10-Q

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

(Mark one)


þ		QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2007


o		TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

Commission file number 001-15395

MARTHA STEWART LIVING OMNIMEDIA, INC.

(Exact name of registrant as specified in its charter)


Delaware		52-2187059

(State or other jurisdiction of incorporation or organization)		(I.R.S. Employer Identification No.)

11 West 42^nd Street, New York, NY		10036

(Address of principal executive offices)		(Zip Code)

(Registrant’s telephone number, including area code) (212) 827-8000

(Former name, former address and former fiscal year,

if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes þ No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act. (check one):

Large Accelerated Filer o Accelerated Filer þ Non-Accelerated Filer o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No þ


Class	Outstanding as of November 7, 2007
Class A, $0.01 par value		26,779,080
Class B, $0.01 par value		26,722,032

Total		53,501,112

PART I: FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS.

MARTHA STEWART LIVING OMNIMEDIA, INC.
Condensed Consolidated Balance Sheets
(in thousands, except per share amounts)


	September 30,			December 31,
	2007			2006
	(unaudited)
ASSETS
CURRENT ASSETS
Cash and cash equivalents	$	24,483		$	28,528
Short-term investments		40,342			35,321
Accounts receivable, net		43,567			70,319
Inventories, net		5,917			4,448
Deferred television production costs		4,499			4,609
Income taxes receivable		482			482
Other current assets		4,116			3,857


Total current assets		123,406			147,564


PROPERTY, PLANT AND EQUIPMENT, net		17,692			19,616

INTANGIBLE ASSETS, net		53,605			53,605

OTHER NONCURRENT ASSETS		18,240			7,262

Total assets	$	212,943		$	228,047

LIABILITIES AND SHAREHOLDERS’ EQUITY
CURRENT LIABILITIES
Accounts payable and accrued liabilities	$	23,895		$	28,053
Accrued payroll and related costs		17,312			13,646
Income taxes payable		1,946			1,011
Current portion of deferred subscription revenue		23,256			28,884
Current portion of deferred revenue		2,913			3,159

Total current liabilities		69,322			74,753

DEFERRED SUBSCRIPTION REVENUE		9,563			10,032
DEFERRED REVENUE		12,929			9,845
OTHER NONCURRENT LIABILITIES		2,106			2,460

Total liabilities		93,920			97,090

COMMITMENTS AND CONTINGENCIES

SHAREHOLDERS’ EQUITY
Class A common stock, $.01 par value, 350,000 shares authorized; 26,697 and 26,109 shares outstanding at September 30, 2007 and December 31, 2006, respectively		267			261
Class B common stock, $.01 par value, 150,000 shares authorized; 26,722 and 26,791 outstanding at September 30, 2007 and December 31, 2006, respectively		267			268
Capital in excess of par value		268,933			257,014
Accumulated deficit		(149,669	)		(125,811	)

		119,798			131,732
Less: Class A treasury stock - 59 shares at cost		(775	)		(775	)

Total shareholders’ equity		119,023			130,957

Total liabilities and shareholders’ equity	$	212,943		$	228,047

The accompanying notes are an integral part of these condensed consolidated financial statements.

MARTHA STEWART LIVING OMNIMEDIA, INC.
Condensed Consolidated Statements of Operations
(unaudited, in thousands, except per share amounts)


	Three Months Ended						Nine Months Ended
	September 30,						September 30,
	2007			2006			2007			2006
REVENUES
Publishing	$	46,215		$	36,258		$	134,311		$	113,433
Merchandising		10,951			11,895			34,904			34,313
Internet		3,270			2,827			11,983			10,409
Broadcasting		8,820			10,070			28,208			33,148

Total revenues		69,256			61,050			209,406			191,303


OPERATING COSTS AND EXPENSES
Production, distribution and editorial		35,057			32,328			113,666			100,575
Selling and promotion		19,800			16,498			62,203			48,279
General and administrative		17,687			17,879			52,926			53,140
Depreciation and amortization		1,623			2,272			5,863			6,716

Total operating costs and expenses		74,167			68,977			234,658			208,710


OPERATING LOSS		(4,911	)		(7,927	)		(25,252	)		(17,407	)
Interest income, net		774			1,192			2,321			3,594

Legal settlement		—			(18,200	)		432			(18,200	)


LOSS BEFORE INCOME TAXES		(4,137	)		(24,935	)		(22,499	)		(32,013	)

Income tax provision		(277	)		(155	)		(520	)		(451	)


LOSS FROM CONTINUING OPERATIONS		(4,414	)		(25,090	)		(23,019	)		(32,464	)

Loss from discontinued operations		—			(123	)		—			(745	)


NET LOSS	$	(4,414	)	$	(25,213	)	$	(23,019	)	$	(33,209	)


LOSS PER SHARE – BASIC AND DILUTED
Loss from continuing operations	$	(0.08	)	$	(0.49	)	$	(0.44	)	$	(0.63	)
Loss from discontinued operations		(0.00	)		(0.00	)		(0.00	)		(0.01	)

Net loss	$	(0.08	)	$	(0.49	)	$	(0.44	)	$	(0.65	)


WEIGHTED AVERAGE COMMON SHARES OUTSTANDING
Basic and Diluted		52,479			51,220			52,415			51,201

DIVIDENDS PER COMMON SHARE		n/a		$	0.50			n/a		$	0.50

The accompanying notes are an integral part of these condensed consolidated financial statements.

MARTHA STEWART LIVING OMNIMEDIA, INC.
Consolidated Statement of Shareholders’ Equity
For the Nine Months Ended September 30, 2007
(unaudited, in thousands)


	Class A				Class B						Capital in						Class A
	common stock				common stock						excess of par			Accumulated			treasury stock
	Shares		Amount		Shares			Amount			value			Deficit			Shares			Amount			Total
Balance at January 1, 2007		26,109	$	261		26,791		$	268		$	257,014		$	(125,811	)		(59	)	$	(775	)	$	130,957

Net loss		—		—		—			—			—			(23,019	)		—			—			(23,019	)

Cumulative effect of adoption of FIN 48		—		—		—			—			—			(839	)		—			—			(839	)

Shares returned on a net treasury basis		—		—		(69	)		(1	)		—			—			—			—			(1	)

Issuance of shares in conjunction with stock option exercises		83		1		—			—			304			—			—			—			305

Issuance of shares of stock and restricted stock, net of cancellations and tax liabilities		351		4		—			—			(3,029	)		—			—			—			(3,025	)

Issuance of shares in conjunction with warrant exercise		154		1		—			—			—			—			—			—			1

Equity charge associated with common stock warrant		—		—		—			—			5,529			—			—			—			5,529

Non-cash equity compensation		—		—		—			—			9,115			—			—			—			9,115


Balance at September 30, 2007		26,697	$	267		26,722		$	267		$	268,933		$	(149,669	)		(59	)	$	(775	)	$	119,023

The accompanying notes are an integral part of these condensed consolidated financial statements.

MARTHA STEWART LIVING OMNIMEDIA, INC.
Condensed Consolidated Statements of Cash Flows
(unaudited, in thousands)


	Nine Months Ended
	September 30,
	2007			2006
CASH FLOWS FROM OPERATING ACTIVITIES
Net loss	$	(23,019	)	$	(33,209	)
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation and amortization		5,863			6,716
Non-cash equity compensation		15,441			8,735
Legal Settlement		(432	)		18,200
Changes in operating assets and liabilities		20,269			11,035


Net cash provided by operating activities		18,122			11,477


CASH FLOWS FROM INVESTING ACTIVITIES
Capital expenditures		(4,254	)		(5,982	)
Purchases of short-term investments		(145,741	)		(133,802	)
Sales of short-term investments		140,720			165,087
Investment in other noncurrent assets		(10,172	)		—


Net cash (used in) provided by investing activities		(19,447	)		25,303


CASH FLOWS FROM FINANCING ACTIVITIES
Dividends paid		—			(26,104	)
Proceeds received from stock option exercises		305			546
Issuance of stock and restricted stock, net of cancellations and tax liabilities		(3,025	)		11


Net cash used in financing activities		(2,720	)		(25,547	)


Net (decrease) increase in cash		(4,045	)		11,233

CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD		28,528			20,249


CASH AND CASH EQUIVALENTS, END OF PERIOD	$	24,483		$	31,482

The accompanying notes are an integral part of these condensed consolidated financial statements.

Martha Stewart Living Omnimedia, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)

1. General

Martha Stewart Living Omnimedia, Inc., together with its subsidiaries, is herein referred to as “we,” “our,” or the “Company.”

The information included in the foregoing interim condensed consolidated financial statements is unaudited. In the opinion of management, all adjustments which are of a normal recurring nature and necessary for a fair presentation of the results of operations for the interim periods presented have been reflected herein. The results of operations for interim periods do not necessarily indicate the results to be expected for the entire year. These condensed consolidated financial statements are unaudited and should be read in conjunction with the audited financial statements included in the Company’s Annual Report on Form 10-K filed with the Securities and Exchange Commission (the “SEC”) with respect to the Company’s fiscal year ended December 31, 2006.

