20-F 1 d64193_20-f.htm REGISTRATION STATEMENT
As filed with the Securities and Exchange Commission on June 28, 2005
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 20-F
 

(Mark One)

o

REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES EXCHANGE ACT OF 1934

 

 

OR

 

 

x

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

 

 

     For the fiscal year ended December 31, 2004

 

 

OR

 

 

o

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

Commission file number 001-16081


HAVAS
(Exact name of Registrant as specified in charter)

Republic of France
(Jurisdiction of incorporation or organization)

2 allée de Longchamp
92281 Suresnes Cedex, France
(Address of principal executive offices)

Securities registered or to be registered pursuant to Section 12(b) of the Act:  None


Securities registered or to be registered pursuant to Section 12(g) of the Act:

 

 

Title of each class

 

Name of each exchange on which registered

 


 


       

 

American Depositary Shares, each representing one ordinary share, nominal value €0.40 per share

 

Nasdaq National Market





Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act:   None


           The number of outstanding shares of each of the issuer’s classes of capital or common stock as of December 31, 2004 : 421,398,323 ordinary shares, nominal value €0.40 per share.

          Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes x  No o

          Indicate by check mark which financial statement item the registrant has elected to follow.  Item 17 o Item 18 x




TABLE OF CONTENTS  

 
        Page
   
     
FORWARD-LOOKING STATEMENTS   1
NON-U.S. GAAP FINANCIAL INFORMATION   2
NOTE REGARDING DISCONTINUED OPERATIONS   3
PART I      
ITEM 1. IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS   4
ITEM 2. OFFER STATISTICS AND EXPECTED TIMETABLE   4
ITEM 3. KEY INFORMATION   4
  3.A Selected financial data   4
  3.B Capitalization and indebtedness   6
  3.C Reasons for the offer and use of proceeds   6
  3.D Risk factors   6
ITEM 4. INFORMATION ON THE COMPANY   13
ITEM 5. OPERATING AND FINANCIAL REVIEW AND PROSPECTS   23
ITEM 6. DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES   48
ITEM 7. MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS   63
ITEM 8. FINANCIAL INFORMATION   65
  8.A Consolidated statements and other financial information   65
ITEM 9. THE OFFER AND LISTING   68
  9.A Listing details   68
  9.B Plan of distribution   69
  9.C Markets   69
  9.D Selling shareholders   69
  9.E Dilution   70



  9.F Expenses of the issue   70
ITEM 10. ADDITIONAL INFORMATION   70
  10.A Share capital   70
  10.B Memorandum and Articles of Association   70
  10.C Material contracts   77
  10.D Exchange controls   79
  10.E Taxation   79
  10.F Dividends and paying agents   85
  10.G Statement by experts   85
  10.H Documents on display   85
  10.I Subsidiary information   86
ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK   86
ITEM 12. DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES   87
PART II      
ITEM 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES   87
ITEM 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS   87
ITEM 15. CONTROLS AND PROCEDURES   88
ITEM 16. [RESERVED]   88
ITEM 16A. AUDIT COMMITTEE FINANCIAL EXPERT   88
ITEM 16B. CODE OF ETHICS   88
ITEM 16C. PRINCIPAL ACCOUNTANT FEES AND SERVICES   88
ITEM 16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES   89
ITEM 16E. PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS   89
PART III      
ITEM 17. FINANCIAL STATEMENTS   90
ITEM 18. FINANCIAL STATEMENTS   90
ITEM 19. EXHIBITS   90



FORWARD-LOOKING STATEMENTS

          This annual report on Form 20-F may contain certain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which we refer to as the Exchange Act, relating to our business and the industry and sectors in which we and our subsidiaries operate. In particular, among other statements, the statements in Item 4 “Information on the Company” with regard to management objectives, industry trends, market standing and business risks, the statements in Item 5 “Operating and Financial Review and Prospects” with regard to trends in results of operations, margins and overall market trends, the statements in Item 8 “Financial Information” relating to legal proceedings and the statements in Item 11 “Quantitative and Qualitative Disclosures about Market Risk” are forward-looking in nature. Forward-looking statements can be identified by the use of forward-looking words, such as “may,” “will,” “project,” “estimate,” “anticipate,” “plan,” “believe,” “expect,” “intend,” “continue,” “potential,” “opportunity,” “objective,” “goal” or the negative of those terms or other variations of those terms or comparable words or expressions. By their nature, forward-looking statements involve risks and uncertainties because they are based on our current expectations, estimates, projections and assumptions concerning events and circumstances that will occur in the future. There are a number of factors that could cause our actual results and developments to differ materially from those expressed or implied by these forward-looking statements. These factors include the following:

 
the general economic conditions in our principal markets, including any economic disruption or uncertainty resulting from geopolitical events or terrorist attacks or similar events that may occur in the future;
   
the level of worldwide spending on advertising and communications services by advertisers;
   
our ability to retain existing clients and attract new ones;
   
the unanticipated loss of an important client or a portion of an important client’s business, changes in the advertising and communications services budgets of clients, and the financial performance and condition of clients;
   
our ability to manage our business during the period of transition prior to the installation of a new Chairman and Chief Executive Officer and thereafter;
   
our ability to retain key personnel while continuing to control labor costs;
   
the impact of competition in our industry;
   
our ability to implement our strategy and to successfully integrate businesses we have acquired; and
   
our ability to adjust to the changing trends in our industry.
 

          Forward-looking statements speak only as of the date they are made, and we undertake no obligation to update publicly any of them in light of new information or future events or circumstances, except as required by law.


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NON-U.S. GAAP FINANCIAL INFORMATION

          Our audited consolidated financial statements included in this annual report on Form 20-F have been prepared using generally accepted accounting principles in the United States, which we refer to as U.S. GAAP. This annual report on Form 20-F may also contain financial information calculated and presented in accordance with generally accepted accounting principles in France, which we refer to as French GAAP, as well as financial information calculated on a “pro forma” basis, including information that is restated to exclude the impact of specified historical events. Because this financial information by its very nature is not calculated and presented in accordance with U.S. GAAP, it should not be viewed as a substitute for, and should be read in conjunction with, our audited consolidated financial statements and the notes to the financial statements included in this annual report.


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NOTE REGARDING DISCONTINUED OPERATIONS

          In the fourth quarter of 2003, we completed the strategic reorganization of our business operations that was announced in September 2003. As part of our strategic reorganization, our management targeted for sale or cessation of operations a number of companies that were not engaged primarily in activities within our core areas of competence, were not strategic investments, did not meet our financial performance criteria or otherwise did not fit into our new organization. This reorganization was finalized in 2004. Accordingly, we have reported our discontinued operations in accordance with Statement of Financial Accounting Standards, which we refer to as SFAS, No. 144, “Accounting for the Impairment or Disposal of Long-Lived Assets.” The results of operations of the businesses sold or closed during 2003 and 2004 have been reported as discontinued operations for the years ended December 31, 2004, 2003 and 2002. (See Note 8 to the consolidated financial statements included in this annual report.) The results presented in our consolidated financial statements have been adjusted to exclude the impact of discontinued operations, and the selected financial data set forth in Item 3.A below have been adjusted to reflect discontinued operations, for the years ended December 31, 2004, 2003, 2002 and 2001.


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PART I  

ITEM 1.  IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS

          Not applicable.

ITEM 2. OFFER STATISTICS AND EXPECTED TIMETABLE

          Not applicable.

ITEM 3. KEY INFORMATION

3.A  Selected financial data

          The following tables summarize our selected financial data and are qualified in their entirety by reference to, and should be read in conjunction with, our audited consolidated financial statements and the notes to the financial statements included in this annual report. The historical financial data as of and for the years ended December 31, 2004, 2003, 2002, 2001 and 2000 have been derived from our audited consolidated financial statements prepared using U.S. GAAP.

 
       

For the Years Ended December 31,

 

 
2004
  2003   2002   2001   2000  

 
 
 
 
 
(in millions of euros, except per share data)
 

 
      adjusted(1)   adjusted(2)   adjusted(2)        
  Consolidated Statement of Operations Data:                              
  Net revenues   1,449     1,525     1,811     1,956     1,644  
  Operating Income (loss)   112     (119 )   (217 )   (149 )   115  
  Income (loss) from continuing operations   50     (334 )   (312 )   (176 )   29  
  Net income (loss)   33     (423 )   (1,433 )   (175 )   29  
  Per share data :                              
      Operating income (loss), basic(3)   0.33     (0.34 )   (0.69 )   (0.49 )   0.59  
      Income (loss) from continuing operations, basic(3)        0.15     (1.05 )   (0.99 )   (0.58 )   0.15  
      Net income (loss), basic(3)   0.10     (1.33 )   (4.53 )   (0.58 )   0.15  
      Net income (loss), diluted(3)   0.10     (1.33 )   (4.53 )   (0.58 )   0.13  
      Dividend per share(3)(4)   0.07     0.07     0.13     0.24       0.24  
   

(1) 2003 financial data have been adjusted due to the decision not to sell a subsidiary previously reported as discontinued.
   
(2) 2002 and 2001 financial data have been adjusted to exclude the impact of discontinued operations.
   
(3) Per share data have been adjusted for the 20-for-1 stock split that occurred on May 26, 2000 and have been further adjusted by a factor of 0.93254, reflecting the distribution of preferential subscription rights to our shareholders, following our share offering with preferential subscription rights, which we sometimes refer to as a rights offering, that occurred on October 19, 2004.
   
(4) These amounts reflect the dividend accrued for the year indicated, including, for 2003 and prior years, the

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  French avoir fiscal (before deduction of any French withholding tax). Actual payment of the annual dividend for each fiscal year occurs following our annual meeting of shareholders in the subsequent year. For an explanation of the French avoir fiscal, see “Item 10. Additional Information —Taxation—French taxation—Taxation of Dividends on Shares — Avoir Fiscal — Tax Credit” and “Précompte — 25% Equalization Tax” beginning on page 79 and “Taxation—Taxation of U.S. investors—Taxation of dividends” beginning on page 81.
   
  As of December 31,  
 
 
  2004   2003   2002   2001   2000  
 
 
  (in millions of euros, except share data)
 
 
 
        adjusted(1)   adjusted(2)
  adjusted(2)          
Consolidated Balance Sheet Data:                                
Current assets   1,980     2,285     2,729     2,724     2,204  
Total assets   3,973     4,376     5,337     7,091     5,794  
Financial Debt(3)   803       1,336       1,481       1,086       1,121  
Shareholders’ Equity     1,154       778       1,347       3,049     2,666  
Number of shares outstanding(4)     421,398,323     298,581,996     295,589,481     294,018,722     249,818,077  
 

(1) 2003 financial data have been adjusted due to the decision not to sell a subsidiary previously reported as discontinued.
   
(2) 2002 and 2001 financial data have been adjusted to exclude the impact of discontinued operations.
   
(3) Our financial debt consists of short-term and long-term bank debt, convertible and/or exchangeable bonds and capitalized lease obligations.
   
(4) Number of shares outstanding has been adjusted for the 20-for-1 stock split that occurred on May 26, 2000.
 

Exchange rate information  

          Euro into U.S. dollars. The exchange rate for the euro against the U.S. dollar at June 27, 2005 was €1.00 to $1.2152 at the noon buying rate. (Source: Federal Reserve Bank of New York.) The following table sets forth the high, low and average exchange rates for the euro against the U.S. dollar in each of the last five years and in each of the last six months.


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  High   Low   Average (1)  
 
 
 
 
Euro to U.S. Dollar: ($)   ($)   ($)  
May 2005   1.2936     1.2349     1.2697  
April 2005   1.3093     1.2819     1.2943  
March 2005   1.3465     1.2877     1.3185  
February 2005   1.3274     1.2773     1.3013  
January 2005   1.3476     1.2954     1.3123  
December 2004   1.3625     1.3224     1.3406  
2004   1.3625     1.1801     1.2438  
2003   1.2597     1.0361     1.1411  
2002   1.0485     0.8594     0.9495  
2001   0.9535     0.8370     0.8909  
2000   1.0335     0.8270     0.9207  
 

(1) Monthly averages represent the average of the noon buying rates for euro for each business day during the relevant month. Annual averages represent the average of the noon buying rates for euro on the last business day of each month during the relevant year. (Source: Federal Reserve Bank of New York.)
 

3.B  Capitalization and indebtedness

          Not applicable.

3.C  Reasons for the offer and use of proceeds

          Not applicable.

3.D  Risk factors

          You should carefully consider all of the information set forth in this annual report and in the following risk factors. The risks below are not the only ones we face. Additional risks not currently known by us or that we currently deem immaterial may also significantly impair our business operations. If any of the following risks actually occurs, our business, prospects, financial condition, results of operations, ability to service and re-finance debt and ability to pay expected dividends to shareholders could be materially adversely affected. In any such case, the market price of our shares and our American Depositary Shares, or ADSs, could decline and you could lose all or part of your investment in our company. This annual report also contains forward-looking statements that involve risks and uncertainties. Our results could materially differ from those anticipated in these forward-looking statements as a result of various factors, including the risks we face as described below and elsewhere. See “Forward-Looking Statements” on page 1.

          Our operating results are highly susceptible to economic conditions, and a downturn in the overall economy or our industry could seriously harm our performance.  

          The amount of money that companies spend for advertising and communications services to promote their brands, products and services is highly sensitive to fluctuations in general economic conditions. During economic downturns, companies may find that expenditures on advertising and communications services are easier to reduce than other expenses related to their operations. As a result, we have found that our industry may experience a disproportionately adverse impact from a downturn in the overall economy. In addition, we may face increased pricing pressure during economic downturns.

          In each of 2001 and 2002, the downturn in the overall economy was accompanied by a severe drop in demand for services in our industry, which had a material adverse affect on our results of operations for each year. Weakness in demand for our services continued in 2003. Although demand for our services in 2004 improved substantially, we cannot assure you that the conditions in our industry and the overall economy will continue to improve in 2005, or that a further decline in our industry or the economy, or economic disruption or uncertainty resulting from geopolitical events or terrorist attacks or similar events, will not have a material adverse affect on our prospects, business, financial condition or results of operations.

          We have substantial scheduled debt payments and may need to refinance some of our debt at maturity.

          As of December 31, 2004, the total principal amount of our outstanding financial debt, which consisted of short-term and long-term bank debt, two series of convertible and/or exchangeable bonds, and capitalized lease


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obligations, was approximately €803.2 million. Based on the bonds outstanding at December 31, 2004 from our two series of convertible and/or exchangeable bonds, and assuming no conversion, exchange or repurchase prior to maturity, we will be required to pay €221.2 million when the first series matures on January 1, 2006 and an additional €468 million when the second series matures on January 1, 2009. Our cash flow from operations may not be sufficient to meet these required payments of principal and interest. We may be required, therefore, to refinance our existing debt, the terms of which might not be as favorable as the terms of existing debt, if we are able to refinance our existing debt at all. If principal, premium and interest payments due at maturity on any of our financial debt cannot be refinanced, extended or paid with proceeds of other capital transactions, including new equity capital, our cash flow from operations may not be sufficient in all years to repay all maturing debt.

          A continuing default under our credit facilities could result in the acceleration of payment under various of our other debts.  

          At December 31, 2003 and 2002, we were not in compliance with financial ratios under two of our credit facilities, for an aggregate principal amount of €22.6 million and €33.8 million, respectively. At June 30, 2004, we were not in compliance with financial ratios under one of our credit facilities for an aggregate principal amount of €9.6 million. As of December 31, 2004, we were in compliance with all financial ratios. Although our credit facility banks have waived any default with respect to the past noncompliance, if they do not grant a waiver in the event of future noncompliance, these defaults could trigger the acceleration of payment under one or more of our credit facilities. Such an acceleration could result in the acceleration of payment under our convertible and/or exchangeable bonds due January 1, 2009, which had an aggregate principal amount and interest of €472.6 million at December 31, 2004. In the event of such an acceleration under our credit facilities and our convertible and/or exchangeable bonds, we may be unable to meet our obligations under those debts.

          Our typical contracts provide clients with the right to cancel for any reason, which has enabled clients to move freely to other agencies, and which has resulted and may continue to result in lost revenues.

          Our clients typically have the right to cancel contracts with us for any reason upon prior written notice, usually ranging from 90 days to 180 days. Clients are also generally free to move from one agency to another with relative ease. As is typical in the advertising and communications services industry, we have lost or resigned client accounts and assignments in the past for a variety of reasons, including conflicts with newly acquired clients, and we may continue to lose or resign client accounts in the future for similar or other reasons. In addition, clients generally are able to reduce advertising and communications services spending or cancel projects at any time for any reason. Sometimes our clients may withdraw their products from the market or they may be restricted in their ability to advertise and promote their products because of regulatory requirements. We may not successfully replace revenues stemming from clients that leave or significantly reduce their spending on advertising and communications services. Any loss of one or more of our largest clients could harm our results of operations, slow our growth and cause a decline in our revenues.

          We may be unable to collect balances due from any client that files for bankruptcy or becomes insolvent.  

          We generally provide advertising and communications services to our clients in advance of our receipt of payment. The invoices for these services are typically payable within 30 to 60 days. In addition, we commit to media and production purchases on behalf of some of our clients. If one or more of our clients files for bankruptcy, or becomes insolvent or otherwise is unable to pay for the services we provide, we may be unable to collect balances due to us on a timely basis or at all. In addition, in that event, media and production companies may look to us to pay for media purchases and production work to which we committed as an agent on behalf of these clients.

          On July 21, 2002, WorldCom, Inc., one of our clients, now known as MCI, Inc., filed for reorganization under Chapter 11 of the United States Bankruptcy Code. We provide both advertising and marketing services and media services to MCI. With respect to media, we had outstanding pre-bankruptcy petition media receivables of approximately $26.4 million as of December 31, 2003 and in parallel, we had outstanding pre-bankruptcy petition media payables for the media space reserved on behalf of MCI of approximately $26.9 million as of December 31, 2003. With respect to commissions and advertising production work, we had outstanding pre-bankruptcy petition


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receivables of approximately $10.4 million in our financial statements as of December 31, 2003 and 2002, which were fully reserved as of December 31, 2002.

          On August 4, 2003, we entered into an agreement to compromise the pre-bankruptcy amounts due to us. Under its terms, the agreement became effective upon MCI emerging from U.S. Chapter 11 protection. The agreement provided for the payment of a certain portion of the amount due to us. As a consequence, in 2003 we reversed $6.6 million of the $10.4 million reserve that we recorded in our financial statements at December 31, 2002.

          On April 20, 2004, MCI emerged from bankruptcy and the agreement became effective. On May 26, 2004, MCI paid us $14.3 million pursuant to the agreement. We have distributed a substantial portion of the amount received from MCI to media and production vendors. Consequently, as of December 31, 2004, we offset the remaining receivables against the payables in our financial statements in a residual amount of $18 million.

          We may need to make further impairment charges, which could have an adverse impact on our reported earnings.  

          During 2002, we recorded significant goodwill impairment charges and, in 2003, we recorded additional impairment charges. As of December 31, 2004, there was approximately €1,827.1 million of goodwill and other intangible assets on our balance sheet. We periodically evaluate the realizability of all of our goodwill and other intangible assets. Future events, including strategic decisions of our company, could cause us to conclude that impairment indicators exist and that the asset values associated with a given operation have become impaired. Any resulting impairment loss would have an adverse impact on our reported earnings in the period of such charge.

          We are facing increased competition from existing multinational advertising and communications services companies as well as new competitors in related industries, which may harm our performance.

          The advertising and communications services industry is highly competitive, and we expect it to remain so. Our principal competitors in the advertising, communications services and related businesses are other large multinational advertising and communications services companies, as well as numerous smaller agencies that operate only in a small number of local markets, regions or countries. In addition, with respect to media planning and media buying activities, we compete with divisions of other large multinational advertising and communications services companies as well as specialized media buying and planning companies. We also encounter competition from some consulting firms that have developed practices in marketing and communications. New competitors also include smaller companies such as systems integrators, database marketing and modeling companies and telemarketers, which offer technological solutions to marketing and communications issues faced by clients. As a result of the increasingly competitive environment, we may lose clients and potential clients to our competitors, which would negatively affect our growth and harm our business.

          We have lost client accounts in the past and may continue to lose accounts in the future as a result of clients periodically conducting competitive reviews of their accounts, which may cause our revenues to decline and our business to suffer. For example, in February 2005 we lost our second biggest client, Intel Corporation, following a competitive review.

          In the advertising and communications services industry, some clients require agencies to compete for business periodically. We have lost client accounts in the past as a result of such periodic open competitions. For example, in February 2005 we lost our second biggest client, Intel Corporation, following a competitive review. To the extent that our existing clients continue to require us to participate in open competitions to maintain accounts, it increases the risk of losing those accounts, which losses may harm our business and reduce our revenues.

          If we fail to attract and retain qualified key creative, research, media and account personnel, our operating results may suffer.

          Our success depends significantly on the skills of our creative, research, media and account personnel and their relationships with our clients. These employees may resign from their positions at any time. Many of these


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employees may be difficult to replace. If we lose one or more key personnel, we may not be able to find suitable replacements and we may lose important clients, which may negatively affect our ability to sustain and grow our business. In addition, since demand among advertising and communications services companies for qualified personnel is very high, to retain our personnel we may have to increase the salaries, bonuses, fringe benefits and other compensation we offer to them, which may negatively affect our operating results.

          The loss of services of one or more key management personnel may adversely affect our ability to manage and coordinate our diverse group of businesses, which could harm our performance.

          We depend on the services of our senior management team to manage and coordinate the global activities of our three principal operating divisions and to implement our business strategies. The services provided by our senior management team are critical to our success, and the members of our senior management team may be difficult to replace. The members of our senior management team may resign from their positions at any time. On June 21, 2005, our board of directors brought to an end Mr. Alain de Pouzilhac’s term of office as our Chairman and Chief Executive Officer, replacing him with Mr. Richard Colker, one of our directors, as our interim Chairman and Chief Executive Officer. While our board of directors will engage immediately in a search for a new Chairman and Chief Executive Officer for our Company, there can be no assurance about the length of time that the search process may take, how effective it might be or how effective a new Chairman and Chief Executive Officer may be. As is often the case in times of transition, additional members of our management team may resign from their positions. Loss of the services of one or more members of our senior management team could seriously disrupt our ability to manage and coordinate effectively the global activities of our three principal operating divisions and to implement our business strategies, and may adversely affect our ability to retain key clients.

          An important component of our business strategy has been external growth through acquisitions, which involves numerous risks and could result in shareholder dilution.

          We acquired more than 40 companies in 1999, more than 35 companies in 2000 and more than 20 companies in 2001. Although the pace of our acquisitions slowed substantially from 2001 though 2004, we intend to continue to pursue acquisitions in the future to enhance our capabilities and expand our geographic reach. Acquisitions involve a number of risks, including:

 
  the difficulty of integrating the activities, technologies and service offerings of the acquired businesses;
     
  the diversion of our management’s resources to difficult integration issues rather than the other aspects of our businesses;
     
  the management of physically and culturally distant and diverse entities;
     
  the possible loss of key personnel in the businesses acquired;
     
  the failure of acquired companies to perform as expected; and
     
  the loss or resignation of business due to client conflicts.
 

          Failure to overcome these risks or other problems encountered in any of our acquisitions could negatively impact our growth or lower the quality of our services, which could reduce customer demand and harm our revenues and operating results.

          In addition, we may pay the purchase price for some of our acquisitions by issuing Havas shares or ADSs, which could result in dilution to our current shareholders. We may also incur additional debt and contingent liabilities and recognize increased amortization or impairment expenses related to goodwill and other intangible assets in connection with our acquisitions, which could negatively affect our financial condition and our operating results.

         Fluctuations in the exchange rates between the euro and the various currencies in which we conduct business may adversely affect our operating results and the value of our ADSs.  

          We record the revenues and expenses of our local operations in their home currencies and translate these amounts into euro. As a result, fluctuations in foreign currency exchange rates in markets where we derive


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significant revenues or have significant operations may adversely affect our revenues, expenses and results of operations as well as the value of our assets and liabilities as reported in euro. Fluctuations may also adversely affect the comparability of period-to-period results. For example, the value of the U.S. dollar has declined in relation to the euro over the last three years and at December 31, 2004 and 2003 was approximately 6.9% and 16.8% lower than its value to the euro at the beginning of 2004 and 2003, respectively. Since each U.S. dollar converted to fewer euro, our revenue expressed in euro has correspondingly been lower during this period. In addition, the currencies of many Latin American countries, including Argentina, Brazil and Mexico in particular, have experienced substantial devaluation and volatility in the past.

          Moreover, a decline in the following values may adversely affect the value of our ADSs:

 
  the U.S. dollar equivalent of the euro trading price of our shares in France, which may consequently cause the trading price of our ADSs in the United States also to decline;
     
  the U.S. dollar equivalent of the proceeds that a holder of our ADSs would receive upon the sale in France of any of our shares withdrawn from the depositary for the ADSs; and
     
  the U.S. dollar equivalent of cash dividends paid in euro on our shares represented by the ADSs.
 

          Political and economic instability in Latin American, Asia-Pacific and other international markets may disrupt our operations and adversely affect our results.

          We derived approximately 8% of our revenues in 2004 from Latin American and Asia-Pacific markets, and the portion of our revenues from these markets may increase in the future. Both Latin America and the Asia-Pacific region have experienced periods of political and economic instability, historically as well as recently, and experience has shown that negative economic or political developments in one country in a region can lead to or exacerbate economic or political crises elsewhere in the region, and at times, the global economy. If these conditions were to re-occur, our business could be adversely affected.

          Further, our current or future international operations are subject more generally to risks relating to, and might not succeed for a number of reasons, including:

 
difficulties in staffing and managing foreign operations, as well as in implementing uniform cross-border information technology systems;
     
operational issues such as longer customer payment cycles and greater difficulties in collecting accounts receivable;
     
seasonal reductions in business activity;
     
language and cultural differences;
     
taxation issues;
     
unexpected changes in trading policies and regulatory requirements;
     
issues relating to uncertainties of laws and enforcement relating to the regulation and protection of intellectual property; and
     
general political and economic trends.
     
          Holders of our ADSs may have limited ability to influence the governance of our company.  

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          Holders of our ADSs may have less ability to influence the governance of our company than direct holders of our shares. Holders of our ADSs may not receive voting materials in time from our depositary to ensure that they can instruct the depositary to vote their shares. In addition, our depositary’s liability to holders of our ADSs for failing to carry out voting instructions or for the manner of carrying out voting instructions is limited by contract.

          If holders of our shares or ADSs fail to comply with the legal notification requirements under French law or our bylaws, they could be deprived of some or all of their voting rights and be subject to a fine, which could discourage a takeover of our company.  

          French law requires any person who acquires more than 5%, 10%, 20%, one-third, one-half or two-thirds of our outstanding shares or voting rights to file a report with us within five trading days of crossing the threshold percentage. Any person acquiring more than 10% or 20% of our share capital or voting rights must include in the report a statement of the person’s intentions relating to future acquisitions or participation in the management of our company for the following 12-month period. If any shareholder fails to comply with this notification requirement under French law, the shares or voting rights in excess of the relevant notification threshold will be deprived of voting power for up to two years on the demand of any interested party who has suffered a loss. In addition, all or part of the shareholder’s voting rights may be suspended for up to five years by the French commercial court, and the shareholder may be subject to a fine at the request of our chairman, any of our shareholders or the French Autorité des Marchés Financiers, which we refer to as the AMF.

          Under our bylaws, which we refer to in France as our statuts, any person who becomes a direct or indirect holder of at least 2%, or any multiple of 2%, of our outstanding shares or voting rights must provide written notice to us within 15 days after such threshold is crossed. At the request of any one or more of our shareholders owning at least 5% of our share capital, any shareholder that fails to provide this required notice may be deprived of the voting rights for all shares in excess of the relevant notification threshold for up to two years and be subject to a fine.

          These requirements and the consequences of any failure to abide by them could have the effect of discouraging or preventing a change in control of our company.

          Regulatory restrictions in various countries in which we operate restrict specific types of services we offer to clients, which may harm our revenue and operating results.

          Our agencies are located in numerous countries with different levels of governmental regulation relating to the advertising and communications services industry, including laws or regulations that:

 
  prohibit various practices in our industry;
     
  restrict the media, content, form or duration of advertising;
     
  restrict the collection, use and disclosure of personal information;
     
  assess fees, taxes or tariffs on advertisements;
     
  allow individuals or classes of individuals to bring legal action against companies for allegedly violating laws and regulations; or
     
  otherwise harm our business, financial condition and operating results.
 

          For example, in France, media-buying activities are subject to specific regulations following the adoption in 1993 of Law No. 93-122, known as the “Loi Sapin.” The Loi Sapin profoundly redefined long-standing practices in the media industry in France and in particular the traditional role of advertising agencies. Since the introduction of the Loi Sapin, advertising agencies in France are no longer able to purchase advertising space from media providers and then resell the space on different terms to advertisers. In addition, media providers must bill advertisers directly for advertising space and agencies cannot receive any commissions or discounts directly from


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media providers. The Loi Sapin has had in the past, and we expect that it will continue to have, a significant negative financial impact on our media-buying activities in France.

          As another example, in some of the markets in which we operate, including the United States, there are laws and regulations that impose significant liabilities upon advertisers and advertising agencies for false or misleading advertising. If any advertising that we create is found to be false or misleading, we could face potential liability.

          As another example, laws and regulations in the European Union, the United States and a number of U.S. states limit the collection, use and disclosure of personal information, including personal information regarding Internet users, students, minors and personal health matters. Due to our substantial marketing services business, which relies on the collection and use of personal information, these laws and regulations, and any future laws and regulations, may substantially harm our operations or significantly reduce our revenues from marketing services.

          Laws and regulations in France, the United States and other of our significant markets affecting our services could place us at a competitive disadvantage relative to other advertising and communications services companies having a larger portion of their business conducted in countries with less regulation of our industry.

          Civil liabilities or judgments against our company or our directors or officers based on U.S. federal or state securities laws may not be enforceable in the U.S. or in France.

          Holders of our shares or ADSs may not be able to effect service of process within the United States upon our directors and officers and our outside auditors. As a result, it may not be possible to enforce, in U.S. courts, judgments against these persons or against our company based on any civil liability provisions of the U.S. federal or state securities laws. In addition, civil liabilities based on U.S. federal or state securities laws may not be enforceable against our company and our directors and officers in France. If an original action is brought in France, based solely on U.S. federal or state securities laws, French courts may not have the necessary jurisdiction to grant the remedies sought. Actions for enforcement in France of judgments of U.S. courts rendered against these French persons would require them to waive their right under the French Civil Code to be sued only in France. We believe that none of these French persons has waived this right with respect to actions based solely on the U.S. federal or state securities laws.

          We are subject to corporate disclosure standards in the U.S. that are less demanding than those applicable to some U.S. companies.  

          As a French company, we are not required to comply with the notice and disclosure requirements of the Exchange Act relating to the solicitation of proxies for shareholders’ meetings. Although we are subject to the periodic reporting requirements of the Exchange Act, the periodic disclosure required of non-U.S. companies under the Exchange Act is more limited than the periodic disclosure required of U.S. companies. Therefore, there may be less publicly available information about our company than is regularly published by or about other public companies in the United States.

          We will be obligated to adopt new accounting standards in 2005 that may have a material impact on our French financial statements and may render a comparison between financial periods more difficult.

           In June 2002, the European Union adopted new regulations requiring all listed EU companies, including Havas, to apply International Financial Reporting Standards, which we refer to as IFRS, in their financial statements from January 1, 2005. The IFRS norms may have a material impact on important items in our French financial statements, which could have a material adverse affect on our share price.


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          Recent events affecting the ownership of our shares and affecting our directors and officers may be disruptive to our company and may put us at a disadvantage with respect to our competitors, which could harm our business.

          During 2004 and 2005, Bolloré Médias Investissements and its predecessors acquired beneficially 26.8% of our outstanding shares (including 16,929,649 shares beneficially owned by Sebastian Holdings Inc. which may be considered to be beneficially owned by Bolloré Médias Investissements according to a Schedule 13D (Amendment No. 4) filed with the Securities and Exchange Commission on June 16, 2005 by, among others, Mr. Vincent Bolloré, Bolloré Médias Investissements and Bolloré Investissement). In its Déclaration d’Intention filed with the AMF on June 16, 2005, Bolloré Médias Investissements updated its intentions declared on January 4, 2005 for a period of 12 months. It indicated that it is legally presumed to be acting in concert with Vincent Bolloré and companies that he controls and from June 9, 2005 with Sebastian Holdings Inc., that it intends to maintain or reinforce its participation without intending to take control of our company alone or in concert, and that the four directors proposed by Bolloré Group were elected to our board of directors. In filings with the Securities and Exchange Commission made by Bolloré Investissement, acting on its behalf and on behalf of Bolloré Médias Investissements, and by Sebastian Holdings Inc., those companies stated that they had entered into two agreements on June 9, 2005, one in which they agreed to, among other things, cooperate in the future with respect to strategic decisions concerning our company, and the second agreement in which Mr. Bolloré and Sebastian Holdings Inc. agreed that Sebastian Holdings Inc. may appoint one of the representatives of one of the two legal entities (Bolloré Investissement and Bolloré Médias Investissements) proposed by Bolloré Group that was elected to our board of directors at our shareholders meeting on June 9, 2005. On June 21, 2005, our new board of directors met and brought to an end Mr. Alain de Pouzilhac’s term of office as our Chairman and Chief Executive Officer, replacing him with Mr. Richard Colker as interim Chairman and Chief Executive Officer, assisted by a team of three directors, Messrs. Ed Eskandarian, Fernando Rodés Vilà and Jacques Séguéla who will have interim responsibility for the executive functions of our company. Any perceived uncertainty about the future of our management team, the intentions of Bolloré Médias Investissements and Sebastian Holdings Inc., or about the intentions of the four newly elected directors to our board of directors proposed by Bolloré Group, with respect to the strategic direction or business practices of our company may be of concern to our current and potential new clients and our current and potential new employees and thereby may put us at a disadvantage with respect to our competitors, which could harm our business.

          Market sales of Havas shares by Bolloré Médias Investissements, or the perception that such sales could occur, may adversely affect the price of Havas shares and ADSs.

         Bolloré Médias Investissements beneficially owned approximately 26.8% of our outstanding shares as of June 16, 2005. In its Déclaration d’Intention filed with the AMF on January 4, 2005, Bolloré Médias Investissements indicated that it may increase or decrease its share ownership in the future depending on market opportunities and the evolution of its relations with our management. In a Déclaration d’Intention filed with the AMF on June 16, 2005, however, Bolloré Médias Investissements indicated that it intends to maintain or reinforce its share ownership. Sales of significant amounts of Havas shares or ADSs in the market, or the perception that such sales may occur, could cause a reduction in the price of our shares or ADSs.

ITEM 4.  INFORMATION ON THE COMPANY

Overview  

          We are a global advertising and communications services company. With our headquarters located in Suresnes, France two operating divisions headquartered in the United States and the third headquartered in Spain, we believe that we bring a multicultural approach to our business that distinguishes us from other major advertising and communication services companies. Through our three operating divisions, we offer a broad range of communications services, including integrated communications, traditional advertising, direct marketing, media planning and buying, healthcare advertising and communications, corporate communications, internal communications, sales promotion, design, television sponsorship, human resources, multimedia interactive communications and public relations. We have operations in 77 countries through our agencies located in 44 countries throughout Europe, North America, the Asia-Pacific region and Latin America, as well as contractual affiliations with agencies in 33 additional countries.

          We conduct our business primarily through the following three principal operating divisions:

          Euro RSCG Worldwide.  From its divisional headquarters in New York, Euro RSCG Worldwide manages our principal international brand—Euro RSCG Worldwide—and operates our global network of agencies in Europe, North America, Latin America and the Asia-Pacific region. Through this network, Euro RSCG Worldwide offers integrated communications services encompassing a broad range of advertising and communications services.

          Media Planning Group.  With its divisional headquarters in Barcelona, Media Planning Group provides media planning and buying services to its clients and operates primarily in Europe, North America, Latin America and the Asia-Pacific region.

          Arnold Worldwide Partners.  Arnold Worldwide Partners has its divisional headquarters in Boston and offers primarily traditional advertising services to clients through agencies located in the United States, Europe, Canada, Australia and China. Arnold Worldwide Partners emphasizes creativity in advertising and marketing techniques and seeks to establish a strong local identity in the markets it serves.


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          Although our company is organized into three principal operating divisions, we conduct our operations primarily through the following significant subsidiaries:

 
Name
 
Country of formation
 
Our Ownership
and Voting Interest
Havas   France   100.00%
Havas International   France   100.00%
Euro RSCG   France   100.00%
Euro RSCG C&O   France    99.13%
BETC Euro RSCG   France   100.00%
Media Planning Publicidade SA   Portugal   100.00%
Media Planning Group SA   Spain   100.00%
Havas UK Ltd   U.K.   100.00%
Euro RSCG London Ltd   U.K.   100.00%
Herts Tring UK Ltd   U.K.   100.00%
Havas Shared Services Ltd   U.K.   100.00%
The Maitland Consultancy Ltd   U.K.    93.57%
Snyder Communications Holdings   U.K.   100.00%
Havas North America, Inc   U.S.   100.00%
Euro RSCG Healthview, Inc   U.S.   100.00%
Euro RSCG Worldwide, Inc   U.S.   100.00%
Euro RSCG New York, Inc   U.S.   100.00%
Euro RSCG Direct Response LLC   U.S.    71.48%
Impact Group Euro RSCG LLC   U.S.   100.00%
Havas Holdings, Inc   U.S.   100.00%
Arnold Worldwide LLC   U.S.   100.00%
 
          The following chart depicts the organizational structure of our principal subsidiaries and agency groups, organized by country of operation:
 
 

          Our total revenues were €1,449 million, €1,525 million and €1,811 million for 2004, 2003 and 2002, respectively, adjusted to exclude the impact of discontinued operations.

          The table below sets forth a breakdown of our revenues by geographic region, expressed as a percentage of our total revenues for 2004, 2003 and 2002.


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Percentage of Revenue by Geographic Region
 
Geographic Region(1)(2)   2004     2003     2002    

 
North America   40%     42%     44%  
Europe (excluding France )   31%     33%     32%  
France   21%     17%     16%  
Asia Pacific   4%     4%     4%  
Latin America   4%     4%     4%  
 

   
(1) Revenues are allocated to the country or region of the subsidiary realizing the revenues.
   
(2) Because our revenues from the Middle East and Africa represent less than 1% of our total revenues, our geographic breakdown of revenues currently includes, and historically has included, revenues in the western part of the Middle East and in Africa with those of Europe, and revenues in the eastern part of the Middle East with those of the Asia-Pacific region.
   

          We operate in a single category of activity, advertising and communications services.

History and development of our business  

          Our company is a société anonyme, a form of corporation organized under the French Commercial Code. Our registered office is located at 2 allée de Longchamp, 92281 Suresnes Cedex, France, and the telephone number of our office is +33-1-58-47-90-00. Under our bylaws, our corporate existence terminates on July 15, 2050 unless extended by the approval of our shareholders at a meeting of shareholders.

          We were incorporated in 1968 under the name “Havas Conseil.” At that time, our sole shareholder was Havas S.A., a French media group. Havas S.A.’s shareholding declined over time, from 100% in 1968, to approximately 45% in 1972, to approximately 31% in 1998 and to 0% in June 2001. Havas S.A. was acquired by Vivendi Universal in 1998 and is now known as Vivendi Universal Publishing.

          In 1982, our shares were first listed on Euronext Paris S.A., previously known as the Paris Bourse, which is the French national stock exchange. Our shares have traded on the Premier Marché of Euronext Paris S.A., which is the principal trading market for securities in France, since May 1985. Our ADSs began trading on the Nasdaq National Market System on September 27, 2000.

          At the time of our original incorporation, our business activity was concentrated in France and was focused on traditional advertising and media buying services. Since the mid-1970s, we have expanded our business significantly, both geographically and in terms of the breadth of services that we offer. Our expansion has been achieved through internal growth and the selective acquisition of complementary agencies. Over the last twelve years, the portion of our total revenues derived outside of France has increased from approximately 52% in 1992 to 79% in 2004.

          Over the past thirteen years, we have made a number of significant changes to our organization that we believe have substantially expanded our geographic reach, the scope of our services, and our positioning in an increasingly global market. These changes have included the following:

 
  In 1992, we acquired the RSCG Group, then a major French advertising group, and merged its “RSCG” network into our own “Eurocom” network to create Euro RSCG Worldwide. We chose to merge these two networks to create a single organization with an expanded global reach and an enhanced offering of services. The combination created what we consider to be a world class network capable of accommodating our clients in their local, regional and international businesses.
   
  In 1997, we moved the divisional headquarters of Euro RSCG Worldwide from Paris to New York. This has allowed us to move closer to U.S. advertisers and to the U.S. advertising market, which

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    Zenith Optimedia recently estimated to account for 45% of worldwide advertising expenditures in 2004. In addition, we believe our introduction of worldwide branding and a global network linking all members of Euro RSCG Worldwide has raised the level of cooperation among the agencies comprising the Euro RSCG Worldwide network and provided us with greater capabilities in servicing global clients.
     
  Beginning in late 1998, we embarked on a strategic acquisition plan to expand and consolidate our businesses and services in various markets worldwide. This resulted in a large number of acquisitions in North America, Europe, South America and the Asia-Pacific region from late 1998 through early 2001. See “—Principal acquisitions and divestitures” below.
     
  In 1999, we created a new media planning group by combining the media planning and buying activities of Media Planning, S.A., a Spanish company, with our then existing media planning business. We initially acquired 45% of this new group and subsequently acquired the remaining 55% in May 2001. We believe that operating our media planning and buying activities as separate entities rather than solely as departments within our agencies is the most effective structure to capitalize on growth opportunities in the media business. By combining our media planning and buying activities with those of Media Planning, S.A., we believe that we have created a powerful network of media expertise that has the management skills and resources necessary to compete in the media market.
     
  In 2000, we acquired Snyder Communications, Inc., a U.S.-based provider of direct marketing, advertising and communications services.
     
  In 2003, we completed a strategic reorganization of our business operations designed around two global networks, Euro RSCG Worldwide for integrated communications and Media Planning Group for media expertise, and a creative force in key strategic countries, Arnold Worldwide Partners. This strategic reorganization was accomplished by integrating almost all of our marketing services companies into Euro RSCG Worldwide to reinforce its integrated communications services offering, selling or closing a number of companies engaged in activities outside our core areas of competence or that otherwise did not fit into our new organization, and refocusing Arnold Worldwide Partners on offering highly creative communications solutions on a local basis in the countries in which it operates.
 

          On May 23, 2002, we changed our corporate name from “Havas Advertising” to “Havas” by resolution of our shareholders at our annual meeting of shareholders. In connection with the change of our corporate name, we also changed our Nasdaq National Market ticker symbol to “HAVS” and our web address to http://www.havas.com. Neither our web site nor any information contained on or accessible from our web site shall be deemed to be a part of this annual report on Form 20-F or incorporated by reference herein.

Principal acquisitions and divestitures  

          One of the elements of our business strategy is the targeted expansion and consolidation of our businesses and services in various markets worldwide. The rate of our acquisitions slowed substantially beginning in 2001 as we reacted to the deterioration in the global economy and our industry. Acquisition activity has been focused on strengthening our integrated communications and media expertise, primarily through expansion of the geographic scope and service offerings of our existing networks.

          The total consideration paid in connection with these acquisitions, including acquisition costs, was approximately €2,360 million in 2000, €636 million in 2001, €22 million in 2002, €12 million in 2003, and €10 million in 2004.

          Over the past three years, we have disposed of a number of companies, some of which we acquired as part of the Snyder Communications acquisition. We determined that these companies were engaged primarily in activities outside of our core areas of competence, were not strategic investments, did not meet our financial performance criteria or otherwise did not fit into our organization. We disposed of 11 companies in 2001 for a total of approximately €7 million, six companies in 2002 for a total of approximately €3 million, two companies in 2003 for


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a total of approximately €8 million, and 26 companies in 2004, for a total of approximately €68 million, in each case net of disposal costs. Substantially all of the companies sold in 2003 and 2004 were disposed of as part of our strategic reorganization announced in the third quarter of 2003. See “—Strategic reorganization” below.

Business strategy  

          Our long-term business strategy is to continue our development into one of the leading global advertising and communications groups with levels of revenue growth and profitability that are comparable to the best among our principal competitors. To accomplish this development, we have identified the following key goals:

 
  Grow revenues from existing clients by capitalizing on opportunities to provide integrated communications;
     
  Focus on attracting and serving new clients, particularly multinational clients, through an emphasis on coordinating the worldwide efforts of our constituent advertising, media planning and buying, interactive, corporate communications and marketing services agencies;
     
  Expand and consolidate our positions in various markets, including through targeted acquisitions or strategic alliances to take advantage of opportunities to increase the geographic scope and service offerings of our existing networks;
     
  Maintain a multicultural approach to our business to better respond to client needs and to attract and retain key personnel; and
     
  Improve our financial performance by controlling costs, including through a consolidated purchasing initiative, a rationalization of our holding company and divisional headquarters structures, and a reinforced emphasis on improving operating margins and free cash flow.
 

Advertising and communications services  

         We offer the following principal products and services:

 
  Integrated communications.  Integrated communications services consist of coordinating traditional advertising services with marketing, interactive, corporate communications and other communications services.
     
  Traditional advertising.  Traditional advertising services consist of defining the nature, content and target audience of an appropriate advertising message for the promotion of brands, products or services; creating work product; advising clients in the choice of media to disseminate creative work product; and monitoring the effectiveness of the advertising message and work product through studies and research.
     
  Direct marketing.  Direct marketing services consist of providing communications, such as direct mail, and related database support that are designed to develop and maintain a measurable contact between the message sender and the receiver.
     
  Media planning and buying.  Media planning and buying services consist of optimizing the efficiency of advertisements by determining the media best suited for reaching the largest and most targeted sample of readers, listeners or viewers and planning and buying media for advertisers.
     
  Corporate communications.  Corporate communications services consist of providing communications relating to a company, such as annual reports to stockholders, that are intended to make the company better known or improve its image to stockholders, suppliers or the financial markets.
     
  Internal communications.  Internal communications services consist of providing communications for use within an organization, such as communications designed to disseminate important

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    information or to motivate employees.
     
  Sales promotion.   Sales promotion services consist of designing communications that aim to induce consumer purchasing, promote consumer loyalty, increase consumer interest in a product or react to competitive pressures.
     
  Design.    Design services are intended to increase the sales of products or services through the design of products themselves, their packaging, the visual identity of companies or the architecture of business establishments.
     
  Television sponsorship.  Television sponsorship services are a relatively recent communications specialty and consist of associating a brand or a product to a television program.
     
