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Gain on Sale of Subscriber List, net (Details) (USD $)
3 Months Ended
Mar. 31, 2013
Mar. 31, 2012
Mar. 31, 2013
Whole Living Magazine [Member]
Jan. 02, 2013
Whole Living Magazine [Member]
Income Statement, Balance Sheet and Additional Disclosures by Disposal Groups, Including Discontinued Operations [Line Items]        
Sale price       $ 1,000,000
Amount of contingent liability related to customer refunds       100,000
Cash received from sale       900,000
Deferred revenue recorded in operations as a result of sale     2,100,000  
Gain on sale of subscriber list, net 2,689,000 0 2,689,000  
Broker fees and other costs     $ 400,000