10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D. C.  20549

FORM 10-Q

(Mark One)

x  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the period ended March 31, 2013

OR

¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _____________ to _______________

Commission file number:

000-27435

GAMEPLAN, INC.

(Exact name of small business issuer as specified in its charter)

NEVADA	87-0493596
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)

3701 Fairview Road   Reno, Nevada	89511
(Address of principal executive offices)	(Zip Code)

Registrant's telephone number, including area code:    (775) 815-4752

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

ý Yes  ¨ No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

ý Yes  ¨ No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer," "accelerated filer” and "smaller reporting company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer  ¨	Accelerated Filer  ¨
Non-accelerated filer  ¨ (Do not check if smaller reporting company)	Smaller Reporting Company  ý

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

ý Yes  ¨ No

As of May 3, 2013, the number of shares of Common Stock, $.001 par value, outstanding was 1,522,500.

TABLE OF CONTENTS

ITEM NUMBER AND CAPTION
	PAGE
PART I
ITEM 1.        Financial Statements	3
ITEM 2.        Management’s Discussion and Analysis of Financial Condition and Results of Operations	8
ITEM 3.        Quantitative and Qualitative Disclosures About Market Risk	11
ITEM 4.        Controls and Procedures	11
PART II
ITEM 1.        Legal Proceedings	12
ITEM 1A.     Risk Factors	12
ITEM 2.        Unregistered Sales of Equity Securities and Use of Proceeds	12
ITEM 3.        Defaults Upon Senior Securities	12
ITEM 4.        Mine Safety Disclosures	12
ITEM 5.        Other Information	12
ITEM 6.        Exhibits	13

2

PART I – FINANCIAL INFORMATION

ITEM 1.  Financial Statements.

GAMEPLAN, INC.
[A Development Stage Company]
Condensed Balance Sheets
(Unaudited)
	March 31, 2013		December 31, 2012
ASSETS
Current Assets
Cash	$	-	$	-
Total Current Assets		-		-
TOTAL ASSETS	$	-	$	-
LIABILITIES & STOCKHOLDERS' DEFICIT
Current Liabilities
Accounts Payable	$	3,450	$	2,967
Accrued Director compensation		12,500		12,500
Payable to Shareholders		1,304,902		-
Total Current Liabilities		1,320,852		15,467
Long-Term Liabilities
Payable to Shareholders		-		1,275,495
Total Long-Term Liabilities		-		1,275,495
Total Liabilities		1,320,852		1,290,962
Stockholders' Deficit
Preferred Stock -- $0.001 par value; 50,000,000 shares authorized; 0 issued and outstanding		-		-
Common Stock -- $0.001 par value; 250,000,000 shares authorized; 1,522,500 issued and outstanding		1,523		1,523
Additional paid-in capital		1,164,141		1,140,205
Accumulated deficit during the development stage		(2,486,516)		(2,432,690)
Total Stockholders' Deficit		(1,320,852)		(1,290,962)
TOTAL LIABILITIES & STOCKHOLDERS' DEFICIT	$	-	$	-

See accompanying notes to condensed financial statements

3

GAMEPLAN, INC.
[A Development Stage Company]
Condensed  Statements of Operations
For the three month periods ended March 31, 2013 and 2012 and for the period from Inception (April 27, 1984) through March 31, 2013
(Unaudited)
	For the Three		For the Three		Inception
	Months Ended		Months Ended		Through
	March 31, 2013		March 31, 2012		March 31, 2013
Revenues
Consulting Fees	$	-	$	-	$	768,042
Commissions		-		-		137,034
Book Sales		-		-		40
Other Income		-		-		27,168
Total Revenue		-		-		932,284
Expenses
General and Administrative Expense		4,730		4,553		2,247,646
Compensation		23,936		23,936		422,874
Loss on Asset Sales		-		-		29,477
Total Expenses		28,666		28,489		2,699,997
Operating Loss		(28,666)		(28,489)		(1,767,713)
Interest income		-		-		16,064
Interest expense		(25,160)		(26,118)		(1,133,703)
Total Other Income (Expense)		(25,160)		(26,118)		(1,117,639)
Net Loss before taxes		(53,826)		(54,607)		(2,885,352)
Income Taxes		-		-		1,164
Net Loss before extraordinary item		(53,826)		(54,607)		(2,886,516)
Extraordinary item
"Lost Opportunity" settlement		-		-		400,000
Net Income From Extraordinary Items		-		-		400,000
Net Loss	$	(53,826)	$	(54,607)	$	(2,486,516)
Net Loss per share (basic and diluted)	$	(0.04)	$	(0.04)	$	(2.51)
Weighted Average Number of shares outstanding (basic and diluted)		1,522,500		1,522,500		989,195

