0001193125-11-219752.txt : 20110811 0001193125-11-219752.hdr.sgml : 20110811 20110811170331 ACCESSION NUMBER: 0001193125-11-219752 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 3 CONFORMED PERIOD OF REPORT: 20110811 ITEM INFORMATION: Results of Operations and Financial Condition ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20110811 DATE AS OF CHANGE: 20110811 FILER: COMPANY DATA: COMPANY CONFORMED NAME: EDIETS COM INC CENTRAL INDEX KEY: 0001094058 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PERSONAL SERVICES [7200] IRS NUMBER: 560952883 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 000-30559 FILM NUMBER: 111028431 BUSINESS ADDRESS: STREET 1: 1000 CORPORATE DRIVE STREET 2: SUITE 600 CITY: FORT LAUDERDALE STATE: FL ZIP: 33334 BUSINESS PHONE: 954-360-9022 MAIL ADDRESS: STREET 1: 1000 CORPORATE DRIVE STREET 2: SUITE 600 CITY: FORT LAUDERDALE STATE: FL ZIP: 33334 8-K 1 d8k.htm FORM 8-K Form 8-K

 

 

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

FORM 8-K

 

 

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

August 11, 2011 Date of Report (Date of earliest event reported): August 11, 2011

 

 

eDiets.com, Inc.

(Exact Name of Registrant as Specified in Charter)

 

 

Delaware

(State or Other Jurisdiction of Incorporation)

 

000-30559   56-0952883
(Commission File Number)   (IRS Employer Identification No.)

1000 Corporate Drive

Suite 600

Fort Lauderdale, FL 33334

(Address of Principal Executive Offices) (Zip Code)

(954) 360-9022

(Registrant’s Telephone Number, Including Area Code)

 

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

 

¨ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

¨ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

 

 


Item 2.02 Results Of Operations And Financial Condition

On August 11, 2011, eDiets.com, Inc. issued a press release announcing results of operations for its three and six months ended June 30, 2011. A copy of the press release is attached as Exhibit 99.1 to this report. This information is not deemed to be “filed” for the purposes of Section 18 of the Securities Exchange Act of 1934 and is not incorporated by reference into any Securities Act of 1933 registration statements.

Item 9.01 Financial Statements and Exhibits

(d) Exhibits.

 

Exhibit No.

  

Description

99.1    eDiets.com, Inc. Press Release, issued August 11, 2011.


SIGNATURES

Pursuant to the requirement of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

eDiets.com, Inc.
By:  

/s/ Kevin N. McGrath

  Kevin N. McGrath
  President and Chief Executive Officer

Date: August 11, 2011


EXHIBIT INDEX

 

Exhibit
Number

  

Exhibit Title

99.1    eDiets.com, Inc. Press Release, issued August 11, 2011.
EX-99.1 2 dex991.htm PRESS RELEASE Press Release

Exhibit 99.1

LOGO

Investor Relations Contact:

John Mills

ICR, Inc.

310-954-1105

John.Mills@icrinc.com

eDiets.com® Announces Results for Q2 2011

FORT LAUDERDALE, FL, August 11, 2011 – eDiets.com, Inc. (NASDAQ: DIET), a leading provider of convenient at-home diet, fitness and healthy lifestyle solutions, today announced results for the second quarter ended June 30, 2011.

Revenues for the second quarter of 2011 were $5.9 million, an increase of approximately 9% from $5.4 million in the second quarter of 2010. The net loss for the second quarter of 2011 was $(0.9) million, or $(0.07) per diluted share on approximately 12.8 million shares outstanding, compared to a net loss of $(34.6) million, or $(3.76) per diluted share on approximately 9.2 million shares outstanding, in the second quarter of 2010. Results for the second quarter of 2010 include a non-cash, impairment charge of $6.9 million, or $0.75 per diluted share, and a non-cash charge of $24.0 million, or $2.61 per diluted share, for the write-off of total debt discounts and additional interest expense as a result of the reduction in conversion prices associated with the conversion of the Company’s senior secured notes into common stock.

