0001193125-13-354115.txt : 20130830 0001193125-13-354115.hdr.sgml : 20130830 20130830170756 ACCESSION NUMBER: 0001193125-13-354115 CONFORMED SUBMISSION TYPE: 8-K/A PUBLIC DOCUMENT COUNT: 5 CONFORMED PERIOD OF REPORT: 20130711 ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20130830 DATE AS OF CHANGE: 20130830 FILER: COMPANY DATA: COMPANY CONFORMED NAME: SALESFORCE COM INC CENTRAL INDEX KEY: 0001108524 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PREPACKAGED SOFTWARE [7372] IRS NUMBER: 943320693 STATE OF INCORPORATION: DE FISCAL YEAR END: 0131 FILING VALUES: FORM TYPE: 8-K/A SEC ACT: 1934 Act SEC FILE NUMBER: 001-32224 FILM NUMBER: 131073015 BUSINESS ADDRESS: STREET 1: THE LANDMARK STREET 2: ONE MARKET STREET STE.300 CITY: SAN FRANCISCO STATE: CA ZIP: 94105 MAIL ADDRESS: STREET 1: THE LANDMARK STREET 2: ONE MARKET STREET STE. 300 CITY: SAN FRANCISCO STATE: CA ZIP: 94105 8-K/A 1 d585097d8ka.htm FORM 8-K/A Form 8-K/A
Table of Contents

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

FORM 8-K/A

 

 

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

July 11, 2013

Date of Report (Date of earliest event reported)

 

 

SALESFORCE.COM, INC.

(Exact name of Registrant as specified in its charter)

 

 

 

Delaware   001-32224   94-3320693

(State or other jurisdiction

of incorporation)

 

(Commission

File Number)

 

(I. R. S. Employer

Identification No.)

The Landmark @ One Market, Suite 300

San Francisco, CA 94105

(Address of principal executive offices) (Zip code)

Registrant’s telephone number, including area code: (415) 901-7000

N/A

(Former name or former address, if changed since last report)

 

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2 below):

 

¨ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

¨ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Amendment No. 1

This Form 8-K/A is filed as an amendment (Amendment No. 1) to the Current Report on Form 8-K filed by salesforce.com on July 15, 2013. Amendment No. 1 is being filed to include the financial statements and financial information required under Item 9.01.

 

 

 


Table of Contents

TABLE OF CONTENTS

 

Item 9.01 Financial Statements and Exhibits
SIGNATURE
EXHIBIT LIST
EXHIBIT 23.1
EXHIBIT 99.1
EXHIBIT 99.2
EXHIBIT 99.3


Table of Contents

Section 9—Financial Statements and Exhibits.

Item 9.01 Financial Statements and Exhibits.

 

  (a) Financial Statements of Business Acquired.

The unaudited condensed consolidated financial statements of ExactTarget, Inc. as of June 30, 2013 and for the three and six months ended June 30, 2013 and 2012 and the notes related thereto are filed as Exhibit 99.1 to this Current Report on Form 8-K/A and are incorporated herein by reference.

The audited consolidated financial statements of ExactTarget, Inc. as of and for the years ended December 31, 2012 and 2011 and the notes related thereto are filed as Exhibit 99.2 to this Current Report on Form 8-K/A and are incorporated herein by reference.

 

  (b) Pro Forma Financial Information.

The unaudited pro forma condensed combined financial information of salesforce.com, inc. and ExactTarget, Inc. for the year ended January 31, 2013 and for the six months ended July 31, 2013 and the notes related thereto are filed as Exhibit 99.3 to this Current Report on Form 8-K/A and are incorporated herein by reference.

 

  (d) Exhibits.

 

Exhibit Number

  

Description of Exhibit

23.1    Consent of KPMG LLP, Independent Registered Public Accounting Firm of ExactTarget, Inc.
99.1    Unaudited condensed consolidated financial statements of ExactTarget, Inc. as of June 30, 2013 and for the three and six months ended June 30, 2013 and 2012 and the notes related thereto
99.2    Audited consolidated financial statements of ExactTarget, Inc. as of and for the years ended December 31, 2012 and 2011 and the notes related thereto
99.3    Unaudited pro forma condensed combined financial information of salesforce.com, inc. and ExactTarget, Inc. for the year ended January 31, 2013 and for the six months ended July 31, 2013 and the notes related thereto


Table of Contents

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

Dated: August 30, 2013   salesforce.com, inc.
 

/s/ Burke F. Norton

 

Name: Burke F. Norton

Title: Executive Vice President and Chief Legal Officer


Table of Contents

EXHIBIT LIST

 

Exhibit No.

  

Description of Exhibit

23.1    Consent of KPMG LLP, Independent Registered Public Accounting Firm of ExactTarget, Inc.
99.1    Unaudited condensed consolidated financial statements of ExactTarget, Inc. as of June 30, 2013 and for the three and six months ended June 30, 2013 and 2012 and the notes related thereto
99.2    Audited consolidated financial statements of ExactTarget, Inc. as of and for the years ended December 31, 2012 and 2011 and the notes related thereto
99.3    Unaudited pro forma condensed combined financial information of salesforce.com, inc. and ExactTarget, Inc. for the year ended January 31, 2013 and for the six months ended July 31, 2013 and the notes related thereto
EX-23.1 2 d585097dex231.htm EX-23.1 EX-23.1

Exhibit 23.1

Consent of Independent Registered Public Accounting Firm

We consent to the incorporation by reference in the following Registration Statements:

 

   

Registration statement on Form S-8 (No. 333-117860) pertaining to the salesforce.com, inc. 1999 Stock Option Plan, 2004 Equity Incentive Plan, 2004 Outside Directors Stock Plan and 2004 Employee Stock Purchase Plan,

 

   

Registration statement on Form S-8 (No. 333-123656) pertaining to the salesforce.com, inc. 2004 Equity Incentive Plan,

 

   

Registration statement on Form S-8 (No. 333-134467) pertaining to the salesforce.com, inc. 2004 Equity Incentive Plan and 2006 Inducement Equity Incentive Plan,

 

   

Registration statement on Form S-8 (No. 333-143161) pertaining to the salesforce.com, inc. 2004 Equity Incentive Plan,

 

   

Registration statement on Form S-8 (No. 333-151180) pertaining to the salesforce.com, inc. 2004 Equity Incentive Plan,

 

   

Registration statement on Form S-8 (No. 333-159554) pertaining to the salesforce.com, inc. 2004 Equity Incentive Plan and 2006 Inducement Equity Incentive Plan,

 

   

Registration statement on Form S-8 (No. 333-167190) pertaining to the salesforce.com, inc. 2004 Equity Incentive Plan,

 

   

Registration statement on Form S-8 (No. 333-174209) pertaining to the salesforce.com, inc. 2004 Equity Incentive Plan, 2006 Inducement Equity Incentive Plan and Radian6 Technologies Inc. Third Amended and Restated Stock Option Plan,

 

   

Registration statement on Form S-3 (No. 333-174541) and related prospectus for the registration of 436,167 shares of common stock,

 

   

Registration statement on Form S-8 (No. 333-177018) pertaining to the salesforce.com, inc. 2006 Inducement Equity Incentive Plan and Assistly, Inc. 2009 Stock Plan,

 

   

Registration statement on Form S-8 (No. 333-178606) pertaining to the Model Metrics, Inc. 2008 Stock Plan,

 

   

Registration statement on Form S-8 (No. 333-179317) pertaining to the 2Catalyze, Inc. Second Amended 2008 Stock Option Plan,

 

   

Registration statement on Form S-8 (No. 333-181698) pertaining to the salesforce.com, inc. 2004 Equity Incentive Plan and 2004 Employee Stock Purchase Plan,

 

   

Registration statement on Form S-3 (No 333-183581) and related prospectus for the registration of 1,680,195 shares of common stock,

 

   

Registration statement on Form S-8 (No. 333-183580) pertaining to the salesforce.com, inc. 2006 Inducement Equity Incentive Plan and Buddy Media, Inc. 2007 Equity Incentive Plan, and

 

   

Registration statement on Form S-8 (No. 333-183885) pertaining to the Goinstant, Inc. Stock Option Plan,

 

   

Registration statement on Form S-8 (No. 333-188850) pertaining to the salesforce.com, 2004 Equity Incentive Plan and the 2004 Employee Stock Purchase Plan,

 

   

Registration statement on Form S-8 (No. 333-189249) pertaining to the EdgeSpring, Inc. 2010 Equity Incentive Plan,

 

   

Registration statement on Form S-3 (No 333-189248) and related prospectus for the registration of 2,090,499 shares of common stock,

 

   

Registration statement on Form S-8 (No. 333-189801) pertaining to the salesforce.com, Inc. 2013 Equity Incentive Plan,

 

   

Registration statement on Form S-8 (No. 333-189980) pertaining to the ExactTarget, Inc. 2004 Stock Option Plan, and 2008 Equity Incentive Plan;

of salesforce.com, inc. of our report dated February 22, 2013, with respect to the consolidated balance sheets of ExactTarget, Inc. and subsidiaries as of December 31, 2012 and 2011, and the related consolidated statements of operations and comprehensive loss, redeemable and convertible preferred stock and stockholders’ equity, and cash flows for each of the years in the two-year period ended December 31, 2012, which report appears in the Form 8-K, of salesforce.com, inc. dated August 30, 2013.

/s/ KPMG LLP

Indianapolis, Indiana

August 30, 2013

EX-99.1 3 d585097dex991.htm EX-99.1 EX-99.1

Exhibit 99.1

EXACTTARGET, INC.

Unaudited Condensed Consolidated Financial Statements

As of June 30, 2013 and for the three and six months ended June 30, 2013 and 2012 and the notes related thereto

 

Condensed Consolidated Balance Sheets as of June 30, 2013 and December 31, 2012

     1   

Condensed Consolidated Statements of Operations and Comprehensive Loss for the Three and Six Months Ended June 30, 2013 and 2012

     2   

Condensed Consolidated Statements of Cash Flows for the Six Months Ended June 30, 2013 and 2012

     3   

Notes to Condensed Consolidated Financial Statements

     4   

 


EXACTTARGET, INC.

Condensed Consolidated Balance Sheets

(in thousands, except share data)

 

     As of
June 30,
2013
    As of
December 31,
2012
 
     (unaudited)        

Assets

    

Current Assets:

    

Cash and cash equivalents

   $ 55,361      $ 69,192   

Short-term investments

     50,486        40,217   

Accounts receivable, net of allowances of $1,351 and $943 as of June 30, 2013 and December 31, 2012, respectively

     58,251        55,911   

Prepaid expenses and other current assets

     17,789        14,597   
  

 

 

   

 

 

 

Total current assets

     181,887        179,917   

Property and equipment, net

     65,021        67,944   

Goodwill and intangible assets, net

     132,651        135,574   

Other non-current assets

     3,551        3,631   
  

 

 

   

 

 

 

Total assets

   $ 383,110      $ 387,066   
  

 

 

   

 

 

 

Liabilities and Stockholders’ Equity

    

Current Liabilities:

    

Accounts payable

   $ 9,590      $ 9,070   

Accrued liabilities

     16,779        14,338   

Accrued compensation and related expenses

     18,599        18,503   

Deferred revenue

     56,673        57,592   
  

 

 

   

 

 

 

Total current liabilities

     101,641        99,503   

Other non-current liabilities

     6,212        5,946   
  

 

 

   

 

 

 

Total liabilities

   $ 107,853      $ 105,449   
  

 

 

   

 

 

 

Redeemable convertible preferred stock:

    

Stockholders’ equity:

    

Common stock, $0.0005 par value. Authorized 300,000,000 shares; Issued and outstanding 71,455,647 and 68,544,290 shares at June 30, 2013 and December 31, 2012, respectively;

     36        34   

Additional paid in capital

     473,698        449,801   

Accumulated other comprehensive loss

     (2,948     (1,122

Accumulated deficit

     (195,529     (167,096
  

 

 

   

 

 

 

Total stockholders’ equity

     275,257        281,617   
  

 

 

   

 

 

 

Total liabilities and stockholders’ equity

   $ 383,110      $ 387,066   
  

 

 

   

 

 

 

See accompanying notes to condensed consolidated financial statements.

 

1


EXACTTARGET, INC.

Condensed Consolidated Statements of Operations and Comprehensive Loss

(Unaudited; in thousands, except share and per share data)

 

     Three Months Ended June 30,     Six Months Ended June 30,  
     2013     2012     2013     2012  

Revenue:

        

Subscription

   $ 75,032      $ 55,103      $ 146,661      $ 106,250   

Professional services

     19,395        14,215        36,649        27,125   
  

 

 

   

 

 

   

 

 

   

 

 

 

Total revenue

     94,427        69,318        183,310        133,375   

Cost of revenue:

        

Subscription

     19,322        12,720        37,825        25,430   

Professional services

     14,505        11,088        28,222        22,219   
  

 

 

   

 

 

   

 

 

   

 

 

 

Total cost of revenues

     33,827        23,808        66,047        47,649   
  

 

 

   

 

 

   

 

 

   

 

 

 

Gross profit

     60,600        45,510        117,263        85,726   
  

 

 

   

 

 

   

 

 

   

 

 

 

Operating expenses:

        

Sales and marketing

     39,259        27,365        77,524        52,580   

Research and development

     19,250        11,673        37,244        22,833   

General and administrative

     18,714        8,976        30,819        17,246   
  

 

 

   

 

 

   

 

 

   

 

 

 

Total operating expenses

     77,223        48,014        145,587        92,659   
  

 

 

   

 

 

   

 

 

   

 

 

 

Operating loss

     (16,623     (2,504     (28,324     (6,933

Other expense, net

     (206     (98     (109     (352
  

 

 

   

 

 

   

 

 

   

 

 

 

Loss before taxes

     (16,829     (2,602     (28,433     (7,285
  

 

 

   

 

 

   

 

 

   

 

 

 

Net loss

   $ (16,829   $ (2,602   $ (28,433   $ (7,285
  

 

 

   

 

 

   

 

 

   

 

 

 

Other comprehensive loss:

        

Foreign currency translation adjustment, net of tax - zero

     (1,399     (620     (1,787     (362

Net unrealized loss on marketable securities, net of tax - zero

     (58     —          (39     —     
  

 

 

   

 

 

   

 

 

   

 

 

 

Comprehensive loss

   $ (18,286   $ (3,222   $ (30,259   $ (7,647
  

 

 

   

 

 

   

 

 

   

 

 

 

Net loss per common share - basic and diluted

   $ (0.24   $ (0.04   $ (0.41   $ (0.18

Weighted average number of common shares outstanding - basic and diluted

     69,831,685        65,958,805        69,317,303        40,345,884   

See accompanying notes to condensed consolidated financial statements.

 

2


EXACTTARGET, INC.

Condensed Consolidated Statements of Cash Flows

(Unaudited; in thousands)

 

     Six Months Ended June 30,  
     2013     2012  

Cash flows from operating activities:

    

Net loss

   $ (28,433   $ (7,285

Adjustments to reconcile net loss to net cash provided by (used in) operating activities:

    

Depreciation and amortization

     15,997        10,499   

Provision for / (recovery of) bad debt and credit allowances

     1,494        1,233   

Stock-based compensation

     8,233        4,953   

Other

     523        172   

Changes in operating assets and liabilities:

    

Accounts receivable, net

     (5,031     146   

Prepaid expenses and other assets

     (3,097     (2,550

Accounts payable and accrued liabilities

     5,115        (1,753

Accrued compensation and related expenses

     383        (1,930

Deferred revenue

     221        4,470   
  

 

 

   

 

 

 

Net cash provided by (used in) operating activities

     (4,595     7,955   
  

 

 

   

 

 

 

Cash flows from investing activities:

    

Business combination

     (92     (806

Intangible asset additions

     (658     —     

Purchases of property and equipment

     (11,895     (9,119

Purchases of marketable securities

     (20,354     —     

Sales / maturities of marketable securities

     9,507        —     
  

 

 

   

 

 

 

Net cash used in investing activities

     (23,492     (9,925
  

 

 

   

 

 

 

Cash flows from financing activities:

    

Repayments on capital leases

     (386     (388

Net payments on term loan and revolving line of credit

     —          (16,667

Proceeds from issuance of common stock from option exercises

     15,667        820   

Payments of contingent consideration

     —          (456

Proceeds from issuance of common stock, net of issuance costs

     —          169,709   
  

 

 

   

 

 

 

Net cash provided by financing activities

     15,281        153,018   

Effect of exchange rate changes on cash and cash equivalents

     (1,025     (198
  

 

 

   

 

 

 

Increase / (decrease) in cash and cash equivalents

     (13,831     150,850   

Cash and cash equivalents, beginning of the period

     69,192        60,705   
  

 

 

   

 

 

 

Cash and cash equivalents, end of the period

   $ 55,361      $ 211,555   
  

 

 

   

 

 

 

Supplemental Disclosures:

    

Net cash paid for interest

   $ —        $ 288   

Supplemental disclosure of noncash investing activities:

    

Change in payables for purchases of property and equipment

   $ (1,817   $ 2,698   

Capital lease obligation entered into for property and equipment

   $ 388      $ 383   

See accompanying notes to condensed consolidated financial statements.

