8-K

 

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of Earliest Event Reported): February 28, 2011

Arbitron Inc.
__________________________________________
(Exact name of registrant as specified in its charter)

Delaware	1-1969	52-0278528
_____________________ (State or other jurisdiction	_____________ (Commission	______________ (I.R.S. Employer
of incorporation)	File Number)	Identification No.)
9705 Patuxent Woods Drive, Columbia, Maryland		21046
_________________________________ (Address of principal executive offices)		___________ (Zip Code)

Registrant’s telephone number, including area code: 410-312-8000

Not Applicable
______________________________________________
Former name or former address, if changed since last report

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

[  ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[  ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[  ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
[  ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

On February 8, 2011, Arbitron Inc. (the "Company") announced that Richard J. Surratt, age 50, had been named Executive Vice President, Finance of the Company effective as of February 6, 2011 and that the Company intended to transition Mr. Surratt into the role of Chief Financial Officer as soon as is practicable.

Effective as of February 28, 2011, the Board of Directors of the Company appointed Mr. Surratt as Executive Vice President, Finance and Chief Financial Officer of the Company. Mr. Surratt succeeds Sean R. Creamer, who was promoted in June 2010 to Executive Vice President, U.S. Media Services, responsible for the Company's radio and cross-platform services and operations.

The material terms of Mr. Surratt’s offer letter and retention agreement are summarized in the Form 8-K filed by the Company on February 8, 2011.

Item 7.01 Regulation FD Disclosure.

Effective as of February 28, 2011, the Board of Directors of the Company appointed Richard J. Surratt as Executive Vice President, Finance and Chief Financial Officer. A copy of the press release announcing the appointment is attached hereto as Exhibit 99.1 and incorporated herein by reference.

Item 9.01 Financial Statements and Exhibits.

Exhibit 99.1 Press Release of Arbitron Inc. dated March 2, 2011 announcing the appointment of Richard J. Surratt as Executive Vice President, Finance and Chief Financial Officer

The information in Item 7.01 of this Form 8-K and attached Exhibit shall not be deemed "filed" for purposes of Section 18 of the Exchange Act or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933 or the Exchange Act, except as expressly set forth by specific reference in such a filing.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	Arbitron Inc.
March 2, 2011	By:	Timothy T. Smith
		Name: Timothy T. Smith
		Title: Executive Vice President, Business Development and Strategy, Chief Legal Officer, and Secretary

Exhibit Index

Exhibit No.	Description
99.1	Press Release of Arbitron Inc. dated March 2, 2011 announcing the appointment of Richard J. Surratt as Executive Vice President, Finance and Chief Financial Officer

EX-99.1

Press
Information

Company Contact: Thom Mocarsky
Arbitron Inc.
410-312-8239
thom.mocarsky@arbitron.com

Press Contact: Kim Myers
Arbitron Inc.
410-312-8500
kim.myers@arbitron.com
FOR IMMEDIATE RELEASE

Richard J. Surratt Appointed Chief Financial Officer of Arbitron Inc.

COLUMBIA, MD; March 2, 2011 – Arbitron Inc. (NYSE: ARB) today announced that its Board of Directors has appointed Richard J. Surratt to the position of Executive Vice President, Finance and Chief Financial Officer.

Mr. Surratt succeeds Sean R. Creamer, who was promoted in June 2010 to Executive Vice President, U.S. Media Services, responsible for the Company’s radio and cross-platform services and operations.

Mr. Surratt joined Arbitron on February 6, 2011 as Executive Vice President, Finance.

From 2007 to 2009, Mr. Surratt was President and Chief Executive Officer at Voyager Learning Company, a K-12 education software company. Richard joined Voyager Learning in 2005 as Senior Vice President and Chief Financial Officer.

From 1999 to 2005, Mr. Surratt worked as Executive Vice President, Chief Financial Officer and Treasurer at Atlantic Coast Airlines Holdings, Inc., a publicly traded company that operated regional airline Independence Air.

Prior to Atlantic Coast Airlines Holdings, Mr. Surratt held positions at Mobil Corporation from 1991 to 1999, including Director, Mergers and Acquisitions Group; Treasurer, Latin America; Senior Associate – Global Capital Markets; and Senior Financial Analyst.

Mr. Surratt received an M.B.A. from Stanford Graduate School of Business, Stanford, CA; an M.S., Fluid Mechanics and Thermal Sciences from The George Washington University, Washington, D.C. and a B.S. Marine Engineering Systems from U.S. Merchant Marine Academy, Kings Point, New York.

Mr. Surratt is a Director of Cambium Learning Group, Inc., (NASDAQ: ABCD), a Dallas- based education solutions company.

About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media – radio, television, cable and out-of-home – as well as advertisers and advertising agencies. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter™ (PPM^TM) and PPM 360™, new technologies for media and marketing research.

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Portable People Meter™, PPM™ and PPM 360™ are marks of Arbitron Inc.