Exhibit 23.2

Consent of Independent Registered Public Accounting Firm

The Board of Directors
Arbitron Inc:

We consent to the use of our reports dated March 2, 2009, with respect to the consolidated balance sheets of Arbitron Inc. (the Company), as of December 31, 2008 and 2007, and the related consolidated statements of income, stockholders’ (deficit) equity, comprehensive income and cash flows for each of the years in the three-year period ended December 31, 2008, and the related financial statement schedule and the effectiveness of internal control over financial reporting as of December 31, 2008, which reports appear in the December 31, 2008 annual report on Form 10-K of Arbitron.

Our report relating to the consolidated financial statements refers to the Company’s adoption of the recognition and disclosure provisions and the measurement date provisions of Statement of Financial Accounting Standards No. 158, Employer’s Accounting for Defined Benefit Pension and Other Postretirement Plans, on December 31, 2006 and 2008, respectively and Financial Accounting Standards Board Interpretation No. 48, Accounting for Uncertainty in Income Taxes, on January 1, 2007.

/s/ KPMG LLP

Baltimore, Maryland
March 3, 2009