-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, L63OODOI+T3DiXCgbxcSLn/bsI4+DnKI+nc1ARdE0kyOaEQrWfI7rxXafydNGUFB 9YbQCvNw7QHtAGxydcIYRw== 0001023175-06-000333.txt : 20061114 0001023175-06-000333.hdr.sgml : 20061114 20061114152118 ACCESSION NUMBER: 0001023175-06-000333 CONFORMED SUBMISSION TYPE: 10QSB PUBLIC DOCUMENT COUNT: 4 CONFORMED PERIOD OF REPORT: 20060930 FILED AS OF DATE: 20061114 DATE AS OF CHANGE: 20061114 FILER: COMPANY DATA: COMPANY CONFORMED NAME: WHOLE LIVING INC CENTRAL INDEX KEY: 0001091983 STANDARD INDUSTRIAL CLASSIFICATION: MISCELLANEOUS FOOD PREPARATIONS & KINDRED PRODUCTS [2090] IRS NUMBER: 870621709 STATE OF INCORPORATION: NV FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 10QSB SEC ACT: 1934 Act SEC FILE NUMBER: 000-26973 FILM NUMBER: 061214462 BUSINESS ADDRESS: STREET 1: 972 N 1430 W CITY: OREM STATE: UT ZIP: 84057 BUSINESS PHONE: 801-655-5500 MAIL ADDRESS: STREET 1: 972 N 1430 W CITY: OREM STATE: UT ZIP: 84057 10QSB 1 whlv06edgare.htm QUARTERLY REPORT ON FORM 10QSB FOR THE PERIOD ENDED SEPTEMBER 30, 2006 UNITED STATES



UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549


FORM 10-QSB


[X]

QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934


For quarterly period ended September 30, 2006



[  ]

TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934



Commission File No.  000-26973


WHOLE LIVING, INC.

(Exact name of small business issuer as specified in its charter)



Nevada

(State of incorporation)


87-0621709

 (I.R.S. Employer Identification No.)

                  

972 North 1430 West, Orem, Utah  84057

(Address of principal executive offices)


(801) 655-5500

(Issuer’s telephone number)


Check whether the issuer (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act  during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.            Yes  [X]   No  [  ]


Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes  [  ]   No [X]


As of October 26, 2006 Whole Living, Inc. had a total of 6,667,779 shares of common stock outstanding.


Transitional small business disclosure format:  Yes [  ]  No [X]








TABLE OF CONTENTS


PART I: FINANCIAL INFORMATION


Item 1.  Financial Statements

2


Item 2.  Management’s Discussion and Analysis or Plan of Operation

7


Item 3. Controls and Procedures

12



PART II: OTHER INFORMATION


Item 6.  Exhibits

13


Signatures

14












PART I:  FINANCIAL INFORMATION


ITEM 1.  FINANCIAL STATEMENTS


The financial information set forth below with respect to our statements of operations for the three and nine month periods ended September 30, 2006 and 2005, is unaudited.  This financial information, in the opinion of management, includes all adjustments, including normal recurring entries, necessary for the fair presentation of such data.  The results of operations for the nine month period ended September 30, 2006 are not necessarily indicative of results to be expected for any subsequent period.  




Whole Living, Inc.


Financial Statements


September 30, 2006





2









Whole Living, Inc

Consolidated Balance Sheets

 

 

 

 

Assets

September-30

 

  December 31

 

2006

 

2005

 

(unaudited)

 

 

 

 

 

 

Current Assets

 

 

 

   Cash

 $          51,431 

 

 $         26,383 

   Accounts Receivable (Net of Allowance of $8,000)

              629 

 

              899 

   Inventory

1,120,684 

 

        406,423 

   Prepaid Expenses

51,783 

 

 - 

Total Current Assets

1,224,527 

 

        433,705 

 

 

 

 

Property & Equipment, Net

277,364 

 

        372,466 

 

 

 

 

Other Assets

 

 

 

   Deposits

30,540 

 

          30,540 

   Investment in Forevegreen Intl.

