EX-99.1 2 dex991.htm PRESS RELEASE Press Release

Exhibit 99.1

LOGO

 

Contacts:    Investor Relations       Media Relations
   Marilyn Lattin       Jeffrey Weir-Sloane & Company
   408-519-9345       212-446-1878
   ir@tivo.com       jweir@sloanepr.com

TiVo Announces Significant Revenue Growth for Quarter Ending January 31, 2006;

Annual Service and Technology Revenues up 48 Percent Compared to Last Year

 

Total subscription base grows to approximately 4.4 million, which represents 45 percent annual growth

 

Annual net loss improvement of 57 percent compared to last year

 

First fiscal year of positive cash flow from operations

 

TiVo announces new pricing initiative, partnership with Verizon Wireless for mobile programming and TiVo® KidZone, a new programming tool

 

TiVo announces distribution agreement with RadioShack

ALVISO, Calif. – March 8, 2006 TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders (DVRs), today reported financial results for the fourth quarter and fiscal year ended January 31, 2006.

Total subscriptions as of January 31, 2006, were approximately 4.4 million, which represents 45% growth in the subscription base during the past year. Service and technology revenues for the year increased 48% to $170.9 million, compared to $115.5 million last year. Service and technology revenues for the quarter increased 37% to $47.0 million, compared to $34.2 million for the same period last year.

TiVo achieved its first positive cash flow from operations in fiscal 2006. For the year, TiVo reported a net loss of ($34.4) million and net loss per share of ($0.41), a 57% and 59% improvement respectively, compared to a net loss of ($79.8) million, or ($0.99) per share in fiscal 2005. For the fourth quarter, TiVo reported a net loss of ($19.5) million and net loss per share of ($0.23), a 42% and 45% improvement respectively, compared to a net loss of ($33.7) million, or ($0.42) per share, for the fourth quarter of last year.

TiVo-Owned subscription gross additions were 221,000 for the quarter, compared to 276,000 in the fourth quarter of last year. This fiscal fourth quarter was the second best quarter in TiVo’s history in terms of TiVo-Owned subscription net additions. TiVo-Owned subscription net additions were 183,000 compared to 251,000 in the fourth quarter of last year. These numbers represent a decline compared to last year, reflective of the more challenging competitive environment. However, the fourth quarter results also suggest an improvement in year-over-year trends. In terms of sequential quarter-over-quarter percentage growth, this year represented a significant improvement over last year, showing early traction from TiVo’s new marketing programs. Separately, as expected, TiVo added 173,000 DIRECTV subscriptions in the quarter, compared to 379,000 in the third quarter of fiscal 2006.

 

-1-


Tom Rogers, CEO of TiVo, said “This was a steady quarter for TiVo as our subscription base continued to grow, even in this more competitive environment. During the last six months, we have implemented a number of marketing programs designed to support our long-term goal of driving increased scale in our subscription base. We are starting to see the results of these programs as the fourth quarter was our best on-line quarter ever through TiVo.com. In addition, virtually all new subscriptions during the quarter signed on for a minimum 1-year period, helping to further reduce our already comparatively low churn rate.”

“One of the key ways to drive our subscription base is to continue to differentiate TiVo’s service features from those of generic DVRs, which is an important driving force for us in 2006. Along those lines, we have just introduced a groundbreaking way for parents to supervise television in the home with all the simplicity that the TiVo service has come to be known for. TiVo has stepped in to solve an age old problem in the children’s television arena with the support of the largest children’s television groups in the country, Common Sense Media and The Parents Television Council.”

“As the pioneer in the DVR market, we continue to blaze the trail by providing our subscribers with unique content and programming features like TiVo® KidZone, TiVoToGo, Advertising Search and the Yahoo! partnerships for TV scheduling, traffic, and photo distribution, which will continue to separate the TiVo service as a best of breed product.”

“In addition, as demonstrated by the Verizon Wireless announcement earlier this week, and a number of device integration initiatives made in the fourth quarter including the updated capability in our TiVoToGo feature to transfer TV shows to portable devices including the Sony PSP and our work with Intel to seamlessly integrate content from TiVo units with Intel’s Viiv platform. TiVo is demonstrating that it is a central point of integration in the home with other digital devices and services,” concluded Rogers.

