10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

FORM 10-Q

 (Mark One)

x Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

For the quarterly period ended March 31, 2012

OR

o Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

For the transition period from to 

Commission file number: 001-32320

BUILD-A-BEAR WORKSHOP, INC.

(Exact Name of Registrant as Specified in Its Charter)

Delaware	43-1883836
(State or Other Jurisdiction of Incorporation or Organization)	(IRS Employer Identification No.)

1954 Innerbelt Business Center Drive St. Louis, Missouri	63114
(Address of Principal Executive Offices)	(Zip Code)

(314) 423-8000

(Registrant’s Telephone Number, Including Area Code)

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  x    No   ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes  x    No   ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer ¨	Accelerated filer x
Non-accelerated filer ¨	Smaller reporting company ¨
(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes  ¨    No  x

As of May 8, 2012, there were 17,393,600 issued and outstanding shares of the registrant’s common stock.

BUILD-A-BEAR WORKSHOP, INC.

INDEX TO FORM 10-Q

		Page
Part I Financial Information
Item 1.	Financial Statements (Unaudited)	3
	Consolidated Balance Sheets	3
	Consolidated Statements of Operations and Comprehensive Income	4
	Consolidated Statements of Cash Flows	5
	Notes to Consolidated Financial Statements	6
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	10
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	16
Item 4.	Controls and Procedures	17
Part II Other Information
Item 1A.	Risk Factors	17
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	18
Item 6.	Exhibits	18
Signatures		19

2

PART I-FINANCIAL INFORMATION

Item 1. Financial Statements

BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

(Dollars in thousands, except share and per share data)

	March 31, 2012			December 31, 2011			April 2, 2011
	(Unaudited)						(Unaudited)
ASSETS
Current assets:
Cash and cash equivalents	$	33,501		$	46,367		$	45,124
Inventories		45,584			51,860			39,492
Receivables		4,170			7,878			3,503
Prepaid expenses and other current assets		15,926			17,854			19,128
Deferred tax assets		480			419			7,539
Total current assets		99,661			124,378			114,786
Property and equipment, net of accumulated depreciation of $179,357, $175,018 and $168,978, respectively		74,771			77,445			83,461
Goodwill		33,423			32,306			33,561
Other intangible assets, net		728			655			1,264
Other assets, net		6,929			6,787			14,462
Total Assets	$	215,512		$	241,571		$	247,534
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Accounts payable	$	22,741		$	41,032		$	25,103
Accrued expenses		7,296			12,128			6,363
Gift cards and customer deposits		25,221			28,323			24,291
Deferred revenue		5,431			5,285			6,761
Total current liabilities		60,689			86,768			62,518
Deferred franchise revenue		1,368			1,436			1,639
Deferred rent		22,728			23,867			27,387
Other liabilities		257			257			344
Stockholders' equity:
Preferred stock, par value $0.01, Shares authorized: 15,000,000; No shares issued or outstanding at March 31, 2012, December 31, 2011 and April 2, 2011		-			-			-
Common stock, par value $0.01, Shares authorized: 50,000,000; Issued and outstanding: 17,394,761, 17,405,270 and 19,600,470 shares, respectively		174			174			196
Additional paid-in capital		65,168			65,402			74,409
Accumulated other comprehensive loss		(7,689	)		(10,165	)		(7,602	)
Retained earnings		72,817			73,832			88,643
Total stockholders' equity		130,470			129,243			155,646
Total Liabilities and Stockholders' Equity	$	215,512		$	241,571		$	247,534

See accompanying notes to condensed consolidated financial statements.

3

BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

AND COMPREHENSIVE INCOME

(Unaudited)

(Dollars in thousands, except share and per share data)

	Thirteen weeks ended
	March 31, 2012			April 2, 2011
Revenues:
Net retail sales	$	95,200		$	94,159
Commercial revenue		376			1,106
Franchise fees		797			726
Total revenues		96,373			95,991
Costs and expenses:
Cost of merchandise sold		57,466			58,225
Selling, general and administrative		40,126			41,312
Interest expense (income), net		(86	)		103
Total costs and expenses		97,506			99,640
Loss before income taxes		(1,133	)		(3,649	)
Income tax benefit		(116	)		(1,398	)
Net loss	$	(1,017	)	$	(2,251	)
Loss per common share:
Basic	$	(0.06	)	$	(0.12	)
Diluted	$	(0.06	)	$	(0.12	)
Shares used in computing common per share amounts:
Basic		16,038,880			18,090,245
Diluted		16,038,880			18,090,245
Comprehensive income	$	1,459		$	106

See accompanying notes to condensed consolidated financial statements.

4

BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

(in thousands)

	Thirteen weeks ended
	March 31, 2012			April 2, 2011
Cash flows from operating activities:
Net loss	$	(1,017	)	$	(2,251	)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization		5,362			6,524
Deferred taxes		(83	)		392
Loss from investment in affiliate		475			-
Loss on disposal of property and equipment		78			119
Stock-based compensation		1,121			1,255
Trade credit utilization		88			-
Change in assets and liabilities:
Inventories		6,502			7,220
Receivables		3,732			4,465
Prepaid expenses and other assets		1,926			(873	)
Accounts payable and accrued expenses		(23,257	)		(20,433	)
Lease related liabilities		(1,221	)		(1,330	)
Gift cards and customer deposits		(3,167	)		(4,726	)
Deferred revenue		79			82
Net cash used in operating activities		(9,382	)		(9,556	)
Cash flows from investing activities:
Purchases of property and equipment, net		(3,518	)		(2,229	)
Purchases of other assets and other intangible assets		(261	)		(93	)
Investment in unconsolidated affiliate		(475	)		-
Net cash used in investing activities		(4,254	)		(2,322	)
Cash flows from financing activities:
Purchases of Company's common stock		-			(2,464	)
Exercise of employee stock options		-			3
Net cash used in financing activities		-			(2,461	)
Effect of exchange rates on cash		770			708
Net decrease in cash and cash equivalents		(12,866	)		(13,631	)
Cash and cash equivalents, beginning of period		46,367			58,755
Cash and cash equivalents, end of period	$	33,501		$	45,124

See accompanying notes to condensed consolidated financial statements.

5

Notes to Consolidated Financial Statements

1. Basis of Presentation

The condensed consolidated financial statements included herein are unaudited and have been prepared by Build-A-Bear Workshop, Inc. and its subsidiaries (collectively, the “Company”) pursuant to the rules and regulations of the U.S. Securities and Exchange Commission (SEC).  Certain information and footnote disclosures normally included in financial statements prepared in accordance with U.S. generally accepted accounting principles (GAAP) have been condensed or omitted pursuant to such rules and regulations.  The condensed consolidated balance sheet of the Company as of December 31, 2011 was derived from the Company’s audited consolidated balance sheet as of that date.  All other condensed consolidated financial statements contained herein are unaudited and reflect all adjustments which are, in the opinion of management, necessary to summarize fairly the financial position of the Company and the results of the Company’s operations and cash flows for the periods presented.  All of these adjustments are of a normal recurring nature.  All significant intercompany balances and transactions have been eliminated in consolidation.  Because of the seasonal nature of the Company’s operations, results of operations of any single reporting period should not be considered as indicative of results for a full year.  These condensed consolidated financial statements should be read in conjunction with the Company’s audited consolidated financial statements for the fiscal year ended December 31, 2011, which were included in the Company’s annual report on Form 10-K filed with the SEC on March 15, 2012.

Certain reclassifications of prior year amounts have been made to conform to current year presentation.

On January 1, 2012, the Company adopted new accounting guidance with regard to the presentation and disclosure of comprehensive income, according to the provisions of Accounting Standards Update 2011-5 and 2011-12.  The adoption of this guidance impacted disclosure and presentation of comprehensive income only.

