who operate store locations in certain countries and includes development fees, sales-based royalties and merchandise, including supplies and fixture sales. The Company's obligations under the franchise agreement are ongoing and include operations and product development support and training, generally concentrated around new store openings. These obligations are highly interrelated rights that are

not

distinct in the context of the contract and, therefore, have been accounted for as a single performance obligation and recognized as franchisee sales occur. If the contract includes an initial,

one

-time nonrefundable development fee, this fee is recognized on a straight-line basis over the term of the franchise agreement, which

may

extend for periods up to

25

years. The Company classifies these initial,

one

-time nonrefundable franchise fee contract liabilities as deferred revenue on the consolidated balance sheet. Revenue from merchandise and fixture sales is recognized when control is transferred to the franchisee.

The Company also incurs expenses directly related to the startup of new franchises, including finder’s fees, legal and travel costs as well as expenses related to its ongoing support of the franchisees, predominantly travel and employee compensation. Accordingly, the Company’s policy is to capitalize the finder’s fee, an incremental cost, and expense all other costs as incurred.  Additionally, the Company amortizes these capitalized costs into expense in the same pattern as the development fee's recording of revenue as described previously.

XML

Note 3 - Prepaid Expenses and Other Current Assets

6 Months Ended

Aug. 04, 2018

Notes to Financial Statements

Prepaid Expenses and Other Assets [Text Block]

3.

Prepaid Expenses and Other Current Assets

Prepaid expenses and other current assets consist of the following (in thousands):

	August 4,		December 30,		July 29,
	2018		2017		2017
Prepaid occupancy	$	7,137	$	7,688	$	7,069
Other		6,549		5,658		5,720
Total	$	13,686	$	13,346	$	12,789

XML

Note 4 - Accrued Expenses

6 Months Ended

Aug. 04, 2018

Notes to Financial Statements

Accounts Payable and Accrued Liabilities Disclosure [Text Block]

4.

Accrued Expenses

Accrued expenses consist of the following (in thousands):

	August 4,		December 30,		July 29,
	2018		2017		2017
Accrued wages, bonuses and related expenses	$	5,864	$	5,863	$	5,908
Sales and cross-border taxes payable		3,050		4,858		1,882
Accrued rent and related expenses		3,294		3,679		3,016
Current income taxes payable		274		789		–
Total	$	12,482	$	15,189	$	10,806

XML

Note 5 - Stock-based Compensation

6 Months Ended

Aug. 04, 2018

Notes to Financial Statements

Disclosure of Compensation Related Costs, Share-based Payments [Text Block]

5.

Stock-based Compensation

On

March 14, 2017,

the Company’s Board of Directors (the Board) adopted, subject to stockholder approval, the Build-A-Bear Workshop, Inc.

2017

Omnibus Incentive Plan (the Incentive Plan). On

May 11, 2017,

at the Company’s

2017

Annual Meeting of Stockholders, the Company’s stockholders approved the Incentive Plan. The Incentive Plan, which is administered by the Compensation and Development Committee of the Board, permits the grant of stock options (including both incentive and non-qualified stock options), stock appreciation rights, restricted stock, cash and other stock-based awards, some of which

may

be performance-based pursuant to the terms of the Incentive Plan. The Board

may

amend, modify or terminate the Incentive Plan at any time, except as otherwise provided in the Incentive Plan. The Incentive Plan will terminate on

March 14, 2027,

unless earlier terminated by the Board. The number of shares of the Company’s common stock authorized for issuance under the Incentive Plan is

1,000,000,

plus shares of stock subject to outstanding awards made under the Company’s Third Amended and Restated

2004

Stock Incentive Plan that on or after

March 21, 2017

may

be forfeited, expire or be settled for cash.

For the

thirteen

and

twenty-six

weeks ended

August 

4,

2018,

selling, general and administrative expense includes

$0.9

 million and

$1.7

 million, respectively, of stock-based compensation expense. For the

thirteen

and

twenty-six

weeks ended

July 

29,

2017,

selling, general and administrative expense includes

$0.8

million and

$2.0

 million, respectively, of stock-based compensation expense. As of

August 4, 2018,

there was

$4.7

 million of total unrecognized compensation expense related to unvested restricted stock and option awards which is expected to be recognized over a weighted-average period of

1.5

 years.

The following table is a summary of the balances and activity for stock options for the

twenty-six

 weeks ended

August 4, 2018:

	Options
	Shares			Weighted Average Exercise Price
Outstanding, February 4, 2018		791,567		$	9.67
Granted		213,687			8.60
Exercised		(8,604	)		5.65
Forfeited		—			—
Canceled or expired		—			—
Outstanding, August 4, 2018		996,650		$	9.47

The following table is a summary of the balances and activity related to time-based and performance-based restricted stock for the

twenty-six

weeks ended

August 4, 2018:

	Restricted Stock					Performance Shares
	Shares			Weighted Average Grant Date Fair Value		Shares			Weighted Average Grant Date Fair Value
Outstanding, February 4, 2018		357,412		$	10.96		289,615		$	13.66
Granted		205,434			8.67		83,256			8.60
Vested		(176,769	)		11.80		(6,323	)		20.58
Forfeited		(1,208	)		13.63		(1,280	)		13.69
Canceled or expired		—			—		(50,000	)		20.80
Outstanding, August 4, 2018		384,869		$	9.35		315,268		$	11.05

The total fair value of shares vested during the

twenty-six

 weeks ended

August 4, 2018

and

July 

29,

2017

was

$2.2

 million and

$2.3

 million, respectively.

In

March 2018,

the Company awarded

three

-year performance-based restricted stock subject to the achievement of pre-established consolidated total pre-tax income growth objectives for fiscal

2018,

2019

and

2020.