Fourth Quarter Highlights

TiVo announces pricing change

Concurrent with this earnings release, TiVo announced new, simplified pricing structures that make it easier for consumers to add TiVo to their home entertainment options. TiVo developed the new pricing structure after completing several months of market research among new and existing TiVo subscriptions and extensively testing the pricing options in the marketplace.

For the first-time ever, through TiVo’s direct sales channel, customers will be able to bundle together the purchase of their TiVo 80-hour Series2 box and TiVo service at an all-in-one price, based on a one-, two- or three year commitment at $19.95 a month or $224 prepaid, $18.95 a month or $369 prepaid, and $16.95 a month or $469 prepaid, respectively. The changes to the pricing structure will launch next week and will not affect TiVo’s current subscription base.

As part of the announcement, TiVo is also announcing an update to its service-only options, providing consumers that purchase a TiVo unit at a retail outlet with the option to purchase their TiVo service based on one-, two- or three-year commitments upfront. The lifetime service agreement option will be eliminated.

TiVo announces distribution agreement with RadioShack

TiVo is pleased to announce RadioShack as a new distribution partner. RadioShack’s track record in selling service related products and solutions make them an ideal partner for TiVo. Their appeal to the family oriented consumer creates a compelling partner to promote TiVo® KidZone this year. In addition, TiVo® KidZone was an important factor in RadioShack’s decision to distribute TiVo units.

 

-2-


TiVo and Verizon Wireless partner to take TiVo to mobile phones

TiVo and Verizon Wireless announced earlier this week an agreement that will allow Verizon to debut the new TiVo Mobile, a new downloadable application that lets TiVo service subscribers schedule recordings on their TiVo device directly from their Get It Now equipped Verizon mobile handset.

TiVo Mobile is a new innovation that allows TiVo subscribers to schedule DVR recordings and access related entertainment information from the convenience of their mobile handset. Viewers can schedule recordings on the go via a similar user interface that makes TiVo the best-in-class DVR experience. This service will be launched later this year.

The new TiVo® KidZone gives parents powerful combination of expert guidance with unprecedented control

Last week, TiVo announced plans to enable parents to more easily find and display quality programming for their children that reflects their family’s values and interests by tackling this problem head-on with the introduction of TiVo® KidZone, a groundbreaking solution for the children’s television dilemma.

TiVo KidZone offers a first-of-its-kind solution, provides parents expert guidance and easy set-up to help them find and choose the television programming that is most appropriate for their family based on the individual needs and values of their household. As part of this initiative, TiVo is partnering with leading parenting and family groups including Common Sense Media and the Parents Television Council, the two largest grass roots organizations, with 4 million members between them, to create entire menus of recommended programming automatically provided right to the television set. Moreover, a child is able to use the television set to enjoy these selections and other parent-approved programming, while parents can still use the TiVo service to automatically record their viewing selections and enjoy their favorites when they are ready to watch. In doing so, TiVo is offering the first real answer to the 50 year-old question of how to create the ideal television environment for children in their own homes.

TiVo KidZone will be included as part of the standard TiVo® service and is scheduled to begin rolling out by mid-year to all new and existing subscribers with a TiVo® Series2™ box.

Management Provides Financial Guidance

For the first quarter of fiscal 2007, TiVo anticipates service and technology revenues in the range of $48 million to $50 million and a net loss of $(19) million to $(22) million. This expected loss includes the anticipated effects of expensing options, increased costs resulting from TiVo’s on-going patent litigation, the higher marketing spending driven by the impact of new pricing models announced today, and a potential expense for a change in accounting policy associated with the rollout of these new pricing models.

This financial guidance is based on information available to management as of March 8, 2006. TiVo expressly disclaims any duty to update this guidance.