  Human resources.  Human resources services are a specialty provided to companies for their hiring, training, promotion and related internal communications.
     
  Multimedia interactive communication. Multimedia interactive communication services consist of providing communications using on-line, off-line and interactive multimedia.
     
  Public relations.  Public relations services consist of providing news releases and other communications, and organizing events, to foster a positive understanding of a client and its brands, products or services or to highlight newsworthy events regarding the client.
 

Strategic reorganization  

          In the fourth quarter of 2003, we completed a strategic reorganization of our business operations. Our management believes that the strategic reorganization has significantly improved our financial performance following the prolonged downturn in the global economy, and in the advertising and communications services industry in particular, and has reinforced and improved our performance in:

 
  Delivering high quality integrated communications services to our clients;
   
  Developing new business globally, regionally and locally; and
   
  Retaining and attracting qualified creative, research, media and account talent.
 

          At the time that the strategic reorganization was announced in the third quarter of 2003, our business was organized into three operating divisions and a number of specialized agencies that reported directly to our Paris headquarters. By the end of 2003, a new organization was in place based on two global networks, Euro RSCG Worldwide for integrated communications and Media Planning Group for media expertise, and a creative force in key strategic countries, Arnold Worldwide Partners. As a result of the strategic reorganization:

 
  Nearly all of our specialized agencies have been either integrated into Euro RSCG Worldwide or Media Planning Group or, where we determined that they were engaged primarily in activities outside of our core areas of competence, were not strategic investments, did not meet our financial performance criteria or otherwise did not fit into our new organization, they have been sold or closed.
     
  A small number of companies within Euro RSCG Worldwide and Arnold Worldwide Partners that we determined were engaged primarily in activities outside of our core areas of competence, were not strategic investments or otherwise did not fit into our new organization have been sold or closed.
     
  Almost all of the marketing services agencies that were previously part of Arnold Worldwide Partners have been integrated into Euro RSCG Worldwide. Arnold Worldwide Partners is now refocused on offering highly creative, integrated, idea-driven communication solutions on a local basis in the countries in which it operates.

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          For more information on our strategic reorganization, please see “Item 5. Operating and Financial Review and Prospects—Overview—Strategic Reorganization and Restructuring Plan” on page 24.

Organization into three operating divisions

          As a result of our strategic reorganization, our business is now organized into three operating divisions. Set forth below is a summary of each of these three operating divisions.

          Euro RSCG Worldwide

          Our Euro RSCG Worldwide division was founded in 1992 and is our largest operating division and our principal international brand. Since its formation, the division has progressively expanded into an international network of agencies. This has been accomplished primarily through acquisitions of independent local agencies around the world. As of April 30, 2005, Euro RSCG Worldwide had operations in 75 countries through agencies located in 44 countries throughout Europe, North America, Latin America and the Asia-Pacific region, as well as contractual affiliations with agencies in 31 additional countries.

          Euro RSCG Worldwide offers a broad range of advertising and communications services organized as integrated communications services that combine traditional advertising and marketing services to support both local and international clients through its international network of agencies. These services include: integrated communications, traditional advertising, direct marketing, healthcare advertising and communications, corporate communications, internal communications, sales promotion, design, multimedia interactive communications and public relations.

          Euro RSCG Worldwide’s objective is to provide Creative Business Ideas® to its clients developed through a focus on what we refer to as the Prosumer, information-empowered, influential consumers who set the pace of the marketplace. This approach focuses on providing creative ideas not just designed to address clients’ specific advertising and communications needs, but also to transform the clients’ businesses. By bringing together marketing, communications and technological expertise, and a business approach modeled on the new behaviors of influential Prosumers, Euro RSCG focuses on developing and implementing strategies across clients’ businesses with the goal of adding value and profitability to clients’ brands across countries and cultures. To deliver Creative Business Ideas® to clients, Euro RSCG endeavors to structure its client relationships so that ideas can be channeled through the entire communications process by a global account team that focuses on delivering integrated marketing and communications strategies.

          In 2002, Euro RSCG Worldwide began an internal reorganization designed to provide a more integrated multi-disciplinary offering of services to its clients, which it calls the “Power of One.” The Power of One brings together agencies in different disciplines in the same geographic region into one business unit with one set of objectives and management incentives linked to those objectives. By the end of 2004, Power of One integrated business units had been implemented in the United States, France, the United Kingdom, and over 20 other countries, as well as in Euro RSCG Life, Euro RSCG Worldwide’s healthcare marketing unit.

          Euro RSCG Worldwide believes that this new integrated organization is a positive factor in attracting new business and developing business from existing clients.

          Media Planning Group

          In recent years, the media services industry has been affected by the increasing segmentation of the media and audiences, the increasing importance of high technology and the increasingly global needs of clients. In response to these changes, we decided to reorganize our media operations as a separate, autonomous operating company, with the size, geographic reach, expertise and dedicated management we believe is required to succeed in the industry’s new environment. Accordingly, we combined our then existing media planning business with Media Planning, S.A., a private Spanish-based media specialist, in October 1999. We initially acquired a 45% equity interest in Media


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Planning, S.A., which then changed its name to Media Planning Group S.A. In May 2001, we acquired the remaining 55% of Media Planning Group.

          Media Planning Group offers a broad range of media expertise, including media strategy, media planning and buying, market research and efficiency measurement, strategic communications development, and interactive and online advertising through the following three specialized networks:

 
  Media Planning, an international media agency network specializing in the planning and purchase of traditional media, as well as the execution of marketing and media strategies.
     
  Media Contacts, an international network specializing in Internet-related media services, including the planning and purchase of online media, the formation of online partnerships, the creation of e-mail marketing campaigns, the implementation of customer relationship management solutions and the design of interactive television advertising campaigns.
     
  Arena, an integrated planning network providing communications consulting services across a broad range of media platforms.
 

          In addition, Media Planning Group also includes Havas Sports, an agency created in June 1999 to offer sports marketing services to sports institutions, federations, clubs, broadcasters and advertisers.

          Media Planning Group, which is headquartered in Barcelona, currently operates in 49 countries through agencies in 22 countries throughout Europe, North America, Latin America and the Asia-Pacific region, as well as contractual affiliations with agencies in 27 additional countries.

          In the media services industry, we believe larger media services firms can often leverage their size by obtaining more favorable terms for media purchases for their clients and are also better able to analyze for their clients the effects of their planning and purchasing of media due to their greater resources. As a result of these considerations, Media Planning Group currently intends to continue its growth by consolidating its positions in Europe, Latin America and North America, and by expanding into new markets in the Asia-Pacific region, primarily through strategic alliances with, or acquisitions of, local media planning and buying companies, and/or global or regional joint ventures or strategic alliances with global media planning and buying companies, with the objective of being able to match Euro RSCG Worldwide’s global coverage by the end of 2005.

          Arnold Worldwide Partners

           Following our acquisition of Snyder Communications in 2000, we combined Snyder Communications’ Arnold Communications advertising agency with our then existing “Campus” network and moved the headquarters of the operating division from Paris to Boston to create “Arnold Worldwide Partners.” Arnold Worldwide Partners consists of a small number of agencies in the United States, Europe, Canada, Australia and China. These agencies, located in seven countries, primarily focus on traditional advertising services, emphasize creativity in advertising and marketing techniques and seek to establish a strong local identity in the markets they serve. We believe that Arnold Worldwide Partners agencies provide high quality creative work. In 2004, Arnold Worldwide Partners’ lead agency in Boston was ranked as the third most awarded advertising agency in the U.S. by Creativity Magazine, and as the ninth most creative advertising agency in the world by the Gunn Report, for the number of prizes and awards its work received in 2004.

Seasonality  

          Our business is subject to seasonal effects and we have generally experienced the greatest level of business in the fourth quarter of each year and, to a lesser extent, the second quarter of each year.


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Competition  

          The advertising and communications services industry is highly competitive, and we expect it to remain so. At the holding company level, our principal competitors are other large multinational advertising and communications services companies, including WPP Group, The Interpublic Group of Companies, Omnicom Group, Publicis Groupe, and Dentsu. The actual competition for clients, however, generally takes place at the agency level. Our principal agency networks in the advertising industry are Euro RSCG Worldwide and Arnold Worldwide Partners, which compete with other similar multinational agencies and networks of agencies, including McCann-Erickson Worldwide, BBDO Worldwide, J. Walter Thompson Company, Grey Worldwide, DDB Worldwide Communications, Young & Rubicam, Ogilvy & Mather Worldwide, Leo Burnett Worldwide and Publicis Worldwide, as well as numerous smaller agencies that operate only in a small number of local markets, regions or countries. In addition, for media planning and buying clients, we compete with divisions of other large multinational advertising and communications groups, as well as specialized media buying and planning companies.

          We compete with these other companies and agencies to maintain existing client relationships and to obtain new clients and assignments. In addition, some clients require agencies to compete for business periodically. We believe that we compete principally on the basis of the following factors:

 
  quality and breadth of services;
     
  geographic coverage and diversity;
     
  creative reputation;
     
  knowledge of media;
     
  experience and expertise in interactive services;
     
  relationships with clients; and
     
  size and financial resources.
 

          We also encounter competition from some consulting firms that have developed practices in marketing and communications services. New competitors also include smaller companies such as systems integrators, database marketing and modeling companies and telemarketers, which offer technological solutions to advertising and communications issues faced by clients. In addition, the trend among multinational companies towards consolidation of global accounts also has required us and other companies seeking to compete effectively in the international advertising and communications services industry to make significant investments. These investments include additional offices and personnel around the world, through acquisitions or otherwise, and new and improved technology for linking these offices and people.

Intellectual property  

          In May of 2002, we purchased all rights held by Vivendi Universal Publishing to the “Havas” trademark, except for specified derivative names of Havas, including “Havas Voyages,” for €4.6 million. Before that time, we licensed the use of the name “Havas Advertising” from Vivendi under annual license agreements. The name “Havas” is registered, or is in the process of being registered, in 95 countries and the European Union.

          We also have trademark protections for each of our three divisional names. Our “Euro RSCG Worldwide” name is a registered trademark owned by us and is registered, or is in the process of being registered, in 107 countries. Our “Arnold Worldwide” name is a registered trademark owned by us and registered in the U.S. Our “Arnold Worldwide Partners” name is a registered trademark owned by us and is registered, or is in the process of being registered, in seven countries and the European Union. Our “Media Planning Group” name is a registered trademark owned by us and is registered, or is in the process of being registered, in 23 countries and the European Union.


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Government regulation  

          Our agencies are located in numerous countries with different levels of governmental regulation relating to the advertising and communications services industry, including laws or regulations that:

 
  prohibit various practices in our industry;
     
  restrict the media, content, form or duration of advertising;
     
  restrict the collection, use and disclosure of personal information;
     
  assess fees, taxes or tariffs on advertisements;
     
  allow individuals to bring legal action against companies for allegedly violating laws and regulations; or
     
  otherwise harm our business, financial condition and operating results.
 

          For example, in France, media-buying activities are subject to specific regulations following the adoption in 1993 of Law No. 93-122, known as the “Loi Sapin.” See Item 3—Risk Factors—Regulatory restrictions in various countries in which we operate restrict specific types of services we offer to clients, which may harm our revenue and operating results”.

          As another example, in some of the markets in which we operate, including the United States, there are laws and regulations that impose significant liabilities upon advertisers and advertising agencies for false or misleading advertising. If any advertising that we create is found to be false or misleading, we could face potential liability.

          As another example, laws and regulations in the European Union, the United States and a number of U.S. states limit the collection, use and disclosure of personal information, including personal information regarding Internet users, students, minors and personal health matters. Due to our substantial marketing services business, which relies on the collection and use of personal information, these laws and regulations, and any future laws and regulations, may substantially harm our operations or significantly reduce our revenues from marketing services.

Properties  

          We lease, and in a few locations own, office space in various cities in which we do business throughout the world.

          In April 2003, we relocated our headquarters to Suresnes, France, where we leased approximately 228,000 square feet of space for our principal corporate office and various of our agencies. The lease expires on February 21, 2012. Our previous headquarters were located in Levallois-Perret, France, where our principal corporate office and various of our agencies occupied approximately 246,000 square feet. Our lease at Levallois-Perret expired on April 30, 2003.

          Our Arnold Worldwide division headquarters is located in Boston, Massachusetts, where the division and various of its agencies occupy approximately 200,700 square feet. The lease expires on August 31, 2014.

          Our Euro RSCG Worldwide division headquarters is located in New York, New York, where the division and various of our agencies occupy approximately 137,900 square feet. The lessee under the lease is one of our wholly owned subsidiaries and our company has guaranteed this subsidiary’s obligations under the lease. The lease expires on December 31, 2007.

          Our Media Planning Group division headquarters are located in Barcelona, Spain, where the division and various of our agencies occupy approximately 18,740 square feet. Of this space, the division owns approximately 2,350 square feet and leases approximately 16,389 square feet. The lease expires on October 23, 2005. Upon expiration of the lease, the division has a right to purchase this space for nominal consideration.


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          In addition to these leases, we have entered into leases for our principal offices located in the United States, the United Kingdom, France and over 40 other countries in which we do business. In the United States, we lease office space in over 20 cities. The leases for our U.S. offices expire on various dates ranging from July 2005 to December 2016. In the United Kingdom, we lease office space in over 11 cities. Our U.K. leases expire on various dates ranging from October 2005 through December 2018. In France, we lease office space in over 10 cities. Our French leases expire on various dates ranging from January 2006 to November 2016.

          We believe that all of our facilities are suitable for their use, and that we generally have sufficient space for our existing needs and expected near-term growth.

Marketing channels  

          We market our services, including our integrated communications services, primarily by evaluating the advertising and communications needs of our clients and prospective clients and by demonstrating to our clients and prospective clients how we propose to meet those needs. Our development of strong brands and a global reputation are key elements of our marketing strategy.

ITEM 5.  OPERATING AND FINANCIAL REVIEW AND PROSPECTS

          The following discussion of our results of operations and financial condition should be read together with our consolidated financial statements and the accompanying notes included elsewhere in this annual report. When comparing performance between years, we sometimes discuss non-GAAP financial measures such as organic revenue growth.

OVERVIEW  

          We are a holding company. We conduct our business primarily through our three operating divisions, Euro RSCG Worldwide, Media Planning Group and Arnold Worldwide Partners. Through these operating divisions, we offer a broad range of advertising and communications services, including integrated communications, traditional advertising, direct marketing, media planning and buying, healthcare advertising and communicaitons, corporate communications, internal communications, sales promotion, design, television sponsorship, human resources, multimedia interactive communications and public relations. We have operations in 77 countries through our agencies located in 44 countries throughout Europe, North America, the Asia-Pacific region and Latin America, as well as contractual affiliations with agencies in 33 additional countries. We provide these services to a wide variety of clients, and are not significantly dependent on any single client or industry group. We operate in one reportable business segment, advertising and communications services.

          Globally, over the past few years, our industry has continued to be affected by lagging economic conditions, geopolitical unrest, lack of consumer confidence and cautious client spending. All of these factors contributed to a difficult business environment and industry-wide margin contraction. We continued to experience difficult economic conditions even as the industry began to improve in late 2003. In response to these difficult conditions, we implemented a financial restructuring and a strategic reorganization plan in 2003 to strengthen our integrated communications capability, simplify our organizational structure and significantly reduce our cost structure. As part of our strategic reorganization, we closed or sold a number of companies during 2003 and 2004 that were not engaged primarily in activities within our core areas of competence, were not strategic investments, did not meet our financial performance criteria or otherwise did not fit into our new organization. These companies, together with a small number of other companies we sold in 2004, had aggregate net revenues in 2004 and 2003 of approximately €51.6 million and €157.4 million, respectively, of which €45.1 million and €152.1 million respectively, is reflected in discontinued operations.

          During 2004, as a result of substantially improved industry conditions and the positive effects of the successful implementation of our restructuring and reorganization plan, our financial performance improved significantly. Compared with 2003, our net revenue for 2004 declined by 5%, primarily due to the effects of continued weakness in the U.S. dollar in relation to the euro. On a constant currency basis, this decline amounted to 1%.


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However, our net revenue grew by 2.7% on an organic basis compared with 2003. In addition, our operating margin improved significantly in 2004.

          When we discuss amounts on a constant currency basis, the prior period results are adjusted to remove the impact of changes in foreign currency exchange rates during the current period that are being compared to the prior period. The impact of changes in foreign currency exchange rates on prior period results is removed by converting the prior period results into euro at the average exchange rate for the current period. Our management believes that discussing results on a constant currency basis allows for a more meaningful comparison of current-period results to such prior-period results.

          We derive organic revenue change for a specified period by adjusting reported revenue for the prior period by:

 
 

excluding the impact of foreign currency effects over the course of the period to provide revenues on a constant currency basis, as described in the preceding paragraph;

 
 
 

excluding the impact of acquisitions, sales and closures, including closures of departments within companies, that were completed after the first day of the prior period by adding the pre-acquisition revenues of acquired businesses to, and subtracting the pre-sale or pre-closure revenues of sold or closed businesses or departments from, the prior period revenues; and

 
 
 

comparing the resulting adjusted prior period revenue to the reported revenue for the specified period.

 

          Our management believes that discussing organic revenue, excluding the effects of the above factors, provides a better understanding of our revenue performance and trends than reported revenue because it allows for more meaningful comparisons of current-period revenue of our ongoing operations to that of prior periods. Our management also believes that organic revenue determined on a generally comparable basis is a common measure of performance in the businesses in which we operate.

          Significant events for us during 2004 included:

          Capital Increase

          In October 2004, we completed a rights offering in which we issued a total of 122.5 million new shares, representing a capital increase of approximately 40% compared with our previously outstanding share capital, yielding net proceeds of €388.9 million. As a result of this capital increase, our strong operating results, and continued strict controls on our investments, our net debt at December 31, 2004 decreased by 39.9% to €803.2 million compared with December 31, 2003.

          Re-Purchases of Convertible and/or Exchangeable Bonds Due on January 1, 2006

          In December 2004, we re-purchased and cancelled a total of 17,570,404 of our convertible and/or exchangeable 1% bonds, maturing on January 1, 2006. We paid an average price of €25.17 per bond for a total purchase price of approximately €442.3 million. As a result of these re-purchases, we recorded a loss of €8.7 million. We believe that this transaction significantly improved our financial flexibility by reducing our refinancing needs in 2006.

          Strategic Reorganization and Restructuring Plan  

          In the fourth quarter of 2003, we completed the strategic reorganization of our business operations that we announced in September 2003. We initiated the strategic reorganization to strengthen our integrated communications capability, to simplify our organizational structure, and to promote greater synergies among our agencies by refocusing our activities around our two global networks, Euro RSCG Worldwide and Media Planning


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Group, and our creativity-focused division, Arnold Worldwide Partners. Our management believes that the strategic reorganization has helped improve our financial performance, and reinforced and improved our performance in delivering high quality services to our clients, developing new business globally, regionally and locally, and retaining and attracting qualified creative, research, media and account talent.

          As part of our strategic reorganization, we sold or closed a number of companies that were not engaged primarily in activities within our core areas of competence, were not strategic investments, did not meet our financial performance criteria or otherwise did not fit into our new organization. Most of the significant sales and closures occurred during the course of 2004, although one company was sold and another eight companies were closed in 2003. These companies, together with a small number of other companies we sold in 2004, had aggregate revenues in 2004 and 2003 of approximately €51.6 million and €157.4 million, respectively, of which €45.1 million and €152.1 million, respectively, is reflected in discontinued operations.

          During the third and fourth quarters of 2003 continuing into early 2004, we also implemented a restructuring plan, primarily in the United States and the United Kingdom, to reduce costs through headcount reduction and real estate restructuring. For 2003, we recorded approximately €92.4 million in pre-tax restructuring and other charges relating to this worldwide restructuring, including €37.8 million to restructure our real estate lease obligations and €39.3 million to reduce our headcount by approximately 1,150. As of December 31, 2004, reserves associated with this restructuring program were €37.8 million.

           Personnel positions were eliminated or identified for elimination by December 31, 2003. A remaining reserve balance of approximately €3.1 million reflects costs relating to severance and other termination benefits to be settled in 2005.

          The remaining balance in occupancy and facilities-related reserves of €33.9 million at December 31, 2004 relates to non-cancelable lease commitments in excess of estimated sublease income for abandoned facilities that will be paid out over the remaining lease periods. In 2004, we recorded an additional expense of €15.2 million corresponding to the completion of the plan (the space was identified to be vacated but not yet vacant at December 31, 2003). We also recorded income of €4.5 million in 2004 due to a 2004 decision to sublease to some of our subsidiaries part of the UK space left vacant at December 31, 2003.

          Discontinued Operations

          Our discontinued operations had a pre-tax loss from operations of €2.9 million for 2004 in the aggregate. We recorded an aggregate loss on disposal of €75.9 million in 2003 relating to companies we targeted for sale or cessation of operations in our strategic reorganization and worldwide restructuring program. In 2004, this amount was restated due to a decision not to sell one of the companies initially included in the disposal plan related to our strategic reorganization. Consequently, the aggregate loss on disposal recorded in 2003 has been adjusted to €66.5 million. In 2004, we recorded an additional loss on disposal of €9.8 million, due primarily to lower sales prices for some of the disposals than initially expected.

          Acquisition of Significant Shareholding by Bolloré Médias Investissements  

          During 2004 and 2005, Bolloré Médias Investissements and its predecessors acquired beneficially 26.8% of our outstanding shares (including 16,929,649 shares beneficially owned by Sebastian Holdings Inc. which may be considered to be beneficially owned by Bolloré Médias Investissements according to a Schedule 13D (Amendment No. 4) filed with the Securities and Exchange Commission on June 16, 2005 by, among others, Mr. Vincent Bolloré, Bolloré Médias Investissements and Bolloré Investissement). In its Déclaration d’Intention filed with the AMF on June 16, 2005, Bolloré Médias Investissements updated its intentions disclosed on January 4, 2005 for a period of 12 months. It indicated that it is legally presumed to be acting in concert with Vincent Bolloré and companies that he controls and from June 9, 2005 with Sebastian Holdings Inc., that it intends to maintain or reinforce its participation without intending to take control of our company alone or in concert, and that the four directors proposed by Bolloré Group were elected to our board of directors at our shareholders meeting on June 9, 2005. According to a Schedule 13D filed by Sebastian Holdings Inc. and Mr. Alexander M. Vik with the Securities and Exchange Commission on June 17, 2005, Bolloré Investissement, acting on its behalf and on behalf of Bolloré Médias Investissements, and Sebastian Holdings Inc. entered into an agreement on June 9, 2005 in which they agreed to act in concert with respect to the voting of their Havas shares at our annual meeting of shareholders on June 9, 2005 and to cooperate in the future with respect to strategic decisions concerning our company, including with respect to issues to be considered by our board of directors. Pursuant to the terms of this agreement, Bolloré Investissement received a right of first refusal with respect to any sale of the Havas shares beneficially owned by Sebastian Holdings Inc., and, if either party believes that the parties’ cooperation is no longer a valid option, Sebastian Holdings Inc. received the right to put all of, or a portion that constitutes a majority of, the Havas shares it beneficially owns to Bolloré Investissement at a price of €5 per share. The term of this agreement is two years. In a second agreement entered into on June 9, 2005, Mr. Bolloré and Sebastian Holdings Inc. agreed that it will be possible for Sebastian Holdings Inc.’s participation on our board of directors to take place through the appointment of one of the representatives of one of the two legal entities (Bolloré Investissement and Bolloré Médias Investissements) that had been proposed by Bolloré Médias Investissements and elected to our board of directors. According to the Schedule 13D, Sebastian Holdings Inc. has declined for the present time Mr. Bolloré’s invitation to appoint one of the representatives of the two legal entities that had been proposed by Bolloré Médias Investissements and elected to our board of directors.


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          Management Changes  

          In January 2004, Jim Heekin was appointed as Chairman and Chief Executive Officer of Euro RSCG Worldwide. He replaced Bob Schmetterer, who retired as of December 31, 2003 after 33 years in the industry. Before joining Euro RSCG Worldwide, Mr. Heekin was Chairman and Chief Executive Officer of McCann-Erickson WorldGroup, part of The Interpublic Group of Companies, Inc., having been promoted to that position in March 2000, after serving as Chairman and Chief Executive Officer of McCann-Erickson Worldwide from January 2000 to March 2000.

          As part of our reorganization, we have made various other appointments and changes to our management within our operating divisions. Our reorganization was designed to simplify our management, while refocusing it on certain specific responsibilities, including, among others, finance, talent management, client development, innovation, creativity and efficiency and productivity.

           Finally, on June 21, 2005, our new board of directors met following our shareholders meeting on June 9, 2005 and brought to an end Mr. Alain de Pouzilhac’s term of office as our Chairman and Chief Executive Officer, replacing him with Mr. Richard Colker as interim Chief Executive Officer, assisted by a team of three directors, Messrs. Eskandarian, Rodés Vilà and Séguéla, who will have interim responsibility for the executive functions of our company pending the recruitment of a new Chairman and Chief Executive Officer.

OUTLOOK  

          Our results of operations are dependent upon:

 
  maintaining and growing our revenue;
     
  retaining existing clients and gaining new clients;
     
  overall economic and industry conditions;
     
  continuously aligning our costs to our revenue; and
     
  retaining and attracting key personnel.
 

For a discussion of these and other factors that could affect our results of operations and financial conditions, see “Forward-Looking Statements” and “Item 3. Key Information—Risk Factors”.

          As discussed above, in 2004 our overall financial performance rebounded substantially compared with 2003, although our organic revenue growth continued to lag behind much of the industry.

          Industry forecasters predict world advertising expenditures in major media will increase by 5% in 2005 at current prices (Source: Zenith Optimedia). Although we cannot assure you that this forecast ultimately will prove to be accurate, our management believes that conditions for the industry as a whole in 2005 should continue to be favorable. We have already achieved some notable successes in new account wins since the beginning of 2005. In this positive environment, and in spite of the loss of one of our largest clients, Intel Corporation, in February 2005, and the recent replacement of our Chairman and Chief Executive Officer with an interim Chairman and Chief Executive Officer, we remain confident about our prospects in 2005. Our objective is to continue the positive development of our organic growth globally, particularly, to improve organic growth in the U.S. and the U.K., and to further improve our profitability through new account wins, the development of existing clients and a continuing emphasis on cost control.

          We believe that a number of industry trends have had and will continue to have a fundamental impact on our business and prospects. These trends include:


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  Continued client demand for integrated communications services, which consists of coordinating traditional advertising services with marketing, interactive, corporate communications and other communications services. In response to this trend, we reorganized Euro RSCG beginning in 2002 by bringing together agencies in different disciplines, such as advertising, marketing services, interactive and corporate communications, in the same geographic region, into one “Power of One” functional business unit having one set of objectives and management incentives;
     
  Globalization of many industries and the resulting globalization of the advertising and communications services industry and polarization of our industry into a relatively small number of global networks and a large number of smaller local and regional agencies. We have pursued, and continue to pursue, a strategy of expanding and consolidating our positions in various markets, including through targeted acquisitions or strategic alliances to take advantage of opportunities to increase the geographic scope and service offerings of our existing networks in response to this trend;
     
  Continued fragmentation of media audiences and proliferation of media channels, increasing the opportunities to reach consumers, but also increasing the complexity of doing so. As a result of this trend, we continue to invest in market research and efficiency measurement tools and techniques, primarily through Media Planning Group;
     
  Growth of marketing services, as the rapid development of new communications technologies has enabled advertisers to reach their intended audiences using means that are more targeted than traditional mass marketing. In response to this trend, we expanded our marketing services capabilities over the past several years primarily through acquisitions, including the acquisition of Snyder Communications in 2000, and, in 2004 we launched Euro RSCG 4D, a new global marketing services brand integrating under one banner various marketing services agencies within Euro RSCG Worldwide;
     
  Continued evolution of the Internet, interactive television and other emerging media as a new market for advertising and communications services. In response to this trend, we have expanded our multimedia interactive communications services over the past several years, including through acquisitions, such as the acquisition in 2001 of the Snyder Communications interactive professional services business, Circle.com;
     
  Evolution of media planning and buying from an ancillary service within traditional advertising agencies into a specialized autonomous service. In response to this trend, we created a separate division, Media Planning Group, in 1999 to handle our media planning and buying activities. We believe that operating these activities as separate entities rather than as departments within our agencies is the most effective structure to capitalize on growth opportunities in the media business;
     
  Pressure on fees, particularly as client procurement departments, as opposed to marketing departments, are increasingly involved in negotiating pricing. To counteract this trend, we have sought to increase revenues by expanding the geographic markets in which we represent, and the categories of services we provide to, our clients, to continually adapt our costs to the fees negotiated with our clients, and to attempt to negotiate fees that include incentives based on the effectiveness of our advertising and marketing campaigns; and
     
  Increasing demands by major international clients for exclusivity in their relationships with advertising and communications services groups, calling into question the traditional advertising holding company structure made up of multiple independent international networks representing clients with competing products and services within the same group. As a result of this trend, we decided to make Euro RSCG our unique global advertising agency network, with Arnold Worldwide Partners concentrating its efforts on developing a strong creative presence in local markets in a smaller number of countries.

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SEASONALITY  

          Our business is subject to seasonal effects. We have generally experienced the greatest level of business in the fourth quarter of each year and, to a lesser extent, in the second quarter of each year. As a result, cash, accounts receivable, accounts payable and accrued expenses are typically higher on our year-end balance sheet than at the end of any of the preceding three quarters.

CRITICAL ACCOUNTING POLICIES, ESTIMATES AND JUDGMENTS  

          Our financial statements contained in this report have been prepared in accordance with U.S. generally accepted accounting principles, which we refer to as U.S. GAAP. The preparation of these financial statements requires estimates and judgments that affect the reported amounts of assets, liabilities, revenue and expenses as well as the disclosure of contingent assets and liabilities. Our significant accounting polices are described in the notes to the financial statements. We believe that, of our significant accounting policies, the following may involve a higher degree of judgment or complexity:

 
  revenue recognition;
     
  allowances for doubtful accounts;
     
  restructuring charges;
     
  contingent acquisition obligations;
     
  impairment of goodwill;
     
  impairment of long lived assets and accounting for discontinued operations; and
     
  deferred taxes.
 

          Revenue recognition. Substantially all of our revenue is derived from fees and commissions for advertising and communication services and for the planning and purchase of media. Revenue is recognized on the date that the services are performed, costs are incurred for production and the media is aired or published, and when collection is reasonably assured.

           We generally record revenue at the net amount retained when the fee or commission is earned. In the delivery of some services to our clients, we incur costs on their behalf for which we are reimbursed. Substantially all of our reimbursed costs relate to purchases on behalf of our clients of media and production services. We generally have no latitude in establishing the reimbursement price for these expenses and invoice our clients for these expenses in an amount equal to the amount of costs incurred. These reimbursement costs, which are a multiple of our revenue, are significant. However, except in connection with the bankruptcy of WorldCom, Inc., we have not historically experienced significant losses in connection with media and production costs. See “Item 8. Financial Information — Legal Proceedings — Bankruptcy of WorldCom, Inc.” beginning on page 66.

          Some of our contractual arrangements with clients also include performance incentives that allow us to receive additional payments based upon our performance for the client, measured against specified qualitative and quantitative objectives. We recognize the incentive portion of the revenue under these contractual arrangements when these qualitative and quantitative goals are achieved in accordance with the arrangements.

          Allowance for doubtful accounts. We maintain allowances for doubtful accounts for estimated losses that result from the inability of our customers to make required payments. We base our allowances on the likelihood of recoverability of accounts receivable based upon past experience, reviews of aging and analysis of specific


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accounts.  If economic or specific industry trends worsen beyond our estimates or any of our clients’ financial condition becomes tenuous, we will increase our allowances for doubtful accounts by recording additional expense.

          Restructuring charges. During 2003, we recorded significant charges in connection with our strategic reorganization and worldwide restructuring plan. The related reserves reflect many estimates, including those pertaining to employee severance and other personnel-related costs and obligations under real estate leases, net of estimated sublease income. We reassess the reserve requirements to complete our restructuring plan at the end of each reporting period. Actual experience has been and may continue to be different from these estimates. As real estate market conditions change, we may have further refinements in the future, either upward or downward, to the original charge recorded. As of December 31, 2004, reserves associated with our 2003 and 2001 restructuring programs were €37.8 million and €9.9 million, respectively. As of December 31, 2003, reserves associated with our 2003 and 2001 restructuring programs were €59.7 million and €15.4 million, respectively. As of December 31, 2002, reserves associated with our 2001 restructuring plan were €21.2 million. For more information, see Note 7 to our 2004 consolidated financial statements beginning on page F-15 of this annual report.

          Contingent acquisition obligations. Certain of our acquisition contracts provide for contingent consideration based on earnings, which we refer to as an earn-out. We utilize earn-out structures in an effort to minimize our risk associated with potential future negative changes in the performance of the acquired company. In addition, owners of interests in certain of our subsidiaries or affiliates have the right, in certain circumstances, to require us to purchase their interests, which we refer to as a buy-out.

          We currently estimate that the amount of contingent future earn-out and buy-out payments we will be required to make for past acquisitions, assuming the acquired companies perform over the relevant earn-out and buy-out periods at their current profit levels, is €99.0 million as of December 31, 2004. The ultimate amounts payable are dependent upon future results of the acquired companies. In accordance with U.S. GAAP, we do not record a liability for these items on our balance sheets until the applicable contingency is resolved and the additional payment is determinable. However, if the contingent consideration is conditioned on the employment of any selling shareholder, we accrue compensation expense based on the estimated contingent payment. Actual results for these companies may differ from our estimates, in which case the amounts we are required to pay may be different than the amounts we estimate. These contingent obligations also change from period to period as a result of earn-out or buy-out payments made during the current period, changes in the previous estimate of the acquired companies’ performances, changes in foreign exchange rates and the addition of new contingent obligations resulting from acquisitions with earn-out or buy-out structures completed in the current period. These differences could be material. See “—Liquidity and capital resources — Contractual obligations” below.

          Impairment of goodwill. Beginning on January 1, 2002, in accordance with the provisions of SFAS No. 142, “Goodwill and Other Intangible Assets”, we ceased amortizing goodwill or excess basis related to equity-method investments. Instead, we began testing intangible assets, including goodwill, at least annually for impairment by comparing the fair value of our reporting units over their carrying values, in accordance with SFAS No. 142. The fair value of the reporting units has been computed using the “discounted cash flow” method, and is based on estimates of future earnings. Actual earnings may differ from our estimates. The excess of the carrying amount over the fair value is deemed to be impaired and is written off. In 2002, we completed the transitional and the first annual impairment tests of goodwill and intangible assets with indefinite lives. As a result, we wrote off a total of €1,483.3 million of goodwill in 2002 of which €1,120.8 million was reflected as “Cumulative effect of accounting change” as the last item on the 2002 consolidated statement of operations before arriving at net income. In 2003, we wrote off €69.5 million of goodwill. There was no goodwill impairment charge in 2004.

          Impairment of long lived assets and accounting for discontinued operations. The long lived assets are reviewed for impairment whenever events or circumstances indicate their carrying values may not be recoverable. Whenever such events or circumstances arise, an estimate of the future cash flows is compared to the asset’s carrying value to determine if an impairment exists pursuant to the requirements of SFAS No. 144, “Accounting for the Impairment or Disposal of Long-Lived-Assets.”

          In accordance with SFAS No. 144, we include in assets and liabilities held for sale and in discontinued operations the assets and liabilities that meet certain criteria with respect to our plans for their sale or abandonment.


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Depreciation and amortization cease when the asset meets the criteria to be classified as held for sale. A component’s results of operations are presented as discontinued operations for all periods if:

 
  a planned or completed disposal involves a component of our company whose operations and cash flows can be distinguished operationally and for financial reporting purposes;
     
  such operations and cash flows will be (or have been) eliminated from our ongoing operations; and
     
  we will not have any significant continuing involvement in the component.
 

         Operating losses from discontinued operations are recognized in the period in which they occur. Long-lived assets (or groups of assets and related liabilities) classified as held for sale, are measured at the lower of carrying amount or fair value less cost to sell.

          Deferred taxes. We record deferred tax assets and liabilities using enacted tax rates for the effect of temporary differences between the book and tax bases of assets and liabilities. If enacted tax rates change, we will adjust our deferred tax assets and liabilities through the provision for income taxes in the period of the change to reflect the enacted tax rate expected to be in effect when the deferred tax items reverse. A one percentage point change in the enacted tax rates would increase or decrease net income by approximately €0.6 million.

          In accordance with SFAS No. 109, “Accounting for Income Taxes,” we record a valuation allowance on deferred tax assets when it is more likely than not that all or a portion of deferred tax assets will not be realized. Forming a conclusion that a valuation allowance is not needed is difficult when there is negative evidence such as cumulative losses in recent years. Therefore, cumulative losses weigh much more heavily in the overall assessment. In 2004, we determined that the positive evidence was not sufficient to overcome such negative evidence and concluded that it was therefore appropriate to establish a full valuation allowance for our deferred tax assets related to our U.S. and French tax groups. As of December 31, 2004, the valuation allowance of these two tax groups amounted to €583.1 million. Nevertheless, we continue to believe that our business will achieve profitability in future years, and that we will be able to utilize these tax assets to minimize U.S. and French taxes in the future.

          We base our estimates and judgments on historical experience and other factors that we believe to be reasonable under the circumstances. Actual results or outcomes may differ from these estimates.

New accounting pronouncements  

            In December 2004, the Financial Accounting Standards Board, which we refer to as FASB, issued SFAS No. 123R, “Share-based payment”. This statement is a revision of SFAS No. 123, “Accounting for stock-based compensation,” and establishes standards for the accounting for transactions in which an entity exchanges its equity instruments for goods or services. This statement focuses primarily on accounting for transactions in which an entity obtains employee services in share-based payment transactions. The application of this statement is required as of the beginning of the first annual reporting period that begins after December 15, 2005. The adoption of this statement will have a significant effect on our results of operations that we are still in the process of assessing. However, the adoption of this statement is not expected to have a material effect on our financial position or cash flows.

RESULTS OF OPERATIONS  

          Our financial statements contained in this report have been prepared in accordance with U.S. GAAP. When comparing performance between years, however, we also discuss non-GAAP financial measures such as the impact that foreign currency rate changes, acquisitions/ dispositions and organic growth have on reported results.

Explanation of Key Line Items  

          Net revenues.  Substantially all of our revenue is derived from fees and commissions for advertising and communication services and for the planning and purchase of media. Revenues are presented net of amounts that our clients pay to us to cover costs that are incurred on their behalf with third parties, such as for the purchase of television and radio time or print advertising space and production costs.

          Compensation and related costs.  Our compensation costs consist principally of salaries, bonuses and benefits to employees. Compensation costs do not include stock-based compensation. Compensation costs also do not include earn-out or buy-out payments made or accrued to employees who were shareholders of businesses we acquired. See “—Compensation to former shareholders of acquired businesses” below. Compensation costs include, however, all other compensation paid or payable to such individuals.


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          Compensation to former shareholders of acquired businesses.  This item consists of earn-out and buy-out payments made or accrued to employees who were shareholders of businesses we acquired, to the extent that such payments are conditioned on the continued employment of those employees.

          Goodwill and other intangible impairment.  Beginning on January 1, 2002, in accordance with the provisions of SFAS No. 142, “Goodwill and Other Intangible Assets,” we no longer amortize goodwill or excess basis related to equity-method investments, but rather we test these assets at least annually for impairment by comparing the fair value of the reporting units over their carrying values. Since 2002, we have been applying SFAS No. 144, “Accounting for the Impairment or Disposal of Long-Lived Assets,” to the other intangibles which require us to review the intangibles for impairment whenever events or circumstances indicate their carrying values may not be recoverable. Therefore, since 2002, this item consists of the goodwill impairment charge as determined at the end of the period as well as the other intangible impairment charge.

          Discontinued Operations.  In accordance with SFAS No. 144, the results of operations of the businesses we sold or disposed of as at December 31, 2004 have been reported as “Discontinued” in the current and prior periods.

          Restructuring and other charges.  These charges are associated with our strategic reorganization and worldwide restructuring plan in 2003 and our 2001 restructuring plan, and consist primarily of employee severance and other personnel-related costs in connection with employee terminations, occupancy and facilities-related costs in connection with asset write-downs and other charges related primarily to lease abandonment, lease terminations and related exit costs.

 

Results of Operations  

          The following table summarizes certain financial information for our company: 

 
(€ in millions, except
per share amounts)

2004 2003 2002



Net revenues 1,449 1,525 1,811
Operating expenses:
       Compensation and related costs (825) (933) (1,060)
       Stock-based compensation (8) (5) (13)
       General and administrative non-payroll costs (456) (474) (556)
       Compensation to former shareholders of acquired businesses (3) (3) (6)
       Amortization of intangible assets (29) (31) (33)
       Goodwill and other intangible impairment (100) (363)
       Restructuring and other charges (16) (98) 3
       Total operating expenses (1,337) (1,644) (2,028)
Operating income (loss) 112 (119) (217)
       Interest expense (71) (78) (77)
       Interest income 16 28 28
       Exchange rate gain (loss) 3 (9) (1)
       Net gain on trading securities 7 9 10
       Other (7) (53) (1)
Financial expense-net (52) (103) (41)
Net income (loss) from operations before income tax 60 (222) (258)
       Provision for income tax (3) (108) (39)
       Minority interests (8) (5) (15)
       Equity in earnings of investees 1 1
Income (loss) from continuing operations 50 (334) (312)
Loss from discontinued operations (net of tax) (17) (89)
Net income (loss) before effect of change in accounting principle 33 (423) (312)
       Cumulative effect of accounting change (1,121)
Net income (loss) 33 (423) (1,433)
Per common share basic and diluted:
Income (loss) from continuing operations 0.15 (1.05) (0.99)
Income (loss) from discontinued operations (0.05) (0.28)
Loss from cumulative effect of accounting change (3.54)
Net income (loss) 0.10 (1.33) (4.53)

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          The following are some of the key factors that drove our financial results in 2004:

          Operating Income (loss)

 
  Organic net revenue increase, primarily as a result of increased demand for our advertising and communications services by our clients, although pressure on fee and commission rates by our clients continued;
     
  Lower foreign exchange rates for 2004, primarily regarding the U.S. dollar versus the euro that resulted in lower euro revenue and expense compared with 2003;
 

          Other Financial Income

 
  During 2004, we re-purchased and cancelled a total of 17,570,404 of our convertible and/or exchangeable 1% bonds, maturing on January 1, 2006. We paid an average price of €25.17 per bond for a total purchase price of approximately €442.3 million. As a result of these re-purchases, we recorded a loss of €8.7 million which is reflected as “Other financial expense” in the consolidated statements of operations.
 

          Discontinued Operations

 
  In the fourth quarter of 2003, we completed the strategic reorganization of our business operations that was announced in September 2003. In accordance with SFAS No. 144, the results of the businesses sold by December 31, 2004 have been reported as “Discontinued” in the current and prior periods in this annual report.

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NET REVENUES  

          We offer advertising and communications services in 77 countries through our agencies located throughout Europe, North America, the Asia-Pacific region and Latin America, and through contractual affiliations with other agencies in a number of countries. The following analysis provides further detail on revenue:

2004 vs. 2003  

          Our net revenues were €1,448.6 million for 2004, a decrease of 5% compared with €1,525.1 million for 2003. Our revenues were impacted by the U.S. dollar’s continued decline against the euro which was partially offset by increased demand for advertising and communications services in many regions, reflecting the improved global economic conditions in most of our major geographic markets. Excluding the currency effect, our revenues decreased by 1%. Excluding the effects of changes in the scope of consolidation, such as acquisitions and dispositions (a net decrease of €52.8 million) and currency fluctuations (a net decrease of €61.7 million), our net revenues increased by €38 million, or 2.7% on an organic basis.

          The following table sets forth a geographic breakdown of our revenues for 2004 and 2003. In preparing the table, we have allocated revenues to the country or region of the subsidiary realizing the revenues.

 
  Region(1)   2004
% of
Total
2003
% of
Total
 
 
 
 
 
    North America   40
%        
       42
%       
       
    Europe (excluding France)   31
%
  33
%
 
    France   21
%
  17
%
 
    Asia Pacific region   4
%
  4
%
 
    Latin America   4
%
  4
%
 
    TOTAL   100
%
  100
%
 
 
 
 

(1) Because our revenues from the Middle East and Africa represent less than 1% of our total revenues, our geographic breakdown of revenues currently includes, and historically has included, revenues in the western part of the Middle East and in Africa with those of Europe, and revenues in the eastern part of the Middle East with those of the Asia-Pacific region.


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          As in 2003, North America, Europe (excluding France) and France remained our most important regions in terms of revenues in 2004. In France, our business activities performed well over the year, primarily due to significant new business wins in 2004. In both Europe (excluding France) and the United States, organic growth during 2004 was slightly positive, although within Europe (excluding France and the United Kingdom) organic growth was strongly positive. This performance was partially off-set by a substantial decline in organic growth in the United Kingdom. In Latin America and the Asia-Pacific region, organic growth remained strong. In the aggregate, 2004 organic growth reflected a better than expected performance, primarily at Arnold Worldwide Partners (which posted a record year for new business), and at Media Planning Group, and in the healthcare and marketing services sectors at Euro RSCG.

2003 vs. 2002  

          Our net revenues were €1,525.1 million for 2003, a decrease of 15.8% compared with €1,811.2 million for 2002. Our revenues were impacted by reduced demand for advertising and communications services worldwide, reflecting the continued global economic downturn in most of our major geographic markets and the U.S. dollar’s decline against the euro. Excluding the currency effect, the decline was 6.4%. Excluding the effects of changes in the scope of consolidation, such as acquisitions and dispositions (a net decrease of €12.3 million) and currency fluctuations (a net decrease of €181.1 million), our net revenues decreased by €92.7 million.

          The following table sets forth a geographic breakdown of our revenues for 2003 and 2002. In preparing the table, we have allocated revenues to the country or region of the subsidiary realizing the revenues.

 
  Region(1)   2003
% of
Total
2002
% of
Total
 
 
 

 
    North America   42
%      
  44
%       
 
    Europe (excluding France)   33
%
  32
%
 
    France   17
%
  16
%
 
    Asia Pacific region   4
%
  4
%
 
    Latin America   4
%
  4
%
 
    TOTAL   100
%
  100
%
 
                 
 
  (1) Because our revenues from the Middle East and Africa represent less than 1% of our total revenues, our geographic breakdown of revenues currently includes, and historically has included, revenues in the western part of the Middle East and in Africa with those of Europe, and revenues in the eastern part of the Middle East with those of the Asia-Pacific region.
 

