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Proc-Type: 2001,MIC-CLEAR
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<SEC-DOCUMENT>0000950134-99-007057.txt : 19990811
<SEC-HEADER>0000950134-99-007057.hdr.sgml : 19990811
ACCESSION NUMBER:		0000950134-99-007057
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	19990810
ITEM INFORMATION:		
ITEM INFORMATION:		
FILED AS OF DATE:		19990810

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			LAMAR ADVERTISING CO/NEW
		CENTRAL INDEX KEY:			0001090425
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-ADVERTISING AGENCIES [7311]
		IRS NUMBER:				850446801
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		
		SEC FILE NUMBER:	333-50559-56
		FILM NUMBER:		99682410

	BUSINESS ADDRESS:	
		STREET 1:		C/O LAMAR ADVERTISING COMPANY
		STREET 2:		5551 CORPORATE BOULEVARD
		CITY:			BATON ROUGE
		STATE:			LA
		ZIP:			70808
		BUSINESS PHONE:		2259261000

	MAIL ADDRESS:	
		STREET 1:		C/O LAMAR ADVERTISING COMPANY
		STREET 2:		5551 CORPORATE BOULEVARD
		CITY:			BATON ROUGE
		STATE:			LA
		ZIP:			70808

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	LAMAR NEW HOLDING CO
		DATE OF NAME CHANGE:	19990716
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<DESCRIPTION>FORM 8-K
<TEXT>

<PAGE>   1


                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549


                                    FORM 8-K
                                 CURRENT REPORT


                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934


                Date of Report (Date of earliest event reported):
                                 AUGUST 10, 1999


                            LAMAR ADVERTISING COMPANY
             (Exact name of registrant as specified in its charter)


            DELAWARE                 0-20833                 72-1449411
(State or other jurisdiction    (Commission File            (IRS Employer
       of incorporation)             Number)             Identification No.)


             5551 CORPORATE BOULEVARD, BATON ROUGE, LOUISIANA 70808
              (Address of principal executive offices and zip code)


                                 (225) 926-1000
              (Registrant's telephone number, including area code)


<PAGE>   2


ITEM 5. OTHER EVENTS.

         Lamar Advertising Company has completed the sale of $250,000,000 of
convertible notes in an underwritten public offering. Filed herewith as Exhibit
99.1 is a copy of a press release that was issued today describing the sale.

ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS.

           (c)    Exhibits.

                  99.1     Press release issued by the registrant on
                           August 10, 1999.


                                       2

<PAGE>   3


                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


Date:  August 10, 1999                LAMAR ADVERTISING COMPANY


                                      By: /s/ KEVIN P. REILLY, JR.
                                         --------------------------------------
                                          Kevin P. Reilly, Jr.
                                          President and Chief Executive Officer


                                       3


<PAGE>   4


                               INDEX TO EXHIBITS


<TABLE>
<CAPTION>
Exhibit
Number                      Description
- ------                      -----------
<S>                 <C>
 99.1               Press release issued by the registrant on August 10, 1999.
</TABLE>


</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<DESCRIPTION>PRESS RELEASE ISSUED BY THE REGISTRANT ON 8/10/99
<TEXT>

<PAGE>   1
                                                                    EXHIBIT 99.1
                               [LAMAR LETTERHEAD]


Company Contact:   Keith Istre, CFO
                   (225) 926-1000


                    LAMAR ADVERTISING COMPLETES $250 MILLION
                           CONVERTIBLE NOTES OFFERING


         BATON ROUGE, La - (BUSINESS WIRE) --- August 10, 1999 --- Lamar
Advertising Company (NASDAQ: LAMR) announced today that it has completed the
sale of $250,000,000 of Convertible Notes through Goldman Sachs & Co., Deutsche
Banc Alex. Brown, Morgan Stanley Dean Witter and Salomon Smith Barney as
underwriters. The Convertible Notes will bear interest at the rate of 5.25% per
annum and will be convertible into shares of Lamar Advertising's Class A common
stock at an initial conversion price of $46.25 per share. The approximately
$242,900,000 proceeds from the sale of the Convertible Notes will be used to pay
existing bank debt. The underwriters also have an over-allotment option to
purchase up to an additional $37,500,000 of Convertible Notes, which they may
exercise at any time on or before September 3, 1999.

         The offering of the Convertible Notes may be made only by means of a
prospectus, a copy of which can be obtained from Lamar Advertising at 5551
Corporate Boulevard, Baton Rouge, LA 70896 or Goldman, Sachs & Co. at 85 Broad
Street, New York, NY 10004.

         Lamar Advertising is a leading outdoor advertising company currently
operating 107 outdoor advertising companies in 36 states, logo sign contracts in
20 states and the Province of Ontario, Canada and 23 transit advertising
operations in nine states.


</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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