10-Q

77 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

FORM 10-Q

þ Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

For the quarterly period ended June 30, 2017

o Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

COMMISSION FILE NO. 000-30380

PETRONE WORLDWIDE, INC.

(Exact name of registrant as specified in its charter)

Nevada	87-0652348
(State or other jurisdiction of	(I.R.S. Employer
incorporation or organization)	Identification No.)

2200 N. Commerce Parkway, Weston, FL	33326
(Address of principal executive offices)	(Zip Code)

(855) 297-3876

(Registrant’s telephone number, including area code)

Former name, former address and former fiscal year, if changed since last report: Not applicable.

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

þYes o No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

þYes o No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	☐	Accelerated filer	☐
Non-accelerated filer	☐	Smaller reporting company	☒
(Do not check if a smaller reporting company)
Emerging growth company	☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐ 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

oYes  þ No

As of August 14, 2017, the registrant had 51,961,038 shares of common stock, par value $0.001 per share, issued and outstanding.

1 

PETRONE WORLDWIDE, INC.

FORM 10-Q

June 30, 2017

INDEX

		Page
Part I. Financial Information
	Item 1. Financial Statements	3
	Consolidated Balance Sheets—June 30, 2017 (unaudited) and December 31, 2016	3
	Consolidated Statements of Operations– Three and Six Months Ended June 30, 2017 and 2016 (unaudited)	4
	Consolidated Statements of Cash Flows – Six Months Ended June 30, 2017 and 2016 (unaudited)	5
	Notes to Unaudited Consolidated Financial Statements	6
	Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations	17
	Item 3. Quantitative and Qualitative Disclosures about Market Risk	26
	Item 4. Controls and Procedures	26
Part II. Other Information
	Item 1. Legal Proceedings	27
	Item 1A. Risk Factors	27
	Item 2. Unregistered Sales of Equity Securities and Use of Proceeds	27
	Item 3. Defaults Upon Senior Securities	28
	Item 4. Mine Safety Disclosures	28
	Item 5. Other Information	28
	Item 6. Exhibits	28
Signatures		29

2 

PART I. FINANCIAL INFORMATION

Item 1. Financial Statements

PETRONE WORLDWIDE, INC. AND SUBSIDIARY
CONSOLIDATED BALANCE SHEETS

	June 30,			December 31,
	2017			2016
		(Unaudited)
ASSETS
CURRENT ASSETS:
Cash	$	17,898		$	2,991
Accounts receivable, net		71,289			66,940
Inventory		12,617			—
Prepaid expenses and other current assets		20,411			35,994
Advances to supplier		140,515			131,246
Total Current Assets		262,730			237,171
TOTAL ASSETS	$	262,730		$	237,171
LIABILITIES AND STOCKHOLDERS' DEFICIT
CURRENT LIABILITIES:
Convertible notes payable, net	$	257,381		$	25,689
Loans payable		47,663			42,293
Accounts payable		65,293			93,616
Accrued expenses		23,053			13,572
Advances from customers		4,334			79,780
Due to related party		4			224
Derivative liabilities		843,309			5,070,848
Total Current Liabilities		1,241,037			5,326,022
TOTAL LIABILITIES		1,241,037			5,326,022
STOCKHOLDERS' DEFICIT:
Preferred stock, $.001 par value, 10,000,000 shares authorized;
Series A preferred stock: $.001 par value; 1,000,000 shares authorized; 1,000,000 shares issued and outstanding at June 30, 2017 and December 31, 2016		1,000			1,000
Common stock: $.001 par value, 2,500,000,000 shares authorized; 37,147,677 and 28,609,897 issued and outstanding at June 30, 2017 and December 31, 2016, respectively		37,148			28,610
Additional paid-in capital		4,563,020			4,164,884
Accumulated deficit		(5,579,475	)		(9,283,345	)
TOTAL STOCKHOLDERS' DEFICIT		(978,307	)		(5,088,851	)
TOTAL LIABILITIES AND STOCKHOLDERS' DEFICIT	$	262,730		$	237,171
See accompanying notes to unaudited consolidated financial statements.

3 

PETRONE WORLDWIDE, INC. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)
		For the Three Months Ended						For the Six Months Ended
		June 30,						June 30,
		2017			2016			2017			2016
REVENUES:
Product segment	$	125,101		$	63,808		$	363,067		$	171,429
Logistic services segment		22,049			—			48,436			—
Total Revenues		147,150			63,808			411,503			171,429
COST OF REVENUES:
Product segment		100,019			58,626			292,772			133,896
Logistic services segment		22,248			—			63,142			—
Total Cost of Revenues		122,267			58,626			355,914			133,896
GROSS PROFIT		24,883			5,182			55,589			37,533
OPERATING EXPENSES:
Compensation and related benefits		80,000			32,000			98,500			33,000
Consulting fees		40,058			64,574			50,058			144,340
Professional fees		50,458			33,388			97,843			98,804
Rent expense		760			13,059			2,128			35,216
General and administrative expenses		21,434			50,946			52,984			144,616
Total Operating Expenses		192,710			193,967			301,513			455,976
LOSS FROM OPERATIONS		(167,827	)		(188,785	)		(245,924	)		(418,443	)
OTHER INCOME (EXPENSES):
Interest expenses		(191,450	)		(87,525	)		(365,474	)		(145,633	)
Debt issuance and settlement expenses		(121,700	)		—			(121,700	)		—
Gain on derivative liabilities		637,127			14,693			4,436,968			55,500
Total Other Income (Expenses)		323,977			(72,832	)		3,949,794			(90,133	)
NET INCOME (LOSS)	$	156,150		$	(261,617	)	$	3,703,870		$	(508,576	)
NET INCOME (LOSS) PER COMMON SHARE:
Basic	$	0.00		$	(0.01	)	$	0.12		$	(0.02	)
Diluted	$	0.00		$	(0.01	)	$	(0.00	)	$	(0.02	)
WEIGHTED AVERAGE COMMON SHARES OUTSTANDING:
Basic		31,962,477			22,733,853			30,627,968			22,485,739
Diluted		210,671,481			22,733,853			209,336,972			22,485,739
See accompanying notes to unaudited consolidated financial statements.

4 

PETRONE WORLDWIDE, INC. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
		For the Six Months Ended
		June 30,
		2017			2016
CASH FLOWS FROM OPERATING ACTIVITIES
Net income (loss)	$	3,703,870		$	(508,576	)
Adjustments to reconcile net income (loss) to net cash used in operating activities:
Amortization of debt discount to interest expense		237,014			92,971
Stock-based compensation		19,333			117,149
Stock-based interest expense for debt issuance costs and modification		93,030			28,000
Debt issuance and settlement expenses		52,501			—
Gain on derivative liabilities		(4,436,968	)		(55,500	)
Change in operating assets and liabilities:
Accounts receivable		(4,349	)		(16,977	)
Prepaid expenses and other current assets		(3,750	)		—
Inventory		(12,617	)		—
Advances to supplier		(9,269	)		(97,872	)
Accounts payable		(28,323	)		(35,445	)
Accrued expenses		9,481			2,497
Advances from customers		(75,446	)		—
NET CASH USED IN OPERATING ACTIVITIES		(455,493	)		(473,753	)
CASH FLOWS FROM FINANCING ACTIVITIES
Proceeds from related party advances		49,680			—
Repayment of related party advances		(49,900	)		(35,879	)
Proceeds from convertible debt		465,250			—
Repayment of convertible debt		—			(131,644	)
Proceeds from loans payable		65,000			—
Repayment of loans payable		(59,630	)		—
Proceeds from sale of common stock and subscription receivable		—			480,000
NET CASH PROVIDED BY FINANCING ACTIVITIES		470,400			312,477
NET  INCREASE (DECREASE) IN CASH		14,907			(161,276	)
CASH, beginning of period		2,991			208,064
CASH, end of period	$	17,898		$	46,788
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
Cash paid for:
Interest	$	21,144		$	50,122
Income taxes	$	—		$	—
SUPPLEMENTAL DISCLOSURE OF NON-CASH INVESTING AND FINANCING ACTIVITIES:
Reclassification of derivative liability to equity	$	34,257		$	12,786
Debt discount for derivative liabilities	$	243,686		$	—
Common stock issued for debt conversion	$	25,322		$	—
Common stock issued for debt discount	$	221,564		$	—
See accompanying notes to unaudited consolidated financial statements.

5 

 PETRONE WORLDWIDE, INC. AND SUBSIDIARY

NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2017

NOTE 1 – ORGANIZATION AND BASIS OF PRESENTATION

Organization

Petrone Worldwide, Inc. (the “Company”) was incorporated as Sheridan Industries, Inc. on December 14, 1998 in the State of Nevada. On December 31, 1998, the Company changed its name to Diabetex International Corp. and effective February 18, 2014, the Company changed its name to Petrone Worldwide, Inc. The Company is in the hospitality industry and is a supplier of tabletop kitchenware and hotel room products thru an exclusive licensing agreement with a leading supplier. Additionally, in August 2016, the Company began providing logistic services to one customer.

On January 29, 2014 and effective March 3, 2014, the Company entered into a purchase agreement (the “Purchase Agreement”) with Petrone Food Works, Inc. (“PFW”) and the shareholder of PFW. Pursuant to the Purchase Agreement, the Company acquired 100% of PFW’s issued and outstanding common stock from the PFW shareholder in exchange for the issuance of 11,760,542 shares of the Company’s common stock, representing 98.4% of the outstanding common stock, (the “Exchange”), after giving effect to a 1-for-500 reverse stock split (the “Reverse Stock Split”) which resulted in 195,607 common shares outstanding prior to the Exchange for liabilities of $30,000. Accordingly, the PFW shareholder became a shareholder of the Company and PFW became a subsidiary of the Company. The Exchange has been accounted for as a reverse-merger and recapitalization since the stockholder of PFW obtained voting and management control of the Company. PFW is the acquirer for financial reporting purposes and the Company is the acquired company. Consequently, the assets and liabilities and the operations reflected in the historical financial statements prior to the Exchange are those of PFW and was recorded at the historical cost basis of PFW, and the consolidated financial statements after completion of the Exchange included the assets and liabilities of both the Company and PFW and the Company’s consolidated operations from the closing date of the Exchange. All share and per share data in the accompanying consolidated financial statements have been retroactively restated to reflect the effect of the Reverse Stock Split and recapitalization. PFW was formed under the laws of the State of Nevada in October 2013.  

On July 12, 2017, the board of directors of the Company and a stockholder holding a majority of the Company’s voting power took action by written consent to approve an amendment to the Company’s articles of incorporation to increase its authorized capital stock from 910,000,000 to 2,510,000,000 shares, of which 2,500,000,000 will be common stock and 10,000,000 will be preferred stock.

Basis of Presentation and Principles of Consolidation

The Company’s unaudited consolidated financial statements include the financial statements of its wholly-owned subsidiary, Petrone Food Works, Inc. (inactive). All significant intercompany accounts and transactions have been eliminated in consolidation.

The unaudited consolidated financial statements for the three and six months ended June 30, 2017 and 2016 have been prepared by us pursuant to the rules and regulations of the Securities and Exchange Commission. In the opinion of management, all adjustments necessary to present fairly our financial position, results of operations, and cash flows as of June 30, 2017 and 2016, and for the periods then ended, have been made. Those adjustments consist of normal and recurring adjustments. Certain information and note disclosures normally included in our annual financial statements prepared in accordance with generally accepted accounting principles have been or omitted. The unaudited consolidated financial statements should be read in conjunction with the audited consolidated financial statements as of and for the year ended December 31, 2016 and footnotes thereto included in the Company’s Annual Report on Form 10-K filed with the SEC on May 4, 2017. The results of operations for the three and six months ended June 30, 2017 are not necessarily indicative of the results to be expected for the full year.

Going concern

These unaudited consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the settlement of liabilities and commitments in the normal course of business. As reflected in the accompanying unaudited consolidated financial statements, the Company had a loss from operations of $245,924 and $418,443 for the six months ended June 30, 2017 and 2016, respectively. The net cash used in operations were $455,493 and $473,753 for the six months ended June 30, 2017 and 2016, respectively. Additionally, the Company had an accumulated deficit, stockholders’ deficit and working deficit of $5,579,475, $978,307 and $978,307, respectively, at June 30, 2017. These factors raise substantial doubt about the Company’s ability to continue as a going concern for twelve months from the issuance date of this report. Management cannot provide assurance that the Company will ultimately achieve profitable operations or become cash flow positive, or raise additional debt and/or equity capital.

6 

PETRONE WORLDWIDE, INC. AND SUBSIDIARY

NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2017

Going concern (continued)

The Company is seeking to raise capital through additional debt and/or equity financings to fund its operations in the future. Although the Company has historically raised capital from sales of equity and from the issuance of promissory notes, there is no assurance that it will be able to continue to do so. If the Company is unable to raise additional capital or secure additional lending in the near future, management expects that the Company will need to curtail its operations. These consolidated financial statements do not include any adjustments related to the recoverability and classification of assets or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

Use of estimates

The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates. Significant estimates for the six months ended June 30, 2017 and 2016 include estimates on allowance for doubtful accounts, estimates of current and deferred income taxes and deferred tax valuation allowances, the fair value of derivative liabilities, and the fair value of non-cash equity transactions.

Fair value of financial instruments and fair value measurements

FASB ASC 820 — Fair Value Measurements and Disclosures, defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 820 requires disclosures about the fair value of all financial instruments, whether or not recognized, for financial statement purposes. Disclosures about the fair value of financial instruments are based on pertinent information available to the Company on June 30, 2017. Accordingly, the estimates presented in these financial statements are not necessarily indicative of the amounts that could be realized on disposition of the financial instruments. FASB ASC 820 specifies a hierarchy of valuation techniques based on whether the inputs to those valuation techniques are observable or unobservable. Observable inputs reflect market data obtained from independent sources, while unobservable inputs reflect market assumptions. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurement) and the lowest priority to unobservable inputs (Level 3 measurement). The three levels of the fair value hierarchy are as follows:

Level 1- Inputs are unadjusted quoted prices in active markets for identical assets or liabilities available at the measurement date.

Level 2- Inputs are quoted prices for similar assets and liabilities in active markets, quoted prices for identical or similar assets and liabilities in markets that are not active, inputs other than quoted prices that are observable, and inputs derived from or corroborated by observable market data.

Level 3- Inputs are unobservable inputs that reflect the reporting entity’s own assumptions on what assumptions the market participants would use in pricing the asset or liability based on the best available information.

The carrying amounts reported in the consolidated balance sheets for cash and cash equivalents, accounts receivable, loans, accounts payable, accrued expenses, and other payables approximate their fair market value based on the short-term maturity of these instruments.

The Company analyzes all financial and non-financial instruments with features of both liabilities and equity under the FASB’s accounting standard for such instruments. Under this standard, financial and non-financial assets and liabilities are classified in their entirety based on the lowest level of input that is significant to the fair value measurement.

The Company accounts for one instrument at fair value using level 3 valuation. 

	At June 30, 2017					At December 31, 2016
Description		Level 1	Level 2		Level 3		Level 1	Level 2		Level 3
Derivative liabilities		—	—	$	843,309		—	—	$	5,070,848

7 

PETRONE WORLDWIDE, INC. AND SUBSIDIARY

NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2017

Fair value of financial instruments and fair value measurements (continued)

A roll forward of the level 3 valuation financial instruments is as follows:

	Derivative Liabilities
Balance at December 31, 2016	$	5,070,848
Initial valuation of derivative liabilities included in debt discount		243,686
Initial valuation of derivative liabilities included in gain on derivative liabilities		808,385
Reclassification of derivative liabilities to equity upon conversion		(34,257	)
Change in fair value included in net income		(5,245,353	)
Balance at June 30, 2017	$	843,309

ASC 825-10 “Financial Instruments”, allows entities to voluntarily choose to measure certain financial assets and liabilities at fair value (fair value option). The fair value option may be elected on an instrument-by-instrument basis and is irrevocable, unless a new election date occurs. If the fair value option is elected for an instrument, unrealized gains and losses for that instrument should be reported in earnings at each subsequent reporting date. The Company did not elect to apply the fair value option to any outstanding instruments. 

Accounts receivable

The Company recognizes an allowance for losses on accounts receivable in an amount equal to the estimated probable losses net of recoveries. The allowance is based on an analysis of historical bad debt experience, current receivables aging, and expected future write-offs, as well as an assessment of specific identifiable customer accounts considered at risk or uncollectible. The expense associated with the allowance for doubtful accounts is recognized as general and administrative expense. At June 30, 2017 and December 31, 2016, the Company has established, based on a review of its outstanding balances, an allowance for doubtful accounts in the amounts of $3,375. 

Inventory

Inventory, consisting of finished goods related to the Company’s products are stated at the lower of cost or market utilizing the weighted average method. A reserve is established when management determines that certain inventories may not be saleable. If inventory costs exceed expected market value due to obsolescence or quantities in excess of expected demand, the Company will record reserves for the difference between the cost and the market value. These reserves are recorded based on estimates.

Derivative liabilities

The Company has certain financial instruments that are embedded derivatives associated with capital raises. The Company evaluates all its financial instruments to determine if those contracts or any potential embedded components of those contracts qualify as derivatives to be separately accounted for in accordance with FASB ASC 815-10-05-4 and 815-40.  This accounting treatment requires that the carrying amount of any embedded derivatives be recorded at fair value at issuance and marked-to-market at each balance sheet date.  In the event that the fair value is recorded as a liability, as is the case with the Company, the change in the fair value during the period is recorded as either income or expense. Upon conversion or exercise, the derivative liability is marked to fair value at the conversion date and then the related fair value is reclassified to equity. 

Revenue recognition

Pursuant to the guidance of ASC Topic 605, the Company recognizes sales when persuasive evidence of an arrangement exists, delivery has occurred or services have been provided, the purchase price is fixed or determinable and collectability is reasonably assured. The Company’s standard terms are “ex works”, with title transferring to its customer at the Company suppliers’ loading docks or upon embarkation with risk of loss being assumed by the customer at the shipping point. The Company has a small percentage of sales with other terms, and revenue is recognized in accordance with the terms of the related customer purchase order. Shipping and handling costs billed to customers are recognized in revenue. Advances from customers at June 30, 2017 and December 31, 2016 amounted to $4,334 and $79,780, respectively, and consist of prepayments from customers for merchandise that had not yet been shipped. The Company will recognize the deposits as revenue when customers take delivery of the goods and title to the assets is transferred to customers in accordance with the Company’s revenue recognition policy.

For logistics services performed, the Company recognizes revenue upon performance and completion of services rendered.

8 

 PETRONE WORLDWIDE, INC. AND SUBSIDIARY

NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2017

Income (loss) per share of common stock

Basic income (loss) per share is computed by dividing net income (loss) available to common shareholders by weighted average number of shares of common stock outstanding during each period. Diluted earnings (loss) per share is computed by dividing net income (loss) available to common shareholders by the weighted average number of shares of common stock, common stock equivalents and potentially dilutive securities outstanding during the period using the treasury stock method and as-if converted method. Potentially dilutive common shares and participating securities are excluded from the computation of diluted shares outstanding if they would have an anti-dilutive impact on the Company’s net losses. The following table presents a reconciliation of basic and diluted net income per share:

	Three Months Ended June 30,						Six Months Ended June 30,
	2017			2016			2017			2016
Income (loss) per common share - basic:
Net income (loss)	$	156,150			(261,617	)	$	3,703,870			(508,576	)
Weighted average common shares outstanding - basic		31,962,477			22,733,853			30,627,968			22,485,739
Net income (loss) per common share - basic	$	0.00			(0.01	)	$	0.12			(0.02	)
Income (loss) per common share - diluted:
Net income (loss) – basic	$	156,150			(261,617	)	$	3,703,870			(508,576	)
Add: interest of convertible debt		10,627			—			14,286			—
Less: expense of debt discount upon assumed conversion		(166,111	)		—			(426,597	)		—
Less: gain on derivative liabilities		(637,127	)		—			(4,436,968	)		—
Numerator for income (loss) per common share - diluted	$	(636,461	)		(261,617	)	$	(1,145,409	)		(508,576	)
Weighted average common shares outstanding – basic		31,962,477			22,733,853			30,627,968			22,485,739
Effect of dilutive securities:
Convertible notes payable		178,709,004			—			178,709,004			—
Weighted average common shares outstanding – diluted		210,671,481			22,733,853			209,336,972			22,485,739
Net income (loss) per common share - diluted	$	(0.00	)		(0.01	)	$	(0.00	)		(0.02	)

For the three and six months ended June 30, 2017 and 2016, potentially dilutive common shares were excluded from the computation of diluted shares outstanding as they would have an anti-dilutive impact on the Company’s net loss and consisted of the following:

	Three Months Ended June 30,				Six Months Ended June 30,
	2017		2016		2017		2016
Convertible notes		—		449,523		—		449,523

9 

 PETRONE WORLDWIDE, INC. AND SUBSIDIARY

NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2017

NOTE 2 – CONVERTIBLE NOTES

Securities Purchase Agreements and Debentures

Peak securities purchase agreement and debenture  

On October 24, 2016 (the “Issuance Date”), the Company entered into a securities purchase agreement (the “SPA”) with Peak One Opportunity Fund, L.P., an accredited investor (“Peak”), whereby Peak agreed to invest up to $346,500 (the “Purchase Price”) in the Company in exchange for the convertible debentures, upon the terms and subject to the conditions thereof. Pursuant to the SPA, the Company issued a convertible debenture to Peak on October 26, 2016, in the original principal amount of $85,000, which bears interest at 0% per annum (the “First Debenture”). On October 26, 2016, the Company received net cash proceeds of $70,000 under this convertible note which was net of debt issuance costs and legal fees of $15,000 which were treated as a debt discount and will be amortized into interest expense over the term of the respective note. Each convertible debenture issued pursuant to the SPA and any accrued and unpaid interest relating to each convertible debenture, is due and payable three years from the issuance date of the respective convertible debenture. Any amount of principal or interest that is due under each convertible debenture, which is not paid by the respective maturity date, will bear interest at the rate of 18% per annum until it is satisfied in full. In connection with the issuance of the SPA, in 2016, the Company issued 650,000 shares of the Company’s common stock to Peak.

Peak is entitled to, at any time or from time to time, convert each convertible debenture issued under the SPA into shares of the Company’s common stock, at a conversion price per share (the “Conversion Price”) equal to either: (i) if no event of default has occurred under the respective convertible debenture and the date of conversion is prior to the date that is one hundred eighty days after the issuance date of the respective convertible debenture, $0.25, or (ii) if an event of default has occurred under the respective convertible debenture or the date of conversion is on or after the date that is one hundred eighty days after the issuance date of the respective convertible debenture, the lesser of (a) $0.25 or (b) 65% of the lowest closing bid price of the common stock for the twenty trading days immediately preceding the date of the date of conversion (provided, further, that if either the Company is not DWAC operational at the time of conversion or the common stock is traded on the OTC Pink at the time of conversion, then 65% shall automatically adjust to 60%), subject in each case to equitable adjustments resulting from any stock splits, stock dividends, recapitalizations or similar events.

The Company may redeem each convertible debenture issued under the SPA, upon not more than two days written notice, for an amount (the “Redemption Price”) equal to: (i) if the Redemption Date is ninety days or less from the date of issuance of the respective convertible debenture, 105% of the sum of the Principal Amount so redeemed plus accrued interest, if any; (ii) if the Redemption Date is greater than or equal to ninety one days from the date of issuance of the respective convertible debenture and less than or equal to one hundred twenty days from the date of issuance of the respective convertible debenture, 110% of the sum of the Principal Amount so redeemed plus accrued interest, if any; (iii) if the Redemption Date is greater than or equal to one hundred twenty one days from the date of issuance of the respective convertible debenture and less than or equal to one hundred fifty days from the date of issuance of the respective convertible debenture, 120% of the sum of the Principal Amount so redeemed plus accrued interest, if any; (iv) if the Redemption Date is greater than or equal to one hundred fifty one days from the date of issuance of the respective convertible debenture and less than or equal to one hundred eighty days from the date of issuance of the respective convertible debenture, 130% of the sum of the Principal Amount so redeemed plus accrued interest, if any; and (v) if either (1) the respective convertible debenture is in default but the Buyer consents to the redemption notwithstanding such default or (2) the Redemption Date is greater than or equal to one hundred eighty one days from the date of issuance of the respective convertible debenture, 140% of the sum of the Principal Amount so redeemed plus accrued interest, if any.

On May 8, 2017, in connection with the Peak Debentures, the Company entered into a settlement agreement (the “Settlement Agreement”) with Peak. In connection with the Settlement Agreement, the Company paid cash of $69,700 to Peak and Peak waived all existing events of default (including deferred interest at the default rate) and agreed that if the Company elects to redeem all or any part of the then-outstanding debenture, the Redemption Price shall be the par value of the debenture so redeemed. Additionally, on May 9, 2017, the Company entered into a forbearance agreement with Peak (the “Peak Forbearance Agreement”) whereby Peak waived any event of default, as defined in the Peak debenture, that were triggered by the Company’s execution of the December 2, 2016 debt purchase and assignment agreement, as well as any rights provided in the Peak Debenture that would permit Peak to incorporate and terms of the Rosen Note (including but not limited to the use of $0.003 as a conversion price per share). In connection with the Peak Forbearance Agreement, the Company issued 800,000 shares of its common stock valued at $32,000 (see Note 6). Additionally, in June 2017, the Company issued 3,380,951 shares of its common stock upon conversion of note principal of $17,600 (see Note 6).