          As in 2002, North America, Europe (excluding France) and France remained our most important regions in terms of revenues in 2003. However, organic revenue declined sharply in the United Kingdom and was also lower in Europe excluding France. Responding to this situation, at the end of the first half of fiscal 2003, we identified 50 companies that were identified as impeding our revenue and earnings growth. These companies, mainly located in the United Kingdom, the United States and Northern Europe, were determined to be under-performing due to poor management or inappropriate market positioning or strategies. As part of our strategic reorganization, these companies have either been restructured with changes in management, closed or sold.

          Our operating margin before goodwill impairment and restructuring charges was negatively impacted by poor revenue forecasting at Euro RSCG, which late in the year turned out to be over-optimistic. Our revenues were therefore lower than anticipated, resulting in a cost structure that was too high. In response, we increased our initially planned headcount reduction under our worldwide restructuring plan to better align our cost structure to our revenues and we changed our budgeting and internal financial reporting procedures. Margins were also weakened by the 50 underperforming companies described above.


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OPERATING EXPENSES  

          Our 2004 operating expenses decreased €306.9 million, or 18.7%, to €1,337.0 million in 2004 from €1,643.9 million in 2003. Our operating expenses compared with 2003 were impacted primarily by the absence of goodwill and other intangible impairment in 2004, a significant reduction of restructuring charges in 2004 compared with 2003, the effects of staff reductions in late 2003 and early 2004 in connection with the implementation of our strategic reorganization and restructuring plan to reduce our cost structure, and the decline in the U.S. dollar against the euro.

Compensation and Related Costs and Stock-Based Compensation  

          In 2004, our compensation and related costs and stock-based compensation amounted to approximately 57.5% of revenue, compared with 61.5% of revenue in 2003. Compensation and related costs and stock-based compensation decreased as a percentage of revenue as a result of improved revenue due to a better business environment and continued focus on managing headcount to performance. Compensation and related costs in all periods also were impacted by salary progression.

          2004 vs. 2003  

          In 2004, our expenses relating to compensation and related costs and stock-based compensation was €833.1 million, a decrease of 11.2% compared with €937.9 million for 2003. This decrease was primarily attributable to staff reductions in late 2003 in connection with the implementation of our strategic reorganization and restructuring plan to reduce our cost structure and to the effects of currency translation for €35.1 million. As a percentage of revenue, compensation and related costs and stock-based compensation was 57.5% for 2004 compared with 61.5% for 2003.

          2003 vs. 2002  

          In 2003, our expenses relating to compensation and related costs and stock-based compensation was €937.9 million, a decrease of 12.6% compared with €1,073.5 million for 2002. This decrease was primarily attributable to the effects of currency translation for €105.4 million and to staff reductions in 2003 in connection with the implementation of our strategic reorganization and restructuring plan to reduce our cost structure. As a percentage of revenue, compensation and related costs and stock-based compensation was 61.5% for 2003 compared with 59.3% for 2002.

General and Administrative Non-Payroll Costs  

          2004 vs. 2003  

          General and administrative non-payroll costs were €456.0 million for 2004, a decrease of 3.8% compared with €474.2 million for 2003. This decrease was attributable to the effects of currency translation for €25.6 million partially offset by an overall increase in general and administrative non-payroll costs (including €5.3 million in fees in connection with the preparation of our unsuccessful offer and related financing to acquire Grey Global Group in September 2004). Expressed as a percentage of total revenues, general and administrative non-payroll costs were 31.5% for 2004 compared with 31.1% for 2003.

          2003 vs. 2002  

          General and administrative non-payroll costs were €474.2 million for 2003, a decrease of 14.8% compared with €556.3 million for 2002. This decrease was primarily attributable to the effects of currency translation for


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€60.5 million and to a reduction in occupancy and facilities-related costs and other general and administrative costs as a result of our restructuring plan. Expressed as a percentage of total revenues, general and administrative non-payroll costs were 31.1% for 2003 compared with 30.7% for 2002.
 

Compensation to Former Shareholders of Acquired Businesses  

          Compensation to former shareholders of acquired businesses was €3.4 million for 2004, €2.5 million for 2003, and €6 million for 2002.

Amortization of Intangible Assets  

          Amortization of intangible assets was €28.9 million in 2004, €31.1 million in 2003, and €33.4 million in 2002.

Goodwill and Other Intangible Impairment  

          Goodwill and other intangible impairment was €99.8 million for 2003 and €362.5 million for 2002 in connection with our adoption of SFAS No. 142 on January 1, 2002. No goodwill and other intangible impairment was recorded in 2004.

Restructuring and Other Charges  

          2004 vs. 2003  

           During the third and fourth quarters of 2003 continuing into early 2004, we implemented a restructuring plan, primarily in the United States and the United Kingdom, to reduce costs through headcount reduction and real estate restructuring. For 2003, we recorded approximately €92.4 million in pre-tax restructuring and other charges relating to this worldwide restructuring, including €37.8 million to restructure our real estate lease obligations and €39.3 million to reduce our headcount by approximately 1,150. As of December 31, 2004, reserves associated with this restructuring program were €37.8 million.

          Personnel positions were eliminated or identified for elimination by December 31, 2003. A remaining reserve balance of approximately €3.1 million reflects costs relating to severance and other termination benefits to be settled in 2005.

          The remaining balance in occupancy and facilities-related reserves of €33.9 million at December 31, 2004 relates to non-cancelable lease commitments in excess of estimated sublease income for abandoned facilities that will be paid out over the remaining lease periods, ranging from one to nine years. In 2004, we recorded an additional expense of €15.2 million corresponding to the completion of the plan (the space was identified to be vacated but not yet vacant at December 31, 2003). We also recorded income of €4.5 million in 2004 due to a 2004 decision to sublease to some of our subsidiaries part of the UK space left vacant at December 31, 2003.

          2003 vs. 2002  

          In the fourth quarter of 2003, we completed the strategic reorganization of our business operations that was announced in September 2003. We initiated the strategic reorganization to strengthen our integrated communications capability, to simplify our organizational structure, and to promote greater synergies among the agencies by refocusing our activities around our two global networks, Euro RSCG Worldwide and Media Planning Group, and our creativity-focused division, Arnold Worldwide Partners.

          We also implemented a restructuring plan, primarily in the United States and the United Kingdom, to reduce costs. This plan resulted in pre-tax restructuring costs and other charges in the amount of €92.4 million. This charge includes pre-tax severance and other personnel-related costs of €39.3 million, pre-tax occupancy and


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facilities-related costs of €37.8 million as well as other charges of €15.3 million including €8.8 million in asset write downs.

          The severance and other personnel related charges of €39.3 million reflected the elimination of 1,158 positions worldwide, most of them in Europe and North America. The employee groups affected included all levels and functions across our company. All positions had been eliminated or identified for elimination at December 31, 2003, and the remaining reserve balance of €25.5 million at December 31, 2003 reflects costs relating to severance and other termination benefits to be settled in 2004.

          We noted that this reorganization would also affect our 2004 consolidated statements of operations. We anticipated that the completion of the plan would result in the abandonment and closure of 40 offices representing about 70,000 square meters principally located in Great Britain and in North America. We also anticipated that lease terminations would include remaining lease obligations net of estimated sublease income at December 31, 2003. Such termination costs were based upon an estimate of the amounts that we expected to pay over the terms of these leases, based on our assumptions regarding offsetting sublease income. The remaining balance in occupancy and facilities-related reserves of €31.8 million at December 31, 2003 relates to non-cancelable lease commitments in excess of estimated sublease income for abandoned facilities that will be paid out over the remaining lease periods, ranging from one to ten years.

          With respect to the 2001 restructuring plan, as local real estate markets evolved, we adjusted our estimated sublease income over the related lease terms, resulting in an additional restructuring reserve of €6 million at December 31, 2003.

FINANCIAL EXPENSE, NET  

Other  

          During December 2004, we re-purchased and cancelled a total of 17,570,404 of our convertible and/or exchangeable 1% bonds, maturing on January 1, 2006. We paid an average price of €25.17 per bond for a total purchase price of approximately €442.3 million. As a result, we recorded a loss of €8.7 million which is reflected as “Other financial expense” in the accompanying consolidated statements of operations.

          In December 2003, at a general meeting of holders of the convertible and/or exchangeable 4% bonds due January 1, 2009, the holders approved the payment by us of €1.20 per bond, payable in cash in a single installment on January 1, 2004, in exchange for a waiver of the option they had to cause us to redeem the bonds at its nominal value plus accrued interest on January 1, 2006, which we refer to as the “put”. Our total expense amounted to €51.1 million, including €0.9 million in consulting fees which are reflected as “other financial expense” in the 2003 consolidated statements of operations. Based on the Emerging Issues Task Force, which we refer to as EITF, consensus on issue no. 96-19, “Debtor’s Accounting for a Modification or Exchange of Debt Instruments,” this operation has been accounted for in accordance with paragraph 16 of statement 125, resulting in a €10.7 million loss which is also reflected as “Other financial expense” in the 2003 consolidated statements of operations. The aggregate amount of these convertible and/or exchangeable bonds outstanding at December 31, 2004 amounted to €472.6 million, comprised of €454.6 million in aggregate principal and €18 million in interest.

          During the first quarter of 2003, we repurchased 5,290,000 of our convertible and/or exchangeable 1% bonds due January 1, 2006 resulting in a €12.2 million gain which is reflected as “Other financial income” in the 2003 consolidated statements of operations.

OTHER ITEMS  

Provision for Income Tax  

          Provision for income tax was €2.5 million for 2004, compared with €107.6 million for 2003. The decrease was primarily attributable to the much lower valuation allowance recorded in 2004 (€30.1 million) compared with the substantial valuation allowance recorded in 2003 (€164.2 million).


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          Provision for income tax was €107.6 million for 2003, compared with €39 million for 2002. The increase was primarily attributable to the impact of the deferred tax valuation allowance of €164.2 million, partially offset by a lower level of earnings before taxes and before goodwill impairment charges.

Minority interests  

          Minority interests were €8.5 million for 2004, compared with €5.5 million for 2003. This increase is primarily attributable to the increase in earnings in 2004 compared with 2003.

          Minority interests were €5.5 million for 2003, compared with €14.8 million for 2002. This decrease is primarily attributable to the decrease in earnings in 2003 compared with 2002.

LIQUIDITY AND CAPITAL RESOURCES

          At December 31, 2004, cash and highly liquid investments amounted to €534.2 million, a decrease of €126 million from December 31, 2003 of €660.2 million. Our total debt at December 31, 2004 was €803.2 million, a decrease of €532.7 million from December 31, 2003. We collect funds from clients to pay for media, production and other third-party expenses incurred on behalf of our clients. As a result, our cash receipts and disbursements substantially exceed our net revenue related to these activities. The working capital amounts shown on our balance sheet and the cash flows from operating activities reflect these “pass-through” of expenses.

          Our primary sources of funds in 2004 were proceeds from our October 2004 rights offering, cash from operations and various revolving lines of credit.

          Our primary uses of cash were to finance our December 2004 re-purchases of our convertible and/or exchangeable 1% bonds maturing January 1, 2006, general corporate needs, including capital expenditure requirements, dividend payments and acquisitions, including earn-out and buy-out payments related to prior acquisitions.

          We believe that net cash provided by operating activities and additional borrowing under existing bank facilities will be sufficient to meet our present liquidity needs, including the repayment of the first series of our convertible bonds that matures on January 1, 2006.

Operating activities

          Our net cash provided by operating activities was €123.2 million, €176.5 million and €240.5 million for the years ended December 31, 2004, 2003 and 2002, respectively. The decrease in 2004 was primarily attributable to the portion of the payments made in connection with our repurchases of our convertible and/or exchangeable 1% bonds due January 1, 2006 considered to be interest repayments, corresponding to accrued premium and interest at the repurchase date, and the cash impact in 2004 of restructuring charges taken in 2003, partially offset by higher earnings levels in 2004 resulting from improved global market conditions compared with 2003.

          The decrease in 2003 was primarily attributable to the lower earnings level in 2003 resulting from continued weakness in client demand for advertising and communications services and severance costs and other costs related to our strategic reorganization and worldwide restructuring program.

          The increase in cash provided by operating activities in 2002 was primarily a result of concerted efforts that we undertook throughout our company to improve our cash position by reducing costs and improving our working capital management.

Investing activities  

          We have pursued acquisitions in the past, and intend to pursue acquisitions in the future, some of which could be significant, to enhance our capabilities and expand our geographic reach. We generally fund these acquisitions using our shares, cash or a combination of both.

          Net cash provided by investing activities was €130.3 million and €11.5 million in 2004 and 2003, respectively whereas net cash used in investing activities was €(514.5) million in 2002.

         Cash provided by investing activities increased in 2004 due primarily to the sale of substantial highly liquid investments partially offset by earn-out and buy-out payments related to prior acquisitions. The proceeds from divestitures in connection with our strategic reorganization is offset by the cash used for the capital expenditures.

          Cash provided by investing activities in 2003 reflected the poor activity in terms of acquisitions, earn-out and buy-out payments and capital expenditures.

          Cash used in investing activities in 2002 reflected the huge investment in highly liquid investments in connection with the cash received from the issuance of the convertible bonds.


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Financing activities  

          Net cash used in financing activities was €(176.6) million, €(175.4) million for 2004 and 2003, respectively whereas net cash provided by financing activities was €290.2 million in 2002. The significant amount of cash used to re-purchase and cancel a total of 17,570,404 of our convertible and/or exchangeable 1% bonds due January 1, 2006 in December 2004 was partially offset by significant cash generated by our rights offering in October 2004. The substantial decrease in 2003 was primarily attributable to the fact that in 2002 we had a €450 million convertible and/or exchangeable bond issuance for which there was no comparable issuance in 2003. The increase in 2002 was primarily due to the significant amount of cash generated by our issuance of convertible and/or exchangeable bonds in May 2002 for which there was no comparable financing activity in 2001.

          At December 31, 2004, total financial debt, which consists of bank debt, obligations under our two outstanding series of convertible and/or exchangeable bonds and capitalized lease obligations, was €803.2 million, a decrease of €532.7 million from December 31, 2003. This total financial debt was comprised of:

 
  €686.6 million aggregate principal amount and accrued premium and interest under our convertible and/or exchangeable bonds;
     
  €34.2 million in long-term borrowings;
     
  €80.4 million in short-term borrowings; and
     
  €2.0 million in capitalized lease obligations.
 

          Approximately 94.1% of our financial debt outstanding at December 31, 2004 was denominated in euro, 3.2% was denominated in U.S. dollars and 0.9% was denominated in British pounds.

          Convertible and/or exchangeable bonds  

          At December 31, 2004, we had a total of €686.6 million aggregate principal amount and accrued premium and interest under our unsecured convertible and/or exchangeable bonds outstanding, comprised of €214.0 million aggregate principal amount and accrued premium and interest under our convertible and/or exchangeable 1% bonds issued in December 2000 and €472.6 million aggregate principal amount and interest under our convertible and/or exchangeable 4% bonds issued in May 2002.

          In February 1999, we issued 1,223,405 unsecured convertible and/or exchangeable bonds due January 1, 2004, each with a nominal value of €188, for an aggregate principal amount at issuance of €230.0 million. We received net proceeds of €225.3 million from this issuance. The coupon rate of the bonds was 1.0% per annum, payable annually in arrears on January 1 of each year, and the gross yield to maturity was 1.75% per annum, assuming no conversion, redemption or re-purchase occurs prior to maturity. The implicit interest rate, including issue costs, was 2.18% per annum. The bonds had a maturity date of January 1, 2004. As of December 31, 2003, 769,448 million bonds had been converted into 15,389,004 Havas shares. As of that date, our €89.4 million in aggregate principal amount and accrued premium and interest under these bonds was comprised of €85.3 million in aggregate principal amount, €3.2 million in accrued premium and €0.9 million in interest through that date. We paid €89.4 million to redeem the outstanding bonds at their maturity on January 1, 2004.


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          In December 2000, we issued 32,817,012 unsecured convertible and/or exchangeable bonds, each with a nominal value of €21.60, for an aggregate principal amount at issuance of €708.8 million. We received net proceeds of €694.9 million from this issuance. The coupon rate of the bonds is 1.0% per annum, payable annually in arrears on January 1 of each year, beginning January 1, 2002, and the gross yield to maturity is 4.25% per annum, assuming no conversion, redemption or re-purchase occurs prior to maturity. The implicit interest rate, including issue costs, is 4.67% per annum. The bonds have a maturity date of January 1, 2006. Each bond currently is exercisable at any time at the option of the holder for 1.13 Havas shares, subject to specified anti-dilution adjustments, which exercise may, at our option, be a conversion for newly issued shares, an exchange for treasury shares or a combination thereof. In accordance with French law, the conversion/exchange ratio has been adjusted from 1 to 1.02 to 1.035 and then to 1.047 due to the distribution of a portion of paid-in capital in connection with our payment of our annual dividend to shareholders on June 11, 2002, June 18, 2003 and June 17, 2004, respectively, from 1.047 to 1.13 due to our rights offering in October 2004 and from 1.13 to 1.147 as a result of the distribution of a portion of paid-in capital in connection with our payment of our annual dividend to shareholders on June 14, 2005. For a discussion of the future distribution of paid-in-capital in connection with our payment of dividends to shareholders, see “Item 8. Financial Information —Dividend Policy” on page 68. The bonds have a redemption value at maturity of €25.44 per bond, or approximately 117.78% of their nominal value. We have the option to redeem all, but not less than all, of the outstanding bonds between January 1, 2004 and December 31, 2005, at an early redemption price that guarantees the holder of the bond a yield to maturity equivalent to the rate the holder would have obtained upon redemption at maturity, if the product of (1) the conversion/exchange ratio and (2) the arithmetic mean of the closing prices of Havas shares on Euronext Paris during 20 consecutive trading days chosen by us from among the 40-trading day period preceding publication of a notice of early redemption, exceeds 115% of the early redemption price. We also have the option to redeem, all, but not less than all, of the bonds at their nominal value plus accrued interest at any time when less than 10% of the bonds issued remain outstanding. In connection with this issuance, we agreed not to issue bonds with any preference over these bonds, or reduce our share capital or alter the way we allocate profits. As of December 31, 2004, no bonds had been converted into Havas shares. In December 2004, we re-purchased and cancelled a total of 17,570,404 of these bonds, and during 2003, we re-purchased and cancelled 5,290,000 of these bonds. As of December 31, 2004, our remaining €214.0 million aggregate principal amount and accrued premium and interest under these bonds was comprised of €186.1 million in aggregate principal amount, €25.9 million in accrued premium and €2.0 million in accrued interest through that date. Assuming no conversions, redemptions or repurchases, an additional €7.2 million of premium would accrue on these bonds through maturity.

          On May 22, 2002, we issued 41,860,465 unsecured convertible and/or exchangeable bonds, each with a nominal value of €10.75, for an aggregate principal amount of €450 million. We received net proceeds of approximately €443.5 million from this issuance. The coupon rate of the bonds is 4.0% per annum, payable annually in arrears on January 1 of each year, beginning January 1, 2003, and the gross yield to maturity also is 4.0% per annum, assuming no conversion, redemption or re-purchase occurs prior to maturity. The implicit interest rate, including issue costs, is 4.26% per annum. The bonds have a maturity date of January 1, 2009. Each bond currently is exercisable at any time at the option of the holder for 1.13 Havas shares, subject to specified anti-dilution adjustments, which exercise may, at our option, be a conversion for newly issued shares, an exchange for treasury shares or a combination thereof. In accordance with French law, the conversion/exchange ratio has been adjusted from 1 to 1.02 to 1.035 and then to 1.047 due to the distribution of a portion of paid-in capital in connection with our payment of our annual dividend to shareholders on June 11, 2002, June 18, 2003 and June 17, 2004, respectively, from 1.047 to 1.13 due to our rights offering in October 2004 and from 1.13 to 1.147 as a result of the distribution of a portion of paid-in capital in connection with our payment of our annual dividend to shareholders on June 14, 2005. For a discussion of the future distribution of paid-in-capital in connection with our payment of dividends to shareholders, see “Item 8. Financial Information —Dividend Policy” on page 68. The bonds have a redemption value at maturity equal to their nominal value. We have the option to redeem all, but not less than all, of the outstanding bonds between January 1, 2005 and December 31, 2008 at their nominal value plus accrued interest if the product of (1) the conversion/exchange ratio and (2) the arithmetic mean of the closing prices of Havas shares on Euronext Paris during 20 consecutive trading days chosen by us from among the 40-trading day period preceding publication of a notice of early redemption, exceeds 125% of the nominal value of the bonds. We also have the option to redeem, all, but not less than all, of the bonds at their nominal value plus accrued interest at any time when less than 10% of the bonds issued remain outstanding. In connection with this issuance, we agreed not to give any other bonds any preference over the bonds, or reduce our share capital or alter the way we allocate profits. As of December 31, 2004, 930 bonds had been converted into our shares. As of December 31, 2004, our remaining €472.6 million aggregate principal amount and accrued interest on these bonds was comprised of €454.6 million in aggregate principal amount and €18.0 million in accrued interest through that date.


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          In December 2003, at a general meeting of holders of the convertible and/or exchangeable bonds due January 1, 2009, the holders approved the payment by us of €1.20 per bond, payable in cash in a single installment on January 1, 2004, in exchange for a waiver of the option they had to cause us to redeem the bonds at its nominal value plus accrued interest on January 1, 2006, which we refer to as the “put”. Our total expense amounted to €51.1 million, including €0.9 million in consulting fees, which are reflected as “Other financial expense” in our 2003 consolidated statements of operations. Based on the EITF consensus on issue No. 96-19, “Debtor’s Accounting for a Modification or Exchange of Debt Instruments,” this operation was accounted for in accordance with paragraph 16 of statement 125, resulting in a €10.7 million loss which was reflected as “Other financial expense” in our 2003 consolidated statements of operations.

          For a discussion of our convertible and/or exchangeable bonds as of December 31, 2004, see Note 10 to our 2004 consolidated financial statements beginning on page F-18 of this annual report.

          Long-term borrowings  

          As of December 31, 2004 and 2003, we had outstanding long-term borrowings of €34.2 million and €40.4 million, respectively. The weighted average interest rate on these long-term borrowings was 4.2% and 3.3% at December 31, 2004 and 2003, respectively. Of the total outstanding long-term borrowings at December 31, 2004, €26.2 million was due within one year, €7.6 million was due in 2006, €0.2 million was due in 2007, €0.1 million was due in 2008 and €0.1 million was due after January 1, 2009. €7.9 million of the outstanding long-term borrowings as of December 31, 2004 bore interest at fixed rates, and €26.3 million bore interest at variable rates.

          In June 1999, one of our indirect, wholly owned subsidiaries, Havas North America, Inc., formerly EWDB North America, Inc., borrowed $30 million from Banque Nationale de Paris, New York Branch. In connection with this loan, we agreed to deposit with Banque Nationale de Paris, New York Branch, $30 million to allow Havas North America to borrow the funds. The loan bears interest at a rate equal to the London Inter-bank Offered Rate, or LIBOR, plus a margin. The deposit earns interest at a rate of LIBOR less a margin. The deposit and loan mature simultaneously in six equal annual installments from June 4, 2001 through June 5, 2006 and the borrowing and collateral deposit have therefore been reduced to $10 million at December 31, 2004. In order to hedge the currency risk with respect to our U.S. dollar deposit, we also entered into a currency and interest rate swap arrangement, which we refer to as “CIRCUS,” with Banque Nationale de Paris. The CIRCUS has the effect of transforming our U.S. dollar deposit of $10 million into a euro deposit of €9.5 million that earns interest at the European Inter-bank Offered Rate, or EURIBOR, less a margin. The maturities of the CIRCUS are identical to those of the deposit in terms of dates, currency and amounts. As of December 31, 2004, we recorded an exchange rate gain on the CIRCUS in the amount of €2.2 million and an exchange rate loss on the deposit in the amount of €2.2 million. As of December 31, 2003, we recorded an exchange rate gain on the CIRCUS in the amount of €0.01 million and an exchange rate loss on the deposit in the amount of €2.4 million.

          On January 19, 2000, one of our indirect, wholly owned subsidiaries, Havas UK plc, formerly Evelink plc, issued a £40.0 million unsecured convertible bond due July 19, 2007 to Banque Nationale de Paris S.A. This convertible bond bears interest at a rate of 7.6% per annum and is convertible, at the option of the holder, at any time from January 19, 2000 through January 19, 2007 into 117,131 ordinary shares of Havas UK, subject to specified anti-dilution adjustments. In conjunction with the bond issuance, we guaranteed the obligations of Havas UK under the bond.

          Also on January 19, 2000, Havas UK issued a warrant to Banque Nationale de Paris S.A. authorizing the holder of the warrant, upon payment of £40.0 million, to purchase 117,131 Havas UK shares on January 19, 2007. The right to purchase Havas UK shares under the warrant will lapse if the conversion rights of the £40.0 million convertible bond issued on January 19, 2000 are exercised. In addition, our wholly owned subsidiary, Havas International S.A., formerly Havas Advertising International S.A., and Banque Nationale de Paris S.A. (as the initial holder of the bond) entered into a forward sale agreement under which Havas International paid £25.2 million to Banque Nationale de Paris S.A. for the future purchase of the Havas UK shares issuable on conversion of the £40.0 million convertible bond, and Banque Nationale de Paris S.A. agreed to convert, or arrange for a third party to convert, the £40.0 million convertible bond into Havas UK shares on January 19, 2007 (or prior to January 19, 2007 under specified circumstances) and to sell, or arrange for a third party to sell, those shares to Havas


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International.  The number of shares subject to the forward sale agreement will be determined by dividing £40.0 million by the Havas UK share price on the date Banque Nationale de Paris S.A. sells, or arranges for a third party to sell, the Havas UK shares to Havas International.

          In 2004, one of our German subsidiaries made a fixed cash deposit of €3.5 million with an international bank in order to secure fixed term loans granted by this bank to certain of our other subsidiaries in Germany for the same amount and maturity. The deposit has been classified as restricted deposits under ‘‘Other assets.’’ 

          In December 2004, we entered into a €150 million floating rate credit agreement with a pool of banks in France consisting of:

 
a €100 million amortization loan, with a final maturity on November 30, 2007, dedicated to finance the repurchase and/or the redemption of our convertible and/or exchangeable 1% bonds maturing on January 1, 2006; and
 
a €50 million revolving credit facility, maturing on October 31, 2008, dedicated to our general financing needs.
 

Neither of these credit lines were used in 2004.

          For a discussion of our long-term borrowings as of December 31, 2004, see Note 10 to our 2004 consolidated financial statements beginning on page F-19 of this annual report.

          Short-term borrowings  

          As of December 31, 2004 and 2003, we had outstanding €29.7 million and €52.9 million, respectively, in short-term borrowing arrangements. The weighted average interest rate on these short-term borrowings was 2.7% and 2.6% at December 31, 2004 and 2003, respectively.

          In addition, through some of our subsidiaries, we had outstanding €50.7 million and €46.2 million, respectively, in borrowings under various lines of credit as of December 31, 2004 and 2003, respectively. These lines of credit bear interest at the prevailing market rates in the countries of the subsidiaries. Where required, we guaranteed the repayment of borrowings by our subsidiaries. We had unused lines of credit available under short-term and overdraft borrowing arrangements of €152.2 million and €159.3 million at December 31, 2004 and 2003, respectively.

          For a discussion of our short-term borrowings as of December 31, 2004, see Note 10 to our 2004 consolidated financial statements beginning on page F-18 of this annual report.

          Financial covenants  

          We and our subsidiaries are subject to various financial covenants under our borrowing arrangements. In addition, we frequently guarantee significant loans of our subsidiaries.

          The financial covenants under our €150 million floating rate credit agreement, which are applied to our company on a consolidated basis, include:

 
a ratio of net debt to operating income before amortization and reserves on assets of less than an amount between 3.0 and 2.0 to one depending on the period; and
 
a ratio of operating income before amortization and reserves on assets to net financial expenses of greater than an amount between 4.0 and 7.5 to one depending on the period.
 

           The financial covenants applicable to our borrowing subsidiaries, which are applied to the applicable subsidiaries’ financial statements, include:


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  A ratio of earnings before interest and taxes and amortization to interest expense of greater than three to one;
     
  A ratio of total debt to equity of less than 2.5 to one;
     
  A ratio of earnings before interest, taxes, depreciation and amortization to interest expenses of greater than three to one; and
     
  A ratio of total debt to earnings before interest, taxes, depreciation and amortization of less than 3.0 to one.
 

          Under one of our subsidiaries’ loans, we are subject to the following financial covenants applied to our company on a consolidated basis:

 
  A ratio of net financial debt to equity of less than 0.8 to one; and
     
  A ratio of earnings before interest and taxes and amortization to net financial result of greater than five to one.
 

          At December 31, 2003, we were not in compliance with financial covenants under two credit facilities, for an aggregate principal amount of €22.6 million and at June 30, 2004, we were not in compliance with financial covenants under one credit facility for a principal amount of €9.6 million. See “Item 3 —Key Information—Risk Factors—A continuing default under our credit facilities could result in the acceleration of payment under various of our other debts.” However, the credit facility banks waived any default with respect to the noncompliance.

          As of December 31, 2004, we and our subsidiaries were in compliance with all financial covenants related to all of the borrowings described above.

Capital lease obligations  

          We lease premises and equipment under both capital and operating leases. As of December 31, 2004 and 2003, assets held under capital leases were €5.1 million and €11 million, respectively. Net rental expense for all operating leases was €86.1 million, €106.7 million and €135.1 million in 2004, 2003 and 2002, respectively.

          For a discussion of our capital lease obligations as of December 31, 2004, see Note 17 to our 2004 consolidated financial statements on page F-32 of this annual report.

Share and bond repurchases  

          We repurchased 27,600, 104,400 and 363,148 of our shares in the open market in 2004, 2003 and 2002, respectively. The aggregate purchase price of these shares was €0.1 million, €0.4 million and €1.6 million in 2004, 2003 and 2002, respectively. In 2004, we used 19,878 of our treasury shares to pay a portion of the 2003 board fees to our directors, and we used 188,268 of our treasury shares to pay a portion of the purchase price of two small acquisitions. In 2003, we sold 89,400 of our treasury shares in the open market for an aggregate sale price of €0.4 million.

          In December 2004, we re-purchased and cancelled a total of 17,570,404 of our convertible and/or exchangeable 1% bonds, maturing on January 1, 2006. We paid an average price of €25.17 per bond for a total purchase price of approximately €442.3 million. These bonds were convertible into a total of 19,854,557 shares at the conversion exchange ratio of 1 to 1.13 in effect on December 31, 2004.


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          In 2003, we repurchased in the secondary market and cancelled 5,290,000 of these bonds. We paid an aggregate purchase price of €109.7 million. These bonds were convertible into a total of 5,475,150 shares at the conversion exchange ratio of 1 to 1.035 in effect on December 31, 2003.

          In 2002, we repurchased in the secondary market and cancelled 1,342,046 of these bonds. We paid an aggregate purchase price of €24.2 million. These bonds were convertible into a total of 1,368,887 shares at the conversion exchange ratio of 1 to 1.02 in effect on December 31, 2002.

          Our future repurchases of bonds or shares, if any, will depend on the prevailing market conditions, our liquidity requirements, applicable contractual restrictions and other factors. The amounts involved may be material.

Other  

          We may declare dividends upon the recommendation of our board of directors and the approval of our shareholders at their annual general meeting. Under the French Commercial Code, a company’s right to pay dividends is limited in some circumstances.

          At our annual meeting of shareholders held on June 9, 2005, our shareholders approved a resolution, among others, to authorize a dividend payment of €0.07 per share. This amount reflects both the gross and net dividend since the French avoir fiscal tax credit was phased out in 2004. We paid the dividend to shareholders on or about June 14, 2005. Under the terms of the anti-dilution provisions of our two series of convertible and/or exchangeable bonds, the applicable conversion/exchange ratio was adjusted as of that date to reflect the component of the dividend payment that represents a distribution of a portion of paid-in capital. In addition, under the terms of the anti-dilution provisions of our option plans, the number of options and exercise prices for outstanding options under our plans were adjusted on that date to reflect the component of the dividend payment that represents a distribution of a portion of paid-in capital. In the future, we also may submit for the approval of our shareholders resolutions to authorize dividend payments that represent distributions of a portion of paid-in capital.

          In 2004, we paid a dividend of €0.075 per share, of which €0.05 represents the net dividend and €0.025 represents the French avoir fiscal tax credit. In 2003, we paid a dividend of €0.135 per share, of which €0.09 represented the net dividend and €0.045 represented the French avoir fiscal tax credit. In 2002, we paid a dividend of €0.255 per share, of which €0.17 represented the net dividend and €0.085 represented the French avoir fiscal tax credit.

          The changes in our dividends over the last several years corresponds with our Board’s policy of adjusting our dividend in relation to the results of our operations and the pay-out ratios (the amount of dividend compared to net earnings before goodwill amortization) and yields (the amount of dividend compared to the share price on the last day of the previous fiscal year) of our principal competitors.

Treasury policies  

          Our policy is for our subsidiaries worldwide to hold cash and highly liquid investments in the currency of their principal operating expenses.

          Our policy is to implement cash pooling arrangements among our subsidiaries in the countries in which the size of our operations justifies these arrangements. These pooling arrangements are intended to reduce bank financing and optimize interest income in these countries.

          For a discussion of our use of derivative securities in connection with foreign currency and interest rate risk as of December 31, 2004, see “Item 11. Quantitative and Qualitative Disclosure About Market Risk” beginning on page 86 of this annual report and Note 19 to our 2004 consolidated financial statements on page F-33 of this annual report.


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Contractual obligations  

          The following table summarizes our contractual obligations and commercial commitments at December 31, 2004.

 
Contractual
Obligations
  Payments Due by Period
(in € millions)
 

 
    Total   Less than 1
year
  1-3 years   3-5 years   More than
5 years
 

 
 
 
 
 
 
Long-term debt obligations   34   26   7   1    
                        
Capital (finance) lease obligations   2   1   1      
                        
Operating lease obligations   531   81   148   117   185  
                        
Stock option plan obligations   7   4   1   2    
                        
Pension plan obligations   26   5   10   11    
                        
Estimated obligations under earn-outs/buy-outs   99   63   24   12    
                        
Convertible and/or exchangeable bonds   687   21   215   451    
                        
Other commercial commitments   184   31       153  
 
 
 
 
 
 
                        
Total   1,570   232   406   594   338  
 

          Estimated obligations under earn-outs/buy-outs. As noted above, in connection with business combinations, we typically enter into agreements with some or all of the selling shareholders or the selling entity that provide for future “earn-out” payments and, in the case of partial acquisitions, put and call “buy-out” payments. The earn-out and buy-out payments are generally based upon a formula using a multiple of future earnings, with the multiple in some cases increasing when organic growth or profitability exceed specified thresholds. In determining the estimated obligations under both earn-outs and buy-outs, the applicable earn-out or buy-out formula has been applied to the latest available earnings data or estimates. The payment date for our buy-out obligations has been assumed to be the date the applicable buy-out put provision can first be exercised, or in less than one year if the buy-out obligation first becomes exercisable when the minority shareholder leaves our employ. We cannot assure you, however, that these estimated obligations will not be exceeded in any specified period.

          Stock option plan obligations. Some of our subsidiaries have granted stock options to some of their employees with respect to the stock of the applicable subsidiary. The exercise price is usually based on a multiple of current earnings of the subsidiary at the award date, which we refer to as the “multiple”. Such options are generally


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exercisable five to seven years after the award date and require continuing employment. The parent companies of such subsidiaries have the option to buy back the shares if and when acquired by the employees and the employees have the option to put these shares to such parent companies. The buyback price is generally based upon the multiple applied to the earnings level of the subsidiary when the option is exercised. The employees are required to put the shares to the applicable parent company when they leave the employ of the subsidiary. In determining the estimated obligations under these stock option plans, the applicable multiple has been applied to the latest available earnings data or estimates.

          In addition to the stock option plan obligations set forth in the table, in 2004 one of our subsidiaries granted stock options with respect to its shares to some of its employees. These options are generally exercisable four to five years after the award date and require continuing employment. The parent company of the subsidiary is required to buy back the shares when acquired by the employees at a price based on the estimated market value of the subsidiary at the buyback date. The buyback price, which may be significant, will be settled in new or existing shares of Havas, unless payment in Havas shares is not possible for legal or regulatory reasons.

          Pension plan obligations. In accordance with the laws and practices of each country, we participate in employee benefits pension plans offering death and disability, retirement and special termination benefits. Those plans provide benefits of various types from flat currency amounts per year of service to final pay plans integrated with social security and multi-employer plans. For defined benefit pension plans, accruals and prepaid expenses are determined using the projected unit credit method.

          Convertible and/or exchangeable bonds. Convertible and/or exchangeable bonds reflects the aggregate principal amount outstanding as of December 31, 2004 under our two outstanding series of convertible and/or exchangeable bonds, together with accrued premium and interest on these bonds through their respective maturity dates, assuming no conversion, exchange or repurchase from January 1, 2005 through maturity.

          Other commercial commitments. Other commercial commitments reflects the following commercial commitments that we have given:

 
Other Commercial
Commitments Given
  Payments Due by Period
(in € millions)
 

 
    Total   Less than 1
year
  1-3 years   3-5 years   More than
5 years
 
 
 
 
 
 
 
Security for media space buying   24   23       1  
                       
Marketing rights   2   2          
                       
Guarantees related to businesses disposed of   69   6       63  
                       
Other commitments   89         89  
 
 
 
 
 
 
Total   184   31       153  
 

          Security for media space buying. In certain countries, particularly in the United Kingdom and Asia, media space buying operations carried out by agencies are secured by the company, as required by local practices. The security provided is reflected in the table.

          In addition to the contractual obligations set forth in the table, we make commitments when we purchase media time and space from various media suppliers on behalf of our clients. The liability for the media is generally recorded on our balance sheet when the client is billed, usually in the month that the underlying advertising appears. Consistent with industry practice, we frequently are required to reserve, or commit to purchase, media time and space with the media suppliers well before a commercial is aired or a publication reaches the market. The duration of these commitments vary depending on the type of media purchased and the terms of the particular purchase. The


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duration of any commitment generally ranges from a few days to a year. These commitments are only entered following the specific authorization of clients who, in turn, commit to reimburse us. In practice, clients fulfill their commitments to us which enables us, in turn, to fulfill our commitments. There are, however, instances where a client may seek to alter its commitments to purchase media. It is generally industry practice that media suppliers seek to accommodate the client’s wishes, in part, because the media suppliers generally wish to work to maintain good, on-going relations with clients, such as those we represent, and large buyers of media like us.

           We guard against loss in respect of our media commitments in various ways. We consider the creditworthiness of our clients and set relevant terms of business appropriately, and may purchase credit insurance in some instances. In some markets, we are also protected on our commitments if a client does not fulfill its underlying obligations by agency law concepts.

          Marketing rights. Marketing rights reflects commitments related to one of our subsidiaries that acquires exclusive marketing rights from soccer clubs for periods generally ranging from one to seven years, and then re-sells those rights to sponsors. These marketing rights agreements typically provide for payments to be made on a monthly basis during the exclusive marketing rights period. At December 31, 2004, the aggregate amount payable under these agreements was €1.7 million, and our subsidiary had received commitments from sponsors for €0.5 million.

          Guarantees related to businesses disposed of. In connection with our sales of companies and businesses, including sales as part of our strategic reorganization, we have given representations and warranties to the acquirors regarding the sold companies and businesses and agreed to indemnify the acquirors in certain circumstances. The amounts indicated in the table reflect our maximum indemnification obligations under the terms of the relevant agreements. The indemnification obligations in these agreements are generally capped at the amount of the applicable sales price and limited in time to between one and two years following the date of sale, except for certain topics such as tax risks which generally extend for the relevant statute of limitations period (for example, seven years in the United Kingdom). As a result of the extended duration of the indemnification obligations related to these topics, the majority of these indemnification obligations have been classified as more than 5 years.

          Other commitments.  In order to allow our subsidiaries in the United Kingdom to use electronic banking payment systems, we were required to provide guarantees to certain banks in an aggregate amount of €89.2 million.

Future cash needs  

          We expect that our cash on hand, cash flows from operations and existing revolving lines of credit will be sufficient to meet our near-term cash requirements. In making this determination, we have taken into account expected near-term uses of cash, including working capital, capital expenditures, including acquisitions, debt service, contractual obligations and dividend payments.

          Based on the bonds outstanding at December 31, 2004 from our two outstanding series of convertible and/or exchangeable bonds, and assuming no conversion, exchange or repurchase prior to maturity, we will be required to pay €221.2 million when the first series matures on January 1, 2006 and an additional €468 million when the second series matures on January 1, 2009.

          At our annual meeting of shareholders held on May 26, 2004, our shareholders approved a resolution to authorize us to issue convertible debt by entering into the convertible bond market.

Continuing interest in WCRS Limited  

          On April 1, 2004, we sold an indirect 75.1% interest in WCRS Limited to the management of WCRS Limited and other investors. We retained a 24.9% interest in WCRS, which interest we account for using the equity method. At any time after June 30, 2008, and in specified circumstances earlier, we have the right to require WCRS to repurchase our 24.9% interest for cash at a price based on a multiple of past financial performance. In specified circumstances, WCRS has the right to require us to sell our 24.9% interest at the same price, but subject to a minimum of £3 million.


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ITEM 6.  DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES  

Our board of directors

          In accordance with French law, our affairs are managed by our board of directors and by our chairman and chief executive officer, who has full authority to manage our affairs and has broad powers to act on our behalf within our corporate purpose and to represent us in dealings with third parties, subject only to the powers expressly reserved to our board of directors or our shareholders by law, by our bylaws or by decision of our board of directors or our shareholders.

          Under our bylaws, our board of directors must consist of between three and 18 directors. Our board of directors currently consists of 18 directors. At our annual meeting of shareholders held on June 9, 2005, Mr. Thierry Meyer was not re-elected to our board and Mrs. Laurence Parisot and Mr. Pierre Bouchut and the four nominees proposed by Bolloré Médias Investissements (Bolloré Investissement, represented by Mr. Cédric de Bailliencourt, Bolloré Médias Investissements, represented by Mr. Marc Bebon, Mr. Vincent Bolloré and Mr. Thierry Marraud) were elected to our board. Our bylaws provide that each director is elected for a term of three years, and is eligible for re-election when the term expires. The board of directors has the power to appoint and remove the chairman and chief executive officer at any time.

          There are no family relationships among our executive officers or directors, other than with respect to Leopoldo Rodés Castañe, who is the father of Fernando Rodés Vilà, and with respect to Cédric de Bailliencourt, who is the nephew of Vincent Bolloré. Mr. Vincent Bolloré indirectly controls Bolloré Group, Bolloré Investissement and Bolloré Médias Investissements. According to a Schedule 13D (Amendment No. 4) filed with the Securities and Exchange Commission on June 16, 2005, Bolloré Investissement indirectly controls Bolloré Médias Investissements. According to a Schedule 13D filed by Sebastian Holdings Inc. and Mr. Alexander M. Vik with the Securities and Exchange Commission on June 17, 2005, Bolloré Investissement, on its behalf and on behalf of Bolloré Médias Investissements, and Sebastian Holdings Inc. entered into an agreement on June 9, 2005. In the agreement, they agreed to vote in favor of the other party’s nominee resolutions at our company’s annual meeting of shareholders and to cooperate with each other with respect to the strategic decisions concerning our company, including with respect to issues to be considered by our board of directors. In a second agreement, Mr. Bolloré and Sebastian Holdings Inc. agreed that it will be possible for Sebastian Holdings Inc.’s participation on our board of directors to take place through the appointment of one of the representatives of one of the two legal entities (Bolloré Médias Investissements and Bolloré Investissements) that had been proposed by Bolloré Médias Investissements and elected to our board of directors. According to the Schedule 13D, Sebastian Holdings Inc. has declined for the present Mr. Bolloré’s invitation to appoint one of the representatives of the two legal entities that had been proposed by Bolloré Médias Investissements and elected to our board of directors. As of the date hereof, Sebastian Holdings Inc. has no representation on our board of directors.

          Set forth in the table below is information regarding the members of our board of directors as of June 21, 2005.

Name   Position   Age   Principal Occupation   Director Since   Term Expires  

 
Alain de Pouzilhac (1)(2)   Director   60   Former Chairman of the
Board of Directors and
Chief Executive Officer,
Havas
  April 1989   2006  
Bolloré Investissements,
represented by
Cédric de Bailliencourt
Director 35 Chief Executive Officer,
Bolloré Investissement
  June 2005   2008
Bolloré Médias Investissements,
represented by
Marc Bebon
Director 57 Chairman, Bolloré
Médias Investissements
  June 2005   2008
Vincent Bolloré Director 53 Chairman of the
Board of Directors,
Bolloré Investissement
  June 2005   2008
Pierre Bouchut Director 49 Executive Vice-President
Finance Control & Legal
Affairs, Schneider Group
  June 2005   2008
Michel Boutinard
Rouelle (2)(3)
  Director   59   Vice President
(Newspapers and
Periodicals Department),
La Poste
  March 1997   2005  
Leopoldo Rodés Castañe (2)   Director   70   Chairman and President,
Media Planning Group;
Vice Chairman, Banco
Urquijo
  May 2001   2007  
Alain Cayzac   Director   64   Executive Vice President
and Chief Communications
Officer, Havas
  June 1992   2006  
Richard Colker (4)   Director   59  

Interim Chairman and Chief
Executive Officer, Havas;
Managing Partner, Colker,
Gelardin & Co.

  June 1995   2006  
Ed Eskandarian (4)   Director   68   Executive Vice President,
Havas; Chairman and
Chief Executive Officer,
Arnold Worldwide
Partners
  September 2000   2007  
Pierre Lescure (2)(5)   Director   59   Chairman and Chief
Executive Officer,
AnnaRose Production
  June 1994   2007  
Thierry Marraud   Director   63   Chief Financial Officer,
Bolloré Group
  June 2005   2008  
Jacques Mayoux (2)   Director   80   Vice-Chairman, Goldman
Sachs Europe
  August 1988   2006  
Laurence Parisot   Director   45   President, French
Institute of Public
Opinion; Chairman
and Chief Executive
Officer, Optimum
  June 2005   2008  
Fernando Rodés Vilà (4)   Director   44   Executive Vice President,
Havas; Chief Executive
Officer, Media Planning
Group
  January 2001   2006  
Jacques Séguéla (4)   Director   71   Executive Vice President
and Chief Creative Officer,
Havas
  June 1992   2008  
Patrick Soulard   Director   53   Deputy Chief Executive
Officer of the Investment
Banking Division, Société
Générale
  December 1999   2007  
Société Centrale
Immobilière et
 Foncière (“SOCIF”),
represented
 by Clément Vaturi (3)(5)
  Director   64   Chairman of the Board,
Immobilière Hôtelière S.A.
  August 1988   2007  

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  (1) Our board of directors brought to an end Mr. de Pouzilhac’s term as Chairman and Chief Executive Officer of our company on June 21, 2005.
   
