Segments

12 Months Ended

Mar. 31, 2015

Segment Reporting [Abstract]

Segment Reporting Disclosure [Text Block]

18. Segments

The chief operating decision maker’s (Rediff’s Chairman and Managing Director) allocates resources to and assess the performance of the segments of the Company. The chief operating decision maker evaluates segment performance primarily by results of the segment before operating expenses.

The Company has two operating segments, namely, the India Online business and the U.S. Publishing business.

(i) India Online business, comprised of revenues from online advertising (which includes display, performance and sponsorship formats) and fee-based services (which includes e-commerce marketplace fees and revenues from subscription-based email services and mobile value added services).

(ii) US Publishing business, comprised of revenues from advertising and subscription for India Abroad print and online properties and online advertising revenue from the Rediff India Abroad website.

Following are the segment results and segment assets for the years ended March 31, 2013, 2014 and 2015.

	2013						2014						2015
	India		US				India		US				India		US
	Online		Publishing				Online		Publishing				Online		Publishing
	Business		Business		Total		Business		Business		Total		Business		Business		Total
	US$		US$		US$		US$		US$		US$		US$		US$		US$
Revenues from external customers:
Advertising		8,485,560		2,872,638		11,358,198		8,161,964		2,534,345		10,696,309		6,583,878		2,085,218		8,669,096
Fee based services		4,041,904		258,602		4,300,506		5,206,078		218,410		5,424,488		6,511,248		157,832		6,669,080
Total revenues		12,527,464		3,131,240		15,658,704		13,368,042		2,752,755		16,120,797		13,095,126		2,243,050		15,338,176
Cost of revenues (excluding depreciation and amortization)		7,470,935		2,480,949		9,951,884		8,330,948		2,082,116		10,413,064		8,854,598		1,981,319		10,835,917
Segment Results		5,056,529		650,291		5,706,820		5,037,094		670,639		5,707,733		4,240,528		261,731		4,502,259
Segment Assets		35,577,371		820,713		36,398,084		24,960,743		2,447,659		27,408,402		13,204,415		881,567		14,085,982
Capital expenditure		2,105,552		2,315		2,107,867		1,469,037		6,325		1,475,362		1,416,692		539		1,417,231
Depreciation/amortization		3,651,816		12,560		3,664,376		3,054,173		6,096		3,060,269		1,713,662		5,665		1,719,327

The following is a reconciliation of the segment results to (loss) income before income taxes of the Company for the years ended March 31, 2013, 2014 and 2015.

	2013		2014		2015
	US$		US$		US$
Segment result		5,706,820		5,707,733		4,502,259
Operating expenses (including depreciation and amortization)		(19,571,322)		(18,048,045)		(19,534,453)
Other income, net		2,314,721		4,716,132		1,234,415
Net loss before income taxes and equity in net earnings (loss) of equity method investees		(11,549,781)		(7,624,180)		(13,797,779)

Revenues from fee based services are as follows:

	As at March 31,
	2013		2014		2015
	US$		US$		US$
e-commerce marketplace fees		2,147,008		3,249,096		4,255,268
Subscription service		1,894,896		1,956,982		2,255,980
Total		4,041,904		5,206,078		6,511,248

The following is a reconciliation of the segment assets to the total assets as at March 31, 2014 and 2015.

	As at March 31,
	2013		2014		2015
	US$		US$		US$
India Online business		35,577,371		24,960,743		13,204,415
US Publishing business		820,713		2,447,659		881,567
Total segment assets		36,398,084		27,408,402		14,085,982
Investment, at cost		1,404,987		—		—
Rediff.com India Employee trust		45,931		45,137		46,990
Total assets		37,849,002		27,453,539		14,132,972

Revenues are attributed to individual countries according to the location of the customers.

Revenues derived from external customers are as follows:

	Years ended March 31,
	2013		2014		2015
	US$		US$		US$
United States and Canada		3,030,249		3,314,354		2,372,700
India		12,241,845		12,176,561		12,306,537
Rest of the world		386,610		629,882		658,939
Total revenues		15,658,704		16,120,797		15,338,176

No single customer accounted for 10 percent or more of the total revenues for the years ended March 31, 2013, 2014 and 2015.

Long-lived assets by location are as follows:

	As of March 31,
	2014		2015
	US$		US$
United States and Canada		5,912		—
India		3,565,310		—
Total		3,571,222		—