Crown Bridge securities purchase agreement and debenture

On November 18, 2016 (the “Closing Date”), the Company consummated a transaction with an accredited investor (“Crown”), whereby, upon the terms and subject to the conditions of that certain securities purchase agreement (the “SPA”), Crown agreed to invest up to $340,000 (the “Purchase Price”) in our Company in exchange for a convertible promissory note in the principal amount of $400,000 (the “Crown Bridge Note”). The Crown Bridge Note carries a prorated original issue discount of $60,000 and bears interest at the rate of 6% per year. Through December 31, 2016, Crown funded the two tranches under the Crown Bridge Note in principal amounts aggregating $80,000 and the Company received net proceeds of $62,000 in cash after debt issuance costs of $18,000 which were treated as a debt discount and will be amortized into interest expense over the term of the respective note.

Each tranche funded under the Crown Bridge Note (each a “Tranche”), coupled with the accrued and unpaid interest relating to that respective Tranche, is due and payable twelve months from the funding date of the respective Tranche. Any amount of principal or interest that is due under each Tranche, which is not paid by the respective maturity date, will bear interest at the rate of 22% per annum until it is satisfied in full. Crown is entitled to, at any time or from time to time, convert each Tranche under the Crown Bridge Note into shares of the Company’s common stock, at a conversion price per share equal to fifty five percent (55%) of the lowest traded price of the common stock for the twenty trading days immediately preceding the date of the date of conversion, upon the terms and subject to the conditions of the Note. In connection with the issuance of the First Tranche of the Crowne Bridge Note and SPA, in 2016, the Company issued 450,000 shares of the Company’s common stock to Crown and in connection with the issuance of the first Tranche of the Crowne Bridge Note, in 2016, the Company issued 50,000 shares of the Company’s common stock to Crown. In January 2017, in connection with the Crowne Bridge Note, the Company issued 50,000 shares of the Company’s common stock to Crown. These shares were valued on the date of grant at $0.0685 per share or $3,425 based on the quoted trading price of the Company’s common stock on date of grant. In January 2017, in connection with the issuance of these shares, the Company recorded debt issuance costs of $3,425.

10 

 PETRONE WORLDWIDE, INC. AND SUBSIDIARY

NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2017

The Crown Bridge Note contains representations, warranties, events of default, beneficial ownership limitations, prepayment options, and other provisions that are customary of similar instruments. 

On April 12, 2017, in connection with certain with the Crown Bridge Notes, the Company entered into a forbearance agreement (the “Forbearance Agreement”) with Crown whereby Crown waived any event of default, as defined in the Crown Bridge Notes, that were triggered by the Company’s execution of the December 2, 2016 debt purchase and assignment agreement as well as any rights provided in the Crown Bridge Notes that would permit Crown to incorporate and terms of the Rosen Note (including but not limited to the use of $0.003 as a conversion price per share). In connection with this Forbearance Agreement, the Company increased the principal amounts due under the Crown Bridge Notes by $20,000.

Additionally, in June 2017, the Company issued 1,300,000 shares of its common stock upon the conversion of principal note balance of $7,723 and fees of $500 (see Note 6).

Labrys securities purchase agreement and debenture

On February 13, 2017, the Company consummated a transaction with Labrys Fund, L.P. (“Labrys”), whereby, upon the terms and subject to the conditions of that certain securities purchase agreement (the “First SPA”), the Company issued a convertible promissory note in the principal amount of $110,000 (the “First Note”) to Labrys. The Company received proceeds of $100,000 in cash from Labrys. The First Note bears interest at the rate of 12% per year. The First Note is due and payable six months from the issue date of the First Note. The Company may prepay the First Note at any time during the initial 180 days after the issue date of the First Note, without any prepayment penalty, by paying the face amount of the First Note plus accrued interest through such prepayment date. Any amount of principal or interest that is due under the First Note, which is not paid by the maturity date, will bear interest at the rate of 24% per annum until the First Note is satisfied in full. Labrys is entitled to, at any time or from time to time, convert the First Note into shares of the Company’s common stock, at a conversion price per share equal to fifty five percent (55%) of the lowest traded price or closing bid price of the Company’s common stock for the twenty (20) trading days immediately preceding the date of the date of conversion, upon the terms and subject to the conditions of the First Note. In connection with the issuance of the First Note, the Company agreed to issue 1,341,463 shares of its common stock (the “First Shares”) to Buyer, provided, however, that the First Shares must be returned to the Company’s treasury if the Company prepays the First Note as provided above. On February 20, 2017, the Company entered into an amendment to the First Note, whereby the Holder agreed to return the First Shares to treasury.

On February 21, 2017, the Company consummated a transaction with Labrys, whereby, upon the terms and subject to the conditions of that certain securities purchase agreement (the “Second SPA”), the Company issued a convertible promissory note in the principal amount of $65,000 (the “Second Note”) to Labrys. The Company received proceeds of $58,000 in cash from Labrys. The Second Note bears interest at the rate of 12% per year. The Second Note is due and payable six months from the issue date of the Second Note. The Company may prepay the Second Note at any time during the initial 180 days after the issue date of the Second Note, without any prepayment penalty, by paying the face amount of the Second Note plus accrued interest through such prepayment date. Any amount of principal or interest that is due under the Second Note, which is not paid by the maturity date, will bear interest at the rate of 24% per annum until the Second Note is satisfied in full. Labrys is entitled to, at any time or from time to time, convert the Second Note into shares of the Company’s common stock, at a conversion price per share equal to fifty five percent (55%) of the lowest traded price or closing bid price of the Company’s common stock for the twenty (20) trading days immediately preceding the date of the date of conversion, upon the terms and subject to the conditions of the Second Note. In connection with the issuance of the Second Note, the Company issued 1,497,000 shares of its common stock (the “Second Shares”) to Buyer (see Note 6). The Second Note contains representations, warranties, events of default, beneficial ownership limitations, and other provisions that are customary of similar instruments. These notes contains representations, warranties, events of default, beneficial ownership limitations, and other provisions that are customary of similar instruments.

11 

 PETRONE WORLDWIDE, INC. AND SUBSIDIARY

NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2017

Auctus Fund, LLC securities purchase agreement and debenture

On April 19, 2017 and amended on May 4, 2017, the Company consummated a transaction with Auctus Fund, LLC. (“Auctus”), whereby, upon the terms and subject to the conditions of a securities purchase agreement (the “Auctus Securities Purchase Agreement”), the Company issued a convertible promissory note in the principal amount of $235,000 (the “Auctus Note”) to Auctus. The Company received proceeds of $217,250 in cash from Auctus which is net of offering costs of $17,750. The Auctus Note bears interest at the rate of 10% per annum and is due on January 12, 2018. The Company may redeem they Auctus Note upon not more than three days written notice, for an amount (the “Redemption Price”) equal to: (i) if the Redemption Date is 120 days or less from the date of issuance of the Auctus Note, 135% of the sum of the Principal Amount so redeemed plus accrued interest, if any; and (ii) if the Redemption Date is greater than or equal to 121 days from the date of issuance of the respective convertible debenture and less than or equal to 240 days from the date of After the expiration of 240 days, The Company shall have no right of prepayment. Any amount of principal or interest that is due under the Auctus Note, which is not paid by the maturity date, will bear interest at the rate of 24% per annum until the Auctus Note is satisfied in full. Auctus is entitled to, at any time or from time to time, convert the Auctus Note into shares of the Company’s common stock, at a conversion price per share equal to fifty five percent (55%) of the lowest traded price or closing bid price of the Company’s common stock for the twenty five (25) trading days immediately preceding the date of the date of conversion, upon the terms and subject to the conditions of the Auctus Note. In connection with the issuance of the Auctus Note, the Company issued 1,509,829 shares of its common stock to Auctus as a commitment fee. These common shares were valued at $0.04 per share, or $63,564, based on the quoted trading price of the Company’s common stock on the note date. In connection with the issuance of these shares, the Company recorded a debt discount of $63,564 which will be amortized into interest expense over the term on the note. The Auctus Note contains representations, warranties, events of default, beneficial ownership limitations, and other provisions that are customary of similar instruments.

EMA Financial, LLC securities purchase agreement and debenture

On June 22, 2017, the Company consummated a transaction with EMA Financial, LLC. (“EMA”), whereby, upon the terms and subject to the conditions of a securities purchase agreement (the “EMA Securities Purchase Agreement”), the Company issued a convertible promissory note in the principal amount of $100,000 (the “EMA Note”) to EMA. The Company received proceeds of $90,000 in cash from EMA, which is net of offering costs of $10,000. The EMA Note bears interest at the rate of 10% per annum and is due on June 22, 2018. The Company may redeem the EMAs Note upon not more than three days written notice, for an amount (the “Redemption Price”) equal to: (i) if the Redemption Date is 120 days or less from the date of issuance of the EMA Note, 135% of the sum of the Principal Amount so redeemed plus accrued interest, if any; and (ii) if the Redemption Date is greater than or equal to 121 days from the date of issuance of the respective convertible debenture and less than or equal to 240 days from the date of After the expiration of 240 days, Any amount of principal or interest that is due under the EMA Note, which is not paid by the maturity date, will bear interest at the rate of 24% per annum until the EMA Note is satisfied in full. EMA is entitled to, at any time or from time to time, convert the EMA Note into shares of the Company’s common stock, at a conversion price per share equal to fifty five percent (55%) of the lowest traded price or closing bid price of the Company’s common stock for the twenty five (25) trading days immediately preceding the date of the date of conversion, upon the terms and subject to the conditions of the EMA Note. The EMA Note contains representations, warranties, events of default, beneficial ownership limitations, and other provisions that are customary of similar instruments.

Rosen convertible note 

In 2013, the Company entered into a convertible promissory note agreement with an individual in the amount of $20,000. The note was non-interest bearing, unsecured and was due on demand. The note was convertible into shares of stock of the Company at the market price on the date of conversion. Pursuant to ASC Topic 470-20 (Debt with conversion and other options), since these convertible notes had fixed conversion price at market, the Company determined it had a fixed monetary amounts that can be settled for the debt. Accordingly, no derivative liability was calculated. On December 2, 2016, the Company entered into a debt purchase and assignment agreement with the debt holder whereby a convertible note in the principal amount of $20,000 was assigned to a third party and the Company entered into a new convertible note agreement (the “Rosen Note”) for $20,000 which became immediately convertible at $.003 per common share. On December 2, 2016, $5,700 of the principal amount was converted into 1,900,000 shares of the Company’s common stock. At June 30, 2017 and December 31, 2016, one note remained due in the principal amount of $14,300.  

Derivative liabilities pursuant to securities purchase agreements and debentures

In connection with the issuance of the Peak, Crown Bridge, Labrys, Auctus and EMA debentures, the Company determined that the terms of these debentures contain terms that included a down-round provision under which the conversion price and exercise price could be affected by future equity offerings undertaken by the Company or contain terms that are not fixed monetary amounts at inception. Accordingly, under the provisions of FASB ASC Topic No. 815-40, “Derivatives and Hedging – Contracts in an Entity’s Own Stock”, the embedded conversion options contained in the convertible instruments are accounted for as derivative liabilities at the date of issuance and are adjusted to fair value through earnings at each reporting date. Additionally, since there is an undeterminable amount of shares issuable under the debentures, the Company accounted for the Rosen Note under the provisions of FASB ASC Topic No. 815-40. The fair value of the embedded conversion option derivatives were determined using the Binomial valuation model.

12 

 PETRONE WORLDWIDE, INC. AND SUBSIDIARY

NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2017

In connection with the issuance of debentures during the six months ended June 30, 2017, on the initial measurement date of the Labrys, Auctus and EMA debentures, the fair values of the embedded conversion option derivatives of $1,052,071 was recorded as derivative liabilities, $808,385 was charged to current period operations as initial derivative expense, and $243,686 was recorded as a debt discount and will be amortized into interest expense over the term of the respective note.

At the end of the period, the Company revalued the embedded conversion option derivative liabilities. In connection with these revaluations, the Company recorded derivative income of $5,245,353 and $55,500 for the six months ended June 30, 2017 and 2016, respectively.

For the six months ended June 30, 2017 and 2016, amortization of debt discounts related to convertible debentures amounted to $237,014 and $92,971, respectively, which has been included in interest expenses on the accompanying unaudited consolidated statements of operations. 

During the six months ended June 30, 2017, the fair value of the derivative liabilities were estimated using the Binomial option pricing method with the following assumptions:

	Six months ended June 30, 2017
Dividend rate		0
Term (in years)		2.58  to 0.01 years
Volatility		157.2	%
Risk-free interest rate		0.76% to 1.55%

At June 30, 2017 and December 31, 2016, convertible promissory notes consisted of the following:

	June 30, 2017			December 31, 2016
Principal amount	$	683,978		$	179,300
Less: unamortized debt discount		(426,597	)		(153,611	)
Convertible notes payable, net	$	257,381		$	25,689

NOTE 3 – LOANS PAYABLE

On September 23, 2016, the Company entered into a business loan and security agreement with EBF Partners, LLC (the “EBF Loan”). Pursuant to the EBF Loan, the Company borrowed $20,000. The Company is required to repay the EBF Loan by making daily payments of $204 on each business day until the purchased amount of $28,200 is paid in full. Each payment is deducted directly from the Company’s bank accounts. The EBF Loan has an effective interest rate of approximately 116%, is secured by the Company’s assets and is personally guaranteed by the Company’s chief executive officer. On January 25, 2017, the Company entered into a business loan and security agreement with EBF Partners, LLC (the “Second EBF Loan”). Pursuant to the Second EBF Loan, the Company borrowed $25,000 and repaid the EBF Loan. The Company is required to repay the EBF Loan by making daily payments of $235 on each business day until the purchased amount of $35,250 is paid in full. On June 8, 2017, the Company entered into a business loan and security agreement with EBF Partners, LLC (the “Third EBF Loan”). Pursuant to the Third EBF Loan, the Company borrowed $40,000 and repaid the Second EBF Loan. The Company is required to repay the EBF Loan by making daily payments of $376 on each business day until the purchased amount of $56,400 is paid in full. Each payment is deducted directly from the Company’s bank accounts. The Third EBF Loan has an effective interest rate of approximately 123%, is secured by the Company’s assets and is personally guaranteed by the Company’s chief executive officer. During the six months ended June 30, 2017, the Company borrowed $65,000 and repaid principal amounts of $42,677 and at June 30, 2017 and December 31, 2016, amounts due under the EBF Loan amounted to $36,853 and $14,529, respectively.

On September 26, 2016, the Company entered into a business loan and security agreement with On Deck Capital, Inc. (the “On Deck Loan”). Pursuant to the On Deck Loan, the Company borrowed $35,000 and received net proceeds of $34,125 after paying a loan origination fee of $875. The Company is required to repay the On Deck Loan by making 252 daily payments of $190 on each business day until the purchased amount of $47,951 is paid in full. Each payment is deducted directly from the Company’s bank accounts. The On Deck Loan has an effective interest rate of approximately 66%, is secured by the Company’s assets and is personally guaranteed by the Company’s chief executive officer. During 2017, the Company repaid principal amounts of $16,953 and at June 30, 2017 and December 31, 2016, amounts due under the On Deck Loan amounted to $10,810 and $27,764, respectively.

13 

 PETRONE WORLDWIDE, INC. AND SUBSIDIARY

NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2017

NOTE 4 – RELATED PARTY TRANSACTIONS

From time to time, the Company receives advances from the Company’s chief executive officer for working capital purposes.  The advances are non-interest bearing and are payable on demand. For the six months ended June 30, 2017, due to related party activity consisted of the following: 

	Six Months ended   June 30, 2017
Balance due to related party at beginning of period	$	224
Working capital advances received		49,680
Repayments made and conversions		(49,900	)
Balance due to related party at end of period	$	4

NOTE 5 - STOCKHOLDERS’ DEFICIT

Preferred stock

The Company’s board of directors authorized the issuance of 10,000,000 the shares of preferred stock in such series and to fix from time to time before issuance thereof the number of shares to be included in any such series and the designation, powers, preferences and relative, participating, optional or other rights, and the qualifications, limitations or restrictions thereof, of such series.

On February 19, 2016, the Board of Directors of the Company authorized and approved to create a new class of voting preferred stock called “Series A Preferred Stock”, consisting of 1,000,000 shares authorized, $0.001 par value. The preferred stock is not convertible into any other class or series of stock and has no liquidation preference value. The Series A Preferred Stock was issued to ensure perpetual control of at least 51% is provided to the holder of the Series A Preferred Stock. On all matters to come before the shareholders of the Company, the holders of Series A Preferred shall have that number of votes per share (rounded to the nearest whole share) equal to the product of (x) the number of shares of Series A Preferred held on the record date for the determination of the holders of the shares entitled to vote (the “Record Date”), or, if no record date is established, at the date such vote is taken or any written consent of shareholders is first solicited, and (y) fifty.

In the event that the votes by the holders of the Series A Preferred Stock do not total at least 51% of the votes of all classes of the Company’s authorized capital stock entitled to vote, then regardless of the provisions of this paragraph, in any such case, the votes cast by a majority of the holders of the Series A Preferred Stock shall be deemed to equal 51% of all votes cast at any meeting of stockholders, or any issue put to the stockholders for voting and the Company may state that any such action approved by at least a majority of the holders of the Series A Preferred Stock was had by majority vote of the holders of all classes of the Company’s capital stock.

On February 19, 2016, the Company issued 1,000,000 shares of Series A Preferred Stock to its chief executive officer. In connection with the issuance of Series A preferred shares, the Company recorded a nominal amount of stock-based compensation of $1,000 since the shares had no economic value, on the date of the issuance of such shares, the Company’s chief executive officer was the majority owner of the Company’s common shares, and the value of such voting rights were not readily and objectively measurable.

Common stock issued for services

For the six months ended June 30, 2017 and 2016, amortization of other prepaid stock-based consulting fees amounted to $19,333 and $117,149, respectively.

Common stock issued in connections with convertible debts

In January 2017, in connection with the Crown Bridge Note (see Note 3), the Company issued 50,000 shares of the Company’s common stock to Crown. These shares were valued on the date of grant at $0.0685 per share or $3,425 based on the quoted trading price of the Company’s common stock on date of grant. In January 2017, in connection with the issuance of these shares, the Company recorded debt issuance costs of $3,425.

On February 21, 2017, in connection with a Convertible Note, the Company issued 1,497,000 shares of its common stock as a debt issuance cost. These common shares were valued at $0.1654 per share based on the quoted trading price of the Company’s common stock on the note date, In connection with the issuance of these shares, the Company recorded debt issuance costs of $89,605, which is included in interest expense, and a debt discount of $158,000 which is being amortized into interest expense over the term on the note (see Note 3).

14 

 PETRONE WORLDWIDE, INC. AND SUBSIDIARY

NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2017

On May 4, 2017, in connection with a Convertible Note, the Company issued 1,509,829 shares of its common stock as a debt issuance cost. These common shares were valued at $0.04 per share based on the quoted trading price of the Company’s common stock on the note date, In connection with the issuance of these shares, the Company recorded a debt discount of $63,564 which is being amortized into interest expense over the term on the note (see Note 3).

On May 8, 2017, the Company entered into a forbearance agreement with Peak (the “Peak Forbearance Agreement”) whereby Peak waived any event of default, as defined in the Peak debenture, that were triggered by the Company’s execution of the December 2, 2016 debt purchase and assignment agreement (See Note 3) as well as any rights provided in the Peak Debenture that would permit Peak to incorporate and terms of the Rosen Note (including but not limited to the use of $0.003 as a conversion price per share). In connection with the Peak Forbearance Agreement, the Company issued 800,000 shares of its common stock. These common shares were valued at $0.04 per share based on the quoted trading price of the Company’s common stock on the agreement date, In connection with the issuance of these shares, the Company recorded debt settlement expense of $32,000.

In June 2017, in connection with the conversion of debt of $25,323 and the payment of fees of $501, the Company issued 4,680,951 shares of common stock. Upon conversion of the debt, the Company reclassified derivative liabilities of $34,257 to paid-in capital.

NOTE 6 – CONCENTRATIONS

Concentrations of credit risk

Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of and cash deposits. The Company places its cash in banks at levels that, at times, may exceed federally insured limits. There were no balances in excess of FDIC insured levels as of June 30, 2017 and December 31, 2016. The Company has not experienced any losses in such accounts through June 30, 2017.

Geographic concentrations of sales

For the six months ended June 30, 2017, total sales to customers located in Europe and the United States represent approximately 88.2% and 11.8% of total consolidated revenues, respectively. No other geographical area accounted for more than 10% of total sales during the six months ended June 30, 2017. For the six months ended June 30, 2016, total sales to customers located in Europe, Asia and Latin America represent approximately 92.3%, 6.4% and 1.3% of total consolidated revenues, respectively

Customer concentrations

For the six months ended June 30, 2017, four customers accounted for approximately 58.9% of total consolidated revenues (31.0%, 8.7% and 7.4% from customers in the product segment, and 11.8% from our only customer in the logistics services segment). For the six months ended June 30, 2016, six customers accounted for approximately 70.3% of total sales (31%, 11.8%, 8.7%, 4%, 6.5% and 4.9% respectively). A reduction in sales from or loss of such customers would have a material adverse effect on the Company’s consolidated results of operations and financial condition.

Vendor concentrations

For the six months ended June 30, 2017 and 2016, the Company purchased substantially all of its products from one supplier. The loss of this supplier may have a material adverse effect on the Company’s consolidated results of operations and financial condition.

NOTE 7 – SEGMENT REPORTING

The Company’s principal operating segments coincide with the types of products or services to be sold. The Company’s two reportable segments for the six months ended June 30, 2017 were (i) the Product Segment and (ii) the Logistics Services Segment. For the six months ended June 30, 2016, the Company only operated in the Product Segment. The Company’s chief operating decision-maker has been identified as the Chairman and CEO, who reviews operating results to make decisions about allocating resources and assessing performance for the entire Company. Segment information is presented based upon the Company’s management organization structure as of June 30, 2017 and December 31, 2016 and the distinctive nature of each segment. Future changes to this internal financial structure may result in changes to the reportable segments disclosed. There are no inter-segment revenue transactions and, therefore, revenues are only to external customers.

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 PETRONE WORLDWIDE, INC. AND SUBSIDIARY

NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
June 30, 2017

Segment operating profits or loss is determined based upon internal performance measures used by the chief operating decision-maker. The Company derives the segment results from its internal management reporting system. The accounting policies the Company uses to derive reportable segment results are the same as those used for external reporting purposes. Management measures the performance of each reportable segment based upon several metrics, including net revenues, gross profit and operating income (loss). Management uses these results to evaluate the performance of, and to assign resources to, each of the reportable segments. The Company manages certain operating expenses separately at the corporate level and does not allocate such expenses to the segments. Segment income (loss) from operations excludes interest income/expense and other income or expenses and income taxes according to how a particular reportable segment’s management is measured. Management does not consider impairment charges, and unallocated costs in measuring the performance of the reportable segments.

Segment information available with respect to these reportable business segments for the three and six months ended June 30, 2017 and 2016 was as follows:

		Three  Months Ended						Six Months Ended
		June 30,						June 30,
		2017			2016			2017			2016
Revenues:
Product segment	$	125,101		$	63,808		$	363,067		$	171,429
Logistics services segment		22,049			—			48,436			—
Total segment and consolidated revenues		147,150			63,808			411,503			171,429
Gross profit (loss):
Product segment		25,082			5,182			70,295			37,533
Logistics services segment		(199	)		—			(14,706	)		—
Total segment and consolidated gross profit		24,883			5,182			55,589			37,533
Loss from operations
Product segment	$	(117,170	)	$	(155,397	)	$	(133,375	)	$	(319,639	)
Logistics services segment		(199	)		—			(14,706	)		—
Total segment income (loss)		(117,369	)		(155,397	)		(148,081	)		(319,639	)
Unallocated income/(costs)		(50,458	)		(33,388	)		(97,843	)		(98,804	)
Total consolidated loss from operations	$	(167,827	)	$	(188,785	)	$	(245,924	)	$	(418,443	)

	June 30, 2017		December 31, 2016
Total assets:
Product segment	$	183,034	$	183,861
Logistics services segment		79,697		53,310
Total segment and consolidated assets	$	262,730	$	237,171

NOTE 8 - SUBSEQUENT EVENTS

From July 1, 2017 through August 10, 2017, in connection with the conversion of debt of $25,414 and the payment of fees of $1,500, the Company issued 14,813,361 shares of common stock.

On July 12, 2017, the board of directors of the Company and a stockholder holding a majority of the Company’s voting power took action by written consent to approve an amendment to the Company’s articles of incorporation to increase its authorized capital stock from 910,000,000 to 2,510,000,000 shares, of which 2,500,000,000 will be common stock and 10,000,000 will be preferred stock.