In addition, the Company awarded

three

-year performance-based restricted stock subject to the achievement of pre-established consolidated revenue growth objectives for fiscal

2018,

2019

and

2020.

These shares have a payout opportunity ranging from

25%

to

200%

of the target number of shares. In

2017,

the Company awarded

three

-year performance-based restricted stock subject to the achievement of pre-established pre-tax income growth objectives for

2017,

2018

and

2019.

In

2016,

the Company awarded 

three

-year performance-based restricted stock subject to the achievement of pre-established cumulative total revenue goals for fiscal

2016,

2017

and

2018.

The outstanding performance shares as of

August 4, 2018 

consist of the following:

	August 4, 2018
Earned shares subject to time-based restrictions at actual		—
Unearned shares subject to performance-based restrictions at target:
2015 - 2017 consolidated pre-tax income		—
2016 - 2018 consolidated cumulative total revenues		148,115
2017 - 2019 consolidated pre-tax income growth objectives		83,897
2018 - 2020 consolidated total revenues growth objectives		20,756
2018 - 2020 consolidated pre-tax income growth objectives		62,500
Performance shares outstanding, August 4, 2018		315,268

XML

Note 6 - Income Taxes

6 Months Ended

Aug. 04, 2018

Notes to Financial Statements

Income Tax Disclosure [Text Block]

6.

Income Taxes

The effective tax rate was

29.3%

and

23.9%

for the

thirteen

and

twenty-six

weeks ended

August 4, 2018,

respectively, compared to

126.8%

and

37.3%

for the

thirteen

and

twenty-six

weeks ended

July 

29,

2017,

respectively. The 

2018

 effective tax differed from the statutory rate of

21%

primarily due to the jurisdictional mix of earnings. The fiscal

2017

 effective tax rate differed from the statutory rate of

34%

primarily due to the effect of discrete tax items.  

On

December 22, 2017,

the Tax Cuts and Job Act (“Tax Reform Act”) was enacted, which significantly changes U.S. tax law effective by, among other things, lowering the maximum corporate income tax statutory rate from

35%

to

21%,

implementing a territorial tax system and imposing a repatriation tax on deemed repatriated earnings of foreign subsidiaries. The Tax Reform Act was effective as of

January 1, 2018.

The Company recorded a provisional tax charge of

$1.4

million for the re-measurement of its U.S. net deferred tax assets in fiscal

2017

but it does

not

anticipate a significant charge for the

one

-time transition tax on the deemed repatriation of foreign earnings. The Global Intangible Low-Taxed Income (“GILTI”) provisions of the Tax Reform Act require a company to include in its U.S. income tax return foreign subsidiary earnings in excess of an allowable return on the foreign subsidiary’s tangible assets. The Base-Eroding Anti-abuse Tax (“BEAT”) provisions of the Tax Reform Act assess tax on certain payments made by a U.S. company to a related foreign company. The Company does

not

expect the incremental tax charge due to GILTI or BEAT to be significant. In accordance with SAB

118

and ASU

2018

-

05,

the financial reporting impact of the Tax Reform Act is expected to be completed in the

fourth

quarter of fiscal

2018.

XML

Note 7 - Stockholders' Equity

6 Months Ended

Aug. 04, 2018

Notes to Financial Statements

Stockholders' Equity Note Disclosure [Text Block]

7.

Stockholders’ Equity

The following table sets forth the changes in stockholders’ equity (in thousands) for the

twenty-six

week periods ended

August 4, 2018

and

July 

29,

2017:

	Twenty-six week periods
	February 3, 2018 to			January 28, 2017 to
	August 4, 2018			July 29, 2017
Beginning balance	$	112,102		$	99,514
Stock-based compensation		1,689			2,038
Shares issued under employee stock plans		(376	)		(457	)
Share repurchase and retirement		(1,429	)		-
Other comprehensive income (loss)		(1,215	)		596
Net income (loss)		(1,446	)		2,673
Other		4			-
Ending balance	$	109,329		$	104,364

In

August 2017,

the Company’s Board of Directors authorized a share repurchase program of up to

$20

million. From the date of such authorization through

August 4, 2018, 

the Company has repurchased 

1.2

 million shares at an average price of

$8.77

 per share for an aggregate amount of

$10.7

 million.

XML

Note 8 - Income Per Share

6 Months Ended

Aug. 04, 2018

Notes to Financial Statements

Earnings Per Share [Text Block]

8.

Income per Share

The Company uses the

two

-class method to compute basic and diluted net income or loss per common share. In periods of net loss,

no

effect is given to the Company’s participating securities as they do

not

contractually participate in the losses of the Company. The following table sets forth the computation of basic and diluted net income per share (in thousands, except share and per share data):

	Thirteen weeks ended					Twenty-six weeks ended
	August 4,			July 29,		August 4,			July 29,
	2018			2017		2018			2017
NUMERATOR:
Net income (loss) before allocation of earnings to participating securities	$	(1,800	)	$	44	$	(1,446	)	$	2,673
Less: Earnings allocated to participating securities		-			-		-			33
Net income (loss)	$	(1,800	)	$	44	$	(1,446	)	$	2,640
DENOMINATOR:
Weighted average number of common shares outstanding - basic		14,618,582			15,646,014		14,600,578			15,603,909
Dilutive effect of share-based awards:		-			225,260		-			182,030
Weighted average number of common shares outstanding - dilutive		14,618,582			15,871,274		14,600,578			15,785,939
Basic income (loss) per common share attributable to Build-A-Bear Workshop, Inc. stockholders	$	(0.12	)	$	0.00	$	(0.10	)	$	0.17
Diluted income (loss) per common share attributable to Build-A-Bear Workshop, Inc. stockholders	$	(0.12	)	$	0.00	$	(0.10	)	$	0.17

In calculating diluted income per share for the

thirteen

and

twenty-six

week periods ended

August 4, 2018,

options to purchase

594,411

 and

548,400

 shares of common stock, respectively, that were outstanding at the end of the period were

not

included in the computation of diluted income per share due to their anti-dilutive effect. For the

thirteen

and

twenty-six

week periods ended

July 

29,

2017,

the number of options to purchase common shares that were excluded from the calculation were 

339,772

 and

323,598

 shares, respectively.