 

3


EXACTTARGET, INC.

Notes to Condensed Consolidated Financial Statements

(Unaudited; in thousands except share data or stated otherwise)

(1) Summary of Significant Accounting Policies

(a) Description of Business

ExactTarget, Inc. (“ExactTarget” or the “Company”) is a leading global provider of cross-channel, digital marketing software-as-a-service (“SaaS”) solutions that empower organizations of all sizes to communicate with their customers through a suite of applications, including email, mobile, social media and websites, marketing automation and data management. ExactTarget’s suite of integrated applications enables both business-to-business and business-to-consumer marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. The Company is headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America, Australia and Asia Pacific.

(b) Principles of Consolidation

The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”). Certain information and footnote disclosures normally included in financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to such rules and regulations. Interim results are not necessarily indicative of results for a full year. The information included in these condensed consolidated financial statements should be read in conjunction with the 2012 consolidated financial statements as of and for the year ended December 31, 2012.

(c) Use of Estimates

The preparation of financial statements requires the Company’s management to make a number of estimates and assumptions related to the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Significant items subject to such estimates and assumptions include the allowance for doubtful accounts receivable, allowance for future credits, revenue recognition, valuation of deferred tax assets, valuation of intangible assets acquired through business combinations, and the valuation of share-based payments. Actual results could differ from these estimates.

(d) Segments

The Company manages its operations as a single segment for purposes of assessing performance and making operating decisions. Revenue is generated predominately in the United States, and all significant assets are held in the United States.

Revenue by geographic region, based on the billing address of the clients, was as follows for the periods presented:

 

     Three Months Ended June 30,     Six Months Ended June 30,  
     2013     2012     2013     2012  

United States

   $ 76,767      $ 56,816      $ 148,743      $ 109,953   

International

     17,660        12,502        34,567        23,422   
  

 

 

   

 

 

   

 

 

   

 

 

 

Total revenue

   $ 94,427      $ 69,318      $ 183,310      $ 133,375   
  

 

 

   

 

 

   

 

 

   

 

 

 

Percentage of revenue generated outside the United States

     19     18     19     18

No single country outside the United States represented more than 10% of revenue during any period reported.

(e) Foreign Currency Translation

The U.S. dollar is the reporting currency for all periods presented. The financial information for entities outside the United States is measured using the local currency as the functional currency. All assets and liabilities denominated in foreign currency are translated to U.S. dollars at the exchange rate on the balance sheet date. Revenue and expenses are translated at the average exchange rate during the period. Equity transactions are translated using historic exchange rates.

 

4


EXACTTARGET, INC.

Notes to Condensed Consolidated Financial Statements

(Unaudited; in thousands except share data or stated otherwise)

 

(f) Net Loss per Common Share

Basic net loss per common share is computed by dividing net loss by the weighted average number of common shares outstanding for the period. Diluted net loss per common share is computed by dividing the net loss by the sum of the weighted average number of common shares outstanding and any potentially dilutive common equivalents for the period.

The numbers of preferred stock, stock options, restricted stock awards and restricted stock units that could potentially dilute net loss per basic share in the future, but have not been included in the computation of net loss per diluted share because to do so would have been anti-dilutive, were as follows:

 

     Three Months Ended June 30,      Six Months Ended June 30,  
     2013      2012      2013      2012  

Anti-dilutive shares

     7,515,897         5,541,443         7,428,574         27,387,230   

(2) Short-Term Investments

The following tables summarize the Company’s investments in available-for-sale securities for the periods stated below:

 

     As of June 30, 2013  
     Amortized
Cost
     Unrealized
Gains
     Unrealized
Losses
    Estimated
Fair Value
 

Corporate Notes / Bonds

   $ 41,870       $ 5       $ (42   $ 41,833   

Certificates of Deposit

     6,260         —           (4     6,256   

Commercial Paper

     2,395         2         —          2,397   
  

 

 

    

 

 

    

 

 

   

 

 

 

Total available-for-sale securities

   $ 50,525       $ 7       $ (46   $ 50,486   
  

 

 

    

 

 

    

 

 

   

 

 

 
     As of December 31, 2012  
     Amortized
Cost
     Unrealized
Gains
     Unrealized
Losses
    Estimated
Fair Value
 

Corporate Notes / Bonds

   $ 32,330       $ —         $ (23   $ 32,307   

Certificates of Deposit

     6,920         —           (6     6,914   

Commercial Paper

     998         —           (2     996   
  

 

 

    

 

 

    

 

 

   

 

 

 

Total available-for-sale securities

   $ 40,248       $ —         $ (31   $ 40,217   
  

 

 

    

 

 

    

 

 

   

 

 

 

All available-for-sale securities had maturities within one year with the exception of corporate notes/bonds and certificates of deposit with a fair value of $28.4 million and $20.4 million, as of June 30, 2013 and December 31, 2012, respectively, which had maturities within two years. Available-for-sale securities are reported at fair value as described below, with unrealized gains and losses, net of tax, included as a separate component of stockholders’ equity within accumulated other comprehensive loss. Realized gains and losses on available-for-sale securities, of which none were significant as of June 30, 2013 and 2012, are included in other income / (expense), net in the Company’s consolidated statements of operations and comprehensive loss.

 

5


EXACTTARGET, INC.

Notes to Condensed Consolidated Financial Statements

(Unaudited; in thousands except share data or stated otherwise)

 

The assets measured at fair value on a recurring basis and the input categories associated with those assets were as follows:

 

     As of June 30, 2013  
           Fair Value            Quoted Prices in
Active Markets
for Identical
Assets

(Level 1)
     Significant  Other
Observable
Inputs

(Level 2)
     Significant  Other
Unobservable
Inputs

(Level 3)
 

Short-term investments:

           

Corporate Notes / Bonds

   $ 41,833       $ —         $ 41,833       $ —     

Certificates of Deposit

     6,256         —           6,256         —     

Commercial Paper

     2,397         —           2,397         —     
     As of December 31, 2012  
     Fair Value      Quoted Prices in
Active Markets
for Identical
Assets

(Level 1)
     Significant  Other
Observable
Inputs

(Level 2)
     Significant  Other
Unobservable
Inputs

(Level 3)
 

Short-term investments:

           

Corporate Notes / Bonds

   $ 32,307       $ —         $ 32,307       $ —     

Certificates of Deposit

     6,914         —           6,914         —     

Commercial Paper

     996         —           996         —     

The available-for-sale securities consist of high quality, investment grade securities from diverse issuers with a weighted average credit rating of AA-. The Company values these securities based on pricing from pricing vendors, who may use inputs other than quoted prices that are observable either directly or indirectly in determining fair value. The Company classifies all available-for-sale securities as having Level 2 inputs. The Company’s valuation techniques used to measure the fair value of the financial instruments having Level 2 inputs were derived from non-binding market consensus prices that are corroborated by observable market data, quoted market prices for similar instruments, or pricing models, such as discounted cash flow techniques.

(3) Property and Equipment

Property and equipment, including assets held under capital leases, are summarized as follows as of June 30, 2013 and December 31, 2012. Construction in progress represents costs associated with new equipment, office leasehold improvements, and software not yet placed in service as of June 30, 2013 and December 31, 2012.

 

     As of
     June 30,     
2013
    As of
December 31,
2012
    Estimated
Useful
Life (in Years)

Furniture and equipment

   $ 78,620      $ 69,326      2 - 7

Software

     29,271        30,055      5

Leasehold improvements

     13,823        13,968      *

Construction in progress

     4,452        7,596     
  

 

 

   

 

 

   

Total property and equipment

   $ 126,166      $ 120,945     

Less accumulated depreciation and amortization

     (61,145     (53,001  
  

 

 

   

 

 

   

Total property and equipment, net

   $ 65,021      $ 67,944     
  

 

 

   

 

 

   

 

* Shorter of lease term or estimated useful life

 

6


EXACTTARGET, INC.

Notes to Condensed Consolidated Financial Statements

(Unaudited; in thousands except share data or stated otherwise)

 

Depreciation and amortization of property and equipment were as follows for the periods presented:

 

     Three Months Ended June 30,      Six Months Ended June 30,  
     2013      2012      2013      2012  

Depreciation and amortization of property and equipment

   $ 6,524       $ 4,978       $ 12,700       $ 9,873   

(4) Goodwill and Intangible Assets

The following table presents the change in the carrying amount of goodwill:

 

Goodwill as of December 31, 2012

   $  108,222   

Additions from acquisitions

     —     

Purchase price adjustments and other

     (155
  

 

 

 

Goodwill as of June 30, 2013

   $ 108,067   
  

 

 

 

Intangible assets with finite lives are amortized over their estimated useful lives between two and six years as shown in the table below. Amortization is based on the pattern in which the economic benefits of the intangible asset will be consumed.

 

     As of
June 30,
    As of
December 31,
    Economic
Useful Life
(in years)
     2013     Net
Additions*
    2012    

Customer lists

   $ 6,367      $ (81   $ 6,448      4 - 5

Software technology

     21,913        658        21,255      4 - 6

Trademarks

     1,824        —          1,824      3

Noncompete agreements

     904        (48     952      2 - 3
  

 

 

   

 

 

   

 

 

   

Total gross intangible assets

     31,008        529        30,479     

Less accumulated amortization

     (6,424     (3,297     (3,127  
  

 

 

   

 

 

   

 

 

   

Net intangible assets

   $ 24,584      $ (2,768   $ 27,352     
  

 

 

   

 

 

   

 

 

   

 

* Net additions consist of the addition of acquired technology and impact of foreign exchange on intangible assets recorded in foreign currency

The estimated future amortization expense related to intangible assets as of June 30, 2013, is as follows:

 

     Amortization  
     Expense  

2013

   $ 3,286   

2014

     7,778   

2015

     6,522   

2016

     3,768   

2017

     2,617   

Thereafter

     613   
  

 

 

 

Total amortization expense

   $ 24,584   
  

 

 

 

 

7


EXACTTARGET, INC.

Notes to Condensed Consolidated Financial Statements

(Unaudited; in thousands except share data or stated otherwise)

 

Amortization of intangible assets was as follows for the periods presented:

 

     Three Months Ended June 30,      Six Months Ended June 30,  
     2013      2012      2013      2012  

Amortization of intangible assets

   $ 1,646       $ 306       $ 3,297       $ 626   

(5) Acquisitions

(a) Pardot

In October 2012, the Company completed the acquisition of Pardot, LLC (“Pardot”) for $95.2 million to, among other things, extend the Company’s marketing automation capabilities to serve both business-to-business and business-to-consumer marketers worldwide. As consideration for the Pardot acquisition, the Company paid $85.4 million in cash and issued 423,370 shares of its common stock valued at $10.0 million. The fair value of the common stock consideration was based on the closing price of $23.62 on the day prior to the closing of the acquisition. Of the total consideration paid, $7.6 million was deposited and held in escrow to secure indemnification obligations. In February 2013, the Company received payment for the net working capital settlement receivable of $0.2 million in connection with the Pardot acquisition.

(b) iGoDigital

Also in October 2012, the Company completed the acquisition of all of the membership interests and capital stock of iGoDigital Holdings, LLC and iGoDigital, Inc. (together, “iGoDigital”) for $21.2 million to, among other things, advance its website solutions and predictive analytics solutions. As consideration, the Company paid $14.8 million in cash and issued 263,268 shares of its common stock valued at $6.3 million. The fair value of the common stock consideration was based on the average closing price of the Company’s common stock for the five trading days ending on October 5, 2012, which was $23.93. In April 2013, the Company paid an additional $0.1 million for the working capital settlement in connection with the iGoDigital acquisition.

(6) Income Taxes – Valuation Allowance

The Company evaluates whether it will realize the benefits of its net deferred tax assets and establishes a valuation allowance to reduce the carrying value of its deferred tax assets to the amount considered more likely than not to be recognized. Deferred tax assets arise as a result of tax loss carry-forwards and various differences between the book basis and the tax basis of such assets. The Company has determined that it is more likely than not that deferred tax assets will not be recognized due to expected losses generated by the continued planned business investment and, as a result, maintains a valuation allowance for the full value of its deferred tax assets. During the three and six-month periods ended June 30, 2013, the valuation allowance increased by $5.8 million and $9.6 million, respectively, to $32.0 million due to additional losses incurred since December 31, 2012.

(7) Initial Public Offering

In March 2012, the Company completed the sale of 9,775,000 shares of common stock, including the underwriters’ exercise of an over-allotment option, at a price of $19.00 per share. A total of $185.7 million in gross proceeds was raised in the initial public offering. After deducting the underwriting discount of $13.0 million and offering expenses of $3.0 million, net proceeds were $169.7 million.

Upon the closing of the Company’s initial public offering, the 23,467,219 shares of the Company’s outstanding convertible preferred stock converted, on a two-for-one basis, into 46,934,438 shares of common stock.

(8) Stockholders’ Equity

In March 2012, the Company’s board of directors approved an amendment to the Company’s certificate of incorporation to increase the number of authorized shares of common stock to 74,000,000 shares, decrease the par value per share of common stock to $0.0005 and reclassify and subdivide each share of issued and outstanding common stock into two shares of common stock. The Company’s certificate of incorporation was further amended by the Company’s board of directors to increase the number of authorized shares of common stock to 300,000,000.

As of June 30, 2013, the Company was authorized to issue 300,000,000 shares of common stock with par value of $0.0005 per share and 10,000,000 shares of preferred stock with par value of $0.001 per share.

 

8


EXACTTARGET, INC.

Notes to Condensed Consolidated Financial Statements

(Unaudited; in thousands except share data or stated otherwise)

 

(9) Equity Plan Activity

(a) Stock-Based Compensation

The following table sets forth the total stock-based compensation expense resulting from stock awards included in the Company’s condensed consolidated statements of operations and comprehensive loss:

 

     Three Months Ended June 30,      Six Months Ended June 30,  
     2013      2012      2013      2012  

Cost of revenue - subscription

   $ 151       $ 107       $ 282       $ 205   

Cost of revenue - professional services

     323         244         598         467   

Sales and marketing

     1,213         836         2,211         1,548   

Research and development

     1,214         406         2,240         780   

General and administrative

     1,691         1,182         2,902         1,953   
  

 

 

    

 

 

    

 

 

    

 

 

 

Total stock-based compensation

   $ 4,592       $ 2,775       $ 8,233       $ 4,953   
  

 

 

    

 

 

    

 

 

    

 

 

 

(b) Stock Option Awards

The fair value of options was estimated at the date of grant using a Black-Scholes option pricing model with the following assumptions:

 

     Three Months Ended June 30,    Six Months Ended June 30,
     2013    2012    2013    2012

Expected volatility

   52.99% - 53.22%    54.88% - 55.29%    52.99% - 53.68%    54.88% - 55.54%

Risk free interest rate

   0.75% - 1.00%    0.85% - 0.92%    0.75% - 1.00%    0.85% - 0.92%

Expected dividend yield

   —      —      —      —  

Expected option term (in years)

   6.25    6.25    6.25    6.25

Weighted averaged grant date fair value of options granted

   $11.92    $12.55    $11.51    $8.15

The Company believes the historical volatility of a peer group of companies is representative of future stock price trends. Therefore, expected volatility is based on historical volatility of the publicly traded stock of a peer group of companies analyzed by the Company over the expected term of the options. The risk-free interest rate for periods within the contractual life of the Company’s stock options is based on the U.S. Treasury yield curve in effect at the time of grant for time periods similar to the expected term of the award. The Company has never declared or paid any cash dividends and does not plan to pay cash dividends in the foreseeable future. The estimated forfeiture rate applied is based on historical forfeiture rates. The expected option term is based on the average of the vesting term and the 10-year contractual lives of all options awarded.

 

9


EXACTTARGET, INC.

Notes to Condensed Consolidated Financial Statements

(Unaudited; in thousands except share data or stated otherwise)

 

A summary of the Company’s stock option activity under its equity incentive plan and related information is as follows:

 

                  Weighted         
           Weighted      average         
           average      remaining         
           exercise      contractual      Aggregate  
     Shares     price      life      intrinsic value  

Outstanding:

          

Balance at December 31, 2012

     11,212,761      $ 7.8664         7.19       $ 136,051   

Granted

     877,460        22.6000         

Exercised

     (2,883,691     5.4300         

Forfeited

     (80,781     14.4000         
  

 

 

         

Balance at June 30, 2013

     9,125,749      $ 10.0000         7.27       $ 216,496   
  

 

 

         

Exercisable at June 30, 2013

     4,684,912      $ 5.8362         6.04       $ 130,633   

The aggregate intrinsic value represents the total pretax intrinsic value, based on a stock price of $33.72 and $20.00 per share at June 30, 2013 and December 31, 2012, respectively, which would have been received by the option holders had all option holders exercised their options as of that date. The total intrinsic value of options exercised during the three and six-month periods ended June 30, 2013 was $58.8 million and $71.0 million, respectively.