2. Prepaid Expenses and Other Assets

Prepaid expenses and other current assets consist of the following (in thousands):

	March 31, 2012		December 31, 2011		April 2, 2011
Prepaid rent	$	8,014	$	7,745	$	7,914
Prepaid income taxes		282		1,970		2,908
Short-term investments		2,697		2,619		2,834
Other		4,933		5,520		5,472
	$	15,926	$	17,854	$	19,128

3. Goodwill

Goodwill is accounted for in accordance with Financial Accounting Standards Board Accounting Standards Codification (ASC) Section 350-20 and is reported as a component of the Company’s retail segment.  The following table summarizes the changes in goodwill for the thirteen weeks ended March 31, 2012 (in thousands):

Balance as of December 31, 2011	$	32,306
Effect of foreign currency translation		1,117
Balance as of March 31, 2012	$	33,423

Goodwill is not subject to amortization and is tested for impairment annually or more frequently if events or changes in circumstances indicate that the asset might be impaired.  This testing requires comparison of carrying values to fair values, and when appropriate, the carrying value of impaired assets is reduced to fair value.  Goodwill will be tested for impairment no later than December 29, 2012.

6

4. Stock-based Compensation

The following table is a summary of the balances and activity for the Plans related to restricted stock and stock options for the thirteen weeks ended March 31, 2012:

	Restricted Stock			Options
Outstanding, December 31, 2011		1,438,131			1,210,816
Granted		253,608			228
Vested		(733,810	)		—
Exercised		—			—
Forfeited		(15,582	)		(7,440	)
Canceled or expired		—			—
Outstanding, March 31, 2012		942,347			1,203,604

For the thirteen weeks ended March 31, 2012 and April 2, 2011, selling, general and administrative expenses include $1.1 million and $1.3 million of stock-based compensation expense, respectively.  As of March 31, 2012, there was $ 8.1 million of total unrecognized compensation expense related to nonvested restricted stock and option awards which is expected to be recognized over a weighted-average period of 1.9 years.

The total fair value of shares vested during the thirteen weeks ended March 31, 2012 and April 2, 2011 was $4.0 million and $1.9 million, respectively.

5. Earnings per Share

The Company uses the two-class method to compute basic and diluted earnings per common share.  In periods of net loss, no effect is given to the Company’s participating securities as they do not contractually participate in losses of the Company.  The following table sets forth the computation of basic and diluted loss per share (in thousands, except share and per share data):

	Thirteen weeks ended
	March 31, 2012			April 2, 2011
NUMERATOR:
Net loss before allocation of earnings to participating securities	$	(1,017	)	$	(2,251	)
Less: Earnings allocated to participating securities		-			-
Net loss after allocation of earnings to participating securities	$	(1,017	)	$	(2,251	)
DENOMINATOR:
Weighted average number of common shares outstanding - basic		16,038,880			18,090,245
Dilutive effect of share-based awards:		-			-
Weighted average number of common shares outstanding - dilutive		16,038,880			18,090,245
Basic loss per common share attributable to Build-A-Bear Workshop, Inc. stockholders:	$	(0.06	)	$	(0.12	)
Diluted loss per common share attributable to Build-A-Bear Workshop, Inc. stockholders	$	(0.06	)	$	(0.12	)

Due to the net loss for the thirteen week periods ended March 31, 2012 and April 2, 2011, the denominator for diluted earnings per common share is the same as the denominator for basic earnings per common share for those periods because the inclusion of stock options and unvested restricted shares would be anti-dilutive.

6. Comprehensive Income or Loss

The difference between comprehensive income or loss and net income or loss results from foreign currency translation adjustments on the balance sheets of subsidiaries whose functional currency is not the US Dollar.

7

7. Segment Information

The Company’s operations are conducted through three operating segments consisting of retail, commercial and international franchising.  The retail segment includes the operating activities of company-owned stores in the United States, Canada, the United Kingdom and Ireland and other retail delivery operations, including the Company’s web store, pop-up stores and non-traditional store locations such as baseball ballparks.  The commercial segment includes the Company’s transactions with other businesses, mainly comprised of licensing the Company’s intellectual properties for third party use and wholesale activities.  The international franchising segment includes the licensing activities of the Company’s franchise agreements with store locations in Europe, outside of the United Kingdom and Ireland, Asia, Australia, the Middle East, Africa, Mexico and South America.  The operating segments have discrete sources of revenue, different capital structures and different cost structures.  These operating segments represent the basis on which the Company’s chief operating decision maker regularly evaluates the business in assessing performance, determining the allocation of resources and the pursuit of future growth opportunities.  Accordingly, the Company has determined that each of its operating segments represent one reportable segment.  The reportable segments follow the same accounting policies used for the Company’s consolidated financial statements.

Following is a summary of the financial information for the Company’s reportable segments (in thousands):

	Retail			Commercial			International Franchising		Total
Thirteen weeks ended March 31, 2012
Net sales to external customers	$	95,200		$	376		$	797	$	96,373
Income (loss) before income taxes		(1,465	)		(79	)		411		(1,133	)
Capital expenditures, net		3,764			-			15		3,779
Depreciation and amortization		5,319			-			43		5,362
Thirteen weeks ended April 2, 2011
Net sales to external customers	$	94,159		$	1,106		$	726	$	95,991
Income (loss) before income taxes		(4,384	)		410			325		(3,649	)
Capital expenditures, net		2,288			-			34		2,322
Depreciation and amortization		6,468			-			56		6,524
Total Assets as of:
March 31, 2012	$	203,491		$	9,522		$	2,499	$	215,512
April 2, 2011	$	234,636		$	10,153		$	2,745	$	247,534

8

The Company’s reportable segments are primarily determined by the types of products and services that they offer.  Each reportable segment may operate in many geographic areas.  The Company allocates revenues to geographic areas based on the location of the customer or franchisee.  The following schedule is a summary of the Company’s sales to external customers and long-lived assets by geographic area (in thousands):

	North America (1)		Europe (2)		Other (3)		Total
Thirteen weeks ended March 31, 2012
Net sales to external customers	$	80,200	$	15,710	$	463	$	96,373
Property and equipment, net		63,364		11,407		-		74,771
Thirteen weeks ended April 2, 2011
Net sales to external customers	$	79,274	$	16,247	$	470	$	95,991
Property and equipment, net		72,241		11,220		-		83,461

For purposes of this table only:

(1)  North America includes the United States, Canada, Puerto Rico and franchise business in Mexico

(2)  Europe includes the United Kingdom, Ireland and franchise businesses in Europe

