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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)
12 Months Ended
Dec. 31, 2014
Accounting Policies [Abstract]  
Use of Estimates
Use of Estimates
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Significant estimates include estimates used to review the Company’s goodwill, impairments and estimations of long-lived assets, revenue recognition on percentage of completion type contracts, allowances for uncollectible accounts, inventory valuation, warranty reserves, valuations of non-cash capital stock issuances and the valuation allowance on deferred tax assets.  The Company bases its estimates on historical experience and on various other assumptions that are believed to be reasonable in the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources.  Actual results may differ from these estimates under different assumptions or conditions.
Principles of Consolidation
Principles of Consolidation
The consolidated financial statements for 2014 and 2013 include the accounts of CUI Global, Inc. and its wholly owned subsidiaries CUI, Inc., CUI Japan, CUI Properties, LLC and Orbital Gas Systems, Ltd. (included since April 1, 2013), hereafter referred to as the “Company”.  The consolidated financial statements for 2012 include the accounts of CUI Global, Inc. and its wholly owned subsidiaries CUI, Inc. and CUI Japan.  Significant intercompany accounts and transactions have been eliminated in consolidation.
Adjustment of Prior Period Balances
Adjustment of Prior Period Balances
The Company revised its consolidated balance sheet as of January 1, 2012 by recording a deferred tax liability of $2.8 million associated with a prior acquisition and a resulting offset increasing the Company’s accumulated deficit since the effect of the correction relates to years prior to 2012. The consolidated balance sheets for December 31, 2013 and 2012 presented in the accompanying consolidated financial statements reflect this change. The result of this correction did not affect the Company’s consolidated statements of operations, comprehensive income and loss or cash flows for the years ended December 31, 2013 and 2012. Management made the revisions to the accompanying consolidated financial statements because recording the correction in 2014 would have been material to the consolidated statement of operations for the year ended December 31, 2014.
  
In addition, management identified an error in its tax filings since 2008 related to overstated tax deductions for amortization on acquired intangibles and goodwill for which no tax basis existed. Management determined that the deductions overstated net operating loss carryforwards and the associated valuation allowance, which had been previously disclosed. The Company determined that no impact other than disclosure would result from the correction of the overstated net operating loss carryforwards which have been subject to a full valuation allowance. The reversal of the overstated deferred tax assets representing net operating loss carryforwards, would be completely offset by a reduction in existing valuation allowances for the same previous years. The Company has revised its income tax footnote disclosure as of January 1, 2012, to reflect these revisions to its deferred tax assets, valuation allowance and deferred tax liabilities with the corresponding impact flowing through in subsequent disclosures.
Fair Value of Financial Instruments
Fair Value of Financial Instruments
Accounting Standards Codification (“ASC”) 820 “ Fair Value Measurements and Disclosures” (“ASC 820”) defines fair value, establishes a framework for measuring fair value under generally accepted accounting principles in the U.S., and enhances disclosures about fair value measurements. ASC 820 describes a fair value hierarchy based on three levels of inputs, of which the first two are considered observable and the last unobservable, that may be used to measure fair value, which are the following:
 
Level 1 – Pricing inputs are quoted prices available in active markets for identical assets or liabilities as of the reporting date.
 
Level 2 – Pricing inputs are quoted for similar assets, or inputs that are observable, either directly or indirectly, for substantially the full term through corroboration with observable market data. Level 2 includes assets or liabilities valued at quoted prices adjusted for legal or contractual restrictions specific to these investments.
 
Level 3 – Pricing inputs are unobservable for the assets or liabilities; that is, the inputs reflect the reporting entity’s own assumptions about the assumptions market participants would use in pricing the asset or liability.
 