(c) Restricted Stock

A summary of the Company’s restricted stock award and restricted stock unit activity under its equity incentive plan and related information is as follows:

 

     Shares     Weighted average
exercise price
     Weighted average
remaining
contractual life
 

Unvested restricted stock at December 31, 2012

     966,467      $ 21.76         1.5   

Granted

     612,476        23.26      

Vested

     (595,155     23.69      
  

 

 

      

Unvested restricted stock at June 30, 2013

     983,788      $ 21.77         1.6   
  

 

 

      

(10) Commitments and Contingencies

(a) Notes Payable

As of December 31, 2011, the Company was party to a Loan and Security Agreement (“Agreement”) that provided the Company with a $10.0 million bank term loan and a $20.0 million revolving line of credit and was collateralized by a blanket lien on substantially all of the Company’s personal property, including intellectual property.

In February 2012, the Company entered into a fourth loan modification agreement that set forth the criteria under the financial covenants in the Agreement for 2012. In March 2012, the Company repaid all outstanding amounts under the Agreement, and in April 2012, terminated the Agreement.

(b) Lease Commitments, Software Licensing and Hosting Agreements

The Company has non-cancelable operating leases, primarily for office space in Indianapolis, Indiana, San Francisco, California, Bellevue, Washington, New York, New York, Atlanta, Georgia, Canada, Australia, Brazil, France, Germany, Sweden, the United Kingdom and Singapore. Operating and capital lease obligations have not changed significantly from those at December 31, 2012.

The Company has multi-year license agreements with vendors for certain software product licenses and third-party hosting providers to provide data center capacity, including hardware and network infrastructure, to power its suite of cross-channel, digital marketing SaaS solutions. As of June 30, 2013, the Software Licensing and Hosting Agreements had not changed significantly since December 31, 2012.

 

10


EXACTTARGET, INC.

Notes to Condensed Consolidated Financial Statements

(Unaudited; in thousands except share data or stated otherwise)

 

(c) Legal Proceedings

On August 24, 2012, RPost Holdings, Inc., RPost Communications Limited, and RMail Limited (together, “RPost”) filed a lawsuit against the Company in the United States District Court for the Eastern District of Texas, alleging willful infringement of five patents and seeking injunctive relief, unspecified compensatory damages, enhanced damages, attorneys’ fees, costs, and expenses. RPost has also filed patent infringement actions against a number of other companies in the same industry as the Company. On March 11, 2013, RPost filed a First Amended Complaint, adding claims against eleven additional companies based at least in part on their use of the Company’s accused electronic mail marketing services. On July 11, 2013, the Company and RPost entered into a Settlement of Claims Agreement (“Settlement Agreement”) pursuant to which the Company agreed to pay RPost approximately $0.9 million and RPost agreed to release the Company from any and all claims related to the Company’s alleged infringement of the five RPost patents in question. RPost also agreed to release the eleven additional defendants from any claims for past infringement of RPost’s five patents in question to the extent infringement related to such companies’ use of the Company’s accused electronic mail and marketing products. RPost has agreed to dismiss the lawsuit with prejudice.

The Company is not currently, nor has it been in the past, subject to any other material legal proceedings. From time to time, however, the Company may become involved in various legal proceedings in the ordinary course of its business, and may be subject to third-party infringement claims. These claims, even those that lack merit, could result in the expenditure of significant financial and managerial resources.

(d) Indemnification Obligations

In the Company’s subscription agreements with its clients, it agrees to indemnify its clients against any losses or costs incurred in connection with claims by a third party alleging that a client’s use of its services infringes the intellectual property rights of the third party. Based on historical and other available information, the Company does not expect it will incur significant liabilities from these indemnification obligations, though there can be no assurance that future infringement claims and the Company’s resulting indemnification obligations will not be material.

(11) Subsequent Events

On July 12, 2013, salesforce.com, inc., a Delaware Corporation, acquired all outstanding stock of the Company.

 

11

EX-99.2 4 d585097dex992.htm EX-99.2 EX-99.2

Exhibit 99.2

ExactTarget, Inc.

Financial Statements

December 31, 2012


INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

 

     Page  

Report of Independent Registered Public Accounting Firm

     2   

Consolidated Balance Sheets

     3   

Consolidated Statements of Operations and Comprehensive Loss

     4   

Consolidated Statements of Redeemable Convertible Preferred Stock and Stockholders’ Equity

     5   

Consolidated Statements of Cash Flows

     7   

Notes to Consolidated Financial Statements

     8   


Report of Independent Registered Public Accounting Firm

The Board of Directors and Stockholders

ExactTarget, Inc.:

We have audited the accompanying consolidated balance sheets of ExactTarget, Inc. and Subsidiaries (the Company) as of December 31, 2012 and 2011, and the related consolidated statements of operations and comprehensive loss, redeemable convertible preferred stock and stockholders’ equity, and cash flows for each of the years in the three-year period ended December 31, 2012. In connection with our audits of the consolidated financial statements, we also have audited the consolidated financial statement schedule II - valuation and qualifying accounts. These consolidated financial statements and financial statement schedule are the responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated financial statements and financial statement schedule based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of ExactTarget, Inc. and Subsidiaries as of December 31, 2012 and 2011, and the results of their operations and their cash flows for each of the years in the three-year period ended December 31, 2012, in conformity with U.S. generally accepted accounting principles. Also in our opinion, the related consolidated financial statement schedule, when considered in relation to the basic consolidated financial statements taken as a whole, present fairly, in all material respects, the information set forth therein.

/s/ KPMG LLP

Indianapolis, Indiana

February 22, 2013

 

2


EXACTTARGET, INC.

Consolidated Balance Sheets

(in thousands, except share data)

 

     As of December 31,  
     2012     2011  

Assets

    

Current Assets:

    

Cash and cash equivalents

   $ 69,192      $ 60,705   

Short-term investments

     40,217        —     

Accounts receivable, net

     55,911        43,380   

Prepaid expenses

     11,378        8,703   

Other current assets

     3,219        2,483   
  

 

 

   

 

 

 

Total current assets

     179,917        115,271   

Property and equipment, net

     67,944        54,616   

Goodwill

     108,222        18,447   

Intangible assets, net

     27,352        3,286   

Other assets

     3,631        1,664   
  

 

 

   

 

 

 

Total assets

   $ 387,066      $ 193,284   
  

 

 

   

 

 

 

Liabilities and Stockholders’ Equity

    

Current Liabilities:

    

Accounts payable

   $ 9,070      $ 8,124   

Accrued liabilities

     12,874        10,725   

Accrued compensation and related expenses

     18,503        14,167   

Current portion of long-term obligations and other

     1,464        4,787   

Deferred revenue

     57,592        39,273   
  

 

 

   

 

 

 

Total current liabilities

     99,503        77,076   

Long-term obligations and other

     5,946        5,134   

Long-term portion of debt

     —          13,333   
  

 

 

   

 

 

 

Total liabilities

     105,449        95,543   
  

 

 

   

 

 

 

Redeemable convertible preferred stock:

    

Series E, Series F and Series G redeemable convertible preferred stock, at respective redemption value. Authorized 4,912,646 shares, issued and outstanding no amounts and 4,912,646 shares at December 31, 2012 and December 31, 2011, respectively

     —          63,000  

Stockholders’ equity:

    

Common stock, $0.0005 par value. Authorized 300,000,000 and 74,000,000 and shares at December 31, 2012 and 2011, respectively; issued and outstanding 68,544,290 and 9,042,346 shares at December 31, 2012 and 2011, respectively

     34       5  

Additional paid in capital

     449,801       17,031  

Series A, Series B and Series D preferred stock, at respective issuance date fair value. Authorized 10,000,000 and 18,554,573 shares at December 31, 2012 and 2011, respectively; issued and outstanding no amounts and 18,554,573 shares at December 31, 2012 and 2011, respectively

     —          164,894  

Accumulated other comprehensive loss

     (1,122     (1,051

Accumulated deficit

     (167,096     (146,138
  

 

 

   

 

 

 

Total stockholders’ equity

     281,617        34,741   
  

 

 

   

 

 

 

Total liabilities and stockholders’ equity

   $ 387,066      $ 193,284   
  

 

 

   

 

 

 

See accompanying notes to consolidated financial statements.

 

3


EXACTTARGET, INC.

Consolidated Statements of Operations and Comprehensive Loss

(in thousands, except share and per share data)

 

     Year Ended December 31,  
     2012     2011     2010  

Revenue:

      

Subscription

   $ 234,222      $ 170,696      $ 115,553   

Professional services

     58,050        36,797        18,714   
  

 

 

   

 

 

   

 

 

 

Total revenue

     292,272        207,493        134,267   

Cost of revenue:

      

Subscription

     56,770        40,333        25,882   

Professional services

     46,830        29,862        18,012   
  

 

 

   

 

 

   

 

 

 

Total cost of revenue

     103,600        70,195        43,894   
  

 

 

   

 

 

   

 

 

 

Gross profit

     188,672        137,298        90,373   
  

 

 

   

 

 

   

 

 

 

Operating expenses:

      

Sales and marketing

     115,312        93,559        63,978   

Research and development

     54,022        41,390        27,400   

General and administrative

     39,725        25,985        17,159   
  

 

 

   

 

 

   

 

 

 

Total operating expenses

     209,059        160,934        108,537   
  

 

 

   

 

 

   

 

 

 

Operating loss

     (20,387     (23,636     (18,164

Other expense, net

     (571     (1,001     (53
  

 

 

   

 

 

   

 

 

 

Loss before taxes

     (20,958     (24,637     (18,217

Income tax expense (benefit)

     —          10,798        (6,127
  

 

 

   

 

 

   

 

 

 

Net loss

     (20,958     (35,435     (12,090

Other comprehensive loss:

      

Foreign currency translation adjustment, net of tax - zero

     (40     (948     (17

Net unrealized loss on marketable securities, net of tax - zero

     (31     —          —     
  

 

 

   

 

 

   

 

 

 

Comprehensive loss

   $ (21,029   $ (36,383   $ (12,107
  

 

 

   

 

 

   

 

 

 

Net loss per common share:

      

Basic

   $ (0.39   $ (4.05   $ (1.52

Diluted

   $ (0.39   $ (4.05   $ (1.52

Weighted average number of common shares outstanding—basic

     53,856,234       8,750,540       7,978,304  

Weighted average number of common shares outstanding—diluted

     53,856,234       8,750,540       7,978,304  

See accompanying notes to consolidated financial statements.

 

4


EXACTTARGET, INC.

Consolidated Statements of Redeemable Convertible Preferred Stock and Stockholders’ Equity

(in thousands, except share data)

 

     Redeemable
convertible
preferred stock
     Stockholders’ Equity  
        Common stock      Preferred stock      Additional
paid-in
capital
     Accumulated
deficit
    Accumulated
comprehensive
loss
    Total  
     Share      Amount      Share      Amount      Share      Amount            

Stockholders’ equity at December 31, 2009

     2,964,594       $ 33,038         7,571,496       $ 4         16,180,448       $ 120,727       $ —         $ (98,613   $ (86   $ 22,032   
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

   

 

 

   

 

 

 

Net loss

     —           —           —           —           —           —           —           (12,090     —          (12,090

Foreign currency translation adjustment and other

     —           —           —           —           —           —           —           —          (17     (17

Exercise of employee stock options

     —           —           625,734         —           —           —           791         —          —          791   

Stock-based compensation expense

     —           —           —           —           —           —           4,425         —          —          4,425   

Vesting of restricted stock

     —           —           259,284         —           —           —           —           —          —          —     

Issuance of common stock and Series D preferred stock in connection with acquisition of CoTweet, Inc.

     —           —           3,974         —           374,125         4,194         4,030         —          —          8,224   
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

   

 

 

   

 

 

 

Stockholders’ equity at December 31, 2010

     2,964,594       $ 33,038         8,460,488       $ 4         16,554,573       $ 124,921       $ 9,246       $ (110,703   $ (103   $ 23,365   
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

   

 

 

   

 

 

 

Net loss

     —           —           —           —           —           —           —           (35,435     —          (35,435

Foreign currency translation adjustment and other

     —           —           —           —           —           —           —           —          (948     (948

Exercise of employee stock options

     —           —           135,712         —           —           —           429         —          —          429   

Stock-based compensation expense

     —           —           —           —           —           —           6,954         —          —          6,954   

Vesting of restricted stock

     —           —           446,146         1         —           —           —           —          —          1   

Issuance of Series D preferred stock

     —           —           —           —           2,000,000         39,973         —           —          —          39,973   

Issuance of common stock and preferred stock in connection with acquisition of Frontier Tecnologia, Ltda.

     —           —           —           —           —           —           402         —          —          402   

Issuance of Series G preferred stock

     1,948,052         29,962         —           —           —           —           —           —          —          —     
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

   

 

 

   

 

 

 

Stockholders’ equity at December 31, 2011

     4,912,646       $ 63,000         9,042,346       $ 5         18,554,573       $ 164,894       $ 17,031       $ (146,138   $ (1,051   $ 34,741   
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

   

 

 

   

 

 

 

 

See accompanying notes to consolidated financial statements.

5


EXACTTARGET, INC.

Consolidated Statements of Redeemable Convertible Preferred Stock and Stockholders’ Equity (Continued)

(in thousands, except share data)

 

     Redeemable
convertible
preferred stock
    Stockholders’ Equity  
       Common stock      Preferred stock     Additional
paid-in
capital
     Accumulated
deficit
    Accumulated
comprehensive
loss
    Total  
     Share     Amount     Share      Amount      Share     Amount           

Stockholders’ equity at December 31, 2011

     4,912,646      $ 63,000        9,042,346       $ 5         18,554,573      $ 164,894      $ 17,031       $ (146,138   $ (1,051   $ 34,741   
  

 

 

   

 

 

   

 

 

    

 

 

    

 

 

   

 

 

   

 

 

    

 

 

   

 

 

   

 

 

 

Net loss

     —          —          —           —           —          —          —           (20,958     —          (20,958

Foreign currency translation adjustment and unrealized gain / (loss) on available for sale securities

     —          —          —           —           —          —          —           —          (71     (71

Exercise of employee stock options

     —          —          2,002,624         1         —          —          7,717         —          —          7,718   

Stock-based compensation expense

     —          —          —           —           —          —          11,182         —          —          11,182   

Vesting of restricted stock

     —          —          103,244         —           —          —          —           —          —          —     

Issuance of restricted stock in connection with acquisitions of Pardot LLC and iGoDigital, LLC

     —          —          686,638         —           —          —          16,296         —            16,296   

Issuance of common stock in connection with Initial Public Offering

         9,775,000         5         —          —          169,704         —          —          169,709   

Conversion of preferred stock

     (4,912,646     (63,000     46,934,438         23         (18,554,573     (164,894     227,871         —          —          63,000   
  

 

 

   

 

 

   

 

 

    

 

 

    

 

 

   

 

 

   

 

 

    

 

 

   

 

 

   

 

 

 

Stockholders’ equity at December 31, 2012

     —        $ —          68,544,290       $ 34         —        $ —        $ 449,801       $ (167,096   $ (1,122   $ 281,617   
  

 

 

   

 

 

   

 

 

    

 

 

    

 

 

   

 

 

   

 

 

    

 

 

   

 

 

   

 

 

 

See accompanying notes to consolidated financial statements.

 

6


EXACTTARGET, INC.