The preparation of financial statements in conformity with U.S. generally accepted accounting principles (“GAAP”) requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates. Management does not expect such differences to have a material effect on the Company’s consolidated financial statements.

The Company’s “Significant Accounting Policies” are discussed in more detail in the Company’s most recent Annual Report on Form 10-K filed with the SEC on March 14, 2007, especially under the heading “Footnote 2. Summary of Significant Accounting Policies”, which may be accessed through the SEC’s World Wide Web site at http://www.sec.gov.

2. Recent accounting standards

In June 2006, the Financial Accounting Standards Board (“FASB”) issued FASB Interpretation No. 48, “Accounting for Uncertainty in Income Taxes, an interpretation of SFAS 109, Accounting for Income Taxes” (“FIN 48”). FIN 48 clarifies the accounting for income taxes by prescribing a minimum recognition threshold which a tax position is required to meet before being recognized in the financial statements. It further provides guidance on derecognition and measurement of tax positions. FIN 48 is effective for fiscal years beginning after December 15, 2006. Accordingly, effective January 1, 2007, we adopted the minimum threshold recognition provisions of FIN 48. See Note 3 for further information on the adoption of FIN 48.

In September 2006, the FASB issued Statement of Financial Accounting Standards (“SFAS”) No. 157, “Fair Value Measurements” (“SFAS 157”). SFAS 157 clarifies the definition of fair value, establishes a framework for measuring fair value, and expands on required disclosures about fair value measurement. SFAS 157 will be effective for the Company on January 1, 2008 and will be applied prospectively. The Company is currently assessing whether adoption of SFAS 157 will have an impact on our financial statements.

In February 2007, the FASB issued SFAS No. 159, “Fair Value Option for Financial Assets and Financial Liabilities” (“SFAS 159”). Under SFAS 159, entities may choose to measure at fair value many financial instruments and certain other items that are not currently required to be measured at fair value. SFAS 159 also establishes recognition, presentation, and disclosure requirements designed to facilitate comparisons between entities that choose different measurement attributes for similar types of assets and liabilities. SFAS 159 does not affect any existing accounting literature that requires certain assets and liabilities to be carried at fair value. SFAS 159 will be effective for the Company beginning January 1, 2008. The Company is currently assessing whether adoption of SFAS 159 will have an impact on our financial statements.

3. Income taxes

The Company follows SFAS No. 109, “Accounting for Income Taxes” (“SFAS 109”). Under the asset and liability method of SFAS 109, deferred assets and liabilities are recognized for the future costs and benefits attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. The Company periodically reviews the requirements for a valuation allowance and makes

adjustments to such allowances when changes in circumstances result in changes in management’s judgment about the future realization of deferred tax assets. SFAS 109 places more emphasis on historical information, such as the Company’s cumulative operating results and its current year results than it places on estimates of future taxable income. Therefore, the Company has added $14.8 million to its deferred tax asset (“DTA”) and valuation allowance in the first nine months of 2007, resulting in a cumulative balance for both its DTA and valuation allowance of $76.9 million as of September 30, 2007. The DTA balance as of September 30, 2007 primarily consists of the Federal net operating loss (“NOL”), and also includes amounts for state NOLs, accrued compensation, and other DTAs which are not included in the Federal NOL. The Company intends to maintain a valuation allowance until evidence would support the conclusion that it is more likely than not that the DTA could be realized. On a gross basis (before valuation allowances), the Company had Federal NOL carry-forwards totaling $91.8 million as of December 31, 2006, which can be applied to future taxable income. Such loss carry-forwards have remaining lives ranging from 4 to 20 years.

As of January 1, 2007, the Company adopted the provisions of FIN 48, which establishes guidance on the accounting for uncertain tax positions. FIN 48 provides for a recognition threshold and measurement attribute as part of a two-step tax position evaluation process prescribed in FIN 48. The cumulative effect of $0.8 million for adopting FIN 48 is recorded in retained earnings as an adjustment to accumulated deficit in the opening balance as of January 1, 2007.

As of September 30, 2007, the Company had a FIN 48 liability balance of $2.0 million. Of this amount, $1.5 million represented unrecognized tax benefits, which if recognized at some point in the future would favorably impact the effective tax rate, and $0.5 million is interest. The Company continues to treat interest and penalties due to a taxing authority on unrecognized tax positions as interest and penalty expense. As of September 30, 2007, the Company recorded $0.5 million of accrued interest and penalties in the statement of financial position. The Company is no longer subject to U.S. federal income tax examinations by tax authorities for the years before 2000 and state examinations for the years before 2003. Accordingly, the Company has made accounting estimates as required by GAAP. The Company anticipates that as a result of audit settlements and statute closures over the next twelve months, the liability will be reduced through cash payments of approximately $1.0 million.

4. Equity compensation

We currently have several stock incentive plans that permit us to grant various types of share-based incentives to key employees, directors and consultants. The primary types of incentives granted under these plans are stock options and restricted shares of common stock. The Compensation Committee of the Board of Directors may grant up to a maximum of 10,000,000 underlying shares of common stock under the Martha Stewart Living Omnimedia, Inc. Amended and Restated 1999 Stock Incentive Plan (the “1999 Option Plan”), and up to a maximum of 600,000 underlying shares of common stock under the Company’s Non-Employee Director Stock and Option Compensation Plan (the “Non-Employee Director Plan”). In November 1997, the Company established the Martha Stewart Living Omnimedia LLC Nonqualified Class A LLC Unit/Stock Option Plan (the “1997 Option Plan”). The Company has an agreement with Martha Stewart whereby she periodically returns to the Company shares of Class B common stock owned by her or her affiliates in amounts corresponding on a net treasury basis to the number of options exercised under the 1997 Option Plan during the relevant period. Accordingly, options outstanding under this plan are not dilutive. No further awards will be made from this plan.

Effective January 1, 2006, non-cash compensation expense is measured under SFAS No. 123 (revised 2004) “Share-Based Payment,” (“SFAS 123(R)”) and SEC Staff Accounting Bulletin No. 107, using the modified prospective transition method, and includes non-cash compensation relating to grants issued prior to fiscal 2006.

In consideration of the execution of a consulting agreement under which Mark Burnett, an influential producer of television programming, agreed to act as an advisor and consultant to the Company with respect to various television matters in September 2004, the Company issued to Mr. Burnett a warrant to purchase 2,500,000 shares of the Company’s Class A common stock at an exercise price of $12.59 per share. Under the initial agreement, the shares covered by the warrant would have vested and become exercisable in three tranches, subject to the achievement of various milestones achieved with respect to certain television programs. The first two tranches representing a total of 1,666,666 shares vested in 2005 and were exercised in 2006. However, under the terms of this warrant, the third tranche (i.e., 833,333 shares) did not vest. No shares remain eligible for issuance under this warrant.

On August 11, 2006, in connection with Mr. Burnett’s continued services as executive producer of the syndicated daytime television show, The Martha Stewart Show, the Company issued an additional warrant to Mr. Burnett to purchase up to 833,333 shares at an exercise price of $12.59 per share, subject to vesting pursuant to certain performance criteria. During the first quarter of 2007, the portion of the warrant related to the clearance of season three of the syndicated show vested and was subsequently exercised. This vesting resulted in a charge of $5.6 million in the first quarter. Mr. Burnett exercised this portion of the warrant on a cashless basis, pursuant to which he acquired 154,112 shares and forfeited 262,555 shares based on the closing price of our Class A common stock of $19.98 the day prior to exercise. The remaining half of this warrant vested in July 2007 when the applicable milestones relating to the production of The Martha Stewart Show were achieved. This warrant will expire on March 17, 2012. For the three and nine month periods ended September 30, 2007, the Company recognized an approximate $0.6 million reduction and an approximate $6.0 million increase, respectively, to non-cash equity compensation related to this warrant. The non-cash equity compensation expense related to the vesting of the first tranche of the warrant was valued using the following average assumptions: risk-free interest rate – 5.06%; dividend yield – zero; expected volatility – 35.41%; contractual life – 5.13 years; average fair market value per option granted – $13.32. The non-cash equity compensation expense related to the amortization of the second tranche of the warrant was valued using the following average assumptions: risk-free interest rate – 4.44%; dividend yield – zero; expected volatility – 32.87%; contractual life – 4.64 years; average fair market value per option granted – $5.37.

5. Other

Production, distribution and editorial expenses; selling and promotion expenses; and general and administrative expenses are all presented exclusive of depreciation and amortization which is shown separately within “Operating Costs and Expenses.”

6. Newsstand Adjustment

The Company has historically paid newsstand-related fees based in part on certain estimates provided by our distribution partner. During 2006, we questioned amounts related to a portion of these bills. As a result of our negotiations with our distributor, we reached a settlement agreement pursuant to which we received a one-time refund in the amount of $3.2 million. The refund was recorded in the second quarter of 2006 as a reduction to the Publishing segment’s selling and promotion costs line on our condensed consolidated statements of operations, and accordingly is included in our results for the nine months ended September 30, 2006. We also recorded interest income of $0.3 million related to the settlement in the second quarter of 2006.

7. Inventories

Inventory is comprised of paper stock. The inventory balance at September 30, 2007 and December 31, 2006 was $5.9 million and $4.4 million, respectively.