Management believes the carrying amounts of the short-term financial instruments, including cash and cash equivalents, accounts receivable, costs in excess of billings, prepaid expense and other assets, accounts payable, accrued liabilities, billings in excess of costs, unearned revenue, and other liabilities reflected in the accompanying balance sheet approximate fair value at December 31, 2014 and 2013 due to the relatively short-term nature of these instruments. Mortgage debt and related notes payable approximate fair value based on current market conditions. The Company measures its derivative liability on a recurring basis using significant observable inputs (Level 2). The Company’s derivative liability is valued using a LIBOR swap curve.
Cash and Cash Equivalents
Cash and Cash Equivalents
Cash includes deposits at financial institutions with maturities of three months or less.  The Company at times has cash in banks in excess of FDIC insurance limits and places its temporary cash investments with high credit quality financial institutions.  The Company considers all highly liquid marketable securities with original maturities of 90 days or less at the date of acquisition to be cash equivalents.  Cash equivalents include money market funds, certificates of deposit and commercial paper.  At December 31, 2014 and 2013, the Company had $2,090,952 and $2,964,871, respectively, of cash and cash equivalents balances at domestic financial institutions which were covered under the FDIC insured deposits programs and $132,022 and $137,156, respectively, at foreign financial institutions covered under the United Kingdom Financial Services Compensation (FSC).  At December 31, 2014 and 2013, the Company held $64,411 and $108,747, respectively, in Japanese foreign bank accounts and $2,531,689 and $6,984,417, respectively, in European foreign bank accounts.    
Investments
Investments
The Company considers all investments with original maturities over 90 days that mature in less than one year from the balance sheet date to be short-term investments. Short-term investments primarily include money market funds, certificates of deposit, corporate notes, and commercial paper. Premiums and discounts are amortized or accreted over the life of the related security as an adjustment to yield using a method that approximates the effective interest method. Under this method, dividend and interest income are recognized when earned. At December 31, 2014 and 2013, CUI Global had $11,159,765 and $10,868,961, respectively, of short-term investments classified as held-to-maturity, which are reported at amortized cost, which approximates market. At December 31, 2014 and 2013, the Company had $6,845,000 and $9,750,000, respectively of investments in certificates of deposit which were covered under FDIC insured limits and covered under $500,000 of SIPC insured programs for investments.
Accounts Receivable and Allowance for Uncollectible Accounts
Accounts Receivable and Allowance for Uncollectible Accounts
Accounts receivable consist of the receivables associated with revenue derived from product sales. An allowance for uncollectible accounts is recorded to allow for any amounts that may not be recoverable, based on an analysis of prior collection experience, customer credit worthiness and current economic trends.  Based on management’s review of accounts receivable, an allowance for doubtful accounts of $253,871 and $285,348 at December 31, 2014 and 2013, respectively, is considered adequate.  The reserve in both periods takes into account aged receivables that management believes should be specifically reserved for as well as historic experience with bad debts to determine the total reserve appropriate for each period.  Receivables are determined to be past due based on the payment terms of original invoices.  The Company grants credit to its customers, with standard terms of Net 30 days.  The Company routinely assesses the financial strength of its customers and, therefore, believes that its accounts receivable credit risk exposure is limited.  Additionally, the Company maintains a foreign credit receivables insurance policy that covers many of the CUI, Inc. foreign customer receivable balances in effort to further reduce credit risk exposure.
Inventory
Inventory
Inventories consist of finished and un-finished products and are stated at the lower of cost or market; using the first-in, first-out (FIFO) method as a cost flow convention.  At December 31, 2014, and 2013, inventory is valued, net of allowances, at $6,840,845 and $7,027,644, respectively.  The allowances for inventory were $394,165 and $549,981 at December 31, 2014 and 2013, respectively.  The Company provides allowances for inventories estimated to be excess, obsolete or unmarketable. The Company’s estimation process for assessing the net realizable value is based upon its known backlog, projected future demand, historical usage and expected market conditions. At December 31, 2014, before allowance,  the Company had finished goods of $5,610,039 and raw materials of $1,624,971. At December 31, 2013, before allowance, the Company had finished goods of $5,776,916, raw materials of $1,290,851, and work in process of $509,858
Land, Buildings, Furniture, Vehicles, Equipment and Software
Land, Buildings, Improvements, Furniture, Vehicles, Equipment, Software and Leasehold Improvements
Land is recorded at cost and includes expenditures made to ready it for use.  Land is considered to have an infinite useful life.
 
Buildings and improvements are recorded at cost and are depreciated over their estimated useful lives.
 
Furniture, vehicles, equipment and software are recorded at cost and include major expenditures, which increase productivity or substantially increase useful lives.
 
Leasehold improvements are recorded at cost and are depreciated over the lesser of the lease term, estimated useful life, or 10 years.
 
The cost of buildings, improvements, furniture, vehicles, equipment, and software is depreciated over the estimated useful lives of the related assets. 
 
Depreciation is computed using the straight-line method for financial reporting purposes.   The estimated useful lives for land, buildings, improvements, furniture, vehicles, equipment, and software are as follows:
 
 
 
Estimated Useful Life
 
Buildings and improvements
 
5 to 39 years
 
Furniture and equipment
 
3 to 10 years
 
Vehicles
 
3 to 5 years
 
Software
 
3 to 5 years
 
 
Maintenance, repairs and minor replacements are charged to expenses when incurred.  When furniture, vehicles and equipment is sold or otherwise disposed of, the asset and related accumulated depreciation are removed from this account, and any gain or loss is included in the statement of operations.
Long-Lived Assets
Long-Lived Assets
Long-lived assets including indefinite lived identifiable assets are periodically reviewed for impairment whenever circumstances and situations change such that there is an indication that the carrying amounts may not be recoverable.  In performing the review for recoverability, the future cash flows expected to result from the use of the asset and its eventual disposition are estimated.  If the sum of the expected future cash flows (undiscounted and without interest charges) is less than the carrying amount of the long -lived asset, an impairment loss is recognized as the excess of the carrying amount over the fair value. Otherwise, an impairment loss is not recognized.  Management estimates the fair value and the estimated future cash flows expected.  Any changes in these estimates could impact whether there was impairment and the amount of the impairment. 
Identifiable Intangible Assets
Identifiable Intangible Assets
Intangible assets are stated at cost net of accumulated amortization and impairment.  The fair value for intangible assets acquired through acquisitions is measured at the time of acquisition utilizing the following inputs, as needed:
  
