Prepaid Expenses And Other Current Assets (Schedule Of Prepaids And Other Current Assets) (Details) (USD $) In Thousands, unless otherwise specified	Mar. 31, 2012	Dec. 31, 2011
Prepaid Expenses And Other Current Assets [Abstract]
Survey participant incentives and prepaid postage	$ 2,637	$ 1,770
Prepaid income taxes		1,984
Prepaid Scarborough royalty	2,114
Insurance recovery receivables	399	993
Other	1,366	2,394
Prepaids and other current assets	$ 6,516	$ 7,141

The total of the amounts paid in advance for capitalized costs that will be expensed with the passage of time or the occurrence of a triggering event, and will be charged against earnings within one year or the normal operating cycle, if longer, and the aggregate carrying amount of current assets, as of the balance sheet date, not separately presented elsewhere in the balance sheet. Current assets are expected to be realized or consumed within one year (or the normal operating cycle, if longer).

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Carrying amount as of the balance sheet date of amounts paid for royalties in advance of when the expense is to be recognized, which will occur within one year or in the normal operating cycle, if longer.

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- Definition

Carrying amount as of the balance sheet date of payments made in advance for income and other taxes, which will be charged against earnings within one year or the normal operating cycle, if longer.

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