POWER OF ATTORNEY

The undersigned, Arthur Laffer, hereby appoints each of
Nancy Meyers and Adam Stedham, individually, his
attorney-in-fact to:

(1) execute for and on behalf of the undersigned, in
the undersigned's capacity as a Director and/or greater than 10%
holder of VerifyMe, Inc. (the "Company"), Forms 3, 4 and 5 in
accordance with Section 16(a) of the Securities Exchange Act of
1934 and the rules thereunder, as amended from time to time
(the "Exchange Act"), and any other forms or reports
the undersigned may be required to file in connection with
the undersigned's ownership, acquisition or disposition
of securities of the Company;

(2) execute for and on behalf of the undersigned, in
the undersigned's capacity as a Director and/or greater than 10%
holder of the Company, Form 144 in accordance with the Securities
Act of 1933 and the rules thereunder, as amended from time to time
(the "Securities Act");

(3) perform any and all acts for and on behalf of the
undersigned which may be necessary or desirable to
complete and execute any such Form 4 or 5, or Form
144 and timely file such form with the Securities and Exchange
Commission and any stock exchange or similar authority; and

(4) take any other action of any type whatsoever in
connection with the foregoing which, in the opinion of
such attorney-in-fact, may be of benefit to, in the best
interest of, or legally required by, the undersigned, it
being understood that the documents executed by such
attorney-in-fact on behalf of the undersigned pursuant
to this Power of Attorney shall be in such form and
shall contain such terms and conditions as such
attorney-in-fact may approve in his or her discretion.

The undersigned hereby grants to each attorney-in-fact
full power and authority to do anything that is necessary
or desirable in the exercise of any of the rights and
powers herein granted, as fully and to all intents and
purposes as the undersigned could do if personally
present, with full power of substitution or revocation,
hereby ratifying and confirming all that such
attorney-in-fact, or such attorney-in-fact's substitute
or substitutes, shall lawfully do or cause to be done by
virtue of this Power of Attorney and the rights and
powers herein granted. The undersigned acknowledges that
each attorney-in-fact, in serving in such capacity at
the request of the undersigned, is not assuming, nor is
the Company assuming, any of the undersigned's
responsibilities to comply with Section 16 of the
Exchange Act or Rule 144 under the Securities Act.

This Power of Attorney shall remain in full force and
effect until the undersigned is no longer required to
file forms under Section 16(a) of the Exchange Act and
Form 144 under the Securities Act with respect to the
undersigned's holdings of and transactions in securities
issued by the Company, unless earlier revoked by the
undersigned in a signed writing to the foregoing
attorneys-in-fact.

IN WITNESS WHEREOF, the undersigned has caused this
Power of Attorney to be executed as of this 25th day
of July 2023.

/s/ Arthur Laffer

Arthur Laffer