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Note 9 - Comprehensive Income (Loss)

6 Months Ended

Aug. 04, 2018

Notes to Financial Statements

Comprehensive Income (Loss) Note [Text Block]

9.

Comprehensive Income (Loss)

The difference between comprehensive income or loss and net income or loss results from foreign currency translation adjustments on the balance sheets of subsidiaries whose functional currency is

not

the U.S. Dollar. The accumulated other comprehensive income (loss) balance at

August 4, 2018

and

July 

29,

2017

was comprised entirely of foreign currency translation. For the

thirteen

and 

twenty-six

 weeks ended

August 4, 2018

and

July 

29,

2017,

there were

no

reclassifications out of accumulated other comprehensive loss.

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Note 10 - Segment Information

6 Months Ended

Aug. 04, 2018

Notes to Financial Statements

Segment Reporting Disclosure [Text Block]

10.

Segment Information 

The Company’s operations are conducted through

three

operating segments consisting of direct-to-consumer (DTC), commercial and international franchising. The DTC segment includes the operating activities of corporately-managed stores in the United States, Canada, the United Kingdom, Ireland, Denmark and China and other retail delivery operations, including the Company’s e-commerce sites and temporary stores. The international franchising segment includes the activities of the Company’s franchisees with store locations in Europe (outside of the United Kingdom, Ireland and Denmark), Asia, Australia, the Middle East, Africa and Mexico. The commercial segment includes the Company’s transactions with other businesses, mainly comprised of licensing the Company’s intellectual properties for

third

party use and wholesale activities. The operating segments have discrete sources of revenue, different capital structures and different cost structures. These operating segments represent the basis on which the Company’s chief operating decision maker regularly evaluates the business in assessing performance, determining the allocation of resources and the pursuit of future growth opportunities. Accordingly, the Company has determined that each of its operating segments represent a reportable segment. The

three

reportable segments follow the same accounting policies used for the Company’s consolidated financial statements.

Following is a summary of the financial information for the Company’s reportable segments (in thousands): 

	Direct-to-					International
	Consumer			Commercial		Franchising			Total
Thirteen weeks ended August 4, 2018
Net sales to external customers	$	81,037		$	1,055	$	1,086		$	83,178
Income (loss) before income taxes		(3,148	)		289		314			(2,545	)
Capital expenditures		4,081			-		-			4,081
Depreciation and amortization		4,021			-		2			4,023
Thirteen weeks ended July 29, 2017
Net sales to external customers	$	76,383		$	2,086	$	711		$	79,180
Income (loss) before income taxes		(1,006	)		930		(88	)		(164	)
Capital expenditures		5,518			-		-			5,518
Depreciation and amortization		3,970			-		15			3,985
Twenty-six weeks ended August 4, 2018
Net sales to external customers	$	162,462		$	2,074	$	1,826		$	166,362
Income (loss) before income taxes		(3,171	)		651		621			(1,899	)
Capital expenditures		7,111			-		-			7,111
Depreciation and amortization		8,137			1		-			8,138
Twenty-six weeks ended July 29, 2017
Net sales to external customers	$	165,126			4,124		1,133			170,383
Income (loss) before income taxes		2,472			1,722		66			4,260
Capital expenditures		9,326			-		-			9,326
Depreciation and amortization		7,859			1		32			7,892
Total Assets as of:
August 4, 2018	$	163,907		$	5,847	$	5,055		$	174,809
July 29, 2017		174,017			6,041		2,227			182,285

The Company’s reportable segments are primarily determined by the types of products and services that each offers. Each reportable segment

may

operate in many geographic areas. The Company allocates revenues to geographic areas based on the location of the customer or franchisee. The following schedule is a summary of the Company’s sales to external customers and long-lived assets by geographic area (in thousands):

	North
	America (1)		Europe (2)		Other (3)		Total
Thirteen weeks ended August 4, 2018
Net sales to external customers	$	71,964	$	10,604	$	610	$	83,178
Thirteen weeks ended July 29, 2017
Net sales to external customers		66,220		12,466		494		79,180
Twenty-six weeks ended August 4, 2018
Net sales to external customers		141,932		23,430		1,000		166,362
Property and equipment, net		66,606		9,530		21		76,157
Twenty-six weeks ended July 29, 2017
Net sales to external customers		142,963		26,502		918		170,383
Property and equipment, net		66,203		9,617		34		75,854

For purposes of this table only:

(

1

)  North America includes the United States, Canada, Puerto Rico and international franchising revenue in Mexico 

(

2

)  Europe includes the United Kingdom, Ireland, Denmark and international franchising revenue in Europe 

(

3

)  Other includes international franchising revenue outside of North America and Europe and a corporately-managed store in China 

XML

Note 11 - Contingencies

6 Months Ended

Aug. 04, 2018

Notes to Financial Statements

Commitments and Contingencies Disclosure [Text Block]

11.

Contingencies

In the normal course of business, the Company is subject to legal proceedings, government inquiries and claims, and other commercial disputes. If

one

or more of these matters has an unfavorable resolution, it is possible that the results of operations, liquidity or financial position of the Company could be materially affected in any particular period. The Company accrues a liability for these types of contingencies when it believes that it is both probable that a liability has been incurred and that it can reasonably estimate the amount of the loss. Gain contingencies are recorded when the underlying uncertainty has been settled.