2,300,623 

 

 Total Assets

$      3,833,054 

 

 $       836,711 

 

 

 

 

Liabilities and Stockholders' Equity

 

 

 

 

 

 

 

Current Liabilities

 

 

 

   Accounts Payable

 $     1,104,529 

 

 $         154,472 

   Accrued Expenses

75,795 

 

          79,725 

   Intercompany Accrual

189,795 

 

   Derivatives

2,000 

 

        145,000 

   Current Portion of Long-Term Liabilities

2,154,955 

 

        121,019 

Total Current Liabilities

3,527,075 

 

        500,216 

 

 

 

 

Long Term Liabilities

 

 

 

   Notes Payable - Related Party

1,371,114 

 

        820,761 

   Note Payable

783,841 

 

        771,257 

   Less Current Portion

(2,154,955)

 

       (121,019)

Total Long Term Liabilities

 

     1,470,999 

 

 

 

 

   Total Liabilities

3,527,075 

 

     1,971,215 

 

 

 

 

Stockholders Equity

 

 

 

   Common Stock, $.001 Par Value; 100,000,000 Shares Authorized: 66,377,245

 

 

 

     Shares Issued and Outstanding

6,668 

 

          80,059 

   Additional Paid In Capital

17,364,082 

 

   14,920,691 

   Retained Deficit

(17,054,990)

 

  (16,081,452)

   Prepaid Expenses

(9,780)

 

         (53,802)

Total Stockholders' Equity

305,980 

 

    (1,134,504)

 

 

 

 

  Total Liabilities and Stockholders' Equity

$     3,833,054 

 

 $     836,711 

 

                   

 

 

The accompanying notes are an integral part of these financial statements



3












Whole Living, Inc

Consolidated Statements of Operations

 

 

For the Three Months Ended

 

For the Nine Months Ended

 

 September 30

 

 September 30

 

2006

 

2005

 

2006

 

2005

 

 

 

 

 

 

 

 

Sales

 $           883,306 

 

$      833,067 

 

$      2,742,137 

 

 $       3,109,752 

 

 

 

 

 

 

 

 

Cost of Goods Sold

        705,110 

 

623,754 

 

2,093,729 

 

2,248,623 

 

 

 

 

 

 

 

 

Gross Profit

        178,196 

 

209,313 

 

648,408 

 

861,129 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Operating Expense

 

 

 

 

 

 

 

   Selling Expense

          26,333 

 

24,113 

 

223,355 

 

344,307 

   General and Administrative

        299,703 

 

546,373 

 

1,460,145 

 

1,729,793 

     Total Operating Expenses

        326,036 

 

570,486 

 

1,683,500 

 

2,074,100 

 

 

 

 

 

 

 

 

Operating Income (Loss)

       (147,841)

 

(361,173)

 

(1,035,091)

 

(1,212,971)

 

 

 

 

 

 

 

 

Other Income (Expense)

 

 

 

 

 

 

 

   Interest Income

               231 

 

117 

 

710 

 

(98,096)

   Other Income

          22,816 

 

(59)

 

         22,816 

 

24,737 

   Other Expense

                 - 

 

              - 

 

      (118,942)

 

               - 

   Gain/(Loss) on FG Investment

         (87,106)

 

              - 

 

20,623 

 

               - 

   Gain on Valuation of Derivative

          40,000 

 

              - 

 

143,000 

 

               - 

   Interest Expense

           (1,106)

 

(35,415)

 

(6,654)

 

(73,359)

      Total Other Income (Expense)

         (25,165)

 

      (35,357)

 

61,553 

 

(146,718)

 

 

 

 

 

 

 

 

Net Income (Loss) Before Income Taxes

       (173,005)

 

     (396,531)

 

(973,538)

 

(1,359,689)

 

 

 

 

 

 

 

 

Provision for Income Taxes

                 - 

 

              - 

 

                - 

 

               - 

 

 

 

 

 

 

 

 

Net Income (Loss)

   $       (173,005)

 

  $   (396,531)

 

$     (973,538)

 

 $     (1,359,689)

 

 

 

 

 

 

 

 

Weighted Average Income (Loss) Per Share

$                (0.03)

 

$            0.01)

 

$            (0.15)

 

$              (0.01)

 

 

 

 

 

 

 

 

Weighted Average Shares Outstanding

      6,667,654 

 

66,377,245 

 

6,603,600 

 

  66,377,245 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The accompanying notes are an integral part of these financial statements.









4











Whole Living, Inc

Consolidated Statements of Cash Flows

(Unaudited)

 

For the Nine Months Ended

 

 September 30,

 

2006

 

2005

Cash Flows from Operating Activities

 

 

 

  Net Income (Loss)

 $           (973,538)

 

 $        (1,286,330)

  Adjustments to Reconcile Net Income (Loss) to

 

 

 

  Net Cash Provided (Used) in Operating Activities:

 

 

 

     Depreciation and Amortization

113,046 

 

196,872 

     Amortization of Prepaid Expenses (Equity)

44,022 

 

78,602 

     Gain on Investment

(20,623)

 

     Stock Issued for Services

90,000 

 

  Change in Assets and Liabilities

 

 

 

     (Increase) Decrease in:

 

 

 

      Accounts Receivable

268 

 

24,590 

     Inventory

(714,261)

 

101,066 

     Prepaid Expenses

(51,783)

 

     Employee Advances

 

