EXHIBIT 24.3

                                POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or
officer of eLoyalty Corporation, a Delaware corporation (the "Company"), hereby
constitutes and appoints each of Kelly D. Conway and Timothy J. Cunningham,
signing singly, as the undersigned's true and lawful attorney-in-fact, with full
power and authority and full power of substitution, re-substitution or
revocation, to:

         (a) execute for, in the name and on behalf of the undersigned, in the
undersigned's capacity as a director and/or officer of the Company, the
Company's Annual Report on Form 10-K for the fiscal year ended December 28,
2002, together with any and all amendments thereto on Form 10-K/A deemed
necessary, appropriate or desirable (collectively, the "Form 10-K"), pursuant to
the Securities Exchange Act of 1934 and the rules thereunder;

         (b) file the Form 10-K, with all exhibits thereto and other documents
in connection therewith, with the U.S. Securities and Exchange Commission and
any stock exchange or market or similar authority on which the Company's Common
Stock is listed for trading and any other governmental or regulatory authority,
and otherwise to act for him or her and on his or her behalf in connection
therewith; and

         (c) take any other action of any type whatsoever in connection with the
foregoing which, in the opinion of such attorney-in-fact, may be required,
appropriate or desirable to be done in the exercise of any of the rights and
powers herein granted, as fully to all intents and purposes as the undersigned
might or could do if personally present, hereby ratifying and confirming all
that such attorney-in-fact, or such attorney-in-fact's substitute or
substitutes, shall lawfully do or cause to be done by virtue of this Power of
Attorney and the rights and powers herein granted.

         IN WITNESS WHEREOF, the undersigned has signed this Power of Attorney
as of this 19th day of March, 2003.


                                          /s/ John T. Kohler
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                                               Signature


                                          John T. Kohler
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                                          Printed Name