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Employee And Non-Employee Benefit And Compensation Plans
12 Months Ended
Dec. 31, 2014
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]  
Employee And Non-Employee Benefit And Compensation Plans
EMPLOYEE BENEFIT AND SHARE-BASED COMPENSATION PLANS
Retirement Plans
The Company established a 401(k) retirement plan effective July 1, 1997, available to substantially all employees. An employee can contribute up to a maximum of 25% of compensation to the plan, or the maximum allowable contribution by the Internal Revenue Code, whichever is less. The Company may contribute, at its discretion, an amount equal to 50% of the salary deferral contributions of the participant, limited to 3% of eligible compensation. Employees vest ratably in employer-matching contributions over a period of four years of service. The employer-matching contributions, net of forfeitures, totaled approximately $0.5 million, $0.7 million and $0.8 million in 2014, 2013 and 2012, respectively.
The Company does not sponsor any post-retirement or post-employment benefit plans.
Stock Incentive Plans
Prior to May 2008, the Company had several stock incentive plans that permitted the Company to grant various types of share-based incentives to key employees, directors and consultants. The primary types of incentives granted under these plans were stock options and restricted shares of Class A Common Stock. The Compensation Committee of the Board was authorized to grant awards for up to a maximum of 10,000,000 underlying shares of Class A Common Stock under the Martha Stewart Living Omnimedia, Inc. Amended and Restated 1999 Stock Incentive Plan (the “1999 Plan”), and awards for up to a maximum of 600,000 underlying shares of Class A Common Stock under the Company’s Non-Employee Director Stock and Option Compensation Plan (the “Non-Employee Director Plan”).
In April 2008, the Board adopted the Martha Stewart Living Omnimedia, Inc. Omnibus Stock and Option Compensation Plan (the “Stock Plan”), which was approved by the Company’s stockholders at the Company’s 2008 annual meeting in May 2008. The Stock Plan initially had 10,000,000 shares of Class A Common Stock available for issuance. In March 2012, the Board adopted an amendment to the Stock Plan, which was approved by the Company's stockholder's at the Company's annual meeting in May 2012. The amendment provided for an increase of 4,557,000 in the number of shares of Class A Common Stock available for award. The primary types of incentives that have been granted under the Stock Plan are stock options and RSUs. As of December 31, 2014, 6,327,129 shares were available for grant under the Stock Plan.
Compensation expense is recognized in: production, distribution and editorial; selling and promotion; general and administrative; and restructuring expense lines of the Company’s consolidated statements of operations. For 2014, 2013 and 2012, the Company recorded non-cash equity compensation expense of $2.1 million, $2.0 million, and $3.9 million, respectively.
Stock Options
Options which were issued under the 1999 Plan were granted with an exercise price equal to the closing price of Class A Common Stock on the most recent prior date for which a closing price was available, without regard to after-hours trading. Options granted under the Stock Plan are granted with an exercise price equal to the closing price of the Class A Common Stock on the date of grant. Stock options have a term not to exceed 10 years. The Compensation Committee determines the vesting period and terms for the Company’s stock options, which may include service period-based or price-based vesting triggers. Generally, service period-based employee stock options vest over a period typically ranging from two to four years. Service period-based non-employee director options generally vest over a one-year period from the date of grant. Price-based options vest only when the specific vesting triggers of the award are achieved. Option awards do not provide for accelerated vesting upon retirement, death, or disability unless specifically included in the applicable award agreement. The amount of non-cash equity compensation expense the Company recognizes during a period is based on the portion of the option awards that are ultimately expected to vest. The Company estimates option forfeitures at the time of grant and revises those estimates in subsequent periods if actual forfeitures differ from those estimates.
Non-cash equity compensation expense derived from options for 2014, 2013 and 2012 was $0.6 million, $0.8 million and $1.7 million, respectively. As of December 31, 2014, there was $0.7 million of total unrecognized compensation cost related to stock options to be recognized over a weighted average period of 1.46 years. Such amounts will be adjusted for changes in estimated forfeitures. The intrinsic value (defined as the difference between the market price on the date of exercise and the grant date price) of options exercised during 2014 and 2012 was $0.6 million and $0.1 million, respectively. In 2013, this value was insignificant.
Prior Plans:
Changes in outstanding options under the 1999 Plan and the Non-Employee Director Plan (collectively, the "Prior Plans") during 2014 were as follows: 
 
Number of
shares
subject to
options
 
Weighted
average
exercise
price
 
Weighted-average remaining contractual term
 
Aggregate intrinsic value ($000) *
Outstanding as of December 31, 2013
875,000

 
$
7.06

 

 

Cancelled—service period-based
(30,000
)
 
7.63

 

 

Options exercisable and outstanding as of December 31, 2014
845,000

 
$
7.04

 
0.17
 
$


* The intrinsic value is defined as the difference between closing stock price on December 31, 2014 and the grant date price.
No stock options were granted under the Prior Plans in 2014, 2013 or 2012. Vesting of shares subject to stock options under the Prior Plans was completed in 2011.
Stock Plan:
Service period-based option awards
During 2014 there was an insignificant number of employee service period-based option awards granted under the Stock Plan. The fair value of 2013 or 2012 employee service period-based option awards granted under the Stock Plan was estimated on the grant dates using the Black-Scholes option-pricing model on the basis of the following weighted average assumptions: 
 
