8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported): February 21, 2011

Krispy Kreme Doughnuts, Inc.

(Exact name of registrant as specified in its charter)

Commission File Number 001-16485

North Carolina	56-2169715
(State or other jurisdiction of	(I.R.S. Employer
incorporation or organization)	Identification No.)
370 Knollwood Street, Winston-Salem, North	27103
Carolina	(Zip Code)
(Address of principal executive offices)

Registrant’s telephone number, including area code: (336) 725-2981

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

oSoliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

oPre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

oPre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 8.01 Other Events.

Krispy Kreme Doughnuts, Inc. Senior Vice President and President—International, Jeffrey B. Welch, was quoted regarding Krispy Kreme’s international growth in an article from Thailand news outlet The Nation dated February 21, 2011. A copy of the article (“Krispy Kreme Planning 20 Thai Stores”) is furnished as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated herein by reference.

Cautionary Note Regarding Forward-Looking Statements

Information contained in this Current Report on Form 8-K (including its exhibit), other than historical information, should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on management’s beliefs, assumptions and expectations of our future economic performance, considering the information currently available to management. These statements are not statements of historical fact. Forward-looking statements involve risks and uncertainties that may cause our actual results, performance or financial condition to differ materially from the expectations of future results, performance or financial condition we express or imply in any forward-looking statements. The words “believe,” “may,” “could,” “will,” “should,” “anticipate,” “estimate,” “expe ct,” “intend,” “objective,” “seek,” “strive” or similar words, or the negative of these words, identify forward-looking statements. Factors that could contribute to these differences include, but are not limited to: the quality of company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; our ability to implement our new domestic operating model; currency, economic, political and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients; compliance with government regulations relating to food products and franchising; our relationships with off-premises customers; our ability to protect our trademarks and trade secrets; restrictions on our operations and compliance with covenants contained in our secured credit facilities; changes in customer preferences and perceptions; risks associated with competition; and increased costs or other effects of new government regulations relating to healthcare benefits. These and other risks and uncertainties, which are described in more detail in the Company’s most recent Annual Report on Form 10-K and other reports and statements filed with the United States Securities and Exchange Commission, are difficult to predict, involve uncertainties that may materially affect actual results and may be beyond the Company’s control, and could cause actual results and developments to be materially different from those expressed or implied by any of these forward-looking statements. New factors emerge from time to time, and it is not possible for management to predict all such factors or to assess the impact of each such factor on the Company. Any forward-looking statement speaks only as of the date on which such statement is made, and th e Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made.

Item 9.01. Financial Statements and Exhibits

	(d)
Exhibit 99.1	Krispy Kreme Planning 20 Thai Stores (The Nation; February 21, 2011)

SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

			KRISPY KREME DOUGHNUTS, INC.
			Registrant
Date: February 22, 2011	By:	/s/	Darryl R. Marsch
			Darryl R. Marsch
			Senior Vice President and General Counsel

EXHIBIT INDEX

Exhibit 99.1 Krispy Kreme Planning 20 Thai Stores (The Nation; February 21, 2011)

EX-99.1

Business

Krispy Kreme planning 20 Thai stores

Published on February 21, 2011

US-based Krispy Kreme Doughnuts plans to double its number of international stores in the next five years, says Jeff Welch, the company's international president, in an exclusive interview with The Nation.

In Thailand, local franchisee KDN wants to open 20 Krispy Kreme stores in the next five years.

Welch said the company currently had 210 Krispy Kreme stores in the US, of which the company owns 80-90. The rest are franchised.

The company also has about 430 international stores in 21 countries outside the US, all of which are franchised.

"We would like to double the number of international stores to close to 1,000 outlets in five years. We also plan for significant growth in the US," said Welch.

"We have lots of room to grow in Thailand. In the next five years, we will also see a lot of growth in Europe in terms of new countries," he added.

Welch said the company started expanding in Asia in 2004, when the first franchised store opened in Korea. Thailand is the latest country to get a Krispy Kreme franchise, with the first outlet opening in Bangkok about five months ago.

The company currently has about 100 franchised stores in seven markets in Asia - excluding Australia - including the Philippines, Thailand, Korea, Japan and Indonesia. It also has about 150 outlets in six countries in the Middle East and 50 in the United Kingdom.

"We will continue to expand our franchised outlets in the existing 21 markets around the world as well as opening new markets in Europe, South America and Asia. About 50 new Krispy Kreme franchised stores will open this year," said Welch.

He said in many new markets like Bangkok, people already knew about Krispy Kreme Doughnuts as they had travelled, lived or studied overseas. They also loved the brand, he said.

Welch said appropriate locations for stores were those where lots of people gathered, went shopping and socialised. Types of Krispy Kreme store include 110-square-metre factory stores, 50-square-metre fresh shops and 10-square-metre kiosks.

Ausanee Mahagitsiri, chief executive officer of KDN, local franchisee of Krispy Kreme Doughnuts in Thailand, said the first Krispy Kreme store at Siam Paragon served more than 1,000 customers a day.

"We are interested in more than 10 potential locations both downtown and in the outskirts of Bangkok for opening new Krispy Kreme franchised outlets. We want to open between two to three new stores every year," said Ausanee.

She said the company planned to open about 20 stores in the next five years, focusing on the capital.

"We would like to share between 1 per cent and 2 per cent of the Bt2-billion doughnut market in Thailand this year. However, we want to see a significant market share of between 5 and 10 per cent in the next five years," she said. She added that the overall doughnut market in Thailand was growing about 10 per cent annually.

Welch said that due to its location, Bangkok could be a central supply point for ingredients and supplies such as boxes, cups and plastic bags in Southeast Asia.

By 2015, the Asean Economic Community (AEC) will be fully implemented and allow free flow of finished products and ingredients within the region with reduced or non-existent import duty or other trade barriers.

Welch added that by setting up a central supply chain, the company could pool its purchases of ingredients and supplies, generating economies of scale.

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