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Warrant Transaction Agreements - Amazon.com, Inc. Transaction Agreement (Details)
$ / shares in Units, $ in Thousands
3 Months Ended 6 Months Ended 9 Months Ended 12 Months Ended
Dec. 31, 2020
USD ($)
$ / shares
shares
Nov. 02, 2020
USD ($)
installment
$ / shares
shares
Jan. 01, 2019
USD ($)
installment
shares
Jul. 20, 2017
USD ($)
Apr. 04, 2017
USD ($)
shares
Dec. 31, 2020
$ / shares
shares
Sep. 30, 2020
USD ($)
Jun. 30, 2020
USD ($)
Mar. 31, 2020
USD ($)
Dec. 31, 2019
USD ($)
shares
Sep. 30, 2019
USD ($)
Jun. 30, 2019
USD ($)
Mar. 31, 2019
USD ($)
Jun. 30, 2020
USD ($)
Jun. 30, 2019
USD ($)
Sep. 30, 2020
USD ($)
Sep. 30, 2019
USD ($)
Dec. 31, 2020
USD ($)
$ / shares
shares
Dec. 31, 2019
USD ($)
shares
Dec. 31, 2018
USD ($)
Jul. 31, 2017
shares
Apr. 30, 2017
shares
Class of Warrant or Right [Line Items]                                            
Reduction in revenue       $ 10,900                           $ 399,700        
Selling, general and administrative             $ 17,210 $ 21,644 $ 11,109 $ 9,973 $ 10,395 $ 13,613 $ 9,221 $ 32,753 $ 22,834 $ 49,963 $ 33,229 $ 79,348 $ 43,202 $ 37,685    
Exercise price calculation       The exercise price of the third tranche of Walmart Warrant Shares will be an amount per share equal to ninety percent (90%) of the 30-day volume weighted average share price of the common stock as of the final vesting date of the second tranche of Walmart Warrant Shares                                    
Risk-free interest rate 0.58% 0.58%       0.58%                       0.58%        
Volatility 75.00% 75.00%       75.00%                       75.00%        
Expected average term 6 years 3 months 3 days 6 years 5 months 1 day                                        
Exercise price | $ / shares $ 13.81 $ 13.81       $ 13.81                       $ 13.81        
Stock price | $ / shares $ 33.91 15.47       $ 33.91                       $ 33.91        
Warrant Transaction Agreements                                            
Class of Warrant or Right [Line Items]                                            
Shares of common stock that can be purchased from warrants issued (in shares) | shares         55,286,696                               55,286,696 55,286,696
Reduction in revenue $ 399,700                                 $ 420,000 $ 4,100 9,800    
Warrant shares vested (in shares) | shares 55,286,696         55,286,696       20,368,782               55,286,696 20,368,782      
Fair value of warrants per share | $ / shares $ 26.95 $ 10.57                                        
Tranche one of warrants issued with the Amazon.com, Inc transaction agreement                                            
Class of Warrant or Right [Line Items]                                            
Shares of common stock that can be purchased from warrants issued (in shares) | shares         5,819,652                                  
Cash payments to be received under agreement         $ 600,000                                  
Selling, general and administrative         $ 6,700                                  
Exercise price calculation           $1.1893                                
Tranche two of warrants issued with the Amazon.com, Inc. Transaction Agreement                                            
Class of Warrant or Right [Line Items]                                            
Cash payments to be received under agreement     $ 50,000                                      
Reduction in revenue                                   $ 9,000 $ 4,100 $ 9,800    
Warrant shares vested (in shares) | shares     29,098,260                                      
Number of installments | installment     4                                      
Tranche two of warrants issued with the Amazon.com, Inc. Transaction Agreement | Maximum                                            
Class of Warrant or Right [Line Items]                                            
Cash payments to be received under agreement     $ 200,000                                      
Tranche three of warrants issued with the Amazon.com, Inc. Transaction Agreement                                            
Class of Warrant or Right [Line Items]                                            
Cash payments to be received under agreement   $ 50,000                                        
Reduction in revenue                                   $ 24,100        
Warrant shares vested (in shares) | shares   20,368,784                                        
Number of installments | installment   8                                        
Exercise price of warrants (in dollars per share) | $ / shares $ 13.81         $ 13.81                       $ 13.81        
Fair value of warrants per share | $ / shares   $ 10.57                                        
Tranche three of warrants issued with the Amazon.com, Inc. Transaction Agreement | Maximum                                            
Class of Warrant or Right [Line Items]                                            
Cash payments to be received under agreement   $ 400,000                                        
Warrant Issued With Amazon                                            
Class of Warrant or Right [Line Items]                                            
Reduction in revenue                                   $ 399,700        
Warrant shares vested (in shares) | shares 5,354,905 12,730,490       5,354,905                       5,354,905