See accompanying notes to condensed financial statements

4

GAMEPLAN, INC.
[A Development Stage Company]
Condensed Statements of Cash Flows
For the three month periods ended March 31, 2013 and 2012 and for the period from inception (April 27, 1984) through March 31, 2013
(Unaudited)
	For the Three		For the Three		Inception
	Months Ended		Months Ended		Through
	March 31, 2013		March 31, 2012		March 31, 2013
Cash Flow Used for Operating Activities
Net Loss	$	(53,826)	$	(54,607)	$	(2,486,516)
Adjustments to Reconcile net loss to net cash used for operating activities:
Depreciation		-		-		174,645
Bad Debt Expense		-		-		911
Notes issued in exchange for interest expense		-		-		59,588
Notes issued in exchange for accrued interest		-		-		49,589
Stock issued for expenses		-		-		3,000
Stock-based compensation		23,936		23,936		422,874
Loss on disposal of assets		-		-		29,477
Increase/(Decrease) in accounts payable		483		3,145		3,450
Increase/(Decrease) in accrued director fees		-		-		12,500
Increase/(Decrease) in accrued expenses		25,160		26,118		782,612
Net Cash Flows Used for Operating Activities		(4,247)		(1,408)		(947,870)
Cash Flows used for Investing Activities
Capital expenditures		-		-		(520,761)
Proceeds from disposal of property		-		-		316,641
Net Cash Flows Used for Investing Activities		-		-		(204,120)
Cash Flows from Financing Activities
Shareholder loan proceeds		4,247		1,416		1,643,217
Loan Principal Payments		-		-		(531,018)
Proceeds from Issuance of Common Stock		-		-		39,791
Net Cash Flows from Financing Activities		4,247		1,416		1,151,990
Net Increase in cash		-		8		-
Beginning Cash Balance		-		17		-
Ending Cash Balance	$	-	$	25	$	-
Supplemental Disclosures
Cash Paid for Taxes		-		-		-
Cash Paid for Interest		-		-		-

See accompanying notes to condensed financial statements

5

GAMEPLAN, INC.

[A Development Stage Company]

Notes to Condensed Financial Statements

March 31, 2013

(Unaudited)

NOTE 1 – BASIS OF PRESENTATION

The accompanying condensed consolidated financial statements have been prepared without audit, pursuant to the rules and regulations of the Securities and Exchange Commission.   Certain information and disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted.  These interim financial statements include all adjustments consisting of normal recurring entries, which in the opinion of management, are necessary to present a fair statement of the results for the period.  It is suggested that these condensed financial statements be read in conjunction with the financial statements and notes thereto included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2012. The results of operations for the period ended March 31, 2013, are not necessarily indicative of the operating results for the full year.

NOTE 2 – RELATED PARTY TRANSACTIONS

During the three months ended March 31, 2013, shareholders loaned an additional $4,247 to the Company to pay operating expenses. These loans bear interest at 8% per annum. The payable to shareholders accrued an additional $25,160 in interest for the three months ended March 31, 2013. These loans are due on March 1, 2014.

NOTE 3 – GOING CONCERN

The Company has incurred losses from inception, has a net working capital deficiency, and has no operating revenue source as of March 31, 2013.  Financing the Company’s activities to date has primarily been the result of borrowing from a shareholder and others.  The Company’s ability to achieve a level of profitable operations and/or obtain additional financing may impact the Company’s ability to continue as it is presently organized.  Management plans include continued development of the business, as discussed in NOTE 3 of the Company’s Annual Report on Form 10-K for the year ended December 31, 2012. The financial statements do not include any adjustments that might result from the outcome of this uncertainty.

NOTE 4 – RECENTLY ENACTED ACCOUNTING PRONOUNCEMENTS

The Company has reviewed all recently issued, but not yet adopted, accounting standards in order to determine their effects, if any, on its consolidated results of operation, financial position or cash flows. Based on that review, the Company believes that none of these pronouncements will have a significant effect on its financial statements.

NOTE 5 – STOCK BASED COMPENSATION

On October 17, 2008 the Board adopted an Incentive Stock Option Plan and, pursuant to that Plan, adopted the following Incentive Stock Option Plan for each Director: Each Director (5) was given the option to purchase 10,000 Rule 144 shares of the common voting stock of GamePlan, Inc. yearly for a period of 5 years at the strike price of $2.00 per share through all option periods. Each option exercise period shall be for a term of three (3) years from the date of the option grant. The first option period commenced on the date of this meeting (Oct. 17, 2008). Subsequent options shall be granted on Oct. 17, 2010, Oct. 17, 2011, Oct. 17, 2012 and the final stock option grant on Oct. 17, 2013 on condition that the Directors are Directors at the time of the subsequent option grants. The Company is obligated to issue the options if the director satisfies the service requirement.  Finally, all necessary approvals were obtained.  In all events, GamePlan Inc. shall have the right of first refusal to meet the sale price of the stock.