Adjusted EBITDA*, defined as net profit/loss before interest, taxes, depreciation, amortization, stock-based compensation, severance charges, and bad debt recovery or expense, for the quarter ended June 30, 2011 was $(0.1) million, compared to $(1.9) million in the second quarter of 2010.

For the six months ended June 30, 2011, the Company recorded revenues of $12.9 million compared to $10.5 million for the same period last year. The net loss was $(1.2) million, or $(0.10) per share for the first six months of 2011, compared to $(38.4) million, or $(5.49) per share, for the first six months of 2010. Results for the first six months of 2010 include the aforementioned non-cash, impairment charge of $6.9 million, or $0.98 per diluted share, and the non-cash charge of $24.0 million, or $3.43 per diluted share, for the write-off of total debt discounts and additional interest expense as a result of the reduction in conversion prices associated with the conversion of the Company’s senior secured notes into common stock. Adjusted EBITDA for the first half of 2011 totaled $0.1 million compared to $(3.6) million in the comparable prior year period.

Second Quarter and Recent Operating Highlights:

 

   

Grew meal delivery revenue 35% in the second quarter of 2011 compared to the second quarter of 2010

 

   

Expanded the adjusted meal delivery gross margin* (excluding depreciation) to 44% from 39% in the second quarter of 2010


   

Improved meal delivery customer retention for active customers to 11.7 weeks, up from approximately 9.5 weeks in the second quarter of 2010

 

   

Completed rights offering to holders of common stock on May 13, with gross proceeds of approximately $2.0 million

 

   

Effected 1-for-5 reverse stock split of its common stock on June 1, reducing share count to approximately 13.2 million

“We are pleased with our second quarter performance and the progress it represents toward achieving our goals,” said Kevin McGrath, President and Chief Executive Officer of eDiets.com. “As anticipated, our second quarter revenue was up modestly year-over-year and our loss from operations showed significant improvement as we emphasized both cost controls and productivity initiatives in our meal delivery business. In fact, our adjusted EBITDA loss in the second quarter was significantly less than we expected. A major contributor to our second quarter performance as compared to last year was continued improvements in our call center conversion rate for meal delivery. In addition, we selectively tested a number of initiatives in the marketing arena, including print advertising, to enable us to better target potential customers at a lower cost per acquisition and are encouraged by the initial results. We intend to use these findings to develop an integrated television, print and online media campaign in advance of the January diet season.”

Mr. McGrath continued, “We are committed to demonstrating that we can scale the business in 2011 and, as a result, we will continue to maintain a disciplined cost structure relative to our revenue run rates. As we’ve previously noted, we anticipate negative adjusted EBITDA in the third quarter as we execute our planned marketing initiatives and ramp our ad spend in the fall.”

Conference Call

The company will host a conference call to discuss the second quarter 2011 results at 5:00 p.m. Eastern Time on Thursday, August 11, 2011. Participants may access the call by dialing 800-320-2978 (domestic) or 617-614-4923 (international), passcode 70241084. In addition, the call will be webcast via the Investor Relations section of the company’s web site at http://www.eDiets.com, where it will also be archived. A telephone replay will be available through Thursday, August 18, 2011. To access the replay, please dial 888-286-8010 (domestic) or 617-801-6888 (international), passcode 16571607.

About eDiets

eDiets.com, Inc. is a leading provider of personalized nutrition, fitness and weight-loss programs. eDiets features its award-winning, fresh-prepared diet meal delivery service as one of the more than 20 popular diet plans sold directly to members on its flagship site, www.eDiets.com. The company also provides a broad range of customized wellness and weight management solutions for Fortune 500 clients. eDiets.com’s unique infrastructure offers businesses, as well as individuals, an end-to-end solution strategically tailored to meet its customers’ specific goals of achieving a healthy lifestyle. For more information, please call 310-954-1105 or visit www.eDiets.com.