8. Investment in Other Noncurrent Assets

In August 2007, as part of a transaction led by GTCR Golder Rauner, the Company invested $10.2 million ($10 million in cash and $0.2 million in related professional fees) in exchange for Class A Preferred and Common Units in United Craft MS Brands, LLC (“United Craft”). The investment gives the Company a 3.8% ownership interest in the combined crafts entity which owns EK Success, Wilton Industries, and Dimensions Holding.

At the time of the August investment, and in connection with the acquisition by United Craft of Wilton Industries and Dimensions Holding, the Company modified the terms of its existing agreement with United Craft. In 2006 the Company had entered into a licensing relationship with United Craft and its affiliates, including EK Success, for the creation, marketing and sale of paper-based craft products. In connection with that license, the Company received a deeply subordinated equity interest in United Craft represented by Class M Common Units. The Company’s ability to realize value from that subordinated equity interest was contingent on, among other matters, majority stockholders receiving a specified rate of return in respect of their senior securities. Pursuant to the August amendment to the existing agreement, the proportionate size of the Company’s subordinated interest in the equity of United Craft was reduced and the requisite hurdle rate for the senior equity was reduced as well. Consistent with the accounting treatment of the original subordinated equity interest in United Craft, the Company will value the Class M Common Units and record the amount as deferred revenue in the Merchandising segment. The Company has

engaged an external valuation services firm to value the investment, and will finalize fair value of the Class M Common Units based upon receipt of the pending valuation. The estimated fair value was immaterial in the current period.

9. Industry segments

The Company is a leading creator of original how-to content and related products for homemakers and other consumers. The Company’s business segments are Publishing, Merchandising, Internet and Broadcasting. The Publishing segment primarily consists of the Company’s magazine operations, and also those related to its book operations. The Merchandising segment primarily consists of the Company’s operations related to the design of merchandise and related promotional and packaging materials that are distributed by its retail and manufacturing licensees in exchange for royalty income. The Internet segment consists of the advertising-supported website marthastewart.com, operations relating to direct-to-consumer floral business and sales of digital photo products. The Broadcasting segment primarily consists of the Company’s television production operations which produce television programming that airs in syndication and on cable, as well as the Company’s radio operations.

10. Related Party Transactions

The Company currently has a consulting agreement with CAK Entertainment, Inc. (“CAK Entertainment”), an entity for which Mr. Charles Koppelman serves as Chairman and Chief Executive Officer. Mr. Koppelman was Chairman of the Board and a Director of the Company at the time of the agreement and thereafter. This October 2005 agreement superseded a previous consulting agreement with him, which was entered into while Mr. Koppelman was Vice Chairman and a Director of the Company. During the second quarter of 2007, the Company and Mr. Koppelman agreed to amend the vesting conditions for a portion of the bonus compensation potentially payable to Mr. Koppelman and CAK Entertainment pursuant to the Company’s consulting agreement with CAK Entertainment. The amendment, which was filed with the SEC as Exhibit 10.2 to our Quarterly Report on Form 10-Q for the period ended June 30, 2007, replaced a performance trigger tied to revenue goals with new performance criteria relating to adjusted EBITDA, as defined in the agreement, and acquisition goals. Mr. Koppelman’s vesting is determined by the Compensation Committee which meets periodically throughout the year but not necessarily at the end of the quarter. As of September 30, 2007, the Compensation Committee has vested Mr. Koppelman in 38% of the potential bonus compensation of this consulting agreement. Additional details of the January 2005 and October 2005 agreements and a description of other related party transactions are included in the Company’s Annual Report on Form 10-K filed with the SEC with respect to its fiscal year ended December 31, 2006.

11. Discontinued Operations

In June 2002, the Company decided to exit The Wedding List, a wedding registry and gift business that was reported within the Internet business segment. In the second quarter of 2006, a review of the accrual of future lease commitments, net of anticipated sublease rental income, resulted in a charge of $0.4 million. The anticipated sublease income was determined by estimating future cash flows based upon current market conditions. In the third quarter of 2006, the Company signed a sublease. Based on the sublease agreement, as well as the additional reserve taken in the second quarter of 2006, we do not anticipate any further losses from discontinued operations. The loss from operations, which is generated primarily from facility related expenses, was as follows (in thousands):


	Three Months Ended					Nine Months Ended
	September 30,					September 30,
	2007		2006			2007		2006
Loss from operations		—	$	(123	)		—	$	(745	)

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

In this report, the terms “we,” “us,” “our” and the “Company” refer to Martha Stewart Living Omnimedia, Inc., and its subsidiaries.

EXECUTIVE SUMMARY

We are an integrated media and merchandising company devoted to enriching the changing lives of today’s women. Our Company is organized into four business segments: Publishing, Merchandising, Internet and Broadcasting.

Publishing Update. In the third quarter of 2007, we continued to benefit from an increase in advertising rates and pages across our magazines and, based on current trends, we expect to see continued year-over-year growth in this regard in the near-term.

Merchandising Update. The Martha Stewart Collection launched exclusively at Macy’s and macys.com in September 2007. The line consists of a broad range of home goods, including bed and bath textiles, housewares, casual dinnerware, flatware and glassware, cookware, holiday decorating, and tree-trimming items. Also, we expanded our distribution of the Martha Stewart Crafts line to independent craft retailers in addition to sales at Michaels arts and crafts stores and at marthastewartcrafts.com.

In the third quarter, we invested $10.2 million in an entity primarily funded by GTCR Golder Rauner, LLC that acquired Wilton Industries, Inc. and Dimensions Holdings, LLC. This entity, United Craft, already owns EK Success. In connection with our investment in United Craft, we renegotiated the terms of our prior equity interest and extended our license into the area of crafting associated with Wilton Industries, namely food crafts (such as cake decoration), party favors and celebrations.

In the third quarter of 2007, we announced our plan to launch a new co-branded flowers program with 1-800-FLOWERS.COM in the first half of 2008. This new program will feature flower arrangements, plants and gift baskets and will offer any-day and same-day delivery. Revenue related to this new agreement will be recorded in the Merchandising segment. Our existing flower business, marthastewartflowers.com, is expected to continue providing consumers flowers direct from growers’ farms through the Valentine’s Day selling season. Revenue related to this existing program will remain in the Internet segment in 2008 through the selling period.

Kmart Agreement. The Company’s agreement with Kmart provides for certain minimum guaranteed royalty payments. The minimum guarantees have and are expected to exceed actual royalties earned from retail sales through January 31, 2008 due to store closings, lower same-store sales trends and decreased assortment of product categories. For the contract years ending January 31, 2009 and 2010, the minimum guarantees will be substantially lower than in prior years. The specific computation is discussed in the paragraph below. The following are the minimum guaranteed royalty payments (in millions) over the term of the agreement:


	1/31/02		1/31/03		1/31/04		1/31/05		1/31/06		1/31/07		1/31/08		1/31/09		1/31/10
Minimum Royalty Amounts	$	15.3	$	40.4	$	47.5	$	49.0	$	54.0	$	59.0	$	65.0	$	20.0	$	15.0

For the year ending January 31, 2009, the minimum royalty amount is the greater of $20 million or 50% of the earned royalty for the year ending January 31, 2008. For the year ending January 31, 2010, the minimum royalty amount is the greater of $15 million or 50% of the earned royalty for the year ending January 31, 2009.

For the year ended January 31, 2007, our earned royalty based on retail sales was $29.5 million. Furthermore, $10.0 million of royalties previously paid have been deferred and are subject to recoupment in the periods ending January 31, 2009 and January 31, 2010.

Results of Operations

Comparison of Three Months Ended September 30, 2007 to Three Months Ended September 30, 2006

PUBLISHING SEGMENT
(in thousands)


	Three Months Ended September 30,
	2007		2006
	(unaudited)		(unaudited)		Variance
Publishing Revenue
Advertising	$	26,394	$	18,910	$	7,484
Circulation		17,138		15,827		1,311
Other		2,683		1,521		1,162

Total Publishing Revenue		46,215		36,258		9,957


Publishing Operating Costs and Expenses
Production, distribution and editorial		22,928		19,594		(3,334	)
Selling and promotion		15,015		13,617		(1,398	)
General and administrative		1,728		689		(1,039	)
Depreciation and amortization		298		139		(159	)

Total Publishing Operating Costs and Expenses		39,969		34,039		(5,930	)


Publishing Operating Income	$	6,246	$	2,219	$	4,027

Publishing revenues increased $10.0 million, or 27%, to $46.2 million for the three months ended September 30, 2007, from $36.3 million for the three months ended September 30, 2006. Advertising revenue increased $7.5 million, primarily due to an increase in both advertising rates and pages in Martha Stewart Living magazine, which accounted for $5.2 million of the increase. Everyday Food and Body + Soul also contributed $1.4 million of the increase to advertising revenue due to increased rates and pages. Circulation revenue increased $1.3 million primarily due to the increase in frequency of Special Interest Publications which included three issues in 2007 compared to one issue in 2006. The increase in frequency of Blueprint issues also contributed to higher circulation and advertising revenue with the publication of two issues in 2007 compared to one test issue in 2006. Other revenue increased $1.2 million primarily due to the delivery of two additional books in the quarter related to the new 10-book agreement with Clarkson Potter/Publishers.