6

A summary of the status of the Company’s option plans as of March 31, 2013 is presented below:

	Shares	Weighted Average Exercise Prices		Weighted Average Remaining Contractual Life in Months	Intrinsic Value
Outstanding at December 31, 2012	200,000	$	2.00	28	-
Granted	-	$	-	-	-
Forfeited	-	$	-	-	-
Outstanding at March 31, 2013	200,000	$	2.00	25	-
Exercisable at March 31, 2013	150,000	$	2.00	19	-
Non-vested at March 31, 2013	50,000	$	2.00	43	-

The Company recognized $23,936 and $23,936 in stock-based compensation during the three months ended March 31, 2013 and 2012, respectively.  The remaining $55,851 will be recognized ratably over the requisite service period.

7

ITEM 2.  Management’s Discussion and Analysis of Financial Condition and Results of Operations

Forward Looking Statements

From time to time, our representatives or we have made or may make forward-looking statements, orally or in writing. Such forward-looking statements may be included in, but not limited to, press releases, oral statements made with the approval of an authorized executive officer or in various filings made by us with the Securities and Exchange Commission. Words or phrases "will likely result", "are expected to", "will continue", "is anticipated", "estimate", "project or projected", or similar expressions are intended to identify "forward-looking statements". Such statements are qualified in their entirety by reference to and are accompanied by the discussion of certain important factors included in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2012 that could cause actual results to differ materially from such forward-looking statements.

Management is currently unaware of any trends or conditions other than those mentioned in this management's discussion and analysis that could have a material adverse effect on the Company's consolidated financial position, future results of operations, or liquidity.  However, investors should also be aware of factors that could have a negative impact on the Company's prospects and the consistency of progress in the areas of revenue generation, liquidity, and generation of capital resources. These include: (i) variations in revenue, (ii) possible inability to attract investors for its equity securities or otherwise raise adequate funds from any source should the Company seek to do so, (iii) increased governmental regulation, (iv) increased competition, (v) unfavorable outcomes to litigation involving the Company or to which the Company may become a party in the future and, (vi) a very competitive and rapidly changing operating environment.

The risks identified here and in the Company's Form 10-K for the fiscal year ended December 31, 2012 are not all inclusive. New risk factors emerge from time to time and it is not possible for management to predict all of such risk factors, nor can it assess the impact of all such risk factors on the Company's business or the extent to which any factor or combination of factors may cause actual results to differ materially from those contained in any forward-looking statements. Accordingly, forward-looking statements should not be relied upon as a prediction of actual results.

The information set forth in the following discussion should be read with the financial statements of Gameplan, Inc. included elsewhere herein.

Business Overview

For the last several years the Company attempted to bring to market through mergers or acquisitions comprehensive business plans described in the Company’s previous Annual Reports. After many years of focused efforts to do so, we have not been able to gain traction for these plans. The game plan did not work and had to change.

The difficult but obvious conclusion is that the best interest of our shareholders dictates a change from those business plans back to the business plan that the Company originally employed and in which we have considerable expertise. That plan, summarized in the Company History that follows, is to acquire, develop, manage and/or consult gaming opportunities and gaming related opportunities throughout the world (“New Plan”).

Summary of Company history

The Company (Qsip # 36465 c 10 5, Tax I.D. # 870493596, publicly traded under the symbol GPLA.OB) was incorporated in Utah on August 26, 1981 under the name Sunbeam Solar, Inc. On April 27, 1984, common stock was sold publicly. During the latter part of 1991, Robert G. Berry purchased ninety percent (90%) of the Company’s stock. On December 23, 1991 the Company merged with GamePlan, Inc., a Nevada public corporation. From 1992 to 1995 GamePlan actively sought gaming opportunities both in Indian and non-Indian venues and had gaming consulting contracts with the Menominee Tribe in Wisconsin and the San Carlos Apache Tribe in Arizona. From 1996 until the present time the Company has been a public shell and is current in all regulatory filings required of bulletin board companies. On August 1, 2011 the Company amended its articles of incorporation to increase the Company’s authorized common stock from 50,000,000 to 250,000,000 shares and the creation of a class of preferred stock, par value $0.001, with 50,000,000 authorized. The preferred stock will have the designations, rights, and preferences as may be determined by the board of directors.

8

The Company effected a reverse split of its outstanding common stock on a basis of one for ten (1:10), while retaining the current value of $0.001. All fractional shares were rounded up to the nearest whole share. The Company retroactively applied the effects of the reverse split to all periods presented. Of the 250 million shares authorized there are 1,522,500 common shares outstanding with no appreciable market value. As of March 31, 2013, the Company is indebted to its controlling shareholders in the amount of $1,304,902.

Summary of the New Plan

The New Plan of the Company is to focus on owning, operating, managing and/or consulting on gaming and gaming related projects throughout the world. The Company will hire employees as needed and focus on acquiring existing profitable traditional gaming properties and ancillary gaming development opportunities together with seeking opportunities for development, management and consulting services with American Indian Gaming Tribes. The Company will also closely monitor emerging gaming jurisdiction in and out of the United States and make appropriate acquisitions and/or participate in joint ventures.

Each of these acquisitions/property development projects will be in separate entities that will be owned in whole or by a majority of the stock ownership in the Company. Each subsidiary will be responsible for operating not more than one gaming facility.

Property

The Company has no real estate holdings.

