Industry Segments

6 Months Ended

Jun. 30, 2012

Industry Segments

8. Industry Segments

The Company is an integrated media and merchandising company providing consumers with inspiring lifestyle content and programming, and well-designed, high-quality products. The Company’s business segments are Publishing, Broadcasting and Merchandising.

The Publishing segment primarily consists of the Company’s operations related to its magazines and books, as well as its digital operations which includes the content-driven website, www.marthastewart.com. The Broadcasting segment primarily consists of the Company’s television production operations and its satellite radio operations. The Merchandising segment consists of the Company’s operations related to the design of merchandise and related promotional and packaging materials that are licensed to and distributed by its retail and manufacturing partners.

The accounting policies for the Company’s business segments are discussed in further detail in the 2011 Form 10-K.

Segment information for the quarters ended June 30, 2012 and 2011 is as follows:

(in thousands)	Publishing			Broadcasting			Merchandising			Corporate			Consolidated
2012
Revenues	$	28,806		$	4,589		$	14,489			—		$	47,884
Non–cash equity compensation		(127	)		(15	)		(70	)		(602	)		(814	)
Depreciation and amortization		(185	)		(105	)		(14	)		(714	)		(1,018	)
Restructuring charges		(93	)		(529	)		(81	)		(74	)		(777	)
Operating income/(loss)		(5,015	)		536			10,178			(8,584	)		(2,885	)
2011
Revenues	$	34,141		$	7,801		$	12,918		$	—		$	54,860
Non–cash equity compensation		(188	)		(2	)		271			(1,052	)		(971	)
Depreciation and amortization		(131	)		(113	)		(8	)		(672	)		(924	)
Operating income/(loss)		(1,915	)		(482	)		8,782			(8,871	)		(2,486	)

Segment information for the six months ended June 30, 2012 and 2011 is as follows:

(in thousands)	Publishing			Broadcasting			Merchandising			Corporate			Consolidated
2012
Revenues	$	59,636		$	9,957		$	28,122			—		$	97,715
Non–cash equity compensation		(315	)		(31	)		(303	)		(1,495	)		(2,144	)
Depreciation and amortization		(365	)		(218	)		(23	)		(1,419	)		(2,025	)
Restructuring charges		(93	)		(529	)		(81	)		(74	)		(777	)
Operating income/(loss)		(8,422	)		(880	)		19,622			(17,387	)		(7,067	)
2011
Revenues	$	68,817		$	15,570		$	23,147		$	—		$	107,534
Non–cash equity compensation		(327	)		(26	)		(11	)		(2,050	)		(2,414	)
Depreciation and amortization		(350	)		(231	)		(15	)		(1,324	)		(1,920	)
Operating income/(loss)		(3,765	)		(2,295	)		14,017			(17,220	)		(9,263	)