-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, F/FZluyzrEbKydKASxtWnftBo6oP7oyvUNV2DyaNOVe3ON0pst8SGvOjONl6+nG6 Wd9OVk+smo41eoO2hgoqXw== 0000950123-07-016473.txt : 20071210 0000950123-07-016473.hdr.sgml : 20071210 20071210113812 ACCESSION NUMBER: 0000950123-07-016473 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20071210 ITEM INFORMATION: Other Events ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20071210 DATE AS OF CHANGE: 20071210 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MARTHA STEWART LIVING OMNIMEDIA INC CENTRAL INDEX KEY: 0001091801 STANDARD INDUSTRIAL CLASSIFICATION: PERIODICALS: PUBLISHING OR PUBLISHING AND PRINTING [2721] IRS NUMBER: 522187059 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 001-15395 FILM NUMBER: 071294531 BUSINESS ADDRESS: STREET 1: 20 WEST 43RD STREET CITY: NEW YORK STATE: NY ZIP: 10036 BUSINESS PHONE: 2128278000 MAIL ADDRESS: STREET 1: 20 WEST 43RD STREET CITY: NEW YORK STATE: NY ZIP: 10036 8-K 1 y44282e8vk.htm FORM 8-K 8-K
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
 
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of report: December 10, 2007
Date of earliest event reported: December 10, 2007
MARTHA STEWART LIVING OMNIMEDIA, INC.
(Exact Name of Registrant as Specified in Charter)
         
DELAWARE   001-15395   52-2187059
         
(State or Other Jurisdiction   (Commission File Number)   (IRS Employer
of Incorporation)       Identification No.)
         
11 WEST 42ND STREET NEW YORK, NY       10036
         
(Address of Principal Executive Offices)       (Zip Code)
Registrant’s telephone number, including area code: (212) 827-8000
NOT APPLICABLE
(Former Name or Former Address, if Changed Since Last Report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
o   Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
o   Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
o   Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
o   Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 
 

 


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ITEM 8.01. Other Events
ITEM 9.01 Financial Statements and Exhibits
SIGNATURES
INDEX OF EXHIBITS
EX-99.1: RELEASE


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ITEM 8.01. Other Events.
On December 10, 2007, Martha Stewart Living Omnimedia, Inc. (the “Company”) announced strategic plans with respect to two of its publications. These plans are explained in the accompanying release of even date herewith. The Company does not intend to update this information.
The information under 8.01 of this Current Report on Form 8-K is being furnished and shall not be deemed “filed” for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that Section. The information under Item 8.01 in this Current Report on Form 8-K will not be incorporated by reference into any registration statement or other document filed by the Company under the Securities Act of 1933, as amended, unless specifically identified therein as being incorporated by reference. The furnishing of the information under Item 8.01 in this Current Report on Form 8-K is not intended to, and does not, constitute a determination or admission by the Company that the information under Item 8.01 in this Current Report on Form 8-K is material or complete, or that investors should consider this information before making an investment decision with respect to any security of the Company.
ITEM 9.01 Financial Statements and Exhibits.
             
(d)   Exhibit   Description
 
           
 
    99.1     Release dated December 10, 2007 by the Registrant (furnished and not filed herewith as described in Item 8.01).

 


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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the Company has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
MARTHA STEWART LIVING OMNIMEDIA, INC.
(Registrant)
         
     
Date: December 10, 2007  By:   /s/ Gregory E. Barton    
    Gregory E. Barton   
    General Counsel   
 

 


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INDEX OF EXHIBITS
     
Exhibit   Description
99.1
  Martha Stewart Living Omnimedia, Inc. Release dated December 10, 2007.