 

* Use of Non-GAAP Financial Measures

In its earnings releases, conference calls, slide presentations or webcasts, the Company may use or discuss adjusted EBITDA and adjusted Meal Delivery gross margin, which are non-


GAAP financial measures as defined by SEC Regulation G. Management regularly reviews adjusted EBITDA as an analytical indicator of the Company’s financial performance and believes that it is useful to investors in evaluating operating performance. In addition, the Company uses adjusted EBITDA as a measure of performance for its business segments and for incentive compensation purposes. The Company does not intend for adjusted EBITDA to be considered in isolation or as a substitute for any GAAP measure. The Company believes that Adjusted Meal Delivery Gross Margin is a useful measure of the performance of our meal delivery business. Adjusted EBITDA and Adjusted Meal Delivery Gross Margin, as presented, may not be comparable to similarly titled measures of other companies.

Reconciliation of Non-GAAP Financial Measures

(Unaudited)

(in thousands)

 

     Three Months Ended June 30,     Six Months Ended June 30,  
     2011     2010     2011     2010  

Net loss

   $ (851   $ (34,602   $ (1,234   $ (38,361

Interest expense (income), includes capital lease int. exp.

     1        1        2        1   

Interest expense on related party notes

     12        621        24        1,438   

Amortization of related party notes

     —          567        —          1,291   

Interest expense incurred with debt conversion

     —          23,961        —          23,961   

Income tax provision (benefit)

     (4     —          (4     —     

Depreciation

     151        362        416        724   

Amortization of intangibles

     3        12        7        24   

Impairment of goodwill and intangible assets

     —          6,865        —          6,865   

Stock-based compensation

     594        294        876        472   

Bad debt expense (recovery)

     (6     (17     (7     (6

Non-cash severance charges

     12        —          67        —     
  

 

 

   

 

 

   

 

 

   

 

 

 

Adjusted EBITDA

   $ (88   $ (1,936   $ 147      $ (3,591
  

 

 

   

 

 

   

 

 

   

 

 

 


Adjusted Meal Delivery Gross Margin
(Unaudited)
(in thousands)

 

     Three Months Ended June 30,     Six Months Ended June 30,  
     2011     2010     2011     2010  

Revenue - meal delivery

   $ 4,755      $ 3,526      $ 10,301      $ 6,523   

Cost of revenues - meal delivery

     2,739        2,344        5,890        4,356   

Less: cost of revenue adjustments for meal delivery

        

Depreciation

     (76     (205     (218     (401

Revenue sharing

     —          (3     (1     (9
  

 

 

   

 

 

   

 

 

   

 

 

 

Cost of revenues - adjusted

     2,663        2,136        5,671        3,946   
  

 

 

   

 

 

   

 

 

   

 

 

 

Adjusted meal delivery gross profit

   $ 2,092      $ 1,390      $ 4,630      $ 2,577   
  

 

 

   

 

 

   

 

 

   

 

 

 

Adjusted meal delivery gross margin percentage

     44.0     39.4     44.9     39.5
  

 

 

   

 

 

   

 

 

   

 

 

 