Magazine Publication Schedule


	Third Quarter 2007	Third Quarter 2006

Martha Stewart Living	Three Issues	Three Issues
Everyday Food	Two Issues	Two Issues
Blueprint	Two Issues	One Issue
Body + Soul	Two Issues	Two Issues
Dr. Andrew Weil’s Self Healing Newsletter	Three Issues	Three Issues
Special Interest Publications	Three Issues	One Issue

Production, distribution and editorial expenses increased $3.3 million, primarily reflecting the higher physical costs associated with the increase in advertising pages and circulation of Martha Stewart Living as well as the costs associated with publishing two additional Special Interest Publications and one additional Blueprint issue compared to the prior year quarter. Selling and promotion expenses increased $1.4 million due to higher compensation costs as well as higher marketing costs associated with Everyday Food. General and administrative expenses increased $1.0 million primarily due to higher compensation costs. Included within the Publishing segment is a $1.7 million investment in Blueprint compared to an investment of $1.2 million in the prior year quarter.

MERCHANDISING SEGMENT
(in thousands)


	Three Months Ended September 30,
	2007		2006
	(unaudited)		(unaudited)		Variance
Merchandising Revenue
Kmart earned royalty	$	5,231	$	6,062	$	(831	)
Other		5,720		5,833		(113	)

Total Merchandising Revenue		10,951		11,895		(944	)


Merchandising Operating Costs and Expenses
Production, distribution and editorial		3,512		3,137		(375	)
Selling and promotion		1,625		839		(786	)
General and administrative		2,144		1,995		(149	)
Depreciation and amortization		92		256		164

Total Merchandising Operating Costs and Expenses		7,373		6,227		(1,146	)

Merchandising Operating Income	$	3,578	$	5,668	$	(2,090	)

Merchandising revenues decreased $0.9 million, or 8%, to $11.0 million for the three months ended September 30, 2007 compared to $11.9 million for the three months ended September 30, 2006. Retail sales of our product at Kmart declined 14% on a comparable store basis and 15% on a total store basis. The royalty rate under our agreement with Kmart increased approximately 3% on February 1, 2007. We expect the minimum guarantees will exceed actual royalties earned from retail sales through January 31, 2008 due to store closings, lower same-store sales trends and decreased assortment of product categories. For the contract years ending January 31, 2009 and 2010, the minimum guarantees will be substantially lower than prior years. Other revenue decreased due to a 2006 favorable dispute resolution with a former merchandising licensee of $3.0 million. This decrease was largely offset by the 2007 launch of the Martha Stewart Collection at Macy’s and macys.com as well as sales from other new initiatives such as Martha Stewart Crafts. Additionally, the decrease in other revenue was offset by services we provided to our partners for creative services projects including KB Home model merchandising and other related projects.

Production, distribution and editorial expenses increased $0.4 million primarily due to higher allocated compensation costs. Selling and promotion expenses increased $0.8 million primarily due to services we provided to our partners for creative services projects including KB Home model merchandising and other related projects.

INTERNET SEGMENT
(in thousands)


	Three Months Ended September 30,
	2007			2006
	(unaudited)			(unaudited)			Variance
Internet
Advertising	$	2,237		$	1,494		$	743
Product		1,033			1,333			(300	)

Total Internet Revenue		3,270			2,827			443


Internet Operating Costs and Expenses
Production, distribution and editorial		2,731			2,214			(517	)
Selling and promotion		1,402			580			(822	)
General and administrative		942			713			(229	)
Depreciation and amortization		342			73			(269	)

Total Internet Operating Costs and Expenses		5,417			3,580			(1,837	)

Internet Operating Loss	$	(2,147	)	$	(753	)	$	(1,394	)

Internet revenues increased $0.4 million, or 16%, to $3.3 million for the three months ended September 30, 2007, from $2.8 million for the three months ended September 30, 2006. Advertising revenue increased $0.7 million due to higher advertising rates. Product revenue decreased $0.3 million due to actual earned royalties in 2007 which were lower than the minimum guarantees recognized in 2006. The decrease is partially offset by our direct-to-consumer floral business.

Production, distribution and editorial costs increased $0.5 million due primarily to higher staffing associated with our new advertising-based website. Selling and promotion expense increased $0.8 million due to higher compensation costs and higher expenses associated with attracting new users to the website. General and administrative expenses increased $0.2 million due to increases in facilities allocations. Depreciation and amortization expenses increased $0.3 million due to the 2007 launch of the redesigned website and the related depreciation costs.

BROADCASTING SEGMENT
(in thousands)


	Three Months Ended September 30,
	2007			2006
	(unaudited)			(unaudited)			Variance
Broadcasting Revenue
Advertising	$	3,940		$	3,677		$	263
Radio		1,875			1,877			(2	)
Licensing and other		3,005			4,516			(1,511	)

Total Broadcasting Revenue		8,820			10,070			(1,250	)


Broadcasting Operating Costs and Expenses
Production, distribution and editorial		5,886			7,383			1,497
Selling and promotion		1,758			1,462			(296	)
General and administrative		1,778			2,236			458
Depreciation and amortization		248			758			510

Total Broadcasting Operating Costs and Expenses		9,670			11,839			2,169


Broadcasting Operating Loss	$	(850	)	$	(1,769	)	$	919

Broadcasting revenues decreased $1.3 million, or 12%, to $8.8 million for the three months ended September 30, 2007, from $10.1 million for the three months ended September 30, 2006. Advertising revenue increased $0.3 million due to the increase in product integration revenue, advertising rates and advertising inventory (related to our revised season 3 distribution agreement), partially offset by a decline in ratings. Licensing revenue decreased $1.5 million primarily due to the lack of distribution in the secondary cable market for season 2 of The Martha Stewart Show and lower season 2 license fees from stations compared to season 1. Season 3 of The Martha Stewart Show benefits from a new distribution agreement in the secondary cable market with the Fine Living channel. Also, in exchange for season 3 license fees, the Company gained additional advertising inventory for the new season. The impact of these season 3 changes was minimal in the third quarter because the new season launched in the middle of September 2007.

Production, distribution and editorial expenses decreased $1.5 million due to lower production costs for season 2 of The Martha Stewart Show compared to season 1. The Company expects to have continued production cost savings for season 3. Additionally, there was a favorable 2007 adjustment of $0.6 million in non-cash compensation associated with the vesting of a portion of a warrant granted in connection with the production of the syndicated TV program. Selling and promotion expenses increased due to the timing of marketing costs for the launch of season 3 compared to the season 2 launch. General and administrative expenses decreased $0.5 million due to lower compensation costs. Depreciation and amortization decreased $0.5 million as the result of full depreciation of The Martha Stewart Show set in the second quarter of 2007.

CORPORATE
(in thousands)


	Three Months Ended September 30,
	2007			2006
	(unaudited)			(unaudited)			Variance
Corporate Operating Costs and Expenses
General and administrative	$	11,095		$	12,246			1,151
Depreciation and amortization		643			1,046			403

Total Corporate Operating Costs and Expenses		11,738			13,292			1,554


Corporate Operating Loss	$	(11,738	)	$	(13,292	)	$	1,554

Corporate operating costs and expenses decreased $1.6 million, to $11.7 million for the three months ended September 30, 2007, from $13.3 million for the three months ended September 30, 2006. General and administrative expenses decreased $1.2 million primarily due to lower non-cash compensation costs as well as a one-time favorable real estate tax credit. Depreciation and amortization expenses decreased $0.4 million as certain computer software assets are now fully depreciated.

OTHER ITEMS

Interest income, net. Interest income, net, was $0.8 million for the quarter ended September 30, 2007, compared to $1.2 million for the prior year quarter. The decrease was attributable primarily to lower average balances of cash, cash equivalents and short-term investment balances as compared to the prior year quarter.

Legal settlement. In the prior year quarter ended September 30, 2006, the Company recorded a litigation reserve of $18.2 million associated with the estimated settlement of the class action lawsuit known as In re Martha Stewart Living Omnimedia, Inc. Securities Litigation. In the second quarter of 2007, the settlement received Court approval and the related reserve was adjusted to reflect the final settlement. There was no charge in the current quarter ended September 30, 2007 related to this settlement.

Income tax expense. Income tax expense for the quarter ended September 30, 2007 was $0.3 million, compared to $0.2 million for the quarter ended September 30, 2006.

Loss from discontinued operations. The Company had no loss from discontinued operations in the current period compared to a loss of $(0.1) million for the quarter ended September 30, 2006. Discontinued operations represent the operations of The Wedding List, which the Company decided to discontinue in 2002. The prior year expenses are related primarily to facilities.

Net loss. Net loss was $(4.4) million for the quarter ended September 30, 2007, compared to a net loss of $(25.2) million for the quarter ended September 30, 2006, as a result of the factors described above.