 

EX-99.1 2 y44282exv99w1.htm EX-99.1: RELEASE EX-99.1
 

EXHIBIT 99.1

 

MARTHA STEWART LIVING OMNIMEDIA ANNOUNCES STRATEGIC
PLANS FOR BLUEPRINT AND MARTHA STEWART WEDDINGS
Martha Stewart Living Omnimedia Inc. today announced strategic plans for two of its publications for 2008. Going forward, the company will produce Blueprint as focused special interest issues within the home category, which it will introduce to brides-to-be through its established Martha Stewart Weddings magazine. Bluelines, the Blueprint blog, will continue and the company anticipates growing Blueprint digital content across its websites. Blueprint magazine will discontinue publishing on a stand-alone basis after the January/February 2008 issue.
MSLO also stated it plans to grow its overall Martha Stewart Weddings business by adding destination weddings issues and further developing its weddings website.
The moves enable MSLO to redirect a portion of its investment dollars into other high-potential digital media initiatives, expand its weddings franchise and create efficiencies in its Publishing business. There will be a reduction of personnel associated with the discontinuance of regular issues of Blueprint, but MSLO anticipates re-assigning a core team of employees to existing businesses and new projects.
“We are constantly evaluating the best ways to position and grow our brands. Weddings and Blueprint appeal to women at a similar life stage and we believe this strategy will allow us to better leverage the synergistic relationship between the two publications,” said Susan Lyne, President and CEO of MSLO. “By publishing Blueprint in a special interest format, we can provide newlyweds with useful ideas and inspiration for their homes; and advertisers with a targeted platform to reach this highly desirable consumer.”
“We thank Editor-in-Chief Sarah Humphreys, Design Director Deb Bishop, Publisher Amy Wilkins, and the entire Blueprint team for all the hard work, talent and passion they brought to this start-up,” added Lyne. “We look forward to working with Sarah, Deb, Amy, and other members of the Blueprint team on the new special interest issues and other company endeavors. We expect Blueprint’s new format and the expansion of Weddings will position us well in a dynamic, multimedia marketplace.”
Blueprint gained attention with its fresh design and lively “how-to” editorial. Media Industry Newsletter named Blueprint one of the hottest launches of the year in 2006, and the Society of Publication Designers awarded the magazine two gold medals and one silver at its 42nd Annual Magazine Design Competition.
Martha Stewart Weddings is an elegant and award-winning bridal magazine from Martha Stewart Living Omnimedia, guiding couples through the entire wedding process, with a focus on helping them make their special day truly their own. The magazine outsells all other national bridal magazines on the newsstand by a wide margin.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique content and distinctive products. The Publishing segment encompasses four magazines, including the company’s flagship publication, Martha Stewart Living, periodic special issues and

 


 

books. The marthastewart.com website provides consumers with instant access to MSLO’s multimedia library, search and find capabilities, and more. The Broadcasting division produces the Emmy- winning daily, national syndicated program, “The Martha Stewart Show” and Martha Stewart Living Radio, channel 112 on SIRIUS Satellite Radio. In addition to its media properties, MSLO offers beautiful, practical and superior quality Martha Stewart products through licensing agreements with carefully selected companies. For additional information, visit www.marthastewart.com.
Except for historical information contained herein, the statements made in this press release constitute “forward-looking statements,” as that term is defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are not historical facts but instead represent only our current beliefs regarding future events, many of which, by their nature, are inherently uncertain and outside of our control. These statements often can be identified by terminology such as “may,” “will,” “should,” “could,” “expects,” “intends,” “plans,” “anticipates,” “believes,” “estimates,” “potential” or “continue” or the negative of these terms or other comparable terminology. The Company’s actual results may differ materially from those projected in the forward-looking statements, and factors that could cause such differences include: adverse reactions to publicity relating to Martha Stewart by consumers, advertisers and business partners; downturns in national and/or local economies; shifts in our business strategies; a loss of the services of Ms. Stewart; a loss of the services of other key personnel; a softening of the domestic advertising market; changes in consumer reading, purchasing and/or television viewing patterns; unanticipated increases in paper, postage or printing costs; operational or financial problems at any of our contractual business partners; the receptivity of consumers to our new product introductions; and changes in government regulations affecting the Company’s industries. Certain of these and other factors are discussed in more detail in the Company’s most recent Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission, especially under the heading “Risk Factors”, which may be accessed through the SEC’s World Wide Web site at http://www.sec.gov. The Company is under no obligation to update any forward-looking statements after the date of this release even if the Company later comes to believe that any such statement is not accurate.
CONTACT: Elizabeth Estroff, SVP, Corporate Communications, Martha Stewart Living Omnimedia, 1-212-827-8281, eestroff@marthastewart.com

 

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