8-K

 

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of Earliest Event Reported): September 15, 2010

Arbitron Inc.
__________________________________________
(Exact name of registrant as specified in its charter)

Delaware	1-1969	52-0278528
_____________________ (State or other jurisdiction	_____________ (Commission	______________ (I.R.S. Employer
of incorporation)	File Number)	Identification No.)
9705 Patuxent Woods Drive, Columbia, Maryland		21046
_________________________________ (Address of principal executive offices)		___________ (Zip Code)

Registrant’s telephone number, including area code: 410-312-8000

Not Applicable
______________________________________________
Former name or former address, if changed since last report

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

[  ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[  ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[  ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
[  ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

(d) On September 15, 2010, Erica Farber was re-appointed to the Board of Directors of Arbitron Inc. (the "Company") to serve until the next annual meeting of stockholders of the Company, or until her earlier death, resignation or removal. Additional information about Ms. Farber is included in the Company’s press release issued on September 15, 2010, which is attached as Exhibit 99.1 to this Current Report on Form 8-K and incorporated herein by reference.

Ms. Farber will participate in the Company’s previously disclosed Non-Employee Director Incentive Program. In connection with joining the Company’s Board of Directors, on September 15, 2010, Ms. Farber received a one-time grant of 4,500 deferred stock units, which deferred stock units will vest in three equal installments of 1,500 deferred stock units over a three-year period and will be payable no sooner than six months following Ms. Farber’s termination of service as a director of the Company. The award is in the form of the Company’s standard 2008 Equity Compensation Plan Director Deferred Stock Unit Agreement - Initial Grant under the Arbitron Inc. 2008 Equity Compensation Plan, which will be filed as an exhibit to the Company’s Form 10-Q for the quarter ended September 30, 2010.

Item 9.01 Financial Statements and Exhibits.

Exhibit 99.1 Press Release of Arbitron Inc. dated September 15, 2010

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	Arbitron Inc.
September 15, 2010	By:	Timothy T. Smith
		Name: Timothy T. Smith
		Title: Executive Vice President, Business Development and Strategy & Chief Legal Officer & Secretary

Exhibit Index

Exhibit No.	Description
99.1	Press Release of Arbitron Inc. dated September 15, 2010

EX-99.1

Press
Information

Investor Contact: Thom Mocarsky
Arbitron Inc.
410-312-8239
Thom.mocarsky@arbitron.com

FOR IMMEDIATE RELEASE

ERICA FARBER REJOINS ARBITRON INC. BOARD OF DIRECTORS

COLUMBIA MD, September 15, 2010 – Arbitron Inc. (NYSE:ARB) announced today that the Company’s Board of Directors has re-appointed Erica Farber as a Director of Arbitron. Ms. Farber previously served as an Arbitron Director from March 2001 to July 2006. Ms Farber was a member of the Nominating Committee and chaired the Compensation and Human Resources Committee.

Ms. Farber voluntarily relinquished her seat on the Arbitron board in July 2006 when VNU, then owner of Nielsen Media Research, was in the process of acquiring Radio & Records, Inc., where she held the post of Publisher & Chief Executive Officer.

A veteran of the radio and broadcasting industries, Ms Farber is currently the Chief Executive Officer of the radio consulting and Internet service provider, The Farber Connection LLC, a firm she founded in 2010. From August 2006 to January 2009, she was a Publisher and President at Radio & Records, a division of The Nielsen Company. During her career, Ms. Farber held several positions at Radio & Records, Inc. including Publisher and Chief Executive Officer from 1996 to 2006 and Chief Operating Officer from 1994 to 1996.

Philip Guarascio, Chairman of the Arbitron Board of Directors, commented, “We are especially pleased that Erica has accepted our invitation to rejoin our Board. She is well respected within the radio and broadcasting industry and has first hand knowledge of the issues and challenges facing those businesses. Her background will provide us with a valuable perspective and will be especially useful in guiding Arbitron’s development and growth.”

In 2000, Ms. Farber received an American Broadcast Pioneer Award from the Broadcasters’ Foundation and she was consistently voted one of “The Most Influential Women in Radio” by the readers of Radio Ink Magazine. She currently serves as a Director for the Broadcast Foundation and the Library of American Broadcasting. She is also President of the Society of Singers.

About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing research firm providing insights to the radio, television, cable, online radio and out-of-home industries – as well as to advertisers and advertising agencies. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter^TM (PPM™) and PPM 360™, new technologies for media and marketing research.

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Portable People Meter™, PPM™ and PPM 360™ are marks of Arbitron Inc.