Conference Call, Slide Presentation and Webcast

TiVo will host a conference call and webcast to discuss fourth quarter and fiscal year 2006 financial and operating results and guidance outlook at 2:00 pm PT (5:00 pm ET), today, March 8, 2006. To listen to the discussion and view the accompanying slides, please visit www.tivo.com/ir and click on the link provided for the webcast or dial 913-981-4910 no password required. The webcast will be archived and available through April 7, 2006 at www.tivo.com/ir or by calling 719-457-0820 and entering the conference ID number 4914733. The accompanying slides are also available as an exhibit to TiVo’s Current Report on Form 8-K, Item 2.02, filed March 8, 2006.

About TiVo Inc.

Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo’s DVR functionality and ease of use, with such features as Season Pass™ recordings and WishList®

 

-3-


searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo’s DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo™ and online scheduling, TiVo is expanding the notion of consumers experiencing “TiVo, TV your way.®” The TiVo® service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The Company is based in Alviso, California.

TiVo, Season Pass, WishList, Series2, TiVoToGo, ‘TiVo, TV your way.’ and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. worldwide. © 2006 TiVo Inc. All rights reserved.

This release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, TiVo’s business, services, financial statements, and future product strategy. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, “believe,” “expect,” “may,” “will,” “intend,” “estimate,” “continue,” or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the other potential factors described under “Factors That May Affect Future Operating Results” in the Company’s public reports filed with the Securities and Exchange Commission, including the Company’s Annual Report on Form 10-K for the fiscal year ended January 31, 2005, and the Quarterly Reports on Form 10-Q for the quarters ended April 30, 2005, July 31, 2005 and October 31, 2005. The Company cautions you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.

 

-4-


TIVO INC.

CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS

(In thousands, except per share data)

(unaudited)

 

     Three Months Ended January 31,     Twelve Months Ended January 31,  
     2006     2005     2006     2005  

Service revenues

   $ 46,305     $ 32,996     $ 167,194     $ 107,166  

Technology revenues

     663       1,169       3,665       8,310  
                                

Service and Technology revenues

     46,968       34,165       170,859       115,476  

Hardware revenues

     32,266       50,452       72,093       111,275  

Rebates, revenue share, and other payments to channel

     (19,167 )     (25,188 )     (47,027 )     (54,696 )
                                

Net revenues

     60,067       59,429       195,925       172,055  

Cost of service revenues

     10,250       10,426       34,179       29,360  

Cost of technology revenues

     (121 )     440       782       6,575  

Cost of hardware revenues

     37,267       52,267       84,216       120,323  
                                

Gross margin

     12,671       (3,704 )     76,748       15,797  
                                

Research and development

     10,693       11,206       41,087       37,634  

Sales and marketing

     10,637       11,529       35,047       37,367  

General and administrative

     11,769       4,194       38,018       16,593  
                                

Loss from operations

     (20,428 )     (30,633 )     (37,404 )     (75,797 )
                                

Interest and other income (expense), net

     899       (3,006 )     3,070       (3,911 )

Provision for taxes

     (13 )     (26 )     (64 )     (134 )
                                

Net loss attributable to common stockholders

   $ (19,542 )   $ (33,665 )   $ (34,398 )   $ (79,842 )
                                

Net loss per common share - basic and diluted

   $ (0.23 )   $ (0.42 )   $ (0.41 )   $ (0.99 )
                                

Weighted average common shares used to calculate basic and diluted net loss per share

     84,643,094       80,792,542       83,682,575       80,263,980  
                                

 

-5-


TIVO INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(In thousands, except share amounts)

(unaudited)

 

      January 31, 2006     January 31, 2005  
ASSETS     

CURRENT ASSETS

    

Cash and cash equivalents, and short-term investments

   $ 104,213     $ 106,345  

Accounts receivable

     20,111       25,879  

Finished goods inventories

     10,939       12,103  

Prepaid expenses and other, current

     11,069       4,476  
                

Total current assets

     146,332       148,803  

LONG-TERM ASSETS

    

Property and equipment, net

   $ 9,448     $ 7,780  

Capitalized software and intangible assets, net

     5,206       2,231  

Prepaid expenses and other, long-term

     623       1,238  
                

Total long-term assets

     15,277       11,249  
                

Total assets

   $ 161,609     $ 160,052  
                
LIABILITIES AND STOCKHOLDERS’ DEFICIT     

LIABILITIES

    

CURRENT LIABILITIES

    