(22,500)

     Increase (Decrease) In:

 

 

 

     Related Party Payable

189,795 

 

     Derivatives

(143,000)

 

 - 

     Bank Overdraft

 

(38,840)

     Accounts Payable and Accrued Expenses

946,128 

 

(834,918)

  Net Cash Provided (Used) by Operating Activities

(519,946)

 

(1,781,458)

 

 

 

 

Cash Flows from Investing Activities

 

 

 

  Cash Paid for Property and Equipment

          (17,943)

 

(25,439)

  Net Cash Provided (Used) by Investing Activities

(17,943)

 

(25,439)

 

 

 

 

Cash Flows from Financing Activities

 

 

 

  Cash Proceeds from Debt Financing

562,937 

 

1,806,897 

  Net Cash Provided (Used) by Financing Activities

562,937 

 

1,806,897 

 

 

 

 

Increase (Decrease) in Cash

25,048 

 

                  - 

Cash and Cash Equivalents at Beginning of Period

26,383 

 

 - 

 

 

 

 

Cash and Cash Equivalents at End of Period

 $                  51,431 

 

 $                          - 

 

 

 

 

Supplemental Disclosures of Cash Flow Information

 

 

 

Cash Paid for:

 

 

 

   Interest

  $                             - 

 

 $                          - 

   Income Taxes

  $                             - 

 

$                          - 

Non-Cash Activities:

 

 

 

    Stock issued for Investment

 $              2,280,000 

 

  $                          - 

 

 

 

 

The accompanying notes are an integral part of these financial statements



5








Whole Living, Inc.

Notes to Financial Statements

September 30, 2006


GENERAL


Whole Living, Inc. (the Company) has elected to omit substantially all footnotes to the financial statements for the nine months ended September 30, 2006 since there have been no material changes (other than indicated in other footnotes) to the information previously reported by the Company in their Annual Report filed on the Form 10-KSB for the twelve months ended December 31, 2005.


UNAUDITED INFORMATION


The information furnished herein was taken from the books and records of the Company without audit.  However, such information reflects all adjustments which are, in the opinion of management, necessary to properly reflect the results of the interim period presented.  The information presented is not necessarily indicative of the results from operations expected for the full fiscal year.


SHARE EXCHANGE


On January 13, 2006 the company entered into an agreement whereby it exchanged 19,000,000 shares of its common stock for a 23% interest in ForeverGreen International, LLC, a privately held company. This acquisition is accounted for on the equity method of accounting. As part of this reorganization the officers and directors of the company resigned and officers of ForeverGreen were appointed as officers of the company.


In conjunction with this acquisition the Board of Directors approved a 15:1 reverse split of its common shares, which was subsequently completed in February, 2006.


The Company and ForeverGreen have blended their product lines and introduced a new product catalogue.




6








References in this quarterly report to “Whole Living,” “we,” ”us,” and “our” refer to Whole Living, Inc.  and its subsidiary.


SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS


The Securities and Exchange Commission (“SEC”) encourages companies to disclose forward-looking information so that investors can better understand future prospects and make informed investment decisions.  This report contains these types of statements.  Words such as “may,” “will,” “expect,” “believe,” “anticipate,” “estimate,” “project,” or “continue” or comparable terminology used in connection with any discussion of future operating results or financial performance identify forward-looking statements.  You are cautioned not to place undue reliance on the forward-looking statements, which speak only as of the date of this report.  All forward-looking statements reflect our present expectation of future events and are subject to a number of important factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking state ments.


ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION


EXECUTIVE OVERVIEW


Whole Living is a holding company which operates through its wholly-owned subsidiary, Brain Garden, Inc.  In January 2006 we acquired a 23% interest in ForeverGreen International, LLC, a privately held limited liability company ("ForeverGreen").  The members of ForeverGreen acquired 19,000,000 shares of Whole Living common stock and the management of ForeverGreen was appointed as directors and officers of Whole Living.  In addition, we effected a 15-to-1 reverse stock split on February 22, 2006.


During the first quarter of 2006 Brain Garden joined forces with ForeverGreen to obtain access to its corporate leadership, consolidate our management team and to obtain access to ForeverGreen's exclusive and best-selling FrequenSea™ product with marine phytoplankton. In addition, this combination increased and enhanced our product lines with the addition of organic 24 Karat Chocolate and exclusive plant life concentrate products.  Our distributors, now called Members, also benefit through additional compensation plan earnings through the ForeverGreen Compensation Plan as well as benefit from the experienced leadership of the combined Whole Living and ForeverGreen management team.  Brain Garden distributors have been welcomed into the ForeverGreen Compensation Plan and are included within and bound by the ForeverGreen Contract and Policies and Procedures. Because we have combined our distributors with ForeverGreen Members, consolidated our product line with the prod uct line of ForeverGreen and now have the same management as ForeverGreen, the business of Brain Garden and ForeverGreen are now identical.  Brain Garden does business as ForeverGreen International and ForeverGreen is the recognized brand name and corporate identity associated with the increased good will and growth of the company.