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Item 2: Management’s Discussion and Analysis of Financial Condition and Results of Operations

Cautionary Note Regarding Forward-Looking Information and Factors That May Affect Future Results

This quarterly report on Form 10-Q contains forward-looking statements regarding our business, financial condition, results of operations and prospects. The Securities and Exchange Commission (the “SEC”) encourages companies to disclose forward-looking information so that investors can better understand a company’s future prospects and make informed investment decisions. This quarterly report on Form 10-Q and other written and oral statements that we make from time to time contain such forward-looking statements that set out anticipated results based on management’s plans and assumptions regarding future events or performance. We have tried, wherever possible, to identify such statements by using words such as “anticipate,” “estimate,” “expect,” “project,” “intend,” “plan,” “believe,” “will” and similar expressions in connection with any discussion of future operating or financial performance. In particular, these include statements relating to future actions, future performance or results of current and anticipated sales efforts, expenses, the outcome of contingencies, such as legal proceedings, and financial results. Factors that could cause our actual results of operations and financial condition to differ materially are set forth in the “Risk Factors” section of our annual report on Form 10-K as filed with the SEC on May 4, 2017, as the same may be updated from time to time in documents that we file with the SEC.

We caution that these factors could cause our actual results of operations and financial condition to differ materially from those expressed in any forward-looking statements we make and that investors should not place undue reliance on any such forward-looking statements. Further, any forward-looking statement speaks only as of the date on which such statement is made, and we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of anticipated or unanticipated events or circumstances. New factors emerge from time to time, and it is not possible for us to predict all of such factors. Further, we cannot assess the impact of each such factor on our results of operations or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements.

The following discussion should be read in conjunction with our unaudited financial statements and the related notes that appear elsewhere in this quarterly report on Form 10-Q.

OVERVIEW

We are an exclusive importer/exporter and distributor of commercial grade tableware products, decorative hotel room amenities, lavatory and bathroom fixtures and furniture, food and beverage service items, and trendy accessories for the Asian and the European marketplaces. Thru an exclusive licensing agreement with a leading supplier, our exclusive brands include Front of the House and Room 360 by FOH. Revenues and related costs of revenues expenses attributable to the sales of these products are included in our Product Segment.  

Our founder, Victor Petrone, has spent over 20 years building a significant global network of buyers, comprised of hotels, resorts and restaurants, for premium, chic, environmentally conscious products and services. We have sales, marketing, and product development expertise primarily in the hospitality business in Europe and Asia. We currently sell and market products under our own proprietary name and we act as exclusive distributors primarily to companies to the hospitality trade. The brand portfolio consists of vendor-approved items for key foreign accounts, which include large hotel groups, such as Marriott Hotel Brands, The Four Seasons Hotel & Resorts, Hilton Worldwide, Hyatt Hotels & Resorts, Starwood Hotel & Resorts, and Fairmont Hotel & Resorts, and smaller hotel chains and upscale restaurants.

On February 4, 2016 and effective March 15, 2016, we entered into a one-year Warehousing and Logistics Agreement (the “Warehousing Agreement”) with Dewan & Sons to undertake JIT (Just In Time) distribution to all Dewan & Sons customers in North America, which includes direct store delivery of Dewan & Sons’ products to retail store, thereby bypassing a retailer’s distribution center to increase inventory and reduce margins. Management believes that in light of increasing port delays, planning for safety stock has become a critical component to reducing fulfillment costs. We expect that our supply chain operational efficiency will bring optimum results with minimum budget expense for Dewan & Sons. We also believe that the further alliance with Dewan & Sons will allow for increased real-time communication with purchasing agents and reduction of minimum order quantities so that smaller, more frequent orders can be placed off-setting long term risks of holding too much inventory. Pursuant to the terms of the Warehousing Agreement, Dewan & Sons agreed to pay us a flat fee for devanning, palletizing, shrink wrapping, labeling and storage. In connection with this Warehousing Agreement, on March 8, 2016, we entered into a contract with Evolution Logistics Corp., a Miami based logistics company (“Evolution Logistics”), pursuant to which Evolution Logistics agreed to manage all of our transportation, warehousing and distribution from origin throughout the United States. Evolution Logistics is a freight forwarder company specializing in distribution to big box retailers, roll outs and expedites cargo. Management believes that it has state of the art operational platform with advanced technology that provides visibility from the purchase order level to the final distribution.

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In August 2016, we began to generate revenues pursuant to the Warehousing Agreement and have begun to utilize the services of Evolution Logistics. Revenues and related costs of revenues expenses attributable to these logistic services are included in our Logistics Services Segment.

In the short term, management plans to raise funds through sales of our common stock for fulfillment (manufacturing, packaging and shipment), which will set the stage for future orders becoming self-funding. Then the next phase of our business plan will be to raise additional funds through common stock offerings to provide working capital to finance several acquisitions. We also intend to continue to strengthen our balance sheet by paying off debt through either exchange of equity for cancellation of debt obligations or the payment of debt obligations with cash.

When possible we have conserved our cash by paying employees, consultants, and independent contractors with our common stock.

RESULTS OF OPERATIONS

The following comparative analysis of results of operations are based primarily on the comparative financial statements, footnotes and related information for the periods identified below and should be read in conjunction with the financial statements and the notes to those statements that are included elsewhere in this report.  

Comparison of Results of Operations for the Three and Six months ended June 30, 2017 and 2016

Revenues:

For the three months and six months ended June 30, 2017, total revenues amounted to $147,150 and $411,503, as compared to $63,808 and $171,429 for the three and six months ended June 30, 2016 respectively. Revenues in our product segment consist of the sale of products including tableware products, decorative hotel room amenities, lavatory and bathroom fixtures and furniture, food and beverage service items, and trendy accessories. In August 2016, we began providing logistics services to one customer. For the three and six months ended June 30, 2017 and 2016, total revenues consisted of the following: 

	Three Months Ended June 30,				Six Months Ended June 30,
	2017		2016		2017		2016
Revenues - product segment:
Products	$	117,007	$	50,619	$	335,176	$	150,069
Shipping		8,094		13,189		27,891		21,360
Total revenues - product segment		125,101		63,808		363,067		171,429
Revenues – logistics services segment		22,049		—		48,436		—
Total consolidated revenues	$	147,150	$	63,808	$	411,503	$	171,429

During the three months ended June 30, 2017, four customers accounted for approximately 72.2% of total consolidated revenues (41.7%, 8.1% and 7.4% from customers in the product segment, and 15.0% from our only customer in the logistics services segment) as compared to four customers accounted for approximately 78.6% of total consolidated revenues (24.3%, 21.6%, 17.0% and 15.6% from customers in the product segment for the three months ended June 30, 2016. During the six months ended June 30, 2017, we generated revenues from four customers in our product segment that accounted for approximately 60.8% of total consolidated revenues (35.1%, 9.9%, 8.4%, and 7.4%, respectively) as compared to revenues from four customers in our product segment that accounted for approximately 54.6% of total consolidated revenues (25.5%, 10.9%, 10.1%, and 8.1%, respectively) for the six months ended June 30, 2016. For the three months end June 30, 2017, there was an increase in revenues in the product segment of $61,293, or 96.1%, and for the six months ended there was an increase in revenues in the product segment of $191,638, or 111.8%, both were attributable to an increase in orders fulfilled during the 2017 period. During the three and six months ended June 30, 2016, we did not operate in our logistic services segment.

Cost of revenues.

Cost of revenues in our product segment includes cost of products and shipping and handling costs. Cost of revenues in our logistics services segment includes cost of outsourced logistic services provided. For the three and six months ended June 30, 2017, cost of revenues amounted to $122,267 and $355,914, as compared to $58,626 and $133,896 for the three and six months ended June 30, 2016.

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For the three and six months ended June 30, 2017 and 2016, total cost of revenues consisted of the following:

	Three Months Ended June 30,				Six Months Ended June 30,
	2017		2016		2017		2016
Cost of revenues - product segment:
Products	$	88,123	$	45,460	$	255,090	$	106,146
Shipping		11,896		13,166		37,682		27,750
Total cost of revenues - product segment		100,019		58,626		292,772		133,896
Cost of revenues – logistics services segment		22,248		—		63,142		—
Total consolidated cost of revenues	$	122,267	$	58,626	$	355,914	$	133,896

Gross profit and gross margin.

For the three months ended June 30, 2017, gross profit amounted to $24,883, or 16.9%, as compared to $5,182, or 8.1%, for the three months ended June 30, 2016. For the six months ended June 30, 2017, gross profit amounted to $55,589, or 13.5%, as compared to $37,533, or 21.9 %, for the six months ended June 30, 2016. Gross margin percentages can fluctuate from period to periods depending on the mix of product sold and operational and pricing efficiencies. We expect gross profits to increase in future periods as revenues increase as we develop our logistics services segment and implement operational and pricing efficiencies.

Operating expenses:

For the three months ended June 30, 2017, operating expenses amounted to $192,710, as compared to $193,967 for the three months ended June 30, 2016, a decrease of $1,257, or 0.7%. For the six months ended June 30, 2017, operating expenses amounted to $301,513, as compared to $455,976 for the six months ended June 30, 2016, a decrease of $154,463 or 33.9%. For the three and six month ended June 30, 2017 and 2016, operating expenses consisted of the following:

	Three Months Ended June 30,				Six Months Ended June 30,
	2017		2016		2017		2016
Compensation and related benefits	$	80,000	$	32,000	$	98,500	$	33,000
Consulting fees		40,058		63,574		50,058		144,340
Professional fees		50,458		33,388		97,843		98,804
Rent expense		760		13,059		2,128		35,216
General and administrative expenses		21,434		50,946		52,984		144,616
Total	$	192,710	$	193,967	$	301,513	$	455,976

· For the three and six months ended June 30, 2017, compensation and related benefit expensed increased by $48,000 or 150.0%, and $63,500 or 198.48% as compared to the three and six months ended June 30, 2016 respectively. The increase was attributable to an increase in compensation paid to our chief executive officer. We expect compensation and related benefit expense to increase in the future as we increase our operations.

· For the three and six months ended June 30, 2017, consulting fees decreased by $24,516, or 38.0%, and $94,282, or 65.3%, as compared to the three and six months ended June 30, 2016, respectively. Consulting fees consists of stock-based consulting fees for business development services. The decrease was attributable to the changes in the amortization of prepaid consulting fees during the 2017 period as compared to the 2016 period.

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· For the three and six months ended June 30, 2017, professional fees increased by $17,070, or 51.1%, and decreased by $961, or 1.0% as compared to the three and six months ended June 30, 2016, respectively. The three month increase was attributable to a $9,313 increase in legal fees, an increase in accounting fees of $2,500 and an increase in other professional fees of $5,257. The six month decrease was attributable to a decrease in accounting fees of $12,500 because we incurred additional accounting fees during the 2016 period for the re-audit of our 2015 and 2014 financial statements, offset by an increase in other professional fees of $11,539.  

· For the three and six months ended June 30, 2017, rent expense fees decreased by $12,299, or 94.2%, and $33,088, or 94.0%, as compared to the three and six months ended June 30, 2016, respectively. These decreases was attributable to a decrease in rent expense for office space located in the United Kingdom and United States. We did not renew our leases upon the expiration of such leases.

· For the three and six months ended June 30, 2017, general and administrative expenses decreased by $29,512, or 57.9%, and $91,632, or 63.4% as compared to the three and six months ended June 30, 2016, respectively. The three month decrease was primarily attributable to a decrease in travel expenses of $28,846, a decrease in computer and internet expense of $3,574 incurred for the upgrade of the our website and logistics capabilities, offset by an increase in other general and administrative expenses of $2,908. The six month decrease was primarily attributable to a decrease in travel expenses of $53,836, a decrease in computer and internet expense of $45,867 incurred for the upgrade of the our website and logistics capabilities, offset by an increase in other general and administrative expenses of $8,071.

Loss from operations.

As a result of the factors described above, for the three months ended June 30, 2017, loss from operations amounted to $167,827 as compared to $188,785 for the three months ended June 30, 2016, a decrease of $20,958, or 11.1% and for the six months ended June 30, 2017, loss from operations amounted to $245,924 as compared to $418,443 for the six months ended June 30, 2016, a decrease of $172,519, or 41.2%. 

Other income (expenses).

Other income (expenses) includes interest expense, debt issuance and settlement expenses and gains or losses on derivative liabilities. For the three months ended June 30, 2017, total other income amounted to $323,977 as compared to other expenses of $72,832 for the three months ended June 30, 2016, a change of $396,809. For the six months ended June 30, 2017, total other income amounted to $3,949,794 as compared to other expenses of $90,133 for the six months ended June 30, 2016, a change of $4,039,927. For the three months ended June 30, 2017, we recorded a gain on derivative liabilities of $637,127, debt issuance and settlement expenses of $121,700, and interest expense of $191,450 as compared to a gain on derivative liabilities of $14,693 and interest expense of $87,525 for the three months ended June 30, 2016. For the six months ended June 30, 2017, we recorded a gain on derivative liabilities of $4,436,968, debt issuance and settlement expenses of $121,700, and interest expense of $365,474 as compared to a gain on derivative liabilities of $55,500 and interest expense of $145,633 for the six months ended June 30, 2016. For the three and six months ended June 30, 2017, the increase in interest expense was attributable to an increase in interested-bearing debt and an increase in the amount of amortization of debt discount. Since our convertible instruments are accounted for as derivative liabilities at the date of issuance and are adjusted to fair value through earnings at each reporting date, we record gains or losses on derivative liabilities which fluctuate each period.

Net income (loss).

As a result of the foregoing, for the three months ended June 30, 2017, net income amounted to $156,150 or $0.00 per common share (basic and diluted), as compared to a net loss of $261,617, or $(0.01) per common share (basic and diluted), for the three months ended June 30, 2016, an change of $417,767, or 159.7%, and for the six months ended June 30, 2017, net income amounted to $3,703,870, or $0.06 per common share (basic) and $0.00 (diluted), as compared to a net loss of $508,576 or, $(0.02), per common share (basic and diluted), for the six months ended June 30, 2015, an change of $4,212,446, or 828.3%. 

LIQUIDITY AND CAPITAL RESOURCES

Liquidity is the ability of an enterprise to generate adequate amounts of cash to meet its needs for cash requirements. We had a working capital deficit of $978,307 and $17,898 of cash as of June 30, 2017 and a working capital deficit of $5,088,851 and $2,991 of cash as of December 31, 2016. The following table sets forth a summary of changes in our working capital (deficit) from December 31, 2016 to June 30, 2017: 

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							December 31, 2016 to June 30, 2017
	June 30, 2017			December 31, 2016			Change		Percentage Change
Working capital (deficit):
Total current assets	$	262,730		$	237,171		$	25,559		10.8	%
Total current liabilities		(1,241,037	)		(5,326,022	)		4,084,985		76.8	%
Working capital (deficit):	$	(978,307	)	$	(5,088,851	)	$	4,110,544		80.8	%

The reduction in working capital deficit was primarily attributable to a decrease in derivative liabilities of $4,227,539 or 83.3%.

Net cash flow used in operating activities was $455,493 for the six months ended June 30, 2017 as compared to net cash used in operating activities of $473,753 for the six months ended June 30, 2016, a decrease of $18,260.

· Net cash flow used in operating activities for the six months ended June 30, 2017 primarily reflected net income of $3,703,870 and the add-back of non-cash items consisting of amortization of debt discount to interest expense of $237,014, a gain on derivative liabilities of $4,436,968, stock-based compensation expense of $19,333, stock-based interest expense for debt issuance costs and modification of $93,030 and debt issuance and settlement expenses of $52,501, and changes in operating assets and liabilities primarily consisting of an increase in accounts receivable of $4,349, an increase in inventory of $12,617, a decrease in advances from customers of $75,446, an increase in advances to supplier of $9,269 and an decrease in accounts payable of $28,323.

· Net cash flow used in operating activities for the three months ended June 30, 2016 primarily reflected a net loss of $508,576 and the add-back of non-cash items consisting of amortization of debt discount to interest expense of $92,971, stock based compensation of $117,149, stock-based interest expense for debt issuance costs and modification of $28,000, and a gain in derivative liabilities of $55,500, and changes in operating assets and liabilities primarily consisting of an increase in accounts receivable of 16,977, an increase in advances to supplier of $97,872, and a decrease in accounts payable of $35,445.

Net cash provided by financing activities was $470,400 for the six months ended June 30, 2017, as compared to net cash provided by financing activities $312,477 for the six months ended June 30, 2016, an increase of $157,923. During the six months ended June 30, 2017, we received net proceeds from the convertible debt of $465,250 and proceeds from loans of $65,000 and we repaid net loans of $59,630. During the six months ended June 30, 2016, we received net proceeds from the sale of common stock and subscriptions receivable of $480,000 and we repaid related party advances of $35,879 and repaid convertible debt of $131,644.

Future Liquidity and Capital Needs.

Our principal future uses of cash are for working capital requirements, including marketing and travel expenses, legal and other professional fees incurred in connection with our SEC filing requirements, and reduction of accrued liabilities and debt. These uses will depend on numerous factors including our revenues, and our ability to control costs. We have historically financed our working capital needs primarily through internally generated funds, from the sale of common stock and from debt financings. We collect cash from our customers based on our sales to them and their respective payment terms. We expect to require additional funds through public or private debt or equity financings to be able to increase marketing for our products and to fully execute our business plan. If we are unable to raise the capital we need, we may need to reduce the scope of our business in order to continue our operations. 

Recent Financings

Loans

On September 23, 2016, we entered into a business loan and security agreement with EBF Partners, LLC (the “EBF Loan”). Pursuant to the EBF Loan, we borrowed $20,000. On January 25, 2017, we entered into a business loan and security agreement with EBF Partners, LLC (the “Second EBF Loan”). Pursuant to the Second EBF Loan, the Company borrowed $25,000 and repaid the first EBF Loan. On June 8, 2017, the Company entered into a business loan and security agreement with EBF Partners, LLC (the “Third EBF Loan”). Pursuant to the Third EBF Loan, we borrowed $40,000 and repaid the Second EBF Loan. We are required to repay the Third EBF Loan by making daily payments of $376 on each business day until the purchased amount of $56,400 is paid in full. Each payment is deducted directly from our bank accounts. The Third EBF Loan has an effective interest rate of approximately 123%, is secured by the Company’s assets and is personally guaranteed by the Company’s chief executive officer. In summary, during the six months ended June 30, 2017, we borrowed $65,000 and repaid principal amounts of $42,677 and at June 30, 2017 and December 31, 2016, amounts due under the EBF Loan amounted to $36,853 and $14,529, respectively.

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On September 26, 2016, we entered into a business loan and security agreement with On Deck Capital, Inc. (the “On Deck Loan”). Pursuant to the On Deck Loan, we borrowed $35,000 and received net proceeds of $34,125 after paying a loan origination fee of $875. We are required to repay the On Deck Loan by making 252 daily payments of $190 on each business day until the purchased amount of $47,951 is paid in full. Each payment is deducted directly from the Company’s bank accounts. The On Deck Loan has an effective interest rate of approximately 66%, is secured by the Company’s assets and is personally guaranteed by the Company’s chief executive officer. During 2017, we repaid principal amounts of $16,953 and at June 30, 2017 and December 31, 2016, amounts due under the On Deck Loan amounted to $10,810 and $27,764, respectively.

Securities Purchase Agreement and Debenture

On October 24, 2016 (the “Issuance Date”), we entered into a securities purchase agreement (the “SPA”) with Peak One Opportunity Fund, L.P., an accredited investor (“Peak”), whereby Peak agreed to invest up to $346,500 (the “Purchase Price”) in the Company in exchange for the convertible debentures, upon the terms and subject to the conditions thereof. Pursuant to the SPA, we issued a convertible debenture to Peak on October 26, 2016, in the original principal amount of $85,000, which bears interest at 0% per annum (the “First Debenture”). On October 26, 2016, we received net cash proceeds of $70,000 under this convertible note which was net of debt issuance costs and legal fees of $15,000 which were treated as a debt discount and will be amortized into interest expense over the term of the respective note. Each convertible debenture issued pursuant to the SPA and any accrued and unpaid interest relating to each convertible debenture, is due and payable three years from the issuance date of the respective convertible debenture. Any amount of principal or interest that is due under each convertible debenture, which is not paid by the respective maturity date, will bear interest at the rate of 18% per annum until it is satisfied in full. In connection with the issuance of the SPA, in 2016, we issued 650,000 shares of the Company’s common stock to Peak. Peak is entitled to, at any time or from time to time, convert each convertible debenture issued under the SPA into shares of the Company’s common stock, at a conversion price per share (the “Conversion Price”) equal to either: (i) if no event of default has occurred under the respective convertible debenture and the date of conversion is prior to the date that is one hundred eighty days after the issuance date of the respective convertible debenture, $0.25, or (ii) if an event of default has occurred under the respective convertible debenture or the date of conversion is on or after the date that is one hundred eighty days after the issuance date of the respective convertible debenture, the lesser of (a) $0.25 or (b) 65% of the lowest closing bid price of the common stock for the twenty trading days immediately preceding the date of the date of conversion (provided, further, that if either we are not DWAC operational at the time of conversion or the common stock is traded on the OTC Pink at the time of conversion, then 65% shall automatically adjust to 60%), subject in each case to equitable adjustments resulting from any stock splits, stock dividends, recapitalizations or similar events.

We may redeem each convertible debenture issued under the SPA, upon not more than two days written notice, for an amount (the “Redemption Price”) equal to: (i) if the Redemption Date is ninety days or less from the date of issuance of the respective convertible debenture, 105% of the sum of the Principal Amount so redeemed plus accrued interest, if any; (ii) if the Redemption Date is greater than or equal to ninety one days from the date of issuance of the respective convertible debenture and less than or equal to one hundred twenty days from the date of issuance of the respective convertible debenture, 110% of the sum of the Principal Amount so redeemed plus accrued interest, if any; (iii) if the Redemption Date is greater than or equal to one hundred twenty one days from the date of issuance of the respective convertible debenture and less than or equal to one hundred fifty days from the date of issuance of the respective convertible debenture, 120% of the sum of the Principal Amount so redeemed plus accrued interest, if any; (iv) if the Redemption Date is greater than or equal to one hundred fifty one days from the date of issuance of the respective convertible debenture and less than or equal to one hundred eighty days from the date of issuance of the respective convertible debenture, 130% of the sum of the Principal Amount so redeemed plus accrued interest, if any; and (v) if either (1) the respective convertible debenture is in default but the Buyer consents to the redemption notwithstanding such default or (2) the Redemption Date is greater than or equal to one hundred eighty one days from the date of issuance of the respective convertible debenture, 140% of the sum of the Principal Amount so redeemed plus accrued interest, if any.

On May 8, 2017, in connection with the Peak Debentures, we entered into a settlement agreement (the “Settlement Agreement”) with Peak. In connection with the Settlement Agreement, we paid cash of $69,700 to Peak and Peak waived all existing events of default (including deferred interest at the default rate) and agreed that if we elect to redeem all or any part of the then-outstanding debenture, the Redemption Price shall be the par value of the debenture so redeemed. Additionally, on May 9, 2017, we entered into a forbearance agreement with Peak (the “Peak Forbearance Agreement”) whereby Peak waived any event of default, as defined in the Peak debenture, that were triggered by the Company’s execution of the December 2, 2016 debt purchase and assignment agreement, as well as any rights provided in the Peak Debenture that would permit Peak to incorporate and terms of the Rosen Note (including but not limited to the use of $0.003 as a conversion price per share). In connection with the Peak Forbearance Agreement, we issued 800,000 shares of its common stock. Additionally, in June 2017, we issued 3,380,951 shares of our common stock upon conversion of note principal of $17,600.

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On November 18, 2016 (the “Closing Date”), we consummated a transaction with an accredited investor (“Crown”), whereby, upon the terms and subject to the conditions of that certain securities purchase agreement (the “SPA”), Crown agreed to invest up to $340,000 (the “Purchase Price”) in our Company in exchange for a convertible promissory note in the principal amount of $400,000 (the “Crown Bridge Note”). The Crown Bridge Note carries a prorated original issue discount of $60,000 and bears interest at the rate of 6% per year. Through March 31, 2017, Crown funded the two tranches under the Crown Bridge Note in principal amounts aggregating $80,000 and the Company received net proceeds of $62,000 in cash after debt issuance costs of $18,000 which were treated as a debt discount and will be amortized into interest expense over the term of the respective note. Each tranche funded under the Crown Bridge Note (each a “Tranche”), coupled with the accrued and unpaid interest relating to that respective Tranche, is due and payable twelve months from the funding date of the respective Tranche. Any amount of principal or interest that is due under each Tranche, which is not paid by the respective maturity date, will bear interest at the rate of 22% per annum until it is satisfied in full. Crown is entitled to, at any time or from time to time, convert each Tranche under the Crown Bridge Note into shares of the Company’s common stock, at a conversion price per share equal to fifty five percent (55%) of the lowest traded price of the common stock for the twenty trading days immediately preceding the date of the date of conversion, upon the terms and subject to the conditions of the Note In connection with the issuance of the First Tranche of the Crowne Bridge Note and SPA, in 2016, the Company issued 450,000 shares of the Company’s common stock to Crown and in connection with the issuance of the first Tranche of the Crowne Bridge Note, in 2016, the Company issued 50,000 shares of the Company’s common stock to Crown. In January 2017, in connection with the Crowne Bridge Note, the Company issued 50,000 shares of the Company’s common stock to Crown. The Crown Bridge Note contains representations, warranties, events of default, beneficial ownership limitations, prepayment options, and other provisions that are customary of similar instruments.