Bank line of credit

   $ —       $ 4,500  

Accounts payable

     24,050       18,736  

Accrued liabilities

     37,449       33,173  

Deferred revenue, current

     57,902       42,017  
                

Total current liabilities

     119,401       98,426  

LONG-TERM LIABILITIES

    

Deferred revenue, long-term

     67,575       63,131  

Deferred rent and other

     1,404       1,187  
                

Total long-term liabilities

     68,979       64,318  
                

Total liabilities

     188,380       162,744  

COMMITMENTS AND CONTINGENCIES

    

STOCKHOLDERS’ DEFICIT

    

Preferred stock, par value $0.001:

     —         —    

Authorized shares are 10,000,000

     —         —    

Issued and outstanding shares - none

     —         —    

Common stock, par value $0.001:

     85       82  

Authorized shares are 150,000,000

     —         —    

Issued and outstanding shares are 85,376,191 and 82,280,876, respectively

     —         —    

Additional paid-in capital

     667,055       654,746  

Deferred compensation

     (2,421 )     (428 )

Accumulated deficit

     (691,490 )     (657,092 )
                

Total stockholders’ deficit

     (26,771 )     (2,692 )
                

Total liabilities and stockholders’ deficit

   $ 161,609     $ 160,052  
                

 

-6-


TIVO INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(In thousands)

(unaudited)

 

      Three Months Ended
January 31,
    Twelve Months Ended
January 31,
 
      2006     2005     2006     2005  

CASH FLOWS FROM OPERATING ACTIVITIES

        

Net loss

   $ (19,542 )   $ (33,665 )   $ (34,398 )   $ (79,842 )

Adjustments to reconcile net loss to net cash used in operating activities:

        

Depreciation and amortization of property and equipment and intangibles

     1,756       1,242       6,345       4,896  

Loss on disposal of fixed assets

     —         3       2       13  

Non-cash interest expense

     —         3,438       —         4,854  

Recognition of stock-based compensation expense

     338       253       386       1,056  

Changes in assets and liabilities:

        

Accounts receivable, net (change includes $1,500 from related parties for the year ended January 31, 2005)

     9,481       (721 )     5,768       (13,748 )

Finished goods inventories

     10,243       24,331       1,164       (3,537 )

Prepaid expenses and other, current (change includes $2,832 to related parties for the year ended January 31, 2005)

     (3,050 )     267       (6,593 )     157  

Prepaid expenses and other, long-term (change includes $3,268 to related parties for the year ended January 31, 2005)

     129       476       615       2,641  

Accounts payable

     (10,797 )     (6,407 )     5,314       3,708  

Accrued liabilities (change includes $(880) to related parties for the year ended January 31, 2005)

     6,903       8,419       4,276       17,354  

Deferred revenue, current (change includes $(1,814) from related parties for the year ended January 31, 2005)

     10,536       6,732       15,885       7,765  

Deferred revenue, long-term

     9,180       12,958       4,444       17,096  

Deferred rent and other long-term liabilities

     510       461       217       373  
                                

Net cash used in operating activities

   $ 15,687     $ 17,787     $ 3,425     $ (37,214 )
                                

CASH FLOWS FROM INVESTING ACTIVITIES

        

Purchases of short-term investments

     (10,127 )     (3,400 )     (15,502 )     (23,150 )

Sales of short-term investments

     5,062       2,025       15,687       9,075  

Acquisition of property and equipment

     (3,178 )     (423 )     (7,075 )     (3,924 )

Acquisition of capitalized software and intangibles

     —         (100 )     (3,915 )     (100 )
                                

Net cash used in investing activities

   $ (8,243 )   $ (1,898 )   $ (10,805 )   $ (18,099 )
                                

CASH FLOWS FROM FINANCING ACTIVITIES

        

Borrowing under bank line of credit

     —         4,500       3,500       4,500  

Payments to bank line of credit

     —         —         (8,000 )     —    

Payment of redemption of convertible notes payable

     —         (4,250 )     —         (4,250 )

Proceeds from issuance of common stock related to employee stock purchase plan

     680       —         2,922       2,409  

Proceeds from issuance of common stock related to exercise of common stock options

     568       299       7,011       1,689  
                                

Net cash provided by financing activities

   $ 1,248     $ 549     $ 5,433     $ 4,348  
                                

NET DECREASE IN CASH AND CASH EQUIVALENTS

   $ 8,692     $ 16,438     $ (1,947 )   $ (50,965 )
                                

 

-7-


TIVO INC.