Comparison of Nine Months Ended September 30, 2007 to Nine Months Ended September 30, 2006

PUBLISHING SEGMENT
(in thousands)


	Nine Months Ended September 30,
	2007		2006
	(unaudited)		(unaudited)		Variance
Publishing Revenue
Advertising	$	75,603	$	59,370	$	16,233
Circulation		53,560		51,267		2,293
Other		5,148		2,796		2,352

Total Publishing Revenue		134,311		113,433		20,878


Publishing Operating Costs and Expenses
Production, distribution and editorial		67,917		61,608		(6,309	)
Selling and promotion		49,420		40,989		(8,431	)
General and administrative		3,491		2,150		(1,341	)
Depreciation and amortization		886		458		(428	)

Total Publishing Operating Costs and Expenses		121,714		105,205		(16,509	)


Publishing Operating Income	$	12,597	$	8,228	$	4,369

Publishing revenues increased $20.9 million, or 18%, to $134.3 million for the nine months ended September 30, 2007, from $113.4 million for the nine months ended September 30, 2006. Advertising revenue increased $16.2 million, primarily due to an increase in both advertising rates and pages in Martha Stewart Living magazine, which accounted for $10.5 million of the increase. Everyday Food and Body + Soul also contributed $4.2 million of the increase to advertising revenue due to increased pages and rate. Circulation revenue increased $2.3 million primarily due to the increase in frequency of Special Interest Publications which included five issues in 2007 compared to three issues in 2006. Circulation revenue also increased due to the publication of four Blueprint issues in 2007 compared to two test issues in 2006 as well as a special issue of Martha Stewart Weddings published in 2007, with no comparable 2006 issue. Other revenue increased $2.4 million primarily due to the delivery of three books in 2007 related to the new 10-book agreement with Clarkson Potter/Publishers as well as the release of the book, Everyday Food: Great Food Fast.

Magazine Publication Schedule


	Nine months ended September 2007	Nine months ended September 2006

Martha Stewart Living	Nine Issues	Nine Issues
Everyday Food	Eight Issues	Eight Issues
Martha Stewart Weddings	Three Issues	Two Issues
Blueprint	Four Issues	Two Issues
Body + Soul	Six Issues	Six Issues
Dr. Andrew Weil’s Self Healing Newsletter	Nine Issues	Nine Issues
Special Interest Publications	Five Issues	Three Issues

Production, distribution and editorial expenses increased $6.3 million, primarily reflecting the higher physical costs associated with the increase in advertising pages and circulation of Martha Stewart Living as well as the costs associated with publishing two additional issues of Blueprint in 2007. Selling and promotion expenses increased $8.4 million, primarily due to a favorable 2006 one-time newsstand expense reduction adjustment of $3.2 million related to the settlement of certain newsstand-related fees. Additionally, selling and promotion expenses increased due to a 2007 non-recurring, employee-related separation charge, higher compensation costs, an increase in newsstand distribution of Martha Stewart Living and higher marketing costs associated with Everyday Food. General and administrative expenses increased $1.3 million primarily due to higher compensation costs. Included within the Publishing segment is a $5.5 million investment in Blueprint compared to an investment of $4.0 million for the nine months ended September 30, 2006.

MERCHANDISING SEGMENT
(in thousands)


	Nine Months Ended September 30,
	2007		2006
	(unaudited)		(unaudited)		Variance
Merchandising Revenue
Kmart earned royalty	$	17,977	$	21,218	$	(3,241	)
Kmart minimum true-up		2,648		2,107		541
Other		14,279		10,988		3,291

Total Merchandising Revenue		34,904		34,313		591


Merchandising Operating Costs and Expenses
Production, distribution and editorial		9,897		9,180		(717	)
Selling and promotion		5,232		1,987		(3,245	)
General and administrative		5,685		5,402		(283	)
Depreciation and amortization		285		764		479

Total Merchandising Operating Costs and Expenses		21,099		17,333		(3,766	)


Merchandising Operating Income	$	13,805	$	16,980	$	(3,175	)

Merchandising revenues increased $0.6 million, or 2%, to $34.9 million for the nine months ended September 30, 2007, from $34.3 million for the nine months ended September 30, 2006. Actual retail sales of our product at Kmart declined 17% on a comparable store basis and 18% on a total store basis. The royalty rate under our agreement with Kmart increased approximately 3% on February 1, 2007. The pro-rata portion of revenue related to the contractual minimum amounts covering the current period, net of amounts subject to recoupment, is listed separately above. For the contract years ending January 31, 2009 and 2010, the minimum guarantees will be substantially lower than prior years. We expect the minimum guarantees will exceed actual royalties earned from retail sales through January 31, 2008 primarily due to store closings, lower same-store sales trends and decreased assortment of product categories. Other revenue increased largely due to services we provided to our partners for creative services projects including KB Home model merchandising and other related projects. In addition, other revenue increased due to the execution of the endorsement and promotional agreement with U.S. affiliates of SVP Worldwide, makers of Singer, Husqvarna Viking and Pfaff sewing machines. The launch of the Martha Stewart Collection at Macy’s and macys.com contributed to the increase in other revenue as well as sales from other new initiatives including Martha Stewart Crafts. These increases in other revenue are partially offset by a 2006 favorable dispute resolution with a former merchandising licensee of $3.0 million.

Production, distribution and editorial expenses increased $0.7 million primarily due to higher allocated compensation costs. Selling and promotion expenses increased $3.2 million primarily due to services we provided to our partners for creative services projects including KB Home model merchandising and other related projects.

INTERNET SEGMENT
(in thousands)


	Nine Months Ended September 30,
	2007			2006
	(unaudited)			(unaudited)			Variance
Internet
Advertising	$	6,483		$	4,895		$	1,588
Product		5,500			5,514			(14	)

Total Internet Revenue		11,983			10,409			1,574


Internet Operating Costs and Expenses
Production, distribution and editorial		10,592			7,240			(3,352	)
Selling and promotion		4,408			2,157			(2,251	)
General and administrative		2,930			1,586			(1,344	)
Depreciation and amortization		847			176			(671	)

Total Internet Operating Costs and Expenses		18,777			11,159			(7,618	)


Internet Operating Loss	$	(6,794	)	$	(750	)	$	(6,044	)

Internet revenues increased $1.6 million, or 15%, to $12.0 million for the nine months ended September 30, 2007, from $10.4 million for the nine months ended September 30, 2006. Advertising revenue increased $1.6 million due to higher advertising rates and higher sales of advertising inventory.

Production, distribution and editorial costs increased $3.4 million due primarily to higher staffing and technology expenses associated with our new advertising-based website. Selling and promotion expense increased $2.3 million due to higher compensation expenses associated with developing an internet advertising sales force and higher costs associated with attracting new users to the website. General and administrative expenses increased $1.3 million due to increases in personnel and facilities allocations. Depreciation and amortization expenses increased $0.7 million due to the 2007 launch of the redesigned website and the related depreciation costs.

BROADCASTING SEGMENT
(in thousands)


	Nine Months Ended September 30,
	2007			2006
	(unaudited)			(unaudited)			Variance
Broadcasting Revenue
Advertising	$	11,291		$	11,978		$	(687	)
Radio		5,625			5,629			(4	)
Licensing and other		11,292			15,541			(4,249	)

Total Broadcasting Revenue		28,208			33,148			(4,940	)


Broadcasting Operating Costs and Expenses
Production, distribution and editorial		25,260			22,547			(2,713	)
Selling and promotion		3,143			3,146			3
General and administrative		5,677			6,860			1,183
Depreciation and amortization		1,947			2,257			310

Total Broadcasting Operating Costs and Expenses		36,027			34,810			(1,217	)


Broadcasting Operating Loss	$	(7,819	)	$	(1,662	)	$	(6,157	)

Broadcasting revenues decreased $4.9 million, or 15%, to $28.2 million for the nine months ended September 30, 2007, from $33.1 million for the nine months ended September 30, 2006. Advertising revenue decreased slightly due to a decline in ratings partially offset by the increase in product integration revenue, advertising rates and advertising inventory (related to our revised season 3 distribution agreement). Licensing revenue decreased primarily due to the lack of distribution in the secondary cable market for season 2 of The Martha Stewart Show and lower license fees from stations for season 2 compared to season 1. Season 3 of The Martha Stewart Show includes a new distribution agreement in the secondary cable market with the Fine Living channel. Also, in exchange for season 3 license fees, the Company gained additional advertising inventory for the new season. The impact of these season 3 changes was minimal in the period because the new season launched in the middle of September 2007.

Production, distribution and editorial expenses increased $2.7 million due principally to a non-cash charge of $7.7 million associated with the vesting of a portion of a warrant granted in connection with the production of the syndicated TV program. These costs were partially offset by lower production costs for The Martha Stewart Show which were approximately $1.7 million less for season 2 compared to season 1. Production costs are expected to continue to decrease for the new season 3 of the syndicated show. General and administrative expenses decreased $1.2 million due to a 2006 asset write-down, the reduction of 2007 facility expenses due to the shutdown of the Connecticut television studios in the prior year and lower compensation costs.