On April 12, 2017, in connection with certain with the Crown Bridge Notes, we entered into a forbearance agreement (the “Forbearance Agreement”) with Crown whereby Crown waived any event of default, as defined in the Crown Bridge Notes, that were triggered by the Company’s execution of the December 2, 2016 debt purchase and assignment agreement as well as any rights provided in the Crown Bridge Notes that would permit Crown to incorporate and terms of the Rosen Note (including but not limited to the use of $0.003 as a conversion price per share). In connection with this Forbearance Agreement, we increased the principal amounts due under the Crown Bridge Notes by $20,000.

Additionally, in June 2017, we issued 1,300,000 shares of our common stock upon the conversion of principal note balance of $7,723 and fees of $500.

On February 13, 2017, we consummated a transaction with Labrys Fund, L.P. (“Buyer”), whereby, upon the terms and subject to the conditions of that certain securities purchase agreement (the “First SPA”), we issued a convertible promissory note in the principal amount of $110,000 (the “First Note”) to Buyer. We received proceeds of $100,000 in cash from the Buyer. The First Note bears interest at the rate of 12% per year. The First Note is due and payable six months from the issue date of the First Note. We may prepay the First Note at any time during the initial 180 days after the issue date of the First Note, without any prepayment penalty, by paying the face amount of the First Note plus accrued interest through such prepayment date. Any amount of principal or interest that is due under the First Note, which is not paid by the maturity date, will bear interest at the rate of 24% per annum until the First Note is satisfied in full. The Buyer is entitled to, at any time or from time to time, convert the First Note into shares of the Company’s common stock, at a conversion price per share equal to fifty five percent (55%) of the lowest traded price or closing bid price of the Company’s common stock for the twenty (20) trading days immediately preceding the date of the date of conversion, upon the terms and subject to the conditions of the First Note. On February 21, 2017, we consummated a transaction with Buyer, whereby, upon the terms and subject to the conditions of that certain securities purchase agreement (the “Second SPA”), we issued a convertible promissory note in the principal amount of $65,000 (the “Second Note”) to Buyer. We received proceeds of $58,000 in cash from the Buyer. The Second Note bears interest at the rate of 12% per year. The Second Note is due and payable six months from the issue date of the Second Note. We may prepay the Second Note at any time during the initial 180 days after the issue date of the Second Note, without any prepayment penalty, by paying the face amount of the Second Note plus accrued interest through such prepayment date. Any amount of principal or interest that is due under the Second Note, which is not paid by the maturity date, will bear interest at the rate of 24% per annum until the Second Note is satisfied in full. The Buyer is entitled to, at any time or from time to time, convert the Second Note into shares of the Company’s common stock, at a conversion price per share equal to fifty five percent (55%) of the lowest traded price or closing bid price of the Company’s common stock for the twenty (20) trading days immediately preceding the date of the date of conversion, upon the terms and subject to the conditions of the Second Note. In connection with the issuance of the Second Note, the Company issued 1,497,000 shares of its common stock (the “Second Shares”) to Buyer. The Second Note contains representations, warranties, events of default, beneficial ownership limitations, and other provisions that are customary of similar instruments.

On April 19, 2017 and amended on May 4, 2017, we consummated a transaction with Auctus Fund, LLC. (“Auctus”), whereby, upon the terms and subject to the conditions of a securities purchase agreement (the “Auctus Securities Purchase Agreement”), we issued a convertible promissory note in the principal amount of $235,000 (the “Auctus Note”) to Auctus. We received proceeds of $217,250 in cash from Auctus which is net of offering costs of $17,750. The Auctus Note bears interest at the rate of 10% per annum and is due on January 12, 2018. The Company may redeem they Auctus Note upon not more than three days written notice, for an amount (the “Redemption Price”) equal to: (i) if the Redemption Date is 120 days or less from the date of issuance of the Auctus Note, 135% of the sum of the Principal Amount so redeemed plus accrued interest, if any; and (ii) if the Redemption Date is greater than or equal to 121 days from the date of issuance of the respective convertible debenture and less than or equal to 240 days from the date of After the expiration of 240 days, The Company shall have no right of prepayment. Any amount of principal or interest that is due under the Auctus Note, which is not paid by the maturity date, will bear interest at the rate of 24% per annum until the Auctus Note is satisfied in full. Auctus is entitled to, at any time or from time to time, convert the Auctus Note into shares of the Company’s common stock, at a conversion price per share equal to fifty five percent (55%) of the lowest traded price or closing bid price of the Company’s common stock for the twenty five (25) trading days immediately preceding the date of the date of conversion, upon the terms and subject to the conditions of the Auctus Note. In connection with the issuance of the Auctus Note, we issued 1,509,829 shares of its common stock to Auctus as a commitment fee. The Auctus Note contains representations, warranties, events of default, beneficial ownership limitations, and other provisions that are customary of similar instruments.

23 

On June 22, 2017, we consummated a transaction with EMA Financial, LLC. (“EMA”), whereby, upon the terms and subject to the conditions of a securities purchase agreement (the “EMA Securities Purchase Agreement”), we issued a convertible promissory note in the principal amount of $100,000 (the “EMA Note”) to EMA. We received proceeds of $90,000 in cash from EMA, which is net of offering costs of $10,000. The EMA Note bears interest at the rate of 10% per annum and is due on June 22, 2018. We may redeem the EMAs Note upon not more than three days written notice, for an amount (the “Redemption Price”) equal to: (i) if the Redemption Date is 120 days or less from the date of issuance of the EMA Note, 135% of the sum of the Principal Amount so redeemed plus accrued interest, if any; and (ii) if the Redemption Date is greater than or equal to 121 days from the date of issuance of the respective convertible debenture and less than or equal to 240 days from the date of After the expiration of 240 days, Any amount of principal or interest that is due under the EMA Note, which is not paid by the maturity date, will bear interest at the rate of 24% per annum until the EMA Note is satisfied in full. EMA is entitled to, at any time or from time to time, convert the EMA Note into shares of the Company’s common stock, at a conversion price per share equal to fifty five percent (55%) of the lowest traded price or closing bid price of the Company’s common stock for the twenty five (25) trading days immediately preceding the date of the date of conversion, upon the terms and subject to the conditions of the EMA Note. The EMA Note contains representations, warranties, events of default, beneficial ownership limitations, and other provisions that are customary of similar instruments.

We determined that the terms of these debentures contain terms that included a down-round provision under which the conversion price and exercise price could be affected by future equity offerings undertaken by the Company or contain terms that are not fixed monetary amounts at inception. Accordingly, under the provisions of FASB ASC Topic No. 815-40, “Derivatives and Hedging – Contracts in an Entity’s Own Stock”, the embedded conversion options contained in the convertible instruments are accounted for as derivative liabilities at the date of issuance and are adjusted to fair value through earnings at each reporting date.

Equity Purchase Agreement and Registration Rights Agreement

On October 24, 2016 (the “Closing Date”), we entered into an equity purchase agreement (the “Purchase Agreement”) with Peak One Opportunity Fund, L.P. (“Buyer”), whereby, upon the terms and subject to the conditions thereof, the Buyer is committed to purchase shares of the Company’s common stock (the “Purchase Shares”) at an aggregate price of up to $5,000,000 (the “Total Commitment Amount”) over the course of its 24-month term. From time to time over the 24-month term of the Purchase Agreement, commencing on the date on which a registration statement registering the Purchase Shares (the “Registration Statement”) becomes effective, the Company may, in its sole discretion, provide the Buyer with a put notice (each a “Put Notice”) to purchase a specified number of the Purchase Shares (each a “Put Amount Requested”) subject to the limitations discussed below and contained in the Purchase Agreement. Upon delivery of a Put Notice, we must deliver the Put Amount Requested as Deposit Withdrawal at Custodian (“DWAC”) shares to Buyer within two trading days.

The actual amount of proceeds we receive pursuant to each Put Notice (each, the “Put Amount”) is to be determined by multiplying the Put Amount Requested by the applicable purchase price. The purchase price for each of the Purchase Shares equals 90% of the “Market Price,” which is defined as the lesser of the (i) lowest closing bid price of our common stock for any trading day during the ten trading days immediately preceding the date of the respective Put Notice, or (ii) lowest closing bid price of the common stock for any trading day during the seven trading days immediately following the clearing date associated with the applicable Put Notice (the “Valuation Period”). Within three trading days following the end of the Valuation Period, the Buyer will deliver the Put Amount to us via wire transfer.

The Put Amount Requested pursuant to any single Put Notice must have an aggregate value of at least $15,000, and cannot exceed the lesser of (i) 200% of the average daily trading value of the common stock in the ten trading days immediately preceding the Put Notice or (ii) such number of shares of common stock that has an aggregate value of $100,000.

24 

In order to deliver a Put Notice, certain conditions set forth in the Purchase Agreement must be met, as provided therein. In addition, the Company is prohibited from delivering a Put Notice if: (i) the sale of Purchase Shares pursuant to such Put Notice would cause the Company to issue and sell to Buyer, or Buyer to acquire or purchase,  a number of shares of the Company’s common stock that, when aggregated with all shares of common stock purchased by Buyer pursuant to all prior Put Notices issued under the Purchase Agreement, would exceed the Total Commitment Amount; or (ii) the sale of the Commitment Shares pursuant to the Put Notice would cause us to issue and sell to Buyer, or Buyer to acquire or purchase, an aggregate number of shares of common stock that would result in Buyer beneficially owning more than 4.99% of the issued and outstanding shares of the Company’s common stock.

Unless earlier terminated, the Purchase Agreement will terminate automatically on the earlier to occur of: (i) 24 months after the initial effectiveness of the Registration Statement, (ii) the date on which the Buyer has purchased or acquired all of the Purchase Shares, or (iii) the date on which certain bankruptcy proceedings are initiated with respect to us. In connection with the execution of the Purchase Agreement, we agreed to issue 650,000 shares of our common stock (the “Commitment Shares”) to Buyer or Buyer’s designee as a commitment fee.

On the Closing Date, and in connection with the Purchase Agreement, we also entered into a registration rights agreement (the “Registration Rights Agreement”) with Buyer whereby we are obligated to file the Registration Statement to register the resale of the Commitment Shares and Purchase Shares. Pursuant to the Registration Rights Agreement, we must (i) file the Registration Statement within thirty calendar days from the Closing Date, (ii) use reasonable efforts to cause the Registration Statement to be declared effective under the Securities Act of 1933, as amended (the “Securities Act”), as promptly as possible after the filing thereof, but in any event no later than the 90th calendar day following the Closing Date, and (iii) use its reasonable efforts to keep such Registration Statement continuously effective under the Securities Act until all of the Commitment Shares and Purchase Shares have been sold thereunder or pursuant to Rule 144.  

CRITICAL ACCOUNTING POLICIES

Our discussion and analysis of our financial condition and results of operations are based upon our audited consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these consolidated financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. We continually evaluate our estimates, including those related to income taxes, and the valuation of equity transactions. We base our estimates on historical experience and on various other assumptions that we believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Any future changes to these estimates and assumptions could cause a material change to our reported amounts of revenues, expenses, assets and liabilities. Actual results may differ from these estimates under different assumptions or conditions. We believe the following critical accounting policies affect our more significant judgments and estimates used in the preparation of the consolidated financial statements. 

Derivative liabilities

We have certain financial instruments that are embedded derivatives associated with capital raises. We evaluate all its financial instruments to determine if those contracts or any potential embedded components of those contracts qualify as derivatives to be separately accounted for in accordance with FASB ASC 815-10-05-4 and 815-40.  This accounting treatment requires that the carrying amount of any embedded derivatives be recorded at fair value at issuance and marked-to-market at each balance sheet date.  In the event that the fair value is recorded as a liability, as is the case with us, the change in the fair value during the period is recorded as either income or expense. Upon conversion or exercise, the derivative liability is marked to fair value at the conversion date and then the related fair value is reclassified to equity.  

Revenue recognition

Pursuant to the guidance of ASC Topic 605, we recognize sales when persuasive evidence of an arrangement exists, delivery has occurred or services have been provided, the purchase price is fixed or determinable and collectability is reasonably assured. Our standard terms are “ex works”, with title transferring to its customer at the Company suppliers’ loading docks or upon embarkation with risk of loss being assumed by the customer at the shipping point. We have a small percentage of sales with other terms, and revenue is recognized in accordance with the terms of the related customer purchase order. Shipping and handling costs billed to customers are recognized in revenue.

25 

Advances from customers consist of prepayments from customers for merchandise that had not yet been shipped. We will recognize the deposits as revenue when customers take delivery of the goods and title to the assets is transferred to customers in accordance with our revenue recognition policy.

For logistics services performed, we recognize revenue upon performance and completion of services rendered.

Stock-based compensation  

Stock-based compensation is accounted for based on the requirements of the Share-Based Payment Topic of ASC 718 which requires recognition in the financial statements of the cost of employee and director services received in exchange for an award of equity instruments over the period the employee or director is required to perform the services in exchange for the award (presumptively, the vesting period). The ASC also requires measurement of the cost of employee and director services received in exchange for an award based on the grant-date fair value of the award.

Pursuant to ASC Topic 505-50, for share-based payments to consultants and other third-parties, compensation expense is determined at the “measurement date.” The expense is recognized over the service period of the award. Common stock awards issued to consultants represent common stock granted to non-employees in exchange for services at fair value. The measurement dates for such awards are set at the dates that the contracts are entered into as the awards are non-forfeitable and vest immediately. The measurement date fair value is then recognized over the service period as if we had paid cash for such service.

CONTRACTUAL OBLIGATIONS AND OFF-BALANCE SHEET ARRANGEMENTS

Contractual Obligations

We have certain fixed contractual obligations and commitments that include future estimated payments. Changes in our business needs, cancellation provisions, changing interest rates, and other factors may result in actual payments differing from the estimates. We cannot provide certainty regarding the timing and amounts of payments. We have presented below a summary of the most significant assumptions used in our determination of amounts presented in the tables, in order to assist in the review of this information within the context of our consolidated financial position, results of operations, and cash flows.

The following tables summarize our contractual obligations as of June 30, 2017, and the effect these obligations are expected to have on our liquidity and cash flows in future periods.

	Payments Due by Period
Contractual obligations:	Total			Less than 1 year	1-3 years			3-5 years			5+ years
Convertible notes payable	$	683,978	$	683,978	$	-	$		-	$		-
Loans payable		47,663		47,663		-			-			-
Total	$	731,641	$	731,641	$	-	$		-	$		-

Off-Balance Sheet Arrangements

We have not entered into any other financial guarantees or other commitments to guarantee the payment obligations of any third parties. We have not entered into any derivative contracts that are indexed to our shares and classified as shareholder’s equity or that are not reflected in our consolidated financial statements. Furthermore, we do not have any retained or contingent interest in assets transferred to an unconsolidated entity that serves as credit, liquidity or market risk support to such entity. We do not have any variable interest in any unconsolidated entity that provides financing, liquidity, market risk or credit support to us or engages in leasing, hedging or research and development services with us.

Item 3. Quantitative and Qualitative Disclosures about Market Risk

Not applicable to smaller reporting companies.

Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

26 

We have carried out an evaluation, under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, of the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”) as of June 30, 2017. Based on such evaluation, we have concluded that, as of such date, our disclosure controls and procedures were not effective to ensure that information required to be disclosed by us in our Exchange Act reports is recorded, processed, summarized and reported within the time periods specified in applicable SEC rules and forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely discussions regarding required disclosure. 

Our management assessed the effectiveness of our internal control over financial reporting as of December 31, 2016. In making its assessment of internal control over financial reporting, management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission in Internal-Control-Integrated Framework (2013 framework) and implemented a process to monitor and assess both the design and operating effectiveness of our internal controls. Based on this assessment, management believes that as of June 30, 2017, our internal control over financial reporting was not effective. Material weaknesses include:

(1)	We did not maintain a sufficient system that keep track of documents.
(2)	Lack of segregation of duties
(3)	Lack of audit committee
(4)	Lack of experienced and qualified personal to fulfill accounting and reporting functions

Due to our size and nature, segregation of all conflicting duties may not always be possible and may not be economically feasible. As a result, we have not been able to take steps to improve our internal control over financial reporting during the period ended June 30, 2017. However, to the extent possible, we will implement procedures to assure that the initiation of transactions, the custody of assets and the recording of transactions will be performed by separate individuals.

A material weakness (within the meaning of PCAOB Auditing Standard No. 5) is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of our annual or interim financial statements will not be prevented or detected on a timely basis. A significant deficiency is a deficiency, or a combination of deficiencies, in internal control over financial reporting that is less severe than a material weakness, yet important enough to merit attention by those responsible for oversight of the company’s financial reporting.

Changes in Internal Control Over Financial Reporting

There were no changes (including corrective actions with regard to significant deficiencies or material weaknesses) in our internal control over financial reporting that occurred during the period covered by this report that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II. OTHER INFORMATION

Item 1. Legal Proceedings

As of the date of this quarterly report, management is not aware of any legal proceedings contemplated by any governmental authority or any other party involving us.  

Item 1A. Risk Factors

Not required of smaller reporting companies

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

On May 4, 2017, in connection with a Convertible Note, we issued 1,509,829 shares of its common stock as a debt issuance cost. These common shares were valued at $0.04 per share based on the quoted trading price of the Company’s common stock on the note date.

On May 8, 2017, we entered into a forbearance agreement with Peak (the “Peak Forbearance Agreement”) whereby Peak waived any event of default, as defined in the Peak debenture, that were triggered by the Company’s execution of the December 2, 2016 debt purchase and assignment agreement as well as any rights provided in the Peak Debenture that would permit Peak to incorporate and terms of the Rosen Note (including but not limited to the use of $0.003 as a conversion price per share). In connection with the Peak Forbearance Agreement, we issued 800,000 shares of our common stock. These common shares were valued at $0.04 per share based on the quoted trading price of the Company’s common stock on the agreement date.

These shares were issued in a private transaction to one consultant in reliance on Rule 506 of Regulation D promulgated under the Securities Act.

27 

Item 3. Defaults Upon Senior Securities

None.

Item 4. Mine Safety Disclosures

Not applicable.

Item 5. Other Information

There have been no material changes to the procedures by which security holders may recommend nominees to our Board of Directors since the filing of our annual report on Form 10-K for the fiscal year ended December 31, 2016. 

Item 6. Exhibits

Exhibit No.	Description
3.1*	Certificate of Amendment to the Articles of Incorporation dated August 15, 2017.
10.1	Convertible Promissory Note in the Principal Amount of $235,000, by and between Petrone Worldwide, Inc. and Auctus Fund, LLC. Dated April 19, 2017 (Incorporated by reference to Form 8-K filed on February 21, 2017)
10.2	Securities Purchase Agreement, by and between Petrone Worldwide, Inc. and Auctus Fund, LLC, dated April 19, 2017.
10.3	Amendment to the Securities Purchase Agreement, by and between Petrone Worldwide, Inc. and Auctus Fund, LLC., dated May 4, 2017 (Incorporated by reference to Form 8-K filed on February 21, 2017)
10.4	Convertible Promissory Note in the Principal Amount of $100,000, by and between Petrone Worldwide, Inc. and EMA Financial, LLC. Dated June 22, 2017 (Incorporated by reference to Form 8-K filed on June 26, 2017)
10.5	Securities Purchase Agreement, by and between Petrone Worldwide, Inc. and EMA Financial, LLC dated June 22, 2017 (Incorporated by reference to 8-K filed on June 26, 2017)
31.1*	Rule 13a-14(a)/15d-14(a) Certification of Chief Executive Officer and Chief Financial Officer
32.1*	Section 1350 Certification of Chief Executive Officer and Chief Financial Officer
101.INS*	XBRL Instance Document
101.SCH*	XBRL Taxonomy Extension Schema
101.CAL*	XBRL Taxonomy Extension Calculation
101.DEF*	XBRL Taxonomy Extension Definition
101.LAB*	XBRL Taxonomy Extension Labels
101.PRE*	XBRL Taxonomy Extension Presentation Linkbase

* Filed herewith. 

28 

SIGNATURES

Pursuant to the requirements of the Securities and Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned thereunto duly authorized.

	Petrone Worldwide, Inc. (Registrant)
Date: August 14, 2017	/s/ Victor Petrone
	Victor Petrone
	President, Chief Executive Officer, Secretary, Treasurer/Chief Financial Officer (principal executive officer, principal financial officer and principal accounting officer)

29 

EX-3

Exhibit 3.1

 
BARBARA K. CEGAVSKE

Secretary of State

202 North Carson Street

Carson City, Nevada 89701-4201 (775) 684-5708

Website: www.nvsos.gov

Certificate of Amendment

(PURSUANT TO NRS 78.385 AND 78.390)

USE BLACK INK ONLY - DO NOT HIGHLIGHT   ABOVE SPACE IS FOR OFFICE USE ONLY

Certificate of Amendment to Articles of Incorporation For Nevada Profit Corporations

(Pursuant to NRS 78.385 and 78.390 - After Issuance of Stock)

 1.  Name of corporation:

PETRONE WORLDWIDE, INC. 

2. The articles have been amended as follows: (provide article numbers, if available)

Article 4 – Capitalization of the Corporation's articles of incorporation, as amended, is deleted in its entirety and replaced with the text set forth on Annex A hereto.

3.  The vote by which the stockholders holding shares in the corporation entitling them to exercise at least a majority of the voting power, or such greater proportion of the voting power as may be required in the case of a vote by classes or series, or as may be required by the provisions of the articles of incorporation* have voted in favor of the amendment is: _________

4. Effective date and time of filing: (optional)    Date: August 15, 2017     Time: ______________

                                                                       (must not be later than 90 days after the certificate is filed)

5. Signature: (required)

X /s/ Victor Petrone

Signature of Officer

*If any proposed amendment would alter or change any preference or any relative or other right given to any class or series of outstanding shares, then the amendment must be approved by the vote, in addition to the affirmative vote otherwise required, of the holders of shares representing a majority of the voting power of each class or series affected by the amendment regardless to limitations or restrictions on the voting power thereof.

IMPORTANT: Failure to include any of the above information and submit with the proper fees may cause this filing to be rejected.

Nevada Secretary of State Amend Profit-After

Revised: 1-5-15

This form must be accompanied by appropriate fees. 

ANNEX A

 Article 4 -- Capitalization

The authorized capital stock of the Corporation shall be 2,510,000,000 shares. The capital stock of the Corporation is divided into two classes: (1) Common Stock in the amount of 2,500,000,000 shares, having par value of $0.001 each, and (2) Preferred Stock in the amount of 10,000,000 shares, having par value of $0.001 each.

The Board of Directors is also authorized to determine or alter the rights, preferences, privileges and restrictions granted to or imposed upon any wholly unissued series of Preferred Stock and, within the limits and restrictions stated in any resolution or resolutions of the board of directors originally fixing the number of shares constituting any series, to increase or decrease (but not below the number of shares of any such series then outstanding) the number of shares subsequent to the issues of shares of that series.

EX-31

Exhibit 31.1

CERTIFICATIONS

I, Victor Petrone, certify that:

1. I have reviewed this quarterly report on Form 10-Q for the period ended June 30, 2017 of Petrone Worldwide, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and

5. The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Date: August 14, 2017

/s/ Victor Petrone

Victor Petrone

President, Chief Executive Officer, Secretary, Treasurer/Chief Financial Officer

(principal executive officer and principal financial officer)

1

EX-32

Exhibit 32.1

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the quarterly report on Form 10-Q for the period ended June 30, 2017 of Petrone Worldwide, Inc. (the “Company”), as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Victor Petrone, President, Chief Executive Officer, Secretary and Treasurer/Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that:

1.	The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and
2.	The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date:  August 14, 2017	/s/ Victor Petrone
	Victor Petrone
	President, Chief Executive Officer, Secretary, Treasurer/Chief Financial Officer

A signed original of this written statement required by Section 906, or other document authenticating, acknowledging or otherwise adopting the signature that appears in typed form within the electronic version of this written statement required by Section 906, has been provided to the registrant and will be retained by the registrant and furnished to the Securities and Exchange Commission or its staff upon request.

