Advertising Costs	6 Months Ended
Oct. 31, 2013
Advertising Costs	(8) Advertising Costs: We expense advertising costs, primarily consisting of magazine advertisements, printed materials, and television advertisements, either as incurred or upon the first occurrence of the advertising. Advertising expense, included in selling and marketing expenses, for continuing operations for the three months ended October 31, 2013 and 2012 was $4.1 million and $4.0 million, respectively. For the six months ended October 31, 2013 and 2012, advertising expense for continuing operations was $8.4 million and $7.1 million, respectively.

(8) Advertising Costs:

We expense advertising costs, primarily consisting of magazine advertisements, printed materials, and television advertisements, either as incurred or upon the first occurrence of the advertising. Advertising expense, included in selling and marketing expenses, for continuing operations for the three months ended October 31, 2013 and 2012 was $4.1 million and $4.0 million, respectively. For the six months ended October 31, 2013 and 2012, advertising expense for continuing operations was $8.4 million and $7.1 million, respectively.