Consolidated Statements of Cash Flows

(in thousands)

 

     Year Ended December 31,  
     2012     2011     2010  

Cash flows from operating activities:

      

Net loss

   $ (20,958   $ (35,435   $ (12,090

Adjustments to reconcile net loss to net cash provided by operating activities:

      

Depreciation and amortization

     23,356        16,623        10,970   

Lease incentives received from lessor

     336        637        141   

Provision for / (recovery of) bad debt and credit allowances

     1,861        2,271        1,131   

Stock-based compensation

     11,182        6,954        4,425   

Change in deferred taxes

     —          10,540        (6,952

Other

     204        87        (4

Changes in operating assets and liabilities:

      

Accounts receivable, net

     (12,288     (17,260     (8,488

Prepaid expenses and other assets

     (4,193     (6,007     1,419  

Accounts payable and accrued liabilities

     2,181        8,165        888   

Accrued compensation and related expenses

     4,310        3,838        3,957   

Deferred revenue

     16,736        6,827        8,227   
  

 

 

   

 

 

   

 

 

 

Net cash provided by (used in) operating activities

     22,727        (2,760     3,624   
  

 

 

   

 

 

   

 

 

 

Cash flows from investing activities:

      

Business combination, net of cash acquired

     (100,776     (2,710     (5,814

Purchases of property and equipment

     (32,455     (31,161     (18,748

Purchases of marketable securities

     (40,248     —          (1,999

Sales of marketable securities

     —          —          2,000   
  

 

 

   

 

 

   

 

 

 

Net cash used in investing activities

     (173,479     (33,871     (24,561
  

 

 

   

 

 

   

 

 

 

Cash flows from financing activities:

      

Repayments on capital leases and notes payable

     (770     (952     (517

Net proceeds from (payments on) term loan

     (9,967     (3,333     9,918  

Net proceeds from (payments on) on revolving line of credit

     (6,700     9,804       —     

Proceeds from issuance of stock from option exercises

     7,718       429       791  

Payments of contingent consideration

     (858     (1,394     (719

Proceeds from issuance of preferred stock, net of issuance costs

     —          69,935        —     

Proceeds from issuance of common stock, net of issuance costs

     169,709        —          —     
  

 

 

   

 

 

   

 

 

 

Net cash provided by financing activities

     159,132        74,489        9,473   

Effect of exchange rate changes on cash and cash equivalents

     107        43        (74
  

 

 

   

 

 

   

 

 

 

Increase (decrease) in cash and cash equivalents

     8,487        37,901        (11,538

Cash and cash equivalents, beginning of the period

     60,705        22,804        34,342   
  

 

 

   

 

 

   

 

 

 

Cash and cash equivalents, end of the period

   $ 69,192      $ 60,705      $ 22,804   
  

 

 

   

 

 

   

 

 

 

Supplemental disclosures:

      

Net cash paid for interest

   $ 288      $ 532      $ 9   

Net cash paid (received) for income taxes

     26        28        (2,269

Supplemental disclosure of noncash investing activities:

      

Change in payables for purchases of property and equipment

   $ 1,306     $ 1,118     $ 724  

Capital lease obligations entered into for property and equipment

     1,007       767       742  

See accompanying notes to consolidated financial statements

 

7


EXACTTARGET, INC.

Notes to Consolidated Financial Statements

(in thousands except share data or stated otherwise)

(1) Summary of Significant Accounting Policies

(a) Description of Business

ExactTarget, Inc. (“ExactTarget” or the “Company”) is a leading global provider of cross-channel digital marketing software-as-a-service (“SaaS”) solutions that empower organizations of all sizes to communicate with their customers through a suite of applications, including email, mobile, social media, websites, marketing automation and data management. ExactTarget’s powerful suite of integrated applications enables both business-to-business and business-to-consumer marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. The Company is headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia.

(b) Cash and Cash Equivalents

The Company classifies highly liquid investments with original maturities of three months or less as cash equivalents. Cash and cash equivalents, which include cash in bank accounts, money market accounts and bank certificates of deposit, are recorded at cost, which approximates fair value.

(c) Short-term Investments

Short-term investments consist of marketable securities such as corporate notes and bonds, certificates of deposit and commercial paper that are classified as available-for-sale and recorded at fair value. The determination of fair value is further detailed in the short-term investment footnote below. Management determines the appropriate classification of marketable securities at the time of purchase and reevaluates such determination at each balance sheet date. The Company regularly reviews its investment portfolio to identify and evaluate investments that have indications of possible impairment.

(d) Common Stock Split

In March 2012, the Company’s board of directors approved a two-for-one forward stock split of the Company’s outstanding common stock, with a corresponding change in par value, which became effective on March 20, 2012. All common share numbers and per common share amounts for all periods presented have been adjusted retroactively to reflect the two-for-one forward stock split.

(e) Segments

The Company manages its operations as a single segment for purposes of assessing performance and making operating decisions. Revenue is generated predominately in the United States, and all significant assets are held in the United States.

(f) Principles of Consolidation

The accompanying consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries located in the United States (Pardot LLC, iGoDigital, Inc. and iGoDigital Holdings, LLC), United Kingdom (ExactTarget Limited), Australia (ExactTarget Pty Ltd), Brazil (ExactTarget Tecnologia Ltda.), Germany (ExactTarget GmbH), France (ExactTarget SAS), and Sweden (ExactTarget AB), after elimination of all significant intercompany accounts and transactions.

(g) Revenue Recognition

The Company recognizes revenue for subscriptions to its SaaS solutions ratably over the term of the subscription agreement, which is typically one year in length but can range up to three years, commencing upon the later of the agreement start date or such time as there is persuasive evidence of an arrangement, access to its SaaS solutions has been granted to the client, the collection of the fee is reasonably assured and the amount of the fees to be paid by the client are fixed or determinable. Amounts that have been invoiced are recorded in accounts receivable and deferred revenue until revenue recognition criteria have been met. The Company’s subscription agreements generally contain multiple elements including software access, contracted utilization volume and professional services. In addition, the Company charges fees for utilization above the contracted level which are recognized in the period in which the utilization occurs. The Company’s subscription agreements do not provide clients the right to take possession of the software supporting the SaaS solution at any time.

The Company also derives revenue from professional services. Professional services revenue consists primarily of fees associated with training, implementation, integration, deliverability, campaign services and strategic consulting. The Company’s professional services are not required for clients to utilize its SaaS solutions. Depending upon the nature of the engagement, the Company may provide professional services over the term of the SaaS subscription or in connection with discrete projects. Revenue from professional services is recognized using a proportional performance model based on services performed. Professional services, when sold with the Company’s subscriptions, are accounted for separately when these services have value to the client on a standalone basis.

 

8


In October 2009, the FASB amended the accounting standards for multiple deliverable revenue arrangements to:

 

   

provide updated guidance regarding how the deliverables in an arrangement should be separated, and how the consideration should be allocated;

 

   

require an entity to allocate revenue in an arrangement using its best estimate of selling price, or BESP, of deliverables if a vendor does not first have vendor-specific objective evidence, or VSOE, of selling price or does not have third-party evidence, or TPE, of selling price; and

 

   

eliminate the use of the residual method and require an entity to allocate revenue using the relative selling price method.

The Company elected to adopt this accounting guidance on a prospective basis as of January 1, 2011. The Company’s consolidated financial statements and the notes to its consolidated financial statements presented herein reflect the prospective adoption of the new accounting principle. Prior to the adoption of ASU 2009-13, the Company was not able to establish VSOE or TPE for all undelivered elements. As a result, the Company typically recognized subscription and professional services revenue ratably over the contract period as a single element and allocated subscription and professional services revenue based on the contract price.

A multiple-element arrangement includes the sale of a subscription to the Company’s SaaS solutions with one or more associated professional services offerings, each of which is considered a separate unit of accounting. In determining whether professional services represent a separate unit of accounting, the Company considers the availability of the services from other vendors. The Company allocates revenue to each element in a multiple-element arrangement based upon the BESP of each deliverable.

The Company is not able to demonstrate VSOE or TPE of selling price with respect to sales of subscriptions to its SaaS solutions. The Company does not have sufficient instances of separate sales of subscriptions nor is it able to demonstrate sufficient pricing consistency with respect to such sales. The Company also considered that no other vendor sells similar subscriptions given the unique nature and functionality of its SaaS solutions, and therefore has determined that it is not able to establish TPE of selling price. Therefore, the Company has determined the BESP of subscriptions to its SaaS solution based on the following:

 

   

the list price, which represents a component of the Company’s current go-to-market strategy, as established by senior management taking into consideration factors such as the competitive and economic environment; and

 

   

an analysis of the historical pricing with respect to both the Company’s bundled and standalone arrangements for its SaaS solutions.

The Company has established VSOE of selling price of professional services based on an analysis of separate sales of such professional services. For any professional service revenue to be recognized, all of the following criteria must be met:

 

   

persuasive evidence of an arrangement exists,

 

   

the fee is fixed or determinable,

 

   

collection is probable, and

 

   

service has been provided.

Sales tax collected from clients and remitted to governmental authorities is accounted for on a net basis and therefore is not included in revenues or cost of revenues in the Company’s statements of operations and comprehensive loss.

(h) Deferred Revenue

Deferred revenue represents the amount billed to clients that has not yet been earned or recognized as revenue, pursuant to agreements entered into in current and prior periods, and does not reflect that portion of subscriptions and professional services to be invoiced to clients on a periodic basis for which payment is not yet due. Amounts that have been invoiced are recorded in accounts receivable and deferred revenue until revenue recognition criteria have been met. The Company generally invoices its clients in advance on an annual, quarterly or monthly basis with payment due upon receipt of the invoice. Deferred revenue that will be recognized during the succeeding twelve month period is recorded as current deferred revenue and the remaining portion is recorded as long-term obligations and other.

(i) Accounts Receivable

Accounts receivable are recorded at the invoiced amount and do not bear interest. The allowance for doubtful accounts is the Company’s best estimate of the amount of probable credit losses in existing accounts receivable based on a detailed monthly analysis. In estimating the allowance for doubtful accounts, the Company considers the age of the receivable, creditworthiness of the client,

 

9


general economic conditions and any other relevant factors. Account balances are charged off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. The Company also establishes an allowance for future credits, which is determined based on historical credit activity related primarily to billing discrepancies.

The combined allowance for doubtful accounts and future credits was $1.8 million and $3.0 million at December 31, 2012 and 2011, respectively. Write offs against the allowance for doubtful accounts for the years ended December 31, 2012 and 2011 were $0.9 million and $0.6 million, respectively. The Company does not have any off-balance sheet credit exposure related to its clients.

(j) Concentrations of Credit Risk

Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of cash equivalents, short term investments and accounts receivable. These instruments are generally unsecured and uninsured. The Company maintains the majority of its cash balances with a few financial institutions. Accounts receivable are typically unsecured and are from revenues earned from clients across different geographic areas, primarily located in the United States, and operating in a wide variety of industries. No client represented greater than 5% of outstanding accounts receivable as of December 31, 2012 or 2011, or greater than 5% of revenue for the years then ended. The Company does not typically require collateral or other security to support credit sales but provides allowances for sales and doubtful accounts based on historical experience and specific identification. A portion of the Company’s revenue and expenses is generated in foreign currencies and, as a result, the Company is exposed to market risks from changes in foreign currency exchange rates.

Revenue by geographic region, based on the billing address of the clients, was as follows for the periods presented:

 

     Year Ended December 31,  
     2012     2011     2010  

United States

   $ 239,148      $ 178,623      $ 124,167   

International

     53,124        28,870        10,100   
  

 

 

   

 

 

   

 

 

 

Total revenue

   $ 292,272      $ 207,493      $ 134,267   
  

 

 

   

 

 

   

 

 

 

Percentage of revenue generated outside the United States

     18     14     8

No single country outside the United States represented more than 10% of revenue during any period reported.

(k) Use of Estimates

The preparation of financial statements requires the Company’s management to make a number of estimates and assumptions related to the reported amount of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amount of revenues and expenses during the reporting period. Significant items subject to such estimates and assumptions include the allowance for doubtful accounts receivable, allowance for future credits, revenue recognition, valuation of deferred tax assets, valuation of intangible assets acquired through business combinations, and the valuation of share-based payments. Actual results could differ from these estimates.

(l) Property and Equipment

Property and equipment are stated at cost. Property and equipment under capital leases are stated at the lesser of the present value of minimum lease payments or the fair value of the asset.

Depreciation on property and equipment is calculated on the straight-line method over the estimated useful lives of the assets, generally between two and ten years. Property and equipment held under capital leases and leasehold improvements are amortized on a straight-line basis over the shorter of the lease term or estimated useful life of the asset.

(m) Goodwill and Other Intangible Assets

The Company conducts a test for the impairment of goodwill at least annually and more frequently upon the occurrence of certain events. The annual goodwill impairment test begins with an assessment of qualitative factors including macroeconomic conditions, industry and market conditions, cost factors, financial performance and other events, to determine if further impairment testing is necessary. If necessary, the Company will first compare the fair value of its reporting unit to the carrying amount, including goodwill, to assess whether an impairment indicator is present. If the Company determines that an impairment indicator may be present, then the implied fair value of the goodwill is compared to its carrying amount to determine if there is an impairment loss. The Company performed the impairment test as of October 31, 2012, and concluded that no impairment existed.

Intangible assets with finite lives are amortized over their estimated useful lives and reviewed for impairment whenever an impairment indicator exists. The Company continually monitors events and changes in circumstances that could indicate carrying amounts of long-lived assets, including intangible assets, may not be recoverable. When such events or changes in circumstances occur, recoverability is assessed by determining whether the carrying value of such assets will be recovered through the undiscounted expected future cash flows. If the future undiscounted cash flows are less than the carrying amount of these assets, an impairment loss is recognized based on the excess of the carrying amount over the fair value of the assets. The Company identified no impairment indicators during the year ended December 31, 2012.

 

10


(n) Impairment of Long-Lived Assets

Long-lived assets, such as property and equipment, are reviewed for impairment whenever a triggering event indicates that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to the estimated undiscounted future cash flows expected to be generated by the asset. If the carrying amount of an asset exceeds its estimated undiscounted future cash flows, an impairment charge is recognized for the amount by which the carrying amount of the asset exceeds the fair value of the asset. Assets to be disposed of by sale would be separately presented in the balance sheet and reported at the lower of the carrying amount or fair value, less costs to sell, and no longer depreciated. The assets and liabilities of a disposal group classified as held for sale would be presented separately in the appropriate asset and liability sections of the balance sheet. The Company did not identify any triggering events during any of the periods reported.

(o) Advertising

The Company expenses all advertising costs as incurred. Total advertising expense for the years ended December 31, 2012, 2011 and 2010 was $5.4 million, $5.5 million and $4.8 million, respectively.

(p) Income Taxes

Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carry-forwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.

The Company is subject to income taxes in both the United States and numerous foreign jurisdictions. Significant judgment is required in evaluating tax positions and determining the provision for income taxes. The objectives of accounting for income taxes are to recognize the amount of taxes payable or refundable for the current year and deferred tax liabilities and assets for the future tax consequences of events that have been recognized in an entity’s financial statements or tax returns. Variations in the actual outcome of these future tax consequences could materially impact the Company’s financial position, results of operations or cash flows.

The Company evaluates whether it will realize the benefits of its net deferred tax assets and establishes a valuation allowance to reduce the carrying value of its deferred tax assets to the amount considered more likely than not. Deferred tax assets arise as a result of tax loss carry-forwards and various differences between the book basis of assets and the tax basis. The Company determined that it was no longer more likely than not that our deferred tax assets will be recognized due to continued planned business investment and, as a result, noncash charges from continuing operations of $17.6 million were recorded as a valuation allowance for the full value of its deferred tax assets as of September 30, 2011. As of December 31, 2012 and 2011, the valuation allowance increased by $7.2 million to $26.4 million and $1.6 million to $19.2 million, respectively, due to additional losses incurred in the twelve month period ended December 31, 2012 and the fourth quarter of 2011. The Company had previously overcome the negative evidence provided by its recent losses by demonstrating that it had generated income in 2007, 2008 and 2009 and using that to show the ability to generate taxable income from existing client contracts if the planned investments were not made.

The Company recognizes the effect of income tax positions only if those positions are more likely than not of being sustained. Recognized income tax positions are measured at the largest amount that is greater than 50% likely of being realized. Changes in recognition or measurement are reflected in the period in which the change in judgment occurs through income tax expense which would include related interest expense and penalties.

(q) Equity Incentive Plan

The Company recognizes the fair value of its stock option awards as compensation expense on a straight-line basis over the requisite service period of each award, generally four years. The Company estimates forfeitures at the time of grant and revises those estimates in subsequent periods if actual forfeitures differ from those estimates. The Company uses historical data to estimate pre-vesting option forfeitures and records stock-based compensation expense only for those awards that are expected to vest. If the Company’s actual forfeiture rate is materially different from its estimate, the stock-based compensation expense could be significantly different from what the Company has recorded in the current period.

(r) Accrued Straight-Line Rent

The Company recognizes rental expense for minimum lease payments from operating leases on a straight-line basis. The current portion of accrued straight-line rent, which is included in accounts payable and accrued liabilities, and the noncurrent portion, reported in long-term liabilities on the balance sheets, totaled $3.5 million and $3.1 million at December 31, 2012 and 2011, respectively.

(s) Net Loss Per Common Share

Basic net loss per common share is computed by dividing net loss by the weighted average number of common shares outstanding for the period. Diluted net loss per common share is computed by dividing the sum of net loss by the sum of the weighted average number of common shares outstanding and any dilutive potential common stock equivalents for the period.