Presently, the principal executive offices of the Company are the personal residence and telephone number of Robert G. Berry, currently the President and CEO and one of two principal shareholders of the Company. That business address will change in the near future. The Company also has offices at 8655 East Via de Venturta, Ste: G-200, Scottsdale, AZ 85258, (480) 346-1177.  The Company only has an oral agreement for the Arizona office.

Patents, Service Marks, Domain Names and Licenses

Patents

None

Service Marks

None.  All previous service marks under the terminated plan have been abandoned.

Domain Names

All domain names have been abandoned except for gameplan-usa.com

Licenses

None.

Employees

The Company has five members on the Board of Directors. The Company currently has three officers, Robert G. Berry, President and CEO; Ray Brown, Secretary and Executive Vice President and David W. Young, Treasurer and Senior Vice President.

No one receives cash compensation and the Company has no further employees other than those mentioned above.

9

The Company plans to assemble a strong team of gaming industry experts that have superior expertise and successful track-records in all aspects of casino development, construction and management. Further, the Company has access to individual specialists mirroring each of the functional areas found in a casino project. The functional areas include design, construction & development, gaming operations, hospitality, finance/accounting, legal/regulatory, security systems, information technology, retail, marketing, entertainment and human resources.

The Company believes this team when developed will represent a valuable asset that will provide a competitive advantage in creating and enhancing relationships with Indian tribes in the Indian casino business and in the pursuit of non-Indian casino opportunities.

OPERATING RESULTS - OVERVIEW

For the three months ended March 31, 2013 we incurred a net loss of $53,826 a decrease of $781 from $54,607 for the three months ended March 31, 2012.  The basic loss per share for the current and prior year three months ended March 31 was $(0.04) and $(0.04), respectively.

Details of changes in revenues and expenses can be found below.

OPERATING RESULTS REVENUES

Revenues for the three months ended March 31, 2013 and 2012 were $0.

OPERATING RESULTS COST OF SALES

There were no sales and consequently no costs were incurred for the three months ended March 31, 2013 and 2012.

OPERATING RESULTS OPERATING EXPENSES

Operating expenses for the three months ended March 31, 2013 increased by $177 to $28,666 as compared to $28,489 for the three months ended March 31, 2012. These operating expenses were incurred for general business purposes including accounting and consulting fees incurred in relation to our filings with the Securities and Exchange Commission. Compensation expenses were $23,936 for the current and prior year quarters, respectively. These stock based compensation expenses were incurred for our officers and directors in lieu of cash compensation.

OPERATING RESULTS INTEREST EXPENSES

Interest expense for the three months ended March 31, 2013 decreased $958 to $25,160 as compared to $26,118 for the prior year three month period, due to a decrease in the interest rate on shareholder loans.

LIQUIDITY

As of March 31, 2013, the Company did not have any assets. The Company had total liabilities of $1,320,852, of which $1,304,902 is owed to two shareholders.

Plan of Operation

The New Plan of the Company is to focus on owning, operating, managing and/or consulting on gaming and gaming related projects throughout the world. The Company will reorganize its Board of Directors and Officers, hire employees as needed and focus on acquiring existing profitable traditional gaming properties and ancillary gaming development opportunities together with seeking opportunities for development, management and consulting services with American Indian Gaming Tribes. The Company will also closely monitor emerging gaming jurisdictions in and out of the United States and make appropriate acquisitions and/or participate in joint ventures.

Each of these acquisitions/property development projects will be in separate entities that will be owned in whole or by a majority of the stock ownership in the Company.  Each subsidiary will be responsible for operating not more than one gaming facility.

10

The Company will assemble a strong team of gaming industry experts that have superior expertise and successful track-records in all aspects of casino development, construction and management. Further, the Company has access to individual specialists mirroring each of the functional areas found in a casino project. The functional areas include design, construction & development, gaming operations, hospitality, finance/accounting, legal/regulatory, security systems, information technology, retail, marketing, entertainment and human resources.

The Company believes this team when developed will represent a valuable asset that will provide a competitive advantage in creating and enhancing relationships with Indian tribes in the Indian casino business and in the pursuit of non-Indian casino opportunities.

There have been no material developments towards implementation, funding, or development of the New Plan. No elements of the New Plan have been implemented and the Company has no revenues from business operations.

There may be market or other barriers to entry or unforeseen factors, which could render the New Plan to be not feasible.  Accordingly, the Company may refine, rewrite, or abandon some or all elements of the New Plan, which might benefit the Company and its shareholders.

Apart from any cash requirements necessary to implement the New Plan, the Company will continue to incur expenses relating to maintenance of the Company in good standing, filing required reports with the SEC and other regulatory agencies, and investigating potential business ventures. The Company believes that such additional maintenance expenses will be advanced by management or principal stockholders as loans to the Company. However, there can be no assurance that the management or stockholders will continue to advance operating funds to the Company.

ITEM 3.  Quantitative and Qualitative Disclosures About Market Risk

We are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and are not required to provide the information under this item.