  (2) Member of the strategic planning committee.
   
  (3) Member of the audit committee.
   
  (4) On June 21, 2005, our board of directors appointed Mr. Colker as interim Chairman and Chief Executive Officer of our company, to be assisted by a team of three directors, Messrs. Eskandarian, Rodés Vilà and Séguéla, who will have interim responsibility for our company’s executive functions pending the recruitment of a new Chairman and Chief Executive Officer.
   
  (5) Member of the compensation and selection committee.
   

           The following are summary biographies of each of the members of our board of directors and our principal executive officers:

          Alain de Pouzilhac. Alain de Pouzilhac was our Chairman and Chief Executive Officer until our board of directors brought an end to his term of office on June 21, 2005. Mr. de Pouzilhac will continue to serve as a director on our board of directors and has agreed to give our company the benefit of his advice and counsel. Mr. de Pouzilhac began his career at Publicis Conseil, a French advertising company, in 1969 as an Assistant Account Executive. In 1970, he joined the French advertising company DDB as account executive. In 1982, he was appointed Chairman and Chief Executive Officer of Havas Conseil, one of our subsidiaries. Between 1984 and 1989, he served as Chairman of HCM, an advertising joint venture comprised of Havas Conseil and Marsteller, Inc. (an agency affiliated with the U.S. advertising company Young & Rubicam, Inc.), and HCM’s successor, HDM, an advertising joint venture comprised of Havas Conseil, Dentsu and Marsteller. Mr. de Pouzilhac was appointed our Chairman and Chief Executive Officer in 1989. He also currently serves on the Board of Directors of Kaufman & Broad (France), a French real estate developer.

          Cédric de Bailliencourt. Cédric de Bailliencourt is currently Chief Executive Officer of Bolloré Investissement, a French holding company. Mr. de Bailliencourt, a graduate of the Institut d'Etudes Politiques de Bordeaux and who holds a DESS degree in “Political and Social Communications” from Université Paris I Sorbonne, currently serves as Chief Executive Officer of Financière de l’Odet, a holding company and the parent company of Bolloré Investissement and as Director of Equity Interests and Communications for the Bolloré Group which he joined in 1996. He is also a director of Société des Chemins de Fer et Tramways du Var et du Gard and of Forestière Equatoriale, the permanent representative of Bolloré S.A. on the board of directors of Financière Moncey and the permanent representative of Financière V on the board of directors of Société Anonyme Forestière et Agricole, holding companies with interests in various sectors, including transportation and agriculture.

          Marc Bebon. Marc Bebon is currently Chairman of Bolloré Médias Investissements, a French holding company. Mr. Bebon started his career in the investment bank Louis Dreyfus. He served as treasurer of the Sulzer Group, a Swiss technology corporation. He is also currently Chief Treasury and Financing Officer of the Bolloré Group which he joined in 1982.

          Vincent Bolloré. Vincent Bolloré is currently the Chairman of the Board of Directors of Bolloré Investissement, a holding company with interests in transport, manufacture and distribution in which Mr. Bolloré is the majority shareholder. Mr. Bolloré started his career at Banque de l’Union Européene, from 1970 to 1976, and was Deputy Director at Compagnie Financière Rothschild, from 1976 to 1981. In 1981, he became Chairman and Chief Executive Officer of Bolloré S.A., a diversified company that operates in the industry and service sectors. He currently serves as Chairman of the Board of Directors of Financière de l’Odet, a holding company and the parent company of Bolloré Investissement, and as Chairman and Chief Executive Officer of Bolloré S.A. He serves on the Boards of Directors of Natexis Banques Populaires, a large French retail banking network, Vallourec, an integrated industrial group, Mediobanca, a leading investment bank in Italy and Financière Moncey, a holding company with interests in various sectors, and is also an Advisor to the Banque de France, the French central bank. He is also the permanent representative of Bolloré Participations on the boards of directors of Société Anonyme Forestière et Agricole, Société des Chemins de Fer et Tramways du Var et du Gard, Société Industrielle et Financière de l’Artois and Compagnie des Tramways de Rouen, holding companies with interests in various sectors.

          Pierre Bouchut. Pierre Bouchut is currently the Executive Vice-President, Finance Control & Legal Affairs, of the Schneider Group, a world leader in electricity and automation management. Mr. Bouchut, a graduate from the HEC School of Management and who holds a masters’ degree in applied economic sciences from Paris Dauphine, began his career with Citibank Paris. In 1987, he was appointed Vice President in charge of the Corporate Finance Department of Bankers Trust France SA. From 1988 to 1990 he acted as a consultant for McKinsey & Company in the areas of Corporate Finance and Integrated Logistics. From 1990 to 2005, he held a variety of positions with Casino Group, a leading food retailer, including Chief Financial Officer, Director and Chief Executive Officer from 1998 to 2005.

          Michel Boutinard Rouelle. Michel Boutinard Rouelle is currently Vice President (Newspapers and Periodicals Department) of La Poste, the French national postal service, a position he has held since June 2003. Mr. Boutinard Rouelle, a graduate of the Institut d’Etudes Politiques de Paris and the Ecole Nationale d’Administration (ENA), began his career in government and public affairs, holding a variety of national, regional and local offices in France from 1971 to 1988, including Chief of Staff of the Mayor of Paris from 1977 to 1979 and Counsellor to the Prime Minister from 1986 to 1988. From 1989 to 1999, Mr. Boutinard Rouelle held a variety of positions with Vivendi Universal Publishing, a French media group, and its affiliates. These positions included Vice President of Vivendi Universal Publishing from 1997 to 1998 and Chairman and Chief Executive Officer of Vivendi Universal Publishing’s affiliate Havas Media Communication from 1995 to 1999. From 1999 to 2002, Mr. Boutinard Rouelle acted as a free-lance management consultant. He also currently serves as Chairman of Etablissement de Communication et de Production Audiovisuelle de la Défense, a state-owned company linked to the French Ministry of Defense, and serves on the Board of Directors of Union Générale Cinématographique, a French movie theater company.


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          Leopoldo Rodés Castañe. Leopoldo Rodés Castañe is currently Chairman of Media Planning Group, a position he has held since 1999. Mr. Rodés Castañe founded Tiempo, an advertising agency, in 1958, and was its Chairman and Chief Executive Officer until 1984. In 1985, Mr. Rodés Castañe also founded and became President of “Barcelona ‘92,” an organization created to promote the bid of Barcelona as the host city of the 1992 Summer Olympic Games. From 1986 through 1992, he served as a member of the executive committee of Summer Olympic Games of Barcelona, known as “COOB ‘92.” From 1994 to 1996, he was a member of the International Advisory Board of Repsol, S.A., a Spanish oil and gas exploration and development company, and served as Vice Chairman of Banco Urquijo, a Spanish financial institution, until 2004. Mr. Rodés Castañe was President of Media Planning, S.A. from 1978 through 1999. He also currently serves on the Board of Directors of the Sogecable, S.A., a Spanish pay television company, Gas Natural SA, a Spanish gas and electricity marketing, transport and distribution company, Caixa d’Estalvis I Pensions de Barcelona, a Spanish financial institution, and Christie’s International Europe, a European auction house, and as Chairman of Mutua Asepeyo, a Spanish insurance association, Invermay S.I.M.C.A.V., a Spanish investment company, and Fundació Museu d’Art Contemporani de Barcelona. Mr. Rodés Castañe is the father of Fernando Rodés Vilá.

          Alain Cayzac. Alain Cayzac is currently one of our Executive Vice Presidents and our Chief Communications Officer. Mr. Cayzac, a graduate of Hautes Etudes Commerciales (HEC) and of Berlin University, began his career as an Assistant Brand Manager and then Brand Manager at Procter & Gamble. In 1972, he was one of the founding Associate Directors of the advertising agency RSCG. He was appointed Chairman of RSCG in 1984. Following the merger in 1992 of RSCG and our predecessor Eurocom to form Euro RSCG, Mr. Cayzac was named chairman of Euro RSCG France. From 1996 to 1997, he served as Chairman and Chief Executive Officer of Euro RSCG Worldwide. He was appointed as one of our Executive Vice Presidents in 1997. Mr. Cayzac is also Chairman of the Association Sportive, or Sports Association, of the Paris Saint-Germain (PSG) professional soccer team. He previously served for three years as member of the executive committee of the Mouvement des Enterprises de France (MEDEF), a confederation of French businesses and for five years as Chairman of AACC, the French association of advertising agencies. He currently serves on the Board of Directors of Groupe Amaury, a press group.

          Richard Colker. Richard Colker was appointed as interim Chairman and Chief Executive Officer on June 21, 2005. Mr. Colker is also currently Managing Partner of Colker, Gelardin & Co., a private investment banking partnership in the United Kingdom. Mr. Colker has held this position since 1990. A graduate of Michigan State University, Mr. Colker began his career in 1969 at Wells Fargo Bank N.A., a financial institution. From 1973 to 1976, he was a manager in the Corporate Finance Department of Wells Fargo Ltd., a merchant banking affiliate of Wells Fargo Bank. From 1976 to 1983, Mr. Colker served as Vice President of Banque de la Société Financière Européenne, a French financial institution. From 1983 to 1990, Mr. Colker served as Managing Director, Investment Banking, and a Member of the London Management Committee of the investment bank Kidder, Peabody International Limited and its affiliate, Kidder, Peabody & Co., and a Member of the Board of Directors of another affiliate, Kidder, Peabody Italia S.p.A. Mr. Colker has been one of our directors since June 1995.

          Ed Eskandarian. Ed Eskandarian is currently one of our Executive Vice Presidents and the Chairman and Chief Executive Officer of Arnold Worldwide Partners. Mr. Eskandarian was appointed by our board of directors at a meeting on June 21, 2005 as one of the members of a team of three directors who will take responsibility for the company’s executive functions during the transitional period of our company until a new Chairman and Chief Executive Officer is appointed. Mr. Eskandarian, a graduate of Villanova University and Harvard Business School, began his career as a scientist working for NASA. In 1971, Mr. Eskandarian became senior vice president of Humphrey Browning MacDougall, an advertising agency, and in 1981 he became President and Chief Executive Officer of that agency. When London-based WCRS acquired Humphrey Browning MacDougall in the mid-1980s, Mr. Eskandarian continued as Chairman and Chief Executive Officer of the newly formed WCRS Diversified Communications. In 1990, Mr. Eskandarian purchased Arnold Advertising, and has served as its Chairman and Chief Executive Officer since that time.

          Jim Heekin. Jim Heekin is currently the Chairman and Chief Executive Officer of Euro RSCG Worldwide. Jim Heekin was appointed Chairman and Chief Executive Officer of Euro RSCG Worldwide in January 2004. Mr. Heekin, a graduate of Williams College, began his advertising career in 1975 in the Research Department of J. Walter Thompson. He joined the Brand Management Department of General Foods in 1978 and remained there until 1980, when he joined Bozell Worldwide as an Executive Vice President. He returned to J. Walter Thompson in 1985, and in 1988 was appointed General Manager of J. Walter Thompson New York and elected to the agency’s Worldwide Board of Directors. Mr. Heekin joined McCann-Erickson in 1993 as Regional


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Director of McCann North America. In April 1998, he was named Worldwide Executive Vice President, Regional Director of the Europe/Middle East/Africa region of McCann-Erickson Worldwide, part of The Interpublic Group of Companies, Inc. He became the Chairman and CEO of McCann-Erickson Worldwide in January 2000, and the Chairman and CEO of McCann-Erickson WorldGroup in March 2000.

          Pierre Lescure. Pierre Lescure is currently Chairman and Chief Executive Officer of AnnaRose Production, a cinema production company. From 2001 to April 2002, he was Co-Chief Operating Officer of Vivendi Universal, where he was in charge of its television and film business unit. Mr. Lescure, a graduate of the Centre de Formation de Journalistes in Paris, began his career in journalism, holding a variety of positions in French radio and television from 1965 to 1984. From 1984 to April 2002, he held a variety of positions with Canal+ Group and its affiliated companies, including Chairman and Chief Executive Officer of Canal+ Group. Mr. Lescure currently serves on the board of directors of several companies, including the Supervisory Board of Lagardère, a French media group, the French newspaper Le Monde and Thomson, a French provider of products and services for the media and entertainment industries.

          Thierry Marraud. Thierry Marraud is currently Chief Financial Officer of the Bolloré Group, a diversified conglomerate with activities in services, industry and finance. Mr. Marraud, a graduate of the EDHEC and who holds an MBA from the IMD in Switzerland, started his career as Financial Director of Pont à Mousson, a company leader in ductile cast-iron. From 1984 to 1995, he held a variety of positions with Saint-Gobain, a company leader in the production, processing and distribution of materials, and served as Chief Financial Officer from 1986 to 1989. In 1995, he was a member of the Executive Committee of Crédit Lyonnais, a major French financial institution. From 2000 to 2002, he acted as Chairman of the Board of Marsh SA, the French subsidiary of Marsh Inc., a leader in insurance and risk management.

          Jacques Mayoux. Jacques Mayoux is currently Vice-Chairman of Goldman Sachs Europe. Mr. Mayoux, a graduate of Hautes Etudes Commerciales (HEC) and the Ecole Nationale d’Administration (ENA), began his career in government, holding a variety of offices within the French Ministry of Finance beginning in 1952. He served as Chief Executive Officer of Crédit Agricole, a major French financial institution, from 1963 to 1975, Chief Executive Officer of Sacilor, a French steel company, from 1978 to 1982, and Chairman and Chief Executive Officer of Société Générale, a French financial institution, from 1982 to 1986. Since 1986, Mr. Mayoux has served on the board of directors of several companies. He currently serves on the Board of Directors of Altra Banque. He is also Honorary Chairman of Société Générale.

          Thierry Meyer. Thierry Meyer was one of our directors and the chairman of our compensation and selection committee until June 9, 2005. From 1995 to 2002, he was an advisor to Alcatel, a French telecommunications company and a number of other multinational companies, principally in the field of telecommunications. Mr. Meyer, a graduate of Universite Libre de Bruxelles and Harvard University, began his career at Philips Electronics N.V., a Dutch electronics company, in its marketing department in 1964. From 1969 through 1995, he served in many capacities for Philips Electronics, including Chairman and Managing Director of several of its international divisions.

          Laurence Parisot. Laurence Parisot is currently the Chairman and Chief Executive Officer of the French Institute of Public Opinion (IFOP), a market research group, and the Chairman and Chief Executive Officer of Optimum, the French leader in cupboard doors. Mrs. Parisot, a graduate of the Institut d’Etudes Politiques de Paris and who holds a Masters in Public Law and a DEA (equivalent to an M-Phil) in Politics, began her career as a researcher. In 1986, she became Chief Executive Officer of the Institut Louis Harris France, a survey institute. Mrs. Parisot is a member of the Executive Committee and of the Office of the Executive Committee of the MEDEF (Mouvement des Entreprises de France), a confederation of French businesses, of the Economic and Social Committee, a constitutional assembly, of the Advisory Board of Ernst and Young, of the Supervisory Board of Euro Disney SCA since 2000, and of the Supervisory Board of Michelin SCA since 2005.

          Fernando Rodés Vilà. Fernando Rodés Vilà is currently one of our Executive Vice Presidents and the Chief Executive Officer of Media Planning Group. Mr. Rodés Vilà was appointed by our board of directors at a meeting on June 21, 2005 as one of the members of a team of three directors who will take responsibility for the company’s executive functions during the transitional period of our company until a new Chairman and Chief Executive Officer is appointed. Mr. Rodés Vilà, a graduate of UCB University and of Gresham College in London in Economics and Finance Management, began his career in banking. In 1985, he joined Manufacturers Hanover Trust, a financial institution, as the Director of Capital Markets in Barcelona. In 1989, he became Director of company banking services at Banco Español de Credito, a Spanish financial institution. Mr. Rodés Vilà was appointed Chief Executive Officer of Media Planning, S.A. in 1994. In 1999, concurrently with the combination of our media services with those of Media Planning, S.A., Mr. Rodés Vilà was appointed as the Chief Executive Officer of Media Planning Group. Mr. Rodés Vilá is the son of Leopoldo Rodés Castane.

          Jacques Séguéla. Jacques Séguéla is currently one of our Executive Vice Presidents and our Chief Creative Officer. Mr. Séguéla was appointed by our board of directors at a meeting on June 21, 2005 as one of the members of a team of three directors who will take responsibility for the company’s executive functions during the transitional period of our company until a new Chairman and Chief Executive Officer is appointed. Mr. Séguéla, who has a Ph.D. in Pharmacy, began his career as a reporter for Paris-Match and then for France-Soir. In 1969, he created RSCG, which merged with Eurocom in 1992 to create Euro RSCG Worldwide. Mr. Séguéla is the author of numerous books on advertising and related matters and has been involved in several political campaigns in France and abroad. He also serves as Chairman of the Supervisory Board of Emotion Pictures, a French film production company, and as a Director on the Board of Directors of Compagnies du Monde, a French travel agency.

          Patrick Soulard. Patrick Soulard is currently Deputy Chief Operating Officer of the Investment Banking Division of Société Générale, a position he has held since 1999. Mr. Soulard, a graduate of the Institut d’Etudes Politiques de Paris and the Ecole Nationale d’Administration (ENA), began his career in government, holding a variety of offices within the French Ministry of Finance from 1977 to 1986. From 1986 to 1995, he held a variety of positions with Banque Nationale de Paris, a French financial institution, including Director of Financial Affairs and Industrial Holdings, and Manager of Banexi, a subsidiary bank. Mr. Soulard joined Société Générale as a Senior


51



Banker in 1996. He is also currently a director of Foncières Financières de Participation, an investment company, and Boursorama, an on-line brokerage in France.

          Clément Vaturi.  Clément Vaturi has served as Chairman of the Board of Immobilière Hôtelière, a French hotel real estate development company, since 1983. Mr. Vaturi is also majority shareholder of Immobilière Hôtelière. Mr. Vaturi received his Bachelor of Science, Civil Engineering, from the Massachusetts Institute of Technology and his Master of Science, Industrial Management, from the Sloan School of Management at the Massachusetts Institute of Technology.

          Jacques Hérail. Jacques Hérail is currently one of our Executive Vice Presidents and our Chief Financial Officer, positions he has held since 1996. He also currently serves as Senior Vice President of Snyder Communications. Mr. Hérail, a graduate of Sciences Economiques, the Institut d’Etudes Politiques and the Ecole Supérieure des Sciences Economiques et Commerciales (ESSEC), began his career at the accounting firm Arthur Andersen in 1976. In 1984, he was appointed Chief Financial Officer of HCM and later served as Chief Financial Officer of HDM. Between 1989 and 1996, he served as Executive Vice President and Chief Financial Officer of Euro RSCG Worldwide.

Executive committees  

          Our management relies on two executive committees chaired by our chief executive officer.

          Financial and strategic executive committee. This committee is made up of our chief executive officer, chief financial officer, the chief executive officers and chief financial officers of each of our divisions, our chief communications officer, chief creative officer, chief performance officer and worldwide general counsel. The committee focuses on the strategy of the company and on monitoring budgets and operations. In 2004, it paid particular attention to our cost control programs. In addition, the committee concentrated on methods to accelerate the commercial momentum of our agencies worldwide. It was also naturally a partner in the work and decisions on acquisition projects and, more generally, all projects of a strategic nature.

          Creative executive committee. This committee is made up of our chief executive officer, chief creative officer, chief performance officer, the chief executive officers of each of our divisions, and the leaders of the creative teams in all the categories of our communications activities. The existence of an executive committee dedicated to creation is an additional testament to the importance we place on creativity. The committee ensures that the needs of the creative teams are considered at the highest level of our company. It is invested in the search for new talent, analyzes both the successes and failures of the creative teams, judges, classifies and distributes the best work in-house, and selects the campaigns that will be entered in award competitions.

Our audit committee

           Our board of directors has a standing audit committee. The purpose of the audit committee is to:

 
  make recommendations concerning the engagement of independent public accountants;
     
  review with our management and independent public accountants the plans for, and scope of, the audit procedures to be utilized and results of audits;
     
  approve the professional services provided by the independent public accountants;
     
  approve all related party transactions; and
     
  review the adequacy and effectiveness of our internal controls.

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          The current members of our audit committee are Messrs. Boutinard Rouelle and Vaturi, each of whom are “independent” under Nasdaq independence criteria. Mr. Colker resigned from the audit committee on June 21, 2005 upon his appointment by our board of directors to perform the functions of Chairman and Chief Executive Officer on an interim basis until a permanent Chairman and Chief Executive Officer is appointed by our board of directors. Our board of directors intends to appoint a third member to our audit committee in the near future. At a meeting in April 2005, our board of directors determined to review the membership of the audit committee following our annual shareholders meeting on June 9, 2005 so as to include an “audit committee financial expert” on the committee and with the objective of having an audit committee comprised only of directors who are independent under both Nasdaq criteria and the independence criteria of the French report of the working group chaired by Daniel Bouton, “Promoting Better Corporate Governance in Listed Companies,” which we refer to as the Bouton Report.

Our compensation and selection committee  

          Our board of directors has a standing compensation and selection committee. The purpose of the compensation and selection committee is to:

 
  examine and present recommendations concerning the compensation of each of our executive officers;
     
  examine the methodology of attributing stock options to our executive officers, taking into account the performance of each executive as well as the performance of our shares;
     
  review compensation mechanisms having an impact on our outstanding share capital;
     
  present a range of board and committee fees to be paid to the members of our board of directors; and
     
  issue recommendations regarding candidates for our board of directors and top executives and succession plans for our chief executive officer.
 

          The current members of our compensation and selection committee are Messrs. Lescure and Vaturi, both of whom are “independent” under Nasdaq independence criteria. Mr. Thierry Meyer, who has been chairman of our compensation and selection committee, was not re-elected to our board of director at our annual meeting of shareholders on June 9, 2005. At a meeting in April 2005, our board of directors determined to review the membership of the compensation and selection committee with the objective of having a compensation and selection committee comprised only of directors who are independent under both Nasdaq criteria and the independence criteria of the Bouton Report and to appoint a chair to the committee.

Our strategic planning committee  

          The purpose of our strategic planning committee is to assist and make recommendations to our board regarding the medium and long-term strategic goals for our company. Our strategic planning committee:

 
  examines annual budgets, semi-annual reviews, as well as medium and long-term strategic plans;
     
  reviews and evaluates the terms of proposed acquisitions and divestitures, and makes recommendations regarding these transactions to our board;
     
  reviews the financial planning and financial structure of our company; and
     
  evaluates strategic alternatives for our company and its operating divisions.
 

          The current members of our strategic planning committee are Messrs. Rodés Castañe, Lescure, Mayoux, de Pouzilhac and Boutinard Rouelle, a majority of whom are “independent” under Nasdaq independence criteria.


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Compensation of our directors and officers

         Compensation of our executive officers

          Our compensation and selection committee reviews the compensation packages of our executive officers annually. The compensation policy that has been established by our compensation and selection committee is designed to motivate our executive officers and to closely align their interests with those of our shareholders. The policy is based on the following principles:

 
  The various components and the total amount of the compensation packages are determined based on benchmarking analyses, to ensure that they remain competitive;
     
  A significant proportion of compensation for the executive officers (including stock options) is variable and depends on the fulfillment of performance targets; and
     
  The performance targets are based either on the intrinsic performance of our company or the relevant division, or on our company’s performance in relation to its peer group.
 

          Our board of directors intends to review the membership of our compensation and selection committee in the near future and this compensation committee may modify the principles outlined herein established by the previous compensation and selection committee.

          Components of compensation packages.  The compensation packages of our executive officers, with the exception of Mr. Richard Colker, our interim Chairman and Chief Executive Officer who will receive a special compensation arrangement currently being negotiated to reflect his interim position, comprise a fixed salary, an annual bonus, a long-term incentive payment (for a minority of executives) and stock options. For 2005 all performance criteria indicated are based on French accounting standards and will be adapted to meet the new IFRS accounting standards applicable to our company starting in 2005.

          1) Fixed salary. Fixed salaries are determined by reference to market rates of pay for comparable positions. No salary increases have been awarded to our executive officers for 2005.

          2) Annual bonus. Annual bonuses are determined based primarily on quantitative criteria, such as:

 
  Operating margin (earnings before interest, taxes and goodwill amortization expressed as a percentage of revenue);
     
  Organic growth;
     
  Free cash flow; and
     
  Working capital requirements.
 

          These targets are set at either group or division level, depending on the executive’s position in the organization. As a general rule, 30% to 50% of the portion of an executive officers target bonus conditioned on financial criteria is linked to operating margin, 30% to 50% to organic growth and 25% to 40% to the cash criteria.

          Annual bonuses are also partially based on both quantitative and qualitative non-financial criteria. In principle, no more than 25% to 30% of the total target bonus is linked to such non-financial criteria.

           Depending on the executive’s position and the division, the total annual bonus, assuming that all the targets are met, represents between 50% and 100% of the individual’s salary. If the targets are exceeded, the bonus may represent up to a maximum of 200% of base salary.

            a) 2004 Bonuses. After a difficult year in 2003, our company made a solid recovery in 2004. As a result, most of the performance objectives achieved by our executive officers were either in the high range of the target bracket or, in a majority of cases, in the maximum range of the targets to be achieved. Consequently, the amounts of the corresponding bonuses are close to their maximum levels, reversing the trend of the previous two years where bonuses were low or zero.


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           b) 2005 Bonuses. The 2005 bonuses for our executive officers are based on the same general principles described above. Non-financial criteria, which by exception were not applied in 2004, were reintroduced for the 2005 bonuses. In addition, as in 2004, a minimum level of earnings before interest, taxes and goodwill amortization is required to trigger any eligibility for a bonus based on financial criteria. However, as opposed to 2004 where the threshold was expressed as a percentage of revenue, in 2005 it is replaced by an absolute value, to be more in line with the expectations of shareholders and the financial community.

          3) Long-term Incentive Plan (LTIP).  The compensation and selection committee decided to introduce a long-term incentive plan beginning in 2004 for a minority of our executive officers who are the most directly able to influence our financial results. The purpose of this plan is to reward longer term performance. The plan is intended to act as an incentive for the executives concerned while also creating value for shareholders. Incentive payments are based on our performance compared with that of our five main competitors (Omnicom Group, The Interpublic Group of Companies, WPP Group, Publicis Groupe, and Aegis Group) and they also take into account the level of our net debt. This benchmarking mechanism is designed to ensure that only underlying performance is rewarded, and not the possible benefits of an improvement in economic conditions.

 
        The performance condition is based on a comparison of the cumulative growth in earnings before interest, taxes and goodwill amortization between 2004 and 2006 compared to our five main competitors.
 

          If the trigger criterion linked to control of our net debt is met, our cumulative growth in earnings before interest, taxes and goodwill amortization between 2004 and 2006 must be in third place or better compared with our main competitors for a LTIP payment to be due, with the amount of the LTIP payment decreasing significantly from first to third place.

           Given the size of Euro RSCG Worldwide within our company and the compensation committee’s desire to improve our financial performance over time, the committee decided to extend the benefit of a LTIP to Jim Heekin, the chairman and chief executive officer of Euro RSCG Worldwide. In his case, the LTIP will be based on growth in earnings before interest, taxes and goodwill amortization as a percentage of Euro RSCG’s total revenue and organic growth at Euro RSCG Worldwide between 2004 and 2006.

          4) Stock options.

           a)  For 2004.  It is important to distinguish between the stock option policy conditioned on performance objectives that was initiated in 2002 by the compensation committee for our executive officers, and the exceptional stock option grant on December 1, 2004 covering our executive officers and other key officers.

          i) Conditional stock option program. Under our stock option policy for executive officers, stock option grants are generally tied to attainment of our cash earning per share targets and our stock price performance in relation to that of our five principal competitors (previously six principal competitors, including Grey Global Group, which was acquired by WPP Group in March 2005). For options to be granted, our stock price performance must rank among the top three in this peer group. The number of options granted decreases significantly from first place to third place. This stock option policy was implemented beginning in 2002.

          In application of our policy, none of our 2003 executive officers received stock options related to our 2003 fiscal year due to our 2003 stock price and earnings performance.

          In 2004, with respect to the condition linked to our share price performance in relation to our principal competitors, the compensation committee decided to maintain Grey Global Group in the panel, even though the Grey share price benefited from a very strong speculative effect linked to its sale. Without Grey, our relative share price performance in 2004 would have ranked third (instead of 4th with Grey included), which would have triggered option grants under this criterion. As a result of maintaining Grey in the panel, no options were due under this criterion.


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           On the other hand, the target for cash earnings per share was achieved in 2004. Consequently, a total number of 795,000 options corresponding to this performance should have been granted in the first half of 2005. However, all our executive officers waived this allotment following the exceptional option grant on December 1, 2004.

          ii) Exceptional option grant of December 1, 2004. This plan, involving 2,600,000 options for our executive officers and 9,800,000 options in total, was entirely exceptional and was intended to reward the executive officers and other key employees of our company for their hard work during our 2003 restructuring and the resulting strong recovery in 2004. In addition, the compensation committee believed it was vital to continue to motivate and reinforce the loyalty of these executives and key employees in the face of destabilizing conditions in the second half of 2004 created by uncertainties surrounding the intentions of Bolloré Médias Investissements, our largest shareholder. This exceptional grant was made as part of the compensation committee’s ongoing desire to reconcile to the greatest extent possible its principal objective—to protect the interests of our company and its shareholders—with the goal of maintaining the loyalty of senior executives under these specific conditions. These two objectives are, however, closely linked insofar as the durability and the growth of our company are based on the talent of its key employees and, for many of them, on their strong personal relations with clients.

          b) For 2005

          i) Conditional stock option program

           The compensation committee indicated that it intends to continue its stock option program in the same general proportions as in the past, not counting the exceptional grant on December 1, 2004.

           ii) Performance conditions

           Because of the introduction of IFRS accounting standards beginning in 2005, the performance conditions related to equity-based compensation for executive officers were reviewed, and as of 2005, the compensation committee determined that they will be structured as follows:


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The exercise of a portion of the options (1/3 to 50%) granted to our executive officers would be conditioned on the growth in our average fully diluted cash earnings per share over a 3-year period compared with our five main competitors. Our cumulative growth in fully diluted cash earnings per share over such 3-year period must be in third place or better compared with our five main competitors for any options to be available to our executive officers, with the number of available options decreasing significantly from first place to third  place.
 
The exercise of the remainder of the options (50% to 2/3) granted to our executive officers would be conditioned on the 3-year change in our average ratio of operating income to revenue.
 

          In each case, it is the exercise of the options that would be conditioned and not the grant.

          Directors’ fees  

          Beginning in 2003, we changed our policy on directors’ fees. The fixed annual retainer amount was reduced by 25% to €30,000 and we added a variable retainer amount. The variable retainer amount is based on two criteria:

 
  the director’s attendance at board and committee meetings, with a payment amount equal to €2,000 for each meeting attended, or €3,000 per meeting for committee chairmen; and
     
  growth in our annual operating margin, for which the variable retainer payment amount ranges from 0% to 40% of the fixed retainer amount plus the attendance-based variable amount.
 

          In the past, €8,000 of the fixed annual retainer amount was paid in Havas treasury shares which could not be sold for as long as the director remained on our board of directors. As of 2005, regulatory changes limiting the use of shares repurchased under our share buyback program will no longer permit this practice. Directors’ fees will therefore now be paid entirely in cash, but as a replacement policy each director will undertake to hold a minimum of 3,000 Havas shares throughout his term.

          Based on our 2004 operating margin, our directors received a variable retainer payment equal to 40% of the fixed retainer amount for 2004, in contrast to 2003 when the minimum operating margin target was not achieved and therefore our directors received no variable retainer amount based on the operating margin criterion.

          In addition, beginning in 2004, directors’ fees paid to our executive officers, which were previously part of, and not in addition to, their annual compensation packages, were simply eliminated.


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          The tables below set forth the following information with respect to each of our directors and executive officers for 2004, which does not include the new non-employee directors elected at the annual meeting of shareholders on June 9, 2005:

 
  gross compensation for 2004, which includes all regular compensation, benefits in kind and contingent or deferred compensation accrued in 2004, even if payable at a later date; and
     
  stock option grants in 2004 and stock option exercises in 2004.
 

Compensation Table for 2004 (1)  

 
Employee Directors and
Executive Officers
 
In € Base Salary
(2)
  Variable
Compensation
(3)
  Other
Compensation(4)
  Board and
Committee
Fees
  Total  
Alain de Pouzilhac 1,000,000   1,733,333   5,117   N/A   2,738,450  
Alain Cayzac 450,000   390,000   6,290   N/A   846,290  
Ed Eskandarian 602,304   962,964   12,151   N/A   1,577,419  
Jacques Hérail 700,000   786,667   6,777   N/A   1,493,444  
Leopoldo Rodés Castañe (5) 900,000   470,250   94,827   N/A   1,465,077  
Fernando Rodés  Vilà 600,000   996,304   215,530 (6) N/A   1,811,834  
Jacques Séguéla 450,000   900,000   6,273   N/A   1,356,273  
Jim Heekin (7) 722,765   562,151   374,787
(8)
N/A   1,659,703  
                     
TOTAL                 12,948,490  
 
Non-employee Directors  
 
In € Fixed Board
Fees
  Variable
Board and
Committee
Fees
  Total Board and
Committee Fees
  Other Compensation   Total  
Michel Boutinard Rouelle 30,000   50,000   80,000   N/A   80,000  
Richard Colker 30,000   47,000   77,000   N/A   77,000  
Pierre Lescure 30,000   27,200   57,200   N/A   57,200  
Juan March(9) 12,500   9,800   22,300   N/A   22,300  
Jacques Mayoux 30,000   33,000   66,000   N/A   66,000  
Thierry Meyer 30,000   41,000   71,000   N/A   71,000  
Patrick Soulard 30,000   26,000   56,000   N/A   56,000  
SOCIF 30,000   26,000   56,000   N/A   56,000  
Clément Vaturi
representative of SOCIF
N/A   22,000   22,000   N/A   22,000  
                     
   TOTAL                 507,500  
 

(1) Amounts paid in currencies other than euro have been converted into euro at the average 2004 exchange rate between the applicable currency and the euro. (Source:Banque de France.)
   
(2) Base salary is unchanged compared to 2003 for all of our employee directors and executive officers except

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  for Jim Heekin, who received an increase in his base salary effective January 1, 2004 when he became Chairman and Chief Executive Officer of Euro RSCG Worldwide.
   
(3) Reserves for LTIP accruals are included in variable compensation only in the year in which the beneficiaries become definitively vested in the LTIP benefit.
   
(4) Includes benefits in kind, as well as retirement benefits.
   
(5) Mr. Rodés Castañe is Chairman of Media Planning Group. His compensation is not reviewed by our compensation and selection committee and results from a January 2001 agreement entered into in connection with the 2001 acquisition of the 55% of the shares of Media Planning Group that we did not already own.
   
(6) Includes €75,000 related to expatriation expenses and €60,000 paid as part of a defined contribution retirement plan.
   
(7) Jim Heekin is not one of our directors but he is one of our executive officers and his compensation is therefore reviewed by our compensation and selection committee.
   
(8) Including €321,229 paid as part of a defined contribution retirement plan.
   
(9) Mr. March ceased to be a member of our board of directors and our compensation and selection committee as of May 26, 2004.
   
 

          In addition to contributions to defined contribution retirement plans, as of December 31, 2004, amounts accrued for retirement or similar benefits for our directors and executive officers totaled 1.6 million.

 

Options of Executive Officers of Havas
Granted in 2004 or Exercised in 2004(1)
 

 
  Number of Options Granted In
2004
  Exercise
Price per
Share (€)
  Grant Date   Expiration Date   Number of
Options
Exercised in
2004
  Exercise
Price per Share (€)
  Grant Date   Options Exercised Prior to 2004 and Not Sold in 2004  
 
 
                                   
Alain de Pouzilhac(2)   700,000   4.17   12/1/04   12/1/11   0   N/A   N/A   358,880  
Alain Cayzac   200,000   4.17   12/1/04   12/1/11   0   N/A   N/A      
Ed Eskandarian   300,000   4.17   12/1/04   12/1/11   0   N/A   N/A      
Jacques Hérail   500,000   4.17   12/1/04   12/1/11   0   N/A   N/A   124,440  
Fernando Rodés Vilà   300,000   4.17   12/1/04   12/1/11   0   N/A   N/A      
Leopoldo Rodés Castañe   0   N/A   N/A   N/A   0   N/A   N/A      
Jacques Séguéla   250,000   4.17   12/1/04   12/1/11   0   N/A   N/A      
Jim Heekin (3)   350,000   4.17   12/1/04   12/1/11   0   N/A   N/A      
 

(1) The number of options granted in 2004 and the exercise price per share indicated in the table do not reflect the anti-dilution adjustment due to our distribution of paid-in capital on June 14, 2005. As a result of that distribution, after June 14, 2005, the number of options granted is multiplied in each case by 1.01508914 and the exercise price per share is multiplied by 0.98513516.
   
(2) In addition, Alain de Pouzilhac receives an annual grant of 300,000 options from 2002 through 2005 as compensation for renouncing a substantial part of the benefits to which he was entitled under a retirement plan established in 1978. On May 26, 2004, Mr. de Pouzilhac received 300,000 (334,505 after anti-dilution adjustments related to our distribution of paid-in capital in June 2004, our rights offering in October 2004 and our distribution of paid-in capital in June 2005) options under this annual grant for 2004. These options have an exercise price of €4.46 (€3.99 after anti-dilution adjustments related to our distribution of paid-in capital in June 2004, our rights offering in October 2004 and our distribution of paid-in capital in June 2005) per share and expire on May 26, 2014.
   
(3) Jim Heekin is not one of our directors but he is one of our executive officers and his compensation is therefore reviewed by our compensation and selection committee.

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          In addition to the compensation set forth in the table above, some of our directors who are executive officers are entitled to severance benefits under their employment agreements with us. Our company entered into severance and non-competition agreements with Mr. Alain de Pouzilhac on June 28, 2005, the terms of which may be found in exhibits 4.7, 4.8 and 4.9 attached to this report.

Share ownership

          As of June 16, 2005, all our directors and executive officers as a group (21 persons, including both SOCIF and Clément Vaturi, Bolloré Médias Investissements and Marc Bebon, and Bolloré Investissement and Cédric de Bailliencourt) beneficially owned 121,901,260 shares, or 28.4% of our outstanding shares (including 113,917,172 shares, or 26.8% of our outstanding shares, held by Mr. Bolloré, Bolloré Médias Investissements and Bolloré Investissement, which includes 16,929,649 shares beneficially owned by Sebastian Holdings Inc. that Bolloré Médias Investissements may be considered to beneficially own), but not including 9,393,989 shares, which represented approximately 2.2% of our outstanding shares on that date, owned by companies controlled by the families of Leopoldo Rodés Castañe and Fernando Rodés Vila. As of that date, none of our other directors or executive officers beneficially owned more than 1% of our outstanding shares.

Employees and labor relations

          Our business is highly dependent upon the skills of our creative, research, media and account personnel and their relationships with our clients. Many of our employees have employment contracts, some of which contain covenants not to compete. Our senior management employees also are generally bound by covenants not to compete. Those employees who are not subject to covenants are typically able to move within the industry with relative ease. Competition with our competitors for qualified personnel is intense, and we, like our principal competitors, are vulnerable to any failure to attract or retain qualified personnel. We believe the compensation arrangements for our key employees are highly competitive with those of other advertising and communications services companies.

          The tables below set forth our total number of employees by geographic location. The figures in these tables are based on the average number of employees employed during the year by each of our agencies as of December 31, 2002, 2003 and 2004:

Employees by Geographic Location  

 
Year Ended December 31,   Total Number
of Employees
  Europe   U.S.   Asia Pacific   Latin America  
2002   18,864   10,430   5,588   1,739   1,107  
2003   16,343   8,055   5,409   1,583   1,296  
2004   14,898   7,174   5,057   1,394   1,273  
 

          Some of our U.S. employees in one of our subsidiaries are covered by collective bargaining agreements with two separate labor unions. In Europe, membership of our employees in labor unions varies from country to country, and a number of countries prohibit us from keeping records of union membership. We are subject to various collective bargaining agreements in Europe. In most continental European countries, collective bargaining agreements are imposed by law on the entire industry. We believe that our relationship with the labor unions is good.

          As of December 31, 2004, our principal collective bargaining agreements are as follows:


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Country   Number of Covered Employees   Expiration Date

Argentina   195     No expiration
Austria   62     No expiration
Belgium   131     No expiration
Brazil   192     April 30, 2006
France   2,539     No expiration
Italy   81     December 31, 2005
Italy   55     December 31, 2006
Italy   11     December 31, 2007
Portugal   117     No expiration
Portugal   142     December 31, 2005
Spain   698     December 31, 2005
Spain   235     December 31, 2004 (1)
United States   45     June 13, 2007
United States   47     April 30, 2008 (2)
   
(1) A new collective bargaining agreement is currently being negotiated. The existing agreement has been extended pending the outcome of the negotiations.
   
(2) This collective bargaining agreement has been verbally agreed but is not yet signed.
   

Option plans

           The annual shareholders’ meeting of May 21, 2003 authorized the board of directors to grant to employees or board members of the company and its subsidiaries, as chosen by it, options to subscribe to shares of the company, up to maximum of 2.5% of the capital on an annual average valued over a period of three years ended July 21, 2006. The meetings of May 26, 2004 and June 9, 2005 did not grant any new authorization. At December 31, 2004, the number of options authorized and not yet granted was 5,712,265. As of December 31, 2004, options to purchase an aggregate of 37,057,658 Havas shares were outstanding, including options to purchase an aggregate of 9,278,505 Havas shares held by our mandataires sociaux, which includes our directors and executive officers other than Jim Heekin at that date, but excluding the converted SNC and Circle.com options described below. All of the options we granted are subject to specified anti-dilution adjustments, including anti-dilution adjustments in the event of a rights offering and distributions of a portion of paid-in capital. As a result of our rights offering on October 19, 2004 and our distribution of a portion of paid-in capital in connection with our payment of our annual dividend to shareholders on June 11, 2002, June 18, 2003, June 17, 2004 and June 14, 2005, the number of options and the exercise prices for outstanding options under all our plans except the converted SNC and Circle.com options were adjusted on those dates. Information in this section and the following table and footnotes to the table reflects the adjustments prior to December 31, 2004, but excludes the adjustments on June 14, 2005. On June 14, 2005, there was a further adjustment made. All of the options reflected in the following table and footnotes except the converted SNC and Circle.com options should be multiplied in each case by 1.01508914 and the exercise price per share should be multiplied by 0.98513516 in order to reflect the adjustments made on June 14, 2005. For a discussion of the possible future distribution of paid-in-capital in connection with our payment of dividends to shareholders, see “Item 8. Financial Information — Dividend Policy” on page 68.

          Our board of directors will fix the number of Havas shares and the exercise price for option grants, which we refer to as plans, under our shareholder authorizations in accordance with the laws in effect at the time the board of directors decides to grant the options. At that time, our board of directors also will establish the conditions for exercising the options and the periods during which the options may be exercised.

          Our shareholder authorizations typically permit our board of directors to grant options to purchase up to an aggregate percentage of our issued shares from time to time. Each shareholder authorization is effective for a specified period from the date of authorization or until all of the options authorized have been granted. On May 21, 2003, our shareholders gave our board of directors authority for a period of 38 months to grant options to purchase up to an annual average over the term of the authorization of 2.5% of the then issued Havas shares, including treasury shares, from time to time, provided that the aggregate number of shares purchasable under options outstanding from time to time may not exceed 12% of the then issued Havas shares, including treasury shares. As of December 31, 2004, the only new options that may be granted by the board are options to purchase shares under our May 2003 shareholder authorization.

          Upon the completion of the acquisition of Snyder Communications in September 2000, all outstanding options to purchase shares of SNC common stock of Snyder Communications were converted into options to purchase an aggregate of 9,494,613 Havas ADSs, of which options to purchase an aggregate of 2,412,997 Havas ADSs were outstanding as of December 31, 2004. These options are not considered to be part of any of our option plans, are not subject to anti-dilution adjustments and do not affect the calculation of the limits on option grants described above.

          In addition, upon the completion of the acquisition of Circle.com in June 2001, all outstanding options to purchase shares of Circle.com common stock of Snyder Communications were converted into options to purchase an aggregate of 273,220 Havas ADSs, of which options to purchase an aggregate of 78,762 Havas ADSs were


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 outstanding as of December 31, 2004. These options are not considered to be part of any of our option plans, are not subject to anti-dilution adjustments and do not affect the calculation of the limits on option grants described above.