CORPORATE
(in thousands)


	Nine Months Ended September 30,
	2007			2006
	(unaudited)			(unaudited)			Variance
Corporate Operating Costs and Expenses
General and administrative	$	35,143		$	37,142			1,999
Depreciation and amortization		1,898			3,061			1,163

Total Corporate Operating Costs and Expenses		37,041			40,203			3,162


Corporate Operating Loss	$	(37,041	)	$	(40,203	)	$	3,162

Corporate operating costs and expenses decreased $3.2 million, to $37.0 million for the nine months ended September 30, 2007, from $40.2 million for the nine months ended September 30, 2006. General and administrative expenses decreased $2.0 million principally due to lower non-cash compensation costs and a one-time favorable real estate tax credit partially offset by non-recurring, employee-related separation costs. Depreciation and amortization expenses decreased $1.2 million as certain computer software assets are now fully depreciated.

OTHER ITEMS

Interest income, net. Interest income, net, was $2.3 million for the nine months ended September 30, 2007, compared to $3.6 million for the prior year period. The decrease was attributable primarily to lower average balances of cash, cash equivalents and short-term investment balances as compared to the prior year period partially offset by higher average interest rates.

Legal settlement. In the prior year period ended September 30, 2006, the Company recorded a litigation reserve of $18.2 million associated with the estimated settlement of the class action lawsuit known as In re Martha Stewart Living Omnimedia, Inc. Securities Litigation. In the second quarter of 2007, the settlement received Court approval and the related reserve was adjusted to reflect the final settlement.

Income tax expense. Income tax expense was $0.5 million for the nine months ended September 30, 2007 and September 30, 2006, respectively.

Loss from discontinued operations. The Company had no loss from discontinued operations in the current period compared to loss of $(0.7) million for the nine months ended September 30, 2006. Discontinued operations represent the operations of The Wedding List, which the Company decided to discontinue in 2002. The prior year expenses are related primarily to facilities.

Net loss. Net loss was $(23.0) million for the nine months ended September 30, 2007, compared to a net loss of $(33.2) million for the nine months ended September 30, 2006, as a result of the factors described above.

Liquidity and Capital Resources

Overview

During the third quarter of 2007, our overall cash and cash equivalents decreased $4.0 million from the beginning of the year principally due to our investment in United Craft as described above. The cash outflow due to the investment was partially offset by positive cash flow from operations which benefited from the satisfaction of a year-end receivable due from Kmart. Cash, cash equivalents and short-term investments were $64.8 million and $63.8 million at September 30, 2007 and December 31, 2006, respectively. We believe, as described further below, that our available cash balances and short-term investments together with continued positive cash flow from operations will be sufficient to meet our operating and recurring cash needs for the remainder of 2007.

Cash Flows from Operating Activities

Cash flows provided by operating activities were $18.1 million and $11.5 million for the nine months ended September 30, 2007 and 2006, respectively. In 2007, cash flow from operations was primarily due to the changes in operating assets and liabilities of $20.3 million, the majority of which was the result of the satisfaction of a year-end receivable due from Kmart. Operating assets and liabilities also benefited from an increase in accrued employee separation charges and accrued bonuses and an increase in deferred revenue as certain of our media deals have been pre-paid. These increases were partially offset by lower deferred subscription income and higher Publishing accounts receivable due to an increase in advertising sales across our publications.

Cash Flows from Investing Activities

Cash flows (used in) provided by investing activities were $(19.4) million and $25.3 million for the nine months ended September 30, 2007 and 2006, respectively. Cash flows used in investing activities in the third quarter of 2007 resulted from purchases of short-term investments of $(145.7) million, an investment in United Craft of $(10.2) million and capital expenditures of $(4.3) million partially offset by sales of short-term investments of $140.7 million. Cash used for capital expenditures was due to the addition of a fractional ownership interest in a corporate aircraft, the continued investment in the website marthastewart.com and computer hardware for employees.

Cash Flows from Financing Activities

Cash flows used in financing activities were $(2.7) million and $(25.5) million for the nine months ended September 30, 2007 and 2006, respectively. Cash flows used in financing activities due to the cash costs associated with remitting payroll related tax obligations associated with the vesting of certain restricted stock grants partially offset by proceeds received from exercise of stock options. Prior year cash flows included a special one-time dividend payment of $(26.1) million.

Other

We have a line of credit with Bank of America in the amount of $5.0 million, which is generally used to secure outstanding letters of credit. Under the terms of the credit agreement, the Company is required to satisfy certain debt covenants, with which we were compliant as of September 30, 2007. We had no outstanding borrowings under this facility as of September 30, 2007. Of a total line of $5.0 million, we currently have letters of credit drawn on $3.3 million.

Seasonality and Quarterly Fluctuations

Several of our businesses can experience fluctuations in quarterly performance. Our Publishing segment results can vary from quarter to quarter due to publication schedules and seasonality of certain types of advertising. Revenues from our Merchandising segment can vary significantly from quarter to quarter due to new product launches and the seasonality of certain product lines. In addition, we recognize a substantial portion of the revenue resulting from the difference between the minimum royalty amount under the Kmart contract and royalties paid on actual sales in the fourth quarter of each year, when the amount can be determined. In our Internet segment, revenue from marthastewartflowers.com is tied to key holidays during the year, while advertising revenue on

marthastewart.com is tied to traffic among other key factors and is typically highest in the fourth quarter of the year. Advertising revenue from our Broadcasting segment is highly dependent on ratings which fluctuate throughout the television season following general viewer trends. Ratings tend to be highest during the fourth quarter and lowest in the summer months.

Off-Balance Sheet Arrangements

We have no off-balance sheet arrangements.

Critical Accounting Policies and Estimates

General

Our discussion and analysis of our financial condition and results of operations are based upon our condensed consolidated financial statements, which have been prepared in accordance with GAAP. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. On an on-going basis, we evaluate our estimates, including those related to bad debts, inventories, deferred production costs, long-lived assets and accrued losses. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.

We believe that, of our significant accounting policies, the following may involve the highest degree of judgment and complexity.

Revenue Recognition

We recognize revenues when realized or realizable and earned. Revenues and associated accounts receivable are recorded net of provisions for estimated future returns, doubtful accounts and other allowances.

The Emerging Issues Task Force reached a consensus in May 2003 on Issue No. 0021, “Revenue Arrangements with Multiple Deliverables” (“EITF 00-21”) which became effective for revenue arrangements entered into in the third quarter of 2003. In an arrangement with multiple deliverables, EITF 00-21 provides guidance to determine a) how the arrangement consideration should be measured, b) whether the arrangement should be divided into separate units of accounting, and c) how the arrangement consideration should be allocated among the separate units of accounting. The Company has applied the guidance included in EITF 00-21 in establishing revenue recognition policies for its arrangements with multiple deliverables. For agreements with multiple deliverables, if the Company is unable to put forth vendor specific objective evidence required under EITF 00-21 to determine the fair value of each deliverable, then the Company will account for the deliverables as a combined unit of accounting rather than separate units of accounting.

Publishing advertising revenue is recorded upon release of magazines for sale to consumers and is stated net of agency commissions and cash and sales discounts. Subscription revenue is recognized on a straight-line basis over the life of the subscription as issues are delivered. Newsstand revenue in our Publishing segment is recognized based upon assumptions with respect to future returns and net of brokerage and newsstand-related fees. We base our estimates on our historical experience and current market conditions. Reserves are adjusted regularly based upon actual results. We maintain allowance for doubtful accounts for estimated losses resulting from the inability of our customers or licensing counterparties to make required payments. If the financial condition of our customers or licensing counterparties were to deteriorate, resulting in an impairment of their ability to make payments, additional allowances might be required. Licensing based revenue, most of which is in our Merchandising segment, is accrued on a monthly basis based on the specific terms of each contract. Under certain agreements, revenue is accrued based on actual sales while others contain minimum guarantees that are earned evenly over the fiscal year. Revenue related to our agreement with Kmart is recorded on a monthly basis based on actual retail sales, until the last period of the year, when we recognize a substantial majority of the true-up between the minimum royalty amount and royalties paid on actual sales, when such amounts are determinable. Payments are generally made by our partners on a quarterly basis. Internet advertising revenue is generally based on the sale of impression-based advertisements, which is recorded in the period in which the advertisements are delivered. Television advertising revenue is recorded when the related commercial is aired and is recorded net of agency commission, estimated reserves for television

audience underdelivery and distribution fees. Television royalties are recorded as earned in accordance with specific terms of each agreement.

Television production costs

Television production costs are capitalized and amortized based upon estimates of future revenues to be received and future costs to be incurred for the applicable television product. The Company bases its estimates on existing contracts for programs, historical advertising rates and ratings as well as market conditions. Estimated future revenues and costs are adjusted regularly based upon actual results and changes in market and other conditions.

Intangible assets

We are required to analyze our goodwill on an annual basis as well as when events and circumstances indicate an impairment may have occurred. Unforeseen events and changes in circumstances and market conditions and material differences in the value of long-lived assets due to changes in estimates of future cash flows could negatively affect the fair value of our assets and result in an impairment charge. In estimating fair value, we must make assumptions and projections regarding items such as future cash flows, future revenues, future earnings, and other factors. The assumptions used in the estimate of fair value are generally consistent with the past performance of each reporting unit and are also consistent with the projections and assumptions that are used in current operating plans. Such assumptions are subject to change as a result of changing economic and competitive conditions. If these estimates or their related assumptions change in the future, we may be required to record an impairment loss for any of our intangible assets. The recording of any resulting impairment loss could have a material adverse effect on the Company’s financial statements.