1

XML

Document and Entity Information - shares	6 Months Ended
	Jun. 30, 2017	Aug. 14, 2017
Document And Entity Information
Entity Registrant Name	PETRONE WORLDWIDE, INC.
Entity Central Index Key	0001096132
Document Type	10-Q
Document Period End Date	Jun. 30, 2017
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Is Entity a Well-known Seasoned Issuer?	No
Is Entity a Voluntary Filer?	No
Is Entity's Reporting Status Current?	Yes
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		51,961,038
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2017

XML

Consolidated Balance Sheets - USD ($)	Jun. 30, 2017	Dec. 31, 2016
CURRENT ASSETS:
Cash	$ 17,898	$ 2,991
Accounts receivable, net	71,289	66,940
Inventory	12,617
Prepaid expenses and other current assets	20,411	35,994
Advances to supplier	140,515	131,246
Total Current Assets	262,730	237,171
TOTAL ASSETS	262,730	237,171
CURRENT LIABILITIES:
Convertible notes payable, net	257,381	25,689
Loans payable	47,663	42,293
Accounts payable	65,293	93,616
Accrued expenses	23,053	13,572
Advances from customers	4,334	79,780
Due to related party	4	224
Derivative liabilities	843,309	5,070,848
Total Current Liabilities	1,241,037	5,326,022
TOTAL LIABILITIES	1,241,037	5,326,022
STOCKHOLDERS' DEFICIT:
Preferred stock, $.001 par value, 10,000,000 shares authorized; Series A preferred stock: $.001 par value; 1,000,000 shares authorized; 1,000,000 shares issued and outstanding at June 30, 2017 and December 31, 2016	1,000	1,000
Common stock: $.001 par value, 2,500,000,000 shares authorized; 37,147,677 and 28,609,897 issued and outstanding at June 30, 2017 and December 31, 2016, respectively	37,148	28,610
Additional paid-in capital	4,563,020	4,164,884
Accumulated deficit	(5,579,475)	(9,283,345)
TOTAL STOCKHOLDERS' DEFICIT	(978,307)	(5,088,851)
TOTAL LIABILITIES AND STOCKHOLDERS' DEFICIT	262,730	237,171
Series A Preferred Stock [Member]
STOCKHOLDERS' DEFICIT:
Preferred stock, $.001 par value, 10,000,000 shares authorized; Series A preferred stock: $.001 par value; 1,000,000 shares authorized; 1,000,000 shares issued and outstanding at June 30, 2017 and December 31, 2016	1,000	1,000
TOTAL STOCKHOLDERS' DEFICIT	1,000	1,000
TOTAL LIABILITIES AND STOCKHOLDERS' DEFICIT	$ 1,000	$ 1,000

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Consolidated Balance Sheets (Parenthetical) - $ / shares	Jun. 30, 2017	Dec. 31, 2016
Preferred stock, par value per share	$ 0.001	$ 0.001
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, shares issued	1,000,000	1,000,000
Preferred stock, shares outstanding	1,000,000	1,000,000
Common stock, par value per share	$ 0.001	$ 0.001
Common stock, shares authorized	2,500,000,000	2,500,000,000
Common stock, shares issued	37,147,677	28,609,897
Common stock, shares outstanding	37,147,677	28,609,897
Series A Preferred Stock [Member]
Preferred stock, par value per share	$ 0.001	$ 0.001
Preferred stock, shares authorized	1,000,000	1,000,000
Preferred stock, shares issued	1,000,000	1,000,000
Preferred stock, shares outstanding	1,000,000	1,000,000

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Consolidated Statements Of Operations (Unaudited) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2017	Jun. 30, 2016	Jun. 30, 2017	Jun. 30, 2016
REVENUES:
Product segment	$ 125,101	$ 63,808	$ 363,067	$ 171,429
Logistic services segment	22,049		48,436
Total Revenues	147,150	63,808	411,503	171,429
COST OF REVENUES:
Product segment	100,019	58,626	292,772	133,896
Logistic services segment	22,248		63,142
Total Cost of Revenues	122,267	58,626	355,914	133,896
GROSS PROFIT	24,883	5,182	55,589	37,533
OPERATING EXPENSES:
Compensation and related benefits	80,000	32,000	98,500	33,000
Consulting fees	40,058	64,574	50,058	144,340
Professional fees	50,458	33,388	97,843	98,804
Rent expense	760	13,059	2,128	35,216
General and administrative expenses	21,434	50,946	52,984	144,616
Total Operating Expenses	192,710	193,967	301,513	455,976
LOSS FROM OPERATIONS	(167,827)	(188,785)	(245,924)	(418,443)
OTHER INCOME (EXPENSES):
Interest expenses	191,450	87,525	365,474	145,633
Debt issuance and settlement expenses	121,700		121,700
Gain on derivative liabilities	637,127	14,693	4,436,968	55,500
Total Other Income (Expenses)	323,977	(72,832)	3,949,794	(90,133)
NET INCOME (LOSS)	$ 156,150	$ (261,617)	$ 3,703,870	$ (508,576)
NET INCOME (LOSS) PER COMMON SHARE:
Basic	$ 0.00	$ (0.01)	$ 0.12	$ (0.02)
Diluted	$ (0.00)	$ (0.01)	$ (0.00)	$ (0.02)
WEIGHTED AVERAGE COMMON SHARES OUTSTANDING:
Basic	31,962,477	22,733,853	30,627,968	22,485,739
Diluted	210,671,481	22,733,853	209,336,972	22,485,739

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Consolidated Statements Of Cash Flows (Unaudited) - USD ($)	6 Months Ended
	Jun. 30, 2017	Jun. 30, 2016
CASH FLOWS FROM OPERATING ACTIVITIES
Net income (loss)	$ 3,703,870	$ (508,576)
Adjustments to reconcile net income (loss) to net cash used in operating activities:
Amortization of debt discount to interest expense	237,014	92,971
Stock-based compensation	19,333	117,149
Stock-based interest expense for debt issuance costs and modification	93,030	28,000
Debt issuance and settlement expenses	52,501
Gain on derivative liabilities	4,436,968	55,500
Change in operating assets and liabilities:
Accounts receivable	4,349	16,977
Prepaid expenses and other current assets	3,750
Inventory	12,617
Advances to supplier	9,269	97,872
Accounts payable	(28,323)	(35,445)
Accrued expenses	9,481	2,497
Advances from customers	(75,446)
NET CASH USED IN OPERATING ACTIVITIES	(455,493)	(473,753)
CASH FLOWS FROM FINANCING ACTIVITIES
Proceeds from related party advances	49,680
Repayment of related party advances	49,900	35,879
Proceeds from convertible debt	465,250
Repayment of convertible debt		131,644
Proceeds from loans payable	65,000
Repayment of loans payable	59,630
Proceeds from sale of common stock and subscription receivable		480,000
NET CASH PROVIDED BY FINANCING ACTIVITIES	470,400	312,477
NET INCREASE (DECREASE) IN CASH	14,907	(161,276)
CASH, beginning of period	2,991	208,064
CASH, end of period	17,898	46,788
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
Cash paid for: Interest	21,144	50,122
Cash paid for: Income taxes
SUPPLEMENTAL DISCLOSURE OF NON-CASH INVESTING AND FINANCING ACTIVITIES:
Reclassification of derivative liability to equity	34,257	12,786
Debt discount for derivative liabilities	$ 243,686
Common stock issued for debt conversion	25,322
Common stock issued for debt discount	$ 221,564

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Organization And Basis Of Presentation

6 Months Ended

Jun. 30, 2017

Accounting Policies [Abstract]

Organization and Basis of Presentation

NOTE 1 – ORGANIZATION AND BASIS OF PRESENTATION

Organization

Petrone Worldwide, Inc. (the “Company”) was incorporated as Sheridan Industries, Inc. on December 14, 1998 in the State of Nevada. On December 31, 1998, the Company changed its name to Diabetex International Corp. and effective February 18, 2014, the Company changed its name to Petrone Worldwide, Inc. The Company is in the hospitality industry and is a supplier of tabletop kitchenware and hotel room products thru an exclusive licensing agreement with a leading supplier. Additionally, in August 2016, the Company began providing logistic services to one customer.

On January 29, 2014 and effective March 3, 2014, the Company entered into a purchase agreement (the “Purchase Agreement”) with Petrone Food Works, Inc. (“PFW”) and the shareholder of PFW. Pursuant to the Purchase Agreement, the Company acquired 100% of PFW’s issued and outstanding common stock from the PFW shareholder in exchange for the issuance of 11,760,542 shares of the Company’s common stock, representing 98.4% of the outstanding common stock, (the “Exchange”), after giving effect to a 1-for-500 reverse stock split (the “Reverse Stock Split”) which resulted in 195,607 common shares outstanding prior to the Exchange for liabilities of $30,000. Accordingly, the PFW shareholder became a shareholder of the Company and PFW became a subsidiary of the Company. The Exchange has been accounted for as a reverse-merger and recapitalization since the stockholder of PFW obtained voting and management control of the Company. PFW is the acquirer for financial reporting purposes and the Company is the acquired company. Consequently, the assets and liabilities and the operations reflected in the historical financial statements prior to the Exchange are those of PFW and was recorded at the historical cost basis of PFW, and the consolidated financial statements after completion of the Exchange included the assets and liabilities of both the Company and PFW and the Company’s consolidated operations from the closing date of the Exchange. All share and per share data in the accompanying consolidated financial statements have been retroactively restated to reflect the effect of the Reverse Stock Split and recapitalization. PFW was formed under the laws of the State of Nevada in October 2013.  

On July 12, 2017, the board of directors of the Company and a stockholder holding a majority of the Company’s voting power took action by written consent to approve an amendment to the Company’s articles of incorporation to increase its authorized capital stock from 910,000,000 to 2,510,000,000 shares, of which 2,500,000,000 will be common stock and 10,000,000 will be preferred stock.

Basis of Presentation and Principles of Consolidation

The Company’s unaudited consolidated financial statements include the financial statements of its wholly-owned subsidiary, Petrone Food Works, Inc. (inactive). All significant intercompany accounts and transactions have been eliminated in consolidation.

The unaudited consolidated financial statements for the three and six months ended June 30, 2017 and 2016 have been prepared by us pursuant to the rules and regulations of the Securities and Exchange Commission. In the opinion of management, all adjustments necessary to present fairly our financial position, results of operations, and cash flows as of June 30, 2017 and 2016, and for the periods then ended, have been made. Those adjustments consist of normal and recurring adjustments. Certain information and note disclosures normally included in our annual financial statements prepared in accordance with generally accepted accounting principles have been or omitted. The unaudited consolidated financial statements should be read in conjunction with the audited consolidated financial statements as of and for the year ended December 31, 2016 and footnotes thereto included in the Company’s Annual Report on Form 10-K filed with the SEC on May 4, 2017. The results of operations for the three and six months ended June 30, 2017 are not necessarily indicative of the results to be expected for the full year.

Going concern

These unaudited consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the settlement of liabilities and commitments in the normal course of business. As reflected in the accompanying unaudited consolidated financial statements, the Company had a loss from operations of $245,924 and $418,443 for the six months ended June 30, 2017 and 2016, respectively. The net cash used in operations were $455,493 and $473,753 for the six months ended June 30, 2017 and 2016, respectively. Additionally, the Company had an accumulated deficit, stockholders’ deficit and working deficit of $5,579,475, $978,307 and $978,307, respectively, at June 30, 2017. These factors raise substantial doubt about the Company’s ability to continue as a going concern for twelve months from the issuance date of this report. Management cannot provide assurance that the Company will ultimately achieve profitable operations or become cash flow positive, or raise additional debt and/or equity capital.

The Company is seeking to raise capital through additional debt and/or equity financings to fund its operations in the future. Although the Company has historically raised capital from sales of equity and from the issuance of promissory notes, there is no assurance that it will be able to continue to do so. If the Company is unable to raise additional capital or secure additional lending in the near future, management expects that the Company will need to curtail its operations. These consolidated financial statements do not include any adjustments related to the recoverability and classification of assets or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

Use of estimates

The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates. Significant estimates for the six months ended June 30, 2017 and 2016 include estimates on allowance for doubtful accounts, estimates of current and deferred income taxes and deferred tax valuation allowances, the fair value of derivative liabilities, and the fair value of non-cash equity transactions.

Fair value of financial instruments and fair value measurements

FASB ASC 820 — Fair Value Measurements and Disclosures, defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 820 requires disclosures about the fair value of all financial instruments, whether or not recognized, for financial statement purposes. Disclosures about the fair value of financial instruments are based on pertinent information available to the Company on June 30, 2017. Accordingly, the estimates presented in these financial statements are not necessarily indicative of the amounts that could be realized on disposition of the financial instruments. FASB ASC 820 specifies a hierarchy of valuation techniques based on whether the inputs to those valuation techniques are observable or unobservable. Observable inputs reflect market data obtained from independent sources, while unobservable inputs reflect market assumptions. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurement) and the lowest priority to unobservable inputs (Level 3 measurement). The three levels of the fair value hierarchy are as follows:

Level 1- Inputs are unadjusted quoted prices in active markets for identical assets or liabilities available at the measurement date.

Level 2- Inputs are quoted prices for similar assets and liabilities in active markets, quoted prices for identical or similar assets and liabilities in markets that are not active, inputs other than quoted prices that are observable, and inputs derived from or corroborated by observable market data.

Level 3- Inputs are unobservable inputs that reflect the reporting entity’s own assumptions on what assumptions the market participants would use in pricing the asset or liability based on the best available information.

The carrying amounts reported in the consolidated balance sheets for cash and cash equivalents, accounts receivable, loans, accounts payable, accrued expenses, and other payables approximate their fair market value based on the short-term maturity of these instruments.

The Company analyzes all financial and non-financial instruments with features of both liabilities and equity under the FASB’s accounting standard for such instruments. Under this standard, financial and non-financial assets and liabilities are classified in their entirety based on the lowest level of input that is significant to the fair value measurement.

The Company accounts for one instrument at fair value using level 3 valuation. 

	At June 30, 2017					At December 31, 2016
Description		Level 1	Level 2		Level 3		Level 1	Level 2		Level 3
Derivative liabilities		—	—	$	843,309		—	—	$	5,070,848

A roll forward of the level 3 valuation financial instruments is as follows:

	Derivative Liabilities
Balance at December 31, 2016	$	5,070,848
Initial valuation of derivative liabilities included in debt discount		243,686
Initial valuation of derivative liabilities included in gain on derivative liabilities		808,385
Reclassification of derivative liabilities to equity upon conversion		(34,257	)
Change in fair value included in net income		(5,245,353	)
Balance at June 30, 2017	$	843,309

ASC 825-10 “Financial Instruments”, allows entities to voluntarily choose to measure certain financial assets and liabilities at fair value (fair value option). The fair value option may be elected on an instrument-by-instrument basis and is irrevocable, unless a new election date occurs. If the fair value option is elected for an instrument, unrealized gains and losses for that instrument should be reported in earnings at each subsequent reporting date. The Company did not elect to apply the fair value option to any outstanding instruments. 

Accounts receivable

The Company recognizes an allowance for losses on accounts receivable in an amount equal to the estimated probable losses net of recoveries. The allowance is based on an analysis of historical bad debt experience, current receivables aging, and expected future write-offs, as well as an assessment of specific identifiable customer accounts considered at risk or uncollectible. The expense associated with the allowance for doubtful accounts is recognized as general and administrative expense. At June 30, 2017 and December 31, 2016, the Company has established, based on a review of its outstanding balances, an allowance for doubtful accounts in the amounts of $3,375. 

Inventory

Inventory, consisting of finished goods related to the Company’s products are stated at the lower of cost or market utilizing the weighted average method. A reserve is established when management determines that certain inventories may not be saleable. If inventory costs exceed expected market value due to obsolescence or quantities in excess of expected demand, the Company will record reserves for the difference between the cost and the market value. These reserves are recorded based on estimates.

Derivative liabilities

The Company has certain financial instruments that are embedded derivatives associated with capital raises. The Company evaluates all its financial instruments to determine if those contracts or any potential embedded components of those contracts qualify as derivatives to be separately accounted for in accordance with FASB ASC 815-10-05-4 and 815-40.  This accounting treatment requires that the carrying amount of any embedded derivatives be recorded at fair value at issuance and marked-to-market at each balance sheet date.  In the event that the fair value is recorded as a liability, as is the case with the Company, the change in the fair value during the period is recorded as either income or expense. Upon conversion or exercise, the derivative liability is marked to fair value at the conversion date and then the related fair value is reclassified to equity. 

Revenue recognition

Pursuant to the guidance of ASC Topic 605, the Company recognizes sales when persuasive evidence of an arrangement exists, delivery has occurred or services have been provided, the purchase price is fixed or determinable and collectability is reasonably assured. The Company’s standard terms are “ex works”, with title transferring to its customer at the Company suppliers’ loading docks or upon embarkation with risk of loss being assumed by the customer at the shipping point. The Company has a small percentage of sales with other terms, and revenue is recognized in accordance with the terms of the related customer purchase order. Shipping and handling costs billed to customers are recognized in revenue. Advances from customers at June 30, 2017 and December 31, 2016 amounted to $4,334 and $79,780, respectively, and consist of prepayments from customers for merchandise that had not yet been shipped. The Company will recognize the deposits as revenue when customers take delivery of the goods and title to the assets is transferred to customers in accordance with the Company’s revenue recognition policy.

For logistics services performed, the Company recognizes revenue upon performance and completion of services rendered. 

Income (loss) per share of common stock

Basic income (loss) per share is computed by dividing net income (loss) available to common shareholders by weighted average number of shares of common stock outstanding during each period. Diluted earnings (loss) per share is computed by dividing net income (loss) available to common shareholders by the weighted average number of shares of common stock, common stock equivalents and potentially dilutive securities outstanding during the period using the treasury stock method and as-if converted method. Potentially dilutive common shares and participating securities are excluded from the computation of diluted shares outstanding if they would have an anti-dilutive impact on the Company’s net losses. The following table presents a reconciliation of basic and diluted net income per share:

	Three Months Ended June 30,						Six Months Ended June 30,
	2017			2016			2017			2016
Income (loss) per common share - basic:
Net income (loss)	$	156,150			(261,617	)	$	3,703,870			(508,576	)
Weighted average common shares outstanding - basic		31,962,477			22,733,853			30,627,968			22,485,739
Net income (loss) per common share - basic	$	0.00			(0.01	)	$	0.12			(0.02	)
Income (loss) per common share - diluted:
Net income (loss) – basic	$	156,150			(261,617	)	$	3,703,870			(508,576	)
Add: interest of convertible debt		10,627			—			14,286			—
Less: expense of debt discount upon assumed conversion		(166,111	)		—			(426,597	)		—
Less: gain on derivative liabilities		(637,127	)		—			(4,436,968	)		—
Numerator for income (loss) per common share - diluted	$	(636,461	)		(261,617	)	$	(1,145,409	)		(508,576	)
Weighted average common shares outstanding – basic		31,962,477			22,733,853			30,627,968			22,485,739
Effect of dilutive securities:
Convertible notes payable		178,709,004			—			178,709,004			—
Weighted average common shares outstanding – diluted		210,671,481			22,733,853			209,336,972			22,485,739
Net income (loss) per common share - diluted	$	(0.00	)		(0.01	)	$	(0.00	)		(0.02	)

For the three and six months ended June 30, 2017 and 2016, potentially dilutive common shares were excluded from the computation of diluted shares outstanding as they would have an anti-dilutive impact on the Company’s net loss and consisted of the following:

	Three Months Ended June 30,				Six Months Ended June 30,
	2017		2016		2017		2016
Convertible notes		—		449,523		—		449,523

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Convertible Notes

6 Months Ended

Jun. 30, 2017

Debt Disclosure [Abstract]

Convertible Notes

NOTE 2 – CONVERTIBLE NOTES

Securities Purchase Agreements and Debentures

Peak securities purchase agreement and debenture  

On October 24, 2016 (the “Issuance Date”), the Company entered into a securities purchase agreement (the “SPA”) with Peak One Opportunity Fund, L.P., an accredited investor (“Peak”), whereby Peak agreed to invest up to $346,500 (the “Purchase Price”) in the Company in exchange for the convertible debentures, upon the terms and subject to the conditions thereof. Pursuant to the SPA, the Company issued a convertible debenture to Peak on October 26, 2016, in the original principal amount of $85,000, which bears interest at 0% per annum (the “First Debenture”). On October 26, 2016, the Company received net cash proceeds of $70,000 under this convertible note which was net of debt issuance costs and legal fees of $15,000 which were treated as a debt discount and will be amortized into interest expense over the term of the respective note. Each convertible debenture issued pursuant to the SPA and any accrued and unpaid interest relating to each convertible debenture, is due and payable three years from the issuance date of the respective convertible debenture. Any amount of principal or interest that is due under each convertible debenture, which is not paid by the respective maturity date, will bear interest at the rate of 18% per annum until it is satisfied in full. In connection with the issuance of the SPA, in 2016, the Company issued 650,000 shares of the Company’s common stock to Peak.

Peak is entitled to, at any time or from time to time, convert each convertible debenture issued under the SPA into shares of the Company’s common stock, at a conversion price per share (the “Conversion Price”) equal to either: (i) if no event of default has occurred under the respective convertible debenture and the date of conversion is prior to the date that is one hundred eighty days after the issuance date of the respective convertible debenture, $0.25, or (ii) if an event of default has occurred under the respective convertible debenture or the date of conversion is on or after the date that is one hundred eighty days after the issuance date of the respective convertible debenture, the lesser of (a) $0.25 or (b) 65% of the lowest closing bid price of the common stock for the twenty trading days immediately preceding the date of the date of conversion (provided, further, that if either the Company is not DWAC operational at the time of conversion or the common stock is traded on the OTC Pink at the time of conversion, then 65% shall automatically adjust to 60%), subject in each case to equitable adjustments resulting from any stock splits, stock dividends, recapitalizations or similar events.

The Company may redeem each convertible debenture issued under the SPA, upon not more than two days written notice, for an amount (the “Redemption Price”) equal to: (i) if the Redemption Date is ninety days or less from the date of issuance of the respective convertible debenture, 105% of the sum of the Principal Amount so redeemed plus accrued interest, if any; (ii) if the Redemption Date is greater than or equal to ninety one days from the date of issuance of the respective convertible debenture and less than or equal to one hundred twenty days from the date of issuance of the respective convertible debenture, 110% of the sum of the Principal Amount so redeemed plus accrued interest, if any; (iii) if the Redemption Date is greater than or equal to one hundred twenty one days from the date of issuance of the respective convertible debenture and less than or equal to one hundred fifty days from the date of issuance of the respective convertible debenture, 120% of the sum of the Principal Amount so redeemed plus accrued interest, if any; (iv) if the Redemption Date is greater than or equal to one hundred fifty one days from the date of issuance of the respective convertible debenture and less than or equal to one hundred eighty days from the date of issuance of the respective convertible debenture, 130% of the sum of the Principal Amount so redeemed plus accrued interest, if any; and (v) if either (1) the respective convertible debenture is in default but the Buyer consents to the redemption notwithstanding such default or (2) the Redemption Date is greater than or equal to one hundred eighty one days from the date of issuance of the respective convertible debenture, 140% of the sum of the Principal Amount so redeemed plus accrued interest, if any.

On May 8, 2017, in connection with the Peak Debentures, the Company entered into a settlement agreement (the “Settlement Agreement”) with Peak. In connection with the Settlement Agreement, the Company paid cash of $69,700 to Peak and Peak waived all existing events of default (including deferred interest at the default rate) and agreed that if the Company elects to redeem all or any part of the then-outstanding debenture, the Redemption Price shall be the par value of the debenture so redeemed. Additionally, on May 9, 2017, the Company entered into a forbearance agreement with Peak (the “Peak Forbearance Agreement”) whereby Peak waived any event of default, as defined in the Peak debenture, that were triggered by the Company’s execution of the December 2, 2016 debt purchase and assignment agreement, as well as any rights provided in the Peak Debenture that would permit Peak to incorporate and terms of the Rosen Note (including but not limited to the use of $0.003 as a conversion price per share). In connection with the Peak Forbearance Agreement, the Company issued 800,000 shares of its common stock valued at $32,000 (see Note 6). Additionally, in June 2017, the Company issued 3,380,951 shares of its common stock upon conversion of note principal of $17,600 (see Note 6).

Crown Bridge securities purchase agreement and debenture

On November 18, 2016 (the “Closing Date”), the Company consummated a transaction with an accredited investor (“Crown”), whereby, upon the terms and subject to the conditions of that certain securities purchase agreement (the “SPA”), Crown agreed to invest up to $340,000 (the “Purchase Price”) in our Company in exchange for a convertible promissory note in the principal amount of $400,000 (the “Crown Bridge Note”). The Crown Bridge Note carries a prorated original issue discount of $60,000 and bears interest at the rate of 6% per year. Through December 31, 2016, Crown funded the two tranches under the Crown Bridge Note in principal amounts aggregating $80,000 and the Company received net proceeds of $62,000 in cash after debt issuance costs of $18,000 which were treated as a debt discount and will be amortized into interest expense over the term of the respective note.

Each tranche funded under the Crown Bridge Note (each a “Tranche”), coupled with the accrued and unpaid interest relating to that respective Tranche, is due and payable twelve months from the funding date of the respective Tranche. Any amount of principal or interest that is due under each Tranche, which is not paid by the respective maturity date, will bear interest at the rate of 22% per annum until it is satisfied in full. Crown is entitled to, at any time or from time to time, convert each Tranche under the Crown Bridge Note into shares of the Company’s common stock, at a conversion price per share equal to fifty five percent (55%) of the lowest traded price of the common stock for the twenty trading days immediately preceding the date of the date of conversion, upon the terms and subject to the conditions of the Note. In connection with the issuance of the First Tranche of the Crowne Bridge Note and SPA, in 2016, the Company issued 450,000 shares of the Company’s common stock to Crown and in connection with the issuance of the first Tranche of the Crowne Bridge Note, in 2016, the Company issued 50,000 shares of the Company’s common stock to Crown. In January 2017, in connection with the Crowne Bridge Note, the Company issued 50,000 shares of the Company’s common stock to Crown. These shares were valued on the date of grant at $0.0685 per share or $3,425 based on the quoted trading price of the Company’s common stock on date of grant. In January 2017, in connection with the issuance of these shares, the Company recorded debt issuance costs of $3,425.

