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COMMON STOCK, WARRANTS AND OPTIONS (Details) (USD $)
3 Months Ended 9 Months Ended 3 Months Ended 9 Months Ended 3 Months Ended 9 Months Ended 3 Months Ended 9 Months Ended 3 Months Ended
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
Sep. 30, 2011
Mar. 31, 2010
Stock Options [Member]
Sep. 30, 2012
Stock Options [Member]
Sep. 30, 2011
Stock Options [Member]
Sep. 30, 2012
Consultant [Member]
Stock Compensation [Member]
Common Stock [Member]
Sep. 30, 2012
Consultant [Member]
Stock Options [Member]
Sep. 30, 2012
Consultant [Member]
Stock Options [Member]
Sep. 30, 2012
Executives [Member]
Stock Options [Member]
Sep. 30, 2010
Executives [Member]
Stock Options [Member]
Sep. 30, 2012
Executives [Member]
Stock Options [Member]
Sep. 30, 2012
Vice President 1 [Member]
Stock Options [Member]
Sep. 30, 2012
Vice President 2 [Member]
Stock Options [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]                              
Shares issued in period (in shares)         37,500     938   3,750   72,000 25,391 36,000 36,000
Number of additional tranches of shares to be awarded to consultant               1              
Number of shares in a tranche to be awarded (in shares)               938              
Vesting rights of awards           one-third vesting immediately and one-third vesting on each of the second and third anniversaries of the grant.       The options vest in four equal installments starting three months from the issue date and every three months for the following nine months. The options are exercisable in three equal annual installments on the anniversary of the issuance starting one year from date of issue        
Fair value of options           $ 245,000 $ 149,000     $ 8,570          
Share-based compensation expense 59,000 80,000 236,000 136,000         2,448 4,959          
Expense attributable to variable method as per ITF 96/18                   $ 279          
Exercise price (in dollars per share)           $ 1.06         $ 4.00   $ 4.00    
Term of Options                         5 years    
Issue price of half of the options (in dollars per share)                           $ 5.11  
Issue price of other half of options (in dollars per share)                             $ 4.45
Warrants outstanding (in shares) 0   0