S-1/A 1 livec_s1a2.htm LIVE CURRENT MEDIA, INC. livec_s1a2.htm


 
 
 AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON JANUARY 29 ,   2010

REGISTRATION STATEMENT NO. 333-158951

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

Amendment No. 2
to
FORM S-1

REGISTRATION STATEMENT
UNDER THE SECURITIES ACT OF 1933
 

LIVE CURRENT MEDIA INC.
 (Exact name of registrant as specified in its charter)

Nevada
7389
88-0346310
(State or other jurisdiction of
(Primary Standard Industrial
(IRS Employee Identification No.)
incorporation or organization)
Classification Code Number)
 

375 Water Street, Suite 645
Vancouver, BC, V6B5C6, Canada
(604) 453-4870

 (Address, including zip code, and telephone number,
including area code, of registrant’s principal executive offices)

Nevada Agency and Trust Company
50 West Liberty Street, Suite 880
Reno, Nevada 89501
(775) 322-0626

(Name, address, including zip code, and telephone number,
including area code, of agent for service)

COPIES TO:

C. Geoffrey Hampson
LIVE CURRENT MEDIA INC.
375 Water Street, Suite 645
Vancouver, BC, V6B5C6, Canada
Phone: (604) 453-4870
Fax: (604) 453-4871

Mary Ann Sapone, Esq.
RICHARDSON & PATEL LLP
10900 Wilshire Boulevard, Suite 500
Los Angeles, California 90024
Phone:  (707) 937-2059
Fax: (310) 208-1154
 

 
APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: FROM TIME TO TIME AFTER THE EFFECTIVE DATE OF THIS REGISTRATION STATEMENT.

If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, check the following box. [X]

If this form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, please check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. [   ]

If this form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. [   ]

If this form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. [   ]

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
 
Large accelerated filer [   ]
 
Accelerated filer [   ]
     
Non-accelerated filer [   ] (Do not check if a smaller reporting company)
 
Smaller reporting company [X]
 
 
The registrant hereby amends this Registration Statement on such date or dates as may be necessary to delay its effective date until the registrant shall file a further amendment which specifically states that this Registration Statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act, as amended, or until this Registration Statement shall become effective on such date as the Commission, acting pursuant to Section 8(a), may determine.
 
 
 

 
The information in this prospectus is not complete and may be changed.  The selling stockholders may not sell these securities until the registration statement filed with the Securities and Exchange Commission is effective.  This prospectus is not an offer to sell these securities and is not soliciting an offer to buy these securities in any jurisdiction where the offer or sale is not permitted.

SUBJECT TO COMPLETION, DATED JANUARY  29, 2010
 

PROSPECTUS
LIVE CURRENT MEDIA INC.

3,254,682 shares of common stock
 
This prospectus covers the resale by selling stockholders named on page 84 of up to 3,254,682 shares of our common stock, $0.001 par value, which include:

·  
1,627,344 shares of common stock; and

·  
1,627,338 shares of common stock underlying common stock purchase warrants.

These securities will be offered for sale by the selling stockholders identified in this prospectus in accordance with the methods and terms described in the section of this prospectus titled “Plan of Distribution.”  We will not receive any of the proceeds from the sale of these shares.  However, we may receive up to $1,375,101 upon the exercise of the warrants.  If some or all of the warrants are exercised, the money we receive will be used for general corporate purposes, including working capital requirements.  The selling stockholders may be deemed “underwriters” within the meaning of the Securities Act of 1933, as amended, in connection with the sale of their common stock under this prospectus.  We will pay all the expenses incurred in connection with the offering described in this prospectus, with the exception of brokerage expenses, fees, discounts and commissions, which will all be paid by the selling stockholders.  Our common stock is more fully described in the section of this prospectus titled “Description of Securities.”

The prices at which the selling stockholders may sell the shares of common stock that are part of this offering will be determined by the prevailing market price for the shares at the time the shares are sold, a price related to the prevailing market price, at negotiated prices or prices determined, from time to time, by the selling stockholders.  See the section of this prospectus titled “Plan of Distribution.”

Our common stock is registered under Section 12(g) of the Securities Exchange Act of 1934 and is currently quoted on the OTC Bulletin Board under the symbol “LIVC.” On January 19, 2010, the closing price of our common stock was $0.22 per share.

AN INVESTMENT IN OUR COMMON STOCK INVOLVES A HIGH DEGREE OF RISK.  SEE “RISK FACTORS” BEGINNING ON PAGE 6.

NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR PASSED UPON THE ADEQUACY OR ACCURACY OF THIS PROSPECTUS.  ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

The date of this prospectus is _______________
 


 
TABLE OF CONTENTS

Prospectus Summary
5
Risk Factors
6
Cautionary Statement Regarding Forward Looking Statements
13
Use of Proceeds
13
Market for Common Equity
14 
Management’s Discussion and Analysis of Financial Conditions and Results of Operations
15 
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
69 
Business
71 
Property
74 
Legal Proceedings
75 
Directors and Executive Officers
75 
Executive Compensation
77 
Transactions with Related Persons, Promoters and Certain Control Persons
82 
Selling Stockholders
83 
Plan of Distribution
86 
Security Ownership of Certain Beneficial Owners and Management
87 
Description of Securities
89 
Disclosure of Commission Position of Indemnification for Securities Act Liabilities
90 
Transfer Agent and Registrar
91 
Interests of Named Experts and Counsel
91 
Experts
92 
Where You Can Find More Information
92 
Index to Financial Statements - September 30,2009
F-1
Index to Financial Statements - December 31, 2008 F-35

 


PROSPECTUS SUMMARY

This summary highlights information contained elsewhere in this prospectus.  It does not contain all of the information that you should consider before investing in our common stock.  You should read the entire prospectus carefully, including the section titled “Risk Factors” and our consolidated financial statements and the related notes.  You should only rely on the information contained in this prospectus.  We have not, and the selling stockholders have not, authorized any other person to provide you with different information.  This prospectus is not an offer to sell, nor is it seeking an offer to buy, these securities in any state where the offer or sale is not permitted.  The information in this prospectus is accurate only as of the date on the front cover, but the information may have changed since that date.

Unless the context otherwise requires, when we use the words “Live Current,” “LCM,” “the Company,” “we,” “us” or “our company” in this prospectus, we are referring to Live Current Media Inc., a Nevada corporation, and all of its subsidiaries.

OUR COMPANY

We build businesses around domain names that we own.  Currently, almost all of our revenues are generated by www.perfume.com, a website that sells fragrances and other beauty products.  Generally, our domain name assets are easy to remember and descriptive of the content included on the website.  For example, in addition to health and beauty (Perfume.com) and sports (Karate.com and Boxing.com) we maintain a website for global trade (Importers.com), and in 2009 we also maintained travel websites (such as Brazil.com and Indonesia.com) up to the date they were sold.
 
We also earn a small portion of our revenues (less than 2% in 2008 and 2009) from advertising and, on occasion, we sell or lease domain names to raise funds for operations.

Most of the sales of our health and beauty products from the Perfume.com website are made to consumers in the United States, although during 2008 we began shipping products to non-U.S. locations, with the greatest portion of these sales being made in Canada and the United Kingdom.

While we earned over $9 million in revenues during 2008, our revenues were not sufficient to support our operations.  In order to raise money for our operations, on November 19, 2008 we completed a private offering of our securities.  We accepted subscriptions from 11 accredited investors pursuant to which we sold 1,627,344 units at a price of $0.65 per unit for total gross proceeds of $1,057,775.  Each unit consisted of (i) one share of common stock, par value $0.001 per share, (ii) a two-year warrant to purchase one-half share of common stock at an exercise price of $0.78 and (iii) a three-year warrant to purchase one-half share of common stock at an exercise price of $0.91.  Accordingly, we issued an aggregate of 1,627,344 shares of common stock, warrants to purchase 813,669 shares of common stock with an exercise price of $0.78, and warrants to purchase 813,669 shares of common stock with an exercise price of $0.91.  We are filing the registration statement of which this prospectus is a part pursuant to the agreements we entered into with the investors.  During 2008 and 2009, we also sold domain names to raise working capital.

Our consolidated financial statements have been prepared on a going concern basis which assumes that we will be able to realize our assets and discharge our liabilities in the normal course of business for the foreseeable future.  We generated a consolidated net loss of $1,617,760 for the nine months ended September 30, 2009 and realized a negative cash flow from operating activities of $3,405,744.  At September 30, 2009, we had an accumulated deficit of $14,373,893 and a working capital deficiency of $1,831,263. Stockholders equity was $1,941,478 at September 30, 2009. 
 
We generated a consolidated net loss of $9,987,270 and realized negative cash flow from operating activities of $4,854,260 for the year ended December 31, 2008.  At this date, we had negative working capital of $3,199,931, as compared to positive working capital of $5,902,740 at December 31, 2007.  At December 31, 2008 we had an accumulated deficit of $12,777,195, as compared to an accumulated deficit of $2,789,925 at December 31, 2007.  Stockholders’ equity was $1,995,592 at December 31, 2008, as compared to stockholders equity of $7,392,535 at December 31, 2007.
 
Our ability to continue as a going concern is in substantial doubt as it is dependent on a number of factors including, but not limited to, the receipt of continued financial support from our investors, our ability to sell additional non-core domain names, our ability to raise equity or debt financing as we need it and whether we will be able to satisfy our liabilities as they become due.  The outcome of these matters is dependent on factors outside of our control and cannot be predicted at this time.

Our financial statements do not include any adjustments relating to the recoverability or classification of assets or the amounts or classification of liabilities that might be necessary if we were unable to continue as a going concern.

THE OFFERING

We are registering shares of our common stock for sale by the selling stockholders identified in the section of this prospectus titled “Selling Stockholders.”  The shares included in the table identifying the selling stockholders consist of:

·
1,627,344 shares of common stock issued pursuant to various subscription agreements entered into in November 2008; and

·
1,627,338 shares of common stock underlying common stock purchase warrants issued in November 2008 in conjunction with the sale of our common stock.
 

 
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The shares of common stock issued and outstanding prior to this offering consist of 24,026,180 shares of common stock.  This number does not include:

·
2,845,000 shares of common stock reserved for issuance upon the exercise of outstanding stock options granted pursuant to our 2007 Stock Incentive Plan at exercises prices ranging from $0.16 to $0.65;
 
·
1,782,102 shares of common stock reserved for issuance pursuant to our 2007 Stock Incentive Plan which have not yet been issued;
 
·
50,000 shares of restricted common stock issuable upon the exercise of warrants issued June 30, 2008 to our investor relations firm at an exercise price of $2.33 per share and effective until May 1, 2010, in exchange for services rendered; and
 
  ·
1,699,738 shares of common stock that are reserved for issuance in connection with the offering of convertible notes that we completed in August 2009 with the shareholders of Entity Inc. (“Auctomatic”).
 
If all of our other issued and outstanding options and warrants are exercised, all of the convertible notes issued to Auctomatic shareholders are converted to shares, and all of the warrant shares covered by this prospectus are issued, we will have a total of 32,030,358 shares of common stock issued and outstanding.

Information regarding our common stock is included in the section of this prospectus titled “Description of Securities.”
 
The shares of common stock offered under this prospectus may be sold by the selling stockholders in the public market, in negotiated transactions with a broker-dealer or market maker as principal or agent, or in privately negotiated transactions not involving a broker or dealer.  Information regarding the selling stockholders, the common shares they are offering to sell under this prospectus, and the times and manner in which they may offer and sell those shares is provided in the sections of this prospectus titled “Selling Stockholders” and “Plan of Distribution.”  We will not receive any of the proceeds from those sales.  We will only receive proceeds if the selling stockholders exercise the warrants for cash.  The registration of common shares pursuant to this prospectus does not necessarily mean that any of those shares will ultimately be offered or sold by the selling stockholders.

CORPORATE INFORMATION

Our principal executive offices are located at 375 Water Street, Suite 645, Vancouver, British Columbia V6B5C6, Canada.  Our telephone number is (604) 453-4870.  Our corporate website is www.livecurrent.com. Information included on our website is not part of this prospectus.

RESTATEMENT OF FINANCIAL STATEMENTS
 
On June 18, 2009, we were advised by Ernst & Young, LLP, then our independent registered public accounting firm, that our consolidated financial statements for the quarter ended March 31, 2009, as well as the consolidated financial statements for the quarter ended September 30, 2008 and the years ended December 31, 2008 and 2007 contained errors.  Based on the foregoing, C. Geoffrey Hampson, the Company’s Chief Executive Officer and Chief Financial Officer, concluded that these financial statements should no longer be relied upon.  These errors affected opening balances as at December 31, 2007 and the financial position, results of operations and cash flows for the comparative periods ended September 30, 2008 and December 31, 2008.  Please see the discussion in the section of this prospectus titled “Management’s Discussion and Analysis of Financial Condition and Results of Operations”, as well as Note 2 to our restated financial statements, for further information about the restatement.
   
RISK FACTORS

This offering involves a high degree of risk.  You should carefully consider the risks described below and the other information in this prospectus, including our financial statements and the notes to those statements, before you purchase our common stock.  The risks and uncertainties described below are those that we currently believe may materially affect our company.  Additional risks and uncertainties may also impair our business operations.  If the following risks actually occur, our business, financial condition and results of operations could be seriously harmed, the trading price of our common stock could decline and you could lose all or part of your investment.
 
 
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Risks Relating to Our Business

WE GENERATED A NET LOSS OF $1,617,760 FROM OPERATIONS FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2009 AND A NET LOSS OF $9,987,270 FOR THE YEAR ENDED DECEMBER 31, 2008.  WE MAY BE UNABLE TO CONTINUE AS A GOING CONCERN.
 
Our consolidated financial statements have been prepared on a going concern basis which assumes that we will be able to realize our assets and discharge our liabilities in the normal course of business for the foreseeable future. We generated a consolidated net loss of $1,617,760 for the nine months ended September 30, 2009 and realized a negative cash flow from operating activities of $3,405,744.  At September 30, 2009, we had an accumulated deficit of $14,373,893 and a working capital deficiency of $1,831,263. Stockholders’ equity was $1,941,478 at September 30, 2009.  We generated a consolidated net loss of $9,987,270 and realized a negative cash flow from operating activities of $4,854,260 for the year ended December 31, 2008.  At this date, we had a working capital deficiency of $3,199,931, as compared to positive working capital of $5,902,740 at December 31, 2007.  At December 31, 2008 we had an accumulated deficit of $12,777,195, as compared to an accumulated deficit of $2,789,925 at December 31, 2007.  Stockholders equity was $1,995,592 at December 31, 2008, as compared to stockholders equity of $7,392,535 at December 31, 2007.
 
Our ability to continue as a going concern is in substantial doubt as it is dependent on a number of factors including, but not limited to, the receipt of continued financial support from our investors, our ability to market and sell domain name assets for cash, our ability to raise equity or debt financing as we need it, and whether we will be able to use our securities to meet certain of our liabilities as they become payable.  The outcome of these matters is dependent on factors outside of our control and cannot be predicted at this time.
 
FAILURE TO MAINTAIN EFFECTIVE INTERNAL CONTROL OVER FINANCIAL REPORTING IN ACCORDANCE WITH SECTION 404 OF THE SARBANES-OXLEY ACT OF 2002 MAY RESULT IN ACTION FILED AGAINST US BY REGULATORY AGENCIES OR MAY RESULT IN A REDUCTION IN THE PRICE OF OUR COMMON SHARES.
 
We are required to maintain effective internal control over financial reporting under the Sarbanes-Oxley Act of 2002 and related regulations. Any material weakness in our internal control over financial reporting that needs to be addressed, or disclosure of a material weakness in management’s assessment of internal control over financial reporting, may reduce the price of our common shares because investors may lose confidence in our financial reporting.  Our failure to maintain effective internal control over financial reporting could also lead to actions being filed against us by regulatory agencies.
 
In connection with the audit of our consolidated financial statements for the year ended December 31, 2008, we identified weaknesses in internal control over financial reporting that were material weaknesses as defined by standards established by the Public Company Accounting Oversight Board. We have restated our financial statements for the years ended December 31, 2008 and 2007 and for the period ended March 31, 2009 to correct the accounting treatment for these errors. While we intend to attempt to remediate the weaknesses in our internal control over financial reporting, we cannot provide assurance that we will be successful in these remediation attempts or that we will not be subject to material weaknesses in the future.
 
A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of the Company’s annual or interim financial statements will not be prevented or detected on a timely basis. The material weakness in our internal control over financial reporting as of December 31, 2008 and March 31, 2009 resulted from our failure to maintain effective processes and controls over the accounting for and reporting of complex and non-routine transactions. Specifically, we did not have an appropriate level of technical knowledge, experience and training in the accounting for business combinations, stock-based compensation, deferred income taxes, and financial statement presentation.  This control deficiency resulted in the restatement.
 
 
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CURRENTLY, ALMOST ALL OF OUR REVENUES ARE GENERATED BY THE SALE OF HEALTH AND BEAUTY PRODUCTS, PARTICULARLY PERFUME, OVER THE INTERNET.  THE EFFECTS OF THE RECENT ECONOMIC DOWNTURN MAY HAVE A MATERIAL ADVERSE EFFECT ON OUR BUSINESS, OPERATING RESULTS, OR FINANCIAL CONDITION.
 
The recent economic downturn has caused disruptions and extreme volatility in global financial markets, has increased rates of default and bankruptcy, and has impacted consumer and business spending.  These developments may negatively affect our business, operating results, or financial condition.  For example, the downturn in consumer spending, especially in the United States, may result in decreased sales of our health and beauty products, since most of these products are not necessities but are purchased with discretionary funds.  Furthermore, the tightening credit market may make it impossible for us to obtain financing if it is required.  We are not sure when this economic downturn will end.

WE BUILD BUSINESSES AROUND OUR DOMAIN NAME PORTFOLIO.  WE MAY NOT BE ABLE TO PROTECT OUR DOMAIN NAMES, WHICH WOULD ADVERSELY AFFECT OUR BUSINESS, RESULTS OF OPERATIONS AND FINANCIAL CONDITION.

We seek to develop a portfolio of operating businesses either by ourselves or by entering into arrangements with businesses that operate in the product or service categories that are described by the domain name assets owned by our subsidiary, Domain Holdings Inc.  We may not be able to prevent third parties from acquiring domain names that are confusingly similar to our domain names, which could adversely affect our business.  Governmental agencies and their designees generally regulate the acquisition and maintenance of internet addresses.  However, the regulation of internet addresses in the United States and in foreign countries is subject to change.  As a result, we may not be able to acquire or maintain relevant internet addresses in all countries where we conduct business.  All of our online businesses and web sites are copyrighted upon loading. “Livecurrent.com” is a registered domain name of Domain Holdings Inc.  While we will consider seeking further protection for our intellectual property, we may be unable to avail ourselves of protection under United States laws because, among other things, our domain names are generic and intuitive.  Consequently, we will seek protection of our intellectual property only where we determine that the cost of obtaining protection and the scope of protection provided result in a meaningful benefit to us.
 
CURRENTLY, SUBSTANTIALLY ALL OF OUR REVENUES COME FROM OUR SALES OF HEALTH AND BEAUTY PRODUCTS THROUGH OUR WEBSITE “PERFUME.COM”.  WE MAY NOT BE ABLE TO COMPETE SUCCESSFULLY AGAINST OTHER RETAILERS OF SIMILAR PRODUCTS.

The internet renders eCommerce inherently more competitive than bricks and mortar and catalogue retail selling because of the low barriers to entry and the ease with which consumers may comparison shop.

We currently earn substantially all of our revenues from the sale of health and beauty products through our website, “Perfume.com”.  The fragrance eCommerce business is extremely competitive.  Perfume.com has many current and potential competitors including specialized online fragrance retailers, other eCommerce retailers selling a wide variety of products including fragrances, and traditional brick and mortar retailers with a high degree of brand awareness among consumers that have expanded into online sales such as department stores and specialty health and beauty stores.  Many of our current competitors have greater resources, more customers, longer operating histories and greater brand recognition.  They may secure better terms from suppliers, have more efficient distribution capability, and devote more resources to technology, fulfillment and marketing.  Increased competition may reduce our sales and profits.  We do not represent a significant presence in our industry and we may not be able to compete effectively against other retailers of similar products.

NEW ROOT DOMAIN NAMES MAY HAVE THE EFFECT OF ALLOWING THE ENTRANCE OF NEW COMPETITORS AT LIMITED COST, WHICH MAY REDUCE THE VALUE OF OUR DOMAIN NAME ASSETS.

The Internet Corporation for Assigned Names and Numbers (“ICANN”) has introduced, and has proposed the introduction of, additional new domain name suffixes. We do not presently intend to acquire domain names using newly authorized root domain names to match our existing domain names, although we have certain .cn (China) root domain names to complement our growth strategy.  ICANN regularly develops new domain name suffixes that may make a number of domain names available in different formats, many of which may be more attractive than the formats held by us and which may allow the entrance of new competitors at limited cost.  New root domain names may reduce the value of our domain name assets.
 
 
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WE ARE PLANNING TO EXPAND OUR BUSINESS.  OUR FAILURE TO MANAGE THE GROWTH OF OUR BUSINESS EFFECTIVELY COULD ADVERSELY AFFECT OUR RESULTS OF OPERATIONS AND FINANCIAL CONDITION.

We seek to develop a portfolio of operating businesses either by ourselves or by entering into arrangements with businesses that operate in the product or service categories that are described by our domain name assets.  For example, we entered into an agreement with Domain Strategies, Inc., an internet development and management company, and Develep, a partnership, to jointly establish a limited liability company for the purpose of developing, managing and monetizing our Karate.com domain name.  The success of our future operating activities will depend upon our ability to expand our support system to meet the demands of our growing business.  Any failure by our management to effectively anticipate, implement, and manage changes required to sustain our growth would have a material adverse effect on our business, financial condition, and results of operations.  We cannot assure you that we will be able to successfully operate acquired businesses, become profitable in the future, or effectively manage any other change.
 
THE LOSS OF CERTAIN KEY PERSONNEL COULD SIGNIFICANTLY HARM OUR BUSINESS, RESULTS OF OPERATIONS AND FINANCIAL CONDITION.

Our performance is substantially dependent upon the services of our executive officers and other key employees, as well as on our ability to recruit, retain, and motivate other officers and key employees. Competition for qualified personnel is intense and there are a limited number of people with knowledge of and experience in the ownership, development, and management of websites and internet domain names.  The loss of the services of any of our officers or key employees, or our inability to hire and retain a sufficient number of qualified employees, will harm our business. Specifically, the loss of Mr. Hampson, our Chief Executive Officer and Chairman, Mr. Melville, our President and Chief Corporate Development Officer, and Ms. Chantal Iorio, our Vice President Finance, would be detrimental.  We have employment agreements with Mr. Hampson, Mr. Melville and Ms. Iorio that provide for their continued service to us until June 1, 2012, January 1, 2013 and January 7, 2013 respectively.

WE WILL NEED TO RAISE ADDITIONAL CAPITAL IN 2010 .  IF WE NEED TO RAISE ADDITIONAL CAPITAL, BUT ARE UNABLE TO DO SO, OUR BUSINESS WOULD BE ADVERSELY AFFECTED.

We will be required to raise additional funds for our operations in 2010 and intend to do so primarily through the sale or lease of a few of our non-core domain names.  It is possible that if we are unable to raise adequate funds from the sale or lease of these domain names, we would have to raise additional funds through public or private financing, strategic relationships or other arrangements to continue our business.  We cannot be certain that any financing will be available on acceptable terms, or at all.  Equity financing may be dilutive to the holders of our common stock, and debt financing, if available, may involve restrictive covenants.  Moreover, strategic relationships, if necessary to raise additional funds, may require that we relinquish valuable rights.  If we need to raise additional capital but are unable to do so, we may be required to curtail our operations.

OUR EXECUTIVE OFFICERS, DIRECTORS AND MAJOR STOCKHOLDERS OWN A SIGNIFICANT PERCENTAGE OF OUR VOTING SECURITIES.  OUR NON-MANAGEMENT STOCKHOLDERS MAY HAVE NO EFFECTIVE VOICE IN OUR MANAGEMENT.

Our current directors, officers and more than 5% stockholders, as a group, beneficially own approximately 21.67% of our outstanding common stock.  These stockholders may be able to control matters requiring approval by our stockholders, including the election of directors, mergers or other business combinations.  Such concentrated control may also make it difficult for our stockholders to receive a premium for their shares of our common stock in the event we merge with a third party or enter into other types of transactions that require stockholder approval.  Our non-management stockholders may have no effective voice in our management.
 
 
9

 
WE MAY BE SUBJECT TO RECENTLY ENACTED PRIVACY LEGISLATION AND REGULATIONS WHICH COULD REDUCE OUR POTENTIAL REVENUES AND PROFITABILITY.

Entities engaged in operations over the internet, particularly relating to the collection of user information, are subject to limitations on their ability to utilize such information under federal and state legislation and regulation.  In 2000, the Gramm-Leach-Bliley Act required that the collection of identifiable information regarding users of financial services be subject to stringent disclosure and “opt-out” provisions.  While this law and the regulations enacted by the Federal Trade Commission and others relates primarily to information relating to financial transactions and financial institutions, the broad definitions of those terms may make the businesses entered into by the Company and its strategic partners subject to the provisions of the Act, which may, in turn, increase the cost of doing business and reduce our revenues.  Similarly, the Children On-line Privacy and Protection Act (“COPPA”) imposes strict limitations on the ability of internet ventures to collect information from minors. The impact of COPPA may be to increase the cost of doing business on the internet and reduce potential revenue sources.  We may also be impacted by the USA Patriot Act, which requires certain companies to collect and provide information to United States governmental authorities. A number of state governments have also proposed or enacted privacy legislation that reflects or, in some cases, extends the limitations imposed by the Gramm-Leach-Bliley Act and COPPA.  These laws may further impact the cost of doing business on the internet.

ANY ATTEMPT OF FEDERAL OR STATE GOVERNMENT TO TAX INTERNET TRANSACTIONS COULD CREATE UNCERTAINTY IN OUR ABILITY TO COMPLY WITH VARYING, AND POTENTIALLY CONTRADICTORY, REQUIREMENTS WHICH COULD NEGATIVELY IMPACT OUR BUSINESS, RESULTS OF OPERATIONS, AND FINANCIAL CONDITION.

Currently, the sale of goods and services on the internet is not subject to a uniform system of taxation.  A number of states, as well as the federal government, have considered enacting legislation that would subject internet transactions to sales, use or other taxes.  Because there are a variety of jurisdictions considering such actions, any attempt to tax internet transactions could create uncertainty in the ability of internet-based companies to comply with varying, and potentially contradictory, requirements.  We cannot predict whether any of the presently proposed schemes will be adopted.  We cannot predict the effect, if any, that the adoption of such proposed schemes would have on our business with certainty; however, they are likely to have a negative impact on our business, results of operations or financial condition.

LAWS MAY BE ADOPTED IN THE FUTURE REGULATING COMMUNICATIONS AND COMMERCE ON THE INTERNET WHICH COULD HAVE A NEGATIVE IMPACT UPON OUR BUSINESS, RESULTS OF OPERATIONS AND FINANCIAL CONDITION.

There are currently few laws or regulations that specifically regulate communications, access to, or commerce on the internet.  Governing bodies have, and may continue to, adopt laws and regulations in the future that address issues such as user privacy, pricing and the characteristics and quality of products and services offered over the internet.  For example, the Telecommunications Act of 1996 sought to prohibit transmitting various types of information and content over the internet.  Several telecommunications companies have petitioned the Federal Communications Commission to regulate internet service providers and on-line service providers in a manner similar to long distance telephone carriers and to impose access fees on those companies.  This could increase the cost of transmitting data over the internet.  Moreover, it may take years to determine the extent to which existing laws relating to issues such as intellectual property ownership, libel and personal privacy are applicable to the internet.  Any new laws or regulations relating to the internet or any new interpretations of existing laws could have a negative impact on our business and add additional costs to doing business on the internet.  Currently we have no significant expenses associated with legal or regulatory compliance.

WE MAY BE EXPOSED TO LIABILITY FOR INFRINGING INTELLECTUAL PROPERTY RIGHTS OF OTHER COMPANIES WHICH COULD RESULT IN SUBSTANIAL COSTS TO US IN THE DEFENSE OF INFRINGEMENT SUITS.

Our success will, in part, depend on our ability to operate without infringing on the proprietary rights of others.  Although we have conducted searches and are not aware of any intellectual property belonging to others upon which our domain names or their use might infringe, and the majority of our portfolio of domain names is generic in nature, we cannot be certain that infringement has not or will not occur.  We could incur substantial costs, and management’s attention to our day-to-day operations could be disrupted significantly, in defending any legal actions based on infringement.
 
 
10

 
Risks Relating to Ownership of Our Securities

OUR COMMON STOCK IS CONSIDERED A “PENNY STOCK”. THE APPLICATION OF THE “PENNY STOCK” RULES TO OUR COMMON STOCK COULD LIMIT THE TRADING AND LIQUIDITY OF OUR COMMON STOCK, ADVERSELY AFFECT THE MARKET PRICE OF OUR COMMON STOCK AND INCREASE THE TRANSACTION COSTS TO SELL THOSE SHARES.

Our common stock is a “low-priced” security or “penny stock” under rules promulgated under the Securities Exchange Act of 1934, as amended.  In accordance with these rules, broker-dealers participating in transactions in low-priced securities must first deliver a risk disclosure document which describes the risks associated with such stocks, the broker-dealer’s duties in selling the stock, the customer’s rights and remedies and certain market and other information.  Furthermore, the broker-dealer must make a suitability determination approving the customer for low-priced stock transactions based on the customer’s financial situation, investment experience and objectives.  Broker-dealers must also disclose these restrictions in writing to the customer, obtain specific written consent from the customer, and provide monthly account statements to the customer.  The effect of these restrictions will likely decrease the willingness of broker-dealers to make a market in our common stock, will decrease liquidity of our common stock and will increase transaction costs for sales and purchases of our common stock as compared to other securities.

THE STOCK MARKET IN GENERAL HAS EXPERIENCED VOLATILITY THAT OFTEN HAS BEEN UNRELATED TO THE OPERATING PERFORMANCE OF COMPANIES.  THESE BROAD FLUCTUATIONS MAY BE THE RESULT OF UNSCRUPULOUS PRACTICES THAT MAY ADVERSELY AFFECT THE PRICE OF OUR STOCK, REGARDLESS OF OUR OPERATING PERFORMANCE.

Stockholders should be aware that, according to SEC Release No. 34-29093 dated April 17, 1991, the market for penny stocks has suffered from patterns of fraud and abuse.  Such patterns include (1) control of the market for the security by one or a few broker-dealers that are often related to the promoter or issuer; (2) manipulation of prices through prearranged matching of purchases and sales and false and misleading press releases; (3) boiler room practices involving high-pressure sales tactics and unrealistic price projections by inexperienced sales persons; (4) excessive and undisclosed bid-ask differential and markups by selling broker-dealers; and (5) the wholesale dumping of the same securities by promoters and broker-dealers after prices have been manipulated to a desired level, along with the resulting inevitable collapse of those prices and with consequent investor losses.  The occurrence of these patterns or practices could increase the volatility of our share price.

WE DO NOT EXPECT TO PAY DIVIDENDS FOR THE FORESEEABLE FUTURE, AND WE MAY NEVER PAY DIVIDENDS. INVESTORS SEEKING CASH DIVIDENDS SHOULD NOT PURCHASE OUR COMMON STOCK.

We currently intend to retain any future earnings to support the development of our business and do not anticipate paying cash dividends in the foreseeable future.  Our payment of any future dividends will be at the discretion of our board of directors after taking into account various factors, including but not limited to our financial condition, operating results, cash needs, growth plans and the terms of any credit agreements that we may be a party to at the time.  In addition, our ability to pay dividends on our common stock may be limited by Nevada state law.  Accordingly, investors must rely on sales of their common stock after price appreciation, which may never occur, as the only way to realize a return on their investment. Investors seeking cash dividends should not purchase our common stock.

LIMITATIONS ON DIRECTOR AND OFFICER LIABILITY AND OUR INDEMNIFICATION OF OFFICERS AND DIRECTORS MAY DISCOURAGE STOCKHOLDERS FROM BRINGING SUIT AGAINST A DIRECTOR.
 
 
11


 
Our Articles of Incorporation and bylaws provide, with certain exceptions as permitted by governing Nevada law, that a director or officer shall not be personally liable to us or our stockholders for breach of fiduciary duty as a director, except for acts or omissions which involve intentional misconduct, fraud or knowing violation of law, or unlawful payments of dividends. These provisions may discourage stockholders from bringing suit against a director for breach of fiduciary duty and may reduce the likelihood of derivative litigation brought by stockholders on our behalf against a director.  In addition, our Articles of Incorporation and bylaws provide for mandatory indemnification of directors and officers to the fullest extent permitted by Nevada law.
 
IN THIS OFFERING WE ARE REGISTERING 3,254,682 SHARES OF COMMON STOCK, WHICH IS APPROXIMATELY 14% OF THE SHARES OF COMMON STOCK WE HAVE OUTSTANDING.  DUE TO THE LARGE AMOUNT OF COMMON STOCK SOLD IN THIS OFFERING, THE PER SHARE PRICE OF OUR COMMON STOCK COULD BE ADVERSELY AFFECTED.

Through this offering we are registering 3,254,682 shares, or approximately 14%, of the 24,026,180 shares of common stock we have outstanding.  If the selling stockholders sell all of the common stock that we are registering, or if the public market perceives that these sales may occur, the market price of our common stock could decline.

THE OVER THE COUNTER BULLETIN BOARD IS A QUOTATION SYSTEM, NOT AN ISSUER LISTING SERVICE, MARKET OR EXCHANGE. THEREFORE, BUYING AND SELLING STOCK ON THE OTC BULLETIN BOARD IS NOT AS EFFICIENT AS BUYING AND SELLING STOCK THROUGH AN EXCHANGE. AS A RESULT, IT MAY BE DIFFICULT FOR YOU TO SELL YOUR COMMON STOCK OR YOU MAY NOT BE ABLE TO SELL YOUR COMMON STOCK FOR AN OPTIMUM TRADING PRICE.

The Over the Counter Bulletin Board (the “OTCBB”) is a regulated quotation service that displays real-time quotes, last sale prices and volume limitations in over-the-counter securities.   Because trades and quotations on the OTCBB involve a manual process, the market information for such securities cannot be guaranteed.  In addition, quote information, or even firm quotes, may not be available.  The manual execution process may delay order processing and intervening price fluctuations may result in the failure of a limit order to execute or the execution of a market order at a significantly different price.  Execution of trades, execution reporting and the delivery of legal trade confirmations may be delayed significantly.  Consequently, one may not be able to sell shares of our common stock at the optimum trading prices.

When fewer shares of a security are being traded on the OTCBB, volatility of prices may increase and price movement may outpace the ability to deliver accurate quote information.  Lower trading volumes in a security may result in a lower likelihood of an individual’s orders being executed, and current prices may differ significantly from the price one was quoted by the OTCBB at the time of the order entry.  Orders for OTCBB securities may be canceled or edited like orders for other securities.  All requests to change or cancel an order must be submitted to, received and processed by the OTCBB.  Due to the manual order processing involved in handling OTCBB trades, order processing and reporting may be delayed, and an individual may not be able to cancel or edit his order.  Consequently, one may not be able to sell shares of common stock at the optimum trading prices.

The dealer’s spread (the difference between the bid and ask prices) may be large and may result in substantial losses to the seller of securities on the OTCBB if the common stock or other security must be sold immediately.  Further, purchasers of securities may incur an immediate “paper” loss due to the price spread.  Moreover, dealers trading on the OTCBB may not have a bid price for securities bought and sold through the OTCBB.  Due to the foregoing, demand for securities that are traded through the OTCBB may be decreased or eliminated.

WE EXPECT VOLATILITY IN THE PRICE OF OUR COMMON STOCK, WHICH MAY SUBJECT US TO SECURITIES LITIGATION RESULTING IN SUBSTANTIAL COSTS AND LIABILITIES AND DIVERTING MANAGEMENT’S ATTENTION AND RESOURCES.

The market for our common stock may be characterized by significant price volatility when compared to seasoned issuers, and we expect that our share price will be more volatile than a seasoned issuer for the indefinite future.  In the past, plaintiffs have often initiated securities class action litigation against a company following periods of volatility in the market price of its securities.  We may in the future be a target of similar litigation.  Securities litigation could result in substantial costs and liabilities and could divert management’s attention from our day-to-day operations and consume resources, such as cash. 
 
 
12


 
SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

This prospectus, including the sections titled “Prospectus Summary,” “Risk Factors,” “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Business,” contains forward-looking statements.

Forward-looking statements include, but are not limited to, statements about:

·
our projected sales and profitability;
 
·
our growth strategies;
 
·
anticipated trends in our industry;
 
·
our ability to utilize and sell or lease our domain names;

·
our ability to protect our domain names;
 
·
our ability to operate our business without infringing upon the intellectual property rights of others;

·
our future financing plans and our ability to raise capital when it is required; and
 
·
our anticipated needs for working capital.

These statements relate to future events or our future financial performance, and involve known and unknown risks, uncertainties, assumptions and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements.  These risks include those listed under “Risk Factors” beginning on page 6 and elsewhere in this prospectus.  In some cases, you can identify forward-looking statements by terminology such as “may,” “could,” “should,” “expect,” “intend,” “plan,” “anticipate,” “believe,” “estimate,” “project,” “potential,” “continue” or the negative of these terms or other comparable terminology.  Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements.  We do not intend to update any of the forward-looking statements after the date of this prospectus or to conform these statements to actual results.

This prospectus may contain market data related to our business, which may have been included in articles published by independent industry sources.  Although we believe these sources are reliable, we have not independently verified this market data.  This market data includes projections that are based on a number of assumptions.  If any one or more of these assumptions turns out to be incorrect, actual results may differ materially from the projections based on these assumptions.

Each forward-looking statement should be read in context with, and with an understanding of, the various other disclosures concerning the Company and our business made elsewhere in this prospectus as well as other public reports which may be filed with the United States Securities and Exchange Commission (the “SEC”).  You should not place undue reliance on any forward-looking statement as a prediction of actual results or developments.  As noted above, the Company is not obligated to update or revise any forward-looking statement contained in this prospectus to reflect new events or circumstances. 
 
USE OF PROCEEDS

We are registering the shares of common stock offered by this prospectus for sale by the selling stockholders identified in the section of this prospectus titled “Selling Stockholders.”  We will not receive any of the proceeds from the sale of these shares.  However, if all of the warrants held by the selling stockholders are exercised for cash, we will receive $1,375,101 which will be used for general working capital purposes.  We will pay all expenses incurred in connection with the offering described in this prospectus.  We are registering the shares in this offering pursuant to the terms of the subscription agreements entered into between the Company and the selling stockholders dated on or about November 19, 2008, under which the shares of common stock and warrants were issued.  Our common stock is more fully described in the section of this prospectus titled “Description of Securities.”
 
 
13


 
MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

Our common stock, $0.001 par value per share, has been quoted on the OTC Bulletin Board under the symbol “LIVC” since August 4, 2008.  Before that date, our common stock traded under the symbol “CMNN”.  The following table sets forth, for each fiscal quarter for the past two years and through January 19, 2010 , the reported high and low closing bid quotations for our common stock as reported on the OTC Bulletin Board.  The bid information was obtained from the OTC Bulletin Board and reflects inter-dealer prices, without retail mark-up, markdown or commission, and may not represent actual transactions.
 
Common Stock
 
High & Low Bids
 
Period ended
 
High
   
Low
   
                   
January 19, 2010
 
$
0.27
   
$
0.22
   
                   
December 31, 2009
 
$
0.22
   
$
0.13
   
                   
September 30, 2009
 
$
0.30
   
$
0.15
   
                   
June 30, 2009
 
$
0.35
   
$
0.18
   
                   
March 31, 2009
 
$
0.41
   
$
0.15
   
                   
December 31, 2008 
 
$
1.34
   
$
0.25
   
                   
September 30, 2008 
 
$
2.81
   
$
1.25
   
                   
June 30, 2008 
 
$
3.10
   
$
2.26
   
                   
March 31, 2008 
 
$
3.47
   
$
2.37
   
                   
December 31, 2007 
 
$
2.05
   
$
2.03
   
                   
September 30, 2007 
 
$
2.65
   
$
1.60
   
                   
June 30, 2007 
 
$
2.10
   
$
1.01
   
                   
March 31, 2007
 
$
1.48
   
$
0.90
   
 
HOLDERS

We have approximately 70 record holders of our common stock as of January 19, 2010 according to a stockholders’ list provided by our transfer agent as of that date.  The number of registered stockholders does not include any estimate by us of the number of beneficial owners of common shares held in street name. The transfer agent and registrar for our common stock is Computershare Trust Company, 350 Indiana Street, Suite 800, Golden, Colorado, 80401.
 
 
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DIVIDENDS

We have never declared nor paid any cash dividends on our common stock and we do not anticipate that we will pay any cash dividends on our common stock in the foreseeable future.  Any future determination regarding the payment of cash dividends will be at the discretion of our board of directors and will be dependent upon our financial condition, results of operations, capital requirements and other factors as our board of directors may deem relevant at that time.
 
MANAGEMENT’S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion and analysis of our results of operations and financial condition for the fiscal years ended December 31, 2008 and 2007 and the nine months ended September 30, 2009 should be read in conjunction with our financial statements and the notes to those financial statements that are included elsewhere in this prospectus.
 
OVERVIEW
 
We build consumer internet experiences around our large portfolio of domain names.  In addition, we own hundreds of non-core domain names that we may choose to develop, lease or sell in the future to raise funds in a non-dilutive manner.  We generate revenues from consumer internet experiences in two different ways; through the online sales of products (eCommerce) and through the sale of advertising.  Currently, almost all of the revenues we earn are generated from our main health and beauty website, Perfume.com.  Through this website, we sell discount brand name fragrances, skin care and hair care products directly to consumers.  We also generate revenues by selling online advertising space to advertisers or in partnership with third party advertising networks.  However, in 2008 and during the first three quarters of 2009, advertising accounted for less than 2% of total revenues.
 
In 2008, we began shipping our Perfume.com products to selected international markets.  Until then, we shipped only to delivery addresses located in the United States.  However, sales of products shipped to non-U.S. locations were immaterial for the 2008 fiscal year and for the first 9 months of the 2009 fiscal year and therefore are not disclosed separately.
 
The recent downturn in the global economy has significantly impacted the U.S. economy and consumer confidence.  It remains a challenge for all retailers, including online retailers, to achieve sales growth with adequate gross margins.  Both our sales and our ability to raise capital have been negatively impacted as a result of the current recession in the U.S. and we expect this to continue until the economy improves.
 
During 2008 and through the period ended September 30, 2009, our revenues were not sufficient to support our operations and we do not expect this to change soon.  Therefore, we have needed to find ways to raise funds for working capital.  Toward the end of the 2008 fiscal year, we began to experience significant challenges in raising capital through the sale of our securities and these challenges are on-going.  Financing opportunities have become more expensive and difficult to find.  Furthermore, if we attempted to raise funds through the sale of our securities, the steep decline in the price of our common stock would result in significant dilution to our current stockholders.  As a result, management has decided to actively pursue the sale of some of our non-core domain names to raise funds.  From January 1, 2009 through December 31, we sold ten domain names, not including our cricket.com domain name, for a total of nearly $3.2 million.  We believe these sales are a testament to the inherent value of our domain name assets, and together with other cost-cutting measures, the proceeds will help meet our working capital needs and management’s strategy to achieve the goal of cash flow positive operations by the end of 2010.
 
In 2008, we had a significant net loss and significant cash outflows.  In late 2008 and early 2009 we instituted cost-cutting measures, including layoffs of staff and the termination of consulting and investor relations contracts.  In addition, our Chief Executive Officer has amended his employment agreement to reduce the annual base salary from $300,000 CAD to $120,000 CAD effective February 1, 2009.  Furthermore, he agreed that the eight months of salary payable between February 1 and September 30, 2009, which totalled $80,000 CAD, would be deferred until the end of 2009.  As a result of these efforts, our net cash outflows have begun to decrease.
 
 
15


 
For the immediate future, we do not anticipate independently developing technologies, processes, products or otherwise engaging in research, development or similar activities.  Instead, if we find these activities to be necessary to our business, we intend to enter into relationships with strategic partners who conduct such activities.

RECENT DEVELOPMENTS
 
Karate.com
 
On May 15, 2009 (the “Effective Date”), we signed an agreement (“LLC Agreement”) with Domain Strategies, Inc., an internet development and management company, and Develep, a partnership, to jointly establish a limited liability company (“Karate, LLC”) for the purpose of developing, managing and monetizing our Karate.com domain name.  This partnership will provide management focus and resources to efficiently monetize the domain name.  Pursuant to the LLC Agreement, we will contribute the domain name, Karate.com, to Karate, LLC and will receive a 55% interest of Karate, LLC, plus a liquidation and withdrawal preference.  The Board of Directors of Karate, LLC will have equal representation from all parties with Domain Strategies and Develep having primary responsibility for the management of day-to-day operations including site design, employment relationships, vendors, customer acquisition and maintenance and relationships with potential strategic partners.  On the second anniversary of the Effective Date, we have the right to withdraw from Karate, LLC for any reason.  We also have the right to withdraw from Karate, LLC at any time on or before the third anniversary of the Effective Date if we are required at any time to make a capital contribution, or if our equity interest in Karate, LLC has been or will be diluted in any way.  In the event we are the terminating party, ownership of the domain name www.karate.com will revert back to us, however Domain Strategies will have the right but not the obligation to purchase the domain name www.karate.com for $1 million within 60 days of termination.  The website went live during Q3 of 2009, however no capital contributions have been made to date.
 
Exit from Cricket
 
On March 31, 2009 the Company, Global Cricket Ventures Pte. Ltd. (sometimes referred to in this prospectus as “GCV”), a subsidiary of the Company, and the Board of Control for Cricket in India (“BCCI”) entered into a Novation Agreement (the “Novation”) pursuant to which GCV was granted all of the Company’s rights, and assumed all of the Company’s obligations, under the Memorandum of Understanding (the “Original Agreement”) dated April 16, 2008 that had been executed by the Company and the BCCI, acting for and on behalf of its separate subcommittee unit known as the Indian Premier League.
 
On August 25, 2009 GCV entered into an Assignment and Assumption Agreement (the “Assignment”) with Global Cricket Ventures Limited (Mauritius) (“Mauritius”), an entity unrelated to the Company or its affiliates.  The Assignment is dated August 20, 2009.  Pursuant to the Assignment, GCV transferred and assigned to Mauritius all of GCV’s right, title and interest in and to the Original Agreement, as amended by the Novation, and Mauritius accepted the assignment and assumed and agreed to be liable for all past and future obligations and liabilities of GCV arising under, pursuant to or in connection with the Original Agreement, as amended by the Novation.
 
In conjunction with the Assignment, on August 25, 2009 DHI entered into the Cricket.com Lease and Transfer Agreement (the “Lease”) with a company related to Mauritius.  The Lease is dated August 20, 2009.  Pursuant to the Lease, DHI leased to Mauritius the cricket.com domain name, the cricket.com website (the “Website”), and certain support services in exchange for the payment of $1 million (the “Purchase Price”) plus the expenses described below.  The Purchase Price is to be paid in 4 equal installments, each of $250,000.  The first installment was received subsequent to the execution of the Lease and the remaining 3 installments are to be paid on a quarterly basis.  Upon the payment of the final installment and the expenses described below, DHI will assign to Mauritius all rights, title and interest in the Website, the cricket.com domain name and the registration thereof, all trademarks, services marks and logos that incorporate the term cricket.com and the goodwill (if any) associated with the foregoing.
 
 
16


 
In order to facilitate the transfer of the Website, DHI agreed to provide Mauritius with support services for a period of no more than 6 months (the “Transition Period”).  In exchange for the support services, Mauritius agreed to the payment of certain expenses related to the support services including (i) direct costs incurred by DHI for maintaining the Website, (ii) rent and overhead costs in the amount of $2,500 per month, (iii) employee related costs, and (iv) severance costs (not to exceed $60,000) related to the termination of employees whose employment will be terminated as a result of the transfer of the Website.  The $60,000 payment has been received.  In addition, Mauritius has agreed that, prior to the expiration of the Transition Period, it will either enter into an employment agreement with Mark Melville, the Company’s President and Chief Corporate Development Officer, or pay any severance costs related to his termination without cause (with the exception of special bonus payments), in accordance with the terms of his employment agreement with the Company.  These two agreements will result in our full exit from the Cricket business with the exception of interim support services which we have agreed to provide for a period of six months.
 
Entity Inc. (“Auctomatic”)
 
At the end of the second quarter of 2009, we determined that the auction software acquired through the merger with Auctomatic was impaired.  As a result, we recorded an impairment loss of $590,973 at that date.
 
In August 2009, we reached an agreement with twelve of the eighteen Auctomatic shareholders to convert $424,934 of the $800,000 payable to them into convertible notes bearing interest at 10%. The payment due date is May 22, 2010.
 
Also in August 2009, we reached an agreement with the remaining two founders of Auctomatic to terminate their employment.  Under their severance agreements, we agreed to pay the amounts owed under the Merger Agreement at a 10% discount to face value.  We are paying these amounts in instalments.  During Q3 of 2009, we also paid them a total of $60,000 of severance costs due pursuant to the terms of their employment agreements.  In consideration of these payments, these individuals have each agreed to forfeit their rights to 91,912 shares of Live Current common stock that were due to be issued to each of them in May 2010 and May 2011 under the Merger Agreement.
 
RESTATEMENT OF FINANCIAL STATEMENTS
 
On June 18, 2009, we were advised by Ernst & Young, LLP, our independent registered public accounting firm, that our consolidated financial statements for the quarter ended March 31, 2009, as well as the consolidated financial statements for the quarter ended September 30, 2008 and the years ended December 31, 2008 and 2007 contained errors.  Based on the foregoing, C. Geoffrey Hampson, the Company’s Chief Executive Officer and Chief Financial Officer, concluded that these financial statements should no longer be relied upon.  These errors, which are described below, affected opening balances as at December 31, 2007 and the financial position, results of operations and cash flows for the comparative periods ended September 30, 2008 and December 31, 2008.  Please also see Note 2 to our restated financial statements, as well as our related disclosure, in Amendments No.1 and No. 2 to our Form 10-K, as filed with the Securities and Exchange Commission on September 14, 2009 and October 26, 2009, respectively.  Below is a discussion of the effect of the restatement to our financial statements for the nine months ended September 30, 2008.
 
A. Deferred income tax liability related to indefinite life intangible assets:
 
The Company’s intangible assets, comprised of its domain names, have book values in excess of their tax values.  The December 31, 2008 financial statements considered the taxable temporary differences associated with these indefinite life intangible assets in reducing the valuation allowance associated with its loss carryforwards.  This was an incorrect application of GAAP.  A deferred tax liability should have been recognized for these taxable temporary differences.  Correction of this error resulted in the recognition of a deferred tax liability of $206,370 as at December 31, 2008, however there was no impact to the financial statements at September 30, 2008.
 
 
17


 
B. Non-Controlling Interest:
 
The Company determined that it should have recorded $66,692 of goodwill and an increase to non-controlling interest liability associated with the exchange of $3,000,000 of amounts due from a subsidiary for additional common stock in 2008.  See Note 5 to our interim consolidated financial statements for the period ended September 30, 2009.
 
Prior to recognizing the non-controlling interest liabilities, the non-controlling interest’s share of subsidiary losses in 2008 and 2007 was limited to the non-controlling interest liability.  As a consequence of the above increases to non-controlling interest liabilities, the non-controlling interest’s share in subsidiary losses was increased by $0 in the three month period and $75,748 in the nine month period ended September 30, 2008.  There was no effect to the non-controlling interest on the consolidated balance sheets at December 31, 2008.
 
C. Management Compensation:
 
(i)  The financial statements for the three and nine month periods ended September 30, 2008 did not expense $77,729 and $255,481, respectively, for two CDN$250,000 special bonuses to be paid on October 1, 2008 and October 1, 2009 to our former President and Chief Operating Officer pursuant to his employment agreement.  These special bonuses were not discretionary, but would only be paid if he remained employed as an officer of the Company on the dates payable.  On February 4, 2009, he resigned as our President and Chief Operating Officer and employee, effective January 31, 2009.  There was no effect to the December 31, 2008 or September 30, 2009 financial statements.
 
(ii) The financial statements for the three and nine month periods ended September 30, 2008 did not expense $31,091 and $102,192, respectively, for two CDN$100,000 special bonuses to be paid on January 1, 2009 and January 1, 2010 to our current President and Chief Corporate Development Officer pursuant to his employment agreement. These special bonuses are not discretionary, but will only be paid if he remains employed as an officer of the Company on the dates payable.  The effect to the consolidated balance sheets at December 31, 2008 was an underaccrual of bonuses payable of $119,045.
 
D. Estimated life of stock options:
 
The Company originally estimated the life of its stock options as equal to the vesting period for these options, 3 years.  The estimated life should have been 3.375 years, resulting in decreases of $6,514 and $90,850 to stock-based compensation expense in the three and nine month periods ended September 30, 2008.
 
E. Other
 
(i)   Expense accruals
 
The Company discovered an accrual and cutoff error in its recorded accounting fees, resulting in an underaccrual of accounting expense (included in Corporate General and Administrative expenses) of $0 and $63,750 in the three and nine month periods, respectively, ended September 30, 2008.  The error resulted in an overaccrual of accounts payable and accounting expense (included in Corporate General and Administrative expenses) of $19,521 in the year ended December 31, 2008.
 
(ii)   Gain on sale of domain name
 
The Company failed to record website development costs attributable to a domain name sold in 2008, reducing website development costs and gain on sale of domain names by $37,408 in the year ended December 31, 2008.  There was no impact to the financial statements at September 30, 2008.
 
F. Classification of warrants issued in November 2008 private placement:
 
In November 2008, the Company raised $1,057,775 of cash by selling 1,627,344 units consisting of one share of the Company’s common stock and two warrants, each for the purchase of a half share of common stock.  The offering price was $0.65 per unit.  The estimated fair value of the warrants was $157,895 and was presented as equity in the financial statements for the fiscal year ended December 31, 2008.  The warrants contained provisions which could require their redemption in cash in certain circumstances which may not all be within the Company’s control.  The fair value of the warrants therefore should have been recorded as a liability, with future changes to fair value reported as either income or expense in the period in which the change in fair value occurs.  There were no changes to the fair value of the warrants between the November 2008 issue date and December 31, 2008.  There was no effect to the comparative reported amounts at September 30, 2008.
 
 
18


 
G. Shares issued in connection with the merger with Auctomatic:
 
(i)   Valuation of shares issued as purchase consideration
 
The Auctomatic merger closed on May 22, 2008.  The original estimate of the fair value of the share purchase consideration attributable to the acquisition was based on the trading value of the shares around March 25, 2008.  However, the Merger Agreement had an adjustment provision regarding the number of shares to be issued, such that the shares should have been valued with reference to the May 22, 2008 closing date as opposed to the announcement date on March 25, 2008.  Using the average share price around the closing date, an additional $110,746 should have been recorded as additional paid-in capital and goodwill during the nine months ended September 30, 2008 and year ended December 31, 2008.
 
(ii)   Shares issued to Auctomatic founders
 
As part of the merger, the Company agreed to distribute 413,604 shares of its common stock payable on the first, second, and third anniversaries of the Closing Date (the “Distribution Date”) to the Auctomatic founders subject to their continuing employment with the Company or a subsidiary on each Distribution Date.  These shares, which were not accounted for in the Auctomatic purchase, also were not properly accounted for as compensation to the Auctomatic founders for their continued employment with the Company.  The related stock-based compensation expense that should have been recorded in the three and nine months ended September 30, 2008 was $104,251 and $149,577, respectively.
 
H. Financial Statement Classification of Amounts Payable to the BCCI and IPL:
 
In order to provide clarity, the Company also classified separately on its consolidated balance sheets and consolidated statements of operations the $1,000,000 of amounts payable as at December 31, 2008 to the BCCI and IPL.
 
I. Tax Impact:
 
Exclusive of Item A, none of the above adjustments gave rise to an increase or decrease in the Company’s tax position.
 
19


 
The following is a summary of the significant effects of the restatements on the Company’s comparative consolidated statements of operations for the three months ended September 30, 2008.
 
For the quarter ended September 30, 2008
Reference
 
As previously reported
   
Restatement adjustment
   
Global Cricket Venture Reclassification
   
As restated
 
                           
SALES
    $ 1,954,684     $ -     $ -     $ 1,954,684  
                                   
COSTS OF SALES (excluding depreciation and amortization as shown below)
 
    1,602,249       -       -       1,602,249  
                                   
GROSS PROFIT
      352,435       -       -       352,435  
                                   
OPERATING EXPENSES
                                 
Amortization and depreciation
      96,707       -       -       96,707  
Amortization of website development costs
      29,143       -       -       29,143  
Corporate general and administrative
      643,674       -       370,471       1,014,145  
ECommerce general and administrative
      114,973       -       -       114,973  
Management fees and employee salaries
C(i), C(ii), D, G(ii)
    1,334,414       206,557       630,065       2,171,036  
Corporate marketing
      4,962       -       9,487       14,449  
ECommerce marketing
      99,412       -       -       99,412  
Other expenses
      20,000       -       -       20,000  
Total Operating Expenses
      2,343,285       206,557       1,010,023       3,559,865  
                                   
NON-OPERATING INCOME (EXPENSES)
                                 
Global Cricket Venture expenses
      (1,010,023 )     -       1,010,023       -  
Accretion expense
      (56,600 )     -       -       (56,600 )
Interest and investment income
      7,266       -       -       7,266  
Total Non-Operating Income (Expenses)
      (1,059,357 )     -       1,010,023       (49,334 )
                                   
CONSOLIDATED NET LOSS
      (3,050,207 )     (206,557 )     -       (3,256,764 )
                                   
ADD: NET LOSS ATTRIBUTABLE TO NON-CONTROLLING INTEREST
B
    -       -       -       -  
                                   
NET LOSS AND COMPREHENSIVE LOSS FOR THE PERIOD ATTRIBUTABLE TO LIVE CURRENT MEDIA INC.
 
  $ (3,050,207 )   $ (206,557 )   $ -     $ (3,256,764 )
                                   
LOSS PER SHARE - BASIC AND DILUTED
                                 
Net loss attributable to Live Current Media Inc. common stockholders
  $ (0.14 )   $ (0.01 )   $ -     $ (0.15 )
Weighted Average Number of Common Shares Outstanding - Basic and Diluted
    21,625,005       -       -       21,625,005  
 
 
20

 
The following is a summary of the significant effects of the restatements on the Company’s comparative consolidated statements of operations for the nine months ended September 30, 2008.
 
For the nine months ended September 30, 2008
Reference
 
As previously reported
   
Restatement adjustment
   
Global Cricket Venture Reclassification
   
As restated
 
                           
SALES
    $ 5,738,616     $ -     $ -     $ 5,738,616  
                                   
COSTS OF SALES (excluding depreciation and amortization as shown below)
 
    4,667,197       -       -       4,667,197  
                                   
GROSS PROFIT
      1,071,419       -       -       1,071,419  
                                   
OPERATING EXPENSES
                                 
Amortization and depreciation
      155,861       -       -       155,861  
Amortization of website development costs
      29,143       -       -       29,143  
Corporate general and administrative
E(i)
    1,682,739       63,750       370,471       2,116,960  
ECommerce general and administrative
      385,281       -       -       385,281  
Management fees and employee salaries
C(i), C(ii), D, G(ii)
    3,887,742       416,400       630,065       4,934,207  
Corporate marketing
      51,664       -       9,487       61,151  
ECommerce marketing
      378,484       -       -       378,484  
Other expenses
      683,547       -       -       683,547  
Total Operating Expenses
      7,254,461       480,150       1,010,023       8,744,634  
                                   
NON-OPERATING INCOME (EXPENSES)
                                 
Global Cricket Venture expenses
      (1,010,023 )     -       1,010,023       -  
Gain from sales and sales-type lease of domain names
 
    168,206       -       -       168,206  
Accretion expense
      (56,600 )     -       -       (56,600 )
Interest and investment income
      66,444       -       -       66,444  
Total Non-Operating Income (Expenses)
      (831,973 )     -       1,010,023       178,050  
                                   
CONSOLIDATED NET LOSS
      (7,015,015 )     (480,150 )     -       (7,495,165 )
                                   
ADD: NET LOSS ATTRIBUTABLE TO NON-CONTROLLING INTEREST
(i)
    -       75,478       -       75,478  
                                   
NET LOSS AND COMPREHENSIVE LOSS FOR THE PERIOD ATTRIBUTABLE TO LIVE CURRENT MEDIA INC.
 
  $ (7,015,015 )   $ (404,672 )   $ -     $ (7,419,687 )
                                   
LOSS PER SHARE - BASIC AND DILUTED
                                 
Net loss attributable to Live Current Media Inc. common stockholders
  $ (0.32 )   $ (0.02 )   $ -     $ (0.34 )
Weighted Average Number of Common Shares Outstanding - Basic and Diluted
    21,625,005       -       -       21,625,005  
 
 
21

 
The following is a summary of the significant effects of the restatements on the Company’s comparative consolidated statements of cash flows for the nine months ended September 30, 2008.
 
For the nine months ended September 30, 2008
 
Reference
   
As previously
reported
   
Restatement adjustment
   
As restated
 
OPERATING ACTIVITIES
                       
Net loss for the period
        $ (7,015,015 )   $ (404,672 )   $ (7,419,687 )
Non-cash items included in net loss:
                             
Gain from sales and sales-type lease of domain names
      (168,206 )     -       (168,206 )
Accretion expense
          56,600               56,600  
Stock-based compensation
 
D, G(ii)
      1,575,146       58,727       1,633,873  
Warrants issued
          9,480       -       9,480  
Issuance of common stock for services
          264,859       -       264,859  
Amortization and depreciation
          169,900       -       169,900  
Change in operating assets and liabilities:
                             
Accounts receivable
          71,353       -       71,353  
Prepaid expenses and deposits
          145,132       -       145,132  
Accounts payable and accrued liabilities
   E(i)       247,697       63,750       311,447  
Bonuses payable
 
C(i), C(ii)
      489,960       357,673       847,633  
Deferred revenue
            (40,708 )     -       (40,708 )
Cash flows from (used in) operating activities
            (4,193,802 )     75,478       (4,118,324 )
                                 
INVESTING ACTIVITIES
                               
Deferred acquisition costs
            (320,264 )     -       (320,264 )
Net proceeds from sales-type lease of domain name
            140,540       -       140,540  
Cash consideration for Auctomatic
            (1,530,047 )     -       (1,530,047 )
Purchases of property & equipment
            (182,531 )     -       (182,531 )
Website development costs
            (380,342 )     -       (380,342 )
Cash flows used in investing activities
            (2,272,644 )     -       (2,272,644 )
                                 
FINANCING ACTIVITIES
                               
Deferred financing costs
            (106,055 )     -       (106,055 )
Net loss attributable to non-controlling interest
    B       -       (75,478 )     (75,478 )
Cash flows used in financing activities
            (106,055 )     (75,478 )     (181,533 )
                                 
Net increase (decrease) in cash and cash equivalents
            (6,572,501 )     -       (6,572,501 )
                                 
Cash and cash equivalents, beginning of period
            7,375,245       -       7,375,245  
Cash and cash equivalents, end of period
          $ 802,744     $ -     $ 802,744  
 
 
 
22

 
The following is a summary of the significant effects of the restatements on the Company’s comparative consolidated statements of equity for the year ended December 31, 2008 and the nine months ended September 30, 2009.
 
 
     
As previously reported
   
Live Current Media
Stockholders
             
     
Common stock
   
Additional Paid-in Capital
   
Accumulated Deficit
     
Total
   
Restatement Adjustment
     
As Restated Total
   
Non-Controlling Interest
   
Total Equity
 
 
Reference  
   
Number of Shares
   
Amount
                                                         
Balance, December 31, 2007 (audited) (as restated)
    21,446,623     $ 12,456     $ 10,188,975     $ (2,525,678 )   $ 7,675,753     $ (283,218 )   $ 7,392,535     $ 8,786     $ 7,401,321  
Stock-based compensation
D, G(ii)
    -       -       2,111,354               2,111,354       51,172       2,162,526               2,162,526  
Issuance of Common Stock
 B     -       -       -               -       -       -       66,692       66,692  
Issuance of 586,403 common shares per the merger agreement with Auctomatic
 G(i)     586,403       586       1,137,533               1,138,119       110,746       1,248,865               1,248,865  
Issuance of 33,000 common shares to investor relations firm
      33,000       33       85,649               85,682       -       85,682               85,682  
Issuance of 120,000 common shares to investor relations firm
      120,000       120       218,057               218,177       -       218,177               218,177  
Issuance of 50,000 warrants to investor relations firm
      -       -       45,500               45,500       -       45,500               45,500  
Cancellation of 300,000 common shares not distributed
      (300,000 )     -       -               -       -       -               -  
Private Placement of 1,627,344 units at $0.65 per share
F     1,627,344       1,627       1,056,148               1,057,775       (157,895 )     899,880               899,880  
Share issue costs
      -       -       (86,803 )             (86,803 )     -       (86,803 )             (86,803 )
Extinguishment of accounts payable
      33,000       33       16,467               16,500       -       16,500               16,500  
Net loss and comprehensive loss
A, B, C(i), C(ii), D, E(i), E(ii), G(ii)
                            (10,006,456     (10,006,456 )     40,248       (9,966,208 )     (96,540 )     (10,062,748 )
Balance, December 31, 2008 (audited) (as restated)
    23,546,370       14,855       14,772,880       (12,532,134 )     2,255,601       (238,947 )     2,016,654       (21,062 )     1,995,592  
Stock-based compensation
D, G(ii)
    -       -       386,513               386,513       223,830       610,343       -       610,343  
Issuance of 15,000 common shares to investor relations firm
      15,000       15       5,685               5,700       -       5,700       -       5,700  
Extinguishment of accounts payable
      345,075       346       120,430               120,776       -       120,776       -       120,776  
Net loss and comprehensive loss
C(ii), D, E(i), E(ii), F, G(ii)
                            (634,647 )     (634,647 )     (281,762 )     (916,409 )     (8,007 )     (924,416
Balance, March 31, 2009 (unaudited) (as restated)
    23,906,445       15,216       15,285,508       (13,166,781 )     2,133,943       (296,879 )     1,837,064       (29,069 )     1,807,995  
Stock-based compensation
      -       -       452,487               452,487       -       452,487       -       452,487  
Extinguishment of accounts payable
      27,823       27       8,598               8,625       -       8,625       -       8,625  
Issuance of 91,912 common shares per the merger agreement with Auctomatic       91,912       92       (92 )     (1,404,478 )           -       -       -       -  
Net loss and comprehensive loss
                                      (1,404,478 )     -       (1,404,478 )     (2,945 )     (1,407,423 )
Balance, June 30, 2009 (unaudited)
      24,026,180       15,335       15,746,501       (14,571,259 )     1,190,577       (296,879 )     893,698       (32,014 )     861,684  
Stock-based compensation
      -       -       353,330               353,330       -       353,330       -       353,330  
Net income (loss) and comprehensive income (loss)
                              703,127       703,127       -       703,127       23,337        726,464   
Balance, September 30, 2009 (unaudited)
    24,026,180     $ 15,335     $ 16,099,831     $ (13,868,132 )   $ 2,247,034     $ (296,879 )   $ 1,950,155     $ (8,677 )   $ 1,941,478  

 
23


Selected Financial Data

The following selected financial data was derived from our unaudited interim consolidated financial statements for the quarter ended September 30, 2009.  The information set forth below should be read in conjunction with our financial statements and related notes included elsewhere in this prospectus.