          The table below shows information relating to our various options plans and the converted SNC options and Circle.com options as of December 31, 2004:

 
    6/19/1997 Plan (2)   2/25/1999 Plan   6/17/1999 Plan   9/30/1999 Plan   12/02/1999 Plan   3/02/2000 Plan   5/23/2000 Plan   10/23/2000 Plan   3/01/2001 Plan   5/22/2001 Plan   2/14/2002 Plan (3)   12/12/2002 Plan   3/24/2003 Plan   7/4/2003 Plan   12/10/2003 Plan   5/26/2004 Plan   12/01/2004 Plan   Converted SNC Options   Converted Circle.com Options  
Date of shareholders’ meeting authorizing plans   6/19/1997   6/19/1997   6/19/1997   6/19/1997   6/19/1997   6/17/1999   6/17/1999   6/17/1999   5/23/2000   5/23/2000   5/22/2001   5/22/2001   5/22/2001   5/23/2002   5/23/2002   5/23/2002   5/23/2002   8/25/2000   5/22/2001  
                                                                               
Date of board meeting granting options   6/19/1997   2/25/1999   6/17/1999   9/30/1999   12/02/1999   3/02/2000   5/23/2000   10/23/2000   3/01/2001   5/22/2001   2/14/2002   12/12/2002   3/24/2003   7/04/2003   12/10/2003   5/26/2004   12/01/2004   8/25/2000   5/22/2001  
                                                                               
Number of shares over which options granted (1)   6,635,639   806,049   338,468   227,066   977,345   1,009,219   454,257   4,325,218   4,915,835   3,727,137   6,753,575   32,076   2,967,152   345,560   1,647,607   411,916   10,108,000 (14)   9,494,613   273,220  
                                                                               
Number of shares over which options granted to our mandataires sociaux   3,431,563   368,329       568,408   327,382   454,257     1,676,760   106,847   1,570,562     222,164   329,104     329,532   2,250,000      
                                                                               
Number of mandataires sociaux receiving options   5   2       2   2   1     7   1   7     1   1     1   6      
                                                                               
Exercisable date   6/19/2002   2/25/1999   1/01/2000   1/01/2000   1/01/2000   1/01/2001   5/23/2000   10/23/2000   3/01/2001   1/01/2002   1/01/2003   1/01/2003   3/24/2004   7/04/2004   12/10/2004   5/26/2005   12/01/2004   9/29/2000   7/02/2001  
                                                                               
Expiration date   6/19/2006   2/24/2006   6/16/2006   9/29/2006   12/01/2006   3/01/2007   5/22/2007   10/22/2007   2/29/2008   5/21/2008   2/13/2009   12/11/2009   3/24/2010 (7)   7/4/2013   12/10/2010 (10)   5/26/2014   (12)   9/13/2010   8/03/2010  
                                                                               
Exercise price per share (1)   € 4.05   € 6.71   € 8.00   € 9.56   € 13.81   € 24.33   €22.01   € 15.62   €13.64   € 13.06   € 7.57   € 4.36   € 2.43   € 3.67   € 3.99   € 4.06   € 4.17   € 8.55(15)   € 139.17(16)  
                                                                               
Discount from average market price   5%   5%   5%   5%   5%   0%   0%   0%   0%   0%   0%   0%   0%   0%   0%   0%   0%   N/A   N/A  
                                                                               
Vesting rules                       (4)   (5)   (6)   (8)   (9)   (11)   (13)      
                                                                               
Number of shares issued on exercise as of 12/31/2004       20,000     24,000                 105,228           1,777,036    
                                                                               
Number of shares over which options terminated as of 12/31/2004   2,229,041   6,000       20,000       1,556,302   1,249,437   1,014,418   1,862,591   27,629   458,548     51,627       5,304,580   194,458  
                                                                               
Number of options outstanding as of 12/31/2004   4,406,598   800,049   318,468   227,066   933,345   1,009,219   454,257   2,768,916   3,666,398   2,712,719   4,890,984   4,447   2,403,376   345,560   1,596,340   411,916   10,108,000 (14)   2,412,997   78,762  
   

(1)

As a result of our rights offering on October 19, 2004 and our distribution of a portion of paid-in capital in connection with our payment of our annual dividend to shareholders on June 11, 2002, June 18, 2003, June 17, 2004 and June 14, 2005, the number of options and the exercise prices for outstanding options under all our plans except the converted SNC and Circle.com options were adjusted on those dates. Information in this table reflects these adjustments prior to December 31, 2004 but excludes the adjustments made on June 14, 2005. For a discussion of the possible future distribution of paid-in-capital in connection with our payment of dividends to shareholders, see “Item 8. Financial Information — Dividend Policy” on page 68.

   
(2) Upon exercise of the options under this plan, option holders receive treasury shares rather than newly issued shares. On March 3, 2004, our board of directors decided to postpone the expiration date of these options from June 19, 2004 to June 19, 2006.
   
(3) This plan includes grants under two separate programs: the second half of the 2001 option program and the first half of the 2002 option program.
   
(4) 2,251,191 of these options became exercisable in 2003, 2,251,192 in 2004, and all the options will be exercisable in 2005.
   
(5) 10,692 of these options became exercisable in 2003, 10,692 in 2004 and all the options will be exercisable in 2005.

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(6) 989,050 of these options became exercisable on March 24, 2004, 989,051 on March 24, 2005 and all the options will be exercisable on March 24, 2006.
   
(7) For French residents the expiration date is March 24, 2013.
   
(8) 115,186 of these options became exercisable on July 4, 2004, 115,187 will become exercisable on July 4, 2005 and all the options will be exercisable on July 4, 2006.
   
(9) 549,202 of these options became exercisable on December 10, 2004, 549,203 will become exercisable on December 10, 2005 and all the options will be exercisable on December 10, 2006.
   
(10) For French residents the expiration date is December 10, 2013.
   
(11) 137,305 of these options became exercisable on May 26, 2005, 137,306 options become exercisable on May 26, 2006, and all the options will be exercisable on May 26, 2007.
   
(12) Sub-plan A, consisting of 9,800,000 options, expires on December 1, 2011, sub-plan B, consisting of 300,000 options, expires on December 1, 2009, and sub-plan C, consisting of 8,000 options, expires on December 1, 2014.
   
(13) For sub-plan A, 4,900,000 options became exercisable on December 1, 2004, 2,450,000 become exercisable on December 1, 2005, and all the options will be exercisable on December 1, 2006. For sub-plan B, all of the options may be exercised on December 2, 2008. For sub-plan C, 2,666 options became exercisable on December 1, 2004, 2,667 become exercisable on December 1, 2005, and all the options will be exercisable on December 1, 2006.
   
(14) 9,800,000 of these options were granted as part of our exceptional option grant of December 1, 2004. See “—Compensation of our directors and officers—Compensation of our executive officers—Components of compensation packages—Stock options—Exceptional option grant of December 1, 2004.”
   
(15) Represents the weighted average exercise price of $11.57 converted into euro at the noon buying rate of €1.00 = $1.3538 on December 31, 2004.
   
(16) Represents the weighted average exercise price of $188.41 converted into euro at the noon buying rate of €1.00 = $1.3538 on December 31, 2004.
 

          Some of our subsidiaries have granted stock options to some of their employees with respect to the stock of the applicable subsidiary. The exercise price is usually based on a multiple of current earnings of the subsidiary at the award date, which we refer to as the “multiple”. Such options are generally exercisable five to seven years after the award date and require continuing employment. The parent companies of such subsidiaries have the option to buy back the shares if and when acquired by the employees and the employees have the option to put these shares to such parent companies. The buyback price is generally based upon the multiple applied to the earnings level of the subsidiary when the option is exercised. The employees are required to put the shares to the applicable parent company when they leave the employ of the subsidiary. In determining the estimated obligations under these stock option plans, the applicable multiple has been applied to the latest available earnings data or estimates.

ITEM 7.  MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS  

          The following table shows, to our knowledge, as of June 16, 2005, except as otherwise indicated below, the number of Havas shares and the percentage of outstanding Havas shares owned by:


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each person known to us to be the owner of more than 5% of the outstanding Havas shares; and
 
our directors and executive officers as a group.
 

          All of our shareholders have the same voting rights with respect to the Havas shares that they hold. (However, see “Item 3. Key Information — Risk Factors — Holders of our ADSs may have limited ability to influence the governance of our company” on page 10.) As of June 16, 2005, we held 4,525,197 shares as treasury stock. These Havas shares do not have voting rights. As a result, the percentage of the issued Havas shares owned by each of our shareholders translates into a slightly greater percentage of total voting rights.

 
Identity of Person or Group   Number
of Shares
  Percentage
of Issued
Shares
  Percentage
of Voting
Rights
 

 
 
 
 
Bolloré Médias Investissements(1)   113,916,072   26.5 % 26.8 %
Sebastian Holdings Inc.(2)   17,269,649   4.0 % 4.1 %
All directors and executive officers of Havas as a group (21
     persons, including SOCIF, Bolloré Médias Investissements
     and Bolloré Investissement)(3)
  121,901,260   28.4 % 28.7 %
 

(1) Based on information provided in a Schedule 13D (Amendment No. 4) filed with the Securities and Exchange Commission on June 16, 2005. Includes 16,929,649 shares beneficially owned by Sebastian Holdings Inc. that Bolloré Médias Investissements may be considered to beneficially own.
 
(2) Based on information provided in a Schedule 13D filed with the Securities and Exchange Commission on June 17, 2005.
 
(3) Includes 113,917,172 shares, or 26.8% of our outstanding shares, beneficially owned by Mr. Bolloré, Bolloré Investissement and Bolloré Médias Investissements, which includes 16,929,649 shares beneficially owned by Sebastian Holdings Inc. that Bolloré Médias Investissements may be considered to beneficially own. Does not include 9,393,989 shares, which represented approximately 2.2% of our outstanding shares, owned by companies controlled by the families of Leopoldo Rodés Castañe and Fernando Rodés Vilà.
 

          See also “Item 5. Operating and Financial Review and Prospects — Overview — Acquisition of Significant Shareholding by Bolloré Médias Investissements”.

          As of December 31, 2003, FMR Corp. Fidelity International Limited and the Johnson family, which could be deemed to control Fidelity International Limited, owned 39,148,962 of our shares, which represented approximately 12.8% of our issued shares and 13.1% of our voting rights. As of February 27, 2004, based on information provided to us by FMR Corp., Fidelity International Limited and the Johnson family, in a notification of holdings pursuant to Article 356-1 of the Law of July 24, 1966, as amended, FMR Corp., Fidelity International Limited and their respective direct and indirect subsidiaries owned 30,433,867 of our shares, which represented approximately 9.9% of our issued shares and 10.2% of our voting rights. As of December 31, 2004, to the best of our knowledge, these entities owned less than 5% of our issued shares.

          As of December 31, 2002, Putnam Investment Management, LLC and The Putnam Advisory Company, LLC, owned 36,414,301 of our shares, which represented approximately 11.9% of our outstanding shares and 12.3% of our voting rights. As of February 25, 2003, based on information provided to us by Putnam Investment Management, LLC and The Putnam Advisory Company, LLC in its notification of holdings under the EC Directive 88/627 on the Disclosure of Interest of Shares, these two entities owned 30,082,256 of our shares, which represented


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approximately 9.9% of our outstanding shares and 10.1% of our voting rights. As of April 15, 2003, based on information provided to us by Putnam Investment Management, LLC and The Putnam Advisory Company, LLC in its notification of holdings under the EC Directive 88/627 on the Disclosure of Interest of Shares, these two entities owned 14,126,405 of our shares, which represented approximately 4.6% of our outstanding shares and 4.8% of our voting rights. As of December 31, 2003, to the best of our knowledge, neither entity owned 5% or more of our issued shares.

          To our knowledge, as of December 31, 2004, approximately 29.6 million, or 7%, of our outstanding shares (including shares represented by ADSs) were held by shareholders in the United States. In addition, to our knowledge, there were approximately 355 registered ADR holders in the United States as of May 27, 2005.

Transactions involving directors, executive officers and shareholders of Havas

          Transactions involving the Rodés Family.  Media Planning Group and its subsidiaries have entered into the following transactions with members of the families of Fernando Rodés Vilà, one of our directors and executive officers and the chief executive officer of Media Planning Group, and Leopoldo Rodés Castañe, one of our directors and the father of Fernando Rodés Vilà, and or entities controlled by them.

           In October 1991, the predecessor to Media Planning Group entered into an agreement with Gestora de Viviendas S.A. under which Gestora de Viviendas provides client development services to Media Planning Group and its subsidiaries in exchange for commissions on new clients developed by it. Under this agreement, Media Planning Group paid Gestora de Viviendas commissions of €325,472, excluding taxes, for these services provided in 2004. This agreement was terminated as of December 31, 2004. Fernando Rodés Vilà and Leopoldo Rodés Castañe, together with other members of their families, are controlling shareholders of Gestora de Viviendas.

          Gestora de Viviendas is a major shareholder of Vigilancia y Sistemas de Seguridad, S.A., a company that provides security services. Vigilancia y Sistemas de Seguridad provides security systems and personnel to Media Planning Group, for which Media Planning Group paid it €422,503, excluding taxes, in 2004. Media Planning Group expects to pay Vigilancia approximately the same amount in 2005 for these services.

          Gestora de Viviendas also controls In-Store Media, a company that provides “point of sale” advertising services and space, such as in-store backlight posters, floor media advertising, in-store radio and shopping trolley advertising. Media Planning Group purchases media space and services from In-Store Media on behalf of its clients as part of their advertising campaigns. Media Planning Group paid In-Store Media €1,703,265, excluding taxes, on behalf of its clients in 2004. Media Planning Group expects to pay In-Store Media approximately the same amount on behalf of its clients in 2005 for these services.

          Media Planning Group receives legal services from the Spanish law firm of Rodés & Sala Abogados, S.L. Media Planning Group paid an annual retainer fee of €120,000 to Rodés & Sala for general legal services in 2004 and expects to pay an annual retainer fee of approximately €180,000 to Rodés & Sala for general legal services in 2005. In addition, Rodés & Sala was paid a total of €113,295, excluding taxes, for legal services provided to Media Planning Group and other subsidiaries of our company in Spain in 2004 and has billed Media Planning Group and other subsidiaries of our company in Spain a total of €27,680 excluding taxes, in legal fees for 2005 through May 31. Gonzalo Rodés Vilà, the brother of Fernando Rodés Vilà and the son of Leopoldo Rodés Castañe, is a partner in Rodés & Sala. In addition, Gonzalo Rodés Vilà serves as secretary of the board of directors of Media Planning Group. Gonzalo Rodés Vilà was paid €48,000 for his services as secretary of the board in 2004 and has been paid €20,000 for such services in 2005 through May 31.

          In addition, our company has used in the past and expects to use in the future the investment banking services of Goldman Sachs Paris Inc. et Cie. Mr. Jacques Mayoux, one of our directors, is a vice-chairman of Goldman Sachs Europe, a Goldman Sachs affiliate.

          Our company has also used and expects to use in the future the banking services of Société Générale. Mr. Patrick Soulard, one of our directors, is the head of the Investment Banking Division of Société Générale.

ITEM 8.   FINANCIAL INFORMATION  

8.A Consolidated statements and other financial information

8.A.1 See Item 18 “Financial Statements.”


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8.A.2 See Item 18 “Financial Statements.”  

8.A.3 See Report of Independent Public Accountants, page F-2.

8.A.4 We have complied with this requirement.

8.A.5 Not applicable.

8.A.6 Not applicable.

8.A.7 Legal proceedings  

          Bankruptcy of WorldCom, Inc.

          On July 21, 2002, WorldCom, one of our clients, now known as MCI, Inc., filed for reorganization under Chapter 11 of the United States Bankruptcy Code. We provide both advertising and marketing services and media services to MCI.

          With respect to the media, we act as an agent for MCI and as an intermediary in the transfer of the client’s payments to the applicable media suppliers, which is consistent with the concept of “sequential liability” adopted by the American Association of Advertising Agencies in 1991 as its standard for the industry. We had outstanding pre-bankruptcy petition media receivables of approximately $26.4 million as of December 31, 2003 and in parallel, we had outstanding pre-bankruptcy petition media payables for the media space reserved on behalf of MCI of approximately $26.9 million as of December 31, 2003.

          With respect to commissions and production work, we had outstanding pre-bankruptcy petition receivables of approximately $10.4 million in our financial statements as of December 31, 2003 and 2002, which were fully reserved as of December 31, 2002.

          On August 4, 2003, we entered into an agreement to compromise the pre-bankruptcy amounts due to us. Under its terms, the agreement became effective upon MCI emerging from U.S. Chapter 11 protection. The agreement provided for the payment of a certain portion of the amount due to us. As a consequence, in 2003 we reversed $6.6 million of the $10.4 million reserve that we recorded in our financial statements at December 31, 2002.

          On April 20, 2004, MCI emerged from bankruptcy and the agreement became effective. On May 26, 2004, MCI paid us $14.3 million pursuant to the agreement. We have distributed a substantial portion of the amount received from MCI to media and production vendors. Consequently, as of December 31, 2004, we offset the remaining receivables against the payables in our financial statements in a residual amount of $18 million.

          Currently, no media vendor is pursuing, nor have any waived, any claim against us for any MCI payables, and it is not currently possible to determine what actions, if any, will be taken in connection with the MCI bankruptcy proceeding, or the possible outcome of any such actions, or the amount of any loss to us that might result. Consequently, although a loss is possible, we cannot at this time reasonably determine the probability of any loss or the magnitude thereof. Therefore, no reserve has been recorded in our financial statements.

          One production vendor filed a complaint against the Company seeking to recover approximately $64,000. This matter has been settled by paying the production vendor the same percentage of its claim as we were paid and as we paid other vendors.

          In May 2005, The Screen Actors Guild filed an action against one of our subsidiaries, Euro RSCG New York, Inc., seeking to recover an unspecified amount payable with pension and welfare and other benefits, together with interest and penalties thereon, with respect to certain celebrity performers who appeared in commercials which were produced on behalf of MCI pre-bankruptcy. We intend to defend this matter vigorously.


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          American Student List class action lawsuit  

          On February 18, 2004, a purported class action lawsuit was filed in the United States District Court for the Middle District of Florida against American Student List LLC, one of our subsidiaries. The lawsuit alleged that American Student List obtained, disclosed and used information from the Florida Department of Highway Safety and Motor Vehicles in alleged violation of the U.S. Driver’s Privacy Protection Act. The named plaintiff sought to represent a class of 876,665 individuals whose personal information from Florida Department of Highway Safety and Motor Vehicles records was obtained, disclosed or used for allegedly impermissible uses by American Student List without the express consent of the individual. The lawsuit sought certification as a class action, liquidated damages in the amount of $2,500 per alleged violation of the Act, as well as punitive damages, attorneys’ fees and costs, and injunctive and other relief. After dismissal of the lawsuit for a procedural error, American Student List settled the case with the named plaintiff, ending the litigation.

          Snyder Communications LP class action lawsuit  

          Former employees of Snyder Communications LP have filed a purported class action lawsuit in the Texas State Court. The motion to certify the purported class of former employees in Texas was granted by the Texas trial court in January 2002, affirmed on appeal by the Texas intermediate appellate court in November 2002 and was reversed by the Texas Supreme Court on appeal. The lawsuit alleged, in substance, that Snyder improperly denied commission payments to former employees in connection with alleged sales activities. The litigation was dismissed with prejudice by the Texas State Court in March 2005 and the lawsuit with the named plaintiffs has been settled.

          Circle.com litigation

          On June 4, 2001, two holders of Circle.com common stock filed a purported class action lawsuit in Delaware Chancery Court against Snyder Communications, our company and each director of our company and Snyder Communications. The lawsuit sought a preliminary and permanent injunction or, alternatively, monetary damages. The lawsuit alleged that our company and the board of directors of Snyder Communications breached their fiduciary duties owed to the Circle.com stockholders when considering and negotiating the proposed merger of Snyder Communications with one of our subsidiaries by failing to create an independent negotiating structure, failing to seek truly independent advice, concealing material information from the Circle.com stockholders, and unfairly timing the proposed merger to the disadvantage of the Circle.com stockholders. On February 6, 2004, the Delaware Chancery Court dismissed the lawsuit without prejudice.

          Verizon settlement  

          A case involving claims by Snyder Communications for declaratory relief as to alleged indemnification obligations set forth in their agreements with Verizon Select Services and counterclaims by Verizon for indemnification, declaratory relief and damages was filed in April 2001, as a result of two investigations by Florida agencies into the parties’ business and marketing practices. Verizon demanded that Snyder Communications indemnify it for all liabilities, costs and expenses incurred as a result of the two Florida Investigations. In their December 2001 Settlement Agreement, our company and Snyder Communications agreed to pay an aggregate amount of $1,052,500 to Verizon in a series of installments. The final payment was made on February 15, 2003.

          American Student List consent order

          In September 2002, American Student List LLC, one of our subsidiaries, signed a consent order issued by the U.S. Federal Trade Commission relating to the use of information collected from a survey conducted by the National Research Center for College and University Admissions, which we refer to as NRCCUA. For a number of years, American Student List provided funding for a portion of the out-of-pocket expenses incurred by NRCCUA in connection with its post-secondary education planning survey. The FTC argued that the disclosures made by NRCCUA to the high schools that distributed the surveys to students, and the disclosures in the survey completed by the students, were inadequate to advise the schools and students that the results of the survey would be used for


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marketing and non-educational uses. American Student List signed the consent order without admitting that it engaged in any deceptive practices that violate the law. The consent order became effective on January 31, 2003.

          In addition to the foregoing, we are party to various other legal and arbitration proceedings arising in the ordinary course of business, including matters relating to current and former vendors, clients and employees. None of these other proceedings has had or is expected to have a significant effect on our financial position or profitability.

8.A.8 Dividend policy  

          We may declare dividends upon the recommendation of our board of directors and the approval of our shareholders at our annual general meeting. Under the French Commercial Code, a company’s right to pay dividends is limited in some circumstances.

          At our annual meeting of shareholders held on May 26, 2004, our shareholders approved a resolution, among others, to authorize a dividend payment of €0.075 per share, of which €0.05 represents the net dividend and €0.025 represents the French avoir fiscal tax credit. We paid the dividend to shareholders on or about June 17, 2004. Under the terms of the anti-dilution provisions of our two series of convertible and/or exchangeable bonds, the applicable conversion/exchange ratio was adjusted as of that date to reflect the component of the dividend payment that represents a distribution of a portion of paid-in capital. In addition, under the terms of the anti-dilution provisions of our option plans, the number of options and exercise prices for outstanding options under our plans were adjusted on that date to reflect the component of the dividend payment that represents a distribution of a portion of paid-in capital.

          At our annual meeting of shareholders held on June 9, 2005, our shareholders approved a resolution, among others, to authorize a dividend payment of €0.07 per share. This amount reflects both the gross and net dividend since the French avoir fiscal tax credit was phased out in 2004. We paid the dividend to shareholders on or about June 14, 2005. Under the terms of the anti-dilution provisions of our two series of convertible and/or exchangeable bonds, the applicable conversion/exchange ratio was adjusted as of that date to reflect the component of the dividend payment that represents a distribution of a portion of paid-in capital. In addition, under the terms of the anti-dilution provisions of our option plans, the number of options and exercise prices for outstanding options under our plans were adjusted on that date to reflect the component of the dividend payment that represents a distribution of a portion of paid-in capital. In the future, we also may submit for the approval of our shareholders resolutions to authorize dividend payments that represent distributions of a portion of paid-in capital.

ITEM 9. THE OFFER AND LISTING  

9.A Listing details  

          The principal trading market for Havas shares is Compartiment A of the Eurolist of Euronext Paris S.A. (which resulted from the merger of the Paris, Brussels and Amsterdam stock exchanges on October 27, 2000), a self regulatory organization responsible for supervision of trading in listed securities in France. Havas shares have been traded on the Paris stock exchange since October 23, 1982. The Havas shares are quoted under the symbol “HAV.” Prior to this date, Havas shares were not publicly traded. Havas shares are currently included in the “SBF 80,” “SBF 120” and “SBF 250” indices.

          Havas shares are also quoted on the Nasdaq National Market System under the symbol “HAVS.” In addition, we sponsor ADSs in the United States with J.P. Morgan Chase & Co. (formerly known as Morgan Guaranty Trust Company), as depositary. Each Havas ADS represents one Havas share.

          The table below indicates the range of the high and low prices in U.S. dollars for the ADSs on Nasdaq from September 27, 2000, the date Havas ADSs began trading on Nasdaq, to May 31, 2005. The table below also


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provides the high and low prices in euro for the Havas shares on Euronext Paris from 2000 to May 31, 2005. The high and low market prices have been adjusted to reflect our 20 for 1 stock split on May 26, 2000.

 
    Nasdaq
price per ADS
  Euronext Paris
price per Share(1)
 
Period   High      Low   High   Low  

 
 
 
 
 
     
   
   
 
 
Annual information for the past five years:                          
                           
2000   $
16.50
  $
13.00
 
34.04
13.71
 
2001   $
17.20
  $
4.85
 
17.25
4.94
 
2002   $
9.49
  $
2.75
 
10.26
2.61
 
2003   $
5.86
  $
2.26
 
4.64
1.93
 
2004   $
6.62
  $
4.30
 
5.03
3.34
 
     
   
   
 
 
Quarterly information for the past two years:    
   
   
 
 
     
   
   
 
 
2003    
   
   
 
 
First quarter   $
4.60
  $
2.26
 
4.08
1.93
 
Second quarter   $
5.04
  $
2.58
 
4.03
2.21
 
Third quarter   $
5.69
  $
3.91
 
4.64
3.26
 
Fourth quarter   $
5.86
  $
4.34
 
4.43
3.58
 
     
   
   
 
 
2004    
   
   
 
 
First quarter   $
6.62
  $
5.02
 
5.03
3.41
 
Second quarter   $
5.89
  $
4.75
 
4.63
 €
3.78
 
Third quarter   $
5.66
  $
4.30
 
4.51
 €
3.34
 
Fourth quarter   $
5.85
  $
5.05
 
4.55
 €
4.00
 
     
   
   
 
 
2005    
   
   
 
 
First Quarter   $
6.48
  $
5.12
 
4.71
4.02
 
     
   
   
 
 
Monthly information for most recent six months:    
   
   
 
 
     
   
   
 
 
December 2004   $
5.70
  $
5.05
 
4.29
4.00
 
January 2005   $
5.70
  $
5.12
 
4.27
4.02
 
February 2005   $
5.83
  $
5.25
 
4.47
4.16
 
March 2005   $
6.48
  $
5.58
 
4.71
4.29
 
April 2005   $
6.27
  $
5.50
 
4.91
4.34
 
May 2005   $
6.39
  $
5.80
 
5.12
4.66
 
 
(1) Euronext has applied an adjustment coefficient of 0.93254 to the price prior to September 27, 2004, in order to take into account the impact of the distribution of preemptive subscription rights to our shareholders on that date in connection with our rights offering that closed on October 19, 2004.
 

9.B Plan of distribution  

          Not applicable.

9.C Markets  

          See Item 9.A “Listing details.”

9.D Selling shareholders  

          Not applicable.


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9.E Dilution  

          Not applicable.

9.F Expenses of the issue  

          Not applicable.

ITEM 10. ADDITIONAL INFORMATION  

10.A Share capital  

          Not applicable.

10.B Memorandum and Articles of Association  

          Under Article 2 of our bylaws, our corporate purposes are to:

 
  provide advertising and communication services in all forms;
   
  provide all forms of services, including technical, financial, commercial or administrative studies;
   
  engage in any activities of production, sale or distribution, particularly in sectors that are developing rapidly or have great communication power;
   
  manage, acquire, construct, develop or improve real property or related assets or rights and conduct studies relating to such real estate transactions; and
   
  carry out industrial, commercial or financial, real estate or securities transactions directly or indirectly related to our corporate purposes.
 

          We may also acquire interests in other businesses, regardless of such businesses’ purposes.

          Directors  

          Our bylaws provide that our board must be composed of at least three members but not more than 18, except for exceptions provided by law. Each member of our board is required to own at least one of our shares for so long as he, she or it serves as a director. Members of our board serve three-year terms and are eligible for reappointment upon the expiration of their term of office. There is no requirement under the French Commercial Code or our bylaws that directors serve concurrent terms. Accordingly, fewer than all of the members of our board will ordinarily stand for reelection at any particular shareholders’ meeting. One-third of our directors must stand for re-election every year, and no more than one-third of our directors may be over the age of 70. Our board elects a chairman from among our directors. The chairman has responsibility for management of our company unless our board elects to appoint a managing director (directeur général) with full authority to manage our company, as well as one or more assistant managing directors (directeurs généraux délégués) not to exceed five, to assist the managing director. Our board has appointed Richard Colker as interim managing director (directeur général).

          Our board is authorized to meet at its discretion, upon notice from its chairman or vice chairman. If our board has not met for more than two months, directors representing one-third of our board may require that our chairman convene a meeting.

          Under the French Commercial Code, the prior approval of our board is required before one of our directors, executive officers or shareholders holding more than 10% of our voting rights (or any company that controls such


70



shareholder), whom we refer to collectively as interested parties, may enter into a transaction with us that cannot be reasonably considered in the ordinary course of business and the product of an arms-length negotiation. Similar limitations apply to any transaction between our company and another company which has one or more officers or directors in common with our company. The transaction must also be approved by our shareholders at the following annual shareholders’ meeting. Any interested party must inform our chairman as soon as it has knowledge of the transaction and may not vote at the board or shareholder meeting called to authorize the transaction, nor may the shares of an interested party be taken into account in determining the outcome of the vote or whether a quorum is present. In the event the transaction authorized by the board is not approved by our shareholders at a shareholders’ meeting, it will remain enforceable by third parties against our company, but our company may in turn hold the interested party and, in some circumstances, the other directors liable for any damages it may suffer as a result. In addition, the transaction may be canceled if it is fraudulent.

          For transactions that can be considered within our ordinary course of business and the product of arms-length conditions, an interested party must provide a copy of the governing agreement to the chairman of our board, who will then provide a summary of these transactions to the members of our board and the statutory auditors.

          Certain transactions between our company and one of its directors are prohibited under the French Commercial Code.

          Rights, preferences and restrictions applicable to our shares

          Dividends  

          Dividends on our shares are distributed to shareholders on a pro rata basis. Outstanding dividends are generally payable to shareholders on the date of the shareholders’ meeting at which the distribution of dividends is approved, subject to any conditions imposed by the shareholders at the meeting. In the case of interim dividends, we make distributions to our shareholders on the date of the board meeting in which the distribution of interim dividends is approved. The dividend payment date is decided by the shareholders at an ordinary general meeting or by our board in the absence of such a decision by the shareholders. Under the French Commercial Code, we must pay any dividends within nine months of the end of our fiscal year unless otherwise authorized by court order. Dividends on shares that are not claimed within five years of the date of declared payment revert to the French government.

          We may only distribute dividends out of our distributable profits, plus any amounts held in reserve which our shareholders decide to make available for distribution, other than those reserves that are specifically required by law or our bylaws. Our distributable profits consist of our unconsolidated net profit in each fiscal year, as increased or reduced by any profit or loss carried forward from prior years, less any amounts which French law or our bylaws require to be placed in a reserve account.

          In addition, the French Commercial Code requires us to allocate 5% of our unconsolidated statutory net profit for each year to a legal reserve fund before we may pay dividends with respect to that year. Funds must be allocated until the amount in the legal reserve is equal to 10% of the aggregate nominal value of our issued and outstanding share capital. This restriction on the payment of dividends also applies to our French subsidiaries on an unconsolidated basis. Our legal reserve may only be distributed to our shareholders upon our liquidation, and the legal reserve of each of our French subsidiaries may only be distributed to their respective shareholders upon their liquidation.

          The French Commercial Code also prohibits us from distributing dividends when our net equity is or would become as a result of any such distribution less than the amount of our stated capital increased by reserve funds required by law or our bylaws.


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          Voting rights  

          In general, each of our shares carries the right to cast one vote on all matters submitted to a vote of shareholders.

          Liquidation rights  

          If our company is liquidated, any assets remaining after payment of our debts, liquidation expenses and all of our remaining obligations will be distributed first to repay in full the nominal value of our shares. Any surplus will be distributed pro rata among our shareholders in proportion to the nominal value of their shareholdings.

          Preferential subscription rights  

          According to the French Commercial Code, if we issue additional shares, or other specific kinds of additional securities, current shareholders will have preferential subscription rights to those securities on a pro rata basis. These preferential rights will require us to give priority treatment to those shareholders over other persons wishing to subscribe for the securities. The rights entitle the holder to subscribe to an issue of any securities that may increase our share capital by means of a cash payment or a set-off of cash debts. Preferential subscription rights are transferable during the subscription period relating to a particular offering. These rights may also be traded during the subscription period usually by transfer from one account to another. A two-thirds majority of our shares entitled to vote at an extraordinary general meeting may vote to cancel preferential subscription rights with respect to any particular offering. French law requires our board and the statutory auditors to present reports that specifically address any proposal to cancel preferential subscription rights. In the event of a cancellation, the relevant securities issuance must be completed within the period prescribed by law.

          Our shareholders may also decide at an extraordinary general meeting to give existing shareholders a non-transferable priority right to subscribe for the new securities during a limited period of time. Our shareholders may also waive their own preferential subscription rights with respect to any particular offering.

          Amendments to rights of holders  

          The rights of our shareholders can be amended only by action at an extraordinary general meeting of shareholders. Two-thirds of the shares voting must approve any proposal to amend shareholder rights, except that a unanimous vote is required to increase liabilities of shareholders. The voting and quorum requirements for this type of special meeting are the same as those applicable to an extraordinary general meeting, except that the quorum requirements for a special meeting are 50% of the voting shares, or 25% upon resumption of an adjourned meeting.

          Ordinary and extraordinary meetings  

          In accordance with the French Commercial Code, there are two types of shareholders’ general meetings: ordinary and extraordinary.

          Ordinary general meetings of shareholders are required for matters that are not specifically reserved by law to extraordinary general meetings, such as:

 
  electing, replacing and removing members of the board of directors;
     
  appointing statutory auditors;
     
  declaring dividends or authorizing dividends to be paid in shares;
     
  approving our annual financial statements; and
     
  issuing specific types of debt securities.

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          Extraordinary general meetings of shareholders are required for approval of matters such as amendments to our bylaws, including any amendment required for an extraordinary corporate action. Extraordinary corporate actions include:

 
  changing our company’s name or corporate purpose;
     
  increasing or decreasing our share capital;
     
  creating a new class of equity securities;
     
  authorizing the issuance of investment certificates or convertible or exchangeable securities;
     
  establishing any other rights to equity securities;
     
  selling or transferring substantially all of our assets; and
     
  voluntarily liquidating our company.
 

          Calling shareholders’ meetings  

          The French Commercial Code requires our board to convene an annual ordinary general meeting of shareholders for approval of our annual financial statements. This meeting must be held within six months of the end of each fiscal year. This period may be extended by an order of the Presiding Judge of the Commercial Court. Our board may also convene an ordinary or extraordinary meeting of shareholders upon proper notice at any time during the year. If our board fails to convene an annual shareholders’ meeting, our independent statutory auditors or a court-appointed agent may call the meeting. Any of the following persons may request the court to appoint an agent:

 
  one or several shareholders holding at least 5% of our share capital;
     
  in cases of urgency, any interested party, including any member of a special management committee consisting of one manager appointed by us and a series of representatives elected by our employees, which we refer to as the Works’ Council; or
     
  duly qualified associations of our shareholders who have held their shares in registered form for at least two years and who together hold at least 1% of the voting rights of our company.
 

An ordinary or extraordinary meeting of shareholders may also be convened by:

 
  in a bankruptcy, our liquidator or court-appointed agent may also call a shareholders’ meeting in some instances; or
     
  any shareholder that holds a majority of our outstanding shares or voting rights following a public tender or exchange offer for our shares or the sale of a majority of our shares.
 

          Notice of shareholders’ meetings  

          We must announce general meetings at least 30 days in advance by means of a preliminary notice published in the Bulletin des Annonces Legales Obligatoires, or the “BALO.” The preliminary notice must first be sent to the Autorité des Marchés Financiers, or the “AMF.” The AMF also recommends that a summary of such preliminary notice be published in a newspaper of national circulation in France. The preliminary notice must disclose, among other things, the time, date and place of the meeting, whether the meeting will be ordinary or extraordinary, the agenda, a draft of the resolutions to be submitted to the shareholders, a description of the procedures which holders of bearer shares must follow to attend the meeting, the procedure for voting by mail, the address of the web site permitting the vote by electronic means and a statement informing our shareholders that they may propose additional resolutions to our board within 10 days of the publication of the notice.


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          We must send a final notice containing the agenda and other information about the meeting at least 15 days prior to the meeting or at least six days prior to the resumption of any meeting adjourned for lack of a quorum. The final notice must be sent by mail or, to shareholders who have agreed thereto in writing, by electronic means, to all registered shareholders who have held shares for more than one month before the date of the preliminary notice. The final notice must also be published in the BALO and in a newspaper authorized to publish legal announcements in the local administrative department in which our company is registered, with prior notice having been given to the AMF.

          In general, our shareholders can take action at shareholders’ meetings only on matters listed in the agenda for the meeting. As an exception to this rule, our shareholders may take action with respect to the dismissal of members of our board regardless of whether this action is on the agenda. Additional resolutions to be submitted for approval by our shareholders at the meeting may be proposed to our board, within ten days of the publication of the preliminary notice in the BALO by:

 
  a member of the Works’ Council designated by the Works’ Council;
     
  one or several shareholders holding a specified percentage of shares; or
     
  a duly qualified association of shareholders who have held their shares in registered form for at least two years and who together hold at least 1% of the voting rights in our company.
 

          Our board must submit these resolutions to a vote of our shareholders.

          During the two weeks preceding a meeting of shareholders, any shareholder may submit written questions to our board relating to the agenda for the meeting. Our board must respond to these questions during the meeting.

          Attendance and voting at shareholders’ meetings  

          Each of our shares confers on the shareholder the right to cast one vote on all matters submitted to a vote of shareholders, except that we are not entitled to vote our treasury shares. Our shareholders may attend ordinary meetings and extraordinary shareholders’ meetings and exercise their voting rights subject to the conditions specified in the French Commercial Code and our bylaws. There is no requirement that our shareholders have a minimum number of shares in order to attend, or to be represented at, an ordinary or extraordinary general meeting.

          In addition, two members of the Works’ Council are entitled to attend any shareholders’ meeting. They are also permitted to address our shareholders before the vote of any resolution requiring the unanimous consent of the shareholders.

          To participate in any general shareholders’ meeting, a holder of our registered shares must have its shares registered in its name in a shareholder account maintained by us, or on our behalf by an agent appointed by us, at least five days before the date set for the meeting. A holder of our bearer shares must obtain a certificate from the accredited intermediary with whom the holder has deposited its shares. This certificate must indicate the number of bearer shares the holder owns. The holder must deposit this certificate at the place specified in the notice of the meeting at least five days before the meeting. However, our board of directors has the right to accept deposits after this deadline or to shorten the deadline.

          Once a shareholder has registered its shares or duly presented a certificate from its accredited financial intermediary, any transfer of the shares prior to the relevant shareholders’ meeting must be notified to our agent or the accredited financial intermediary. The notice must be delivered no later than 3 p.m. Paris time on the day before such meeting.


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          Proxies and voting by mail or electronic means  

          In general, all of our shareholders that have properly registered their shares or duly presented a certificate from their accredited financial intermediary may participate and vote in general shareholders’ meetings in person, by proxy, by videoconference or by any electronic telecommunication device enabling their identification.

          Proxies will be sent via mail or electronic means to any shareholder on request. To be counted, the proxies must be received at our registered office, or at any other address indicated on the notice convening the meeting, before the date of the meeting. Voting instructions must be received by us in the form provided by law no later than 3:00 p.m. Paris time on the day before the shareholders’ meeting. A shareholder may grant proxies to his or her spouse or to another shareholder. A shareholder that is a corporation may grant proxies to a legal representative. Alternatively, the shareholder may send to us a blank proxy without nominating any representative. In that case, the chair of the meeting will vote blank proxies in favor of all resolutions proposed by our board and against all other resolutions.

          With respect to votes by mail or other electronic means, we are required to send shareholders a voting form. The completed form must be returned to us, if by mail, at least three days before the date of the shareholders’ meeting. However, forms may be sent electronically to us until 3:00 p.m. Paris time on the day before the shareholders’ meeting.

          Quorum  

          The French Commercial Code requires that shareholders having at least 25% of the shares entitled to voting rights must be present in person or be voting by mail, by electronic means or by proxy to fulfill the quorum requirement for:

 
  an ordinary general meeting; or
     
  an extraordinary general meeting where an increase in our share capital is proposed through incorporation of reserves, profits or share premium.
 

          The quorum requirement is one-third of the shares entitled to voting rights, determined on the same basis, for any other extraordinary general meeting.

          If a quorum is not present at a meeting, the meeting is adjourned. When an adjourned meeting is resumed, there is no quorum requirement for an ordinary meeting or for an extraordinary general meeting where an increase in our share capital is proposed through incorporation of reserves, profits or share premium. However, only questions that were on the agenda of the adjourned meeting may be discussed and voted upon. In the case of any other reconvened extraordinary general meeting, shareholders having at least 25% of the shares entitled to voting rights must be present in person or be voting by mail, by electronic means or by proxy for a quorum. If a quorum is not present, the reconvened meeting may be adjourned for a maximum of two months. Any deliberation by the shareholders taking place without a quorum is void.

          Majority  

          Holders of a simple majority of our voting power present in person, voting by mail, by electronic means or by proxy may pass any resolution on matters required to be considered at an ordinary general meeting, or concerning a capital increase by incorporation of reserves, profits or share premium at an extraordinary general meeting. At any other extraordinary general meeting, a two-thirds vote of our voting power present in person, voting by mail, by electronic means or by proxy is required.

          A unanimous shareholder vote is required to increase liabilities of shareholders.

          Abstention from voting by shareholders present in person, voting by mail, by electronic means or by proxy is counted as a vote against the resolution submitted to the shareholder vote.


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          In general, our shareholders are entitled to one vote per share on matters submitted to a vote at any general meeting. Under the French Commercial Code, shares of a company held by entities controlled directly or indirectly by that company are not entitled to voting rights and are not considered for quorum purposes.

          Limitations on right to own our securities  

          The French Commercial Code currently does not limit the right of non-residents of France or non-French persons to own and vote our shares or ADSs. However, non-residents of France must file an administrative notice with French authorities for any acquisition of a controlling interest in our company. Under existing administrative rulings, ownership of 33.33% or more of our share capital or voting rights would be regarded as a controlling interest, but a lower percentage might be held to be a controlling interest in specified circumstances depending upon factors such as:

 
  the acquiring party’s intentions;
     
  the acquiring party’s ability to elect directors; or
     
  our financial reliance on the acquiring party.
 

          Anti-takeover effects of applicable law and regulations  

          The French Commercial Code provides that any person, acting alone or in concert with others, that becomes the owner, directly or indirectly, of more than 5%, 10%, 20%, one-third, 50% or two-thirds of the outstanding shares or voting rights of a listed company in France, such as our company, or that increases or decreases its shareholding or voting rights above or below any of those percentages, must notify our company within five trading days of the date it crosses any of these thresholds of the number of shares it holds and the voting rights of the shares. The individual or entity must also notify the AMF, within five trading days of the date it crosses any of these thresholds.

          In addition, article 11 of our bylaws provides that any person who becomes the direct or indirect owner of at least 2%, or any multiple of 2%, of our outstanding shares or voting rights, or who decreases its shareholdings below 2% or any multiple of 2% of our outstanding shares or voting rights, must provide written notice to us within fifteen trading days after such threshold is crossed.

          French law and AMF regulations impose additional reporting requirements on any person who becomes the owner of more than 10% or 20% of our outstanding shares or voting rights. Any such person must file a report with us, the AMF within five trading days of the date it crosses either of these thresholds. In the report, the acquiror must specify its intentions for the following 12-month period, including whether or not it intends to continue its purchases, to acquire control of our company or to nominate candidates for our board. The AMF makes the notice public. The acquiror must also publish a press release stating its intentions in a financial newspaper of national circulation in France. The acquiror may amend its stated intentions, so long as it does so on the basis of significant changes in its own situation or that of its shareholders. Upon any change of intention, it must file a new report.

          To permit holders to give the required notice, we are required to publish in the BALO no later than 15 days after the annual ordinary general shareholders’ meeting information with respect to the total number of voting rights outstanding as of the date of the meeting. In addition, if the number of outstanding voting rights changes by 5% or more between two annual ordinary general meetings, we are required to publish in the BALO, within 15 days of such change, the number of voting rights outstanding and provide the AMF with written notice of this information. The AMF publishes the total number of voting rights so notified by all listed companies in a weekly notice, noting the date each number was last updated.

          If any person fails to comply with the legal notification requirement with respect to the acquisition of 5%, 10%, 20%, one-third, 50% or two-thirds of our shares or voting rights, the shares or voting rights in excess of the relevant threshold will be deprived of voting rights for all shareholders’ meetings until the end of a two-year period following the date on which their owner complies with the notification requirements. Upon the request of any of our


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shareholders holding at least 5% of our share capital, any shareholder who fails to comply with these requirements may have all or part of his, her or its voting rights suspended for up to five years by the French Commercial Court at the request of our chairman, any shareholder or the AMF, and may be subject to a fine.

          Pursuant to the French Commercial Code, we are authorized to require persons holding voting shares in bearer form to disclose the beneficial owner(s) of those shares, the number of shares held by each of the shareholders and any restrictions to which these shares may be subject. We may suspend the voting and dividend rights associated with these shares until the required disclosures are made.

          Pursuant to the French Commercial Code, we are authorized to require any entity holding more than 2.5% of our shares or voting rights to disclose the identity of the persons who directly or indirectly holds more than one-third of the outstanding shares or voting rights of that entity.

          Under AMF regulations, and subject to limited exemptions granted by the AMF, any person or persons acting in concert that own in excess of one-third of the share capital or voting rights of a French listed company must initiate a public tender offer for the balance of the share capital of that company.

          In addition, a number of provisions of the French Commercial Code allow us to adopt bylaws that have certain anti-takeover effects, including provisions that allow us to:

 
  limit the voting power of our shareholders; and
     
  execute shareholders’ agreements that provide for preemptive rights in case of a sale of shares by a shareholder.
 

          The French Commercial Code also permits us to take other corporate actions that may discourage or prevent a change of control of our company, including:

 
  authorizing our board to reserve for issuance to a limited number of holders securities that contain rights to receive an additional number of our shares, contingent upon the agreement of our existing shareholders to waive any preemptive rights with respect to such issuance; and
     
  authorizing our board, upon receipt of the approval of our shareholders, to acquire our shares in open market purchases for purposes of canceling such shares.
 

          On June 9, 2005, our shareholders authorized our board of directors to purchase up to 10% of our capital stock. Our board of directors has agreed not to use this authorization during a public tender offer. On May 26, 2004, our shareholders delegated to the board the powers necessary to proceed, any number of times and in the proportions and time frames that it so determines, in France and in any other country, to issue Havas shares as well as any securities that entitle their holder(s), immediately and/or in the future, to Havas shares, including securities that may be issued pursuant to Article L 228-93 of the French Commercial Code. Havas realized a capital increase as of October 19, 2004 for a par value of €49,005,361.60. The amount of the capital increase which may be realized immediately and/or in the future under this delegation may not exceed a par value of €10,994,638.40 which limit applies for capital increases without preemptive subscription rights, to which will be added, if applicable, any additional shares to preserve the rights of the holder(s) of securities entitling such holder(s) to Havas shares.

10.C Material contracts

          The following summarizes each of our material contracts, other than contracts that we entered into in the ordinary course of our business, for the two years before the date of filing of this annual report.

 
  On October 11, 1991, Media Planning, S.A., the predecessor to Media Planning Group, entered into an agreement with Gestora de Viviendas under which Gestora de Viviendas provides client development services to Media Planning Group and its subsidiaries in exchange for new clients developed by

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    it. Fernando Rodés Vilá and Leopold Rodés Castañe, together with other members of their families, are controlling shareholders, and Leopold Rodés Castañe was a director, of Gestora de Viviendas.
     
  On January 1, 2000, Havas North America, Inc., formerly EWDB North America Inc., one of our U.S. subsidiaries, entered into a Fourth Amendment of Lease with The Rector, Church-Wardens and Vestrymen of Trinity Church in the City of New York. Under this lease, Havas North America occupies approximately 138,000 square feet for its headquarters for a fixed annual rent which escalated to $4,512,746 starting on January 1, 2003. The amended lease terminates on December 31, 2007.
     
