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Segments (Tables)
12 Months Ended
Mar. 31, 2015
Segment Reporting [Abstract]  
Schedule Of Segment Reporting Information By Segment [Table Text Block]
Following are the segment results and segment assets for the years ended March 31, 2013, 2014 and 2015.
 
 
 
2013
 
2014
 
2015
 
 
 
India
 
US
 
 
 
India
 
US
 
 
 
India
 
US
 
 
 
 
 
Online
 
Publishing
 
 
 
Online
 
Publishing
 
 
 
Online
 
Publishing
 
 
 
 
 
Business
 
Business
 
Total
 
Business
 
Business
 
Total
 
Business
 
Business
 
Total
 
 
 
US$
 
US$
 
US$
 
US$
 
US$
 
US$
 
US$
 
US$
 
US$
 
Revenues from external customers:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Advertising
 
 
8,485,560
 
 
2,872,638
 
 
11,358,198
 
 
8,161,964
 
 
2,534,345
 
 
10,696,309
 
 
6,583,878
 
 
2,085,218
 
 
8,669,096
 
Fee based services
 
 
4,041,904
 
 
258,602
 
 
4,300,506
 
 
5,206,078
 
 
218,410
 
 
5,424,488
 
 
6,511,248
 
 
157,832
 
 
6,669,080
 
Total revenues
 
 
12,527,464
 
 
3,131,240
 
 
15,658,704
 
 
13,368,042
 
 
2,752,755
 
 
16,120,797
 
 
13,095,126
 
 
2,243,050
 
 
15,338,176
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Cost of revenues (excluding depreciation and amortization)
 
 
7,470,935
 
 
2,480,949
 
 
9,951,884
 
 
8,330,948
 
 
2,082,116
 
 
10,413,064
 
 
8,854,598
 
 
1,981,319
 
 
10,835,917
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Segment Results
 
 
5,056,529
 
 
650,291
 
 
5,706,820
 
 
5,037,094
 
 
670,639
 
 
5,707,733
 
 
4,240,528
 
 
261,731
 
 
4,502,259
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Segment Assets
 
 
35,577,371
 
 
820,713
 
 
36,398,084
 
 
24,960,743
 
 
2,447,659
 
 
27,408,402
 
 
13,204,415
 
 
881,567
 
 
14,085,982
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Capital expenditure
 
 
2,105,552
 
 
2,315
 
 
2,107,867
 
 
1,469,037
 
 
6,325
 
 
1,475,362
 
 
1,416,692
 
 
539
 
 
1,417,231
 
Depreciation/amortization
 
 
3,651,816
 
 
12,560
 
 
3,664,376
 
 
3,054,173
 
 
6,096
 
 
3,060,269
 
 
1,713,662
 
 
5,665
 
 
1,719,327
 
Reconciliation Of Operating Profit Loss From Segments To Consolidated [Table Text Block]
The following is a reconciliation of the segment results to (loss) income before income taxes of the Company for the years ended March 31, 2013, 2014 and 2015.
 
 
 
2013
 
2014
 
2015
 
 
 
US$
 
US$
 
US$
 
 
 
 
 
 
 
 
 
Segment result
 
 
5,706,820
 
 
5,707,733
 
 
4,502,259
 
Operating expenses (including depreciation and amortization)
 
 
(19,571,322)
 
 
(18,048,045)
 
 
(19,534,453)
 
Other income, net
 
 
2,314,721
 
 
4,716,132
 
 
1,234,415
 
 
 
 
 
 
 
 
 
 
 
 
Net loss before income taxes and equity in net earnings (loss) of equity method investees
 
 
(11,549,781)
 
 
(7,624,180)
 
 
(13,797,779)
 
Revenue from Fee Based Services [Table Text Block]
Revenues from fee based services are as follows:
 
 
 
As at March 31,
 
 
 
2013
 
2014
 
2015
 
 
 
US$
 
US$
 
US$
 
e-commerce marketplace fees
 
 
2,147,008
 
 
3,249,096
 
 
4,255,268
 
Subscription service
 
 
1,894,896
 
 
1,956,982
 
 
2,255,980
 
Total
 
 
4,041,904
 
 
5,206,078
 
 
6,511,248
 
Reconciliation Of Assets From Segment To Consolidated [Table Text Block]
The following is a reconciliation of the segment assets to the total assets as at March 31, 2014 and 2015.
 
 
 
As at March 31,
 
 
 
2013
 
2014
 
2015
 
 
 
US$
 
US$
 
US$
 
India Online business
 
 
35,577,371
 
 
24,960,743
 
 
13,204,415
 
US Publishing business
 
 
820,713
 
 
2,447,659
 
 
881,567
 
Total segment assets
 
 
36,398,084
 
 
27,408,402
 
 
14,085,982
 
Investment, at cost
 
 
1,404,987
 
 
 
 
 
Rediff.com India Employee trust
 
 
45,931
 
 
45,137
 
 
46,990
 
Total assets
 
 
37,849,002
 
 
27,453,539
 
 
14,132,972
 
Revenue From External Customers By Geographic Areas [Table Text Block]
Revenues derived from external customers are as follows:
 
 
 
Years ended March 31,
 
 
 
2013
 
2014
 
2015
 
 
 
US$
 
US$
 
US$
 
United States and Canada
 
 
3,030,249
 
 
3,314,354
 
 
2,372,700
 
India
 
 
12,241,845
 
 
12,176,561
 
 
12,306,537
 
Rest of the world
 
 
386,610
 
 
629,882
 
 
658,939
 
Total revenues
 
 
15,658,704
 
 
16,120,797
 
 
15,338,176
 
Long Lived Assets By Geographic Areas [Table Text Block]
Long-lived assets by location are as follows:
 
 
 
As of March 31,
 
 
 
2014
 
2015
 
 
 
US$
 
US$
 
United States and Canada
 
 
5,912
 
 
 
India
 
 
3,565,310
 
 
 
Total
 
 
3,571,222