8-K

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                              WASHINGTON, DC 20549

                                    FORM 8-K

                             CURRENT REPORT PURSUANT
                         TO SECTION 13 OR 15 (d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                     Date of report (Date of earliest event
                            reported) January 6, 2005


                           Build-A-Bear Workshop, Inc.
                -------------------------------------------------
             (Exact Name of Registrant as Specified in Its Charter)


     Delaware                    001-32320                 43-1883836
- ----------------------      -------------------   ---------------------------
 (State or Other                (Commission              (IRS Employer
 Jurisdiction of                File Number)          Identification No.)
  Incorporation)



    1954 Innerbelt Business Center Drive                      63114
            St. Louis, Missouri                         ------------------
- ------------------------------------------------            (Zip Code)
  (Address of Principal Executive Offices)

                                 (314) 423-8000
                   ------------------------------------------
              (Registrant's Telephone Number, Including Area Code)

     Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

|_|  Written communications pursuant to Rule 425 under the Securities Act (17
     CFR 230.425)

|_|  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
     240.14a-12)

|_|  Pre-commencement communications pursuant to Rule 14d-2(b) under the
     Exchange Act (17 CFR 240.14d-2(b))

|_|  Pre-commencement communications pursuant to Rule 13e-4(c) under the
     Exchange Act (17 CFR 240.13e-4(c))





Item 2.02. Results of Operations and Financial Condition.
- --------------------------------------------------------


         On January 6, 2005, Build-A-Bear Workshop, Inc. (the "Company") issued
a press release announcing, among other things, net retail sales, comparable
store sales and expected diluted earnings per share for the fiscal 2004 full
year and fourth quarter of fiscal 2004. A copy of the press release is furnished
as Exhibit 99.1 hereto and is incorporated by reference herein. The description
of the press release contained herein is qualified in its entirety by the full
text of such exhibit. Item 9.01 Financial Statements and Exhibits. (c) Exhibits


Exhibit Number    Description of Exhibit
- --------------    ----------------------
99.1              Press Release dated January 6, 2005








                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                       BUILD-A-BEAR WORKSHOP, INC.



Date: January 6, 2005         By:      /s/     Tina Klocke
                                       -----------------------------------
                                       Name:   Tina Klocke
                                       Title:  Chief Financial Bear,
                                               Secretary and Treasurer







                                  EXHIBIT INDEX

Exhibit Number    Description of Exhibit
- --------------    ----------------------
99.1              Press Release dated January 6, 2005

EX-99.1

                                                                    Exhibit 99.1

        Build-A-Bear Workshop, Inc. Reports Strong Retail Sales Growth in
                  the Fiscal 2004 Fourth Quarter and Full Year

    ST. LOUIS--(BUSINESS WIRE)--Jan. 6, 2005--Build-A-Bear Workshop,
Inc. (NYSE: BBW):

    --  Fourth quarter net retail sales increased 35.3% -- comparable
        store sales grew 23.3%

    --  Full year net retail sales increased 40.8.% -- comparable
        store sales grew 18.1%

    --  Fourth quarter and full-year diluted EPS expected to be $0.30
        to $0.31 and $1.06 to $1.07, respectively, up from previous
        earnings guidance of $0.26 to $0.29 and $1.02 to $1.05

    Build-A-Bear Workshop, Inc. (NYSE: BBW), an interactive,
entertainment retailer of customized stuffed animals, today announced
that net retail sales for the fiscal 2004 fourth quarter (13 weeks
ended January 1, 2005) increased 35.3% to $98.8 million compared to
$73.0 million in the year ago fourth quarter (14 weeks ended January
3, 2004). Comparable store sales grew 23.3% in the fiscal 2004 fourth
quarter.
    Net retail sales for fiscal 2004 (52 weeks ended January 1, 2005)
increased 40.8% to $300.5 million compared to $213.4 million in fiscal
2003 (53 weeks ended January 3, 2004). Comparable store sales grew
18.1% in fiscal 2004.
    "We are delighted with our fourth quarter comp store growth which
outpaced the quarterly growth performance we achieved in the three
previous quarters of 2004. We are also pleased to have surpassed the
$300 million retail sales level for the year," said Maxine Clark,
chairman and chief executive bear of Build-A-Bear Workshop, Inc. "This
growth momentum reflects the success of our holiday merchandising and
marketing efforts, the excellent performance of our store associates,
the outstanding performance of our online business, and the success of
our ongoing brand building strategies. These sales results give us
confidence that we can report diluted earnings per share in the range
of $0.30 to $0.31 in the fourth quarter."
    "What's very exciting is that in our 8th holiday season more and
more families have made visits to Build-A-Bear Workshop a part of
their holiday tradition," added Clark. "There are now more than 25
million Build-A-Bear Workshop stuffed animals living in homes around
the world."
    Management now expects fiscal 2004 fourth quarter diluted earnings
per share (EPS) to be in the range of $0.30 to $0.31, up from previous
earnings guidance of $0.26 to $0.29. These expected results compare to
fiscal 2003 fourth quarter diluted EPS of $0.30. For the full year
fiscal 2004 diluted EPS are expected to be in the range of $1.06 to
$1.07, up from previous earnings guidance of $1.02 to $1.05. These
expected results compare to fiscal 2003 full year diluted EPS of
$0.45.
    During the fourth quarter, the company opened six new Build-A-Bear
Workshop(R) retail stores in the United States and Canada, as compared
with opening seven stores during the fiscal 2003 fourth quarter. These
new stores bring the total number of Build-A-Bear Workshop stores to
165 in the United States and five in Canada. During the quarter the
company also opened its first two Friends 2B Made(R) stores, a new
interactive retail concept focused on the experience of making your
own personalized doll. Also in the quarter, the company opened a
temporary holiday store in Rockefeller Center in New York City.
International franchise store openings during the fourth quarter
included two stores in Australia, one store in Japan and two stores in
the United Kingdom.
    During fiscal 2004 the company opened 21 Build-A-Bear Workshop
stores and closed one store, increasing total store square footage to
512,518, as compared to opening 43 stores and closing one store during
fiscal 2003.