At the successful joint convention with Brain Garden and ForeverGreen Members in early March, 2006, the Matrix Magic Tour in April, May and June, 2006 with company executives traveling throughout the United States, Canada, Japan and Australia was announced.  The tour recognized Member leaders for their contributions, taught the ForeverGreen culture, that includes random acts of kindness and service to others and business training with a focus on becoming Matrix qualified as a means of advancing within the ForeverGreen compensation plan and establishing a strong foundation for future growth individually and to assist other Members succeed as well.


In June, 2006, we conducted a soft-launch of the Australia market with CEO Ron Williams and Paul Frampton, VP of International Sales conducting six well-attended meetings throughout Australia and introducing our Members to the logistic support company that is providing customer service, warehousing and shipping services for us.  In Japan, we finalized a local manufacturing contract with a well-known local company for the FrequenSea product as well as held many successful promotional meetings teaching about the company, the product FrequenSea and the ForeverGreen business opportunity.


We finalized a lease for our new manufacturing facility of about 14,000 square feet located close to our headquarters in Utah in April, 2006.  We moved into the facility and begin manufacturing in August of 2006.  Monthly rent



7








payments are approximately $8,500.


On October 27, 2006, Whole Living entered into a Letter of Intent with ForeverGreen International, LLC to begin to prepare an Agreement and Plan of Reorganization so that Whole Living may acquire the outstanding 77% interest of ForeverGreen in exchange for 4,240,549 shares of Whole Living’s restricted common stock.  In addition, Whole Living’s board of directors proposed that our articles of incorporation be amended to change the name of Whole Living, Inc. to ForeverGreen Worldwide Corp and that we create a class of preferred stock with 10,000,000 shares authorized.  The creation of the preferred class of stock will be used to convert outstanding notes payable or debt into preferred stock, thus decreasing our total liabilities.  On November 1, 2006, a majority of stockholders approved the name change and we will be required to change the trading symbol for our common stock on the OTC Bulletin Board.  


The Members of ForeverGreen International, LLC have approved ForeverGreen International, LLC becoming a wholly-owned subsidiary of Whole Living, Inc.  The same management team that has been managing Whole Living and ForeverGreen International, LLC remains in place and Whole Living, Inc., will change its name to ForeverGreen Worldwide Corp continuing the successful brand propagation of the ForeverGreen name.     


During the remainder of 2006, we plan to continue our focus on the FrequenSea™ business model with the addition of high-energy Super Saturday meetings and monthly ForeverGreen Fondue Parties.  We anticipate these meetings will be conducted simultaneously around North America and will include presentations by medical doctors and company sales and marketing individuals, and that they will be attended by hundreds of Members, customers and prospective Members and customers.  We have incorporated a community service message into our product and business presentations through the use of a Sundance Film Festival documentary submission on drug addiction that focuses on recognition, acceptance, prevention and recovery as a company stand and position to empower our communities.  This documentary and company position complements our existing programs promoting healthy menus and foods in our children’s schools through our ForeverGreen Power Lunch program that promotes heal thy eating of fruits and vegetables and nutritional education assemblies by ForeverGreen personnel.  


At the August Matrix “Stand in your Future Now Convention”, ForeverGreen Members were educated and trained with product information and business building techniques as well as the anticipated launch of exclusive marine phytoplankton skincare line.  The 90-Day Game commenced with growth opportunities, business accountability and small focus groups established to create and support leaders and generate business growth activities for rising leaders.


In October the Company implemented the Special Warehouse Assistance Team or “SWAT” program to rapidly accelerate growth opportunities by ensuring product shipping times were met despite large volume growth at peak times during the month.  The SWAT system provides a rapid reaction force of dedicated volunteer employees from various company departments to augment existing warehouse employees who direct the overall shipping efforts to ensure product orders are timely shipped from our warehouses to our Members and Customers.


In addition to the logistic and warehouse offices now open in Australia and New Zealand, we plan to expand our current customer service office in Japan to include manufacturing, logistics, and operations.  We also intend to expand our personal consumption model to the European Union.  As of November 1, 2006, our UK Members’ FrequenSea product needs are serviced through a third party warehouse in the Netherlands.  Management anticipates that these facilities and expanded services will increase our customer service satisfaction and decrease our shipping costs and the time it takes to ship product to our customers resulting in better service and increased sales.


