13F-HR 1 gouldasset1q13.txt FORM 13F HOLDINGS REPORT UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: March 31, 2013 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Gould Asset Management LLC Address: 341 West First Street, Suite 200 Claremont, CA 91711 13F File Number: 028-14118 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Donald P. Gould Title: President and CCO Phone: 909-445-1291 Signature, Place, and Date of Signing: /s/ Donald P. Gould Claremont, CA/USA May 9, 2013 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 79 Form 13F Information Table Value Total: $171,433 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional managers with respect to which this report is filed, other than the manager filing this report. NONE FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M CO COM 88579y101 3476 32698 SH SOLE 32698 0 0 ALPS ETF TR ALERIAN MLP 00162Q866 1465 82650 SH SOLE 82650 0 0 AMGEN INC COM 031162100 1510 14732 SH SOLE 14732 0 0 APPLE INC COM 037833100 639 1443 SH SOLE 1443 0 0 ATLAS PIPELINE PARTNERS LP UNIT L P INT 049392103 414 11960 SH SOLE 11960 0 0 BANCO BRADESCO S A SP ADR PFD NEW 059460303 196 11531 SH SOLE 11531 0 0 BARCLAYS BK PLC IPMS INDIA ETN 06739F291 314 5489 SH SOLE 5489 0 0 BOEING CO COM 097023105 320 3726 SH SOLE 3726 0 0 BRF-BRASIL FOODS S A SPONSORED ADR 10552T107 301 13606 SH SOLE 13606 0 0 BROOKFIELD ASSET MGMT INC CL A LTD VT SH 112585104 227 6221 SH SOLE 6221 0 0 BUNGE LIMITED COM g16962105 226 3060 SH SOLE 3060 0 0 CLAYMORE EXCHANGE TRD FD TR GUGG S&P GBL WTR 18383Q507 226 9435 SH SOLE 9435 0 0 CLOROX CO DEL COM 189054109 823 9300 SH SOLE 9300 0 0 DONALDSON INC COM 257651109 311 8600 SH SOLE 8600 0 0 ECOLAB INC COM 278865100 292 3640 SH SOLE 3640 0 0 ENERGY TRANSFER PRTNRS L P UNIT LTD PARTN 29273r109 568 11215 SH SOLE 11215 0 0 ENTERPRISE PRODS PARTNERS L COM 293792107 701 11627 SH SOLE 11627 0 0 EXXON MOBIL CORP COM 30231G102 1480 16425 SH SOLE 16425 0 0 G & K SVCS INC CL A 361268105 538 11825 SH SOLE 11825 0 0 ISHARES INC MSCI AUSTRALIA 464286103 269 9939 SH SOLE 9939 0 0 ISHARES INC MSCI CDA INDEX 464286509 255 8950 SH SOLE 8950 0 0 ISHARES INC MSCI SINGAPORE 464286673 605 43312 SH SOLE 43312 0 0 ISHARES INC MSCI TAIWAN 464286731 742 55609 SH SOLE 55609 0 0 ISHARES INC MSCI STH KOR CAP 464286772 731 12297 SH SOLE 12297 0 0 ISHARES INC MSCI STH AFRCA 464286780 214 3344 SH SOLE 3344 0 0 ISHARES INC MSCI MEXICO CAP 464286822 243 3260 SH SOLE 3260 0 0 ISHARES INC MSCI HONG KONG 464286871 708 35666 SH SOLE 35666 0 0 ISHARES TR DJ SEL DIV INX 464287168 1205 19000 SH SOLE 19000 0 0 ISHARES TR BARCLYS TIPS BD 464287176 3110 25645 SH SOLE 25645 0 0 ISHARES TR FTSE CHINA25 IDX 464287184 270 7299 SH SOLE 7299 0 0 ISHARES TR CORE S&P500 ETF 464287200 401 2550 SH SOLE 2550 0 0 ISHARES TR MSCI EMERG MKT 464287234 433 10125 SH SOLE 10125 0 0 ISHARES TR BARCLYS 20+ YR 464287432 2198 18666 SH SOLE 18666 0 0 ISHARES TR MSCI EAFE INDEX 464287465 4854 82300 SH SOLE 82300 0 0 ISHARES TR MSCI ESG SEL SOC 464288802 325 4890 SH SOLE 4890 0 0 ITAU UNIBANCO HLDG SA