ITEM 4.  Controls and Procedures

Evaluation of Disclosure Controls and Procedures

We maintain disclosure controls and procedures that are designed to ensure that information we are required to disclose in the reports that we file or submit under the Securities Exchange Act of 1934 (the “Exchange Act”), such as this Quarterly Report on Form 10-Q, is recorded, processed, summarized and reported within the time periods specified by SEC rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information we are required to disclose in the reports that we file or submit under the Exchange Act is accumulated and communicated to our management to allow timely decisions regarding required disclosure.

Our management evaluated the effectiveness of our disclosure controls and procedures as of March 31, 2013, pursuant to paragraph (b) of Rules 13a-15 and 15d-15 under the Exchange Act. This evaluation included a review of the controls’ objectives and design, the operation of the controls, and the effect of the controls on the information presented in this Quarterly Report. Our management has concluded that our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) were not effective as of March 31, 2013.

Changes in Internal Control over Financial Reporting

There was no change in the Company’s internal control over financial reporting during the Company’s most recently completed fiscal quarter that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over financial reporting.

11

PART II--OTHER INFORMATION

Item 1.  Legal Proceedings

The Company is not a party to any pending legal action.

Item 1A.  Risk Factors

Not applicable to smaller reporting companies.

Item 2.  Unregistered Sales of Equity Securities and Use of Proceeds

The Company has not issued or sold any unregistered securities during the three months period ended March 31, 2013.

Item 3.  Defaults Upon Senior Securities

None

Item 4.  Mine Safety Disclosures

Item 5.  Other Information

Robert G. Berry Promissory Notes

On February 1, 1999, the Company entered into an amended and restated promissory note with Robert Berry, pursuant to which the Company agreed to pay Mr. Berry principal then owing to Mr. Berry of  $182,256, representing Mr. Berry's unreimbursed cash advances to the Company as of that date.  The Note was due February 1, 2001 and bore interest at the rate of prime plus 2%.  During 1999, Mr. Berry advanced the Company $17,600.  A new note was executed on February 1, 2000, which extended the maturity date to February 1, 2002. In 2000, Mr. Berry advanced $37,200 to the Company.  The Company executed a further amended and restated note with Mr. Berry on January 1, 2001, which note replaced and superseded all previous notes of the Company payable to Mr. Berry.  The new note was issued in the principal amount of $290,192, bore interest at the rate of prime plus 2%, and extends the maturity of the Company's obligations to Mr. Berry to February 1, 2003.  The entire unpaid principal and interest was due at maturity. Additionally, the Company executed a further amended and restated note with Mr. Berry on January 1, 2002, which note replaces and supersedes all previous notes of the Company payable to Mr. Berry.  The new note was issued in the principal amount of $327,408, bears interest at the rate of prime plus 2%, and maintained the maturity of the Company's obligations to Mr. Berry at February 1, 2003. Mr. Berry renewed this promissory note in the total amount of $484,626 after calculating additional advances to Jan. 1, 2006. As of March 31, 2013, the Company owes Berry $948,136. The Robert G. Berry Trust owns approximately 39.6% of the issued and outstanding shares of the Company. This note is due March 1, 2014.

Jon Jenkins Promissory Notes

As of February 1, 2001, the Company entered into an amended and restated promissory note payable to Jon and April Jenkins in the principal amount of $74,054.  The note replaced and supersedes all previous notes of the Company payable to Jon or April Jenkins.  The note bears interest at the rate of prime plus 2%. All principal and interest is due and payable on February 1, 2003. Mr. Jenkins agreed to renew this note in the total amount of $100,500 after calculating interest to Jan. 1, 2006. As of March 31, 2013, the Company owes Jenkins $356,766. Jenkins is a director and the beneficial and indirect owner of approximately 39.6% of the issued and outstanding shares of the Company. This note is due March 1, 2014.

12

Item 6.  Exhibits

Exhibit

Number

Name of Exhibit

31.1

Certification of Chief Executive Officer, pursuant to Rule 13a-14(a) of the Exchange Act, as enacted by Section 302 of the Sarbanes-Oxley Act of 2002.(1)

31.2

Certification of Chief Financial Officer, pursuant to Rule 13a-14(a) of the Exchange Act, as enacted by Section 302 of the Sarbanes-Oxley Act of 2002.(1)

32.1

Certification of Chief Executive Officer and Chief Financial Officer, pursuant to 18 United States Code Section 1350, as enacted by Section 906 of the Sarbanes-Oxley Act of 2002. (1)

101.INS

XBRL Instance Document

101.SCH

XBRL Schema Document

101.CAL

XBRL Calculation Linkbase Document

101.DEF

XBRL Definition Linkbase Document

101.LAB

XBRL Labels Linkbase Document

101.PRE

XBRL Presentation Linkbase Document

______

(1)

Filed herewith

13

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned thereunto duly authorized.

