Summary of Intangible Assets Subject to Amortization Acquired

Intangible assets subject to amortization acquired includes:


Intangible Asset	Estimated Fair Value (in millions)		Weighted average life (in years)
Publisher relationships	$	34.4	10.0
Advertiser relationships		5.2	4.0
Trade name		1.7	2.5
Non-Compete agreements		0.4	4.0

Schedule of Unaudited Pro Forma Information

This pro forma information does not purport to represent what the actual results of operations of the Company would have been had this acquisition occurred on such date, nor does it purport to predict the results of operations for any future periods.


In thousands, except share and per share data	Year Ended
	December 31,
	2020
Pro Forma:
Total revenue	$	488,137
Net income (loss) attributable to common stockholders	$	(86	)

Basic and diluted earnings per share:
Net income (loss) per share, attributable to common stockholders, basic and diluted	$	(0.00	)

Weighted average common shares outstanding, basic and diluted		84,231,212

Summary of Purchase Price Allocation


Cash	$	4.3
Accounts receivable		9.9
Other assets		1.8
Intangible assets subject to amortization		22.8
Goodwill		13.2
Current liabilities		(10.1	)
Deferred tax		(4.0	)
Debt		(1.7	)

Schedule of Unaudited Pro Forma Information

The following unaudited pro forma information has been prepared to give effect to the Company’s acquisition of MediaDonuts as if the acquisition had occurred on January 1, 2020. This pro forma information was adjusted to exclude acquisition fees and costs of $0.7 million for the year ended December 31, 2021, which were expensed in connection with the acquisition. This pro forma information does not purport to represent what the actual results of operations of the Company would have been had this acquisition occurred on such date, nor does it purport to predict the results of operations for any future periods.


In thousands, except share and per share data	Year Ended		Year Ended
	December 31,		December 31,
	2021		2020
Pro Forma:
Total revenue	$	781,835	$	372,519
Net income (loss) attributable to common stockholders	$	32,997	$	(522	)

Basic and diluted earnings per share:
Net income (loss) per share, attributable to common stockholders, basic	$	0.39	$	(0.01	)
Net income (loss) per share, attributable to common stockholders, diluted	$	0.38	$	(0.01	)

Weighted average common shares outstanding, basic		85,301,603		84,231,212
Weighted average common shares outstanding, diluted		87,910,603		84,231,212

Summary of Purchase Price Allocation


Cash	$	0.5
Accounts receivable		1.1
Intangible assets subject to amortization		2.2
Goodwill		3.7
Current liabilities		(1.4	)
Deferred tax		(0.6	)

Schedule of Unaudited Pro Forma Information

The following unaudited pro forma information has been prepared to give effect to the Company’s acquisition of 365 Digital as if the acquisition had occurred on January 1, 2020. This pro forma information was adjusted to exclude acquisition fees and costs of $0.2 million for the year ended December 31, 2021, which were expensed in connection with the acquisition. This pro forma information does not purport to represent what the actual results of operations of the Company would have been had this acquisition occurred on such date, nor does it purport to predict the results of operations for any future periods.


In thousands, except share and per share data	Year Ended		Year Ended
	December 31,		December 31,
	2021		2020
Pro Forma:
Total revenue	$	762,300	$	344,965
Net income (loss) attributable to common stockholders	$	30,642	$	(3,747	)

Basic and diluted earnings per share:
Net income (loss) per share, attributable to common stockholders, basic	$	0.36	$	(0.04	)
Net income (loss) per share, attributable to common stockholders, diluted	$	0.35	$	(0.04	)

Weighted average common shares outstanding, basic		85,301,603		84,231,212
Weighted average common shares outstanding, diluted		87,910,603		84,231,212