  
1.
Inputs used to measure fair value are unadjusted quote prices available in active markets for the identical assets or liabilities if available.
2.
Inputs used to measure fair value, other than quoted prices included in 1, are either directly or indirectly observable as of the reporting date through correlation with market data, including quoted prices for similar assets and liabilities in active markets and quoted prices in inactive markets.  This includes assets and liabilities valued using models or other pricing methodologies that do not require significant judgment since the input assumptions used in the models, such as interest rates and volatility factors, are corroborated by readily observable data from actively quoted markets for substantially the full life of the asset.
3.
Inputs used to measure fair value are unobservable inputs supported by little or no market activity and reflect the use of significant management judgment.  These values are generally determined using pricing models for which the assumptions utilize management’s estimates of market participant assumptions.
4.
Expert appraisal and fair value measurement as completed by third party experts.
 
The following are the estimated useful life for the intangible assets: 
 
 
 
Estimated
 
 
 
Useful
 
 
 
Life
 
Finite-lived intangible assets
 
 
 
Order backlog
 
2
 
Trade name - Orbital
 
10
 
Trade name - V-Infinity
 
5
 
Customer list – Orbital
 
10
 
Technology rights
 
20*
 
Technology-Based Asset-Know How
 
12
 
Technology -Based Asset - Software
 
10
 
Patents
 
**
 
Other intangible assets
 
***
 
 
 
 
 
Indefinite-lived intangible assets
 
 
 
Trade name – CUI
 
****
 
Customer list – CUI
 
****
 
Patents pending technology
 
****
 
 
* Technology rights are amortized over a  twenty year life or the term of the rights agreement.
** Patents are amortized over the life of the patent.  Any patents not approved will be expensed at that time.
*** Other intangible assets are amortized over an appropriate useful life, as determined by management in relation to the other intangible asset characteristics.
**** Indefinite-lived intangible assets are reviewed annually for impairment and when circumstances suggest.
Indefinite Lived Intangibles and Goodwill Assets
Indefinite Lived Intangibles and Goodwill Assets
The Company accounts for business combinations under the acquisition method of accounting in accordance with ASC 805, “Business Combinations,” where the total purchase price is allocated to the tangible and identified intangible assets acquired and liabilities assumed based on their estimated fair values. The purchase price is allocated using the information currently available, and may be adjusted, up to one year from acquisition date, after obtaining more information regarding, among other things, asset valuations, liabilities assumed and revisions to preliminary estimates. The purchase price in excess of the fair value of the tangible and identified intangible assets acquired less liabilities assumed is recognized as goodwill.
 
The Company tests for indefinite lived intangibles and goodwill impairment in the second quarter of each year and whenever events or circumstances indicate that the carrying amount of the asset exceeds its fair value and may not be recoverable. In accordance with its policies, the Company performed a qualitative assessment of indefinite lived intangibles and goodwill at May 31, 2014, and determined there was no impairment of indefinite lived intangibles and goodwill.
 
CUI Global has adopted ASU 2011-08, which simplifies how an entity is required to test goodwill for impairment. The ASU allows an entity to first assess qualitative factors to determine whether it is necessary to perform the two-step quantitative goodwill impairment test. Under this ASU, CUI Global is not required to calculate the fair value of a reporting unit unless the entity determines, based on a qualitative assessment, that it is more likely than not that its fair value is less than its carrying amount. The ASU includes a number of factors to consider in conducting the qualitative assessment. We adopted ASU 2011-08 during the year ended December 31, 2013. The adoption of ASU 2011-08 did not have an impact on our consolidated financial statements. The Company tests for goodwill impairment in the second quarter of each year and whenever events or changes in circumstances indicate that the carrying amount of the asset exceeds its fair value and may not be recoverable.
 