    Three Months Ended  
   
September 30,
2009
(Unaudited)
   
September 30,
2008
(Unaudited)
(As Restated)
 
SALES
           
Health and beauty eCommerce 
  $ 1,498,265     $ 1,934,829  
Sponsorship revenues
    218,672       -  
Domain name advertising 
    19,345       19,855  
Miscellaneous income
    21,454       -  
Total Sales
    1,757,736       1,954,684  
COSTS OF SALES
               
Health and Beauty eCommerce
    1,183,479       1,602,249  
Total Costs of Sales (excluding depreciation and amortization as shown below)
    1,183,479       1,602,249  
 
GROSS PROFIT
    574,257       352,435  
OPERATING EXPENSES
               
Amortization and depreciation
    21,314       96,707  
Amortization of website development costs
    28,967       29,143  
Corporate general and administrative
    226,570       1,014,145  
ECommerce general and administrative
    63,461       114,973  
Management fees and employee salaries
    760,631       2,171,036  
Corporate marketing
    3,939       14,449  
ECommerce marketing
    107,678       99,412  
Other expenses
    -       20,000  
Total Operating Expenses
    1,212,560       3,559,865  
NON-OPERATING INCOME (EXPENSES)
               
Global Cricket Venture payments
    125,000       -  
Gain from sales and sales-type lease of domain names
    1,156,554       -  
Accretion interest expense
    -       (56,600 )
Interest expense
    (10,723 )     -  
Interest and investment income
    3       7,266  
Gain on restructure of Auctomatic payable
    29,201       -  
Total Other Income (Expenses)
    1,300,035       (49,334 )
NET INCOME (LOSS) BEFORE TAXES
    661,732       (3,256,764 )
Deferred tax recovery
    (64,732 )     -  
CONSOLIDATED NET INCOME (LOSS)
    726,464       (3,256,764 )
ADD: NET INCOME ATTRIBUTABLE TO NON-CONTROLLING INTEREST
    (23,337 )     -  
NET INCOME (LOSS) AND COMPREHENSIVE INCOME (LOSS) FOR
               
THE PERIOD ATTRIBUTABLE TO LIVE CURRENT MEDIA INC.
  $ 703,127     $ (3,256,764 )
                 
INCOME (LOSS) PER SHARE - BASIC AND DILUTED   $ 0.03     $ (0.15 )
Net Income (Loss) attributable to Live Current Media Inc. common stockholders      23,593,205       21,625,005  
Weighted Average Number of Common Shares Outstanding - Basic                  
                 
Net Income (Loss) attributable to Live Current Media Inc. common stockholders   $ 0.03     $
(0.15
)
Weighted Average Number of Common Shares Outstanding - Diluted     26,011,464       21,625,005   
 
 
24

 
BALANCE SHEET DATA
           
   
September 30,
2009
   
December 31,
2008
 
   
(Unaudited)
   
(Audited) 
(As Restated)
 
Assets
           
Current Assets
  $ 1,694,945     $ 2,133,150  
Long-term portion of investment in sales-type lease
    -       23,423  
Property & equipment
    240,147       1,042,851  
Website development costs
    242,101       355,391  
Intangible assets
    993,505       1,587,463  
Goodwill
    2,606,040       2,606,040  
Total Assets
  $ 5,776,738     $ 7,748,318  
                 
Liabilities
               
Current Liabilities
  $ 3,526,208     $ 5,333,081  
Deferred income tax
    129,156       206,370  
Deferred lease inducements
    40,276       55,380  
Warrants
    139,620       157,895  
Total Liabilities
    3,835,260       5,752,726  
                 
Stockholders' Equity
               
Common Stock
    15,335       14,855  
Additional paid-in capital
    16,308,713       14,757,932  
Accumulated deficit
    (14,373,893 )     (12,756,133 )
Total Live Current Media Inc. stockholders' equity
    1,950,155       2,016,654  
Non-controlling interest
    (8,677 )     (21,062 )
Total Stockholders' Equity
    1,941,478       1,995,592  
Total Liabilities and Stockholders' Equity
  $ 5,776,738     $ 7,748,318  
 

RESULTS OF OPERATIONS
 
Nine Months Ended September 30, 2009 as compared to the Nine Months Ended September 30, 2008
 
Sales and Costs of Sales
 
Quarter over Quarter Analysis
 
Overall, combined sales in Q3 of 2009 totaled $1,757,736 as compared to $1,954,684 in Q3 of 2008, a decrease of 10.1%.  This decrease was driven by the decrease in sales at Perfume.com as noted below, however it was offset by sponsorship revenues earned on cricket.com before its disposal.  Overall, Health & Beauty eCommerce product sales, consisting of Perfume.com sales, represented 85.2% of total revenues including these sponsorship revenues in Q3 of 2009, or 97.3% of total revenues excluding these sponsorship revenues in Q3 of 2009, compared to approximately 99.0% of total revenues in Q3 of 2008.  A discussion of the decline in our revenues is included below.
 
Costs of sales were $1,183,479 in Q3 of 2008 compared to $1,602,249 during Q3 of 2008, a decrease of 26.1%.  This resulted in an overall gross margin in Q3 of 2009 of $574,257, or 32.7%, including sponsorship revenues and $355,585, or 23.1% excluding sponsorship revenues.  This is compared to a gross margin of $352,435, or 18.0% in Q3 of 2008.  This significant increase in the overall gross margin in Q3 of 2009 is due to a change in management’s focus regarding product sale prices and discounts on our Perfume.com website as discussed below, as well as the implementation of other income opportunities that require few costs to manage and have a 100% gross margin.
 
 
25


 
Period over Period Analysis
 
Total sales reported year-to-date at September 30, 2009 decreased by $523,593, or 9.1%, over the same period of 2008.  The decrease without consideration of cricket.com sponsorship revenues of $218,672 was $742,265, or 12.9%, due primarily to a decline in Perfume.com revenues as described below.  The decrease in costs of sales period over period of $781,352, or 16.7% is also consistent with the decline in our eCommerce business.  Overall gross margin in the nine months ended September 30, 2009 was 22.2% excluding sponsorship revenues, compared to 18.7% in the same period last year.
 
Health and Beauty eCommerce Sales
 
Our Perfume.com sales result from the sale of fragrances, designer skin care and hair care products.  Our results from the nine months ended September 30, 2008 include eCommerce monetization of Body.com which ended in early 2008.  Perfume.com accounted for nearly all of our eCommerce sales in 2008 and 2009 and we expect that this will continue in the short term.
 
The following table summarizes our revenues earned on the sale of Health and Beauty products during each quarter since January 1, 2008.                   
 
Quarter Ended           Total Quarterly Sales      Average Daily Sales  
             
March 31, 2008    
  $ 1,816,007     $ 19,956  
June 30, 2008        
    1,912,217       21,013  
September 30, 2008       
    1,934,829       21,031  
December 31, 2008        
    3,604,003       39,174  
Fiscal Year 2008 Totals  
  $ 9,267,056     $ 25,320  
                 
March 31, 2009           
  $ 1,720,167     $ 19,113  
June 30, 2009            
    1.663.182       18,277  
September 30, 2009
    1,498,265       16,285  
Year-To-Date 2009 Totals  
  $ 4,881,614     $ 17,881  
 
The most recent quarters have presented great challenges for all retailers, including eCommerce, due to the worldwide economic downturn.  As noted above, the majority of our revenues come from consumers in the United States, which is still experiencing a severe recession that has adversely affected consumer spending on discretionary items.  This decline in discretionary consumer spending has contributed to the decrease in revenues from Perfume.com.
 
Quarter over Quarter Analysis
 
Perfume.com revenues decreased 22.6% to $1,498,265 in Q3 of 2009 from $1,934,829 in Q3 of 2008.  Daily sales averaged $16,285 in Q3 of 2009 compared to $21,031 per day in Q3 of 2008.  This decrease was due both to the decline in economic conditions and a shift in management’s strategy.  Whereas in 2008 we were focusing on increasing revenues to the detriment of our gross margin ratios, in 2009 the strategy is to increase gross margins by limiting aggressive and unprofitable Search Engine Optimization (“SEO”) practices and discounts, to increase the value of the content on the site, and to increase the sales prices of products on our website.
 
Perfume.com revenues decreased 9.9% in Q3 of 2009 over Q2 of 2009, which in turn had decreased 3.3% over Q1 of 2009.  As noted above, daily sales during Q3 of 2009 averaged $16,285 as compared to daily sales of $18,277 in Q2 of 2009 and $19,113 in Q1 of 2009.  Management believes that this business segment, especially with the new strategy of higher engagement and higher prices, continues to demonstrate strong potential.  This view is reinforced by the fact that despite the economic decline in the United States over the last four quarters and management’s implementation of increased prices for products on our website, the site has continued to perform as anticipated.  However, it is possible that consumer spending on discretionary items will continue to decline as the recession in the U.S., from which we earn the majority of our eCommerce revenues, continues.
 
 
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The following table summarizes our gross margins and gross margin percentages earned on the sale of Health and Beauty products during each quarter since January 1, 2008.
 
Quarter Ended          
 
Quarterly Gross Margins $
   
Quarterly Gross Margin %
 
             
March 31, 2008    
  $ 334,678       18.4 %
June 30, 2008        
    329,150       17.2 %
September 30, 2008       
    332,580       17.2 %
December 31, 2008        
    591,397       16.4 %
Fiscal Year 2008 Totals  
  $ 1,587,805       17.1 %
                 
March 31, 2009           
  $ 333,548       19.4 %
June 30, 2009            
    347,435       20.9 %
September 30, 2009
    314,786       21.0 %
Year-To-Date 2009 Totals  
  $ 995,769       20.4 %
 
Costs of shipping and purchases totaled $1,183,479 in Q3 of 2009 as compared to $1,602,249 in Q3 of 2008. This produced a gross margin in Perfume.com of $314,786 or 21.0% in Q3 of 2009 compared to $332,580 or 17.2% in Q3 of 2008.  Gross profit margins in Q2 of 2009 of $347,435 or 20.9% and Q1 of 2009 of $333,548 or 19.4% demonstrate management’s continued effort to increase gross margins even at the risk of decreased revenues.  Gross profit margin in Q3 of 2009 increased by almost 4 percentage points to 21.0% compared to gross margins of 17.2% in Q3 of 2008, and increased by 0.1 percentage points over Q2 of 2009, which had in turn increased 1.5 percentage points over Q1 of 2009.  Management continues to research and pursue opportunities that may contribute to higher gross margin percentages in the future.  Management anticipates that it will maintain a profit margin of approximately 20% through 2009.  Over the next several quarters, management intends to explore opportunities to introduce and implement more robust supply chain capability which, if realized, should also increase gross margins by the end of 2010.
 
Period over Period Analysis
 
Perfume.com revenues decreased 13.8% to $4,881,614 in the nine months ended September 30, 2009 from $5,663,053 in the nine months ended September 30, 2008.  Daily sales of $17,881 in the first three quarters of 2009 are down from daily sales of $20,668 in the first three quarters of 2008.  This decrease was in part due to the decline in economic conditions; however as management has shifted its focus to increasing gross margins from increasing gross revenues, we expect this trend to continue.
 
Costs of shipping and purchases decreased 16.7% to $3,885,845 in the nine months ended September 30, 2009 from $4,666,645 in the same period of 2008.  This resulted in a gross margin during the first three quarters of 2009 of $995,769 or 20.4% compared to $996,408 or 17.6% in the first three quarters of 2008.  During and subsequent to the third quarter of 2009, management has revised our business plan for Perfume.com and is now focused on increasing gross margins and cutting costs.  As a result, although there has been decline in revenues period over period, these changes have provided the Company with healthier gross margins quarter over quarter in 2009.
 
Other eCommerce Sales
 
In Q1 of 2008, we ceased offering goods or services for sale on any of our websites other than Perfume.com and undertook to re-evaluate the business models around which these websites were built.  As a result, these websites generated no revenue after the first quarter of the 2008 fiscal year.  For the remainder of 2009, we will continue to allocate our resources to the development of Perfume.com.
 
 
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Advertising and Miscellaneous Income
 
Quarter over Quarter Analysis
 
In Q3 of 2009, we generated advertising revenues of $19,345 compared to $19,855 in Q3 of 2008, a decrease of 2.6%.  Management terminated its primary advertising contract in early 2008 because its restrictive conditions limited monetization in the medium and long term.  Advertising revenues have decreased every quarter in 2008 and 2009 as a result.  In Q3 of 2009, advertising accounted for 1.1% of total revenues including sponsorship revenues and 1.3% excluding these revenues, consistent with 1.0% of total revenues in Q3 of 2008.  Advertising revenues are expected to continue to account for a small percentage of total revenues in the next few quarters as management investigates new monetization opportunities with vendors, and seeks to increase advertising options available on our properties.
 
In early 2009, we implemented a new cost sharing arrangement with a related party whereby we would earn $6,000 per month for providing administrative, technical, and other services.  This income is classified as miscellaneous and other income on our consolidated statements of operations.
 
Period over Period Analysis
 
During the nine months ended September 30, 2009, our advertising revenues were $66,715 compared to $75,108 in the same period of 2008, a decrease of 11.2%.  These revenues accounted for 1.3% of total revenues during the first three quarters of 2009 both including and excluding sponsorship revenues, consistent with 1.3% during the same period in 2008. As noted above, management continues to pursue new opportunities to increase advertising revenues, however we do not expect them to account for a significant portion of our revenue stream.
 
Domain Name Leases and Sales
 
There was one outright sale of a domain name in the 2008 fiscal year and sales of six domain names in the first three quarters of 2009, not including cricket.com.  Management has successfully raised significant funds in order to aid in the Company’s liquidity, continues to evaluate expressions of interest from domain name buyers, and continues to search for other domain names that would complement either the advertising or eCommerce businesses.
 
General and Administrative
 
Quarter over Quarter Analysis
 
In Q3 of 2009, we recorded total general and administrative expense of $290,031 or 16.5% of total sales as compared to $1,129,118 or 57.8% of total sales in Q3 of 2008, a decrease of $839,087 or over 74.3%. This total includes corporate and eCommerce related general and administrative costs.  Total general and administrative expenses in Q3 of 2009 have increased by 3.3% compared to Q2 of 2009, which in turn were 20.9% lower than the $366,510 in Q1 of 2009.  Management expects general and administrative expenses to decrease as a percentage of revenue as the eCommerce business grows and as continued efforts are made to cut costs, and expects to maintain general and administrative costs well below 20% of total sales.
 
Corporate general and administrative costs of $226,570 have decreased from the amount of $1,014,145 in Q3 of 2008 by $787,575, or 77.7%.  One of the significant costs we incurred during Q3 of 2008 which was not incurred in Q3 of 2009 was approximately $310,000 in payments made both in cash and common stock for investor relations services.  We also significantly reduced expenses during Q3 of 2009, including reductions of $34,000 in travel, $19,000 in rent benefits and approximately $49,000 in legal expenses.  Expenses related to our cricket activities decreased by approximately $370,000 over Q3 of 2008.  In total, corporate general and administrative expenses accounted for 12.9% of total revenues in Q3 of 2009, compared to 12.1% in Q2 of 2009, 18.6% in Q1 of 2009 and 51.9% in Q3 of 2008.
 
Corporate general and administrative costs for Q3 of 2009 have increased by $19,442, or 9.4%, over the $207,128 in Q2 of 2009, which had decreased by $119,226, or 36.5%, over Q1 of 2009.  The slight increase in Q3 of 2009 is due primarily to an increase in audit and accounting costs during the quarter related to the recent restatement of our financial statements.
 
 
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We have incurred additional legal expenses to comply with new disclosure and reporting requirements mandated by the British Columbia Securities Commission (“BCSC”) for companies listed on the OTCBB with a presence in British Columbia.  These regulations were effective as of September 15, 2008.
 
ECommerce general and administrative costs, which totaled $63,461 in Q3 of 2009, decreased by $51,512, or 44.8%, over Q3 of 2008 primarily due to an $8,000 decrease in merchant fees, $10,400 in decreased internet traffic expenses, and $20,000 in decreased travel and accommodations costs, as well as significant foreign exchange effects due to higher volatility of foreign exchange rates in Q3 of 2009 compared to Q3 of 2008.  These expenses represented 4.2% of eCommerce sales in Q3 of 2009 compared to 4.4% in Q2 of 2009, 4.7% in Q1 of 2009 and 5.9% in Q3 of 2008.
 
ECommerce general and administrative expenses in Q3 of 2009 decreased by $10,207, or 13.9%, over Q2 of 2009, which in turn had decreased by $6,552, or 8.2%, compared to Q1 of 2009 primarily due to overall cost cutting measures.  This downward trend is the culmination of our active efforts to curtail spending.  Management believes these expense ratios are reasonable given the increasingly competitive environment for eCommerce sales in the United States and management’s continued focus on growing the eCommerce business throughout 2009.
 
Period over Period Analysis
 
In the nine months ended September 30. 2009, we recorded total general and administrative expense of $972,769 or 18.7% of total sales as compared to $2,502,241 or 43.6% of total sales in the same period of 2008, a decrease of over $1,529,472, or 61.1%.  Management has actively curtailed its spending since early 2009, and expects this trend to continue throughout the remainder of the year.
 
Corporate general and administrative costs in the nine months ended September 30, 2009 of $755,420 have decreased by $1,361,540, or more than 64%, compared to $2,116,960 spent in the same period of 2008.  One of the significant costs we incurred during the nine months ended September 30, 2008 which was not incurred during the nine months ended September 30, 2009 was approximately $528,000 in payments made in cash and common stock for investor relations services.  We also significantly reduced expenses during the nine months ended September 30, 2009, including reductions of $39,100 in meals and entertainment, $139,500 in travel, $36,800 in telephone, $16,000 in automobile allowance and parking costs, and $10,500 in office related supplies.  The decrease in these expenses was due to management’s focus in 2009 on cutting costs as well as the decrease in the number of employees in 2009.  The expenses in the first three quarters of 2009 also decreased by $78,000 in rent benefits and approximately $169,000 in legal expenses due to our addition in mid-2008 of in-house legal counsel.  Cricket related expenses included in corporate general and administrative costs in the first three quarters of 2009 were $21,095, which represented a decrease of approximately $350,000 over the $370,471 expensed in the first three quarters of 2008.  In total, these expenses accounted for 14.5% of total revenues in the period ended September 30, 2009, compared to 36.9% in the same period of 2008.
 
ECommerce general and administrative costs, which totaled $217,348 in the nine months ended September 30, 2009, decreased by $167,933, or 43.6%, over the $385,281 expensed in the same period of 2008.  During the first three quarters of 2008, we spent $105,300 for recruiting costs, which was not repeated during the same period of 2009.  We also reduced, period over period, $8,100 in domain renewal fees, $6,100 in internet traffic, $27,300 in travel and accommodation costs related to our Perfume.com business, and $10,000 in merchant fees due to decreased sales in 2009, as well as significant effects to our accounts relating to higher volatility of foreign exchange rates in the first three quarters of 2009 compared to the first three quarters of 2008.  These expenses represented 4.5% of eCommerce sales in the first three quarters of 2009 compared to 6.8% in the same period of 2008.
 
Management Fees and Employee Salaries
 
Quarter over Quarter Analysis
 
 
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In Q3 of 2009, we incurred total management fees and staff salaries of $760,631 compared to $996,661 in Q2 of 2009 and $1,193,595 in Q1 of 2009.  This amount includes stock based compensation of $353,331 in Q3 of 2009, $452,487 in Q2 of 2009 and $610,342 in Q1 of 2009.  The management fees and staff salaries expense in these periods also include accrued amounts for special bonuses payable to one member on the management team of $12,177 in Q3 of 2009, $10,427 in Q2 of 2009 and $8,919 in Q1 of 2009.  Excluding the amounts for bonuses and stock based compensation, normalized management fees and employee salaries expense in Q3 of 2009 was $395,123, Q2 of 2009 was $533,747 and Q1 of 2009 was $574,334.  This produced a decrease in Q3 of 2009 of 26.0% over Q2 of 2009, which in turn had decreased by 7.1% over Q1 of 2009.  This decrease was primarily due to staff terminations in 2009.
 
The normalized expense in Q3 of 2009 of $395,123 decreased by $863,581, or 68.6%, over Q3 of 2008.  The decrease was due to the fact that we terminated several employees in late 2008 and early 2009 and ended various consulting agreements that existed in 2008.
 
Management fees and staff salaries, excluding stock-based compensation and accrued bonuses, have been consistent quarter over quarter for the current fiscal year and represented 22.5% of total revenues in Q3 of 2009 versus 31.3% in Q2 of 2009 and 32.8% in Q1 of 2009.  The comparable amount in Q3 of 2008 represented 64.4% of total revenues during that period.  The decreasing trend is a result of lay-offs and other active measures to cut costs.  Management believes that it is reasonable for the Company to maintain salaries expense at approximately 20% of total revenues.
 
Period over Period Analysis
 
During the nine months ended September 30, 2009, we incurred total management fees and staff salaries of $2,950,887 compared to $4,934,207 in the comparative period of 2008, a decrease of over 40%.  This amount includes stock based compensation of $1,416,160 and $1,633,873 in the 2009 period and 2008 period respectively.  It also includes accrued amounts for special and performance bonuses payable to management and employees of $31,523 in the first three quarters of 2009 and $606,343 in the first three quarters of 2008.  Excluding these amounts, normalized management fees and employee salaries expense was $1,503,204 in the nine months ended September 30, 2009 compared to $2,693,991 in the same period of 2008, resulting in a decrease of 44.2% period over period.  This decrease was primarily due to the fact that we terminated several employees in early 2009, as well as decreased costs related to our activities in Cricket.  Cricket related expenses included in management fees and salaries in the three quarters ended September 30, 2009 were $424,425, while during the same period of 2008 these expenses totaled $630,065.  In August 2009, we terminated our activities related to the cricket venture.
 
Marketing
 
Quarter over Quarter Analysis
 
We acquire internet traffic by pay-per-click, email and affiliate marketing.  In Q3 of 2009, we incurred total marketing expenses of $111,617, or 6.4% of total revenues, compared to $121,186, or 7.1% of total revenues, in Q2 of 2009 and $115,298, or 6.6% of total revenues in Q1 of 2009, and $113,861, or 5.8% of total revenues, in Q3 of 2008.
 
Included in this total were corporate marketing expenses of $3,939 in Q3 of 2009 compared to $6,221 in Q2 of 2009, $3,876 in Q1 of 2009, and $14,449 in Q3 of 2008.  These amounts have remained consistently low throughout 2009.  The larger expenses we incurred during Q3 of 2008 related to an increase in news releases and public relations last year arising from our decision to reposition and rebrand the Company.
 
ECommerce marketing expenses in Q3 of 2009 were $107,678, or 7.2% of eCommerce sales, compared to $114,965, or 6.9%, in Q2 of 2009, $111,422, or 6.5%, in Q1 of 2009 and $99,412, or 5.1% of eCommerce sales, in Q3 of 2008.  These expenses have been consistent since mid-2008 due to increased effective email marketing campaigns for Perfume.com.  Management believes that customer acquisition is the key to accelerated growth, and direct, measurable marketing vehicles like search, email, and affiliates account for the largest part of these marketing expenditures.
 
Period over Period Analysis
 
 
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During the first three quarters of 2009, we incurred $348,101 in marketing costs, or 6.7% of total revenues, compared to $439,635, or 7.7% of total revenues in the same period of 2008.
 
Included in this total was $14,036 in corporate marketing expenses in the 2009 period compared to $61,151 in the 2008 period, a decrease of over $47,115 or 77.1%.  This decrease was primarily due to a $47,000 reduction in public relations services in 2009. Corporate marketing expenses included costs related to our cricket activities totaling $6,787 in the first three quarters of 2009 compared to $9,487 in the first three quarters of 2008.  Corporate marketing costs in both periods account for a small percentage of total revenues.
 
ECommerce marketing expenses during the period ended September 30, 2009 were $334,065 compared to $378,484 in the comparative period in 2008.  The decrease of $44,419 or 11.7% period over period was due to a decrease of approximately $32,000 in pay-per-click advertising campaigns and email advertising campaigns combined, and a reduction of $10,000 in general advertising costs during the first three quarters of 2009 compared to the same period in 2008 as management continues to explore cost-effective ways to drive revenues and traffic.  ECommerce marketing costs in the first three quarters of 2009 accounted for 6.8% of eCommerce sales and were consistent with 6.6% in the first three quarters of 2008.  Management believes it is reasonable to expect eCommerce marketing costs to remain under 10% of eCommerce sales.
 
Our websites’ search rankings currently perform adequately however management believes targeted keywords advertising at opportune times will bring additional traffic to Perfume.com.
 
Other Expenses
 
During the first quarter of 2008, we incurred various unusual and one-time costs totaling $629,856.  During Q2 of 2008, we incurred similar restructuring costs including $31,691 in valuation costs relating to the payment of amounts owed to the Company by its subsidiary, DHI, with shares of DHI common stock which were issued in Q1 2008, and $2,000 in some final windup costs related to the FT disposition in late 2007.  During Q3 of 2008, we incurred $20,000 in costs related to engaging a firm to pursue capital financing opportunities that were terminated subsequent to the 2008 year end.  Total other expenses for the nine months ended September 30, 2008 were $683,547.
 
During Q1 of 2009, we incurred various restructuring costs of $264,904 consisting of severance payments to our former President and Chief Operating Officer and to other staff terminated in the first quarter as a result of restructuring our staffing requirements.  There were no such expenses in Q2 or Q3 of 2009.
 
Global Cricket Venture
 
We incurred $227,255 in the first quarter of 2009, $155,968 in the second quarter of 2009, and $69,084 in the third quarter of 2009 relating to Global Cricket Venture, sometimes referred to in this prospectus as “GCV”.  These costs relate to, but are not limited to, expenditures for business development, travel, marketing consulting, and salaries.  As such, the costs have been reported as $6,787 of corporate marketing, $424,425 of management fees and employee salaries, and $21,095 of corporate general and administrative expenses.  On March 31, 2009, the Company, GCV, the BCCI and the IPL amended the MOUs.  The Company and the BCCI jointly entered into a Termination Agreement, pursuant to which the BCCI Memorandum was terminated.  On the same date, the Company, GCV and the BCCI, on behalf of the IPL, entered into a Novation Agreement with respect to the IPL Memorandum.  Under the Novation Agreement, the combined $1 million owed to the BCCI and the IPL at December 31, 2008 was reduced to $500,000, consisting of $125,000 owed to the BCCI and $375,000 owed to the IPL.  We accounted for our economic obligations to the BCCI and IPL based on the schedule of payments included in the Memoranda of Understanding (“MOUs”) by accruing individual payments as liabilities based on the payment schedule, and expensed such payments in the related period as a current expense as the minimum guaranteed payments owing to the BCCI and IPL had no future benefit to the Company.  The responsibility for this payment was assumed by, and the benefits associated with the MOU formerly held by the Company were transferred to, GCV through the Novation Agreement.  During the first quarter of 2009, the Company also accrued the payment of $625,000 that was due to be paid to the BCCI on January 1, 2009.  As a result of the Novation Agreement, the consolidated financial statements for the six months ended June 30, 2009 reflected a gain on settlement of GCV related payments of $250,000.
 
 
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Subsequently, in August 2009, GCV transferred and assigned to an unrelated third party (“Mauritius”) all of its rights, title, and interest in and to the original MOU with the IPL, as the original MOU was amended by the Novation Agreement that was signed on March 31, 2009.  Pursuant to this agreement, Mauritius also agreed to assume and be liable for all past and future obligations and liabilities of GCV arising from the original MOU, as it was amended by the Novation.  As a result, the $750,000 that was payable to the BCCI and IPL was assumed and paid by Mauritius during the third quarter of 2009.
 
We also agreed to sell the cricket.com domain name, along with the website, content, copyrights, trademarks, etc., to a company related to Mauritius for consideration of four equal payments of $250,000.  In order to facilitate the transfer of the cricket.com website, we agreed to provide Mauritius with support services for a period of no more than 6 months (the “Transition Period”).  In exchange for the support services, Mauritius has agreed to the payment of certain expenses related to the support services.  The cricket.com domain name shall remain the property of the Company until all payments have been made.  The first instalment of $250,000 was received in September 2009.  Collectability of the remaining three instalments is not reasonably assured, therefore we have only recognized the first $250,000 in our calculation of the gain on sales-type lease of cricket.com as discussed below.
 
We accounted for these transactions under Accounting Standards Codification 605-25, Multiple Element Arrangements.  As a result, the gain on the sales type lease of cricket.com, the gain on settlement upon assignment and assumption of amounts due under the Novation Agreement, as well as the support services we are to provide to Mauritius during the transition period, are to be recognized over the six month transition period, or from September 2009 to February 2010.  As a result, the Company recognized one/sixth of the gain on settlement of the amounts owing under the Novation Agreement and one/sixth of the gain on sales-type lease of cricket.com during the third quarter of 2009.  Refer to Note 6 in our interim consolidated financial statements included in this prospectus.
 
These two agreements will result in our full exit from the cricket business with the exception of interim support services which we have agreed to provide for a period of six months.
 
Liquidity and Capital Resources
 
We generate revenues from the sale of third-party products over the internet, “pay-per-click” advertising, and by selling advertising on media rich websites with relevant content. However, during the 2008 fiscal year our revenues were not adequate to support our operations. In order to conserve cash, we paid certain service providers with shares of our common stock during the first three quarters of 2009 and sold or leased some of our domain name assets, in order to better manage our liquidity and cash resources.
 
As at September 30, 2009, current liabilities were in excess of current assets resulting in a working capital deficiency of $1,831,263, compared to a working capital deficiency of $3,199,931 at the fiscal year ended December 31, 2008.  During the three months ended September 30, 2009, we incurred net income of $703,127 and an increase in cash of $929,939 compared to a net loss of $3,256,764 and a decrease in cash of $1,095,196 over the three month period ended September 30, 2008.  During the nine months ended September 30, 2009, we incurred a net loss of $1,617,760 and a decrease in cash of $596,115 compared to a net loss of $7,419,687 and a decrease in cash of $6,572,501 for the same nine month period of last year.  From the beginning of the fiscal year to September 30, 2009, we increased our accumulated deficit to $14,373,893 from $12,756,133 and have stockholders’ equity of $1,941,478.
 
The net loss in the nine months ended September 30, 2009 included a $590,973 impairment loss related to the auction software acquired pursuant to the merger with Auctomatic in May 2008.  Refer to Note 8 of our interim consolidated financial statements included in this prospectus.
 
The decrease in cash for the nine month period primarily included cash outlays to pay off some large accounts payable that had been accrued at the December 31, 2008 fiscal year end.  Other payments that were either unusual or non-operational in nature included expenses that were paid during the period related to Global Cricket Venture.

 
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Operating Activities
 
Operating activities in the nine months ended September 30, 2009 resulted in cash outflows of $3,405,744 after adjustments for non-cash items, the most significant of which were the stock-based compensation expensed during the period of $1,416,160, offsetting the special bonuses accrued in the amount of $204,127, the decrease in accounts payable and accrued liabilities of $1,169,274, and the gain from the sales and sales-type lease of domain names of $2,101,421.  In the nine months ended September 30, 2008, cash outflows of $4,007,578 were primarily due to the loss of the period offset by stock-based compensation expensed during the period of $1,633,873 and bonuses accrued of $847,633.
 
Investing Activities
 
Investing activities during the nine months ended September 30, 2009 generated cash inflows of $2,797,244, primarily due to $2,989,051 in net proceeds received from the sale and sales-type lease of domain names.  During the nine months ended September 30, 2008, we generated cash outflows of $2,383,390 primarily due to the cash consideration of $1,640,793 paid in conjunction with the Auctomatic merger, deferred acquisition costs of $320,264, the investment of approximately $182,531 in property and equipment, and $380,342 in website development.
 
Financing Activities
 
The effect to financing activities for the nine months ended September 30, 2009 and 2008 was the attribution of income to our non-controlling interest of $12,385.  The nine months ended September 30, 2008 included the attribution of losses to our non-controlling interest of $75,478 as well as deferred financing costs of $106,055.
 
Future Operations
 
At quarter end, we had a working capital deficiency, and for over the past two fiscal years we have experienced substantial losses.  We expect to continue to incur losses in the coming quarters even though costs have been reduced through lay-offs and restructuring.  We may also seek to explore new business opportunities, including the partnering, building or acquiring of a distribution center or warehouse in the United States to enhance our fragrance fulfillment capability and improve gross margins.  These acquisitions may require additional cash beyond what is currently available and such funds may be raised by future equity and/or debt financings, and through the sale of non-core domain name assets.
 
We are pursuing opportunities to increase cash flows, however there is no certainty that these opportunities will generate sufficient cash flows to support our activities in the future in view of changing market conditions.  During the 2009 fiscal year, we expect to expend significant funds toward additional marketing costs, which we believe will translate into higher revenue growth.  There is no certainty that the profit margins we may generate going forward, as well as any successful raising of working capital, will be sufficient to offset the anticipated marketing costs and other expenditures.  We expect to experience net cash outflow for the last quarter of the 2009 fiscal year, as we have done for the first three quarters of 2009.
 
We have actively curtailed some operations and growth activities in an effort to reduce costs and preserve cash on hand.  We have sold selected domain names in order to address short term liquidity needs.  Two domain names were sold or leased during the first quarter of 2009 for $755,000.  In the second quarter of 2009, we sold an additional domain name for proceeds of $400,000.  In the third quarter of 2009, we sold an additional four domain names for $1.825 million in addition to the agreements that were reached with Mauritius relating to cricket.com.  We believe that these strategic sales of domain names will provide us with the required cash to meet our working capital needs and provide for general operating capital needs over the next 12 to 18 months.  We also anticipate that we may enter into future sales of domain names if we require further additions to our working capital.  There can be no assurances that any future sales of domain names on terms acceptable to us will occur or that such sales, if they do occur, will provide us with enough money to meet our operating expenses.
 
 
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The interim consolidated financial statements have been prepared on a going concern basis which assumes that we will be able to realize assets and discharge liabilities in the normal course of business for the foreseeable future.  Our ability to continue as a going-concern is in substantial doubt as it is dependent on continued financial support from our investors, our ability to sell additional non-core domain names, our ability to raise future debt or equity financings, and the attainment of profitable operations to meet our liabilities as they become payable.  The outcome of our operations and fundraising efforts is dependent in part on factors and sources beyond our control that cannot be predicted with certainty.  Access to future debt or equity financing is not assured and we may not be able to enter into arrangements with financing sources on acceptable terms, if at all.  The financial statements do not include any adjustments relating to the recoverability or classification of assets or the amounts or classification of liabilities that might be necessary should we be unable to continue as a going concern.
 
We expect to achieve an improved financial position and enhanced liquidity by establishing and carrying out a plan of recovery as discussed in Note 1 of our audited financial statements for the fiscal year ended December 31, 2008, which are included in this prospectus.
 
We have no current plans to purchase any significant property and equipment.
 
Off-Balance Sheet Arrangements
 
As of September 30, 2009, we did not have any off-balance sheet arrangements, including any outstanding derivative financial instruments, off-balance sheet guarantees, interest rate swap transactions or foreign currency contracts.   We do have off-balance sheet commitments as disclosed in the notes to the interim consolidated financial statements.  We do not engage in trading activities involving non-exchange traded contracts.
 
Subsequent Events (post September 30, 2009)
 
On November 10, 2009 we entered into an amendment (the “Amendment”) to the employment agreement dated May 31, 2007 with Mr. C. Geoffrey Hampson, our Chief Executive Officer.  The Amendment has an effective date of October 1, 2009.
 
Pursuant to the Amendment, Mr. Hampson’s annual salary has been reduced from $300,000 to $120,000 as of February 1, 2009.  The effect of the decrease in salary for the period of February 1, 2009 to September 30, 2009 has been reflected in the Company’s interim financial statements ended September 30, 2009.  The portion of Mr. Hampson’s salary that was deferred during the period beginning on February 1, 2009 and ending on September 30, 2009 in the amount of $80,000, less any amounts as are required by law to be withheld, is to be converted to equity and paid in restricted shares of our common stock.  The number of shares of common stock to be issued will be computed using the closing price of the common stock on December 1, 2009.  All amounts are expressed in Canadian dollars.
 
The Amendment adds the following language to the definition of “change of control of the company”: (a)  if the incumbent Board of Directors (the “Incumbent Board”) ceases to constitute a majority of the Company’s Board of Directors for any reason(s) other than (i) the voluntary resignation of one or more Board members; (ii) the refusal by one or more Board members to stand for election to the Board; and/or (iii) the removal of one or more Board members for good cause; provided, however, (1) that if the nomination or election of any new director of the Company was approved by a vote of at least a majority of the Incumbent Board, such new director shall be deemed a member of the Incumbent Board; and (2) that no individual shall be considered a member of the Incumbent Board if such individual initially assumed office (A) as a result of either an actual or threatened director election contest wherein a person or group of persons opposed a solicitation made by the Company with respect to the election or removal of directors at any annual or special meeting of the Company’s shareholders, or (B) as a result of a solicitation of proxies or consents by or on behalf of any person other than the Company or its designated representatives (a “Proxy Contest”), or (C) as a result of any agreement intended to avoid or settle any director election contest or Proxy Contest; (b) any cancellation or nonrenewal of the Company’s directors and officers insurance coverage without the approval of the Executive or the majority of the Incumbent Board; or (c) as a result of a successful tender offer.
 
 
34


 
The Amendment also includes a provision that allows any bonus paid to Mr. Hampson to be paid in common stock, in cash or in a combination of cash and common stock.  The entitlement to, amount and form of bonus remuneration must be determined and approved by the Board of Directors in its sole discretion.
 
On December 28, 2009 we entered into a second amendment to Mr. Hampson's employment agreement.  Pursuant to the second amendment, the salary that had been deferred was, instead, reduced by CDN $8,000 and the balance was paid in cash to Mr. Hampson.
 
On November 13, 2009 we also entered into a second amendment to the Employment Severance Agreement dated February 4, 2009 with Jonathan Ehrlich, our former President and Chief Operating Officer.
 
Pursuant to the second amendment, the severance allowance remaining to be paid and all additional benefits owed to Mr. Ehrlich as of November 16, 2009 in the gross amount of $109,375 will be paid in a lump sum payment less all applicable withholdings rather than over a period of 10 months.  Furthermore, Mr. Ehrlich agrees to waive all of the net monthly equity payments that we are obligated to pay him under the Employment Severance Agreement and will accept $20,000 cash, less all applicable withholdings, in lieu thereof. All amounts are expressed in Canadian dollars.
 
Fiscal Year Ended December 31, 2008 as compared to the Fiscal Year Ended December 31, 2007
 
Restatement of Financial Statements
 
As noted in the discussion above, our financial statements for the fiscal year ended December 31, 2008 and for the three months ended March 31, 2009 have been restated.  Below is a discussion of the effect of the restatement to our financial statements for the fiscal year ended December 31, 2008.
 
A. Deferred income tax liability related to indefinite life intangible assets:
 
The Company’s intangible assets, comprised of its domain names, have book values in excess of their tax values.  The Original Financial Statements considered the taxable temporary differences associated with these indefinite life intangible assets in reducing the valuation allowance associated with loss carryforwards.  This was an incorrect application of GAAP.  A deferred tax liability should have been recognized for these taxable temporary differences.  Correction of this error resulted in the recognition of a deferred tax liability of $206,370, $246,759, and $254,984 as at December 31, 2008, December 31, 2007, and January 1, 2007 respectively, and deferred income tax recoveries of $40,389 and $8,225 in the years ended December 31, 2008 and 2007, respectively.
 
B. Non-Controlling Interest:
 
The Company discovered an error in its continuity of non-controlling interest in our subsidiaries as at January 1, 2007, resulting in a $100,676 increase to the opening non-controlling interest liability and deficit.
 
The Company also determined that it should have recorded $66,692 of goodwill and an increase to non-controlling interest liability associated with our exchange of $3,000,000 of amounts due from our subsidiary for additional common stock in 2008.  See Note 5 to our consolidated financial statements.
 
Prior to recognizing the non-controlling interest liabilities as described in the preceding two paragraphs, the non-controlling interest’s share of subsidiary losses in 2008 and 2007 was limited to the non-controlling interest liability.  As a consequence of the above increases to non-controlling interest liabilities, the non-controlling interest’s share in subsidiary losses was increased by $75,748 and $91,890 in the years ended December 31, 2008 and 2007, respectively.
 
C. Management Compensation:
 
(i)  The December 31, 2007 financial statements did not accrue $91,423 for two CDN$250,000 special bonuses to be paid on October 1, 2008 and October 1, 2009 to our former President and Chief Operating Officer pursuant to his employment agreement.  These special bonuses were not discretionary, but would only be paid if he remained employed as an officer of the Company on the dates payable.  On February 4, 2009, he resigned as our President and Chief Operating Officer and employee, effective January 31, 2009.  There was no effect to the December 31, 2008 financial statements.
 
 
35


 
(ii)  The December 31, 2008 financial statements did not accrue $119,045 for two CDN$100,000 special bonuses to be paid on January 1, 2009 and January 1, 2010 to our current President and Chief Corporate Development Officer pursuant to his employment agreement.  These special bonuses are not discretionary, but will only be paid if he remains employed as an officer of the Company on the dates payable.
 
D. Estimated life of stock options:
 
The Company originally estimated the life of its stock options as equal to the vesting period for these options, 3 years.  The estimated life should have been 3.375 years, resulting in decreases of $118,893 and $18,971 to our stock-based compensation expense in the years ended December 31, 2008 and 2007, respectively.
 
E. Other
 
(i) Expense accruals
 
The Company discovered an accrual and cutoff error in its recorded accounting fees, resulting in an overaccrual of accounts payable and accounting expense (included in Corporate General and Administrative expenses) of $19,521 and $63,750 in the years ended December 31, 2008 and 2007, respectively.
 
(ii) Gain on sale of domain name
 
The Company failed to record website development costs attributable to a domain name sold in 2008, reducing website development costs and gain on sale of domain names by $37,408 in the year ended December 31, 2008.
 
(iii) Miscellaneous Income
 
The Company discovered an immaterial error in miscellaneous income relating to periods prior to January 1, 2007, resulting in a $35,810 increase to opening deficit at January 1, 2007.
 
F. Classification of warrants issued in November 2008 private placement:
 
In November 2008, the Company raised $1,057,775 of cash by selling 1,627,344 units consisting of one share of the Company’s common stock and two warrants, each for the purchase of a half share of common stock.  The offering price was $0.65 per unit.  The estimated fair value of the warrants was $157,895 and was presented as equity in the original financial statements.  The warrants contained provisions which could require their redemption in cash in certain circumstances which may not all be within the Company’s control.  The fair value of the warrants therefore should have been recorded as a liability, with future changes to fair value reported as either income or expense in the period in which the change in fair value occurs.  There were no changes to the fair value of the warrants between the November 2008 issue date and December 31, 2008.
 
G. Shares issued in connection with the merger with Auctomatic:
 
(i) Valuation of shares issued as purchase consideration
 
The Auctomatic merger closed on May 22, 2008.  The original estimate of the fair value of the share purchase consideration attributable to the acquisition was based on the trading value of the shares around March 25, 2008.  However, the Merger Agreement had an adjustment provision regarding the number of shares to be issued, such that the shares should have been valued with reference to the May 22, 2008 closing date as opposed to the announcement date on March 25, 2008.  Using the average share price around the closing date, an additional $110,746 should have been recorded as additional paid-in capital and goodwill.
 
 (ii) Shares issued to Auctomatic founders
 
 
36


 
As part of the merger with Auctomatic, the Company agreed to distribute 413,604 shares of its common stock payable on the first, second, and third anniversaries of the Closing Date (the “Distribution Date”) to the Auctomatic founders subject to their continuing employment with the Company or a subsidiary on each Distribution Date.  These shares which were not accounted for in the Auctomatic purchase, also were not properly accounted for as compensation to the Auctomatic founders for their continued employment with the Company.  The related stock-based compensation expense that should have been recorded in 2008 is $170,065.
 
H. Financial Statement Classification of Amounts Payable to the BCCI and IPL:
 
In order to provide clarity, we also classified separately on our consolidated balance sheets and consolidated statements of operations the $1,000,000 payable and expensed during the year ended December 31, 2008 to the BCCI and IPL.
 
I. Tax Impact:
 
None of the above adjustments gave rise to an increase or decrease in the Company’s tax position.
 

 
37

 
The following table illustrates the effect of the adjustments by financial statement line item in the Company’s consolidated balance sheets as of December 31, 2008:
 
December 31, 2008
 
Reference
   
As previously
 reported
   
Restatement adjustment
   
As restated
 
ASSETS
                       
Current
                       
Cash and cash equivalents
        $ 1,832,520     $ -     $ 1,832,520  
Accounts receivable (net of allowance for doubtful accounts of nil)
      93,582       -       93,582  
Prepaid expenses and deposits
          109,543       -       109,543  
Inventory
          74,082       -       74,082  
Current portion of receivable from sales-type lease
      23,423       -       23,423  
Total current assets
          2,133,150       -       2,133,150  
                               
Long-term portion of receivable from sales-type lease
      23,423       -       23,423  
Deferred acquisition costs
          -       -       -  
Property & equipment
          1,042,851       -       1,042,851  
Website development costs
 
E(ii)
      392,799       (37,408 )     355,391  
Intangible assets
          1,587,463       -       1,587,463  
Goodwill
    B, G(i)       2,428,602       177,438       2,606,040  
Total Assets
          $ 7,608,288     $ 140,030     $ 7,748,318  
                                 
LIABILITIES AND STOCKHOLDERS' EQUITY
                         
Current
                               
Accounts payable and accrued liabilities
    E(i), H     $ 4,131,264     $ (1,083,271 )   $ 3,047,993  
Amounts payable to the BCCI and IPL
    H       -       1,000,000       1,000,000  
Bonuses payable
 
C(ii)
      235,650       119,045       354,695  
Due to shareholders of Auctomatic
            789,799       -       789,799  
Deferred revenue
            120,456       -       120,456  
Current portion of deferred lease inducements
      20,138       -       20,138  
Total current liabilities
            5,297,307       35,774       5,333,081  
                                 
Deferred income tax
    A       -       206,370       206,370  
Warrants
    F       -       157,895       157,895  
Deferred lease inducements
            55,380       -       55,380  
Total Liabilities
            5,352,687       400,039       5,752,726  
                                 
STOCKHOLDERS' EQUITY
                               
Common Stock
            14,855       -       14,855  
Additional paid-in capital
            14,772,880       (14,948 )     14,757,932  
Accumulated deficit
            (12,532,134 )     (245,061 )     (12,777,195 )
Total Stockholders' Equity
            2,255,601       (260,009 )     1,995,592  
Total Liabilities and Stockholders' Equity
    $ 7,608,288     $ 140,030     $ 7,748,318  

 
38

 
The following table illustrates the effect of the adjustments by financial statement line item in the Company’s consolidated statements of operations as of December 31, 2008:
 
 
For the year ended December 31, 2008
 
Reference
   
As previously reported
   
Restatement adjustment
   
Global Cricket Venture Reclassification
   
As restated
 
                               
SALES
        $ 9,364,833     $ -     $ -     $ 9,364,833  
                                       
COSTS OF SALES (excluding depreciation and amortization as shown below)
 
      7,683,812       -       -       7,683,812  
                                       
GROSS PROFIT
          1,681,021       -       -       1,681,021  
                                       
OPERATING EXPENSES
                                     
Amortization and depreciation
          253,141       -       -       253,141  
Amortization of website development costs
          58,640       -       -       58,640  
Corporate general and administrative
    E(i)       2,537,422       377,612       397,133       2,915,034  
ECommerce general and administrative
            567,980       -       -       567,980  
Management fees and employee salaries
C(i), C(ii), D, G(ii)     4,746,255       1,052,473       973,679       5,798,728  
Corporate marketing
            42,399       105,443       105,443       147,842  
ECommerce marketing
            766,393       -       -       766,393  
Other expenses
            708,804       -       -       708,804  
Total Operating Expenses
            9,681,034       1,535,528       1,476,255       11,216,562  
                                         
NON-OPERATING INCOME (EXPENSES)
                                       
Global Cricket Venture expenses
    H       (2,476,255 )     1,000,000       1,476,255       -  
Global Cricket Venture payments
    H       -       (1,000,000 )     -       (1,000,000 )
Gain from sales and sales-type lease of domain names
 
E(ii)
      498,829       (37,408 )     -       461,421  
Accretion interest expense
            (96,700 )     -       -       (96,700 )
Interest and investment income
            67,683       -       -       67,683  
Total Non-Operating Income (Expenses)
            (2,006,443 )     (37,408 )     1,476,255       (567,596 )
                                         
NET LOSS BEFORE TAXES
            (10,006,456 )     (1,572,936 )     -       (10,103,137 )
                                         
Deferred tax recovery
    A       -       (40,389 )     -       (40,389 )
                                         
CONSOLIDATED NET LOSS
            (10,006,456 )     (1,532,547 )     -       (10,062,748 )
                                         
ADD: NET LOSS ATTRIBUTABLE TO NON-CONTROLLING INTEREST
    B       -       75,478       -       75,478  
                                         
NET LOSS AND COMPREHENSIVE LOSS FOR THE YEAR ATTRIBUTABLE TO LIVE CURRENT MEDIA INC.
 
    $ (10,006,456 )   $ (1,457,069 )   $ -     $ (9,987,270 )
                                         
LOSS PER SHARE - BASIC AND DILUTED
                                       
Net loss attributable to Live Current Media Inc. common stockholders
    $ (0.46 )   $ 0.00     $ (0.00 )   $ (0.46 )
Weighted Average Number of Common Shares Outstanding - Basic and Diluted
      21,937,179       -       -       21,937,179  

 
39

 
The following table illustrates the effect of the adjustments by financial statement line item in the Company’s consolidated statements of cash flows as of December 31, 2008:
 
For the year Ended December 31, 2008
 
Reference
   
As previously reported
   
Restatement adjustment
   
As restated
 
OPERATING ACTIVITIES
                       
Net loss for the period
        $ (10,006,456 )   $ 19,186     $ (9,987,270 )
Non-cash items included in net loss:
                             
Deferred tax recovery
    A       -       (40,389 )     (40,389 )
Gain from sales and sales-type lease of domain names
 
E(ii)
      (498,829 )     37,408       (461,421 )
Accretion interest expense
            96,700       -       96,700  
Stock-based compensation
 
D, G(ii)
      2,111,354       51,172       2,162,526  
Warrants issued
            45,500       -       45,500  
Issuance of common stock for services
            303,859       -       303,859  
Extinguishment of debt by issuance of common stock
      16,500       -       16,500  
Amortization and depreciation
            291,643       -       291,643  
Change in operating assets and liabilities:
                               
Accounts receivable
            45,348       -       45,348  
Prepaid expenses and deposits
            136,631       -       136,631  
Inventory
            (74,082 )     -       (74,082 )
Accounts payable and accrued liabilities
    E(i), H       2,615,835       (1,019,521 )     1,596,314  
Amounts payable to the BCCI and IPL
    H       -       1,000,000       1,000,000  
Bonuses payable
 
C(i), C(ii)
      (5,640 )     27,622       21,982  
Deferred revenue
            67,377       -       67,377  
Cash flows used in operating activities
            (4,854,260 )     75,478       (4,778,782 )
                                 
INVESTING ACTIVITIES
                               
Net proceeds from sale of domain name
            369,041       -       369,041  
Net proceeds from sales-type lease of domain name
      140,540       -       140,540  
Cash consideration for Auctomatic
            (1,530,047 )     -       (1,530,047 )
Purchases of property & equipment
            (187,532 )     -       (187,532 )
Website development costs
            (451,439 )     -       (451,439 )
Cash flows used in (from) investing activities
            (1,659,437 )     -       (1,659,437 )
                                 
FINANCING ACTIVITIES
                               
Proceeds from sale of common stock (net of share issue costs)
      970,972       -       970,972  
Net loss attributable to non-controlling interest
    B       -       (75,478 )     (75,478 )
Cash flows from financing activities
            970,972       (75,478 )     895,494  
                                 
Net increase (decrease) in cash and cash equivalents
      (5,542,725 )     -       (5,542,725 )
                                 
Cash and cash equivalents, beginning of year
            7,375,245       -       7,375,245  
Cash and cash equivalents, end of year
          $ 1,832,520     $ -     $ 1,832,520  
 
 
40


 
The following table illustrates the effect of the adjustments by financial statement line item in the Company’s consolidated balance sheets as of December 31, 2007:
 
As at December 31, 2007
 
Reference
   
As previously reported
   
Restatement adjustment
   
As restated
 
ASSETS
                       
Current
                       
Cash and cash equivalents
        $ 7,375,245     $ -     $ 7,375,245  
Accounts receivable (net of allowance for doubtful accounts of nil)
 
      138,930       -       138,930  
Prepaid expenses and deposits
          246,174       -       246,174  
Total current assets
          7,760,349       -       7,760,349  
                               
Property & equipment
          175,797       -       175,797  
Intangible assets
          1,645,061       -       1,645,061  
Total Assets
        $ 9,581,207     $ -     $ 9,581,207  
                               
LIABILITIES AND STOCKHOLDERS' EQUITY
                         
Current
                             
Accounts payable and accrued liabilities
    E(i)     $ 1,515,429     $ (63,750 )   $ 1,451,679  
Bonuses payable
    C(i)       241,290       91,423       332,713  
Deferred revenue
            53,079       -       53,079  
Current portion of deferred lease inducements
            20,138       -       20,138  
Total current liabilities
            1,829,936       27,673       2,113,154  
                              -  
Non-controlling interest
    B       -       8,786       8,786  
Deferred income tax
    A               246,759       246,759  
Deferred lease inducements
            75,518       -       75,518  
Total Liabilities
            1,905,454       283,218       2,188,672  
                                 
STOCKHOLDERS' EQUITY
                               
Common Stock
            12,456       -       12,456  
Additional paid-in capital
            10,188,975       (18,971 )     10,170,004  
Accumulated deficit
            (2,525,678 )     (264,247 )     (2,789,925 )
Total Stockholders' Equity
            7,675,753       (283,218 )     7,392,535  
Total Liabilities and Stockholders' Equity
          $ 9,581,207     $ -     $ 9,581,207  

 
41

 
The following table illustrates the effect of the adjustments by financial statement line item in the Company’s consolidated statements of operations as of December 31, 2007:
 
Year Ended December 31, 2007
 
Reference
   
As previously
 reported
     
Restatement adjustment
   
As restated
 
                         
SALES
                       
Health and beauty eCommerce
        $ 8,092,707     $ -     $ 8,092,707  
Other eCommerce
          485,199       -       485,199  
Domain name advertising
          449,613       -       449,613  
Miscellaneous income
 
E(iii)
      35,810       (35,810 )     -  
Total Sales
          9,063,329       (35,810 )     9,027,519  
                               
COSTS OF SALES
                             
Health and Beauty eCommerce
          6,512,292       -       6,512,292  
Other eCommerce
          509,181       -       509,181  
Total Costs of Sales (excluding depreciation and amortization as shown below)
    7,021,473       -       7,021,473  
                               
GROSS PROFIT
          2,041,856       (35,810 )     2,006,046  
                               
OPERATING EXPENSES
                             
Amortization and depreciation
          29,169       -       29,169  
Corporate general and administrative
   E (i)       686,921       (63,750 )     623,171  
ECommerce general and administrative
          304,212       -       304,212  
Management fees and employee salaries
   C (i), D       1,981,051       72,452       2,053,503  
ECommerce marketing
          817,101       -       817,101  
Other expenses
            637,730       -       637,730  
Total Operating Expenses
            4,456,184       8,702       4,464,886  
                                 
NON-OPERATING INCOME (EXPENSES)
                               
Interest and investment income
            119,574       -       119,574  
Gain on disposal of subsidiary of Frequenttraveler.com Inc.
      276,805       -       276,805  
Total Non-Operating Income (Expenses)
            396,379       -       396,379  
                                 
NET LOSS BEFORE TAXES
            (2,017,949 )     (44,512 )     (2,062,461 )
                                 
Deferred tax recovery
   A       -       (8,225 )     (8,225 )
                                 
CONSOLIDATED NET LOSS
            (2,017,949 )     (36,287 )     (2,054,236 )
                                 
ADD: NET LOSS ATTRIBUTABLE TO NON-CONTROLLING INTEREST
   B       -       91,890       91,890  
                                 
NET LOSS AND COMPREHENSIVE LOSS FOR THE YEAR ATTRIBUTABLE TO LIVE CURRENT MEDIA INC.
    $ (2,017,949 )   $ 55,603     $ (1,962,346 )
                                 
LOSS PER SHARE - BASIC AND DILUTED
                               
Net Loss attributable to Live Current Media Inc. common stockholders
    $ (0.11 )   $ 0.01     $ (0.10 )
Weighted Average Number of Common Shares Outstanding - Basic and Diluted
    19,070,236       -       19,070,236  
                                 
 
 
42

 
The following table illustrates the effect of the adjustments by financial statement line item in the Company’s consolidated statements of cash flows as of December 31, 2007:
 
For the year ended December 31, 2007
 
Reference
As previously reported
   
Restatement adjustment
   
As restated
 
OPERATING ACTIVITIES
                       
Net loss for the period
        $ (2,017,949 )   $ 55,603     $ (1,962,346 )
Non-cash items included in net loss:
                             
Deferred tax recovery
    A       -       (8,225 )     (8,225 )
Stock-based compensation
    D       428,028       (18,971 )     409,057  
Amortization and depreciation
            24,135       -       24,135  
Issuance of common stock for bonuses
            59,078       -       59,078  
Change in operating assets and liabilities:
                               
Accounts receivable
 
E(iii)
      (117,724 )     35,810       (81,914 )
Prepaid expenses and deposits
            (246,174 )     -       (246,174 )
Accounts payable and accrued liabilities
    E(i)       523,574       (63,750 )     459,824  
Bonuses payable
    C(i)       241,290       91,423       332,713  
Deferred revenue
            53,079       -       53,079  
Deferred lease inducements
            100,690       -       100,690  
Cash flows used in operating activities
            (951,973 )     91,890       (860,083 )
                                 
INVESTING ACTIVITIES
                               
Proceeds from disposal of available for sale securities
      261,912       -       261,912  
Purchases of property & equipment
            (159,934 )     -       (159,934 )
Cash flows used in (from) investing activities
            101,978       -       101,978  
                                 
FINANCING ACTIVITIES
                               
Proceeds from restricted cash
            20,000       -       20,000  
Proceeds from sale of common stock (net of share issue costs)
      6,099,900       -       6,099,900  
Non-controlling interest
    B       -       (91,890 )     (91,890 )
Cash flows from financing activities
            6,119,900       (91,890 )     6,028,010  
                                 
Net increase (decrease) in cash and cash equivalents
            5,269,905       -       5,269,905  
                                 
Cash and cash equivalents, beginning of year
            2,105,340       -       2,105,340  
Cash and cash equivalents, end of year
          $ 7,375,245     $ -     $ 7,375,245  
 
43

 
The following table illustrates the effect of the adjustments by financial statement line item in the Company’s consolidated statements of stockholders’ equity as of December 31, 2008 and December 31, 2007:
 
         
As previously reported
             
                                                 
         
Common stock
   
Additional
Paid-in Capital
   
Accumulated Deficit
   
Total
   
Restatement Adjustment
   
As Restated Total
 
   
Reference
   
Number of Shares
   
Amount
                               
Balance, December 31, 2006
          17,836,339     $ 8,846     $ 3,605,579     $ (507,729 )   $ 3,106,696     $ -     $ 3,106,696  
Adjustment to opening accumulated deficit
 
A, B, E(iii)
      -       -       -       -       -       (319,850 )     (319,850 )
Balance, December 31, 2006
          17,836,339       8,846       3,605,579       (507,729 )     3,106,696       (319,850 )     2,786,846  
Issuance of 60,284 common shares at $0.98 per share in lieu of accrued bonuses to officers
          60,284       60       59,018               59,078       -       59,078  
Issuance of 1,000,000 common shares at $1.00 per share to CEO
          1,000,000       1,000       999,000               1,000,000       -       1,000,000  
Private Placement of 2,550,000 common shares at $2.00 per share
          2,550,000       2,550       5,097,450               5,100,000       -       5,100,000  
Share issue costs
          -               (100 )             (100 )     -       (100 )
Stock-based compensation
   D       -               428,028               428,028       (18,971 )     409,057  
Net loss and comprehensive loss
 
A, B, C(i), D, E(i), E(iii)
      -                       (2,017,949 )     (2,017,949 )     55,603       (1,962,346 )
Balance, December 31, 2007
            21,446,623       12,456       10,188,975       (2,525,678 )     7,675,753       (283,218 )     7,392,535  
Stock-based compensation
 
D, G(ii)
      -       -       2,111,354               2,111,354       51,172       2,162,526  
Issuance of 586,403 common shares per the merger agreement with Auctomatic
   G (i)       586,403       586       1,137,533               1,138,119       110,746       1,248,865  
Issuance of 33,000 common shares to investor relations firm
            33,000       33       85,649               85,682       -       85,682  
Issuance of 120,000 common shares to investor relations firm
            120,000       120       218,057               218,177       -       218,177  
Issuance of 50,000 warrants to investor relations firm
            -       -       45,500               45,500       -       45,500  
Cancellation of 300,000 common shares not distributed
            (300,000 )     -       -               -       -       -  
Private Placement of 1,627,344 units at $0.65 per share
   F       1,627,344       1,627       1,056,148               1,057,775       (157,895 )     899,880  
Share issue costs
            -       -       (86,803 )             (86,803 )     -       (86,803 )
Extinguishment of accounts payable
            33,000       33       16,467               16,500       -       16,500  
Net loss and comprehensive loss
 
A - E(ii), G(ii)
                              (10,006,456 )     (10,006,456 )     19,186       (9,987,270 )
Balance, December 31, 2008
            23,546,370     $ 14,855     $ 14,772,880     $ (12,532,134 )   $ 2,255,601     $ (260,009 )   $ 1,995,592  
 
 
Annual Financial Data
 
The following selected financial data was derived from the Company’s audited consolidated financial statements as filed in this report. The information set forth below should be read in conjunction with the Company’s financial statements and related notes included elsewhere in this report.
 

 
44

 
CONSOLIDATED STATEMENTS OF OPERATIONS
Years Ended December 31, 2008 and 2007, (as restated)
(Expressed in U.S. dollars)
 
   
2008
(As Restated)
   
2007
(As Restated)
 
SALES
           
Health and beauty eCommerce
 
$
9,271,237
   
$
8,092,707
 
Other eCommerce
   
455
     
485,199
 
Domain name advertising
   
93,141
     
449,613
 
Total Sales
   
9,364,833
     
9,027,519
 
                 
COSTS OF SALES
               
Health and Beauty eCommerce
   
7,683,432
     
6,512,292
 
Other eCommerce
   
380
     
509,181
 
Total Costs of Sales (excluding depreciation and amortization as shown below)
   
7,683,812
     
7,021,473
 
                 
GROSS PROFIT
   
1,681,021
     
2,006.046
 
                 
OPERATING EXPENSES
               
Amortization and depreciation
   
253,141
     
29,169
 
Amortization of website development costs
   
58,640
     
-
 
Corporate general and administrative
   
2,915,034
     
623,171
 
ECommerce general and administrative
   
567,980
     
304,212
 
Management fees and employee salaries
   
5,798,728
     
2,053,503
 
Corporate marketing
   
147,842
     
-
 
ECommerce marketing
   
766,393
     
817,101
 
Other expenses
   
708,804
     
637,730
 
Total Operating Expenses
   
11,216,562
     
4,464,886
 
                 
NON-OPERATING INCOME (EXPENSES)
               
Global Cricket Venture payments
   
(1,000,000
)
       
Gain from sales and sales-type lease of domain names
   
461,421
     
-
 
Accretion interest expense
   
(96,700
)
   
-
 
Interest and investment income
   
67,683
     
119,574
 
Gain on disposal of subsidiary of Frequenttraveler.com Inc.
   
-
     
276,805
 
Total Non-Operating Income (Expenses)
   
(567,596
)
   
396,379
 
                 
NET LOSS BEFORE TAXES
   
(10,103,137
)
   
(2,062,461
)
                 
Deferred tax recovery
   
(40,389
)
   
(8,225
)
                 
CONSOLIDATED NET LOSS
   
(10,062,748
)
   
(2,054,236
)
                 
ADD: NET INCOME ATTRIBUTABLE TO NON-CONTROLLING INTEREST
   
75,478
     
91,890
 
                 
NET LOSS AND COMPREHENSIVE LOSS FOR THE PERIOD ATTRIBUTABLE TO LIVE CURRENT MEDIA INC.
 
$
(9,987,270
)
 
$
(1,962,346
)
                 
LOSS PER SHARE - BASIC AND DILUTED
               
Net Loss attributable to Live Current Media Inc. common stockholders
 
$
(0.46
)
 
$
(0.10
)
Weighted Average Number of Common Shares Outstanding – Basic and Diluted
   
21,937,179
     
19,070,236
 
 
 

 
45

 
Sales and Costs of Sales

Combined gross sales totalled $9,364,833 for the year ended December 31, 2008 as compared to $9,027,519 during the year ended December 31, 2007, a 3.7% overall increase.  The 2007 total included $480,591 in sales related to the operations of a travel website, FrequentTraveller.com Inc. (“Frequent Traveller”), which we disposed of in November 2007.  Without these revenues, 2007 total revenues were $8,546,928 and our combined gross sales in 2008 actually grew by over 9.5%.  Health and beauty eCommerce product sales represented 99.0% of total revenues in 2008, compared to 94.7% of total revenues in 2007.
 
During the year ended December 31, 2008, costs of sales overall increased to $7,683,812 as compared to costs of sales of $7,021,473 for the year ended December 31, 2007.  The amounts incurred during the 2007 fiscal year included $506,588 of costs of sales relating to Frequent Traveller’s operations, therefore total costs of sales incurred during the 2007 fiscal year without this amount were $6,514,885.  This resulted in an increase in costs of sales of 17.9% which is directly attributable to an increase in costs of sales with respect to the growth of our eCommerce business as discussed below.

For the 2008 fiscal year, gross margin was 18.0% compared to an overall gross margin of 22.2% in 2007.  These decreases are due to a material decrease in online advertising revenues which have very high gross margins, as well as an increase in our efforts to generate significant sales growth by providing more aggressive discounts, coupons and promotions such as free shipping to customers.

Total revenues in Q4 of 2008 of $3,622,036 dropped by 7.8% due to a large decrease in our advertising revenues and miscellaneous income in this quarter compared to Q4 of 2007, without amounts relating to Frequent Traveller’s operations.  Overall, health and beauty eCommerce product sales represented 99.5% of total revenues in Q4 of 2008, compared to 94.4% of total revenues in Q4 of 2007.

Costs of sales were $3,012,434 in Q4 of 2008 compared to $3,087,927 in Q4 of 2007, a decrease of 2.4% without costs of sales relating to Frequent Traveller’s operations.  This decrease in costs of sales was primarily due to the slight decrease in sales in the quarter in our eCommerce business, as well as the inclusion of inventory on our balance sheet at the end of the fiscal year to reflect inventories in transit, which had been immaterial at the end of the 2007 fiscal year.  Overall gross margin in Q4 of 2008 was 16.8% compared to a gross margin of 20.6% during Q4 of 2007, without taking into account the results from Frequent Traveller’s operations.