(3)  Other includes franchise businesses outside of the North America and Europe

9

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following Management’s Discussion and Analysis of Financial Condition and Results of Operations contains forward-looking statements that involve risks and uncertainties.  Our actual results may differ materially from the results discussed in the forward-looking statements. These risks and uncertainties include, without limitation, those detailed under the caption “Risk Factors” in our annual report on Form 10-K for the year ended December 31, 2011, as filed with the SEC, and the following: general global economic conditions may continue to deteriorate, which could lead to disproportionately reduced consumer demand for our products, which represent relatively discretionary spending; customer traffic may decrease in the shopping malls where we are located, on which we depend to attract guests to our stores; we may be unable to generate interest in and demand for our interactive retail experience, or to identify and respond to consumer preferences in a timely fashion; our marketing and on-line initiatives may not be effective in generating sufficient levels of brand awareness and guest traffic; we may be unable to generate comparable store sales growth; we may be unable to effectively operate or manage the overall portfolio of our company-owned stores; we may be unable to renew or replace our store leases, or enter into leases for new stores on favorable terms or in favorable locations, or may violate the terms of our current leases; the availability and costs of our products could be adversely affected by risks associated with international manufacturing and trade, including foreign currency fluctuation; our products could become subject to recalls or product liability claims that could adversely impact our financial performance and harm our reputation among consumers; we are susceptible to disruption in our inventory flow due to our reliance on a few vendors; high petroleum products prices could increase our inventory transportation costs and adversely affect our profitability; we may not be able to operate our company-owned stores in the United Kingdom and Ireland profitably; we may be unable to effectively manage our international franchises or laws relating to those franchises may change; we may improperly obtain or be unable to adequately protect customer information in violation of privacy or security laws or customer expectations; we may suffer negative publicity or be sued due to violations of labor laws or unethical practices by manufacturers of our merchandise; we may suffer negative publicity or negative sales if the non-proprietary toy products we sell in our stores do not meet our quality or sales expectations; we may lose key personnel, be unable to hire qualified additional personnel, or experience turnover of our management team; we may be unable to operate our company-owned distribution center efficiently or our third-party distribution center providers may perform poorly; our market share could be adversely affected by a significant, or increased, number of competitors; we may fail to renew, register or otherwise protect our trademarks or other intellectual property; poor global economic conditions could have a material adverse effect on our liquidity and capital resources; we may have disputes with, or be sued by, third parties for infringement or misappropriation of their proprietary rights; fluctuations in our quarterly results of operations could cause the price of our common stock to substantially decline; and we may be unable to repurchase shares of our common stock at the times or in the amounts we currently anticipate or the results of the share repurchase program may not be as beneficial as we currently anticipate.  These risks, uncertainties and other factors may adversely affect our business, growth, financial condition or profitability, or subject us to potential liability, and cause our actual results, performance or achievements to be materially different from those expressed or implied by our forward-looking statements.  The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Overview

We are the leading, and only international, company providing a “make your own stuffed animal” interactive entertainment experience under the Build-A-Bear Workshop brand, in which our guests stuff, fluff, dress, accessorize and name their own teddy bears and other stuffed animals.  Our concept, which we developed primarily for mall-based retailing, capitalizes on what we believe is the relatively untapped demand for experience-based shopping as well as the widespread appeal of stuffed animals.  The Build-A-Bear Workshop experience appeals to a broad range of age groups and demographics, including children, teens, their parents and grandparents.

As of March 31, 2012, we operated 290 stores in the United States, Canada, and Puerto Rico, 58 stores in the United Kingdom and Ireland, and had 82 franchised stores operating internationally under the Build-A-Bear Workshop brand.  We also market our products and build our brand through our website, which simulates our interactive shopping experience, as well as five temporary pop-up locations and non-traditional store locations in three Major League Baseball® parks, one zoo, one science center, an airport and a hospital.  Pop-up and seasonal locations, such as ballparks and zoos, are excluded from our store count.

We operate in three reportable segments (retail, commercial and international franchising) that share the same infrastructure, including management, systems, merchandising and marketing, and generate revenues as follows:

• Company-owned retail stores located in the United States, Canada, Puerto Rico, the United Kingdom and Ireland, webstores, pop-ups and seasonal, event-based locations;

• Transactions with other business partners, mainly comprised of licensing our intellectual property, including entertainment properties, for third-party use and wholesale product sales; and

• International stores operated under franchise agreements.

10

Selected financial data attributable to each segment for the thirteen weeks ended March 31, 2012 and April 2, 2011 are set forth in the notes to our condensed consolidated financial statements included elsewhere in this quarterly report on Form 10-Q.

We use comparable store sales as one of the performance measures for our business.  Comparable store sales percentage changes are based on net retail sales, excluding our webstores, pop-up and seasonal and event-based locations.  Stores are considered comparable beginning in their thirteenth full month of operation.  The percentage change in comparable store sales for the periods presented below is as follows:

	Thirteen Weeks Ended
	March 31, 2012	April 2, 2011
North America	3.6%	(9.3)%
Europe	(10.1)%	(4.1)%
Consolidated	1.2%	(8.5)%

We believe the improvement in comparable store sales for the period presented is primarily attributable to the following factors:

• In North America, we believe that the 2012 first quarter benefited from higher traffic due to an earlier Easter and the corresponding shift in school breaks;

• We also increased both average transaction value and the number of transactions through higher redemption rates of our holiday gift cards and through a promotion with McDonald’s Happy Meals® in North America that drove awareness of our brand and brought traffic to our stores; and

• In the United Kingdom, we believe the negative economic conditions contributed to a continued decline in consumer sentiment and a corresponding decline in spending that negatively impacted our comparable store sales.

The Company is working to build on this positive trend in comparable store sales with the following key initiatives:

• We are aggressively working to increase store traffic and the destination appeal of our stores by enhancing our experience with a new store design and we are working to increase productivity and profitability of our existing stores through strategic closures, primarily in multi-store markets where we expect to transfer a portion of the closed stores sales to remaining stores in the market, and relocation of select other stores with a reduction in square footage thereby increasing their performance;

• We intend to increase shopping frequency by increasing new guest traffic to our stores by rebalancing our marketing message to include both product and brand, and by refreshing our loyalty program to increase retention; and

• We are reinforcing Build-A-Bear Workshop as the destination for gifts, including the gift of experience with our gift cards.

Expansion and Growth Potential

Retail Stores

The table below sets forth the number of Build-A-Bear Workshop company-owned stores in the United States, Canada, the United Kingdom and Ireland for the periods presented:

	Thirteen Weeks Ended
	March 31, 2012		April 2, 2011
Beginning of period		346		344
Opened		2		-
Closed		-		(2	)
End of period		348		342

11

In fiscal 2011, we opened three Build-A-Bear Workshop stores in North America and five in the United Kingdom.  In fiscal 2012, we anticipate opening four to six Build-A-Bear Workshop stores and closing 15 to 20 stores, in accordance with natural lease events such as expirations and lease termination options.  We will also relocate and downsize ten to fifteen stores within existing malls which will lead to higher productivity metrics in these locations.  We believe there is a market potential for approximately 300 to 325 Build-A-Bear Workshop stores in the United States, Puerto Rico and Canada and 70 stores in the United Kingdom and Ireland.

Non-Traditional Store Locations

In fiscal 2004, we began offering merchandise in seasonal, event-based locations such as Major League Baseball® ballparks.  We expect to expand our future presence at select seasonal, event-based locations contingent on their availability and the financial terms associated with the venue.  As of March 31, 2012, we had a total of three ballpark locations, one store each in a zoo, a science center, an airport and a hospital.  Seasonal locations, such as ballparks and zoos are excluded from our store count.  In 2010, we opened our first pop-up stores.  Pop-up stores are temporary locations that generally have lease terms of six to eighteen months and are excluded from our store count.  These locations are intended to capitalize on short-term opportunities in specific locations.  As of March 31, 2012, five pop-up stores were open.

International Franchise Revenue

Our first franchised location opened in November 2003.  The number of international, franchised stores for the periods presented below can be summarized as follows:

	Thirteen Weeks Ended
	March 31, 2012			April 2, 2011
Beginning of period		79			63
Opened		4			2
Closed		(1	)		(2	)
End of period		82			63

As of March 31, 2012, we had master franchise agreements, which typically grant franchise rights for a particular country or countries, covering an aggregate of 16 countries.  In the ordinary course of business, we anticipate signing additional master franchise agreements in the future and terminating other such agreements.  We expect our current and future franchisees to open ten to twelve stores in fiscal 2012, net of closures.  We believe there is a market potential for approximately 300 franchised stores outside of the United States, Canada, Puerto Rico, the United Kingdom and Ireland.