We will continue our emphasis as a total lifestyle company focused on bringing our domestic and international Members and customers the exclusive FrequenSeaTm product and ForeverGreen Compensation Plan earnings and commissions.   In addition, our focus is to assist prospective Members create a home based business with home business training, mentorship and accountability to promote our residual income stream opportunities.  We also intend to provide organic chocolates, weight management products, convenient whole foods for meals and snacks, personal care products and essential oils to our domestic Members and customers.  As our international markets mature, additional ForeverGreen products may also be introduced in each international market.  We will seek



8








relations with key vendors to continue developing cutting edge products that are exclusive to our Members.


Additional promotional and business building materials and products will fuel our growth for the next quarter along with the release of our skin care line.


Our major challenge for the next twelve months will be to increase our systems capabilities and logistics centers around the world to keep up with the increased demand for our products and the business opportunity.  Included in this challenge is the need to keep up with our growth so that our customer service and Member satisfaction remains at a high level.  Overcoming growth challenges will require additional skilled personnel, and manufacturing and shipping facilities.


International expansion has its rewards and risks.  The rewards include increased sales and diversified market incomes.  International expansion is very expensive and key Members are required to experience rapid growth to be profitable in a foreign country.


Management will continue to surround themselves with key experienced personnel and vendors while evaluating expenses related to operating activities, especially production and order fulfillment, in order to make adjustments to improve profitability.


LIQUIDITY AND CAPITAL RESOURCES


At September 30, 2006, we had cash of $51,431, but had negative working capital of $2,302,548.  We have had recurring net operating losses since inception and historically we have financed our operations through revenues and debt financing.  For the nine month period ended September 30, 2006 (the "2006 nine month period"), in addition to revenues of $2,742,137, we relied on debt financing of $562,937 to fund our operations.  At our current sales levels we require approximately $40,000 per month in addition to sales revenue to meet our basic operations.  We intend to use our cash for working capital.


We are expanding our markets and we anticipate expanding our domestic and international logistics centers.  We anticipate that our portion of the cost to expand our domestic and international logistics centers will likely be

approximately $40,000.  We intend to fund these expenditures with internally generated cash flows and additional borrowing.


Beginning in January 2006 we expanded our product line to include ForeverGreen's products in addition to Brain Garden products.  Management believes the expansion of products and Member/distributors will increase sales;

however, we cannot guarantee that we will be able to attain or maintain profitability.  Management will continue to scrutinize expenses related to our operating  activities and order fulfillment to determine appropriate actions to take to  reduce costs.


Management anticipates that additional working capital shortfalls will be funded with debt financing.  We may pay these loans with cash, if available, or convert these loans into preferred or common stock.  We may also issue private placements of stock to raise additional funding.  Any private placement likely will rely upon exemptions provided by federal and state securities laws.  The purchasers and manner of issuance will be determined according to our financial needs and the available exemptions.  We also note that if we issue more shares of our common stock, our shareholders may experience dilution in the value per share of their common stock.


COMMITMENTS AND CONTINGENT LIABILITIES


During 2005 and 2004 we leased warehouse space for $18,000 a month, but this lease expired December 31, 2005.  We vacated the premises during August 2006.  In April 2006 we entered into a lease agreement for a new manufacturing facility.  The monthly rent payments will be approximately $8,500 per month.


Our total current liabilities increased to $3,527,075 at September 30, 2006, from $500,216 at December 31, 2005.  This increase was primarily due to $2,154,955 of long term debt moving to a current liability and accounts payable



9








increasing to $1,104,529.  The $950,057 increase in accounts payable is a result of the purchasing of all inventory and accrual and payment for other transactions for the combined operation with ForeverGreen.  The current portion of long term liabilities includes notes payable to a shareholder, First Equity Holdings Corp., of $1,371,114 and notes payable to third parties of $783,841


OFF-BALANCE SHEET ARRANGEMENTS


None.


RESULTS OF OPERATIONS


The following discussions are based on the consolidated financial statements of Whole Living and Brain Garden, Inc.  The 2005 periods have been restated too reflect the reverse common stock split effected February 24, 2006.  The following chart summarizes our financial statements for the three and nine month periods ended September 30, 2006 and 2005 and should be read in conjunction with the financial statements, and notes thereto, included with this report at Item I, above.