SPON ADR REP PFD 465562106 222 12490 SH SOLE 12490 0 0 MARKET VECTORS ETF TR AGRIBUS ETF 57060U605 225 4152 SH SOLE 4152 0 0 MARKET VECTORS ETF TR BRAZL SMCP ETF 57060U613 298 7390 SH SOLE 7390 0 0 MARKET VECTORS ETF TR URAN NUCLR ENRGY 57060U704 180 12743 SH SOLE 12743 0 0 MCDONALDS CORP COM 580135101 1201 12043 SH SOLE 12043 0 0 MEDTRONIC INC COM 585055106 559 11900 SH SOLE 11900 0 0 MERCK & CO INC NEW COM 58933Y105 1275 28836 SH SOLE 28836 0 0 MORGAN STANLEY INDIA INVS FD COM 61745c105 334 18804 SH SOLE 18804 0 0 NANOSPHERE INC COM 63009F105 39 18000 SH SOLE 18000 0 0 NUVEEN DIVER CURRENCY OPPOR COM 67090N109 176 13605 SH SOLE 13605 0 0 ONEOK PARTNERS LP UNIT LTD PARTN 68268N103 393 6845 SH SOLE 6845 0 0 PEPSICO INC COM 713448108 563 7120 SH SOLE 7120 0 0 PETROLEO BRASILEIRO SA PETRO SPONSORED ADR 71654v408 250 15108 SH SOLE 15108 0 0 PFIZER INC COM 717081103 858 29728 SH SOLE 29728 0 0 PLAINS ALL AMERN PIPELINE L UNIT LTD PARTN 726503105 843 14930 SH SOLE 14930 0 0 POWERSHARES ETF TR II BUILD AMER ETF 73937B407 1472 48605 SH SOLE 48605 0 0 POWERSHARES ETF TRUST FINL PFD PTFL 73935X229 503 27160 SH SOLE 27160 0 0 POWERSHARES GLOBAL ETF TRUST AGG PFD PORT 73936T565 1003 67430 SH SOLE 67430 0 0 PROCTER & GAMBLE CO COM 742718109 1052 13655 SH SOLE 13655 0 0 SELECT SECTOR SPDR TR SBI INT-ENERGY 81369y506 516 6503 SH SOLE 6503 0 0 SEMPRA ENERGY COM 816851109 427 5344 SH SOLE 5344 0 0 SPDR GOLD TRUST GOLD SHS 78463v107 9940 64347 SH SOLE 64347 0 0 SPDR S&P 500 ETF TR TR UNIT 78462f103 73057 466314 SH SOLE 466314 0 0 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 3049 14540 SH SOLE 14540 0 0 SPDR SERIES TRUST BARC SHT TR CP 78464A474 236 7665 SH SOLE 7665 0 0 SPDR SERIES TRUST BRCLYS INTL ETF 78464A516 4379 74848 SH SOLE 74848 0 0 SPECTRA ENERGY PARTNERS LP COM 84756N109 591 15020 SH SOLE 15020 0 0 SUNOCO LOGISTICS PRTNRS L P COM UNITS 86764L108 578 8835 SH SOLE 8835 0 0 TARGET CORP COM 87612e106 549 8025 SH SOLE 8025 0 0 TC PIPELINES LP UT COM LTD PRT 87233Q108 498 10280 SH SOLE 10280 0 0 TEMPLETON GLOBAL INCOME FD COM 880198106 1723 183730 SH SOLE 183730 0 0 TYCO INTERNATIONAL LTD SHS H89128104 227 7104 SH SOLE 7104 0 0 VANGUARD BD INDEX FD INC LONG TERM BOND 921937793 4439 48435 SH SOLE 48435 0 0 VANGUARD BD INDEX FD INC SHORT TRM BOND 921937827 440 5430 SH SOLE 5430 0 0 VANGUARD BD INDEX FD INC TOTAL BND MRKT 921937835 2027 24235 SH SOLE 24235 0 0 VANGUARD INDEX FDS REIT ETF 922908553 12633 179122 SH SOLE 179122 0 0 VANGUARD INDEX FDS EXTEND MKT ETF 922908652 6866 100605 SH SOLE 100605 0 0 VANGUARD INDEX FDS VALUE ETF 922908744 787 12015 SH SOLE 12015 0 0 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 2038 47502 SH SOLE 47502 0 0 VANGUARD INTL EQUITY INDEX F MSCI PAC ETF 922042866 664 11451 SH SOLE 11451 0 0 VANGUARD INTL EQUITY INDEX F MSCI EUROPE ETF 922042874 2146 43689 SH SOLE 43689 0 0 VANGUARD WHITEHALL FDS INC HIGH DIV YLD 921946406 817 14900 SH SOLE 14900 0 0 WELLS FARGO & CO NEW COM 949746101 357 9661 SH SOLE 9661 0 0 WESTERN ASSET EMRG MKT DEBT COM 95766A101 413 19456 SH SOLE 19456 0 0