12

Results of Operations

The following table sets forth, for the periods indicated, selected statement of operation data expressed as a percentage of total revenues, except where otherwise indicated.  Percentages will not total due to cost of merchandise sold being expressed as a percentage of net retail sales and commercial revenue and immaterial rounding:

	Thirteen weeks ended
	March 31, 2012	April 2, 2011
Revenues:
Net retail sales	98.8%	98.1%
Commercial revenue	0.4	1.2
Franchise fees	0.8	0.8
Total revenues	100.0	100.0
Costs and expenses:
Cost of merchandise sold (1)	60.1	61.1
Selling, general and administrative	41.6	43.0
Interest expense (income), net	(0.1)	0.1
Total costs and expenses	101.2	103.8
Loss before income taxes	(1.2)	(3.8)
Income tax benefit	(0.1)	(1.5)
Net loss	(1.1)	(2.3)
Retail gross margin % (2)	39.9%	38.8%

(1) Cost of merchandise sold is expressed as a percentage of net retail sales and commercial revenue.

(2) Retail gross margin represents net retail sales less cost of retail merchandise sold, which excludes cost of wholesale merchandise sold.  Retail gross margin was $38.0 million and $36.6 million for the thirteen weeks ended March 31, 2012 and April 2, 2011, respectively.  Retail gross margin percentage represents retail gross margin divided by net retail sales.

Thirteen weeks ended March 31, 2012 compared to thirteen weeks ended April 2, 2011

Total revenues. Total revenues were $96.4 million for the thirteen weeks ended March 31, 2012 as compared to $96.0 million for the thirteen weeks ended April 2, 2011, an increase of $0.4 million, or 0.4%.  Net retail sales were $95.2 million for the thirteen weeks ended March 31, 2012 as compared to $94.2 million for the thirteen weeks ended April 2, 2011, an increase of $1.0 million, or 1.1%.  The increase in net retail sales was primarily attributable to $1.3 million from new stores, a $1.1 million increase in comparable store sales and $0.3 million in e-commerce sales.  These increases were partially offset by a $1.1 million decrease in sales from pop-up and other non-store locations and $0.4 million negative impact of foreign currency translation.

We believe the improvement in comparable store sales for the period presented is primarily attributable to the following factors:

• In North America, we believe that the 2012 first quarter benefited from higher traffic due to an earlier Easter and the corresponding shift in school breaks;

• We also increased both average transaction value and the number of transactions through higher redemption rates of our holiday gift cards and through a promotion with McDonald’s Happy Meals® in North America that drove awareness of our brand and brought traffic to our stores; and

• In the United Kingdom, we believe the negative economic conditions contributed to a continued decline in consumer sentiment and a corresponding decline in spending that negatively impacted our comparable store sales.

Commercial revenue decreased to $0.4 million for the thirteen weeks ended March 31, 2012 from $1.1 million for the thirteen weeks ended April 2, 2011, a decrease of $0.7 million.  This decrease was primarily related to an overall decrease in licensing activity.  Revenue from international franchise fees was $0.8 million and $0.7 million for the thirteen weeks ended March 31, 2012 and April 2, 2011, respectively.

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Gross margin. Total gross margin was $38.1 million for the thirteen weeks ended March 31, 2012 as compared to $37.0 million for the thirteen weeks ended April 2, 2011, an increase of $1.1 million, or 2.9%.  Retail gross margin increased to $38.0 million for the thirteen weeks ended March 31, 2012 from $36.6 million for the thirteen weeks ended April 2, 2011, an increase of $1.4 million, or 3.9%.  As a percentage of net retail sales, retail gross margin was 39.9% for the thirteen weeks ended March 31, 2012 as compared to 38.8% for the thirteen weeks ended March 31, 2012, an increase of 110 basis points as a percentage of net retail sales (bps).  Our retail gross margin improvement was primarily driven by the benefit of our cost savings initiatives which resulted in 110 bps of improvement in packaging, warehousing and distribution.  These savings, combined with leverage of fixed occupancy costs, more than offset the 70 bps increase in product costs during the quarter.

Selling, general and administrative. Selling, general and administrative expenses were $40.1 million for the thirteen weeks ended March 31, 2012 as compared to $41.3 million for the thirteen weeks ended April 2, 2011, a decrease of $1.2 million, or 2.9%.  As a percentage of total revenues, selling, general and administrative expenses were 41.6% for the thirteen weeks ended March 31, 2012 as compared to 43.0% for the thirteen weeks ended April 2, 2011, a decrease of 140 bps.  The dollar decrease was primarily attributable to savings in store payroll and other store expenses as result of our cost reduction efforts.  The 2011 first quarter included consulting costs of $1.5 million associated with that project.  These decreases were partially offset by increased incentive compensation due to improved performance and non-recurring costs associated with our investment in Ridemakerz.  The decrease as a percent of revenue was primarily due to the decreased costs and improved leverage on increased revenue.

Interest expense (income), net. Interest income, net of interest expense, was $86,000 for the thirteen weeks ended March 31, 2012.  Interest expense, net of interest income, was $103,000 for the thirteen weeks ended April 2, 2011.  The decrease in interest expense was primarily attributable to interest incurred in the first quarter of 2011 related to a sales and use tax audit.

Provision for income taxes. The income tax benefit was $0.1 million for the thirteen weeks ended March 31, 2012 as compared to $1.4 million for the thirteen weeks ended April 2, 2011.  The effective tax rate was 10.2% for the thirteen weeks ended March 31, 2012 compared to 38.3% for the thirteen weeks ended April 2, 2011.  The decrease in the effective tax rate was primarily attributable to the fluctuation in the valuation allowance recorded in the quarter on the US deferred tax assets.

Seasonality and Quarterly Results

Our operating results for one period may not be indicative of results for other periods, and may fluctuate significantly because of a variety of factors, including: (1) changes in general economic conditions and consumer spending patterns; (2) increases or decreases in our comparable store sales; (3) fluctuations in the profitability of our stores; (4) changes in foreign currency exchange rates; (5) the timing and frequency of our marketing initiatives, including national media appearances and other public relations events; (6) the timing of our store openings and closings and related expenses; (7) changes in consumer preferences; (8) the effectiveness of our inventory management; (9) the actions of our competitors or mall anchors and co-tenants; (10) seasonal shopping patterns and holiday and vacation schedules; and (11) weather conditions.

The timing of new store openings may result in fluctuations in quarterly results as a result of the revenues and expenses associated with each new store location.  We typically incur most preopening costs for a new store in the three months immediately preceding the store’s opening.  We expect our growth, operating results and profitability to depend in some degree on our ability to increase our number of stores.

As a toy retailer, our sales are highest in our fourth quarter, followed by the first quarter.  The timing of holidays and school vacations can impact our quarterly results.  Our European-based stores have historically been more heavily weighted in the fourth quarter as compared to our North American stores.  We cannot assure you that this will continue to be the case.  In addition, for accounting purposes, the quarters of each fiscal year consist of 13 weeks, although we will have a 14-week quarter approximately once every six years.  The 2008 fiscal fourth quarter had 14 weeks.

Liquidity and Capital Resources

Our cash requirements are primarily for the opening of new stores, relocation of existing stores, information systems and working capital.  Over the past several years, we have met these requirements through capital generated from cash flow provided by operations.  We have access to additional cash through our revolving line of credit that has been in place since 2000.

Operating Activities. Cash used in operating activities was $9.4 million for the thirteen weeks ended March 31, 2012 as compared with cash used in operating activities of $9.6 million for the thirteen weeks ended April 2, 2011, a decrease of $0.2 million.  This decrease of cash used in operating activities over the year ago period was primarily due to the timing of payments for inventory, advertising purchases and cash paid for sales tax, as well as the impact of a net loss of $1.0 million in the thirteen weeks ended March 31, 2012 as compared to $2.3 million in the thirteen weeks ended April 2, 2011.

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Investing Activities. Cash used in investing activities was $4.3 million for the thirteen weeks ended March 31, 2012 as compared to $2.3 million for the thirteen weeks ended April 2, 2011.  Cash used in investing activities during the thirteen weeks ended March 31, 2012 primarily relates to store construction and maintenance and upgrades and purchases of central office information technology systems and equipment.  Cash used in investing activities during the thirteen weeks ended April 2, 2011 primarily relates to upgrades and purchases of central office information technology systems and equipment.