 

11


The following table reconciles the components of basic and diluted net loss per common share:

 

     Year Ended December 31,  
     2012     2011     2010  

Net loss - basic and diluted

   $ (20,958   $ (35,435   $ (12,090

Weighted average number of common shares outstanding- basic and diluted

     53,856,234       8,750,540       7,978,304  

The numbers of preferred stock (once converted), stock options and restricted stock awards that could potentially dilute net loss per basic share in the future, but have not been included in the computation of net loss per diluted share because to do so would have been antidilutive, were as follows:

 

     Year Ended December 31,  
     2012      2011      2010  

Anti-dilutive shares

     15,783,765        47,917,586         43,937,180   

(t) Fair Value of Financial Instruments

The Company maximizes the use of observable inputs and minimizes the use of unobservable inputs when measuring fair value of financial instruments as follows:

 

   

Level 1—Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets or liabilities

 

   

Level 2—Observable inputs other than Level 1 prices such as quoted prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.

 

   

Level 3—Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.

The carrying value of the Company’s financial instruments, including cash and cash equivalents, short-term investments, accounts receivable, debt and accounts payable, approximate fair value for all periods.

(u) Foreign Currency Translation

The U.S. dollar is the reporting currency for all periods presented. The financial information for entities outside the United States is measured using the local currency as the functional currency. Assets and liabilities for foreign entities are translated into U.S. dollars at the exchange rate in effect on the respective balance sheet dates. Revenues and expenses are translated into U.S. dollars based on the average rate of exchange for the corresponding period. Exchange rate differences resulting from translation adjustments are accounted for as a component of accumulated comprehensive loss. Gains or losses from foreign currency transactions are reflected in the consolidated statements of operations under the line item other expense, net.

(2) Property and Equipment

Property and equipment, including assets held under capital leases, are summarized as follows. Construction in progress represents costs associated with new equipment, office leasehold improvements, and software not yet placed in service.

 

     As of December 31,     Estimated
Useful
Life
(in years)
     2012     2011    

Furniture and equipment

   $ 69,326      $ 55,581      2 -7

Software

     30,055        23,217      5

Leasehold improvements

     13,968        10,881      *

Construction in progress

     7,596        1,508     
  

 

 

   

 

 

   

Total property and equipment, gross

     120,945        91,187     

Less accumulated depreciation and amortization

     (53,001     (36,571  
  

 

 

   

 

 

   

Total property and equipment, net

   $ 67,944      $ 54,616     
  

 

 

   

 

 

   

 

* Shorter of lease term or estimated useful life

Depreciation expense on property and equipment totaled $21.3 million, $15.5 million and $10.2 million for the years ended December 31, 2012, 2011 and 2010, respectively.

 

12


Furniture and equipment includes assets under capital leases in the amount of $2.9 million and $2.3 million at December 31, 2012 and 2011, respectively. Accumulated amortization on these assets under capital leases, which is included in accumulated depreciation and amortization, was $1.7 million, $1.6 million and $0.9 million for the years ended December 31, 2012, 2011 and 2010, respectively.

(3) Goodwill and Intangible Assets

The following table presents the changes in the carrying amount of goodwill:

 

Goodwill as of December 31, 2010

   $ 15,868   

Additions from acquisitions

     3,008  

Purchase price adjustments and other

     (429
  

 

 

 

Goodwill as of December 31, 2011

     18,447  

Additions from acquisitions

     89,968  

Purchase price adjustments and other

     (193
  

 

 

 

Goodwill as of December 31, 2012

   $ 108,222  
  

 

 

 

Intangible assets with finite lives are amortized over their estimated useful lives between two and six years as shown in the table below. Amortization is based on the pattern in which the economic benefits of the intangible asset will be consumed.

 

     As of December 31,     Economic
Useful Life

(in Years)
     2012     Net Additions*     2011     Net Additions*     2010    

Customer lists

   $ 6,448     $ 3,948     $ 2,501     $ 1,196     $ 1,305     4 - 5

Software technology

     21,255       20,055       1,200       —         1,200     4 - 6

Trademarks

     1,824       1,824       —         —         —       3

Noncompete agreements

     952       (721     1,673       641       1,032     2 - 3
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

Total gross intangible assets

     30,479       25,106       5,374       1,837       3,537    

Less accumulated amortization

     (3,127     (1,039     (2,088     (1,113     (975  
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

Net intangible assets

   $ 27,352     $ 24,067     $ 3,286     $ 724     $ 2,562    
  

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

* Net additions consist of intangible assets acquired through acquisition, the impact of foreign exchange on intangible assets recorded in foreign currency, and the write off of a fully amortized non-compete agreement in 2012.

The total amount of amortization expense relating to defined lived intangibles was $2.1 million, $1.1 million, and $0.8 million, for the years ended December 31, 2012, 2011 and 2010, respectively.

Future amortization expense relating to intangibles is as follows:

 

     Amortization
Expense
 

2013

   $ 6,562   

2014

     7,656   

2015

     6,444   

2016

     3,735   

2017

     2,507   

Thereafter

     448   
  

 

 

 

Total amortization expense

   $ 27,352   
  

 

 

 

(4) Acquisitions

The Company allocates the purchase price of acquired companies to the tangible and intangible assets acquired and liabilities assumed,

 

13


based upon their estimated fair values at the acquisition date. The Company uses all available information to estimate fair values. The Company may engage outside appraisal firms to assist in the fair value determination of identifiable intangible assets such as trademarks, customer lists and acquired technology or any other significant assets or liabilities. The Company may adjust the preliminary purchase price allocation, as necessary, up to one year after the acquisition closing date as more information is obtained regarding asset valuations and liabilities assumed.

Pardot

In October 2012, the Company completed the acquisition of Pardot LLC (“Pardot”) for $95.2 million to, among other things, extend the Company’s marketing automation capabilities to serve both business-to-business and business-to-consumer marketers worldwide. As consideration for the Pardot acquisition, the Company paid $85.4 million in cash, issued 423,370 shares of its common stock valued at $10.0 million and has a net working capital settlement receivable of $0.2 million. The fair value of the common stock consideration was based on the closing price of $23.62 on the day of the acquisition. Of the total consideration paid, $7.6 million was deposited and held in escrow to secure indemnification obligations.

The table below represents the allocation of the purchase price for the acquired net assets of Pardot based on their estimated fair values as of October 9, 2012. The allocation of the purchase price was based upon estimates of fair value of the corresponding assets and liabilities.

 

Tangible assets

   $ 1,580   

Software technology

     14,693   

Customer lists

     1,375   

Trademark

     1,653   

Goodwill

     77,511   

Current liabilities

     (707

Deferred revenue

     (900
  

 

 

 

Purchase price allocation

   $ 95,205   
  

 

 

 

Software technology represents the estimated fair value of Pardot’s marketing automation software. Customer lists represent the fair values of the underlying relationships and agreements with Pardot customers. The trademark represents the Pardot trademark and tradenames that the Company intends to use for a given period of time. The excess of purchase consideration over the fair value of the net tangible and identifiable intangible assets acquired of $77.5 million was recorded as goodwill. The fair value assigned to the tangible and identifiable intangible assets acquired and liabilities assumed are based on management’s estimates and assumptions. The goodwill balance is attributed to the assembled workforce and expanded market opportunities when integrating Pardot’s marketing automation software with the Company’s suite of marketing software solutions. The goodwill balance is deductible for U.S. income tax purposes.

Acquisition-related costs included transaction costs such as legal and accounting fees, which were expensed as incurred. Acquisition-related costs totaled $0.4 million and are included in general and administrative expenses in the consolidated statements of operations.

iGoDigital

Also in October 2012, the Company completed the acquisition of all of the membership interests and capital stock of iGoDigital Holdings, LLC and iGoDigital, Inc. (together, “iGoDigital”) for $21.1 million to, among other things, advance its website solutions and predictive analytics solutions. As consideration, the Company paid $14.8 million in cash and issued 263,268 shares of its common stock valued at $6.3 million. The fair value of the common stock consideration of $23.93 was based on the average closing price of the common stock for the five trading days ending on October 5, 2012.

The table below represents the allocation of the preliminary purchase price for the acquired net assets of iGoDigital based on their estimated fair values as of October 9, 2012. The allocation of the purchase price was based upon estimates of fair value of the corresponding assets and liabilities.

 

Tangible assets

   $ 1,079   

Software technology

     5,362   

Customer lists

     2,638   

Trademark

     171   

Noncompete agreement

     366   

Goodwill

     12,457   

Current liabilities

     (341

Deferred revenue

     (664
  

 

 

 

Purchase price allocation

   $ 21,068  
  

 

 

 

 

14


Software technology represents the preliminary estimated fair value of iGoDigital’s web analytic software. Customer lists represent the preliminary fair values of the underlying relationships and agreements with iGoDigital customers. The trademark represents the iGoDigital trademark that the Company intends to use for a given period of time. The excess of purchase consideration over the fair value of the net tangible and identifiable intangible assets acquired of $12.5 million was recorded as goodwill. The goodwill balance is attributed to the assembled workforce and expanded market opportunities when integrating iGoDigital’s software with the Company’s suite of marketing software solutions. The goodwill balance is deductible for U.S. income tax purposes.

Acquisition-related costs included transaction costs such as legal and accounting fees, which were expensed as incurred. Acquisition-related costs totaled $0.1 million and are included in general and administrative expenses in the consolidated statements of operations.

Frontier

In August 2011, the Company acquired all outstanding shares of Frontier Tecnologia, Ltda. (“Frontier”) for $5.4 million in stock and cash consideration, net of cash acquired. The Company funded the purchase price with cash available from operations and from the issuance of 41,966 shares of restricted common stock at $9.59 per share. The restricted common stock vested on the one year anniversary of the acquisition date.

The purchase price was comprised of the following:

 

Cash consideration, net of cash acquired

   $  2,710   

Escrow payable

     806   

Accounts payable settlement

     104   

Equity consideration

     402   

Estimated fair value of contingent consideration

     1,408   
  

 

 

 

Total purchase price

   $ 5,430   
  

 

 

 

As of December 31, 2012, $0.4 million of cash contingent consideration had been earned and paid. The estimated fair value of the contingent consideration in excess of the actual amount earned was recognized as a gain in the period the liability was settled.

The table below represents the allocation of the purchase price for the acquired net assets of Frontier based on their estimated fair values as of August 24, 2011. The allocation of the purchase price was based upon estimates of fair value of the corresponding assets and liabilities.

 

Other assets and liabilities, net

   $ 264   

Customer list

     1,408   

Noncompete agreements

     750   

Goodwill

     3,008   
  

 

 

 

Purchase price allocation

   $ 5,430   
  

 

 

 

The premium paid over the fair value of the net assets acquired in the purchase, or goodwill, was primarily attributed to expected synergies from Frontier’s geographic market location and existing customer base.

Acquisition-related costs included transaction costs such as legal and accounting fees, which were expensed as incurred. Acquisition-related costs totaled $0.1 million and are included in general and administrative expenses in the consolidated statements of operations.

(5) Short-Term Investments

The following table summarizes the Company’s investments in available-for-sale securities:

 

     As of December 31, 2012  
     Amortized
Cost
     Unrealized
Gains
     Unrealized
Losses
    Estimated
Fair Value
 

Corporate Notes / Bonds

   $ 32,330       $  —         $ (23   $ 32,307   

Certificates of Deposit

     6,920         —           (6     6,914   

Commercial Paper

     998         —           (2     996   
  

 

 

    

 

 

    

 

 

   

 

 

 

Total available-for-sale securities

   $ 40,248       $ —         $ (31   $ 40,217   
  

 

 

    

 

 

    

 

 

   

 

 

 

 

 

15


At December 31, 2012, all available-for-sale securities mature within one year with the exception of corporate notes / bonds with a fair value of $20.4 million, which have maturities within two years. Available-for-sale securities are reported at fair value as described below, with unrealized gains and losses, net of tax, included as a separate component of stockholders’ equity within accumulated other comprehensive loss. Realized gains and losses on available-for-sale securities, of which there are none as of December 31, 2012, are included in other expense, net in the Company’s consolidated statements of operations.

The assets measured at fair value on a recurring basis and the input categories associated with those assets were as follows:

 

     As of December 31, 2012  
     Fair Value      Quoted Prices in
Active Markets for
Identical Assets

(Level 1)
     Significant Other
Observable Inputs
(Level 2)
     Significant Other
Unobservable Inputs
(Level 3)
 

Short-term investments:

           

Corporate Notes / Bonds

   $ 32,307       $ —         $ 32,307       $ —     

Certificates of Deposit

     6,914         —           6,914         —     

Commercial Paper

     996         —           996         —     

The available-for-sale securities consist of high quality, investment grade securities from diverse issuers with a weighted average credit rating of AA-. The Company values these securities based on pricing from pricing vendors, who may use quoted prices in active markets for identical assets (Level 1 inputs) or inputs other than quoted prices that are observable either directly or indirectly (Level 2 inputs) in determining fair value. However, the Company classifies all available-for-sale securities as having Level 2 inputs. The valuation techniques used to measure the fair value of the financial instruments having Level 2 inputs were derived from non-binding market consensus prices that are corroborated by observable market data, quoted market prices for similar instruments, or pricing models, such as discounted cash flow techniques. The Company’s procedures include controls to ensure that appropriate fair values are recorded such as comparing prices obtained from multiple independent sources.

(6) Commitments and Contingencies

(a) Notes Payable

In November 2010, the Company entered into a Loan and Security Agreement (“Agreement”) which provided the Company with a $10.0 million bank term loan (“Term Loan”) and a $7.0 million revolving line of credit (“Revolving Line”) and was collateralized by a blanket lien on substantially all of the Company’s personal property, including intellectual property.

In March 2011, the Agreement was modified to increase the total size of the Revolving Line from $7.0 million to $10.0 million. Interest at a variable rate equal to the lender’s most recently announced prime rate plus one percent was in place for both the Term Loan and the Revolving Line. This rate was 5.0% as of December 31, 2011. The Term Loan and Revolving Line were to mature on December 1, 2013, and the Term Loan was payable in 36 equal installments. The Agreement included certain covenants related to recurring revenue, capital expenditures and adjusted EBITDA. In September 2011, the Company entered into a second loan modification agreement to increase the total size of the Revolving Line from $10.0 million to $20.0 million. In October 2011, the Company entered into a third loan modification agreement which increased the capital expenditure financial covenant and set forth the criteria under the financial covenants for the remainder of 2011. As of December 31, 2011, $6.7 million was outstanding under the Term Loan and $10.0 million was outstanding under the Revolving Line.

In February 2012, the Company entered into a fourth loan modification agreement that set forth the criteria under the financial covenants in the Agreement for 2012. In March 2012, the Company repaid all outstanding amounts under, and in April 2012 terminated the Agreement.

(b) Lease Agreements

The Company is obligated under capital leases covering certain equipment that expire at various dates during the next three years. The Company also has noncancelable operating leases, primarily for office space in Indianapolis, IN, San Francisco, CA, Bellevue, WA, Atlanta, GA, New York, NY, Australia, Brazil, Germany, Sweden, France and the United Kingdom.

 

16


Future minimum lease payments under noncancelable operating leases (with initial or remaining lease terms in excess of one year) and capital leases as of December 31, 2012 are as follows:

 

     Capital
Leases
    Operating
Leases
 

2013

   $ 739      $ 5,103   

2014

     396        5,029   

2015

     110        4,827   

2016

     —          3,728   

2017

     —          2,246   

Thereafter

     —          4,633   
  

 

 

   

 

 

 

Total minimum lease payments

   $ 1,245      $ 25,566   
    

 

 

 

Less amounts representing interest

     (69  
  

 

 

   

Present value of minimum lease payments

     1,176    

Less current portion

     (612  
  

 

 

   

Noncurrent portion

   $ 564     
  

 

 

   

Rent expense was $5.3 million, $4.2 million and $2.6 million for the years ended December 31, 2012, 2011 and 2010, respectively.

(c) Software Licensing and Hosting Services Agreements

The Company has multi-year license agreements with vendors for certain software product licenses and third-party hosting providers to provide data center capacity, including hardware and network infrastructure, to power its suite of cross-channel, digital marketing SaaS solutions. As of December 31, 2012, the agreements requiring future minimum payments are as follows:

 

     Software Licensing      Hosting Services  

2013

   $ 7,415       $ 4,696   

2014

     2,175         4,519   

2015

     —           3,550   

2016

     —           3,550   

2017

     —           3,550   

Thereafter

     —           1,775   
  

 

 

    

 

 

 

Total software and hosting service agreements

   $ 9,590       $ 21,640   
  

 

 

    

 

 

 

(d) Deferred Revenue

Deferred revenue that will not be recognized during the succeeding twelve month period is recorded as long-term obligations and other and totaled $1.4 million and $1.1 million at December 31, 2012 and 2011, respectively.