OTHER DATA

Subscriptions

 

      Three Months Ended
January 31,
    Twelve Months Ended
January 31,
 

(Subscriptions in thousands)

   2006     2005     2006     2005  

TiVo-Owned Subscription Gross Additions

   221     276     494     555  

Subscription Net Additions:

        

TiVo-Owned

   183     251     350     485  

DIRECTV

   173     447     1,013     1,184  
                        

Total Subscription Net Additions

   356     698     1,363     1,669  

Cumulative Subscriptions:

        

TiVo-Owned

   1,491     1,141     1,491     1,141  

DIRECTV

   2,873     1,860     2,873     1,860  
                        

Total Cumulative Subscriptions

   4,364     3,001     4,364     3,001  

% of TiVo-Owned Cumulative Subscriptions paying recurring fees

   51 %   50 %   51 %   50 %
                        

Included in the 4,364,000 subscriptions are approximately 100,000 lifetime subscriptions that have reached the end of the 48-month period TiVo uses to recognize lifetime subscription revenue. These lifetime subscriptions no longer generate subscription revenue.

TIVO INC.

OTHER DATA - KEY BUSINESS METRICS

 

     Three Months Ended
January 31,
    Twelve Months Ended
January 31,
 

TiVo-Owned Churn Rate

   2006     2005     2006     2005  
     (In thousands)  

Average TiVo-Owned subscriptions

   1,388     995     1,269     819  

TiVo-Owned subscription cancellations

   (38 )   (25 )   (144 )   (69 )

Number of Months

   3     3     12     12  
                        

TiVo-Owned Churn Rate per month

   -0.9 %   -0.8 %   -0.9 %   -0.7 %
                        

TiVo-Owned Churn Rate. Management reviews this metric, and believes it may be useful to investors, in order to evaluate our ability to retain existing subscribers by providing compelling services that are competitive in the market. We define the TiVo-Owned Churn Rate as the TiVo-Owned subscription (including both monthly and product lifetime subscriptions) cancellations per month in the period divided by the average TiVo-Owned subscriptions for the period. We calculate average subscriptions by adding the average subscriptions for each month and dividing by the number of months in the period. We calculate average subscriptions for each month by adding the beginning and ending subscriptions for the month and dividing by two. We are not aware of any uniform standards for calculating churn and caution that our presentation may not be consistent with that of other companies.

 

-8-


    

Three Months Ended

January 31,

   

Twelve Months Ended

January 31,

 

Subscription Acquisition Costs

   2006     2005     2006     2005  
   (In thousands, except SAC)  

Sales and marketing expenses

   $ 10,637     $ 11,529     $ 35,047     $ 37,367  

Rebates, revenue share, and other payments to channel

     19,167       25,188       47,027       54,696  

Hardware revenues

     (32,266 )     (50,452 )     (72,093 )     (111,275 )

Cost of hardware revenues

     37,267       52,267       84,216       120,323  
                                

Total Acquisition Costs

     34,805       38,532       94,197       101,111  
                                

TiVo-Owned Subscription Gross Additions

     221       276       494       555  

Subscription Acquisition Costs (SAC)

   $ 157     $ 140     $ 191     $ 182  
                                

Subscription Acquisition Cost (“SAC”). Management reviews this metric, and believes it may be useful to investors, in order to evaluate trends in the efficiency of our marketing programs and subscription acquisition strategies. We define SAC as our total acquisition costs divided by TiVo-Owned subscription gross additions. We define total acquisition costs as the sum of sales and marketing expenses, rebates, revenue share, and other payments to channel, minus hardware gross margin (defined as hardware revenues less cost of hardware revenues). As a result of the seasonal nature of our subscription growth, our SAC varies significantly during the year. Management primarily reviews this metric on an annual basis due to the timing difference between our recognition of promotional program expense and the subsequent addition of the related subscription acquisition. Accordingly, we are presenting SAC on a trailing twelve months basis as well in order to show SAC over the longer-term. We do not include DIRECTV subscription gross additions in our calculation of SAC because we incur limited or no acquisition costs for new DIRECTV subscriptions. We are not aware of any uniform standards for calculating total acquisition costs or SAC and caution that our presentation may not be consistent with that of other companies.