	GAMEPLAN, INC.
Date: May 14, 2013	/s/ Robert G. Berry
	Robert G. Berry,
	President, Chief Financial Officer and Director

14

EX-31

Exhibit 31.1

CERTIFICATION OF CHIEF EXECUTIVE OFFICER

PURSUANT TO RULE 13a-14(a) AND 15d-14(a) UNDER

THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

CERTIFICATION

I, Robert G. Berry, certify that:

1.

I have reviewed this quarterly report on Form 10-Q of Gameplan, Inc.

2.

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15 (e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a)

designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b)

designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c)

evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d)

disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting.

5.

The registrant’s other certifying officers and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a)

all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b)

any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date:	May 14, 2013	/s/ Robert G. Berry
		Robert G. Berry Chief Executive Officer

EX-31

Exhibit 31.2

CERTIFICATION OF CHIEF FINANCIAL OFFICER

PURSUANT TO RULE 13a-14(a) AND 15d-14(a) UNDER

THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED

CERTIFICATION

I, Robert G. Berry, certify that:

1.

I have reviewed this quarterly report on Form 10-Q of Gameplan, Inc.

2.

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15 (e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a)

designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b)

designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c)

evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d)

disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting.

5.

The registrant’s other certifying officers and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a)

all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b)

any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date:	May 14, 2013	/s/ Robert G. Berry
		Robert G. Berry Chief Financial Officer

EX-32

EXHIBIT 32.1

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the quarterly Report of Gameplan, Inc. (the “Company”) on Form 10-Q for the period ended March 31, 2013 as filed with the Securities and Exchange Commission (the “Report”), each of the undersigned, in the capacities and on the dates indicated below, hereby certifies pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

1.

the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

2.

the information contained in the Report fairly presents, in all material respects, the financial condition and results of operation of the Company.

Dated:  May 14, 2013	/s/ Robert G. Berry
	Name: Robert G. Berry
	Title:  Chief Executive Officer
Dated:  May 14, 2013	/s/ Robert G. Berry
	Name: Robert G. Berry
	Title:  Chief Financial Officer

XML

Recently Enacted Accounting Pronouncements

3 Months Ended

Mar. 31, 2013

New Accounting Pronouncements and Changes in Accounting Principles [Abstract]

Recently Enacted Accounting Pronouncements

NOTE 4 – RECENTLY ENACTED ACCOUNTING PRONOUNCEMENTS

The Company has reviewed all recently issued, but not yet adopted, accounting standards in order to determine their effects, if any, on its consolidated results of operation, financial position or cash flows. Based on that review, the Company believes that none of these pronouncements will have a significant effect on its financial statements.

XML

Going Concern

3 Months Ended

Mar. 31, 2013

Going Concern

Going Concern

NOTE 3 – GOING CONCERN

The Company has incurred losses from inception, has a net working capital deficiency, and has no operating revenue source as of March 31, 2013. Financing the Company’s activities to date has primarily been the result of borrowing from a shareholder and others. The Company’s ability to achieve a level of profitable operations and/or obtain additional financing may impact the Company’s ability to continue as it is presently organized. Management plans include continued development of the business, as discussed in NOTE 3 of the Company’s Annual Report on Form 10-K for the year ended December 31, 2012. The financial statements do not include any adjustments that might result from the outcome of this uncertainty.

XML

Condensed Balance Sheets (Unaudited) (USD $)	Mar. 31, 2013	Dec. 31, 2012
Current Assets:
Cash	$ 0	$ 0
Total Current Assets	0	0
TOTAL ASSETS	0	0
Current Liabilities:
Accounts Payable	3,450	2,967
Accrued Director compensation	12,500	12,500
Payable to Shareholders, current	1,304,902	0
Total Current Liabilities	1,320,852	15,467
Long-Term Liabilities
Payable to Shareholders, noncurrent	0	1,275,495
Total Long-Term Liabilities	0	1,275,495
Total Liabilities	1,320,852	1,290,962
Stockholders' Deficit:
Preferred Stock	0	0
Common Stock	1,523	1,523
Additional paid-in capital	1,164,141	1,140,205
Accumulated deficit during the development stage	(2,486,516)	(2,432,690)
Total Stockholders' Deficit	(1,320,852)	(1,290,962)
TOTAL LIABILITIES & STOCKHOLDERS' DEFICIT	$ 0	$ 0

XML

Basis of Presentation

3 Months Ended

Mar. 31, 2013

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Basis of Presentation

NOTE 1 – BASIS OF PRESENTATION

The accompanying condensed consolidated financial statements have been prepared without audit, pursuant to the rules and regulations of the Securities and Exchange Commission. Certain information and disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted. These interim financial statements include all adjustments consisting of normal recurring entries, which in the opinion of management, are necessary to present a fair statement of the results for the period. It is suggested that these condensed financial statements be read in conjunction with the financial statements and notes thereto included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2012. The results of operations for the period ended March 31, 2013, are not necessarily indicative of the operating results for the full year.

