<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONDENSED CONSOLIDATED BALANCE SHEET AT JUNE 30, 2000 AND THE CONDENSED
CONSOLIDATED INCOME STATEMENT FOR THE SIX MONTHS ENDED JUNE 30, 2000 OF MARTHA
STEWART LIVING OMNIMEDIA, INC. AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO
SUCH FIANACIAL STATEMENTS.

<MULTIPLIER> 1,000

                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-2000
<PERIOD-END>                               JUN-30-2000
<CASH>                                         115,862
<SECURITIES>                                         0
<RECEIVABLES>                                   38,292
<ALLOWANCES>                                         0
<INVENTORY>                                      7,778
<CURRENT-ASSETS>                               170,316
<PP&E>                                          21,962
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                 258,245
<CURRENT-LIABILITIES>                           64,993
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                           482
<OTHER-SE>                                     178,013
<TOTAL-LIABILITY-AND-EQUITY>                   258,245
<SALES>                                              0
<TOTAL-REVENUES>                               138,339
<CGS>                                           72,644
<TOTAL-COSTS>                                   72,644
<OTHER-EXPENSES>                                47,805
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             (2,698)
<INCOME-PRETAX>                                 20,588
<INCOME-TAX>                                     9,055
<INCOME-CONTINUING>                             11,533
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    11,533
<EPS-BASIC>                                       0.24
<EPS-DILUTED>                                     0.23