8-K

 

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of Earliest Event Reported): June 2, 2010

Arbitron Inc.
__________________________________________
(Exact name of registrant as specified in its charter)

Delaware	1-1969	52-0278528
_____________________ (State or other jurisdiction	_____________ (Commission	______________ (I.R.S. Employer
of incorporation)	File Number)	Identification No.)
9705 Patuxent Woods Drive, Columbia, Maryland		21046
_________________________________ (Address of principal executive offices)		___________ (Zip Code)

Registrant’s telephone number, including area code: 410-312-8000

Not Applicable
______________________________________________
Former name or former address, if changed since last report

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

[  ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[  ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[  ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
[  ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 7.01 Regulation FD Disclosure.

On June 2, 2010, Arbitron Inc. and Spanish Broadcasting System, Inc. jointly issued a press release regarding their entry into a settlement agreement and extension of ratings agreement. A copy of the press release is attached as Exhibit 99.1 to this Current Report and incorporated by reference herein.

Item 9.01 Financial Statements and Exhibits.

Exhibit 99.1 Press Release of Arbitron Inc. and Spanish Broadcasting System, Inc. dated June 2, 2010

The information in this Form 8-K and attached Exhibit shall not be deemed "filed" for purposes of Section 18 of the Exchange Act or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933 or the Exchange Act, except as expressly set forth by specific reference in such a filing.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	Arbitron Inc.
June 2, 2010	By:	Sean P. Mulcahy
		Name: Sean P. Mulcahy
		Title: Deputy General Counsel, Legal and Business Affairs, and Assistant Secretary

Exhibit Index

Exhibit No.	Description
99.1	Press Release of Arbitron Inc. and Spanish Broadcasting System, Inc. dated June 2, 2010

EX-99.1

Press
Information Contact: Deirdre Blackwood
Arbitron Inc.
410-312-8523
didi.blackwood@arbitron.com

Arbitron and Spanish Broadcasting System enter into settlement agreement

COCONUT GROVE, FL and COLUMBIA MD, June 2, 2010 – Spanish Broadcasting System, Inc. (NASDAQ: SBSA) (SBS) and Arbitron Inc. (NYSE: ARB) announce today that they have entered into a settlement agreement. SBS will resume encoding its broadcast signals for all of its markets that use the Arbitron’s Portable People Meter™ (PPM™) radio ratings service, and SBS has extended its agreement with Arbitron for the use of PPM ratings in those markets.

Frank Flores, SBS Chief Revenue Officer, endorsed the outcome, noting: “Both Arbitron and SBS are committed to working together to address SBS’s previously-voiced concerns about the impact of the PPM service on minority radio broadcasters.” Flores added that, “SBS is gratified that it has reached an amicable resolution with Arbitron.”

“SBS is a valued client, and we look forward to growing our relationship, and moving forward together in a productive and meaningful way” said William T. Kerr, Arbitron Chief Executive Officer and President. “We believe that the radio industry is best served when Arbitron and broadcasters work collaboratively.”

About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as leading radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Urban format genres. The Company also owns and operates Mega TV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events in the major U.S. markets and Puerto Rico. In addition, the Company operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com.

About Arbitron
Arbitron Inc. (NYSE: ARB) is a media and marketing information services firm primarily serving radio, television, cable, advertising agencies, advertisers, retailers, out-of-home media, and online media. Arbitron’s core businesses are measuring and estimating network and local market radio audiences across the United States; providing application software used for analyzing our media audience and marketing information data; and providing consumer, shopping, and other media usage information services. The Company has developed the Portable People Meter^TM, a new technology for media and marketing research.

Portable People Meter^TM and PPM^TM are marks of Arbitron Inc.
PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.

Forward-Looking Statements

This press release contains certain forward-looking statements. These forward-looking statements, which are included in accordance with the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, may involve known and unknown risks, uncertainties and other factors that may cause SBS’s or Arbitron’s actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this press release. Although SBS and Arbitron believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, neither company can give any assurance that actual results will not differ materially from these expectations. Forward-looking statements, which are based upon certain assumptions and describe future plans, strategies and expectations of SBS and Arbitron, are generally identifiable by use of the words “may,” “will,” “expect,” “believe,” “anticipate,” “intend,” “could,” “estimate,” “might,” or “continue” or the negative or other variations thereof or comparable terminology. Factors that could cause actual results, events and developments to differ are included from time to time in SBS’s and Arbitron’s public reports filed with the Securities and Exchange Commission. All forward-looking statements made herein are qualified by these cautionary statements and there can be no assurance that the actual results, events or developments referenced herein will occur or be realized. SBS and Arbitron undertake no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operation results.