  On January 20, 2001, we entered into an Agreement to Contribute with Advertising Antwerpen B.V., Banco Santander Central Hispano, S.A., Compañía de Cartera e Inversiones S.A., Deya S.A., Mr. Jose Martínez-Rovira Vidal, Mrs. Maris Luisa Munoz Alvarez, Mrs. Cristina Martínez-Rovira Munoz and Mrs. Sandra Martínez-Rovira Munoz, who are former shareholders of Media Planning Group, and Havas, S.A., under which the former shareholders of Media Planning Group agreed to sell the shares they held in Media Planning Group to us for a total of 28,800,000 Havas shares and €51.2 million in cash.
     
  On April 2, 2001, we entered into a Protocol Agreement and Commercial Lease with Suresnes Immobilier for the lease of our new corporate headquarters in Suresnes, France. The lease is for approximately 228,000 square feet of leasable area, for a period of nine years, commencing on the date we took possession of the leased building. The net annual rent is approximately €8.3 million, which may be adjusted annually based on the national construction cost index.
     
  On May 14, 2001, in connection with our acquisition of the remaining 55% interest in Media Planning Group, we entered into a registration rights agreement with Acacia ISP, S.L., Banco Santander Central Hispano, S.A., Compañía de Cartera e Inversiones S.A., Deya S.A., Jose Martínez-Rovira Vidal, Maria Luisa Munoz Alvarez, Cristina Martínez-Rovira Munoz and Sandra Martínez-Rovira Munoz, under which we granted to the sellers certain registration rights with respect to Havas shares they received as consideration for the acquisition.
     
  Gestora de Viviendas is a major shareholder of Vigilancia y Sistemas de Seguridad, S.A., a company that provides security services. Vigilancia y Sistemas de Seguridad provides security systems and personnel to Media Planning Group, for which Media Planning Group paid it €422,503, excluding taxes, in 2004. Media Planning Group expects to pay Vigilancia approximately the same amount in 2005 for these services.
     
  Gestora de Viviendas also controls In-Store Media, a company that provides “point of sale” advertising services and space, such as in-store backlight posters, floor media advertising, in-store radio and shopping trolley advertising. Media Planning Group purchases media space and services from In-Store Media on behalf of its clients as part of their advertising campaigns. Media Planning Group paid In-Store Media €1,703,265, excluding taxes, on behalf of its clients in 2004. Media Planning Group expects to pay In-Store Media approximately the same amount on behalf of its clients in 2005 for these services.
     
  Media Planning Group receives legal services from the Spanish law firm of Rodés & Sala Abogados, S.L. Media Planning Group paid an annual retainer fee of €120,000 to Rodés & Sala for general legal services in 2004 and expects to pay an annual retainer fee of approximately €180,000 to Rodés & Sala for general legal services in 2005. In addition, Rodés & Sala was paid a total of €113,295, excluding taxes, for legal services provided to Media Planning Group and other subsidiaries of our company in Spain in 2004 and has billed Media Planning Group and other subsidiaries of our company in Spain a total of € 27,680 excluding taxes, in legal fees for 2005 through May 31. Gonzalo Rodés Vilà, the brother of Fernando Rodés Vilà and the son of Leopoldo Rodés Castañe, is a partner in Rodés & Sala. In addition, Gonzalo Rodés Vilà serves as secretary of the board of directors of Media Planning Group. Gonzalo Rodés Vilà was paid €48,000 for his services as secretary of the board in 2004 and has been paid €20,000 for such services in 2005 though May 31.

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In 2003, we paid $60,000 to Colker, Gelardin & Co. for investment banking advisory services performed during 2003 related to our specialized agencies. Richard Colker, one of our directors and our interim Chairman and Chief Executive Officer appointed at a meeting of our board of directors on June 21, 2005, is the Managing Partner of Colker, Gelardin & Co.

     
 

Thierry Meyer, who was one of our directors until June 9, 2005, also served as a director of one of our subsidiaries in the U.K. until 2003. We paid Mr. Meyer £60,000 for his services as a director of the subsidiary in 2002.

     
  As of October 1, 2003, Arnold Worldwide LLC, one of our U.S. subsidiaries, entered into a lease with BP Prucenter Acquisitions LLC, which was amended in September 2004 and January 2005. Under this lease, Arnold leases approximately 200,727 square feet for its headquarters for a fixed annual rent of $5,586,902. The lease terminates on August 31, 2014.
 

10.D Exchange controls  

          French exchange control regulations currently do not limit the amount of payments that we may remit to non-residents of France, with the exception of certain persons connected with terrorist activities. Laws and regulations concerning foreign exchange controls do require, however, that all payments or transfers of funds made by a French resident to a non-resident be handled by an accredited intermediary. In France, all registered banks and most credit establishments are accredited intermediaries.

10.E Taxation

          French taxation

          The following is a description of the French tax consequences of owning and disposing of Havas shares. This description may only be relevant to holders of Havas shares who are not residents of France and do not hold their shares in connection with a permanent establishment or a fixed base in France through which the holders carry on a business or perform personal services.

          This description may not address all aspects of French tax laws that may be relevant in light of the particular circumstances of individual holders of Havas shares. It is based on the laws, conventions and treaties in force as of the date of this Annual Report, all of which are subject to change, possibly with retroactive effect, or different interpretations.

          Holders of Havas shares should consult their own tax advisors about the potential tax effects of owning or disposing of shares in any particular situation.

          Taxation on sale or disposal of Havas shares

          Generally, a holder of Havas shares will not be subject to any French income tax or capital gains tax when the holder sells or disposes of Havas shares if both of the following apply:

 
  the holder is not a French resident for French tax purposes; and
     
  the holder has held not more than 25% of Havas’s dividend rights, known as droits aux bénéfices sociaux, at any time during the preceding five years, either directly or indirectly.
 

          If a double tax treaty between France and the country of residence of a holder of Havas shares contains more favorable provisions, a holder may not be subject to any French income tax or capital gains tax when the holder sells or disposes of any Havas shares, even if one or both of the above statements does not apply to the holder.

          Subject to various conditions, foreign states, international organizations and a number of foreign public bodies are not considered French residents for these purposes.


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          If a holder of Havas shares transfers shares using a written agreement, that agreement must generally be registered. The holder will be required to pay a registration duty of 1% of either the purchase price or the market value of the shares transferred, whichever is higher. The maximum duty is €3,049 per transfer. However, if the agreement is executed outside France, the holder of Havas shares will not be required to pay this duty.

          Taxation of Dividends on Shares

          In France, dividends are paid out of after-tax income. Dividends paid to non-residents normally are subject to a 25% French withholding tax. However, non-resident holders that are entitled to and comply with the procedures for claiming benefits under an applicable tax treaty may be subject to a reduced rate (generally 15%) of French withholding tax. If a non-resident holder establishes its entitlement to treaty benefits prior to the payment of a dividend, then French tax generally will be withheld at the reduced rate provided under the treaty.

          The French Finance Law of 2004 includes a reform of the French tax treatment of distributions implementing a new mechanism to avoid double taxation of dividends and the elimination of the former avoir fiscal and précompte mechanisms as explained below.

          Avoir Fiscal — Tax Credit

          Prior to enactment of the reform, French resident shareholders were entitled to a tax credit, known as the avoir fiscal, on dividends received from French companies. The avoir fiscal was equal to 50% of the dividend received for individuals and, generally, equal to 10% of the dividend received for other investors, although the 10% rate was generally increased by 80% of any précompte actually paid in cash by the distributing corporation.

          As a result of the reform:

 

French resident individuals will still benefit from the avoir fiscal with respect to dividend distributions made during 2004 but will not be entitled to the avoir fiscal with respect to dividend distributions made from 2005 on. Instead, from 2005 on, French resident individuals will only be taxed on half of dividends received and, in addition to the annual allowance which is already applicable, will be entitled to a tax credit equal to 50% of the dividend, which we refer to as the Tax Credit. The Tax Credit will have a cap of €230 for married couples and members of a union agreement subject to joint taxation and €115 for single persons, widows or widowers, divorcees or married persons subject to separate taxation.

   

French resident shareholders other than individuals will lose the benefit of the avoir fiscal for tax credits that they would otherwise have been able to use from 2005 on; thus French corporate shareholders with a fiscal year corresponding to the calendar year will not be entitled to the avoir fiscal with respect to dividends received in 2004. However French corporate shareholders that benefit from the participation exemption regime defined in Articles 145 and 216 of the French Tax Code will still be allowed to use their 50% avoir fiscal to finance the 25% Equalization Tax (see below) they should pay if they distribute in 2005 dividends received from their affiliates according to such participation exemption regime during the preceding five fiscal years.

 

          Dividends paid to non-residents are not normally eligible for the benefit of the avoir fiscal and, from 2005 on, will not be eligible for the Tax Credit described above. However, France has entered into tax treaties with certain countries under which qualifying residents complying with the procedures for claiming benefits under an applicable tax treaty may be entitled to benefit from a refund of the avoir fiscal (net of applicable withholding tax), in addition to a reduced rate of withholding tax. Certain of these treaties impose additional conditions for the entitlement of corporate entities to the avoir fiscal and under certain treaties only individual residents are entitled to the avoir fiscal.

 

          As a result of the French Finance Law of 2004 reform:

 
  qualifying non-resident individuals who hold shares directly will be entitled to a refund of the avoir fiscal

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    with respect to dividends received in 2004 but will not be entitled to avoir fiscal refunds with respect to distributions made from 2005. Instead, qualifying non-resident individuals who were previously entitled to a refund of the avoir fiscal may benefit, under the same conditions as for the avoir fiscal, from a refund of the Tax Credit (net of applicable withholding tax); the French tax authorities have not yet issued any guidance with regard to the refund of the Tax Credit to non-resident individuals, but claiming such refund may likely entail compliance with cumbersome formalities.

  non-resident shareholders other than individuals are no longer entitled to a refund of the avoir fiscal with respect to dividend distributions made from 2004.
 

          Précompte — 25% Equalization Tax

          Dividends paid out of profits that have not been taxed at the ordinary corporate rate, or were earned and taxed more than five years before the distribution, are subject to an equalization tax called the précompte, which is payable by the distributing corporation to the French tax authorities. The précompte generally is equal to one-half of the amount of the dividend paid to shareholders prior to deduction of withholding tax. When a tax treaty does not provide for a refund of the avoir fiscal, or when a non-resident shareholder is not entitled to such a refund but is otherwise entitled to the benefits of the tax treaty, then a qualifying shareholder may generally obtain from the French tax authorities a payment equal to 100% of the précompte actually paid in cash by the distributing corporation, net of applicable withholding tax. These rules will be applicable to distributions made through December 31, 2004.

          Distributions made by French companies from 2005 on will no longer be subject to précompte. However, an equalization tax will apply to distributions made in 2005 out of profits that have not been taxed at the ordinary corporate tax rate, or which were earned and taxed more than five years before the distribution. This equalization tax will be equal to 25% of the amount of the dividends paid to the shareholder. Unlike précompte, this equalization tax will not be refundable to non-resident shareholders, as it will be refunded to the distributing corporation in three installments of one-third each with respect to the three fiscal years closed after the distribution, either as a credit against its corporate tax liability or in cash, if the corporate tax liability is insufficient to offset the entire tax credit.

          Distributions made as from 2006 will not give rise to précompte or equalization tax liability.

          Estate and gift tax

          France imposes estate and gift tax where an individual or entity acquires real and personal property from a non-resident of France by way of inheritance or gift. France has entered into estate and gift tax treaties with a number of countries. Under these treaties, residents of those countries may be exempted from this tax or obtain a tax credit, assuming specified conditions are met. Holders of Havas shares should consult their own tax advisors about whether French estate and gift tax will apply and whether they may claim an exemption or tax credit.

          Wealth tax

          French individual residents are taxable on their worldwide assets. Non-resident individuals are taxable only on their assets which are located in France. However, financial investments made by non-resident individuals, other than in real property companies, are exempt from wealth tax under certain conditions.

          If a double tax treaty between France and a holder’s country of residence contains more favorable provisions, the holder may not be subject to French wealth tax.

          Taxation of U.S. investors

          On August 31, 1994, the United States and France signed a tax treaty, which entered into force on December 30, 1995. The following is a general summary of the principal tax effects on holders of Havas shares or Havas ADSs for purposes of U.S. federal income tax and French tax, if all of the following five points apply:


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  the holder owns, directly or indirectly, less than 10% of Havas’s share capital;
     
  the holder is any one of (a), (b) or (c) below:
     
      (a)      a citizen or resident of the United States for U.S. federal income tax purposes, or
       
      (b)      a U.S. domestic corporation, or
       
      (c)      otherwise subject to U.S. federal income taxation on a net income basis in respect of
     its Havas shares or Havas ADSs;
       
  the holder is entitled to the benefits of the U.S.-France tax treaty under the “limitations on benefits” article of that treaty;
     
  the holder holds Havas shares or Havas ADSs as capital assets; and
     
  the holder’s functional currency is the U.S. dollar.
 

          For purposes of the U.S.-France tax treaty and U.S. federal income tax, holders of Havas ADSs will be treated as holders of the shares which their Havas ADSs represent.

          Special rules may apply to United States expatriates, insurance companies, pass-through entities and investors in such entities, tax-exempt organizations, financial institutions, persons subject to the alternative minimum tax, securities broker-dealers and persons holding their Havas shares or Havas ADSs as part of a conversion transaction, among others. Those special rules are not discussed in this registration statement.

          Holders of Havas shares or Havas ADSs should consult their own tax advisers as to the particular tax consequences to them of owning Havas shares or Havas ADSs, including their eligibility for the benefits of the U.S.-France tax treaty, the applicability and effect of state, local, foreign and other tax laws and possible changes in tax law.

          Taxation of dividends

          As discussed in more detail above, the French Finance Law of 2004 includes a reform of the French tax treatment of distributions and dividends paid by French companies to non-residents of France. Generally, non-residents of France are subject to French withholding tax at a 25% rate and are not eligible for the benefit of the avoir fiscal. In addition, as of 2005, non-residents generally will not be eligible for the benefit of the Tax Credit available to French resident individuals, as described above.

          However, under the Treaty, you can claim the benefit of a reduced dividend withholding tax rate of 15%.

          If you are an individual U.S. holder, you will also be entitled to a payment from the French tax authorities equal to the avoir fiscal with respect to dividends distributed in 2004 at a 50% rate, less a 15% withholding tax. Because of the 2004 French tax reform you will no longer be entitled to the avoir fiscal refund with respect to dividend distributions made from 2005 on. Instead, under the same conditions as for the avoir fiscal, you may be entitled to a refund of the Tax Credit less a 15% withholding tax. You generally will be entitled to receive a refund of the avoir fiscal or the Tax Credit only if you are subject to U.S. federal income tax on the avoir fiscal payment (or the Tax Credit) and the dividend to which it relates. The refund of the avoir fiscal (or the Tax Credit) will not be made available before January 15 following the end of the calendar year in which the dividend is paid. The French tax authorities have not yet issued any guidance with regard to the refund of the Tax Credit to non-resident individuals, which may entail compliance with cumbersome formalities.

          As a result of the 2004 French tax reform, U.S. holders that are legal entities, pension funds or other tax-exempt holders are no longer entitled to tax credit payments from the French Treasury in respect of dividends paid from 2004.


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          French withholding tax will be withheld at the 15% Treaty rate if you have established before the date of payment that you are a resident of the United States under the Treaty and, if you are not an individual, that you are the owner of all the rights relating to the full ownership of the shares or ADSs (including, but not limited to, dividend rights).

          With respect to distributions of dividends made during 2004, U.S. holders that are not entitled to a refund of the avoir fiscal (e.g., corporations, pension funds and other tax-exempt U.S. holders) may generally obtain from the French tax authorities a refund of the entire précompte equalization tax (discussed under “— French Taxation” above) we actually pay in cash in respect of a dividend, less a 15% French withholding tax.

          Thus, for example, if we pay a dividend of 100 to an individual U.S. holder in 2004, the holder initially will receive 85, but will be entitled to an additional payment of 42.50, consisting of the avoir fiscal of 50 less a 15% withholding tax. If we pay a dividend of 100 to a corporate U.S. holder, such U.S. holder will receive 85, and will not be entitled to any avoir fiscal; in the event that the dividend distribution triggers payment by us of the précompte, such U.S. holder generally may also obtain from the French tax authorities a refund of the précompte that we pay in cash, less a 15% withholding tax.

          The gross amount of dividend, avoir fiscal (or Tax Credit) and précompte payments that you receive (prior to deduction of French withholding tax) generally will be subject to U.S. federal income taxation as foreign source dividend income. Subject to certain exceptions for positions that are hedged or held for less than 60 days during a 121-day period, an individual U.S. holder generally will be subject to U.S. taxation at a maximum rate of 15% in respect of dividends received after 2002 and before 2009. Such dividends will not be eligible for the dividends received deduction generally allowed to U.S. corporations. French withholding tax at the 15% Treaty rate will be treated as a foreign income tax that, subject to applicable limitations under U.S. law, is eligible for credit against your U.S. federal income tax liability or, at your election, may be deducted in computing taxable income. Foreign tax credits will not be allowed for withholding taxes imposed in respect of certain short-term or hedged positions in securities. You should consult your own tax advisers concerning the implications of these rules in the light of your particular circumstances.

          Dividends paid in euro will be included in your income in a U.S. dollar amount calculated by reference to the exchange rate in effect on the date you receive the dividend (or the date the depositary receives the dividend, in the case of the ADSs), regardless of whether the payment is in fact converted into U.S. dollars. If such a dividend is converted into U.S. dollars on the date of receipt, you generally should not be required to recognize foreign currency gain or loss in respect of the dividend income.

          Procedures for Claiming Treaty Benefits

          In order to claim Treaty benefits with respect to distributions made in 2004, if you are an individual U.S. holder, you must complete and deliver to the French tax authorities either:

 
  the simplified certificate described below; or
     
  an application for refund on French Treasury Form RF 1A EU-No. 5052.
 

          A simplified certificate must state that:

 
  you are a U.S. resident within the meaning of the Treaty;
     
  you do not maintain a permanent establishment or fixed base in France with which the holding giving rise to the dividend is effectively connected;
     
  you own all the rights attached to the full ownership of the shares (including dividend rights); and
     
  you meet all the requirements of the Treaty for obtaining the benefit of the reduced rate of withholding tax and the refund of the avoir fiscal.

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          Copies of the simplified certificate and the application for refund are available from the U.S. Internal Revenue Service and from the Centre des Impôts des Non-Résidents (9, rue d’Uzès, 75094 Paris Cedex 2).

          If the certificate or application is not filed prior to a dividend payment, then holders may claim withholding tax and avoir fiscal refunds by filing an application for refund at the latest by December 31 of the second year following the year in which the withholding tax is paid.

          The avoir fiscal and any French withholding tax refund will not be paid before January 15 following the end of the calendar year in which the dividend is paid.

          As noted above, the French tax authorities have not yet issued any guidance with regard to the refund of the Tax Credit to non-resident individuals, which may entail compliance with cumbersome formalities.

          If you are a U.S. holder not entitled to a refund of the avoir fiscal, in order to claim Treaty benefits (reduced withholding tax rate and, as the case may be, refund of the précompte) with respect to distributions made in 2004, you must file with the French tax authorities either the simplified certificate described above or French Treasury Form RF 1B EU-No. 5053 before the end of the second year following the year in which the dividend was paid. Copies of the simplified certificate and of the form, together with instructions, are available from the U.S. Internal Revenue Service or at the Centre des Impôts des Non-Résidents (9, rue d’Uzès, 75094 Paris Cedex 2). If the simplified certificate or the form are filed prior to the dividend payment, then the French withholding tax generally will be withheld at the reduced rate.

          The French tax authorities are expected to issue new guidelines setting out formalities to be complied with by U.S. holders in order to obtain the reduced withholding tax rate on distributions made from 2005. You should nevertheless be entitled to benefit from the application of the reduced rate of withholding tax of 15% provided that you complete and file with the French tax authorities Form RF 1B EU-No. 5053 before the payment of the dividend. If the form is not filed prior to the dividend payment, withholding tax should be levied at the 25% rate and you would have to claim for a refund of the excess by filing an application in this respect.

          Taxation of capital gains

          If a holder is a resident of the United States for purposes of the U.S.-France tax treaty, the holder will not be subject to French tax on any capital gain if the holder sells or exchanges its Havas shares or Havas ADSs, unless the holder has a permanent establishment or fixed base in France and the Havas shares or Havas ADSs the holder sold or exchanged were part of the business property of that permanent establishment or fixed base. Special rules apply to individuals who are residents of more than one country.

          In general, for U.S. federal income tax purposes, a holder will recognize capital gain or loss if the holder sells or exchanges its shares or Havas ADSs in the same manner as the holder would if it were to sell or exchange any other shares held as capital assets. Any gain or loss will generally be U.S. source gain or loss. If a holder is an individual, any capital gain will generally be subject to U.S. federal income tax at preferential rates if the holder meets the minimum holding periods. The deductibility of capital losses is subject to significant limitations.

          We believe that we will not be treated as a passive foreign investment company, or PFIC, for U.S. federal income tax purposes for the current taxable year or for future taxable years. However, an actual determination of PFIC status is fundamentally factual in nature and cannot be made until the close of the applicable taxable year. We will be a PFIC for any taxable year in which either:

 
  75% or more of our gross income is passive income; or
     
  our assets which produce passive income or which are held for the production of passive income amount to at least 50% of the value of our total assets on average.

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          If we were to become a PFIC, the tax applicable to distributions on Havas shares or Havas ADSs and any gains a holder realizes when the holder disposes of Havas shares or Havas ADSs may be less favorable to the holder. Each holder should consult its own tax advisors regarding the PFIC rules and their effect on the holder if they purchase Havas shares or Havas ADSs.

          French estate and gift taxes

          Under “The Convention Between the United States of America and the French Republic for the Avoidance of Double Taxation and the Prevention of Fiscal Evasion with Respect to Taxes on Estates, Inheritance and Gifts of November 24, 1978,” if a holder transfers their Havas shares or Havas ADSs by gift, or if they are transferred by reason of the holder’s death, that transfer will only be subject to French gift or inheritance tax if one of the following applies:

 
  the holder is domiciled in France at the time of making the gift, or at the time of the holder’s death; or
     
  the holder used the Havas shares or Havas ADSs in conducting a business through a permanent establishment or fixed base in France, or the holder held the Havas shares or Havas ADSs for that use.
 

          French wealth tax

          The French wealth tax does not generally apply to Havas shares or Havas ADSs if the holder is a “resident” of the United States for purposes of the U.S.-France tax treaty.

          United States information reporting and backup withholding

          A holder may be required to report dividend payments and proceeds from the sale or disposal of such holder’s Havas shares or Havas ADSs to the Internal Revenue Service. U.S. federal backup withholding generally is a withholding tax imposed at the current rate of 28% on some payments to persons that fail to furnish required information. Backup withholding will not apply to a holder who furnishes a correct taxpayer identification number or certificate of foreign statutes and makes any other required certification, or who is otherwise exempt from backup withholding. Any U.S. persons required to establish their exempt statutes generally must file Internal Revenue Service Form W-9, entitled Request for Taxpayer Identification Number and Certification.

          Amounts withheld as backup withholding may be credited against a holder’s U.S. federal income tax liability. A holder may obtain a refund of any excess amounts withheld under the backup withholding rules by filing the appropriate claim for refund with the Internal Revenue Service and furnishing any required information.

10.F Dividends and paying agents  

          Not applicable.

10.G Statement by experts  

          Not applicable.

10.H Documents on display  

          We are subject to the reporting requirements of the Exchange Act and accordingly are required to file reports and other information with the SEC relating to our business, financial condition and other matters. It is possible to read and copy documents referred to in this annual report on Form 20-F that have been filed with the SEC at the SEC’s public reference room located at 450 Fifth Street, NW, Washington, D.C. 20549. Please call the SEC at 1-800-SEC-0330 for further information on the public reference rooms and their copy charges. You may also view our


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annual reports and other documents filed with the SEC on the internet at http://www.sec.gov. In addition, you may obtain a copy of any foreign language document for which we have filed an English translation as an exhibit to this annual report on Form 20-F by sending a written request to our corporate headquarters at 2 allée de Longchamp, 92281 Suresnes Cedex, France, attention: Corporate Communications.

10.I Subsidiary information  

          Not applicable.

ITEM 11.   QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK  

Impact of changes in foreign currency exchange rates and interest rates

          Foreign currency exchange rates. As of December 31, 2004, we had operations in 77 countries through agencies in 44 countries throughout Europe, North America, Latin America and the Asia-Pacific region, as well as contractual affiliations with agencies in 33 additional countries. The geographic diversity of our operations is reflected in the diversity of the currencies that make up our results of operations. In 2004, 63.5% of our revenues were realized in currencies other than the euro, including 38.2% realized in U.S. dollars and 13.0% realized in British pounds. In 2003, 68.2% of our revenues were realized in currencies other than the euro, including 40.1% realized in U.S. dollars and 15.5% realized in British pounds.

          The majority of our subsidiaries carry out businesses that are essentially local, with almost all of their revenues received in local currency and almost all of their expenses incurred in local currency. For those subsidiaries that are involved in more international businesses, non-local currency expenses are generally billed to the clients for whom those expenses are incurred on a basis which protects the subsidiary from currency exchange rate fluctuations between the time that it incurs the expenses and the time that it receives payment from the client. In addition, most of our acquisitions for cash in the United States and the United Kingdom have been funded through local borrowings, resulting in financial expenses and repayment obligations in the same local currency. For these reasons, our exposure to currency exchange risks arising from mismatches between the currencies in which we receive revenues and the currencies in which we incur expenses tends to be limited. There can be no assurance, however, that currency exchange risks from such mismatches will not increase in the future, which could materially affect our results of operations.

          Because our foreign currency mismatches tend to be limited, we generally do not hedge our exposure to foreign currencies except in connection with some intercompany loans including those described below. As at December 31, 2004 and December 31, 2003, we had not entered into any foreign currency hedges, with the exception of the following: 

 
  We are a party to a currency and interest rate swap arrangement, which we refer to as “CIRCUS,” that we entered into in June 1999 in connection with a collateral deposit in the initial amount of $30.0 million we made to secure a borrowing made by one of our U.S. subsidiaries in the same amount from Banque Nationale de Paris, New York Branch. This arrangement is repayable in six equal annual installments from June 4, 2001 to June 5, 2006 and the borrowing and collateral deposit have therefore been reduced to $10.0 million at December 31, 2004. The CIRCUS has the effect of transforming our U.S. dollar deposit of $10.0 million, which earns interest at a rate of LIBOR less a margin, into a euro deposit of €9.5 million, which earns interest at EURIBOR less a margin. As at December 31, 2004, the fair value of the CIRCUS amounted to €2.2 million, compared with €0.01 million as at December 31, 2003.
     
  We are a party to a forward sale contract of Canadian $10.7 million against British pounds that we entered into in 2000 in connection with a Canadian $10.7 million intercompany loan made by one of our U.K. subsidiaries to a newly acquired Canadian subsidiary. This forward sale contract matured in 2004 and was extended to 2005 for an amount of Canadian $20.5 million. As at December 31, 2004 and 2003, the fair value of this forward sale contract was €0.078 and (0.2) million, respectively.
     
  We were a party to a forward sale contract of $50 million against euro that we entered into in 2004. As at December 31, 2004, the fair value of this forward sale contract was €(1.0) million.

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            For a discussion of the terms of our financial instruments as at December 31, 2004, see Notes 2.19, 10 and 19 to our 2004 consolidated financial statements included elsewhere in this annual report.

            Because of the geographic diversity of our operations, our subsidiaries record their revenues, expenses, assets and liabilities in a number of different currencies. When we prepare our consolidated financial statements, the value of these different revenues, expenses, assets and liabilities is translated into euro. Fluctuations in the value of the euro will have an impact on the value of the amounts at which these revenues, expenses, assets and liabilities are recorded in our financial statements. For this reason, changes in foreign currency exchange rates can have a significant impact on our results of operations and financial position as reported in euro. This is particularly true with respect to changes in U.S. dollar/euro exchange rate and the British pound/euro exchange rate.

          Interest rates. In the course of our operations, we are exposed to interest rate changes, primarily as a result of our credit facilities used to finance our investment activity and to maintain financial liquidity. We borrow at both fixed and variable rates.

          As at December 31, 2004, we had €34.2 million of outstanding long-term borrowings, including current maturities, comprised principally of:

 
  €25.7 million in U.S. dollar denominated bank loans, at variable rates ranging from 2.81% to 3.19%, due 2005 to 2006;
     
  €7.7 million in a British pound denominated convertible bond at a fixed rate of 7.6%, due 2007; and
     
  €0.8 million in other borrowings, including €0.1 million at fixed rates and €0.7 million at variable rates.
 

          We generally do not hedge our interest rate exposure, with the exception of the following:

 
  the currency and interest rate swap arrangement, which we refer to as “CIRCUS,” described above;
     
  interest rate caps entered into by Media Planning Group in a total amount of €6.758 million in connection with a lease agreement; €0.493 million of these caps mature in 2005 and the remaining €6.265 million matures in 2008; as at December 31, 2004, the fair value of these caps amounted to €0.001 million, compared with €0.005 million as at December 31, 2003.
 

          Based on approximately €26.4 million of outstanding long-term borrowings at variable rates as at December 31, 2004, the impact on pre-tax earnings resulting from a one-percentage point increase or decrease in interest rates would be approximately €0.3 million, holding other variables constant.

ITEM 12.   DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES  

          Not applicable.

PART II  

ITEM 13.   DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES  

          None.

   

ITEM 14.  

MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS  


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          None.

ITEM 15.   CONTROLS AND PROCEDURES  

          Our Chief Executive Officer and our Chief Financial Officer have evaluated the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Exchange Act Rule 13a-15(e) and 15d-15(e)) as of the end of the period covered by this annual report on Form 20-F. Based on that evaluation, our Chief Executive Officer and our Chief Financial Officer have concluded that, as of the evaluation date, our disclosure controls and procedures were effective to ensure that material information relating to us and our consolidated subsidiaries would be made known to them by others within these entities, particularly during the period in which this annual report was being prepared, in order to allow timely decisions regarding required disclosure.

          There have been no significant changes in our internal controls or, to our knowledge, other factors that could significantly affect our internal controls subsequent to the evaluation date. Therefore, no corrective actions were taken.

ITEM 16.   [RESERVED]  

ITEM 16A. AUDIT COMMITTEE FINANCIAL EXPERT  

          Our audit committee members are currently Messrs. Boutinard Rouelle and Vaturi. Mr. Colker resigned from the audit committee on June 21, 2005 upon his appointment by our board of directors as interim Chairman and Chief Executive Officer. See “Item 6. Directors, Senior Management and Employees.” The Board has determined that neither of these individuals meet all of the criteria required to be named an “audit committee financial expert,” as defined in applicable rules of the Securities and Exchange Commission. At a meeting in April 2005 our board of directors determined to review the membership of the audit committee so as to include an audit committee financial expert on the committee. Our board of directors has indicated that it believes that Pierre Bouchut, one of the newly elected directors, meets the requirements to be considered an audit committee financial expert, and that it intends to appoint him to our audit committee.

ITEM 16B. CODE OF ETHICS  

          In March 2004, our board adopted a Code of Ethics, a code that applies to, among others, our chief executive officer and chief financial officer. This code is publicly available on our website at www.havas.com.

ITEM 16C. PRINCIPAL ACCOUNTANT FEES AND SERVICES  

          Ernst & Young served as our independent auditors for the 2004 fiscal year. A description of the fees billed to us by Ernst & Young for professional services in each of the last two fiscal years is set forth below:

 
 
  Year Ended December 31,    
           
  2004     2003  
  (in € millions)  
Audit Fees 5     5  
Audit-Related Fees 1     1  
Tax Fees 1     1  
 
   
 
Total 7     7  
 

          “Audit Fees” are the aggregate fees billed by Ernst & Young for the audit of our consolidated and annual financial statements, reviews of interim financial statements and attestation services that are provided in connection with statutory and regulatory filings or engagements. “Audit-Related Fees” are fees charged by Ernst & Young for assurance and related services that are reasonably related to the performance of the audit or review of our financial


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statements and are not reported under “Audit Fees.” This category comprises fees billed for the audit of employee benefit plans and pension schemes, agreed-upon procedure engagements and other attestation services subject to regulatory requirements, certifications of accounting-related internal controls, as well as advisory services associated with our financial reporting. “Tax Fees” are fees for professional services rendered by Ernst & Young for tax compliance, tax planning and tax advice on actual or contemplated transactions.

          In May 2003, our audit committee established policies and procedures which require all audit and non-audit services performed by our principal accountants to be approved by the audit committee.

          All audit services have been approved by the audit committee. All non-audit services since May 2003 have been approved under the pre-approval policies of the audit committee.

ITEM 16D.  EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES  

          Not applicable.

ITEM 16E.  PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED
                     PURCHASERS

Issuer purchases of convertible and/or exchangable 1% bonds due January 1, 2006

 
Period (a) Total Number of Convertible Bonds Purchased   (b) Average Price Paid per Convertible Bond (in Euros)   (c) Total Number of Convertible Bonds Purchased as Part of Publicly Announced Plans or Programs   (d) Maximum Number of Convertible Bonds that May Yet Be Purchased Under the Plans or Programs  
December 3, 2004 – December 10, 2004 17,570,404   25.17 (2)   14,133,696 (3)   8,613,863 (4)  
Total 17,570,404   25.17         14,133,696         8,613,863       
   
(1) The convertible bonds were purchased through over the counter transactions outside the United States. All repurchased convertible bonds have been cancelled in accordance with the agreement under which they were issued.
   
(2) This average price is inclusive of accrued interest payments up to the purchase date.
   
(3) On December 6, 2004, we announced that on December 3, 2004, we had repurchased a portion of our outstanding convertible and/or exchangeable 1% bonds due January 1, 2006 and that we would extend our offer to repurchase any additional outstanding convertible and/or exchangeable 1% bonds in the French market at an equivalent price. On December 13, 2004, we announced that since December 3, 2004, we had repurchased a total of 17,570,404 at an average price of € 25.17 representing a total purchase price of approximately €442.3 million, inclusive of accrued interest up to the purchase date, and that we reserved the right to make further purchases of our bonds in the market.
   
(4) Originally, we had issued 32,817,012 of these bonds out of which: 6,632,046 had been repurchased in prior years, 699 have been converted into shares, and 17,570,404 were purchased in December 2004. 8,613,863 reflects the total number of these bonds outstanding after these repurchases and conversions.

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Issuer purchases of equity securities  

Period   (a) Total Number of Shares Purchased   (b) Average Price Paid per Share (in Euros)   (c) Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs   (d) Maximum Number (or Approximate Dollar Value) of Shares that May Yet Be Purchased Under the Plans or Programs
                 
January 2004   27,600   5.01   27,600   22,400,443
June 2004   0       0   23,186,824
Total   27,600   5.01   27,600    
 

PART III  

ITEM 17.   FINANCIAL STATEMENTS  

        Not applicable.

ITEM 18.   FINANCIAL STATEMENTS  

        The following financial statements are filed as part of this annual report on Form 20-F:

Havas and Subsidiaries

 
Report of Independent Public Accountants
F-2
 
     
Consolidated Statements of Operations
F-3
 
     
Consolidated Balance Sheets
F-4
 
     
Consolidated Statements of Changes in Shareholders’ Equity and Comprehensive Income
F-5
 
     
Consolidated Statements of Cash Flows
F-6
 
     
Notes to Consolidated Financial Statements
F-7
 
 

ITEM 19.   EXHIBITS

 
Exhibit No. Description


       
1.1   Statuts (bylaws) of Havas (English translation) (incorporated by reference to Exhibit 1.1 to Havas’s annual report on Form 20-F for the year ended December 31, 2003 (SEC File No. 001-16081)).
   
2.1   Form of Deposit Agreement among Havas, Morgan Guaranty Trust Company of New York and all holders from time to time of Havas ADSs (incorporated by reference to Exhibit 4.1 to Havas’s registration statement on Form F-4 (Reg. No. 333-43362)).
    
2.2   Note d’Operation (Prospectus) dated February 3, 1999 for the issuance of convertible bonds by Havas (English translation) (incorporated by reference to Exhibit 4.2 to Havas’s registration statement on Form F-4 (Reg. No. 333-43362)).
    
2.3   Note d’Operation (Prospectus) dated December 12, 2000 for the issuance of convertible bonds by Havas (English translation) (incorporated by reference to Exhibit 4.3 to Havas’s registration statement on Form F-4 (Reg. No. 333-59880)).

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2.4     Final Prospectus dated May 15, 2002 for the issuance of convertible and/or exchangeable bonds by Havas (English translation) (incorporated by reference to Exhibit 4.19 to Havas’s annual report on Form 20-F for the year ended December 31, 2001 (SEC File No. 001-16081)).
       
4.1     Fourth Amendment to Lease dated January 1, 2000 between Havas North America, Inc., formerly EWDB North America Inc. and The Rector, Church-Wardens and Vestrymen of Trinity Church in the City of New York (incorporated by reference to Exhibit 4.1 to Havas’s annual report on Form 20-F for the year ended December 31, 2000 (SEC File No. 001-16081)).
       
4.2     Protocol Agreement and Commercial Lease dated as of April 2, 2001 between Havas Advertising and Suresnes Immobilier (English summary) (incorporated by reference to Exhibit 4.2 to Havas’s annual report on Form 20-F for the year ended December 31, 2000 (SEC File No. 001-16081)).
       
4.3     Supplemental Agreement No. 1 to the Memorandum of Understanding of April 2, 2001 dated May 3, 2002 between Suresnes Immobilier and Havas (English translation) (incorporated by reference to Exhibit 4.18 to Havas’s annual report on Form 20-F for the year ended December 31, 2001 (SEC File No. 001-16081)).
       
4.4     Agreement to Contribute dated as of January 20, 2001 between Havas and Advertising Antwerpen B.V., Banco Santander Central Hispano, S.A., Compañía de Cartera e Inversiones S.A., Deya S.A., Mr. Jose Martínez-Rovira Vidal, Mrs. Maria Luisa Munoz Alvarez, Mrs. Cristina Martínez-Rovira Munoz, Mrs. Sandra Martínez-Rovira Munoz and Havas S.A. (incorporated by reference to Exhibit 2.7 to Havas’s registration statement on Form F-4 (Reg. No. 333-59880)).
       
4.5     Registration Rights Agreement dated as of May 14, 2001 among Acacia ISP, S.L., Banco Santander Central Hispano, S.A., Compañía de Cartera e Inversiones S.A., Deya S.A., Jose Martínez-Rovira Vidal, Maria Luisa Munoz Alvarez, Cristina Martínez-Rovira Munoz and Sandra Martínez-Rovira Munoz (incorporated by reference to Exhibit 4.14 to Havas’s annual report on Form 20-F for the year ended December 31, 2000 (SEC File No. 001-16081)).
     
4.6     Amended and Restated Employment Agreement dated January 1, 2002 between Euro RSCG Worldwide, Inc. and Alain de Pouzilhac (incorporated by reference to Exhibit 4.9 to Havas’s annual report on Form 20-F for the year ended December 31, 2002 (SEC File No. 001-16081)).
       
4.7   * Memorandum of Understanding executed on June 28, 2005 by Havas and Alain de Pouzilhac.
       
4.8   * Letter Agreement dated as of June 28, 2005 between EURO RSCG New York, Inc. and Alain de Pouzilhac.
       
4.9   * Non-Competition Agreement executed on June 28, 2005 by Alain de Pouzilhac.
       
4.10   * Amended Employment Agreement executed on January 19 , 2005 between Havas and Jacques Hérail.
       
4.11     Agreement dated February 1, 2003 between Arnold Worldwide Partners and Edward Eskandarian (incorporated by reference to Exhibit 4.10 to Havas’s annual report on Form 20-F for the year ended December 31, 2002 (SEC File No. 001-16081)).
       
4.12   * Amended Employment Agreement dated as of April 13, 2005 between Arnold Worldwide Partners, LLC. and Edward Eskandarian.
       
4.13   * Employment Agreement made as of October 1, 2004 between James Heekin and EURO RSCG Worldwide.
       
4.14   * Deferred Compensation Plan Trust Agreement made October 31, 2004 between Euro RSCG Worldwide, Inc. and Circle Advisors, Inc. for the benefit of James Heekin.
       
4.15   * Amendment to Employment Agreement executed on January 19, 2005 between Havas and Jacques Séguéla.
       
4.16   * Amendment to Employment Agreement executed on January 19, 2005 between Havas and Alain Cayzac.
       
4.17   * Lease Agreement dated October 1, 2003 between Arnold Worldwide LLC and BP Prucenter Acquisition LLC.
       
4.18   * First Amendment to Lease Agreement dated September 2004 between Arnold Worldwide LLC and BP Prucenter Acquisition LLC.

91



4.19   * Second Amendment to Lease Agreement dated January 2005 between Arnold Worldwide LLC and BP Prucenter Acquisition LLC.
       
8.1   * List of subsidiaries.
       
12.1   * Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
       
12.2   * Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
       
13.1   * Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
       
13.2   * Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
       
15   * Nasdaq Corporate Governance Exemptions.
       

 
*     Filed herewith.

92



SIGNATURES  

          The registrant hereby certifies that it meets all of the requirements for filing on Form 20-F and that it has duly caused and authorized the undersigned to sign this annual report on its behalf.

 
  HAVAS
       
  By:   /s/ Richard Colker
     
   
       
    Name:  Richard Colker
    Title:  Chairman and Chief Executive Officer
Dated: June 28, 2005      

93



INDEX TO FINANCIAL STATEMENTS

 
  Havas and Subsidiaries
 
Report of Independent Public Accountants F-2
Consolidated Statements of Operations F-3
Consolidated Balance Sheets F-4
Consolidated Statements of Changes in Shareholders’ Equity and Comprehensive Income F-5
Consolidated Statements of Cash Flows F-6
Notes to Consolidated Financial Statements F-7

F - 1



REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To the Board of Directors of
Havas

         We have audited the accompanying consolidated balance sheets of Havas and subsidiaries (the “Company”) as of December 31, 2004 and 2003, and the related consolidated statements of operations, changes in shareholders’ equity and comprehensive income and cash flows for each of the three years in the period ended December 31, 2004. These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audits.

         We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. We were not engaged to perform an audit of the Company’s internal control over financial reporting. Our audits included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

         In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of Havas and subsidiaries at December 31, 2004 and 2003, and the consolidated results of their operations and their cash flows for each of the three years in the period ended December 31, 2004 in conformity with U.S. generally accepted accounting principles.

         As described in Note 2.25 to the consolidated financial statements, in 2004 the Company changed its accounting policy relating to the definition of cash and cash equivalents.

     
     
  ERNST & YOUNG AUDIT
     
  By: /s/   CHRISTIAN CHIARASINI
   
    Name: Christian Chiarasini 
 

Neuilly-sur-Seine, France
June 17, 2005


F - 2



HAVAS AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

 
Year ended December 31,
(In millions of euros except per share data)

 
Note   2004   2003   2002  
 
 
       
adjusted (1)
   
Net revenues     1,449   1,525   1,811  
Operating expenses
       Compensation and related costs     (825 ) (933 ) (1,060 )
       Stock-based compensation 12   (8 ) (5 ) (13 )
       General and administrative non-payroll costs     (456 ) (474 ) (556 )
       Compensation to former shareholders of
         acquired businesses
11   (3 ) (3 ) (6 )
       Amortization of intangible assets 6   (29 ) (31 ) (33 )
       Goodwill and other intangible impairment 5, 6   —     (100 ) (363 )
       Restructuring and other charges 7   (16 ) (98 ) 3  
     
 
       Total operating expenses     (1,337 ) (1,644 ) (2,028 )
     
 
Operating income (loss)     112   (119 ) (217 )
     
 
       Interest expense     (71 ) (78 ) (77 )
       Interest income     16   28   28  
       Exchange rate gain (loss)     3   (9 ) (1 )
       Net gain on trading securities     7   9   10  
       Other 10   (7 ) (53 ) (1 )
     
 
Financial expense-net     (52 ) (103 ) (41 )
     
 
Net income(loss) from operations before income tax     60   (222 ) (258 )
       Provision for income tax 14   (3 ) (108 ) (39 )
       Minority interests     (8 ) (5 ) (15 )
       Equity in earnings of investees 9   1   1   —    
     
 
Income (Loss) from continuing operations     50   (334 ) (312 )
     
 
Loss from discontinued operations (net of tax) 8   (17 ) (89 ) —    
     
 
Net income(loss) before effect of change in accounting principle     33   (423 ) (312 )
     
 
       Cumulative effect of accounting change 5   —     —     (1,121 )
     
 
Net income (loss)     33   (423 ) (1,433 )
     
 
                 
Per common share basic and diluted :                
                 
       Income (loss) from continuing operations (2)     0.15   (1.05 ) (0.99 )
       Loss from discontinued operations (2)     (0.05 ) (0.28 ) —    
       Loss from cumulative effect of an accounting change     —     —     (3.54 )
     
 
       Net income (loss) 16   0.10   (1.33 ) (4.53 )
                 
Weighted average common shares outstanding                
       Basic     340,534,449   318,494,944   316,080,537  
       Diluted     342,031,620   318,494,944   316,080,537  
   
(1) 2003 figures have been adjusted due to the decision by the Company not to sell a subsidiary previously reported as discontinued.
   
(2) 2002 and 2003 earnings per share have been adjusted by a factor of 0.93254 following the preferential subscription rights issue on October 19th, 2004.
 

    The accompanying notes are an integral part of these consolidated financial statements.