 

    

Three Months Ended

January 31,

   

Twelve Months Ended

January 31,

 

TiVo-Owned Average Revenue per Subscription

   2006     2005     2006     2005  
     (In thousands, except ARPU)  

Service and Technology revenues

   $ 46,968     $ 34,165     $ 170,859     $ 115,476  

Less: Technology revenues

     (663 )     (1,169 )     (3,665 )     (8,310 )
                                

Total Service revenues

     46,305       32,996       167,194       107,166  

Less: DIRECTV-related service revenues

     (9,602 )     (6,762 )     (32,788 )     (21,071 )
                                

TiVo-Owned-related service revenues

     36,703       26,234       134,406       86,095  

Average TiVo-Owned revenues per month

     12,234       8,745       11,201       7,175  

Average TiVo-Owned per month subscriptions

     1,388       995       1,269       819  
                                

TiVo-Owned ARPU per month

   $ 8.82     $ 8.79     $ 8.83     $ 8.76  
                                

 

    

Three Months Ended

January 31,

   

Twelve Months Ended

January 31

 

DIRECTV Average Revenue per Subscription

   2006     2005     2006     2005  
     (In thousands, except ARPU)  

Service and Technology revenues

   $ 46,968     $ 34,165     $ 170,859     $ 115,476  

Less: Technology revenues

     (663 )     (1,169 )     (3,665 )     (8,310 )
                                

Total Service revenues

     46,305       32,996       167,194       107,166  

Less: TiVo-Owned-related service revenues

     (36,703 )     (26,234 )     (134,406 )     (86,095 )
                                

DIRECTV-related service revenues

     9,602       6,762       32,788       21,071  

Average DIRECTV revenues per month

     3,201       2,254       2,732       1,756  

Average DIRECTV per month subscriptions

     2,818       1,622       2,376       1,154  
                                

DIRECTV ARPU per month

   $ 1.14     $ 1.39     $ 1.15     $ 1.52  
                                

 

-9-


Average Revenue Per Subscription (“ARPU”). Management reviews this metric, and believes it may be useful to investors, in order to evaluate the potential of our subscription base to generate revenues from a variety of sources, including subscription fees, advertising, and audience measurement research. ARPU does not include rebates, revenue share and other payments to channel that reduce our GAAP revenues, and, as a result, you should not use ARPU as a substitute for measures of financial performance calculated in accordance with GAAP. Management believes it is useful to consider this metric excluding the costs associated with rebates, revenue share and other payments to channel because of the discretionary nature of these expenses and because management believes these expenses are more appropriately monitored as part of SAC. We are not aware of any uniform standards for calculating ARPU and caution that our presentation may not be consistent with that of other companies.

We calculate ARPU per month for TiVo-Owned subscriptions by subtracting DIRECTV-related service revenues (which includes DIRECTV subscription service revenues and DIRECTV-related advertising revenues) from our total reported service revenues and dividing by the number of months in the period. We then divide by average TiVo-Owned subscriptions for the period, calculated as described above for churn rate.

The decrease in ARPU per month for DIRECTV is the result of the large addition of new DIRECTV subscriptions. While these more recent DIRECTV subscription additions offer lower recurring revenues than subscriptions added during earlier phases of our DIRECTV relationship, they result in more attractive percent margins in our financial results because they generally involve limited or no acquisition costs and lower recurring expenses.

We calculate ARPU per month for DIRECTV subscriptions by first subtracting TiVo-Owned-related service revenues (which includes TiVo-Owned subscription service revenues and TiVo-Owned related advertising revenues) from our total reported service revenues. Then we divide average revenues per month for DIRECTV-related service revenues by average subscriptions for the period.

 

-10-