As detailed in ASC 350-20-35-3A, in performing its testing for goodwill, management completes a qualitative analysis to determine whether it was more likely than not that the fair value of a reporting unit is less than its carrying amount, including goodwill.  To complete this review, management follows the steps in ASC 350-20-35-3C to evaluate the fair values of the intangibles and goodwill and considers all known events and circumstances that might trigger an impairment of goodwill.  In 2012, 2013 and 2014, the analysis, determined that there was no impairment necessary to goodwill. Through these reviews, management concluded that there were no events or circumstances that triggered an impairment (and there was no expectation that a reporting unit or a significant portion of a reporting unit would be sold or otherwise disposed of in the following year), therefore, no further analysis was necessary to prepare for goodwill impairment beyond the steps in 350-20-35-3C in accordance with ASU 2011-08. 
Investment - Equity Method
Investment – Equity Method
Through the acquisition of CUI, Inc. the Company obtained 352,589 common shares (representing an 11.54% interest at December 31, 2012; and 11.54% interest thru June 30, 2013, 8.62% thru December 31, 2013, 8.94% thru March 31, 2014, and 8.5% thereafter) in Test Products International, Inc., hereafter referred to as TPI.  TPI is a provider of handheld test and measurement equipment.  Under the equity method, investments are carried at cost, plus or minus the Company’s proportionate share, based on present ownership interests, of:  (a) the investee’s profit or loss after the date of acquisition; (b) changes in the Company’s equity that have not been recognized in the investee’s profit or loss; and (c) certain other adjustments.  CUI Global enjoys a close association with this affiliate through common Board of Director membership and participation that allows for a significant amount of influence over affiliate business decisions. Accordingly, for financial statement purposes, the Company accounts for its investment in this affiliated entity under the equity method.   A summary of the financial statements of the affiliate for the years ended December 31, 2014, 2013 and 2012 are as follows:
 
 
 
2014
 
2013
 
2012
 
Current assets
 
$
6,300,033
 
$
6,224,234
 
$
6,509,736
 
Non-current assets
 
 
430,196
 
 
255,709
 
 
540,518
 
Total Assets
 
$
6,730,229
 
$
6,479,943
 
$
7,050,254
 
 
 
 
 
 
 
 
 
 
 
 
Current liabilities
 
$
1,973,928
 
$
2,275,489
 
$
3,272,360
 
Non-current liabilities
 
 
770,531
 
 
687,019
 
 
1,203,826
 
Stockholders' equity
 
 
3,985,770
 
 
3,517,435
 
 
2,574,068
 
Total Liabilities and Stockholders' Equity
 
$
6,730,229
 
$
6,479,943
 
$
7,050,254
 
 
 
 
 
 
 
 
 
 
 
 
Revenues
 
$
14,468,307
 
$
13,779,288
 
$
12,538,711
 
Operating income
 
 
872,464
 
 
1,049,083
 
 
757,484
 
Net profit
 
 
766,996
 
 
299,422
 
 
516,482
 
Other comprehensive profit (loss):
 
 
 
 
 
 
 
 
 
 
Foreign currency translation adjustment
 
 
-
 
 
33,668
 
 
-
 
Comprehensive net profit
 
$
766,996
 
$
333,090
 
$
516,482
 
Company share of Net Profit
 
$
49,418
 
$
24,766
 
$
59,623
 
Equity investment in affiliate
 
$
332,429
 
$
283,011
 
$
258,245
 
Patent Costs
Patent Costs
The Company estimates the patents it has filed have a future beneficial value; therefore it capitalizes the costs associated with filing for its patents. At the time the patent is approved, the patent costs associated with the patent are amortized over the useful life of the patent. If the patent is not approved, at that time the costs will be expensed.
Derivative Instruments
Derivative instruments
The Company uses various derivative instruments including forward currency contracts, and interest rate swaps to manage certain exposures. These instruments are entered into under the Company’s corporate risk management policy to minimize exposure and are not for speculative trading purposes. The Company recognizes all derivatives as either assets or liabilities in the consolidated balance sheet and measures those instruments at fair value. Changes in the fair value of derivatives are recognized in earnings. The Company has limited involvement with derivative instruments and does not trade them. From time to time, the Company may enter into foreign currency exchange contracts to minimize the risk associated with foreign currency exchange rate exposure from expected future cash flows. The Company has entered into one interest rate swap which has a maturity date of ten years from the date of inception, and is used to minimize the interest rate risk on the variable rate mortgage. During the years ended December 31, 2014 and 2013, the Company had unrealized losses of approximately $172 thousand and $428 thousand, respectively, related to the derivative liabilities.
Derivative Liabilities
Derivative Liabilities
The Company evaluates embedded conversion features pursuant to FASB Accounting Standards Codification No. 815 (“FASB ASC 815”), “Derivatives and Hedging”, which requires a periodic valuation of the fair value of derivative instruments and a corresponding recognition of liabilities associated with such derivatives. 
Stock-Based Compensation
Stock-Based Compensation
The Company records its stock-based compensation expense under our stock option plans and also issues stock for services. The Company accounts for stock based compensation using FASB Accounting Standards Codification No. 718 (“FASB ASC 718”), “Compensation – Stock Compensation”.  FASB Codification No. 718 requires the fair value of all stock-based employee compensation awarded to employees to be recorded as an expense over the related vesting period.  Employee stock compensation is recorded at fair value using the Black Scholes Pricing Model.  The underlying assumptions used in the Black Scholes Pricing Model by the Company are taken from publicly available sources including: (1) volatility which is calculated using historic stock price information from online finance websites such as Google Finance and Yahoo Finance; (2) the stock price on the date of grant is obtained from online finance websites such as those previously noted; (3) the appropriate discount rates are obtained from the United States Federal Reserve economic research; and (4) data website and other inputs are determined based on previous experience and related estimates. With regards to expected volatility, the Company utilizes an appropriate period for historical share prices for CUI Global that best reflect the expected volatility for determining the fair value of our stock options. Due to the significant changes to the Company, including the 2013 equity raise, acquisition of Orbital, increased institutional ownership and other such factors that have impacted volatility, the volatility period utilized for 2014 option grant valuations used a historical period to January 1, 2013. The Company may change its expected volatility factor to include a longer historical periods as the Company has remained consistent with regards to the aforementioned factors.
 