Assessments made by the United Kingdom customs authority in

2012

have been appealed by the Company, which has paid the disputed duty, strictly under protest, pending the outcome of the continuing dispute, and this is included in receivables in the DTC segment. The United Kingdom customs authority is contesting the Company's appeal. The Company maintains a provision against the related receivable, based on a current evaluation of collectability, using the latest facts available in the dispute. As of

August 4, 

2018,

the Company had a gross receivable balance of

$3.7

 million and a reserve of

$2.9

 million, leaving a net receivable of

$0.8

million. However, the Company continues to vigorously dispute the customs audit findings and believes that the outcome of this dispute will

not

have a material adverse impact on the results of operations, liquidity or financial position of the Company.

XML

Note 1 - Basis of Presentation (Tables)

6 Months Ended

Aug. 04, 2018

Notes Tables

Schedule of New Accounting Pronouncements and Changes in Accounting Principles [Table Text Block]

Balance Sheet	Balance as of December 30, 2017		Adjustments due to ASC 606			Balance as of December 31, 2017
Assets
Prepaid expenses and other current assets	$	13,346	$	(13	)	$	13,333
Deferred tax assets		6,381		(2,880	)		3,501
Adjustment: assets			$	(2,893	)
Liabilities
Accrued expenses (1)		15,189		151			15,340
Gift cards and customer deposits		33,926		(12,297	)		21,629
Stockholders' equity
Retained Earnings		49,760		9,253			59,013
Adjustment: liabilities and stockholders' equity			$	(2,893	)

	For the thirteen weeks ended August 4, 2018									For the twenty-six weeks ended August 4, 2018
	As Reported			Without Adoption of ASC 606			Effect of Change			As Reported			Without Adoption of ASC 606			Effect of Change
Select income statement
Revenues
Net retail sales	$	81,037		$	81,779		$	(742	)	$	162,462		$	163,803		$	(1,341	)
Commercial revenue		1,055			1,055			–			2,074			2,074			–
International franchising revenue		1,086			1,086			–			1,826			1,826			–
Total revenues		83,178			83,920			(742	)		166,362			167,703			(1,341	)
Total costs and expenses		–			–			–			–			–			–
Income tax expense		(745	)		(528	)		217			(453	)		(133	)		320
Net loss	$	(1,800	)	$	(1,275	)	$	(525	)	$	(1,446	)	$	(425	)	$	(1,021	)

	August 4, 2018
	As Reported		Without Adoption of ASC 606		Effect of Change
Select balance sheet
Liabilities
Accrued expenses (1)	$	12,482	$	12,651	$	169
Gift cards and customer deposits (1)		14,502		25,458		10,956
Stockholders' equity
Retained earnings (1)		53,811		45,579		(8,232	)
Net effect of Change on Liabilities and Stockholders’ equity					$	2,893

XML

Note 3 - Prepaid Expenses and Other Current Assets (Tables)

6 Months Ended

Aug. 04, 2018

Notes Tables

Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Table Text Block]

	August 4,		December 30,		July 29,
	2018		2017		2017
Prepaid occupancy	$	7,137	$	7,688	$	7,069
Other		6,549		5,658		5,720
Total	$	13,686	$	13,346	$	12,789

XML

Note 4 - Accrued Expenses (Tables)

6 Months Ended

Aug. 04, 2018

Notes Tables

Schedule of Accrued Liabilities [Table Text Block]

	August 4,		December 30,		July 29,
	2018		2017		2017
Accrued wages, bonuses and related expenses	$	5,864	$	5,863	$	5,908
Sales and cross-border taxes payable		3,050		4,858		1,882
Accrued rent and related expenses		3,294		3,679		3,016
Current income taxes payable		274		789		–
Total	$	12,482	$	15,189	$	10,806

XML

Note 5 - Stock-based Compensation (Tables)

6 Months Ended

Aug. 04, 2018

Notes Tables

Share-based Compensation, Stock Options, Activity [Table Text Block]

	Options
	Shares			Weighted Average Exercise Price
Outstanding, February 4, 2018		791,567		$	9.67
Granted		213,687			8.60
Exercised		(8,604	)		5.65
Forfeited		—			—
Canceled or expired		—			—
Outstanding, August 4, 2018		996,650		$	9.47

Schedule of Share-based Compensation, Restricted Stock and Restricted Stock Units Activity [Table Text Block]

	Restricted Stock					Performance Shares
	Shares			Weighted Average Grant Date Fair Value		Shares			Weighted Average Grant Date Fair Value
Outstanding, February 4, 2018		357,412		$	10.96		289,615		$	13.66
Granted		205,434			8.67		83,256			8.60
Vested		(176,769	)		11.80		(6,323	)		20.58
Forfeited		(1,208	)		13.63		(1,280	)		13.69
Canceled or expired		—			—		(50,000	)		20.80
Outstanding, August 4, 2018		384,869		$	9.35		315,268		$	11.05

Share-based Compensation, Performance Shares Award Outstanding Activity [Table Text Block]

	August 4, 2018
Earned shares subject to time-based restrictions at actual		—
Unearned shares subject to performance-based restrictions at target:
2015 - 2017 consolidated pre-tax income		—
2016 - 2018 consolidated cumulative total revenues		148,115
2017 - 2019 consolidated pre-tax income growth objectives		83,897
2018 - 2020 consolidated total revenues growth objectives		20,756
2018 - 2020 consolidated pre-tax income growth objectives		62,500
Performance shares outstanding, August 4, 2018		315,268

XML

Note 7 - Stockholders' Equity (Tables)