Health and Beauty eCommerce Sales

Our health and beauty eCommerce sales result from the sale of fragrances and designer skin care and hair care products to customers at Perfume.com and Body.com.  ECommerce monetization of Body.com ended in early 2008 and since then the domain name has been sold.  Perfume.com accounted for nearly all of our health and beauty eCommerce sales in 2007 and 2008 and we expect that this will continue in the short term.

The second half of 2008 presented great challenges for all retailers including eCommerce, due to the worldwide economic downturn.  Despite these challenges, we were able to achieve significant revenue growth in our health and beauty eCommerce business compared to 2007.  In addition to the decrease in overall demand, the holiday shopping season was compressed in 2008.  This season begins around the U.S. Thanksgiving holiday, which was later in 2008 than in 2007, resulting in 5 fewer holiday shopping days.   There is no certainty, however, that such results can be continued into the foreseeable future.  Moreover, it is possible that due to the continued decline in economic conditions, there may be a further decrease in consumer spending on discretionary items.  Such a decrease will likely adversely affect the revenues from Perfume.com over the short-term.  All figures below exclude any results from Frequent Traveller’s operations during the 2007 fiscal year.

In a press release dated January 2, 2009, ComScore, Inc., a marketing research company that measures use of the Internet, indicated that eCommerce sales declined during the 2008 holiday season as compared to the 2007 holiday season, defined as November 1st to December 24th of each year.  According to their research, online sales of "flowers, greetings and gifts", a category we believe comparable to Perfume.com’s business, declined by 7% over last year's holiday season.
 
 
46


 
In contrast to the performance of online sales trends as measured by ComScore Inc., we were able to maintain strong sales during the holiday season, resulting in relatively flat eCommerce sales from Perfume.com in Q4 of 2008 compared to Q4 of 2007.
 
In Q4 of 2008, the combined health and beauty retail sites generated sales of $3,604,003 compared to $3,705,635 in Q4 of 2007, a decrease of 2.7% year over year.  This resulted in average sales of approximately $39,174 per day in Q4 of 2008 compared to $40,279 per day in Q4 of 2007.  Cost of purchases and shipping totalled $3,012,606 in Q4 of 2008 compared to $3,085,334 in Q4 of 2007.  This produced a gross margin of $591,397 or 16.4% in Q4 of 2008 compared to $620,301 or 16.7% in Q4 of 2007.  Health and beauty eCommerce sales in Q4 accounted for 38.9% of total 2008 annual eCommerce sales compared to 45.8% of total 2007 annual eCommerce sales.

During the fiscal year ended December 31, 2008, the combined health and beauty retail sites generated sales of $9,271,237 compared to $8,092,707 in 2007, or an average of $25,331 per day in 2008 compared to $22,172 per day in 2007.  Costs of purchases and shipping in 2008 totalled $7,683,432 compared to $6,512,292 in 2007, resulting in gross margin of $1,587,805 or 17.1% in 2008 compared to $1,580,415 or 19.5% in 2007.

Comparable annual sales increased by 14.6% while gross margins decreased to 17.1% from 19.5%.   This decrease in gross margin in 2008 was attributed to a significant rise in oil prices leading to increased shipping costs, as well as product discounting and free shipping promotions in 2008 to drive customer and revenue growth due to increasingly competitive market conditions.  We continue to monitor our overall product offerings, discounts and promotions to increase, or at least maintain, these profit margins during 2009.  While we plan to increase or maintain this profit margin, there is no certainty that this can be achieved and sustained throughout the year or continue into the foreseeable future.  We also intend to explore opportunities to introduce and implement a more robust supply chain capability which, if realized, should increase gross margins by the end of 2010.

Other eCommerce Sales

In Q1 of 2008, we ceased offering goods or services for sale on any of our websites other than Perfume.com and undertook to re-evaluate the business models around which these websites were built.  As a result, these websites generated no revenue after the first quarter of the 2008 fiscal year.   During the 2009 fiscal year, we continued to allocate our resources to the development of Perfume.com.

Not including the revenue earned from Perfume.com or from the operations of Frequent Traveller, during the 2008 fiscal year our eCommerce retail sites generated sales of $455 compared to $4,608 in 2007.  Costs of sales in the 2008 fiscal year totaled $380 compared to $2,593 in 2007, resulting in gross margin of $75 or 16.5% in 2008 compared to $2,015 or 43.7% in 2007.

Annual results for the 2007 fiscal year included eCommerce service sales earned through Frequent Traveller of $480,591 and costs of sales of $506,588, resulting in a negative gross margin of 5.4%.  Effective November 12, 2007, we terminated our relationship with Frequent Traveller.  Up to the termination date in Q4 of 2007, Frequent Traveller‘s operations generated sales of $18,317 and costs of sales of $102,505.  This resulted in a negative gross margin in the period of $84,188 or negative 460%.  During 2007, there was no requirement to record any non-controlling interest in the share of the loss in Frequent Traveller.

Advertising

In Q4 of 2008, we generated advertising revenues of $18,033 compared to $180,956 in Q4 of 2007, a decrease of 90.0%.  We terminated our primary advertising contract in early 2008 because its restrictive conditions limited monetization in the medium and long term.  Advertising revenues have decreased every quarter as a result.  In Q4 of 2008, advertising accounted for less than 1% of total revenues.  This is similar to every other quarter in 2008.  However in Q4 of 2007, advertising revenues accounted for 4.6% of total revenues, excluding the results from Frequent Travellers’ operations.  Advertising revenues accounted for a small percentage of total revenues in 2009.  We continue to investigate new monetization strategies and review our opportunities to increase advertising options available on our domain properties.
 
 
47


 
Overall, during the 2008 fiscal year, advertising revenues of $93,141 were generated compared to $449,613 in 2007, a decrease of 79.3%.  Advertising revenue had improved in 2007 primarily due to management’s decisions to focus on search engine optimization, restructure existing relationships and pursue new relationships with advertising vendors, and redesign the main operating websites to increase their visibility.  However, as a result of the high costs required to maximize the monetization of our domain names, advertising revenues dropped in 2008.   Management is now pursuing new opportunities to earn additional advertising revenues, and expects these revenues to increase in the medium term.

Domain Name Leases and Sales

In 2008, we entered into one agreement for a sales-type lease of one of our domain names for CDN$200,000 and one agreement for an outright sale of another domain name for CDN$500,000.  The net gain on the disposal of these two domain names was USD$461,621 as disclosed in the consolidated financial statements.  In 2007, there were no sales or leases of any domain names.

We have announced our intention to sell six of our non-core but highly valuable dot.com domain names from our portfolio in order to provide additional working capital in a non-dilutive manner.  We engaged the services of brokers to assist us with sales of our domain names.  We successfully sold one domain name in December 2008, as well as six additional domain names during 2009, not including our cricket.com domain name.  We continue to evaluate any interest we receive from domain name buyers, and continue to consider acquiring certain other domain names that would complement either our advertising or eCommerce businesses.

General and Administrative Expenses

General and administrative expenses consist of costs for general and corporate functions, including facility fees, travel, telecommunications, investor relations, insurance, merchant charges, and professional fees.

Overall, during 2008, general and administrative expenses of $3,483,014, or 37.2% of total revenues, were incurred compared to $927,383, or 10.3% of total revenues, in 2007, an increase of 275.6%.  This total includes corporate and eCommerce related general and administrative costs.  These expenses have decreased as expected as a percentage of revenues in 2009 as the eCommerce business grows and as a result of our cost cutting measures and the termination of our involvement in cricket related activities.
 
Corporate general and administrative expenses of $2,915,034 increased over the 2007 expenses of $623,171 by $2,291,863, or over 367%.  This was primarily due to expenses incurred for investor relations services of approximately $347,000 in cash and common stock valued at approximately $366,000, costs of $381,143 related to our acquisition activities that were expensed during the year, and $283,414 in increased rent and overhead due to our move to our new offices, increased telecommunications for new staff and website related hosting costs, and increased travel and office expenses due to increased growth and strategic initiatives  Corporate general and administrative costs of $397,133 were incurred in activities related to our cricket venture, which the Company terminated in August 2009.  The remainder of the increase in corporate general and administrative expenses was due to increases in legal fees of $267,160 and audit and accounting fees of $208,475 due to increased corporate activity and SEC filings, as well as the purchase of additional insurance policies and increased premium costs which combined totalled $40,165.  In total, these expenses accounted for 31.1% of total revenues in 2008 and 6.9% of total revenues in 2007.  We are attempting to decrease corporate general and administrative costs as a percentage of revenue, however there is no certainty that our attempts will be successful.
 
We have incurred additional legal expenses to comply with new disclosure and reporting requirements mandated by the British Columbia Securities Commission for companies listed on the OTC Bulletin Board with a presence in British Columbia.  These regulations were effective as of September 15, 2008.

ECommerce general and administrative costs of $567,980 have increased over the 2007 expense of $304,212 by $263,768, or 86.7%.  This was primarily a result of human resources costs of approximately $105,271 which have been eliminated for 2009.  In 2008, there were also increased travel expenses of $57,202, internet traffic and telecommunication charges of $18,814, IT consulting of $54,337 and $21,704 in increased merchant fees generated on increased sales.  These expenses represented 6.1% of eCommerce sales in 2008 compared to 3.8% of eCommerce sales in 2007.  We believe that these expense ratios are reasonable given the increasingly competitive environment for eCommerce sales and our continued focus on growing the eCommerce business throughout 2009.  We expect to maintain eCommerce general and administrative costs below 10% of eCommerce sales.
 
 
48

 
Management Fees and Employee Salaries

In 2008, we incurred $5,798,728 in management fees and staff salaries compared to $2,053,503 in 2007.  However, these amounts include items such as stock based compensation expense of $2,162,526 in 2008 and $409,057 in 2007, and bonuses accrued but unpaid of $354,695 in 2008 and $332,713 in 2007.  Excluding these amounts, normalized management fees were $3,281,507 in 2008, representing an increase of 150.2% over normalized management fees of $1,311,733 in 2007.  The addition of a new executive management team in late 2007 and early 2008, acquiring new senior employees through the Auctomatic merger, an expansion of the IT department, and the use of various consultants in our eCommerce business to help scale revenues, all contributed to a larger expense in 2008.  The 2008 expense also included $973,679 in costs related to our involvement with the cricket venture, which we terminated in August of 2009.  Normalized management fees and salaries represented 35.0% of total revenues in 2008 and 14.5% in 2007.  Subsequent to the end of the 2008 fiscal year, our staffing requirements were restructured and a number of employees were laid off, including our former President and Chief Operating Officer.  After severance payments have been fully paid out, the reduced number of staff will contribute to a decrease in management fees and salaries as a percentage of revenue.  We anticipate maintaining salary expense at approximately 20% of revenues.
 
Executive compensation in 2008 of $3,411,296, as compared to $1,453,775 in 2007, accounted for 58.8% of the total management fees and employee salary expense, as compared to 70.1% in 2007.  Excluding executive compensation, employee salaries increased by 298.1% due to the addition of personnel resources in both the health and beauty business and administrative support, as well as stock option grants which resulted in stock based compensation expense.
 
Marketing
 
We generate internet traffic through paid search, email and affiliate marketing.  We pay marketing costs related to search and email in order to drive traffic to our various websites.  We pay our affiliates sales commissions if they deliver traffic to Perfume.com that result in a successful sale.  In the year ended December 31, 2008, total marketing expenses were $914,235, or 9.8% of total revenues, compared to $817,101, or 9.1% of total revenues, in 2007, an 11.9% increase year over year.
 
Expenses related to corporate activity, which we classify as corporate marketing expenditures, totalled $147,842 for 2008.  These expenses consisted of $105,443 related to our cricket activities, and the remainder was due to costs related to public relations.  There were no such costs in 2007.
 
Expenses related to corporate activity, which we classify as corporate marketing expenditures, totalled $147,842 for 2008.  These expenses consisted of $105,443 related to our cricket activities, and the remainder was related to costs associated with public relations.  There were no such costs in 2007.

ECommerce marketing expenses relate entirely to advertising costs incurred in our eCommerce business, particularly email advertising, search engine marketing, and affiliate marketing programs.  In 2008, eCommerce marketing expenses of $766,393 decreased by 6.2% compared to $817,101 in 2007.  These expenses decreased steadily during 2008 due to management’s decision to move key marketing efforts in-house, thereby eliminating agency expenses, as well as to take steps to increase the effectiveness of our search engine and email marketing campaigns for Perfume.com.  We believe that customer acquisition is the key to accelerated growth, and deploying direct, measurable marketing vehicles like search, email, and affiliate marketing account for the largest part of these marketing expenditures.

In 2008 eCommerce marketing expenses were 8.3% of eCommerce sales, compared to 10.1% of eCommerce sales in 2007.  This was largely due to expenses related to television advertising and internet search positioning during the 2007 holiday season, which we did not incur in 2008.
 
 
49


 
Organic search rankings for Perfume.com currently perform adequately.  However, we believe when these results are complemented with targeted, paid keyword advertising at opportune times, it brings additional traffic to Perfume.com.  We believe that the more strategic and measurable advertising expenditures implemented during the year were a contributing factor to increased revenues in 2008.

Marketing costs coincide with revenue growth and are expected to be in the range of 10% of gross product revenue.  We have been able to maintain marketing costs below 10% of revenues while aggressively marketing our products and services.
 
Other Expenses

In 2008, we incurred various restructuring costs of $708,804.  These included approximately $168,400 in severance payments and $25,700 in consulting fees for assistance with the transition of the new management team, both of which were paid to our former Chief Financial Officer, $317,100 in signing bonuses which were paid to our new Chief Corporate Development Officer and our new Vice President Finance, additional severance of $53,600 paid to one of our full time employees, $39,800 in costs related to changing the Company name and rebranding, $31,700 in valuation costs relating to the issuance of Domain Holdings Inc.’s common stock to the Company for the conversion of $3,000,000 in intercompany debt, and $27,300 in some final windup costs related to the disposition of Frequent Traveller in late 2007.  This total also included $45,000 in financing costs related to our discussions with investment bankers to raise capital.  Financing costs that were directly identifiable with the raising of our round of capital during the fourth quarter were charged to equity.  However, the amounts included in “other expenses” are costs relating to transactions that are no longer being pursued, and therefore are no longer directly identifiable with the raising of capital and expensed during the quarter.

In 2007, we incurred costs relating to restructuring and the recruiting and relocating costs associated with attracting the new management team.  These costs included a $205,183 severance payment to our former Chief Executive Officer, $30,558 in consulting fees to our former Chief Executive Officer, a $205,183 signing bonus to our President and Chief Operating Officer, and $196,806 of general legal costs associated with the preparation of employment agreements, severance agreements and stock option agreements.

Non-Controlling Interest
 
As a result of the restatement of the Company’s financial statements, the effect of the non-controlling interest (“NCI”) carried forward from prior years resulted in a net effect to the NCI liability at the December 31, 2007 year end of $8,786.  There was a $91,890 credit relating to the non-controlling interest on the consolidated statements of operations in 2007 and $75,478 in 2008.  This credit was related to the benefit received by the minority shareholders due to conversion of debt owed to the parent company by its operating subsidiary Domain Holdings Inc. (“DHI”), into shares of DHI common stock that occurred in the first quarter of 2008.  The continued losses of DHI have decreased the NCI liability to NIL at the end of the 2008 fiscal year end.
 
Global Cricket Venture Expenses
 
We incurred costs of approximately $1.47 million relating to the initial performance of our obligations under agreements we entered into with each of the BCCI and the IPL, and establishing Global Cricket Venture with Netlinkblue.  These costs are related to, but are not limited to, expenditures for business development, product development, travel, consulting, and salaries.  The costs have been reported as $397,133 of corporate general and administrative expenses, $973,679 of management fees and employee salaries, and $105,443 in corporate marketing expenses.  We incurred no such costs during the 2007 fiscal year.  An additional $1 million owing in the aggregate to the BCCI and IPL for the October 1, 2008 minimum payments under the initial MOUs were also accrued and expensed in 2008.  
 
Furthermore, pursuant to these agreements, on or about October 1, 2008 we were scheduled to make payments to the BCCI and the IPL in the amounts of $625,000 and $375,000, respectively.  The payments owed to the BCCI were renegotiated, although a formal amendment to the MOU had not been signed at December 31, 2008.  The parties agreed that the October 1, 2008 payment would be decreased by $500,000, to $125,000, and that the payment of $750,000 that was due to be made on October 1, 2009 would be eliminated entirely.  The amounts due to the IPL were not changed.  Given that these renegotiated amounts had not yet been memorialized in writing, on October 1, 2008 we accrued and expensed the initial amounts owing to the BCCI of $625,000 and to the IPL of $375,000.  All $2.47 million in costs were expensed during the year ended December 31, 2008 due to uncertainty regarding reimbursement of these costs by GCV.
 
 
50

 
On March 31, 2009, the Company and the BCCI jointly entered into a Termination Agreement, pursuant to which the BCCI Memorandum was terminated.  On that same date, the Company, Global Cricket Venture and the BCCI, on behalf of the IPL, entered into a Novation Agreement (the “Novation”) with respect to the IPL Memorandum.  Pursuant to the Novation, Global Cricket Venture was granted all of our rights, and assumed all of our obligations, under the IPL Memorandum.  Global Cricket Venture also assumed the payments due to the BCCI through March 31, 2009 under the BCCI Memorandum, as they were modified.
 
As a result of the Novation,
 
 
·
Global Cricket Venture, a 50.05% owned subsidiary, rather than Live Current, was the party to the IPL Memorandum;
 
 
·
the term of the IPL Memorandum was modified, so that it began on April 1, 2008 and was to end on December 31, 2017;
 
 
·
the minimum payment due on October 1, 2008 to the BCCI of $125,000, reduced from $625,000, and any other payments owed to the BCCI through March 31, 2009 were assumed by Global Cricket Venture and were to be paid on July 1, 2009.  
 
 
·
the minimum payment due on October 1, 2008 to the IPL of $375,000, and any other payments owed to the IPL through March 31, 2009 were assumed by Global Cricket Venture and were to be paid on July 1, 2009.
 
 
·
a right to terminate the IPL Memorandum due to a material breach or on the insolvency of either party was added; and
 
 
·
the “Minimum Annual Fee Payment Schedule” (Schedule 2 to the IPL Memorandum) was revised.  The first payment of $2,250,000 was due on July 1, 2009.
 
In August 2009, GCV transferred and assigned to an unrelated third party, Global Cricket Ventures Limited (Mauritius), (“Mauritius”), all of its rights, title, and interest in and to the original MOU with the IPL, as the original MOU was amended by the Novation Agreement that was signed on March 31, 2009.  Pursuant to this agreement, Mauritius also agreed to assume and be liable for all past and future obligations and liabilities of GCV arising from the original MOU, as it was amended by the Novation.  We agreed to sell the domain name, cricket.com, to a company related to Mauritius, along with the website, content, copyrights, trademarks, etc., for consideration of 4 equal payments of $250,000.  The cricket.com domain name shall remain our property until all payments have been made.  These two agreements resulted in our exit from the cricket business, pending any obligation we may have to pay to the BCCI and IPL if Mauritius fails to make the assumed payments, and with the exception of interim support services which we have agreed to provide for a period of six months.
 
Liquidity and Capital Resources
 
We generate revenues from the sale of third-party products over the internet, “pay-per-click” advertising, selling advertising on media rich websites with relevant content, and the sale or lease of domain name assets.  However, during the 2008 fiscal year and the 2009 year-to-date, our revenues were not adequate to support our operations.  In order to conserve cash, we paid certain service providers with shares of our common stock during the year, and we continued to explore opportunities to do so in 2009 as well.
 
In November 2008, we also raised $1,057,775 of cash by selling 1,627,344 units consisting of one share of our common stock and two warrants, each for the purchase of a half share of common stock.  The offering price was $0.65 per unit.
 
 
51


 
As at December 31, 2008, current liabilities were in excess of current assets resulting in a working capital deficiency of $3,199,931 as compared to positive working capital of $5,902,740 at the fiscal year ending December 31, 2007.  During the year ended December 31, 2008, we incurred a loss of $9,987,270 and a decrease in cash of $5,542,725, compared to net loss of $1,962,346 and an increase in cash of $5,269,905 for the year ended December 31, 2007.  The net loss for 2008 included incorporation and start up expenses for Global Cricket Venture of $1,476,255, which have been expensed in the year due to uncertainty regarding reimbursement of these costs by Global Cricket Venture and another $1,000,000 in payments due to the IPL and BCCI in the period.  During 2008, we increased our accumulated deficit to $12,777,195 from $2,789,925 in 2007 and have stockholders’ equity of $1,995,592, primarily due to the net loss for the year and the issuance of common stock.
 
The decrease in cash during the 2008 fiscal year includes cash outlays that are either unusual or non-operational in nature.  During the year, cash outlays included amounts paid in connection with the acquisition of Auctomatic of $1.29 million, payments relating to Global Cricket Venture and expenses incurred to perform under the agreements with the BCCI, the IPL and Netlinkblue of $1.1 million, and other expenditures of $709,000 relating to changing our name, rebranding and restructuring the management team.  Without these expenditures, cash decreased due to operations by approximately $204,000 per month.

Operating Activities

Operating activities in 2008 resulted in cash outflows of $4,854,260 after adjustments for non-cash items, the most significant of which were the stock-based compensation expensed during the year of $2,162,526, the increase in accounts payable of $1,596,314 partially due to large accruals and unpaid invoices for goods and services at the end of 2008, and $1,000,000 in amounts due to the BCCI and the IPL at the end of the year.
 
Operating activities in 2007 resulted in cash outflows of $951,973 after adjustments for non-cash items, the most significant of which were the stock-based compensation expensed during the year of $409,057 and the increase in accounts payable of $459,824 partially due to increased legal and audit fees that did not exist at the 2006 year end, as well as accrued bonuses of $332,713.

Investing Activities

Investing activities in 2008 generated cash outflows of $1,659,437, primarily due to cash consideration and related acquisition costs of $1,530,047 related to the Auctomatic merger.  We also invested $187,532 in the purchase of property and equipment, as well as approximately $451,000 in website development as we worked towards our pre-holiday launch of Perfume.com.

Investing activities in 2007 generated cash inflows of $101,978, due to the sale of all “available for sale” securities and the purchase of approximately $160,000 of property and equipment, mostly consisting of leasehold improvements for our new office location.

Financing Activities

Financing activities in 2008 generated $970,972 of cash inflows due to the issuance of 1.6 million shares of common stock in connection with our November 2008 private placement.

Financing activities in 2007 generated $6,119,900 of cash inflows due primarily to the issuance of 1,000,000 shares of common stock to our new Chief Executive Officer in June 2007 and the issuance of common stock in the private offering that we undertook in September and October 2007, which raised approximately $5,100,000.

Future Operations

At the 2008 year end we had a working capital deficiency and for the past two fiscal years we have experienced substantial losses.  We expect to continue to incur losses in the coming quarters even though costs have been reduced through lay-offs and restructuring.  We may also seek to explore new business opportunities, including the partnering, building or acquisition of a distribution center or warehouse in the United States to enhance our fragrance fulfillment capability and improve gross margins.  These acquisitions may require additional cash beyond what is currently available and such funds may be raised by future equity and/or debt financings and through the sale of non-core domain name assets.

 
52

 
We are pursuing opportunities to increase margins and cash flows, however there is no certainty that these opportunities will generate sufficient cash flows to support our activities in the future in view of changing market conditions.  There is no certainty that the revenues we may generate going forward, together with any funds we may be able to raise through the sale of our debt or equity securities, will be sufficient to offset the anticipated marketing costs and other expenditures of our business and may result in net cash outflow for the 2010 fiscal year.
 
We have curtailed some operations and growth activities in an effort to reduce costs and preserve cash on hand.  We are also continuing to seek opportunities to sell selected domain names in order to address short term liquidity needs.  As a result, we have entered into agreements with brokers to sell several of our non-core but highly valuable dot-com domain names from our portfolio of more than 800 domain names.  One domain name was successfully sold on December 31, 2008 for CDN$500,000.  From January 1, 2009 through December 31, 2009, we have sold ten domain names for proceeds of nearly $3.2 million, not including our cricket.com domain name.  We anticipate that further strategic sales of these domain names, if successful, will provide us with the required cash to meet our working capital needs and to provide for general operating capital needs.  There can be no assurances that any future sales of domain names on terms acceptable to us will occur.

The consolidated financial statements included in this prospectus have been prepared on a going concern basis which assumes that we will be able to realize assets and discharge liabilities in the normal course of business for the foreseeable future.  Our ability to continue as a going-concern is in substantial doubt as it is dependent on continued financial support from our investors, our ability to sell additional non-core domain names, our ability to raise money through future debt or equity financings, and the attainment of profitable operations to meet our liabilities as they become payable.  The outcome of our operations and fundraising efforts is dependent in part on factors and sources beyond our direct control that cannot be predicted with certainty.  Access to future debt or equity financing is not assured and we may not be able to enter into arrangements with financing sources on acceptable terms, if at all.  Our financial statements do not include any adjustments relating to the recoverability or classification of assets or the amounts or classification of liabilities that might be necessary should we be unable to continue as a going concern.

We have no current plans to purchase any significant property or equipment.

SEASONALITY AND QUARTERLY RESULTS

Our online business is subject to seasonal influences.  Sales volumes in the fragrance industry typically accelerate during the fourth quarter, especially in November and December.  In 2008, fourth quarter eCommerce product sales accounted for approximately 39% of total eCommerce product sales.
 

53


Restated Quarterly Financial Data (unaudited)
 
As a result of the restatement of our financial statements for the fiscal year ended December 31, 2008, our quarterly results have been adjusted as disclosed in the tables below.  Detailed explanations for the adjusted items in each table are included following each table.
 
March 31, 2008
Reference
 
As previously
reported
   
Restatement adjustment
   
As restated
 
ASSETS
                   
Current
                   
Cash and cash equivalents
    $ 4,905,745     $ -     $ 4,905,745  
Accounts receivable (net of allowance for doubtful accounts of nil)
      142,220       -       142,220  
Prepaid expenses and deposits
      165,062       -       165,062  
Current portion of receivable from sales-type lease
      140,540       -       140,540  
Total current assets
      5,353,567       -       5,353,567  
                           
Long-term portion of receivable from sales-type lease
      23,423       -       23,423  
Deferred acquisition costs
      121,265       -       121,265  
Property & equipment
      314,600       -       314,600  
Website development costs
      147,025       -       147,025  
Intangible assets
      1,625,881       -       1,625,881  
Goodwill
(i)
    -       66,692       66,692  
Total Assets
    $ 7,585,761     $ 66,692     $ 7,652,453  
                           
LIABILITIES AND STOCKHOLDERS' EQUITY
                         
Current
                         
Accounts payable and accrued liabilities
    $ 1,311,817     $ -     $ 1,311,817  
Bonuses payable
(ii), (iii)
    -       215,025       215,025  
Deferred revenue
      19,644       -       19,644  
Current portion of deferred lease inducements
      20,138       -       20,138  
Total current liabilities
      1,351,599       215,025       1,566,624  
                           
Non-controlling interest
(i)
    -       23,972       23,972  
Deferred income tax
(v)
    -       246,759       246,759  
Deferred lease inducements
      70,483       -       70,483  
Total Liabilities
      1,422,082       485,756       1,907,838  
                           
STOCKHOLDERS' EQUITY
                         
Common Stock
      12,456       -       12,456  
Additional paid-in capital
(iv)
    10,671,119       (57,394 )     10,613,725  
Accumulated deficit
(i) to (vi)
    (4,519,896 )     (361,670 )     (4,881,566 )
Total Stockholders' Equity
      6,163,679       (419,064 )     5,744,615  
Total Liabilities and Stockholders' Equity
    $ 7,585,761     $ 66,692     $ 7,652,453  
 
 
54

 
 
For the quarter ended March 31, 2008
Reference
 
As previously reported
   
Restatement adjustment
   
Global Cricket Venture Reclassification
   
As restated
 
                           
SALES
    $ 1,848,479     $ -     $ -     $ 1,848,479  
                                   
COSTS OF SALES (excluding depreciation and amortization as shown below)
      1,486,062       -       -       1,486,062  
                                   
GROSS PROFIT
      362,417       -       -       362,417  
                                   
OPERATING EXPENSES
                                 
Amortization and depreciation
      15,266       -       -       15,266  
Corporate general and administrative
(vi)
    447,895       63,750       38,192       549,837  
ECommerce general and administrative
      169,813       -       -       169,813  
Management fees and employee salaries
(ii), (iii), (iv)
    1,073,546       85,179       17,125       1,175,850  
Corporate marketing
      26,459       -       -       26,459  
ECommerce marketing
      149,187       -       -       149,187  
Other expenses
      629,856       -       -       629,856  
Total Operating Expenses
      2,512,022       148,929       55,317       2,716,268  
                                   
NON-OPERATING INCOME (EXPENSES)
                                 
Global Cricket Venture expenses
      (55,317 )     -       55,317       -  
Gain from sales and sales-type lease of domain names
      168,206       -       -       168,206  
Interest and investment income
      42,498       -       -       42,498  
Total Non-Operating Income (Expenses)
      155,387       -       55,317       210,704  
                                   
CONSOLIDATED NET LOSS
      (1,994,218 )     (148,929 )     -       (2,143,147 )
                                   
ADD: NET LOSS ATTRIBUTABLE TO NON-CONTROLLING INTEREST
(i)
    -       51,506       -       51,506  
                                   
                                 
NET LOSS AND COMPREHENSIVE LOSS FOR THE PERIOD ATTRIBUTABLE TO LIVE CURRENT MEDIA INC.
    $ (1,994,218 )    $ (97,423 )   $ -      $ (2,091,641 )
                                   
LOSS PER SHARE - BASIC AND DILUTED
                                 
Net loss attributable to Live Current Media Inc. common stockholders
  $ (0.10 )   $ (0.00 )   $ -     $ (0.10 )
Weighted Average Number of Common Shares Outstanding - Basic and Diluted
    19,970,334       -       -       19,970,334  
 
(i) We recorded goodwill of $66,692 in relation to the debt conversion between our subsidiary, Domain Holdings Inc., and our parent company, Live Current Media Inc. as disclosed in Note 5 to our audited financial statements which are included in this prospectus.  There was an increase to the NCI liability during the quarter of $15,186 and a credit to the non-controlling interest included in Other Income and Expenses of $51,506.  The carry forward effect of the NCI liability from December 31, 2007 was an increase of $8,786.
 
(ii) We recorded as an additional liability and compensation expense during the March 31, 2008 quarter $35,315 for bonuses of CDN $100,000 each that are to be paid to our President and Chief Corporate Development Officer on January 1, 2009 and on January 1, 2010.
 
(iii) We recorded as an additional liability and compensation expense during the March 31, 2008 quarter $88,287 for bonuses of CDN $250,000 each that were to be paid to our former President on October 1, 2008 and on October 1, 2009.  There was also a carry forward effect to bonuses payable of an increase of $91,423 from December 31, 2007.
 
 
55


 
(iv) We revised our assumptions relating to the estimated life of stock options we have granted.  The revised estimated life of 3.375 years resulted in a decrease to our stock based compensation expense of $38,423 and a corresponding decrease to Additional Paid-In Capital during the quarter.  There was also a carry forward effect to Additional Paid-In Capital from December 31, 2007 of a decrease of $18,971.
 
(v) We accrued and expensed deferred taxes relating to an estimated potential future tax liability on future gains on sales of our domain name intangible assets.  The carry forward effect to Current Liabilities was an increase of $246,759, with a corresponding increase in Opening Accumulated Deficit.
 
(vi) We recorded additional Corporate General and Administrative expenses of $63,750 during the quarter for the accrual of audit fees that were reversed out of the year ended December 31, 2007 and recorded in the first quarter of 2008.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
56

 
 
 
June 30, 2008
Reference
As previously
reported
   
Restatement adjustment
   
As restated
 
ASSETS
                 
Current
                 
Cash and cash equivalents
  $ 1,897,940     $ -     $ 1,897,940  
Accounts receivable (net of allowance for doubtful accounts of nil)
    131,898             131,898   
AR from GCV
    733,539       -       733,539  
Prepaid expenses and deposits
    310,726       -       310,726  
Current portion of receivable from sales-type lease
    98,378       -       98,378  
Total current assets
    3,172,481       -       3,172,481  
                         
Long-term portion of receivable from sales-type lease
    23,423       -       23,423  
Property & equipment
    1,225,440       -       1,225,440  
Website development costs
    276,030       -       276,030  
Intangible assets
    1,625,881       -       1,625,881  
Goodwill
(i), (ii), (iii)    2,417,296       177,438       2,594,734  
Total Assets
  $ 8,740,551     $ 177,438     $ 8,917,989  
                         
LIABILITIES AND STOCKHOLDERS' EQUITY
                       
Current
                       
Accounts payable and accrued liabilities
  $ 1,518,222     $ -     $ 1,518,222  
Bonuses payable
(i), (ii), (v), (vi)    333,442       340,276       673,718  
Due to shareholders of Auctomatic
    781,117       -       781,117  
Deferred revenue
    15,787       -       15,787  
Current portion of deferred lease inducements
    20,138       -       20,138  
Total current liabilities
    2,668,706       340,276       3,008,982  
                         
Non-controlling interest
    -       -       -  
Deferred income tax
(i)    -       246,759       246,759  
Deferred lease inducements
    65,449       -       65,449  
Total Liabilities
    2,734,155       587,035       3,321,190  
                         
STOCKHOLDERS' EQUITY
                       
Common Stock
    13,087       -       13,087  
Additional paid-in capital
(i), (iii), (iv), (vii)    12,483,794       52,765       12,536,559  
Accumulated deficit
(i) to (vii)    (6,490,485 )     (462,362 )     (6,952,847 )
Total Stockholders' Equity
    6,006,396       (409,597 )     5,596,799  
Total Liabilities and Stockholders' Equity
  $ 8,740,551     $ 177,438     $ 8,917,989  

 
57

 
 
For the three months ended June 30, 2008
Reference
 
As previously
reported
   
Restatement adjustment
   
As restated
 
                     
SALES
    $ 1,939,635     $ -     $ 1,939,635  
                           
 
COSTS OF SALES (excluding depreciation and amortization as shown below)
       1,583,067        -        1,583,067  
                           
GROSS PROFIT
      356,568       -       356,568  
                           
OPERATING EXPENSES
                         
Amortization and depreciation
      43,888       -       43,888  
Amortization of website development costs
      9,363       -       9,363  
Corporate general and administrative
      591,170       -       591,170  
ECommerce general and administrative
      100,495       -       100,495  
Management fees and employee salaries
(iv), (v), (vi), (vii)
    1,470,418       124,664       1,595,082  
Corporate marketing
      20,243       -       20,243  
ECommerce marketing
      129,885       -       129,885  
Other expenses
      33,691       -       33,691  
Total Operating Expenses
      2,399,153       124,664       2,523,817  
                           
NON-OPERATING INCOME (EXPENSES)
                         
Interest and investment income
      16,680       -       16,680  
Total Non-Operating Income (Expenses)
      16,680       -       16,680  
                           
CONSOLIDATED NET LOSS
      (2,025,905 )     (124,664 )     (2,150,569 )
                           
ADD: NET LOSS ATTRIBUTABLE TO NON-CONTROLLING INTEREST
(i), (ii)
    -       23,972       23,972  
                           
NET LOSS AND COMPREHENSIVE LOSS FOR THE PERIOD ATTRIBUTABLE TO LIVE CURRENT MEDIA INC.
    $ (2,025,905 )   $ (100,692 )   $ (2,126,597 )
                           
LOSS PER SHARE - BASIC AND DILUTED
                         
Net Loss attributable to Live Current Media Inc. common stockholders
  $ (0.10 )   $ (0.00 )   $ (0.10 )
Weighted Average Number of Common Shares
                         
Outstanding - Basic and Diluted
      20,832,026       -       20,832,026  
 
 
58

 
 
For the six months ended June 30, 2008
Reference
 
As previously
reported
   
Restatement adjustment
   
As restated
 
                     
SALES
    $ 3,788,114     $ -     $ 3,788,114  
                           
COSTS OF SALES (excluding depreciation and amortization as shown below)
       3,069,129        -        3,069,129  
                           
GROSS PROFIT
      718,985       -       718,985  
                           
OPERATING EXPENSES
                         
Amortization and depreciation
      59,154       -       59,154  
Amortization of website development costs
      9,363       -       9,363  
Corporate general and administrative
(i)
    1,039,065       63,750       1,102,815  
ECommerce general and administrative
      270,308       -       270,308  
Management fees and employee salaries
(iv), (v), (vi), (vii)
    2,543,965       209,843       2,753,808  
Corporate marketing
      46,702       -       46,702  
ECommerce marketing
      279,072       -       279,072  
Other expenses
      663,547       -       663,547  
Total Operating Expenses
      4,911,176       273,593       5,184,769  
                           
NON-OPERATING INCOME (EXPENSES)
                         
Gain from sales and sales-type lease of domain names
      168,206       -       168,206  
Interest and investment income
      59,178       -       59,178  
Total Non-Operating Income (Expenses)
      227,384       -       227,384  
                           
CONSOLIDATED NET LOSS
      (3,964,807 )     (273,593 )     (4,238,400 )
                           
ADD: NET LOSS ATTRIBUTABLE TO NON-CONTROLLING INTEREST
(i), (ii)
    -       75,478       75,478  
                           
NET LOSS AND COMPREHENSIVE LOSS FOR THE PERIOD
ATTRIBUTABLE TO LIVE CURRENT MEDIA INC.
  $ (3,964,807 )   $ (198,115 )   $ (4,162,922 )
                           
LOSS PER SHARE - BASIC AND DILUTED
                         
                         
Net Loss attributable to Live Current Media Inc. common stockholders
    $ (0.19 )   $ (0.01 )   $ (0.20 )
Weighted Average Number of Common Shares
                         
  Outstanding - Basic and Diluted       20,832,026       -       20,832,026  
 
 
(i)  Refer to carry forward effects of the prior quarter.
 
(ii)  We recorded goodwill of $66,692 in relation to the debt conversion between our subsidiary, Domain Holdings Inc., and our parent company, Live Current Media Inc., as disclosed in Note 5 to our audited financial statements, which are included in this prospectus.  There was a decrease to the NCI liability during the quarter of $8,786 resulting in a balance at quarter end of the NCI liability of NIL.  There was also a credit to the non-controlling interest included in Other Income and Expenses in the quarter of $23,972.
 
(iii)  Related to the acquisition of Auctomatic, we adjusted our purchase price allocation to reflect an additional $110,746 of goodwill acquired in the acquisition.  The corresponding increase was recorded to Additional Paid-In Capital.
 
 
59


 
(iv)  Also related to the acquisition of Auctomatic, we recorded as an expense the portion of the fair value of 413,604 shares of our common stock which were to be issued to the founders of Entity Inc. (“Auctomatic”) based on the period of service these individuals provided to us, computed in relation to the period of service required for the individuals to become entitled to the shares under FASB Accounting Standards Codification (“ASC”) 718, Stock Compensation.  The related stock based compensation expense in the June 30, 2008 quarter is $45,326, and the corresponding amount increased Additional Paid-In Capital during the quarter.
 
(v)  We recorded as an additional liability and compensation expense during the June 30, 2008 quarter $35,786 for bonuses of CDN $100,000 each that are to be paid to our President and Chief Corporate Development Officer on January 1, 2009 and on January 1, 2010.
 
(vi)  We recorded as an additional liability and compensation expense during the June 30, 2008 quarter $89,465 for bonuses of CDN $250,000 each that were to be paid to our former President on October 1, 2008 and on October 1, 2009.
 
(vii)  We revised our assumptions relating to the estimated life of stock options that we have granted.  The revised estimated life of 3.375 years resulted in a decrease to our stock based compensation expense of $45,913 and a corresponding decrease to Additional Paid-In Capital during the quarter.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
60


 
September 30, 2008
Reference
 
As previously
reported
   
Restatement adjustment
   
As restated
 
ASSETS
                   
Current
                   
Cash and cash equivalents
    $ 802,744     $ -     $ 802,744  
Accounts receivable (net of allowance for doubtful accounts of nil)
      67,577       -       67,577  
Prepaid expenses and deposits
      101,042       -       101,042  
Current portion of receivable from sales-type lease
      23,423       -       23,423  
Total current assets
      994,786       -       994,786  
                           
Long-term portion of receivable from sales-type lease
      23,423       -         23,423  
Deferred financing costs
      106,055       -       106,055  
Deferred acquisition costs
      320,264       -       320,264  
Property & equipment
      1,135,130       -       1,135,130  
Website development costs
      351,199       -       351,199  
Intangible assets
      1,625,881       -       1,625,881  
Goodwill
(i)
    2,428,602       177,438       2,606,040  
Total Assets
    $ 6,985,340     $ 177,438     $ 7,162,778  
                           
LIABILITIES AND STOCKHOLDERS' EQUITY
                         
Current
                         
Accounts payable and accrued liabilities
    $ 2,004,416     $ -     $ 2,004,416  
Bonuses payable
(i), (iii), (iv)
    489,960       449,096       939,056  
Due to shareholders of Auctomatic
      749,699       -       749,699  
Deferred revenue
      12,371       -       12,371  
Current portion of deferred lease inducements
      20,138       -       20,138  
                           
Total current liabilities
      3,276,584       449,096       3,725,680  
                           
Deferred income tax
(i)
    -       246,759       246,759  
Deferred lease inducements
      60,414       -       60,414  
Total Liabilities
      3,336,998       695,855       4,032,853  
                           
STOCKHOLDERS' EQUITY
                         
Common Stock
      13,150       -       13,150  
Additional paid-in capital
(i), (ii), (v)
    13,175,885       150,502       13,326,387  
Accumulated deficit
(i) to (v)
    (9,540,693 )     (668,919 )     (10,209,612 )
Total Stockholders' Equity
      3,648,342       (518,417 )     3,129,925  
Total Liabilities and Stockholders' Equity
    $ 6,985,340     $ 177,438     $ 7,162,778  
 
 
61

 
 
 
For the quarter ended September 30, 2008
Reference
 
As previously reported
   
Restatement adjustment
   
Global Cricket Venture Reclassification
   
As restated
 
                           
SALES
    $ 1,954,684     $ -     $ -     $ 1,954,684  
                                   
COSTS OF SALES (excluding depreciation and amortization as shown below)
      1,602,249       -       -       1,602,249  
                                   
GROSS PROFIT
      352,435       -       -       352,435  
                                   
OPERATING EXPENSES
                                 
Amortization and depreciation
      96,707       -       -       96,707  
Amortization of website development costs
      29,143       -       -       29,143  
Corporate general and administrative
      643,674       -       370,471       1,014,145  
ECommerce general and administrative
      114,973       -       -       114,973  
Management fees and employee salaries
(ii), (iii), (iv), (v)
    1,334,414       206,557       630,065       2,171,036  
Corporate marketing
      4,962       -       9,487       14,449  
ECommerce marketing
      99,412       -       -       99,412  
Other expenses
      20,000       -       -       20,000  
Total Operating Expenses
      2,343,285       206,557       1,010,023       3,559,865  
                                   
NON-OPERATING INCOME (EXPENSES)
                                 
Global Cricket Venture expenses
      (1,010,023 )     -       1,010,023       -  
Accretion expense
      (56,600 )     -       -       (56,600 )
Interest and investment income
      7,266       -       -       7,266  
Total Non-Operating Income (Expenses)
      (1,059,357 )     -       1,010,023       (49,334 )
                                   
CONSOLIDATED NET LOSS
      (3,050,207 )     (206,557 )     -       (3,256,764 )
                                   
ADD: NET LOSS ATTRIBUTABLE TO NON-CONTROLLING INTEREST
(i)
    -       -       -       -  
                                   
NET LOSS AND COMPREHENSIVE LOSS FOR THE PERIOD ATTRIBUTABLE TO LIVE CURRENT MEDIA INC.
    $ (3,050,207 )   $ (206,557 )   $ -     $ (3,256,764 )
                                   
LOSS PER SHARE - BASIC AND DILUTED
                                 
Net loss attributable to Live Current Media Inc. common stockholders
  $ (0.14 )   $ (0.01 )   $ -     $ (0.15 )
Weighted Average Number of Common Shares Outstanding - Basic and Diluted
    21,625,005       -       -       21,625,005  
 
 
 
62

 
 
For the nine months ended September 30, 2008
Reference
 
As previously reported
   
Restatement adjustment
   
Global Cricket Venture Reclassification
   
As restated
 
                           
SALES
    $ 5,738,616     $ -     $ -     $ 5,738,616  
                                   
COSTS OF SALES (excluding depreciation and amortization as shown below)
      4,667,197       -       -       4,667,197  
                                   
GROSS PROFIT
      1,071,419       -       -       1,071,419  
                                   
OPERATING EXPENSES
                                 
Amortization and depreciation
      155,861       -       -       155,861  
Amortization of website development costs
      29,143       -       -       29,143  
Corporate general and administrative
(i)
    1,682,739       63,750       370,471       2,116,960  
ECommerce general and administrative
      385,281       -       -       385,281  
Management fees and employee salaries
(ii), (iii), (iv), (v)
    3,887,742       416,400       630,065       4,934,207  
Corporate marketing
      51,664       -       9,487       61,151  
ECommerce marketing
      378,484       -       -       378,484  
Other expenses
      683,547       -       -       683,547  
Total Operating Expenses
      7,254,461       480,150       1,010,023       8,744,634  
                                   
NON-OPERATING INCOME (EXPENSES)
                                 
Global Cricket Venture expenses
      (1,010,023 )     -       1,010,023       -  
Gain from sales and sales-type lease of domain names
      168,206       -       -       168,206  
Accretion expense
      (56,600 )     -       -       (56,600 )
Interest and investment income
      66,444       -       -       66,444  
Total Non-Operating Income (Expenses)
      (831,973 )     -       1,010,023       178,050  
                                   
CONSOLIDATED NET LOSS
      (7,015,015 )     (480,150 )     -       (7,495,165 )
                                   
ADD: NET LOSS ATTRIBUTABLE TO NON-CONTROLLING INTEREST
(i)
    -       75,478       -       75,478  
                                   
NET LOSS AND COMPREHENSIVE LOSS FOR THE PERIOD ATTRIBUTABLE TO LIVE CURRENT MEDIA INC.
    $ (7,015,015 )   $ (404,672 )   $ -     $ (7,419,687 )
                                   
LOSS PER SHARE - BASIC AND DILUTED
                                 
Net loss attributable to Live Current Media Inc. common stockholders
  $ (0.32 )   $ (0.02 )   $ -     $ (0.34 )
Weighted Average Number of Common Shares Outstanding - Basic and Diluted
    21,625,005       -       -       21,625,005  
 
 
(i)
Refer to carry forward effects of the prior quarter.
 
(ii)
Also related to the acquisition of Auctomatic, the Company recorded as an expense the portion of the fair value of 413,604 shares of its common stock which were to be issued to the founders of Entity Inc. (“Auctomatic”) based on the period of service these founders provided to the Company, computed in relation to the period of service required for the founders to become entitled to the shares under ASC 718.  The related stock based compensation expense in the September 30, 2008 quarter is $104,251, and the corresponding amount increased Additional Paid-In Capital during the quarter.
 
(iii)
The Company recorded as an additional liability and compensation expense $31,091 for bonuses of CDN $100,000 each that are to be paid to its President and Chief Corporate Development Officer on January 1, 2009 and on January 1, 2010.
 
 
63


 
(iv)
The Company recorded as an additional liability and compensation expense $77,729 for bonuses of CDN $250,000 each that were to be paid to its former President on October 1, 2008 and on October 1, 2009.
 
(v)
The Company revised its estimates relating to the estimated life of its granted stock options.  The revised estimated life of 3.375 years resulted in a decrease to its stock based compensation expense of $6,514 and a corresponding decrease to Additional Paid-In Capital.
 
OFF BALANCE SHEET ARRANGEMENTS

As of December 31, 2008, we did not have any off-balance sheet arrangements, including any outstanding derivative financial instruments, off-balance sheet guarantees, interest rate swap transactions or foreign currency contracts.  We do have off-balance sheet commitments as disclosed in the notes to our consolidated financial statements.  We do not engage in trading activities involving non-exchange traded contracts.

APPLICATION OF CRITICAL ACCOUNTING POLICIES AND ESTIMATES

Basis of presentation

Our consolidated financial statements and accompanying notes are prepared in accordance with United States generally accepted accounting principles.  Preparing financial statements requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, and expenses.  These estimates and assumptions are affected by management's application of accounting policies.  We believe that understanding the basis and nature of the estimates and assumptions involved with the following aspects of our consolidated financial statements is critical to an understanding of our operating results and financial position.

Going Concern

Our consolidated financial statements have been prepared on a going concern basis which assumes that we will be able to realize our assets and discharge our liabilities in the normal course of business for the foreseeable future.  We have generated a consolidated net loss of $1,617,760 and realized negative cash flow from operating activities of $3,405,744 for the nine months ended September 30, 2009 and we generated a consolidated net loss of $9,987,2790 and realized a negative cash flow from operating activities of $4,854,260 for the year ended December 31, 2008.  At September 30, 2009 we had a working capital deficiency of $1,831,263, at December 31, 2008 we had a working capital deficiency of $3,199,931 and at December 31, 2007 we had a positive working capital of $5,930,413.  At September 30, 2009, we had an accumulated deficit of $14,373,893 as compared to an accumulated deficit of $12,756,133 at December 31, 2008 and to an accumulated deficit of $2,789,925 at December 31, 2007.  Stockholders equity was $1,941,478 at September 30, 2009 compared to $1,995,592 at December 31, 2008 and $7,392,535 at December 31, 2007.

Our ability to continue as a going-concern is in substantial doubt as it is dependent on a number of factors including, but not limited to, the receipt of continued financial support from our investors, our ability to sell additional non-core domain names, our ability to raise equity or debt financing as we need it, and whether we will be able to use our securities to meet certain of our liabilities as they become payable.  The outcome of these matters is dependent on factors outside of our control and cannot be predicted at this time.

Our financial statements do not include any adjustments relating to the recoverability or classification of assets or the amounts or classification of liabilities that might be necessary if we were unable to continue as a going concern.

Principles of Consolidation

Our consolidated financial statements include our accounts, our wholly owned subsidiary Delaware, our wholly-owned subsidiary LCM Cricket Ventures, our 98.2% (December 31, 2008 – 98.2%) interest in our subsidiary DHI, DHI’s wholly owned subsidiaries Importers and 612793, and LCM Cricket Ventures’ 50.05% interest in Global Cricket Venture.  The comparative figures for the 2007 fiscal year include our 50.4% interest in Frequent Traveller (from January 1, 2007 until the sale of our controlling interest in Frequent Traveller on November 12, 2007).  All significant intercompany balances and transactions are eliminated on consolidation.
 
 
64


 
Business Combinations
 
On the acquisition of a subsidiary, the purchase method of accounting is used whereby the purchase consideration is allocated to the identifiable assets and liabilities on the basis of fair value at the date of acquisition.  We consider critical estimates involved in determining any amount of goodwill, and test for impairment of such goodwill as disclosed in our Goodwill accounting policy below.

Revenue Recognition

Revenues and associated costs of goods sold from the on-line sales of products, currently consisting primarily of fragrances and other beauty products, are recorded upon delivery of products and determination that collection is reasonably assured.  We record inventory as an asset for items in transit as title does not pass until received by the customer.  All associated shipping and handling costs are recorded as cost of goods sold upon delivery of products.

Web advertising revenue consists primarily of commissions earned from the referral of visitors from our sites to other parties.  The amount and collectability of these referral commissions is subject to uncertainty; accordingly, revenues are recognized when the amount can be determined and collectability can be reasonably assured.  In accordance with ASC 605-45-45, Revenue Recognition - Principal Agent Considerations, we record web advertising revenues on a gross basis.

Until the disposal of our shares in FrequentTraveller.com Inc. on November 12, 2007, revenues from the sales of travel products, including tours, airfares and hotel reservations, where we acted as the merchant of record and had inventory risk, were recorded on a gross basis.  Customer deposits received prior to ticket issuance or 30-days prior to travel were recorded as deferred revenue.  Where we did not act as the merchant of record and had no inventory risk, revenues were recorded at the net amounts, without any associated cost of revenue in accordance with EITF 99-19.  See also Note 4 to our consolidated financial statements included in this prospectus.

Sponsorship revenues consist of sponsorships related to past cricket tournaments that are receivable based on our prior agreements relating to the cricket.com website. Revenues are recognized once collectability is reasonably assured
 
Gains from the sale of domain names, whose carrying values are recorded as intangible assets, consist primarily of funds earned for the transfer of rights to domain names that are currently in our control.  Gains have been recognized when the sale agreement is signed and the collectability of the proceeds is reasonably assured.  In the first three quarters of 2009, there were six sales of domain names, not including cricket.com.  Collectability of the amounts owing on these sales is reasonably assured and therefore they have been accounted for as sales in the periods in which the transactions occurred.  In 2008, there was a sale of a domain name for net proceeds of $369,041. Collectability of the amounts owing on this sale is reasonably assured and therefore accounted for as a sale in the period the transaction occurred. There were no sales of domain names during 2007. 
 
Gains from the sales-type leases of domain names, whose carrying values are recorded as intangible assets, consist primarily of funds earned over a period of time for the transfer of rights to domain names that are currently in our control.  When collectability of these proceeds is reasonably assured, the gain on sale is accounted for as a sales-type lease in the period in which the transaction occurs.  In the nine months ended September 30, 2009, there was a sales-type lease of a domain name where collectability of future payments owing on this sale were not reasonably assured.  Therefore, the gains were recorded based only on the amounts that were reasonably assured.  The contract for the sales-type lease was breached in Q2 of 2009, however there was no effect to the financial statements.  In 2008, there was one sales-type lease of a domain name.  See also Note 12 to our audited consolidated financial statements, which are included in this prospectus.
 
 
65


 
Stock-Based Compensation

Beginning July 1, 2007, we began accounting for stock options under the provisions of ASC 718, Stock Compensation, which requires the recognition of the fair value of stock-based compensation.  Under the fair value recognition provisions for ASC 718, stock-based compensation cost is estimated at the grant date based on the fair value of the awards expected to vest and is recognized as expense ratably over the requisite service period of the award.  We have used the Black-Scholes valuation model to estimate fair value of our stock-based awards which require various assumptions including estimating price volatility and expected life.  Our computation of expected volatility is based on a combination of historic and market-based implied volatility.  In addition, we consider many factors when estimating expected life, including types of awards and historical experience. If any of these assumptions used in the Black-Scholes valuation model change significantly, stock-based compensation expense may differ materially in the future from what is recorded in the current period.
 
In August 2007, our board of directors approved a Stock Incentive Plan to make available 5,000,000 shares of common stock to be awarded as restricted stock awards or stock options, in the form of incentive stock options (“ISO”s) to be granted to our employees, and non-qualified stock options to be granted to our employees, officers, directors, consultants, independent contractors and advisors, provided such consultants, independent contractors and advisors render bona-fide services not in connection with the offer and sale of securities in a capital-raising transaction or promotion of our securities.  Our shareholders approved the Stock Incentive Plan at the 2008 Annual General Meeting.
 
We account for equity instruments issued in exchange for the receipt of goods or services from other than employees in accordance with ASC 718 and the conclusions reached by ASC 505-50.  Costs are measured at the estimated fair market value of the consideration received or the estimated fair value of the equity instruments issued, whichever is more reliably measurable.  The value of equity instruments issued for consideration other than employee services is determined on the earliest of a performance commitment or completion of performance by the provider of goods or services as defined by ASC 505-50.
 
On March 25, 2009, our Board of Directors approved a reduction in the exercise price of stock option grants previously made under the 2007 Incentive Stock Option Plan.  No other terms of the plan or the grants were modified.

Inventory

Inventory is recorded at the lower of cost or market using the first-in first-out (FIFO) method.  We maintain little or no inventory of perfume which is shipped from the supplier directly to the customer.  The inventory on hand as at September 30, 2009 and December 31, 2008 is recorded at cost of $50,146 and $74,082 respectively, and represents inventory in transit from the supplier to the customer.
 
Website development costs

We have adopted the provisions of ASC 350-50-25, Website Development Costs, whereby costs incurred in the preliminary project phase are expensed as incurred; costs incurred in the application development phase are capitalized; and costs incurred in the post-implementation operating phase are expensed as incurred.  Website development costs are stated at cost less accumulated amortization and are amortized using the straight-line method over its estimated useful life.  Upgrades and enhancements are capitalized if they result in added functionality which enables the software to perform tasks it was previously incapable of performing.

Intangible Assets

We have adopted the provision of ASC 350, Intangibles – Goodwill and Other, which revises the accounting for purchased goodwill and intangible assets.  Under ASC 350, goodwill and intangible assets with indefinite lives are no longer amortized and are tested for impairment annually.  The determination of any impairment would include a comparison of estimated future operating cash flows anticipated during the remaining life with the net carrying value of the asset as well as a comparison of the fair value to its book value.
 
 
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Our intangible assets, which consist of our portfolio of generic domain names, have been determined to have an indefinite life and as a result are not amortized.  Management has determined that there is no impairment of the carrying value of intangible assets at December 31, 2008 and September 30, 2009.

Goodwill

Goodwill represents the excess of acquisition cost over the fair value of the net assets of acquired entities.  In accordance with ASC 350-20, Goodwill , we are required to assess the carrying value of goodwill annually or whenever circumstances indicate that a decline in value may have occurred, utilizing a fair value approach at the reporting unit level.  A reporting unit is the operating segment, or a business unit one level below that operating segment, for which discrete financial information is prepared and regularly reviewed by segment management.

The goodwill impairment test is a two-step impairment test.  In the first step, we compare the fair value of each reporting unit to its carrying value.  We determine the fair value of our reporting units using a discounted cash flow approach.  If the fair value of the reporting unit exceeds the carrying value of the net assets assigned to that reporting unit, goodwill is not impaired and we are not required to perform further testing.  If the carrying value of the net assets assigned to the reporting unit exceeds the fair value of the reporting unit, then we must perform the second step in order to determine the implied fair value of the reporting unit’s goodwill and compare it to the carrying value of the reporting unit’s goodwill.  The activities in the second step include valuing the tangible and intangible assets and liabilities of the impaired reporting unit based on their fair value and determining the fair value of the impaired reporting unit’s goodwill based upon the residual of the summed identified tangible and intangible assets and liabilities.

We assessed the carrying value of goodwill at the December 31, 2008 fiscal year end, and there are no indications that a decline in value may have occurred to September 30, 2009.  At that date, the fair value of the Perfume.com reporting unit exceeded the carrying value of the assigned net assets, therefore no further testing was required and an impairment charge was not required.

Income Taxes

On January 1, 2007, we adopted the following accounting policy related to income tax.  Beginning on January 1, 2007, we began accounting for income tax under the provisions of Financial Accounting Standards Board (“FASB”) ASC 740-10, Income Taxes (“FIN 48”).  FIN 48 clarifies the accounting for uncertainty in income taxes recognized in an enterprise’s financial statements in accordance with ASC 740-10, and prescribes a recognition threshold and measurement process for financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return.  FIN 48 also provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure and transition.  We and our subsidiaries are subject to U.S. federal income tax and Canadian income tax, as well as income tax of multiple state and local jurisdictions.  Based on our evaluation, we have concluded that there are no significant uncertain tax positions requiring recognition in our financial statements.  Our evaluation was performed for the tax years ended December 31, 2002, 2003, 2004, 2005, 2006, 2007 and 2008, the tax years which remain subject to examination by major tax jurisdictions as of December 31, 2008.  We also evaluated the period ended September 30, 2009.   We may from time to time be assessed interest or penalties by major tax jurisdictions, although any such assessments historically have been minimal and immaterial to our financial results.  In the event we received an assessment for interest and/or penalties, the assessment was classified in our financial statements as selling, general and administrative expense.
 
RECENT ACCOUNTING PRONOUNCEMENTS
 
ASC 105
 
In June, 2009, the FASB issued Update No. 2009-01, The FASB Accounting Standards Codification TM (“ASC”) as the source of authoritative U.S. generally accepted accounting principles (GAAP) recognized by the FASB to be applied by nongovernmental entities.  This guidance is set forth in Topic 105 (“ASC 105”).  Rules and interpretive releases of the Securities and Exchange Commission (SEC) under authority of federal securities laws are also sources of authoritative GAAP for SEC registrants. On the effective date of this Statement, the Codification will supersede all then-existing non-SEC accounting and reporting standards. All other nongrandfathered non-SEC accounting literature not included in the Codification will become nonauthoritative.  This statement is effective for financial statements issued for fiscal years and interim periods ending after September 15, 2009, which, for the Company, is the interim period ending September 30, 2009.  The Company adopted ASC 105 at September 30, 2009, however the adoption of this statement did not have a material effect on its financial results.  Further to the adoption of ASC 105, the Company has updated its references to GAAP.
 
 
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ASC 855
 
In May, 2009, the FASB issued ASC 855, Subsequent Events. The new standard is intended to establish general standards of accounting for, and disclosure of, events that occur after the balance sheet date but before financial statements are issued or are available to be issued.  This statement is effective for financial statements issued for interim or annual financial periods ending after June 15, 2009, which, for the Company, was the interim period ending June 30, 2009.  The Company adopted ASC 855 in the second quarter of 2009, however it did not have a material effect to the Company’s current practice.
 
ASC 815-10-65
 
In March 2008, the FASB issued ASC 815, Derivatives and Hedging.  ASC 815 is intended to improve financial standards for derivative instruments and hedging activities by requiring enhanced disclosures to enable investors to better understand their effects on an entity's financial position, financial performance and cash flows. Entities are required to provide enhanced disclosures about: how and why an entity uses derivative instruments; how derivative instruments and related hedged items are accounted for under ASC 815; and how derivative instruments and related hedged items affect an entity's financial position, financial performance and cash flows.  ASC 815 was effective for financial statements issued for fiscal years and interim periods beginning after November 15, 2008, which for the Company was the fiscal year beginning January 1, 2009.  The Company adopted ASC 815-10-65 at January 1, 2009, however the adoption of this statement did not have a material effect on its financial results.
 
ASC 260-10-45
 
The FASB issued ASC 260-10-45, Earnings Per Share, which clarifies that all outstanding unvested share-based payment awards that contain rights to nonforfeitable dividends participate in undistributed earnings with common shareholders.  Awards of this nature are considered participating securities and the two-class method of computing basic and diluted earnings per share must be applied.  The restricted stock awards the Company has granted to employees and directors are considered participating securities as they receive nonforfeitable dividends.  The Company adopted AC 260-10-45 effective January 1, 2009, however, there has been no material effect on its financial results.
 
ASC 350-30
 
In April 2008, the FASB issued ASC 350-30, General Intangibles Other Than Goodwill.  ASC 350-30 amends the factors that should be considered in developing renewal or extension assumptions used to determine the useful life of a recognized intangible asset.  The intent of ASC 350-30 is to improve the consistency between the useful life of a recognized intangible asset and the period of expected cash flows used to measure the fair value of the asset.  ASC 350-30 was effective for financial statements issued for fiscal years beginning after December 15, 2008, which for the Company was the fiscal year beginning January 1, 2009.  The Company adopted ASC 350-30 at January 1, 2009, however the adoption of this statement did not have a material effect on its financial results.
 
ASC 805
 
In December 2007, the FASB issued revised authoritative guidance in ASC 805, Business Combinations.  ASC 805 establishes principles and requirements for how the acquirer in a business combination: (i) recognizes and measures in its financial statements the identifiable assets acquired, the liabilities assumed, and any noncontrolling interest in the acquiree, (ii) recognizes and measures the goodwill acquired in the business combination or a gain from a bargain purchase, and (iii) determines what information to disclose to enable users of the financial statements to evaluate the nature and financial effects of the business combination.  ASC 805 is effective for financial statements issued for fiscal years and interim periods beginning after December 15, 2008, which for the Company was the fiscal year beginning January 1, 2009.  The Company adopted ASC 805 at January 1, 2009, however the adoption of this statement did not have a material effect on its financial results.  ASC 805 will be applied to any future business combinations.
 
 
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ASC 810
 
In December 2007, the FASB issued authoritative guidance related to noncontrolling interests in consolidated financial statements, which was an amendment of ARB No. 51.  This guidance is set forth in ASC 810, Consolidation.  ASC 810 establishes accounting and reporting standards for the noncontrolling interest in a subsidiary and for the deconsolidation of a subsidiary.  This accounting standard is effective for fiscal years beginning on or after December 15, 2008, which for the Company was the fiscal year beginning January 1, 2009. The Company adopted ASC 810 at January 1, 2009, however the adoption of this statement did not have a material effect on its financial results.
 
ASC 820
 
In September 2006, the FASB issued ASC 820, Fair Value Measurements and Disclosures.  This Statement defines fair value, establishes a framework for measuring fair value in GAAP, and expands disclosures about fair value measurements.  This standard does not require any new fair value measurements.
 
In 2008, the Company adopted ASC 820 for financial assets and liabilities recognized at fair value on a recurring basis. The adoption did not have a material effect on its financial results. The disclosures required by ASC 820 for financial assets and liabilities measured at fair value on a recurring basis as at December 31, 2008 are included in Note 4 to the financial statements included in this prospectus.
 
In February 2008, the FASB issued authoritative guidance which deferred the effective date of ASC 820 to fiscal years beginning after November 15, 2008 for nonfinancial assets and nonfinancial liabilities, except for those items that are recognized or disclosed at fair value in the financial statements on a recurring basis, which for the Company was the fiscal year beginning January 1, 2009.  The Company applied the requirements of ASC 820 for fair value measurements of financial and nonfinancial assets and liabilities not valued on a recurring basis at January 1, 2009.  The adoption of this statement did not have a material effect on its financial reporting and disclosures.
 
Accounting Standards Update (“ASU”) 2009 -13
 
In October 2009, the FASB issued ASU 2009-13, Revenue Recognition (Topic 605), Multiple-Deliverable Revenue Arrangements amending ASC 605. ASU 2009-13 requires entities to allocate revenue in an arrangement using estimated selling prices of the delivered goods and services based on a selling price hierarchy. ASU 2009-13 eliminates the residual method of revenue allocation and requires revenue to be allocated using the relative selling price method. ASU 2009-13 is effective prospectively for revenue arrangements entered into or materially modified in fiscal years beginning on or after June 15, 2010. The Company is currently evaluating the impact of ASU 2009-13, but does not expect its adoption to have a material impact on the Company’s financial position or results of operations.
 
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS
ON ACCOUNTING AND FINANCIAL DISCLOSURE
 
On December 16, 2009, Ernst & Young LLP (“E&Y”) was dismissed as our independent registered public accounting firm.  This action was approved by the Audit Committee of the Board of Directors.
 
The reports of E&Y on the Company's consolidated financial statements for the fiscal years ended December 31, 2008 and December 31, 2007 did not contain any adverse opinion or a disclaimer of opinion, however the report issued on the financial statements for the year ended December 31, 2008 was modified as to our ability to continue as a going concern.
 
During the Company's fiscal years ended December 31, 2008 and December 31, 2007 and through December 16, 2009, there were no disagreements with E&Y on any matter of accounting principles or practices, financial statement disclosure, or auditing scope or procedure, which disagreements, if not resolved to the satisfaction of E&Y, would have caused it to make reference thereto in its reports on the Company's financial statements for such fiscal years.
 
