EXHIBIT NO. 10.1

                               STATEMENT OF WORK

THIS STATEMENT OF WORK ("SOW") is made and entered into as of February 9, 2007
("Effective Date") by and between Original Ink, LLC a Corporation of the
Commonwealth of Virginia, and Catuity Inc. ("CATUITY"), a Delaware C
Corporation. The professional services that are provided by Original Ink will be
performed by Victoria Platt and governed by the terms and conditions set forth
in this SOW.

SERVICE FEES AND PAYMENT TERMS

Included under this SOW are the activities described herein. Victoria Platt will
work with CATUITY to complete the activities listed below. The intent of this
contractor position is to act in a Marketing Consultant role and provide
Marketing advise and direction to the Marketing Manager, National Sales Director
and all members of the Sales team and other Catuity staff as needed. The role
will deal primarily with the Marketing and Sales teams, but is in no way limited
to those departments.

 Primary Job Duties

      -     Create a one-page branding document that outlines the purpose and
            positioning of Catuity, the competitive marketplace and Catuity's
            key selling propositions

      -     Build 4 to 5 case studies which highlight the success stories of
            Catuity clients.

      -     Create 1-2 page sell sheets for each product offered by Catuity that
            includes a brief description of the product, key product benefits,
            key selling propositions, competitive differences, major customer
            objections, Catuity customer success stories and proposed sales
            script(s)

      -     Execute a Needs Assessment for Phase II of the website; recommend
            next steps to achieve a goal of 40% of all sales leads coming from
            Catuity.com by Q3 2007.

      -     Develop a templated webinar for Gift Cards and for Loyalty Programs

      -     Assist in developing and executing promotional programs for the
            client and industry trade shows as specified by Catuity.

      -     Assist in developing and executing follow-on contact strategies
            after completion of the base 30 day call strategy, to include
            content, frequency, media, sequencing

      -     Provide marketing expertise and advice on other projects as needed.

All deliverables are subject to a monthly review with Catuity staff. This
position is for a part-time contractor.

For Ms. Platt's services, CATUITY shall pay Original Ink in the following
manner:

      a)    CATUITY shall pay a fee of up to $8,000 for up to 120 hours for
            contract services outlined above within 30 days of invoice date. Ms.
            Platt will be required to work between 12 to 20 hours per week
            during the 3 month timeframe and should be available for phone and
            conference calls as needed.

      b)    CATUITY will reimburse Original Ink for customary out-of-pocket
            expenses, including, but not limited to, travel costs, provided
            CATUITY has agreed to the same in writing prior to the expense being
            incurred.

      c)    Deliverables within the OUTLINE may be added to the SOW, upon mutual
            agreement of Catuity and Original Ink, and as such will be billed at
            the same rate agreed upon in the SOW unless otherwise agreed upon in
            writing. All



projects outside the scope of this SOW will be considered beyond the scope of
the project.

      d)    All additional consulting services and related expenses will be
            invoiced to CATUITY at least every twenty (20) business days.

Original Ink is acting as a prime contractor and does not currently intend to
partner with other service providers. Original Ink may have the right to include
third parties, provided CATUITY agrees, as it sees necessary to complete the
scope of this project as outlined in this SOW. In the event that Original Ink
elects to utilize any third party, it will first seek the approval of CATUITY.

Scheduling for delivery of the services being proposed in this SOW will begin
upon the signing of this contract. The above consulting service rates are valid
only if this SOW is signed on or before February 16, 2007 after which date the
above-specified fee(s) shall be subject to change by CATUITY.


IN WITNESS WHEREOF, the parties hereto, by their duly authorized
representatives, have executed this SOW.


CATUITY INC.                            ORIGINAL INK, LLC

By: /s/ Debra Hoopes                    By: /s/ Victoria Platt
    ----------------------               -----------------------------

    Debra Hoopes                            Victoria Platt
    SVP and CFO                             Principal
    300 Preston Ave
    Suite 302
    Charlottesville, VA 22902

    Date:   February 16, 2007               Date: February 16, 2007