6 Months Ended

Aug. 04, 2018

Notes Tables

Schedule of Stockholders Equity [Table Text Block]

	Twenty-six week periods
	February 3, 2018 to			January 28, 2017 to
	August 4, 2018			July 29, 2017
Beginning balance	$	112,102		$	99,514
Stock-based compensation		1,689			2,038
Shares issued under employee stock plans		(376	)		(457	)
Share repurchase and retirement		(1,429	)		-
Other comprehensive income (loss)		(1,215	)		596
Net income (loss)		(1,446	)		2,673
Other		4			-
Ending balance	$	109,329		$	104,364

XML

Note 8 - Income Per Share (Tables)

6 Months Ended

Aug. 04, 2018

Notes Tables

Schedule of Earnings Per Share, Basic and Diluted [Table Text Block]

	Thirteen weeks ended					Twenty-six weeks ended
	August 4,			July 29,		August 4,			July 29,
	2018			2017		2018			2017
NUMERATOR:
Net income (loss) before allocation of earnings to participating securities	$	(1,800	)	$	44	$	(1,446	)	$	2,673
Less: Earnings allocated to participating securities		-			-		-			33
Net income (loss)	$	(1,800	)	$	44	$	(1,446	)	$	2,640
DENOMINATOR:
Weighted average number of common shares outstanding - basic		14,618,582			15,646,014		14,600,578			15,603,909
Dilutive effect of share-based awards:		-			225,260		-			182,030
Weighted average number of common shares outstanding - dilutive		14,618,582			15,871,274		14,600,578			15,785,939
Basic income (loss) per common share attributable to Build-A-Bear Workshop, Inc. stockholders	$	(0.12	)	$	0.00	$	(0.10	)	$	0.17
Diluted income (loss) per common share attributable to Build-A-Bear Workshop, Inc. stockholders	$	(0.12	)	$	0.00	$	(0.10	)	$	0.17

XML

Note 10 - Segment Information (Tables)

6 Months Ended

Aug. 04, 2018

Notes Tables

Schedule of Segment Reporting Information, by Segment [Table Text Block]

	Direct-to-					International
	Consumer			Commercial		Franchising			Total
Thirteen weeks ended August 4, 2018
Net sales to external customers	$	81,037		$	1,055	$	1,086		$	83,178
Income (loss) before income taxes		(3,148	)		289		314			(2,545	)
Capital expenditures		4,081			-		-			4,081
Depreciation and amortization		4,021			-		2			4,023
Thirteen weeks ended July 29, 2017
Net sales to external customers	$	76,383		$	2,086	$	711		$	79,180
Income (loss) before income taxes		(1,006	)		930		(88	)		(164	)
Capital expenditures		5,518			-		-			5,518
Depreciation and amortization		3,970			-		15			3,985
Twenty-six weeks ended August 4, 2018
Net sales to external customers	$	162,462		$	2,074	$	1,826		$	166,362
Income (loss) before income taxes		(3,171	)		651		621			(1,899	)
Capital expenditures		7,111			-		-			7,111
Depreciation and amortization		8,137			1		-			8,138
Twenty-six weeks ended July 29, 2017
Net sales to external customers	$	165,126			4,124		1,133			170,383
Income (loss) before income taxes		2,472			1,722		66			4,260
Capital expenditures		9,326			-		-			9,326
Depreciation and amortization		7,859			1		32			7,892
Total Assets as of:
August 4, 2018	$	163,907		$	5,847	$	5,055		$	174,809
July 29, 2017		174,017			6,041		2,227			182,285

Schedule of Revenue from External Customers and Long-Lived Assets, by Geographical Areas [Table Text Block]

	North
	America (1)		Europe (2)		Other (3)		Total
Thirteen weeks ended August 4, 2018
Net sales to external customers	$	71,964	$	10,604	$	610	$	83,178
Thirteen weeks ended July 29, 2017
Net sales to external customers		66,220		12,466		494		79,180
Twenty-six weeks ended August 4, 2018
Net sales to external customers		141,932		23,430		1,000		166,362
Property and equipment, net		66,606		9,530		21		76,157
Twenty-six weeks ended July 29, 2017
Net sales to external customers		142,963		26,502		918		170,383
Property and equipment, net		66,203		9,617		34		75,854

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Note 1 - Basis of Presentation (Details Textual) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended		12 Months Ended
	Aug. 04, 2018	Jul. 29, 2017	Aug. 04, 2018	Jul. 29, 2017	Feb. 02, 2019
Revenue from Contract with Customer, Excluding Assessed Tax, Total	$ 83,178	$ 79,180	$ 166,362	$ 170,383
Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling Interest, Total	(2,545)	$ (164)	(1,899)	$ 4,260
Difference between Revenue Guidance in Effect before and after Topic 606 [Member]
Revenue from Contract with Customer, Excluding Assessed Tax, Total	$ (742)		$ (1,341)
Difference between Revenue Guidance in Effect before and after Topic 606 [Member] | Scenario, Forecast [Member] | Accounting Standards Update 2014-09 [Member]
Revenue from Contract with Customer, Excluding Assessed Tax, Total					$ (3,900)
Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling Interest, Total					$ (3,900)