See Note 12 for additional disclosure and discussion of the employee stock plan and activity.
 
Common stock, stock options and common stock warrants issued to other than employees or directors are recorded on the basis of their fair value, as required by FASB ASC 505, which is measured as of the date required by FASB ASC 505, “Equity – Based Payments to Non-Employees”.  In accordance with FASB ASC 505, the stock options or common stock warrants are valued using the Black-Scholes option pricing model on the basis of the market price of the underlying common stock on the “valuation date,” which for options and warrants related to contracts that have substantial disincentives to non-performance is the date of the contract, and for all other contracts is the performance completion date.  Expense related to the options and warrants is recognized on a straight-line basis over the shorter of the period over which services are to be received or the vesting period.  Where expense must be recognized prior to a valuation date, the expense is computed based off an estimate of the fair value of the stock award as valued under the Black-Scholes option pricing model on the basis of the market price of the underlying common stock at the end of the period, and any subsequent changes in the market price of the underlying common stock up through the valuation date is reflected in the expense recorded in the subsequent period in which that change occurs.
 
Common stock issued to other than employees or directors subject to performance (performance based awards) require interpretation to include ASC 505-50-30-13 as to when the counterparty’s performance is complete based on delivery, or other relevant performance criteria in accordance with the relevant agreement. When performance is complete, the common stock should be issued and the expense recorded on the basis of their value as required by FASB ASC 505 on the date the performance requirement is achieved. 
Defined Contribution Plans
Defined Contribution Plans
The Company has a 401(k) retirement savings plan that allows employees to contribute to the plan after they have completed two months of service and are 21 years of age. The Company matches the employee's contribution up to 6% of total compensation. CUI, Inc. made total employer contributions, net of forfeitures, of $271,813, $245,594, and $215,118 for 2014, 2013 and 2012, respectively.
 
Orbital Gas Systems, Ltd., operates a defined contribution retirement benefit plan for employees who have been employed with the company at least 12 months and who chose to enroll in the plan. Orbital Gas Systems, Ltd. contributes to its plan the equivalent of 5% of the employee's salary and the employee has the option to contribute pre-tax earnings. Orbital made total employer contributions of $255,773 during 2014 and $106,121 during the period from April 1, 2013 thru December 31, 2013.
Revenue Recognition
Revenue Recognition
Product revenue is recognized in the period when persuasive evidence of an arrangement with a customer exists, the products are shipped and title has transferred to the customer, the price is fixed or determinable, and collection is reasonably assured. The Company sells to distributors pursuant to distribution agreements that have certain terms and conditions such as the right of return and price protection which inhibit revenue recognition unless they can be reasonably estimated as we cannot assert the price is fixed and determinable and estimate returns.  For one distributor that comprises 30% of revenue, we have such history and ability to estimate and therefore recognize revenue upon sale to the distributor and record a corresponding reserve for the estimated returns.  For a different distributor arrangement that represents 4% of revenue, we do not have sufficient history to reasonably estimate price protection reserve and the right of return and accordingly defer revenue and the related costs until such time as the distributor resells the product. 
 
Revenues and related costs on production type contracts are recognized using the “percentage of completion method” of accounting in accordance with ASC 605-35, Accounting for Performance of Construction-Type and Certain Production Type Contracts  (“ASC 605-35”). Under this method, contract revenues and related expenses are recognized over the performance period of the contract in direct proportion to the costs incurred as a percentage of total estimated costs for the entirety of the contract. Costs include direct material, direct labor, subcontract labor and any allocable indirect costs. All un-allocable indirect costs and corporate general and administrative costs are charged to the periods as incurred. However, in the event a loss on a contract is foreseen, the Company will recognize the loss as it is determined. Contract costs plus recognized profits are accumulated as deferred assets, and billings and/or cash received are recorded to a deferred revenue liability account. The net of these two accounts for any individual project is presented as "Costs in excess of billings," an asset account, or "Billings in excess of costs," a liability account. At December 31, 2014, the Costs in excess of billings balance was $0 and the Billings in excess of costs balance was approximately $3.6 million.
 
