Exhibit 23.1

                       CONSENT OF INDEPENDENT ACCOUNTANTS

We hereby consent to the incorporation by reference in the Registration
Statements on Form S-8 (Nos.333-38236, 333-38250, 333-47326, 333-87092,
333-97787), S-4 (No. 333-103434) and S-3 (Nos. 333-70336, 333-101365, 333-99211,
333-88758) of Krispy Kreme Doughnuts, Inc. of our report dated March 13, 2003
relating to the financial statements, which appears in the Annual Report to
Shareholders, which is incorporated in this Annual Report on Form 10-K. We also
consent to the incorporation by reference of our report dated March 13, 2003
relating to the financial statement schedule, which appears in this Form 10-K.

Greensboro, North Carolina
May 2, 2003