The Crown Bridge Note contains representations, warranties, events of default, beneficial ownership limitations, prepayment options, and other provisions that are customary of similar instruments. 

On April 12, 2017, in connection with certain with the Crown Bridge Notes, the Company entered into a forbearance agreement (the “Forbearance Agreement”) with Crown whereby Crown waived any event of default, as defined in the Crown Bridge Notes, that were triggered by the Company’s execution of the December 2, 2016 debt purchase and assignment agreement as well as any rights provided in the Crown Bridge Notes that would permit Crown to incorporate and terms of the Rosen Note (including but not limited to the use of $0.003 as a conversion price per share). In connection with this Forbearance Agreement, the Company increased the principal amounts due under the Crown Bridge Notes by $20,000.

Additionally, in June 2017, the Company issued 1,300,000 shares of its common stock upon the conversion of principal note balance of $7,723 and fees of $500 (see Note 6).

Labrys securities purchase agreement and debenture

On February 13, 2017, the Company consummated a transaction with Labrys Fund, L.P. (“Labrys”), whereby, upon the terms and subject to the conditions of that certain securities purchase agreement (the “First SPA”), the Company issued a convertible promissory note in the principal amount of $110,000 (the “First Note”) to Labrys. The Company received proceeds of $100,000 in cash from Labrys. The First Note bears interest at the rate of 12% per year. The First Note is due and payable six months from the issue date of the First Note. The Company may prepay the First Note at any time during the initial 180 days after the issue date of the First Note, without any prepayment penalty, by paying the face amount of the First Note plus accrued interest through such prepayment date. Any amount of principal or interest that is due under the First Note, which is not paid by the maturity date, will bear interest at the rate of 24% per annum until the First Note is satisfied in full. Labrys is entitled to, at any time or from time to time, convert the First Note into shares of the Company’s common stock, at a conversion price per share equal to fifty five percent (55%) of the lowest traded price or closing bid price of the Company’s common stock for the twenty (20) trading days immediately preceding the date of the date of conversion, upon the terms and subject to the conditions of the First Note. In connection with the issuance of the First Note, the Company agreed to issue 1,341,463 shares of its common stock (the “First Shares”) to Buyer, provided, however, that the First Shares must be returned to the Company’s treasury if the Company prepays the First Note as provided above. On February 20, 2017, the Company entered into an amendment to the First Note, whereby the Holder agreed to return the First Shares to treasury.

On February 21, 2017, the Company consummated a transaction with Labrys, whereby, upon the terms and subject to the conditions of that certain securities purchase agreement (the “Second SPA”), the Company issued a convertible promissory note in the principal amount of $65,000 (the “Second Note”) to Labrys. The Company received proceeds of $58,000 in cash from Labrys. The Second Note bears interest at the rate of 12% per year. The Second Note is due and payable six months from the issue date of the Second Note. The Company may prepay the Second Note at any time during the initial 180 days after the issue date of the Second Note, without any prepayment penalty, by paying the face amount of the Second Note plus accrued interest through such prepayment date. Any amount of principal or interest that is due under the Second Note, which is not paid by the maturity date, will bear interest at the rate of 24% per annum until the Second Note is satisfied in full. Labrys is entitled to, at any time or from time to time, convert the Second Note into shares of the Company’s common stock, at a conversion price per share equal to fifty five percent (55%) of the lowest traded price or closing bid price of the Company’s common stock for the twenty (20) trading days immediately preceding the date of the date of conversion, upon the terms and subject to the conditions of the Second Note. In connection with the issuance of the Second Note, the Company issued 1,497,000 shares of its common stock (the “Second Shares”) to Buyer (see Note 6). The Second Note contains representations, warranties, events of default, beneficial ownership limitations, and other provisions that are customary of similar instruments. These notes contains representations, warranties, events of default, beneficial ownership limitations, and other provisions that are customary of similar instruments. 

Auctus Fund, LLC securities purchase agreement and debenture

On April 19, 2017 and amended on May 4, 2017, the Company consummated a transaction with Auctus Fund, LLC. (“Auctus”), whereby, upon the terms and subject to the conditions of a securities purchase agreement (the “Auctus Securities Purchase Agreement”), the Company issued a convertible promissory note in the principal amount of $235,000 (the “Auctus Note”) to Auctus. The Company received proceeds of $217,250 in cash from Auctus which is net of offering costs of $17,750. The Auctus Note bears interest at the rate of 10% per annum and is due on January 12, 2018. The Company may redeem they Auctus Note upon not more than three days written notice, for an amount (the “Redemption Price”) equal to: (i) if the Redemption Date is 120 days or less from the date of issuance of the Auctus Note, 135% of the sum of the Principal Amount so redeemed plus accrued interest, if any; and (ii) if the Redemption Date is greater than or equal to 121 days from the date of issuance of the respective convertible debenture and less than or equal to 240 days from the date of After the expiration of 240 days, The Company shall have no right of prepayment. Any amount of principal or interest that is due under the Auctus Note, which is not paid by the maturity date, will bear interest at the rate of 24% per annum until the Auctus Note is satisfied in full. Auctus is entitled to, at any time or from time to time, convert the Auctus Note into shares of the Company’s common stock, at a conversion price per share equal to fifty five percent (55%) of the lowest traded price or closing bid price of the Company’s common stock for the twenty five (25) trading days immediately preceding the date of the date of conversion, upon the terms and subject to the conditions of the Auctus Note. In connection with the issuance of the Auctus Note, the Company issued 1,509,829 shares of its common stock to Auctus as a commitment fee. These common shares were valued at $0.04 per share, or $63,564, based on the quoted trading price of the Company’s common stock on the note date. In connection with the issuance of these shares, the Company recorded a debt discount of $63,564 which will be amortized into interest expense over the term on the note. The Auctus Note contains representations, warranties, events of default, beneficial ownership limitations, and other provisions that are customary of similar instruments.

EMA Financial, LLC securities purchase agreement and debenture

On June 22, 2017, the Company consummated a transaction with EMA Financial, LLC. (“EMA”), whereby, upon the terms and subject to the conditions of a securities purchase agreement (the “EMA Securities Purchase Agreement”), the Company issued a convertible promissory note in the principal amount of $100,000 (the “EMA Note”) to EMA. The Company received proceeds of $90,000 in cash from EMA, which is net of offering costs of $10,000. The EMA Note bears interest at the rate of 10% per annum and is due on June 22, 2018. The Company may redeem the EMAs Note upon not more than three days written notice, for an amount (the “Redemption Price”) equal to: (i) if the Redemption Date is 120 days or less from the date of issuance of the EMA Note, 135% of the sum of the Principal Amount so redeemed plus accrued interest, if any; and (ii) if the Redemption Date is greater than or equal to 121 days from the date of issuance of the respective convertible debenture and less than or equal to 240 days from the date of After the expiration of 240 days, Any amount of principal or interest that is due under the EMA Note, which is not paid by the maturity date, will bear interest at the rate of 24% per annum until the EMA Note is satisfied in full. EMA is entitled to, at any time or from time to time, convert the EMA Note into shares of the Company’s common stock, at a conversion price per share equal to fifty five percent (55%) of the lowest traded price or closing bid price of the Company’s common stock for the twenty five (25) trading days immediately preceding the date of the date of conversion, upon the terms and subject to the conditions of the EMA Note. The EMA Note contains representations, warranties, events of default, beneficial ownership limitations, and other provisions that are customary of similar instruments.

Rosen convertible note 

In 2013, the Company entered into a convertible promissory note agreement with an individual in the amount of $20,000. The note was non-interest bearing, unsecured and was due on demand. The note was convertible into shares of stock of the Company at the market price on the date of conversion. Pursuant to ASC Topic 470-20 (Debt with conversion and other options), since these convertible notes had fixed conversion price at market, the Company determined it had a fixed monetary amounts that can be settled for the debt. Accordingly, no derivative liability was calculated. On December 2, 2016, the Company entered into a debt purchase and assignment agreement with the debt holder whereby a convertible note in the principal amount of $20,000 was assigned to a third party and the Company entered into a new convertible note agreement (the “Rosen Note”) for $20,000 which became immediately convertible at $.003 per common share. On December 2, 2016, $5,700 of the principal amount was converted into 1,900,000 shares of the Company’s common stock. At June 30, 2017 and December 31, 2016, one note remained due in the principal amount of $14,300.  

Derivative liabilities pursuant to securities purchase agreements and debentures

In connection with the issuance of the Peak, Crown Bridge, Labrys, Auctus and EMA debentures, the Company determined that the terms of these debentures contain terms that included a down-round provision under which the conversion price and exercise price could be affected by future equity offerings undertaken by the Company or contain terms that are not fixed monetary amounts at inception. Accordingly, under the provisions of FASB ASC Topic No. 815-40, “Derivatives and Hedging – Contracts in an Entity’s Own Stock”, the embedded conversion options contained in the convertible instruments are accounted for as derivative liabilities at the date of issuance and are adjusted to fair value through earnings at each reporting date. Additionally, since there is an undeterminable amount of shares issuable under the debentures, the Company accounted for the Rosen Note under the provisions of FASB ASC Topic No. 815-40. The fair value of the embedded conversion option derivatives were determined using the Binomial valuation model.

In connection with the issuance of debentures during the six months ended June 30, 2017, on the initial measurement date of the Labrys, Auctus and EMA debentures, the fair values of the embedded conversion option derivatives of $1,052,071 was recorded as derivative liabilities, $808,385 was charged to current period operations as initial derivative expense, and $243,686 was recorded as a debt discount and will be amortized into interest expense over the term of the respective note.

At the end of the period, the Company revalued the embedded conversion option derivative liabilities. In connection with these revaluations, the Company recorded derivative income of $5,245,353 and $55,500 for the six months ended June 30, 2017 and 2016, respectively.

For the six months ended June 30, 2017 and 2016, amortization of debt discounts related to convertible debentures amounted to $237,014 and $92,971, respectively, which has been included in interest expenses on the accompanying unaudited consolidated statements of operations. 

During the six months ended June 30, 2017, the fair value of the derivative liabilities were estimated using the Binomial option pricing method with the following assumptions:

	Six months ended June 30, 2017
Dividend rate		0
Term (in years)		2.58  to 0.01 years
Volatility		157.2	%
Risk-free interest rate		0.76% to 1.55%

At June 30, 2017 and December 31, 2016, convertible promissory notes consisted of the following:

	June 30, 2017			December 31, 2016
Principal amount	$	683,978		$	179,300
Less: unamortized debt discount		(426,597	)		(153,611	)
Convertible notes payable, net	$	257,381		$	25,689

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Loans Payable

6 Months Ended

Jun. 30, 2017

Loans Payable

Loans Payable

NOTE 3 – LOANS PAYABLE

On September 23, 2016, the Company entered into a business loan and security agreement with EBF Partners, LLC (the “EBF Loan”). Pursuant to the EBF Loan, the Company borrowed $20,000. The Company is required to repay the EBF Loan by making daily payments of $204 on each business day until the purchased amount of $28,200 is paid in full. Each payment is deducted directly from the Company’s bank accounts. The EBF Loan has an effective interest rate of approximately 116%, is secured by the Company’s assets and is personally guaranteed by the Company’s chief executive officer. On January 25, 2017, the Company entered into a business loan and security agreement with EBF Partners, LLC (the “Second EBF Loan”). Pursuant to the Second EBF Loan, the Company borrowed $25,000 and repaid the EBF Loan. The Company is required to repay the EBF Loan by making daily payments of $235 on each business day until the purchased amount of $35,250 is paid in full. On June 8, 2017, the Company entered into a business loan and security agreement with EBF Partners, LLC (the “Third EBF Loan”). Pursuant to the Third EBF Loan, the Company borrowed $40,000 and repaid the Second EBF Loan. The Company is required to repay the EBF Loan by making daily payments of $376 on each business day until the purchased amount of $56,400 is paid in full. Each payment is deducted directly from the Company’s bank accounts. The Third EBF Loan has an effective interest rate of approximately 123%, is secured by the Company’s assets and is personally guaranteed by the Company’s chief executive officer. During the six months ended June 30, 2017, the Company borrowed $65,000 and repaid principal amounts of $42,677 and at June 30, 2017 and December 31, 2016, amounts due under the EBF Loan amounted to $36,853 and $14,529, respectively.

On September 26, 2016, the Company entered into a business loan and security agreement with On Deck Capital, Inc. (the “On Deck Loan”). Pursuant to the On Deck Loan, the Company borrowed $35,000 and received net proceeds of $34,125 after paying a loan origination fee of $875. The Company is required to repay the On Deck Loan by making 252 daily payments of $190 on each business day until the purchased amount of $47,951 is paid in full. Each payment is deducted directly from the Company’s bank accounts. The On Deck Loan has an effective interest rate of approximately 66%, is secured by the Company’s assets and is personally guaranteed by the Company’s chief executive officer. During 2017, the Company repaid principal amounts of $16,953 and at June 30, 2017 and December 31, 2016, amounts due under the On Deck Loan amounted to $10,810 and $27,764, respectively.

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Related Party Transactions

6 Months Ended

Jun. 30, 2017

Related Party Transactions

Related Party Transactions

NOTE 4 – RELATED PARTY TRANSACTIONS

From time to time, the Company receives advances from the Company’s chief executive officer for working capital purposes.  The advances are non-interest bearing and are payable on demand. For the six months ended June 30, 2017, due to related party activity consisted of the following: 

	Six Months ended   June 30, 2017
Balance due to related party at beginning of period	$	224
Working capital advances received		49,680
Repayments made and conversions		(49,900	)
Balance due to related party at end of period	$	4

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Stockholders' Deficit

6 Months Ended

Jun. 30, 2017

Equity [Abstract]

Stockholders' Deficit

NOTE 5 - STOCKHOLDERS’ DEFICIT

Preferred stock

The Company’s board of directors authorized the issuance of 10,000,000 the shares of preferred stock in such series and to fix from time to time before issuance thereof the number of shares to be included in any such series and the designation, powers, preferences and relative, participating, optional or other rights, and the qualifications, limitations or restrictions thereof, of such series.

On February 19, 2016, the Board of Directors of the Company authorized and approved to create a new class of voting preferred stock called “Series A Preferred Stock”, consisting of 1,000,000 shares authorized, $0.001 par value. The preferred stock is not convertible into any other class or series of stock and has no liquidation preference value. The Series A Preferred Stock was issued to ensure perpetual control of at least 51% is provided to the holder of the Series A Preferred Stock. On all matters to come before the shareholders of the Company, the holders of Series A Preferred shall have that number of votes per share (rounded to the nearest whole share) equal to the product of (x) the number of shares of Series A Preferred held on the record date for the determination of the holders of the shares entitled to vote (the “Record Date”), or, if no record date is established, at the date such vote is taken or any written consent of shareholders is first solicited, and (y) fifty.

In the event that the votes by the holders of the Series A Preferred Stock do not total at least 51% of the votes of all classes of the Company’s authorized capital stock entitled to vote, then regardless of the provisions of this paragraph, in any such case, the votes cast by a majority of the holders of the Series A Preferred Stock shall be deemed to equal 51% of all votes cast at any meeting of stockholders, or any issue put to the stockholders for voting and the Company may state that any such action approved by at least a majority of the holders of the Series A Preferred Stock was had by majority vote of the holders of all classes of the Company’s capital stock.

On February 19, 2016, the Company issued 1,000,000 shares of Series A Preferred Stock to its chief executive officer. In connection with the issuance of Series A preferred shares, the Company recorded a nominal amount of stock-based compensation of $1,000 since the shares had no economic value, on the date of the issuance of such shares, the Company’s chief executive officer was the majority owner of the Company’s common shares, and the value of such voting rights were not readily and objectively measurable.

Common stock issued for services

For the six months ended June 30, 2017 and 2016, amortization of other prepaid stock-based consulting fees amounted to $19,333 and $117,149, respectively.

Common stock issued in connections with convertible debts

In January 2017, in connection with the Crown Bridge Note (see Note 3), the Company issued 50,000 shares of the Company’s common stock to Crown. These shares were valued on the date of grant at $0.0685 per share or $3,425 based on the quoted trading price of the Company’s common stock on date of grant. In January 2017, in connection with the issuance of these shares, the Company recorded debt issuance costs of $3,425.

On February 21, 2017, in connection with a Convertible Note, the Company issued 1,497,000 shares of its common stock as a debt issuance cost. These common shares were valued at $0.1654 per share based on the quoted trading price of the Company’s common stock on the note date, In connection with the issuance of these shares, the Company recorded debt issuance costs of $89,605, which is included in interest expense, and a debt discount of $158,000 which is being amortized into interest expense over the term on the note (see Note 3).

On May 4, 2017, in connection with a Convertible Note, the Company issued 1,509,829 shares of its common stock as a debt issuance cost. These common shares were valued at $0.04 per share based on the quoted trading price of the Company’s common stock on the note date, In connection with the issuance of these shares, the Company recorded a debt discount of $63,564 which is being amortized into interest expense over the term on the note (see Note 3).

On May 8, 2017, the Company entered into a forbearance agreement with Peak (the “Peak Forbearance Agreement”) whereby Peak waived any event of default, as defined in the Peak debenture, that were triggered by the Company’s execution of the December 2, 2016 debt purchase and assignment agreement (See Note 3) as well as any rights provided in the Peak Debenture that would permit Peak to incorporate and terms of the Rosen Note (including but not limited to the use of $0.003 as a conversion price per share). In connection with the Peak Forbearance Agreement, the Company issued 800,000 shares of its common stock. These common shares were valued at $0.04 per share based on the quoted trading price of the Company’s common stock on the agreement date, In connection with the issuance of these shares, the Company recorded debt settlement expense of $32,000.

In June 2017, in connection with the conversion of debt of $25,323 and the payment of fees of $501, the Company issued 4,680,951 shares of common stock. Upon conversion of the debt, the Company reclassified derivative liabilities of $34,257 to paid-in capital.

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Concentrations

6 Months Ended

Jun. 30, 2017

Concentrations

Concentrations

NOTE 6 – CONCENTRATIONS

Concentrations of credit risk

Financial instruments that potentially subject the Company to concentrations of credit risk consist primarily of and cash deposits. The Company places its cash in banks at levels that, at times, may exceed federally insured limits. There were no balances in excess of FDIC insured levels as of June 30, 2017 and December 31, 2016. The Company has not experienced any losses in such accounts through June 30, 2017.

Geographic concentrations of sales

For the six months ended June 30, 2017, total sales to customers located in Europe and the United States represent approximately 88.2% and 11.8% of total consolidated revenues, respectively. No other geographical area accounted for more than 10% of total sales during the six months ended June 30, 2017. For the six months ended June 30, 2016, total sales to customers located in Europe, Asia and Latin America represent approximately 92.3%, 6.4% and 1.3% of total consolidated revenues, respectively

Customer concentrations

For the six months ended June 30, 2017, four customers accounted for approximately 58.9% of total consolidated revenues (31.0%, 8.7% and 7.4% from customers in the product segment, and 11.8% from our only customer in the logistics services segment). For the six months ended June 30, 2016, six customers accounted for approximately 70.3% of total sales (31%, 11.8%, 8.7%, 4%, 6.5% and 4.9% respectively). A reduction in sales from or loss of such customers would have a material adverse effect on the Company’s consolidated results of operations and financial condition.

Vendor concentrations

For the six months ended June 30, 2017 and 2016, the Company purchased substantially all of its products from one supplier. The loss of this supplier may have a material adverse effect on the Company’s consolidated results of operations and financial condition.

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Segment Reporting

6 Months Ended

Jun. 30, 2017

Segment Reporting

Segment Reporting

NOTE 7 – SEGMENT REPORTING

The Company’s principal operating segments coincide with the types of products or services to be sold. The Company’s two reportable segments for the six months ended June 30, 2017 were (i) the Product Segment and (ii) the Logistics Services Segment. For the six months ended June 30, 2016, the Company only operated in the Product Segment. The Company’s chief operating decision-maker has been identified as the Chairman and CEO, who reviews operating results to make decisions about allocating resources and assessing performance for the entire Company. Segment information is presented based upon the Company’s management organization structure as of June 30, 2017 and December 31, 2016 and the distinctive nature of each segment. Future changes to this internal financial structure may result in changes to the reportable segments disclosed. There are no inter-segment revenue transactions and, therefore, revenues are only to external customers.

Segment operating profits or loss is determined based upon internal performance measures used by the chief operating decision-maker. The Company derives the segment results from its internal management reporting system. The accounting policies the Company uses to derive reportable segment results are the same as those used for external reporting purposes. Management measures the performance of each reportable segment based upon several metrics, including net revenues, gross profit and operating income (loss). Management uses these results to evaluate the performance of, and to assign resources to, each of the reportable segments. The Company manages certain operating expenses separately at the corporate level and does not allocate such expenses to the segments. Segment income (loss) from operations excludes interest income/expense and other income or expenses and income taxes according to how a particular reportable segment’s management is measured. Management does not consider impairment charges, and unallocated costs in measuring the performance of the reportable segments.

Segment information available with respect to these reportable business segments for the three and six months ended June 30, 2017 and 2016 was as follows:

		Three  Months Ended						Six Months Ended
		June 30,						June 30,
		2017			2016			2017			2016
Revenues:
Product segment	$	125,101		$	63,808		$	363,067		$	171,429
Logistics services segment		22,049			—			48,436			—
Total segment and consolidated revenues		147,150			63,808			411,503			171,429
Gross profit (loss):
Product segment		25,082			5,182			70,295			37,533
Logistics services segment		(199	)		—			(14,706	)		—
Total segment and consolidated gross profit		24,883			5,182			55,589			37,533
Loss from operations
Product segment	$	(117,170	)	$	(155,397	)	$	(133,375	)	$	(319,639	)
Logistics services segment		(199	)		—			(14,706	)		—
Total segment income (loss)		(117,369	)		(155,397	)		(148,081	)		(319,639	)
Unallocated income/(costs)		(50,458	)		(33,388	)		(97,843	)		(98,804	)
Total consolidated loss from operations	$	(167,827	)	$	(188,785	)	$	(245,924	)	$	(418,443	)

	June 30, 2017		December 31, 2016
Total assets:
Product segment	$	183,034	$	183,861
Logistics services segment		79,697		53,310
Total segment and consolidated assets	$	262,730	$	237,171

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Subsequent Events

6 Months Ended

Jun. 30, 2017

Subsequent Events [Abstract]

Subsequent Events

NOTE 8 - SUBSEQUENT EVENTS

From July 1, 2017 through August 10, 2017, in connection with the conversion of debt of $25,414 and the payment of fees of $1,500, the Company issued 14,813,361 shares of common stock.

On July 12, 2017, the board of directors of the Company and a stockholder holding a majority of the Company’s voting power took action by written consent to approve an amendment to the Company’s articles of incorporation to increase its authorized capital stock from 910,000,000 to 2,510,000,000 shares, of which 2,500,000,000 will be common stock and 10,000,000 will be preferred stock.

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Organization And Basis Of Presentation (Policies)

6 Months Ended

Jun. 30, 2017

Organization And Basis Of Presentation Policies

Organization

Organization

Petrone Worldwide, Inc. (the “Company”) was incorporated as Sheridan Industries, Inc. on December 14, 1998 in the State of Nevada. On December 31, 1998, the Company changed its name to Diabetex International Corp. and effective February 18, 2014, the Company changed its name to Petrone Worldwide, Inc. The Company is in the hospitality industry and is a supplier of tabletop kitchenware and hotel room products thru an exclusive licensing agreement with a leading supplier. Additionally, in August 2016, the Company began providing logistic services to one customer.

On January 29, 2014 and effective March 3, 2014, the Company entered into a purchase agreement (the “Purchase Agreement”) with Petrone Food Works, Inc. (“PFW”) and the shareholder of PFW. Pursuant to the Purchase Agreement, the Company acquired 100% of PFW’s issued and outstanding common stock from the PFW shareholder in exchange for the issuance of 11,760,542 shares of the Company’s common stock, representing 98.4% of the outstanding common stock, (the “Exchange”), after giving effect to a 1-for-500 reverse stock split (the “Reverse Stock Split”) which resulted in 195,607 common shares outstanding prior to the Exchange for liabilities of $30,000. Accordingly, the PFW shareholder became a shareholder of the Company and PFW became a subsidiary of the Company. The Exchange has been accounted for as a reverse-merger and recapitalization since the stockholder of PFW obtained voting and management control of the Company. PFW is the acquirer for financial reporting purposes and the Company is the acquired company. Consequently, the assets and liabilities and the operations reflected in the historical financial statements prior to the Exchange are those of PFW and was recorded at the historical cost basis of PFW, and the consolidated financial statements after completion of the Exchange included the assets and liabilities of both the Company and PFW and the Company’s consolidated operations from the closing date of the Exchange. All share and per share data in the accompanying consolidated financial statements have been retroactively restated to reflect the effect of the Reverse Stock Split and recapitalization. PFW was formed under the laws of the State of Nevada in October 2013.

