8-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934

Date of report (Date of earliest event reported): March 6, 2007

ARBITRON INC.

(Exact name of registrant as specified in its charter)

Delaware	1-1969	52-0278528
(State or other jurisdiction	(Commission	(IRS Employer
of incorporation)	File Number)	Identification Number)

142 West 57th Street
New York, New York	10019-3300
(Address of principal executive offices)	(Zip Code)

(212) 887-1300

(Registrant’s telephone number, including area code)

Not applicable

(Former name or former address, if changed since last report)

     Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 7.01      Regulation FD Disclosure

           Arbitron Inc. is scheduled to present at the Bear Stearns 20th Annual Media Conference to be held at The Breakers Hotel in Palm Beach, Florida on Tuesday, March 6, 2007. A copy of the slide show presentation to be made at the conference is attached hereto as Exhibit 99.1.

           The information in this Form 8-K (including Exhibit 99.1) shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934 (the “Exchange Act”) or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933 or the Exchange Act, except as expressly set forth by specific reference in such a filing.

Item 9.01      Financial Statements and Exhibits

      (d)            Exhibits

                       The following exhibit relating to Item 7.01 shall be deemed to be furnished, and not filed:

                       99.1      Slide Show Presentation of Arbitron Inc.

SIGNATURES

          Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this Report to be signed on its behalf by the undersigned thereunto duly authorized.

		ARBITRON INC.
Date: March 5, 2007	By:	/s/ Timothy T. Smith
		Timothy T. Smith
		Executive Vice President, Legal and Business Affairs, Chief Legal Officer and Secretary

EX-99.1

Exhibit 99.1

Arbitron Inc. NYSE: ARB A world leader in media and marketing information services

Forward-Looking Statements Statements made in this presentation that are not historical in nature, particularly regarding expected performance in 2007 and future years, are forward-looking statements. These forward-looking statements are based on current expectations and assumptions, and entail various risks and uncertainties that could cause actual results to differ materially from those expressed in such forward-looking statements. Important factors known by the company that could cause such material differences are discussed from time to time in Arbitron's filings with the Securities and Exchange Commission, including in particular the risk factors discussed under the caption "ITEM 1A - Risk Factors" in our Annual Report on Form 10-K.

NYSE: ARB Leading media and marketing research firm Established: 1949 Reverse spin Ceridian: March 2001 Headquarters: New York Research and Technology center: Columbia, MD 1,900 employees Market cap: $1.3 billion

Company Profile Technology and methods innovator Worldwide reputation Credibility Quality Integrity Attractive investment thesis

Radio ratings 70% Consumer retail and media profiles 10% Software 16% Custom and international 4% Revenue Profile

Marketplace Profile 4,613 Radio Stations 1,725 Advertising Agencies 349 Broadcast TV Stations 410 Advertisers 177 Newspapers 91 Out-of-Home Customers 79 Cable TV Customers Revenue Composition Revenue Composition By customer base By customer base Radio related 85% Other 15% Clients counts as of February 2007

Why Invest in Arbitron? Strong financial foundation Sustainable competitive advantage Well-defined strategies for growth

Strong Financial Foundation Consistent revenue growth Healthy margins Superior returns Solid cash flow Strong balance sheet

Sustainable Competitive Edge Established as "currency" in core market Proactive defensive strategies in place Extensive patent portfolio

Well-Defined Growth Strategies Portable People MeterTM (PPM) electronic ratings for radio Project Apollo for media and marketing research (using PPM) Joint ventures and acquisitions

Portable People Meter

PPM for Ratings: Status Report + Top 50 market rollout under way Dozen+ major broadcasters signed Agency support universal and vocal + MRC accreditation in Houston-Galveston + Philadelphia, Houston-Galveston and New York on track for 2007 Major groups engaged Encoding holdouts now aboard - - Five groups funding late 2007 competitive test

Project Apollo

Project Apollo: Status Report + National panel (11,000 persons) up since Jan '05 + Seven advertisers on Steering Committee P&G, Unilever, Kraft, Pepsi, Pfizer, SC Johnson, Wal-Mart - $6.8 billion in ad spend +/- Broadcast and cable TV encoding complete + Joint LLC formed (Arbitron + Nielsen) + Initial findings "show promise" (Wall Street Journal: Feb 27) Decision due mid-'07

What We Expect Arbitron's Marketplace Goals Enhanced revenue from radio ratings An extended period of competitive advantage Secure international flanks Growing revenue base among advertisers, marketers and additional media

What We Expect Arbitron's Financial Goals Radio margins restored to historical levels on an enhanced base at end of PPM rollout Larger, more diversified revenue base due to Project Apollo and acquisitions / joint ventures Optimized capital structure

Financial Metrics 2002 2003 2004 2005 2006 2007 EBIT 86 93 98 101 84 Revenue 250 274 297 310 329 350 EBIT Margin 0.343 0.339 0.332 0.3273 0.2551 2001-2006 Revenue CAGR = 7.7% $ in Millions Guidance $347-$354 Impact of planned PPM rollout spending (2007 will be trough year) EPS: $1.42 $1.63 $1.92 $2.14 $1.68 $1.30-$1.50 Revenue EBIT EBIT Margin

Guidance 2007 revenue growth: +5.5 to 7.5 percent 2007 earnings per share: $1.30-$1.50 2008 outlook: Revenue growth to double digits EBIT growth higher than revenue growth Process of restoring margins begins

EBIT Reconciliation Years Ended December 31, 2002, through 2006 (in millions) '02 '03 '04 '05 '06 EBIT $86 $93 $98 $101 $84 Net Interest (16) (12) (6) (1) (3) Income Tax (27) (31) (31) (33) (30) Net Income $43 $50 $61 $67 $51 Arbitron's management believes earnings before interest and income taxes (EBIT) are useful in evaluating Arbitron's historical results since it excludes certain items not directly related to core operating performance. EBIT is calculated by adding net interest expense and income tax expense to net income.

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