-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, K03KNOjGPesxkjT9vkVGroLwRUhPzhVOB6oiVkMAOVRT0zPfDBijYgs0E8UXJOWb d2E0A2LyCSMAAfpt1eLovw== 0000950124-07-000926.txt : 20070216 0000950124-07-000926.hdr.sgml : 20070216 20070216171212 ACCESSION NUMBER: 0000950124-07-000926 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20070213 ITEM INFORMATION: Other Events ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20070216 DATE AS OF CHANGE: 20070216 FILER: COMPANY DATA: COMPANY CONFORMED NAME: ADSTAR INC CENTRAL INDEX KEY: 0001091599 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PREPACKAGED SOFTWARE [7372] IRS NUMBER: 223666899 STATE OF INCORPORATION: DE FISCAL YEAR END: 1230 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 001-15363 FILM NUMBER: 07632268 BUSINESS ADDRESS: STREET 1: 4553 GLENCO AVENUE STREET 2: SUITE 325 CITY: MARINA DEL RAY STATE: CA ZIP: 90292 MAIL ADDRESS: STREET 1: 4553 GLENCO AVENUE STREET 2: SUITE 325 CITY: MARINA DEL REY STATE: CA ZIP: 90292 FORMER COMPANY: FORMER CONFORMED NAME: ADSTAR COM INC DATE OF NAME CHANGE: 19990722 8-K 1 v27541e8vk.htm CURRENT REPORT, DATED FEBRUARY 13, 2007 e8vk
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
Date of Report (Date of earliest event reported) February 13, 2007
ADSTAR, INC.
(Exact name of Registrant as specified in its charter)
         
Delaware   001-15363   22-3666899
         
(State or other jurisdiction of
incorporation)
  (Commission File Number)   (IRS Employer
Identification No.)
4553 Glencoe Avenue, Suite 325
Marina del Rey, California 90292
(Address Of Principal Executive Office) (Zip Code)
Registrant’s telephone number, including area code (310) 577-8255
 
 
(Former name or former address, if changed since last report)
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 
 

 


TABLE OF CONTENTS

Item 8.01: Other Events
Item 9.01: Financial Statements, Pro Forma Financial Information and Exhibits
SIGNATURES
Press Release, dated February 13, 2007


Table of Contents

Item 8.01: Other Events
     On February 13, 2007, AdStar, Inc. (“AdStar”) issued a press release announcing that it plans to use Nokia Corp.’s S60 software platform to trial an end-to-end “private label” advertising service that will enable the delivery of advertising to mobile phones and devices. AdStar will integrate Nokia Corp.’s mobile technologies into its ad management services, which will be enhanced for mobile distribution. The trial is projected to begin in the second quarter of 2007 in select markets. A copy of the press release is attached as Exhibit 99.1 to this Current Report.
Item 9.01: Financial Statements, Pro Forma Financial Information and Exhibits
     (c) Exhibits:
     
Exhibit    
Number   Description
99.1
  Press release, dated February 13, 2007.
SIGNATURES
     Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Current Report on Form 8-K to be signed on its behalf by the undersigned, hereunto duly authorized.
         
  AdStar, Inc.
 
 
Dated: February 13, 2007  By:   /s/ Leslie Bernhard    
    Leslie Bernhard, Chief Executive Officer   
       

2

EX-99.1 2 v27541exv99w1.htm PRESS RELEASE, DATED FEBRUARY 13, 2007 exv99w1
 

         
Exhibit 99.1
FOR IMMEDIATE RELEASE
AdStar to use Nokia’s S60 Platform to Trial End-to-End
Advertising Service for Mobile Online Publishers
Industry leaders to test system for delivering advertising to mobile phones and devices
MARINA DEL REY, Calif. — February 13, 2007 — AdStar, Inc. (NASDAQ: ADST) today announced plans to use Nokia’s S60 software platform to trial an end-to-end “private label” advertising service that will enable the delivery of advertising to mobile phones and devices. AdStar will integrate Nokia’s mobile technologies into its ad management services, which will be enhanced for mobile distribution. This collaboration, which brings together the leader in ad management services with the world leader in mobile communications, will result in a private-label service for various media channels including, but not limited to, newspaper publishers. The trial is projected to begin in the second quarter of 2007 in select markets.
AdStar has been providing advertising solutions for publishers and advertisers since 1986. The company’s Web-based Ad Sales solution powers transaction services for more than 100 of the nation’s largest newspapers, as well as several international online ad listing services specializing in automotive, employment and real estate classifieds. AdStar’s ad management solutions will now include the growing mobile advertising market, providing media and advertisers the technology infrastructure to target local consumers through their mobile devices.
“The combination of our ad management technology and local advertising expertise with Nokia’s global mobile leadership will allow us to provide advertisers, publishers and other media outlets with a powerful solution for mobile advertising,” said Leslie Bernhard, president and chief executive officer of AdStar, Inc. “From this trial, we will learn about the trends of mobilization for local, relevant advertising, and be able to provide publishers, for example, with a comprehensive multi-media solution that will extend revenue opportunities beyond print and online advertising and subscription sales.”
The trial service will not be limited to Nokia devices, and both companies intend the service to support service providers and publishers that have their own advertising sales forces. The trial will test a variety of performance-based, local advertising methods, including pay-per-click, pay-per-call and pay-per-coupon from either a graphically rich display advertisement to simple text links.
“Both companies recognize the evolution of the mobile advertising market as an important area that needs to be studied to ensure that mobile advertising is treated as relevant, value-added content to the end-user,” added Matthew Snyder, Head of Business Development, Nokia Multimedia. “The trials will allow AdStar to better understand user acceptance of local, relevant advertising, as well as to qualify new business opportunities for the local advertising sales teams with performance-based advertising.”

 


 

About AdStar, Inc.
AdStar, Inc. (Nasdaq: ADSTNews) is the leading provider of e-commerce transaction software and services for the advertising and publishing industries. AdStar’s proprietary suite of e-commerce services includes remote ad entry software and web-based ad transaction services, as well as payment processing and content processing solutions provided by its Edgil Associates subsidiary, the industry’s largest supplier of automated payment processing services. AdStar’s ad transaction infrastructure powers classified ad sales for more than 100 of the largest newspapers in the United States and a growing number of other online and print media companies. EdgCapture, Edgil’s automated payment process solution, is currently employed by call centers at more than 100 of the nation’s leading newspaper and magazines. AdStar is headquartered in Marina del Rey, Calif., and its Edgil office is located in Billerica, Mass. For additional information about AdStar, Inc., visit www.adstar.com.
Forward Looking Statements
This release contains forward-looking statements concerning the business and products of the company. Actual results may differ from those projected or implied by such forward-looking statements depending on a number of risks and uncertainties including, but not limited to, the following: historical business has already matured, new online business is unproven and may not generate expected revenues, and Internet security risks. Other risks inherent in the business of the company are described in Securities and Exchange Commission filings, including the company’s annual report on Form 10-KSB. The company undertakes no obligation to revise or update any forward-looking statements to reflect events or circumstances after the date of this release.
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