On July 12, 2017, the board of directors of the Company and a stockholder holding a majority of the Company’s voting power took action by written consent to approve an amendment to the Company’s articles of incorporation to increase its authorized capital stock from 910,000,000 to 2,510,000,000 shares, of which 2,500,000,000 will be common stock and 10,000,000 will be preferred stock.

Basis of Presentation and Principles of Consolidation

Basis of Presentation and Principles of Consolidation

The Company’s unaudited consolidated financial statements include the financial statements of its wholly-owned subsidiary, Petrone Food Works, Inc. (inactive). All significant intercompany accounts and transactions have been eliminated in consolidation.

The unaudited consolidated financial statements for the three and six months ended June 30, 2017 and 2016 have been prepared by us pursuant to the rules and regulations of the Securities and Exchange Commission. In the opinion of management, all adjustments necessary to present fairly our financial position, results of operations, and cash flows as of June 30, 2017 and 2016, and for the periods then ended, have been made. Those adjustments consist of normal and recurring adjustments. Certain information and note disclosures normally included in our annual financial statements prepared in accordance with generally accepted accounting principles have been or omitted. The unaudited consolidated financial statements should be read in conjunction with the audited consolidated financial statements as of and for the year ended December 31, 2016 and footnotes thereto included in the Company’s Annual Report on Form 10-K filed with the SEC on May 4, 2017. The results of operations for the three and six months ended June 30, 2017 are not necessarily indicative of the results to be expected for the full year.

Going Concern

Going concern

These unaudited consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the settlement of liabilities and commitments in the normal course of business. As reflected in the accompanying unaudited consolidated financial statements, the Company had a loss from operations of $245,924 and $418,443 for the six months ended June 30, 2017 and 2016, respectively. The net cash used in operations were $455,493 and $473,753 for the six months ended June 30, 2017 and 2016, respectively. Additionally, the Company had an accumulated deficit, stockholders’ deficit and working deficit of $5,579,475, $978,307 and $978,307, respectively, at June 30, 2017. These factors raise substantial doubt about the Company’s ability to continue as a going concern for twelve months from the issuance date of this report. Management cannot provide assurance that the Company will ultimately achieve profitable operations or become cash flow positive, or raise additional debt and/or equity capital. 

The Company is seeking to raise capital through additional debt and/or equity financings to fund its operations in the future. Although the Company has historically raised capital from sales of equity and from the issuance of promissory notes, there is no assurance that it will be able to continue to do so. If the Company is unable to raise additional capital or secure additional lending in the near future, management expects that the Company will need to curtail its operations. These consolidated financial statements do not include any adjustments related to the recoverability and classification of assets or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

Use of Estimates

Use of estimates

The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates. Significant estimates for the six months ended June 30, 2017 and 2016 include estimates on allowance for doubtful accounts, estimates of current and deferred income taxes and deferred tax valuation allowances, the fair value of derivative liabilities, and the fair value of non-cash equity transactions.

Fair Value of Financial Instruments and Fair Value Measurements

Fair value of financial instruments and fair value measurements

FASB ASC 820 — Fair Value Measurements and Disclosures, defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 820 requires disclosures about the fair value of all financial instruments, whether or not recognized, for financial statement purposes. Disclosures about the fair value of financial instruments are based on pertinent information available to the Company on June 30, 2017. Accordingly, the estimates presented in these financial statements are not necessarily indicative of the amounts that could be realized on disposition of the financial instruments. FASB ASC 820 specifies a hierarchy of valuation techniques based on whether the inputs to those valuation techniques are observable or unobservable. Observable inputs reflect market data obtained from independent sources, while unobservable inputs reflect market assumptions. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurement) and the lowest priority to unobservable inputs (Level 3 measurement). The three levels of the fair value hierarchy are as follows:

Level 1- Inputs are unadjusted quoted prices in active markets for identical assets or liabilities available at the measurement date.

Level 2- Inputs are quoted prices for similar assets and liabilities in active markets, quoted prices for identical or similar assets and liabilities in markets that are not active, inputs other than quoted prices that are observable, and inputs derived from or corroborated by observable market data.

Level 3- Inputs are unobservable inputs that reflect the reporting entity’s own assumptions on what assumptions the market participants would use in pricing the asset or liability based on the best available information.

The carrying amounts reported in the consolidated balance sheets for cash and cash equivalents, accounts receivable, loans, accounts payable, accrued expenses, and other payables approximate their fair market value based on the short-term maturity of these instruments.

The Company analyzes all financial and non-financial instruments with features of both liabilities and equity under the FASB’s accounting standard for such instruments. Under this standard, financial and non-financial assets and liabilities are classified in their entirety based on the lowest level of input that is significant to the fair value measurement.

The Company accounts for one instrument at fair value using level 3 valuation. 

	At June 30, 2017					At December 31, 2016
Description		Level 1	Level 2		Level 3		Level 1	Level 2		Level 3
Derivative liabilities		—	—	$	843,309		—	—	$	5,070,848

A roll forward of the level 3 valuation financial instruments is as follows:

	Derivative Liabilities
Balance at December 31, 2016	$	5,070,848
Initial valuation of derivative liabilities included in debt discount		243,686
Initial valuation of derivative liabilities included in gain on derivative liabilities		808,385
Reclassification of derivative liabilities to equity upon conversion		(34,257	)
Change in fair value included in net income		(5,245,353	)
Balance at June 30, 2017	$	843,309

ASC 825-10 “Financial Instruments”, allows entities to voluntarily choose to measure certain financial assets and liabilities at fair value (fair value option). The fair value option may be elected on an instrument-by-instrument basis and is irrevocable, unless a new election date occurs. If the fair value option is elected for an instrument, unrealized gains and losses for that instrument should be reported in earnings at each subsequent reporting date. The Company did not elect to apply the fair value option to any outstanding instruments. 

Accounts Receivable

Accounts receivable

The Company recognizes an allowance for losses on accounts receivable in an amount equal to the estimated probable losses net of recoveries. The allowance is based on an analysis of historical bad debt experience, current receivables aging, and expected future write-offs, as well as an assessment of specific identifiable customer accounts considered at risk or uncollectible. The expense associated with the allowance for doubtful accounts is recognized as general and administrative expense. At June 30, 2017 and December 31, 2016, the Company has established, based on a review of its outstanding balances, an allowance for doubtful accounts in the amounts of $3,375. 

Inventory

Inventory

Inventory, consisting of finished goods related to the Company’s products are stated at the lower of cost or market utilizing the weighted average method. A reserve is established when management determines that certain inventories may not be saleable. If inventory costs exceed expected market value due to obsolescence or quantities in excess of expected demand, the Company will record reserves for the difference between the cost and the market value. These reserves are recorded based on estimates.

Derivative Liabilities

Derivative liabilities

The Company has certain financial instruments that are embedded derivatives associated with capital raises. The Company evaluates all its financial instruments to determine if those contracts or any potential embedded components of those contracts qualify as derivatives to be separately accounted for in accordance with FASB ASC 815-10-05-4 and 815-40.  This accounting treatment requires that the carrying amount of any embedded derivatives be recorded at fair value at issuance and marked-to-market at each balance sheet date.  In the event that the fair value is recorded as a liability, as is the case with the Company, the change in the fair value during the period is recorded as either income or expense. Upon conversion or exercise, the derivative liability is marked to fair value at the conversion date and then the related fair value is reclassified to equity. 

Revenue Recognition

Revenue recognition

Pursuant to the guidance of ASC Topic 605, the Company recognizes sales when persuasive evidence of an arrangement exists, delivery has occurred or services have been provided, the purchase price is fixed or determinable and collectability is reasonably assured. The Company’s standard terms are “ex works”, with title transferring to its customer at the Company suppliers’ loading docks or upon embarkation with risk of loss being assumed by the customer at the shipping point. The Company has a small percentage of sales with other terms, and revenue is recognized in accordance with the terms of the related customer purchase order. Shipping and handling costs billed to customers are recognized in revenue. Advances from customers at June 30, 2017 and December 31, 2016 amounted to $4,334 and $79,780, respectively, and consist of prepayments from customers for merchandise that had not yet been shipped. The Company will recognize the deposits as revenue when customers take delivery of the goods and title to the assets is transferred to customers in accordance with the Company’s revenue recognition policy.

For logistics services performed, the Company recognizes revenue upon performance and completion of services rendered.

Income (Loss) Per Share of Common Stock

Income (loss) per share of common stock

Basic income (loss) per share is computed by dividing net income (loss) available to common shareholders by weighted average number of shares of common stock outstanding during each period. Diluted earnings (loss) per share is computed by dividing net income (loss) available to common shareholders by the weighted average number of shares of common stock, common stock equivalents and potentially dilutive securities outstanding during the period using the treasury stock method and as-if converted method. Potentially dilutive common shares and participating securities are excluded from the computation of diluted shares outstanding if they would have an anti-dilutive impact on the Company’s net losses. The following table presents a reconciliation of basic and diluted net income per share:

	Three Months Ended June 30,						Six Months Ended June 30,
	2017			2016			2017			2016
Income (loss) per common share - basic:
Net income (loss)	$	156,150			(261,617	)	$	3,703,870			(508,576	)
Weighted average common shares outstanding - basic		30,962,477			22,733,853			30,627,968			22,485,739
Net income (loss) per common share - basic	$	0.00			(0.01	)	$	0.12			(0.02	)
Income (loss) per common share - diluted:
Net income (loss) – basic	$	156,150			(261,617	)	$	3,703,870			(508,576	)
Add: interest of convertible debt		10,627			—			14,286			—
Less: expense of debt discount upon assumed conversion		(166,111	)		—			(426,597	)		—
Less: gain on derivative liabilities		(637,127	)		—			(4,436,968	)		—
Numerator for income (loss) per common share - diluted	$	(636,461	)		(261,617	)	$	(1,145,409	)		(508,576	)
Weighted average common shares outstanding – basic		31,962,477			22,733,853			30,627,968			22,485,739
Effect of dilutive securities:
Convertible notes payable		178,709,004			—			178,709,004			—
Weighted average common shares outstanding – diluted		210,671,481			22,733,853			209,336,972			22,485,739
Net income (loss) per common share - diluted	$	(0.00	)		(0.01	)	$	(0.00	)		(0.02	)

For the three and six months ended June 30, 2017 and 2016, potentially dilutive common shares were excluded from the computation of diluted shares outstanding as they would have an anti-dilutive impact on the Company’s net loss and consisted of the following:

	Three Months Ended June 30,				Six Months Ended June 30,
	2017		2016		2017		2016
Convertible notes		—		449,523		—		449,523

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Organization And Basis Of Presentation (Tables)

6 Months Ended

Jun. 30, 2017

Organization And Basis Of Presentation Tables

Schedule of Fair Value Hierarchy for Financial Liabilites

The Company accounts for one instrument at fair value using level 3 valuation. 

	At June 30, 2017					At December 31, 2016
Description		Level 1	Level 2		Level 3		Level 1	Level 2		Level 3
Derivative liabilities		—	—	$	843,309		—	—	$	5,070,848

Schedule of Roll Forward Valuation of Derivative Liability

A roll forward of the level 3 valuation financial instruments is as follows:

	Derivative Liabilities
Balance at December 31, 2016	$	5,070,848
Initial valuation of derivative liabilities included in debt discount		243,686
Initial valuation of derivative liabilities included in gain on derivative liabilities		808,385
Reclassification of derivative liabilities to equity upon conversion		(34,257	)
Change in fair value included in net income		(5,245,353	)
Balance at June 30, 2017	$	843,309

Schedule of Reconciliation of Basic and Diluted Net Income Per Share

The following table presents a reconciliation of basic and diluted net income per share:

	Three Months Ended June 30,						Six Months Ended June 30,
	2017			2016			2017			2016
Income (loss) per common share - basic:
Net income (loss)	$	156,150			(261,617	)	$	3,703,870			(508,576	)
Weighted average common shares outstanding - basic		31,962,477			22,733,853			30,627,968			22,485,739
Net income (loss) per common share - basic	$	0.00			(0.01	)	$	0.12			(0.02	)
Income (loss) per common share - diluted:
Net income (loss) – basic	$	156,150			(261,617	)	$	3,703,870			(508,576	)
Add: interest of convertible debt		10,627			—			14,286			—
Less: expense of debt discount upon assumed conversion		(166,111	)		—			(426,597	)		—
Less: gain on derivative liabilities		(637,127	)		—			(4,436,968	)		—
Numerator for income (loss) per common share - diluted	$	(636,461	)		(261,617	)	$	(1,145,409	)		(508,576	)
Weighted average common shares outstanding – basic		31,962,477			22,733,853			30,627,968			22,485,739
Effect of dilutive securities:
Convertible notes payable		178,709,004			—			178,709,004			—
Weighted average common shares outstanding – diluted		210,671,481			22,733,853			209,336,972			22,485,739
Net income (loss) per common share - diluted	$	(0.00	)		(0.01	)	$	(0.00	)		(0.02	)

Schedule of Computation of Earnings Per Share

For the three and six months ended June 30, 2017 and 2016, potentially dilutive common shares were excluded from the computation of diluted shares outstanding as they would have an anti-dilutive impact on the Company’s net loss and consisted of the following:

	Three Months Ended June 30,				Six Months Ended June 30,
	2017		2016		2017		2016
Convertible notes		—		449,523		—		449,523

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Convertible Notes (Tables)

6 Months Ended

Jun. 30, 2017

Convertible Notes Tables

Schedule of Assumptions Used in Valuation of Derivatives

During the six months ended June 30, 2017, the fair value of the derivative liabilities were estimated using the Binomial option pricing method with the following assumptions:

	Six months ended June 30, 2017
Dividend rate		0
Term (in years)		2.58  to 0.01 years
Volatility		157.2	%
Risk-free interest rate		0.76% to 1.55%

Schedule of Convertible Promissory Notes

At June 30, 2017 and December 31, 2016, convertible promissory notes consisted of the following:

	June 30, 2017			December 31, 2016
Principal amount	$	683,978		$	179,300
Less: unamortized debt discount		(426,597	)		(153,611	)
Convertible notes payable, net	$	257,381		$	25,689

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Related Party Transactions (Tables)

6 Months Ended

Jun. 30, 2017

Related Party Transactions Tables

Schedule of Due to Related Party Activity

For the six months ended June 30, 2017, due to related party activity consisted of the following: 

	Six Months ended   June 30, 2017
Balance due to related party at beginning of period	$	224
Working capital advances received		49,680
Repayments made and conversions		(49,900	)
Balance due to related party at end of period	$	4

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Segment Reporting (Tables)

6 Months Ended

Jun. 30, 2017

Segment Reporting Tables

Schedule of Reportable Business Segments

Segment information available with respect to these reportable business segments for the three and six months ended June 30, 2017 and 2016 was as follows:

		Three  Months Ended						Six Months Ended
		June 30,						June 30,
		2017			2016			2017			2016
Revenues:
Product segment	$	125,101		$	63,808		$	363,067		$	171,429
Logistics services segment		22,049			—			48,436			—
Total segment and consolidated revenues		147,150			63,808			411,503			171,429
Gross profit (loss):
Product segment		25,082			5,182			70,295			37,533
Logistics services segment		(199	)		—			(14,706	)		—
Total segment and consolidated gross profit		24,883			5,182			55,589			37,533
Loss from operations
Product segment	$	(117,170	)	$	(155,397	)	$	(133,375	)	$	(319,639	)
Logistics services segment		(199	)		—			(14,706	)		—
Total segment income (loss)		(117,369	)		(155,397	)		(148,081	)		(319,639	)
Unallocated income/(costs)		(50,458	)		(33,388	)		(97,843	)		(98,804	)
Total consolidated loss from operations	$	(167,827	)	$	(188,785	)	$	(245,924	)	$	(418,443	)

	June 30, 2017		December 31, 2016
Total assets:
Product segment	$	183,034	$	183,861
Logistics services segment		79,697		53,310
Total segment and consolidated assets	$	262,730	$	237,171

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Organization And Basis Of Presentation (Schedule Of Fair Value Hierarchy For Financial Liabilites) (Details) - USD ($)	Jun. 30, 2017	Dec. 31, 2016
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Derivative liabilities	$ 843,309	$ 5,070,848
Level 1 [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Derivative liabilities
Level 2 [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Derivative liabilities
Level 3 [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Derivative liabilities	$ 843,309	$ 5,070,848

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Organization And Basis Of Presentation (Schedule Of Roll Forward Valuation Of Derivative Liability) (Details) - Derivative Liabilities [Member]	6 Months Ended
	Jun. 30, 2017 USD ($)
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]
Balance at December 31, 2016	$ 5,070,848
Initial valuation of derivative liabilities included in debt discount	243,686
Initial valuation of derivative liabilities included in gain on derivative liabilities	808,385
Reclassification of derivative liabilities to equity upon conversion	34,257
Change in fair value included in net income	(5,245,353)
Balance at June 30, 2017	$ 843,309

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Organization And Basis Of Presentation (Reconciliation Of Basic And Diluted Net Income Per Share) (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2017	Jun. 30, 2016	Jun. 30, 2017	Jun. 30, 2016
Income (loss) per common share - basic:
Net income (loss)	$ 156,150	$ (261,617)	$ 3,703,870	$ (508,576)
Weighted average common shares outstanding - basic	31,962,477	22,733,853	30,627,968	22,485,739
Net income (loss) per common share - basic	$ 0.00	$ (0.01)	$ 0.12	$ (0.02)
Income (loss) per common share - diluted:
Net income (loss) - basic	$ 156,150	$ (261,617)	$ 3,703,870	$ (508,576)
Add: interest of convertible debt	10,627		14,286
Less: expense of debt discount upon assumed conversion	166,111		426,597
Less: gain on derivative liabilities	(637,127)		(4,436,968)
Numerator for income (loss) per common share - diluted	$ (636,461)	$ (261,617)	$ (1,145,409)	$ (508,576)
Weighted average common shares outstanding - basic	31,962,477	22,733,853	30,627,968	22,485,739
Effect of dilutive securities:
Convertible notes payable	178,709,004		178,709,004
Weighted average common shares outstanding - diluted	210,671,481	22,733,853	209,336,972	22,485,739
Net income (loss) per common share - diluted	$ (0.00)	$ (0.01)	$ (0.00)	$ (0.02)

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Organization And Basis Of Presentation (Schedule Of Computation Of Earnings Per Share) (Details) - shares	3 Months Ended		6 Months Ended
	Mar. 31, 2017	Mar. 31, 2016	Jun. 30, 2017	Jun. 30, 2016
Convertible Notes [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from computation of earnings per share		449,523		449,523

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Convertible Notes (Schedule Of Assumptions Used In Valuation Of Derivatives) (Details) - Derivative Liabilities [Member]	6 Months Ended
	Jun. 30, 2017
Assumptions Used in Valuation of Derivatives - Black Scholes Option Pricing Model:
Dividend rate	0.00%
Volatility	157.20%
Minimum [Member]
Assumptions Used in Valuation of Derivatives - Black Scholes Option Pricing Model:
Term (in years)	4 days
Risk-free interest rate	0.76%
Maximum [Member]
Assumptions Used in Valuation of Derivatives - Black Scholes Option Pricing Model:
Term (in years)	2 years 6 months 29 days
Risk-free interest rate	1.55%

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Convertible Notes (Schedule Of Convertible Promissory Notes) (Details) - USD ($)	Jun. 30, 2017	Dec. 31, 2016
Short-term Debt [Line Items]
Convertible notes payable, net	$ 257,381	$ 25,689
Convertible Promissory Notes [Member]
Short-term Debt [Line Items]
Principal amount	683,978	179,300
Less: unamortized debt discount	426,597	153,611
Convertible notes payable, net	$ 257,381	$ 25,689

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Related Party Transactions (Details) - USD ($)	6 Months Ended
	Jun. 30, 2017	Jun. 30, 2016
Related Party Transaction [Line Items]
Balance due to related party at beginning of period	$ 224
Working capital advances received	49,680
Repayments made and conversions	49,900	$ 35,879
Balance due to related party at end of period	4
Chief Executive Officer [Member]
Related Party Transaction [Line Items]
Balance due to related party at beginning of period	224
Working capital advances received	49,680
Repayments made and conversions	49,900
Balance due to related party at end of period	$ 4

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Segment Reporting (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2017	Jun. 30, 2016	Jun. 30, 2017	Jun. 30, 2016	Dec. 31, 2016
Total segment and consolidated revenues	$ 147,150	$ 63,808	$ 411,503	$ 171,429
Total segment and consolidated gross profit	24,883	5,182	55,589	37,533
Total segment income (loss)	(117,369)	(155,397)	(148,081)	(319,639)
Unallocated income/(costs)	(50,458)	(33,388)	(97,843)	(98,804)
Total consolidated loss from operations	(167,827)	(188,785)	(245,924)	(418,443)
Total segment and consolidated assets	262,730		262,730		$ 237,171
Product Segment [Member]
Total segment and consolidated revenues	125,101	63,808	363,067	171,429
Total segment and consolidated gross profit	25,082	5,182	70,295	37,533
Total segment income (loss)	(117,170)	(155,397)	(133,375)	(319,639)
Total segment and consolidated assets	183,034		183,034		183,861
Logistics Services Segment [Member]
Total segment and consolidated revenues	22,049		48,436
Total segment and consolidated gross profit	(199)		(14,706)
Total segment income (loss)	(199)		(14,706)
Total segment and consolidated assets	$ 79,697		$ 79,697		$ 53,310

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Organization And Basis Of Presentation (Narrative) (Details) - USD ($)

1 Months Ended

Mar. 03, 2014

Jul. 12, 2017

Jul. 11, 2017

Jun. 30, 2017

Dec. 31, 2016

Working capital deficit

$ 978,307

Allowance for doubtful accounts

$ 3,375

$ 3,375

Increase of authorized capital

2,500,000,000

2,500,000,000

Subsequent Event [Member]

Increase of authorized capital

2,510,000,000

910,000,000

Common Stock [Member]

Reverse stock split

1-for-500

Common Stock [Member] | Subsequent Event [Member]

Increase of authorized capital

2,500,000,000

Preferred Stock [Member] | Subsequent Event [Member]

Increase of authorized capital

10,000,000

Purchase Agreement With Petrone Food Works, Inc. (PFW) And Shareholder Of PFW [Member]

Acquisition percentage of PFW’s issued and outstanding common stock from the PFW shareholder

100.00%

Liabilities assumed in connection with purchase agreement

$ 30,000

Purchase Agreement With Petrone Food Works, Inc. (PFW) And Shareholder Of PFW [Member] | Common Stock [Member]

Stock issued to PFW for acquisition under purchase agreement

11,760,542

Percentage of outstanding common stock of the company

98.40%

Change in no of shares issued in connection with purchase agreement after reverse stock split

195,607

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Convertible Notes (Narrative) (Details) - USD ($)

1 Months Ended

6 Months Ended

12 Months Ended

Jun. 22, 2017

May 09, 2017

May 08, 2017

May 04, 2017

Apr. 12, 2017

Feb. 21, 2017

Feb. 13, 2017

Nov. 18, 2016

Oct. 26, 2016

Oct. 24, 2016

Jun. 30, 2017

Jan. 31, 2017

Dec. 31, 2016

Jun. 30, 2017

Jun. 30, 2016

Dec. 31, 2016

Short-term Debt [Line Items]

Net proceeds from convertible debt

$ 465,250

Repayment of convertible debt

$ 131,644

Convertible Debenture - First Debenture With Peak One Opportunity Fund,L.P Dated Oct 26, 2016 [Member] | Common Stock [Member]

Short-term Debt [Line Items]

Stock issued for debt conversion, shares

3,380,951

Stock issued for debt conversion, value

$ 17,600

Securities Purchase Agreement And Debenture With Peak One Opportunity Fund, L.P [Member]

Short-term Debt [Line Items]

Purchase price agreed by the buyer to invest

$ 346,500

Securities Purchase Agreement And Debenture With Peak One Opportunity Fund, L.P [Member] | Convertible Debenture - First Debenture With Peak One Opportunity Fund,L.P Dated Oct 26, 2016 [Member]

Short-term Debt [Line Items]

Convertible debt face value

$ 85,000

Convertible debt interest percentage

0.00%

Debt issuance cost

$ 15,000

Net proceeds from convertible debt

$ 70,000

Convertible debt payment terms

Each convertible debenture issued pursuant to the SPA and any accrued and unpaid interest relating to each convertible debenture, is due and payable three years from the issuance date of the respective convertible debenture. Any amount of principal or interest that is due under each convertible debenture, which is not paid by the respective maturity date, will bear interest at the rate of 18% per annum until it is satisfied in full.