(e) Indemnification Obligations

In the Company’s subscription agreements with its clients, it agrees to indemnify its clients against any losses or costs incurred in connection with claims by a third party alleging that a client’s use of its services infringes the intellectual property rights of the third party. Based on historical information and other available information as of December 31, 2012, the Company does not expect it will incur any significant liabilities from these indemnification obligations.

(7) Income Taxes

For financial reporting purposes, loss before income taxes includes the following components:

 

     Year Ended December 31,  
     2012     2011     2010  

Domestic

   $ (596   $ (10,302   $ (8,755

Foreign

     (20,362     (14,335     (9,462
  

 

 

   

 

 

   

 

 

 

Loss before income tax expense (benefit)

   $ (20,958   $ (24,637   $ (18,217
  

 

 

   

 

 

   

 

 

 

 

17


Income tax expense (benefit) attributable to loss from continuing operations consists of the following:

 

     Current      Deferred     Total  

December 31, 2012:

       

Federal

   $ —         $ —        $ —     

State and local

     —           —          —     

Foreign

     —           —          —     
  

 

 

    

 

 

   

 

 

 

Income tax expense (benefit)

   $ —         $ —        $ —     
  

 

 

    

 

 

   

 

 

 

December 31, 2011:

       

Federal

   $ —         $ 9,198      $ 9,198   

State and local

     39         1,342        1,381   

Foreign

     219         —          219   
  

 

 

    

 

 

   

 

 

 

Income tax expense (benefit)

   $ 258       $ 10,540      $ 10,798   
  

 

 

    

 

 

   

 

 

 

December 31, 2010:

       

Federal

   $ —         $ (5,625   $ (5,625

State and local

     825         (1,327     (502
  

 

 

    

 

 

   

 

 

 

Income tax expense (benefit)

   $ 825       $ (6,952   $ (6,127
  

 

 

    

 

 

   

 

 

 

The difference between actual income taxes and expected federal income taxes using a statutory rate of 34% was as follows:

 

     Year Ended December 31,  
     2012     2011     2010  

Federal income tax at statutory rate

   $ (6,862   $ (8,377   $ (6,194

Meals and entertainment

     641       554       364  

State income tax, net of federal benefit

     (886     (984     (333

Change in valuation allowance

     7,165        19,188        —     

Foreign income tax expense rate difference

     —          219        —     

Other

     (58     198       36  
  

 

 

   

 

 

   

 

 

 

Income tax expense (benefit)

   $ —       $ 10,798     $ (6,127
  

 

 

   

 

 

   

 

 

 

The Company receives an income tax benefit calculated as the difference between the fair market value of the Company’s common stock at the time of exercise and the option price, tax effected. The Company did not recognize an excess tax benefit from employee stock option transactions during the years ended December 31, 2012, 2011, and 2010 as the deduction has not reduced taxes payable.

The tax effects of temporary differences that give rise to significant portions of the deferred tax assets and deferred tax liabilities are presented below:

 

     As of December 31,  
     2012     2011  

Deferred tax assets attributable to:

    

Accounts receivable allowances

   $ 695      $ 1,165   

Accrued liability

     1,446        1,749   

Intangible assets

     1,434        1,788   

Stock compensation

     7,530        5,189   

Deferred revenue

     537        451   

Net operating losses

     29,183        24,256   
  

 

 

   

 

 

 

Total deferred tax assets

     40,825        34,598   

Deferred tax liabilities attributable to:

    

Property and equipment

   $ 14,425      $ 15,410   
  

 

 

   

 

 

 

Total deferred tax liabilities

     14,425        15,410   
  

 

 

   

 

 

 

Less valuation allowance

     (26,400     (19,188
  

 

 

   

 

 

 

Net deferred tax asset

   $ —        $ —     
  

 

 

   

 

 

 

As of December 31, 2012, the Company had recorded a full valuation allowance of $26.4 million on its net deferred tax assets. In the third quarter of 2011, the Company decided to explore the opportunity of launching an initial public offering and, as a result, the Company determined it was no longer more likely than not that its deferred tax assets would be realized due to continued planned business investment. The Company previously overcame the negative evidence provided by its recent losses by demonstrating that it had generated income in 2008, 2007 and 2006 and using that information to show the ability to generate taxable income from existing client contracts if the planned business investments were not made. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible.

 

18


Management considers the scheduled reversal of deferred tax liabilities (including the impact of available carryback and carry-forward periods), projected future taxable income, and tax-planning strategies in making this assessment. In order to fully realize the deferred tax asset relating to net operating loss carry-forwards, the Company will need to generate future taxable income of approximately $119.6 million prior to the expiration of the net operating loss carry-forwards in 2032. Net operating losses recognized for financial reporting purposes, which do not include tax deductible compensation deductions from stock option exercises, were $12.1 million, $34.0 million and $24.5 million, for the years ended December 31, 2012, 2011 and 2010, respectively.

Management believes they have not taken any tax positions that, if challenged, “more likely than not” would have a material effect on the financial statements or the effective tax rates as of December 31, 2012, and 2011 Tax years 2012, 2011 and 2010 remain open for federal audit purposes and certain tax years for various states remained open as of December 31, 2012.

In 2012, the Company was awarded an economic incentive package from the State of Indiana totaling $10.2 million. The incentive package consists of a training grant and job credits that start in 2013 and expire in 2024.

In 2011, the Company was awarded an economic incentive package from the State of Indiana and the City of Indianapolis totaling $15.9 million. The incentive package consists of a training grant, local tax abatements and job credits that expire in 2020. The financial statements reflect state and local payroll, training grants and property tax credits of $1.8 million, $1.1 million and $0.7 million for the years ended December 31, 2012, 2011 and 2010, respectively.

(8) Initial Public Offering

In March 2012, the Company completed the sale of 9,775,000 shares of common stock, including the underwriters’ exercise of an over-allotment option, at a price of $19.00 per share. A total of $185.7 million in gross proceeds was raised in the initial public offering. After deducting the underwriting discount of $13.0 million and offering expenses of $3.0 million, net proceeds were $169.7 million.

Upon the closing of the Company’s initial public offering, 23,467,219 shares consisting of 18,554,573 shares of convertible preferred stock and 4,912,646 shares of convertible redeemable preferred stock, converted, on a two-for-one basis, into 46,934,438 shares of common stock.

(9) Stockholders’ Equity

In March 2012, the Company’s board of directors approved an amendment to the Company’s certificate of incorporation to increase the number of authorized shares of common stock to 74,000,000 shares, decrease the par value per share of common stock to $0.0005 and reclassify and subdivide each share of issued and outstanding common stock into two shares of common stock. The Company’s certificate of incorporation was further amended by the Company’s board of directors to increase the number of authorized shares of common stock to 300,000,000.

As of December 31, 2012, the Company was authorized to issue 300,000,000 shares of common stock with par value of $0.0005 per share and 10,000,000 shares of preferred stock with par value of $0.001 per share.

Prior to the Company’s initial public offering in March 2012, the Company’s preferred stock was divided into seven separate series, designated as Series A, Series B, Series C, Series D, Series E, Series F and Series G preferred stock, all of which were convertible to common stock. Series C, Series E, Series F and Series G were redeemable convertible preferred stock and are discussed in the next footnote. The preferred stock classes that were not classified as redeemable preferred stock were designated prior to the Company’s initial public offering as summarized below.

 

     As of December 31,  
     2012      2011      2010  
     Shares      Amounts      Shares      Amounts      Shares      Amounts  

Series A

     —         $ —           2,554,747       $ 767         2,554,747       $ 767   

Series B

     —           —           729,980         309         729,980         309   

Series D

     —           —           15,269,846         163,818         13,269,846         123,845   
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

 

Total Preferred Stock

     —         $ —           18,554,573       $ 164,894         16,554,573       $ 124,921   
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

 

Upon the closing of the Company’s initial public offering, the 18,554,573 shares of the Company’s outstanding convertible preferred stock converted, on a two-for-one basis, into shares of common stock.

In November 2011, the Company issued 2,000,000 shares of Series D preferred stock at $20.00 per share for total proceeds of $40.0 million. These shares were sold to existing Series D preferred stockholders and their affiliates and had the same liquidation and other preferences as the other shares of the Company’s Series D preferred stock.

 

19


Each share of Series A, Series B and Series D preferred stock was convertible into common stock at any time at the option of the holder. Upon the effectiveness of the two-for-one forward stock split of the Company’s outstanding common stock described in note 1(d), pursuant to the provisions of the Company’s certificate of incorporation then in effect, the conversion price of each series of preferred stock was appropriately decreased so that two shares of common stock were issuable upon conversion of each share of preferred stock of such series. Each share of Series A and Series B preferred stock would have automatically converted to common stock upon the earlier to occur of a qualified public offering, as defined in the Company’s certificate of incorporation then in effect, or such date as holders of at least 75% of the then-outstanding Series A and Series B preferred stock, voting together as a single class and on an as-converted-to-common stock basis, requested such conversion. Each share of Series D preferred stock would have automatically converted to common stock upon the earlier to occur of (a) the Company’s initial public offering with at least $75 million aggregate proceeds to the Company (net of underwriting discounts and commissions) and a per share price of not less than $14.01, (b) such date as holders of at least a majority of the shares of the then-outstanding Series D preferred stock requested such conversion, or (c) the conversion of all of the shares of Series E, Series F and Series G preferred stock to common stock. Each share of Series A, Series B and Series D preferred stock was convertible into two shares of common stock upon a conversion described above. The redemption price would have been sum of the applicable liquidation preference, plus an amount per share based on the appraised value of the Company and the applicable conversion rate.

(10) Redeemable Convertible Preferred Stock

As of December 31, 2012, the Company was authorized to issue 10,000,000 shares of preferred stock and no preferred stock was issued and outstanding.

Prior to the Company’s initial public offering in March 2012, the Company had outstanding 23,467,219 shares of preferred stock, of which 4,912,646 share were designated redeemable convertible preferred stock. The redeemable convertible preferred stock was divided into three separate series, designated as Series E, Series F and Series G as summarized below.

 

     As of December 31,  
     2012      2011      2010  
     Shares      Amounts      Shares      Amounts      Shares      Amounts  

Series E

     —         $ —           1,947,419       $ 19,980         1,947,419       $ 19,980   

Series F

     —           —           1,017,175         13,058         1,017,175         13,058   

Series G

     —           —           1,948,052         29,962         —           —     
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

 

Total redeemable convertible preferred stock

     —         $ —           4,912,646       $ 63,000         2,964,594       $ 33,038   
  

 

 

    

 

 

    

 

 

    

 

 

    

 

 

    

 

 

 

Upon the closing of the Company’s initial public offering, the 4,912,646 shares of redeemable convertible preferred stock converted, on a two-for-one basis, into 9,825,292 shares of common stock.

In March 2011, the Company issued 1,948,052 shares of Series G preferred stock at $15.40 per share for total proceeds of $30.0 million.

Each share of Series E, Series F and Series G preferred stock was convertible at any time, at the option of the holder, into shares of common stock determined by dividing the original issuance price by the conversion price. Upon the effectiveness of the two-for-one forward stock split of the Company’s outstanding common stock described in note 1(d), pursuant to the provisions of the Company’s certificate of incorporation then in effect, the conversion price of each series of preferred stock was appropriately decreased so that two shares of common stock were issuable upon conversion of each share of preferred stock of such series. Each share of Series E and Series F preferred stock would have automatically converted to common stock upon the earlier of (a) the Company’s initial public offering with at least $75 million aggregate proceeds to the Company (net of underwriting discounts and commissions) and a per share price of not less than $10.27 or (b) such date as holders of at least a majority of the shares of the then-outstanding Series E and Series F preferred stock, voting together as a single class and on an as converted to common stock basis, requested such conversion. Each share of Series G preferred stock would have automatically converted to common stock upon the earlier of (a) the Company’s initial public offering with at least $75 million aggregate proceeds to the Company (net of underwriting discounts and commissions) and a per share price of not less than $10.27 or (b) such date as holders of at least a majority of the shares of the then-outstanding Series G preferred stock requested such conversion. In the event that the initial public offering price of the common stock issued in the Company’s initial public offering were less than $7.70 per share, the conversion price of the Series G preferred stock would have been adjusted to equal to the initial public offering price. In such event, more than two shares of common stock would have been issued in exchange for each share of Series G preferred stock upon conversion. In the event that the initial public offering price of the common stock issued in the Company’s initial public offering were equal to or greater than $7.70 per share, each share of Series G preferred stock would have converted into two shares of common stock.

 

20


After May 1, 2016, the holders of a majority of the shares of Series G preferred stock then outstanding would have been able to demand that the Company redeem all or any portion of each holder’s Series G preferred stock for cash equal to $15.40 per share plus any declared and unpaid dividends thereon. If the requisite holders of the Series G preferred stock demanded a redemption and more than six months had passed and not all Series G preferred stock had been redeemed, such holders of Series G preferred stock would have been entitled to remove directors and/or appoint more directors in order to give them control of the board. In the event of a liquidation event, excluding an initial public offering, holders of the Series G preferred stock would have received the greater of (a) the original issuance price ($15.40 per share) plus any declared and unpaid dividends or (b) the amount such holders would have received if all shares of Series G preferred stock had been converted into common stock immediately prior to such liquidation event, prior to any distribution to holders of any other series of preferred stock or common stock.

At any time after all shares of Series G preferred stock had been redeemed in full, the holders of each of a majority of the shares of Series E preferred stock then outstanding, voting as a single class, and a majority of the shares of Series F preferred stock then-outstanding, voting as a single class, would have been entitled to collectively demand that the Company redeem all or any portion of each holder’s Series E and Series F preferred stock for cash equal to $10.27 per share plus any declared and unpaid dividends thereon, in the case of the Series E preferred stock, and $12.8375 per share plus any declared and unpaid dividends thereon, in the case of the Series F preferred stock. If the requisite holders of the Series E preferred stock and Series F preferred stock had demanded a redemption and more than six months had passed and not all Series E and Series F preferred stock had been redeemed, such holders of Series E and Series F preferred stock would have been entitled to remove directors and/or appoint more directors in order to give them control of the board. Once fully redeemed, those directors would have resigned and the composition of the board would have been determined in accordance with the stockholders’ agreement.

The holders of Series E, Series F and Series G preferred stock were not entitled to receive any dividends unless otherwise declared by the Company’s board of directors. No dividends were declared by the Company’s board of directors related to the Series E, Series F or Series G preferred stock.

(11) Equity Incentive Plans

(a) ExactTarget, Inc. 2004 Stock Option Plan, as Amended

In 2004, the stockholders and the board of directors approved the ExactTarget, Inc. 2004 Stock Option Plan (“2004 Plan”). Under the 2004 Plan, a maximum of 9,615,248 shares of common stock are authorized for issuance to provide a continuing long-term incentive to key employees, provide a means of rewarding outstanding performance and enhance the Company’s ability to recruit and retain key employees. Options granted vest over four years. For options issued prior to July 14, 2004, vesting commences one year from the grant date at 25% and continues to vest at 25% per year for the three years thereafter on the anniversary date of the grant date. For options issued on or after July 14, 2004, 25% of the options granted are exercisable one year from the grant date and the remaining 75% are exercisable ratably over the remaining 36 months. Options expire ten years from the grant date and are forfeited if not exercised within 30 days of an employee leaving the Company. The fair value of the common stock was determined by the Company’s board of directors after considering a broad range of factors, including peer group trading multiples, the illiquid nature of an investment in the Company’s common stock, the Company’s historical financial performance and financial position, the Company’s future prospects and opportunity for liquidity events, and sale and offer prices of preferred stock in private transactions negotiated at arm’s length. The Company ceased granting options under the 2004 Plan in January 2008.

(b) ExactTarget, Inc. 2008 Equity Incentive Plan

The 2008 Equity Incentive Plan (“2008 Plan”), became effective on February 1, 2008 and was approved by the board of directors on January 23, 2008 and by stockholders on March 28, 2008. The 2008 Plan provides for the grant of incentive stock options, nonstatutory stock options, stock appreciation rights, and restricted stock, collectively “awards.” Employees and directors, and any subsidiary corporation’s employees and directors, are eligible to receive awards under the 2008 Plan. However, incentive stock options may only be granted to employees or any subsidiary corporation’s employees. The Compensation Committee has the power to determine the terms of the awards, including the employees and directors who will receive awards, the exercise price of options, which must be no lower than the fair market value of the shares, the fair market value of the shares subject to each award, the number of shares subject to each award, the vesting schedule and exercisability of awards, and the form of consideration payable upon exercise or purchase, as applicable. At the beginning of each calendar year, an additional 1,000,000 shares are added to the awards available for future grants up to 4% of the total number of shares outstanding.