Production type contracts that do not qualify for use of the percentage of completion method are accounted for using the “completed contract method” of accounting in accordance with ASC 605-35-25-57. Under this method, contract costs are accumulated as deferred assets, and billings and/or cash received is recorded to a deferred revenue liability account, during the periods of construction, but no revenues, costs, or profits are recognized in operations until the period within which completion of the contract occurs. A contract is considered complete when all costs except insignificant items have been incurred; the equipment is operating according to specifications and has been accepted by the customer.
 
Revenues from warranty and maintenance activities are recognized ratably over the term of the warranty and maintenance period and the unrecognized portion is recorded as deferred revenue.
Shipping and Handling Costs
Shipping and Handling Costs
Amounts billed to customers in sales transactions related to shipping and handling represent revenues earned for the goods provided and are included in sales, and were approximately $42 thousand, $41 thousand, and $54 thousand, respectively, for the years ended December 31, 2014, 2013 and 2012, respectively.  The Company expenses inbound shipping and handling costs as cost of revenues.
Warranty Reserves
Warranty Reserves
A warranty reserve liability is recorded based on estimates of future costs on sales recognized. At December 31, 2014, there was no warranty reserve recorded based on these estimates. At December 31, 2013, the balance of approximately $0.2 million for warranty reserve liability is included in accrued expenses on the balance sheet.  
Advertising
Advertising
The costs incurred for producing and communicating advertising are charged to operations as incurred.  Advertising expense for the years ended December 31, 2014, 2013 and 2012 were $1.3 million, $1.1 million and $0.9 million, respectively. In addition to these advertising costs, the Company also incurs advertising related costs for advertising completed in partnership with our distributors. These costs are offset against revenues. During 2014, 2013 and 2012, the advertising costs offset against revenues were $0.3 million, $0.3 million and $0, respectively.
Income Taxes
Income Taxes
Income taxes are accounted for under the asset and liability method of FASB Accounting Standards Codification No. 740 (“FASB ASC 740”), “Income Taxes”.  Under FASB ASC 740, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases.  Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled.  The effect on deferred tax assets and liabilities of a change in tax rates is recognized as income in the period that includes the enactment date.
 
Valuation allowances have been established against domestic based deferred tax assets due to uncertainties in the Company’s ability to generate sufficient taxable income in future periods to make realization of such assets more likely than not.  An income tax benefit has not been recognized for operating losses generated during 2014, 2013 and 2012 based on uncertainties concerning the ability to generate taxable income in future periods.  In future periods, tax benefits and related domestic deferred tax assets will be recognized when management considers realization of such amounts to be more likely than not. The Company recognizes interest and penalties, if any, related to its tax positions in income tax expense. There was $0.3 million and $0 of income tax receivable at December 31, 2014 and 2013 primarily related to foreign prepayments, refunds and carryback.  
 
The Company files consolidated income tax returns for federal and many state jurisdictions in addition to separate subsidiary income tax returns in Japan and the United Kingdom. As of December 31, 2014, the Company is not under examination by any income tax jurisdiction. The Company is no longer subject to examination for years prior to 2011.
Net Loss per Share
Net Loss per Share
In accordance with FASB Accounting Standards Codification No. 260 (“FASB ASC 260”), “Earnings per Share”, basic net loss per share is computed by dividing the net loss available for the period by the weighted average number of common shares outstanding during the period.  The weighted average shares outstanding included  1,302 and 11,804 of shares that are outstanding, but unissued as of December 31, 2014 and 2013, respectively, for strategic consulting services regarding the testing and demonstration of the GasPT2 technology rendered since August 6, 2013 and to be rendered thru August 5, 2014 in accordance with the terms of the contract agreement as well as shares to be issued in accordance with a royalty agreement pertaining to sales of the GasPT2 devices.
 
Diluted net loss per share is computed by dividing net loss by the weighted average number of common shares outstanding during the period. Common equivalent shares outstanding as of December 31, 2014, 2013 and 2012, which consist of options and convertible liabilities, have been excluded from the diluted net loss per common share calculations because they are anti-dilutive.  Accordingly, diluted net loss per share is the same as basic net loss per share for 2014, 2013 and 2012.   The following table summarizes the potential common stock shares excluding amounts applicable to contingent conversion option at December 31, 2014, 2013 and 2012, which may dilute future earnings per share.
 