 
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During the Company’s fiscal years ended December 2008 and 2007 and through December 16, 2009, there were two “reportable events” as described in Item 304(a)(1)(v) of Regulation S-K promulgated under the Securities Exchange Act of 1934, as amended (the “Exchange Act”) (the “Reportable Events”).The Reportable Events were as follows:
 
(1)  As disclosed in our 2008 Form 10-K, as amended and filed with the Securities and Exchange Commission on September 14, 2009, our control environment did not sufficiently promote effective internal control over financial reporting throughout the organization because we did not have an appropriate level of technical knowledge, experience and training in the accounting for business combinations, stock based compensation, deferred income taxes and financial statement disclosure.
 
(2)  As we disclosed in the Current Report on Form 8-K which we filed with the Securities and Exchange Commission on June 24, 2009 and amended on July 20, 2009, on June 18, 2009 the Company was advised by E&Y that the audit opinion dated March 24, 2009 on the Company’s December 31, 2008 and 2007 consolidated financial statements could no longer be relied upon because of errors in our financial statements for the periods ended September 30, 2008, December 31, 2008 and March 31, 2009.  These errors included errors in valuing and classifying warrants issued in connection with a financing, recording the appropriate expense related to the issuance of common stock made in exchange for services, and appropriately accruing as a liability and recording bonus compensation.
 
On December 18, 2009, Davidson & Company LLP (“Davidson”) was engaged as our independent registered public accounting firm.  The engagement of Davidson was approved by the Audit Committee of the Board of Directors.  During the Company’s fiscal years ended December 31, 2008 and December 31, 2007 and through December 18, 2009, we did not consult with Davidson regarding any of the matters or events set forth in Item 304(a)(2)(i) or Item 304(a)(2)(ii) of Regulation S-K.

Effective January 24, 2008, Dale Matheson Carr-Hilton LaBonte LLP (“Dale Matheson”) was dismissed as our certifying independent public accountant engaged to audit our consolidated financial statements.  Dale Matheson audited our financial statements for the fiscal years ended December 31, 2006 and 2005, and it reviewed our unaudited financial statements for the fiscal quarters ended March 31, 2007, June 30, 2007, and September 30, 2007.  The report of Dale Matheson on our consolidated financial statements for the fiscal years ended December 31, 2006 and 2005 did not contain an adverse opinion, or a disclaimer of opinion, and was not qualified or modified as to uncertainty, audit scope, or accounting principles, except for an explanatory paragraph in our Form 10-KSB for the year ended December 31, 2006 as filed with the Securities and Exchange Commission on April 2, 2007, which provides that subsequent to the issuance of our 2005 consolidated financial statements and Dale Matheson’s initial report dated March 24, 2006, management discovered facts that existed at the date of the report, related to certain equity transactions, which resulted in a restatement of certain information in the 2005 consolidated financial statements.

During the 2005 and 2006 fiscal years and the subsequent interim period through the date of dismissal of Dale Matheson, there were no disagreements with Dale Matheson on any matter of accounting principles or practices, financial statement disclosure or auditing scope or procedure, which disagreements if not resolved to the satisfaction of Dale Matheson would have caused Dale Matheson to make reference to the subject matter of the disagreement in connection with their report, nor were there any “reportable events” as described in regulations promulgated under the Securities Exchange Act of 1934, as amended.

Effective January 24, 2008, we engaged Ernst & Young LLP (“EY”) to serve as our new independent certifying public accountant to audit our financial statements beginning with the fiscal year ended December 31, 2007.

Prior to engaging EY, we had not consulted EY regarding the application of accounting principles to a specified transaction, completed or proposed, the type of audit opinion that might be rendered on our financial statements or a reportable event, nor did we consult with EY regarding any disagreements with our prior auditors on any matter, scope or procedure, which disagreements, if not resolved to the satisfaction of the prior auditor, would have caused it to make a reference to the subject matter of the disagreements in connection with its reports.
 
 
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The dismissal of Dale Matheson as our certifying independent public accountant and the engagement of EY as our new certifying independent public accountant were both approved by our board of directors on January 24, 2008.
  
BUSINESS

We were incorporated under the laws of the State of Nevada on October 10, 1995 under the name “Troyden Corporation”.  We changed our name on August 21, 2000 from Troyden Corporation to “Communicate.com Inc.”, and again on May 30, 2008 to Live Current Media Inc.

Our corporate website is located at www.livecurrent.com.  Information included on the website is not a part of this prospectus.

We have 6 subsidiaries, but only one is currently significant to our business.   Our principal operating subsidiary is Domain Holdings Inc. (“Domain Holdings”).  We own approximately 98.2% of Domain Holdings’ outstanding capital stock.  Domain Holdings owns our domain names, including Perfume.com.

OUR BUSINESS

Through Domain Holdings, we own more than 800 domain names.  Our goal is to develop a portfolio of operating businesses either by ourselves or by entering into arrangements with businesses that operate in the product or service categories that are described by the domain name assets we own.  Our domain names span several consumer and business-to-business categories including health and beauty (such as Perfume.com), sports and recreation (such as Karate.com and Boxing.com), and global trade (Importers.com).  We believe that we can develop and sustain businesses based on these intuitive domain names in part because of the significant amount of search and direct type-in traffic they receive.  One of the best ways to ensure sites are found through search is to have a powerful domain name asset as a low-cost customer acquisition vehicle that easily enables ownership of the subject category.

We own a number of .cn (China) domain names.  We believe that the .cn domain names could have significant value as the internet market in China develops.  We also have a number of non-core “bound.com” domain names that we may choose to develop that cover expansive categories of interest such as shoppingbound.com, pharmacybound.com and vietnambound.com.

We have organized our operations into two principal segments:  (1) eCommerce Products, which we refer to in this discussion as “health and beauty”, and (2) Advertising.   Our health and beauty websites generate revenue by facilitating the sale of products direct to consumers (eCommerce).  Currently, our eCommerce revenues are primarily derived from the sale of fragrance products to consumers at our Perfume.com website.  Our sports and recreation, travel, and global trade websites generate revenues through the sale of online advertising space to advertisers, derived by offering “pay per click” and display advertising on various websites in our portfolio.

Prior to November 12, 2007, we also sold travel services through our majority-owned subsidiary FrequentTraveller.com Inc.  This business has been terminated.

eCommerce Revenues

We currently generate almost all of our eCommerce revenues through product sales on Perfume.com.  We plan to continue to build Perfume.com eCommerce revenues by expanding to more efficient distribution and fulfillment channels, creating a more engaging consumer experience, and performing continued technical improvements to the websites.  We will also continue to explore other product-related revenue streams across our domain name portfolio.
 
 
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Our Perfume.com website sells discounted brand name fragrances, including women’s perfume, men’s cologne, and designer hair care and skin care products direct to consumers in the United States and select international markets.  Perfume.com sells 100% authentic products and provides customers with a satisfaction guarantee.  We are not dependent on any single supplier for the products that we sell.  The products are supplied by various wholesale suppliers located in the United States.  Most of the sales of our health and beauty products from the Perfume.com website are made to consumers in the United States, although during 2008 we began shipping products to non-U.S. locations, with the greatest portion of these sales being made in Canada and the United Kingdom.  During 2008 and 2009, international sales were immaterial.

Our products are described in detail on our website.  The products are offered through an easily navigated website experience within a transaction secure environment accepting the usual modes of secure credit card payments, PayPal and Google Checkout.  Products can also be ordered using our toll-free telephone number.

By way of its intuitive domain name and through ongoing technical optimizations, Perfume.com consistently ranks highly in organic, unpaid search results across major search engines.  Organic search traffic delivers the majority of traffic and customers to Perfume.com.  The site also realizes traffic through direct navigation by visitors.  Finally, we acquire internet traffic through paid search, comparison shopping websites, and our robust email marketing efforts as well as through affiliate sales. We pay our affiliates sales commissions if they deliver traffic to Perfume.com that results in a successful sale.  Affiliates do not represent themselves as Perfume.com, and through a rigorously enforced policy, are not allowed to use our name.  Affiliates place our advertisements on their websites.  We pay these affiliates a commission when visitors to their sites click on our advertisements and make purchases on Perfume.com.

Advertising Revenues

Over time, we expect to generate significant revenues by selling advertising either directly to advertisers or in partnership with third party advertising networks.  During 2007 and early 2008, we had an arrangement with Overture Services, Inc. (“Overture”) pursuant to which we were paid a fee for referrals to sites with connections to Overture.  We terminated our relationship with Overture effective February 29, 2008, in order to have more flexibility to deploy advertising across our websites.  Currently, many of our websites are part of Google AdSense's network of publishers which generates advertising revenues and monetizes our properties.  Google AdSense matches ads to our sites’ content and audiences, and depending on the type of ad, we earn revenues from clicks or impressions.  The relationship with Google is a non-exclusive agreement and as we develop our domain websites we may revisit direct relationships or other third party advertising networks. 
 
In the past, we have had domain names relating to travel, such as Brazil.com and Indonesia.com, and we may acquire additional names relating to travel in the future.  We no longer host any significant travel websites.  Previously, these sites sought to provide much of the information a traveler to these destinations might need.  Aside from information and access to flights and hotels, the sites provided basic facts about the countries (history, language, maps and facts), information on tourist attractions and major cities, weather, blogs from travelers and links to other sites about the destination.  We earned advertising revenues and affiliate commission revenues for the referred sales of hotels, flights and travel bookings from these websites.
 
Importers.com is a trade website that connects businesses around the world by providing tools such as an e-mail service and a searchable, online database which helps facilitate communication between buyers and sellers.  Businesses register on the website for free.  Once registered, buyers and distributors can access information about manufacturers and wholesalers and vice versa.  The information is grouped in product categories or may be found via a search bar included on the website.  As long as both parties are members, they may contact each other via e-mail.  The website also provides useful information concerning international trade-related issues such as customs clearance, transportation providers and trade development organizations.  We earn advertising revenues from this website.
 
Sale and Lease of Domain Names

We own more than 800 domain names.  We believe that there is high value in building businesses around the domain names we own, however we recognize that there are opportunities whereby selling or leasing them may be more valuable than exploiting the ownership value of the names.  We also recognize that selling some non-core domain names is an effective way to raise funds in a non-dilutive manner.  Therefore, we actively marketed a few domain name assets for sale during late 2008 which resulted in one sale in December 2008 and ten more sales in 2009, not including our cricket.com domain name.  We continue to evaluate any offers received.  In the future, we may buy domain names to complement our existing businesses in the health and beauty, sports, travel and global trade categories.
 
 
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COMPETITIVE CONDITIONS

Currently almost all of our revenues are earned through our Perfume.com website.  The fragrance eCommerce business is intensely competitive.  Perfume.com’s current and potential competitors include eCommerce sites specializing in fragrance products, other eCommerce sites offering a wide variety of products including fragrances, and  traditional brick and mortar retailers with a high degree of brand awareness among consumers that have expanded into online sales, including various department stores and specialty health and beauty stores.  We believe that the principal competitive factors in our Perfume.com business include price, selection, ease of website use, fast and reliable fulfillment, strong customer service and development of a trusted brand.  Many of our current competitors have greater resources, more customers, longer operating histories and greater brand recognition.  They may secure better terms from suppliers, have more efficient distribution capability, and devote more resources to technology, fulfillment and marketing.

In addition, the Internet Corporation for Assigned Names and Numbers (“ICANN”) has introduced, and has proposed the introduction of, additional new domain name suffixes, which may be as or more attractive than the “.com” domain name suffix.  New root domain names may have the effect of allowing the entrance of new competitors at limited cost, which may further reduce the value of our domain name assets.  We do not presently intend to acquire domain names using newly authorized root domain names to match our existing domain names, although we acquired certain .cn (China) root domain names to complement our growth strategy.

DEPENDENCE ON ONE OR A FEW MAJOR CUSTOMERS
 
We do not depend on one or a few customers for a significant portion of our business.
 
PATENTS, TRADEMARKS AND PROPRIETARY RIGHTS

On November 16, 2007, we filed a trademark application with the US Patent & Trademark Office (“USPTO”) for the mark “LIVE CURRENT”.  A certificate of registration was issued on October 14, 2008 and the mark was assigned registration number 3,517,876.

On March 11, 2008, we filed a trademark application with the USPTO for the mark “DESTINATIONHUB”.  A certificate of registration was issued on December 9, 2008 and the mark was assigned registration number 3,544,934.

We currently do not own any patents and we are not a party to any license or franchise agreements, concessions, or labor contracts arising from our intellectual property.

All of our online businesses and web sites are copyrighted upon loading.   Our domain name, “Livecurrent.com”, has been registered with ICANN.

While we will consider seeking further protections for our intellectual property, we may be unable to avail ourselves of protections under United States laws because, among other things, our domain names are generic and intuitive.  Consequently, we will seek protection of our intellectual property only where we have determined that the cost of obtaining protection, and the scope of protection provided, results in a meaningful benefit to us.

EFFECT OF EXISTING GOVERNMENTAL REGULATION
 
 
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Our business is subject to regulation at the federal, state and local levels.  To date, we have not found it burdensome to comply with regulatory requirements.  The enactment of new adverse regulation or regulatory requirements, however, may have a negative impact upon us and our business

Licensing

Other than business and operations licenses applicable to most commercial ventures, we are not required to obtain any governmental approval for our business operations.  There can be no assurance, however, that governmental institutions will not, in the future, impose licensing or other requirements to which we will be subject.  Additionally, as noted below, there are a variety of laws and regulations that may, directly or indirectly, have an impact on our business.

Privacy Legislation and Regulations

Entities engaged in operations over the internet, particularly relating to the collection of user information, are subject to limitations on their ability to utilize such information under federal and state legislation and regulation.  In 2000, the Gramm-Leach-Bliley Act required that the collection of identifiable information regarding users of financial services be subject to stringent disclosure and “opt-out” provisions.  While this law and the regulations enacted by the Federal Trade Commission and others relates primarily to information relating to financial transactions and financial institutions, the broad definitions of those terms may make the businesses we enter into subject to the provisions of the Act.  This may increase the cost of doing business which may, in turn, reduce our revenues.  Similarly, the Children On-line Privacy and Protection Act (“COPPA”) imposes strict limitations on the ability of internet ventures to collect information from minors.  The impact of COPPA may be to increase the cost of doing business on the internet and reduce potential revenue sources.  We may also be impacted by the USA Patriot Act, which requires certain companies to collect and provide information to United States governmental authorities.  A number of state governments have also proposed or enacted privacy legislation that reflects or, in some cases, extends the limitations imposed by the Gramm-Leach-Bliley Act and COPPA.  These laws may further impact the cost of doing business on the internet and the attractiveness of our inventory of domain names.

Advertising Regulations

In response to concerns regarding “spam” (unsolicited electronic messages), “pop-up” web pages and other internet advertising, the federal government and a number of states have adopted or proposed laws and regulations which would limit the use of unsolicited internet advertisements.  The cumulative effect of these laws may be to limit the attractiveness of effecting sales on the internet, thus reducing the value of our inventory of domain names.

Taxation

Currently, the sale of goods and services on the internet is not subject to a uniform system of taxation.  A number of states, as well as the federal government, have considered enacting legislation that would subject internet transactions to sales, use or other taxes.  Because there are a variety of jurisdictions considering such actions, any attempt to tax internet transactions could create uncertainty in the ability of internet-based companies to comply with varying, and potentially contradictory, requirements.  We cannot predict whether any of the presently proposed schemes will be adopted, or the effect any of them would have on our operations.

EMPLOYEES

We presently employ 18 full-time and 5 part-time employees, as well as 1 consultant.

DESCRIPTION OF PROPERTY

Our principal office is located at #645-375 Water Street, Vancouver, British Columbia V6B5C6, Canada.  We lease this office space, which consists of approximately 5,400 square feet.  The lease has a term of 5 years, beginning on October 1, 2007 and ending on September 30, 2012.  Pursuant to the terms of the lease agreement, we have committed to basic rent costs for the remaining 3 fiscal years commencing January 1, 2010 as follows: (a) year 1 - $121,531; (b) year 2 - $126,873; (c) year 3 (which will be comprised of nine months only) - $98,159.  We are also responsible for common area costs which are currently estimated to be equal to approximately 73% of basic rent.
 
 
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We also lease an office located at 12201 Tukwila Intl. Blvd, Suite 200, Tukwila, Washington 98168 for a nominal amount per month.

LEGAL MATTERS

In the normal course of business, we may become involved in various legal proceedings.  Except as stated below, we know of no pending or threatened legal proceeding to which we are or will be a party which, if successful, might result in a material adverse change in our business, properties or financial condition.

In December 1999, Domain Holdings commenced a lawsuit in the Supreme Court of British Columbia (No. C996417) against Paul Green for breach of fiduciary duty for wrongfully attempting to appropriate Domain Holdings’ business opportunities.  Mr. Green was Domain Holdings’ former Chief Executive Officer.  Domain Holdings is seeking an undetermined amount of damages and a declaration that it had just cause to terminate Mr. Green’s employment in or about June 1999.  No decision has been rendered in this case and Domain Holdings cannot predict whether it will prevail, and if it does, what the terms of any judgment may be.

On March 9, 2000, Paul Green commenced a separate action in the Supreme Court of British Columbia (No. S001317) against Domain Holdings.  In that action, Mr. Green claimed wrongful dismissal and breach of contract on the part of Domain Holdings.  Mr. Green is seeking an undetermined amount of damages and, among other things, an order of specific performance for the issuance of a number of shares in Domain Holdings’ capital stock equal to 18.9% or more of its outstanding shares.  On June 1, 2000, Domain Holdings filed a statement of defense and counterclaim.  We intend to vigorously defend this action.
  
DIRECTORS AND EXECUTIVE OFFICERS

The following table identifies our executive officers and directors, their ages, their respective offices and positions, and their respective dates of election or appointment.

Name
Age
Position
Officer/Director Since
       
C. Geoffrey Hampson
52
Chief Executive Officer, Principal Accounting Officer and Chairman of the Board
June 1, 2007
       
Mark Melville
40
President and Chief Corporate Development Officer
January 1, 2008 (Chief Corporate Development Officer)/February 4, 2009 (President)
       
Chantal Iorio
32
Vice President, Finance
January 7, 2008
       
James P. Taylor
54
Director
July 23, 2007
       
Mark Benham
58
Director
September 12, 2007
       
Boris Wertz
36
Director
March 14, 2008

The directors named above will serve until the next annual meeting of our stockholders or until their successors are duly elected and have qualified.  Officers will hold their positions at the pleasure of the board of directors, absent any employment agreement.  There is no arrangement or understanding between any of our directors or officers and any other person pursuant to which any director or officer was or is to be selected as a director or officer.
 
 
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BUSINESS EXPERIENCE DESCRIPTIONS

C. Geoffrey Hampson has been our Chief Executive Officer (“CEO”) and a director since June 1, 2007 and has been our Principal Financial Officer since January 31, 2008.  Mr. Hampson has been the founder, president, and CEO of many successful start-up and operating companies over the last 25 years.  He was CEO, President and a director of Peer 1 Network Enterprises, Inc., an internet infrastructure company from September 2000 to January 2006.  He has been the CEO of Corelink Data Centers, LLC since November 2007 and the CEO and a co-owner of Techvibes Media Inc., a local market technology resource website and blog, since March 2007.  Mr. Hampson sits on the boards of directors of several companies including Corelink Data Centers, LLC, a private company, since November 2007, Cricket Capital Corp., a company listed on the TSX Venture market, since March 2008, Techvibes Media Inc., a private company, since March 2007, Carat Exploration Inc., a company listed on the TSX Venture market, since January 2006, and Pacific Rodera Energy Inc., a company listed on the TSX Venture market, since May 2002.  Mr. Hampson devotes between 120 and 150 hours to our business per month.

James P. Taylor has been our director since July 23, 2007, and is the Chair of the Audit Committee.  Mr. Taylor has over 20 years of experience in corporate management, finance and planning.  From April 2008 to the present, he has served as the Chief Financial Officer of Corelink Data Centers, LLC.  From April 2007 to December 2007, he was the Chief Financial Officer of Lakewood Engineering and Manufacturing.  From May 2006 to April 2007, he was engaged as a financing and management consultant for various companies.  From February 2002 to April 2006, Mr. Taylor served as the Chief Financial Officer for Peer 1 Network Enterprises, Inc., a publicly traded company and North American provider of Internet infrastructure services.  While at Peer 1, he was responsible for financial and administrative operations and led the development of annual and strategic business plans and financial models.  From 2001 to 2002, Mr. Taylor served as Chief Operating Officer and Chief Financial Officer of Chicago Aerosol, LLC.  Mr. Taylor is a member of the Society of Competitive Intelligence.  Mr. Taylor is a graduate of Indiana University where he obtained a Bachelor of Science degree in Finance and Accounting.  He earned his MBA from DePaul University where he focused his studies on International Business and Corporate Finance.

Mark Benham has been our director since September 12, 2007.  He is Chair of the Compensation Committee and is also a member of the Audit Committee.  Mr. Benham has fifteen years of experience in private equity and investment banking.  Since 1994, Mr. Benham has been a partner at Celerity Partners, a private equity fund based in California.   Mr. Benham holds a B.A. in English from the University of California, Berkeley, and an M.A. and M.B.A. from the University of Chicago.

Mark Melville has been our Chief Corporate Development Officer since January 1, 2008.  On February 4, 2009, he was also named our President.  From July 2005 to November 2007, Mr. Melville was Global Account Manager at Monitor Group L.P., one of the world’s premier strategic consulting and investment firms.  While at Monitor, he worked directly with senior executives of Fortune 500 companies on a range of strategic initiatives and co-led Monitor’s West Coast technology practice.  From August 2002 to July 2005, Mr. Melville was Chief Executive Officer of SteelTrace Ltd., a leading provider of business process and requirements management software.  Mr. Melville sold SteelTrace to Compuware Corporation in 2006.  Prior to SteelTrace, from 1999 to 2001, he was the Vice President of Corporate Development at MobShop, a pioneer in online commerce.  Prior to MobShop from 1998 to 1999, he was a senior member of Exchange.com, which was sold to Amazon.com in 1999. Mr. Melville holds a Masters in Business Administration degree from the Harvard Graduate School of Business, a Masters in Public Administration degree from Harvard's JFK School of Government, and an Honors Bachelor degree in Finance from the University of British Columbia.

Chantal Iorio has served as our Vice President, Finance since January 7, 2008.  From 2000 to November 2007, Ms. Iorio was employed at HLB Cinnamon Jang Willoughby & Company, Chartered Accountants.  Most recently, she was a manager responsible for the supervision and training of staff, managing, delegating and reviewing files, completing and supervising audit, non-audit and tax procedures, as well as administering client relations.  Since September 2004, Ms. Iorio has been Treasurer, board of directors (volunteer) for the Vancouver Community Network, a not-for-profit organization focused on providing low-cost access to the internet to communities in Vancouver.  Ms. Iorio is a Chartered Accountant in British Columbia, Canada and a Certified Public Accountant in the state of Illinois.  She also holds a Bachelor of Commerce in International Business with a focus in Accounting from the University of British Columbia.
 
Boris Wertz was appointed as a director effective March 14, 2008.  Dr. Wertz was also appointed to serve as Chair of the Governance Committee of the board.  Dr. Wertz has an established career of strategic management and operational experience in the area of consumer internet use.  From February 2008 to the present, he has served as CEO of Nexopia, the most popular social networking utility for Canadian youth.  From November 2007 to the present, he has served as CEO of W Media Ventures, a Vancouver-based venture capital firm that focuses on consumer internet investments. From 2002 to 2007, Dr. Wertz was the Chief Operating Officer of AbeBooks.com, the world's largest online marketplace for books, which was recently sold to Amazon.com.  He also served as a Director of AbeBooks.com from November 2003 to November 2008.  He currently serves on the Board of Directors for Yapta Inc ., Suite 101, Inc., Indochino.com, TeamPages, Techvibes Media Inc. and Nexopia.com.  Dr. Wertz completed his Ph. D. as well as his graduate studies at the Graduate School of Management (WHU), Koblenz, majoring in Business Economics and Business Management.
 
 
76


 FAMILY RELATIONSHIPS

There are no family relationships among our directors and executive officers.

INVOLVEMENT IN CERTAIN LEGAL PROCEEDINGS

To the best of our knowledge, none of our directors or executive officers has, during the past five years:

·
been convicted in a criminal proceeding or been subject to a pending criminal proceeding (excluding traffic violations and other minor offences);
 
·
had any bankruptcy petition filed by or against any business of which he was a general partner or executive officer, either at the time of the bankruptcy or within two years prior to that time;

·
been subject to any order, judgment, or decree, not subsequently reversed, suspended or vacated, of any court of competent jurisdiction, permanently or temporarily enjoining, barring, suspending or otherwise limiting his involvement in any type of business, securities, futures, commodities or banking activities; or

·
been found by a court of competent jurisdiction (in a civil action), the Securities and Exchange Commission or the Commodity Futures Trading Commission to have violated a federal or state securities or commodities law, and the judgment has not been reversed, suspended, or vacated.

EXECUTIVE COMPENSATION

The following table summarizes all compensation for the 2007 and 2008 fiscal years received by our Chief Executive Officer and our two most highly compensated executive officers who earned more than $100,000.  All annual totals have been converted from Canadian dollars to U.S. dollars at the average 2008 foreign exchange rate of 0.9371.
  
Summary Compensation Table
Name and principal position
 
 
Year
 
 
Salary
($)(1)
 
 
Bonus
($)(1)
 
 
Stock
Awards
($)
Option
Awards
($)
Non-Equity Incentive Plan
($)
Non-qualified Deferred Compen-
sation Earnings ($)
 
All Other Compensation
($)
 
 
Total
($)
 
 
(a)
(b)
(c)
(d)
(e)
(f)
(g)
(h)
(i)
(j)
David Jeffs
Former Chief Executive Officer
July 2002 – September 30, 2007
2008
2007
None
102,100
None
98,726
None
3,311
None
None
None
None
None
None
None
175,382
None
379,519
Cameron Pan
Former Chief Financial Officer
Aug 2000 – Feb 2002
July 2002 – Jan 31, 2008
2008
2007
206,487
149,090
None
133,728
 
None
3,320
None
None
None
None
None
None
35,750
None
242,237
286,138
C. Geoffrey Hampson
Chief Executive Officer, Principal Accounting Officer and Chairman of the Board
June 1, 2007 – present (2)
2008
2007
285,320
162,908
 
None
167,563
None
None
594,030
198,610
None
None
None
None
None None
879,350
529,081
Mark Melville, Chief Corporate Development Officer January 1, 2008 to Present; President February 4, 2009 to Present (3)
2008
2007
230,276
None
 
281,130
None
 
None
None
350,000
None
 
None
None
None
None
35,844
None
897,250
None
 
Jonathan Ehrlich, Chief Operating Officer and President
Oct 2007 – January 31, 2009 (4)
2008
2007
258,612
65,823
235,650
186,181
None
None
724,010
181,251
 
None
None
None
None
49,198
None
1,267,470
433,254
 
 
77


 
(1) These amounts were paid by Domain Holdings.  As of the end of 2008, we owed no balances to Mr. Hampson or Mr. Melville, but owed $235,650 to Mr. Ehrlich.
(2) Mr. Hampson did not receive any compensation for services as our director.  We valued Mr. Hampson’s options using the Black Scholes option pricing model using the following assumptions: no dividend yield; expected volatility rate of 118.02%; a risk free interest rate of 3.97 and an expected life of 3 years resulting in a value of $1.78 per option granted.
(3) We valued Mr. Melville’s options using the Black Scholes option pricing model using the following assumptions: no dividend yield; expected volatility rate of 75.66%; risk free interest rate of 3.07% and an expected life of 3 years resulting in a value of $1.05 per option granted.
(4) We valued Mr. Ehrlich’s options using the Black Scholes option pricing model using the following assumptions: no dividend yield; expected volatility rate of 118.02%; risk free interest rate of 4.05% and an expected life of 3 years resulting in a value of $1.45 per option granted.

There are no plans that provide for the payment of retirement benefits, or benefits that will be paid primarily following retirement, including but not limited to tax-qualified defined benefit plans, supplemental executive retirement plans, tax-qualified defined contribution plans and nonqualified defined contribution plans.
 
Other than as discussed below in “Employment Agreements,” there are no contracts, agreements, plans or arrangements, written or unwritten, that provide for payment to a named executive officer at, following, or in connection with the resignation, retirement or other termination of a named executive officer, or a change in control of our company or a change in the named executive officer's responsibilities following a change in control, with respect to each named executive officer.
 
 
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On June 1, 2007, David Jeffs resigned as our Chief Executive Officer and remained President until September 27, 2007.  Pursuant to the terms and conditions of an employment severance agreement dated September 27, 2007 between us and Mr. Jeffs, Mr. Jeffs resigned as our President and as a director.  Pursuant to the severance agreement, we agreed to pay Mr. Jeffs a severance allowance in the amount of CDN$200,000 less any and all applicable government withholdings and deductions.  Furthermore, pursuant to the severance agreement, for a period starting on October 1, 2007 until December 31, 2007, we agreed to retain Mr. Jeffs as a consultant for a monthly fee of CDN$10,000 to assist in the day to day operations of Live Current, the transition of duties from Mr. Jeffs to Mr. Jonathan Ehrlich who assumed the position of President and Chief Operating Officer of Live Current on October 1, 2007, and the relocation of Live Current’s offices.

On January 31, 2008, Cameron Pan resigned as our Chief Financial Officer.  Pursuant to the terms and conditions of an employment severance agreement dated January 17, 2008 between us and Mr. Pan, Mr. Pan resigned as our Chief Financial Officer.  Pursuant to the severance agreement, we agreed to pay Mr. Pan CDN$248,000 representing CDN$158,400 of severance allowance, CDN$79,200 of accrued bonus and CDN$10,400 for other benefits, less any and all applicable government withholdings and deductions.  Furthermore, pursuant to the severance agreement, for a period starting on February 1, 2008 until April 30, 2008, we agreed to retain Mr. Pan as a consultant for a daily fee of CDN$750 or at an hourly rate of CDN$120, to assist in the day to day operations of Live Current and the transition of duties from Mr. Pan to others designated by Live Current.

On February 4, 2009, Jonathan Ehrlich resigned as our President and Chief Operating Officer, effective January 31, 2009.  Pursuant to the terms and conditions of an employment severance agreement dated February 4, 2009 between us and Mr. Ehrlich, the Company agreed to pay CDN$600,000 to Mr. Ehrlich, which consists of a severance allowance in the amount of CDN$298,000 and an accrued special bonus in the amount of CDN$250,000, less any and all applicable government withholdings and deductions, as well as other benefits in the amount of CDN$52,000.  The severance allowance and other benefits will be paid over a period of 12 months.  The accrued special bonus had become due on October 1, 2008 and has been expensed in the fourth quarter of the 2008 fiscal year.  The other benefits were owing to Mr. Ehrlich before his resignation.  The payment of the net amount of the accrued special bonus is to be converted to equity and paid in restricted shares of the Company’s common stock over a period of 12 months.  The number of shares of common stock to be issued for each payment will be computed using the closing price of the common stock on the 15th day of each month or, in the event that the 15th day is not a trading day, on the trading day immediately before the 15th day of the month.
 
On June 2, 2009 the employment severance agreement was amended.  As a result of this amendment, we were permitted to pay the remaining severance amounts owed to Mr. Ehrlich over a period of 10 months rather than 5 months. Mr. Ehrlich agreed to defer until December 31, 2009 the payment of the accrued special bonus, as of September 1, 2009 we were relieved from the payment of certain expenses that we had agreed to make on Mr. Ehrlich's behalf and from the obligation to pay relocation expenses to Mr. Ehrlich. 
 
On November 13, 2009 we also entered into a second amendment to the Employment Severance Agreement dated February 4, 2009 with Jonathan Ehrlich, our former President and Chief Operating Officer.  Pursuant to the second amendment, the severance allowance remaining to be paid and all additional benefits owed to Mr. Ehrlich as of  November 16, 2009 in the gross amount of $109,375 will be paid in a lump sum payment less all applicable withholdings rather than over a period of 10 months.  Furthermore, Mr. Ehrlich agrees to waive all of the net monthly equity payments that we are obligated to pay him under the Employment Severance Agreement and will accept $20,000 cash, less all applicable withholdings, in lieu thereof.  All amounts are expressed in Canadian dollars.
 
EMPLOYMENT AGREEMENTS

C. Geoffrey Hampson, Chief Executive Officer, Principal Accounting Officer and Chairman

We entered into an employment agreement with C. Geoffrey Hampson on May 31, 2007.  Pursuant to the employment agreement, Mr. Hampson is to serve as our Chief Executive Officer for a term of five years effective June 1, 2007 and subject to certain termination rights on the part of Live Current and Mr. Hampson.  The employment agreement provides that Mr. Hampson will receive an annual base salary of CDN$300,000, subject to annual review as well as a bonus of up to 60% of base salary as determined by the board of directors.  The employment agreement also entitles him to participate in the health, dental and other benefits or policies available to personnel with commensurate duties.  In connection with the employment agreement, on September 11, 2007 we granted to Mr. Hampson a stock option to purchase up to 1,000,000 shares of our common stock at an exercise price of $2.50 per share.  The option to purchase shares of our common stock vests over the term of the employment agreement as follows: (i) 333,333 shares were exercisable on September 11, 2008 and (ii) thereafter the right to purchase 83,333 shares vests after each successive three-month period until the entire option has vested.  Unless earlier terminated, the option will expire on September 11, 2012.  The stock option was granted pursuant to our 2007 Stock Incentive Plan.
 
 
79


 
On November 10, 2009 we entered into an amendment (the “Amendment”) with Mr. Hampson to the employment agreement.  The Amendment has an effective date of October 1, 2009.
 
Pursuant to the Amendment, Mr. Hampson’s annual salary has been reduced from CDN$300,000 to CDN$120,000 as of February 1, 2009.  The portion of Mr. Hampson’s salary that was deferred during the period beginning on February 1, 2009 and ending on September 30, 2009 in the amount of CDN$80,000, less any amounts as are required by law to be withheld, is to be converted to equity and paid in restricted shares of our common stock.  The number of shares of common stock to be issued will be computed using the closing price of the common stock on December 1, 2009.
 
The Amendment adds the following language to the definition of “change of control of the company”: (a) if the incumbent Board of Directors (the “Incumbent Board”) ceases to constitute a majority of the Company’s Board of Directors for any reason(s) other than (i) the voluntary resignation of one or more Board members; (ii) the refusal by one or more Board members to stand for election to the Board; and/or (iii) the removal of one or more Board members for good cause; provided, however, (1) that if the nomination or election of any new director of the Company was approved by a vote of at least a majority of the Incumbent Board, such new director shall be deemed a member of the Incumbent Board; and (2) that no individual shall be considered a member of the Incumbent Board if such individual initially assumed office (A) as a result of either an actual or threatened director election contest wherein a person or group of persons opposed a solicitation made by the Company with respect to the election or removal of directors at any annual or special meeting of the Company’s shareholders, or (B) as a result of a solicitation of proxies or consents by or on behalf of any person other than the Company or its designated representatives (a “Proxy Contest”), or (C) as a result of any agreement intended to avoid or settle any director election contest or Proxy Contest; (b) any cancellation or nonrenewal of the Company’s directors and officers insurance coverage without the approval of the Executive or the majority of the Incumbent Board; or (c) as a result of a successful tender offer.
 
The Amendment also includes a provision that allows any bonus paid to Mr. Hampson to be paid in common stock, in cash or in a combination of cash and common stock.  The entitlement to, amount and form of bonus remuneration must be determined and approved by the board of directors in its sole discretion.
 
On December 28, 2009 we entered into a second amendment to Mr. Hampson's employment agreement.  Pursuant to the second amendment, the salary that had been deferred was, instead, reduced by CDN $8,000 and the balance was paid in cash to Mr. Hampson.

Jonathan Ehrlich, former Chief Operating Officer and President

We entered into an employment agreement with Jonathan Ehrlich on September 11, 2007.  Pursuant to the employment agreement, Mr. Ehrlich was to serve as the Chief Operating Officer and President of Live Current for a term of five years effective October 1, 2007, subject to certain early termination rights on the part of Live Current and Mr. Ehrlich.  The employment agreement provided that Mr. Ehrlich was to receive an annual base salary of CDN$275,000, subject to annual review by the Chief Executive Officer and the board of directors as well as a bonus of up to 50% of his base salary, to be determined by the board of directors in its sole discretion.  He also was paid a signing bonus of CDN$200,000 upon his start date and was to be paid two special bonuses of CDN$250,000 each on each of October 1, 2009 and October 1, 2010 unless earlier terminated.  The employment agreement also entitled Mr. Ehrlich to participate in the health and dental and other benefits or policies available to personnel with commensurate duties.  In connection with the employment agreement, on September 8, 2007, Live Current granted a stock option to Mr. Ehrlich to purchase up to 1,500,000 shares of common stock at an exercise price of $2.04 per share.  The option was to vest over the term of the employment agreement as follows: (i) 500,000 shares were exercisable on October 1, 2008 and (ii) the right to purchase 125,000 shares vested on the last day of each successive three-month period thereafter until the entire option vested.  Unless earlier terminated, the option would expire on October 1, 2012.  The stock option was granted pursuant to our 2007 Stock Incentive Plan.  Mr. Ehrlich resigned as our Chief Operating Officer and President on February 4, 2009.

Mark Melville, Chief Corporate Development Officer

We entered into an employment agreement with Mark Melville on November 9, 2007.  Pursuant to the employment agreement, Mr. Melville serves as our Chief Corporate Development Officer for a term of five years effective January 1, 2008, subject to certain early termination rights on the part of Live Current and Mr. Melville.  The employment agreement provides that Mr. Melville will receive an annual base salary of CDN$250,000, beginning January 1, 2008, subject to annual review by the Chief Executive Officer and the board of directors, as well as a bonus of up to 50% of his base salary, to be determined by the board of directors in its sole discretion.  He also was paid a signing bonus of CDN$300,000 on his start date and is to be paid two special bonuses of CDN$100,000 each on each of January 1, 2009 and January 1, 2010.  We have not yet paid the bonus that was due on January 1, 2009.  The employment agreement also entitles Mr. Melville to participate in the health and dental and other benefits or policies available to personnel with commensurate duties.  In connection with the employment agreement, on January 1, 2008, we granted a stock option to Mr. Melville to purchase up to 1,000,000 shares of our common stock at an exercise price of $2.05 per share.  The option vests over the term of the employment agreement as follows: (i) the right to purchase 333,333 shares vested on January 1, 2009 and (ii) the right to purchase an additional 83,333 shares vests on the last day of each successive three month period thereafter, until the entire option has vested.  Unless earlier terminated, the option will expire on January 1, 2013.  The stock option was granted pursuant to our 2007 Stock Incentive Plan.  On February 4, 2009, Mr. Melville assumed the duties of the office of President.
 
 
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OUTSTANDING EQUITY AWARDS AT DECEMBER 31, 2008

The following table sets forth certain information concerning unexercised stock options for each named executive officer above.  There were no stock awards outstanding as of end of fiscal year 2008.
 
OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END
 
OPTION AWARDS
 
STOCK AWARDS
 
 
 
 
 
 
 
Name
 
Number of securities underlying unexercised options (#) Exercisable
   
Number of
securities
underlying unexercised
options (#)
Unexercisable
 
Equity
Incentive Plan Awards:
Number of Securities underlying unexercised unearned options (#)
 
Option
exercise
price ($)
 
Option expiration
date
 
Number
of shares
or units
of stock
that have
not
vested
(#)
Market
value of shares or units of
stock that have not vested
($)
Equity incentive
plan
awards: number of unearned shares,
units or
other
rights that have not vested
(#)
Equity incentive
plan
awards: Market or payout
value of unearned shares,
units or
other rights that have
not vested
($)
                                 
C. Geoffrey Hampson
   
416,666
(1)
   
583,334
(1)
   
$
2.50
 
09/11/2012
         
Jonathan Ehrlich
   
500,000
(2)
   
1,000,000
(2)
   
$
2.04
 
10/01/2012
         
Mark Melville
   
--
     
1,000,000
(3)
   
$
2.06
 
01/01/2013
         
 
 (1)
 
The option became exercisable as to 333,333 shares on September 11, 2008 and 83,333 shares on December 11, 2008, and will become exercisable as to an additional 83,333 shares on the last day of each successive three-month period thereafter, until all such shares have vested.
 (2)
 
The option became exercisable as to 500,000 shares on October 1, 2008 and will become exercisable as to an additional 125,000 shares on the last day of each successive three-month period thereafter, until all such shares have vested.
(3)
 
The option will become exercisable as to (i) 333,333 shares on January 1, 2009 and (ii) an additional 83,333 shares on the last day of each successive three-month period thereafter, until all such shares have vested.
 
 
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DIRECTOR COMPENSATION

On March 14, 2008, we granted to Dr. Boris Wertz a stock option to purchase up to 100,000 shares of our common stock at the exercise price of $2.49 per share.  The term of the option is 5 years.  The option is subject to vesting as follows: (i) the right to purchase 33,333 shares vests on the first anniversary of the stock option agreement and (ii) thereafter the right to purchase 8,333 shares vests after each successive three-month period.  The stock option was granted under our 2007 Stock Incentive Plan.

The following chart reflects all compensation awarded to, earned by or paid to the directors below for the fiscal year ended December 31, 2008.
 
DIRECTOR COMPENSATION
 
 
 
 
 
 
 
Name
 
 
 
 
 
Fees Earned
or Paid in Cash
($)
   
 
 
 
 
 
Stock
Awards
($)
   
 
 
 
 
 
Option
Awards
($)
   
 
Non-Equity Incentive Plan Compensation
($)
   
Change in Pension Value and Nonqualified Deferred Compensation Earnings
($)
   
 
 
 
 
All Other
Compensation
($)
   
 
 
 
 
 
 
 
Total ($)
 
                                           
James P. Taylor (1)
   
--
     
--
   
$
59,404
     
--
     
--
   
$
     
$
   
                                                         
Mark Benham (2)
   
--
     
--
   
$
58,068
     
--
     
--
   
$
     
$
   
                                                         
Boris Wertz (3)
   
--
     
--
   
$
31,711
     
--
     
--
   
$
     
$
   
                                                         
     
(1)
 
The aggregate number of stock awards and option awards issued to Mr. Taylor and outstanding as of December 31, 2008 is 0 and 100,000, respectively.
   
(2)
 
The aggregate number of stock awards and option awards granted to Mr. Benham and outstanding as of December 31, 2008 is 0 and 100,000 respectively.
     
(3)
 
The aggregate number of stock awards and option awards granted to Dr. Wertz and outstanding as of December 31, 2008 is 0 and 100,000 respectively.
 
                                                                             
                                                       
 
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Transactions with Related Persons

The following describes all transactions since January 1, 2006 and all proposed transactions in which we are, or we will be, a participant and the amount involved exceeds the lesser of $120,000 or 1% of the average of our total assets at year-end for the last two completed fiscal years, and in which any related person had or will have a direct or indirect material interest.

On June 30, 2006, in exchange for the return of the domain name “call.com”, we agreed to settle royalty obligations owed to us by Manhattan Assets Corp.  The value of this transaction was determined to be $250,000.  At the time of the transaction, one of the directors of Manhattan Assets Corp. was Richard N. Jeffs, who is the father of our then Chief Executive Officer, David Jeffs.
 
 
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We issued 32,400 shares of our restricted common stock during the 2006 fiscal year to our former Chief Executive Officer, David Jeffs, as partial payment for compensation due to him.  During the 2006 fiscal year we also issued 32,400 shares of our restricted common stock to Cameron Pan, our former Chief Financial Officer, as partial payment for compensation due to him.
 
On June 11, 2007, our board of directors issued 1,000,000 shares of common stock and warrants to purchase up to 1,000,000 additional shares of restricted common stock at the price of $1.25 effective until June 10, 2009 to Hampson Equities Ltd., a company owned and controlled by C. Geoffrey Hampson, our Chief Executive Officer, pursuant to a subscription agreement dated June 1, 2007.  The amount of the subscription was $1,000,000.
 
On September 24, 2007 we closed a $5,100,000 private placement financing in which Mr. Hampson invested $110,000.  Mr. Hampson received 55,000 restricted shares of our common stock.
 
On November 19, 2008, we closed a private placement financing in which Mr. Hampson invested $126,750.  Mr. Hampson received 195,000 restricted shares of common stock, two-year warrants to purchase 97,500 common shares at an exercise price of $0.78, and three-year warrants to purchase 97,500 common shares at an exercise price of $0.91.
 
On March 25, 2009, our board of directors reduced the exercise price of all outstanding stock options granted pursuant to the Live Current Media Inc. 2007 Stock Incentive Plan to $0.65.  These options are held by our officers, directors, employees, consultants and agents.  The original exercise prices ranged from a high of $3.30 to a low of $0.65.  As a result of this reduction, the exercise price of the outstanding stock option granted to Mr. Hampson was reduced from $2.50 per share and the exercise price of the outstanding stock options granted to Mr. Melville were reduced from $2.06 per share.  No other terms or conditions of the stock option grants were modified.
 
Certain of our current officers and directors have employment agreements with us and we entered into employment severance agreements with certain of our former officers.  See the section of this prospectus titled “Executive Compensation” for a discussion of these agreements.

Director Independence

We currently have three directors, Mr. Mark Benham, Mr. James P. Taylor, and Dr. Boris Wertz, who are independent directors as that term is defined under the rules of the NASDAQ Capital Market.  Mr. Benham serves as the chairman of the Compensation Committee and as a director of the Audit Committee.  Mr. Taylor serves as the chairman of the Audit Committee.  Dr. Wertz serves as the chairman of the Nominating and Governance Committee.  Both Mr. Benham and Mr. Taylor meet the independence requirements for Audit Committee members.

SELLING STOCKHOLDERS

We are registering shares of common stock owned by the selling stockholders and shares of common stock that may be acquired by them upon exercise of warrants they own.  The common stock and warrants were acquired in a private placement which closed on November 19, 2008.  The private placement was conducted under Regulation D of the Securities Act with a limited number of accredited investors.  A more complete description of this offering is included at the section of this prospectus titled “Prospectus Summary” at page 5.

With the exception of Geoffrey Hampson, our Chief Executive Officer, Chief Financial Officer, and a director, Mark Melville, our President and Chief Corporate Development Officer and Jonathan Ehrlich, our former President, no selling stockholder has, or within the past three years has had, any position, office or other material relationship with us or any of our predecessors or affiliates other than as a result of the ownership of our securities.
 
The following table also provides certain information with respect to the selling stockholders’ ownership of our securities as of January 19, 2010, the total number of securities they may sell under this prospectus from time to time, and the number of securities they will own thereafter assuming no other acquisitions or dispositions of our securities.  The selling stockholders can offer all, some or none of their securities, thus we have no way of determining the number they will hold after this offering.  Therefore, we have prepared the table below on the assumption that the selling stockholders will sell all shares covered by this prospectus.
 
 
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Some of the selling stockholders may distribute their shares, from time to time, to their limited and/or general partners or managers, who may sell shares pursuant to this prospectus.  Each selling stockholder may also transfer shares owned by him or her by gift, and upon any such transfer the donee would have the same right of sale as the selling stockholder.

We may amend or supplement this prospectus from time to time to update the disclosure set forth herein, however, if a selling stockholder transfers his or her interest in the common stock or the common stock purchase warrants prior to the effective date of the registration statement of which this prospectus is a part, we will be required to file a post-effective amendment to the registration statement to provide the information concerning the transferee.  Alternatively, if a selling stockholder transfers his or her interest in the common stock or the common stock purchase warrants after the effective date of the registration statement of which this prospectus is a part, we may use a supplement to update this prospectus.  With the exception of Mr. Scott Lamacraft, who is an affiliate of a broker-dealer, none of the selling stockholders are or were affiliated with registered broker-dealers.   Mr. Lamacraft purchased the securities in the ordinary course of business and at the time of the purchase he had no arrangements or understandings, directly or indirectly, with any person to distribute the securities.   See our discussion titled “Plan of Distribution” for further information regarding the selling stockholders’ method of distribution of these shares.
 
 
Selling
Stockholder
Shares
held before the
Offering
Shares
being
Offered
Shares
held after the
Offering
Percentage
Owned after
the Offering(1)
         
Ehrlich Real Estate Advisors(2)(12)
187,845
153,845
34,000
*
         
Mark Ernst(3)
307,692(14)
307,692
0
0
         
Rick Meslin(3)
307,692
307,692
0
0
         
Carl H. Jackson and Jodi Sansone(4)
1,374,545
553,845
820,700
3.42%
         
Scott E. Lamacraft(5)
1,008,129
719,229
288,900
1.20%
         
Jonathan Ehrlich(6)
306,621
76,921
229,700
1.00%
         
Mark Melville(7)
774,359
107,692
666,667
2.77%
         
Penson Financial Services Canada Inc. ITF Michael Bernstein A/C 6YA413F(8)
157,000
157,000
0
0
         
Mark L. Casey(9)
576,921
326,921
250,000
1.04%
         
Mark L. Casey and Carrie G. Casey, TR, UA 08-19-2008 The Casey Family Trust(10)
(15)
(15)
(15)
(15)
         
Geoffrey Hampson(11)
2,627,583
390,000
2,237,583
9.31%(16)
         
Benham Trust(2)(13)
153,845
153,845
0
0
         
TOTAL
7,782,234
3,254,682
4,527,550
18.84%
 
 
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* Indicates less than 1%.
(1) Based on 24,026,180 shares outstanding on January 19, 2010.
(2) The number of shares being offered includes 76,923 shares of common stock, 38,461 shares of common stock which may be acquired upon exercise of a warrant having an exercise price of $0.78 per share and 38,461 shares of common stock which may be acquired upon exercise of a warrant having an exercise price of $0.91 per share.
(3) The number of shares being offered includes 153,846 shares of common stock, 76,923 shares of common stock which may be acquired upon exercise of a warrant having an exercise price of $0.78 per share and 76,923 shares of common stock which may be acquired upon exercise of a warrant having an exercise price of $0.91 per share.
(4) The number of shares being offered includes 276,923 shares of common stock, 138,461 shares of common stock which may be acquired upon exercise of a warrant having an exercise price of $0.78 per share and 138,461 shares of common stock which may be acquired upon exercise of a warrant having an exercise price of $0.91 per share.
(5) The number of shares being offered includes 359,615 shares of common stock, 179,807 shares of common stock which may be acquired upon exercise of a warrant having an exercise price of $0.78 per share and 179,807 shares of common stock which may be acquired upon exercise of a warrant having an exercise price of $0.91 per share.
(6) The number of shares being offered includes 38,461 shares of common stock, 19,230 shares of common stock which may be acquired upon exercise of a warrant having an exercise price of $0.78 per share and 19,230 shares of common stock which may be acquired upon exercise of a warrant having an exercise price of $0.91 per share.
(7) Please refer to the beneficial ownership table on page 88 of this prospectus for a description of Mr. Melville’s beneficial ownership of our securities.  The number of shares being offered includes 53,846 shares of common stock, 26,923 shares of common stock which may be acquired upon exercise of a warrant having an exercise price of $0.78 per share and 26,923 shares of common stock which may be acquired upon exercise of a warrant having an exercise price of $0.91 per share. 
 (8) The number of shares being offered includes 78,500 shares of common stock, 39,250 shares of common stock which may be acquired upon exercise of a warrant having an exercise price of $0.78 per share and 39,250 shares of common stock which may be acquired upon exercise of a warrant having an exercise price of $0.91 per share. The person having voting and investment control over the securities owned by Penson Financial Services Canada Inc. is Michael Bernstein.
(9) Mr. Casey directly owns 163,460 shares of common stock, which includes 81,730 shares of common stock which may be acquired upon exercise of a warrant having an exercise price of $0.78 per share and 81,730 shares of common stock which may be acquired upon exercise of a warrant having an exercise price of $0.91 per share.  Also included in the total shares owned by Mr. Casey are 413,461 shares of common stock owned by the Casey Family Trust, which is also a selling shareholder in this offering.  Mr. Casey is both a trustee and a beneficiary of the Casey Family Trust and as such is both the legal and the beneficial owner of the common stock owned by the Casey Family Trust.
(10) The persons having voting and investment control over the securities owned by the Casey Family Trust are Mark L. Casey and Carrie G. Casey.
(11) The number of shares being offered includes 195,000 shares of common stock, 97,500 shares of common stock which may be acquired upon exercise of a warrant having an exercise price of $0.78 per share and 97,500 shares of common stock which may be acquired upon exercise of a warrant having an exercise price of $0.91 per share.
(12) The person having voting and investment control over the securities owned by Ehrlich Real Estate Advisors is Tom Ehrlich.  Tom Ehrlich is the brother of our former Chief Operating Officer and President, Jonathan Ehrlich.  Jonathan Ehrlich has no interest in Ehrlich Real Estate Advisors.
(13) The person having voting and investment control over the securities owned by the Benham Trust is Derek Benham.  Derek Benham is the brother of our director, Mark Benham.
(14) This information has been taken from the records of our stock transfer agent and has not been independently verified by Mr. Ernst.
(15) Shares held by the Casey Family Trust are included in the number of shares held by Mark L. Casey.  See footnote 9.
(16) Please refer to the beneficial ownership table on page 88 of this prospectus for a description of Mr. Hampson’s beneficial ownership of our securities.
 
 
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PLAN OF DISTRIBUTION

We are registering the shares of common stock on behalf of the selling stockholders.  Sales of shares may be made by selling stockholders, including their respective donees, transferees, pledgees or other successors-in-interest directly to purchasers or to or through underwriters, broker-dealers or through agents.  Sales may be made from time to time on the OTC Bulletin Board or any exchange upon which our shares may trade in the future, in the over-the-counter market or otherwise, at market prices prevailing at the time of sale, at prices related to market prices, or at negotiated or fixed prices.  The shares may be sold by one or more of, or a combination of, the following:

· 
a block trade in which the broker-dealer so engaged will attempt to sell the shares as agent but may position and resell a portion of the block as principal to facilitate the transaction (including crosses in which the same broker acts as agent for both sides of the transaction);

· 
purchases by a broker-dealer as principal and resale by such broker-dealer, including resales for its account, pursuant to this prospectus;

· 
ordinary brokerage transactions and transactions in which the broker solicits purchases;

· 
through options, swaps or derivatives;

· 
in privately negotiated transactions;

· 
in making short sales or in transactions to cover short sales;

· 
put or call option transactions relating to the shares; and

· 
any other method permitted under applicable law.

The selling stockholders may effect these transactions by selling shares directly to purchasers or to or through broker-dealers, which may act as agents or principals.  These broker-dealers may receive compensation in the form of discounts, concessions or commissions from the selling stockholders and/or the purchasers of shares for whom such broker-dealers may act as agents or to whom they sell as principals, or both (which compensation as to a particular broker-dealer might be in excess of customary commissions).  The selling stockholders have advised us that they have not entered into any agreements, understandings or arrangements with any underwriters or broker-dealers regarding the sale of their securities.

The selling stockholders may enter into hedging transactions with broker-dealers or other financial institutions.  In connection with those transactions, the broker-dealers or other financial institutions may engage in short sales of the shares or of securities convertible into or exchangeable for the shares in the course of hedging positions they assume with the selling stockholders.  The selling stockholders may also enter into options or other transactions with broker-dealers or other financial institutions which require the delivery of shares offered by this prospectus to those broker-dealers or other financial institutions.  The broker-dealer or other financial institution may then resell the shares pursuant to this prospectus (as amended or supplemented, if required by applicable law, to reflect those transactions).

The selling stockholders and any broker-dealers that act in connection with the sale of shares may be deemed to be “underwriters” within the meaning of Section 2(11) of the Securities Act of 1933, and any commissions received by broker-dealers or any profit on the resale of the shares sold by them while acting as principals may be deemed to be underwriting discounts or commissions under the Securities Act.  The selling stockholders may agree to indemnify any agent, dealer or broker-dealer that participates in transactions involving sales of the shares against liabilities, including liabilities arising under the Securities Act.  We have agreed to indemnify each of the selling stockholders and each selling stockholder has agreed, severally and not jointly, to indemnify us against some liabilities in connection with the offering of the shares, including liabilities arising under the Securities Act.
 
 
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The selling stockholders will be subject to the prospectus delivery requirements of the Securities Act.  We have informed the selling stockholders that the anti-manipulative provisions of Regulation M promulgated under the Securities Exchange Act of 1934 may apply to their sales in the market.

Selling stockholders also may resell all or a portion of the shares in open market transactions in reliance upon Rule 144 under the Securities Act, provided they meet the criteria and conform to the requirements of Rule 144.

Upon being notified by a selling stockholder that a material arrangement has been entered into with a broker-dealer for the sale of shares through a block trade, special offering, exchange distribution or secondary distribution or a purchase by a broker or dealer, we will file a supplement to this prospectus, if required pursuant to Rule 424(b) under the Securities Act, disclosing:

· 
the name of each such selling stockholder and of the participating broker-dealer(s);

· 
the number of shares involved;

· 
the initial price at which the shares were sold;

· 
the commissions paid or discounts or concessions allowed to the broker-dealer(s), where applicable;

· 
that such broker-dealer(s) did not conduct any investigation to verify the information set out or incorporated by reference in this prospectus; and

· 
other facts material to the transactions.

In addition, if required under applicable law or the rules or regulations of the Commission, we will file a supplement to this prospectus when a selling stockholder notifies us that a donee or pledgee intends to sell more than 500 shares of common stock.

We are paying all expenses and fees in connection with the registration of the shares.  The selling stockholders will bear all brokerage or underwriting discounts or commissions paid to broker-dealers in connection with the sale of the shares.
 
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

Security Ownership of Certain Beneficial Owners (more than 5%)

The following table sets forth certain information, as of January 19, 2010 , with respect to the holdings of (1) each person who is the beneficial owner of more than 5% of our common stock, (2) each of our directors, (3) each named executive officer, and (4) all of our directors and executive officers as a group.
 
Beneficial ownership of the common stock is determined in accordance with the rules of the Securities and Exchange Commission and includes any shares of common stock over which a person exercises sole or shared voting or investment powers, or of which a person has a right to acquire ownership at any time within 60 days of May 5, 2009.  Except as otherwise indicated, and subject to applicable community property laws, we believe that the persons named in this table have sole voting and investment power with respect to all shares of common stock held by them.  Applicable percentage ownership in the following table is based on 24,026,180 shares of common stock outstanding as of January 19, 2010 plus, for each individual, any securities that individual has the right to acquire within 60 days of January 19, 2010.
 
 
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Title of Class
 
Name and Address (1)
Shares Beneficially
Owned (2)
Percentage of Class
 
 
Beneficial Owners of
More than 5%:
   
Common Stock
Carl H. Jackson and Jodi Sansone (3)
22 Clinton Avenue
Westport, CT 06880
1,374,545
5.66%
 
Current Directors and Named Executive Officers:
   
Common Stock
C. Geoffrey Hampson, Chief Executive Officer, Principal Financial Officer, Director (4)
2,627,583
10.49%
Common Stock
Mark Melville, President, Chief Corporate Development Officer (5)
774,359
3.13%
Common Stock
Jonathan Ehrlich, former Chief Operations Officer, former President (6)
306,621
1.27%
Common Stock
Mark Benham, Director (7)
108,333
0.45%*
Common Stock
James P. Taylor, Director (8)
93,333
0.39%*
Common Stock
Boris Wertz,
Director (9)
66,667
0.28%*
 
All Directors and Executive Officers as a group (6 persons)
3,976,896
16.01%
 
* Less than 1%.
(1) Unless otherwise indicated, the address of the beneficial owner is c/o Live Current Media Inc., 375 Water Street, Suite 645, Vancouver, BC, V6B5C6, Canada.
(2) The information included in this table regarding shareholders who are not affiliated with the Company has been derived from the records of our stock transfer agent and public filings.
(3) Includes a warrant to purchase 138,461 shares of our common stock with an exercise price of $0.78 effective November 19, 2008, exercisable at any time, and expiring November 19, 2010 and a warrant to purchase 138,461 shares of our common stock with an exercise price of $0.91 effective November 19, 2008, exercisable at any time, and expiring November 19, 2011.  Both these warrants were issued as part of our private placement on November 19, 2008. 
(4) Includes 1,599,250 shares of common stock, and an option to purchase 833,333 shares of our common stock granted on September 11, 2007 pursuant to an employment agreement that will have vested within 60 days of January 19, 2010.  This does not include an option to purchase 166,667 shares of our common stock under the same grant, as Mr. Hampson will not have the right to acquire shares pursuant to this option until June 11, 2010.  Mr. Hampson’s holdings also include a warrant to purchase 97,500 shares of our common stock with an exercise price of $0.78 effective November 19, 2008, exercisable at any time, and expiring November 19, 2010 and a warrant to purchase 97,500 shares of our common stock with an exercise price of $0.91 effective November 19, 2008, exercisable at any time, and expiring November 19, 2011.  Both these warrants were issued as part of our private placement on November 19, 2008.
(5) Includes 53,846 shares of common stock, and an option to purchase 666,667 shares of our common stock granted on January 1, 2008 pursuant to an employment agreement that will have vested within 60 days of January 19, 2010.  This does not include an option to purchase 333,333 shares of our common stock under the same grant, as Mr. Melville will not have the right to acquire shares pursuant to this option until April 1, 2010.  Also includes a warrant to purchase 26,923 shares of our common stock with an exercise price of $0.78 effective November 19, 2008, exercisable at any time, and expiring November 19, 2010 and a warrant to purchase 26,923 shares of our common stock with an exercise price of $0.91 effective November 19, 2008, exercisable at any time, and expiring November 19, 2011.  Both these warrants were issued as part of our private placement on November 19, 2008. 
 
 
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(6) Includes 268,161 shares of common stock, a warrant to purchase 19,230 shares of our common stock with an exercise price of $0.78 effective November 19, 2008, exercisable at any time, and expiring November 19, 2010 and  a warrant to purchase 19,230 shares of our common stock with an exercise price of $0.91 effective November 19, 2008, exercisable at any time, and expiring November 19, 2011.  Both these warrants were issued as part of our private placement on November 19, 2008.
(7) Includes 25,000 shares of common stock, an option to purchase 83,333 shares of our common stock granted on September 11, 2007 for services as a member of our Board of Directors that will have vested within 60 days of January 19, 2010.  This does not include an option to purchase 16,667 shares of our common stock under the same grant, as Mr. Benham will not have the right to acquire shares pursuant to this option until June 12, 2010.
(8) Includes 10,000 shares of common stock, an option to purchase 83,333 shares of our common stock granted on September 11, 2007 for services as a member of our Board of Directors that will have vested within 60 days of January 19, 2010.  This does not include an option to purchase 16,667 shares of our common stock under the same grant, as Mr. Taylor will not have the right to acquire shares pursuant to this option until June 12, 2010.
(9) Includes an option to purchase 66,667 shares of our common stock granted on March 14, 2008 for services as a member of our Board of Directors that will have vested within 60 days of January 19, 2010.  This does not include an option to purchase 33,333 shares of our common stock under the same grant, as Dr. Wertz will not have the right to acquire shares pursuant to this option until June 14, 2010.

CHANGE OF CONTROL

To our knowledge, there are no present arrangements or pledges of securities of our company that may result in a change in control.
DESCRIPTION OF SECURITIES

GENERAL

We are presently authorized under our Articles of Incorporation to issue 50,000,000 shares of common stock $.001 par value per share.  The following description of our capital stock is only a summary and is subject to and qualified by our Articles of Incorporation, as amended, copies of which will be provided by us upon request, and by the provisions of applicable corporate laws of the State of Nevada.

Article I, section 2 of our bylaws states in pertinent part, “Special meetings of the stockholders may be held at the office of the Company in the State Of Nevada, or elsewhere, whenever called by the President, or by the Board of Directors, or by vote of, or by an instrument in writing signed by the holders of 51% of the issued and outstanding capital stock of the Company.”  This provision could have an effect of delaying, deferring or preventing a change in control because ownership of our common stock is widely disbursed.  The costs to an individual stockholder or to a group of stockholders wishing to call a special meeting of stockholders to, for example, remove the board, may be prohibitive or it may not be possible to obtain the approval of at least 51% of the outstanding shares to call the meeting.

COMMON STOCK

The holders of our common stock are entitled to one vote for each share held of record on all matters submitted to a vote of the stockholders.  The presence, in person or by proxy, of holders of 51% of the common stock is necessary to constitute a quorum at any meeting of our stockholders.  An affirmative vote of a majority in interest is required for the election of directors.  We may pay dividends at such time and to the extent declared by the board of directors in accordance with Nevada corporate law.  Our common stock has no preemptive or other subscription rights, and there are no conversion rights or redemption or sinking fund provisions with respect to such shares.  All outstanding shares of common stock are fully paid and non-assessable.  To the extent that additional shares of common stock may be issued in the future, the relative interests of the then existing stockholders may be diluted.
 
 
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WARRANTS

We are registering 1,627,338 shares of common stock underlying warrants issued to the investors in the private offering we closed on November 19, 2008.  Warrants with an exercise price of $0.78 per share and conveying the right to purchase a total of 813,669 shares of common stock have a term of 2 years from the date of issuance.  Warrants with an exercise price of $0.91 per share and converying the right to purchase a total of 813,669 shares of common stock have a term of 3 years from the date of issuance.

To the extent there is no effective registration statement registering the resale of the shares underlying the warrants, the warrant holders may, at their option, elect to exercise the warrants on a cashless basis, by canceling a portion of the warrants in payment of the purchase price payable in respect of the number of warrant shares purchased upon such exercise.  In the event of a cashless exercise, the number of warrant shares issued to the holder shall be determined according to the following formula:

X = Y(A-B)
            A

Where: 
X =
the number of warrant shares that are to be issued to the holder;
     
 
Y =
the number of warrant shares for which the warrant is being exercised (which includes both the number of warrant shares issued to the holder and the number of warrant shares subject to the portion of the warrant being cancelled in payment of the purchase price);
 
 
A =
the fair market value of one share of common stock; and
     
 
B =
the purchase price then in effect.

The warrants have standard provisions for adjustment in the event of a stock split, reverse stock split, stock dividend or reclassification.  In the event we reorganize our capital, reclassify our capital stock, consolidate or merge with or into another corporation, or sell, transfer or otherwise dispose of our property, assets or business to another corporation and, pursuant to the terms of such reorganization, reclassification, merger, consolidation or disposition of assets, shares of common stock of the successor or acquiring corporation, or any cash, shares of stock or other securities or property are to be received by or distributed to the holders of our common stock, then the holder shall have the right to receive, at the option of the holder, (a) upon exercise of the warrant, the number of shares of common stock of the successor or acquiring corporation and other property receivable upon or as a result of such reorganization, reclassification, merger, consolidation or disposition of assets or (b) cash equal to the value of this warrant as determined in accordance with the Black Scholes option pricing formula.  In case of any such reorganization, reclassification, merger, consolidation or disposition of assets, the successor or acquiring corporation must expressly assume the performance of the warrants, subject to such modifications as may be deemed appropriate by resolution of our board of directors.

DISCLOSURE OF COMMISSION POSITION OF INDEMNIFICATION FOR
SECURITIES ACT LIABILITIES

Our Articles of Incorporation provides the following with respect to liability:

“No director or officer of the corporation shall be personally liable to the corporation of any of its stockholders for damages for breach of fiduciary duty as a director or officer involving any act or omission of any such director or officer provided, however, that the foregoing provision shall not eliminate or limit the liability of a director or officer for acts or omissions which involve intentional misconduct, fraud or a knowing violation of law, or the payment of dividends in violation of Section 78.300 of the Nevada Revised Statutes.  Any repeal or modification of this Article of the Stockholders of the Corporation shall be prospective only, and shall not adversely affect any limitation on the personal liability of a director of officer of the Corporation for acts or omissions prior to such repeal or modification.”
 