In January 2011, the board of directors approved an additional 2,341,170 shares, to be added to the awards available for future grants under the 2008 Plan. Effective November 2011, the 2008 Plan was amended to (i) increase the number of shares available for grant under the plan by an additional 7,852,566 shares, and (ii) provide that the number of shares reserved for issuance under the plan will be increased automatically on the first day of January in each of the years 2013 through 2017 by a number of shares equal to the lesser of (1) 5% of the total number of the Company’s shares outstanding as of the immediately preceding December 31, or (2) such maximum amount, if any, determined by the Company’s board of directors. During 2011, the board of directors approved a total of 10,193,736 shares to be added to the awards available for future grants under the 2008 Plan.

Shares available for future grants under the 2008 Plan at December 31, 2012 and 2011 were 6,321,935 and 8,213,830 shares, respectively.

 

21


(c) Equity Plan Activity

Stock-Based Compensation

The following table sets forth the total stock-based compensation expense resulting from stock awards included in the Company’s consolidated statements of operations:

 

     Year Ended December 31,  
     2012      2011      2010  

Cost of revenue - subscription

   $ 345      $ 351      $ 218  

Cost of revenue - professional services

     1,033        704        446  

Sales and marketing

     3,179        2,265        1,413  

Research and development

     2,183        1,511        1,147  

General and administrative

     4,442        2,123        1,201  
  

 

 

    

 

 

    

 

 

 

Total stock-based compensation expense

   $ 11,182      $ 6,954      $ 4,425  
  

 

 

    

 

 

    

 

 

 

As of December 31, 2012, 2011 and 2010, $36.0 million, $17.1 million, and $13.0 million, respectively, of total unrecognized stock-based compensation expense related to nonvested shares was expected to be recognized over the respective vesting terms of each award through 2016. The weighted average term of the unrecognized stock-based compensation expense is 3.0 years, 2.7 years and 2.8 years for the years ended December 31, 2012, 2011 and 2010, respectively.

Stock Option Awards

The fair value of options was estimated at the date of grant using a Black-Scholes option pricing model with the following weighted average assumptions:

 

    

Year ended December 31,

    

2012

  

2011

  

2010

Expected volatility

   53.84% - 55.54%    54.99% - 57.78%    59.07% - 62.07%

Risk free interest rate

   0.65% - 0.92%    0.95% - 2.12%    1.50% - 2.43%

Expected dividend yield

   —  %    —  %    —  %

Expected option term (in years)

   6.25    6.25    6.25

Fair value of options granted

   $8.83    $4.56    $3.02

The Company believes the historical volatility of a peer group of companies is representative of future stock price trends. Therefore, expected volatility is based on historical volatility of the publicly traded stock of a peer group of companies analyzed by the Company over the expected term of the options.

The risk-free interest rate for periods within the contractual life of the Company’s stock options is based on the U.S. Treasury yield curve in effect at the time of grant for time periods similar to the expected term of the award. The Company has never declared or paid any cash dividends and does not plan to pay cash dividends in the foreseeable future. The estimated forfeiture rate applied is based on historical forfeiture rates. The expected option term is based on the average of the vesting term and the 10-year contractual lives of all options awarded.

 

22


Stock option activity in the equity incentive plans for 2012 and 2011 was as follows:

 

     Options     Weighted
average
exercise
price
     Weighted
average
remaining

contractual
life
     Aggregate
intrinsic
value
 

Outstanding:

          

Balance at December 31, 2010

     9,166,318      $ 4.4018         7.54       $ 21,983  
  

 

 

         

Granted

     2,819,668        7.9893         

Exercised

     (135,712     3.1747         

Forfeited

     (526,782     6.0964         
  

 

 

         

Balance at December 31, 2011

     11,323,492      $ 5.2309         7.37       $ 54,003   
  

 

 

         

Granted

     2,396,360        16.8965         

Exercised

     (2,002,626     3.8510         

Forfeited

     (504,465     7.3414         
  

 

 

         

Balance at December 31, 2012

     11,212,761      $ 7.8664         7.19       $ 136,051   
  

 

 

         

Exercisable at December 31, 2012

     6,294,169      $ 4.7857         6.06       $ 95,761   

The aggregate intrinsic value represents the total pretax intrinsic value, based on a stock price of $20.00, $10.00 and $6.80 per share at December 31, 2012, 2011 and 2010, respectively, which would have been received by the option holders had all option holders exercised their options as of that date. This amount changes based on the current price of the stock. The total intrinsic value of options exercised was $35.2 million, $0.8 million, and $2.9 million for the years ended December 31, 2012, 2011 and 2010, respectively.

Restricted Stock Awards

During the year ended December 31, 2012, the Company granted 279,829 shares of restricted stock to non-employee directors and as part of employment agreements for certain employees. These shares of restricted stock were granted with a weighted average fair value of $21.76 per share, have a weighted average remaining life of 1.49 years. The Company also granted 686,638 shares of restricted stock as part of the consideration paid for the acquisitions of Pardot and iGoDigital further described in the Acquisitions footnote.

During the year ended December 31, 2011, the Company granted 32,464 shares of restricted stock to non-employee directors with a weighted average fair value of $7.70 per share, which vested in 2012. The Company also granted 41,966 shares of restricted stock as part of the consideration paid for the acquisition of Frontier Tecnologia, Ltda. further described in the Acquisitions footnote.

There were 966,467 shares and 103,244 shares of unvested restricted stock outstanding at December 31, 2012 and 2011, respectively.

(12) 401(k) Savings Plan

The Company has a defined contribution savings plan under Section 401(k) of the Internal Revenue Code. This plan covers substantially all employees who meet minimum age and service requirements and allows participants to defer a portion of their annual compensation on a pretax basis. Contributions to the plan may be made at the discretion of the board of directors. There were contributions of $1.0 million, $1.0 million and $0.6 million made for the years ended December 31, 2012, 2011, and 2010, respectively.

(13) Related Party Transactions

Matthew W. Ferguson, a member of the board of directors, is the President and Chief Executive Officer of CareerBuilder, LLC, a position he has held since 2003. CareerBuilder, LLC has been a client of the Company for several years. During the years ended December 31, 2012, 2011 and 2010, the aggregate amount of revenue recognized by the Company from CareerBuilder, LLC was $1.1 million, $0.9 million, and $0.8 million, respectively. During the years ended December 31, 2012, 2011 and 2010, the Company made immaterial payments to CareerBuilder of less than $50,000, related to services received from CareerBuilder, LLC. Accounts receivable from CareerBuilder, LLC were $0.2 million and $0.1 million as of December 31, 2012 and 2011, respectively. And, there were no amounts due to CareerBuilder, LLC at December 31, 2012 and 2011, respectively.

Julie M.B. Bradley was named as a member of the board of directors in 2012 and is the Chief Financial Officer of TripAdvisor, LLC, a position she has held since 2011. During the years ended December 31, 2012, 2011 and 2010, the aggregate amount of revenue recognized by the Company from TripAdvisor, LLC was $1.3 million, $1.1 million, $1.0 million, respectively. During the years ended December 31, 2012, 2011 and 2010, the Company did not make a payment to TripAdvisor, LLC. Accounts receivable from TripAdvisor, LLC were not a material amount as of December 31, 2012 and there were no amounts due to TripAdvisor, LLC as of December 31, 2012.

All transactions with the related parties noted above were conducted at fair market value with no favorable terms or conditions that are not available to unrelated parties.

(14) Legal Proceedings

On August 24, 2012, RPost Holdings, Inc., RPost Communications Limited, and RMail Limited filed a lawsuit against the Company in the District Court for the Eastern District of Texas alleging willful infringement of five patents and seeking injunctive relief and unspecified damages. On the same date, the plaintiff filed seven other patent infringement actions against seven other companies in the same industry as the Company. The Company has reviewed the patents asserted in the lawsuit and believes there are valid defenses against the claims. However, the outcome of any litigation is inherently uncertain and there can be no assurance as to the ultimate outcome of such matter, especially given the very early stage of the action. As a result, although the Company is vigorously defending against the asserted claims, neither the ultimate outcome of this litigation nor an estimate of a probable loss or any reasonably possible losses can be assessed at this time.

The Company is not currently, nor has it been in the past, subject to any other material legal proceedings. From time to time, however, the Company may become involved in various legal proceedings in the ordinary course of its business, and may be subject to third-party infringement claims. These claims, even those that lack merit, could result in the expenditure of significant financial and managerial resources.

 

23


(15) Selected Quarterly Financial Data (unaudited)

The following table sets forth selected unaudited consolidated statements of operations data. This information was derived from our unaudited consolidated financial statements, which in the opinion of management contain all adjustments necessary for a fair presentation of such financial data in accordance with GAAP.

 

     Three Months Ended  
     Dec. 31,
2012
    Sept. 30,
2012
    June 30,
2012
    Mar. 31,
2012
    Dec. 31,
2011
    Sept. 30,
2011
    June 30,
2011
    Mar. 31,
2011
 

Revenue

   $ 84,242     $ 74,655     $ 69,318     $ 64,057     $ 59,508     $ 55,123     $ 48,836     $ 44,026  

Cost of revenue

     31,224       24,727       23,808       23,841       20,600       18,311       16,618       14,666  

Gross profit

     53,018       49,928       45,510       40,216       38,908       36,812       32,218       29,360  

Net loss before taxes

     (12,952     (721     (2,602     (4,683     (5,887     (7,580     (5,963     (5,207

Net loss

     (12,952     (721     (2,602     (4,683     (6,145     (22,322     (3,706     (3,262

Net loss per common share:

                

Basic

   $ (0.19   $ (0.01   $ (0.04   $ (0.32   $ (0.68   $ (2.55   $ (0.43   $ (0.38

Diluted

   $ (0.19   $ (0.01   $ (0.04   $ (0.32   $ (0.68   $ (2.55   $ (0.43   $ (0.38

 

24

EX-99.3 5 d585097dex993.htm EX-99.3 EX-99.3

Exhibit 99.3

salesforce.com, inc.

UNAUDITED PRO FORMA CONDENSED COMBINED FINANCIAL INFORMATION

The following unaudited pro forma condensed combined financial information are based on the historical financial statements of salesforce.com, inc. (the “Company”) and ExactTarget, Inc. (“ET”) after giving effect to the Company’s acquisition of ET on July 12, 2013 and the assumptions, reclassifications and adjustments described in the accompanying notes to the unaudited pro forma condensed combined financial information.

The unaudited pro forma condensed combined statements of operations for the six months ended July 31, 2013, and year ended January 31, 2013, are presented as if the acquisition of ET had occurred on February 1, 2012 and were carried forward through each of the aforementioned periods presented.

A pro forma condensed combined balance sheet as of July 31, 2013 is not required as the Company’s balance sheet as of July 31, 2013 included in the Form 10-Q as of and for the three and six months ended July 31, 2013 reflects the impact of the acquisition.

The preliminary allocation of the purchase price used in the unaudited pro forma condensed combined financial information is based upon preliminary estimates. These preliminary estimates and assumptions are subject to change during the measurement period (up to one year from the acquisition date) as the Company finalizes the valuations of the tangible and intangible assets acquired and liabilities assumed in connection with the acquisition of ET.

The unaudited pro forma condensed combined financial information is not intended to represent or be indicative of the Company’s consolidated results of operations or financial position that the Company would have reported had the ET acquisition been completed as of the dates presented, and should not be taken as a representation of the Company’s future consolidated results of operations or financial position.

The unaudited pro forma condensed combined financial information does not reflect any operating efficiencies and/or cost savings that the Company may achieve with respect to the combined companies.

The unaudited pro forma condensed combined financial information should be read in conjunction with the historical consolidated financial statements and accompanying notes of the Company included in the Annual Report on Form 10-K for the fiscal year ended January 31, 2013 and the Quarterly Report on Form 10-Q for the quarterly period ended July 31, 2013 and of ET’s financial statements included in Form 8-K/A for the year ended December 31, 2012 and the six months ended June 30, 2013.


salesforce.com, inc.

UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF OPERATIONS

For the Six Months Ended July 31, 2013

 

     Historical              
     Six Months Ended              
     July 31, 2013     June 30, 2013     Pro Forma        
           ExactTarget     Adjustments     Pro Forma  

(in thousands)

   salesforce.com     (Note 1)     (Note 3)     Combined  

Revenues:

        

Subscription and support

   $ 1,745,065      $ 146,661      $ (22,403 )(A)(G)(I)    $ 1,869,323   

Professional services and other

     104,662        36,649        (4,177 )(A)(I)      137,134   
  

 

 

   

 

 

   

 

 

   

 

 

 

Total revenues

     1,849,727        183,310        (26,580     2,006,457   

Cost of revenues:

        

Subscription and support

     314,458        37,825        16,806  (B)(C)(I)      369,089   

Professional services and other

     112,253        28,222        (2,514 )(B)(I)      137,961   
  

 

 

   

 

 

   

 

 

   

 

 

 

Total cost of revenues

     426,711        66,047        14,292        507,050   

Gross profit

     1,423,016        117,263        (40,872     1,499,407   

Operating expenses:

        

Research and development

     280,018        37,244        (3,415 )(B)(I)      313,847   

Marketing and sales

     947,111        77,524        15,752  (B)(C)(G)(I)      1,040,387   

General and administrative

     280,284        30,819        (22,648 )(B)(C)(D)(E)(H)(I)      288,455   
  

 

 

   

 

 

   

 

 

   

 

 

 

Total operating expenses

     1,507,413        145,587        (10,311     1,642,689   

Loss from operations

     (84,397     (28,324     (30,561     (143,282

Investment income

     7,741        0        0        7,741   

Interest expense

     (31,539     0        (2,681 )(F)      (34,220

Other expense

     (2,552     (109     0        (2,661
  

 

 

   

 

 

   

 

 

   

 

 

 

Loss before benefit from income taxes

     (110,747     (28,433     (33,242     (172,422

Benefit from income taxes

     119,629        0        (116,759 )(J)      2,870   
  

 

 

   

 

 

   

 

 

   

 

 

 

Net income (loss)

   $ 8,882      $ (28,433   $ (150,001   $ (169,552
  

 

 

   

 

 

   

 

 

   

 

 

 

Basic net income (loss) per share

   $ 0.02      $ (0.41     $ (0.29

Diluted net income (loss) per share

   $ 0.01      $ (0.41     $ (0.29

Shares used in computing basic net income (loss) per share (Note 5)

     591,210        69,317          591,210   

Shares used in computing diluted net income (loss) per share (Note 5)

     623,865        69,317          591,210   

Amounts include amortization of purchased intangibles from business combinations, as follows (C)(I):

  

Cost of revenues

     43,856        2,166        21,052        67,074   

Marketing and sales

     6,936        1,001        22,016        29,953   

General and administrative

     0        130        (130     0   

Amounts include stock-based expenses, as follows (B)(I):

  

Cost of revenues

     20,659        880        658        22,197   

Research and development

     50,461        2,240        222        52,923   

Marketing and sales

     115,935        2,211        1,662        119,808   

General and administrative

     38,150        2,902        39        41,091   


salesforce.com, inc.

UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF OPERATIONS

For the Year Ended January 31, 2013

 

    Historical              
    Year Ended              
    January 31, 2013     December 31, 2012     Pro Forma        
          ExactTarget     Adjustments     Pro Forma  

(in thousands)

  salesforce.com     (Note 1)     (Note 3)     Combined  

Revenues:

       

Subscription and support

  $ 2,868,808      $ 234,222      $ (64,750 )(A)(G)    $ 3,038,280   

Professional services and other

    181,387        58,050        1,704  (A)      241,141   
 

 

 

   

 

 

   

 

 

   

 

 

 

Total revenues

    3,050,195        292,272        (63,046     3,279,421   

Cost of revenues:

       

Subscription and support

    494,187        56,770        50,958  (B)(C)      601,915   

Professional services and other

    189,392        46,830        2,025  (B)      238,247   
 

 

 

   

 

 

   

 

 

   

 

 

 

Total cost of revenues

    683,579        103,600        52,983        840,162   

Gross profit

    2,366,616        188,672        (116,029     2,439,259   

Operating expenses:

       

Research and development

    429,479        54,022        6,898  (B)      490,399   

Marketing and sales

    1,614,026        115,312        58,442  (B)(C)(G)      1,787,780   

General and administrative

    433,821        39,725        10,261  (B)(C)(E)(H)      483,807   
 

 

 

   

 

 

   

 

 

   

 

 

 

Total operating expenses

    2,477,326        209,059        75,601        2,761,986   

Loss from operations

    (110,710     (20,387     (191,630     (322,727

Investment income

    19,562        0        0        19,562   

Interest expense

    (30,948     0        (6,254 )(F)      (37,202

Other expense

    (5,698     (571     0        (6,269
 

 

 

   

 

 

   

 

 

   

 

 

 

Loss before benefit from income taxes

    (127,794     (20,958     (197,884     (346,636

Benefit from income taxes

    (142,651     0        115,207  (J)      (27,444
 

 

 

   

 

 

   

 

 

   

 

 

 

Net loss

  $ (270,445   $ (20,958   $ (82,677   $ (374,080
 

 

 

   

 

 

   

 

 

   

 

 

 

Basic net income (loss) per share

  $ (0.48   $ (0.39     $ (0.66

Diluted net income (loss) per share

  $ (0.48   $ (0.39     $ (0.66

Shares used in computing basic net income (loss) per share (Note 5)

    564,896        53,856          564,896   

Shares used in computing diluted net income (loss) per share (Note 5)

    564,896        53,856          564,896   

Amounts include amortization of purchased intangibles from business combinations, as follows (C):

  

Cost of revenues

    77,249        1,024        49,634        127,907   

Marketing and sales

    10,922        704        49,695        61,321   

General and administrative

    0        354        (354     0   

Amounts include stock-based expenses, as follows (B):

  

Cost of revenues

    33,757        1,378        3,349        38,484   

Research and development

    76,333        2,183        6,898        85,414   

Marketing and sales

    199,284        3,179        10,357        212,820   

General and administrative

    69,976        4,442        8,639        83,057   

 


salesforce.com, inc.