SUMMARY COMPARISON OF 2006 AND 2005 PERIOD OPERATIONS


 

Three month period ended

Nine month period ended

 

Sept. 30, 2006

Sept. 30, 2005

Sept. 30, 2006

Sept. 30, 2005

 

 

 

 

 

Sales

 $     883,306 

    $     833,067 

$     2,742,137 

 $      3,109,752 

 

 

 

 

 

Cost of goods sold

705,110 

623,754 

2,093,729 

2,248,623 

 

 

 

 

 

Gross profit

 178,196 

209,313 

648,408 

 861,129 

 

 

 

 

 

Total operating expenses

326,036 

570,486 

1,683,500 

2,074,100 

 

 

 

 

 

Operating loss

 (147,841)

(361,173)

(1,035,091)

(1,212,971)

 

 

 

 

 

Total other income (expense)

(25,165)

 (35,357)

61,553 

 (146,718)

 

 

 

 

 

Net loss

 (173,005)

(396,531)

(973,538)

(1,359,689)

 

 

 

 

 

Net loss per share

$       (0.03)

$         (0.01)

$           (0.15)

$               (0.01)


We recognize revenue upon shipment of a sales order.  Sales are net of returns, which have historically been less than 2% of sales.  Sales for the three month period ended September 30, 2006 (the “2006 third quarter”) increased slightly in comparison to the three month period ended September 30, 2005 (the “2005 third quarter”) as a result of the Whole Living distributor/members succeeding with the ForeverGreen business model and the training and motivation provided at regional and global meetings.  However sales for  the 2006 nine month period decreased in comparison to the nine month period ended September 30, 2005 (the “2005 nine month period”).  This decrease in sales is attributable to an initial adjustment period to the new commission plan.  Management believes the ForeverGreen Compensation Plan, leadership and expanded product line will continue to increase sales over the long term.  


Cost of goods sold consists primarily of the cost of procuring and packaging products, sales commissions paid to our Members, the cost of shipping product to Members, plus credit card sales processing fees.  Cost of goods sold was 79.8% of sales for the 2006 third quarter compared to 74.9% of sales for the 2005 third quarter, and was 76.4% of sales for the 2006 nine month period compared 72.3% of sales for the 2005 nine month period.  The increase in the cost of goods sold is related to transitional costs in the move to the ForeverGreen commission plan and a higher payout as a percent of sales for the ForeverGreen commission plan versus the Brain Garden Unigen plan.  We



10








anticipate that these costs will be significantly lower in the forth quarter of 2006 and thereafter, and are expected to be about 73% to 76% of sales.  This still represents an increase from the 2005 nine month period.  The increase results from the ForeverGreen commission plan paying about 2% to 4% more than the Brain Garden Unigen plan and FrequenSea™ costs slightly more than the average product Brain Garden sold previously as a percent of sales.


In addition, a portion of cost of goods sold relates to distributor commissions paid to several levels of Members on each product sold.  Member commissions are paid on a monthly basis based upon their personal and group sales volume.  Additional bonuses are paid weekly to Members.  During the 2005 periods the amount and recipient of the commission varied depending on the purchaser's position within the Brain Garden Unigen Plan.  The overall payout average for sales commissions under the Unigen Plan was approximately 36% to 38% of product sales.  In January 2006 Brain Garden adopted the ForeverGreen Compensation Plan and the overall payout average for sales commissions for the 2006 periods under that plan were approximately 44%.


Total operating expenses decreased 42.9% for the 2006 third quarter compared to the 2005 third quarter, and decreased 18.8% for the 2006 nine month period when compared to the 2005 nine month period.  Selling expense, which is included in total operating expense, increased 9.2% in the 2006 third quarter compared to the 2005 third quarter as a result of travel and meeting expenses related to Super Saturday events.  Selling expense includes marketing expenses, the support of sales meetings and events, and certain customer service expenses.  This expense decreased 35.1% for the 2006 nine month period compared to the 2005 nine month period.  During the 2005 nine month period selling expense was higher primarily due to the marketing efforts associated with our "Changing Lives Seminars" series where we conducted an eleven city tour and followed it up with a second round city tour in the continental United States, Hawaii and Brisbane.


General and administrative expense includes general office expense, management and employees' salaries, and the support systems for the distributor network.  These expenses decreased 45.1% in the 2006 third quarter when compared to the 2005 third quarter.  These expenses also decreased 15.6% for the 2006 nine month period when compared to the 2005 nine month period.  These decreases are primarily a result of a decrease in rent and employee related expenses.


Total other expense of $25,165 for the 2006 third quarter included an $87,106 loss on Whole Living’s investment in ForeverGreen and interest expense of $1,106.  Total other income for the 2006 third quarter included interest income of $231, debt forgiveness of $22,816 and a $40,000 gain on the valuation of warrants granted in 2002 that remain outstanding.  ForeverGreen experienced a loss for the third quarter as a result of the expense of a large distributor leader training meeting along with a launch of a new face care product line, SecreSea, and a change in revenue recognition policy to align with the Whole Living policy, which resulted in a reduction in revenue for the third quarter.  