Forward-Looking Statements

In accordance with the Private Securities Litigation Reform Act of 1995, we caution you that, whether or not expressly stated, certain statements made in this news release that reflect management’s expectations regarding future events and economic performance are forward-looking in nature and, accordingly, are subject to risks and uncertainties. This news release contains forward-looking statements about the Company including (i) expectations regarding the development of an integrated television, print and online media campaign in advance of the January diet season; (ii) our expectations regarding our cost structure relative to our revenue run rates, and (iii) our expectations regarding our adjusted EBITDA in the third and fourth quarter of 2011. This information is qualified in its entirety by cautionary statements and risk factor disclosures contained in the Company’s Securities and Exchange Commission filings, including the Company’s annual report on Form 10-K filed with the Commission on March 31, 2011. The Company wishes to caution readers that certain important factors may have affected and could in the future affect the Company’s actual results and could cause the Company’s actual results for subsequent periods to differ materially from those expressed in any forward-looking statement made by or on behalf of the Company. With respect to the Company’s expectations regarding all of these statements such risk factors include, but are not limited to: (1) our ability to raise additional capital; (2) our ability to maintain compliance with applicable regulatory requirements; (3) our ability to maintain our listing of our common stock under The Nasdaq Capital Market; (4) our ability to attract and retain customers in a profitable manner through advertising, and our ability to secure advertising commitments; (5) our ability to accurately assess market demand for our products; (6) our ability to improve our meal delivery margin and its effect on total gross margins; (7) our ability to sufficiently increase our revenues and maintain expenses and cash capital expenditures at appropriate levels; and (8) the state of the credit markets and capital markets, including the level of volatility, illiquidity and interest rates.


eDiets.com, Inc. Summary of Consolidated Financial Information  
(Unaudited)         
(In thousands, except per share amounts)         
     Three Months Ended June 30,     Six Months Ended June 30,  
     2011     2010     2011     2010  

Revenues:

        

Digital plans

   $ 671      $ 1,018      $ 1,442      $ 2,058   

Meal delivery

     4,755        3,526        10,301        6,523   

Business-to-business

     317        674        711        1,390   

Other

     206        218        425        483   
  

 

 

   

 

 

   

 

 

   

 

 

 

Total revenues

     5,949        5,436        12,879        10,454   

Cost and expenses:

        

Cost of revenue

        

Digital plans

     63        141        150        306   

Meal delivery

     2,739        2,344        5,890        4,356   

Business-to-business

     34        27        67        59   

Other

     25        52        75        95   
  

 

 

   

 

 

   

 

 

   

 

 

 

Total cost of revenue

     2,861        2,564        6,182        4,816   

Technology and development

     293        852        610        1,704   

Sales, marketing and support

     2,465        3,329        5,225        6,306   

General and administrative

     1,169        1,267        2,067        2,409   

Amortization of Intangibles

     3        12        7        24   

Impairment of goodwill and intangible assets

     —          6,865        —          6,865   
  

 

 

   

 

 

   

 

 

   

 

 

 

Total cost and expenses

     6,791        14,889        14,091        22,124   
  

 

 

   

 

 

   

 

 

   

 

 

 

Loss from operations

     (842     (9,453     (1,212     (11,670

Interest income

     —          1        —          2   

Interest expense

     (13     (1,189     (26     (2,732

Interest expense incurred with debt conversion

     —          (23,961     —          (23,961
  

 

 

   

 

 

   

 

 

   

 

 

 

Loss before income tax provision

     (855     (34,602     (1,238     (38,361

Income tax benefit (provision)

     4        —          4        —     
  

 

 

   

 

 

   

 

 

   

 

 

 

Net loss

   $ (851   $ (34,602   $ (1,234   $ (38,361
  

 

 

   

 

 

   

 

 

   

 

 

 

Loss per common share:

        

Basic and diluted

   $ (0.07   $ (3.76   $ (0.10   $ (5.49
  

 

 

   

 

 

   

 

 

   

 

 

 

Weighted average common and common equivalent shares outstanding:

        

Basic and diluted

     12,755        9,197        12,342        6,983   
  

 

 

   

 

 

   

 

 

   

 

 

 


     Six Months Ended June 30,  
     2011     2010  

STATEMENT OF CASH FLOW DATA:

    

Net cash provided by (used in):

    

Operations

   $ (516   $ (3,852

Investing

     (92     (315

Financing

     3,224        5,513   
     June 30,     December 31,  
     2011     2010  

BALANCE SHEET DATA:

    

Cash and cash equivalents

   $ 3,084      $ 468   

Total assets

     5,359        3,596   

Deferred revenue

     1,010        1,428   

Debt (excluding capital leases)

     1,000        1,000   

Stockholders’ equity (deficit)

     812        (1,970

###

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