2013
 
2012
Risk-free interest rates
0.5% – 1.0%
 
0.4% – 0.6%
Dividend yields
Zero
 
Zero
Expected volatility
58.45% – 60.34%
 
61.80% – 63.48%
Average expected term
3.7 years
 
3.7 years
Average fair market value per option granted
$1.15
 
$1.79

Price-based option awards
The fair value of employee price-based option awards in 2014 under the Stock Plan was estimated on the grant dates using the Monte Carlo option-pricing model on the basis of the following weighted average assumptions: 
 
2014
Risk-free interest rates
2.01% – 2.04%
Dividend yields
Zero
Expected volatility
60.52% – 61.19%
Average expected term
0.4 - 1.7 years
Average fair market value per option granted
1.54

During 2013 and 2012 no price-based option awards were granted.
Changes in outstanding options under the Stock Plan during 2014 were as follows: 
 
Number of
shares
subject to
options
 
Weighted
average
exercise price
 
Weighted-average remaining contractual term
 
Aggregate intrinsic value*
Outstanding as of December 31, 2013
3,656,675

 
$
4.38

 
 
 
 
Granted—service period-based
25,070

 
5.12

 
 
 
 
Granted—price-based
185,000

 
8.38

 
 
 
 
Exercised—service period-based
(300,952
)
 
3.27

 
 
 
 
Cancelled—service period-based
(159,128
)
 
4.58

 
 
 
 
Cancelled—priced-based
(100,000
)
 
9.00

 
 
 
 
Outstanding as of December 31, 2014
3,306,665

 
$
3.74

 
6.47
 
$3,531,899
Options exercisable at December 31, 2014
2,343,122

 
$
3.43

 
5.48
 
$2,837,529

* The intrinsic value is defined as the difference between closing stock price on December 31, 2014 and the grant date price.
The total fair value of shares subject to stock options vested under the Stock Plan during 2014, 2013 and 2012 was $0.9 million, $1.4 million and $0.9 million, respectively. Changes in the nonvested outstanding options are as follows:
 
Shares
 
Weighted-average grant-date fair value
Nonvested options outstanding at December 31, 2011
3,206,351

 
$
1.89

Granted-service period-based
505,000

 
1.72

Vested-service period-based
(635,758
)
 
1.75

Forfeited or expired-service period-based
(392,477
)
 
2.36

Nonvested options outstanding at December 31, 2012
2,683,116

 
$
1.79

Granted-service period-based
1,190,000

 
0.90

Vested-service period-based
(937,875
)
 
1.73

Forfeited or expired-service period-based
(669,146
)
 
1.82

Forfeited or expired-priced-based
(725,000
)
 
1.71

Nonvested options outstanding at December 31, 2013
1,541,095

 
$
1.32

Granted-service period-based
25,070

 
1.99

Granted-price-based
185,000

 
1.62

Vested-service period-based
(647,552
)
 
1.65

Forfeited or expired-service period-based
(40,070
)
 
2.06

Forfeited or expired-price-based
(100,000
)
 
0.76

Nonvested options outstanding at December 31, 2014
963,543

 
$
1.13


Restricted stock and RSUs
Restricted stock represents shares of common stock that are subject to restrictions on transfer and risk of forfeiture until the fulfillment of specified conditions. RSUs represent the contingent right to one share of Class A Common Stock. The Compensation Committee determines the vesting period and terms for the Company’s restricted stock and RSUs, which may include service period-based or price-based vesting triggers. Service period-based restricted stock and RSUs generally vest over a period typically ranging from two to four years. Price-based RSUs vest only when the specific vesting triggers of the award are achieved. The amount of non-cash equity compensation expense the Company recognizes during a period is based on the portion of the restricted stock and RSU awards that are ultimately expected to vest. The Company estimates restricted stock and RSU forfeitures at the time of grant and revises those estimates in subsequent periods if actual forfeitures differ from those estimates. Restricted stock and RSUs do not provide for accelerated vesting upon retirement, death, or disability unless specifically included in the applicable award agreement.
Restricted stock and RSU expense for 2014, 2013 and 2012 was $1.6 million, $1.1 million and $2.3 million, respectively.
Service period-based restricted stock
The fair value of service period-based nonvested restricted stock under the Prior Plans was determined based on the most recent prior date for which a closing price was available, without regard to after-hours trading. Vesting of these awards was completed as of December 31, 2011.
The fair value of service period-based nonvested restricted stock under the Stock Plan was determined based on the closing price of the Company’s Class A Common Stock on the grant dates. The total fair value of shares vested in 2014 was insignificant. For 2013 and 2012 this amount was $0.1 million. A summary of the shares of service period-based restricted stock is as follows: 
 
Shares
 
Weighted
Average Grant
Date Value
Outstanding and nonvested at December 31, 2011
8,352

 
$
4.49

Granted
25,202

 
3.26

Vested
(33,554
)
 