    Other News

    In 2005, the company plans to open 25 to 30 new Build-A-Bear
Workshop stores including a flagship store in New York City (summer
2005). Two of the 25 to 30 new stores are planned to open in the first
quarter. The company will also launch Build-A-Bear Workshop On Tour, a
mobile store, in the first quarter. Build-A-Bear Workshop On Tour, an
800 square foot store housed in a 53-foot trailer, will visit over 60
events across the United States during 2005 furthering the company's
strategy of bringing Build-A-Bear Workshop to wherever families have
fun.
    In October 2004, the company signed a franchise agreement to open
Build-A-Bear Workshop stores in Sweden. This agreement brings the
total number of international countries with franchise agreements to
eight. Those countries include the United Kingdom, Japan, Denmark,
Australia, South Korea, France, the Republic of China (Taiwan) and
Sweden.
    The Build-A-Bear Workshop fiscal year consists of 52 or 53 weeks,
reported in four 13-week periods, and ends on the Saturday nearest
December 31 in each year. Stores are considered comparable beginning
in their thirteenth full month of operations. Comparable store sales
percentage changes are based on net retail sales and comparable
stores, which exclude the webstore and seasonal and event-based
locations.

    About Build-A-Bear Workshop, Inc.

    Build-A-Bear Workshop is the leading and only national, company
providing a "make your own stuffed animal" interactive
retail-entertainment experience. As of December 31, 2004, the company
operated 170 stores in 40 states and Canada and had 13 franchised
stores internationally, all under the Build-A-Bear Workshop brand. In
November 2004, the company opened two Friends 2B Made stores, the
newest concept launch from Build-A-Bear Workshop. For more information
about our company and its products call (888) 560-BEAR (2327) or visit
the company website at www.buildabear.com.

    Forward-Looking Statements

    Statements in this news release expressing or indicating the
beliefs and expectations of management regarding future performance
are forward-looking statements including, without limitation, expected
diluted earnings per share in the fiscal 2004 full year and fourth
quarter, as well as, any other plans, objectives, expectations and
intentions contained in this release that are not historical facts.
These statements reflect our current views with respect to future
events and are based on assumptions and subject to risks and
uncertainties. These risks and uncertainties include, without
limitation, those detailed in our final prospectus dated October 28,
2004 under the caption "Risk Factors" and the following: (1) we may be
unable to maintain our current comparable store sales growth; (2) our
marketing initiatives may not be effective in generating sufficient
levels of brand awareness and guest traffic; (3) we may be unable open
new stores to effectively manage our growth; (4) we may be unable to
effectively manage our international franchises or laws relating to
those franchises may change; (5) we may be unable to generate interest
in and demand for our interactive retail experience, or to identify
and respond to consumer preferences in a timely fashion; (6) customer
traffic may decrease in the shopping malls where we are located, on
which we depend to attract guests to our stores; (7) general economic
conditions may deteriorate, which could lead to reduced consumer
demand for our products; (8) our market share could be adversely
affected by a significant number of competitors; (9) we may lose key
personnel, be unable to hire qualified additional personnel, or
experience turnover of our management team; (10) the ability of our
principal vendors to deliver merchandise may be disrupted; (11) the
availability and costs of our products could be adversely affected by
risks associated with international manufacturing and trade; (12)
third parties that manage our warehousing and distribution functions
may perform poorly; (13) we may fail to renew, register or otherwise
protect our trademarks or other intellectual property; (14) we may
have disputes with, or be sued by, third parties for infringement or
misappropriation of their proprietary rights; (15) we may be unable to
renew or replace our store leases, or enter into leases for new stores
on favorable terms, or may violate the terms of our current leases;
(16) we may experience failures in our communications or information
systems; (17) terrorism or the uncertainty of future terrorist attacks
or war could reduce consumer confidence and mall traffic; (18) we may
become subject to challenges relating to overtime pay or other
regulations relating to our employees; (19) we may suffer negative
publicity or be sued due to violations of labor laws or unethical
practices by manufacturers of our merchandise, and (20) we may
improperly obtain or be unable to protect information from our guests
in violation of privacy or security laws or expectations.
    These risks, uncertainties and other factors may adversely affect
our business, growth, financial condition or profitability, or subject
us to potential liability, and cause our actual results, performance
or achievements to be materially different from those expressed or
implied by our forward-looking statements. We do not undertake any
obligation or plan to update these forward-looking statements, even
though our situation may change.

    CONTACT: Build-A-Bear Workshop, Inc., St. Louis
             Investors and Analysts:
             Molly Salky, 314-423-8000 ext. 5353
             invest@buildabear.com
             or
             Media:
             Jill Saunders, 314-423-8000 ext. 5293
             jills@buildabear.com
             www.buildabear.com