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Related Party Transactions

3 Months Ended

Mar. 31, 2013

Related Party Transactions [Abstract]

Related Party Transactions

NOTE 2 – RELATED PARTY TRANSACTIONS

During the three months ended March 31, 2013, shareholders loaned an additional $4,247 to the Company to pay operating expenses. These loans bear interest at 8% per annum. The payable to shareholders accrued an additional $25,160 in interest for the three months ended March 31, 2013. These loans are due on March 1, 2014.

XML

Condensed Balance Sheets (Parenthetical) (USD $)	Mar. 31, 2013	Dec. 31, 2012
Statement of Financial Position [Abstract]
Preferred stock, par value per share (in dollars)	$ 0.001	$ 0.001
Preferred stock, shares authorized	50,000,000	50,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common stock, par value per share (in dollars)	$ 0.001	$ 0.001
Common stock, shares authorized	250,000,000	250,000,000
Common stock, shares issued	1,522,500	1,522,500
Common stock, shares outstanding	1,522,500	1,522,500

XML

Document and Entity Information	3 Months Ended
	Mar. 31, 2013	May 03, 2013
Document And Entity Information
Entity Registrant Name	GAMEPLAN INC
Entity Central Index Key	0001095146
Document Type	10-Q
Document Period End Date	Mar. 31, 2013
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Is Entity a Well-known Seasoned Issuer?	No
Is Entity a Voluntary Filer?	No
Is Entity's Reporting Status Current?	Yes
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		1,522,500
Document Fiscal Period Focus	Q1
Document Fiscal Year Focus	2013

XML

Condensed Statements of Operations (Unaudited) (USD $)	3 Months Ended		347 Months Ended
	Mar. 31, 2013	Mar. 31, 2012	Mar. 31, 2013
Revenues:
Consulting Fees	$ 0	$ 0	$ 768,042
Commissions	0	0	137,034
Book Sales	0	0	40
Other Income	0	0	27,168
Total Revenue	0	0	932,284
Expenses
General and Administrative Expense	4,730	4,553	2,247,646
Compensation	23,936	23,936	422,874
Loss on Asset Sales	0	0	29,477
Total Expenses	28,666	28,489	2,699,997
Operating Loss	(28,666)	(28,489)	(1,767,713)
Interest income	0	0	16,064
Interest expense	(25,160)	(26,118)	(1,133,703)
Total Other Income (Expense)	(25,160)	(26,118)	(1,117,639)
Net Loss before taxes	(53,826)	(54,607)	(2,885,352)
Income Taxes	0	0	1,164
Net Loss before extraordinary item	(53,826)	(54,607)	(2,886,516)
Extraordinary item:
"Lost Opportunity" Settlement	0	0	400,000
Net Income From Extraordinary Items	0	0	400,000
Net Loss	$ (53,826)	$ (54,607)	$ (2,486,516)
Net Loss per share (basic and diluted)	$ (0.04)	$ (0.04)	$ (2.51)
Weighted Average Number of shares outstanding (basic and diluted)	1,522,500	1,522,500	989,195

XML

Stock Based Compensation (Tables)

3 Months Ended

Mar. 31, 2013

Disclosure of Compensation Related Costs, Share-based Payments [Abstract]

Schedule of Share Based Compensation Stock Options Activity

	Shares	Weighted Average Exercise Prices		Weighted Average Remaining Contractual Life in Months	Intrinsic Value
Outstanding at December 31, 2012	200,000	$	2.00	28	-
Granted	-	$	-	-	-
Forfeited	-	$	-	-	-
Outstanding at March 31, 2013	200,000	$	2.00	25	-
Exercisable at March 31, 2013	150,000	$	2.00	19	-
Non-vested at March 31, 2013	50,000	$	2.00	43	-

XML

Accounting Policies (Policies)

3 Months Ended

Mar. 31, 2013

Accounting Policies [Abstract]

Basis of Presentation

BASIS OF PRESENTATION

The accompanying condensed consolidated financial statements have been prepared without audit, pursuant to the rules and regulations of the Securities and Exchange Commission. Certain information and disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted. These interim financial statements include all adjustments consisting of normal recurring entries, which in the opinion of management, are necessary to present a fair statement of the results for the period. It is suggested that these condensed financial statements be read in conjunction with the financial statements and notes thereto included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2012. The results of operations for the period ended March 31, 2013, are not necessarily indicative of the operating results for the full year.