3.65

Outstanding and nonvested at December 31, 2012

 
$

Granted
26,966

 
2.71

Vested
(26,966
)
 
2.71

Outstanding and nonvested at December 31, 2013

 
$

Granted
9,424

 
4.24

Vested
(9,424
)
 
4.24

Outstanding and nonvested at December 31, 2014

 


Service period-based RSUs
The fair value of service period-based nonvested RSUs under the Stock Plan was determined based on the closing price of the Company’s Class A Common Stock on the grant dates. The total fair value of shares vested during 2014, 2013 and 2012 was $1.0 million, $1.4 million and $0.4 million, respectively. As of December 31, 2014, there was $1.3 million of total unrecognized compensation cost related to service period-based nonvested RSUs to be recognized over a weighted-average period of 2.01 years. A summary of the shares of service period-based RSUs is as follows:

Shares
 
Weighted
Average  Grant
Date Value
Outstanding and nonvested at December 31, 2011
539,698

 
$
4.29

Granted
302,163

 
3.19

Vested
(119,635
)
 
4.14

Forfeitures
(2,500
)
 
3.95

Outstanding and nonvested at December 31, 2012
719,726

 
$
3.93

Granted
814,500

 
2.53

Vested
(438,353
)
 
3.64

Forfeitures
(353,790
)
 
3.89

Outstanding and nonvested at December 31, 2013
742,083

 
$
2.69

Granted
225,297

 
4.93

Vested
(390,625
)
 
2.61

Forfeitures
(32,771
)
 
4.92

Outstanding and nonvested at December 31, 2014
543,984

 
$
3.40


Price-based RSUs
The fair value of nonvested price-based RSUs under the Stock Plan was determined based on the closing price of the Company’s Class A Common Stock on the grant dates using the Monte Carlo Simulation method which takes into account assumptions such as volatility of the Company’s Class A Common Stock, the risk-free interest rate based on the contractual term of the award, the expected dividend yield, the vesting schedule, and the probability that the market conditions of the award will be achieved. As of December 31, 2014, 2013 and 2012 no price-based RSUs had vested. As of December 31, 2014, there was $0.5 million of total unrecognized compensation cost related to nonvested price-based RSUs to be recognized over a weighted-average period of approximately 1.18 years. The table below summarizes the Monte Carlo Simulation weighted average assumptions:
 
2014
Risk-free interest rates
0.94% – 1.69%
Dividend yields
Zero
Expected volatility
49.05% – 50.98%
Average expected term
0.4 - 2.6 years
Average fair market value per RSU granted
2.28
A summary of the shares of price-based RSUs is as follows:
 
Shares
 
Weighted
Average  Grant
Date Value
Outstanding and nonvested at December 31, 2011
440,000

 
$
3.07

No activity during 2012

 

Outstanding and nonvested at December 31, 2012
440,000

 
$
3.07

Granted
930,000

 
0.65

Forfeitures
(400,000
)
 
3.19

Outstanding and nonvested at December 31, 2013
970,000

 
$
0.77

Granted
242,500

 
2.28

Forfeitures
(110,000
)
 
1.32

Outstanding and nonvested at December 31, 2014
1,102,500

 
$
0.94


RSU awards to Chief Executive Officer in 2013
During the fourth quarter of 2013 the Company issued RSU awards under the Stock Plan to its newly appointed Chief Executive Officer, as provided for in his employment agreement. The first RSU award provides that the Chief Executive Officer receive 400,000 RSUs, with service-period based vesting triggers, of which approximately 133,333 RSUs vest on each December 31, 2014, 2015 and 2016. Non-cash equity compensation expense of approximately $0.3 million was recorded during the year ended December 31, 2014 related to this award. As of December 31, 2014, there was $0.6 million of total unrecognized compensation cost related to this service-period based RSU to be recognized over a period of 2 years.
The Company also made an RSU award to this executive which includes price-based vesting triggers. The price-based RSUs consist of the contingent right to receive an aggregate of 800,000 shares of Class A Common Stock, of which 200,000 RSUs will vest at such time as the trailing average closing price during any thirty (30) consecutive days during the period beginning on October 28, 2013 and ending on December 31, 2016 (the “Performance Period”) has been at least $6, an additional 200,000 RSUs will vest at such time as such trailing average closing price during any thirty (30) consecutive days during the Performance Period has been at least $8, an additional 200,000 RSUs will vest at such time as such trailing average closing price during any thirty (30) consecutive days during the Performance Period has been at least $10, and the final 200,000 RSUs will vest at such time as such trailing average closing price during any thirty (30) consecutive days during the Performance Period has been at least $12. Non-cash equity compensation expense of approximately $0.2 million was recorded during the year ended December 31, 2014 related to this price-based award. As of December 31, 2014, there was $0.2 million of total unrecognized compensation cost related to this price-based RSU award to be recognized over varying derived service periods.
The following table summarizes the assumptions used in applying the Monte Carlo Simulation method to value this price-based award:
 
2013
Risk-free interest rate
0.65%
Dividend yields
Zero
Expected volatility
48.31%
Derived service periods
1.84 - 2.44 years
Estimated value of price-based RSUs
$0.29 - $0.94