 
90


 
Section 78.7502 of the Nevada Revised Statutes provides that we may indemnify any person who was or is a party, or is threatened to be made a party, to any action, suit or proceeding brought by reason of the fact that he is or was a director, officer, employee or agent of the corporation, or is or was serving at the request of the corporation as a director, officer, employee or agent of another corporation or other entity. The expenses that are subject to this indemnity include attorneys’ fees, judgments, fines and amounts paid in settlement actually and reasonably incurred by the indemnified party in connection with the action, suit or proceeding. In order for us to provide this statutory indemnity, the indemnified party must not be liable under Nevada Revised Statutes section 78.138 or must have acted in good faith and in a manner he reasonably believed to be in, or not opposed to, the best interests of the corporation. With respect to a criminal action or proceeding, the indemnified party must have had no reasonable cause to believe his conduct was unlawful.

Section 78.7502 also provides that we may indemnify any person who was or is a party, or is threatened to be made a party, to any action or suit brought by or on behalf of the corporation by reason of the fact that he is or was serving at the request of the corporation as a director, officer, employee or agent of the corporation, or is or was serving at the request of the corporation as a director, officer, employee or agent of another corporation or other entity against expenses actually or reasonably incurred by him in connection with the defense or settlement of such action or suit if he is not liable under Nevada Revised Statutes section 78.138 of if he acted in good faith and in a manner he reasonably believed to be in or not opposed to the best interests of the corporation. We may not indemnify a person if the person is adjudged by a court of competent jurisdiction, after exhaustion of all appeals therefrom, to be liable to the corporation, or for amounts paid in settlement to the corporation, unless and only to the extent that the court in which such action or suit was brought or another court of competent jurisdiction shall determine upon application that, despite the adjudication of liability but in view of all the circumstances of the case, the person is fairly and reasonably entitled to indemnity.

Section 78.7502 requires us to indemnify our directors or officers against expenses, including attorneys’ fees, actually and reasonably incurred by him in connection with his defense, if he has been successful on the merits or otherwise in defense of any action, suit or proceeding, or in defense of any claim, issue or matter.

These indemnification provisions may be sufficiently broad to permit indemnification of the Company’s executive officers and directors for liabilities (including reimbursement of expenses incurred) arising under the Securities Act.

Insofar as indemnification for liabilities arising under the Securities Act may be permitted to our directors, officers and controlling persons pursuant to the foregoing provisions, or otherwise, we have been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable. No pending material litigation or proceeding involving our directors, executive officers, employees or other agents as to which indemnification is being sought exists, and we are not aware of any pending or threatened material litigation that may result in claims for indemnification by any of our directors or executive officers.

TRANSFER AGENT AND REGISTRAR

The transfer agent and registrar for our common stock Computershare Trust Company.  Computershare’s address is 350 Indiana Street, Suite 800, Golden, Colorado, 80401.

INTERESTS OF NAMED EXPERTS AND COUNSEL

We did not hire any expert or counsel on a contingent basis who will receive a direct or indirect interest in the Company or who was a promoter, underwriter, voting trustee, director, officer, or employee of the Company.  Richardson & Patel LLP, our legal counsel, has given an opinion regarding certain legal matters in connection with this offering of our securities.  Both Richardson & Patel LLP and its principals have accepted our common stock in exchange for services rendered to us in the past and, although they are under no obligation to do so, they may continue to accept our common stock for services rendered to us.   As of the date of this prospectus, Richardson & Patel LLP and its principals no longer own any shares of our common stock.
 
 
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EXPERTS

The financial statements included in this prospectus have been audited by Ernst & Young, LLP, independent certified public accountants, to the extent and for the periods set forth in their report appearing elsewhere herein and are included in reliance upon such report given upon the authority of that firm as experts in auditing and accounting.

WHERE YOU CAN FIND MORE INFORMATION

We have filed with the Securities and Exchange Commission a registration statement on Form S-1 under the Securities Act with respect to the shares of common stock being offered by this prospectus.  This prospectus does not contain all of the information included in the registration statement.  For further information pertaining to us and our common stock, you should refer to the registration statement and its exhibits.  Statements contained in this prospectus concerning any of our contracts, agreements or other documents are not necessarily complete.  If a contract or document has been filed as an exhibit to the registration statement, we refer you to the copy of the contract or document that has been filed.  Each statement in this prospectus relating to a contract or document filed as an exhibit is qualified in all respects by the filed exhibit.
 
We are subject to the informational requirements of the Securities Exchange Act of 1934 and file annual, quarterly and current reports, proxy statements and other information with the Securities and Exchange Commission.  You can read our filings, including the registration statement, over the internet at the Security and Exchange Commission’s website at www.sec.gov.  You may also read and copy any document we file with the Securities and Exchange Commission at its public reference facility at 100 F Street, N.E., Washington, D.C., 20549, on official business days during the hours of 10:00 a.m. to 3:00 p.m. Eastern time.   You may also obtain copies of the documents at prescribed rates by writing to the Public Reference Section of the Securities and Exchange Commission at 100 F Street, N.E., Washington, D.C., 20549.  Please call the Securities and Exchange Commission at 1-800-SEC-0330 for further information on the operation of the public reference facility.
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LIVE CURRENT MEDIA INC.
(formerly COMMUNICATE.COM INC.)
 
CONSOLIDATED FINANCIAL STATEMENTS
SEPTEMBER 30, 2009
(UNAUDITED)
 
 
CONSOLIDATED BALANCE SHEETS
F-2
   
CONSOLIDATED STATEMENTS OF OPERATIONS
F-3
   
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
F-4
   
CONSOLIDATED STATEMENTS OF CASH FLOWS
F-5
   
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
F-6 - F-34 
 
 
 
 
 
 
 
F-1

LIVE CURRENT MEDIA INC.
(formerly COMMUNICATE.COM INC.)
CONSOLIDATED BALANCE SHEETS
Expressed In U.S. Dollars
(Going Concern - See Note 1)
 
   
September 30, 2009
   
December 31, 2008
 
   
(unaudited)
   
(audited)
 
         
(As Restated -
See Note 2)
 
ASSETS
           
Current
           
Cash and cash equivalents
  $ 1,236,405     $ 1,832,520  
Accounts receivable (net of allowance for doubtful accounts of nil)
    221,856       93,582  
Prepaid expenses and deposits
    163,115       109,543  
Inventory
    50,146       74,082  
Current portion of receivable from sales-type lease (Note 12)
    23,423       23,423  
Total current assets
    1,694,945       2,133,150  
                 
Long-term portion of receivable from sales-type lease (Note 12)
    -       23,423  
Property & equipment (Note 8)
    240,147       1,042,851  
Website development costs (Note 9)
    242,101       355,391  
Intangible assets
    993,505       1,587,463  
Goodwill (Notes 5 and 7)
    2,606,040       2,606,040  
Total Assets
  $ 5,776,738     $ 7,748,318  
                 
LIABILITIES AND STOCKHOLDERS' EQUITY
               
Current
               
Accounts payable and accrued liabilities
  $ 1,749,318     $ 3,047,993  
Amounts payable to the BCCI and IPL (Note 6)
    -       1,000,000  
Deferred gains of amounts regarding Global Cricket Venture (Note 6)
    833,333       -  
Bonuses payable
    150,568       354,695  
Due to shareholders of Auctomatic (Note 7)
    270,664       789,799  
Convertible notes to shareholders of Auctomatic (Note 7)
    429,475       -  
Deferred revenue
    72,712       120,456  
Current portion of deferred lease inducements (Note 10)
    20,138       20,138  
Total current liabilities
    3,526,208       5,333,081  
                 
Deferred income tax (Note 14)
    129,156       206,370  
Deferred lease inducements (Note 10)
    40,276       55,380  
Warrants (Note 11(e))
    139,620       157,895  
Total Liabilities
    3,835,260       5,752,726  
                 
STOCKHOLDERS' EQUITY
               
Common Stock (Note 11)
               
Authorized: 50,000,000 common shares, $0.001 par value
               
Issued and outstanding:
               
24,026,180 common shares (December 31, 2008 - 23,546,370)
    15,335       14,855  
Additional paid-in capital
    16,308,713       14,757,932  
Accumulated deficit
    (14,373,893 )     (12,756,133 )
Total Live Current Media Inc. stockholders' equity
    1,950,155       2,016,654  
Non-controlling interest
    (8,677 )     (21,062 )
Total Stockholders' Equity
    1,941,478       1,995,592  
Total Liabilities and Stockholders' Equity
  $ 5,776,738     $ 7,748,318  
 
Commitments and Contingency (Notes 16 and 17)
Subsequent Events (Note 19)
 
See accompanying notes to consolidated financial statements

F-2

 
LIVE CURRENT MEDIA INC.
(formerly COMMUNICATE.COM INC)
CONSOLIDATED STATEMENTS OF OPERATIONS
Expressed In U.S. Dollars
(Unaudited)
 
   
Three Months Ended
   
Three Months Ended
   
Nine Months Ended
   
Nine Months Ended
 
   
September 30, 2009
   
September 30, 2008
   
September 30, 2009
   
September 30, 2008
 
         
(As Restated - See Note 2)
         
(As Restated - See Note 2)
 
SALES
                       
Health and beauty eCommerce
  $ 1,498,265     $ 1,934,829     $ 4,881,614     $ 5,663,053  
Other eCommerce
    -       -       -       455  
Sponsorship revenues
    218,672       -       218,672       -  
Domain name advertising
    19,345       19,855       66,715       75,108  
Miscellaneous and other income
    21,454       -       48,022       -  
Total Sales
    1,757,736       1,954,684       5,215,023       5,738,616  
                                 
COSTS OF SALES
                               
Health and Beauty eCommerce
    1,183,479       1,602,249       3,885,845       4,666,645  
Other eCommerce
    -       -       -       552  
                                 
Total Costs of Sales (excluding depreciation and amortization as shown below)
    1,183,479       1,602,249       3,885,845       4,667,197  
                                 
GROSS PROFIT
    574,257       352,435       1,329,178       1,071,419  
                                 
OPERATING EXPENSES
                               
Amortization and depreciation
    21,314       96,707       217,726       155,861  
Amortization of website development costs (Note 9)
    28,967       29,143       95,036       29,143  
Corporate general and administrative
    226,570       1,014,145       755,421       2,116,960  
ECommerce general and administrative
    63,461       114,973       217,348       385,281  
Management fees and employee salaries
    760,631       2,171,036       2,950,887       4,934,207  
Corporate marketing
    3,939       14,449       14,036       61,151  
ECommerce marketing
    107,678       99,412       334,065       378,484  
Other expenses (Note 13)
    -       20,000       264,904       683,547  
Total Operating Expenses
    1,212,560       3,559,865       4,849,423       8,744,634  
                                 
NON-OPERATING INCOME (EXPENSES)
                               
Gain on settlement of amounts due regarding Global Cricket Venture (Note 6)
    125,000       -       375,000       -  
Gain from sales and sales-type lease of domain names (Note 12)
    1,156,554       -       2,101,421       168,206  
Accretion interest expense (Note 7)
    -       (56,600 )     (63,300 )     (56,600 )
Interest expense
    (10,723 )             (15,251 )        
Interest and investment income
    3       7,266       1,558       66,444  
Gain on restructure of Auctomatic payable
    29,201       -       29,201       -  
Impairment of Auction Software (Note 8)
    -       -       (590,973 )     -  
Total Non-Operating Income (Expenses)
    1,300,035       (49,334 )     1,837,656       178,050  
                                 
NET INCOME (LOSS) BEFORE TAXES
    661,732       (3,256,764 )     (1,682,589 )     (7,495,165 )
                                 
Deferred tax recovery (Note 14)
    (64,732 )     -       (77,214 )     -  
                                 
CONSOLIDATED NET INCOME (LOSS)
    726,464       (3,256,764 )     (1,605,375 )     (7,495,165 )
                                 
ADD: NET (INCOME) LOSS ATTRIBUTABLE TO
                               
NON-CONTROLLING INTEREST
    (23,337 )     -       (12,385 )     75,478  
                                 
NET INCOME (LOSS) AND COMPREHENSIVE INCOME (LOSS) FOR THE
                               
PERIOD ATTRIBUTABLE TO LIVE CURRENT MEDIA INC.
  $ 703,127     $ (3,256,764 )   $ (1,617,760 )   $ (7,419,687 )
                                 
INCOME (LOSS) PER SHARE - BASIC AND DILUTED
                               
Net Income (Loss) attributable to Live Current Media Inc. common stockholders
  $ 0.03     $ (0.15 )   $ (0.07 )   $ (0.34 )
Weighted Average Number of Common Shares Outstanding - Basic
    23,593,205       21,625,005       23,593,205       21,625,005  
                                 
Net Income (Loss) attributable to Live Current Media Inc. common stockholders
  $ 0.03     $ (0.15 )   $ (0.07 )   $ (0.34 )
Weighted Average Number of Common Shares Outstanding - Diluted
    26,011,464       21,625,005       23,593,205       21,625,005  
 
See accompanying notes to consolidated financial statements
 
F-3

 
LIVE CURRENT MEDIA INC.
(formerly COMMUNICATE.COM INC)
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
Expressed In U.S. Dollars
 
 
               
Live Current Media Inc. Stockholders
             
   
Common stock
   
Additional Paid-in Capital
   
Accumulated Deficit
   
Total Stockholders' Equity
   
Non-Controlling Interest
   
Total Equity
 
   
Number of Shares
   
Amount
                               
Balance, December 31, 2007 (audited) (As Restated - See Note 2)
    21,446,623     $ 12,456     $ 10,170,004     $ (2,789,925 )   $ 7,392,535     $ 8,786     $ 7,401,321  
Stock-based compensation (Note 11d)
                    2,162,526               2,162,526       -       2,162,526  
Issuance of Common Stock
    -       -       -               -       66,692       66,692  
Issuance of 586,403 common shares per the merger agreement with Auctomatic (Note 7)
    586,403       586       1,248,279               1,248,865       -       1,248,865  
Issuance of 33,000 common shares to investor relations firm (Note 11b)
    33,000       33       85,649               85,682       -       85,682  
Issuance of 120,000 common shares to investor relations firm (Note 11b)
    120,000       120       218,057               218,177       -       218,177  
Issuance of 50,000 warrants to investor relations firm (Note 11e)
                    45,500               45,500       -       45,500  
Cancellation of 300,000 common shares not distributed (Note 11b)
    (300,000 )     -       -               -       -       -  
Private Placement of 1,627,344 units at $0.65 per share (Note 11b)
    1,627,344       1,627       898,253               899,880       -       899,880  
Share issue costs (Note 11b)
                    (86,803 )             (86,803 )     -       (86,803 )
Extinguishment of accounts payable (Note 11b)
    33,000       33       16,467               16,500       -       16,500  
Net loss and comprehensive loss
                            (9,966,208 )     (9,966,208 )     (96,540 )     (10,062,748 )
Balance, December 31, 2008 (audited) (As Restated - See Note 2)
    23,546,370       14,855       14,757,932       (12,756,133 )     2,016,654       (21,062 )     1,995,592  
Stock-based compensation (Note 11d)
                    1,416,160               1,416,160       -       1,416,160  
Issuance of 15,000 common shares to investor relations firm (Note 11b)
    15,000       15       5,685               5,700       -       5,700  
Extinguishment of accounts payable (Note 11b)
    372,898       373       129,028               129,401       -       129,401  
Issuance of 91,912 common shares per the merger agreement with Auctomatic (Note 7)
    91,912       92       (92 )             -       -       -  
Net loss and comprehensive loss
                            (1,617,760 )     (1,617,760 )     12,385       (1,605,375 )
Balance, September 30, 2009 (unaudited)
    24,026,180     $ 15,335     $ 16,308,713     $ (14,373,893 )   $ 1,950,155     $ (8,677 )   $ 1,941,478  
 
See accompanying notes to consolidated financial statements
 
F-4

 
LIVE CURRENT MEDIA INC.
(formerly COMMUNICATE.COM INC)
CONSOLIDATED STATEMENTS OF CASH FLOWS
Expressed In U.S. Dollars
(Unaudited)
 
   
Nine Months Ended
   
Nine Months Ended
 
   
September 30, 2009
   
September 30, 2008
 
         
(As Restated - See Note 2)
 
OPERATING ACTIVITIES
           
Net loss for the period
  $ (1,617,760 )   $ (7,419,687 )
Non-cash items included in net loss:
               
Deferred tax recovery (Note 14)
    (77,214 )     -  
Gain on settlement of amounts due to Global Cricket Venture (Notes 6)
    (375,000 )     -  
Gain on restructure of Auctomatic payable
    (29,201 )     -  
Impairment of Auction Software (Note 8)
    590,973       -  
Gain from sales and sales-type lease of domain names
    (2,101,421 )     (168,206 )
Accretion interest expense
    63,300       56,600  
Interest expense
    15,251       -  
Stock-based compensation
    1,416,160       1,633,873  
Warrants
    (18,275 )     9,480  
Issuance of common stock for services (Note 11b)
    5,700       264,859  
Amortization and depreciation
    297,658       169,900  
Change in operating assets and liabilities:
               
Accounts receivable
    (128,274 )     71,353  
Prepaid expenses and deposits
    (50,432 )     145,132  
Inventory
    23,936       -  
Accounts payable and accrued liabilities
    (1,169,274 )     422,193  
Bonuses payable
    (204,127 )     847,633  
Deferred revenue
    (47,744 )     (40,708 )
Cash flows from (used in) operating activities
    (3,405,744 )     (4,007,578 )
                 
INVESTING ACTIVITIES
               
Deferred acquisition costs
    -       (320,264 )
Net proceeds from sale of domain names
    2,360,628       -  
Net proceeds from sales-type lease of domain names
    628,423       140,540  
Cash consideration for Auctomatic (Note 7)
    (139,010 )     (1,640,793 )
Purchases of property & equipment
    (5,995 )     (182,531 )
Trademarks
    (3,140 )     -  
Website development costs (Note 9)
    (43,662 )     (380,342 )
Cash flows from (used in) investing activities
    2,797,244       (2,383,390 )
                 
FINANCING ACTIVITIES
               
Deferred financing costs
    -       (106,055 )
Net loss attributable to non-controlling interest
    12,385       (75,478 )
Cash flows from (used in) financing activities
    12,385       (181,533 )
                 
Net decrease in cash and cash equivalents
    (596,115 )     (6,572,501 )
                 
Cash and cash equivalents, beginning of period
    1,832,520       7,375,245  
Cash and cash equivalents, end of period
  $ 1,236,405     $ 802,744  
 
See accompanying notes to consolidated financial statements
 
F-5

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 1 – NATURE OF BUSINESS AND BASIS OF PRESENTATION


Nature of business
Live Current Media Inc. (the “Company” or “Live Current”) was incorporated under the laws of the State of Nevada on October 10, 1995 under the name “Troyden Corporation” and changed its name on August 21, 2000 from Troyden Corporation to “Communicate.com Inc.”.  On May 30, 2008, the Company changed its name from Communicate.com Inc. to Live Current Media Inc. after obtaining formal shareholder approval to do so at the Annual General Meeting in May 2008.

The Company’s principal operating subsidiary, Domain Holdings Inc. (“DHI”), was incorporated under the laws of British Columbia on July 4, 1994 under the name “IMEDIAT Digital Creations Inc.”.  On April 14, 1999, IMEDIAT Digital Creations, Inc. changed its name to “Communicate.com Inc.” and was redomiciled from British Columbia to the jurisdiction of Alberta.  On April 5, 2002, Communicate.com Inc. changed its name to Domain Holdings Inc.  DHI has 62,635,383 shares of common stock currently issued and outstanding.  61,478,225 shares, or approximately 98.2% of the outstanding shares, are held by Live Current.

Through DHI, the Company builds consumer Internet experiences around its portfolio of domain names.  DHI’s current business strategy is to develop or to seek partners to develop its domain names to include content, commerce and community applications.  DHI is currently actively developing the Perfume.com website, providing eCommerce for fragrance and other health and beauty products.  DHI develops content and sells advertising services on other domains held for future development.  Before August 2009, the Company was also developing Cricket.com, a media-rich consumer sports experience.  On August 25, 2009, the Company sold the domain name and assigned all of the rights, title, and interest in and to the original Memorandum of Understanding (“MOU”) with the Indian Premier League (“IPL”).  Refer to Note 6.

DHI owns 100% of 0778229 B.C. Ltd. (“Importers”), Acadia Management Corp. (“Acadia”), and a dormant company 612793 B.C. Ltd. (“612793”).  Acadia’s assets and liabilities were assigned to DHI in October 2008, and that company was dissolved and removed from the registrar of companies of British Columbia on January 21, 2009.

On March 13, 2008, the Company incorporated a wholly owned subsidiary in the state of Delaware, Communicate.com Delaware, Inc. (“Delaware”).  This subsidiary was incorporated in relation to the Auctomatic transaction. Refer to Note 7.

On August 8, 2008, the Company also formed a wholly-owned subsidiary in Singapore, LCM Cricket Ventures Pte. Ltd. (“LCM Cricket Ventures”).  This company holds 50.05% of Global Cricket Venture Pte. Ltd. (“Global Cricket Venture” or “GCV”).

Basis of presentation
The consolidated financial statements are presented in United States dollars and are prepared in accordance with accounting principles generally accepted in the United States.

Going Concern
The consolidated financial statements have been prepared on a going concern basis which assumes that the Company will be able to realize assets and discharge liabilities in the normal course of business for the foreseeable future. The Company has generated consolidated net income of $703,127 and realized a negative cash flow from operating activities of $886,966 for the three months ended September 30, 2009.  It has generated a consolidated net loss of $1,617,760 and realized a negative cash flow from operating activities of $3,405,744 for the nine months ended September 30, 2009.  At September 30, 2009, there is an accumulated deficit of $14,373,893 (December 31, 2008 - $12,756,133) and a working capital deficiency of $1,831,263 ($3,199,931 at December 31, 2008).

The Company's ability to continue as a going-concern is in substantial doubt as it is dependent on the continued financial support from its investors, the ability of the Company to raise equity financing and the attainment of profitable operations and further share issuances to meet the Company's liabilities as they become payable.   The outcome of these matters is dependant on factors outside of the Company’s control and cannot be predicted at this time.  See also Notes 6 and 7.
 
F-6

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)

NOTE 1 – NATURE OF BUSINESS AND BASIS OF PRESENTATION (continued)


Going Concern (continued)
These financial statements do not include any adjustments relating to the recoverability or classification of assets or the amounts or classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

The Company expects to achieve an improved financial position and enhanced liquidity by establishing and carrying out a plan of recovery as discussed in the consolidated financial statements included in the Company’s Amendment No. 1 to its Annual Report on Form 10-K for the year ended December 31, 2008.

NOTE 2 – RESTATEMENT OF CONSOLIDATED FINANCIAL STATEMENTS


Correction of an error in comparative periods:

The Company determined that its original consolidated financial statements as at and for the three month period ended March 31, 2009, as at and for the three and nine month periods ended September 30, 2008, and as at and for the years ended December 31, 2008 and 2007 (the “Original Financial Statements”) contained errors.  These errors, which are described below, affected opening balances as at December 31, 2007 and the financial position, results of operations and cash flows for the comparative periods ended December 31, 2008 and September 30, 2008.

A. Deferred income tax liability related to indefinite life intangible assets:

The Company’s intangible assets, comprised of its domain names, have book values in excess of their tax values.  The Original Financial Statements considered the taxable temporary differences associated with these indefinite life intangible assets in reducing the valuation allowance associated with its loss carryforwards.  This was an incorrect application of GAAP.  A deferred tax liability should have been recognized for these taxable temporary differences.  Correction of this error resulted in the recognition of a deferred tax liability of $206,370 as at December 31, 2008.

B. Non-Controlling Interest:

The Company determined that it should have recorded $66,692 of goodwill and an increase to non-controlling interest liability associated with the exchange of $3,000,000 of amounts due from a subsidiary for additional common stock in 2008.  See Note 5.

Prior to recognizing the non-controlling interest liabilities, the non-controlling interest’s share of subsidiary losses in 2008 and 2007 was limited to the non-controlling interest liability.  As a consequence of the above increases to non-controlling interest liabilities, the non-controlling interest’s share in subsidiary losses was increased by $0 in the three month period and $75,748 in the nine month period ended September 30, 2008.  There was no effect to the non-controlling interest on the consolidated balance sheets at December 31, 2008.

C. Management Compensation:

(i)  The financial statements for the three and nine month periods ended September 30, 2008 did not expense $77,729 and $255,481, respectively, for two CDN$250,000 special bonuses to be paid on October 1, 2008 and October 1, 2009 to the Company’s former President and Chief Operating Officer pursuant to his employment agreement.  These special bonuses were not discretionary, but would only be paid if he remained employed as an officer of the Company on the dates payable.  On February 4, 2009, he resigned as the Company’s President and Chief Operating Officer and employee, effective January 31, 2009.  There was no effect to the December 31, 2008 or September 30, 2009 financial statements.

(ii) The financial statements for the three and nine month periods ended September 30, 2008 did not expense $31,091 and $102,192, respectively, for two CDN$100,000 special bonuses to be paid on January 1, 2009 and January 1, 2010 to the Company’s current President and Chief Corporate Development Officer pursuant to his employment agreement. These special bonuses are not discretionary, but will only be paid if he remains employed as an officer of the Company on the dates payable.  The effect to the consolidated balance sheets at December 31, 2008 was an underaccrual of bonuses payable of $119,045.
 
F-7

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)

NOTE 2 – RESTATEMENT OF CONSOLIDATED FINANCIAL STATEMENTS (continued)


D. Estimated life of stock options:

The Company originally estimated the life of its stock options as equal to the vesting period for these options, 3 years.  The estimated life should have been 3.375 years, resulting in decreases of $6,514 and $90,850 to stock-based compensation expense in the three and nine month periods, respectively, ended September 30, 2008.

E. Other

(i)   Expense accruals
 
The Company discovered an accrual and cutoff error in its recorded accounting fees, resulting in an underaccrual of accounting expense (included in Corporate General and Administrative expenses) of $0 and $63,750 in the three and nine month periods, respectively, ended September 30, 2008.  The error resulted in an overaccrual of accounts payable and accounting expense (included in Corporate General and Administrative expenses) of $19,521 in the year ended December 31, 2008.

(ii)   Gain on sale of domain name
 
The Company failed to record website development costs attributable to a domain name sold in 2008, reducing website development costs and gain on sale of domain names by $37,408 in the year ended December 31, 2008.

F. Classification of warrants issued in November 2008 private placement:

In November 2008, the Company raised $1,057,775 of cash by selling 1,627,344 units consisting of one share of the Company’s common stock and two warrants, each for the purchase of a half share of common stock.  The offering price was $0.65 per unit.  The estimated fair value of the warrants was $157,895 and was presented as equity in the Original Financial Statements.  The warrants contained provisions which could require their redemption in cash in certain circumstances which may not all be within the Company’s control.  The fair value of the warrants therefore should have been recorded as a liability, with future changes to fair value reported as either income or expense in the period in which the change in fair value occurs.  There were no changes to the fair value of the warrants between the November 2008 issue date and December 31, 2008.  There was no effect to the comparative reported amounts at September 30, 2008.

G. Shares issued in connection with the merger with Auctomatic:

(i)   Valuation of shares issued as purchase consideration
 
The Auctomatic merger closed on May 22, 2008.  The original estimate of the fair value of the share purchase consideration attributable to the acquisition was based on the trading value of the shares around March 25, 2008.  However, the Merger Agreement had an adjustment provision regarding the number of shares to be issued, such that the shares should have been valued with reference to the May 22, 2008 closing date as opposed to the announcement date on March 25, 2008.  Using the average share price around the closing date, an additional $110,746 should have been recorded as additional paid-in capital and goodwill during the nine months ended September 30, 2008 and year ended December 31, 2008.

(ii)   Shares issued to Auctomatic founders
 
As part of the merger, the Company agreed to distribute 413,604 shares of its common stock payable on the first, second, and third anniversaries of the Closing Date (the “Distribution Date”) to the Auctomatic founders subject to their continuing employment with the Company or a subsidiary on each Distribution Date.  These shares, which were not accounted for in the Auctomatic purchase, also were not properly accounted for as compensation to the Auctomatic founders for their continued employment with the Company.  The related stock-based compensation expense that should have been recorded in the three and nine months ended September 30, 2008 was $104,251 and $149,577, respectively.
 
F-8

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 2 – RESTATEMENT OF CONSOLIDATED FINANCIAL STATEMENTS (continued)


H. Financial Statement Classification of Amounts Payable to the BCCI and IPL:

In order to provide clarity, the Company also classified separately on its consolidated balance sheets and consolidated statements of operations the $1,000,000 of amounts payable as at December 31, 2008 to the BCCI and IPL.

I. Tax Impact:

Exclusive of Item A, none of the above adjustments gave rise to an increase or decrease in the Company’s tax position.

The following is a summary of the significant effects of the restatements on the Company’s comparative consolidated statements of operations for the three months ended September 30, 2008.
 
For the three months ended September 30, 2008
 
Reference
   
As previously reported
   
Restatement adjustment
   
As restated
 
                         
SALES
        $ 1,954,684     $ -     $ 1,954,684  
                               
COSTS OF SALES (excluding depreciation and amortization as shown below)
      1,602,249       -       1,602,249  
                               
GROSS PROFIT
          352,435       -       352,435  
                               
OPERATING EXPENSES
                             
Amortization and depreciation
          96,707       -       96,707  
Amortization of website development costs
          29,143       -       29,143  
Corporate general and administrative
          1,014,145       -       1,014,145  
ECommerce general and administrative
          114,973       -       114,973  
Management fees and employee salaries
 
C(i), C(ii), D, G(ii)
      1,964,479       206,557       2,171,036  
Corporate marketing
          14,449       -       14,449  
ECommerce marketing
          99,412       -       99,412  
Other expenses
          20,000       -       20,000  
Total Operating Expenses
          3,353,308       206,557       3,559,865  
                               
NON-OPERATING INCOME (EXPENSES)
                             
Accretion interest expense
          (56,600 )     -       (56,600 )
Interest and investment income
          7,266       -       7,266  
Total Non-Operating Income (Expenses)
          (49,334 )     -       (49,334 )
                               
CONSOLIDATED NET LOSS
          (3,050,207 )     (206,557 )     (3,256,764 )
ADD: NET LOSS ATTRIBUTABLE TO
                             
NON-CONTROLLING INTEREST
  B       -       -       -  
                                 
NET LOSS AND COMPREHENSIVE LOSS FOR THE PERIOD
    $ (3,050,207 )   $ (206,557 )   $ (3,256,764 )
                                 
LOSS PER SHARE - BASIC AND DILUTED
                               
Net Loss attributable to Live Current Media Inc. common stockholders
    $ (0.14 )   $ (0.01 )   $ (0.15 )
Weighted Average Number of Common Shares
                               
Outstanding - Basic and Diluted
            21,625,005       -       21,625,005  
 
F-9

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 2 – RESTATEMENT OF CONSOLIDATED FINANCIAL STATEMENTS (continued)


The following is a summary of the significant effects of the restatements on the Company’s comparative consolidated statements of operations for the nine months ended September 30, 2008.
 
For the nine months ended September 30, 2008
 
Reference
   
As previously reported
   
Restatement adjustment
   
As restated
 
                         
SALES
        $ 5,738,616     $ -     $ 5,738,616  
                               
COSTS OF SALES (excluding depreciation and amortization as shown below)
      4,667,197       -       4,667,197  
                               
GROSS PROFIT
          1,071,419       -       1,071,419  
                               
OPERATING EXPENSES
                             
Amortization and depreciation
          155,861       -       155,861  
Amortization of website development costs
          29,143       -       29,143  
Corporate general and administrative
  E(i)       2,053,210       63,750       2,116,960  
ECommerce general and administrative
            385,281       -       385,281  
Management fees and employee salaries
  C(i), C(ii), D, G(ii)       4,517,807       416,400       4,934,207  
Corporate marketing
            61,151       -       61,151  
ECommerce marketing
            378,484       -       378,484  
Other expenses
            683,547       -       683,547  
Total Operating Expenses
            8,264,484       480,150       8,744,634  
                                 
NON-OPERATING INCOME (EXPENSES)
                               
Gain from sales and sales-type lease of domain names
      168,206       -       168,206  
Accretion interest expense
            (56,600 )     -       (56,600 )
Interest and investment income
            66,444       -       66,444  
Total Non-Operating Income (Expenses)
            178,050       -       178,050  
                                 
CONSOLIDATED NET LOSS
            (7,015,015 )     (480,150 )     (7,495,165 )
ADD: NET LOSS ATTRIBUTABLE TO
                               
NON-CONTROLLING INTEREST
  B       -       75,478       75,478  
                                 
NET LOSS AND COMPREHENSIVE LOSS FOR THE PERIOD
    $ (7,015,015 )   $ (404,672 )   $ (7,419,687 )
                                 
LOSS PER SHARE - BASIC AND DILUTED
                               
Net Loss attributable to Live Current Media Inc. common stockholders
    $ (0.32 )   $ (0.02 )   $ (0.34 )
Weighted Average Number of Common Shares
                               
Outstanding - Basic and Diluted
            21,625,005       -       21,625,005  
 
F-10

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 2 – RESTATEMENT OF CONSOLIDATED FINANCIAL STATEMENTS (continued)


The following is a summary of the significant effects of the restatements on the Company’s comparative consolidated statements of cash flows for the nine months ended September 30, 2008.
 
For the nine months ended September 30, 2008
 
Reference
   
As previously reported
   
Restatement adjustment
   
As restated
 
OPERATING ACTIVITIES
                       
Net loss for the period
        $ (7,015,015 )   $ (404,672 )   $ (7,419,687 )
Non-cash items included in net loss:
                             
Gain from sales and sales-type lease of domain names
      (168,206 )     -       (168,206 )
Accretion expense
          56,600               56,600  
Stock-based compensation
  D, G(ii)       1,575,146       58,727       1,633,873  
Warrants issued
            9,480       -       9,480  
Issuance of common stock for services
            264,859       -       264,859  
Amortization and depreciation
            169,900       -       169,900  
Change in operating assets and liabilities:
                               
Accounts receivable
            71,353       -       71,353  
Prepaid expenses and deposits
            145,132       -       145,132  
Accounts payable and accrued liabilities
  E(i)       247,697       63,750       311,447  
Bonuses payable
  C(i), C(ii)       489,960       357,673       847,633  
Deferred revenue
            (40,708 )     -       (40,708 )
Cash flows from (used in) operating activities
            (4,193,802 )     75,478       (4,118,324 )
                                 
INVESTING ACTIVITIES
                               
Deferred acquisition costs
            (320,264 )     -       (320,264 )
Net proceeds from sales-type lease of domain name
            140,540       -       140,540  
Cash consideration for Auctomatic
            (1,530,047 )     -       (1,530,047 )
Purchases of property & equipment
            (182,531 )     -       (182,531 )
Website development costs
            (380,342 )     -       (380,342 )
Cash flows used in investing activities
            (2,272,644 )     -       (2,272,644 )
                                 
FINANCING ACTIVITIES
                               
Deferred financing costs
            (106,055 )     -       (106,055 )
Net loss attributable to non-controlling interest
  B       -       (75,478 )     (75,478 )
Cash flows used in financing activities
            (106,055 )     (75,478 )     (181,533 )
                                 
Net increase (decrease) in cash and cash equivalents
            (6,572,501 )     -       (6,572,501 )
                                 
Cash and cash equivalents, beginning of period
            7,375,245       -       7,375,245  
Cash and cash equivalents, end of period
          $ 802,744     $ -     $ 802,744  
 
F-11

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 2 – RESTATEMENT OF CONSOLIDATED FINANCIAL STATEMENTS (continued)


The following is a summary of the significant effects of the restatements on the Company’s comparative consolidated statements of equity for the year ended December 31, 2008 and the nine months ended September 30, 2009.
 
       
As previously reported
 
Live Current Media Stockholders
         
       
Common stock
 
Additional Paid-in Capital
 
Accumulated Deficit
 
Total
 
Restatement Adjustment
 
As Restated
Total
 
Non-Controlling Interest
 
Total
Equity
 
   
Reference
 
Number of Shares
 
Amount
                             
Balance, December 31, 2007 (audited) (as restated)
      21,446,623   $ 12,456   $ 10,188,975   $ (2,525,678 ) $ 7,675,753   $ (283,218 $ 7,392,535   $ 8,786   $ 7,401,321  
Stock-based compensation
  D, G(ii)   -     -     2,111,354           2,111,354     51,172     2,162,526           2,162,526  
Issuance of Common Stock
  B   -     -     -           -     -     -     66,692     66,692  
Issuance of 586,403 common shares per the merger agreement with Auctomatic
  G(i)   586,403     586     1,137,533           1,138,119     110,746     1,248,865           1,248,865  
Issuance of 33,000 common shares to investor relations firm
      33,000     33     85,649           85,682     -     85,682           85,682  
Issuance of 120,000 common shares to investor relations firm
      120,000     120     218,057           218,177     -     218,177           218,177  
Issuance of 50,000 warrants to investor relations firm
      -     -     45,500           45,500     -     45,500           45,500  
Cancellation of 300,000 common shares not distributed
      (300,000 )   -     -           -     -     -           -  
Private Placement of 1,627,344 units at $0.65 per share
  F   1,627,344     1,627     1,056,148           1,057,775     (157,895 )   899,880           899,880  
Share issue costs
      -     -     (86,803 )         (86,803 )   -     (86,803 )         (86,803 )
Extinguishment of accounts payable
      33,000     33     16,467           16,500     -     16,500           16,500  
Net loss and comprehensive loss
  A, B, C(i), C(ii), D, E(i), E(ii), G(ii)                     (10,006,456 )   (10,006,456 )   40,248     (9,966,208 )   (96,540 )   (10,062,748 )
Balance, December 31, 2008 (audited) (as restated)
      23,546,370     14,855     14,772,880     (12,532,134 )   2,255,601     (238,947 )   2,016,654     (21,062 )   1,995,592  
Stock-based compensation
  D, G(ii)   -     -     386,513           386,513     223,830     610,343     -     610,343  
Issuance of 15,000 common shares to investor relations firm
      15,000     15     5,685           5,700     -     5,700     -     5,700  
Extinguishment of accounts payable
      345,075     346     120,430           120,776     -     120,776     -     120,776  
Net loss and comprehensive loss
  C(ii), D, E(i), E(ii), F, G(ii)                     (634,647 )   (634,647 )   (281,762 )   (916,409 )   (8,007 )   (924,416 )
Balance, March 31, 2009 (unaudited) (as restated)
      23,906,445     15,216     15,285,508     (13,166,781 )   2,133,943     (296,879 )   1,837,064     (29,069 )   1,807,995  
Stock-based compensation
      -     -     452,487           452,487     -     452,487     -     452,487  
Extinguishment of accounts payable
      27,823     27     8,598           8,625     -     8,625     -     8,625  
Issuance of 91,912 common shares per the merger agreement with Auctomatic
      91,912     92     (92 )         -     -     -     -     -  
Net loss and comprehensive loss
                        (1,404,478 )   (1,404,478 )   -     (1,404,478 )   (2,945 )   (1,407,423 )
Balance, June 30, 2009 (unaudited)
      24,026,180     15,335     15,746,501     (14,571,259 )   1,190,577     (296,879 )   893,698     (32,014 )   861,684  
Stock-based compensation
      -     -     353,330           353,330     -     353,330     -     353,330  
Net income (loss) and comprehensive income (loss)
                        703,127     703,127     -     703,127     23,337     726,464  
Balance, September 30, 2009 (unaudited)
      24,026,180   $ 15,335   $ 16,099,831   $ (13,868,132 ) $ 2,247,034   $ (296,879 ) $ 1,950,155   $ (8,677 ) $ 1,941,478  
 
F-12

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES


The following is a summary of significant accounting policies used in preparation of these consolidated financial statements:

Principles of consolidation
The consolidated financial statements include the accounts of the Company, its wholly owned subsidiary Delaware, its wholly-owned subsidiary LCM Cricket Ventures, its 98.2% interest in its subsidiary DHI, DHI’s wholly owned subsidiaries Importers and 612793, and LCM Cricket Ventures’ 50.05% interest in Global Cricket Venture.  All significant intercompany balances and transactions are eliminated on consolidation.

Use of estimates
The preparation of consolidated financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of intangible assets, fair value measurement, related party transactions, stock based compensation, determination and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and for the periods that the consolidated financial statements are prepared. Actual results could differ from these estimates.

Business Combinations
On the acquisition of a subsidiary, the purchase method of accounting is used whereby the purchase consideration is allocated to the identifiable assets and liabilities on the basis of fair value at the date of acquisition.  The Company considers critical estimates involved in determining any amount of goodwill, and tests for impairment of such goodwill as disclosed in its Goodwill accounting policy below.

Revenue recognition
Revenues and associated costs of goods sold from the on-line sales of products, currently consisting primarily of fragrances and other beauty products, are recorded upon delivery of products and determination that collection is reasonably assured.  The Company records inventory as an asset for items in transit as title does not pass until received by the customer.  All associated shipping and handling costs are recorded as cost of goods sold upon delivery of products.

Web advertising revenue consists primarily of commissions earned from the referral of visitors from the Company’s websites to other parties.  The amount and collectibility of these referral commissions is subject to uncertainty; accordingly, revenues are recognized when the amount can be determined and collectibility can be reasonably assured.  In accordance with FASB Accounting Standards Codification (“ASC”) 605-45-45, Revenue Recognition - Principal Agent Considerations, the Company records web advertising revenues on a gross basis.

Sponsorship revenues consist of sponsorships related to past cricket tournaments that are receivable based on the Company’s prior agreements relating to the Cricket.com website.  Revenues are recognized once collectibility is reasonably assured.

Gains from the sale of domain names, whose carrying values are recorded as intangible assets, consist primarily of funds earned for the transfer of rights to domain names that are currently in the Company’s control.  Revenues have been recognized when the sale agreement is signed, the price is fixed and agreed upon by all parties, and the collectibility of the proceeds is reasonably assured.  In the nine months ended September 30, 2009, there were six sales of domain names.  Collectibility of the amounts owing on these sales is reasonably assured and therefore accounted for as sales in the period the transactions occurred.  In 2008, there was one sale of a domain name.  Collectibility of the amounts owing on this sale is reasonably assured and therefore accounted for as a sale in the period the transaction occurred.

Gains from the sales-type leases of domain names, whose carrying values are recorded as intangible assets, consist primarily of funds earned over a period of time for the transfer of rights to domain names that are currently in the Company’s control.  When collectibility of the proceeds on these transactions is reasonably assured, the gain on sale is accounted for as a sales-type lease in the period the transaction occurs.  In the nine months ended September 30, 2009, there was a sales-type lease of a domain name where collectibility of future payments owing on this sale were not reasonably assured.  Therefore, the gains were recorded based only on the amounts that were reasonably assured.  The contract for the sales-type lease was breached, however there was no effect to the financial statements.  In 2008, there was one sales-type lease of a domain name.  See also Note 12.
 
F-13

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)


Foreign currency transactions
The consolidated financial statements are presented in United States dollars.  The functional currency of the Company is United States dollars.  In accordance with ASC 830, Foreign Currency Matters, the foreign currency financial statements of the Company’s subsidiaries are translated into U.S. dollars.  Monetary assets and liabilities are translated using the foreign exchange rate that prevailed at the balance sheet date.  Revenue and expenses are translated at weighted average rates of exchange during the year and stockholders’ equity accounts and certain other historical cost balances are translated by using historical exchange rates.  Any resulting exchange gains and losses are presented as cumulative foreign currency translation gains (losses) within other accumulated comprehensive income (loss).  There was no effect to comprehensive income (loss) related to the share conversion with DHI.

Transactions denominated in foreign currencies are remeasured at the exchange rate in effect on the respective transaction dates and gains and losses are reflected in the consolidated statements of operations.

Comprehensive income (loss)
Comprehensive income (loss) includes all changes in equity of the Company during a period except those resulting from investments by shareholders and distributions to shareholders.  Comprehensive income (loss) includes net income (loss) and other comprehensive income (loss) (“OCI”).  The major components included in OCI are cumulative translation adjustments arising on the translation of the financial statements of self-sustaining foreign operations and unrealized gains and losses on financial assets classified as available-for-sale. The Company has no self-sustaining foreign operations or unrealized gains or losses on financial assets classified as available-for-sale.

Earnings (Loss) per share
Basic earnings (loss) per share is computed by dividing earnings (losses) for the period by the weighted average number of common shares outstanding for the period.  Diluted earnings (loss) per share reflects the potential dilution of securities by including other potential common stock in the weighted average number of common shares outstanding for a period and is not presented where the effect is anti-dilutive.

Cash and cash equivalents
The Company considers all highly liquid instruments, with original maturity dates of three months or less at the time of issuance, to be cash equivalents.

Accounts receivable and allowance for doubtful accounts
The Company’s accounts receivable balance consists primarily of goods and services taxes (GST) receivable, advertising revenues receivable and sponsorship revenues.  Per the Company’s review of open accounts and collection history, the accounts receivable balances are reasonably considered to be collectible and therefore no allowance for doubtful accounts has been reflected at quarter end.

Inventory
Inventory is recorded at the lower of cost or market using the first-in first-out (FIFO) method.  The Company maintains little or no inventory of perfume which is shipped from the supplier directly to the customer.  The inventory on hand as at September 30, 2009 is recorded at cost of $50,146 (December 31, 2008 - $74,082) and represents inventory in transit from the supplier to the customer.

Property & Equipment
These assets are stated at cost. Minor additions and improvements are charged to operations, and major additions are capitalized. Upon retirement, sale or other disposition, the cost and accumulated depreciation are eliminated from the accounts, and a gain or loss is included in operations.

Amortization for equipment is computed using declining balance method at the following annual rates:
 
Office Furniture and Equipment 20%
Computer Equipment 30%
Computer Software 100%
Auction Software 3 years straight-line
 
F-14

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)


Property & Equipment (continued)
Amortization for leasehold improvements is based on a straight-line method calculated over the term of the lease.  Auction software was amortized straight line over the life of the asset and was written off at June 30, 2009.  Other additions are amortized on a half-year basis in the year of acquisition.

Website development costs
The Company has adopted the provisions of ASC 350-50-25, Website Development Costs, whereby costs incurred in the preliminary project phase are expensed as incurred; costs incurred in the application development phase are capitalized; and costs incurred in the post-implementation operating phase are expensed as incurred.  Website development costs are stated at cost less accumulated amortization and are amortized using the straight-line method over its estimated useful life.  Upgrades and enhancements are capitalized if they result in added functionality which enables the software to perform tasks it was previously incapable of performing.  See also Note 9.

Intangible assets
The Company has adopted the provisions of ASC 350, Intangibles – Goodwill and Other, which revises the accounting for purchased goodwill and intangible assets. Under ASC 350, intangible assets with indefinite lives are no longer amortized and are tested for impairment annually.  The determination of any impairment would include a comparison of estimated future operating cash flows anticipated during the remaining life with the net carrying value of the asset as well as a comparison of the fair value to book value of the Company.

The Company’s intangible assets, which consist of its portfolio of generic domain names, have been determined to have an indefinite life and as a result are not amortized.  Management has determined that there is no impairment of the carrying value of intangible assets at September 30, 2009.

Goodwill
Goodwill represents the excess of acquisition cost over the fair value of the net assets of acquired entities.  In accordance with ASC 350-20, Goodwill, the Company is required to assess the carrying value of goodwill annually or whenever circumstances indicate that a decline in value may have occurred, utilizing a fair value approach at the reporting unit level.  A reporting unit is the operating segment, or a business unit one level below that operating segment, for which discrete financial information is prepared and regularly reviewed by segment management.

The goodwill impairment test is a two-step impairment test.  In the first step, the Company compares the fair value of each reporting unit to its carrying value.  The Company determines the fair value of its reporting units using a discounted cash flow approach.  If the fair value of the reporting unit exceeds the carrying value of the net assets assigned to that reporting unit, goodwill is not impaired and the Company is not required to perform further testing.  If the carrying value of the net assets assigned to the reporting unit exceeds the fair value of the reporting unit, then the Company must perform the second step in order to determine the implied fair value of the reporting unit’s goodwill and compare it to the carrying value of the reporting unit’s goodwill.  The activities in the second step include valuing the tangible and intangible assets and liabilities of the impaired reporting unit based on their fair value and determining the fair value of the impaired reporting unit’s goodwill based upon the residual of the summed identified tangible and intangible assets and liabilities.

The Company assessed the carrying value of goodwill at the December 31, 2008 fiscal year end, and there are no indications that a decline in value may have occurred to September 30, 2009.  At that date, the fair value of the Perfume.com reporting unit exceeded the carrying value of the assigned net assets, therefore no further testing was required and an impairment charge was not required.

Deferred Revenue
Revenue that has been received but does not yet qualify for recognition under the Company's policies is reflected as either deferred revenue or long-term deferred revenue.

Deferred Lease Inducements
Lease inducements, including rent free periods, are deferred and accounted for as a reduction of rent expense over the term of the related lease on a straight-line basis.
 
F-15

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)


Advertising Costs
The Company recognizes advertising expenses in accordance with ASC 720-35, Advertising Costs. As such, the Company expenses the costs of producing advertisements at the time production occurs or the first time the advertising takes place and expenses the cost of communicating advertising in the period during which the advertising space or airtime is used.  Internet advertising expenses are recognized as incurred based on the terms of the individual agreements, which are generally: 1) a commission for traffic driven to the Website that generates a sale or 2) a referral fee based on the number of clicks on keywords or links to its Website generated during a given period.  Total advertising expense of $111,617 for the three months and $348,101 for the nine months ended September 30, 2009 respectively ($113,861 for the three months and $439,635 for the nine months ended September 30, 2008 respectively) is included in the “Corporate Marketing” and “eCommerce Marketing” categories on the Company’s consolidated statements of operations.

Stock-based compensation
Beginning on July 1, 2007, the Company began accounting for stock options under the provisions of ASC 718, Stock Compensation, which requires the recognition of the fair value of stock-based compensation. Under the fair value recognition provisions for ASC 718, stock-based compensation cost is estimated at the grant date based on the fair value of the awards expected to vest and recognized as expense ratably over the requisite service period of the award. The Company has used the Black-Scholes valuation model to estimate fair value of its stock-based awards which requires various judgmental assumptions including estimating stock price volatility and expected life. The Company’s computation of expected volatility is based on a combination of historical and market-based volatility. In addition, the Company considers many factors when estimating expected life, including types of awards and historical experience. If any of the assumptions used in the Black-Scholes valuation model change significantly, stock-based compensation expense may differ materially in the future from that recorded in the current period.

In August 2007, the Company’s Board of Directors approved an Incentive Stock Option Plan to make available 5,000,000 shares of common stock for the grant of stock options, including incentive stock options.  Incentive stock options may be granted to employees of the Company, while non-qualified stock options may be granted to employees, officers, directors, consultants, independent contractors and advisors of the Company, provided such consultants, independent contractors and advisors render bona-fide services not in connection with the offer and sale of securities in a capital-raising transaction or promotion of the Company’s securities.  See also Note 11.

The Company accounts for equity instruments issued in exchange for the receipt of goods or services from other than employees in accordance with ASC 718 and the conclusions reached by ASC 505-50.  Costs are measured at the estimated fair market value of the consideration received or the estimated fair value of the equity instruments issued, whichever is more reliably measurable.  The value of equity instruments issued for consideration other than employee services is determined on the earliest of a performance commitment or completion of performance by the provider of goods or services as defined by ASC 505-50.

On March 25, 2009, the Board of Directors approved a reduction in the exercise price of Stock Option grants previously made under the 2007 Incentive Stock Option Plan.  No other terms of the plan or the grants were modified.  See also Note 11(d).

Non-Controlling Interest
The consolidated financial statements include the accounts of DHI (and its subsidiaries).  All intercompany accounts and transactions have been eliminated upon consolidation.  The Company records non-controlling interest which reflects the 1.8% portion of the earnings of DHI and its subsidiaries allocable to the holders of the minority interest.
 
F-16


Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)


Income taxes
On January 1, 2007, the Company adopted the following new accounting policy related to income tax.  The Company began accounting for income tax under the provisions of Financial Accounting Standards Board (“FASB”) ASC 740-10, (“FIN 48”).  FIN 48 clarifies the accounting for uncertainty in income taxes recognized in an enterprise’s financial statements in accordance with ASC 740-10 and prescribes a recognition threshold and measurement process for financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return.  FIN 48 also provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure and transition. The Company and its subsidiaries are subject to U.S. federal income tax and Canadian income tax, as well as income tax of multiple state and local jurisdictions. Based on the Company’s evaluation, the Company has concluded that there are no significant uncertain tax positions requiring recognition in the Company’s financial statements. The Company’s evaluation was performed for the tax years ended December 31, 2002, 2003, 2004, 2005, 2006, 2007 and 2008, the tax years which remain subject to examination by major tax jurisdictions as of December 31, 2008.  The Company also evaluated the period ended September 30, 2009.  The Company may from time to time be assessed interest or penalties by major tax jurisdictions, although any such assessments historically have been minimal and immaterial to the Company’s financial results.  In the event the Company has received an assessment for interest and/or penalties, it has been classified in the financial statements as selling, general and administrative expense.

Recent Adopted Accounting Pronouncements
 
ASC 105
In June, 2009, the FASB issued Update No. 2009-01, The FASB Accounting Standards CodificationTM (“ASC”) as the source of authoritative U.S. generally accepted accounting principles (GAAP) recognized by the FASB to be applied by nongovernmental entities.  This guidance is set forth in Topic 105 (“ASC 105”).  Rules and interpretive releases of the Securities and Exchange Commission (SEC) under authority of federal securities laws are also sources of authoritative GAAP for SEC registrants. On the effective date of this Statement, the Codification will supersede all then-existing non-SEC accounting and reporting standards. All other nongrandfathered non-SEC accounting literature not included in the Codification will become nonauthoritative.  This statement is effective for financial statements issued for fiscal years and interim periods ending after September 15, 2009, which, for the Company, is the interim period ending September 30, 2009.  The Company adopted ASC 105 at September 30, 2009, however the adoption of this statement did not have a material effect on its financial results.  Further to the adoption of ASC 105, the Company has updated its references to GAAP.
 
ASC 855
In May, 2009, the FASB issued ASC 855, Subsequent Events. The new standard is intended to establish general standards of accounting for and disclosure of events that occur after the balance sheet date but before financial statements are issued or are available to be issued.  This statement is effective for financial statements issued for interim or annual financial periods ending after June 15, 2009, which, for the Company, was the interim period ending June 30, 2009.  The Company adopted ASC 855 in the second quarter of 2009, however it did not have a material effect to the Company’s current practice.
 
ASC 815-10-65
In March 2008, the FASB issued ASC 815, Derivatives and Hedging.  ASC 815 is intended to improve financial standards for derivative instruments and hedging activities by requiring enhanced disclosures to enable investors to better understand their effects on an entity's financial position, financial performance and cash flows. Entities are required to provide enhanced disclosures about: how and why an entity uses derivative instruments; how derivative instruments and related hedged items are accounted for under ASC 815; and how derivative instruments and related hedged items affect an entity's financial position, financial performance and cash flows.  ASC 815 was effective for financial statements issued for fiscal years and interim periods beginning after November 15, 2008, which for the Company was the fiscal year beginning January 1, 2009.  The Company adopted ASC 815-10-65 at January 1, 2009, however the adoption of this statement did not have a material effect on its financial results.
 
F-17

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)


Recently Adopted Accounting Pronouncements

ASC 260-10-45
The FASB issued ASC 260-10-45, Earnings Per Share, which clarifies that all outstanding unvested share-based payment awards that contain rights to nonforfeitable dividends participate in undistributed earnings with common shareholders.  Awards of this nature are considered participating securities and the two-class method of computing basic and diluted earnings per share must be applied.  The restricted stock awards the Company has granted to employees and directors are considered participating securities as they receive nonforfeitable dividends.  The Company adopted AC 260-10-45 effective January 1, 2009, however, there has been no material effect on its financial results.

ASC 350-30
In April 2008, the FASB issued ASC 350-30, General Intangibles Other Than Goodwill.  ASC 350-30 amends the factors that should be considered in developing renewal or extension assumptions used to determine the useful life of a recognized intangible asset.  The intent of ASC 350-30 is to improve the consistency between the useful life of a recognized intangible asset and the period of expected cash flows used to measure the fair value of the asset.  ASC 350-30 was effective for financial statements issued for fiscal years beginning after December 15, 2008, which for the Company was the fiscal year beginning January 1, 2009.  The Company adopted ASC 350-30 at January 1, 2009, however the adoption of this statement did not have a material effect on its financial results.

ASC 805
In December 2007, the FASB issued revised authoritative guidance in ASC 805, Business Combinations.  ASC 805 establishes principles and requirements for how the acquirer in a business combination: (i) recognizes and measures in its financial statements the identifiable assets acquired, the liabilities assumed, and any noncontrolling interest in the acquiree, (ii) recognizes and measures the goodwill acquired in the business combination or a gain from a bargain purchase, and (iii) determines what information to disclose to enable users of the financial statements to evaluate the nature and financial effects of the business combination.  ASC 805 is effective for financial statements issued for fiscal years and interim periods beginning after December 15, 2008, which for the Company was the fiscal year beginning January 1, 2009.  The Company adopted ASC 805 at January 1, 2009, however the adoption of this statement did not have a material effect on its financial results.  ASC 805 will be applied to any future business combinations.

ASC 810
In December 2007, the FASB issued authoritative guidance related to noncontrolling interests in consolidated financial statements, which was an amendment of ARB No. 51.  This guidance is set forth in ASC 810, Consolidation.  ASC 810 establishes accounting and reporting standards for the noncontrolling interest in a subsidiary and for the deconsolidation of a subsidiary.  This accounting standard is effective for fiscal years beginning on or after December 15, 2008, which for the Company was the fiscal year beginning January 1, 2009. The Company adopted ASC 810 at January 1, 2009, however the adoption of this statement did not have a material effect on its financial results.

ASC 820
In September 2006, the FASB issued ASC 820, Fair Value Measurements and Disclosures.  This Statement defines fair value, establishes a framework for measuring fair value in GAAP, and expands disclosures about fair value measurements.  This standard does not require any new fair value measurements.

In 2008, the Company adopted ASC 820 for financial assets and liabilities recognized at fair value on a recurring basis. The adoption did not have a material effect on its financial results. The disclosures required by ASC 820 for financial assets and liabilities measured at fair value on a recurring basis as at December 31, 2008 are included in Note 4.

In February 2008, the FASB issued authoritative guidance which deferred the effective date of ASC 820 to fiscal years beginning after November 15, 2008 for nonfinancial assets and nonfinancial liabilities, except for those items that are recognized or disclosed at fair value in the financial statements on a recurring basis, which for the Company was the fiscal year beginning January 1, 2009.  The Company applied the requirements of ASC 820 for fair value measurements of financial and nonfinancial assets and liabilities not valued on a recurring basis at January 1, 2009.  The adoption of this statement did not have a material effect on its financial reporting and disclosures.
 
F-18

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)


Recently Accounting Pronouncements

Accounting Standards Update (“ASU”) 2009 -13
In October 2009, the FASB issued ASU 2009-13, Revenue Recognition (Topic 605), Multiple-Deliverable Revenue Arrangements amending ASC 605. ASU 2009-13 requires entities to allocate revenue in an arrangement using estimated selling prices of the delivered goods and services based on a selling price hierarchy. ASU 2009-13 eliminates the residual method of revenue allocation and requires revenue to be allocated using the relative selling price method. ASU 2009-13 is effective prospectively for revenue arrangements entered into or materially modified in fiscal years beginning on or after June 15, 2010. The Company is currently evaluating the impact of ASU 2009-13, but does not expect its adoption to have a material impact on the Company’s financial position or results of operations.

NOTE 4 – FINANCIAL INSTRUMENTS


Interest rate risk exposure
The Company currently has limited exposure to any fluctuation in interest rates.

Foreign exchange risk
The Company is subject to foreign exchange risk for sales and purchases denominated in foreign currencies. Foreign currency risk arises from the fluctuation of foreign exchange rates and the degree of volatility of these rates relative to the United States dollar. The Company does not actively manage this risk.

Concentration of credit risk
Financial instruments, which potentially subject the Company to concentrations of credit risk, consist primarily of cash and cash equivalents, trade accounts receivable and receivable from sales-type lease.  The Company limits its exposure to credit loss by placing its cash and cash equivalents on deposit with high credit quality financial institutions. Receivables arising from sales to customers are generally immaterial and are not collateralized. Management regularly monitors the financial condition of its customers to reduce the risk of loss.

Fair values of Financial Instruments
As described in Note 3, the Company adopted all provisions of ASC 820 as of January 1, 2009.  ASC 820 defines fair value, establishes a consistent framework for measuring fair value, and expands disclosures for each major asset and liability category measured at fair value on either a recurring or nonrecurring basis. ASC 820 clarifies that fair value is an exit price, representing the amount that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants. As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use in pricing an asset or liability. As a basis for considering such assumptions, ASC 820 establishes a three-tier fair value hierarchy which prioritizes the inputs used in measuring fair value as follows:
 
Level 1 - observable inputs such as quoted prices in active markets for identical assets and liabilities;
 
Level 2 - observable inputs such as quoted prices for similar assets or liabilities in active markets, quoted prices for identical or similar assets or liabilities in markets that are not active, other inputs that are observable, or can be corroborated by observable market data; and
 
Level 3 - unobservable inputs for which there are little or no market data, which require the reporting entity to develop its own assumptions.
 
F-19

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 4 – FINANCIAL INSTRUMENTS (continued)


Fair values of Financial Instruments (continued)

This hierarchy requires the Company to minimize the use of unobservable inputs and to use observable market data, if available, when estimating fair value. The fair value of warrants using the following inputs at September 30, 2009 is:
 
Fair Value Measurements at Reporting Date Using
 
Total
Quoted Prices in Active
Markets for Identical Assets
(Level 1)
Significant Other
Observable Inputs
(Level 2)
Significant
Unobservable Inputs
(Level 3)
       
$ 139,620 - $ 139,620 -
 
The Company’s financial instruments consist of cash and cash equivalents, accounts receivable, receivable from sales-type lease, accounts payable, bonuses payable, amounts due to shareholders of Auctomatic, and warrants.  The Company believes that the recorded values of all of its financial instruments approximate their fair values because of their nature and respective durations.

NOTE 5 – NON-CONTROLLING INTEREST


The Company currently holds 98.2% of the issued and outstanding shares of its principal operating subsidiary, DHI.  During Q1 2008, DHI issued 40,086,645 shares to Live Current at fair value in exchange for a conversion of intercompany debt of $3,000,000, therefore diluting the non-controlling interest by 3.3%. This conversion was accounted for using the purchase method resulting in an increase to goodwill of $66,692, and a credit against the non-controlling interest of $75,478 charged to income during the nine months ended September 30, 2008.

The 2009 year-to-date losses of DHI have resulted in a debit balance of $8,677 in the NCI balance at September 30, 2009.

NOTE 6 – GLOBAL CRICKET VENTURE


Memoranda of Understanding
On April 17, 2008, the Company signed a Memorandum of Understanding (“MOU” or “Original MOU”) with each of the Board of Control for Cricket in India (“BCCI”) and the DLF Indian Premier League (“IPL”).  The MOU, which would be preliminary to a final agreement, starts the Company’s planned exploitation of its cricket.com domain name.

Certain other subsidiaries and ventures have been incorporated or formed to further this business opportunity.  However, none of these companies have been used for that purpose, have significant assets or operations to date, nor have any material binding contracts been signed.

During the nine months ended September 30, 2009, the Company incurred $452,307 (year ended December 31, 2008 - $1.47 million) in furtherance of this plan which have been included in corporate marketing, management fees and employee salaries, and corporate general and administrative expenses.  As the plan to exploit cricket.com was in its early stages, all expenditures were charged to operations.

On August 20, 2009, GCV transferred and assigned to an unrelated third party (“Mauritius”) all of the rights, title, and interest in and to the original MOU with the IPL, as the original MOU was amended by the Novation Agreement that was signed on March 31, 2009.  Pursuant to this agreement, Mauritius also agreed to assume and be liable for all past and future obligations and liabilities of GCV arising from the original MOU, as it was amended by the Novation.  Mauritius made the $750,000 payment as required under the Novation Agreement during Q3 of 2009, therefore Live Current was released from all accrued liabilities under the BCCI Memorandum.

F-20

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)

NOTE 6 – GLOBAL CRICKET VENTURE (continued)


The Company has also agreed to sell the domain name cricket.com, along with the website, content, copyrights, trademarks, etc, to a company related to Mauritius, for consideration of four equal payments of $250,000.  The first instalment of the $250,000 was received in September 2009.  The cricket.com domain name shall remain the property of the Company until all payments have been made.  In order to facilitate the transfer of the Cricket.com website, the Company has agreed to provide Mauritius with support services for a period of no more than 6 months (the “Transition Period”).  In exchange for the support services, Mauritius has agreed to the payment of certain expenses related to the support services

The Company has accounted for this transaction under ASC 605-25, Multiple Element Arrangements.  As a result, the gain on the sales type lease of cricket.com, the gain on settlement upon assignment and assumption of amounts due under the Novation Agreement, as well as the support services to be provided by the Company to Mauritius during the Transition Period, are to be recognized over the six month Transition Period, or from September 2009 to February 2010.  Since the collectibility of the three future payments relating to the sales-type lease of cricket.com are not reasonably assured, the Company has only recorded the first $250,000 instalment in its analysis under ASC 605-25.  As a result, the Company recognized one month’s gain on settlement of the amounts owing under the Novation Agreement and one month’s gain on sales-type lease of cricket.com during the third quarter of 2009.
 
 
Settlement of amounts due regarding Global Cricket Venture   $ 750,000        
Less: Recognized gain on settlement during Q3 2009     (125,000 )      
            $ 625,000  
Gain on sales-type lease of cricket.com   $ 250,000          
Less: Recognized gain on sales-type lease of cricket.com     (41,667 )        
              208,333  
                 
Deferred gains of amounts regarding Global Cricket Venture           $ 833,333  
 
NOTE 7 – MERGER AGREEMENT


On March 25, 2008, the Company and its wholly owned subsidiary, Communicate.com Delaware, Inc. (“Delaware”) entered into an Agreement and Plan of Merger (the “Merger Agreement”) with Entity, Inc., a Delaware corporation, (“Auctomatic”).  The merger agreement was consummated on May 22, 2008 (the “Closing Date”).  In connection with the Merger Agreement, the stockholders of Auctomatic received in total (i) $2,000,000 cash minus $152,939 in certain assumed liabilities and (ii) 1,000,007 shares of common stock of the Company (equal to $3,000,000 divided by $3.00 per share, the closing price of the Company’s common stock on the business day immediately preceding the Closing Date) in exchange for all the issued and outstanding shares of Auctomatic.

The consideration was payable as follows: (i) 340,001 shares, or 34%, of the common stock and (ii) $1,200,000 less $152,939 in assumed liabilities.  An additional 246,402 shares of common stock were issued and were to be distributed in equal amounts to the Auctomatic shareholders on each of the first, second and third anniversaries of the Closing Date. The remaining $800,000 of the total Cash Consideration was to be distributed on the first anniversary of the Closing Date.  All amounts of cash and common stock are to be distributed pro rata among the Auctomatic Stockholders.