XML

Stock Based Compensation (Details Narrative) (USD $)	1 Months Ended	3 Months Ended
	Oct. 31, 2008	Mar. 31, 2013	Mar. 31, 2012	Oct. 17, 2008
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Incentive Stock Option Plan, options reserved for future issuance				10,000
Incentive Stock Option Plan, option to purchase terms	Yearly for a period of 5 years
Incentive Stock Option Plan, strike price per share	$ 2.00
Incentive Stock Option Plan, option exercise period	3 years 0 months 0 days
Stock-based compensation		$ 23,936	$ 23,936
Stock-based compensation expense yet to be recognized		$ 55,851

XML

Related Party Transactions (Details Narrative) (USD $)	3 Months Ended		347 Months Ended
	Mar. 31, 2013	Mar. 31, 2012	Mar. 31, 2013
Shareholder Loans
Shareholder loan, proceeds	$ 4,247	$ 1,416	$ 1,643,217
Shareholder loan, interest rate	8.00%
Shareholder loan, accrued interest	$ 25,160	$ 26,118	$ 782,612
Shareholder loan, maturity date	Mar. 01, 2014

XML

Stock Based Compensation (Details) (USD $)	3 Months Ended	12 Months Ended
	Mar. 31, 2013	Dec. 31, 2012
Share-Based Compensation [Roll Forward]
Shares outstanding, beginning of period	200,000
Shares outstanding, end of period	200,000	200,000
Shares exercisable, end of period	150,000
Shares non-vested, end of period	50,000
Weighted average exercise price, beginning of period	$ 2.00
Weighted average exercise price, end of period	$ 2.00	$ 2.00
Weighted average exercise price exercisable, end of period	$ 2.00
Weighted average exercised price non-vested, end of period	$ 2.00
Weighted average remaining contractual life in months, end of period	0 years 25 months	0 years 28 months
Weighted average remaining contractual life in months exercisable, end of period	0 years 19 months
Weighted average remaining contractual life in months non-vested, end of period	0 years 43 months

XML

Condensed Statements of Cash Flows (Unaudited) (USD $)	3 Months Ended		347 Months Ended
	Mar. 31, 2013	Mar. 31, 2012	Mar. 31, 2013
Cash Flow Used for Operating Activities:
Net Loss	$ (53,826)	$ (54,607)	$ (2,486,516)
Adjustments to Reconcile net loss to net cash used for operating activities:
Depreciation	0	0	174,645
Bad Debt Expense	0	0	911
Notes issued in exchange for interest expense	0	0	59,588
Notes issued in exchange for accrued interest	0	0	49,589
Stock issued for expenses	0	0	3,000
Stock-based compensation	23,936	23,936	422,874
Loss on disposal of assets	0	0	29,477
Changes in operating assets and liabilities
Increase/(Decrease) in accounts payable	483	3,145	3,450
Increase/(Decrease) in accrued director fees	0	0	12,500
Increase/(Decrease) in accrued expenses	25,160	26,118	782,612
Net Cash Flows Used for Operating Activities	(4,247)	(1,408)	(947,870)
Cash Flows used for Investing Activities:
Capital expenditures	0	0	(520,761)
Proceeds from disposal of property	0	0	316,641
Net Cash Flows Used for Investing Activities	0	0	(204,120)
Cash Flows for Financing Activities:
Shareholder loan proceeds	4,247	1,416	1,643,217
Loan Principal Payments	0	0	(531,018)
Proceeds from Issuance of Common Stock	0	0	39,791
Net Cash Flows From Financing Activities	4,247	1,416	1,151,990
Net Increase in cash	0	8	0
Beginning Cash Balance	0	17	0
Ending Cash Balance	0	25	0
Supplemental Disclosures:
Cash Paid for Taxes	0	0	0
Cash Paid for Interest	$ 0	$ 0	$ 0

XML

Stock Based Compensation

3 Months Ended

Mar. 31, 2013

Disclosure of Compensation Related Costs, Share-based Payments [Abstract]

Stock Based Compensation

NOTE 5 – STOCK BASED COMPENSATION

On October 17, 2008 the Board adopted an Incentive Stock Option Plan and, pursuant to that Plan, adopted the following Incentive Stock Option Plan for each Director: Each Director (5) was given the option to purchase 10,000 Rule 144 shares of the common voting stock of GamePlan, Inc. yearly for a period of 5 years at the strike price of $2.00 per share through all option periods. Each option exercise period shall be for a term of three (3) years from the date of the option grant. The first option period commenced on the date of this meeting (Oct. 17, 2008). Subsequent options shall be granted on Oct. 17, 2010, Oct. 17, 2011, Oct. 17, 2012 and the final stock option grant on Oct. 17, 2013 on condition that the Directors are Directors at the time of the subsequent option grants. The Company is obligated to issue the options if the director satisfies the service requirement. Finally, all necessary approvals were obtained. In all events, GamePlan Inc. shall have the right of first refusal to meet the sale price of the stock.

A summary of the status of the Company’s option plans as of March 31, 2013 is presented below:

	Shares	Weighted Average Exercise Prices		Weighted Average Remaining Contractual Life in Months	Intrinsic Value
Outstanding at December 31, 2012	200,000	$	2.00	28	-
Granted	-	$	-	-	-
Forfeited	-	$	-	-	-
Outstanding at March 31, 2013	200,000	$	2.00	25	-
Exercisable at March 31, 2013	150,000	$	2.00	19	-
Non-vested at March 31, 2013	50,000	$	2.00	43	-

The Company recognized $23,936 and $23,936 in stock-based compensation during the three months ended March 31, 2013 and 2012, respectively. The remaining $55,851 will be recognized ratably over the requisite service period.