BUSINESS SEGMENTS

9 Months Ended

Sep. 08, 2012

BUSINESS SEGMENTS

5. BUSINESS SEGMENTS

The Company has one reportable segment that is engaged in designing, manufacturing, sourcing, marketing, licensing and distributing branded footwear, apparel and accessories. Revenue from this segment is derived from the sale of branded footwear, apparel and accessories to third-party customers and income from the licensing and distribution agreements for the Company’s trademarks and brand names with third-party licensees and distributors. The operating units aggregated into the branded footwear, apparel and licensing reportable segment all source, market and distribute products in a similar manner.

The other business units in the following tables consist of the Company’s consumer-direct business and the Company’s leather marketing operations, Wolverine Leathers. These other operations do not collectively form a reportable segment at September 8, 2012 because their respective operations are dissimilar and they do not meet the applicable quantitative requirements. At September 8, 2012, the Company owned and operated 100 brick-and-mortar retail stores in the United States, Canada and the United Kingdom and operated 38 consumer-direct websites. The other business units distribute products through retail and wholesale channels.

The Company measures segment profits as earnings before income taxes. The accounting policies used to determine profitability and total assets of the branded footwear, apparel and licensing reportable segment and other business units are the same as disclosed in Note 1.

Business segment information is as follows:

	12 Weeks Ended September 8, 2012
	Branded Footwear, Apparel and Licensing		Other Business  Units		Corporate			Consolidated
Revenue	$	318,262	$	34,805	$	—		$	353,067
Intersegment revenue	$	18,013	$	997	$	—		$	19,010
Earnings (loss) before income taxes	$	56,666	$	1,423	$	(13,170	)	$	44,919
Total assets	$	767,910	$	59,080	$	121,056		$	948,046
	36 Weeks Ended September 8, 2012
	Branded Footwear, Apparel and Licensing		Other Business Units		Corporate			Consolidated
Revenue	$	888,119	$	100,476	$	—		$	988,595
Intersegment revenue	$	42,679	$	2,544	$	—		$	45,223
Earnings (loss) before income taxes	$	144,164	$	2,884	$	(44,680	)	$	102,368
Total assets	$	767,910	$	59,080	$	121,056		$	948,046
	12 Weeks Ended September 10, 2011
	Branded Footwear, Apparel and Licensing		Other Business Units		Corporate			Consolidated
Revenue	$	332,696	$	28,894	$	—		$	361,590
Intersegment revenue	$	14,016	$	597	$	—		$	14,613
Earnings (loss) before income taxes	$	64,669	$	806	$	(9,070	)	$	56,405
Total assets	$	717,392	$	61,956	$	116,201		$	895,549
	36 Weeks Ended September 10, 2011
	Branded Footwear, Apparel and Licensing		Other Business Units		Corporate			Consolidated
Revenue	$	912,286	$	90,315	$	—		$	1,002,601
Intersegment revenue	$	33,923	$	1,469	$	—		$	35,392
Earnings (loss) before income taxes	$	163,610	$	2,268	$	(27,388	)	$	138,490
Total assets	$	717,392	$	61,956	$	116,201		$	895,549