The distribution of the remaining 413,604 shares of the common stock payable on the first, second and third anniversary of the Closing Date to the Auctomatic founders was subject to their continuing employment with the Company or a subsidiary on each Distribution Date.  As these shares were contingent on future employment, they were considered contingent consideration and were required to be accounted for under ASC 718 as stock-based compensation.  During the first quarter of 2009, one of the founders resigned from Live Current, and therefore the distribution of 137,868 shares of the common stock on the first, second and third anniversaries is no longer payable.  At that date, the remaining 275,736 shares of the common stock owing to the other founders remained payable on the anniversary dates as noted above.  During the second quarter of 2009, 91,912 of these shares were issued to the two founders who remained with the Company.  In August 2009, these two founders were terminated.  The remaining 183,824 shares of common stock payable under the Merger Agreement on the second and third anniversaries to these two Auctomatic founders contingent on employment were forgone pursuant to the separation agreements with these two individuals.  See also Note 11.
 
F-21

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 7 – MERGER AGREEMENT (continued)


The purchase price to affect the merger was allocated as following on the Closing Date:

Purchase Price Paid
     
       
Cash (net of assumed liabilities)
  $ 1,046,695  
Transaction Costs
    387,358  
         
Cash consideration for Auctomatic
    1,434,053  
Present value of shares of common stock paid and payable to shareholders of Auctomatic
    1,248,865  
Present value of amounts payable to shareholders of Auctomatic
    640,000  
         
Total
  $ 3,322,918  
 
Net Assets Acquired
     
       
Assets
     
Cash
  $ 3,066  
Share subscriptions receivable
    780  
Computer hardware
    7,663  
Auction software (Note 8)
    925,000  
Goodwill
    2,539,348  
Less Liabilities
       
Accounts payable and accrued liabilities
    (85,622 )
Loan payable
    (67,317 )
         
Net Assets Acquired
  $ 3,322,918  

To show effect to the merger of Auctomatic and Delaware as if the merger had occurred on January 1, 2008, the pro forma information for the year ended December 31, 2008 would have resulted in revenues that remain unchanged from those reported in the consolidated financial statements, no cumulative effect of accounting changes, and income before extraordinary items and net income which both would have decreased by $106,035.

At May 22, 2008, the fair value of the amounts payable in cash to shareholders of Auctomatic on the first anniversary of the closing date was $640,000.  The fair value discount was accreted in full by $63,300 by the first anniversary date, May 22, 2009 (2008 accretion - $96,700).  As a result, the full $800,000 of the amounts payable in cash to the shareholders of Auctomatic due on the first anniversary of the closing date had been accrued by the Company.  The funds due to the Auctomatic shareholders at the first anniversary date were not paid by the Company as required.

In August 2009, the Company issued convertible notes to twelve of the eighteen shareholders covering $424,934 of the total $800,000.  These convertible notes are interest bearing at 10% per annum, with such interest accruing as of May 22, 2009 and payable quarterly in arrears.  The convertible notes mature on May 22, 2010.

 
Convertible Notes to Shareholders of Auctomatic
     
Convertible notes issued August 21, 2009
  $ 424,934  
Interest accrued May 22, 2009 – September 30, 2009
    15,251  
Interest paid August 22, 2009
    (10,710 )
Balance, September 30, 2009
  $ 429,475  
 
F-22


Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 7 – MERGER AGREEMENT (continued)


Also in August 2009, the Company reached an agreement with the remaining two founders of Auctomatic to terminate their employment.  Under their separation agreements, the Company will repay the amounts owed to them under the Merger Agreement at a 10% discount to face value as discussed below.  The Company also recorded $60,000 of severance costs in Q3 of 2009 due to them under their employment agreements.  The severance costs were reimbursed pursuant to the Cricket agreements as discussed in Note 6.  In consideration of these payments, these individuals have each agreed to forfeit their rights to 91,912 shares of Live Current common stock that were due to be issued to each of them in May 2010 and May 2011 under the Merger Agreement.

The amounts owing to the two founders of Auctomatic pursuant to the Merger Agreement totalled $334,224 prior to their separation agreement.  These amounts were discounted at 10% to face value in August 2009 and a gain on restructure of the Auctomatic payable of $29,201 was recorded to the statements of operations during the third quarter of 2009.  Payments of $75,200 were made against the amounts owing to the founders upon execution of the separation agreements.  The agreements provided for the balance of the payments to be made on October 1, 2009,  with simple interest accruing on unpaid amounts after October 1, 2009 at 10% per annum.  Amounts owing to the other four of the eighteen shareholders of Auctomatic who did not take part in the convertible note offering totalled $40,841.
 
Due to Shareholders of Auctomatic
     
Amounts payable to Auctomatic founders
  $ 334,224  
Amounts paid to Auctomatic founders
    (75,200 )
Amounts payable to other Auctomatic shareholders
    40,841  
Gain on restructure of Auctomatic payable
    (29,201 )
Balance, September 30, 2009
  $ 270,664  

NOTE 8 – PROPERTY & EQUIPMENT


September 30, 2009
 
Cost
   
Accumulated Amortization
   
Net Book Value
 
Office Furniture and Equipment
  $ 167,464     $ 51,161     $ 116,303  
Computer Equipment
    105,188       63,127       42,061  
Computer Software
    27,276       23,867       3,409  
Auction Software
    -       -       -  
Leasehold Improvements
    142,498       64,124       78,374  
    $ 442,426     $ 202,279     $ 240,147  

December 31, 2008 (as restated)
 
Cost
   
Accumulated Amortization
   
Net Book Value
 
Office Furniture and Equipment
  $ 165,868     $ 30,778     $ 135,090  
Computer Equipment
    100,789       51,554       49,235  
Computer Software
    27,276       13,638       13,638  
Auction Software
    925,000       179,861       745,139  
Leasehold Improvements
    142,498       42,749       99,749  
    $ 1,361,431     $ 318,580     $ 1,042,851  

At June 30, 2009, the Company analyzed the potential for impairment of the auction software that was acquired pursuant to the Merger Agreement.  At this date, the Company considered the significant changes that were made to the direction and to staffing within the Company.  The lack of a strategy, plans, or use of the Auction software a year subsequent to the acquisition of the software indicated impairment of the asset at the end of the second quarter of 2009.  Therefore, the Company believed that the auction software was impaired and has written off the net book value of the asset of $590,973 at that date.
 
F-23


Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 9 – WEBSITE DEVELOPMENT COSTS


Website development costs are related to infrastructure development of various websites that the Company operates.  In previous years, costs qualifying for capitalization were immaterial and therefore were expensed as incurred.  Website maintenance, training, data conversion and business process reengineering costs are expensed in the period in which they are incurred.  Costs incurred in the application development phase are capitalized, and when the related websites reach the post-implementation operating phase, the Company begins amortizing these costs on a straight-line basis over 36 months beginning in the month following the implementation of the related websites.
 
 
 
September 30, 2009
   
December 31, 2008
(as restated)
 
Website Development Costs
  $ 355,787     $ 405,001  
Less: Accumulated Amortization
    (113,686 )     (49,610 )
    $ 242,101     $ 355,391  

The Company capitalized website development costs of $43,662 during the nine month period ended September 30, 2009 and recorded $95,036 in accumulated amortization.  The Company expensed website development costs of $92,876 and corresponding accumulated amortization of $30,960 related to domain names that were sold during the period.  The net effect of these amounts was offset against the gain from sales of domain names.

NOTE 10 – DEFERRED LEASE INDUCEMENTS

 
 
 
September 30, 2009
   
December 31, 2008
(as restated)
 
Deferred Lease Inducements
  $ 60,414     $ 75,518  
Less: Current Portion
    (20,138 )     (20,138 )
    $ 40,276     $ 55,380  

NOTE 11 – COMMON STOCK


a)     Authorized

The authorized capital of the Company consists of 50,000,000 common shares with a par value of $0.001 per share. No other shares have been authorized.

b)     Issued

At September 30, 2009, there were 24,026,180 (December 31, 2008 – 23,546,370) shares issued and outstanding.

2009

On January 2, 2009, the Company issued 15,000 shares with a value of $5,700 to the investor relations firm that was engaged to provide investor relations services to the Company.  This was the Company’s final share issuance to this investor relations firm.  The agreement has since been terminated.

On January 8, 2009, the Company entered into an agreement whereby $120,776 of its accounts payable were extinguished in exchange for the issuance of 345,075 shares of its common stock.  As a result of this agreement, 172,538 shares were issued on January 22, 2009 and 172,537 shares were issued on February 20, 2009.

On April 9, 2009, the Company entered into an agreement whereby $8,625 of its accounts payable were extinguished in exchange for the issuance of 27,823 shares of its common stock.  These shares were issued on April 14, 2009.
 
F-24


Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 11 – COMMON STOCK


2009 (continued)

On June 19, 2009, the Company issued 45,956 shares of its common stock to each of the two remaining Auctomatic founders for a total of 91,912 shares pursuant to the Merger Agreement as discussed in Note 7.

2008

The Company issued 50,000 warrants to an investor relations firm in May 2008, and expensed $45,500 in relation to the value of the warrants.  See also Note 11(e).

In June 2008, the Company issued 586,403 shares of common stock in relation to the May 22, 2008 merger with Auctomatic.  Of those total issued shares, 340,001 shares were distributed to the shareholders and an additional 246,402 shares were being held for future distribution in three equal installments on the three anniversary dates following the merger pursuant to the terms of the Merger Agreement.  The value of the stock consideration was added to the cash consideration in the Company’s determination of the purchase price.  See also Note 7.  The remaining 413,604 shares of common stock were reserved for future issuance to the Auctomatic founders and are accounted for as stock-based compensation pursuant to ASC 718. See also Note 11(c) and Note 11(d).

In May and June 2008, the Company issued 45,000 shares to an investor relations firm that had been engaged to provide investor relations services to the Company.  Of the 45,000 shares, 30,000 shares with a value of $85,350 were issued as partial consideration for services rendered, while the remaining 15,000 shares with an estimated value of $42,300 were recorded as a prepaid expense in June 2008 for services to be rendered in July 2008.  In July 2008, this amount was revalued to $36,573 based on the July average stock price and expensed with the difference between the estimated and actual values adjusted to Additional Paid-In Capital.

In August 2008, the Company issued 33,000 shares to an investor relations firm that had previously been engaged to provide investor relations services to the Company.  The contract with this former investor relations firm terminated August 1, 2008.  The 33,000 shares owing to the firm had a value of $85,682 and were issued as full consideration for services rendered.

In August and September 2008, the Company issued 30,000 shares to an investor relations firm that had been engaged to provide investor relations services to the Company.  These shares, which were valued at $57,254, were issued as partial consideration for services rendered during the year.

In October 2008, the Company cancelled 300,000 shares of common stock that had been pre-maturely issued in a prior year in anticipation of a transaction that was never consummated.

During November 2008, the Company accepted subscriptions from 11 accredited investors pursuant to which the Company issued and sold 1,627,344 units consisting of one share of the Company’s common stock and two warrants, each for the purchase of one-half a share of common stock.  The price per unit was $0.65.  The Company raised gross proceeds of $1,057,775 (the “Offering”). The private placement closed on November 19, 2008.  One warrant is exercisable at $0.78 (a 20% premium) and expires November 19, 2010.  The other warrant is exercisable at $0.91 (a 40% premium) and expires November 19, 2011.  The Company incurred $86,803 in share issuance costs related to the private placement.  The Company filed an S-1 Registration Statement with the SEC on May 1, 2009 to register for resale the common stock and the common stock underlying the warrants.  The securities were offered and sold by the Company to accredited investors in reliance on Section 506 of Regulation D of the Securities Act of 1933, as amended.  Refer to Note 11(e).

In December 2008, the Company extinguished $16,500 of accounts payable by issuing 33,000 shares to the investor relations firm that had previously been engaged to provide investor relations services to the Company.

In October, November and December 2008, the Company issued 45,000 shares to an investor relations firm that had been engaged to provide investor relations services to the Company.  These shares, which were valued at $39,000, were issued as partial consideration for services rendered.
 
F-25

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 11 – COMMON STOCK (continued)


c)     Reserved

Auctomatic

At December 31, 2008, the Company had reserved 413,604 shares of common stock for future issuance and distribution in relation to the May 22, 2008 merger with Auctomatic. These shares were to be issued to the Auctomatic founders in three equal instalments on the next three anniversary dates of the merger contingent on their continued employment with the Company pursuant to the terms of the Merger Agreement. In the first quarter of 2009, one of the Auctomatic founders resigned from the Company. As a result, 137,868 shares reserved for distribution to this individual were released and are no longer payable.  Therefore at March 31, 2009, pursuant to this release, the balance of reserved shares of common stock for future issuance and distribution was 275,736.

In the second quarter of 2009, the Company issued 91,912 shares to the remaining two Auctomatic founders pursuant to the Merger Agreement as noted above.  These shares were issued on the first anniversary date of the merger and therefore at June 30, 2009, the balance of reserved shares of common stock for future issuance and distribution was 183,824.

In August 2009, the remaining two Auctomatic founders were terminated.  The shares of common stock contingent on their continued employment with the Company were forgone pursuant to separation agreements signed with the two individuals.  Therefore, at September 30, 2009, there are no further reserved shares for future issuance and distribution to the Auctomatic founders. See also Note 7 and Note 11(d).

Former President

Effective January 31, 2009, the Company’s former President and Chief Operating Officer resigned.  Pursuant to his separation agreement, the Company is required to pay an accrued special bonus in the amount of CDN$250,000 less any statutory deductions.  The net payment of this bonus will be converted to equity and paid as restricted shares of the Company’s common stock.  As the number of shares of common stock is not fixed on any specific share price, it is not possible to quantify the number of shares that will have to be issued to pay the net amount of this bonus.  The CDN$250,000 has been included in accounts payable and accrued liabilities.

d)     Stock Options

The Board of Directors and stockholders approved the 2007 Stock Incentive Plan and adopted it on August 21, 2007 (the “Plan”).  The Company has reserved 5,000,000 shares of its common stock for issuance to directors, employees and consultants under the Plan.  The Plan is administered by the Board of Directors.  Vesting terms of the options range from immediately to five years and no options will be exercisable for a period of more than ten years.

All stock options noted herein vest over three years and are exercisable for a period of five years based on the date of grant.  The Company historically valued the options granted to employees and directors using the Black Scholes option pricing model at the date of grant.  The Company values the options to consultants at each reporting period under ASC 718 for non-employees using the Black Scholes option pricing model.  The assumptions used in the pricing model include:
 
 
2009
2008
(as restated)
Dividend yield
0%
0%
Expected volatility
97.02%-116.50%
64.86%-75.68%
Risk free interest rate
1.43%-1.70%
1.62% - 3.07%
Expected lives
3.375 years
3.375 years
 
F-26


Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 11 – COMMON STOCK (continued)


d)            Stock Options (continued)

 
(i)
On January 1, 2008, the Company granted to its Chief Corporate Development Officer (“CCDO”) 1,000,000 options at an exercise price of $2.06 per share.  These options have a fair value of $1.26 per option granted.

 
(ii)
On January 7, 2008, the Company granted to its Vice President, Finance (“VP Finance”) 150,000 options at an exercise price of $1.98 per share.  These options have a fair value of $1.20 per option granted.

 
(iii)
On March 14, 2008, the Company granted to a director 100,000 options at an exercise price of $2.49 per share.  These options have a fair value of $1.40 per option granted.

 
(iv)
On May 27, 2008, the Company granted to its Vice President, General Counsel (“VP GC”) 125,000 options at an exercise price of $3.10 per share.  These options have a fair value of $1.71 per option granted.

 
(v)
Between January 1, 2008 and December 31, 2008, the Company granted to its full-time corporate directors a total of 425,000 options at a range of exercise prices between $2.06 and $3.30 per share.  These options have a fair value of between $1.26 and $1.92 per option granted.  25,000 of these options were forfeited during 2008, and an additional 100,000 options were forfeited in the first quarter of 2009.  In the third quarter of 2009, the remaining 300,000 options were forfeited.

 
(vi)
Between January 1, 2008 and December 31, 2008, the Company granted to its full-time employees a total of 290,000 options at a range of exercise prices between $0.65 and $3.10 per share.  These options have a fair value of between $0.30 and $1.71 per option granted.  17,500 of these options have been forfeited during 2008, 92,500 options were forfeited in the first quarter of 2009, 25,000 options were forfeited in the second quarter of 2009, and 50,000 options were forfeited in the third quarter of 2009.

 
(vii) 
Between January 1, 2008 and December 31, 2008, the Company granted to consultants a total of 70,000 options at exercise prices ranging from $2.06 to $2.49 per share.  All of these options were forfeited during 2008.

 
(viii)
On March 25, 2009, the Board of Directors approved a reduction of the exercise price of stock option grants made prior to this date.  As a result, all grants issued prior to March 25, 2009 currently have an exercise price of $0.65.  The stock option grants included in the repricing initially had exercise prices between $0.65 and $3.30.  The incremental value of $213,895 relating to the fair values at the date of the reduction in price has been included in the period expense.

 
(ix)
On March 25, 2009, the Company granted to its full-time employees a total of 115,000 options at an exercise price of $0.30 per share.  These options have a fair value of $0.19 per option granted.  In the third quarter of 2009, 100,000 options were forfeited.

 
(x)
On April 8, 2009, the Company granted to one of its full-time employees a total of 5,000 options at an exercise price of $0.35 per share.  These options have a fair value of $0.23 per option granted.

 
(xi)
On May 28, 2009, the Company granted to one of its full-time employees a total of 5,000 options at an exercise price of $0.30 per share.  These options have a fair value of $0.21 per option granted.

 
(xii)
On September 1, 2009, the Company granted to two of its full-time corporate directors a total of 75,000 stock options at an exercise price of $0.22 per share.  These options have a fair value of $0.16 per option granted.
 
F-27


Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 11 – COMMON STOCK (continued)


d)     Stock Options (continued)

The Company recognizes stock-based compensation expense over the requisite service period of the individual grants.  ASC 718 requires forfeitures to be estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates. Due to recent economic developments, the Company has experienced a high level of forfeitures during late 2008 and early 2009. The Company assesses forfeiture rates for each class of grantees; executive management and directors, corporate directors, and general staff members.  Executive management and directors are relatively few in number and turnover is considered remote, therefore the Company estimates forfeitures for this class of grantees to be 10%. Corporate directors are high level senior staff members with a forfeiture rate of 25% and general staff members have a higher forfeiture rate due to higher average turnover rates at 35%. Estimate of forfeitures is reviewed on an annual basis. Stock-based compensation is expensed on a straight-line basis over the requisite service period.

The fair value of these options at September 30, 2009 of $4,948,244 (December 31, 2008 - $5,824,833) will be recognized on a straight-line basis over a vesting term of 3.375 years and an expense has been recognized in the nine months ended September 30, 2009 of $1,255,205 (year ended December 31, 2008 - $1,992,461) and included in management fees and employee salaries expense.
 
On May 22, 2008, the Company reserved 413,604 shares of common stock for future issuance and distribution in relation to the merger with Auctomatic.  These shares were to be issued to the Auctomatic founders in equal instalments on the three subsequent anniversary dates of the merger contingent on their continued employment with the Company pursuant to the terms of the Merger Agreement.  As these shares were contingent on future employment, they were considered contingent consideration and are required to be accounted for under ASC 718 as stock-based compensation.  During the first quarter of 2009, 137,868 of these shares were forfeited.  During the second quarter of 2009, 91,912 of these shares were issued out of treasury.  During the third quarter of 2009, the remaining 183,824 shares were forfeited.  See also Note 7 and Note 11(c).  Before August 2009, the shares were valued using the Black Scholes option pricing model at the date of grant using a 3 year term and a 33% forfeiture rate.  Beginning in August 2009, the shares were valued using a 100% forfeiture rate as all of the founders had forfeited their shares.

The fair value of these shares at July 31, 2009 of $1,077,773 (December 31, 2008 - $1,157,049) was recognized on a straight-line basis over a vesting term of 3 years at date of grant and accordingly, an expense had been recognized in the nine months ended September 30, 2009 of $160,955 (year ended December 31, 2008 - $170,065) and included in management fees and employee salaries expense.  In August 2009, the forfeiture rate changed to 100% and at September 30, 2009, the fair value was $0.

A summary of the option activity under the 2007 Plan during 2008 and 2009 is presented below:

 
Options
 
Shares
   
Weighted Average
Exercise Price
$
   
Weighted Average Fair Value
$
 
Options outstanding, December 31, 2007
    2,750,000       1.41       1.50  
Granted
    2,160,000       0.81       1.36  
Exercised
    -       -       -  
Forfeited or expired
    112,500       2.29       0.47  
Options outstanding, December 31, 2008
    4,797,500       1.12       1.46  
Granted
    200,000       0.27       0.18  
Exercised
    -       -       -  
Forfeited or expired
    2,167,500       1.67       1.44  
Options outstanding, September 30,2009
    2,830,000       0.64       1.38  
                         
Options vested at September 30, 2009
    2,705,585       0.64        1.40  
                         
Aggregate Intrinsic Value
  $ 0                  
Weighted average remaining life
 
3.21 Years
                 
 
F-28

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 11 – COMMON STOCK (continued)


e)     Common Stock Purchase Warrants

On June 11, 2007, the Company issued 1,000,000 shares of common stock and 1,000,000 common stock share purchase warrants to a company owned and controlled by the Company’s Chief Executive Officer in exchange for $1,000,000 cash.  The warrants expired June 10, 2009.

On May 1, 2008, the Company issued 50,000 common stock share purchase warrants with an exercise price of $2.33 to its investor relations firm in connection with a services agreement.  The warrants expire May 1, 2010.  The Company valued these warrants using the Black Scholes option pricing model using the following assumptions: no dividend yield; expected volatility rate of 69.27%; risk free interest rate of 2.37% and an expected life of 2 years resulting in a fair value of $0.91 per warrant granted, and a total fair value of $45,500.
 
In connection with the private placement in November 2008, the Company issued 1,627,344 warrants, each for the purchase of one-half share of the Company’s common stock, with an exercise price of $0.78 expiring November 19, 2010 and 1,627,344 warrants, each for the purchase of one-half share of the Company’s common stock, with an exercise price of $0.91 expiring November 19, 2011.  The Company valued the warrants expiring November 19, 2010 using the Black Scholes option pricing model using the following assumptions: no dividend yield; expected volatility rate of 75.24%; risk free interest rate of 1.09% and an expected life of 1 year.  This resulted in a fair value of $0.09 per warrant.  The Company valued the warrants expiring November 19, 2011 also using the Black Scholes option pricing model using the following assumptions: no dividend yield; expected volatility rate of 70.53%, risk free interest rate of 1.36% and an expected life of 2 years.  This resulted in a fair value of $0.10 per warrant.  The total fair value of both warrants at September 30, 2009 was $139,620 (December 31, 2008 - $157,895).  The warrants issued are contingently redeemable in cash in certain circumstances which may not all be within the Company’s control.  As a result, the accounting treatment for the warrants falls under ASC 815-40-25, and their fair value of $157,895 at December 31, 2008 was recorded as a liability.  Any future changes to the fair value of the warrants will be adjusted to the statement of operations in the period in which the change in fair value occurs.  During the nine months ended September 30, 2009, the decrease to the fair value of the warrants was $18,275 which was charged against corporate general and administrative expenses during the period.

As of September 30, 2009, 3,304,688 warrants to purchase the Company’s common stock remain outstanding as follows:

         
Weighted
       
Warrants
 
Outstanding
   
Average
   
Date of
 
         
Exercise Price
   
Expiry
 
          $          
Warrants outstanding, December 31, 2007
    1,000,000       1.25    
June 10, 2009
 
Granted May 1, 2008
    50,000       2.33    
May 1, 2010
 
Granted November 19, 2008
    1,627,344       0.78    
November 19, 2010
 
Granted November 19, 2008
    1,627,344       0.91    
November 19, 2011
 
Warrants exercisable December 31, 2008
    4,304,688       0.96          
Granted
    -       -          
Cancelled or expired
    1,000,000       1.25          
Warrants exercisable September 30, 2009
    3,304,688       0.89          
                         
Weighted average remaining life
 
1.60 Years
                 
 
F-29


Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 12 – DOMAIN NAME LEASES AND SALES 


2009

In August 2009, the Company sold the domain name www.cricket.com.  Due to the uncertainty regarding the collectibility of the funds receivable under the sale agreement in the future, the Company only recognized the first instalment of $250,000 received during the third quarter of 2009.  This amount was included in the Company’s analysis under ASC 605-25 as disclosed in Note 6, and therefore one/sixth of $250,000, or $41,667 was recorded as a gain on sales-type lease of a domain name during the period.

In July 2009, the Company sold three domain names for $725,000 less 10% commission and the purchase prices were paid in full upon the execution of each agreement.  The resulting $374,887 in net gain was reported in the third quarter of 2009.

On April 15, 2009, the Company sold one domain name to an unrelated third party for $400,000, resulting in a $261,934 net gain in the second quarter of 2009.

On February 27, 2009 (the “Effective Date”), the Company entered into an agreement to lease one domain name to an unrelated third party for $1,250,000.  The terms of the agreement provided for the receipt of this amount in irregular lease payments over a one-year term.  The first payment of $225,000 was due within 7 days of the Effective Date, $65,000 was due on each of the first to the fifth monthly anniversaries of the Effective Date, $100,000 was due on each of the sixth to the ninth monthly anniversaries of the Effective Date, and $300,000 was due on the first year anniversary of the Effective Date.  The Company was to lease the domain name to the purchaser exclusively during the term of the agreement.  Title and rights to the domain name would be transferred to the purchaser only when full payment was received at the end of the lease term.  If the purchaser defaulted on any payments, the agreement would terminate, funds received to date would be forfeited by the purchaser, and rights to the domain name would return to the Company.  Due to the uncertainty regarding the collectibility of the funds in the future, only the amounts received were recorded as a gain on sale of a domain name.  During Q1 of 2009, a resulting gain of $290,000 was recorded based on the payments received.  During Q2 of 2009, a resulting gain of $65,000 was recorded based on the payment received in April 2009.  In May 2009, the purchaser breached the agreement.  As a result, the purchaser forfeited the total of $355,000 that had already been paid to the Company as of that date and that was recorded as a gain on sales-type lease of domain name.  Under the terms of the agreement, the Company retained the funds and the domain name.  In August 2009, the Company subsequently sold this domain name to an unrelated third party for $1,100,000 less $110,000 in commission and the purchase price was paid in full upon the execution of the agreement. The resulting gain of $740,000 was reported as a gain on sale of domain name in the third quarter of 2009.

On February 24, 2009, the Company sold one domain name to an unrelated third party for $400,000, resulting in a gain of $327,933 in the first quarter of 2009.

2008

On December 31, 2008, the Company entered into an agreement to sell one domain name to an unrelated third party for CDN$500,000.  The terms of the agreement provided for the receipt of CDN$476,190 on December 31, 2008 and the balance of CDN$23,810 by March 31, 2009.  The title of the domain name transferred to the buyer at December 31, 2008 as collection of the balance was reasonably assured, therefore the disposal and resulting gain of $293,215 was recorded on December 31, 2008.  Both payments were received in accordance with the terms of the agreement.

On January 17, 2008, the Company entered into an agreement to lease one domain name to an unrelated third party for CDN$200,000.  The terms of the agreement provide for the receipt of this amount in five irregular lease payments over a two-year term.  The first payment of CDN$25,000 was due on January 17, 2008 (the “Effective Date”), CDN$45,000 was due 3 months after the Effective Date, CDN$80,000 was due 6 months after the Effective Date, CDN$25,000 is due 1 year after the Effective Date, and CDN$25,000 is due 2 years after the Effective Date.  The Company will lease the domain name to the third party exclusively during the term of the agreement.  Title and rights to the domain name will be transferred to the purchaser only when full payment is received at the end of the lease term.  If the third party defaults on any payments, the agreement terminates, funds received to date are forfeited by the lessee, and rights to the domain name return to the Company.  This transaction was recorded as a sales-type lease in 2008.  The investment in a sales-type lease of $163,963 was recorded on the balance sheet on a net basis after the lease payments received to date.  The gain of $168,206 was recorded at the present value of the lease payments over the term, net of the cost of the domain name, at an implicit rate of 6%.  Payments have been collected to date in accordance with the terms of the agreement.
 
F-30

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 13 – OTHER EXPENSES


During Q1 of 2009, the Company incurred various restructuring costs of $264,904 consisting of severance payments to the former President and Chief Operating Officer and to other staff terminated in the first quarter as a result of restructuring the Company’s staffing requirements.  There were no such expenses in Q2 or Q3 of 2009.

During Q1 of 2008, the Company incurred various restructuring costs totaling $629,856 relating to establishing the new management team.  During the period, such costs included severance payments to the Company’s former Chief Financial Officer of $168,429, $25,657 in consulting fees to the  former Chief Financial Officer, $317,109 in signing bonuses to the Company’s new Chief Corporate Development Officer and new Vice President Finance, a severance payment of $53,582 to one full time employee, $39,778 in costs related to changing the Company name and rebranding, and $25,301 in some final windup costs related to the FrequentTraveller disposition in late 2007.  During Q2 of 2008, the Company incurred similar restructuring costs including $31,691 in valuation costs relating to the issuance of DHI shares to its parent company, which occurred in Q1 of 2008, and $2,000 in some final windup costs related to the FT disposition in late 2007.   During Q3 of 2008, the Company incurred $20,000 in costs related to engaging a firm to pursue capital financing opportunities that were terminated subsequent to the 2008 year end.

NOTE 14 – INCOME TAXES


The Company’s subsidiaries, DHI, Importers, and 612793 are subject to federal and provincial taxes in Canada.  The Company and its subsidiary, Delaware, are subject to United States federal and state taxes.

As at September 30 2009, the Company and its US subsidiaries have net operating loss carryforwards from previous tax years of approximately $4,138,000 and capital loss carryforwards of $120,000 that result in deferred tax assets.  The Company’s Canadian subsidiaries have non capital loss carryforwards of approximately $6,187,000 that result in deferred tax assets.  These loss carryforwards will expire, if not utilized, through 2028.  The Company’s subsidiary DHI also has approximately $896,300 in undepreciated capital costs relating to property and equipment that have not been amortized for tax purposes.  The costs may be amortized in future years as necessary to reduce taxable income.  Management believes that the realization of the benefits from these deferred tax assets is uncertain and accordingly, a full deferred tax asset valuation allowance has been provided and no deferred tax asset benefit has been recorded.

The Company has a deferred tax liability related to potential taxes owing on potential gains on disposal of our domain name intangible assets.  GAAP does not permit taxable temporary differences associated with indefinite life intangible assets to be considered as evidence to otherwise reduce a valuation allowance associated with deductible timing differences in the same entity.  The Company has recorded a related deferred tax liability in its consolidated financial statements of $129,156 at September 30, 2009 and $206,370 at December 31, 2008.  There was a deferred tax recovery during the three months ended September 30, 2009 of $64,732 and during the nine months ended September 30, 2009 of $77,214.

There has been no substantial change in the effective tax rate since December 31, 2008.
 
F-31


Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 15 – SEGMENTED INFORMATION


In 2008 and 2009, the Company’s operations were conducted in two business segments; eCommerce Products, and Advertising and Other.

During 2008, the Company began offering international shipping on its Perfume.com website.  The operations of Perfume.com are included as the eCommerce Products business segment.  The sales generated from regions other than North America have been immaterial during the nine months ended September 30, 2009 as well as the year ended December 31, 2008, and therefore no geographic segment reporting is required.

Revenues, operating profits and net identifiable assets by business segments are as follows:
 
   
eCommerce
   
Advertising
   
Total
 
   
Products
   
and Other
       
For the nine months ended September 30, 2009
    $       $       $  
Revenue
    4,881,614       333,409       5,215,023  
Segment Loss From Operations
    (2,163,156 )     (1,357,089 )     (3,520,245 )
                         
As at September 30, 2009
    $       $       $  
Total Assets
    4,524,899       1,251,839       5,776,738  
Intangible Assets
    158,849       834,656       993,505  
                         
                         
   
eCommerce
   
Advertising
   
Total
 
   
Products
   
and Other
         
For the nine months ended September 30, 2008 (as restated - see Note 2)
    $       $       $  
Revenue
    5,663,508       75,108       5,738,616  
Segment Loss From Operations
    (4,608,567 )     (3,064,649 )     (7,673,215 )
                         
As at December 31, 2008 (as restated - see Note 2)
    $       $       $  
Total Assets
    6,082,595       1,665,723       7,748,318  
Intangible Assets
    189,046       1,398,417       1,587,463  

The reconciliation of the segment loss from operations to net loss as reported in the consolidated financial statements is as follows:
 
   
For the nine months ended September 30, 2009
   
For the nine months ended September 30, 2008
 
   
(unaudited)
   
(unaudited)
 
         
(As Restated - See Note 2)
 
             
Segment Loss
  $ (3,520,245 )   $ (7,673,215 )
Non-Operating Income (Expenses)
               
Gain on settlement of amounts due to Global Cricket Venture
    375,000       -  
Gain from sales and sales-type lease of domain names
    2,101,421       168,206  
Accretion interest expense
    (63,300 )     (56,600 )
Interest expense
    (15,251 )     -  
Interest and investment income
    1,558       66,444  
Gain on restructure of Auctomatic payable
    29,201       -  
Impairment of Auction Software
    (590,973 )     -  
Net loss before taxes for the period
  $ (1,682,589 )   $ (7,495,165 )
 
Substantially all property and equipment and intangible assets are located in Canada.
 
F-32

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 16 – COMMITMENTS


Premise Lease

Effective October 1, 2007 the Company leased its office in Vancouver, Canada from an unrelated party for a 5-year period from October 1, 2007 to September 30, 2012.  Pursuant to the terms of the lease agreement, the Company is committed to basic rent payments expiring September 30, 2012 as follows.
 
 
CDN $
2009
30,049
2010
121,531
2011
126,873
2012
98,159
   
 
The Company will also be responsible for common costs currently estimated to be equal to approximately 74% of basic rent.

Global Cricket Venture

On March 31, 2009, the Company, its subsidiary GCV, the BCCI and the IPL amended the MOUs.  The Company and the BCCI jointly entered into a Termination Agreement, pursuant to which the BCCI Memorandum was terminated.  The agreement constitutes full and final settlement of any and all historic and future outstanding obligations due from Live Current under the BCCI Memorandum.  Per the Termination Agreement, Live Current would be released from all accrued liabilities under the BCCI Memorandum after the $750,000 payment was made under the Novation Agreement described below.

The Company, GCV and the BCCI, on behalf of the IPL, entered into a Novation Agreement with respect to the IPL Memorandum.  The responsibility for this payment was assumed by, and the benefits associated with the MOU formerly held by the Company were transferred to, GCV.  The IPL Memorandum’s payment schedule was amended as well.

These terms were further renegotiated in August 2009 whereby GCV transferred and assigned to an unrelated third party (“Mauritius”) all of the rights, title, and interest in and to the original MOU with the IPL, as amended by the Novation Agreement.  Mauritius made the $750,000 payment as required under the Novation Agreement during Q3 of 2009, therefore Live Current was released from all accrued liabilities under the BCCI Memorandum.  In order to facilitate the transfer of the Cricket.com website, the Company has agreed to provide Mauritius with support services for a period of no more than 6 months (the “Transition Period”).  In exchange for the support services, Mauritius has agreed to the payment of certain expenses related to the support services.  Refer to Note 6.

NOTE 17 – CONTINGENCY


A former Chief Executive Officer of DHI commenced a legal action against DHI on March 9, 2000 for wrongful dismissal and breach of contract.  He is seeking, at a minimum, 18.39% of the outstanding shares of DHI, specific performance of his contract, special damages in an approximate amount of $30,000, aggravated and punitive damages, interest and costs. On June 1, 2000, DHI filed a Defense and Counterclaim against this individual claiming damages and special damages for breach of fiduciary duty and breach of his employment contract. The outcome of these legal actions is currently not determinable and as such the amount of loss, if any, resulting from this litigation is presently not determinable.  To date, there has been no further action taken by the plaintiff since the filing of the initial legal action on March 9, 2000.
 
F-33

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Consolidated Financial Statements
For the three and nine months ended September 30, 2009
(Unaudited)
 
NOTE 18 – RELATED PARTY TRANSACTIONS


2009

On March 1, 2009, the Company began charging $6,000 per month to a company controlled by its Chief Executive Officer.  Live Current is providing this company with IT, administrative, and marketing support.  This arrangement allows Live Current to share its resources while earning revenues for support services.

2008
 
The Company issued shares of common stock to related parties pursuant to private placements 2008 as follows:
 
On November 19, 2008, the Company closed a private placement financing in which C. Geoffrey Hampson, the Company’s Chief Executive Officer, invested $126,750.  Mr. Hampson received 195,000 restricted shares of common stock, two-year warrants to purchase 97,500 common shares at an exercise price of $0.78, and three-year warrants to purchase 97,500 common shares at an exercise price of $0.91.
 
On November 19, 2008, the Company closed a private placement financing in which Jonathan Ehrlich, the Company’s then President and Chief Operating Officer, invested $25,000.  Mr. Ehrlich received 38,461 restricted shares of common stock, two-year warrants to purchase 19,230 common shares at an exercise price of $0.78, and three-year warrants to purchase 19,230 common shares at an exercise price of $0.91.
 
On November 19, 2008, the Company closed a private placement financing in which Mark Melville, the Company’s Chief Corporate Development Officer, invested $35,000.  Mr. Melville received 53,846 restricted shares of common stock, two-year warrants to purchase 26,923 common shares at an exercise price of $0.78, and three-year warrants to purchase 26,923 common shares at an exercise price of $0.91.
 
NOTE 19 – SUBSEQUENT EVENTS


Subsequent events have been evaluated up to the date the financial statements were available to be issued, November 13, 2009.

On November 10, 2009, the Company’s Board of Directors approved an Amendment to the Employment Agreement (the “Amendment”) of the Company’s Chief Executive Officer (“CEO”).  The Amendment modifies the CEO’s base salary in that effective February 1, 2009, his base salary is $120,000.  The Amendment recognizes that the salary related to $80,000 owing for his services from February 1, 2009 to September 30, 2009 has remained unpaid, and this amount is to be converted to shares of the Company’s common stock.  The effect of the decrease in salary for the period of February 1 to September 30, 2009 has been reflected in the Company’s interim financial statements ended September 30, 2009.  The stock price for such conversion shall be the closing price of the common stock on December 1, 2009.

On November 13, 2009 the Company also entered into a second amendment to the Employment Severance Agreement dated February 4, 2009 with Jonathan Ehrlich, the Company’s former President and Chief Operating Officer.

Pursuant to the second amendment, the severance allowance remaining to be paid and all additional benefits owed to Mr. Ehrlich as of November 16, 2009 in the gross amount of $109,375 will be paid in a lump sum payment less all applicable withholdings rather than over a period of 10 months.  Furthermore, Mr. Ehrlich agrees to waive all of the net monthly equity payments that we are obligated to pay him under the Employment Severance Agreement and will accept $20,000 cash, less all applicable withholdings, in lieu thereof.

NOTE 20 – COMPARATIVE FIGURES


Certain comparative figures have been reclassified to conform to the basis of presentation adopted in the current period.
 
F-34

 




LIVE CURRENT MEDIA INC.
(formerly COMMUNICATE.COM INC.)


AMENDED AND RESTATED
CONSOLIDATED FINANCIAL STATEMENTS

DECEMBER 31, 2008 AND 2007




 
 
 
 

 


REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
 F-36
   
AMENDED AND RESTATED CONSOLIDATED BALANCE SHEETS
 F-37
   
AMENDED AND RESTATED CONSOLIDATED STATEMENTS OF OPERATIONS
 F-38
   
AMENDED AND RESTATED CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
 F-39
   
AMENDED AND RESTATED CONSOLIDATED STATEMENTS OF CASH FLOWS
 F-40
   
NOTES TO THE AMENDED AND RESTATED CONSOLIDATED FINANCIAL STATEMENTS
 F-85

 
 
 
F-35

 

Report of Independent Registered Accounting Firm

We have audited the accompanying amended and restated consolidated balance sheets of Live Current Media Inc. as of December 31, 2008 and 2007, and the related amended and restated consolidated statements of operations, stockholder’s equity, and cash flows for the years then ended. These consolidated financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits.

We conducted our audits in accordance with standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. We were not engaged to perform an audit of the Company's internal control over financial reporting.  Our audit includes consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company's internal control over financial reporting. Accordingly, we express no such opinion.  An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation.  We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of Live Current Media Inc. at December 31, 2008 and 2007, and the consolidated results of its operations and its cash flows of the years then ended in conformity with U.S. generally accepted accounting principles.

As discussed in Note 1 to the financial statements, the Company's recurring net losses raise substantial doubt about its ability to continue as a going concern. Management's plans in regard to these matters are also described in Note 1. These financial statements do not include any adjustments that might result from the outcome of this uncertainty.

As discussed in Note 2 to the consolidated financial statements, the December 31, 2008 and 2007 consolidated financial statements have been restated to correct errors in accounting for business combinations and consolidations, compensation, warrants issued, deferred taxes and accrued expenses.



Vancouver, Canada
/s/ Ernst & Young LLP
September 10, 2009
Chartered Accountants



 
F-36

 


LIVE CURRENT MEDIA INC.
(formerly COMMUNICATE.COM INC.)
AMENDED AND RESTATED CONSOLIDATED BALANCE SHEETS
Expressed In U.S. Dollars
(Going Concern - See Note 1)
As restated - Note 2
             
As at December 31
 
2008
   
2007
 
   
(As Restated)
   
(As Restated)
 
ASSETS
           
Current
           
Cash and cash equivalents
  $ 1,832,520     $ 7,375,245  
Accounts receivable (net of allowance for doubtful accounts of nil)
    93,582       138,930  
Prepaid expenses and deposits
    109,543       246,174  
Inventory
    74,082       -  
Current portion of receivable from sales-type lease (Note 12)
    23,423       -  
Total current assets
    2,133,150       7,760,349  
                 
Long-term portion of receivable from sales-type lease (Note 12)
    23,423       -  
Property & equipment (Note 8)
    1,042,851       175,797  
Website development costs (Note 9)
    355,391       -  
Intangible assets
    1,587,463       1,645,061  
Goodwill (Note 7)
    2,606,040       -  
Total Assets
  $ 7,748,318     $ 9,581,207  
                 
LIABILITIES AND STOCKHOLDERS' EQUITY
               
Current
               
Accounts payable and accrued liabilities
  $ 3,047,993     $ 1,451,679  
Amounts payable to the BCCI and IPL (Note 6)
    1,000,000       -  
Bonuses payable
    354,695       332,713  
Due to shareholders of Auctomatic (Note 7)
    789,799       -  
Deferred revenue
    120,456       53,079  
Current portion of deferred lease inducements (Note 10)
    20,138       20,138  
Total current liabilities
    5,333,081       1,857,609  
                 
Non-controlling interest (Note 5)
    -       8,786  
Deferred income tax (Note 14)
    206,370       246,759  
Warrants (Note 11e)
    157,895       -  
Deferred lease inducements (Note 10)
    55,380       75,518  
Total Liabilities
    5,752,726       2,188,672  
                 
STOCKHOLDERS' EQUITY
               
Common Stock (Note 11)
               
Authorized: 50,000,000 common shares, $0.001 par value
               
Issued and outstanding:
               
23,546,370 common shares (December 31, 2007 - 21,446,623)
    14,855       12,456  
Additional paid-in capital
    14,757,932       10,170,004  
Accumulated deficit
    (12,777,195 )     (2,789,925 )
Total Stockholders' Equity
    1,995,592       7,392,535  
Total Liabilities and Stockholders' Equity
  $ 7,748,318     $ 9,581,207  
                 
Commitments and Contingency (Notes 16 and 17)
               
Subsequent Events (Note 19)
               
 
See accompanying notes to consolidated financial statements
               

/s/ James P. Taylor
/s/ Mark Benham
James P. Taylor, Director
Mark Benham, Director



 
F-37

 
 
LIVE CURRENT MEDIA INC.
(formerly COMMUNICATE.COM INC)
AMENDED AND RESTATED CONSOLIDATED STATEMENTS OF OPERATIONS
Expressed In U.S. Dollars
As restated - Note 2
             
Years Ended December 31
 
2008
   
2007
 
   
(As Restated)
   
(As Restated)
 
             
SALES
           
Health and beauty eCommerce
  $ 9,271,237     $ 8,092,707  
Other eCommerce
    455       485,199  
Domain name advertising
    93,141       449,613  
Total Sales
    9,364,833       9,027,519  
                 
COSTS OF SALES
               
Health and Beauty eCommerce
    7,683,432       6,512,292  
Other eCommerce
    380       509,181  
Total Costs of Sales (excluding depreciation and amortization as shown below)
    7,683,812       7,021,473  
                 
GROSS PROFIT
    1,681,021       2,006,046  
                 
OPERATING EXPENSES
               
Amortization and depreciation
    253,141       29,169  
Amortization of website development costs (Note 9)
    58,640       -  
Corporate general and administrative
    2,915,034       623,171  
ECommerce general and administrative
    567,980       304,212  
Management fees and employee salaries
    5,798,728       2,053,503  
Corporate marketing
    147,842       -  
ECommerce marketing
    766,393       817,101  
Other expenses (Note 13)
    708,804       637,730  
Total Operating Expenses
    11,216,562       4,464,886  
                 
NON-OPERATING INCOME (EXPENSES)
               
Global Cricket Venture payments (Note 6)
    (1,000,000 )     -  
Gain from sales and sales-type lease of domain names (Note 12)
    461,421       -  
Accretion interest expense (Note 7)
    (96,700 )     -  
Interest and investment income
    67,683       119,574  
Gain on disposal of Frequenttraveler.com Inc. (Note 5)
    -       276,805  
Non-controlling interest (Note 5)
    75,478       91,890  
Total Non-Operating Income (Expenses)
    (492,118 )     488,269  
                 
NET LOSS BEFORE TAXES
    (10,027,659 )     (1,970,571 )
                 
TAXES
               
Deferred tax recovery (Note 14)
    (40,389 )     (8,225 )
                 
NET LOSS AND COMPREHENSIVE LOSS FOR THE PERIOD
  $ (9,987,270 )   $ (1,962,346 )
                 
                 
BASIC AND DILUTED LOSS PER SHARE
  $ (0.46 )   $ (0.10 )
                 
WEIGHTED AVERAGE NUMBER OF COMMON
               
SHARES OUTSTANDING - BASIC AND DILUTED
    21,937,179       19,070,236  
                 
See accompanying notes to consolidated financial statements
               

 

 
F-38

 

LIVE CURRENT MEDIA INC.
(formerly COMMUNICATE.COM INC)
AMENDED AND RESTATED CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
Expressed In U.S. Dollars
As restated - Note 2
               
 
             
   
Common stock
         
Additional
Paid-in Capital
   
Accumulated
Deficit
   
Total
 
   
Number of Shares
   
Amount
                   
Balance, December 31, 2006 (as originally stated)
    17,836,339     $ 8,846     $ 3,605,579     $ (507,729 )   $ 3,106,696  
Adjustment to opening accumulated deficit (Note 2)
    -       -       -       (319,850 )     (319,850 )
Balance, December 31, 2006 (as restated)
    17,836,339       8,846       3,605,579       (827,579 )     2,786,846  
Issuance of 60,284 common shares at $0.98 per share in lieu of accrued bonuses to officers
    60,284       60       59,018               59,078  
Issuance of 1,000,000 common shares at $1.00 per share to CEO
    1,000,000       1,000       999,000               1,000,000  
Private Placement of 2,550,000 common shares at $2.00 per share
    2,550,000       2,550       5,097,450               5,100,000  
Share issue costs
    -               (100 )             (100 )
Stock-based compensation (Note 11d)
    -               409,057               409,057  
Net loss and comprehensive loss
    -                       (1,962,346 )     (1,962,346 )
Balance, December 31, 2007 (as restated)
    21,446,623       12,456       10,170,004       (2,789,925 )     7,392,535  
Stock-based compensation (Note 11d)
    -       -       2,162,526               2,162,526  
Issuance of 586,403 common shares per the merger agreement with Auctomatic (Note 7)
    586,403       586       1,248,279               1,248,865  
Issuance of 33,000 common shares to investor relations firm (Note 11b)
    33,000       33       85,649               85,682  
Issuance of 120,000 common shares to investor relations firm (Note 11b)
    120,000       120       218,057               218,177  
Issuance of 50,000 warrants to investor relations firm (Note 11e)
    -       -       45,500               45,500  
Cancellation of 300,000 common shares not distributed (Note 11b)
    (300,000 )     -       -               -  
Private Placement of 1,627,344 units at $0.65 per share (Note 11b)
    1,627,344       1,627       898,253               899,880  
Share issue costs (Note 11b)
    -       -       (86,803 )             (86,803 )
Extinguishment of accounts payable (Note 11b)
    33,000       33       16,467               16,500  
Net loss and comprehensive loss
                            (9,987,270 )     (9,987,270 )
Balance, December 31, 2008 (as restated)
    23,546,370     $ 14,855     $ 14,757,932     $ (12,777,195 )   $ 1,995,592  
 
 
See accompanying notes to consolidated financial statements
 

 
F-39

 


LIVE CURRENT MEDIA INC.
(formerly COMMUNICATE.COM INC)
AMENDED AND RESTATED CONSOLIDATED STATEMENTS OF CASH FLOWS
Expressed In U.S. Dollars
As restated - Note 2
             
Years Ended December 31
 
2008
   
2007
 
   
(As Restated)
   
(As Restated)
 
OPERATING ACTIVITIES
           
Net loss for the period
  $ (9,987,270 )   $ (1,962,346 )
Non-cash items included in net loss:
               
Deferred tax recovery
    (40,389 )     (8,225 )
Non-controlling interest
    (75,478 )     (91,890 )
Gain from sales and sales-type lease of domain names
    (461,421 )     -  
Accretion interest expense
    96,700       -  
Stock-based compensation
    2,162,526       409,057  
Warrants issued
    45,500       -  
Issuance of common stock for services (Note 11b)
    303,859       -  
Extinguishment of debt by issuance of common stock (Note 11b)
    16,500       -  
Amortization and depreciation
    291,643       24,135  
Issuance of common stock for bonuses (Note 11b)
    -       59,078  
Change in operating assets and liabilities:
               
Accounts receivable
    45,348       (81,914 )
Prepaid expenses and deposits
    136,631       (246,174 )
Inventory
    (74,082 )     -  
Accounts payable and accrued liabilities
    1,596,314       459,824  
Amounts payable to the BCCI and IPL
    1,000,000       -  
Bonuses payable
    21,982       332,713  
Deferred revenue
    67,377       53,079  
Deferred lease inducements
    -       100,690  
Cash flows used in operating activities
    (4,854,260 )     (951,973 )
                 
INVESTING ACTIVITIES
               
Proceeds from disposal of available for sale securities
    -       261,912  
Net proceeds from sale of domain name
    369,041       -  
Net proceeds from sales-type lease of domain name
    140,540       -  
Cash consideration for Auctomatic (Note 7)
    (1,530,047 )     -  
Purchases of property & equipment
    (187,532 )     (159,934 )
Website development costs (Note 9)
    (451,439 )     -  
Cash flows used in (from) investing activities
    (1,659,437 )     101,978  
                 
FINANCING ACTIVITIES
               
Proceeds from restricted cash
    -       20,000  
Proceeds from sale of common stock (net of share issue costs)
    970,972       6,099,900  
Cash flows from financing activities
    970,972       6,119,900  
                 
Net increase (decrease) in cash and cash equivalents
    (5,542,725 )     5,269,905  
                 
Cash and cash equivalents, beginning of year
    7,375,245       2,105,340  
Cash and cash equivalents, end of year
  $ 1,832,520     $ 7,375,245  
                 
See accompanying notes to consolidated financial statements
               

SUPPLEMENTAL INFORMATION
   
2008
   
2007
 
Cash paid during the year for:
           
Interest
  $ -     $ -  
Income taxes
  $ 6,944     $ -  
 

 
 
F-40

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
NOTE 1 – NATURE OF BUSINESS AND BASIS OF PRESENTATION


Nature of business
Live Current Media Inc. (the “Company”) was incorporated under the laws of the State of Nevada on October 10, 1995 under the name “Troyden Corporation” and changed its name on August 21, 2000 from Troyden Corporation to “Communicate.com Inc.”.  On May 30, 2008, the Company changed its name from Communicate.com Inc. to Live Current Media Inc. after obtaining formal shareholder approval to do so at the Annual General Meeting in May 2008.

The Company’s principal operating subsidiary, Domain Holdings Inc. (“DHI”), was incorporated under the laws of British Columbia on July 4, 1994 under the name “IMEDIAT Digital Creations Inc.”.  On April 14, 1999, IMEDIAT Digital Creations, Inc. changed its name to “Communicate.com Inc.” and was redomiciled from British Columbia to the jurisdiction of Alberta.  On April 5, 2002, Communicate.com Inc. changed its name to Domain Holdings Inc.  DHI has 62,635,383 shares of common stock currently issued and outstanding.  61,478,225 shares, or approximately 98.2% of the outstanding shares, are held by Live Current.

Through its majority-owned subsidiary, Domain Holdings, Inc. (“DHI”), the Company builds consumer Internet experiences around its large portfolio of domain names.  DHI’s current business strategy is to develop or to seek partners to develop its domain names to include content, commerce and community applications.  At December 31, 2008, DHI was actively developing websites on two domain names; one that provides e-commerce for fragrance and other health and beauty products, and another that will be a media rich consumer experience on a sports related website where the revenue model is based on paid advertising and sales of digital content and merchandise.  DHI develops content and sells advertising services on other domains held for future development.  Refer to Note 19.

On March 13, 2008, the Company incorporated a wholly owned subsidiary in the state of Delaware, Communicate.com Delaware, Inc. (“Delaware”).  The new subsidiary has been incorporated in relation to the Auctomatic transaction. Refer to Note 7.

The Company’s other subsidiary, DHI, owns 100% of 0778229 B.C. Ltd. (“Importers”), Acadia Management Corp. (“Acadia”), and a dormant company 612793 B.C. Ltd. (“612793”).  Acadia’s assets and liabilities were assigned to DHI in October 2008, and that company was dissolved and struck from the registrar of British Columbia on January 21, 2009.

On August 8, 2008, the Company also formed a wholly-owned subsidiary in Singapore, LCM Cricket Ventures Pte. Ltd. (“LCM Cricket Ventures”).  This company holds 50.05% of Global Cricket Venture Pte. Ltd. (“Global Cricket Venture” or “GCV”).

As at December 31, 2006, the Company owned 50.4% of the outstanding shares in FrequentTraveller.com Inc. (“FT”), a Nevada private company incorporated on October 29, 2002.  FT was a full service travel agency that catered to Internet-based customers seeking tours and other travel services.  On November 12, 2007, the Company disposed of its controlling interest in FT and at the end of 2007 no longer had any ownership in FT.  Refer to Note 5.

Basis of presentation
The consolidated financial statements are presented in United States dollars and are prepared in accordance with accounting principles generally accepted in the United States.

Going Concern
The consolidated financial statements have been prepared on a going concern basis which assumes that the Company will be able to realize assets and discharge liabilities in the normal course of business for the foreseeable future. The Company has generated a consolidated net loss of $9,987,270 and realized a negative cash flow from operating activities of $4,854,260 for the year ended December 31, 2008.  There is an accumulated deficit of $12,777,195 (December 31, 2007 - $2,789,925) and a working capital deficiency of $3,199,931 at December 31, 2008.

The Company's ability to continue as a going-concern is in substantial doubt as it is dependent on the continued financial support from its investors, the ability of the Company to raise equity financing and the attainment of profitable operations and further share issuances to meet the Company's liabilities as they become payable. The outcome of these matters is dependant on factors outside of the Company’s control and cannot be predicted at this time.  Refer to Note 19.

 
F-41

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 1 – NATURE OF BUSINESS AND BASIS OF PRESENTATION (continued)


Going Concern (continued)
The accompanying consolidated financial statements have been prepared on a going concern basis which assumes that the Company will be able to realize assets and discharge liabilities in the normal course of business for the foreseeable future.  These financial statements do not include any adjustments relating to the recoverability or classification of assets or the amounts or classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

The Company has established a plan to continue its current business operations and overcome its financial difficulties.  The Company expects to achieve an improved financial position and enhanced liquidity by establishing and carrying out a plan of recovery as follows:

1. 
 Auctomatic payment deferrals: Under the terms of the acquisition agreement to purchase Entity Inc. (also referred to as Auctomatic), the Company was obligated to make $800,000 in cash payments in May 2009.  Refer to Note 7.  The Company has negotiated an agreement with the majority of the Entity shareholders to convert more than half of this payable into a convertible interest bearing note with a nine month term. The payment due date is May 2010.

2.
Payment of Obligations with Common Stock:  The Company intends to continue to ask certain vendors if they will agree to accept the Company’s common stock in lieu of cash as payment for outstanding obligations.  During the first nine months of 2009, the Company has succeeded in reaching four such agreements as payment of approximately $396,000.

3.
Global Cricket Venture: In August 2009, the Company reached an agreement with an unrelated third party (“CricketCo”), whereby CricketCo agreed to assume and be liable for all past and future obligations and liabilities of GCV arising from the original MOU, as it was amended by the Novation.  The Company has also agreed to sell the domain name cricket.com to CricketCo, along with the website, content, copyrights, trademarks, etc., for consideration of four equal payments of $250,000.  The cricket.com domain name shall remain the property of the Company until all payments have been made.  Refer to Note 19.

4.
Reduction in employees and 100% deferral of CEO salary: Since December 31, 2008, the Company has reduced the number of its employees by 50%.  This included termination of the Company’s former President. All severance payments will be paid by June 2010.

 
In addition, members of senior management agreed to forgo 2008 bonuses, staff bonuses were not granted for 2008, and effective January 30th 2009, the Company’s CEO has agreed to defer 100% of his salary and bonus for an indefinite period of time and to convert such deferred salary into shares of the Company’s common stock at the end of 2009.

5.
Management Focus: Management has decided to focus on the business that is currently producing divisional profits: Perfume.com. This business continues to have the potential to grow dramatically and to produce profits in the short term with minimal investment.

6.
Supply Chain Management: In spring 2010, the Company plans to begin a process of transitioning from the legacy supply chain process which involved using multiple third party drop shippers where gross margins were 19-21% to a Third Party Logistics (“3PL”) process whereby the Company purchases the inventory and has a 3PL provider store, pick and pack the perfume that has been ordered by Perfume.com customers. This change in supply chain management will require a minimal investment in inventory but should result in a much healthier margin for those SKU’s shipped directly.

7.
Domain Name sales: Management entered into arrangements to sell or lease eight of the Company’s non-core domain name assets, including Cricket.com, as a non-dilutive way to raise working capital.  These transactions have raised nearly $4 million since the fourth quarter of 2008.  See Note 19.

 
F-42

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 2 – RESTATEMENT OF CONSOLIDATED FINANCIAL STATEMENTS


The Company determined that its original consolidated financial statements for the years ended December 31, 2008 and 2007, filed on March 31, 2009 (the “Original Financial Statements”) contained errors.  These errors, which are described below, affected opening balances as at December 31, 2007 and the financial position, results of operations and cash flows for the years ended December 31, 2007 and 2008.

A. Deferred income tax liability related to indefinite life intangible assets:

The Company’s intangible assets, comprised of its domain names, have book values in excess of their tax values.  The Original Financial Statements considered the taxable temporary differences associated with these indefinite life intangible assets in reducing the valuation allowance associated with its loss carryforwards.  This was an incorrect application of GAAP.  A deferred tax liability should have been recognized for these taxable temporary differences.  Correction of this error resulted in the recognition of a deferred tax liability of $206,370, $246,759, and $254,984 as at December 31, 2008, December 31, 2007, and January 1, 2007 respectively, and deferred income tax recoveries of $40,389 and $8,225 in the years ended December 31, 2008 and 2007, respectively.

B. Non-Controlling Interest:

The Company discovered an error in its continuity of non-controlling interest in its subsidiaries as at January 1, 2007, resulting in a $100,676 increase to the opening non-controlling interest liability and deficit.

The Company also determined that it should have recorded $66,692 of goodwill and an increase to non-controlling interest liability associated with the exchange of $3,000,000 of amounts due from a subsidiary for additional common stock in 2008.  See Note 5.

Prior to recognizing the non-controlling interest liabilities described in the preceding two paragraphs, the non-controlling interest’s share of subsidiary losses in 2008 and 2007 was limited to the non-controlling interest liability.  As a consequence of the above increases to non-controlling interest liabilities, the non-controlling interest’s share in subsidiary losses was increased by $75,748 and $91,890 in the years ended December 31, 2008 and 2007, respectively.

C. Management Compensation:

(i)  The December 31, 2007 financial statements did not accrue $91,423 for two CDN$250,000 special bonuses to be paid on October 1, 2008 and October 1, 2009 to the Company’s former President and Chief Operating Officer pursuant to his employment agreement.  These special bonuses were not discretionary, but would only be paid if he remained employed as an officer of the Company on the dates payable.  On February 4, 2009, he resigned as the Company’s President and Chief Operating Officer and employee, effective January 31, 2009.  There was no effect to the December 31, 2008 financial statements.

(ii)  The December 31, 2008 financial statements did not accrue for $119,045 for two CDN$100,000 special bonuses to be paid on January 1, 2009 and January 1, 2010 to the Company’s current President and Chief Corporate Development Officer pursuant to his employment agreement.  These special bonuses are not discretionary, but will only be paid if he remained employed as an officer of the Company on the dates payable.

D. Estimated life of stock options:

The Company originally estimated the life of its stock options as equal to the vesting period for these options, 3 years.  The estimated life should have been 3.375 years, resulting in decreases of $118,893 and $18,971 to the Company’s stock-based compensation expense in the years ended December 31, 2008 and 2007, respectively.


 
F-43

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 2 – RESTATEMENT OF CONSOLIDATED FINANCIAL STATEMENTS (continued)


E. Other

(i)
Expense accruals

The Company discovered an accrual and cutoff error in its recorded accounting fees, resulting in an overaccrual of accounts payable and accounting expense (included in Corporate General and Administrative expenses) of $19,521 and $63,750 in the years ended December 31, 2008 and 2007, respectively.

(ii) 
Gain on sale of domain name

The Company failed to record website development costs attributable to a domain name sold in 2008, reducing website development costs and gain on sale of domain names by $37,408 in the year ended December 31, 2008.

(iii) 
Miscellaneous Income

The Company discovered an immaterial error in miscellaneous income relating to periods prior to January 1, 2007, resulting in a $35,810 increase to opening deficit at January 1, 2007.

F. Classification of warrants issued in November 2008 private placement:

In November 2008, the Company raised $1,057,775 of cash by selling 1,627,344 units consisting of one share of the Company’s common stock and two warrants, each for the purchase of a half share of common stock.  The offering price was $0.65 per unit.  The estimated fair value of the warrants was $157,895 and was presented as equity in the Original Financial Statements.  The warrants contained provisions which could require their redemption in cash in certain circumstances which may not all be within the Company’s control.  The fair value of the warrants therefore should have been recorded as a liability, with future changes to fair value reported as either income or expense in the period in which the change in fair value occurs.  There were no changes to the fair value of the warrants between the November 2008 issue date and December 31, 2008.

G. Shares issued in connection with the merger with Auctomatic:

(i) 
Valuation of shares issued as purchase consideration

The Auctomatic merger closed on May 22, 2008.  The original estimate of the fair value of the share purchase consideration attributable to the acquisition was based on the trading value of the shares around March 25, 2008.  However, the Merger Agreement had an adjustment provision regarding the number of shares to be issued, such that the shares should have been valued with reference to the May 22, 2008 closing date as opposed to the announcement date on March 25, 2008.  Using the average share price around the closing date, an additional $110,746 should have been recorded as additional paid-in capital and goodwill.

(ii) 
Shares issued to Auctomatic founders

As part of the merger, the Company agreed to distribute 413,604 shares of its common stock payable on the first, second, and third anniversaries of the Closing Date (the “Distribution Date”) to the Auctomatic founders subject to their continuing employment with the Company or a subsidiary on each Distribution Date.  These shares which were not accounted for in the Auctomatic purchase, also were not properly accounted for as compensation to the Auctomatic founders for their continued employment with the Company.  The related stock-based compensation expense that should have been recorded in 2008 is $170,065.

H. Financial Statement Classification of Amounts Payable to the BCCI and IPL:

In order to provide clarity, the Company also classified separately on its consolidated balance sheets and consolidated statements of operations the $1,000,000 payable and expensed during the year ended December 31, 2008 to the BCCI and IPL.
 
F-44

Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 2 – RESTATEMENT OF CONSOLIDATED FINANCIAL STATEMENTS (continued)


I. Tax Impact:

None of the above adjustments gave rise to an increase or decrease in the Company’s tax position.