F - 3



HAVAS AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

 
As of December 31,
(In millions of euros)

Note 2004 2003
 
 
ASSETS
           
Current assets:            
   Cash     311   242  
   Highly liquid investments     223   418  
   Accounts receivable, net of allowance for doubtful accounts
   of 33.9 and 36.7 as of December 31, 2004 and 2003, respectively
23   1,011   1,115  
   Costs billable to clients     46   55  
   Prepaid expenses and advances to suppliers     38   39  
   Other receivables     93   71  
   Deferred tax assets 14   53   41  
   Assets held for sale 8   —    49  
   Other current assets     205   255  
     
 
               Total current assets
    1,980   2,285  
     
 
Noncurrent assets:
   Property and equipment, net 4   124   153  
   Goodwill 5   1,625   1,645  
   Other intangible assets, net 6   202   236  
   Equity investments 9   3   3  
   Noncurrent deferred tax assets 14   15   14  
   Other assets     24   40  
     
 
          Total noncurrent assets
    1,993   2,091  
     
 
Total assets     3,973   4,376  
     
 
     LIABILITIES AND SHAREHOLDERS’ EQUITY
           
Current liabilities
   Short-term borrowings 10   80   99  
   Current maturities of convertible bonds 10   21   113  
   Current maturities of long-term borrowings 10   26   31  
   Short-term obligations under capital leases 17   1   2  
   Accounts payable     1,035   1,057  
   Liabilities held for sale 8     19  
   Other payables     626   748  
   Advances from clients     112   123  
   Accrued compensation 11, 12   5   5  
   Deferred tax liabilities 14   2   15  
   Deferred income     23   31  
     
 
             Total current liabilities
    1,931   2,243  
     
 
Noncurrent liabilities
   Long-term borrowings 10   8   9  
   Convertible bonds 10   666   1,079  
   Long-term obligations under capital leases 17   1   2  
   Accrued compensation 11, 12   6   4  
   Deferred tax liabilities 14   48   51  
   Accrued pensions and other benefits costs 13   41   44  
   Other liabilities     98   145  
     
 
        Total noncurrent liabilities
    868   1,334  
     
 
Minority interests     20   21  
     
 
Shareholders’ equity
   Common stock: €0.40 par value, 428,832,440 and 306,196,659 shares issued at
   December 31, 2004 and 2003, respectively and 421,398,323 and 298,581,996
   shares ourstanding at December 31, 2004 and 2003, respectively
    171   122  
   Additional paid-in capital     3,573   3,228  
   Retained earnings     (2,214 ) (2,233 )
   Deferred compensation     (2 ) —    
   Accumulated other comprehensive income     (347 ) (306 )
   Less: Treasury stock, at cost, 7,434,117 and 7,614,663 shares at December
   31, 2004 and  2003, respectively
    (27 ) (33 )
   Total Shareholders’ equity     1,154   778  
     
 
Total liabilities and Shareholders’ equity     3,973   4,376  
     
 
   
   
 

The accompanying notes are an integral part of these consolidated financial statements.


F - 4



HAVAS AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS’ EQUITY
AND COMPREHENSIVE INCOME

(In millions of euro except number of shares)

 
Number of shares
(000’s)
  Common stock   Additionnal
paid-in capital
  Retained
earnings
  Treasury
stock
  Deferred
compensation
  Other
comprehensive
income
  Total
shareholders’
equity
 
 
 
Balance at December 31, 2001 294,019   122   3,221   (255 ) (78 ) (11 ) 50   3,049  
 
Comprehensive income:        
 
 
        Net loss             (1,433 )             (1,433 )
 
 
        Currency translation adjustment                         (213 ) (213 )
 
 
        Minimum Liability Adjustment, gross                         (9 ) (9 )
 
        Minimum Liability Adjustment, tax                         3   3  
 
        Total comprehensive income (loss)             (1,433 )         (219 ) (1,652 )
 
Dividends (per share amount: €0.16)
   and  equalization tax
            (70 )             (70 )
 
 
Treasury stock transactions 672           (8 ) 15           7  
 
 
Exercise of stock options and warrants 899       3         3
 
 
Unearned compensation on unvested options                     10       10  
 
 
Balance at December 31, 2002 295,590   122   3,224   (1,766 ) (63 ) (1 ) (169 ) 1,347  
 
 
 
Comprehensive income:
 
 
        Net loss             (423 )             (423 )
 
 
        Currency translation adjustment                         (134 ) (134 )
 
 
        Minimum Liability Adjustment, gross                         (4 ) (4 )
 
        Minimum Liability Adjustment, tax                         1   1  
 
        Total comprehensive income (loss)             (423 )         (137 ) (560 )
 
Dividends (per share amount: €0.08) and             (30 )             (30 )
   equalization tax
 
 
Treasury stock transactions 2,015           (14 ) 31           17  
 
 
Exercise of stock options 975       4                   4  
 
 
Share issuance—convertible bonds 2  
 
 
Balance at December 31, 2003 298,582   122   3,228   (2,233 ) (32 ) (1 ) (306 ) 778  
 
 
Comprehensive income:
 
 
        Net income             33               33  
 
 
        Currency translation adjustment                         (38 ) (38 )
 
 
        Minimum Liability Adjustment, gross                         (4 ) (4 )
 
        Minimum Liability Adjustment, tax                         1   1  
 
        Total comprehensive income (loss)             33           (41 ) (8 )
 
Dividends (per share amount: €0.05) and
    equalization tax
            (11 )             (11 )
 
 
Treasury stock transactions 181           (3 ) 5   1       3  
 
 
Exercise of stock options 121  
 
 
Impact of variable accounting related to stock
   options repricing
        6           (2 )     4  

Share issuance—convertible bonds 1  

                        —other 122,513   49   339                   388  
 
 
Balance at December 31, 2004 421,398   171   3,573   (2,214 ) (27 ) (2 ) (347 ) 1,154  
 
 
 

The accompanying notes are an integral part of these consolidated financial statements.


F - 5



HAVAS AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

 
Year ended December 31,
(in milllions of euros)
 
 
 
2004   2003   2002  
 
 
 
 
restated(1) restated(1)
Cash flows from operating activities      
 
Net income (loss) from continuing operations and after changes in
accounting principles
50   (334 ) (1 433 )
Adjustments to reconcile net income (loss) to net cash provided by
operating activities:
   Minority interests 8   5   15  
   Amortization, depreciation and impairment 74   184   1 590  
   (Gain ) loss on repurchase of convertible bonds (30 ) (5 ) (5 )
   Restructuring (26 ) 72   (26 )
   Stock-based compensation-Parent company plan 3     13  
   (Gain) loss on disposal of highly liquid investments (7 ) (9 ) (10 )
   (Gain) loss on disposal of fixed assets (2 )   (9 )
   Deferred tax (32 ) 93   (2 )
   Change in assets and liabilities:
       Accounts receivable 76   51   144  
       Accounts payable 11   96   (71 )
       Advances from clients (6 ) (8 ) (44 )
       Other 4   32   78  
 
 
       Net cash provided by operating activities 123   177   240  
Cash flows from investing activities            
Purchase of tangible and intangible assets (37 ) (51 ) (63 )
Purchase of subsidiaries net of cash acquired (79 ) (15 ) (68 )
Proceeds from sale of tangible and intangible assets 6   30   22  
Proceeds from sale of subsidiaries 36   8   4  
Net (increase)/decrease in highly liquid investments 204   39   (409 )
 
 
       Net cash (used in)/provided by investing activities 130   11   (514 )
Cash flows from financing activities
Dividends paid in cash (20 ) (39 ) (84 )
Acquisition of treasury stock     (2 )
Proceeds from issuance of stock and disposal of treasury stock 391   6   3  
Net payments under line-of-credit agreements (16 ) (9 ) (18 )
Principal payments under capital lease obligations (2 ) (9 ) (4 )
Proceeds from convertible bonds     443  
Purchase of convertible bonds (472 ) (109 ) (24 )
Proceeds from long-term borrowings 31   1   7  
Repayment of long-term borrowings (89 ) (17 ) (31 )
 
 
       Net cash (used in)/provided by financing activities (177 ) (176 ) 290  
             
Effect of exchange rate changes on cash (7 ) (21 ) (31 )
Net cash used in discontinued operations   (45 ) (7 )
Net increase (decrease) in cash 69   (54 ) (22 )
Cash at beginning of the year 242   296   318  
Cash at end of the year 311   242   296  
   
(1) 2003 and 2002 figures have been restated following a change in accounting policy (See Note 2.25).
   

F - 6



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

 
1.   NATURE OF OPERATIONS

         Havas, a French corporation listed on the Compartiment A of the Eurolist of Euronext and on the Nasdaq National Market system, and its subsidiaries (the ‘‘Company’’ or ‘‘Havas’’) operate as a global advertising and communications group with worldwide networks that offer a broad range of advertising and communications services, including integrated communications, traditional advertising, direct marketing, media planning and buying, corporate communications, internal communications, sales promotion, design, television sponsorship, human resources, multimedia interactive communications and public relations.

2.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

         The consolidated financial statements of the Company have been prepared in accordance with accounting principles generally accepted in the United States of America.

         All figures are presented in millions of euro, unless otherwise indicated.

2.1.   Principles of Consolidation

         The consolidated financial statements include the accounts of the Company and its majority owned subsidiaries. Investments, in which the Company owns 20-50% and has the ability to exercise significant influence over the operating and financial policies, are accounted for using the equity method of accounting. All significant intercompany balances and transactions are eliminated upon consolidation.

2.2.   Foreign Currency Translation

         The balance sheets of foreign subsidiaries are converted into euro at year-end exchange rates and their income and cash-flows statements are converted at average rates for the year. Differences arising on translation are recorded as a separate component of shareholders’ equity.

2.3.   Estimates and Judgments

         The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and judgments that affect the reported amounts of assets, liabilities, revenue and expenses as well as the disclosure of contingent assets and liabilities. Actual results could differ from those estimates. The following may involve a higher degree of judgment or complexity: revenue recognition, allowances for doubtful accounts, restructuring charges, contingent acquisition obligations, impairment of intangible assets and goodwill and income taxes.

2.4.   Revenue Recognition

         Substantially all revenue is derived from fees and commissions for advertising and communication services and for the planning and purchase of media. Revenue is recognized on the date that the service is performed, in accordance with the terms of the contractual arrangement, and upon completion of the earnings process. The earnings process is complete when services are rendered, on the date the media is presented, when costs are incurred for production and when collection is reasonably assured. Some contractual arrangements with clients include performance incentives which allow the Company to earn additional revenues as a result of its performance relative to both qualitative and quantitative objectives. The


F - 7



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

Company recognizes the incentive portion of revenue under these arrangements when the clients achieve these qualitative and quantitative goals.

2.5.   Accounts Receivable

         Accounts receivable include both amounts due from customers for services provided in the normal course of business operations as well as actual media and production costs which are paid by the Company and rebilled to clients.

2.6.   Allowance for Doubtful Accounts

         The Company maintains allowances for doubtful accounts for estimated losses that result from the inability of its customers to make required payments. The Company bases its allowances on the likelihood of recoverability of accounts receivable based upon past experience and reviews of aging and analysis of specific accounts. If economic or specific industry trends worsen beyond its estimates, the Company will increase its allowances for doubtful accounts by recording additional expense.

2.7.   Highly liquid investments

         Highly liquid investments include variable interest notes and investments in money market mutual funds which include monetary Societe d’Investissement à Capital Variable (“SICAVs”) and Fonds Communs de Placement (“FCP”) that qualify as “Euro monetary” mutual funds under the French Autorité des Marché Financiers regulations, under which:
         - the sensitivity, defined as duration divided by (1 + effective rate), of the investment portfolio should be within the range of 0 to 0.5,
         - the investment strategy disclosed should refer to one or several indicators for the monetary market of the euro zone,
         - the portfolio should not be subject to foreign-exchange risk exposure and should not include equity securities.

2.8.   Costs Billable to Clients

         Revenue resulting from expenditures billable to clients is recognized when the services are performed and billed.

2.9.   Property and Equipment, net

         Property and equipment are carried at historical cost. Depreciation is calculated either on a straight-line basis or using the declining-balance method over the estimated useful life of the related asset. Assets acquired under capital lease agreements are capitalized.

         The Company estimates the useful lives of its property and equipment in order to determine the amount of depreciation and amortization expense to be recorded during any reporting period.

2.10.   Goodwill and Other Intangible Assets

          Goodwill corresponds to the excess of the acquisition cost of subsidiaries over the fair value of the related assets acquired and liabilities assumed. Beginning on January 1, 2002, in accordance with the provisions of Statement of Financial Accounting Standards (“SFAS”) No. 142, “Goodwill and Other Intangible Assets,” the Company no longer amortizes goodwill, but rather tests these assets at least annually for impairment by comparing the fair value of the reporting units over their carrying values. The fair value of the reporting units has been computed using the discounted cash flow method. Such projections require the use of estimates and assumptions as to matters such as future revenue growth, product margins, capital expenditures, working capital requirements, tax rates and discount rates. Actual earnings may differ from the Company’s estimates. If the fair value of the reporting unit is determined to be less than its carrying value, a second step is performed to compute the amount of goodwill impairment, if any. In 2002, the Company completed the transitional impairment tests of goodwill, net of tax, and intangible assets with indefinite lives. The Company determined that upon adoption, 1,120.8 of goodwill was required to be written off at January 1, 2002. This charge was reflected as the “Cumulative effect of accounting change” in the accompanying consolidated statements of operations. As a result of the annual impairment testing, the Company determined that there was no goodwill impairment charge in 2004 whereas an additional goodwill impairment charge of 69.5 and 362.5 was recorded in 2003 and 2002 respectively (See Note 5).


F - 8



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

 

         Other intangibles consist mainly of trademarks and customer lists and customer relationships, which are amortized over their estimated useful lives using the straight-line method.

2.11.   Impairment of Long Lived Assets and Accounting for Discontinued Operations

         The long lived assets are reviewed for impairment whenever events or circumstances indicate their carrying values may not be recoverable. Whenever such events or circumstances arise, an estimate of the future undiscounted cash flows is compared to the asset’s carrying value to determine if impairment exists pursuant the requirements of SFAS 144, “Accounting for the Impairment or Disposal of Long-Lived-Assets.”

         In accordance with SFAS 144, the Company includes in assets and liabilities held for sale and in discontinued operations the assets and liabilities that meet certain criteria with respect to the Company’s plans for their sale or abandonment. Depreciation and amortization cease when the asset meets the criteria to be classified as held for sale. If (1) a planned or completed disposal involves a component of the Company whose operations and cash flows can be distinguished operationally and for financial reporting purposes; (2) such operations and cash flows will be (or have been) eliminated from the Company’s ongoing operations; and (3) the Company will not have any significant continuing involvement in the component, then the component’s results of operations are presented as discontinued operations for all periods. Operating losses from discontinued operations are recognized in the period in which they occur. Long-lived assets (or groups of assets and related liabilities) classified as held for sale, are measured at the lower of carrying amount or fair value less cost to sell.

2.12.   Pension, Retirement and Post Employment Obligations

         In accordance with the laws and practices of each country, the Company participates in various employee benefit plans offering pensions, retirement, termination and death and disability benefits.

         Pension plans include flat benefits, final pay plans and multi-employer plans. For defined contribution plans and multi-employer plans, pension expenses correspond to the contributions payable. For defined benefit pension plans, pension costs are determined using the projected unit credit method.

         Individual employment contracts, collective bargaining agreements and statutes in certain countries where the Company operates generally provide for severance indemnities in the event of involuntary employee terminations. Indemnities may range generally from several months to, for certain key employees, several years of the related employee’s annual salary. Those severance indemnities that are provided for by collective bargaining agreement or statutes generally accumulate and when they are probable and can be reasonably estimated, they are accrued ratably over the service period. Those severance indemnities that are allowed through individual contracts generally do not vest or accumulate and are therefore accrued when the decision to sever the individual is made. Key employees are also generally subject to non-competition agreements.

2.13.   Income Taxes

        In accordance with the SFAS No. 109, ‘‘Accounting for Income Taxes,’’ the Company records deferred tax assets and liabilities using enacted tax rates that account for the effect of temporary differences between the book and tax bases of assets and liabilities. If enacted tax rates change, the Company would adjust its deferred tax assets and liabilities through the provision for income taxes in the period of the change to reflect the enacted tax rate expected to be in effect when the deferred tax items are reversed. The Company records a valuation allowance on deferred tax assets when it is more likely than not that some portion or all of the deferred tax assets will not be realized. Forming a conclusion that a valuation allowance is not needed is difficult when there is negative evidence such as cumulative losses in recent years. Cumulative losses weigh heavily in the overall assessment.


F - 9



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

2.14.   Foreign Currency Transactions

         Foreign currency transactions are converted at the exchange rates prevailing at the dates of the transactions. Monetary assets and liabilities denominated in foreign currencies are converted at the respective exchange rates prevailing at the balance sheet date.

2.15.   Earnings per share

         Basic earnings per share is computed by dividing net income by the weighted-average number of Havas shares outstanding during the year after deducting the weighted average number of treasury shares. Diluted earnings per share is calculated by adjusting weighted average outstanding shares, assuming conversion of all potentially dilutive instruments, which include: convertible bonds (Note 10), stock options granted to employees (Note 12), converted stock options granted by Snyder Communications for SNC and Circle.com shares (Note 12).

2.16.   Treasury Stock

         Treasury share purchases are accounted for at cost. The sale of treasury shares is accounted for at first in first out cost method. Gains on the sale of treasury shares are accounted for as additional paid-in capital whereas losses on the sale of treasury shares are accounted for as retained earnings and do not affect reported results of operations.

2.17.   Stock Options

         At December 31, 2004, the Company had stock-based employee compensation plans, which are more fully described in Note 12. The Company accounts for those plans under the recognition and measurement principles of Accounting Practices Board (“APB”) Opinion No. 25, “Accounting for Stock Issued to Employees.”

         The following table illustrates the effect on net income and earnings per share if the Company had applied the fair value recognition provisions of SFAS No 123, “Accounting for Stock-Based Compensation,” to stock-based compensation.

 
2004 2003 2002
 
 
 
 
Net income (loss), as reported 33   (423 ) (1,433 )
   Deduct: Stock-based compensation expense under fair value
       method, net of related  tax effects
(18 ) (12 ) (35 )
   Add: Stock-based compensation expense included in “Net
       income (loss)” reported,  net of related tax effects
8   5   13  
Net income (loss), pro forma 23   (430 ) (1,455 )
Net income (loss) per share basic and diluted, as reported (1) 0.10   (1.33 ) (4.53 )
Net income (loss) per share basic and diluted, pro forma (1) 0.07   (1.35 ) (4.6 )
 

(1) 2002 and 2003 earnings per share have been adjusted by a factor of 0.93254 following the preferential subscription rights issue on October 19, 2004.

         Based on recent trading prices of the Company’s shares, most of the outstanding options to purchase the Company’s shares have become out of the money. As of December 31, 2004, of the 37,057,658 options outstanding, 27,893,868 options had an exercise price above the 20-day average trading price of the Company’s shares on Euronext Paris as of that date.

         The fair value of each option granted is estimated on the date of grant. Until December 31, 2003 the Company used the Black-Scholes option-pricing model to compute the fair value of its options. In 2004, the Company decided to use the


F - 10



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

binomial method which is more relevant to compute the fair value of stock options. This method allows the Company to make assumptions during all the window periods instead of estimating an expected life of the options. In 2004, the Company computed for all its plans not vested at January 1, 2004, a fair market value of the options using the binomial method whereas 2003 and 2002 proforma figures have not been restated, the impact of this change of method being not significant.

 
2004 2003 2002
   
 
 
   
  Expected life (in years) N/A   4   4    
  Risk-free interest rates 3.22 to 4.60%   2.81 to 3.35%   3.35 to 4.46%    
  Expected dividend yield 1.50%   2.00 to 3.35%   2.00 to 3.65%    
  Expected volatility 30%   30%   30%    
 

2.18.   Concentration of Credit Risk

         The Company provides advertising and communications services to a wide range of clients that operate in many different industry sectors around the world. The Company grants credit to all qualified clients and does not believe it is exposed to any undue concentration of credit risk related to either a specific country or customer. Consequently, concentrations of credit risk with accounts receivable are limited. The Company used derivative financial instruments to manage its exposure to interest rate and foreign exchange rate risks, which are negotiated with leading banks, thus limiting the counterpart risks. The Company invests its excess cash in short-term securities with financial institutions and limits the amount of credit exposure to any one counterpart.

2.19.   Derivative Financial Instruments

         The Company adopted SFAS No. 133, “Accounting for Derivative Instruments and Hedging Activities,” on January 1, 2001. SFAS 133 establishes accounting and reporting standards requiring that every derivative financial instrument (including certain derivative financial instruments embedded in other contracts) be recorded on the balance sheet as either an asset or liability measured at its fair value.

         Derivatives that are not hedges must be adjusted to fair value through the consolidated statement of income. If the derivative is a hedge, depending on the nature of the hedge, changes in the fair value of the derivative will either be offset against the change in fair value of the hedged assets, liabilities or firm commitments through earnings or recognized in other comprehensive income until the hedged item is recognized in earnings. The ineffective portion of the change in fair value of a derivative used as a hedge is required to be recognized immediately in the statement of income.

         For derivative financial instruments to qualify for hedge accounting, the following criteria must be met: (1) the hedging instrument must be designated as a hedge; (2) the hedged exposure must be specifically identifiable and expose the Company to risk; and (3) it must be highly probable that a change in fair value of the derivative financial instrument and an opposite change in the fair value of the hedged exposure will have a high degree of correlation.

         Currently, the Company does not have any derivative financial instruments outstanding that are designated as hedges. Therefore, the Company’s derivative financial instruments are recorded on the balance sheet as either assets or liabilities and are revalued to the current market rate, with any resulting gains or losses recorded in the statement of income in the current period.


F - 11



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

2.20.   Restructuring Charges

         Restructuring charges were recorded in 2001 and in 2003, associated with the Company’s formal restructuring plan. The related reserves reflect many estimates, including those pertaining to separation costs and obligations under real estate leases, net of estimated sublease income. The Company reassesses the reserve requirements to complete its restructuring plan at the end of each reporting period. The 2001 restructuring plan has been recorded in accordance with Emerging Issues Task Force (“EITF”) Issue No. 94-3, “Liability Recognition for Certain Employee Termination Benefits and Other Costs to Exit an Activity (including Certain Costs Incurred in a Restructuring.)” The 2003 restructuring plan has been recorded in accordance with SFAS No.146 “Accounting for Costs Associated with Exit or Disposal Activities.” As real estate market conditions change, the Company may have further refinements in the future, either upward or downward, to the original charge recorded.

 2.21.   Contingent Acquisition Obligations

         Certain of the Company’s acquisition contracts provide for contingent consideration based on earnings (an “earn-out”). The Company utilizes earn-out structures in an effort to minimize the risk to the Company associated with potential future negative changes in the performance of the acquired entity. The ultimate amounts payable are dependent upon future results of the acquired entity. The Company does not record the contingent consideration as additional purchase price for these items on its balance sheet until the applicable contingency is resolved and additional consideration is determinable. However, if the contingent consideration is conditioned on the employment of any selling shareholder, the Company applies EITF consensus on issue No. 95-8, “Accounting for Contingent Consideration Paid to Shareholders of an Acquired Enterprise in a Purchase Business Combination,” which requires that compensation expense be accrued as more fully described in Note 11.

        Actual results can differ from these estimates and, as a result, the actual amount that the Company pays may be different from these estimates. These obligations change from period to period as a result of earn-out payments made during the current period, changes in the previous estimates of the acquired entities’ performances, changes in foreign exchange rates and the addition of new contingent obligations resulting from acquisitions with earn-out structures that were completed in the current period. These differences could be material (See Note 21).

        In addition, owners of interests in certain subsidiaries or affiliates of the Company have the right in certain circumstances to require the Company to purchase their interests (a “buy-out”). The purchase price for a buy-out is generally based upon a multiple of future earnings and in some cases is conditioned on the continued employment of the related shareholders. The Company accounts for these arrangements as restricted stock plans. The ultimate amount payable in the future relating to these transactions will vary because it is generally dependent on the future results of operations of the subject businesses and the timing the buy-out is exercised. The actual amounts that the Company pays may be different from these estimates. These differences could be material (See Note 21).

2.22.   Advertising Costs

        Advertising costs are expensed as incurred. Advertising expense amounted to 10.7, 13.5 and 14.2 for the years ended December 31, 2004, 2003 and 2002, respectively.

2.23.   Recently Issued Accounting Pronouncements

         In December 2004, Financial Accounting Standards Board (“FASB”) issued SFAS No. 123R “Share-based payment”. This statement is a revision of SFAS No. 123 “Accounting for stock-based compensation” and establishes standards for the accounting for transactions in which an entity exchanges its equity instruments for goods or services. This Statement focuses primarily on accounting for transactions in which an entity obtains employee services in share-based payment


F - 12



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

transactions. The application of this statement is required as of the beginning of the first annual reporting period that begins after December 15, 2005. The Company is assessing the impact that this statement will have on the Company’s financial position and results of operations. No material impact is expected on the cash flows.

2.24.    Reclassifications

          Certain amounts applicable to prior periods have been reclassified to conform to the classifications followed in 2004.

2.25.    Change in accounting policy

          In 2004, the Company changed its policy relating to the definition of “cash and cash equivalents” for the purpose of cash flow preparation and now excludes highly liquid investments (See Note 2.7) from cash and cash equivalents. This change has been effected by restating financial statements for earlier years presented for comparative purposes.

          Consequently, highly liquid investments have been presented in a separate line item below “cash” in the consolidated balance sheets at December 31, 2004 and 2003.

3. ACQUISITIONS

         The Company did not acquire any significant subsidiaries in 2004. The Company acquired 7 small entities in 2004 for an aggregate amount of 9.6, including acquisition costs, resulting in a preliminary aggregate goodwill of 5.4. Revenues from such acquisitions reflected in the 2004 Consolidated Statements of Operations amount to 3.9. The Company is in the process of finalizing the purchase price allocation of the net assets acquired and liabilities assumed in connection with the above acquisitions.

         The Company did not acquire any significant subsidiaries in 2003. The Company acquired 9 small entities in 2003 for an aggregate amount of 11.5, including acquisition costs, resulting in a goodwill of 9.6. Revenues from such acquisitions reflected in the 2003 Consolidated Statements of Operations amounted to 5.9.

4.   PROPERTY AND EQUIPMENT, NET

         Property and equipment, net are comprised of the following:

 
Useful lives As of December 31,


2004 2003
       
 
   
  Land     1    
  Buildings 25-33 years   38   58    
  Furniture, fixtures and equipment 3-10 years   300   340    
       
 
   
        338   399    
  Less: Accumulated depreciation     (214 ) (246 )  
       
 
   
                                                                 124   153    
       
 
   
 

         Included in property and equipment are buildings recorded under capital leases with costs of approximately 5.1 and 11 as of December 31, 2004 and 2003, respectively. The accumulated depreciation of these assets amounted to 2 and 3.3 as of December 31, 2004 and 2003, respectively.

         Depreciation expense amounted to 44.6, 53.1 and 72.4 for the years ended December 31, 2004, 2003 and 2002, respectively.

5.   GOODWILL

        As required, the Company adopted SFAS 142 as of January 1, 2002. Upon adoption, the Company recognized an impairment charge of 1,120.8, net of tax, in one reporting unit, which is the result of adopting a fair value approach under SFAS 142. The fair value approach calculates impairment using the discounted future cash flows method at the reporting unit level. Prior to adoption of SFAS 142, the Company assessed the recoverability of goodwill by comparing for each entity the undiscounted projected future earnings before interest and after taxes over its economic life to its carrying amount.


F - 13



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

         During 2003, the Company performed its annual impairment review for goodwill and recorded a charge of 69.5, which is recorded as a component of operating income in the accompanying consolidated statements of operations. The 2003 impairment was the result of the elimination of one of the Company’s reporting units in connection with its strategic reorganization. One of the Company’s subsidiaries, previously included in the 2003 Strategic reorganization, was not sold in 2004 as final negotiations failed. As a result, the Company decided to reorganize the subsidiary and has classified it as held and used in 2004. Consequently, the result of operations of this subsidiary previously reported as “discontinued” in 2003 has been reported as “continuing operations” in the 2003 Consolidated Statement of Operations, this resulting in a 9.6 reclassification between “Loss from discontinued operations” and “Goodwill and other intangible impairment”. No impairment charge was recorded during 2004.

         The changes in the carrying amount of goodwill for each of the two-year period ended December 31, 2004 are as follows:

 
Balance as of January 1, 2003 1,892  
        Currency translation adjustment (123 )
        Goodwill acquired during the year 10  
        Goodwill arising from earn-out, buy-out payments 15  
        Goodwill written off related to business sold or abandoned (54 )
        Goodwill reclassified as Assets Held for Sale (16 )
        Impairment loss during the year (79 )
Balance as of December 31, 2003 1,645  
        Currency translation adjustment (33 )
        Goodwill acquired during the year 6  
        Goodwill arising from earn-out, buy-out payments 76  
        Goodwill written off related to business sold or abandoned (52 )
        Goodwill adjustment (1) (17 )
Balance as of December 31, 2004 1,625  
 

        (1) During 2004, the Company reversed a 17.4 tax reserve that was previously recorded against goodwill since the Company acquired Snyder SNC in 2000.

6.   OTHER INTANGIBLE ASSETS, NET

Other intangible assets subject to amortization consist of the following:

 
As of December 31,

2004 2003 Estimated useful life
 
 
 
 
Customer base 205   209   6 to 12 years  
Database 27   29   6 years  
Trademarks 75   81   10 to 40 years  
Patents, licenses and other intangibles 43   31   1 to 10 years  
       Less: Accumulated amortization (148 ) (114 )    
 
 
 
  202   236  
 
 
 
 

         Amortization expense for the year ended December 31, 2004, 2003 and 2002 is 28.9, 31.1 and 33.4 respectively. The estimated aggregate amortization expense for each of the five succeeding years is as follows: 26 for 2005; 24 for 2006; 17 for 2007; 17 for 2008 and 17 for 2009.

         Due to the Company’s 2003 reorganization, an impairment test was conducted in 2003 on certain intangible assets resulting in a 20.7 charge on trademarks which is reflected as “Goodwill and other intangible impairment” in the 2003 Consolidated Statements of Operations.


F - 14



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

7.   RESTRUCTURING AND OTHER CHARGES

          In the fourth quarter of 2003, the Company completed the strategic reorganization of its business operations that was announced in September 2003. The Company initiated the strategic reorganization to strengthen its integrated communications capability, to simplify its organizational structure, and to promote greater synergies among the agencies by refocusing its activities around its two global networks, Euro RSCG Worldwide and Media Planning Group, and its creativity-focused network, Arnold Worldwide Partners.

          The Company also implemented a restructuring plan, primarily in the United States and the United Kingdom, to reduce costs. This plan resulted in pre-tax restructuring costs and other charges in the amount of 92.4. This charge includes pre-tax severance and other personnel-related costs of 39.3, pre-tax occupancy and facilities-related costs of 37.8 as well as other charges of 15.3 including 8.8 asset write downs.

         The severance and other personnel related charges of 39.3 reflected the elimination of 1,158 positions worldwide, most of them in Europe and North America. The employee groups affected included all levels and functions across the Company. All positions were identified for elimination at December 31, 2003, and the remaining reserve balance of 3.1 at December 31, 2004 reflects costs relating to severance and other termination benefits to be settled in 2005.

          The plan resulted in the abandonment and closure of 40 offices representing about 70,000 m² principally located in Great Britain and in North America. Such termination costs were based upon an estimate of the amounts that the Company expected to pay over the terms of these leases, based on its assumptions regarding offsetting sublease income. The remaining balance in occupancy and facilities-related reserves of 33.9 and 31.8 at December 31, 2004 and December 31, 2003 respectively, relates to non-cancelable lease commitments in excess of estimated sublease income for abandoned facilities that will be paid out over the remaining lease periods, ranging from one to nine years. In 2004, the Company recorded an additional expense of 15.2 corresponding to the completion of the plan (the space was identified to be vacant but not yet vacant at December 31, 2003). Conversely, the Company recorded an income of 4.5 due to a 2004 decision to sublease to some companies within the group, part of the UK space left vacant at December 31, 2003.

        The following table displays the activity and balances of the restructuring reserve account :

 
Severance and
other personnel-
related
Occupancy
and facilities-
related
Other Total
 
 
 
 
 
2003 Charge 39   38   15   92  
Foreign exchange translation (2 ) (2 ) (1 ) (5 )
Non cash items —    —    (9 ) (9 )
Amount used (12 ) (4 ) (3 ) (19 )
Balance at December 31, 2003 25   32   2   59  
Foreign exchange translation 1   (1 ) —    —   
2004 Additional expense 4   15   —    19  
Non cash items —    (2 ) —    (2 )
Amount used (25 ) (13 ) (1 ) (39 )
Reversals (1 ) (4 ) —    (5 )
Change in original estimate —    2   —    2  
Change in consolidation scope (1 ) 5   —    4  
Balance at December 31, 2004 3   34   1   38  
 

        During 2001, the Company recorded approximately 128.4 in pre-tax restructuring and other charges associated with the Company’s worldwide initiative to reduce costs. This charge included pre-tax severance and other personnel-related costs of 61.3, pre-tax occupancy and facilities-related costs of 51.5 as well as pre-tax asset write-downs and other charges of 15.6


F - 15



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

(including 14.1 asset depreciation / write-downs which are not included in “Reserve established” as they are non-cash items).

        The severance and other personnel-related charges reflected the elimination of 2,826 positions worldwide, approximately 80% of which occurred in Europe and North America. The employee groups affected included executive and regional management and administrative personnel. All positions had been eliminated at December 31, 2002. During 2002, a personnel related reserve was reversed in the amount of 1 which primarily related to one entity, Circle.com, where the amounts actually paid were less than estimated, although the headcount reduction was unchanged.

        The pre-tax occupancy and facilities-related costs of 51.5 in 2001 associated with lease terminations and other exit costs resulted primarily from the abandonment and closure of office space predominantly located in North America. Lease terminations include remaining lease obligations net of estimated sublease income. Such termination costs were based upon an estimate of the amounts that the Company expected to pay over the terms of these leases, based on the Company’s assumptions regarding offsetting sublease income. During 2004, 2003 and 2002, as local real estate markets changed, the Company adjusted its estimated sublease income over the related lease terms, which resulted in an additional restructuring reserve of 1.0, 5.9 and 2.6 respectively and in a reversal of previously recorded reserves of 1.0, 0.2 and 5.1, respectively. The remaining balance in occupancy and facilities-related reserves at December 31, 2004 relates to non-cancelable lease commitments in excess of estimated sublease income for abandoned facilities that will be paid out over the remaining lease periods, ranging from one to 11 years.

        The following table displays the activity and balances of the restructuring reserve account:

 
Severance and other
personnel-related
  Occupancy and
facilities-related
  Other   Total  
 
 
 
 
 
Reserve established 61   51   2   114  
Amount used (52 ) (7 ) (1 ) (60 )
Balance at December 31, 2001 9   44   1   54  
Foreign exchange translation adjustment —    (7 ) —    (7 )
Deductions:
     - Amounts used (7 ) (15 ) —    (22 )
     - Reversals (1 ) (5 ) —    (6 )
Change in original estimate —    2   —    2  
Balance at December 31, 2002 1   19   1   21  
Foreign exchange translation adjustment —    (4 ) —    (4 )
Deductions:
     - Amounts used (1 ) (6 ) (1 ) (8 )
     - Reversals —        —       
Change in original estimate —    6   —    6  
Balance at December 31, 2003 —    15   —    15  
Foreign exchange translation adjustment —    (1 ) —    (1 )
Deductions:
     - Amounts used —    (3 ) —    (3 )
     - Reversals —    (1 ) —    (1 )
Change in original estimate —    1   —    1  
Change in consolidation scope —    (1 ) —    (1 )
Balance at December 31, 2004 —    10   —    10  

F - 16



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

8.   DISCONTINUED OPERATIONS – HELD FOR SALE

         In the fourth quarter of 2003, the Company completed the strategic reorganization of its business operations that was announced in September 2003. As part of its strategic reorganization, the Company’s management targeted for sale or cessation of operations a number of companies that were not engaged primarily in activities within its core areas of competence, were not strategic investments, did not meet the Company’s financial performance criteria or otherwise did not fit into its new organization. This reorganization was finalized during 2004.

         One of the Company’s subsidiaries, previously included in the 2003 strategic reorganization, was not sold in 2004 as final negotiations failed. As a result, the Company decided to reorganize the subsidiary and has classified it as held and used in 2004. Consequently, the result of operations of this subsidiary previously reported as “discontinued” in 2003 has been reported as “continuing operations” in the 2003 Consolidated Statement of Operations, this resulting in a 9.6 reclassification between “Loss from discontinued operations” and “Goodwill and other intangible impairment”. The 2004 operating income of this subsidiary amounts to 0.2.

         In accordance with SFAS 144, the results of operations of the businesses sold at December 31, 2004 have been reported as “Discontinued” in the current and prior periods. The table below reports the breakdown of the discontinued operations:

 
Year ended December 31,

DISCONTINUED OPERATIONS 2004   2003   2002  
Loss on disposal, including costs to sell (13 ) (67 )  
Income (loss) from discontinued operations (excluding loss on disposal) (3 ) (29 ) 3  
Benefit (provision) for income taxes (1 ) 7   (3 )
Loss from discontinued operations (net of tax) (17 ) (89 )  
 

         As the reorganization was finalized during 2004, there are no “Assets or Liabilities Held for Sale” in the accompanying Consolidated Balance Sheet as of December 31, 2004. The major classes of assets and liabilities classified as “Held for sale” in the Consolidated Balance Sheet as of December 31, 2003 are disclosed below:

 
As of December 31, 2003  

 
ASSETS HELD FOR SALE     LIABILITIES HELD FOR SALE    
Goodwill, net 16        
Accounts receivable 23   Short-term borrowings 6  
Cost billable to clients 5   Accounts payable 9  
Prepaid expenses and advances to suppliers 3   Other payables 2  
Other assets 2   Other liabilities 2  
Assets held for sale 49   Liabilities held for sale 19  
 

9.        EQUITY INVESTMENTS

         Subsidiaries over which the Company exercises a significant influence are accounted for by the equity method due to its minority interests or minority representative within the Board of these subsidiaries without any commitment to buy-out minority interests. Individual and total values of associates are not material.

 
2004 2003  
 
 
 
Investment
amount
  Equity in net
Income (loss)
  Investment
Amount
  Equity in net
income (loss)
 
 
 
 
 
 
Miscellaneous 3   1   3   1  
 
 
 
 
 

F - 17



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

10.   CONVERTIBLE BONDS, LONG-TERM AND SHORT-TERM BORROWINGS

 
  Convertible Bonds
 

         On May 22, 2002, the Company issued 41,860,465 unsecured convertible and/or exchangeable bonds, each with a nominal value of €10.75, for an aggregate principal amount of 450. The Company received net proceeds of approximately 443.5 from this issuance. The coupon rate of the bonds is 4.0% per annum, payable annually in arrears on January 1 of each year, beginning January 1, 2003, and the gross yield to maturity also is 4.0% per annum, assuming no conversion or redemption occurs prior to maturity. The implicit interest rate, including issue costs, is 4.26% per annum. The bonds have a maturity date of January 1, 2009. Each bond currently is exercisable at any time at the option of the holder for 1.13 Havas shares, subject to specified anti-dilution adjustments, which exercise may, at the Company’s option, be a conversion for newly issued shares, an exchange for treasury shares or a combination thereof.

         In accordance with French law, the conversion/exchange ratio has been adjusted from 1 to 1.13 due to the distribution of a portion of paid-in capital in connection with the Company’s payment of its annual dividend to shareholders as well as the increase in capital on October 19, 2004. The bonds have a redemption value at maturity equal to their nominal value. The Company has the option to redeem all, but not less than all, of the outstanding bonds between January 1, 2005 and December 31, 2008 at their nominal value plus accrued interest if the product of (1) the conversion/exchange ratio and (2) the arithmetic mean of the closing prices of Havas shares on Euronext Paris during 20 consecutive trading days chosen by the Company from among the 40-trading day period preceding publication of a notice of early redemption, exceeds 125% of the nominal value of the bonds. The Company also has the option to redeem, all, but not less than all, of the bonds at their nominal value plus accrued interest at any time when less than 10% of the bonds issued remain outstanding. In connection with this issuance, the Company agreed not to give any other bonds any preference over the bonds, or reduce its share capital or alter the way it allocates profits.

         The General Meeting of holders of these Havas bonds met on December 1, 2003 and approved the payment by the Company of €1.20 per bond, payable in cash in a single installment on January 1, 2004, in exchange for a waiver of the option they had to cause the Company to redeem the bonds at its nominal value plus accrued interest on January 1, 2006 (Put). This amount is reflected in “Other payables” in the accompanying consolidated Balance Sheets as of December 31, 2003. As a result of this transaction, the maturity date of the 450 series of bonds is postponed with certainty until January 1, 2009. The total expense for the Company amounted to 51.1 including 0.9 consulting fees reflected as “Other financial expense” in the Consolidated Statements of Operations as of December 31, 2003. Based on the Emerging Issues Task Force (“EITF”) consensus on issue No. 96-19 “Debtor’s accounting for a modification or exchange of debt instruments,” this operation has been accounted for in accordance with paragraph 16 of Statement 125, resulting in a 10.7 loss which is reflected as “Other financial expense” in the accompanying Consolidated Statements of Operations as of December 31, 2003, 930 bonds had been exercised since its issuance. The aggregate amount of the outstanding bonds at December 31, 2004 amounted to 472.6 comprised of 454.6 in aggregate principal and 18.0 of interest.

        On December 22, 2000, the Company issued 32,817,012 unsecured convertible and/or exchangeable bonds, each with a nominal value of €21.60, for an aggregate principal amount at issuance of 708.9. The Company received net proceeds of 694.9 from this issuance. The coupon rate of the bonds is 1.0% per annum, payable annually in arrears on January 1 of each year, beginning January 1, 2002, and the gross yield to maturity is 4.25% per annum, assuming no conversion or redemption occurs prior to maturity. The implicit interest rate, including issue costs, is 4.67% per annum. The bonds have a maturity date of January 1, 2006. Each bond currently is exercisable at any time at the option of the holder for 1.13 Havas shares, subject to specified anti-dilution adjustments, which exercise may, at the Company’s option, be a conversion for newly issued shares, an exchange for treasury shares or a combination thereof. In accordance with French law, the conversion/exchange ratio has been adjusted from 1 to 1.13 due to the distribution of a portion of paid-in capital in connection with the Company’s payment of its annual dividend to shareholders as well as the increase in capital on October 19, 2004. The bonds have a redemption value at maturity of €25.44 per bond, or approximately 117.78% of their nominal value. The Company has the option to redeem all, but not less than all, of the outstanding bonds between January 1, 2004


F - 18



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

and December 31, 2005, at an early redemption price that guarantees the holder of the bond a yield to maturity equivalent to the rate the holder would have obtained upon redemption at maturity, if the product of (1) the conversion/exchange ratio and (2) the arithmetic mean of the closing prices of Havas shares on Euronext Paris during 20 consecutive trading days chosen by the Company from among the 40-trading day period preceding publication of a notice of early redemption, exceeds 115% of the early redemption price. The Company also has the option to redeem all, but not less than all, of the bonds at their nominal value plus accrued interest at any time when less than 10% of the bonds issued remain outstanding. In connection with this issuance, the Company agreed not to issue bonds with any preference over these bonds, or reduce its share capital or alter the way it allocates profits. The aggregate amount of the outstanding bonds at December 31, 2004 amounted to 214.0 comprised of 186.1 in aggregate principal, 25.9 in accrued premium through that date and 2.0 in interest. Assuming no conversion, redemption or repurchase, an additional 7.2 of premium would accrue on those bonds through maturity.

      Since 2002, the Company repurchased 24,202,450 of its convertible bonds issued in December 2000:
                    - 1,342,046 during the last quarter of 2002 resulting in a gain of 4.8
                    - 5,290,000 during the first quarter of 2003 resulting in a gain of 12.2
                    - 17,570,404 during December 2004 resulting in a loss of 8.7

 which are  reflected as “Other financial income and expense” in the accompanying consolidated statements of operations.

        On February 12, 1999, the Company issued 1,223,405 unsecured convertible and/or exchangeable bonds due January 1, 2004, each with a nominal value of €188, for an aggregate principal amount at issuance of 230. The Company received net proceeds of 225.3 from this issuance. The coupon rate of the bonds was 1.0% per annum, payable annually in arrears on January 1 of each year, and the gross yield to maturity was 1.75% per annum, assuming no conversion or redemption occured prior to maturity. The implicit interest rate, including issue costs, was 2.18% per annum. The bonds had a maturity date of January 1, 2004. At December 31, 2003, the aggregate amount of the outstanding bonds amounted to 89.4, comprised of 85.3 in aggregate principal, 3.2 in accrued premium through that date and 0.9 in interest. The redemption of bonds was made on January 1, 2004.

 
  Long-Term Borrowings
 

         Long-term borrowings consist of the following:

 
As of December 31,

2004 2003
 
 
 
U.S. dollar denominated bank loans, at variable rates ranging from 2.81% to
3.19%, due 2005 to 2006 (1.36% to 1.49%, due 2004 to 2006 as of 2003)
26   28  
Convertible bond of a subsidiary (Havas UK plc) with a fixed rate of 7.6% 57   57  
       Less: Forward sale agreement on Havas UK shares (49 ) (46 )
Other— (weighted average interest of 6.6% as of 2003) —    1  
 
 
 
Total 34   40  
 
 
 
       Less: Current maturities of long-term borrowings (26 ) (31 )
 
 
 
Long-term borrowings 8   9  
 
 
 

F - 19



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

        Future minimum payments as of December 31, 2004, on long-term borrowings and convertible bonds, excluding capital leases, are as follows:

 
  Year 2004    
 

   
  2005 47    
  2006 221    
  2007 1    
  2008 1    
  2009 451    
  Thereafter    
    721    
   
   
  Less: Current maturities (47 )  
   
   
    674    
   
   
 

         Convertible bond of Havas UK plc

         On January 19, 2000, Havas UK plc, formerly Evelink plc, an indirect, wholly owned subsidiary of the Company, issued a 56.7 convertible bond due July 19, 2007 to Banque Nationale de Paris S.A. (“BNP”). This convertible bond bears interest at the rate of 7.6% per annum and is convertible, at the option of the holder, at any time from January 19, 2000 through January 19, 2007 into 117,131 ordinary shares of Havas UK plc, subject to specified anti-dilution adjustments. In addition, Havas UK plc issued a warrant to BNP authorizing the holder of the warrant, upon payment of £40 million (56.7) to purchase from Havas UK plc 117,131 ordinary shares of Havas UK plc on January 19, 2007, subject to specified anti-dilution adjustments. The right to purchase such ordinary shares under the warrant will lapse in the event that the conversion right of this convertible bond is exercised.

         On the same date, Havas International S.A., a wholly owned subsidiary of the Company, and BNP, as the initial holder of the bond, entered into a forward sale agreement under which Havas International S.A. paid 49 to BNP for the future purchase of the same number of Havas UK plc ordinary shares as issuable on conversion of this convertible bond.

         In the absence of a right of setoff, this convertible bond and the investment of 49 resulting from the forward sale agreement are presented separately in the table above. The interest expense related to this convertible bond is determined using the net proceeds (7.7 and 10.8 at December 31, 2004 and 2003 respectively) as a basis for applying the effective rate of 7.605%. Such net proceeds are presented under proceeds from borrowings in the Consolidated Statements of Cash Flows.