Financing Activities. There were no cash flows from financing activities in the thirteen weeks ended March 31, 2012.  Cash flows used in financing activities of $2.5 million for the thirteen weeks ended April 2, 2011 consisted of cash spent for the repurchase of the Company’s common stock.  No borrowings were made under our line of credit in either the thirteen weeks ended March 31, 2012 or April 2, 2011.

Capital Resources. As of March 31, 2012, we had a consolidated cash balance of $33.5 million over 50% of which was domiciled outside of the United States.  We also have a line of credit, which we can use to finance capital expenditures and working capital needs throughout the year.  The credit agreement is with U.S. Bank, National Association and was amended effective December 31, 2011.  The bank line continues to provide availability of $40 million for the first half of the fiscal year and a seasonal overline of $50 million.  The seasonal overline is in effect from July 1 to December 31 each year.  Borrowings under the credit agreement are secured by our assets and a pledge of 65% of our ownership interest in our foreign subsidiaries.  The credit agreement expires on December 31, 2013 and contains various restrictions on indebtedness, liens, guarantees, redemptions, mergers, acquisitions or sale of assets, loans, transactions with affiliates and investments.  It also prohibits us from declaring dividends without the bank’s prior consent, unless such payment of dividends would not violate any terms of the credit agreement.  We are also prohibited from repurchasing shares of our common stock unless such repurchase of shares would not violate any terms of the credit agreement; we may not use the proceeds of the line of credit to repurchase shares.  Borrowings bear interest at LIBOR plus 1.8%.  Financial covenants include maintaining a minimum tangible net worth, maintaining a minimum fixed charge coverage ratio (as defined in the credit agreement) and not exceeding a maximum funded debt to earnings before interest, depreciation and amortization ratio.  As of March 31, 2012: (i) we were in compliance with these covenants; (ii) there were no borrowings under our line of credit; (iii) there was a standby letter of credit of approximately $1.1 million outstanding under the credit agreement; and (iv) there was approximately $38.9 million available for borrowing under the line of credit.

Most of our retail stores are located within shopping malls and all are operated under leases classified as operating leases. Our leases in North America typically have a ten-year term and contain provisions for base rent plus percentage rent based on defined sales levels.  Many of the leases contain a provision whereby either we or the landlord may terminate the lease after a certain time, typically in the third to fourth year of the lease, if a certain minimum sales volume is not achieved.  In addition, some of these leases contain various restrictions relating to change of control of our company.  Our leases also subject us to risks relating to compliance with changing mall rules and the exercise of discretion by our landlords on various matters, including rights of termination in some cases.

Our leases in the U.K. and Ireland typically have terms of 10 to 15 years and generally contain a provision whereby every fifth year the rental rate can be adjusted upwards to reflect the current market rates.  The leases typically provide the lessee with the first right for renewal at the end of the lease.  We may also be required to make deposits and rent guarantees to secure new leases as we expand.  Real estate taxes also change according to government time schedules to reflect current market rental rates for the locations we lease.  Rents are charged quarterly and paid in advance.

In fiscal 2012, we expect to spend a total of $20 to $25 million on capital expenditures.  Capital spending through the thirteen weeks ended March 31, 2012 totaled $3.8 million, on track with our full year plans.  Capital spending in fiscal 2012 is primarily for the continued installation and upgrades of central office information technology systems, the opening of four to six new stores and the relocation or remodeling of 15 to 20 stores, including six stores in our new design.

We believe that cash generated from operations and borrowings under our credit agreement will be sufficient to fund our working capital and other cash flow requirements for the near future.  Our credit agreement expires on December 31, 2013.

On February 20, 2007, we announced that our board of directors had authorized a $25 million share repurchase program of our outstanding common stock.  On March 10, 2008, we announced an expansion of our share repurchase program to $50 million.  On February 23, 2012, we announced that our share repurchase program had been extended to March 31, 2013.  We currently intend to purchase up to an aggregate of $50 million of our common stock in the open market (including through 10b5-1 plans), through privately negotiated transactions or through an accelerated repurchase transaction.  The primary source of funding for the program is expected to be cash on hand.  The timing and amount of share repurchases, if any, will depend on price, market conditions, applicable regulatory requirements, and other factors.  The program does not require us to repurchase any specific number of shares and may be modified, suspended or terminated at any time without prior notice.  Shares repurchased under the program will be subsequently retired.  As of May 8, 2012, approximately 5.5 million shares at an average price of $7.47 per share have been repurchased under this program for an aggregate amount of $41.3 million, leaving $8.7 million of availability under the program.

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Off-Balance Sheet Arrangements

We hold a minority interest in Ridemakerz, which is accounted for under the equity method.  In 2006, we granted a put option to a group of investors for 1.25 million common units at an exercise price of $0.50 per unit.  As previously disclosed in our annual report on Form 10-K as filed with the SEC on March 15, 2012, the put option on all 1.25 million shares was exercised on February 13, 2012.  As of March 31, 2012, the book value of our investment in Ridemakerz had been reduced to zero.  We still retain an ownership interest of approximately 17%.  Under the current agreements, we may, at our option, own up to approximately 24% of fully diluted equity in Ridemakerz.  We have no material remaining obligations under the current agreements related to our interest in Ridemakerz.

Inflation

We do not believe that inflation has had a material adverse impact on our business or operating results during the periods presented.  We cannot provide assurance, however, that our business will not be affected by inflation in the future.

Critical Accounting Estimates

The preparation of financial statements in conformity with U.S. GAAP requires the appropriate application of certain accounting policies, which require us to make estimates and assumptions about future events and their impact on amounts reported in our financial statements and related notes.  Since future events and their impact cannot be determined with certainty, the actual results will inevitably differ from our estimates.  Such differences could be material to the financial statements.

We believe application of accounting policies, and the estimates inherently required therein, are reasonable.  These accounting policies and estimates, including those related to inventory, long-lived assets, goodwill, revenue recognition and income taxes, are reevaluated on an ongoing basis, and adjustments are made when facts and circumstances dictate a change.  Historically, we have found our application of accounting policies to be appropriate, and actual results have not differed materially from those determined using necessary estimates.

Our critical accounting policies and estimates are discussed in and should be read in conjunction with our annual report on Form 10-K, as filed with the Securities and Exchange Commission on March 15, 2012, which includes audited consolidated financial statements for our 2011, 2010 and 2009 fiscal years. There have been no material changes to the critical accounting estimates disclosed in the 2011 Form 10-K, except as follows:

In February 2012, we refreshed our Stuff Fur Stuff program. Changes included earlier point expiration and more frequent awards in North America. We also introduced reward certificates in the United Kingdom.  These changes added additional elements to the estimate, but the calculation will continue to use similar inputs and historical data to those described in the Form 10-K.  While these changes did not have a material net impact to the reserve in the current period, any one of the new or changed elements could have a material effect in future periods.  We will continue to evaluate point accumulation and redemption patterns as trends develop over time.

Recent Accounting Pronouncements

There are no new accounting pronouncements for which adoption is expected to have a material effect on the Company’s financial statements in future accounting periods.

Item 3. Quantitative and Qualitative Disclosures About Market Risk.

Our market risks relate primarily to changes in interest rates, and we bear this risk in two specific ways.  First, our revolving credit facility carries a variable interest rate that is tied to market indices and, therefore, our results of operations and our cash flows can be impacted by changes in interest rates.  Outstanding balances under our credit facility bear interest at LIBOR plus 1.8%.  We had no borrowings outstanding during the fiscal 2012 first quarter.  Accordingly, a 100 basis point change in interest rates would result in no material change to our annual interest expense.  The second component of interest rate risk involves the short term investment of excess cash in short term, investment grade interest-bearing securities.  These investments are considered to be cash equivalents and are shown that way on our balance sheet.  If there are changes in interest rates, those changes would affect the investment income we earn on these investments and, therefore, impact our cash flows and results of operations.