NOTES TO UNAUDITED PRO FORMA CONDENSED COMBINED FINANCIAL INFORMATION

1. BASIS OF PRO FORMA PRESENTATION

The unaudited pro forma condensed combined statements of operations for the six months ended July 31, 2013, and for the year ended January 31, 2013, are based on the historical financial statements of salesforce.com, inc. (the “Company”) and ExactTarget, Inc. (“ET”) after giving effect to the Company’s acquisition of ET on July 12, 2013 and the assumptions, reclassifications and adjustments described in the accompanying notes to the unaudited pro forma condensed combined financial information.

The Company accounts for business combinations pursuant to Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (ASC) 805, Business Combinations (“ASC 805”). In accordance with ASC 805, the Company uses its best estimates and assumptions to accurately assign fair value to the tangible and intangible assets acquired and liabilities assumed at the acquisition date. Goodwill as of the acquisition date is measured as the excess of purchase consideration over the fair value of tangible and identifiable intangible assets acquired and liabilities assumed.

The fair values assigned to ET’s tangible and intangible assets acquired and liabilities assumed are based on management’s estimates and assumptions. The estimated fair values of these assets acquired and liabilities assumed are considered preliminary and are based on the information that was available as of the date of the acquisition. The preliminary estimated fair values of assets acquired and liabilities assumed, including current and noncurrent income taxes payable and deferred taxes, and identifiable intangible assets may be subject to change as additional information is received and certain tax returns finalized. Thus the provisional measurements of fair value are subject to change. The Company expects to finalize the valuation of the tangible and intangible assets acquired and liabilities assumed as soon as practicable, but not later than one-year from the acquisition date.

The unaudited pro forma condensed combined financial information is not intended to represent or be indicative of the Company’s consolidated results of operations or financial position that would have been reported had the ET acquisition been completed as of the dates presented, and should not be taken as a representation of the Company’s future consolidated results of operations or financial position. The unaudited pro forma condensed combined financial information does not reflect any operating efficiencies, cost savings that the Company may achieve and/or changes in significant accounting policies with respect to the combined companies.

The unaudited pro forma condensed combined financial information should be read in conjunction with the Company’s historical consolidated financial statements and accompanying notes included in its Annual Report on Form 10-K for the fiscal year ended January 31, 2013 and Quarterly Report on Form 10-Q for the quarterly period ended July 31, 2013 and ET’s historical consolidated financial statements and accompanying notes included in the Form 8-K/A for the year ended December 31, 2012 and the six months ended June 30, 2013.

Accounting Periods Presented

ET’s historical fiscal year ended on December 31 and, for purposes of the unaudited pro forma condensed combined financial information, its historical results have been aligned to more closely conform to the Company’s January 31 fiscal year end as explained below.

The unaudited pro forma condensed combined statements of operations of the Company and ET for the six months ended July 31, 2013 and year ended January 31, 2013 are presented as if the ET acquisition had taken place on February 1, 2012. Due to different fiscal period ends, the pro forma statement of operations for the six months ended July 31, 2013 combines the historical results of the Company for the six months ended July 31, 2013 and the historical results of ET for the six months ended June 30, 2013. The pro forma statement of operations of the Company and ET for the year ended January 31, 2013, due to different fiscal period ends, combines the historical results of the Company for the year ended January 31, 2013 and the historical results of ET for the year ended December 31, 2012.

A pro forma condensed combined balance sheet as of July 31, 2013 is not required as the Company’s balance sheet as of July 31, 2013 included in the Form 10-Q as of and for the three and six months ended July 31, 2013 reflects the impact of the acquisition.

Reclassifications

No reclassifications were required to the presentation of ET’s historical financial statements in order to conform to the Company’s presentation.


2. ACQUISITION OF EXACTTARGET, INC.

On July 12, 2013, the Company acquired for cash the outstanding stock of ET, a leading global provider of cross-channel, digital marketing solutions that empower organizations of all sizes to communicate with their customers through the digital channels they use most. The Company acquired ET to, among other things, create a world-class marketing platform across the channels of email, social, mobile and the web. The Company has included the financial results of ET in the consolidated financial statements from the date of acquisition. The preliminary acquisition date fair value of the consideration transferred for ET was approximately $2.6 billion, including the proceeds from the term loan of $300.0 million, which consisted of the following (in thousands):

 

     Fair Value  

Cash

   $ 2,567,098   

Fair value of equity awards assumed

     40,067   
  

 

 

 

Total

   $ 2,607,165   
  

 

 

 

The preliminary estimated fair value of the stock options assumed by the Company was determined using the Black-Scholes option pricing model. The share conversion ratio of 0.84 was applied to convert ET’s outstanding equity awards for ET’s common stock into equity awards for shares of the Company’s common stock.

The following table summarizes the preliminary estimated fair values of assets acquired and liabilities assumed as of the date of acquisition (in thousands):

 

     Fair Value  

Cash, cash equivalents and marketable securities

   $ 91,549   

Accounts receivable

     63,320   

Other current assets

     20,965   

Customer contract asset, current and noncurrent

     201,161   

Property and equipment

     64,782   

Other noncurrent assets

     4,379   

Intangible assets

     708,260   

Goodwill

     1,852,852   

Accounts payable, accrued expenses and other liabilities

     (66,346

Deferred revenue, current and noncurrent

     (46,525

Customer liability, current and noncurrent

     (141,783

Other liabilities, noncurrent

     (1,825

Deferred tax liability

     (143,624
  

 

 

 

Net assets acquired

   $ 2,607,165   
  

 

 

 

The excess of preliminary purchase consideration over the preliminary fair value of net tangible and identifiable intangible assets acquired was recorded as goodwill. The preliminary fair values assigned to tangible and identifiable intangible assets acquired and liabilities assumed are based on management’s estimates and assumptions. The deferred tax liability established was primarily a result of the difference in the book basis and tax basis related to the identifiable intangible assets. The preliminary estimated fair values of assets acquired and liabilities assumed, including current and noncurrent income taxes payable and deferred taxes, and identifiable intangible assets may be subject to change as additional information is received and certain tax returns are finalized. Thus the provisional measurements of fair value set forth above are subject to change. The Company expects to finalize the valuation as soon as practicable, but not later than one-year from the acquisition date.

The following table sets forth the components of identifiable intangible assets acquired and their preliminary estimated useful lives as of the date of acquisition (in thousands):

 

     Fair Value      Useful Life  

Developed technology

   $ 307,200         4-7 years   

Customer relationships

     362,200         6-8 years   

Trade name and trademark

     29,400         10 years   

Other purchased intangible assets

     9,460         3-4 years   
  

 

 

    

Total intangible assets subject to amortization

   $ 708,260      
  

 

 

    

Developed technology represents the preliminary estimated fair value of ET’s digital marketing technology. Customer relationships represent the preliminary estimated fair values of the underlying relationships with ET customers. The goodwill balance is primarily attributed to the assembled workforce and expanded market opportunities when integrating ET’s digital marketing technology with the Company’s other offerings. The goodwill balance is not deductible for U.S. income tax purposes.

The Company assumed unvested options and restricted stock with a preliminary estimated fair value of $101.6 million. Of the total consideration, a portion was preliminarily allocated to the purchase consideration and the remainder of the preliminary estimated fair value was preliminarily allocated to future services and will be expensed over the remaining service periods on a straight-line basis.

3. TERM LOAN

On July 11, 2013, the Company entered into a credit agreement (the “Credit Agreement”) with Bank of America, N.A. and certain other lenders. The Credit Agreement provides for a $300.0 million term loan (the “Term Loan”) maturing on July 11, 2016 (the “Maturity Date”) and bears interest at the Company’s option at either a base rate plus a spread of 0.50% to 1.00% or an adjusted LIBOR rate as defined in the Credit Agreement plus a spread of 1.50% to 2.00%.

The Company entered into the Term Loan in conjunction with and for purposes of funding the acquisition of ET.

Interest is due and payable in arrears quarterly for the loan bearing interest at the base rate and at the end of an interest period in the case of the loan bearing interest at the adjusted LIBOR rate. The Term Loan is payable in quarterly installments equal to $7.5 million beginning on September 30, 2013, with the remaining outstanding principal amount of the term loan being due and payable on the Maturity Date. The Company may prepay the Term Loan, in whole or in part at anytime during the term of the Term Loan. Amounts repaid or prepaid may not be reborrowed under the terms of the Credit Agreement. The Term Loan is secured by a pledge of 100 percent of the equity securities of the Company’s direct domestic subsidiaries and 65 percent of the equity securities of the Company’s foreign subsidiaries.

The Credit Agreement contains certain customary affirmative and negative covenants, including a consolidated leverage ratio covenant, a consolidated interest coverage ratio covenant, a limit on the Company’s ability to incur additional indebtedness, issue preferred stock or pay dividends, and certain other restrictions on the Company’s activities each defined specifically in the Credit Agreement. The Company was in compliance with the Credit Agreement’s covenants as of July 31, 2013.

The weighted average interest rate on the Term Loan was 2.3% as of July 31, 2013. Accrued interest on the Term Loan was $0.4 million as of July 31, 2013. As of July 31, 2013, the current portion outstanding under the Term Loan was $30.0 million and the noncurrent outstanding portion was $270.0 million.

4. PRO FORMA ADJUSTMENTS

The following pro forma adjustments are included in the Company’s unaudited pro forma condensed combined financial information:

(A) To record a reduction in revenues related to the estimated fair value of the acquired deferred revenue and the customer liability. The difference between the preliminary fair values of acquired deferred revenues, representing amounts equivalent to the estimated costs plus an appropriate profit margin to fulfill the obligations assumed, and the historical carrying amounts of ET’s deferred revenues results in a discount to the recorded deferred revenue and is therefore subsequently recognized as a reduction to revenues.

 

in thousands

   Six Months Ended
July 31, 2013
    Year Ended
January 31, 2013
 

Subscription and support

   $ 9,570      $ 63,140   

Professional services and other

     (154     (1,704
  

 

 

   

 

 

 

Total reduction to revenue

   $ 9,416      $ 61,436   
  

 

 

   

 

 

 

(B) To record the estimated stock-based compensation expense related to the unvested portion of ET stock options and restricted stock-based awards assumed in connection with the acquisition using the straight-line amortization method over the remaining vesting periods.

 

     Six Months Ended July 31, 2013  

(in thousands)

   ET Historical Stock-
Based Compensation
     Stock-Based
Compensation Expense
Based Upon
Preliminary Fair
Values
     Increase in
Stock-Based
Compensation
Expense
 

Cost of revenues - subscriptions

   $ 282       $ 567       $ 285   

Cost of revenues - services

     598         1,208         610   

Research and development

     2,240         3,132         892   

Marketing and sales

     2,211         4,622         2,411   

General and administrative

     2,902         3,275         373   
  

 

 

    

 

 

    

 

 

 

Total stock-based compensation

   $ 8,233       $ 12,804       $ 4,571   
  

 

 

    

 

 

    

 

 

 

 

     Year Ended January 31, 2013  

(in thousands)

   ET Historical Stock-
Based Compensation
     Stock-Based
Compensation Expense
Based Upon
Preliminary Fair
Values
     Increase in
Stock-Based
Compensation
Expense
 

Cost of revenues - subscriptions

   $ 345       $ 1,669       $ 1,324   

Cost of revenues - services

     1,033         3,058         2,025   

Research and development

     2,183         9,081         6,898   

Marketing and sales

     3,179         13,536         10,357   

General and administrative

     4,442         13,081         8,639   
  

 

 

    

 

 

    

 

 

 

Total stock-based compensation

   $ 11,182       $ 40,425       $ 29,243   
  

 

 

    

 

 

    

 

 

 

(C) To record the estimated amortization expense related to the intangible assets acquired in connection with the Company’s acquisition of ET.


      Six Months Ended July 31, 2013  

(in thousands)

   ET  Historical
Amortization
Expense
     Amortization Expense
Based Upon
Preliminary Fair
Values
     Increase in
Amortization
Expense
 

Cost of revenues – subscription and support

   $ 2,166       $ 25,329       $ 23,163   

Marketing and sales

     1,001         25,199         24,198   

General and administrative

     130         0         (130
  

 

 

    

 

 

    

 

 

 

Amortization expense

   $ 3,297       $ 50,528       $ 47,231   
  

 

 

    

 

 

    

 

 

 
     Year Ended January 31, 2013  

(in thousands)

   ET  Historical
Amortization
Expense
     Amortization Expense
Based Upon
Preliminary Fair
Values
     Increase in
Amortization
Expense
 

Cost of revenues – subscription and support

   $ 1,024       $ 50,658       $ 49,634   

Marketing and sales

     704         50,399         49,695   

General and administrative

     354         0         (354
  

 

 

    

 

 

    

 

 

 

Amortization expense

   $ 2,082       $ 101,057       $ 98,975   
  

 

 

    

 

 

    

 

 

 

(D) To eliminate acquisition related transaction costs of $5.5 million and $16.0 million that were incurred by ET and the Company in the six months ended June 30, 2013 and July 31, 2013, respectively.

(E) To record the increase in depreciation expense as a result of the increase in fair value of ET’s property, plant and equipment, net. For presentation purposes, this amount is reflected in General and administrative and not allocated.

 

(in thousands)

   Total increase in
Depreciation Expense
     Six Months Ended
July 31, 2013
     Year Ended
January 31, 2013
 

Increase in depreciation expense

   $ 2,405       $ 328       $ 655   

(F) To record interest expense associated with the issuance of a Term Loan to finance a portion of the cash consideration exchanged using the effective interest rate at the time of acquisition. The expense reflects the quarterly interest and principal payments.

 

(in thousands)

   Par Value      Effective
Annual Interest Rate
    Increase in Interest
Expense for Six
Months Ended July 31,
2013
     Increase in Interest
Expense for Year
Ended January 31,
2013
 

Three-year term loan

   $ 300,000         3.25   $ 2,681       $ 6,254   

(G) To eliminate revenues, and corresponding expenses between the Company and ET for the periods presented. The pro forma effects related to other expenses for the periods presented were not significant.

(H) To record the amortization of the favorable lease contract asset established upon purchase accounting. The asset represents the difference between the fair value and minimum lease obligations under outstanding leases acquired from ET.

 

(in thousands)

   Six Months Ended
July 31, 2013
     Year Ended
January 31, 2013
 

Amortization of favorable lease contract

   $ 652       $ 1,321   

(I) To eliminate ETs results included in the Company’s results for the period from the acquisition of July 12, 2013 to July 31, 2013.


(J) The following table presents pro forma income tax adjustments to the periods presented. The Company released a portion of its valuation allowance resulting from the acquisition of ExactTarget. The related tax benefit as well as other pro forma adjustments are reflected in the respective periods.

 

(Dollars in thousands)

   Six Months
Ended

July 31,
2013
    Year
Ended
January 31,
2013
 

Tax benefit related to valuation allowance change

   $ (117,992   $ 117,992   

Other proforma income tax adjustments

     1,233        (2,785
  

 

 

   

 

 

 

Pro forma adjustment to (increase)/decrease (provision)/benefit from income taxes

   $ (116,759   $ 115,207   
  

 

 

   

 

 

 

5. PRO FORMA EARNINGS PER SHARE

The pro forma basic and diluted earnings per share amounts presented in the unaudited pro forma condensed combined statements of operations are based upon the weighted average number of the Company’s common shares outstanding. Our acquisition of ET had substantially no impact to our basic weighted average common shares outstanding calculations for the unaudited pro forma condensed combined statements of operations periods presented.