The following table illustrates the effect of the adjustments by financial statement line item in the Company’s consolidated balance sheets as of December 31, 2008:
 
December 31, 2008
 
Reference
   
As previously reported
   
Restatement adjustment
   
As restated
 
ASSETS
                       
Current
                       
Cash and cash equivalents
        $ 1,832,520     $ -     $ 1,832,520  
Accounts receivable (net of allowance for doubtful accounts of nil)
      93,582       -       93,582  
Prepaid expenses and deposits
          109,543       -       109,543  
Inventory
          74,082       -       74,082  
Current portion of receivable from sales-type lease
          23,423       -       23,423  
Total current assets
          2,133,150       -       2,133,150  
                               
Long-term portion of receivable from sales-type lease
          23,423       -       23,423  
Deferred acquisition costs
          -       -       -  
Property & equipment
          1,042,851       -       1,042,851  
Website development costs
 
E(ii)
      392,799       (37,408 )     355,391  
Intangible assets
          1,587,463       -       1,587,463  
Goodwill
   B, G(i)       2,428,602       177,438       2,606,040  
Total Assets
          $ 7,608,288     $ 140,030     $ 7,748,318  
                                 
LIABILITIES AND STOCKHOLDERS' EQUITY
                               
Current
                               
Accounts payable and accrued liabilities
  E(i), H     $ 4,131,264     $ (1,083,271 )   $ 3,047,993  
Amounts payable to the BCCI and IPL
  H       -       1,000,000       1,000,000  
Bonuses payable
 
C(ii)
      235,650       119,045       354,695  
Due to shareholders of Auctomatic
            789,799       -       789,799  
Deferred revenue
            120,456       -       120,456  
Current portion of deferred lease inducements
            20,138       -       20,138  
Total current liabilities
            5,297,307       35,774       5,333,081  
                                 
Deferred income tax
  A       -       206,370       206,370  
Warrants
  F       -       157,895       157,895  
Deferred lease inducements
            55,380       -       55,380  
Total Liabilities
            5,352,687       400,039       5,752,726  
                                 
STOCKHOLDERS' EQUITY
                               
Common Stock
            14,855       -       14,855  
Additional paid-in capital
            14,772,880       (14,948 )     14,757,932  
Accumulated deficit
            (12,532,134 )     (245,061 )     (12,777,195 )
Total Stockholders' Equity
            2,255,601       (260,009 )     1,995,592  
Total Liabilities and Stockholders' Equity
          $ 7,608,288     $ 140,030     $ 7,748,318  

 
F-45

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 2 – RESTATEMENT OF CONSOLIDATED FINANCIAL STATEMENTS (continued)


The following table illustrates the effect of the adjustments by financial statement line item in the Company’s consolidated statements of operations as of December 31, 2008:

For the year ended December 31, 2008
 
Reference
   
As previously reported
   
Restatement adjustment
   
As restated
 
                         
SALES
        $ 9,364,833     $ -     $ 9,364,833  
                               
COSTS OF SALES (excluding depreciation and amortization as shown below)
    7,683,812       -       7,683,812  
                               
GROSS PROFIT
          1,681,021       -       1,681,021  
                               
OPERATING EXPENSES
                             
Amortization and depreciation
          253,141       -       253,141  
Amortization of website development costs
          58,640       -       58,640  
Corporate general and administrative
  E(i)       2,934,555       (19,521 )     2,915,034  
ECommerce general and administrative
            567,980       -       567,980  
Management fees and employee salaries
 
C(i), C(ii), D, G(ii)
    5,719,934       78,794       5,798,728  
Corporate marketing
            147,842       -       147,842  
ECommerce marketing
            766,393       -       766,393  
Other expenses
            708,804       -       708,804  
Total Operating Expenses
            11,157,289       59,273       11,216,562  
                                 
NON-OPERATING INCOME (EXPENSES)
                               
Global Cricket Venture expenses
  H       (1,000,000 )     1,000,000       -  
Global Cricket Venture payments
  H       -       (1,000,000 )     (1,000,000 )
Gain from sales and sales-type lease of domain names
 
E(ii)
      498,829       (37,408 )     461,421  
Accretion interest expense
            (96,700 )     -       (96,700 )
Interest and investment income
            67,683       -       67,683  
Non-controlling interest
   B       -       75,478       75,478  
Total Non-Operating Income (Expenses)
            (530,188 )     38,070       (492,118 )
                                 
NET LOSS BEFORE TAXES
            (10,006,456 )     (21,203 )     (10,027,659 )
                                 
TAX EXPENSE
                               
Deferred tax recovery
  A       -       (40,389 )     (40,389 )
                                 
NET LOSS AND COMPREHENSIVE LOSS FOR THE PERIOD
    $ (10,006,456 )   $ 19,186     $ (9,987,270 )
                                 
BASIC AND DILUTED LOSS PER SHARE
          $ (0.46 )   $ 0.00     $ (0.46 )
                                 
WEIGHTED AVERAGE NUMBER OF COMMON
                               
SHARES OUTSTANDING - BASIC AND DILUTED
            21,937,179       -       21,937,179  


 
F-46

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 2 – RESTATEMENT OF CONSOLIDATED FINANCIAL STATEMENTS (continued)


The following table illustrates the effect of the adjustments by financial statement line item in the Company’s consolidated statements of cash flows as of December 31, 2008:

For the year Ended December 31, 2008
 
Reference
   
As previously reported
   
Restatement adjustment
   
As restated
 
OPERATING ACTIVITIES
                       
Net loss for the period
        $ (10,006,456 )   $ 19,186     $ (9,987,270 )
Non-cash items included in net loss:
                             
Deferred tax recovery
  A       -       (40,389 )     (40,389 )
Non-controlling interest
  B       -       (75,478 )     (75,478 )
Gain from sales and sales-type lease of domain names
 
E(ii)
      (498,829 )     37,408       (461,421 )
Accretion interest expense
            96,700       -       96,700  
Stock-based compensation
 
D, G(ii)
      2,111,354       51,172       2,162,526  
Warrants issued
            45,500       -       45,500  
Issuance of common stock for services
            303,859       -       303,859  
Extinguishment of debt by issuance of common stock
            16,500       -       16,500  
Amortization and depreciation
            291,643       -       291,643  
Change in operating assets and liabilities:
                               
Accounts receivable
            45,348       -       45,348  
Prepaid expenses and deposits
            136,631       -       136,631  
Inventory
            (74,082 )     -       (74,082 )
Accounts payable and accrued liabilities
   E(i), H       2,615,835       (1,019,521 )     1,596,314  
Amounts payable to the BCCI and IPL
  H       -       1,000,000       1,000,000  
Bonuses payable
 
C(i), C(ii)
      (5,640 )     27,622       21,982  
Deferred revenue
            67,377       -       67,377  
Cash flows used in operating activities
            (4,854,260 )     -       (4,854,260 )
                                 
INVESTING ACTIVITIES
                               
Proceeds from disposal of available for sale securities
            -       -       -  
Net proceeds from sale of domain name
            369,041       -       369,041  
Net proceeds from sales-type lease of domain name
            140,540       -       140,540  
Cash consideration for Auctomatic
            (1,530,047 )     -       (1,530,047 )
Purchases of property & equipment
            (187,532 )     -       (187,532 )
Website development costs
            (451,439 )     -       (451,439 )
Cash flows used in (from) investing activities
            (1,659,437 )     -       (1,659,437 )
                                 
FINANCING ACTIVITIES
                               
Proceeds from sale of common stock (net of share issue costs)
      970,972       -       970,972  
Cash flows from financing activities
            970,972       -       970,972  
                                 
Net increase (decrease) in cash and cash equivalents
            (5,542,725 )     -       (5,542,725 )
                                 
Cash and cash equivalents, beginning of year
            7,375,245       -       7,375,245  
Cash and cash equivalents, end of year
          $ 1,832,520     $ -     $ 1,832,520  


F-47

Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 2 – RESTATEMENT OF CONSOLIDATED FINANCIAL STATEMENTS (continued)


The following table illustrates the effect of the adjustments by financial statement line item in the Company’s consolidated balance sheets as of December 31, 2007:

As at December 31, 2007
 
Reference
     
As previously reported
   
Restatement adjustment
   
As restated
 
ASSETS
                       
Current
                       
Cash and cash equivalents
        $ 7,375,245     $ -     $ 7,375,245  
Accounts receivable (net of allowance for doubtful accounts of nil)
      138,930       -       138,930  
Prepaid expenses and deposits
          246,174       -       246,174  
Total current assets
          7,760,349       -       7,760,349  
                               
Property & equipment
          175,797       -       175,797  
Intangible assets
          1,645,061       -       1,645,061  
Total Assets
        $ 9,581,207     $ -     $ 9,581,207  
                               
LIABILITIES AND STOCKHOLDERS' EQUITY
                             
Current
                             
Accounts payable and accrued liabilities
  E(i)     $ 1,515,429     $ (63,750 )   $ 1,451,679  
Bonuses payable
  C(i)       241,290       91,423       332,713  
Deferred revenue
            53,079       -       53,079  
Current portion of deferred lease inducements
            20,138       -       20,138  
Total current liabilities
            1,829,936       27,673       2,113,154  
                              -  
Non-controlling interest
  B       -       8,786       8,786  
Deferred income tax
  A               246,759       246,759  
Deferred lease inducements
            75,518       -       75,518  
Total Liabilities
            1,905,454       283,218       2,188,672  
                                 
STOCKHOLDERS' EQUITY
                               
Common Stock
            12,456       -       12,456  
Additional paid-in capital
            10,188,975       (18,971 )     10,170,004  
Accumulated deficit
            (2,525,678 )     (264,247 )     (2,789,925 )
Total Stockholders' Equity
            7,675,753       (283,218 )     7,392,535  
Total Liabilities and Stockholders' Equity
          $ 9,581,207     $ -     $ 9,581,207  

 
F-48

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 2 – RESTATEMENT OF CONSOLIDATED FINANCIAL STATEMENTS (continued)


The following table illustrates the effect of the adjustments by financial statement line item in the Company’s consolidated statements of operations as of December 31, 2007:

Year Ended December 31, 2007
 
Reference
    As previously reported     Restatement adjustment    
As restated
 
                         
SALES
                       
Health and beauty eCommerce
        $ 8,092,707     $ -     $ 8,092,707  
Other eCommerce
          485,199       -       485,199  
Domain name advertising
          449,613       -       449,613  
Miscellaneous income
 
E(iii)
      35,810       (35,810 )     -  
Total Sales
          9,063,329       (35,810 )     9,027,519  
                               
COSTS OF SALES
                             
Health and Beauty eCommerce
          6,512,292       -       6,512,292  
Other eCommerce
          509,181       -       509,181  
Total Costs of Sales (excluding depreciation and amortization as shown below)
    7,021,473       -       7,021,473  
                               
GROSS PROFIT
          2,041,856       (35,810 )     2,006,046  
                               
OPERATING EXPENSES
                             
Amortization and depreciation
          29,169       -       29,169  
Corporate general and administrative
  E(i)       686,921       (63,750 )     623,171  
ECommerce general and administrative
            304,212       -       304,212  
Management fees and employee salaries
   C(i), D        1,981,051        72,452        2,053,503   
ECommerce marketing
            817,101       -       817,101  
Other expenses
            637,730       -       637,730  
Total Operating Expenses
            4,456,184       8,702       4,464,886  
                                 
NON-OPERATING INCOME (EXPENSES)
                               
Interest and investment income
            119,574       -       119,574  
Gain on disposal of subsidiary of Frequenttraveler.com Inc.
      276,805       -       276,805  
Non-controlling interest
  B       -       91,890       91,890  
Total Non-Operating Income (Expenses)
            396,379       91,890       488,269  
                                 
NET LOSS AND COMPREHENSIVE LOSS BEFORE TAXES
      (2,017,949 )     47,378       (1,970,571 )
                                 
TAX EXPENSE
                               
Deferred tax recovery
  A       -       (8,225 )     (8,225 )
                                 
NET LOSS AND COMPREHENSIVE LOSS FOR THE PERIOD
    $ (2,017,949 )   $ 55,603     $ (1,962,346 )
                                 
                                 
BASIC AND DILUTED LOSS PER SHARE
          $ (0.11 )   $ 0.00     $ (0.10 )
                                 
WEIGHTED AVERAGE NUMBER OF COMMON
                               
SHARES OUTSTANDING - BASIC AND DILUTED
      19,070,236       -       19,070,236  

 
F-49

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 2 – RESTATEMENT OF CONSOLIDATED FINANCIAL STATEMENTS (continued)


The following table illustrates the effect of the adjustments by financial statement line item in the Company’s consolidated statements of cash flows as of December 31, 2007:

For the year ended December 31, 2007
 
Reference
   
As previously reported
   
Restatement adjustment
   
As restated
 
OPERATING ACTIVITIES
                       
Net loss for the period
        $ (2,017,949 )   $ 55,603     $ (1,962,346 )
Non-cash items included in net loss:
                             
Deferred tax recovery
  A       -       (8,225 )     (8,225 )
Non-controlling interest
  B       -       (91,890 )     (91,890 )
Stock-based compensation
  D       428,028       (18,971 )     409,057  
Amortization and depreciation
            24,135       -       24,135  
Issuance of common stock for bonuses
            59,078       -       59,078  
Change in operating assets and liabilities:
                               
Accounts receivable
 
E(iii)
      (117,724 )     35,810       (81,914 )
Prepaid expenses and deposits
            (246,174 )     -       (246,174 )
Accounts payable and accrued liabilities
   E(i)       523,574       (63,750 )     459,824  
Bonuses payable
   C(i)       241,290       91,423       332,713  
Deferred revenue
            53,079       -       53,079  
Deferred lease inducements
            100,690       -       100,690  
Cash flows used in operating activities
            (951,973 )     -       (951,973 )
                                 
INVESTING ACTIVITIES
                               
Proceeds from disposal of available for sale securities
            261,912       -       261,912  
Purchases of property & equipment
            (159,934 )     -       (159,934 )
Cash flows used in (from) investing activities
            101,978       -       101,978  
                                 
FINANCING ACTIVITIES
                               
Proceeds from restricted cash
            20,000       -       20,000  
Proceeds from sale of common stock (net of share issue costs)
            6,099,900       -       6,099,900  
Cash flows from financing activities
            6,119,900       -       6,119,900  
                                 
Net increase (decrease) in cash and cash equivalents
            5,269,905       -       5,269,905  
                                 
Cash and cash equivalents, beginning of year
            2,105,340       -       2,105,340  
Cash and cash equivalents, end of year
          $ 7,375,245     $ -     $ 7,375,245  


 
F-50

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
 
The following table illustrates the effect of the adjustments by financial statement line item in the Company’s consolidated statements of stockholders’ equity as of December 31, 2008 and December 31, 2007:

         
As previously reported
           
                                                 
         
Common stock
   
Additional
Paid-in
Capital
   
Accumulated Deficit
   
Total
   
Restatement Adjustment
   
As
Restated 
Total
 
   
Reference
   
Number of Shares
   
Amount
                               
Balance, December 31, 2006
          17,836,339     $ 8,846     $ 3,605,579     $ (507,729 )   $ 3,106,696     $ -     $ 3,106,696  
Adjustment to opening accumulated deficit
 
A, B, E(iii)
      -       -       -       -       -       (319,850 )     (319,850 )
Balance, December 31, 2006
          17,836,339       8,846       3,605,579       (507,729 )     3,106,696       (319,850 )     2,786,846  
Issuance of 60,284 common shares at $0.98 per share in lieu of accrued bonuses to officers
          60,284        60        59,018                59,078              59,078  
Issuance of 1,000,000 common shares at $1.00 per share to CEO
          1,000,000       1,000       999,000               1,000,000       -       1,000,000  
Private Placement of 2,550,000 common shares at $2.00 per share
          2,550,000       2,550       5,097,450               5,100,000       -       5,100,000  
Share issue costs
          -               (100 )             (100 )     -       (100 )
Stock-based compensation
   D       -               428,028               428,028       (18,971 )     409,057  
Net loss and comprehensive loss
 
A, B, C(i), D, E(i), E(iii)
      -                       (2,017,949 )     (2,017,949 )     55,603       (1,962,346 )
Balance, December 31, 2007
            21,446,623       12,456       10,188,975       (2,525,678 )     7,675,753       (283,218 )     7,392,535  
Stock-based compensation
 
D, G(ii)
      -       -       2,111,354               2,111,354       51,172       2,162,526  
Issuance of 586,403 common shares per the merger agreement with Auctomatic
   G(i)       586,403       586       1,137,533               1,138,119       110,746       1,248,865  
Issuance of 33,000 common shares to investor relations firm
            33,000       33       85,649               85,682       -       85,682  
Issuance of 120,000 common shares to investor relations firm
            120,000       120       218,057               218,177       -       218,177  
Issuance of 50,000 warrants to investor relations firm
            -       -       45,500               45,500       -       45,500  
Cancellation of 300,000 common shares not distributed
            (300,000 )     -       -               -       -       -  
Private Placement of 1,627,344 units at $0.65 per share
    F       1,627,344       1,627       1,056,148               1,057,775       (157,895 )     899,880  
Share issue costs
            -       -       (86,803 )             (86,803 )     -       (86,803 )
Extinguishment of accounts payable
      33,000       33       16,467               16,500       -       16,500  
Net loss and comprehensive loss
 
A - E(ii), G(ii)
                              (10,006,456 )     (10,006,456 )     19,186       (9,987,270 )
Balance, December 31, 2008
            23,546,370     $ 14,855     $ 14,772,880     $ (12,532,134 )   $ 2,255,601     $ (260,009 )   $ 1,995,592  


 
F-51

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES


The following is a summary of significant accounting policies used in preparation of these consolidated financial statements:

Principles of consolidation
The consolidated financial statements include the accounts of the Company, its wholly owned subsidiary Delaware, its wholly-owned subsidiary LCM Cricket Ventures, its 98.2% (December 31, 2007 - 94.9%) interest in its subsidiary DHI, DHI’s wholly owned subsidiaries Importers, Acadia, and 612793, and LCM Cricket Ventures’ 50.05% interest in Global Cricket Venture.  The comparative figures in 2007 include its 50.4% interest in FT (from January 1, 2007 until the sale of the Company’s controlling interest in FT on November 12, 2007).  All significant intercompany balances and transactions are eliminated on consolidation.

Use of estimates
The preparation of consolidated financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of intangible assets, fair value measurement, related party transactions, stock based compensation, determination and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and for the periods that the consolidated financial statements are prepared. Actual results could differ from these estimates.

Business Combinations
On the acquisition of a subsidiary, the purchase method of accounting is used whereby the purchase consideration is allocated to the identifiable assets and liabilities on the basis of fair value at the date of acquisition.  The Company considers critical estimates involved in determining any amount of goodwill, and tests for impairment of such goodwill as disclosed in its Goodwill accounting policy below.

Revenue recognition
Revenues and associated costs of goods sold from the on-line sales of products, currently consisting primarily of fragrances and other beauty products, are recorded upon delivery of products and determination that collection is reasonably assured.  The Company records inventory as an asset for items in transit as title does not pass until received by the customer.  All associated shipping and handling costs are recorded as cost of goods sold upon delivery of products.

Web advertising revenue consists primarily of commissions earned from the referral of visitors from the Company’s sites to other parties.  The amount and collectibility of these referral commissions is subject to uncertainty; accordingly, revenues are recognized when the amount can be determined and collectibility can be reasonably assured.  In accordance with Emerging Issues Task Force (“EITF”) 99-19, Reporting Revenue Gross as a Principal versus Net as an Agent, the Company records web advertising revenues on a gross basis.

Until the disposal of the Company’s shares in FrequentTraveller.com Inc. on November 12, 2007, revenues from the sales of travel products, including tours, airfares and hotel reservations, where the Company acted as the merchant of record and had inventory risk, were recorded on a gross basis.  Customer deposits received prior to ticket issuance or 30-days prior to travel were recorded as deferred revenue.  Where the Company did not act as the merchant of record and had no inventory risk, revenues were recorded at the net amounts, without any associated cost of revenue in accordance with EITF 99-19.  See also Note 5.

Gains from the sale of domain names, whose carrying values are recorded as intangible assets, consists primarily of funds earned for the transfer of rights to domain names that are currently in the Company’s control.  Revenues have been recognized when the sale agreement is signed and the collectibility of the proceeds is reasonably assured.  In 2008, there was a sale of a geo-domain name for net proceeds of $369,041.  Collectibility of the amounts owing on this sale are reasonably assured and therefore accounted for as a sale in the period the transaction occurred.  There were no sales of domain names during 2007.

Gains from the sales-type leases of domain names, whose carrying values are recorded as intangible assets, consists primarily of funds earned over a period of time for the transfer of rights to domain names that are currently in the Company’s control. Collectibility of these revenues generated are reasonably assured and therefore accounted for as a sales-type lease in the period the transaction occurs.  See also Note 12.

 
F-52

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)


Foreign currency transactions
The consolidated financial statements are presented in United States dollars.  The functional currency of the Company is United States dollars.  In accordance with FAS No. 52, Foreign Currency Translation, the foreign currency financial statements of the Company’s subsidiaries are translated into U.S. dollars.  Monetary assets and liabilities are translated using the foreign exchange rate that prevailed at the balance sheet date.  Revenue and expenses are translated at weighted average rates of exchange during the year and stockholders’ equity accounts and certain other historical cost balances are translated by using historical exchange rates.  Any resulting exchange gains and losses are presented as cumulative foreign currency translation gains (losses) within other accumulated comprehensive income (loss).  There was no effect to comprehensive income (loss) related to the share conversion with DHI.

Transactions denominated in foreign currencies are remeasured at the exchange rate in effect on the respective transaction dates and gains and losses are reflected in the consolidated statements of operations.

Comprehensive loss
Comprehensive loss includes all changes in equity of the Company during a period except those resulting from investments by shareholders and distributions to shareholders.  Comprehensive income (loss) includes net income (loss) and other comprehensive income (loss) (“OCI”).  The major components included in OCI are cumulative translation adjustments arising on the translation of the financial statements of self-sustaining foreign operations and unrealized gains and losses on financial assets classified as available-for-sale.  The Company has no self-sustaining foreign operations or unrealized gains or losses on financial assets classified as available-for-sale.

Loss per share
Basic loss per share is computed by dividing losses for the period by the weighted average number of common shares outstanding for the period.  Diluted loss per share reflects the potential dilution of securities by including other potential common stock in the weighted average number of common shares outstanding for a period and is not presented where the effect is anti-dilutive.

Cash and cash equivalents
The Company considers all highly liquid instruments, with original maturity dates of three months or less at the time of issuance, to be cash equivalents.

Accounts receivable and allowance for doubtful accounts
The Company’s accounts receivable balance consists primarily of goods and services taxes (GST) receivable, advertising revenues receivable and the balance receivable relating to its December 31, 2008 sale of a domain name as disclosed in Note 12.  Per the Company’s review of open accounts and collection history, the accounts receivable balances are reasonably collectible and therefore no allowance for doubtful accounts has been reflected at year end.

Inventory
Inventory is recorded at the lower of cost or market using the first-in first-out (FIFO) method.  The Company maintains little or no inventory of perfume which is shipped from the supplier directly to the customer.  The inventory on hand as at December 31, 2008 is recorded at cost of $74,082 and represents inventory in transit from the supplier to the customer.

Deferred Financing Costs
Costs directly identifiable with the raising of capital are charged against the related capital stock.  Costs incurred to obtain debt financing are deferred and amortized by a charge to interest expense over the term of the related debt.  Debt financing fees are amortized and included as part of interest expense.  During the period, financing costs were charged against the capital stock issued during the period in a private placement.  As there were no debt financings, no financing costs were amortized to interest expense.

Deferred Acquisition Costs
Deferred acquisition costs are direct or incremental costs directly related to acquisitions, and are deferred and added to the cost of the purchase.  Only costs that are directly related to proposed transactions, where completion is considered more likely than not, are deferred.  Once the Company ceases to be engaged on a regular ongoing basis and it is not likely that activities will resume, the costs are expensed.  During the period, deferred acquisition costs were expensed in full as it is not possible to predict whether the related acquisition activities will resume.

 
F-53

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)


Property & Equipment
These assets are stated at cost. Minor additions and improvements are charged to operations, and major additions are capitalized. Upon retirement, sale or other disposition, the cost and accumulated depreciation are eliminated from the accounts, and a gain or loss is included in operations.

Amortization for equipment is computed using declining balance method at the following annual rates:
 
Office Furniture and Equipment
  20%
Computer Equipment
  30%
Computer Software
100%
Auction Software
3 years straight-line

 
Amortization for leasehold improvements is based on a straight-line method calculated over the term of the lease.  Auction software is amortized straight line over the life of the asset.  Other additions are amortized on a half-year basis in the year of acquisition.

Website development costs
The Company has adopted the provisions of EITF No. 00-2, Accounting for Web Site Development Costs, whereby costs incurred in the preliminary project phase are expensed as incurred; costs incurred in the application development phase are capitalized; and costs incurred in the post-implementation operating phase are expensed as incurred.  Website development costs are stated at cost less accumulated amortization and are amortized using the straight-line method over its estimated useful life.  Upgrades and enhancements are capitalized if they result in added functionality which enables the software to perform tasks it was previously incapable of performing.  See also Note 9.

Intangible assets
The Company has adopted the provisions of FAS No. 142, Goodwill and Intangible Assets, which revises the accounting for purchased goodwill and intangible assets. Under FAS No. 142, intangible assets with indefinite lives are no longer amortized and are tested for impairment annually.  The determination of any impairment would include a comparison of estimated future operating cash flows anticipated during the remaining life with the net carrying value of the asset as well as a comparison of the fair value to book value of the Company.

The Company’s intangible assets, which consist of its portfolio of generic domain names, have been determined to have an indefinite life and as a result are not amortized.  Management has determined that there is no impairment of the carrying value of intangible assets at December 31, 2008.

Goodwill
Goodwill represents the excess of acquisition cost over the fair value of the net assets of acquired entities.  In accordance with FAS No. 142, Accounting for Goodwill and Other Intangible Assets. the Company is required to assess the carrying value of goodwill annually or whenever circumstances indicate that a decline in value may have occurred, utilizing a fair value approach at the reporting unit level.  A reporting unit is the operating segment, or a business unit one level below that operating segment, for which discrete financial information is prepared and regularly reviewed by segment management.

The goodwill impairment test is a two-step impairment test.  In the first step, the Company compares the fair value of each reporting unit to its carrying value.  The Company determines the fair value of its reporting units using a discounted cash flow approach.  If the fair value of the reporting unit exceeds the carrying value of the net assets assigned to that reporting unit, goodwill is not impaired and the Company is not required to perform further testing.  If the carrying value of the net assets assigned to the reporting unit exceeds the fair value of the reporting unit, then the Company must perform the second step in order to determine the implied fair value of the reporting unit’s goodwill and compare it to the carrying value of the reporting unit’s goodwill.  The activities in the second step include valuing the tangible and intangible assets and liabilities of the impaired reporting unit based on their fair value and determining the fair value of the impaired reporting unit’s goodwill based upon the residual of the summed identified tangible and intangible assets and liabilities.

The fair value of the Perfume.com reporting unit exceeded the carrying value of the assigned net assets, therefore no further testing was required and an impairment charge was not required.

 
F-54

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)


Deferred Revenue
Revenue that has been received but does not yet qualify for recognition under the Company's policies is reflected as either deferred revenue or long-term deferred revenue.

Deferred Lease Inducements
Lease inducements, including rent free periods, are deferred and accounted for as a reduction of rent expense over the term of the related lease on a straight-line basis.

Advertising Costs
The Company recognizes advertising expenses in accordance with SOP 93-7, Reporting on Advertising Costs. As such, the Company expenses the costs of producing advertisements at the time production occurs or the first time the advertising takes place and expenses the cost of communicating advertising in the period during which the advertising space or airtime is used.  Internet advertising expenses are recognized as incurred based on the terms of the individual agreements, which are generally: 1) a commission for traffic driven to the Website that generates a sale or 2) a referral fee based on the number of clicks on keywords or links to its Website generated during a given period.  Total advertising expense in 2008 of $808,792 (2007 - $817,101) were reported in “Corporate Marketing” and “eCommerce Marketing” on the Company’s consolidated statements of operations.

Stock-based compensation
During the third quarter of 2007, the Company implemented the following new critical accounting policy related to its stock-based compensation. Beginning on July 1, 2007, the Company began accounting for stock options under the provisions of Financial Accounting Standards No. 123 (revised 2004), Share-Based Payment (FAS 123(R)), which requires the recognition of the fair value of stock-based compensation. Under the fair value recognition provisions for FAS 123(R), stock-based compensation cost is estimated at the grant date based on the fair value of the awards expected to vest and recognized as expense ratably over the requisite service period of the award. The Company has used the Black-Scholes valuation model to estimate fair value of its stock-based awards which requires various judgmental assumptions including estimating stock price volatility and expected life. The Company’s computation of expected volatility is based on a combination of historical and market-based volatility. In addition, the Company considers many factors when estimating expected life, including types of awards and historical experience. If any of the assumptions used in the Black-Scholes valuation model change significantly, stock-based compensation expense may differ materially in the future from that recorded in the current period.

In August 2007, the Company’s Board of Directors approved an Incentive Stock Option Plan to make available 5,000,000 shares of common stock for the grant of stock options, including incentive stock options.  Incentive stock options may be granted to employees of the Company, while non-qualified stock options may be granted to employees, officers, directors, consultants, independent contractors and advisors of the Company, provided such consultants, independent contractors and advisors render bona-fide services not in connection with the offer and sale of securities in a capital-raising transaction or promotion of the Company’s securities.  See also Note 11.

The Company accounts for equity instruments issued in exchange for the receipt of goods or services from other than employees in accordance with FAS No. 123R and the conclusions reached by the EITF in Issue No. 96-18.  Costs are measured at the estimated fair market value of the consideration received or the estimated fair value of the equity instruments issued, whichever is more reliably measurable.  The value of equity instruments issued for consideration other than employee services is determined on the earliest of a performance commitment or completion of performance by the provider of goods or services as defined by EITF 96-18.

Non-Controlling Interest
The consolidated financial statements include the accounts of DHI (and its subsidiaries).  All intercompany accounts and transactions have been eliminated upon consolidation.  The Company records non-controlling interest which reflects the 1.8% portion of the earnings of DHI and its subsidiaries allocable to the holders of the minority interest.


 
F-55

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)


Income taxes
During the first quarter of 2007, the Company adopted the following new critical accounting policy related to income tax. Beginning on January 1, 2007, the Company began accounting for income tax under the provisions of Financial Accounting Standards Board (“FASB”) Interpretation No. 48, Accounting for Uncertainty in Income Taxes-an interpretation of FASB Statement No. 109 (“FIN 48”).  FIN 48 clarifies the accounting for uncertainty in income taxes recognized in an enterprise’s financial statements in accordance with FASB Statement 109, Accounting for Income Taxes, and prescribes a recognition threshold and measurement process for financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return.  FIN 48 also provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure and transition. The Company and its subsidiaries are subject to U.S. federal income tax and Canadian income tax, as well as income tax of multiple state and local jurisdictions. Based on the Company’s evaluation, the Company has concluded that there are no significant uncertain tax positions requiring recognition in the Company’s financial statements. The Company’s evaluation was performed for the tax years ended December 31, 2002, 2003, 2004, 2005, 2006, 2007 and 2008, the tax years which remain subject to examination by major tax jurisdictions as of December 31, 2008.  The Company may from time to time be assessed interest or penalties by major tax jurisdictions, although any such assessments historically have been minimal and immaterial to the Company’s financial results.  In the event the Company has received an assessment for interest and/or penalties, it has been classified in the financial statements as selling, general and administrative expense.

Recent Accounting Pronouncements

FAS 168
 
In June, 2009, the FASB issued FAS No. 168, The FASB Accounting Standards CodificationTM and the Hierarchy of Generally Accepted Accounting Principles – A Replacement of FASB Statement No. 162.  The FASB Accounting Standards CodificationTM (Codification) will become the source of authoritative U.S. generally accepted accounting principles (GAAP) recognized by the FASB to be applied by nongovernmental entities. Rules and interpretive releases of the Securities and Exchange Commission (SEC) under authority of federal securities laws are also sources of authoritative GAAP for SEC registrants. On the effective date of this Statement, the Codification will supersede all then-existing non-SEC accounting and reporting standards. All other nongrandfathered non-SEC accounting literature not included in the Codification will become nonauthoritative.  This statement is effective for financial statements issued for fiscal years and interim periods beginning after September 15, 2009, which, for the Company, would be the fiscal year beginning January 1, 2010. The Company is currently assessing the impact of FAS No. 168 on its financial position and results of operations.
 

FAS 166
In June, 2009, the FASB issued FAS No. 166, Accounting for Transfer of Financial Assets – An Amendment of FASB Statement No. 140. The new standard is intended to improve the relevance, representational faithfulness, and comparability of the information that a reporting entity provides in its financial statements about a transfer of financial assets: the effects of a transfer on its financial position, financial performance, and cash flows; and a transferor’s continuing involvement, if any, in transferred financial assets.  This statement is effective for financial statements issued for fiscal years and interim periods beginning after November 15, 2009, which, for the Company, would be the fiscal year beginning January 1, 2010. The Company is currently assessing the impact of FAS No. 166 on its financial position and results of operations.

FAS 165
In May, 2009, the FASB issued FAS No. 165, Subsequent Events. The new standard is intended to establish general standards of accounting for and disclosure of events that occur after the balance sheet date but before financial statements are issued or are available to be issued.  This statement is effective for financial statements issued for interim or annual financial periods ending after June 15, 2009, which, for the Company, would be the interim period ending June 30, 2009. The Company does not expect that this Statement will result in a change in current practice.


 
F-56

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)


Recent Accounting Pronouncements (continued)

FAS 162
In May, 2008, the FASB issued FAS No. 162, The Hierarchy of Generally Accepted Accounting Principles. The new standard is intended to improve financial reporting by identifying a consistent framework, or hierarchy, for selecting accounting principles to be used in preparing financial statements that are presented in conformity with U.S. generally accepted accounting principles (GAAP) for nongovernmental entities. This Statement is effective 60 days following the SEC’s approval of the Public Company Accounting Oversight Board amendments to AU Section 411, The Meaning of Present Fairly in Conformity With Generally Accepted Accounting Principles.  The Company does not expect that this Statement will result in a change in current practice.

FAS 161
In March 2008, the FASB issued FAS No. 161, Disclosures about Derivative Instruments and Hedging Activities, an amendment of FAS No. 133. FAS No. 161 is intended to improve financial standards for derivative instruments and hedging activities by requiring enhanced disclosures to enable investors to better understand their effects on an entity's financial position, financial performance and cash flows. Entities are required to provide enhanced disclosures about: how and why an entity uses derivative instruments; how derivative instruments and related hedged items are accounted for under FAS No. 133 and its related interpretations; and how derivative instruments and related hedged items affect an entity's financial position, financial performance and cash flows. FAS No. 161 is effective for financial statements issued for fiscal years and interim periods beginning after November 15, 2008, which, for the Company, would be the fiscal year beginning January 1, 2009. The Company is currently assessing the impact of FAS No. 161 on its financial position and results of operations.

FSP FAS 142-3
In April 2008, the FASB issued FSP FAS 142-3, Determination of the Useful Life of Intangible Assets (“FSP FAS 142-3”).  FSP FAS 142-3 amends the factors that should be considered in developing renewal or extension assumptions used to determine the useful life of a recognized intangible asset under SFAS No. 142, Goodwill and Other Intangible Assets (“SFAS 142”).  The intent of FSP FAS 142-3 is to improve the consistency between the useful life of a recognized intangible asset under SFAS 142 and the period of expected cash flows used to measure the fair value of the asset under SFAS 141(R) and other applicable accounting literature.  FSP FAS 142-3 is effective for financial statements issued for fiscal years beginning after December 15, 2008, which for the Company, would be the fiscal year beginning January 1, 2009.  The Company is currently assessing the impact of FSP FAS 142-3 on its financial position and results of operations.

FAS 141R
In December 2007, the FASB issued FAS No. 141 (revised 2007), Business Combinations ("141R"). FAS No. 141R significantly changes the accounting for business combinations in a number of areas including the treatment of contingent consideration, preacquisition contingencies, transaction costs, in-process research and development and restructuring costs. In addition, under FAS No. 141R, changes in an acquired entity's deferred tax assets and uncertain tax positions after the measurement period will impact income tax expense. This standard will change accounting treatment for business combinations on a prospective basis. FAS No. 141R is effective for fiscal years beginning after December 15, 2008, which, for the Company, would be the fiscal year beginning January 1, 2009.  The Company is currently assessing the impact of FAS No. 141R on its financial position and results of operations.

FAS 160
In December 2007, the FASB issued FAS No. 160 Noncontrolling Interests in Consolidated Financial Statements, and simultaneously revised FAS 141 Business Combinations.  This Statement applies prospectively to business combinations for which the acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2008, which, for the Company, would be the fiscal year beginning January 1, 2009. An entity may not adopt the policy before the transitional date. The Company is currently assessing the impact of FAS No. 160 and the revision of FAS 141 on its financial position and results of operations.


 
F-57

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)


Recent Accounting Pronouncements (continued)

FAS 159
In February 2007, the FASB issued FAS 159, “Fair Value Option for Financial Assets and Financial Liabilities,” which allows an irrevocable option, the Fair Value Option, to carry eligible financial assets and liabilities at fair value. The election is made on an instrument-by-instrument basis. Changes in fair value for these instruments are recorded in earnings. The objective of FAS 159 is to improve financial reporting by providing entities with the opportunity to mitigate volatility in reported earnings caused by measuring related assets and liabilities differently without having to apply complex hedge accounting provisions.

The Company adopted FAS 159 in 2008.  The adoption did not have a material effect on its financial results.

FAS 157
In September 2006, the FASB issued FAS No. 157, Fair Value Measurements.  This Statement defines fair value, establishes a framework for measuring fair value in generally accepted accounting principles (GAAP), and expands disclosures about fair value measurements.  This standard does not require any new fair value measurements.

In February 2008, the FASB issued FASB Staff Position (“FSP”) FAS 157-2, which delays the effective date of FAS No. 157 to fiscal years beginning after November 15, 2008 for nonfinancial assets and nonfinancial liabilities, except for those items that are recognized or disclosed at fair value in the financial statements on a recurring basis, which for the Company would be the fiscal year beginning January 1, 2009.

In 2008, the Company adopted FAS 157 for financial assets and liabilities recognized at fair value on a recurring basis. The adoption did not have a material effect on its financial results. The disclosures required by FAS 157 for financial assets and liabilities measured at fair value on a recurring basis as at December 31, 2008 are included in Note 4.

The Company will apply the requirements of FAS 157 for fair value measurements of financial and nonfinancial assets and liabilities not valued on a recurring basis in 2009. The Company is currently evaluating the effect of this application on its financial reporting and disclosures.

In October 2008, the FASB issued FSP No. FAS 157-3, Determining the Fair Value of a Financial Asset When the Market for that Asset is Not Active, which clarifies the application of FAS 157 in determining the fair value of a financial asset when the market for that asset is not active.  FSP FAS 157-3 is effective as of the issuance date and has not affected the valuation of its financial assets.

NOTE 4 – FINANCIAL INSTRUMENTS


Interest rate risk exposure
The Company currently has limited exposure to any fluctuation in interest rates.

Foreign exchange risk
The Company is subject to foreign exchange risk for sales and purchases denominated in foreign currencies. Foreign currency risk arises from the fluctuation of foreign exchange rates and the degree of volatility of these rates relative to the United States dollar. The Company does not actively manage this risk.

Concentration of credit risk
Financial instruments, which potentially subject the Company to concentrations of credit risk, consist primarily of cash and cash equivalents, and trade accounts receivable.  The Company limits its exposure to credit loss by placing its cash and cash equivalents on deposit with high credit quality financial institutions. Receivables arising from sales to customers are generally immaterial and are not collateralized. Management regularly monitors the financial condition of its customers to reduce the risk of loss.


 
F-58

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 4 – FINANCIAL INSTRUMENTS (continued)


Fair values of Financial Instruments
As described in Note 3, the Company adopted the provisions of FAS 157 as of January 1, 2008.  FAS 157 defines fair value, establishes a consistent framework for measuring fair value, and expands disclosures for each major asset and liability category measured at fair value on either a recurring or nonrecurring basis. FAS 157 clarifies that fair value is an exit price, representing the amount that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants. As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use in pricing an asset or liability. As a basis for considering such assumptions, FAS 157 establishes a three-tier fair value hierarchy which prioritizes the inputs used in measuring fair value as follows:

Level 1 - observable inputs such as quoted prices in active markets for identical assets and liabilities;

Level 2 - observable inputs such as quoted prices for similar assets or liabilities in active markets, quoted prices for identical or similar assets or liabilities in markets that are not active, other inputs that are observable, or can be corroborated by observable market data; and

Level 3 - unobservable inputs for which there are little or no market data, which require the reporting entity to develop its own assumptions.

The Company’s financial instruments consist of cash and cash equivalents, accounts receivable, investment in sales-type lease, accounts payable, amounts payable to the BCCI and IPL, bonuses payable, amounts due to shareholders of Auctomatic and warrants.  The Company did not elect to value its financial assets or liabilities in accordance with FAS 159. The Company believes that the recorded values of all of its financial instruments approximate their fair values because of their nature and respective durations.
 
 
NOTE 5 – NON-CONTROLLING INTEREST


The Company currently holds 98.2% (December 31, 2007 – 94.9%) of the issued and outstanding shares of its principal operating subsidiary, DHI.  During Q1 2008, DHI issued 40,086,645 shares to Live Current Media Inc. at fair value in exchange for a conversion of intercompany debt of $3,000,000, therefore diluting the non-controlling interest by 3.3%. This conversion was accounted for using the purchase method, resulting in an increase to goodwill of $66,692, and a credit against the non-controlling interest of $75,478 charged to income in the year.

Until November 12, 2007, the Company owned a 50.4% controlling interest in FrequentTraveller.com Inc. (“FT”), a private Nevada corporation incorporated on October 29, 2002.  FT commenced operations in November 2003, providing travel services to customers online and by telephone.  Since inception, FT had incurred expenses in excess of revenues and Live Current’s share of the net liabilities was $276,805 as at November 12, 2007.  On this date, the Company sold its 50.4% shareholdings in FT to the other FT shareholder for no additional consideration, resulting in a gain equal to FT’s net liabilities.  The following table summarizes the assets and liabilities foregone in exchange for the Company’s shareholding.

Assets
     
Cash
 
$
46,974
 
Accounts Receivable
   
 7,570
 
         
Liabilities
       
Accounts payable and accrued liabilities
   
(176,312
)
Deferred Revenue
   
(111,857
)
Loan
   
 (43,180
)
         
Net Liabilities
 
$
276,805
 


 
F-59

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 6 – GLOBAL CRICKET VENTURE


Memoranda of Understanding
On April 17, 2008, the Company signed a Memorandum of Understanding (“MOU” or “Original MOU”) with the Board of Control for Cricket in India (“BCCI”) and the DLF Indian Premier League (“IPL”).  The MOU, which would be preliminary to a final agreement, starts the Company’s planned exploitation of its cricket.com domain name.

Certain other subsidiaries and ventures have been incorporated or formed to further this business opportunity, however none of them have significant assets or operations to date, nor have any material binding contracts been signed.

During 2008, the Company incurred $1.47 million in furtherance of this plan; costs that have been included in corporate marketing, management fees and employee salaries, and corporate general and administrative expenses.  There were no such costs in any period of 2007.  The Company also incurred $1 million of liabilities in aggregate to the BCCI and IPL in respect of exclusive online content rights agreements.

As the plan to exploit cricket.com was in its early stages, all expenditures were charged to operations.

In August 2009, the Company transferred and assigned all its interests in the project, including its ownership of the cricket.com domain name, for cash and assumption by the third party of all past and future liabilities due to the BCCI and IPL.  Refer to Note 19.

NOTE 7 – MERGER AGREEMENT


On March 25, 2008, the Company and its wholly owned subsidiary, Communicate.com Delaware, Inc. (“Delaware”) entered into an Agreement and Plan of Merger (the “Merger Agreement”) with Entity, Inc., a Delaware corporation, (“Auctomatic”). The Company believed that Auctomatic’s technology framework and toolset will strengthen its commerce platform and Auctomatic’s team will dramatically enhance the Company’s product and technology capability.

The Merger Agreement closed on May 22, 2008 (the “Closing Date”).  In connection with the Merger Agreement, the stockholders of Auctomatic received in total (i) $2,000,000 cash minus $152,939 in certain assumed liabilities and (ii) 1,000,007 shares of common stock of the Company (equal to $3,000,000 divided by $3.00 per share, the closing price of the Company’s common stock on the business day immediately preceding the Closing Date) in exchange for all the issued and outstanding shares of Auctomatic.

The consideration was payable on the Closing Date as follows: (i) 340,001 shares, or 34%, of the common stock and (ii) $1,200,000 less $152,939 in assumed liabilities.  An additional 246,402 shares of common stock were issued and shall be distributed in equal amounts to the Auctomatic shareholders on each of the first, second and third anniversary of the Closing Date. The remaining $800,000 of the total Cash Consideration shall be distributed on the first anniversary of the Closing Date.  All amounts of cash and common stock shall be distributed pro rata among the Auctomatic Stockholders.

The distribution of the remaining 413,604 shares of the common stock payable on the first, second and third anniversary of the Closing Date to the Auctomatic founders is subject to their continuing employment with the Company or a subsidiary on each Distribution Date.  As these shares are contingent on future employment, they are considered contingent consideration and are required to be accounted for under FAS 123(R) as stock-based compensation.  Subsequent to year end, one of the founders resigned from Live Current, and therefore the distribution of 137,868 shares of the common stock on the first, second and third anniversary will no longer be payable.  The remaining 275,736 shares of the common stock owing to the other founders remain payable on the anniversary dates as noted above.  See also Note 11.

At May 22, 2008, the present value of the amounts payable in cash to shareholders of Auctomatic on the first anniversary of the closing date was $640,000.  At year end, the present value discount was accreted by $96,700, leaving a present value remaining at December 31, 2008 of $736,700.

Also at year end, $53,099 of cash owing at closing has yet to be paid to one of the Auctomatic shareholders.  As a result, at year end, amounts payable to shareholders of Auctomatic totaled $789,799.


 
F-60

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 7 – MERGER AGREEMENT (continued)


The purchase price to affect the merger was allocated as following on the closing date:

Purchase Price Paid
     
       
Cash (net of assumed liabilities)
  $ 1,046,695  
Transaction Costs
    387,358  
         
Cash consideration for Auctomatic
    1,434,053  
         
Present value of shares of common stock paid and payable to shareholders of Auctomatic
    1,248,865  
Present value of amounts payable to shareholders of Auctomatic
    640,000  
         
Total
  $ 3,322,918  


Net Assets Acquired
     
       
Assets
     
Cash
  $ 3,066  
Share subscriptions receivable
    780  
Computer hardware
    7,663  
Auction software
    925,000  
Goodwill
    2,539,348  
         
Less Liabilities
       
Accounts payable and accrued liabilities
    (85,622 )
Loan payable
    (67,317 )
         
Net Assets Acquired
  $ 3,322,918  

To show effect to the merger of Auctomatic and Delaware as if the merger had occurred on January 1, 2008, the pro forma information for the nine months ended December 31, 2008 would have resulted in revenues that remain unchanged from those reported in the consolidated financial statements, no cumulative effect of accounting changes, and income before extraordinary items and net income which both would have decreased by $106,035.  To show effect to the merger of Auctomatic and Delaware as if the merger had occurred on January 1, 2007, the comparative pro forma information for the year ended December 31, 2007 would have no effect to reported revenues, cumulative effect of accounting changes, income before extraordinary items or net income.  See Note 19.


 
F-61

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 8 – PROPERTY & EQUIPMENT


 2008 (as Restated)
 
Cost
   
Accumulated Amortization
   
Net Book Value
 
                         
Office Furniture and Equipment
  $ 165,868     $ 30,778     $ 135,090  
Computer Equipment
    100,789       51,554       49,235  
Computer Software
    27,276       13,638       13,638  
Auction Software
    925,000       179,861       745,139  
Leasehold Improvements
    142,498       42,749       99,749  
    $ 1,361,431     $ 318,580     $ 1,042,851  

 2007 (as Restated)
 
Cost
   
Accumulated Amortization
   
Net Book Value
 
                         
Office Furniture and Equipment
  $ 28.644     $ 14,159     $ 14,485  
Computer Equipment
    70,095       37,031       33,064  
Leasehold Improvements
    142,498       14,250       128,248  
    $ 241,237     $ 65,440     $ 175,797  

NOTE 9 – WEBSITE DEVELOPMENT COSTS


Website development costs are related to infrastructure development of various websites that the Company operates.  In previous years, costs qualifying for capitalization were immaterial and therefore were expensed as incurred.  Website maintenance, training, data conversion and business process reengineering costs are expensed in the period in which they are incurred.  Costs incurred in the application development phase are capitalized, and when the related websites reach the post-implementation operating phase, the Company begins amortizing these costs on a straight-line basis over 36 months beginning in the month following the implementation of the related websites.
 
   
2008
(As Restated)
   
2007
(As Restated)
 
Website Development Costs
 
$
405,001
   
$
-
 
Less: Amortization
   
( 49,610
)
   
-
 
   
$
355,391
   
$
               -
 

 
During the year, the Company capitalized website development costs of $451,439.  The Company expensed website development costs of $46,438 and corresponding accumulated amortization of $9,030 related to a domain name that was sold on December 31, 2008. The net effect of these amounts was offset against the gain from sales of domain names.

NOTE 10 – DEFERRED LEASE INDUCEMENTS

 
   
2008
(As Restated)
   
2007
(As Restated)
 
Deferred Lease Inducements
  $ 75,518     $ 95,656  
Less: Current Portion
    (20,138 )     (20,138  
    $ 55,380     $ 75,518  

 
 
F-62

 
 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 

 
NOTE 11 – COMMON STOCK


a) 
Authorized

The authorized capital of the Company consists of 50,000,000 common shares with a par value of $0.001 per share. No other shares have been authorized.

b) 
Issued

At December 31, 2008, there were 23,546,370 (2007 – 21,446,683) shares issued and outstanding.

2008

In June 2008, the Company issued 586,403 shares of common stock in relation to the May 22, 2008 merger with Auctomatic.  Of those total issued shares, 340,001 shares were distributed to the shareholders and an additional 246,402 shares are being held for future distribution in three equal installments on the next three anniversary dates of the merger pursuant to the terms of the merger agreement.  The value of the stock consideration was added to the cash consideration in the Company’s determination of the purchase price.  See also Note 7.  The remaining 413,604 shares of common stock are reserved for future issuance to the Auctomatic founders and are being accounted for as stock-based compensation pursuant to FAS 123(R).  See also Note 11c and Note 11d.

In May and June 2008, the Company issued 45,000 shares to an investor relations firm that had been engaged to provide investor relations services to the Company.  Of the 45,000 shares, 30,000 shares with a value of $85,350 were issued as partial consideration for services rendered, while the remaining 15,000 shares with an estimated value of $42,300 were recorded as a prepaid expense in June 2008 for services to be rendered in July 2008.  In July 2008, this amount was revalued to $36,573 based on the July average stock price and expensed with the difference between the estimated and actual values adjusted to Additional Paid-In Capital.

The Company also issued 50,000 warrants to the investor relations firm in May 2008, and expensed $45,500 in relation to the value of the warrants.  See also Note 11(e).

In August 2008, the Company issued 33,000 shares to an investor relations firm that had previously been engaged to provide investor relations services to the Company.  The contract with this former investor relations firm terminated August 1, 2008.  The 33,000 shares owing to the firm had a value of $85,682 and were issued as full consideration for services rendered.

In August and September 2008, the Company issued 30,000 shares to an investor relations firm that had been engaged to provide investor relations services to the Company.  These shares, which were valued at $57,254, were issued as partial consideration for services rendered during the year.

In October 2008, the Company cancelled 300,000 shares of common stock that had been pre-maturely issued in a prior year in anticipation of a transaction that was never consummated.

During November 2008, the Company accepted subscriptions from 11 accredited investors pursuant to which the Company issued and sold 1,627,344 units consisting of one share of the Company’s common stock and two warrants, each for the purchase of one-half a share of common stock.  The price per unit was $0.65.  The Company raised gross proceeds of $1,057,775 (the “Offering”). The private placement closed on November 19, 2008.  One warrant is exercisable at $0.78 (a 20% premium) and expires November 19, 2010.  The other warrant is exercisable at $0.91 (a 40% premium) and expires November 19, 2011.  The Company incurred $86,803 in share issuance costs related to the private placement.  The Company is required to use its reasonable best efforts to file an S-1 Registration Statement with the SEC to register for resale the common stock and the common stock underlying the warrants.  The securities were offered and sold by the Company to accredited investors in reliance on Section 506 of Regulation D of the Securities Act of 1933, as amended.  Refer to Note 11e.

In December 2008, the Company extinguished $16,500 of accounts payable by issuing 33,000 shares to the investor relations firm that had previously been engaged to provide investor relations services to the Company.

 
F-63

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 11 – COMMON STOCK (continued)


b) 
Issued (continued)

2008 (continued)

In October, November and December 2008, the Company issued 45,000 shares to an investor relations firm that had been engaged to provide investor relations services to the Company.  These shares, which were valued at $39,000, were issued as partial consideration for services rendered.

2007

On May 24, 2007 the Company issued 60,284 shares of common stock to management in lieu of $59,078 of bonuses payable.

On June 11, 2007, the Company issued 1,000,000 shares of common stock and 1,000,000 common stock share purchase warrants to a company owned and controlled by the Company’s Chief Executive Officer (“CEO”) in exchange for $1,000,000 cash.  See also Note 11(e).  The warrants expire on June 10, 2009.

During September and October 2007 the Company accepted subscriptions from 11 accredited investors pursuant to which the Company issued and sold 2,550,000 of the Company’s shares of common stock at a price of $2.00 per share for total gross proceeds of $5,100,000 (the “Offering”).  The shares were issued pursuant to the subscriptions as follows: 1,000,000 shares for $1,999,956 net cash proceeds were issued before September 30, 2007, and the balance of 1,550,000 shares for net cash proceeds of $3,099,944, were issued in October 2007.  Pursuant to the terms of the Offering, the Company filed a registration statement on Form SB-2 with the Securities and Exchange Commission (the “Registration Statement”) before December 31, 2007 covering the resale of the common stock (the “Registerable Securities”) sold.  The Company is further required to use its reasonable best efforts to maintain the Registration Statement effective for a period of (i) two years or (ii) until such time as all the Registerable Securities are eligible for sale under Rule 144 of the Securities Act of 1933, as amended.  The securities were offered and sold by the Company to accredited investors in reliance on Section 506 of Regulation D of the Securities Act of 1933, as amended.

c) 
Reserved
 
2008

At the year end, the Company reserved 413,604 shares of common stock for future issuance and distribution in relation to the May 22, 2008 merger with Auctomatic.  These shares were to be issued to the Auctomatic founders in three equal instalments on the next three anniversary dates of the merger contingent on their continued employment with the Company pursuant to the terms of the merger agreement.  Subsequent to year end, one of the Auctomatic founders resigned from the Company.  As a result, 137,868 shares reserved for distribution to this individual have been released subsequent to year end and are no longer payable.  Pursuant to the release, the balance of reserved shares of common stock for future issuance and distribution is 275,736.  See also Note 7 and Note 11d.

d) 
Stock Options

The Board of Directors and stockholders approved the 2007 Stock Incentive Plan and adopted it August 21, 2007 (the “Plan”).  The Company has reserved 5,000,000 shares of its common stock for issuance to directors, employees and consultants under the Plan.  The Plan is administered by the Board of Directors.  Vesting terms of the options range from immediately to five years and no options will be exercisable for a period of more than ten years.

All stock options noted herein vest over three years and are exercisable for a period of five years based on the date of grant.  The Company values the options granted to employees and directors using the Black Scholes option pricing model at the date of grant.  The Company values the options to consultants at each reporting period under FAS 123(R) for non-employees using the Black Scholes option pricing model.

 
F-64

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 11 – COMMON STOCK (continued)


d) 
Stock Options

The assumptions used in the pricing model include:
 
 
2008
(As Restated)
2007
(As Restated)
Dividend yield
0%
0%
Expected volatility
64.86%-75.68%
118.02%
Risk free interest rate
1.62% - 3.07%
3.97% - 4.05%
Expected lives
3.375 years
3.375 years
 

 
(i) 
On September 11, 2007, the Company granted a total of 1,200,000 stock options at an exercise price of $2.50 per share.  1,000,000 options were granted to the Company’s CEO and 100,000 options were granted to each of two directors.  These options have a fair value of $1.50-$1.54 per option granted.

(ii) 
On September 11, 2007, the Company granted 50,000 stock options at an exercise price of $2.50 per share to a consultant.  These options have a fair value of $0.06 per option granted at December 31, 2008.

(iii) 
On October 1, 2007, the Company granted to its Chief Operating Officer (“COO”) 1,500,000 options at an exercise price of $2.04 per share.  These options have a fair value of $1.23 per option granted.  All of these options were forfeited subsequent to year end.

(iv) 
On January 1, 2008, the Company granted to its Chief Corporate Development Officer (“CCDO”) 1,000,000 options at an exercise price of $2.06 per share.  These options have a fair value of $1.19 per option granted.

(v) 
On January 7, 2008, the Company granted to its Vice President, Finance (“VP Finance”) 150,000 options at an exercise price of $1.98 per share.  These options have a fair value of $1.14 per option granted.

(vi) 
On March 14, 2008, the Company granted to a director 100,000 options at an exercise price of $2.49 per share.  These options have a fair value of $1.32 per option granted.

(vii) 
On May 27, 2008, the Company granted to its Vice President, General Counsel (“VP GC”) 125,000 options at an exercise price of $3.10 per share.  These options have a fair value of $1.63 per option granted.

(viii) 
Between January 1, 2008 and December 31, 2008, the Company granted to its full-time corporate directors a total of 425,000 options at a range of exercise prices between $2.06 and $3.30 per share.  These options have a fair value of between $1.19 and $1.58 per option granted.  25,000 of these options were forfeited during 2008, and an additional 100,000 options were forfeited subsequent to year end.

(ix) 
Between January 1, 2008 and December 31, 2008, the Company granted to its full-time employees a total of 290,000 options at a range of exercise prices between $0.65 and $3.10 per share.  These options have a fair value of between $0.32 and $1.58 per option granted.  17,500 of these options have been forfeited during 2008, and an additional 92,500 options were forfeited subsequent to year end.

(x) 
Between January 1, 2008 and December 31, 2008, the Company granted to consultants a total of 70,000 options at exercise prices ranging from $2.06 to $2.49 per share.  All of these options were forfeited during 2008.

 
F-65

Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 11 – COMMON STOCK (continued)


d) 
Stock Options (continued)

The Company recognizes stock-based compensation expense over the requisite service period of the individual grants, which generally equals the vesting period.  FAS 123(R) requires forfeitures to be estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates.  Due to recent economic developments, the Company has experienced a high level of forfeitures during the fourth quarter of 2008 and subsequent to year end.  The Company assesses forfeiture rates for each class of grantees; executive management and directors, corporate directors, and general staff members.  Executive management and directors are relatively few in number and turnover is considered remote, therefore the Company estimates forfeitures for this class of grantees to be 10%.  Corporate directors are high level senior staff members with a forfeiture rate of 25% and general staff members have a slightly higher forfeiture rate due to higher average turnover rates at 35%.  Estimate of forfeitures is reviewed on an annual basis.  Stock-based compensation is expensed on a straight-line basis over the requisite service period.

The fair value of these options at December 31, 2008 of $5,824,833 (2007 - $3,716,714) will be recognized on a straight-line basis over a vesting term of 3 years and accordingly an expense has been recognized in the year ended December 31, 2008 of $1,992,461 (2007 - $409,057) and included in management fees and employee salaries expense.

On May 22, 2008, the Company reserved 413,604 shares of common stock for future issuance and distribution in relation to the merger with Auctomatic.  These shares were to be issued to the Auctomatic founders in three equal instalments on the next three anniversary dates of the merger contingent on their continued employment with the Company pursuant to the terms of the merger agreement.  As these shares are contingent on future employment, they are considered contingent consideration and are required to be accounted for under FAS 123(R) as stock-based compensation.  Subsequent to year end, 137,868 of these shares were forfeited.  See also Note 7.  All such shares have been valued using the Black Scholes option pricing model at the date of grant using a 3 year term and a 33% forfeiture rate.  The Company assesses forfeiture rates for these shares consistent to its analysis of granted options.  The Auctomatic founders are considered corporate directors, along with some other employees.  The forfeiture rate of 33% among Auctomatic founders alone is consistent with a 25% forfeiture rate for the whole class of corporate directors.

The fair value of these shares at December 31, 2008 of $1,157,049 (2007 - $Nil) will be recognized on a straight-line basis over a vesting term of 3 years and accordingly, an expense has been recognized in the year ended December 31, 2008 of $170,065 (2007 - $Nil) and included in management fees and employee salaries expense.

A summary of the option activity under the 2007 Plan during 2007 and 2008 is presented below:

 
Options
 
 
Shares
   
Weighted
Average
Exercise Price
$
   
Fair
Value
$
 
                         
Options outstanding, January 1, 2007
    -       -       -  
Granted
    2,750,000       2.25       0.06 – 1.54  
Exercised
    -       -       -  
Cancelled or expired
    -       -       -  
Options outstanding, December 31, 2007
    2,750,000       2.25       0.06 – 1.54  
Granted
    2,160,000       2.34       0.32 – 1.63  
Exercised
    -       -       -  
Cancelled or expired
    112,500       2.29       1.19  
Options outstanding, December 31, 2008
    4,797,500       2.29       0.06 – 1.63  
                         
Options vested at December 31, 2008
    2,750,000       2.25       0.06 – 1.63  
Weighted average remaining life
 
3.90 Years
                 


 
F-66

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 11 – COMMON STOCK (continued)


e) 
Common Stock Purchase Warrants

2008

On May 1, 2008, the Company issued 50,000 common stock share purchase warrants with an exercise price of $2.33 to its investor relations firm in connection with a services agreement.  The warrants expire May 1, 2010.  The Company valued these options using the Black Scholes option pricing model using the following assumptions: no dividend yield; expected volatility rate of 69.27%; risk free interest rate of 2.37% and an expected life of 2 years resulting in a fair value of $0.91 per warrant granted, and a total fair value of $45,500.

In connection with the private placement in November 2008, the Company issued 1,627,344 warrants for the purchase of one-half share of the Company’s common stock with an exercise price of $0.78 expiring November 19, 2010 and 1,627,344 warrants for the purchase of one-half share of the Company’s common stock with an exercise price of $0.91 expiring November 19, 2011.  The Company valued the warrants expiring November 19, 2010 using the Black Scholes option pricing model using the following assumptions: no dividend yield; expected volatility rate of 75.24%; risk free interest rate of 1.09% and an expected life of 1 year.  This resulted in a fair value of $0.09 per warrant.  The Company valued the warrants expiring November 19, 2011 also using the Black Scholes option pricing model using the following assumptions: no dividend yield; expected volatility rate of 70.53%, risk free interest rate of 1.36% and an expected life of 2 years.  This resulted in a fair value of $0.10 per warrant.  The total fair value of both warrants at November 19, 2008 and December 31, 2008 was $157,895.  The warrants issued are contingently redeemable in cash in certain circumstances which may not all be within the Company’s control.  As a result, the accounting treatment for the warrants falls under EITF 00-19, and their fair value of $157,895 is recorded as a liability.  Any future changes to the fair value of the warrants will be adjusted to the statement of operations in the period in which the change in fair value occurs.

2007

On June 11, 2007, in connection with the issuance of 1,000,000 common shares to a company owned and controlled by the Company’s Chief Executive Officer (“CEO”), the Company also issued 1,000,000 common stock share purchase warrants with an exercise price of $1.25.  The warrants expired June 10, 2009.

As of December 31, 2008, 4,304,688 warrants to purchase the Company’s common stock remain outstanding as follows:

         
Weighted
   
   
Outstanding
   
Average Exercise
 
Date of
   
Warrants
   
Price
 
Expiry
Warrants outstanding, January 1, 2007
    -     $ -    
Granted June 11, 2007
    1,000,000       1.25  
  June 10, 2009
Cancelled or expired
    -       -    
Warrants outstanding, December 31, 2007
    1,000,000       1.25    
Granted May 1, 2008
    50,000       2.33  
  May 1, 2010
Granted November 19, 2008
    1,627,344       0.78  
  November 19, 2010
Granted November 19, 2008
    1,627,344       0.91  
  November 19, 2011
Cancelled or expired
    -       -    
Warrants exercisable December 31, 2008
    4,304,688     $ 0.96    
                   
Weighted average remaining life
 
1.92 Years
           


 
F-67

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 12 – DOMAIN NAME LEASES AND SALES 


On January 17, 2008, the Company entered into an agreement to lease one domain name to an unrelated third party for CDN$200,000.  The terms of the agreement provide for the receipt of this amount in five irregular lease payments over a two-year term.  The first payment of CDN$25,000 was due on January 17, 2008 (the “Effective Date”), CDN$45,000 was due 3 months after the Effective Date, CDN$80,000 was due 6 months after the Effective Date, CDN$25,000 is due 1 year after the Effective Date, and CDN$25,000 is due 2 years after the Effective Date.  The Company will lease the domain name to the third party exclusively during the term of the agreement.  Title and rights to the domain name will be transferred to the purchaser only when full payment is received at the end of the lease term.  If the third party defaults on any payments, the agreement terminates, funds received to date are forfeited by the lessee, and rights to the domain name return to the Company.  This transaction was recorded as a sales-type lease in 2008.  The investment in a sales-type lease of $163,963 was recorded on the balance sheet on a net basis after the lease payments received to date.  The gain of $168,206 was recorded at the present value of the lease payments over the term, net of the cost of the domain name, at an implicit rate of 6%.  Payments have been collected to date according to the terms of the agreement.

On December 31, 2008, the Company entered into an agreement to sell one domain name to an unrelated third party for CDN$500,000.  The terms of the agreement provided for the receipt of CDN$476,190 on December 31, 2008 and the balance of CDN$23,810 by March 31, 2009.  The title of the domain name transferred to the buyer at December 31, 2008 and collection of the balance is reasonably assured, therefore the disposal and resulting gain of USD$293,215 was recorded on December 31, 2008.

There were no sales of domain names in the 2007 fiscal year.

NOTE 13 – OTHER EXPENSES


In 2008, the Company incurred various restructuring costs of $708,804.  These included approximately $168,400 in severance payments to the former Chief Financial Officer (“CFO”), $25,700 in consulting fees to the former CFO to aid with transition of the new management team, $317,100 in signing bonuses to the new Chief Corporate Development Officer and the new Vice President Finance, additional severance of $53,600 paid to full time employees, $39,800 in costs related to changing the Company name and rebranding, $31,700 in valuation costs relating to the first quarter share issuance of DHI shares to the Company, $45,000 in financing costs relating to transactions with investment bankers that are no longer being pursued, and $27,300 in some final windup costs related to the FT disposition in late 2007.

In 2007, the Company incurred costs relating to restructuring, recruiting and relocating expenses associated with attracting the new management team totaling $637,730.  Such costs included a $205,183 severance payment to the former Chief Executive Officer, $30,558 in consulting fees to the former Chief Executive Officer, a $205,183 signing bonus to the new President and Chief Operating Officer, $196,806 of general legal costs associated with the preparation of employment agreements, severance agreements and stock option agreements.

NOTE 14 – INCOME TAXES


The Company’s subsidiaries, DHI, Acadia, Importers, and 612793 are subject to federal and provincial taxes in Canada.  The Company, its subsidiaries Delaware and FT (until the date of disposition of FT on November 12, 2007) are subject to United States federal and state taxes.

As at December 31, 2008, the Company and its US subsidiaries have net operating loss carryforwards of approximately $4,138,000 and capital loss carryforwards of $120,000 that result in deferred tax assets.  The Company’s Canadian subsidiaries have non capital loss carryforwards of approximately $6,187,000 that result in deferred tax assets.  These loss carryforwards will expire, if not utilized, through 2028.  The Company’s subsidiary DHI also has approximately $896,300 in undepreciated capital costs relating to property and equipment that have not been amortized for tax purposes.    The costs may be amortized in future years as necessary to reduce taxable income.  Management believes that the realization of the benefits from these deferred tax assets is uncertain and accordingly, a full deferred tax asset valuation allowance has been provided and no deferred tax asset benefit has been recorded.

 
F-68

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 14 – INCOME TAXES (continued)


The Company’s actual income tax provisions differ from the expected amounts determined by applying the appropriate combined effective tax rate to the Company’s net income before taxes. The significant components of these differences are as follows:

   
2008
(As Restated)
   
2007
(As Restated)
 
Income (Loss) before income taxes
  $ (10,027,659 )   $ (1,970,571 )
Combined corporate tax rate
    35.0%        34.1%   
Expected corporate tax recovery (expense)
    3,509,681       672,359  
                 
Effective foreign tax rate adjustment
    (158,651 )     -  
                 
Increase (decrease) resulting from:
               
Non-taxable gain on disposal
    -       146,937  
Effect of tax rate changes
    (129,720 )     (195,193 )
Reduction in future tax benefits related to Auctomatic
    (219,980 )     -  
Reduction in future tax benefits related to intangible assets
    (91,309 )     -  
Non-taxable portion of domain name sales
    143,041       -  
Stock based compensation
    (701,983 )     (139,570 )
Non-deductible items and other
    (176,776 )     7,735  
Exchange adjustment to foreign denominated future tax assets
    (71,806 )     199,870  
Change in valuation allowance due to disposal of subsidiary
    -       (271,460 )
Change in valuation allowance
    (2,102,497 )     (420,678 )
                 
Provision for income taxes
  $ -     $ -  

The tax effects of temporary differences that give rise to significant components of future income tax assets and liabilities are as follows:
 
   
2008
(As Restated)
   
2007
(As Restated)
 
Deferred income tax assets:
           
Operating losses available for future periods
  $ 3,056,863     $ 752,303  
Property and equipment in excess of net book value
    -       477,792  
Other differences
    24,134       -  
      3,080,997       1,230,095  
Deferred income tax liabilities
               
Property and equipment in excess of net book value
    (28,325 )     -  
Indefinite life intangible assets
    (206,370 )     (246,759 )
Other differences
    -       (279,920 )
                 
      2,846,302       703,416  
Valuation allowance
    (3,052,672 )     (950,175 )
                 
Net deferred income tax liability
  $ (206,370 )   $ (246,759

The Company has a deferred tax liability related to potential taxes owing on potential gains on disposal of its domain name intangible assets.  GAAP does not permit taxable temporary differences associated with indefinite life intangible assets to be considered as evidence to otherwise reduce a valuation allowance associated with deductible timing differences in the same entity.  The Company has recorded a related deferred tax liability and recovery in its consolidated financial statements at December 31, 2008 and December 31, 2007.