We conduct operations in various countries, which expose us to changes in foreign exchange rates.  The financial results of our foreign subsidiaries and franchisees may be materially impacted by exposure to fluctuating exchange rates.  Reported sales, costs and expenses at our foreign subsidiaries, when translated into U.S. dollars for financial reporting purposes, can fluctuate due to exchange rate movement.  While exchange rate fluctuations can have a material impact on reported revenues, costs and expenses, and earnings, this impact is principally the result of the translation effect and does not materially impact our short-term cash flows.

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Although we enter into a significant amount of purchase obligations outside of the U.S., these obligations are settled primarily in U.S. dollars and, therefore, we believe we have only minimal exposure at present to foreign currency exchange risks for our purchase obligations.  Historically, we have not hedged our currency risk and do not currently anticipate doing so in the future.

We do not engage in financial transactions for trading or speculative purposes.

Item 4. Controls and Procedures.

Disclosure Controls and Procedures. The Company’s management, with the participation of the Company’s Chief Executive Bear and Chief Operations and Financial Bear, has evaluated the effectiveness of the Company’s disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the Exchange Act)), as of the end of the period covered by this report. Our disclosure controls are designed to provide reasonable assurance of achieving their objectives and based on the aforementioned evaluation, the Company’s management, including the Chief Executive Bear and Chief Operations and Financial Bear, have concluded that the Company’s disclosure controls and procedures were effective at the reasonable assurance level as of March 31, 2012, the end of the period covered by this quarterly report.

It should be noted that our management, including the Chief Executive Bear and the Chief Operations and Financial Bear, does not expect that the Company’s disclosure controls and procedures or internal controls will prevent all error and all fraud.  A control system, no matter how well conceived or operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met.  Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs.  Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected.  These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake.  Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the controls.  The design of any system of controls is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions; over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate.  Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

Changes in Internal Control Over Financial Reporting.  The Company’s management, with the participation of the Company’s Chief Executive Bear and Chief Operations and Financial Bear, also conducted an evaluation of the Company’s internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) to determine whether any changes occurred during the period covered by this report that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting. Based on that evaluation, there has been no such change during the period covered by this report.

PART II – OTHER INFORMATION

Item 1A. Risk Factors

There have been no material changes to our Risk Factors as disclosed in our Annual Report on Form 10-K for the year ended December 31, 2011 as filed with the SEC on March 15, 2012. 

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Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

ISSUER PURCHASES OF EQUITY SECURITIES

	(a)		(b)		(c)		(d)
Period	Total Number of Shares (or Units) Purchased (1)		Average Price Paid Per Share (or Unit)		Total Number of Shares (or Units) Purchased as Part of Publicly Announced Plans or Programs (2)		Maximum Number (or Approximate Dollar Value) of Shares (or Units) that May Yet Be Purchased Under the Plans or Programs
Jan. 1, 2012 – Jan. 28, 2012		186	$	8.01		—	$	8,711,999
Jan. 29, 2012 – Feb. 25, 2012		221	$	8.58		—	$	8,711,999
Feb. 26, 2012 – Mar. 31, 2012		248,128	$	5.42		—	$	8,711,999
Total		248,535	$	5.42		—

(1)

Includes shares of our common stock delivered to us in satisfaction of the tax withholding obligation of holders of restricted shares which vested during the applicable period.  Our equity incentive plans provide that the value of shares delivered to us to pay the withheld to cover tax obligations is calculated as the closing trading price of our common stock on the date the relevant transaction occurs.

(2)

On February 23, 2012, we announced the further extension of our $50 million share repurchase program of our outstanding common stock until March 31, 2013.  The program was authorized by our board of directors.  Purchases may be made in the open market or in privately negotiated transactions, with the level and timing of activity depending on market conditions, applicable regulatory requirements, and other factors.  Purchase activity may be increased, decreased or discontinued at any time without notice.  Shares purchased under the program are subsequently retired.

Item 6. Exhibits

The following is a list of exhibits filed as a part of the quarterly report on Form 10-Q:

Exhibit No.	Description
2.1	Agreement and Plan of Merger dated April 3, 2000 between Build-A-Bear Workshop, L.L.C. and the Registrant (incorporated by reference from Exhibit 2.1 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)
3.1	Third Amended and Restated Certificate of Incorporation (incorporated by reference from Exhibit 3.1 of our Current Report on Form 8-K, filed on November 11, 2004)
3.2	Amended and Restated Bylaws (incorporated by reference from Exhibit 3.4 to our Registration Statement on Form S-1, filed on August 12, 2004, Registration No. 333-118142)
4.1	Specimen Stock Certificate (incorporated by reference from Exhibit 4.1 to Amendment No. 3 to our Registration Statement on Form S-1, filed on October 1, 2004, Registration No. 333-118142)
31.1	Rule 13a-14(a)/15d-14(a) certification (pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, executed by the Chief Executive Bear)
31.2	Rule 13a-14(a)/15d-14(a) certification (pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, executed by the Chief Operations and Financial Bear)
32.1	Section 1350 Certification (pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, executed by the Chief Executive Bear)
32.2	Section 1350 Certification (pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, executed by the Chief Operations and Financial Bear)
101.INS	XBRL Instance
101.SCH	XBRL Extension Schema
101.CAL	XBRL Extension Calculation
101.DEF	XBRL Extension Definition
101.LAB	XBRL Extension Label
101.PRE	XBRL Extension Presentation

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Date: May 10, 2012

BUILD-A-BEAR WORKSHOP, INC. (Registrant)
By:	/s/ Maxine Clark
	Maxine Clark
	Chief Executive Bear (on behalf of the registrant and as principal executive officer)
By:	/s/ Tina Klocke
	Tina Klocke
	Chief Operations and Financial Bear, Treasurerand Secretary (on behalf of the registrant and as principal financial officer)

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EX-31.1

Exhibit 31.1

CERTIFICATION PURSUANT TO

SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

AND RULE 13a-14(a) OF

THE SECURITIES EXCHANGE ACT OF 1934

I, Maxine Clark, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Build-A-Bear Workshop, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

/s/ Maxine Clark

Maxine Clark

Chief Executive Bear

Build-A-Bear Workshop, Inc.

(Principal Executive Officer)

Date: May 10, 2012

EX-31.2

Exhibit 31.2

CERTIFICATION PURSUANT TO

SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

AND RULE 13a-14(a) OF

THE SECURITIES EXCHANGE ACT OF 1934

I, Tina Klocke, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Build-A-Bear Workshop, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

/s/ Tina Klocke

Tina Klocke

Chief Operations and Financial Bear, Treasurer and Secretary

Build-A-Bear Workshop, Inc.

(Principal Financial Officer)

Date: May 10, 2012

EX-32.1

Exhibit 32.1

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the quarterly report of Build-A-Bear Workshop, Inc. (the “Company”) on Form 10-Q for the period ended March 31, 2012 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Maxine Clark, Chairman of the Board and Chief Executive Bear of the Company, certify, to the best of my knowledge, pursuant to Rule 13a-14(b) and Section 1350 of Chapter 63 of Title 18 of the United States Code, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

/s/ Maxine Clark

Maxine Clark

Chief Executive Bear

Build-A-Bear Workshop, Inc.

(Principal Executive Officer)

Date: May 10, 2012

EX-32.2

Exhibit 32.2

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the quarterly report of Build-A-Bear Workshop, Inc. (the “Company”) on Form 10-Q for the period ended March 31, 2012 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Tina Klocke, Chief Operations and Financial Bear, Treasurer and Secretary of the Company, certify, to the best of my knowledge, pursuant to Rule 13a-14(b) and Section 1350 of Chapter 63 of Title 18 of the United States Code, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

/s/ Tina Klocke

Tina Klocke

Chief Operations and Financial Bear, Treasurer and Secretary

Build-A-Bear Workshop, Inc.