Total other expense of $35,357 for the 2005 third quarter was primarily the result of interest expense of $35,415.


Total other income of $61,553 for the 2006 nine month period included a $143,000 gain on the valuation of warrants granted in 2002 that remain outstanding, we recognized a $20,623 gain on our investment in ForeverGreen and interest income of $710.  This other income was offset by a write-off of $118,942 in marketing materials and interest expense of $6,654.  We are in an ongoing process of reviewing products to determine what products will work most synergistically in combination with ForeverGreen.  Other products may be discontinued with future versions of the catalogue.  Any items discontinued will be offered on a "while supplies last" basis and any product not sold may result in future inventory write-offs.  


For the 2005 nine month period we recognized total other expense of $146,718 which included $98,096 interest expense and $73,359 interest expense, that was offset by $24,737 other income.


As a result of the above, we recorded a net loss and net loss per share for both the 2006 and 2005 periods; however, our net losses and net losses per share for the 2006 periods were reduced when compared to the 2005 periods.


The following chart summarizes our balance sheet at September 30, 2006 and December 31, 2005.



11









SUMMARY OF BALANCE SHEET INFORMATION

.


 

September 30, 2006

December 31, 2005

Cash         

 $                 51,431 

$                 26,383 

 

 

 

Total current assets

1,224,527 

433,705 

 

 

 

Total assets

3,833,054 

836,711 

 

 

 

Total current liabilities

3,527,075 

500,216 

 

 

 

Total liabilities

3,527,075 

1,971,215 

 

 

 

Retained deficit

 (17,054,990)

(16,081,452)

 

 

 

Total stockholders equity

$                305,980 

$          (1,134,504)


At September 30, 2006 our total assets increased compared to the year ended December 31, 2005, primarily due to recognizing a $2,300,623 investment in ForeverGreen and an increase in inventory of $714,260 as a result of showing all inventory for the combination with ForeverGreen.  At September 30, 2006, total liabilities increased when compared to December 31, 2006.  This is partially due to increased accounts payable of $1,104,529 related to Whole Living purchasing all inventory and the accrual and payment for other transactions for the combined operation with ForeverGreen.  We also borrowed an aggregate of $2,154,955 to fund ongoing operations.


FACTORS AFFECTING FUTURE PERFORMANCE


Internal cash flows alone have not been sufficient to maintain our operations.  We have had a history of losses and have been unable to obtain profitability during the past two fiscal years.  Actual costs and revenues could vary from the amounts we expect or budget, possibly materially, and those variations are likely to affect how much additional financing we will need for our operations.  


Our future internal cash flows will be dependent on a number of factors, including:

§

Our ability to encourage our Members to sponsor new Members and increase their own personal sales;

§

Our ability to promote our product lines with our Members and customers;

§

Our ability to develop successful new exclusive product lines;

§

Our ability to obtain essential oil raw materials for some of those products;

§

Effects of future regulatory changes in the area of direct marketing, if any;

§

Our ability to remain competitive in our domestic and international markets; and

§

Our ability to decrease shipping time and expense.


In addition, we have entered into agreements with Members and suppliers located in Australia, Canada, Japan, New Zealand, Singapore, Netherlands and the United Kingdom.  We may establish similar arrangements in other countries in the future.  As a result, our future revenues may be affected by the economies of these countries.  Our international operations are subject to a number of risks, such as, longer payment cycles, unexpected changes in regulatory environments, import and export restrictions and tariffs, difficulties in staffing and managing international operations, potentially adverse recessionary environments and economies outside the United States, and possible political and economic instability.  


ITEM 3. CONTROLS AND PROCEDURES


We maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed in our filings under the Exchange Act is recorded, processed, summarized and reported within the periods specified in the rules and forms of the SEC.  This information is accumulated and communicated to our executive officers to



12








allow timely decisions regarding required disclosure.  Our Chief Executive Officer and Chief Financial Officer evaluated the effectiveness of our disclosure controls and procedures as of the end of the period covered by this report.  Based on that evaluation, they concluded that our disclosure controls and procedures were effective.


Also, these executive officers determined that there were no changes made in our internal controls over financial reporting during the third quarter of 2006 that have materially affected, or are reasonably likely to materially affect our internal control over financial reporting.