 
F-69

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 15 – SEGMENTED INFORMATION


The Company’s eCommerce operations have historically been conducted in three business segments, Domain Advertising, eCommerce Products, and eCommerce Services. The business segment of eCommerce services ended upon the termination of the Company’s relationship with FT on November 12, 2007.

During 2008, the Company began offering international shipping on its Perfume.com website.  The operations from Perfume.com are included as the eCommerce Products business segment.  The sales generated from regions other than North America have been immaterial during the year, and therefore no geographic segment reporting is required for 2008.

Revenues, operating profits and net identifiable assets by business segments are as follows:

For the year ended December 31, 2008 (as restated)
                   
                         
   
Advertising
   
eCommerce
   
eCommerce
   
Total
 
   
& Other
   
Products
   
Services
       
      $       $       $       $  
Revenue
    93,140       9,271,693       -       9,364,833  
Segment Loss
    (4,314,433 )     (5,221,108 )     -       (9,535,541 )
                                 
As at December 31, 2008
    $       $       $       $  
Total Assets
    1,665,723       6,082,595       -       7,748,318  
Intangible Assets
    1,398,417       189,046       -       1,587,463  
                                 
                                 
For the year ended December 31, 2007 (as restated)
                         
                                 
   
Advertising
   
eCommerce
   
eCommerce
   
Total
 
   
& Other
   
Products
   
Services
         
      $       $       $       $  
Revenue
    449,613       8,097,315       480,591       9,027,519  
Segment Loss
    (644,647 )     (1,644,685 )     (169,508 )     (2,458,840 )
                                 
As at December 31, 2007
    $       $     $ $       $  
Total Assets
    1,384,718       8,196,489       -       9,581,207  
Intangible Assets
    1,384,718       260,343       -       1,645,061  

The reconciliation of the segment profit to net loss before taxes as reported in the consolidated financial statements is as follows:
 
   
2008
   
2007
 
   
(As Restated)
   
(As Restated)
 
Segment Loss
  $ (9,535,541 )   $ (2,458,840 )
Non-Operating (Income) and Expenses
               
Global Cricket Venture payments
    (1,000,000 )        
Gains from sales and sales-type lease of domain names
    461,421       -  
Accretion expense
    (96,700 )     -  
Interest and investment income
    67,683       119,574  
Non-controlling interest
    75,478       91,890  
Gain on Disposal of Investment of FrequentTraveler.com Inc.
            276,805  
Net loss and comprehensive loss before taxes for the year
  $ (10,027,659 )   $ (1,970,571 )

Substantially all property and equipment and intangible assets are located in Canada.


 
F-70

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 16 – COMMITMENTS


Premise Lease

Effective October 1, 2007 the Company leased its office in Vancouver, Canada from an unrelated party for a 5-year period from October 1, 2007 to September 30, 2012.  Pursuant to the terms of the lease agreement, the Company is committed to basic rent payments expiring September 30, 2012 as follows.

 
CDN $
2009
116,188
2010
121,531
2011
126,873
2012
98,159

The Company will also be responsible for common costs currently estimated to be equal to approximately 75% of basic rent.

Cricket Venture

The MOU with the BCCI and the IPL requires the Company to pay both the BCCI and the IPL minimum payments over the next ten years, beginning on October 1, 2008.  See also Note 6.  Pursuant to the terms of the MOU, the future minimum payments are listed in the table below.

 
BCCI
USD$
IPL
USD$
TOTAL
USD $
2009
2,625,000
1,625,000
4,275,000
2010
3,000,000
2,000,000
5,000,000
2011
3,750,000
2,500,000
6,250,000
2012
3,000,000
2,000,000
5,000,000
2013
3,000,000
2,000,000
5,000,000
2014
3,000,000
2,000,000
5,000,000
2015
3,000,000
2,000,000
5,000,000
2016
3,000,000
2,000,000
5,000,000
2017
3,250,000
2,250,000
5,500,000
2018
1,750,000
1,250,000
3,000,000

On or about October 1, 2008, the Company was scheduled to make payments to the BCCI and the IPL in the amounts of $625,000 and $375,000, respectively, in connection with Global Cricket Venture.  The payments owed to the BCCI were renegotiated, although a formal amendment to the MOU had not been signed at December 31, 2008.  The parties agreed that the October 1, 2008 payment would be decreased by $500,000, to $125,000, and that the payment of $750,000 that was due to be made on October 1, 2009 would be eliminated entirely.  The amounts due to the IPL were not changed.  Given that these renegotiated amounts had not yet been memorialized in writing, on October 1, 2008 the Company accrued and expensed the initial amounts owing to the BCCI of $625,000 and to the IPL of $375,000.  

The commitment schedule above reflects the original commitments according to the MOUs, not including any of the parties’ renegotiations.  Such payments may be subject to certain withholding or other taxes which the Company may be required to gross up pursuant to the terms of the MOU.  These terms were further renegotiated in March 2009.  In August 2009, an unrelated third party agreed to assume and be liable for all past and future obligations and liabilities of GCV.  See Note 19.


 
F-71

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 17 – CONTINGENCY


A former Chief Executive Officer of DHI commenced a legal action against DHI on March 9, 2000 for wrongful dismissal and breach of contract.  He is seeking, at a minimum, 18.39% of the outstanding shares of DHI, specific performance of his contract, special damages in an approximate amount of $30,000, aggravated and punitive damages, interest and costs. On June 1, 2000, DHI filed a Defense and Counterclaim against this individual claiming damages and special damages for breach of fiduciary duty and breach of his employment contract. The outcome of these legal actions is currently not determinable and as such the amount of loss, if any, resulting from this litigation is presently not determinable.  To date, there has been no further action taken by the plaintiff since the filing of the initial legal action on March 9, 2000.

NOTE 18 – RELATED PARTY TRANSACTIONS


The Company issued shares of common stock to related parties pursuant to private placements in 2007 and 2008 as follows:
 
2008
 
On November 19, 2008, the Company closed a private placement financing in which Mr. Hampson invested $126,750.  Mr. Hampson received 195,000 restricted shares of common stock, two-year warrants to purchase 97,500 common shares at an exercise price of $0.78, and three-year warrants to purchase 97,500 common shares at an exercise price of $0.91.
 
On November 19, 2008, the Company closed a private placement financing in which Jonathan Ehrlich, its then President and Chief Operating Officer, invested $25,000.  Mr. Ehrlich received 38,461 restricted shares of common stock, two-year warrants to purchase 19,230 common shares at an exercise price of $0.78, and three-year warrants to purchase 19,230 common shares at an exercise price of $0.91.
 
On November 19, 2008, the Company closed a private placement financing in which Mark Melville, its Chief Corporate Development Officer, invested $35,000.  Mr. Melville received 53,846 restricted shares of common stock, two-year warrants to purchase 26,923 common shares at an exercise price of $0.78, and three-year warrants to purchase 26,923 common shares at an exercise price of $0.91.
 
2007
 
On September 24, 2007, the Company closed a $5,100,000 private placement financing in which Mr. Hampson invested $110,000.  Mr. Hampson received 55,000 restricted shares of the Company’s common stock.
 
On June 11, 2007, the Board of Directors of Live Current issued 1,000,000 shares of common stock and warrants to purchase up to 1,000,000 additional shares of restricted common stock at the price of $1.25 effective until June 10, 2009 to Hampson Equities Ltd., a company owned and controlled by C. Geoffrey Hampson, the Company’s Chief Executive Officer, pursuant to a subscription agreement dated June 1, 2007.  The amount of the subscription was $1,000,000.
 
The Company has not entered into any other significant related party transactions with individuals or companies either owned or subject to significant influence by management, directors, and principal shareholders.

 
F-72

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 19 – SUBSEQUENT EVENTS


Global Cricket Venture

On March 31, 2009, the Company, its recently formed subsidiary GCV, the BCCI and the IPL amended the MOUs.  The Company and the BCCI jointly entered into a Termination Agreement, pursuant to which the BCCI Memorandum was terminated.  The Company, Global Cricket Venture and the BCCI, on behalf of the IPL, entered into a Novation Agreement with respect to the IPL Memorandum.  Under the Novation Agreement, the $1 million owing at December 31, 2008 was reduced to $500,000.  The responsibility for this payment and the benefits associated with the MOU formerly held by the Company were transferred to GCV.

In August 2009, GCV transferred and assigned to an unrelated third party (“CricketCo”) all of its rights, title, and interest in and to the original MOU with the IPL, as the original MOU was amended by the Novation Agreement that was signed on March 31, 2009.  Pursuant to this agreement, CricketCo also agreed to assume and be liable for all past and future obligations and liabilities of GCV arising from the original MOU, as it was amended by the Novation.  The Company has also agreed to sell the domain name cricket.com to a company related to CricketCo whereby the Company will sell the cricket.com domain name, along with the website, content, copyrights, trademarks, etc., for consideration of four equal payments of $250,000.  The cricket.com domain name shall remain the property of the Company until all payments have been made.  The Company cannot determine the financial impact of this transaction at this time.

Auctomatic

In August 2009, the Company reached an agreement with twelve of the eighteen Auctomatic shareholders to convert $424,934 of the $800,000 payable into a convertible interest bearing note with a one year term. The payment due date is May 22, 2010.

Also in August 2009, the Company reached an agreement with the remaining two founders of Auctomatic which terminates their employment.  Under their severance agreements, the Company will repay the amounts owed under the Merger Agreement at a 10% discount to face value, and will record an additional $60,000 in severance costs due to them under their employment agreements. In consideration of these payments, these individuals have each agreed to forfeit their rights to 91,912 shares of Live Current common stock that were due to be issued to each of them in May 2010 and May 2011 under the Merger Agreement.

The Company no longer has any intention of using the software as a platform for the development of any of its domain names.  It has now adapted a different platform for Perfume.com, and will use platforms developed by the Company’s partners for Karate.com and likely any future partnerships.  The Company believes that any resale value of the software without the individuals who built it is minimal.  In Q1 of 2009, one founder of Auctomatic left the Company, and subsequent to Q2 of 2009, the other two founders of Auctomatic were terminated.  The auction software that was acquired pursuant to the Merger Agreement was developed by these three founders.  As all founders of Auctomatic are no longer employed, the Company no longer has any individuals who can understand or modify the technology.  As a result, the Company believes that the auction software is impaired and will write off its net book value of $590,973 at the end of the second quarter of 2009.

Employment Severance Agreement

Pursuant to the terms and conditions of an employment severance agreement dated February 4, 2009 (the “COO Severance Agreement”) between the Company and its former President and Chief Operating Officer (“COO”), the COO resigned as the Company’s President and Chief Operating Officer and as an officer of the Company’s subsidiaries effective January 31, 2009.  The Company has agreed to pay the COO CDN$600,000, which consists of a severance allowance in the amount of CDN$298,000 and an accrued special bonus in the amount of CDN$250,000, less any and all applicable government withholdings and deductions, as well as other benefits in the amount of CDN$52,000.  The severance allowance and other benefits will be paid over a period of 12 months.  The accrued special bonus was expensed in 2008 when it became due and is included in bonuses payable at the year end.  The other benefits were owing to the COO before his resignation.  The payment of the net amount of the accrued special bonus is to be converted to equity and paid in restricted shares of the Company’s common stock over a period of 12 months.  The number of shares of common stock to be issued for each payment will be computed using the closing price of the common stock on the 15th day of each month or, in the event that the 15th day is not a trading day, on the trading day immediately before the 15th day of the month.  The Company has expensed the severance allowance in the first quarter of 2009.

 
F-73

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 19 – SUBSEQUENT EVENTS (continued)


Employment Severance Agreement (continued)

In June 2009, the Company and the COO renegotiated the payment terms of the amounts under the COO Severance Agreement.  As of September 1, 2009, the remaining severance allowance and additional benefits to be paid shall be paid in equal semi-monthly instalments over a remaining period of ten months instead of five months, and therefore will continue through June 30, 2010.  In addition, the COO deferred the net monthly equity payments that the Company was obligated to pay him during the 2009 calendar year to December 31, 2009.

Stock Issuances

On January 2, 2009, the Company issued 15,000 shares to the investor relations firm that was engaged to provide investor relations services to the Company.  This was the Company’s final share issuance to this investor relations firm.  The agreement has been terminated.

On January 8, 2009, the Company entered into an agreement whereby $120,776 of its accounts payable were extinguished in exchange for the issuance of 345,075 shares of its common stock.  As a result of this agreement, 172,538 shares were issued on January 22, 2009 and 172,537 shares were issued on February 20, 2009.

On April 9, 2009, the Company entered into an agreement whereby $8,625 of its accounts payable were extinguished in exchange for the issuance of 27,823 shares of its common stock, which were issued on April 14, 2009.

On June 17, 2009, the Company issued 45,956 shares of its common stock to each of the two Auctomatic founders remaining employed with the Company as required under the Merger Agreement (Note 7), for a total of 91,912 shares.

Stock Option Plan

In January 2009, 1,692,500 stock options were forfeited.

On March 25, 2009, a total of 115,000 stock options were granted to five of its full-time employees at an exercise price of $0.30 per share.

On March 25, 2009, the Company’s Board of Directors reduced the exercise price of all outstanding stock options granted pursuant to the Live Current Media Inc. Stock Incentive Plan to $0.65.  These options are held by its officers, directors, employees, consultants and agents.  The incremental value of $213,895 relating to the fair values at the date of the reduction in price has been included in the period expense during the first quarter of 2009.

In April and May 2009, a total of 10,000 stock options were granted to two of the Company’s full-time employees at exercise prices between $0.30 and $0.35.

On September 1, a total of 75,000 stock options were granted to two of its corporate directors at an exercise price of $0.22 per share.
 
 

 
F-74

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 19 – SUBSEQUENT EVENTS (continued)


Sales of Domain Names

In February 2009, the Company sold a domain name for $1.25 million, to be paid in irregular instalments between February 2009 and February 2010.  Due to the uncertainty regarding the collectibility of the funds in the future, amounts received were recorded as a gain on sale of a domain name.  This agreement was breached by the buyer in May 2009, and the buyer forfeited a total of $355,000 that had already been paid to the Company in February, March, April and May 2009.  Under the terms of the agreement, the Company retained the receipted payments and ownership of the domain name.  The Company retained the rights to renegotiate payment terms with the original buyer or enter into a new arrangement with a new buyer. In August 2009, the Company sold this domain name for net proceeds of $990,000 to an unrelated buyer, the payment of which was received in full upon execution of the agreement.  See Note 12.

In February 2009, the Company sold a domain name for net $360,000, to be paid in one full instalment.

In April 2009, the Company sold a domain name for net proceeds of $360,000, which was paid in full upon execution of the agreement.

In July 2009, the Company sold three domain names for net proceeds of $652,500, the payments of which were received in full shortly after execution of the agreements.

In August 2009, the Company sold the domain name www.cricket.com as disclosed above.

NOTE 20 – COMPARATIVE FIGURES


Certain comparative figures have been reclassified to conform to the basis of presentation adopted in the current period.


 
F-75

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 21 – RESTATED QUARTERLY FINANCIAL DATA (UNAUDITED)


The following tables illustrate selected unaudited consolidated statement of operations data for each restated quarter of fiscal 2008 as described in Note 2.
 
March 31, 2008
Reference
   
As previously reported
     
Restatement adjustment
     
As restated
 
ASSETS
                   
Current
                   
Cash and cash equivalents
    $ 4,905,745     $ -     $ 4,905,745  
Accounts receivable (net of allowance for doubtful accounts of nil)
      142,220       -       142,220  
Prepaid expenses and deposits
      165,062       -       165,062  
Current portion of receivable from sales-type lease
      140,540       -       140,540  
Total current assets
      5,353,567       -       5,353,567  
                           
Long-term portion of receivable from sales-type lease
      23,423       -       23,423  
Deferred acquisition costs
      121,265       -       121,265  
Property & equipment
      314,600       -       314,600  
Website development costs
      147,025       -       147,025  
Intangible assets
      1,625,881       -       1,625,881  
Goodwill
(i)      -       66,692       66,692  
Total Assets
    $ 7,585,761     $ 66,692     $ 7,652,453  
                           
LIABILITIES AND STOCKHOLDERS' EQUITY
                         
Current
                         
Accounts payable and accrued liabilities
    $ 1,311,817     $ -     $ 1,311,817  
Bonuses payable
(ii), (iii)      -       215,025       215,025  
Deferred revenue
      19,644       -       19,644  
Current portion of deferred lease inducements
      20,138       -       20,138  
Total current liabilities
      1,351,599       215,025       1,566,624  
                           
Non-controlling interest
(i)      -       23,972       23,972  
Deferred income tax
(v)      -       246,759       246,759  
Deferred lease inducements
      70,483       -       70,483  
Total Liabilities
      1,422,082       485,756       1,907,838  
                           
STOCKHOLDERS' EQUITY
                         
Common Stock
      12,456       -       12,456  
Additional paid-in capital
(iv)      10,671,119       (57,394 )     10,613,725  
Accumulated deficit
(i) to (vi)      (4,519,896 )     (361,670 )     (4,881,566 )
Total Stockholders' Equity
      6,163,679       (419,064 )     5,744,615  
Total Liabilities and Stockholders' Equity
    $ 7,585,761     $ 66,692     $ 7,652,453  

 
F-76

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 21 – RESTATED QUARTERLY FINANCIAL DATA (UNAUDITED) (continued)


 
 
For the quarter ended March 31, 2008
 
Reference
   
As previously
reported
     
Restatement adjustment
     
As restated
 
                     
                     
SALES
    $ 1,848,479     $ -     $ 1,848,479  
                           
COSTS OF SALES (excluding depreciation and amortization as shown below)
      1,486,062       -       1,486,062  
                           
GROSS PROFIT
      362,417       -       362,417  
                           
OPERATING EXPENSES
                         
Amortization and depreciation
      15,266       -       15,266  
Corporate general and administrative
(vi)      486,087       63,750       549,837  
ECommerce general and administrative
      169,813       -       169,813  
Management fees and employee salaries
(ii), (iii), (iv)      1,090,671       85,179       1,175,850  
Corporate marketing
      26,459       -       26,459  
ECommerce marketing
      149,187       -       149,187  
Other expenses
      629,856       -       629,856  
Total Operating Expenses
      2,567,339       148,929       2,716,268  
                           
NON-OPERATING INCOME (EXPENSES)
                         
Gain from sales and sales-type lease of domain names
      168,206       -       168,206  
Interest and investment income
      42,498       -       42,498  
Non-controlling interest
(i)      -       51,506       51,506  
Total Non-Operating Income (Expenses)
      210,704       51,506       262,210  
                           
NET LOSS AND COMPREHENSIVE LOSS FOR THE PERIOD
    $ (1,994,218 )   $ (97,423 )   $ (2,091,641 )
                           
BASIC AND DILUTED LOSS PER SHARE
    $ (0.10 )   $ (0.00 )   $ (0.10 )
                           
WEIGHTED AVERAGE NUMBER OF COMMON
                         
SHARES OUTSTANDING - BASIC AND DILUTED
      19,970,334       -       19,970,334  
 
(i) 
The Company recorded goodwill of $66,692 in relation to the debt conversion between a subsidiary, Domain Holdings Inc., and the parent company, Live Current Media Inc. as disclosed in Note 5.  There was an increase to the non-controlling interest during the quarter of $15,186 and a credit to the non-controlling interest included in Other Income and Expenses of $51,506.  The carry forward effect of the non-controlling interest from December 31, 2007 was an increase of $8,786.

(ii) 
The Company recorded as an additional liability and compensation expense $35,315 for bonuses of CDN $100,000 each that are to be paid to its President and Chief Corporate Development Officer on January 1, 2009 and on January 1, 2010.

(iii) 
The Company recorded as an additional liability and compensation expense $88,287 for bonuses of CDN $250,000 each that were to be paid to its former President on October 1, 2008 and on October 1, 2009.  The carry forward effect to these bonuses payable (current liabilities) from December 31, 2007 amounted to $91,423.
 

 
F-77

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 21 – RESTATED QUARTERLY FINANCIAL DATA (UNAUDITED) (continued)


(iv) 
The Company revised its estimate relating to the estimated life of its granted stock options.  The revised estimated life of 3.375 years resulted in a decrease to its stock based compensation expense of $38,423 and a corresponding decrease to Additional paid-in capital.  There was also a corresponding carry forward effect to Additional paid-in capital from December 31, 2007 resulting in a decrease of $18,971.

(v) 
The Company accrued and expensed deferred taxes relating to an estimated potential future tax liability on future gains on sales of its domain name intangible assets.  The carry forward effect from December 31, 2007 to liabilities was an increase of $246,759, with a corresponding increase in Opening Accumulated Deficit.

(vi) 
The Company recorded additional Corporate General and Administrative expenses of $63,750 during the quarter for the accrual of audit fees that were reversed from the accounts for the year ended December 31, 2007 and recorded in the first quarter of 2008.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

 
F-78

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 21 – RESTATED QUARTERLY FINANCIAL DATA (UNAUDITED) (continued)

 
June 30, 2008
Reference
 
As previously
reported
   
Restatement adjustment
   
As restated
 
                     
ASSETS
                   
Current
                   
Cash and cash equivalents
    $ 1,897,940     $ -     $ 1,897,940  
Accounts receivable (net of allowance for doubtful accounts of nil)
      131,898       -       131,898  
AR from GCV
      733,539       -       733,539  
Prepaid expenses and deposits
      310,726       -       310,726  
Current portion of receivable from sales-type lease
      98,378       -       98,378  
Total current assets
      3,172,481       -       3,172,481  
                           
Long-term portion of receivable from sales-type lease
      23,423       -       23,423  
Property & equipment
      1,225,440       -       1,225,440  
Website development costs
      276,030       -       276,030  
Intangible assets
      1,625,881       -       1,625,881  
Goodwill
(i), (ii), (iii)      2,417,296       177,438       2,594,734  
Total Assets
    $ 8,740,551     $ 177,438     $ 8,917,989  
                           
LIABILITIES AND STOCKHOLDERS' EQUITY
                         
Current
                         
Accounts payable and accrued liabilities
    $ 1,518,222     $ -     $ 1,518,222  
Bonuses payable
(i), (ii), (v), (vi)      333,442       340,276       673,718  
Due to shareholders of Auctomatic
      781,117       -       781,117  
Deferred revenue
      15,787       -       15,787  
Current portion of deferred lease inducements
      20,138       -       20,138  
Total current liabilities
      2,668,706       340,276       3,008,982  
                           
Non-controlling interest
      -       -       -  
Deferred income tax
(i)      -       246,759       246,759  
Deferred lease inducements
      65,449       -       65,449  
Total Liabilities
      2,734,155       587,035       3,321,190  
                           
STOCKHOLDERS' EQUITY
                         
Common Stock
      13,087       -       13,087  
Additional paid-in capital
(i), (iii), (iv), (vii)       12,483,794       52,765       12,536,559  
Accumulated deficit
(i) to (vii)     (6,490,485 )     (462,362 )     (6,952,847 )
Total Stockholders' Equity
      6,006,396       (409,597 )     5,596,799  
Total Liabilities and Stockholders' Equity
    $ 8,740,551     $ 177,438     $ 8,917,989  

 


 
F-79

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 21 – RESTATED QUARTERLY FINANCIAL DATA (UNAUDITED) (continued)


 
For the quarter ended June 30, 2008
Reference
 
As previously
reported
   
Restatement adjustment
   
As restated
 
                     
SALES
    $ 1,935,454     $ -     $ 1,935,454  
                           
COSTS OF SALES (excluding depreciation and amortization as shown below)
      1,578,886       -       1,578,886  
                           
GROSS PROFIT
      356,568       -       356,568  
                           
OPERATING EXPENSES
                         
Amortization and depreciation
      43,888       -       43,888  
Corporate general and administrative
      591,169       -       591,169  
ECommerce general and administrative
      100,495       -       100,495  
Management fees and employee salaries
(iv), (v), (vi), (vii)      1,479,782       124,664       1,604,446  
Corporate marketing
      20,243       -       20,243  
ECommerce marketing
      129,885       -       129,885  
Other expenses
      33,691       -       33,691  
Total Operating Expenses
      2,399,153       124,664       2,523,817  
                           
NON-OPERATING INCOME (EXPENSES)
                         
Interest and investment income
      16,680       -       16,680  
Non-controlling interest
(i), (ii)      -       23,972       23,972  
Total Non-Operating Income (Expenses)
      16,680       23,972       40,652  
                           
NET LOSS AND COMPREHENSIVE LOSS FOR THE PERIOD
    $ (2,025,905 )   $ (100,692 )   $ (2,126,597 )
                           
BASIC AND DILUTED LOSS PER SHARE
    $ (0.10 )   $ (0.00 )   $ (0.10 )
                           
WEIGHTED AVERAGE NUMBER OF COMMON
                         
SHARES OUTSTANDING - BASIC AND DILUTED
      20,832,026       -       20,832,026  
 
 
 
F-80

Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 21 – RESTATED QUARTERLY FINANCIAL DATA (UNAUDITED) (continued)

 
 
For the six months ended June 30, 2008
Reference
 
As previously
reported
   
Restatement adjustment
   
As restated
 
                     
                     
SALES
    $ 3,783,933     $ -     $ 3,783,933  
                           
COSTS OF SALES (excluding depreciation and amortization as shown below)
      3,064,948       -       3,064,948  
                           
GROSS PROFIT
      718,985       -       718,985  
                           
OPERATING EXPENSES
                         
Amortization and depreciation
      59,154       -       59,154  
Corporate general and administrative
(i)      1,039,065       63,750       1,102,815  
ECommerce general and administrative
      270,308       -       270,308  
Management fees and employee salaries
(iv), (v), (vi), (vii)      2,553,328       209,843       2,763,171  
Corporate marketing
      46,702       -       46,702  
ECommerce marketing
      279,072       -       279,072  
Other expenses
      663,547       -       663,547  
Total Operating Expenses
      4,911,176       273,593       5,184,769  
                           
NON-OPERATING INCOME (EXPENSES)
                         
Gain from sales and sales-type lease of domain names
      168,206       -       168,206  
Interest and investment income
      59,178       -       59,178  
Non-controlling interest
(i), (ii)      -       75,478       75,478  
Total Non-Operating Income (Expenses)
      227,384       75,478       302,862  
                           
NET LOSS AND COMPREHENSIVE LOSS FOR THE PERIOD
    $ (3,964,807 )   $ (198,115 )   $ (4,162,922 )
                           
BASIC AND DILUTED LOSS PER SHARE
    $ (0.19 )   $ (0.01 )   $ (0.20 )
                           
WEIGHTED AVERAGE NUMBER OF COMMON
                         
SHARES OUTSTANDING - BASIC AND DILUTED
      20,832,026       -       20,832,026  
 
(i) 
Refer to carry forward effects of the prior quarter.

(ii) 
The Company recorded goodwill of $66,692 in relation to the debt conversion between a subsidiary, Domain Holdings Inc., and the parent company, Live Current Media Inc., as disclosed in Note 5.  There was a decrease to the non-controlling interest during the quarter of $8,786 resulting in a balance at quarter end of the non-controlling interest of NIL.  There was also a credit to the non-controlling interest included in Other Income and Expenses in the quarter of $23,972.

(iii) 
Related to the acquisition of Auctomatic, the Company adjusted its purchase price allocation to reflect an additional $110,746 of goodwill acquired in the acquisition.  The corresponding increase was recorded to Additional paid-in capital.

(iv) 
Also related to the acquisition of Auctomatic, the Company recorded as an expense the portion of the fair value of 413,604 shares of its common stock which were to be issued to the founders of Entity Inc. (“Auctomatic”) based on the period of service these founders provided to the Company, computed in relation to the period of service required for the founders to become entitled to the shares under FAS 123(R).  The related stock based compensation expense in the June 30, 2008 quarter is $45,326, and the corresponding amount increased Additional paid-in capital during the quarter.
 
 
 

 
F-81

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 21 – RESTATED QUARTERLY FINANCIAL DATA (UNAUDITED) (continued)

 
 
(v) 
The Company recorded as an additional liability and compensation expense $35,786 for bonuses of CDN $100,000 each that are to be paid to its President and Chief Corporate Development Officer on January 1, 2009 and on January 1, 2010.

(vi) 
The Company recorded as an additional liability and compensation expense $89,465 for bonuses of CDN $250,000 each that were to be paid to its former President on October 1, 2008 and on October 1, 2009.

(vii) 
The Company revised its estimate relating to the estimated life of its granted stock options.  The revised estimated life of 3.375 years resulted in a decrease to its stock based compensation expense of $45,913 and a corresponding decrease to Additional paid-in capital.

 
 
September 30, 2008
Reference
 
As previously reported
   
Restatement adjustment
   
As restated
 
ASSETS
                   
Current
                   
Cash and cash equivalents
    $ 802,744     $ -     $ 802,744  
Accounts receivable (net of allowance for doubtful accounts of nil)
      67,577       -       67,577  
Prepaid expenses and deposits
      101,042       -       101,042  
Current portion of receivable from sales-type lease
      23,423       -       23,423  
Total current assets
      994,786       -       994,786  
                           
Long-term portion of receivable from sales-type lease
      23,423       -       23,423  
Deferred financing costs
      106,055       -       106,055  
Deferred acquisition costs
      320,264       -       320,264  
Property & equipment
      1,135,130       -       1,135,130  
Website development costs
      351,199       -       351,199  
Intangible assets
      1,625,881       -       1,625,881  
Goodwill
(i)      2,428,602       177,438       2,606,040  
Total Assets
    $ 6,985,340     $ 177,438     $ 7,162,778  
                           
LIABILITIES AND STOCKHOLDERS' EQUITY
                         
Current
                         
Accounts payable and accrued liabilities
    $ 2,004,416     $ -     $ 2,004,416  
Bonuses payable
(i), (iii), (iv)      489,960       449,096       939,056  
Due to shareholders of Auctomatic
      749,699       -       749,699  
Deferred revenue
      12,371       -       12,371  
Current portion of deferred lease inducements
      20,138       -       20,138  
Total current liabilities
      3,276,584       449,096       3,725,680  
                           
Deferred income tax
(i)      -       246,759       246,759  
Deferred lease inducements
      60,414       -       60,414  
Total Liabilities
      3,336,998       695,855       4,032,853  
                           
STOCKHOLDERS' EQUITY
                         
Common Stock
      13,150       -       13,150  
Additional paid-in capital
(i), (ii), (v)      13,175,885       150,502       13,326,387  
Accumulated deficit
(i) to (v)      (9,540,693 )     (668,919 )     (10,209,612 )
Total Stockholders' Equity
      3,648,342       (518,417 )     3,129,925  
Total Liabilities and Stockholders' Equity
    $ 6,985,340     $ 177,438     $ 7,162,778  

 
F-82

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2
 
 
NOTE 21 – RESTATED QUARTERLY FINANCIAL DATA (UNAUDITED) (continued)


 
For the quarter ended September 30, 2008
Reference
 
As previously
 reported
   
Restatement adjustment
     
As restated
 
                     
                     
SALES
    $ 1,954,684     $ -     $ 1,954,684  
                           
COSTS OF SALES (excluding depreciation and amortization as shown below)
      1,602,249       -       1,602,249  
                           
GROSS PROFIT
      352,435       -       352,435  
                           
OPERATING EXPENSES
                         
Amortization and depreciation
      96,707       -       96,707  
Amortization of website development costs
      29,143       -       29,143  
Corporate general and administrative
      1,014,145       -       1,014,145  
ECommerce general and administrative
      114,973       -       114,973  
Management fees and employee salaries
(ii), (iii), (iv), (v)      1,964,479       206,557       2,171,036  
Corporate marketing
      14,449       -       14,449  
ECommerce marketing
      99,412       -       99,412  
Other expenses
      20,000       -       20,000  
Total Operating Expenses
      3,353,308       206,557       3,559,865  
                           
NON-OPERATING INCOME (EXPENSES)
                         
Accretion interest expense
      (56,600 )     -       (56,600 )
Interest and investment income
      7,266       -       7,266  
Total Non-Operating Income (Expenses)
      (49,334 )     -       (49,334 )
                           
NET LOSS AND COMPREHENSIVE LOSS FOR THE PERIOD
    $ (3,050,207 )   $ (206,557 )   $ (3,256,764 )
                           
BASIC AND DILUTED LOSS PER SHARE
    $ (0.14 )   $ (0.01 )   $ (0.15 )
                           
WEIGHTED AVERAGE NUMBER OF COMMON
                         
SHARES OUTSTANDING - BASIC AND DILUTED
      21,625,005       -       21,625,005  

 
F-83

 
Live Current Media Inc.
(formerly Communicate.com Inc.)
Notes to the Amended and Restated Consolidated Financial Statements
For the year ended December 31, 2008
As restated – Note 2

 
NOTE 21 – RESTATED QUARTERLY FINANCIAL DATA (UNAUDITED) (continued)


 
For the nine months ended September 30, 2008
Reference
 
As previously reported
   
Restatement adjustment
     
As restated
 
                     
                     
SALES
    $ 5,738,616     $ -     $ 5,738,616  
                           
COSTS OF SALES (excluding depreciation and amortization as shown below)
      4,667,197       -       4,667,197  
                           
GROSS PROFIT
      1,071,419       -       1,071,419  
                           
OPERATING EXPENSES
                         
Amortization and depreciation
      155,861       -       155,861  
Amortization of website development costs
      29,143       -       29,143  
Corporate general and administrative
(i)      2,053,210       63,750       2,116,960  
ECommerce general and administrative
      385,281       -       385,281  
Management fees and employee salaries
(ii), (iii), (iv), (v)      4,517,807       416,400       4,934,207  
Corporate marketing
      61,151       -       61,151  
ECommerce marketing
      378,484       -       378,484  
Other expenses
      683,547       -       683,547  
Total Operating Expenses
      8,264,484       480,150       8,744,634  
                           
NON-OPERATING INCOME (EXPENSES)
                         
Gain from sales and sales-type lease of domain names
      168,206       -       168,206  
Accretion interest expense
      (56,600 )     -       (56,600 )
Interest and investment income
      66,444       -       66,444  
Non-controlling interest
(i)      -       75,478       75,478  
Total Non-Operating Income (Expenses)
      178,050       75,478       253,528  
                           
NET LOSS AND COMPREHENSIVE LOSS FOR THE PERIOD
    $ (7,015,015 )   $ (404,672 )   $ (7,419,687 )
                           
BASIC AND DILUTED LOSS PER SHARE
    $ (0.32 )   $ (0.02 )   $ (0.34 )
                           
WEIGHTED AVERAGE NUMBER OF COMMON
                         
SHARES OUTSTANDING - BASIC AND DILUTED
      21,625,005       -       21,625,005  

(i) 
Refer to carry forward effects of the prior quarter.

(ii) 
Also related to the acquisition of Auctomatic, the Company recorded as an expense the portion of the fair value of 413,604 shares of its common stock which were to be issued to the founders of Entity Inc. (“Auctomatic”) based on the period of service these founders provided to the Company, computed in relation to the period of service required for the founders to become entitled to the shares under FAS 123(R).  The related stock based compensation expense in the September 30, 2008 quarter is $104,251, and the corresponding amount increased Additional paid-in capital during the quarter.

(iii) 
The Company recorded as an additional liability and compensation expense $31,091 for bonuses of CDN $100,000 each that are to be paid to its President and Chief Corporate Development Officer on January 1, 2009 and on January 1, 2010.

(iv) 
The Company recorded as an additional liability and compensation expense $77,729 for bonuses of CDN $250,000 each that were to be paid to its former President on October 1, 2008 and on October 1, 2009.
 
(v) 
The Company revised its estimates relating to the estimated life of its granted stock options.  The revised estimated life of 3.375 years resulted in a decrease to its stock based compensation expense of $6,514 and a corresponding decrease to Additional paid-in capital.

 
 
F-84

 
 
 
 
PART II
INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 13. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION
 
The following table sets forth the costs and expenses payable by us in connection with the sale of common stock being registered. All amounts are estimated, except the registration fee:
 
Securities and Exchange Commission registration fee
 
$
108.06
 
Printing fees and expense
 
$
5,000.00
 
Legal fees and expenses
 
$
25,000.00
 
Accounting fees and expenses
 
$
15,000.00
 
Transfer agent and registrar fees and expenses
 
$
0
 
Miscellaneous
 
$
1,000.00
 
Total
 
$
46,108.06
 

ITEM 14. INDEMNIFICATION OF DIRECTORS AND OFFICERS

The Company’s Articles of Incorporation provides the following with respect to liability:

“No director or officer of the corporation shall be personally liable to the corporation of any of its stockholders for damages for breach of fiduciary duty as a director or officer involving any act or omission of any such director or officer provided, however, that the foregoing provision shall not eliminate or limit the liability of a director or officer for act or omissions which involve intentional misconduct, fraud or a knowing violation of law, or the payment of dividends in violation of Section 78.300 of the Nevada Revised Statutes. Any repeal or modification of this Article of the Stockholders of the Corporation shall be prospective only, and shall not adversely affect any limitation on the personal liability of a director of officer of the Corporation for acts or omissions prior to such repeal or modification.”

Section 78.7502 of the Nevada Revised Statutes provides that the Company may indemnify any person who was or is a party, or is threatened to be made a party, to any action, suit or proceeding brought by reason of the fact that he is or was a director, officer, employee or agent of the corporation, or is or was serving at the request of the corporation as a director, officer, employee or agent of another corporation or other entity. The expenses that are subject to this indemnity include attorneys’ fees, judgments, fines and amounts paid in settlement actually and reasonably incurred by the indemnified party in connection with the action, suit or proceeding. In order for us to provide this statutory indemnity, the indemnified party must not be liable under Nevada Revised Statutes section 78.138 or must have acted in good faith and in a manner he reasonably believed to be in, or not opposed to, the best interests of the corporation. With respect to a criminal action or proceeding, the indemnified party must have had no reasonable cause to believe his conduct was unlawful.

Section 78.7502 also provides that the Company may indemnify any person who was or is a party, or is threatened to be made a party, to any action or suit brought by or on behalf of the corporation by reason of the fact that he is or was serving at the request of the corporation as a director, officer, employee or agent of the corporation, or is or was serving at the request of the corporation as a director, officer, employee or agent of another corporation or other entity against expenses actually or reasonably incurred by him in connection with the defense or settlement of such action or suit if he is not liable under Nevada Revised Statutes section 78.138 of if he acted in good faith and in a manner he reasonably believed to be in or not opposed to the best interests of the corporation. We may not indemnify a person if the person is adjudged by a court of competent jurisdiction, after exhaustion of all appeals therefrom, to be liable to the corporation, or for amounts paid in settlement to the corporation, unless and only to the extent that the court in which such action or suit was brought or another court of competent jurisdiction shall determine upon application that, despite the adjudication of liability but in view of all the circumstances of the case, the person is fairly and reasonably entitled to indemnity.
 

 
II-1

 
Section 78.7502 requires the Company to indemnify our directors or officers against expenses, including attorneys’ fees, actually and reasonably incurred by him in connection with his defense, if he has been successful on the merits or otherwise in defense of any action, suit or proceeding, or in defense of any claim, issue or matter.

The Company has been advised that it is the position of the Commission that insofar as the provision in the Company's Articles of Incorporation, as amended, may be invoked for liabilities arising under the Securities Act, the provision is against public policy and is therefore unenforceable.

ITEM 15. RECENT SALES OF UNREGISTERED SECURITIES

We have sold or issued the following securities not registered under the Securities Act of 1933, as amended (the “Securities Act”) by reason of the exemption afforded under Section 4(2) of the Securities Act within the past three years.  Except as stated below, no underwriting discounts or commissions were payable with respect to any of the following transactions.  Unless otherwise indicated below, the offers and sales of the following securities were exempt from the registration requirements of the Securities Act under Rule 506 insofar as (1) except as stated below, each of the investors was accredited within the meaning of Rule 501(a); (2) the transfer of the securities was restricted by the Company in accordance with Rule 502(d); (3) there were no more than 35 non-accredited investors in any transaction within the meaning of Rule 506(b); and (4) none of the offers and sales were effected through any general solicitation or general advertising within the meaning of Rule 502(c).

On October 3, 2006, we issued 40,000 restricted shares of common stock to each of David Jeffs, our former Chief Executive Officer, and to Cameron Pan, our former Chief Financial Officer in settlement of bonuses earned by each officer in 2006.  Our common stock had a value of $0.81 per share on October 3, 2006.  We relied on section 4(2) of the Securities Act of 1933 to issue the securities inasmuch as the securities were offered and sold without any form of general solicitation or general advertising and the offerees had access to the kind of information which registration would disclose.

On May 25, 2007, we issued 30,100 restricted shares of common stock to David Jeffs, our former Chief Executive Officer, and 30,184 restricted shares of common stock to Cameron Pan, our former Chief Financial Officer, in settlement of bonuses earned by each officer in 2006.  Our common stock had a value of $1.09 per share on May 25, 2007.  We relied on section 4(2) of the Securities Act of 1933 to issue the securities inasmuch as the securities were offered and sold without any form of general solicitation or general advertising and the offerees had access to the kind of information which registration would disclose.

On June 11, 2007, our Board of Directors issued 1,000,000 shares of common stock and warrants to purchase up to 1,000,000 additional shares of restricted common stock at the price of $1.25 effective until June 10, 2009 to Hampson Equities Ltd. (a company owned and controlled by C. Geoffrey Hampson) pursuant to a subscription agreement dated June 1, 2007.  We relied on section 4(2) of the Securities Act of 1933 to issue the securities inasmuch as the securities were offered and sold without any form of general solicitation or general advertising and the offeree had access to the kind of information which registration would disclose.

On September 24, 2007, we issued 2,550,000 restricted shares of common stock to accredited investors for aggregate consideration of $5,100,000.

On March 25, 2008, we entered into an Agreement and Plan of Merger (the “Merger Agreement”) with Delaware (a wholly-owned subsidiary), Entity, Inc., a Delaware corporation, (“Auctomatic”), Harjeet Taggar, Kulveer Taggar and Patrick Collison, the founding members of Auctomatic (each a “Founder” and collectively, the “Founders”) and Harjeet Taggar as representative of the stockholders of Auctomatic (the “Stockholder Representative”).  In connection with the Merger Agreement, the stockholders of Auctomatic received in total (i) $2,000,000 cash minus $152,939 in certain assumed liabilities (the “Cash Consideration”) and (ii) 1,000,007 shares of our common stock (equal to $3,000,000 divided by $3.00 per share, the last price of a single share of our common stock as reported by the OTC Bulletin Board on the business day immediately preceding the Closing Date) in exchange for all the issued and outstanding shares of Auctomatic.  On June 17, 2008, we issued 340,001 shares of our common stock and an additional 246,402 shares of the common stock were issued and are to be distributed in equal amounts to the Auctomatic stockholders on each of the first, second and third anniversaries of the Closing Date.  The distribution of the remaining 413,604 shares of the common stock payable on the first, second and third anniversaries of the Closing Date to the Auctomatic Founders is subject to their continuing employment with us or a subsidiary on each Distribution Date.  In 2009, one of the Founders resigned from his employment, and therefore the distribution of 137,868 shares of the common stock on the first, second and third anniversaries of the Closing Date is no longer payable to him.  The remaining 275,736 shares of common stock owed to the Founders continuing in our employ remain payable on the anniversary dates as noted above.
 
 
II-2


 
On May 1, 2008, we issued a warrant for the purchase of 50,000 of common stock with an exercise price of $2.33 to Lexington Advisors LLC, an investor relations firm, in connection with a services agreement.  The warrants expire May 1, 2010.  We relied on section 4(2) of the Securities Act of 1933 to issue the securities inasmuch as the securities were offered and sold without any form of general solicitation or general advertising and the offerees had access to the kind of information which registration would disclose.

On June 6, 2008, we issued 30,000 shares of common stock to Lexington Advisors LLC, an investor relations firm, as partial consideration for services rendered having a value of $85,350.  We relied on section 4(2) of the Securities Act of 1933 to issue the securities inasmuch as the securities were offered and sold without any form of general solicitation or general advertising and the offerees had access to the kind of information which registration would disclose.

On June 30, 2008, we issued 15,000 shares of common stock to Lexington Advisors LLC, an investor relations firm, as partial consideration for services rendered having a value of $36,573.  We relied on section 4(2) of the Securities Act of 1933 to issue the securities inasmuch as the securities were offered and sold without any form of general solicitation or general advertising and the offerees had access to the kind of information which registration would disclose.

On August 6, 2008, we issued 15,000 shares of common stock to Lexington Advisors LLC, an investor relations firm, as partial consideration for services rendered having a value of $31,071.  We relied on section 4(2) of the Securities Act of 1933 to issue the securities inasmuch as the securities were offered and sold without any form of general solicitation or general advertising and the offerees had access to the kind of information which registration would disclose.

On August 25, 2008, we issued 33,000 shares of common stock to Alliance Advisors LLC, our former investor relations firm, as full consideration for services rendered having a value of $85,682.  We relied on section 4(2) of the Securities Act of 1933 to issue the securities inasmuch as the securities were offered and sold without any form of general solicitation or general advertising and the offerees had access to the kind of information which registration would disclose.

On August 28, 2008, we issued 15,000 shares of common stock to Lexington Advisors LLC, an investor relations firm, as partial consideration for services rendered having a value of $26,183.  We relied on section 4(2) of the Securities Act of 1933 to issue the securities inasmuch as the securities were offered and sold without any form of general solicitation or general advertising and the offerees had access to the kind of information which registration would disclose.

On October 1, 2008, we issued 15,000 shares of common stock to Lexington Advisors LLC, an investor relations firm, as partial consideration for services rendered having a value of $20,250.  We relied on section 4(2) of the Securities Act of 1933 to issue the securities inasmuch as the securities were offered and sold without any form of general solicitation or general advertising and the offerees had access to the kind of information which registration would disclose.

On October 31, 2008, we issued 15,000 shares of common stock to Lexington Advisors LLC, an investor relations firm, as partial consideration for services rendered having a value of $11,250.  We relied on section 4(2) of the Securities Act of 1933 to issue the securities inasmuch as the securities were offered and sold without any form of general solicitation or general advertising and the offerees had access to the kind of information which registration would disclose.

On November 19, 2008, we completed a private offering of securities.  We accepted subscriptions from 11 accredited investors pursuant to which we issued and sold 1,627,344 equity units at a price of $0.65 per unit for total gross proceeds of $1,057,775.  Each unit consisted of (i) one share of common stock, (ii) a two-year warrant to purchase one-half share of common stock at an exercise price of $0.78 and (iii) a three-year warrant to purchase one-half share of common stock at an exercise price of $0.91.  Accordingly, we issued an aggregate of 1,627,344 shares of common stock, 1,627,344 warrants with an exercise price of $0.78, and 1,627,344 warrants with an exercise price of $0.91.
 
 
II-3


 
On December 16, 2008, we issued 33,000 shares of common stock to an investor relations firm, Alliance Advisors LLC, in payment of services that had been rendered to us having a value of $16,500.  We relied on section 4(2) of the Securities Act of 1933 to issue the securities inasmuch as the securities were offered and sold without any form of general solicitation or general advertising and the offerees had access to the kind of information which registration would disclose.

In December 2008, we issued 15,000 shares to Lexington Advisors LLC, an investor relations firm, which provided investor relations services to us. These shares had a value of $7,500 and were issued as partial consideration for services rendered during the month. The offer and sale of the securities were exempt from the registration requirements of the Securities Act in accordance with Section 4(2).  The offer and sale was not effected through any general solicitation or general advertising and the offeree was an accredited investor.

On January 2, 2009, we issued 15,000 shares of common stock to Lexington Advisors LLC, an investor relations firm, as full consideration for services rendered having a value of $5,700.  The offer and sale of the securities were exempt from the registration requirements of the Securities Act in accordance with Section 4(2). The offer and sale was not effected through any general solicitation or general advertising and the offeree was an accredited investor.
 
On January 8, 2009, we issued 345,075 shares of common stock to a law firm, Richardson & Patel LLC, in payment of services rendered having a value of $120,776.  The offer and sale of the securities were exempt from the registration requirements of the Securities Act in accordance with Section 4(2). The offer and sale was not effected through any general solicitation or general advertising and the offeree was an accredited investor.
 
On April 9, 2009, we issued 27,823 shares of common stock to a law firm, McCormick Legal Advisors LLC, in payment of services that had been rendered to us having a value of $8,625.  The offer and sale of the securities were exempt from the registration requirements of the Securities Act in accordance with Section 4(2).  The offer and sale was not effected through any general solicitation or general advertising and the offeree was an accredited investor.
 
On June 19, 2009, we issued 45,956 shares of our common stock to each of the two remaining Auctomatic founders pursuant to the Merger Agreement.  The offer and sale of the securities were exempt from the registration requirements of the Securities Act in accordance with Section 4(2).  The offer and sale was not effected through any general solicitation or general advertising and the offerees occupied an insider status relative to us that afforded them effective access to the information registration would otherwise provide.
  
ITEM 16. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

EXHIBIT INDEX
 
Number
Description
   
3.1
Articles of Incorporation (1)
   
3.2
Bylaws (2)
   
3.3
Certificate of Amendment to the Articles of Incorporation (3)
   
3.4
Text of Amendment to the Bylaws (4)
   
5
Legal Opinion of Richardson & Patel LLP **
   
10.1
Live Current Media Inc. 2007 Stock Incentive Plan (6)
   
10.2
Employment agreement between Live Current Media Inc. and C. Geoffrey Hampson dated May 31, 2007 (7)
 
 
II-4


 
10.3
Real Property Lease Agreement between Live Current Media Inc. and Landing Holdings Limited and Landing Properties Limited dated July 16, 2007 (8)
   
10.4
Employment Agreement between Live Current Media Inc. and Jonathan Ehrlich dated September 8, 2007 (9)
   
10.5
Incentive Stock Option Agreement between Live Current Media Inc. and Jonathan Ehrlich dated September 8, 2007 (10)
   
10.6
Incentive Stock Option Agreement between Live Current Media Inc. and C. Geoffrey Hampson dated September 11, 2007 (11)
   
10.7
Incentive Stock Option Agreement between Live Current Media Inc. and James P. Taylor dated September 11, 2007 (12)
   
10.8
Incentive Stock Option Agreement between Live Current Media Inc. and Mark Benham dated September 12, 2007 (13)
   
10.9
Employment Severance Agreement between Live Current Media Inc. and David M. Jeffs dated September 27, 2007 (14)
   
10.10
Employment Agreement between Live Current Media Inc. and Mark Melville dated November 9, 2007 (15)
   
10.11
Incentive Stock Option Agreement between Live Current Media Inc. and Mark Melville dated November 9, 2007 (16)
   
10.12
Asset Purchase Agreement between Live Current Media Inc. and FrequentTraveller.com, Inc. dated November 12, 2007 (17)
   
10.13
Form of Subscription Agreement (5)
   
10.14
Employment Agreement between Live Current Media Inc. and Chantal Iorio dated December 12, 2007 (19)
 
10.15
Employment Severance Agreement between Live Current Media Inc. and Cameron Pan dated January 17, 2008 (20)
   
10.16
Agreement and Plan of Merger, dated March 25, 2008 (22)
   
10.17
Founders Employment Agreement (Harjeet Taggar), dated March 25, 2008 (23)
   
10.18
Founders Employment Agreement (Kulveer Taggar), dated March 25, 2008 (24)
   
10.19
Founders Employment Agreement (Patrick Collison), dated March 25, 2008 (25)
   
10.20
Employment Agreement (Phillip Kast), dated March 25, 2008 (26)
   
10.21
Employment Agreement (Brian Collins), dated March 25, 2008 (27)
   
10.22
Interim Consulting Agreement (Harjeet Taggar) dated March 10, 2008 (28)
   
10.23
Interim Consulting Agreement (Kulveer Taggar) dated February 28, 2008 (29)
   
10.24
Interim Consulting Agreement (Patrick Collison) dated February 28, 2008 (30)
   
10.25
Interim Consulting Agreement (Phillip Kast) dated March 10, 2008 (31)
 
 
II-5

 
10.26
Interim Consulting Agreement (Brian Collins) dated March 25, 2008 (32)
   
10.27
Secondment Agreement (Harjeet Taggar), dated March 25, 2008 (33)
   
10.28
Secondment Agreement (Kulveer Taggar), dated March 25, 2008 (34)
   
10.29
Secondment Agreement (Patrick Collison) dated March 25, 2008 (35)
   
10.30
Secondment Agreement (Phillip Kast), dated March 25, 2008 (36)
   
10.31
Secondment Agreement, dated (Brian Collins) March 25, 2008 (37)
   
10.32
Subscription Agreement (38)
   
10.33
Common Stock Purchase Warrant dated November 19, 2008 (38)
   
10.34
Common Stock Purchase Warrant dated November 19, 2008 (38)
   
10.35
Employment Severance Agreement dated February 4, 2009 between Live Current Media Inc. and Jonathan Ehrlich (39)
   
10.36
Memorandum of Understanding between Live Current Media Inc. and Board of Control for Cricket in India dated April 16, 2008 (40)
   
10.37
Memorandum of Understanding between Live Current Media Inc. and Board of Control for Cricket in India for and on behalf of Indian Premier League dated April 16, 2008 (41)
   
10.38
Novation Agreement dated March 31, 2009 among Live Current Media Inc., Global Cricket Ventures Pte. Ltd. and Board of Control for Cricket in India (42)
   
10.39
Mutual Termination Agreement dated March 31, 2009 Live Current Media Inc. and Board of Control for Cricket in India (43)
   
10.40
Amendment to Employment Agreement dated June 2, 2009 between Live Current Media Inc. and Jonathan Ehrlich *
   
10.41
Form of Convertible Promissory Note issued to certain shareholders of Auctomatic, Inc.(44)
 
10.42
Assignment and Assumption Agreement dated August 20, 2009 between Global Cricket Venture Pte., Ltd. and Global Cricket Ventures Limited (45)
 
10.43
Cricket.com Lease and Transfer Agreement dated August 20, 2009 between Domain Holdings Inc. and Global Cricket Ventures Limited (46)
 
10.44
 
Settlement Agreement dated August 27, 2009 between Live Current Media Inc. and Harjeet Taggar (47)
 
10.45
Settlement Agreement dated August 27, 2009 between Live Current Media Inc. and Kulveer Taggar (48)
 
10.46
Amendment to Employment Agreement dated November 10, 2009 between Live Current Media Inc. and C. Geoffrey Hampson *
   
10.47
Second Amendment to Employment Agreement dated November 13, 2009 between Live Current Media Inc. and Jonathan Ehrlich *
   
10.48
Second Amendment to Employment Agreement dated December 28, 2009 between Live Current Media Inc. and C. Geoffrey Hampson (49)
   
 
 
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21
List of Subsidiaries **
   
23.1
Consent of Independent Registered Public Accounting Firm *
   
23.2
 Consent of Richardson & Patel LLP, included in Exhibit 5 **
 
*Filed herewith.
** Filed previously.
 
 (1)
Previously filed as Exhibit 2(a) to Live Current Media Inc.’s Registration Statement on Form 10-SB as filed on March 10, 2000 and incorporated herein by this reference.
   
(2)
Previously filed as Exhibit 2(b) to Live Current Media Inc.’s Registration Statement on Form 10-SB as filed on March 10, 2000 and incorporated herein by this reference.
   
(3)
Previously filed as Exhibit 3.3 to Live Current Media Inc.’s Quarterly Report on Form 10-QSB for period ended September 30, 2007 as filed on November 19, 2007 and incorporated herein by this reference.
   
(4)
Previously filed as Exhibit 3.4 to Live Current Media Inc.’s Current Report on Form 8-K as filed on August 22, 2007 and incorporated herein by this reference.
   
(5)
Previously filed as Exhibit 10.1 to Live Current Media Inc.’s Current Report on Form 8-K as filed on September 25, 2007 and incorporated herein by this reference.
   
(6)
Previously filed as Exhibit 4.1 to Live Current Media Inc.’s Registration Statement Form S-8 as filed on August 22, 2007 and incorporated herein by this reference.
   
(7)
Previously filed as Exhibit 10.7 to Live Current Media Inc.’s Current Report on Form 8-K as filed on June 5, 2007 and incorporated herein by this reference.
   
(8)
Previously filed as Exhibit 10.8 to Live Current Media Inc.’s Quarterly Report on Form 10-QSB for period ended September 30, 2007 as filed on November 19, 2007 and incorporated herein by this reference.
   
(9)
Previously filed as Exhibit 10.1 to Live Current Media Inc.’s Current Report on Form 8-K as filed on September 12, 2007 and incorporated herein by this reference.
   
(10)
Previously filed as Exhibit 10.2 to Live Current Media Inc.’s Current Report on Form 8-K as filed on September 12, 2007 and incorporated herein by this reference.
   
(11)
Previously filed as Exhibit 10.6 to Live Current Media Inc.’s Registration Statement on Form SB-2 as filed on November 28, 2007 and incorporated herein by this reference.
   
(12)
 
Previously filed as Exhibit 10.7 to Live Current Media Inc.’s Registration Statement on Form SB-2 as filed on November 28, 2007 and incorporated herein by this reference.
   
(13)
Previously filed as Exhibit 10.8 to Live Current Media Inc.’s Registration Statement on Form SB-2 as filed on November 28, 2007 and incorporated herein by this reference.
 
 
II-7

 
(14)
Previously filed as Exhibit 10.1 to Live Current Media Inc.’s Current Report on Form 8-K as filed on October 3, 2007 and incorporated herein by this reference.
   
(15)
Previously filed as Exhibit 10.1 to Live Current Media Inc.’s Current Report on Form 8-K as filed November 16, 2007 and incorporated herein by this reference.
   
(16)
Previously filed as Exhibit 10.2 to Live Current Media Inc.’s Current Report on Form 8-K as filed November 16, 2007 and incorporated herein by this reference.
   
(17)
Previously filed as Exhibit 10.1 to Live Current Media Inc.’s Current Report on Form 8-K as filed November 16, 2007 and incorporated herein by this reference.
   
(18)
Previously filed as exhibit 14.1 to Live Current Media Inc.’s Registration Statement on Form SB-2 as filed on November 28, 2007 and incorporated herein by this reference.
   
(19)
Previously filed as Exhibit 10.1 to Live Current Media Inc.’s Current Report on Form 8-K as filed December 18, 2007 and incorporated herein by this reference.
   
(20)
Previously filed as Exhibit 10.1 to Live Current Media Inc.’s Current Report on Form 8-K as filed January 18, 2008 and incorporated herein by this reference.
   
(21)
Previously filed as Exhibit 16.1 to Live Current Media Inc.’s Current Report on Form 8-K as filed January 28, 2008 and incorporated herein by this reference.
   
(22)
Previously filed as Exhibit 10.1 to Live Current Media Inc.’s Current Report on Form 8-K as filed March 26, 2008 and incorporated herein by this reference.
   
(23)
Previously filed as Exhibit 10.2 to Live Current Media Inc.’s Current Report on Form 8-K as filed March 26, 2008 and incorporated herein by this reference.
   
(24)
Previously filed as Exhibit 10.3 to Live Current Media Inc.’s Current Report on Form 8-K as filed March 26, 2008 and incorporated herein by this reference.
   
(25)
Previously filed as Exhibit 10.4 to Live Current Media Inc.’s Current Report on Form 8-K as filed March 26, 2008 and incorporated herein by this reference.
   
(26)
Previously filed as Exhibit 10.5 to Live Current Media Inc.’s Current Report on Form 8-K as filed March 26, 2008 and incorporated herein by this reference.
   
(27)
Previously filed as Exhibit 10.6 to Live Current Media Inc.’s Current Report on Form 8-K as filed March 26, 2008 and incorporated herein by this reference.
   
(28)
Previously filed as Exhibit 10.7 to Live Current Media Inc.’s Current Report on Form 8-K as filed March 26, 2008 and incorporated herein by this reference.
   
(29)
Previously filed as Exhibit 10.8 to Live Current Media Inc.’s Current Report on Form 8-K as filed March 26, 2008 and incorporated herein by this reference.
   
(30)
Previously filed as Exhibit 10.9 to Live Current Media Inc.’s Current Report on Form 8-K as filed March 26, 2008 and incorporated herein by this reference.
   
(31)
Previously filed as Exhibit 10.10 to Live Current Media Inc.’s Current Report on Form 8-K as filed March 26, 2008 and incorporated herein by this reference.
 
 
II-8

 
(32)
Previously filed as Exhibit 10.11 to Live Current Media Inc.’s Current Report on Form 8-K as filed March 26, 2008 and incorporated herein by this reference.
   
(33)
Previously filed as Exhibit 10.12 to Live Current Media Inc.’s Current Report on Form 8-K as filed March 26, 2008 and incorporated herein by this reference.
   
(34)
Previously filed as Exhibit 10.13 to Live Current Media Inc.’s Current Report on Form 8-K as filed March 26, 2008 and incorporated herein by this reference.
   
(35)
Previously filed as Exhibit 10.14 to Live Current Media Inc.’s Current Report on Form 8-K as filed March 26, 2008 and incorporated herein by this reference.
   
(36)
Previously filed as Exhibit 10.15 to Live Current Media Inc.’s Current Report on Form 8-K as filed March 26, 2008 and incorporated herein by this reference.
   
(37)
Previously filed as Exhibit 10.16 to Live Current Media Inc.’s Current Report on Form 8-K as filed March 26, 2008 and incorporated herein by this reference.
   
(38)
Previously filed as Exhibit 10.1 to Live Current Media Inc.’s Current Report on Form 8-K as filed November 20, 2008 and incorporated herein by this reference.
   
(39)
Previously filed as Exhibit 10.1 to Live Current Media Inc.’s Current Report on Form 8-K as filed February 5, 2009 and incorporated herein by this reference.
   
(40)
Previously filed as Exhibit 10.1 to Live Current Media Inc.’s Current Report on Form 8-K as filed April 8, 2009 and incorporated herein by this reference.
   
(41)
Previously filed as Exhibit 10.2 to Live Current Media Inc.’s Current Report on Form 8-K as filed April 8, 2009 and incorporated herein by this reference.
   
(42)
Previously filed as Exhibit 10.3 to Live Current Media Inc.’s Current Report on Form 8-K as filed April 8, 2009 and incorporated herein by this reference.
   
(43)
Previously filed as Exhibit 10.4 to Live Current Media Inc.’s Current Report on Form 8-K as filed April 8, 2009 and incorporated herein by this reference.
   
(44)
Previously filed as Exhibit 10.1 to Live Current Media Inc.’s Current Report on Form 8-K filed August 21, 2009 and incorporated herein by this reference.
   
(45)
Previously filed as Exhibit 10.1 to Live Current Media Inc.’s Current Report on Form 8-K filed August 31, 2009 and incorporated herein by this reference.
   
(46)
Previously filed as Exhibit 10.2 to Live Current Media Inc.’s Current Report on Form 8-K filed August 31, 2009 and incorporated herein by this reference.
   
(47)
Previously filed as Exhibit 10.3 to Live Current Media Inc.’s Current Report on Form 8-K filed August 31, 2009 and incorporated herein by this reference.
   
(48)
Previously filed as Exhibit 10.4 to Live Current Media Inc.’s Current Report on Form 8-K filed August 31, 2009 and incorporated herein by this reference.
   
(49) Previously filed as Exhibit 10.1 to Live Current Media Inc.’s  Current Report on Form 8-K filed January 4, 2010 and incorporated herein by this reference.
 
ITEM 17. UNDERTAKINGS

The undersigned registrant hereby undertakes:

1.    To file, during any period in which offers or sales are being made, a post-effective amendment to this registration statement:

i.     To include any propectus required by section 10(a)(3) of the Securities Act of 1933;
 
 
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ii.    To reflect in the prospectus any facts or events arising after the effective date of the registration statement (or the most recent post-effective amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information set forth in the registration statement. Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the total dollar value of securities offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum offering range may be reflected in the form of prospectus filed with the Commission pursuant to Rule 424(b) if, in the aggregate, the changes in volume and price represent no more than 20% change in the maximum aggregate offering price set forth in the "Calculation of Registration Fee" table in the effective registration statement.

iii.    To include any material information with respect to the plan of distribution not previously disclosed in the registration statement or any material change to such information in the registration statement;

2.    That, for the purpose of determining any liability under the Securities Act of 1933, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.

3.     To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering.

4.    That, for the purpose of determining liability under the Securities Act of 1933 to any purchaser:

A.     Each prospectus filed by the registrant pursuant to Rule 424(b)(3)shall be deemed to be part of the registration statement as of the date the filed prospectus was deemed part of and included in the registration statement; and

B.       If the registrant is subject to Rule 430C, each prospectus filed pursuant to Rule 424(b) as part of a registration statement relating to an offering, other than registration statements relying on Rule 430B or other than prospectuses filed in reliance on Rule 430A, shall be deemed to be part of and included in the registration statement as of the date it is first used after effectiveness. Provided, however, that no statement made in a registration statement or prospectus that is part of the registration statement or made in a document incorporated or deemed incorporated by reference into the registration statement or prospectus that is part of the registration statement will, as to a purchaser with a time of contract of sale prior to such first use, supersede or modify any statement that was made in the registration statement or prospectus that was part of the registration statement or made in any such document immediately prior to such date of first use.
5.     Insofar as indemnification for liabilities arising under the Securities Act of 1933 may be permitted to directors, officers and controlling persons of the registrant pursuant to the foregoing provisions, or otherwise, the registrant has been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Act and is, therefore, unenforceable.  In the event that a claim for indemnification against such liabilities (other than the payment by the registrant of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Act and will be governed by the final adjudication of such issue.
 
 
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SIGNATURES

Pursuant to the requirements of the Securities Act of 1933, the registrant has duly caused this registration statement to be signed on its behalf by the undersigned, thereunto duly authorized in the City of Vancouver, British Columbia, on January 29, 2010.
 
 
LIVE CURRENT MEDIA INC.
 
       
 
By:
/s/ C. Geoffrey Hampson 
 
   
C. Geoffrey Hampson
 
   
Chief Executive Officer and Principal Financial Officer
 
       
Pursuant to the requirements of the Securities Act of 1933, this registration statement has been signed by the following persons in the capacities and on the dates indicated.

/s/ C. Geoffrey Hampson
       
C. Geoffrey Hampson
 
Chief Executive Officer,
Principal Financial Officer and Director
 
January 29, 2010
         
/s/ Mark Benham
       
Mark Benham
 
Director
 
January 29, 2010
         
/s/ James P. Taylor
       
James P. Taylor
 
Director
 
January 29, 2010
         
/s/ Boris Wertz
       
Boris Wertz
 
Director
 
January 29, 2010
 
 
 
 
 
 
 
 
 
 
 

 
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