(Principal Financial Officer)

Date: May 10, 2012

XML

Note 4. Stock-based Compensation

3 Months Ended

Mar. 31, 2012

Disclosure of Compensation Related Costs, Share-based Payments [Text Block]

4. Stock-based Compensation

The following table is a summary of the balances and activity for the Plans related to restricted stock and stock options for the thirteen weeks ended March 31, 2012:

	Restricted Stock			Options
Outstanding, December 31, 2011		1,438,131			1,210,816
Granted		253,608			228
Vested		(733,810	)		—
Exercised		—			—
Forfeited		(15,582	)		(7,440	)
Canceled or expired		—			—
Outstanding, March 31, 2012		942,347			1,203,604

For the thirteen weeks ended March 31, 2012 and April 2, 2011, selling, general and administrative expenses include $1.1 million and $1.3 million of stock-based compensation expense, respectively.  As of March 31, 2012, there was $ 8.1 million of total unrecognized compensation expense related to nonvested restricted stock and option awards which is expected to be recognized over a weighted-average period of 1.9 years.

The total fair value of shares vested during the thirteen weeks ended March 31, 2012 and April 2, 2011 was $4.0 million and $1.9 million, respectively.

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Note 3. Goodwill

3 Months Ended

Mar. 31, 2012

Schedule of Goodwill [Table Text Block]

3. Goodwill

Goodwill is accounted for in accordance with Financial Accounting Standards Board Accounting Standards Codification (ASC) Section 350-20 and is reported as a component of the Company’s retail segment.  The following table summarizes the changes in goodwill for the thirteen weeks ended March 31, 2012 (in thousands):

Balance as of December 31, 2011	$	32,306
Effect of foreign currency translation		1,117
Balance as of March 31, 2012	$	33,423

Goodwill is not subject to amortization and is tested for impairment annually or more frequently if events or changes in circumstances indicate that the asset might be impaired.  This testing requires comparison of carrying values to fair values, and when appropriate, the carrying value of impaired assets is reduced to fair value.  Goodwill will be tested for impairment no later than December 29, 2012.

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Condensed Consolidated Balance Sheets (Unaudited) (USD $) In Thousands, unless otherwise specified	Mar. 31, 2012	Dec. 31, 2011	Apr. 02, 2011
Current assets:
Cash and cash equivalents	$ 33,501	$ 46,367	$ 45,124
Inventories	45,584	51,860	39,492
Receivables	4,170	7,878	3,503
Prepaid expenses and other current assets	15,926	17,854	19,128
Deferred tax assets	480	419	7,539
Total current assets	99,661	124,378	114,786
Property and equipment, net of accumulated depreciation of $179,357, $175,018 and $168,978, respectively	74,771	77,445	83,461
Goodwill	33,423	32,306	33,561
Other intangible assets, net	728	655	1,264
Other assets, net	6,929	6,787	14,462
Total Assets	215,512	241,571	247,534
Current liabilities:
Accounts payable	22,741	41,032	25,103
Accrued expenses	7,296	12,128	6,363
Gift cards and customer deposits	25,221	28,323	24,291
Deferred revenue	5,431	5,285	6,761
Total current liabilities	60,689	86,768	62,518
Deferred franchise revenue	1,368	1,436	1,639
Deferred rent	22,728	23,867	27,387
Other liabilities	257	257	344
Stockholders' equity:
Preferred stock, par value $0.01, Shares authorized: 15,000,000; No shares issued or outstanding at March 31, 2012, December 31, 2011 and April 2, 2011
Common stock, par value $0.01, Shares authorized: 50,000,000; Issued and outstanding: 17,394,761, 17,405,270 and 19,600,470 shares, respectively	174	174	196
Additional paid-in capital	65,168	65,402	74,409
Accumulated other comprehensive loss	(7,689)	(10,165)	(7,602)
Retained earnings	72,817	73,832	88,643
Total stockholders' equity	130,470	129,243	155,646
Total Liabilities and Stockholders' Equity	$ 215,512	$ 241,571	$ 247,534

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Note 1. Basis of Presentation

3 Months Ended

Mar. 31, 2012

Organization, Consolidation and Presentation of Financial Statements Disclosure [Text Block]

1. Basis of Presentation

The condensed consolidated financial statements included herein are unaudited and have been prepared by Build-A-Bear Workshop, Inc. and its subsidiaries (collectively, the “Company”) pursuant to the rules and regulations of the U.S. Securities and Exchange Commission (SEC).  Certain information and footnote disclosures normally included in financial statements prepared in accordance with U.S. generally accepted accounting principles (GAAP) have been condensed or omitted pursuant to such rules and regulations.  The condensed consolidated balance sheet of the Company as of December 31, 2011 was derived from the Company’s audited consolidated balance sheet as of that date.  All other condensed consolidated financial statements contained herein are unaudited and reflect all adjustments which are, in the opinion of management, necessary to summarize fairly the financial position of the Company and the results of the Company’s operations and cash flows for the periods presented.  All of these adjustments are of a normal recurring nature.  All significant intercompany balances and transactions have been eliminated in consolidation.  Because of the seasonal nature of the Company’s operations, results of operations of any single reporting period should not be considered as indicative of results for a full year.  These condensed consolidated financial statements should be read in conjunction with the Company’s audited consolidated financial statements for the fiscal year ended December 31, 2011, which were included in the Company’s annual report on Form 10-K filed with the SEC on March 15, 2012.

Certain reclassifications of prior year amounts have been made to conform to current year presentation.

On January 1, 2012, the Company adopted new accounting guidance with regard to the presentation and disclosure of comprehensive income, according to the provisions of Accounting Standards Update 2011-5 and 2011-12.  The adoption of this guidance impacted disclosure and presentation of comprehensive income only.

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Note 2. Prepaid Expenses and Other Assets

3 Months Ended

Mar. 31, 2012

Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Table Text Block]

2. Prepaid Expenses and Other Assets

Prepaid expenses and other current assets consist of the following (in thousands):

	March 31, 2012		December 31, 2011		April 2, 2011
Prepaid rent	$	8,014	$	7,745	$	7,914
Prepaid income taxes		282		1,970		2,908
Short-term investments		2,697		2,619		2,834
Other		4,933		5,520		5,472
	$	15,926	$	17,854	$	19,128

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Condensed Consolidated Balance Sheets (Unaudited) (Parentheticals) (USD $) In Thousands, except Share data, unless otherwise specified	Mar. 31, 2012	Dec. 31, 2011	Apr. 02, 2011
Accumulated depreciation (in Dollars)	$ 179,357	$ 175,018	$ 168,978
Preferred stock, par value (in Dollars per share)	$ 0.01	$ 0.01	$ 0.01
Preferred stock, shares authorized	15,000,000	15,000,000	15,000,000
Preferred stock, shares issued	0	0	0
Preferred stock, shares outstanding	0	0	0
Common stock, par value (in Dollars per share)	$ 0.01	$ 0.01	$ 0.01
Common stock, shares authorized	50,000,000	50,000,000	50,000,000
Common stock, shares issued	17,394,761	17,405,270	19,600,470
Common stock, shares outstanding	17,394,761	17,405,270	19,600,470

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Document And Entity Information	3 Months Ended
	Mar. 31, 2012	May 08, 2012
Document and Entity Information [Abstract]
Entity Registrant Name	BUILD A BEAR WORKSHOP INC
Document Type	10-Q
Current Fiscal Year End Date	--12-29
Entity Common Stock, Shares Outstanding		17,393,600
Amendment Flag	false
Entity Central Index Key	0001113809
Entity Current Reporting Status	Yes
Entity Voluntary Filers	No
Entity Filer Category	Accelerated Filer
Entity Well-known Seasoned Issuer	No
Document Period End Date	Mar. 31, 2012
Document Fiscal Year Focus	2012
Document Fiscal Period Focus	Q1