PART II:  OTHER INFORMATION


ITEM 6.  EXHIBITS


Part I Exhibits

31.1

Chief Executive Officer Certification

31.2

Chief Financial Officer Certification

32.1

Section 1350 Certification


Part II Exhibits

3.1

Articles of Incorporation of Whole Living  (Incorporated by reference to Form exhibit 2.1 10-SB, as amended, filed August 9, 1999)  

3.2

Certificate of Amendment to Articles of Incorporation for Whole Living, Inc. (Incorporated by reference to exhibit 3.2 for Form 10-QSB, filed November 15, 2004)

3.3

Bylaws of Whole Living (Incorporated by reference to exhibit 2.4 to the Form 10-SB, as amended, filed August 9, 1999)

10.1

Consultant Agreement between Whole Living and Summit Resource Group, Inc., dated April 30, 2002 (Incorporated by reference to exhibit 10.2 to Form 10-QSB, filed November 19, 2002)

10.2

Member Interest Purchase Agreement between Whole Living and ForeverGreen International, LLC, dated January 13, 2006 (Incorporated by reference to exhibit 10.1 for Form 8-K, as amended, filed January 13, 2006)

10.3

Lease agreement between Whole Living and C & R Fiveplex, LLC, dated April 7, 2006

21.1

Subsidiaries of Whole Living, Inc. (Incorporated by reference to exhibit 21.1 for Form 10-QSB, filed November 14, 2003)





13








SIGNATURES


In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.



WHOLE LIVING, INC.






Date: November 13, 2006


/s/ Ronald K. Williams

Ronald K. Williams

Chairman of the Board, President and Chief Executive Officer

      





Date: November 13, 2006


/s/ Robert Reitz

Robert Reitz

Chief Financial Officer, Secretary/Treasurer and Director





EX-31.1 2 whlv06sept311.htm CHIEF EXECUTIVE OFFICER CERTIFICATION Converted by EDGARwiz

Exhibit 31.1


CHIEF EXECUTIVE OFFICER CERTIFICATION


I, Ronald K. Williams, certify that:


1.

I have reviewed this quarterly report on Form 10-QSB of Whole Living, Inc.;


2.

Based on my knowledge, this quarterly report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statement made, in light of the circumstances under which statements were made, not misleading with respect to the period covered by this quarterly report;


3.

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the small business issuer as of, and for, the periods presented in this report.


4.

The small business issuer’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the small business issuer and have:


(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the small business issuer, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;


(b) Evaluated the effectiveness of the small business issuer’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and


(c) Disclosed in this report any change in the small business issuer’s internal control over financial reporting that occurred during the small business issuer’s most recent fiscal quarter (the small business issuer’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the small business issuer’s internal control over financial reporting; and


5.

The small business issuer’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the small business issuer’s auditors and the audit committee of small business issuer’s board of directors (or persons performing the equivalent function):


(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the small business issuer’s ability to record, process, summarize and report financial information; and


(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the small business issuer’s internal control over financial reporting.




Date: November 13, 2006

/s/ Ronald K. Williams

Ronald K. Williams

Chief Executive Officer





EX-31.2 3 whlv06sept312.htm CHIEF FINANCIAL OFFICER CERTIFICATION Converted by EDGARwiz

Exhibit 31.2


CHIEF FINANCIAL OFFICER CERTIFICATION


I, Robert Reitz, certify that:


1.

I have reviewed this quarterly report on Form 10-QSB of Whole Living, Inc.;


2.

Based on my knowledge, this quarterly report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statement made, in light of the circumstances under which statements were made, not misleading with respect to the period covered by this quarterly report;


3.

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the small business issuer as of, and for, the periods presented in this report.


4.

The small business issuer’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the small business issuer and have:


(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the small business issuer, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;


(b) Evaluated the effectiveness of the small business issuer’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and


(c) Disclosed in this report any change in the small business issuer’s internal control over financial reporting that occurred during the small business issuer’s most recent fiscal quarter (the small business issuer’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the small business issuer’s internal control over financial reporting; and


5.

The small business issuer’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the small business issuer’s auditors and the audit committee of small business issuer’s board of directors (or persons performing the equivalent function):


(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the small business issuer’s ability to record, process, summarize and report financial information; and


(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the small business issuer’s internal control over financial reporting.




Date: November 13, 2006

/s/ Robert Reitz

Robert Reitz

Chief Financial Officer



EX-32.1 4 whlv06sept32.htm SECTION 1350 CERTIFICATION Converted by EDGARwiz

Exhibit 32.1



Whole Living, Inc.


CERTIFICATION OF PERIODIC REPORT

Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

18 U.S.C. Section 1350


The undersigned executive officer of  Whole Living, Inc. (the “Company”) certifies pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 that:


(a)

the quarterly report on Form 10-QSB of the Company for the quarter ended September 30, 2006 fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and


(b)

the information contained in the Form 10-QSB fairly presents, in all material respects, the financial condition and results of operations of the Company.





Date:  November 13,  2006

/s/ Ronald K. Williams

Ronald K. Williams

Chief Executive Officer





Date: November 13, 2006

/s/ Robert Reitz

Robert Reitz

Chief Financial Officer




      







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