XML

Note 1 - Basis of Presentation - Adoption of ASC 606 (Details) - USD ($) $ in Thousands		3 Months Ended			6 Months Ended
		Aug. 04, 2018		Jul. 29, 2017	Aug. 04, 2018		Jul. 29, 2017	Dec. 31, 2017		Dec. 30, 2017
Prepaid expenses and other current assets		$ 13,686		$ 12,789	$ 13,686		$ 12,789	$ 13,333		$ 13,346
Deferred tax assets		4,847		9,879	4,847		9,879	3,501		6,381
Adjustment: assets		174,809		182,285	174,809		182,285			197,989
Accrued expenses		12,482	[1]	10,806	12,482	[1]	10,806	15,340	[2]	15,189	[2]
Gift cards and customer deposits		14,502	[1]	28,919	14,502	[1]	28,919	21,629		33,926
Retained Earnings		53,811	[1]	46,169	53,811	[1]	46,169	59,013		49,760
Adjustment: liabilities and stockholders' equity		174,809		182,285	174,809		182,285			197,989
Revenue		83,178		79,180	166,362		170,383
Total costs and expenses
Income tax expense		(745)		(208)	(453)		1,587
Net loss		(1,800)		44	(1,446)		2,673
Net effect of Change on Liabilities and Stockholders’ equity		174,809		182,285	174,809		182,285			$ 197,989
Calculated under Revenue Guidance in Effect before Topic 606 [Member]
Accrued expenses	[1]	12,651			12,651
Gift cards and customer deposits	[1]	25,458			25,458
Retained Earnings	[1]	45,579			45,579
Revenue		83,920			167,703
Total costs and expenses
Income tax expense		(528)			(133)
Net loss		(1,275)			(425)
Difference between Revenue Guidance in Effect before and after Topic 606 [Member]
Revenue		(742)			(1,341)
Total costs and expenses
Income tax expense		217			320
Net loss		(525)			(1,021)
Retail [Member]
Revenue		81,037		76,383	162,462		165,126
Retail [Member] | Calculated under Revenue Guidance in Effect before Topic 606 [Member]
Revenue		81,779			163,803
Retail [Member] | Difference between Revenue Guidance in Effect before and after Topic 606 [Member]
Revenue		(742)			(1,341)
Commercial Product and Service [Member]
Revenue		1,055		2,086	2,074		4,124
Commercial Product and Service [Member] | Calculated under Revenue Guidance in Effect before Topic 606 [Member]
Revenue		1,055			2,074
Commercial Product and Service [Member] | Difference between Revenue Guidance in Effect before and after Topic 606 [Member]
Revenue
International Franchising [Member]
Revenue		1,086		$ 711	1,826		$ 1,133
International Franchising [Member] | Calculated under Revenue Guidance in Effect before Topic 606 [Member]
Revenue		1,086			1,826
International Franchising [Member] | Difference between Revenue Guidance in Effect before and after Topic 606 [Member]
Revenue
Accounting Standards Update 2014-09 [Member]
Prepaid expenses and other current assets								(13)
Deferred tax assets								(2,880)
Adjustment: assets								(2,893)
Accrued expenses	[2]							151
Gift cards and customer deposits								(12,297)
Retained Earnings								9,253
Adjustment: liabilities and stockholders' equity								(2,893)
Net effect of Change on Liabilities and Stockholders’ equity								$ (2,893)
Accounting Standards Update 2014-09 [Member] | Difference between Revenue Guidance in Effect before and after Topic 606 [Member]
Accrued expenses	[1]	169			169
Gift cards and customer deposits	[1]	10,956			10,956
Retained Earnings	[1]	(8,232)			(8,232)
Adjustment: liabilities and stockholders' equity		2,893			2,893
Net effect of Change on Liabilities and Stockholders’ equity		$ 2,893			$ 2,893

[1] The impact on the balances without adoption of ASC 606 includes the activity for the twenty-six weeks ended August 4, 2018 and the December 31, 2017 adjustment.

[2] The impact on the balances due to the adoption of ASC 606 includes income tax payable.

XML

Note 2 - Revenue (Details Textual)	6 Months Ended
	Aug. 04, 2018
Gift Card Redemption Period	3 years
Estimated Percentage of Gift Card Redemptions Within First Twelve Months	75.00%
Direct to Consumer [Member]
Segment Revenue of Consolidated Revenue, Percentage	98.00%
International Franchising [Member]
Capitalized Contract Cost, Amortization Period	25 years

XML

Note 3 - Prepaid Expenses and Other Current Assets - Summary of Prepaid Expenses and Other Current Assets (Details) - USD ($) $ in Thousands	Aug. 04, 2018	Dec. 31, 2017	Dec. 30, 2017	Jul. 29, 2017
Prepaid occupancy	$ 7,137		$ 7,688	$ 7,069
Other	6,549		5,658	5,720
Total	$ 13,686	$ 13,333	$ 13,346	$ 12,789

XML

Note 4 - Accrued Expenses - Summary of Accrued Expenses (Details) - USD ($) $ in Thousands	Aug. 04, 2018		Dec. 31, 2017	[2]	Dec. 30, 2017		Jul. 29, 2017
Accrued wages, bonuses and related expenses	$ 5,864				$ 5,863		$ 5,908
Sales and cross-border taxes payable	3,050				4,858		1,882
Accrued rent and related expenses	3,294				3,679		3,016
Current income taxes payable	274				789
Total	$ 12,482	[1]	$ 15,340		$ 15,189	[2]	$ 10,806

[1] The impact on the balances without adoption of ASC 606 includes the activity for the twenty-six weeks ended August 4, 2018 and the December 31, 2017 adjustment.

[2] The impact on the balances due to the adoption of ASC 606 includes income tax payable.