Deferred Income Tax Asset Valuation Allowance

We record a valuation allowance to reduce our deferred income tax assets to the amount that is more likely than not to be realized. In evaluating our ability to recover our deferred income tax assets, we consider all available positive and negative evidence, including our operating results, ongoing tax planning and forecasts of future taxable income on a jurisdiction by jurisdiction basis. Our cumulative pre-tax loss in the three most recent fiscal years represents sufficient negative evidence for us to determine that the establishment of a full valuation allowance against the deferred tax asset is appropriate. This valuation allowance offsets deferred tax assets associated with future tax deductions as well as carryforward items. In the event we were to determine that we would be able to realize our deferred income tax assets in the future in excess of their net recorded amount, we would make an adjustment to the valuation allowance which would reduce the provision for income taxes. See Note 3 in the unaudited condensed consolidated financial statements for additional information.

Non-cash Equity Compensation

We currently have several stock incentive plans that permit us to grant various types of share-based incentives to key employees, directors and consultants. The primary types of incentives granted under these plans are restricted shares of common stock and stock options. Restricted shares are valued at the market value of traded shares on the date of grant, while stock options are valued using a Black-Scholes option pricing model. The Black-Scholes option pricing model requires numerous assumptions, including expected volatility of our stock price and expected life of the option.

Forward-looking Statements and Risk Factors

Except for historical information contained in this Quarterly Report, the statements in this Quarterly report are “forward-looking statements” as that term is defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are not historical facts but instead represent only our current beliefs regarding future events, many of which, by their nature, are inherently uncertain and outside of our control. These statements often can be identified by terminology such as “may,” “will,” “should,” “could,” “expects,” “intends,” “plans,” “anticipates,” “believes,” “estimates,” “potential” or “continue” or the negative of these terms or other comparable terminology. The Company’s actual results may differ materially from those projected in these statements, and factors that could cause such differences include the following among others:

	o		adverse reactions to publicity relating to Martha Stewart by consumers, advertisers and business partners;

	o		a loss of the services of Ms. Stewart;

	o		a loss of the services of other key personnel;

	o		loss or failure of merchandising and licensing programs;

	o		failure to protect our intellectual property;

	o		a softening of the domestic advertising market;

	o		downturns in national or local economies;

	o		changes in consumer reading, purchasing, Internet and/or television viewing patterns;

	o		unanticipated increases in paper, postage or printing costs;

	o		operational or financial problems at any of our contractual business partners;

	o		the receptivity of consumers to our new product introductions;

	o		failure to predict, respond to and influence trends in consumer taste; and

	o		changes in government regulations affecting the Company’s industries.

These and other factors are discussed in more detail in this Quarterly Report on Form 10-Q under the heading “Part II. Other Information, Item 1A. Risk Factors.” The Company cautions you not to place undue reliance on these forward-looking statements, which speak only as of the date of this Quarterly Report. The Company undertakes no obligation to publicly update or revise any forward-looking statements contained in this Quarterly Report, whether as a result of new information, future events or otherwise.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

None.

ITEM 4. CONTROLS AND PROCEDURES.

Evaluation of Disclosure Controls and Procedures

Under the supervision and with the participation of our management, including our Chief Executive Officer and our Chief Financial Officer, we evaluated the effectiveness of our disclosure controls and procedures as of the end of the period covered by this report. Based upon that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures were effective to provide reasonable assurance that we record, process, summarize and report the information we must disclose in reports that we file or submit under the Securities Exchange Act of 1934, as amended, within the time periods specified in the SEC’s rules and forms.

Evaluation of Changes in Internal Control over Financial Reporting

Under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, we have determined that, during the third quarter of fiscal 2007, there were no changes in our internal control over financial reporting that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II. OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS.

There have been no material changes from legal proceedings as previously disclosed in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2006 other than the settlement agreement related to the class action lawsuit previously reported in “Item 3. Legal Proceedings” of our Annual Report on Form 10-K for the year ended December 31, 2006, which was approved by the court on May 29, 2007.

ITEM 1A. RISK FACTORS

A wide range of factors could materially affect our performance. In addition to the factors affecting specific business operations identified in connection with the description of these operations and the financial results of these operations elsewhere in this report, the following factors, among others, could adversely affect our operations:

Our success depends in part on the popularity of our brand and the reputation and popularity of our founder, Martha Stewart, and any adverse reactions to publicity relating to Ms. Stewart, or the loss of her services, could adversely affect our revenues, results of operations and our ability to maintain or generate a consumer base.

While we believe there has been significant consumer acceptance for our products as a stand-alone brand, the image, reputation, popularity and talent of Martha Stewart remain important factors. Ms. Stewart’s efforts, personality and leadership have been, and continue to be, critical to our success. While the Company has managed its business without her daily participation, for example, during the period of her incarceration resulting from a personal legal matter, the repeated diminution or loss of her services due to disability, death or some other cause, or any repeated or sustained shifts in public or industry perceptions of her, could have a material adverse effect on our business. In addition, our business may be adversely affected by Ms. Stewart’s 2006 settlement with the SEC, which bars her until August 2011 from serving at the Company as a director, or as an officer with financial responsibilities.

Our Merchandising business currently relies heavily on revenue from a single source.

In 2006, we received approximately 82% of our merchandising revenues from our licensing agreement with Kmart. For the annual period ending January 31, 2007, we received guaranteed minimum royalty payments of $59.0 million from Kmart; the guaranteed minimum royalty for the period ending January 31, 2008 is $65.0 million. For the contract years ending January 31, 2009 and January 31, 2010 (the final two years of the contract), the minimum guarantees are substantially lower than in prior years. If in future periods we are unable to earn revenue in excess of the lower guarantees from our Kmart contract, and/or are unable to generate additional revenues from other merchandising initiatives, our operating results and business may be adversely affected.

We are expanding our merchandising and licensing programs into new areas and products, the failure of any of which could diminish the perceived value of our brand, impair our ability to grow and adversely affect our prospects.

Our growth depends to a significant degree upon our ability to develop new or expand existing retail merchandising programs. We have entered into several new merchandising and licensing agreements. Some of these agreements are exclusive and have a duration of many years. While we require that our licensees maintain the quality of our brands through specific contractual provisions, we cannot be certain that our licensees, or their manufacturers and distributors, will honor their contractual obligations or that they will not take other actions that will diminish the value of our brand name. There is also a risk that the extension of our brand into new business areas will meet with disapproval from consumers. We have limited experience in merchandising in some of these business areas. We cannot guarantee that these programs will be fully implemented, or if they will be successful when they are in place. If the licensing or merchandising programs do not succeed, we may be prohibited from seeking different channels for our products due to the exclusive nature and multi-year terms of these agreements. Disputes with new or

existing licensees may arise which could hinder our ability to grow or expand our product lines. Such disputes also could prevent or delay our ability to collect licensing revenue we expect in connection with such products. If such developments occur or our merchandising programs are otherwise not successful, our brand recognition, business, financial condition and prospects could be materially adversely affected.

Our Merchandising business and licensing programs may suffer from downturns in the health and stability of the general economy or housing market.

Reduction in the availability of credit, increased heating and gas expenses, slowing housing turnover or a downturn in the housing market could limit consumers’ discretionary spending or affect their confidence. These and other adverse consumer trends may lead to reduced spending on general merchandise, homes and home improvement projects, categories in which we license our brand. A downturn in consumer spending would adversely impact consumer sales generally, resulting in weaker revenues from our licensed products. Such a trend would adversely impact our business, financial condition and prospects.

If The Martha Stewart Show fails to maintain a sufficient audience, if adverse trends develop in the television production business generally, or if Martha Stewart were to cease to be able to devote substantial time to our television business, that business would be adversely affected.

Our television production business is subject to a number of uncertainties. Our business and financial condition could be adversely affected by:

Failure of our television programming to maintain a sufficient audience

Television production is a speculative business because revenues derived from television depend primarily upon the continued acceptance of that programming by the public, which is difficult to predict. Public acceptance of particular programming depends upon, among other things, the quality of that programming, the strength of stations on which that programming is broadcast, promotion of that programming, the quality and acceptance of competing television programming and other sources of entertainment and information. The Martha Stewart Show television program has experienced a decline in ratings consistent with the general decline in daytime broadcast television viewers discussed in the paragraph below and due, in part, to a decision by many stations to shift the airing of the show to a less favorable time. These developments have negatively impacted our television advertising revenues. If ratings for the show were to further decline, it would adversely affect the advertising revenues we derive from television and may result in the television program being broadcast on fewer stations. A further ratings decline could make it economically inefficient to continue production of the program in the daily one-hour format or otherwise. If production of the television program were to cease, it would result in the loss of a significant marketing platform for the Company and its products as well as a writedown of our capitalized programming costs. The amount of any writedown would vary depending on a number of factors, including when production ceased and the extent to which we continued to generate revenues from the use of our existing program library.