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Condensed Consolidated Statements of Operations and Comprehensive Income (Unaudited) (USD $) In Thousands, except Share data, unless otherwise specified	3 Months Ended
	Mar. 31, 2012	Apr. 02, 2011
Revenues:
Net retail sales	$ 95,200	$ 94,159
Commercial revenue	376	1,106
Franchise fees	797	726
Total revenues	96,373	95,991
Costs and expenses:
Cost of merchandise sold	57,466	58,225
Selling, general and administrative	40,126	41,312
Interest expense (income), net	(86)	103
Total costs and expenses	97,506	99,640
Loss before income taxes	(1,133)	(3,649)
Income tax benefit	(116)	(1,398)
Net loss	(1,017)	(2,251)
Loss per common share:
Basic (in Dollars per share)	$ (0.06)	$ (0.12)
Diluted (in Dollars per share)	$ (0.06)	$ (0.12)
Shares used in computing common per share amounts:
Basic (in Shares)	16,038,880	18,090,245
Diluted (in Shares)	16,038,880	18,090,245
Comprehensive income	$ 1,459	$ 106

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Note 7. Segment Information

3 Months Ended

Mar. 31, 2012

Segment Reporting Disclosure [Text Block]

7. Segment Information

The Company’s operations are conducted through three operating segments consisting of retail, commercial and international franchising.  The retail segment includes the operating activities of company-owned stores in the United States, Canada, the United Kingdom and Ireland and other retail delivery operations, including the Company’s web store, pop-up stores and non-traditional store locations such as baseball ballparks.  The commercial segment includes the Company’s transactions with other businesses, mainly comprised of licensing the Company’s intellectual properties for third party use and wholesale activities.  The international franchising segment includes the licensing activities of the Company’s franchise agreements with store locations in Europe, outside of the United Kingdom and Ireland, Asia, Australia, the Middle East, Africa, Mexico and South America.  The operating segments have discrete sources of revenue, different capital structures and different cost structures.  These operating segments represent the basis on which the Company’s chief operating decision maker regularly evaluates the business in assessing performance, determining the allocation of resources and the pursuit of future growth opportunities.  Accordingly, the Company has determined that each of its operating segments represent one reportable segment.  The reportable segments follow the same accounting policies used for the Company’s consolidated financial statements.

Following is a summary of the financial information for the Company’s reportable segments (in thousands):

	Retail			Commercial			International Franchising		Total
Thirteen weeks ended March 31, 2012
Net sales to external customers	$	95,200		$	376		$	797	$	96,373
Income (loss) before income taxes		(1,465	)		(79	)		411		(1,133	)
Capital expenditures, net		3,764			-			15		3,779
Depreciation and amortization		5,319			-			43		5,362
Thirteen weeks ended April 2, 2011
Net sales to external customers	$	94,159		$	1,106		$	726	$	95,991
Income (loss) before income taxes		(4,384	)		410			325		(3,649	)
Capital expenditures, net		2,288			-			34		2,322
Depreciation and amortization		6,468			-			56		6,524
Total Assets as of:
March 31, 2012	$	203,491		$	9,522		$	2,499	$	215,512
April 2, 2011	$	234,636		$	10,153		$	2,745	$	247,534

The Company’s reportable segments are primarily determined by the types of products and services that they offer.  Each reportable segment may operate in many geographic areas.  The Company allocates revenues to geographic areas based on the location of the customer or franchisee.  The following schedule is a summary of the Company’s sales to external customers and long-lived assets by geographic area (in thousands):

	North America (1)		Europe (2)		Other (3)		Total
Thirteen weeks ended March 31, 2012
Net sales to external customers	$	80,200	$	15,710	$	463	$	96,373
Property and equipment, net		63,364		11,407		-		74,771
Thirteen weeks ended April 2, 2011
Net sales to external customers	$	79,274	$	16,247	$	470	$	95,991
Property and equipment, net		72,241		11,220		-		83,461

For purposes of this table only:

(1)  North America includes the United States, Canada, Puerto Rico and franchise business in Mexico

(2)  Europe includes the United Kingdom, Ireland and franchise businesses in Europe

(3)  Other includes franchise businesses outside of the North America and Europe

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Note 6. Comprehensive Income or Loss

3 Months Ended

Mar. 31, 2012

Comprehensive Income (Loss) Note [Text Block]

6. Comprehensive Income or Loss

The difference between comprehensive income or loss and net income or loss results from foreign currency translation adjustments on the balance sheets of subsidiaries whose functional currency is not the US Dollar.

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Condensed Consolidated Statements of Cash Flows (Unaudited) (USD $) In Thousands, unless otherwise specified	3 Months Ended
	Mar. 31, 2012	Apr. 02, 2011
Cash flows from operating activities:
Net loss	$ (1,017)	$ (2,251)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	5,362	6,524
Deferred taxes	(83)	392
Loss from investment in affiliate	475
Loss on disposal of property and equipment	78	119
Stock-based compensation	1,121	1,255
Trade credit utilization	88
Change in assets and liabilities:
Inventories	6,502	7,220
Receivables	3,732	4,465
Prepaid expenses and other assets	1,926	(873)
Accounts payable and accrued expenses	(23,257)	(20,433)
Lease related liabilities	(1,221)	(1,330)
Gift cards and customer deposits	(3,167)	(4,726)
Deferred revenue	79	82
Net cash used in operating activities	(9,382)	(9,556)
Cash flows from investing activities:
Purchases of property and equipment, net	(3,518)	(2,229)
Purchases of other assets and other intangible assets	(261)	(93)
Investment in unconsolidated affiliate	(475)
Net cash used in investing activities	(4,254)	(2,322)
Cash flows from financing activities:
Purchases of Company's common stock		(2,464)
Exercise of employee stock options		3
Net cash used in financing activities		(2,461)
Effect of exchange rates on cash	770	708
Net decrease in cash and cash equivalents	(12,866)	(13,631)
Cash and cash equivalents, beginning of period	46,367	58,755
Cash and cash equivalents, end of period	$ 33,501	$ 45,124

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Note 5. Earnings per Share

3 Months Ended

Mar. 31, 2012

Earnings Per Share [Text Block]

5. Earnings per Share

The Company uses the two-class method to compute basic and diluted earnings per common share.  In periods of net loss, no effect is given to the Company’s participating securities as they do not contractually participate in losses of the Company.  The following table sets forth the computation of basic and diluted loss per share (in thousands, except share and per share data):

	Thirteen weeks ended
	March 31, 2012			April 2, 2011
NUMERATOR:
Net loss before allocation of earnings to participating securities	$	(1,017	)	$	(2,251	)
Less: Earnings allocated to participating securities		-			-
Net loss after allocation of earnings to participating securities	$	(1,017	)	$	(2,251	)
DENOMINATOR:
Weighted average number of common shares outstanding - basic		16,038,880			18,090,245
Dilutive effect of share-based awards:		-			-
Weighted average number of common shares outstanding - dilutive		16,038,880			18,090,245
Basic loss per common share attributable to Build-A-Bear Workshop, Inc. stockholders:	$	(0.06	)	$	(0.12	)
Diluted loss per common share attributable to Build-A-Bear Workshop, Inc. stockholders	$	(0.06	)	$	(0.12	)

Due to the net loss for the thirteen week periods ended March 31, 2012 and April 2, 2011, the denominator for diluted earnings per common share is the same as the denominator for basic earnings per common share for those periods because the inclusion of stock options and unvested restricted shares would be anti-dilutive.