XML

Note 5 - Stock-based Compensation (Details Textual) - USD ($) $ in Millions	1 Months Ended	3 Months Ended		6 Months Ended
	Mar. 31, 2018	Aug. 04, 2018	Jul. 29, 2017	Aug. 04, 2018	Jul. 29, 2017	May 11, 2017
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Period for Recognition				1 year 182 days
Minimum [Member]
Performance-based Shares, Payout Opportunity, Percentage	25.00%
Maximum [Member]
Performance-based Shares, Payout Opportunity, Percentage	200.00%
Options and Restricted Stock [Member]
Allocated Share-based Compensation Expense, Total		$ 0.9	$ 0.8	$ 1.7	$ 2.0
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Total		$ 4.7		4.7
Time-based and Performance-based Shares [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period, Fair Value				$ 2.2	$ 2.3
Performance Shares [Member] | Vesting at End of Three-year Performance Period [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Performance Period	3 years
The 2017 Omnibus Incentive Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized						1,000,000

XML

Note 5 - Stock-based Compensation - Activity for Stock Options (Details)	6 Months Ended
	Aug. 04, 2018 $ / shares shares
Outstanding, beginning of period (in shares) | shares	791,567
Outstanding, beginning of period, weighted average exercise price (in dollars per share) | $ / shares	$ 9.67
Granted (in shares) | shares	213,687
Granted, weighted average exercise price (in dollars per share) | $ / shares	$ 8.60
Exercised (in shares) | shares	(8,604)
Exercised, weighted average exercise price (in dollars per share) | $ / shares	$ 5.65
Forfeited (in shares) | shares
Forfeited, weighted average exercise price (in dollars per share) | $ / shares
Canceled or expired (in shares) | shares
Canceled or expired, weighted average exercise price (in dollars per share) | $ / shares
Outstanding, end of period (in shares) | shares	996,650
Outstanding, end of period, weighted average exercise price (in dollars per share) | $ / shares	$ 9.47

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Note 5 - Stock-based Compensation - Activity for Time-based and Performance-based Restricted Stock (Details)	6 Months Ended
	Aug. 04, 2018 $ / shares shares
Restricted Stock [Member]
Outstanding, beginning of period (in shares) | shares	357,412
Outstanding, beginning of period (in dollars per share) | $ / shares	$ 10.96
Granted (in shares) | shares	205,434
Granted (in dollars per share) | $ / shares	$ 8.67
Vested (in shares) | shares	(176,769)
Vested (in dollars per share) | $ / shares	$ 11.80
Forfeited (in shares) | shares	(1,208)
Forfeited (in dollars per share) | $ / shares	$ 13.63
Canceled or expired (in shares) | shares
Canceled or expired (in dollars per share) | $ / shares
Outstanding, end of period (in shares) | shares	384,869
Outstanding, end of period (in dollars per share) | $ / shares	$ 9.35
Performance Shares [Member]
Outstanding, beginning of period (in shares) | shares	289,615
Outstanding, beginning of period (in dollars per share) | $ / shares	$ 13.66
Granted (in shares) | shares	83,256
Granted (in dollars per share) | $ / shares	$ 8.60
Vested (in shares) | shares	(6,323)
Vested (in dollars per share) | $ / shares	$ 20.58
Forfeited (in shares) | shares	(1,280)
Forfeited (in dollars per share) | $ / shares	$ 13.69
Canceled or expired (in shares) | shares	(50,000)
Canceled or expired (in dollars per share) | $ / shares	$ 20.80
Outstanding, end of period (in shares) | shares	315,268
Outstanding, end of period (in dollars per share) | $ / shares	$ 11.05

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Note 5 - Share-based Compensation - Outstanding Performance Shares (Details) - Performance Shares [Member] - shares	Aug. 04, 2018	Feb. 03, 2018
Performance shares (in shares)	315,268	289,615
Vesting Subject to Time-based Restrictions [Member]
Performance shares (in shares)
Vesting Upon Achievement of 2015-2017 Consolidated Pre-tax Income Target [Member]
Performance shares (in shares)
Vesting Upon Achievement of 2016-2018 Consolidated Revenues Target [Member]
Performance shares (in shares)	148,115
Vesting Upon Achievement of 2017-2019 Consolidated Pre-tax Income Target [Member]
Performance shares (in shares)	83,897
Vesting Upon Achievement of 2018-2020 Consolidated Total Revenues Growth Objectives [Member]
Performance shares (in shares)	20,756
Vesting Upon Achievement of 2018-2020 Consolidated Pre-tax Income Growth Objectives [Member]
Performance shares (in shares)	62,500

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Note 6 - Income Taxes (Details Textual) - USD ($) $ in Millions	3 Months Ended			6 Months Ended		12 Months Ended
	Aug. 04, 2018	Dec. 30, 2017	Jul. 29, 2017	Aug. 04, 2018	Jul. 29, 2017	Feb. 02, 2019	Dec. 30, 2017
Effective Income Tax Rate Reconciliation, Percent, Total	29.30%		126.80%	23.90%	37.30%
Effective Income Tax Rate Reconciliation, at Federal Statutory Income Tax Rate, Percent							34.00%
Effective Income Tax Rate Reconciliation, Change in Enacted Tax Rate, Amount		$ 1.4
Scenario, Forecast [Member]
Effective Income Tax Rate Reconciliation, at Federal Statutory Income Tax Rate, Percent						21.00%

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Note 7 - Stockholders' Equity (Details Textual) - USD ($) $ / shares in Units, $ in Thousands, shares in Millions	6 Months Ended		12 Months Ended
	Aug. 04, 2018	Jul. 29, 2017	Aug. 04, 2018	Aug. 31, 2017
Stock Repurchased and Retired During Period, Value	$ 1,429
The August 2017 Share Repurchase Program [Member]
Stock Repurchase Program, Authorized Amount				$ 20,000
Stock Repurchased and Retired During Period, Shares			1.2
Share Price	$ 8.77		$ 8.77
Stock Repurchased and Retired During Period, Value			$ 10,700