Adverse trends in the television production business generally

Television revenues may also be affected by a number of other factors, most of which are not within our control. These factors include a general decline in daytime broadcast television viewers, pricing pressure in the television advertising industry, strength of the stations on which our programming is broadcast, general economic conditions, increases in production costs, availability of other forms of entertainment and leisure time activities and other factors. All of these factors may quickly change, and these changes cannot be predicted with certainty. While we currently benefit from our ability to sell advertising on our television programs, if these changes occur, we can make no assurance that we will continue to be able to sell this advertising or that our advertising rates can be maintained. Accordingly, if any of these changes were to occur, the revenues we generate from television programming could decline.

We have placed emphasis on building our Internet community. Failure to fulfill these undertakings would adversely affect our brand and business prospects.

Our growth depends to a significant degree upon the development of our Internet business. We have had failures with direct commerce in the past, and only limited experience in building an Internet-based community. In response to initial results from the relaunch of the marthastewart.com site in the second quarter, which were below expectations, we made changes to the site. Although key metrics increased in October, we cannot make assurances that those changes will enable us to sustain growth for our site in the long term. In order for our Internet business to succeed, we must, among other things:

	•		significantly increase our online traffic and revenue;

	•		attract and retain a base of frequent visitors to our website;

	•		expand the content, products and tools we offer over our website;

	•		respond to competitive developments while maintaining a distinct brand identity;

	•		attract and retain talent for critical positions;

	•		maintain and form relationships with strategic partners to attract more consumers;

	•		continue to develop and upgrade our technologies; and

	•		bring new product features to market in a timely manner.

We cannot assure that we will be successful in achieving these and other necessary objectives or that our Internet business will be profitable. If we are not successful in achieving these objectives, our business, financial condition and prospects could be materially adversely affected.

If we are unable to predict, respond to and influence trends in what the public finds appealing, our business will be adversely affected.

Our continued success depends on our ability to provide creative, useful and attractive ideas, information, concepts, programming and products, which strongly appeal to a large number of homemakers and other consumers. In order to accomplish this, we must be able to respond quickly and effectively to changes in consumer tastes for ideas, information, concepts and products. The strength of our brand name and our business units depends in part on our ability to influence these tastes through broadcasting, publishing, merchandising and the Internet. We cannot be sure that our new ideas and content will have the appeal and garner the acceptance that they have in the past, or that we will be able to respond quickly to changes in the tastes of homemakers and other consumers. In addition, we cannot be sure that our existing ideas and content will continue to appeal to the public.

Martha Stewart controls our company through her stock ownership, enabling her to elect who sits on our board of directors, and potentially to block matters requiring stockholder approval, including any potential changes of control.

Ms. Stewart controls all of our outstanding shares of Class B common stock, representing approximately 92% of our voting power. The Class B common stock has ten votes per share, while Class A common stock, which is the stock available to the public, has one vote per share. Because of this dual-class structure, Ms. Stewart has a disproportionately influential vote. As a result, Ms. Stewart has the ability to control unilaterally the outcome of all matters requiring stockholder approval, including the election and removal of our entire board of directors and any merger, consolidation or sale of all or substantially all of our assets, and the ability to control our management and affairs. While her recent settlement with the SEC bars Ms. Stewart for the five-year period ending in August 2011 from serving at the Company as a director, or as an officer with financial responsibilities, her concentrated control could, among other things, discourage others from initiating any potential merger, takeover or other change of control transaction that may otherwise be beneficial to our businesses and stockholders.

Our intellectual property may be infringed upon or others may accuse us of infringing on their intellectual property, either of which could adversely affect our business and result in costly litigation.

Our business is highly dependent upon our creativity and resulting intellectual property. We are also susceptible to others imitating our products and infringing our intellectual property rights. We may not be able to successfully protect our intellectual property rights, upon which we are materially dependent. In addition, the laws of many foreign countries do not protect intellectual property rights to the same extent as do the laws of the United States. Imitation of our products or infringement of our intellectual property rights could diminish the value of our brands or otherwise adversely affect our revenues. If we are alleged to have infringed the intellectual property rights of another party, any resulting litigation could be costly, affecting our finances and our reputation. Litigation also diverts the time and resources of management, regardless of the merits of the claim. There can be no assurance that we would prevail in any litigation relating to our intellectual property. If we were to lose such a case, and be required to cease the sale of certain products or the use of certain technology or were forced to pay monetary damages, the results could adversely affect our business.

Our business is largely dependent on advertising revenues in our publications, online operations and broadcasts and failure to attract or retain these advertisers would have a material adverse effect on our business.

We depend on advertising revenue in our Publishing, Broadcasting and Internet businesses. We cannot control how much or where companies choose to advertise. If advertisers decide to spend less money, or if they advertise elsewhere in lieu of our publications or broadcasts, our revenues and business would be materially adversely affected.

A loss of the services of other key personnel could have a material adverse effect on our business.

Our continued success depends upon our ability to attract and retain key management executives, as well as upon a number of key members of our creative staff. The loss of some of our senior executives or key members of our creative staff, or an inability to attract or retain other key individuals, could materially adversely affect us. Continued growth and success in our business depends, to a large degree, on our ability to retain and attract such employees.

We operate in four highly competitive businesses: Publishing, Merchandising, Internet and Broadcasting each of which subjects us to competitive pressures.

We face intense competitive pressures and uncertainties in each of our four businesses: Publishing, Merchandising, Internet and Broadcasting. We have described these competitive pressures in each of the pertinent business descriptions in our most recent Annual Report on Form 10-K filed with the SEC on March 14, 2007. Please see “Business — Publishing—Competition,” “Business — Merchandising—Competition,” “Business — Internet—Competition” and “Business — Broadcasting—Competition,” in the Annual Report for a description of our competitive risks in the applicable business line.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.

The following table provides information about the Company’s purchases of its common stock during each month of the quarter ended September 30, 2007:

(a)

(b)

(c)

(d)

Maximum Number (or

Total Number of

Approximate Dollar

Shares (or Units)

Value) of Shares (or

Total Number of

Purchased as Part of

Units) that may yet be

Shares (or Units)

Average Price Paid

Publicly Announced

Purchased under the

Period

Purchased

per Share (or Unit)

Plans or Programs

July 2007⁽¹⁾

21,001

16.04

Not applicable

August 2007⁽¹⁾

22,739

12.98

Not applicable

September 2007⁽¹⁾

4,079

11.84

Not applicable

Total for quarter ended Sept 30, 2007

47,819

13.94

Not applicable


(1)		Represents shares withheld by, or delivered to, the Company pursuant to provisions in agreements with recipients of restricted stock granted under the Company’s stock incentive plan allowing the Company to withhold, or the recipient to deliver to the Company, the number of shares having the fair value equal to tax withholding due.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES.

None.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

During the third quarter of 2007, no matters were submitted to a vote of security holders.

ITEM 5. OTHER INFORMATION.

None.

ITEM 6. EXHIBITS.

(a) Exhibits

The following exhibits are filed as part of this report:


Exhibit
Number		Exhibit Title

3.1		Martha Stewart Living Omnimedia, Inc.’s Certificate of Incorporation (incorporated by reference to our Registration Statement on Form S-1, File Number 333-84001 (the “Registration Statement”)).

3.2		Martha Stewart Living Omnimedia, Inc.’s By-Laws (incorporated by reference to the Registration Statement).

10.1		Letter Agreement between Martha Stewart Living Omnimedia, Inc. and CAK Entertainment, dated as of July 19, 2007, amending the Consulting Agreement dated October 21, 2005 between the parties (incorporated by reference to Exhibit 10.2 to our quarterly report on Form 10-Q for the three months ended June 30, 2007).

10.2		Letter Agreement between Martha Stewart Living Omnimedia, Inc. and Martha Stewart extending that certain Location Rental Agreement, dated as of September 17, 2004, between the parties.*

10.3		Employment Agreement dated as June 25, 2007 between Martha Stewart Living Omnimedia, Inc. and Wenda Harris Millard.*

10.4		2008 Executive Severance Pay Plan*

31.1		Certification of Chief Executive Officer*

31.2		Certification of Chief Financial Officer*

32		Certification of Chief Executive Officer and Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (18 U.S.C. 1350)*


*		filed herewith


	Page
Part I. Financial Information

Item 1. Financial Statements		3

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations		11

Item 3. Quantitative and Qualitative Disclosures About Market Risk		26

Item 4. Controls and Procedures		26

Part II. Other Information

Item 1. Legal Proceedings		27

Item 1A. Risk Factors		27

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds		30

Item 3. Defaults Upon Senior Securities		30

Item 4. Submission of Matters to a Vote of Security Holders		30

Item 5. Other Information		31

Item 6. Exhibits		31

Signatures		32




EX-10.2: LETTER AGREEMENT
EX-10.3: EMPLOYMENT AGREEMENT
EX-10.4: 2008 EXECUTIVE SEVERENCE PAY PLAN
EX-31.1: CERTIFICATION
EX-31.2: CERTIFICATION
EX-32: CERTIFICATION


		MARTHA STEWART LIVING OMNIMEDIA, INC.

		Date:		November 9, 2007

				/s/ Howard Hochhauser


		Name:		Howard Hochhauser
		Title:		Chief Financial Officer
				(Principal Financial Officer and duly authorized officer)

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