 
 
2014
 
2013
 
2012
 
Options, outstanding
 
998,432
 
1,030,807
 
682,141
 
 
 
998,432
 
1,030,807
 
682,141
 
 
Any common shares issued as a result of stock options or warrants would come from newly issued common shares, from our remaining authorized shares.
Foreign Currency Translation
Foreign Currency Translation
The financial statements of the Company's foreign offices have been translated into U.S. dollars in accordance with FASB ASC 830, “Foreign Currency Matters” (FASB ASC 830).  All balance sheet accounts have been translated using the exchange rate in effect at the balance sheet date.  Income statement amounts have been translated using an appropriately weighted average exchange rate for the year.  The translation gains and losses resulting from the changes in exchange rates during 2014, 2013 and 2012 have been reported in accumulated other comprehensive income (loss), except for gains and losses resulting from the translation of intercompany receivables and payables, which are included in earnings for the period.
Segment Reporting
Segment Reporting
For the year ended December 31, 2012, the Company operated in one operating segment based on the activities for the company in accordance with ASC 280-10.  Operating segments are defined as components of an enterprise for which separate financial information is available that is evaluated regularly by the chief operating decision maker, or decision making group, in deciding how to allocate resources and in assessing performance. 
 
The Company did not disaggregate profit and loss information on a segment basis for internal management reporting purposes to our chief operating decision maker group which consists of our Chief Executive Officer, Chief Financial Officer and Chief Operating Officer, and therefore such information is not presented for the years ended December 31, 2012.
 
Following the acquisition of Orbital Gas Systems Limited in April 2013, management has identified three operating segments based on the activities of the company in accordance with the ASC 280-10. The three segments are Power and Electro-Mechanical, Gas and Other.  The Power and Electro-Mechanical segment is focused on the operations of CUI, Inc. and CUI Japan for the sale of internal and external power supplies and related components, industrial controls and test and measurement devices.  The Gas segment is focused on the operations of Orbital Gas Systems Limited which includes gas related test and measurement systems, including the GasPT2.  The Other segment represents the remaining activities that do not meet the threshold for segment reporting and are combined. 
 
The following information represents segment activity for the year ended December 31, 2014:
 
 
 
Power and
 
 
 
 
 
 
 
 
 
 
Electro-
 
 
 
 
 
 
 
 
 
 
Mechanical
 
Gas
 
Other
 
 
Totals
 
Revenues from external customers
 
$
48,674,821
 
$
27,370,396
 
$
-
 
 
$
76,045,217
 
Depreciation and amortization
 
 
940,611
 
 
3,497,827
 
 
3,375
 
 
 
4,441,813
 
Earnings from equity investment
 
 
49,418
 
 
-
 
 
-
 
 
 
49,418
 
Interest expense
 
 
231,490
 
 
11,450
 
 
265,183
 
 
 
508,123
 
Income (loss) from operations
 
 
4,457,592
 
 
(3,382,235)
 
 
(3,971,760)
 
 
 
(2,896,403)
 
Segment assets
 
 
44,127,035
 
 
35,010,182
 
 
13,916,656
 
 
 
93,053,873
 
Intangible assets
 
 
8,043,909
 
 
11,295,982
 
 
8,063
 
 
 
19,347,954
 
Goodwill, net
 
 
13,020,547
 
 
8,866,411
 
 
-
 
 
 
21,886,958
 
Expenditures for segment assets
 
 
904,701
 
 
256,774
 
 
-
 
 
 
1,161,475
 
 
The following information represents segment activity for the year ended December 31, 2013:
 
 
 
Power and
 
 
 
 
 
 
 
 
 
 
Electro-
 
 
 
 
 
 
 
 
 
 
Mechanical
 
Gas
 
Other
 
 
Totals
 
Revenues from external customers
 
$
42,795,060
 
$
17,856,605
 
$
-
 
 
$
60,651,665
 
Depreciation and amortization
 
 
864,587
 
 
2,411,112
 
 
3,375
 
 
 
3,279,074
 
Earnings from equity investment
 
 
24,766
 
 
-
 
 
-
 
 
 
24,766
 
Interest expense
 
 
113,694
 
 
6,293
 
 
322,862
 
 
 
442,849
 
Income (loss) from operations
 
 
3,396,452
 
 
(36,993)
 
 
(3,475,944)
 
 
 
(116,485)
 
Segment assets
 
 
40,445,788
 
 
42,127,016
 
 
16,586,787
 
 
 
99,159,591
 
Intangible assets
 
 
8,339,470
 
 
15,161,486
 
 
11,438
 
 
 
23,512,394
 
Goodwill, net
 
 
13,036,471
 
 
9,412,142
 
 
-
 
 
 
22,448,613
 
Expenditures for segment assets
 
 
2,003,037
 
 
935,081
 
 
-
 
 
 
2,938,118
 
 
The following information represents revenue by country for the years ended December 31, 2014 and 2013:
 