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Note 7 - Stockholders' Equity - Changes in Stockholders' Equity (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Aug. 04, 2018	Jul. 29, 2017	Aug. 04, 2018	Jul. 29, 2017
Beginning balance			$ 112,102	$ 99,514
Stock-based compensation			1,689	2,038
Shares issued under employee stock plans			(376)	(457)
Share repurchase and retirement			(1,429)
Other comprehensive income (loss)			(1,215)	596
Net loss	$ (1,800)	$ 44	(1,446)	2,673
Other			4
Ending balance	$ 109,329	$ 104,364	$ 109,329	$ 104,364

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Note 8 - Income Per Share (Details Textual) - shares	3 Months Ended		6 Months Ended
	Aug. 04, 2018	Jul. 29, 2017	Aug. 04, 2018	Jul. 29, 2017
Employee Stock Option [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	594,411	339,772	548,400	323,598

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Note 8 - Income Per Share - Computation Basic and Diluted Earnings Per Common Share (Details) - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended		6 Months Ended
	Aug. 04, 2018	Jul. 29, 2017	Aug. 04, 2018	Jul. 29, 2017
Net income (loss) before allocation of earnings to participating securities	$ (1,800)	$ 44	$ (1,446)	$ 2,673
Less: Earnings allocated to participating securities				33
Net income (loss)	$ (1,800)	$ 44	$ (1,446)	$ 2,640
Weighted average number of common shares outstanding - basic (in shares)	14,618,582	15,646,014	14,600,578	15,603,909
Dilutive effect of share-based awards: (in shares)		225,260		182,030
Weighted average number of common shares outstanding - dilutive (in shares)	14,618,582	15,871,274	14,600,578	15,785,939
Basic income (loss) per common share attributable to Build-A-Bear Workshop, Inc. stockholders (in dollars per share)	$ (0.12)	$ 0	$ (0.10)	$ 0.17
Diluted income (loss) per common share attributable to Build-A-Bear Workshop, Inc. stockholders (in dollars per share)	$ (0.12)	$ 0	$ (0.10)	$ 0.17

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Note 9 - Comprehensive Income (Loss) (Details Textual) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Aug. 04, 2018	Jul. 29, 2017	Aug. 04, 2018	Jul. 29, 2017
Translation Adjustment Functional to Reporting Currency, Gain (Loss), Reclassified to Earnings, Net of Tax	$ 0	$ 0	$ 0	$ 0

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Note 10 - Segment Information (Details Textual)	6 Months Ended
	Aug. 04, 2018
Number of Operating Segments	3
Number of Reportable Segments	3

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Note 10 - Segment Information - Financial Information for the Company's Reportable Segments (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Aug. 04, 2018	Jul. 29, 2017	Aug. 04, 2018	Jul. 29, 2017	Dec. 30, 2017
Revenue from Contract with Customer, Excluding Assessed Tax, Total	$ 83,178	$ 79,180	$ 166,362	$ 170,383
Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling Interest, Total	(2,545)	(164)	(1,899)	4,260
Capital expenditures, net	4,081	5,518	7,111	9,326
Depreciation and amortization	4,023	3,985	8,138	7,892
Total assets	174,809	182,285	174,809	182,285	$ 197,989
Direct to Consumer [Member]
Revenue from Contract with Customer, Excluding Assessed Tax, Total	81,037	76,383	162,462	165,126
Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling Interest, Total	(3,148)	(1,006)	(3,171)	2,472
Capital expenditures, net	4,081	5,518	7,111	9,326
Depreciation and amortization	4,021	3,970	8,137	7,859
Total assets	163,907	174,017	163,907	174,017
Commercial [Member]
Revenue from Contract with Customer, Excluding Assessed Tax, Total	1,055	2,086	2,074	4,124
Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling Interest, Total	289	930	651	1,722
Capital expenditures, net
Depreciation and amortization			1	1
Total assets	5,847	6,041	5,847	6,041
International Franchising [Member]
Revenue from Contract with Customer, Excluding Assessed Tax, Total	1,086	711	1,826	1,133
Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling Interest, Total	314	(88)	621	66
Capital expenditures, net
Depreciation and amortization	2	15		32
Total assets	$ 5,055	$ 2,227	$ 5,055	$ 2,227

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Note 10 - Segment Information - Sales to External Customers and Long-lived Assets by Geographic Area (Details) - USD ($) $ in Thousands		3 Months Ended		6 Months Ended
		Aug. 04, 2018	Jul. 29, 2017	Aug. 04, 2018	Jul. 29, 2017	Dec. 30, 2017
Revenue from Contract with Customer, Excluding Assessed Tax, Total		$ 83,178	$ 79,180	$ 166,362	$ 170,383
Property and equipment, net		76,157	75,854	76,157	75,854	$ 77,751
North America [Member]
Revenue from Contract with Customer, Excluding Assessed Tax, Total	[1]	71,964	66,220	141,932	142,963
Property and equipment, net	[1]	66,606	66,203	66,606	66,203
Europe [Member]
Revenue from Contract with Customer, Excluding Assessed Tax, Total	[2]	10,604	12,466	23,430	26,502
Property and equipment, net	[2]	9,530	9,617	9,530	9,617
Other Geographic Region [Member]
Revenue from Contract with Customer, Excluding Assessed Tax, Total	[3]	610	494	1,000	918
Property and equipment, net	[3]	$ 21	$ 34	$ 21	$ 34

[1] North America includes the United States, Canada, Puerto Rico and international franchising revenue in Mexico

[2] Europe includes the United Kingdom, Ireland, Denmark and international franchising revenue in Europe

[3] Other includes international franchising revenue outside of North America and Europe and a corporately-managed store in China

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Note 11 - Contingencies (Details Textual) $ in Millions	Aug. 04, 2018 USD ($)
Litigation Receivable, Gross	$ 3.7
Litigation Receivables, Reserve	2.9
Litigation Receivables, Net	$ 0.8