Convertible debt conversion terms

Peak is entitled to, at any time or from time to time, convert each convertible debenture issued under the SPA into shares of the Company’s common stock, at a conversion price per share (the “Conversion Price”) equal to either: (i) if no event of default has occurred under the respective convertible debenture and the date of conversion is prior to the date that is one hundred eighty days after the issuance date of the respective convertible debenture, $0.25, or (ii) if an event of default has occurred under the respective convertible debenture or the date of conversion is on or after the date that is one hundred eighty days after the issuance date of the respective convertible debenture, the lesser of (a) $0.25 or (b) 65% of the lowest closing bid price of the common stock for the twenty trading days immediately preceding the date of the date of conversion (provided, further, that if either the Company is not DWAC operational at the time of conversion or the common stock is traded on the OTC Pink at the time of conversion, then 65% shall automatically adjust to 60%), subject in each case to equitable adjustments resulting from any stock splits, stock dividends, recapitalizations or similar events.

Convertible debt redemption description

The Company may redeem each convertible debenture issued under the SPA, upon not more than two days written notice, for an amount (the “Redemption Price”) equal to: (i) if the Redemption Date is ninety days or less from the date of issuance of the respective convertible debenture, 105% of the sum of the Principal Amount so redeemed plus accrued interest, if any; (ii) if the Redemption Date is greater than or equal to ninety one days from the date of issuance of the respective convertible debenture and less than or equal to one hundred twenty days from the date of issuance of the respective convertible debenture, 110% of the sum of the Principal Amount so redeemed plus accrued interest, if any; (iii) if the Redemption Date is greater than or equal to one hundred twenty one days from the date of issuance of the respective convertible debenture and less than or equal to one hundred fifty days from the date of issuance of the respective convertible debenture, 120% of the sum of the Principal Amount so redeemed plus accrued interest, if any; (iv) if the Redemption Date is greater than or equal to one hundred fifty one days from the date of issuance of the respective convertible debenture and less than or equal to one hundred eighty days from the date of issuance of the respective convertible debenture, 130% of the sum of the Principal Amount so redeemed plus accrued interest, if any; and (v) if either (1) the respective convertible debenture is in default but the Buyer consents to the redemption notwithstanding such default or (2) the Redemption Date is greater than or equal to one hundred eighty one days from the date of issuance of the respective convertible debenture, 140% of the sum of the Principal Amount so redeemed plus accrued interest, if any.

Settlement Agreement With Peak [Member] | Convertible Debenture - First Debenture With Peak One Opportunity Fund,L.P Dated Oct 26, 2016 [Member]

Short-term Debt [Line Items]

Convertible debt description

In connection with the Peak Debentures, the Company entered into a settlement agreement (the “Settlement Agreement”) with Peak. In connection with the Settlement Agreement, the Company paid cash of $69,700 to Peak and Peak waived all existing events of default (including deferred interest at the default rate) and agreed that if the Company elects to redeem all or any part of the then-outstanding debenture, the Redemption Price shall be the par value of the debenture so redeemed. 

Repayment of convertible debt

$ 69,700

Forbearance Agreement With Peak [Member] | Convertible Debenture - First Debenture With Peak One Opportunity Fund,L.P Dated Oct 26, 2016 [Member]

Short-term Debt [Line Items]

Convertible debt description

Additionally, on May 9, 2017, the Company entered into a forbearance agreement with Peak (the “Peak Forbearance Agreement”) whereby Peak waived any event of default, as defined in the Peak debenture, that were triggered by the Company’s execution of the December 2, 2016 debt purchase and assignment agreement, as well as any rights provided in the Peak Debenture that would permit Peak to incorporate and terms of the Rosen Note (including but not limited to the use of $0.003 as a conversion price per share).

Forbearance Agreement With Peak [Member] | Convertible Debenture - First Debenture With Peak One Opportunity Fund,L.P Dated Oct 26, 2016 [Member] | Common Stock [Member]

Short-term Debt [Line Items]

Stock issued in connection with convertible notes, shares

800,000

Stock issued in connection with convertible notes, value

$ 32,000

Share issue price, per share

$ 0.04

Securities Purchase Agreement And Debenture With Crown Bridge [Member]

Short-term Debt [Line Items]

Purchase price agreed by the buyer to invest

$ 340,000

Convertible debt interest percentage

6.00%

Buyer committed to invest in exchange for convertible promissory notes

$ 400,000

Original issue discount

$ 60,000

Securities Purchase Agreement And Debenture With Crown Bridge [Member] | Convertible Promissory Note With Crown Bridge - Two Tranches [Member]

Short-term Debt [Line Items]

Convertible debt face value

$ 80,000

$ 80,000

Debt issuance cost

18,000

$ 18,000

Net proceeds from convertible debt

$ 62,000

Convertible debt payment terms

Each tranche funded under the Crown Bridge Note (each a “Tranche”), coupled with the accrued and unpaid interest relating to that respective Tranche, is due and payable twelve months from the funding date of the respective Tranche. Any amount of principal or interest that is due under each Tranche, which is not paid by the respective maturity date, will bear interest at the rate of 22% per annum until it is satisfied in full.

Convertible debt conversion terms

Crown is entitled to, at any time or from time to time, convert each Tranche under the Crown Bridge Note into shares of the Company’s common stock, at a conversion price per share equal to fifty five percent (55%) of the lowest traded price of the common stock for the twenty trading days immediately preceding the date of the date of conversion, upon the terms and subject to the conditions of the Note.

Convertible debt description

The Crown Bridge Note contains representations, warranties, events of default, beneficial ownership limitations, prepayment options, and other provisions that are customary of similar instruments.

Securities Purchase Agreement And Debenture With Crown Bridge [Member] | Convertible Promissory Note With Crown Bridge - First Tranch [Member] | Common Stock [Member]

Short-term Debt [Line Items]

Stock issued in connection with convertible notes, shares

50,000

450,000

Stock issued in connection with convertible notes, value

$ 3,425

Share issue price, per share

$ 0.0685

Forbearance Agreement With Crown Bridge [Member] | Convertible Promissory Note With Crown Bridge [Member]

Short-term Debt [Line Items]

Convertible debt description

On April 12, 2017, in connection with certain with the Crown Bridge Notes, the Company entered into a forbearance agreement (the “Forbearance Agreement”) with Crown whereby Crown waived any event of default, as defined in the Crown Bridge Notes, that were triggered by the Company’s execution of the December 2, 2016 debt purchase and assignment agreement as well as any rights provided in the Crown Bridge Notes that would permit Crown to incorporate and terms of the Rosen Note (including but not limited to the use of $0.003 as a conversion price per share).

Increased the principal amounts due to Forbearance agreement

$ 20,000

Forbearance Agreement With Crown Bridge [Member] | Convertible Promissory Note With Crown Bridge [Member] | Common Stock [Member]

Short-term Debt [Line Items]

Stock issued for debt conversion, shares

7,723

Stock issued for debt conversion, value

$ 1,300,000

Debt instrument fees converted value

$ 500

Securities Purchase Agreement And Debenture With Labrys Fund, L.P - The First SPA [Member] | Convertible Promissory Note With Labrys Fund, L.P - The First Note [Member]

Short-term Debt [Line Items]

Convertible debt face value

$ 110,000

Convertible debt interest percentage

12.00%

Net proceeds from convertible debt

$ 100,000

Convertible debt payment terms

The First Note is due and payable six months from the issue date of the First Note. The Company may prepay the First Note at any time during the initial 180 days after the issue date of the First Note, without any prepayment penalty, by paying the face amount of the First Note plus accrued interest through such prepayment date. Any amount of principal or interest that is due under the First Note, which is not paid by the maturity date, will bear interest at the rate of 24% per annum until the First Note is satisfied in full.

Convertible debt conversion terms

Labrys is entitled to, at any time or from time to time, convert the First Note into shares of the Company’s common stock, at a conversion price per share equal to fifty five percent (55%) of the lowest traded price or closing bid price of the Company’s common stock for the twenty (20) trading days immediately preceding the date of the date of conversion, upon the terms and subject to the conditions of the First Note.

Convertible debt description

In connection with the issuance of the First Note, the Company agreed to issue 1,341,463 shares of its common stock (the “First Shares”) to Buyer, provided, however, that the First Shares must be returned to the Company’s treasury if the Company prepays the First Note as provided above. On February 20, 2017, the Company entered into an amendment to the First Note, whereby the Holder agreed to return the First Shares to treasury.

Securities Purchase Agreement And Debenture With Labrys Fund, L.P - The Second SPA [Member] | Convertible Promissory Note With Labrys Fund, L.P - The Second Note [Member]

Short-term Debt [Line Items]

Convertible debt face value

$ 65,000

Convertible debt interest percentage

12.00%

Net proceeds from convertible debt

$ 58,000

Convertible debt payment terms

The Second Note is due and payable six months from the issue date of the Second Note. The Company may prepay the Second Note at any time during the initial 180 days after the issue date of the Second Note, without any prepayment penalty, by paying the face amount of the Second Note plus accrued interest through such prepayment date. Any amount of principal or interest that is due under the Second Note, which is not paid by the maturity date, will bear interest at the rate of 24% per annum until the Second Note is satisfied in full.

Convertible debt conversion terms

Labrys is entitled to, at any time or from time to time, convert the Second Note into shares of the Company’s common stock, at a conversion price per share equal to fifty five percent (55%) of the lowest traded price or closing bid price of the Company’s common stock for the twenty (20) trading days immediately preceding the date of the date of conversion, upon the terms and subject to the conditions of the Second Note.

Convertible debt description

In connection with the issuance of the Second Note, the Company issued 1,497,000 shares of its common stock (the “Second Shares”) to Buyer (see Note 6). The Second Note contains representations, warranties, events of default, beneficial ownership limitations, and other provisions that are customary of similar instruments. These notes contains representations, warranties, events of default, beneficial ownership limitations, and other provisions that are customary of similar instruments.

Securities Purchase Agreement And Debenture With Labrys Fund, L.P - The Second SPA [Member] | Convertible Promissory Note With Labrys Fund, L.P - The Second Note [Member] | Common Stock [Member]

Short-term Debt [Line Items]

Stock issued in connection with convertible notes, shares

1,497,000

Share issue price, per share

$ 0.1654

Unamortized debt discount in connection with convertible debt issuance costs

$ 158,000

Securities Purchase Agreement With Auctus Fund, LLC [Member] | Convertible Promissory Note With Auctus Fund, LLC- The Auctus Note [Member]

Short-term Debt [Line Items]

Convertible debt face value

$ 235,000

Convertible debt interest percentage

10.00%

Debt issuance cost

$ 17,750

Net proceeds from convertible debt

$ 217,250

Convertible debt maturity date

Jan. 12, 2018

Convertible debt payment terms

The Company shall have no right of prepayment. Any amount of principal or interest that is due under the Auctus Note, which is not paid by the maturity date, will bear interest at the rate of 24% per annum until the Auctus Note is satisfied in full.

Convertible debt conversion terms

Auctus is entitled to, at any time or from time to time, convert the Auctus Note into shares of the Company’s common stock, at a conversion price per share equal to fifty five percent (55%) of the lowest traded price or closing bid price of the Company’s common stock for the twenty five (25) trading days immediately preceding the date of the date of conversion, upon the terms and subject to the conditions of the Auctus Note.

Convertible debt redemption description

The Company may redeem they Auctus Note upon not more than three days written notice, for an amount (the “Redemption Price”) equal to: (i) if the Redemption Date is 120 days or less from the date of issuance of the Auctus Note, 135% of the sum of the Principal Amount so redeemed plus accrued interest, if any; and (ii) if the Redemption Date is greater than or equal to 121 days from the date of issuance of the respective convertible debenture and less than or equal to 240 days from the date of After the expiration of 240 days.

Convertible debt description

The Auctus Note contains representations, warranties, events of default, beneficial ownership limitations, and other provisions that are customary of similar instruments.

Unamortized debt discount in connection with convertible debt issuance costs

$ 63,564

Securities Purchase Agreement With Auctus Fund, LLC [Member] | Convertible Promissory Note With Auctus Fund, LLC- The Auctus Note [Member] | Common Stock [Member]

Short-term Debt [Line Items]

Stock issued in connection with convertible notes, shares

1,509,829

Stock issued in connection with convertible notes, value

$ 63,564

Share issue price, per share

$ 0.04

Securities Purchase Agreement With EMA Financial, LLC [Member] | Convertible Promissory Note With EMA Financial, LLC - The EMA Note [Member]

Short-term Debt [Line Items]

Convertible debt face value

$ 100,000

Convertible debt interest percentage

10.00%

Debt issuance cost

$ 10,000

Net proceeds from convertible debt

$ 90,000

Convertible debt maturity date

Jun. 22, 2018

Convertible debt payment terms

Any amount of principal or interest that is due under the EMA Note, which is not paid by the maturity date, will bear interest at the rate of 24% per annum until the EMA Note is satisfied in full.

Convertible debt conversion terms

EMA is entitled to, at any time or from time to time, convert the EMA Note into shares of the Company’s common stock, at a conversion price per share equal to fifty five percent (55%) of the lowest traded price or closing bid price of the Company’s common stock for the twenty five (25) trading days immediately preceding the date of the date of conversion, upon the terms and subject to the conditions of the EMA Note.

Convertible debt redemption description

The Company may redeem the EMAs Note upon not more than three days written notice, for an amount (the “Redemption Price”) equal to: (i) if the Redemption Date is 120 days or less from the date of issuance of the EMA Note, 135% of the sum of the Principal Amount so redeemed plus accrued interest, if any; and (ii) if the Redemption Date is greater than or equal to 121 days from the date of issuance of the respective convertible debenture and less than or equal to 240 days from the date of After the expiration of 240 days.

Convertible debt description

The EMA Note contains representations, warranties, events of default, beneficial ownership limitations, and other provisions that are customary of similar instruments.

XML

Convertible Notes (Narrative) (Details1) - USD ($)

1 Months Ended

3 Months Ended

6 Months Ended

12 Months Ended

Dec. 02, 2016

Jun. 30, 2017

Jun. 30, 2017

Jun. 30, 2016

Jun. 30, 2017

Jun. 30, 2016

Dec. 31, 2013

Dec. 31, 2016

Short-term Debt [Line Items]

Convertible notes payable

$ 257,381

$ 257,381

$ 257,381

$ 25,689

Derivative income or loss

(637,127)

(4,436,968)

Amortization of debt discount

237,014

92,971

Derivative Liabilities [Member]

Short-term Debt [Line Items]

Derivative income or loss

5,245,353

55,500

Convertible Promissory Note Agreement With Individual - 2013 [Member]

Short-term Debt [Line Items]

Convertible debt face value

$ 20,000

Convertible debt description

The notes were non-interest bearing, unsecured and were due on demand.

Convertible debt conversion terms

The notes are convertible into shares of stock of the Company at the market price on the date of conversion.

New Convertible Note Agreement With Third Party Assigned On December 02, 2016 - Rosen Note [Member]

Short-term Debt [Line Items]

Convertible promissory note assinged to a third party

$ 20,000

Convertible notes payable

14,300

14,300

14,300

14,300

New Convertible Note Agreement With Third Party Assigned On December 02, 2016 - Rosen Note [Member] | Common Stock [Member]

Short-term Debt [Line Items]

Convertible debt conversion price per share

$ 0.03

Stock issued for debt conversion, shares

1,900,000

Stock issued for debt conversion, value

$ 5,700

Labrys, Auctus And EMA Debentures [Member]

Short-term Debt [Line Items]

New derivative liability

1,052,071

Labrys, Auctus And EMA Debentures [Member] | Derivative Initial Liabilities [Member]

Short-term Debt [Line Items]

Derivative income or loss

(808,385)

Unamortized debt discount

243,686

243,686

243,686

Convertible Promissory Notes [Member]

Short-term Debt [Line Items]

Convertible notes payable

$ 257,381

$ 257,381

257,381

$ 25,689

Convertible Promissory Notes [Member] | Interest Expenses [Member]

Short-term Debt [Line Items]

Amortization of debt discount

$ 237,014

$ 92,971

Convertible Promissory Notes [Member] | Common Stock [Member]

Short-term Debt [Line Items]

Stock issued for debt conversion, shares

4,680,951

Stock issued for debt conversion, value

$ 25,323

XML

Loans Payable (Narrative) (Details) - USD ($)

6 Months Ended

Jun. 08, 2017

Jan. 25, 2017

Sep. 26, 2016

Sep. 23, 2016

Jun. 30, 2017

Jun. 30, 2016

Dec. 31, 2016

Short-term Debt [Line Items]

Proceeds from loans

$ 65,000

Repayment of loans payable

59,630

Loans payable

47,663

$ 42,293

Business Loan And Security Agreement With EBF Partners, LLC [Member]

Short-term Debt [Line Items]

Proceeds from loans

$ 40,000

$ 25,000

$ 20,000

65,000

Daily payment towards loan repayment

$ 376

$ 235

$ 204

Loans repayment terms

The Company is required to repay the EBF Loan by making daily payments of $376 on each business day until the purchased amount of $56,400 is paid in full. Each payment is deducted directly from the Company’s bank accounts.

The Company is required to repay the EBF Loan by making daily payments of $235 on each business day until the purchased amount of $35,250 is paid in full. Each payment is deducted directly from the Company’s bank accounts.

The Company is required to repay the EBF Loan by making daily payments of $204 on each business day until the purchased amount of $28,200 is paid in full. Each payment is deducted directly from the Company’s bank accounts.

Loans interest rate

123.00%

116.00%

Loans collateral description

The loan is secured by the Company’s assets and is personally guaranteed by the Company’s chief executive officer.

The loan is secured by the Company’s assets and is personally guaranteed by the Company’s chief executive officer.

Repayment of loans payable

42,677

Loans payable

36,853

14,529

Business Loan And Security Agreement With On Deck Capital, Inc [Member]

Short-term Debt [Line Items]

Proceeds from loans

$ 35,000

Proceeds from loans after payment of loan origination fee

34,125

Daily payment towards loan repayment

190

Loan origination fee

$ 875

Loans repayment terms

The Company is required to repay the On Deck Loan by making 252 daily payments of $190 on each business day until the purchased amount of $47,951 is paid in full. Each payment is deducted directly from the Company’s bank accounts.

Loans interest rate

66.00%

Loans collateral description

The loan is secured by the Company’s assets and is personally guaranteed by the Company’s chief executive officer.

Repayment of loans payable

16,953

Loans payable

$ 10,810

$ 27,764

XML

Stockholders' Equity (Narrative) (Details) - USD ($)

1 Months Ended

3 Months Ended

6 Months Ended

12 Months Ended

May 09, 2017

Feb. 21, 2017

Feb. 19, 2016

Jun. 30, 2017

Jan. 31, 2017

Jun. 30, 2017

Jun. 30, 2016

Jun. 30, 2017

Jun. 30, 2016

Dec. 31, 2016

Preferred stock, shares authorized

10,000,000

10,000,000

10,000,000

10,000,000

Preferred stock, par value per share

$ 0.001

$ 0.001

$ 0.001

$ 0.001

Stock based compensation

$ 19,333

$ 117,149

Amortization of other prepaid stock-based consulting fees

19,333

117,149

Debt issuance cost in connection with shares issued

$ 121,700

$ 121,700

Convertible Debenture - First Debenture With Peak One Opportunity Fund,L.P Dated Oct 26, 2016 [Member] | Common Stock [Member]

Stock issued for debt conversion, value

$ 17,600

Stock issued for debt conversion, shares

3,380,951

Convertible Promissory Notes [Member] | Common Stock [Member]

Stock issued for debt conversion, value

$ 25,323

Stock issued for debt conversion, shares

4,680,951

Debt instrument fees converted value

$ 501

Reclassification of derivative liabilities to additional paid in capital

$ 34,257

Securities Purchase Agreement And Debenture With Crown Bridge [Member] | Convertible Promissory Note With Crown Bridge - First Tranch [Member] | Common Stock [Member]

Stock issued in connection with notes issued, shares

50,000

450,000

Share issue price, per share

$ 0.0685

Stock issued in connection with notes issued, value

$ 3,425

Debt issuance cost in connection with shares issued

$ 3,425

Securities Purchase Agreement And Debenture With Labrys Fund, L.P - The Second SPA [Member] | Convertible Promissory Note With Labrys Fund, L.P - The Second Note [Member] | Common Stock [Member]

Stock issued in connection with notes issued, shares

1,497,000

Share issue price, per share

$ 0.1654

Unamortized debt discount in connection with convertible debt issuance costs

$ 158,000

Securities Purchase Agreement And Debenture With Labrys Fund, L.P - The Second SPA [Member] | Convertible Promissory Note With Labrys Fund, L.P - The Second Note [Member] | Common Stock [Member] | Interest Expenses [Member]

Debt issuance cost in connection with shares issued

$ 89,605

Forbearance Agreement With Peak [Member] | Convertible Debenture - First Debenture With Peak One Opportunity Fund,L.P Dated Oct 26, 2016 [Member] | Common Stock [Member]

Stock issued in connection with notes issued, shares

800,000

Share issue price, per share

$ 0.04

Stock issued in connection with notes issued, value

$ 32,000

Series A Preferred Stock [Member]

Preferred stock, shares authorized

1,000,000

1,000,000

1,000,000

1,000,000

1,000,000

Preferred stock, par value per share

$ 0.001

$ 0.001

$ 0.001

$ 0.001

$ 0.001

Preferred stock conversion terms

The preferred stock is not convertible into any other class or series of stock.

Preferred stock voting rights

On all matters to come before the shareholders of the Company, the holders of Series A Preferred shall have that number of votes per share (rounded to the nearest whole share) equal to the product of (x) the number of shares of Series A Preferred held on the record date for the determination of the holders of the shares entitled to vote (the “Record Date”), or, if no record date is established, at the date such vote is taken or any written consent of shareholders is first solicited, and (y) fifty. In the event that the votes by the holders of the Series A Preferred Stock do not total at least 51% of the votes of all classes of the Company’s authorized capital stock entitled to vote, then regardless of the provisions of this paragraph, in any such case, the votes cast by a majority of the holders of the Series A Preferred Stock shall be deemed to equal 51% of all votes cast at any meeting of stockholders, or any issue put to the stockholders for voting and the Company may state that any such action approved by at least a majority of the holders of the Series A Preferred Stock was had by majority vote of the holders of all classes of the Company’s capital stock.

Series A Preferred Stock [Member] | Chief Executive Officer [Member]

Stock issued to CEO, shares

1,000,000

Stock based compensation

$ 1,000

XML

Concentrations (Narrative) (Details) - Total Sales [Member]	6 Months Ended
	Jun. 30, 2017	Jun. 30, 2016
Geographic Concentration Risk [Member] | Europe [Member]
Concentration Risk [Line Items]
Concentration risk percentage	88.20%	92.30%
Geographic Concentration Risk [Member] | United States [Member]
Concentration Risk [Line Items]
Concentration risk percentage	11.80%
Geographic Concentration Risk [Member] | No Other Geographical Area [Member]
Concentration Risk [Line Items]
Concentration risk percentage	10.00%
Geographic Concentration Risk [Member] | Asia [Member]
Concentration Risk [Line Items]
Concentration risk percentage		6.40%
Geographic Concentration Risk [Member] | Latin America [Member]
Concentration Risk [Line Items]
Concentration risk percentage		1.30%
Customer Concentration Risk [Member] | Four Customers [Member]
Concentration Risk [Line Items]
Concentration risk percentage	58.90%
Customer Concentration Risk [Member] | Customer - One [Member]
Concentration Risk [Line Items]
Concentration risk percentage		31.00%
Customer Concentration Risk [Member] | Customer - One [Member] | Product Segment [Member]
Concentration Risk [Line Items]
Concentration risk percentage	31.00%
Customer Concentration Risk [Member] | Customer - Two [Member]
Concentration Risk [Line Items]
Concentration risk percentage		11.80%
Customer Concentration Risk [Member] | Customer - Two [Member] | Product Segment [Member]
Concentration Risk [Line Items]
Concentration risk percentage	8.70%
Customer Concentration Risk [Member] | Customer - Three [Member]
Concentration Risk [Line Items]
Concentration risk percentage		8.70%
Customer Concentration Risk [Member] | Customer - Three [Member] | Product Segment [Member]
Concentration Risk [Line Items]
Concentration risk percentage	7.40%
Customer Concentration Risk [Member] | Customer - Four [Member]
Concentration Risk [Line Items]
Concentration risk percentage		4.00%
Customer Concentration Risk [Member] | Customer - Four [Member] | Logistics Services Segment [Member]
Concentration Risk [Line Items]
Concentration risk percentage	11.80%
Customer Concentration Risk [Member] | Six Customers [Member]
Concentration Risk [Line Items]
Concentration risk percentage		70.30%
Customer Concentration Risk [Member] | Customer - Five [Member]
Concentration Risk [Line Items]
Concentration risk percentage		6.50%
Customer Concentration Risk [Member] | Customer - Six [Member]
Concentration Risk [Line Items]
Concentration risk percentage		4.90%

XML

Subsequent Events (Narrative) (Details) - Convertible Promissory Notes [Member] - Common Stock [Member] - USD ($)	1 Months Ended
	Aug. 10, 2017	Jun. 30, 2017
Subsequent Event [Line Items]
Stock issued for debt conversion, value		$ 25,323
Debt instrument fees converted value		$ 501
Stock issued for debt conversion, shares		4,680,951
Subsequent Event [Member]
Subsequent Event [Line Items]
Stock issued for debt conversion, value	$ 25,414
Debt instrument fees converted value	$ 1,500
Stock issued for debt conversion, shares	14,813,361