Year
 
USA
 
United Kingdom
 
All Others
 
Total
 
2014
 
$
37,051,071
 
$
25,920,740
 
$
13,073,406
 
$
76,045,217
 
2013
 
 
33,073,399
 
 
16,561,767
 
 
11,016,499
 
 
60,651,665
 
2012
 
 
31,662,198
 
 
220,547
 
 
9,201,844
 
 
41,084,589
 
Reclassification
Reclassification
Certain amounts from the prior period have been reclassified to conform to the current period presentation including, $268,287 and  $250,837 of depreciation and amortization expense that were reclassified to cost of revenues from depreciation and amortization expense on the consolidated statements of operations for the year ended December 31, 2013 and 2012, respectively, and $9,648 of loss on disposals of fixed assets that was classified to operating expenses from other expenses for the year ended December 31, 2013. 
Recent Accounting Pronouncements
Recent Accounting Pronouncements
 
In March 2013, the FASB issued Accounting Standards Update 2013-05, “Foreign Currency Matters (Topic 830): Parent’s Accounting for the Cumulative Translation Adjustment upon Derecognition of Certain Subsidiaries or Groups of Assets within a Foreign Entity or of an Investment in a Foreign Entity.” ASU 2013-05 provides updated guidance to clarify a parent company’s accounting for the release of the cumulative translation adjustment into net income upon derecognition of certain subsidiaries or groups of assets within a foreign entity or of an investment in a foreign entity. This guidance is effective for periods beginning after December 15, 2013, and is to be applied prospectively to derecognition events occurring after the effective date. This ASU had no impact on the Company’s condensed consolidated financial statements or financial statement disclosures.
 
In July 2013, the FASB issued Accounting Standards Update (“ASU”) No. 2013-11, “Income Taxes (Topic 740): Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carryforward, a Similar Tax Loss, or a Credit Carryforward Exists.” ASU No 2013-11 provides explicit guidance on the financial statement presentation of an unrecognized tax benefit when a net operating loss carryforward, a similar tax loss, or a tax credit carry forward exists. The amendments in this update are effective for fiscal years and interim reporting periods beginning after December 15, 2013. The adoption of this provision had no material impact on the Company’s financial condition or results of operations.
 
In May 2014, the FASB issued Accounting Standards Update No. 2014-09, “Revenue from Contracts with Customers” (ASU 2014-09), which supersedes nearly all existing revenue recognition guidance under U.S. GAAP. The core principle of ASU 2014-09 is to recognize revenues when promised goods or services are transferred to customers in an amount that reflects the consideration to which an entity expects to be entitled for those goods or services. ASU 2014-09 defines a five step process to achieve this core principle and, in doing so, more judgment and estimates may be required within the revenue recognition process than are required under existing U.S. GAAP. The standard is effective for annual periods beginning after December 15, 2016, and interim periods therein, using either of the following transition methods: (i) a full retrospective approach reflecting the application of the standard in each prior reporting period with the option to elect certain practical expedients, or (ii) a retrospective approach with the cumulative effect of initially adopting ASU 2014-09 recognized at the date of adoption (which includes additional footnote disclosures). We are currently evaluating the impact of our pending adoption of ASU 2014-09 on our consolidated financial statements and have not yet determined the method by which we will adopt the standard in 2017.
 
In June 2014, the FASB issued Accounting Standards Update No. 2014-12, “Compensation – Stock Compensation (Topic 718) – Accounting for Share-Based Payments When the Terms of an Award Provide That a Performance Target Could Be Achieved after the Requisite Service Period” (ASU 2014-12). The amendments in ASU 2014-12 require that a performance target that affects vesting and that could be achieved after the requisite service period be treated as a performance condition. A reporting entity should apply existing guidance in Topic 718, Compensation – Stock Compensation, as it relates to awards with performance conditions that affect vesting to account for such awards. The performance target should not be reflected in estimating the grant-date fair value of the award. Compensation cost should be recognized in the period in which it becomes probable that the performance target will be achieved and should represent the compensation cost attributable to the period(s) for which the requisite service has already been rendered. If the performance target becomes probable of being achieved before the end of the requisite service period, the remaining unrecognized compensation cost should be recognized prospectively over the remaining requisite service period. The total amount of compensation cost recognized during and after the requisite service period should reflect the number of awards that are expected to vest and should be adjusted to reflect those awards that ultimately vest. The requisite service period ends when the employee can cease rendering service and still be eligible to vest in the award if the performance target is achieved. The standard is effective for annual periods and interim period within those annual periods beginning after December 15, 2015, early adoption is permitted. We are currently evaluating the impact of our pending adoption of ASU 2014-12 on our consolidated financial statements.
 
In January 2015, the FASB issued Accounting Standards Update No. 2015-01, “Income Statement – Extraordinary and Unusual Items (Subtopic 225-20): Simplifying Income Statement Presentation by Eliminating the Concept of Extraordinary Items” (ASU 2015-01). ASU 2015-01 eliminates from U.S. GAAP the concept of extraordinary items. The amendments in this update are effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2015. The adoption of this provision is not expected to have an impact on the Company’s financial condition or results of operations.