| Free Writing Prospectus (To the Prospectus
dated April 4, 2011, as supplemented by |
Filed Pursuant to Rule 433 Registration Statement No. 333-173299 October 28, 2013 |
ZIONS BANCORPORATION
Instructions for Login and
Use of Zions Direct Auction Platform
Step by Step Instruction for Fixed / Floating Rate Subordinated Notes Auction
Step 1
Enter “auctions.zionsdirect.com” in your internet browser and click on the
“Login” button on the top right of the page.
Step 2
Enter Login and
Password provided by your sales representative, then change the password as prompted.
Step 3
Enter 3 security questions (these are for easy password retrieval in the event that it is misplaced / forgotten).
Step 4
You will be returned to the Calendar page where you will see the auction for the
auction of the Zions Fixed / Floating Rate Subordinated Notes. Once there, click on the blue “Enter Bids” button to be directed to the Qualifications page.
Step 5
Each box on the Qualifications page must be checked before the “I
Agree” button turns green and is clickable.
Step 6
You may now monitor
the auction in real time by clicking on the Auction Details dropdown in the middle of the page.
Step 7
By selecting the Zions Subordinated Notes auction, you are able to view the Bid Page. You can input a bid on each of the bid lines with different combinations of units and rates
(each Note is 1 unit with $1,000 par value). Once you are satisfied that your bids are entered correctly, click “Submit”.
Step 8
After landing on the Bid Confirmation page, check to see if the bids are entered correctly by checking the “I confirm the bid shown in the table above” box, then click
“Confirm” to officially submit your bids. If you are outbid at any point, a warning will appear to the right of your bids.
Step 9
After you have submitted successful bids, you may return to the Bid Page to edit these bids as the auction progresses, but only if the edits are to improve a bid (i.e., once a bid
is submitted you cannot increase the interest rate, only decrease).
For technical questions, please call: 1-800-524-8875
Zions Bancorporation has filed a registration statement (including a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you should
read the prospectus dated April 4, 2011 contained in that registration statement, the preliminary prospectus supplement dated October 28, 2013, and other documents Zions Bancorporation has filed with the SEC for more complete information about
Zions Bancorporation and this offering. You may get these documents for free by visiting EDGAR on the SEC Web site at www.sec.gov. Alternatively, Zions Bancorporation, any underwriter or any dealer participating in this offering will arrange to send
you a copy of these documents by calling Deutsche Bank Securities Inc. toll-free at 1-800-503-4611, Goldman, Sachs & Co. toll-free at 1-866-471-2526, Merrill Lynch, Pierce, Fenner & Smith Incorporated, toll free at 1-800-294-1322,
Macquarie Capital (USA) Inc. toll-free at 1-888-268-3937, or by visiting Zions Direct’s auction website at www.zionsdirect.com. Any disclaimer or other notice that may appear below is not applicable to this communication and should be
disregarded. Such disclaimer or notice was automatically generated as a result of this communication being sent by Bloomberg or another email system.