         CIRCUS agreement

        In 1999, a U.S. subsidiary of the Company borrowed $30 million (22) from an international bank (the ‘‘Bank’’). In connection with this loan, the Company agreed with the Bank to make a deposit in the same amount to allow the subsidiary to borrow the funds. The terms of the agreement provide that the deposit and debt mature simultaneously in six equal annual installments from June 4, 2001 to June 5, 2006, and the debt and deposit have therefore been reduced to $10 million (7.3) at December 31, 2004. The deposit has been classified as restricted deposits under ‘‘Other assets’’ (7.3 as converted at the spot rate at the closing date for the loan) in the balance sheet as of December 31, 2004 (11.9 as of December 31, 2003). The debt bears interest at LIBOR plus a margin, and interest on the deposit is at LIBOR less a margin. The Company entered into a combined interest and currency swap arrangement, referred to as “CIRCUS”, with the Bank with the effect of transforming this $10 million deposit into a euro deposit of 9.5 at EURIBOR less a margin. The maturities of the CIRCUS are identical to those of the deposit both in terms of dates, currency and amounts. As of December 31, 2004, an exchange gain on the CIRCUS was recorded in the Consolidated Statements of Operations under “exchange rate gain” for 2.2. As of December 31, 2004, an exchange loss on the deposit was recorded in the consolidated statements of operations under “exchange rate loss” for 2.2 (a loss of 2.4 in 2003).


F - 20



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

         HSBC deposit

         In 2004, a German subsidiary of the Company made a fixed cash deposit (3.5) with an international bank in order to secure fixed term loans granted by this bank to certain of the Company’s other subsidiaries in Germany for the same amount and maturity. The deposit has been classified as restricted deposits under ‘‘Other assets’’.

 
  Short-Term Borrowings
 

         Included in short-term borrowings in the amounts of 29.7 and 52.9 at December 31, 2004 and 2003, respectively, are primarily borrowings by subsidiaries under the terms of various short-term borrowing arrangements. The weighted-average interest rates on these short-term borrowings outstanding at December 31, 2004 and 2003 were 2.7% and 2.6%, respectively. Also included in short-term borrowings in the amounts of 50.7 and 46.2 at December 31, 2004 and 2003, respectively, are overdraft amounts resulting from various lines of credit of subsidiaries. These overdraft amounts bear interest at the prevailing market rates in the countries of the subsidiaries. In the aggregate, the Company had unused lines of credit available under short term and overdraft borrowing arrangements of 152.2 and 159.3 at December 31, 2004 and 2003, respectively, carrying interest at prevailing market rates.

 
  Floating rate credit facility agreement “Club deal”
 

                In December 2004, the Company entered into a 150 floating rate credit agreement with a pool of banks (“club deal”), consisting of:

 
-
a 100 amortization loan, reaching final maturity on November 30, 2007, dedicated to finance the repurchase and/or the redemption of the 2000 / 2006 convertible bonds ;
-
a  50 revolving credit facility, maturing on October 31, 2008, dedicated to the general financing purposes of the Company.
 
 
      This agreement is subject to resctrictive covenants, commitments and restrictions that mainly relate to warranties to be granted by the Company and the planification of acquisitions or disposals of assets until credit maturity.
 
  These credit lines were not used in 2004.
 
  Covenants
 

         The Company and some of its subsidiaries are subject to restrictive covenants under borrowings at the subsidiary level. Covenants on Company debt include total borrowing levels in some countries and minimum shareholders’ consolidated equity, among others. In addition, the Company guarantees significant loans of its subsidiaries.

         As of December 31, 2004, the Company was in compliance with all its financial covenants.

         As of December 31, 2003, the Company was not in compliance with financial covenants under two credit facilities, for an aggregate principal amount of 22.6. However, the credit facility banks waived any default with respect to the noncompliance. As of December 31, 2003, the Company and its subsidiaries were in compliance with all other financial covenants related to the borrowings described above.

11.   COMPENSATION TO FORMER SHAREHOLDERS OF ACQUIRED BUSINESSES

         In connection with the acquisition of private companies, the Company typically enters into agreements with some or all of the selling shareholders that provide for the payment of contingent consideration based upon a multiple of future earnings of the acquired company. In certain cases, their right to such contingent consideration is conditioned on the continued employment of such selling shareholders (an ‘‘Earn-Out’’) and are partially or totally forfeited if they leave the acquired company before certain future dates. EITF consensus on issue No. 95-8 requires that in those circumstances the amount paid


F - 21



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

in excess of what the selling shareholders are entitled to if they left the acquired company at the date of the relevant agreement be recorded as compensation expense. The amounts recorded in each of the periods presented have been determined on the basis of the earnings formula upon which the contingent consideration is based and allocated on a straight-line basis over the period the employees are required to stay with the acquired company to obtain the maximum amount of the Earn-Out. Estimates used in connection with such computations are based upon the latest available earnings data and the related formulas and are revised every year.

           In the case of partial acquisitions, the purchase contracts generally include put and call provisions to buy the remainder of the equity of the acquired company at some future date (the ‘‘Buy-Out’’). The purchase price for the Buy-Out is generally based upon a multiple of future earnings (the ‘‘Formula’’) and in certain cases is conditioned on the continued employment of the related shareholders (the ‘‘Minority Shareholders’’). The Company accounts for these arrangements as restricted stock plans. The Formula is applied at the end of every period on the basis of latest available earnings data and any amount in excess of what the Minority Shareholders would get if they left the acquired company at the date of the purchase contract is treated as compensation expense, which is allocated to every period presented under a method similar to the one used for Earn-Out provisions. The share in the earnings of the related subsidiaries attributable to the Minority Shareholders, included in such amounts, is presented as “Minority interests.”

         Compensation expense related to the arrangements described above was:

 
2004 2003 2002
   
 
 
 
  Earn-out —    2   6  
  Buy-out 3   1   —   
   
 
 
 
  Recorded as compensation to shareholders of acquired businesses 3   3   6  
  Recorded as minority interests 2   1   2  
 

         As of December 31, 2004, the contingent payments expected to be made based upon the assumptions used for the determination of compensation expense amounted to approximately 6.0 (7.1 as of 2003), of which 5.4 (6.0 as of 2003) were accrued as of the same date.

         For tax purposes, the above expenses are generally included as part of the purchase price of the acquired company. The tax effect of this excess of the tax basis over the financial reporting basis is not recognized until the disposition of such acquired company.

12.   EMPLOYEE STOCK OPTION PLANS

Havas share options

         The following table sets forth information with respect to the status of outstanding options granted under Havas’s stock option plans for the years ended December 31, 2004, 2003 and 2002 (except options issued in connection with the acquisitions of the SNC common stock and the Circle.com common stock of Snyder Communications which are disclosed separately below). Pursuant to the Company’s incentive plan, the exercise price of options awarded may not be less than 100% of the market price of the stock at the date of grant and the option term cannot be longer than ten years for French employees and seven years for the other employees from the date of grant. The terms of each option and the times at which each option will be exercisable is determined by the Compensation and Selection Committee. The plans generally vest as follows: one third over one year, one third over two years and the remaining third over three years.


F - 22



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

 
Year ended December 31,

2004 2003 2002



Shares Weighted
Average Price
Shares Weighted
Average Price
Shares Weighted
Average Price






(in €) (in €) (in €)
 
Outstanding at the beginning of the year   30,734,948   9.96   28,965,694   11.09   24,340,121   11.87  
        Options granted   10,483,000   4.18   4,525,250   3.35   6,131,285   8.58  
        Options exercised   (105,228 ) 2.59   (970,940 ) 4.09   (880,949 ) 3.57  
        Options forfeited   (6,645,412 ) 7.73   (2,169,925 ) 12.12   (1,282,346 ) 13.40  
        Equity restructuring adjustment (1)   2,590,350     384,869     657,583    
   
     
     
     
Outstanding at the end of the year   37,057,658   8.05   30,734,948   9.96   28,965,694   11.09  
   
     
     
     
Exercisable at the end of the year   26,886,681   9.43   20,393,481   11.22   16,824,612   10.44  
   
     
     
     
Weighted-average fair value of options Granted during the year       1.29       0.75       2.02  
   
(1) In accordance with French law, the number of options and the exercise price have been adjusted due to the distribution of a portion of paid-in capital in connection with the Company’s payment of its annual dividend to shareholders on June 17, 2004, on June 18, 2003, on June 11, 2002 and also following the Company’s share offering with preferential subscription rights that occurred on October 19, 2004.
 

         The following table summarizes information with respect to stock options outstanding under the Company’s stock option plans at December 31, 2004:

 
Exercise
Prices
Number Outstanding
at December 31, 2004
Weighted-Average
Remaining Contractual Life
Number Exercisable
at December 31, 2004




 
(in €) (in years)  
4.05   4,406,598   1.5   4,406,598  
6.71   800,049   1.1   800,049  
8.00   318,468   1.5   318,468  
9.56   227,066   1.7   227,066  
13.81   933,345   1.9   933,345  
24.33   1,009,219   2.2   1,009,219  
22.01   454,257   2.4   454,257  
15.62   2,768,916   2.8   2,768,916  
13.64   3,666,398   3.2   3,666,398  
13.06   2,712,719   3.4   2,712,719  
7.57   4,890,984   4.1   3,266,946  
4.36   4,447   4.9   2,964  
2.43   2,403,376   6.2   769,111  
3.67   345,560   8.5   115,174  
3.99   1,596,340   6.7   532,786  
4.06   411,916   9.4        
4.17   10,108,000   6.8   4,902,665  
   
     
 
  37,057,658       26,886,681  
   
     
 
 

        As a result of the Company’s acquisition of all of the outstanding shares of SNC common stock of Snyder Communications on September 26, 2000, all SNC options outstanding on that date were converted into options to purchase Havas shares. Each SNC option was converted into an option to acquire 1.371 Havas shares, which was the same ratio used to exchange SNC common stock for the Company’s ADSs.

        As a result of the Company’s acquisition of all of the outstanding shares of Circle.com common stock of Snyder


F - 23



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

Communications on June 26, 2001, all Circle.com options outstanding on that date were converted into options to purchase Havas shares. Each Circle.com option was converted into an option to acquire 0.0937 Havas shares, which was the same ratio used to exchange Circle.com common stock for the Company’s ADSs.

         A summary of the Company’s option activity with respect to the converted SNC options for 2004 and 2003 is set forth below:

Converted SNC stock options

 
  Options
Outstanding
2004  
  Weighted
Average
Exercise
Price 2004
  Weighted
Average
Exercise
Price 2004 
  Options
Outstanding
2003  
  Weighted
Average
Exercise
Price 2003
  Weighted
Average
Exercise
Price 2003
 
 
 
 
 
 
 
 
  (In 000s)   (In USD)   (In Euro) (1)   (In 000s)   (In USD)   (In Euro) (2)  
Outstanding at beginning of year 3,192   11.58   8.55   5,629   11.79   9.36  
        Exercised (16 ) 1.45   1.07   (5 ) 3.01   2.39  
        Forfeited or expired (763 ) 11.83   8.74   (2,432 ) 12.09   9.60  
 
 
 
 
 
 
 
Outstanding at end of year 2,413   11.57   8.55   3,192   11.58   9.19  
 
 
 
 
 
 
 
Exercisable at end of year 2,413   11.57   8.55   3,187   11.58   9.19  
 
 
 
 
 
 
 
   
(1) Translation of amounts from USD into Euro has been made solely for the convenience of the reader at the noon buying rate of €1 = $1.3538 on December 31, 2004.
 
(2) Translation of amounts from USD into Euro has been made solely for the convenience of the reader at the noon buying rate of €1 = $1.2597 on December 31, 2003.
 

         The converted SNC options outstanding at December 31, 2004 had exercise prices that ranged from $2.20 to $13.94 (at December 31, 2003, the range was from $0.96 to $13.94) with a six-year maximum remaining contractual life.

         A summary of the Company’s option activity with respect to the converted Circle.com options for 2004 and 2003 is set forth below:

Converted Circle.com stock options

 
  Options
Outstanding
2004  
  Weighted
Average
Exercise
Price 2004
  Weighted
Average
Exercise
Price 2004 
  Options
Outstanding
2003  
  Weighted
Average
Exercise
Price 2003
  Weighted
Average
Exercise
Price 2003
 
 
 
 
 
 
 
 
  (In 000s)   (In USD)   (In Euro) (1)   (In 000s)   (In USD)   (In Euro) (2)  
Outstanding at beginning of year 106   181.92   134.38   172   195.59   155.27  
        Exercised            
        Forfeited or expired (27 ) 163.50   120.77   (66 ) 217.76   172.87  
 
 
 
 
 
 
 
Outstanding at end of year 79   188.41   139.17   106   181.92   144.42  
 
 
 
 
 
 
 
Exercisable at end of year 79   188.41   139.17   105   184.35   146.34  
 
 
 
 
 
 
 
   
(1) Translation of amounts from USD into Euro has been made solely for the convenience of the reader at the noon buying rate of €1 = $1.3538 on December 31, 2004.
 
(2) Translation of amounts from USD into Euro has been made solely for the convenience of the reader at the noon buying rate of €1 = $1.2597 on December 31, 2003.
 

         The converted Circle.com options outstanding at December 31, 2004 and 2003 had exercise prices that ranged from $0.08 to $272.43 with a six-year maximum remaining contractual life.

 
          The compensation expense related to the Company’s stock-based compensation is presented under ‘‘Stock-based compensation’’ and amounted to 3.1, 0 and 11.2 in 2004, 2003 and 2002 respectively. Due to the Company’s share offering with preferential subscription rights that occurred on October 19, 2004, variable accounting was required on all

F - 24



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

         options that were outstanding at that date.

         In addition, certain subsidiaries have granted stock options to some of their employees with respect to their own stock. The strike price is usually based on a multiple of current earnings of the subsidiary at the award date (the ‘‘Multiple’’). Such options are generally exercisable five to seven years after the award date and require continuing employment. The parent companies of such subsidiaries have the option to buy back the shares if and when acquired by the employees and the employees have the option to put these shares to such parent companies. The buyback price is generally based upon the Multiple applied to the earnings level of the subsidiary when the option is exercised. The employees are required to put the shares to such parent companies when they leave the subsidiary. Under U.S. GAAP, such plans are performance plans and variable plan accounting is required. Accordingly, the Company makes an interim measurement of compensation on the basis of the formula price at the end of each period based upon the most recent available earnings data and allocates such costs to expenses over the period from award date to exercise date. As of December 31, 2004, 2003 and 2002, accrued compensation related to such plans amounted to 5.2, 3.1, and 5.0, respectively. The related compensation recorded for the years ended December 31, 2004, 2003 and 2002 amounted to 5.0, 5.4, and 1.7, respectively, and is presented under “Stock-based compensation.”

13.   PENSIONS AND OTHER BENEFITS

         In accordance with the laws and practices of each country, the Company participates in employee benefits pension plans offering death and disability, retirement and special termination benefits. Those plans provide benefits of various types from flat currency amounts per year of service to final pay plans integrated with social security and multi-employer plans.

         For defined contribution plans, expenses correspond to the contributions paid. The contributions paid amounted to 18.0 and 17.1 in 2004 and 2003, respectively. The Company estimates the contributions to be paid for the next five years will approximate the contributions paid in 2004 and 2003. For defined benefit pension plans, accruals and prepaid expenses are determined using the projected unit credit method.


F - 25



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

         Defined benefit pension plans in France are unfunded. In 2004, the measurement date is as of December 31, 2004.

 
Pension Benefits Other Benefits


2004 2003 2004 2003
 
 
 
 
 
Change in benefit obligation        
Benefit obligation at beginning of the year (93 ) (95 ) (13 ) (12 )
Service cost (3 ) (4 ) (1 ) (1 )
Interest cost (5 ) (5 ) (1 ) (1 )
Plan participants’ contributions —    (1 ) —    —   
Amendments —    —    —    —   
Acquisitions/disposals —    —    —    —   
Curtailments / settlements 1   1   12   —   
Actuarial gain (loss) (4 ) 1   (1 ) 1  
Benefits paid 5   4   —    —   
Others (foreign currency translation) 1   6   —    —   
 
 
 
 
 
Benefit obligation at end of the year (98 ) (93 ) (4 ) (13 )
Accumulated Benefit obligation ( French companies only) (12 ) (14 ) —    —   
 
Change in plan assets
Fair value of plan assets at beginning of the year 54   52   —    —   
Expected return on plan assets 4   3   —    —   
Company contributions 3   2   —    —   
Plan participants’ contributions —    —    —    —   
Acquisitions/disposals —    —    —    —   
Curtailments /settlements —    —    —    —   
Benefits paid (4 ) (2 ) —    —   
Actuarial gain 3   3   —    —   
Others (foreign currency translation) (1 ) (4 ) —    —   



Fair value of plan assets at end of the year 59   54   —    — 


   
Funded status of the plan (39 ) (38 ) (4 ) (13 )
Unrecognized actuarial loss 20   20       1  
Unrecognized actuarial prior service cost —    —    —    —   
Unrecognized actuarial transition obligation —    —    —    —   
 
 
 
 
 
Accrued benefit cost (19 ) (18 ) (4 ) (12 )
 
 
 
 
 

F - 26



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

         Actuarial assumptions were as follows:

 
Pension Benefits Other Benefits


2004 2003 2002 2004 2003 2002
 
 
 
 
 
 
 
Discount rate 4.3% - 6%   5.7 % 5.7 % 4.75 % 5.1 % 5.1 %
Rate of compensation increase 1% – 3.8%   3.0 % 3.0 % na   na   na  
Expected return on plan assets 5% - 6.3%   6.6 % 6.6 % na   na   na  
   
         The expected return of plan assets rate is based on the expected return of assets of similar duration in the domestic market of the plan.
 
Pension Benefits Other Benefits


2004 2003 2002 2004 2003 2002
 
 
 
 
 
 
 
Annual cost            
Service cost 3   4   5   1   1   1  
Expected interest cost 5   5   5   1   1   —   
Expected return on plan assets (4 ) (3 ) (4 ) —    —    —   
Amortization of unrecognized prior
   service cost
—    —  —  —  —  —   
Amortization of actuarial net loss 1   1   1   —    —    —   
Amortization of net transition obligation —    —    —    —    —    —   
Curtailments/settlements —    —    —    (10 ) —    — 
 
 
 
 
 
 
 
Net periodic benefit cost 5   7   7   (8 ) 2   1  
 
 
 
 
 
 
 
 
         Health care costs are assumed to increase (inflation excluded) by 2.8% in 2005 and to decrease gradually to 2.3% (ultimate).
 
         Amounts recognized in the consolidated balance sheet were as follows:
 
Pension Benefits Other Benefits


2004 2003 2002 2004 2003 2002
 
 
 
 
 
 
 
Accrued benefit liability (38 ) (34 ) (26 ) (4 ) (12 ) (11 )
Prepaid benefit cost 2   2   2        
 
 
 
 
 
 
 
Net amount accrued for (36 ) (32 ) (24 ) (4 ) (12 ) (11 )
 
 
 
 
 
 
 
Accumulated other comprehensive income 17   14   9        
 
 
 
 
 
 
 
Net amount recognized (19 ) (18 ) (15 ) (4 ) (12 ) (11 )
 
 
 
 
 
 
 
 

         The net accruals accounted for as of December 31, 2004, 2003 and 2002 in the accompanying Consolidated Balance Sheets can be compared with balances determined under U.S. GAAP as follows:

 
Pension Benefits Other Benefits


2004 2003 2002 2004 2003 2002
 
 
 
 
 
 
 
                         
Net amount accrued under U.S. GAAP (36 ) (32 ) (24 ) (4 ) (12 ) (11 )
Minimum liability adjustment 17   14   9   —    —    —   
 
 
 
 
 
 
 
 Net amount accrued for in consolidated  financial statements (19 ) (18 ) (15 ) —    —    —   
Accrued (21 ) (20 ) (17 ) —    —    —   
Prepaid 2   2   2   —    —    —   

F - 27



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

         Regarding the other benefits plans, a one-percentage-point change in assumed health care cost trend rates would have the following effects:

 
One-Percentage-Point
Increase
One-Percentage-
Point Decrease 


2004 2003 2004 2003
 
 
 
 
 
Effect on total of service and interest cost components —    (1 ) —    —   
Effect on the post-retirement benefit obligation (1 ) (4 ) 1   3  
 

The benefits expected to be paid over the next five years are approximately 5 per year.

As of December 31, 2004, the fair value of total plan assets held is invested in equity securities for 52%, in bonds for 32% and other assets (insured annuities) for 16%, approximately.

14.   INCOME TAX

         As of December 31, 2004 and 2003, the deferred tax assets and liabilities in the balance sheet were as follows:

 
As of December 31,

2004 2003
 
 
 
Deferred tax asset—Current 53   41  
Deferred tax asset—Noncurrent 15   14  
Deferred tax liability—Current (2 ) (15 )
Deferred tax liability—Noncurrent (48 ) (51 )
 
 
 
   Net deferred tax asset (liability) 18   (11 )
 
 
 
   
         The Company’s provision for income tax includes the following components:
   
As of December 31,

2004 2003 2002
 
 
 
 
Current      
  France 5   3   11  
  State 2     2  
  Foreign 27   11   31  
   
 
 
 
           Total 34   14   44  
   
 
 
 
Deferred
  France 6   35   (6 )
  State 2   (2 ) 2  
  Foreign (39 ) 61   (1 )
   
 
 
 
           Total (31 ) 94   (5 )
 
 
 
 
Provision for income tax 3   108   39  
 
 
 
 

F - 28



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

         The provision for income tax differs from the amount computed by applying the French income tax rate as a result of the following:

 
Year ended December 31, 



2004 2003 2002
 
 
 
 
Net income (loss) from continuing operations 50   (334 ) (1,433 )
Minority interests 8   5   15  
Provision for income tax 3   108   39  
Equity in (earnings) losses of investees (1 ) (1 ) —   
 
 
 
 
Income from operations before income tax (1) 60   (222 ) (1,379 )
 
 
 
 
Provision for income tax using rates of 34.9%, 35.43% and 35.43% in
    2004, 2003 and 2002, respectively
21   (79 ) (489 )
Stock-based compensation 3   2   4  
Compensation to former shareholders of acquired businesses 1   1   2  
Non deductible goodwill amortization and impairment —    24   525  
Loss on intercompany sale of consolidated company / waive of
intercompany debt
(30 ) —    (445 )
Other permanent differences (26 ) 3   37  
Change in tax rate 6   —    (3 )
Tax losses used (4 ) (2 ) —   
Difference between French and foreign rates 2   (5 ) (3 )
Change in valuation allowance 30   164   411  
 
 
 
 
Provision for income tax 3   108   39  
 
 
 
 
 

 (1)   Of which (117,295), (77,809) and 15,189 originated from French companies for 2004, 2003 and 2002,          respectively.

         Temporary differences that give rise to deferred tax assets and liabilities consist of the following:

 
Year ended
December 31, 

   2004 2003
 
 
 
Tax effect on tax loss carry forward    
        Ordinary tax losses carry forward 618   563  
 
 
 
Temporary differences    
        Long-term incentive plan 5   2  
        Accrued pension costs 10   17  
        Amortization 31   41  
        Accrued expenses and others 77   85  
 
 
 
Total temporary differences 123   145  
Deferred tax assets, gross 741   708  
 
 
 
Tax effect of temporary differences related to:
        Deductible goodwill amortization 16   20  
        Intangibles 65   77  
        Other 18   20  
 
 
 
Deferred tax liabilities 99   117  
 
 
 
        Less: valuation allowances (624 ) (602 )
Net deferred tax asset (liability) 18   (11 )
 
 
 

The Company has 1,090.2 long term capital losses that will be lost in 2007 due to a 2004 change in French tax law. As the Company does not anticipate using any of these tax losses in 2005 and 2006, no deferred tax has been recognized on this amount.

F - 29




HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

         SFAS 109 “Accounting for Income Taxes” requires that a valuation allowance be established when it is more likely than not that all or a portion of deferred tax assets will not be realized. All available positive and negative evidence needs to be considered, including the Company’s performance, the market environment in which the Company operates, the utilization of past tax loss carry forwards, length of carry back and carry forward periods and existing contracts that will result in future profits. It further states that forming a conclusion that a valuation allowance is not needed is difficult when there is negative evidence such as cumulative losses in recent years. Therefore, cumulative losses weigh much more heavily in the overall assessment. The Company determined that positive evidence was not sufficient to overcome such negative evidence and concluded that it was therefore appropriate to establish a full valuation allowance for its deferred tax assets related to the Company’s US and French tax groups. Nevertheless, management continues to believe that business will achieve profitability in future years, and that the Company will be able to utilize these tax assets to minimize the US and French taxes for the next years.

         The Company’s share of undistributed earnings of foreign subsidiaries that could be subject to additional income tax if remitted was approximately 217.6 and 203.8 as of December 31, 2004 and 2003, respectively. No provision has been recorded for the French and foreign taxes that could result from the remittance of such undistributed earnings since the earnings are permanently reinvested outside of France and it is not practicable to estimate the amount of such taxes.

         As of December 31, 2004, the expiration dates of tax loss carry forwards are as follows:

 
As of
December
31, 2004
   
   
  December 31, 2005 35    
  December 31, 2006 20    
  December 31, 2007 6    
  December 31, 2008 8    
  December 31, 2009 1    
  Thereafter 1,818    
   
   
                1,888    
   
   
   
15.     RELATED PARTY TRANSACTIONS
 

Transactions involving directors, officers and shareholders of Havas

          Transactions involving the Rodés Family.  Media Planning Group and its subsidiaries have entered into the following transactions with members of the families of Fernando Rodés Vilà, one of our directors and executive officers and the chief executive officer of Media Planning Group, and Leopoldo Rodés Castañe, one of our directors and the father of Fernando Rodés Vilà, and or entities controlled by them.

           In October 1991, the predecessor to Media Planning Group entered into an agreement with Gestora de Viviendas S.A. under which Gestora de Viviendas provides client development services to Media Planning Group and its subsidiaries in exchange for commissions on new clients developed by it. Under this agreement, Media Planning Group paid Gestora de Viviendas commissions of €325,472, excluding taxes, for these services provided in 2004. This agreement was terminated as December 31, 2004. Fernando Rodés Vilà and Leopoldo Rodés Castañe, together with other members of their families, are controlling shareholders of Gestora de Viviendas.

          Gestora de Viviendas is a major shareholder of Vigilancia y Sistemas de Seguridad, S.A., a company that provides security services. Vigilancia y Sistemas de Seguridad provides security systems and personnel to Media Planning Group, for which Media Planning Group paid it €422,503, excluding taxes, in 2004.


F - 30



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

          Gestora de Viviendas also controls In-Store Media, a company that provides “point of sale” advertising services and space, such as in-store backlight posters, floor media advertising, in-store radio and shopping trolley advertising. Media Planning Group purchases media space and services from In-Store Media on behalf of its clients as part of their advertising campaigns. Media Planning Group paid In-Store Media €1,703,265, excluding taxes, on behalf of its clients in 2004.

          Media Planning Group receives legal services from the Spanish law firm of Rodés & Sala Abogados, S.L. Media Planning Group paid an annual retainer fee of €120,000 to Rodés & Sala for general legal services in 2004. In addition, Rodés & Sala was paid a total of €113,295, excluding taxes, for legal services provided to Media Planning Group and other subsidiaries of the Company in Spain in 2004. Gonzalo Rodés Vilà, the brother of Fernando Rodés Vilà and the son of Leopoldo Rodés Castañe, is a partner in Rodés & Sala. In addition, Gonzalo Rodés Vilà serves as secretary of the board of directors of Media Planning Group. Gonzalo Rodés Vilà was paid €48,000 for his services as secretary of the board in 2004.

        Transactions involving Richard Colker. In 2003, the Company paid $60,000 to Colker, Gelardin & Co. for investment banking advisory services performed during 2003 related to the Company’s specialized agencies ($60,000 in 2002). Richard Colker, one of the Company’s directors, is the Managing Partner of Colker, Gelardin & Co.

        Transactions involving Thierry Meyer. Thierry Meyer, one of the Company’s directors, also served as a director of one of the Company’s subsidiaries in the U.K. The Company paid Mr. Meyer £40,000 for his services as a director of the subsidiary provided in 2002 until 2003.

16.   NET INCOME (LOSS) PER SHARE AS IN CONSOLIDATED STATEMENTS OF OPERATIONS

         Basic net income (loss) per share is computed on the basis of the weighted-average number of Havas shares issued after deducting the weighted average number of treasury shares.

         Diluted net income (loss) per share takes into account share equivalents having a dilutive effect, including the effect of: convertible bonds (Note 10), stock options granted to employees (Note 12), converted stock options granted by Snyder Communications for SNC and Circle.com shares (Note 12). Net income is adjusted for after tax interest expense related to the convertible bonds. The dilutive effect of stock options is calculated using the treasury stock method.


F - 31



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

         The following tables present a reconciliation of the net income (loss), basic, per share and the net income (loss), diluted, per share for each of the years ended December 31:

 
Net income   Number of shares   Per share
Amount
 
 
 
 
 
2004      
Basic net income per share 33   340,534,449   0.10  
        Stock options Havas   1,483,420    
        Stock options SNC   13,716    
        Stock options Circle   35    
        Convertible bonds (1)      
 
 
 
 
Diluted net loss per share 33   342,031,620   0.10  
 
 
 
 
2003  
Basic net loss per share (2) (423 ) 318,494,944   (1.33 )
        Stock options Havas (1)      
        Stock options SNC (1)      
        Convertible bonds (1)      
 
 
 
 
Diluted net loss per share (423 ) 318,494,944   (1.33 )
 
 
 
 
2002  
Basic net loss per share (2) (1,433 ) 316,080,537   (4.53 )
        Stock options Havas (1)      
        Stock options SNC (1)      
        Convertible bonds (1)      
 
 
 
 
Diluted net loss per share (1,433 ) 316,080,537   (4.53 )
 
 
 
 
   
(1) As these items are anti-dilutive, they are not included in the calculation.
   
 (2) 2002 and 2003 earnings per share have been adjusted by a factor of 0.93254 following the preferential subscription rights issue on October 19, 2004.
 

17.   LEASES

         The Company leases certain premises and equipment under both capital and operating leases. The following is a schedule of future minimum lease payments for capital and operating leases in effect at December 31, 2004:

 
Year Ending December 31, Capital
Leases 
Operating
Leases
 

 
   
  2005 1   81    
  2006 1   77    
  2007 —    71    
  2008 —    62    
  2009 —    55    
  Thereafter —    185    
   
 
   
  Total minimum lease payments 2   531    
       
   
  Less: amount representing interest —         
  Total obligation under capital leases 2  
  Less: current portion (1 )      
   
 
  Long-term portion 1  
   
 
 

        Net rental expenses for all operating leases were 86.1, 106.7, and 135.1 in 2004, 2003 and 2002, respectively.


F - 32



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

18.   SEGMENT DATA

         The Company’s revenues and operating results are derived from three operating divisions utilizing independent brands plus a number of specialized agencies until the 2003 strategic reorganization described in Note 8. This organization was mainly designed in order that the Company could provide advertising and communications services to clients with competing products and services and to permit the expansion of certain specialty advertising and communications services. These three operating divisions have substantial similarities in the nature of services provided, the delivery process for rendering their services, the customers they serve and their economics. The Company aggregates its operating segments into one reportable segment.

         Geographical information required by SFAS 131, “Disclosure about Segment of an Enterprise and Related Information,” for each of the years ended December 31, is as follows: 

 
France United
States
United
Kingdom
Rest of
Europe
Other   Total
 
 
 
 
 
 
 
2004            
Net revenues 301   548   194   258   148   1,449  
Property and equipment, net 27   50   14   25   8   124  
Goodwill, net 236   391   333   578   87   1,625  
Other intangible assets, net. 36   60   15   75   16   202  
Equity investments —    —    3   —    —    3  
     
2003            
Net revenues 260   612   243   254   156   1,525  
Property and equipment, net 30   63   24   26   10   153  
Goodwill, net 217   406   367   576   79   1,645  
Other intangible assets, net 39   76   20   84   17   236  
   
Equity investments —    —    2   —    1   3  
                   
2002            
Net revenues 287   756   330   262   176   1,811  
 

         Net revenues and long-lived assets are attributed to countries based on the location of the applicable operating unit.

19. FINANCIAL INSTRUMENTS AND DERIVATIVE INSTRUMENTS

Fair value of financial instruments

         The following methods and assumptions were used to estimate the fair value of each class of financial instruments:

 
         Highly liquid investments and short-term borrowings
 

         The carrying value of highly liquid investments and short-term borrowings approximates fair value because of the relatively short maturity of these instruments.

 
         Restricted deposit
 

         Restricted deposit carries a variable interest rate and its fair value approximates its carrying amount.


F - 33



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

 
         Long-term borrowings
 

         The fair value of long-term borrowings is substantially the same as its carrying amount in the financial statements because the majority of the Company’s long-term borrowings is at variable rates and approximates fair value.

 
         Convertible and/or exchangeable bonds
 

         The fair value of convertible and/or exchangeable bonds was determined by reference to quotations available in markets where the bonds were traded estimated using quoted market prices and amounts.

 
         Combined interest and currency swap (‘‘CIRCUS’’)
 

         The estimation of the CIRCUS fair value involves splitting the swap into its borrowing and lending elements and discounting the future expected currency cash flows relating to each element. The fair value of the CIRCUS was calculated by third party banks. Please refer to Note 10.

 
         Interest rate swaps and caps
 

         The fair value of interest rate swaps and caps has been estimated by third-party banks.

 
         Forward contracts
 

         Due to the short maturities of forward exchange contracts, the fair value of the contracts were determined to be the difference between the contract rate and the market forward rate multiplied by the foreign currency amount.

         The following table presents the carrying amounts and estimated fair values of the Company’s financial instruments as of December 31, 2004 and 2003. Amounts in parentheses represent liabilities.

 
2004 2003


Carrying
Amount
Fair
Value
Carrying
amount
Fair
Value
 
 
 
 
 
          (In Euro 000’s)  
Cash 311   311   242   242  
Highly liquid investments 223   223   418   418  
Restricted deposit 7   7   12   12  
Long-term borrowings including current maturities (34 ) (34 ) (40 ) (40 )
Convertible bonds (687 ) (685 ) (1,192 ) (1,193 )
CIRCUS 2   2   —    —   
Interest rate swap (Media Planning Group) —    —    (1 ) (1 )
US dollar denominated forward contracts (1 ) (1 ) —    —   
 

Purposes for which derivative financial instruments are held or issued

         The Company uses derivative instruments primarily to mitigate interest rate and foreign currency exposures. Currently, the Company hedges intra-group loans denominated in foreign currency with forward contracts. The intra-group loans are recorded at spot rates before being eliminated and the forward contracts are marked-to-market in earnings (natural hedge). As of December 31, 2004, changes in fair value of forward contracts amounted to 0.5.

        The Company hedges a foreign-currency variable rate deposit with a combined interest and currency swap (“CIRCUS”). This strategy is described in Note 10. The foreign-currency deposit is accounted for at a spot rate and the swap is marked-to-market in earnings. As of December 31, 2004, the CIRCUS impacted earnings by 2.4 (before tax) which are reflected as “exchange rate gain (loss)” in the Consolidated Statement of Operations.


F - 34



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

         The Company also hedges a variable leasing debt with an interest rate cap for which the Company elected not to apply hedge accounting. Such cap was therefore remeasured at market value with a direct impact in earnings. As of December 31, 2004, the impact of the interest rate swap and cap amounted to 0.

20.   SUPPLEMENTAL CASH FLOWS INFORMATION

 
Years ended December 31,

2004 2003  2002 



 
Cash paid for interest 106   28   28  
Cash paid for income taxes 26   30   42  
Non cash items:            
         Equipment purchased under capital lease 1   —    —   
             
         Increase in shareholders’ equity related to:            
                   Acquisition of minority interests 1   9   8  
         Extinguishment of convertible debt (Note 10) —    (450 ) — 
         Issuance of convertible debt (Note 10) —    456   — 
 

The increase in “cash paid for interest” between 2003 and 2004 mainly results from the Company’s repurchase of 17,570,404 of its convertible bonds in December 2004 ( as described in Note 10). Part of the repurchase price (55.5) has been considered as being interest payment (corresponding to accrued premium and annual interest at repurchase date).

21.      CONTRACTUAL OBLIGATIONS

Commercial commitments

 
(In € million)   2005 2006 2007 2008 2009 Thereafter Undetermined Total

 
 
 
 
 
 
 
 
 
Given                  
Security for media space buying (1)   23   —    —    —    —    —    1   24  
Marketing rights (2)   2   —    —    —    —    —    —    2  
Guarantees for businesses
  disposed of (3)
  6   —    —    —    —    63   —    69  
Other obligations (4)   —    —    —    —    —    —    89   89  
Total   31   —    —    —    —    63   90   184  
                                   
Received                  
Authorized unused credit lines (5)   —    —    100   50   —    —    —    150  
Marketing rights (2)   1   —    —    —    —    —    —    1  
Total   1   —    100   50   —    —    —    151  

F - 35



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

(1)   In certain countries, such as the UK and Asia, media space buying operations carried out by agencies are secured by the Company, as required by local practices.

(2)  One of the Company’s subsidiaries purchases marketing rights from its clients, which are primarily soccer and rugby clubs, for periods from one to seven years, and then re-sells those rights to sponsors. At December 31, 2004, these purchases amounted to 1.7 (24.2 as of December 31, 2003), which are due in 2005. This subsidiary has received commitments from sponsors of 0.5 as of December 31, 2004 (1.3 as of December 31, 2003).

(3)   In connection with the disposal of companies in 2004, guarantees were given to the buyers. Maximum guarantees are presented in the table below. Their characteristics are the following :

 
-   guarantees are capped to the considerations received,
-   other guarantees are claimable over a maximum period of two years from the completion date,
-   tax guarantees are claimable over a maximum period of seven years from the completion date for disposals performed in the United Kingdom.
 

(4)   In order to allow the Company’s British subsidiaries to use electronix banking payment systems, the Company was required to provide guarantees to certain banks in an aggregate amount of 89.2.

(5)  This amount corresponds to the floating rate credit facility agreement “Club deal” described in Note 10.

Estimated obligations under earn-outs / buy-outs / stock option plans

 
  2005   2006   2007   2008   Total  
   
 
 
 
 
 
Stock option plans   4   1   —    2   7  
Additional payments (“Earn-out”)   25   3   —    —    28  
Purchase of minority interests   38   15   6   12   71  
Total   67   19   6   14   106  
 

         In addition to the stock option plan obligations set forth in the table, in 2004 one of the Company’s subsidiaries granted stock options with respect to its shares to some of its employees. These options are generally exercisable four to five years after the award date and require continuing employment. The parent company of the subsidiary is required to buy back the shares when acquired by the employees at a price based on the estimated market value of the subsidiary at the buyback date. The buyback price, which may be significant, will be settled in new or existing shares of Havas, unless payment in Havas shares is not possible for legal or regulatory reasons.

         As more fully described in Notes 2.21 and 11, the Company has entered into contingent consideration arrangements in connection with certain business combinations. At December 31, 2004 and 2003, the related total commitment is estimated at 99.0 and 155.8, respectively, of which 5.4 and 6.0 were accrued at December 31, 2004 and 2003, respectively. Minority interest related to subsidiaries subject to buy-out agreements amounted to 19.9 as of December 31, 2004 (21.1 as of December 31, 2003). As these agreements do not include maximum amounts to be paid and are based on future earnings, it is not possible to determine a maximum potential amount of future payments. Therefore, the amounts indicated above represent the Company’s best estimate and actual amounts may differ. Payments made under these agreements were approximately 74.8, 38.8 and 71.6 in 2004, 2003 and 2002 respectively.

         The payment date for the Company’s buy-out obligations has been assumed to be the date the applicable buy-out option can first be exercised by the minority shareholder.

        The other commitments are described in Note 17.


F - 36



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

22. CONTINGENCIES

Bankruptcy of WorldCom, Inc.

          On July 21, 2002, WorldCom, one of the Company’s clients, now known as MCI, Inc., filed for reorganization under Chapter 11 of the United States Bankruptcy Code. The Company provides both advertising and marketing services and media services to MCI.

          With respect to the media, the Company acts as an agent for MCI and as an intermediary in the transfer of the client’s payments to the applicable media suppliers, which is consistent with the concept of “sequential liability” adopted by the American Association of Advertising Agencies in 1991 as its standard for the industry. The Company had outstanding pre-bankruptcy petition media receivables of approximately $26.4 million as of December 31, 2003 and in parallel, the Company had outstanding pre-bankruptcy petition media payables for the media space reserved on behalf of MCI of approximately $26.9 million as of December 31, 2003.

          With respect to commissions and production work, the Company had outstanding pre-bankruptcy petition receivables of approximately $10.4 million in its financial statements as of December 31, 2003 and 2002, which were fully reserved as of December 31, 2002.

          On August 4, 2003, the Company entered into an agreement to compromise the pre-bankruptcy amounts due to the company. Under its terms, the agreement became effective upon MCI emerging from U.S. Chapter 11 protection. The agreement provided for the payment of a certain portion of the amount due to the company. As a consequence, in 2003 the Company reversed $6.6 million of the $10.4 million reserve that was recorded in its financial statements at December 31, 2002.

          On April 20, 2004, MCI emerged from bankruptcy and the agreement became effective. On May 26, 2004, MCI paid the Company $14.3 million pursuant to the agreement. The Company had distributed a substantial portion of the amount received from MCI to media and production vendors. Consequently, as of December 31, 2004, the Company offset the remaining receivables against the payables in its financial statements in a residual amount of $18 million.

          Currently, no media vendor is pursuing, nor have any waived, any claim against the Company for any MCI payables, and it is not currently possible to determine what actions, if any, will be taken in connection with the MCI bankruptcy proceeding, or the possible outcome of any such actions, or the amount of any loss to the company that might result. Consequently, although a loss is possible, the Company cannot at this time reasonably determine the probability of any loss or the magnitude thereof. Therefore, no reserve has been recorded in the Company’s financial statements.

          One production vendor filed a complaint against the Company seeking to recover approximately $64,000. This matter has been settled by paying the production vendor the same percentage of its claim as the Company was paid and paid other vendors.

          In May 2005, The Screen Actors Guild filed an action against one of the Company’s subsidiaries, Euro RSCG New York, Inc., seeking to recover an unspecified amount payable with pension and welfare and other benefits, together with interest and penalties thereon, with respect to certain celebrity performers who appeared in commercials which were produced on behalf of MCI pre-bankruptcy. The Company intends to defend this matter vigorously.

American Student List Class Action lawsuit

         On February 18, 2004, a purported class action lawsuit was filed in the United States District Court for the Middle District of Florida against American Student List, LLC (“ASL”) one of the Company’s subsidiaries. The lawsuit alleged that ASL obtained, disclosed and used information from the Florida Department of Highway Safety and Motor Vehicles in alleged violation of the U.S. Driver’s Privacy Protection Act (“DPPA”). The named plaintiff sought to represent a class of 876,665 individuals whose personal information from Florida Department of Highway Safety and Motor Vehicles records


F - 37



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

was obtained, disclosed and used for allegedly impermissible uses by ASL without the express consent of the individuals. The lawsuit sought certification as a class action, liquidated damages in the amount of $2,500 per alleged violation of the Act, as well as punitive damages, attorneys’ fees and costs, and injunctive and other relief. After dismissal of the lawsuit for a procedural error, American Student List settled the case with the named plaintiff, ending the litigation.

Snyder Communications LP class action lawsuit

        Former employees of Snyder Communications LP have filed a purported class action lawsuit in the Texas State Court. The motion to certify the purported class of former employees in Texas was granted by the Texas trial court in January 2002, affirmed on appeal by the Texas intermediate appellate court in November 2002 and was reversed by the Texas Supreme Court on appeal. The lawsuit alleges, in substance, that Snyder improperly denied commission payments to former employees in connection with alleged sales activities. The litigation was dismissed with prejudice by the Texas State Court in an Order entered March 20, 2005 and the lawsuit with the named plaintiffs has been settled.

Circle.com litigation

        On June 4, 2001, two holders of Circle.com common stock filed a purported class action lawsuit in Delaware Chancery Court against Snyder Communications, the Company and each director of the Company and Snyder Communications. The lawsuit sought a preliminary and permanent injunction or, alternatively, monetary damages. The lawsuit alleges that the Company and the board of directors of Snyder Communications breached their fiduciary duties owed to the Circle.com stockholders when considering and negotiating the proposed merger of Snyder Communications with one of the subsidiaries of the Company by failing to create an independent negotiating structure, failing to seek truly independent advice, concealing material information from the Circle.com stockholders, and unfairly timing the proposed merger to the disadvantage of the Circle.com stockholders. On February 6, 2004, the Delaware Chancery Court dismissed the lawsuit without prejudice.

Verizon settlement

        A case involving claims by Snyder Communications for declaratory relief as to alleged indemnification obligations set forth in their agreements with Verizon Select Services and counterclaims by Verizon for indemnification, declaratory relief and damages was filed in April 2001, as a result of two investigations by Florida agencies into the parties’ business and marketing practices. Verizon demanded that Snyder Communications indemnify it for all liabilities, costs and expenses incurred as a result of the two Florida Investigations. In their December 2001 Settlement Agreement, the Company and Snyder Communications agreed to pay an aggregate amount of $1,052,500 to Verizon in a series of installments. The final payment was made on February 15, 2003.

American Student List consent order

        In September 2002, American Student List LLC, one of the Company’s subsidiaries, signed a consent order issued by the U.S. Federal Trade Commission relating to the use of information collected from a survey conducted by the National Research Center for College and University Admissions (“NRCCUA”). For a number of years, American Student List provided funding for a portion of the out-of-pocket expenses incurred by NRCCUA in connection with its post-secondary education planning survey. The FTC argued that the disclosures made by NRCCUA to the high schools that distributed the surveys to students, and the disclosures in the survey completed by the students, were inadequate to advise the schools and students that the results of the survey would be used for marketing and non-educational uses. American Student List signed the consent order without admitting that it engaged in any deceptive practices that violate the law. The consent order became effective on January 31, 2003.


F - 38



HAVAS AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In millions of euro except per share amounts and as otherwise indicated)

 

        Other

        In addition to the foregoing, the Company is party to various other legal and arbitration proceedings arising in the ordinary course of business, including matters relating to current and former vendors, clients and employees. None of these proceedings has had or is expected to have a significant effect on the financial position of the Company.

23.   ALLOWANCE FOR DOUBTFUL ACCOUNTS

         Changes in the Company’s allowance for doubtful accounts for the years ended December 31, 2004, 2003 and 2002 were as follows:

 
Opening
Balance  
Charge to
Costs and
Expense 
Reversal Deductions Other
Movements
Closing
Balance  
 
 
 
 
 
 
 
Year 2004 37   10   0   (11 ) (2 ) 34  
Year 2003 58   11   (6 ) (14 ) (12 ) 37  
Year 2002 54   22   (3 ) (9 ) (6 ) 58  

F - 39